Explanation development of the logo

Sketches for the logotype

The first idea was the development of the symbol logo from the picture of the artist.

artist

x x

CJ Deakin

artist

CJ Deakin

Examples with different typograhpies.

That option for a logotype was declined for the artist because it has not the essence of him.

Also, we found that this kind of logotype hit the target for a Graphic Designer.

n

C

J D ki ea

C.J.D.

CJD

CJ Deakin

CJ Deakin

CJ Deakin

CJ Deakin

CJ Deakin

artist

Testing different modalities.

The second idea was the development of his own signature.

As he is an artist and all the artwork has his signature, the idea was develop a branding with it.

But it was declained because it has to be modify and for other personal reason it has not going through.

After thinking and doing many examples of the logo, ones realised that the artist is from Greater Manchester and he always introduce himself not as an English citizen is not that as a Mancunian.

So that, the decision of create an artistic landscape of Greater Mancherster. It was thought capture the Salford bridge and part of Media City but they are different places even though they are close one to the other.

The representation of the city is with brushes and without detail, similar to the artist’s technic.

The sketch about the landscape of the city of Greater Manchester.

First attempt of the logo trying to imitate the canvas texture.

Other examples. The problem with those examples was that the artist did not feel identify. It was all colour problem. He usually uses dark combinations.

The landscape turn to browns, dark greens and marron.

Final logotype.