Project Summary
Leire Martin de la Fuente BA (hons) Creative Media & Visual Communication Profesional Creative Practice
Index
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The project management starts always asking questions to the stakeholder, for that we need to avoid asking questions that can be answered with YES or NOT. 1. What exactly is the result required? The result required is the management and organization of the artwork having a portfolio or similar. Also, the need of a brand for the recognization of the artist in his work. 2. What resources do we need? The resources we will need for this project will be the cost of the printing and the website hosting. 3. Why is this result required? This will be the principal needs of the artist to feel confident at the time to introduce himself as an artist, either in an exhibition or for a client. 4. Who are the end users of the result? The end users will be the clients of the artist. He is going to look for new opportunities of business. 5. How long will it be in use? It will be in use until the time he renews his artwork. 6. Where will it be used? It will be used for a self-promotion with clients, collector of art, art galleries or new spaces of an exhibition. 7. When will it cease to be useful? When the artist sold all the pieces or when he replace his artwork.
Structure of the process: 1. Definition of the project. The client has to point what he wants to improve and the way he wants to use to achieve it. 2. Statement of intent. The statement of intent is similar to the definition of the project but is the feedback of how is planned to develop the project and how long will last according to with the client needs. 3. Briefing. The briefing is once the negotiation with the client is finished you write down a briefing for the team you are working with to let them know the new task. 4.Deliverable Breaking Down Structure: complete list of all of the things a project needs to produce. It is giving as a diagram, diary, or visual information. 5. Work Breakdown Structure: a list of all task with the name of the teams involved. 6. Experimental trials. In this stage is when the sketches start to develop and the project starts to have shape.
The Intellectual Property Rights Statement of the artwork is with the license creative commons, http://creativecommons.org/licenses/ . The artist has chosen the parameters: Attribution, that If someone retouch it up his image he has to be let known to the artist. NonCommercial purposes. No one can get the profit of your artwork. NoDerivatives, that means that you can not change the appearance of the image and distribute without permission.
The project planning organisation starts with the briefing of the artist and because his needs it will monitoring by: 1. Research. To start the project first is needed a research on the field and also do a market study about the competition. 2. Branding. The branding is the first step when you work for someone who has not identified. Then depends on the need it can be necessary the development of office paperwork and the manual of the correct use in your branding. 3. Lay a style on the pictures. When you work with a collection of images and they belong to the same project, is the need to develop a single eye style to let the public know and do not confuse them. 4. Make a website template. After the branding and giving a style to the material the next step of the project is build an online portfolio.
Maybes of the project. 5. Printed portfolio. Is interesting for an artist can show up his portfolio in person. All people know that a printed work is impressive than a digital one. You can appreciate the details, colour, hue, aspect and a series of facts that make the differences. 6. Printed Advertisement. Printed advertisement in small quantity could be an advantage because the fact you can spread them out and leave your track for people who can be interested. 7. Media Advertisement. This is not necessary but can be used in the future If is an exhibition and they have a website it can be used. 8. Post Card. Original post cards are a good advertisement because many people get them for how they look like and they spread your art work. 9. Poster. Can be an alternative of internet business within another platform which is dedicated to print, for example. 10. T-Shirts. Can be an alternative of internet business within another platform which is dedicated to print, for example. 11. Business cards. They are important wherever you go to. You can meet someone who is interested in your artwork and a give them one. Is a business card as the name indicates.
Desirables goals. 12. Find an exhibition. After all the creative work is necessary a study of the galleries and places to exhibit and work on in what is done to see If it works.
october november
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website resume
website template
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december tuesday
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As is show above the project planning has many phases at the beginning with the project definition, briefing and statement. Afterwards, it comes to the graphic development. Each writing phase has to clarified before to start and it is important to understand the requirements of the client. Later, the graphic design explained above has to last totally two months keeping in mind the Work Break Down Issues. The meeting with the client is one time a week to follow the process of the work and encouraging the looking for events related with art.
Bibliography:
Project Management by Peter Hobbs.
@Delafuente https://www.tumblr.com/blog/