INBOUND MARKETING STRATEGY
INTO THE MIND OF YOUR BUYERS FROM CUSTOMERS TO YOUR PROMOTERSÂ
BY DEEPIKA RALLAPALLI
The New Tone of Marketing
Can I Have A Minute? Sir!.
Before the advent of the Internet, It was thought that advertising was synonymous with marketing. Advertisements, flyers etc were traditional ways for companies to broadcast what they did. Both online and offline. After the invention of Internet, marketers understood that they could reach even wider audiences virtually at zero costs.This the approach leads to “getting the word out” and “raising brand awareness”. But, this sort of mentality gave way to a kind of a shortcut. Although it is certainly understandable that individuals and organizations want to push their products, it is more of interrupting them. This is not likely to work very well anymore. There is much of meaningless noise creating a disturbance to Seller-Buyer of relationship called as "Hope". The form of interruption marketing is fading away as it makes little sense to invest in advertising tactics people ignore.
Empowering customers to make informed buying decisions; is how ‘Inbound marketing’ works.
It’s not you telling about the product. It’s about giving a ‘Utility’
It makes you get found by your prospects.
Win Fans and followers.
Make your product as” Help” not “Hype”
Crystal clear SMARTs on Sales & Marketing.
Climb the Analytics hill.Fans and followers.
 6 KEY STAGES OF INBOUND MARKETING
Attracting traffic Converting traffic into leads
Converting leads into sales
SMART Analytics
RETAINING CUSTOMERS TO PROMOTERS CONTINUOUS ANALYTICS & IMPROVEMENTS
Content. Content. Content!.
Content is the fuel that‘ll ignite your inbound marketing strategy and keep it alive.2 main questions about Content are: n o i t u b i r t s i D t n e t n r e Co t f a s e m o c
e p y T t n e t n o C
Content Types Your inbound initiative should be a superset inclusive of your content assets, but not limited to them
Blogs Social Media Post Guides eBooks Videos Podcast White Paper Case Studies
According to Adweek, 81% of shoppers conduct online research before making a purchase.
Content DistributionÂ
Website Landing Pages
Blogs Social MediaÂ
Emails Print& Media Ads
How exactly can we use inbound marketing to generate sales and leads?
The Answer is: YouJust Need to Align The Content to Your Buyers Journey.
Visitor
Your goal is to create awareness and make sure that your solution meets Buyer needs a the buyers’ need self-serve when they’re ready information regarding your to make a decision. problems, solutions, products available, industry, category and service doing companies
Zero Moment of Truth
Lead
Your goal is to prove that your solution provides more value than the other A Buyer solutions the needs He should find a prospect has self- survey researched.
information which allows him to choose is the right solution A proof point content saying that the solution provides more value than the others.
The First  Moment Of Truth
Your goal is to build Custome the type of trust that r closes the sale.Prove that others have had success with your Buyer needs a solution. Assist in self-decisive the decision-making information process.
helping your customer have a smooth experience with your product
The Second Moment Of Truth
Your goal is to to Promote stimulate those happy customers to review you r or share positive feelings on your product or service. This is where you transform a customer into a fan. This Buyer wants is where you build true to be Happy, brand loyalty. Happy and Happy.
The Third Moment  Of Truth THE MOMENT  OF ADVOCACY AIDING
BEST GIVE YOUR
THE MOMENT OF ADVOCACY AIDING
BILLIONS OF QUERIES AROSE EVERY SINGLE DAY ALONG THE ENTIRE SPECTRUM OF THE CUSTOMER JOURNEY. Do the best job of helping prospects in these moments that shape our needs and inform your ideal buyer's purchase decisions.
63% of marketers say their top challenge is generating traffic and leads is made easy with inbound Marketing.
38% of salespeople say that they are getting responses from prospects from various sources of content offered.
61% of marketers believe their organization's Inbound marketing strategy is effective.
What's Your %
IN GENERATING CUSTOMERS AND LEADSÂ
References: www.hubspot.com http://heidicohen.com/marketing-the-4moments-of-truth-chart/ https://www.inbound.com/hsfs/hub/146726/file-278829634pdf/Inbound_Expert_Videos/Julie_Spatol a.pdf https://cdn2.hubspot.net/hubfs/53/assets/ soi/2017/global/State%20of%20Inbound %202017.pdf http://www.ironpaper.com/webintel/article s/how-to-match-content-to-buyersjourney-stage/
Thank  YOU