The website that brings busienss

Chapter : Need of a Website

Your 1st Salesman.

A website serves as an the anchor for your marketing. It is a house of information about your business. It is like a guide to a potential buyer about your business products and services. Creating a unique content giving all the information relating to your business is not just enough in today’s crowded Just so you know pool . There are 1 billion websites till 2015 and are expected to reach 20 billions by 2020. That’s nuts! Right!.

Clutch’s Small Business Survey reveals- ”High-quality web content with mobility are top website priorities for 2017.”. According to a recent KISSMetrics report: 93% of consumers place color and appearance as judging factor on business personality.. 85% of shoppers state color as the primary factor in their decision to buy a product. Brand recognition, which links directly to consumer confidence, is increased by 80% when the right colors are used.

So, building a website with unique content, using right colors and design is important.Along with that,building a website is that it interacts with the users/ customers serving as an effective marketing tool for sales. So, we should build a website with personalized content based keeping customer insights increases 88% of traffic according to Hubspot.The methodology that Hubspot created for efficiently building a Business website that is customer centric is called as “Growth Driven Design Approach”

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Chapter : Major Difference

The Best Approach.

Major Difference between Traditional Website building Vs Growth Driven Website development.

A Business Website will Common Characteristics ● ● ● ● ● ●

Growth Driven Approach Risk

Results

Common

Resources TIme to build Cost Content SEO Plan

Traditional Approach Risk

Results

Upfront Costs

Out of Scope

Strategy

Brainstorming work

Resources

Over budget

Launch pad

Early release

Time

Slow process

Improvement

Continuous process

Based on Assumptions Performance Failure

Real User Data

Time to collect data

One time process

Static for certain period

Clear Goals

Performance Monitor

Resources centric

Not on customer wants

Growth-Driven Design is tightly integrated with marketing & sales. It is designed by keeping targeted custmer’s in mind that is to provide information they wanted to read in a website The question is: What kind of website helps in improve marketing & sales and visitors interested to look for?.

After launch, a website, their would be any major updates for 1.5 to 2 years. That means there is no ideal way to maximize website performance. There is no guarantee for the website’s performance.

The question is : How do you know that what you’re finally launching is the best possible performing website?

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Growth-Driven Design vs. Traditional Web Design

In a 2017 HubSpot survey, over 350 agencies worldwide were asked about how GDD clients were performing vs. their traditional web design clients.

What they found was that Growth-Driven Design clients saw..

Quicker Launch

More Visitors

68

14%

days to launch the initial website vs. 108 days with traditional web design.

More Leads

17% more leads six months after launching

more visitors six months after launching

More Revenue

11% more revenue six months after launching

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Chapter : The Benefits.

The Measuring matrix.

The website that give the user an easier navigating path will make better user experience.

Adapting the site, calls-to-action, content offers, etc. to the specific visitor based on the data we collected, will make time to stay attention to the content we offered as they find a value in reading it.

Items like actionable Call to action, subscription form, social accounts, a blog, commenting and sharing options etc. hold like a marketing assets .

Developing a marketing campaign (social, PPC, blogging, etc.) to drive traffic to that section of the landing page of the site helps in collecting data.

Your Primary Goal: ●

To attract fresh visitors The flow of fresh visitors to

the website means people are finding something useful and interesting in the content you have. ●

To connect with recurring visitors.

Maintaining a social relationships with the subscribers, followers and showing gratitude to

the one who liked, shared and commented on your various forms of website will make you as social communicator of your business. This will also helps you to understand the buyer’s needs and wants more precisely. ●

Acquisition of new channels of communication and sources.

Social channels, referrals, influencers, affiliations etc will act as your indirect marketing channels. They drive you more leads. ●

Conversion rate on landing pages.

The percentage of visitors to your site who take a desired action, such as purchasing a product or service can be tracked by filling the forms in the landing pages. This replies that your content is bringing the right people to your site – those who are interested in what you have to say and ultimately, to sell ●

Reducing bounce rate.

The percentage of new visitors who leave your site without viewing more than one page can be a cause of either your website is slow to load or your calls to action is lacking the value of the content offered.

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Chapter : The ROI.

The Ultimate Performance.

The formula for estimating the return on the investment for a website based on the Marketing Measures.

(L x CL)(P – Dc) = Revenue CL = closing rate (sales),Dc = delivery costs or cost of goods and services sold, P= Price and L= Leads.

The formula for estimating the return on the investment for a website based on on the cost and the website performance.

Other Factors would be : ● The Cost of Creating the Website and Maintaining Cost involved in getting resources on development, post-launch, hosting, the time involved in content marketing like blogging, email marketing, social media, and potential advertising costs etc. vary from company to company.

● SEO Website designed should be a search engine friendly likely to perform well in search engines.

●

The Conversion Rate

The percentage of visitors who take action, becoming a lead or purchasing through e-commerce, determines the bottom line results. Unlike traffic, it’s the web design, not marketing

(SR) CTR = V where S = search volume, R= Ranking , CTR = click through rate and V= Visitors V*R= L where R= Ranking, CR = conversion rate, and L = leads

activity, that has an impact on conversions. But together, traffic times the conversion rate equals results.

●

The Website Lifespan

Although car buyers often think ahead about how long they may own the new vehicle, website buyers often do not. But this has a huge impact on the return on investment.

A great site is one that brings real ROL 6

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