Knowing what’s going to go where? By Deepika Rallapalli
Roll Camera, Sound & Action! Knowing what’s going to go where? Guide for writing a perfect web copy. It’s more simple than taking a film.
Deepika Rallapalli
Get an Idea!
Roll your camera and get a 360 degree view of the business & target customers
Take a note book and start preparing a notes about your company, services, products, team etc. Collect top to bottom and bottom to top details about the business and company. Research on customers. Prepare Ideal buyer persona. Prepare content strategy around him. Thinking that your next marketing efforts are to bring him in. Image courtesy of freepik.com
Set benchmark websites that you feel like implementing for your website.
Set a tone.
Do some competitor research. Just make a note of the following: 1.Presentation style ( are they writing paras of content, crisp content, to the point, educational stuff or provoking them to take some action) 2.How do you feel while reading the content and browsing the site. 3.What keywords are they ranking for? What meta tiles they used? How is their meta description? 4.How many CTA do they have? How is the flow of pages? Image courtesy of freepik.com
Get Set Go!
Get ready to write that sets your website right and gets your visitor straight to your inbox.
Pancha Tantra! The 5 golden principles of web copy
1. Writing educational content in service page, product or home page is not advisable. 2. Each website should not exceed 350 words. 3. Do not pump keywords unnecessarily. 4. Use action oriented CTAs. 5. Make your visitor dive into the inner pages.
60% visitors get a emotional bonding with the website if you bring a story in the webpage
Asking questions and giving a CTA that you give the answers Best benefit they the reader get for reading the webpage An innovative live image with a though leadership quote.
Videos can also work today but you should make sure that it should not effect the website load.
20%
80%
Like to check website online only if they are
Like to check website in Mobile. Make sure
available in-front of their laptops/systems.
you have a responsive website.
40% Focus on offering you provide and benefits they receive from the service or product. So emphasis your content more on benefits and features. Do not educate them until your product is a new one in the market.
80% Check out 1st session
50%
15%
Clicks on your 1st CTA placed
Only scrolls down completely.
after 1st session.
50%
70%
Men likes to see content and information
Women likes to check out your webpage if it
given in the webpage.
is innovative, colorful and has a story. (Girls are girlly- you know!)
Pre-Writing Questions 1.Who is our target audience? 2.What is the purpose of this page? 3.What questions do we need to answer for our audience?
Keywords 1.Main keywords for which you want the page to read 2. Long term keywords 3.2-3 semantic keywords
Post-Writing Checklist: 1.Is the page content 250 to 500 words? 2.Is the headline clear and catchy? 3.Have you stated your main point in the first couple sentences? 4.Are you addressing the reader as “you”? 5.Is there a clear call to action? 6.Have you used short sentences and paragraphs?
Website content preparation template
Audience: X Purpose: X Audience Questions: X Key words: Meta description: Browser title: Friendly URL: Page Content (including title and alt tags): HEADLINE: CTA: Body content Images: Downloads: Siession1: Problem Session-2: Why You? Session-3: Solution/ Features Session-4: Proof about you Other Page Content:
Session -1: Image
Session-2: Need to check this solution/product
Session-3: Why you? Why not others?
Session-4: CTA so that you can help them with……………….
Session-5: Benefits/ Features of the service offered by you
Session-6: Testimonial/ Success Story/Case Study ( To give them a proof that you can help them)
Still not able to write web copy? I know writing is a tough job. But, don’t worry. I am here to help you.
Contact: 7702530392
Email: deepikaforwriting@gmail.co m
https://www.linkedin.com/in/deepikaforwriti ng/
