TTMA Results Brochure 2017

RESULTS BROCHURE SPONSOR

GROSVENOR HOUSE A JW MARRIOTT HOTEL 14 MARCH 2017

RESULTS BROCHURE LEAD PARTNER

HEADLINE PARTNERS

TRADE MEDIA PARTNER

THE RESULTS 2017 GROSVENOR HOUSE

ALL ABOARD! It’s time to embark on your digital marketing journey with Mapp.

We help brands deliver personalized marketing at every single customer touchpoint. Fast.

Join these leading travel brands and drive your digital marketing into 2017.

Say #HelloMapp and request your demo today.

Request Demo

“

We can now send communications and have conversations based on the most recent customer information. Our turnaround time has gone down from 5 days to 4 hours and will be reduced to 5 minutes through continued improvements

”

- Qantas

“

Mapp’s solution allowed Transport for London to communicate with over 4 million customers on an individual level about how their specific modes of travel would be affected during the Olympics and Paralympic games. Getting 35% of Londoners to change the way they travelled was an incredible achievement

”

- Transport for London

THE RESULTS 2017 GROSVENOR HOUSE

CONGRATULATIONS! Now in its ninth year, The Travel Marketing Awards have developed into one of the most prestigious events in the travel industry calendar.

This year’s Awards rewarded marketing excellence for work carried out between September 2015 and August 2016, recognising and acknowledging the force that successful marketing has become to transform business and drive business growth.

The Awards reflect the high level of expertise that travel marketers now have in on and offline channel management, consumer profiling and segmentation, data analytics, CRM, content creation and social media.

We live in an evolving, highly complex world that challenges principals and agencies alike. In such a tough environment, 2016 saw some extremely effective marketing across a range of disciplines. Accordingly, entries for this year’s Awards have been of the very highest standard.

As an industry, we are learning at an ever-faster rate and CIM Travel Group, in its activities and events, aims to be at the forefront of this thinking and to engender a greater understanding of this change.

On behalf of the CIM Travel Group Council, I would like to thank every organisation that entered this year’s Awards. All entrants are to be applauded for their great work, particularly the shortlisted finalists.

Travel marketing truly came of age in 2016, producing arguably some of the industry’s most inspiring work ever. The Travel Marketing Awards celebrates its tenth anniversary next year, and I’m confident that marketing excellence will reach even greater heights by the time we come together again in 2018.

Richard Carrick President CIM Travel Group

THE RESULTS 2017 GROSVENOR HOUSE

LEAD PARTNER By embracing digital, the travel and hospitality industry has been able to create increasingly personalised experiences for customers, helping to improve engagement and loyalty. We passionately believe that a unified approach to digital marketing and ecommerce is what today’s world-class travel and hospitality companies must aspire to. We were delighted to be Lead Partner of The Travel Marketing Awards for the fourth year running.

Congratulations to all of the winners and finalists!

John Watton Senior Director, Enterprise Marketing

THE RESULTS 2017 GROSVENOR HOUSE

DIGITAL AWARDS

SPONSORED BY

BEST USE OF SOCIAL MEDIA (UP TO £20,000 SPEND)

BEST USE OF SOCIAL MEDIA (£21,000-£50,000 SPEND)

ABTA EARLYBIRD CAMPAIGN

SHEEP WITH A VIEW

• 6 million+ campaign impressions • Over 2,000 more followers across Twitter and Facebook – up 1,500% • 11,000+ YouTube video views – up 2,500%

• 800,000+ video views • 80, 000+ unique visitors engaged • 14,000+ new Instagram followers

FLAGSHIP CONSULTING FOR ABTA

SECOND PLACE:

MR.H FOR VISIT NORWAY

THIRD PLACE:

OTHER FINALISTS:

SECOND PLACE:

THIRD PLACE:

OTHER FINALISTS:

Cheapflights Chat

Holiday Roulette

Uncle Grey for Cheapflights

Ogilvy for British Airways

Barrhead Travel Social Media

Overheard in French

#PerfectCheshire/

#CaptureTheWest

Ski Resorts

#PerfectChester

MEC Manchester for Great Western Railway (GWR)

All Conditions Media for Atout France

Vivid for Marketing Cheshire

The Seychelles Islands with Kenwood Travel Accord Marketing for Kenwood Travel

by Barrhead Travel

‘Our People Make Us’: storytelling through social Navigate Digital for Monarch

BEST USE OF SOCIAL MEDIA (OVER £50,000 SPEND)

BEST MICROSITE OR WEBSITE JOURNEY LATIN AMERICA

DOORS OF THRONES

• 109% increase in desktop users • 133% increase on mobile • 400% increase in users reaching key holiday pages

• 126 million people reached • 1,800,000 Likes • 61,000+ Shares

SAGITTARIUS FOR JOURNEY LATIN AMERICA

PUBLICIS LONDON FOR TOURISM IRELAND

SECOND PLACE:

THIRD PLACE:

OTHER FINALISTS:

SECOND PLACE:

THIRD PLACE:

OTHER FINALISTS:

Blue Monday

Power To Your People

#StopBlueMondayMedia

The Club

Contiki.com

Best of England

Mediacom for Thomson

by www.CRUISE.co.uk

DEC BBDO for Promotur – Turismo de Canarias

Cedar for British Airways

Sagittarius for Contiki

Red7’s Seriously by www.bestofengland.com Fun New Website Designate for Red7

THE RESULTS 2017 GROSVENOR HOUSE

Offer ends

Thursday

Colour your summer city break

185 DIGITAL 33 AWARDS ABTA No.V0531

Over 10,000 seats at

£

*

1,000s of holidays from

28th April

£

including Barcelona, Venice & Lisbon

Book now at Monarch.co.uk

per person†

Service Rating:

33 £185

Over 10,000 seats at

£

Over 400,000 reviews

92% of customers rate our service as good or excellent. Based on over 400,000 independent reviews on Feefo.com since December 2013. *Booking dates, travel dates and terms and conditions apply, see website for details. †Based on departures between 26/04/16 and 15/07/16 and 2 adults staying 2 nights. Prices and board basis may vary and are subject to availability. Many of the flights and flight-inclusive holidays in this advert are financially protected by the ATOL scheme.

UK’s most punctual airline for 2015

But ATOL protection does not apply to all holiday and travel services listed in this advert. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to: www.atol.org.uk/ATOLCertificate

*

1,000s of holidays from

including Barcelona, Venice & Lisbon

Book now at Monarch.co.uk

Digital Posters

SPONSORED BY

per person†

Service Rating:

Over 400,000 reviews

Train Cards

BEST USE OF MULTI-CHANNEL

BEST MOBILE OR APP

COLOUR YOUR SUMMER

BEST APP: TRANSPORT FOR EDINBURGH (LOTHIAN BUSES)

• Branded Advertising Awareness increased by 5%, peaking at Thursday an annual high of 19% • ‘Brand Strength Share’ second amongst competitor airlines • Of the Affluent Elder core target audience, 20% booked a flight Poster – up from 10% 28th April

Social Media

• 80% growth in downloads • Increase of 60% in daily users – now over 35,000 per day • Rating of 4.5/5 stars on the App Store

UK’s most punctual airline for 2015

92% of customers rate our service as good or excellent. Based on over 400,000 independent reviews on Feefo.com since December 2013. *Booking dates, travel dates and terms and conditions apply, see website for details. †Based on departures between 26/04/16 ABTA No.V0531 and 15/07/16 and 2 adults staying 2 nights. Prices and board basis may vary and are subject to availability. Many of the flights and flight-inclusive holidays in this advert are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed in this advert. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to: www.atol.org.uk/ATOLCertificate

Email FOR MONARCH WDMP

LOTHIAN BUSES

Digital Banner Social Media Competition

Airport Events

SECOND PLACE:

SECOND PLACE:

Unlock The World 2

Emoji Search

House of Kaizen for Avis Budget Group

by Cheapflights

BEST USE OF SEARCH

BEST USE OF VIDEO OR FILM

TRAVELZOO 101 GUIDES

IN DA HOSTEL WITH 50 CENT

• SEO traffic increased by 500% YOY • “Things to do in the Lake District” search term third on Google search • 20,000+ referral clicks driven to Lake District businesses

• 23 million views globally • 462 articles across 23 markets with a combined reach of over 1.16 Billion • 250,000+ Shares

TRAVELZOO

LUCKY GENERALS FOR HOSTELWORLD

SECOND PLACE:

THIRD PLACE:

OTHER FINALISTS:

Tracks on the Track

Sands of the Indian Ocean Propellernet for Kuoni

The French Holiday Rentals Turnaround Sagittarius for French Connections

MEC Manchester for Great Western Railway (GWR)

Increasing Bookings Through PPC & SEO

by The Travel Chapter (holidaycottages.co.uk)

SECOND PLACE:

THIRD PLACE:

Personalised Video Campaign

Spirit of Scotland

WDMP for Monarch

OTHER FINALISTS:

Overheard in French Ski Resorts Union Advertising Agency for VisitScotland All Conditions Media for Atout France

Kuoni Destination Films Kuoni / The Progress Film Company for Kuoni

THE RESULTS 2017 GROSVENOR HOUSE

DIGITAL AWARDS

SPONSORED BY

BEST USE OF CONTENT MARKETING

BEST DIRECT MARKETING (EMAIL)

#STOPBLUEMONDAY

PERSONALISED VIDEO CAMPAIGN

• Over 70,000 more British tourists than in the same quarter in 2015 • €87,000,000+ revenue generated by first-time visitors • 1 million views and 171 articles in UK media in 24 hours

• 36% open rates • 99% of customers watched their personalised video in full • £220,000+ incremental revenue generated

WDMP FOR MONARCH

DEC BBDO FOR PROMOTUR – TURISMO DE CANARIAS

SECOND PLACE: Explore Canada OMD for Destination Canada

OTHER FINALISTS:

SECOND PLACE:

THIRD PLACE:

Spirit of Scotland

Discover

Progressive Personalisation

Personalised Recommendations

Union Advertising Agency for VisitScotland

by Thomson

Brandwidth Marketing for Royal Caribbean

Emailcenter for On The Beach

THIRD PLACE:

British Airways Content Marketing Cedar for British Airways

THE RESULTS 2017 GROSVENOR HOUSE

Escape Travel | Culture | Adventure

Inspiring adventures every Monday

And reaching MILLION people in London each month

2.8

CONTACT LAURA.BARNFIELD@METRO.CO.UK / 0203 615 3937 FOR MORE INFO

THE RESULTS 2017 GROSVENOR HOUSE

MARKETING AWARDS FUNDRAISING

FEEDBACK

SPONSORED BY

BEST PR STRATEGIC MUMS ARMY

“Thanks for a super night

“Thanks for a great night

team is very happy of

to have won a Platinum,

last night – the Kuoni

course! Thanks again for organising it, very slick

”

and well organised.

Rachel O’Reilly, Kuoni

• Mumsnet’s Charity of the Month • Campaign fundraising reached £50,000+ • 38 million+ circulation

last night. We are thrilled two Golds and a couple

“

As a first time attendee

I was blown away by the

scale of the event as well as the pride of those that

of Silvers – a great night

”

was had by all!

Craig Wheeler, WDMP

had entered, and the

”

THE BRIGHTER GROUP FOR JUST A DROP

Celebrity partnerships Tiffany Watson

THIRD PLACE: Nicola Horlick

QM2 Transatlantic Fashion Week

Travelex: Be a hero with Supercard

by Cunard

Hotwire PR for Travelex

eventual winners!

“Thank you very much.

Joe Legate, The Thinking Traveller

It was a really successful

came back full of joy and

”

loaded with awards.

Noèlia Buenafuente, DEC BBDO

“Lovely awards last night, ”

wonderful evening, we

Chris Debbinney-Wright,

CHARITY EXCLUSIVES

Thomson Cruises Exposure for Thomson Cruises

VIRGIN HOLIDAYS TREEHOUSE • Holiday sales increased 391% above target in January and 617% in February • Online content viewed by 2.1 million people • 12.4 million total Social reach

Wanderlust Publications

are delighted to have

”

come second.

Andreas Ioannides, FKC

LateRooms.com Simply The Guest Awards

BEST PR TACTICAL

runner up.

“Many thanks for a

Linda Robson

by LateRooms.com

thrilled to get a

night!!! Everybody from the agency and our client

OTHER FINALISTS:

SECOND PLACE:

VIRGIN HOLIDAYS

SECOND PLACE:

THIRD PLACE:

York the Original City DOWNING STREET RECEPTION Adventure with Yorkie DEC BBDO for the Travelogue Dog Promotur – Turismo #StopBlueMonday

de Canarias

by Visit York

OTHER FINALISTS:

Alexander Armstrong, celebrity ambassador

#LiveBrussels

by The Rezidor Hotel Group

National Living Wage Campaign Brighter Group for Best Western

THE RESULTS 2017 GROSVENOR HOUSE

MARKETING AWARDS

The Travel Book pop-up photography exhibition EE

LONELY PLANET POP-UP PHOTOGRAPHY EXHIBITION @BOXPARK SHOREDITCH

FR

BEST USE OFCampaign AFFINITY MARKETING materials AND SPONSORSHIP

SPONSORED BY

8TH - 20TH NOVEMBER

FIRST DATES ACTIVATION & SPONSORSHIP • Perceptions of Sensimar as a modern brand up from 53% to 91% • 86% of viewers felt that the campaign told them something new about Thomson • Reached over 25 million+ adults and 13 million+ of target audience

£2 OFF

Come and explore the world through inspirational photography to celebrate the release of Lonely Planet’s The Travel Book. The exhibition features a collection of stunning photographs from around the world, guaranteed to fill you with wanderlust. You can also colour our giant colouring wall, browse a selection of Lonely Planet books for sale and join our events taking place at the weekend.

@BOXPARK pop-up with this flyer

BEST EXPERIENTIAL MARKETING THE TRAVEL BOOK POP-UP PHOTOGRAPHY EXHIBITION • 53,000+ competition entries on lonelyplanet.com/travel-book • 2,500 blog post views • Facebook-promoted event reached over 57,000 people

Venue: @BOXPARK Shoreditch, Unit 26, 2-10 Bethnal Green Road, London E1 6GY For more information please visit lptravel.to/boxparkLP W W W. L O N E LY P L A N E T. C O M

@ L O N E LY P L A N E T

Offer only available on purchases made at the Boxpark event between 8th November and 18th November 2016 and is limited to 5 copies per person.

MEDIACOM FOR THOMSON

The event



LONELY PLANET

SECOND PLACE:

THIRD PLACE:

SECOND PLACE:

THIRD PLACE (JOINT):

THIRD PLACE (JOINT):

OTHER FINALISTS:

Unlocking Preferred Experiences

Viking Ocean Cruises & Classic FM

Year of Adventure

Global, the Media & Entertainment Group for Viking Cruises UK

British Airways ‘Access All Areas’ at Isle of Wight Festival

The DoubleTree Effect

fst for Avis Budget Group

OMD and EGI Live Communication for DoubleTree by Hilton

Smörgåsbord for Visit Wales

The Canary’s Fog Taggers

TRO for British Airways

Event engagement

BEST IN-HOUSE MARKETING OR PR TEAM

BEST DIRECT MARKETING (PRINT)

KUONI PR TEAM

KUONI MAGAZINE

• 1,300+ articles including at least one key message – 63% included two • 80+ consumer news articles, television appearances alongside Kuoni’s re-vamped travel trends with Simon Reeve • LBGT story resulted in 40+ pieces of positive coverage

• Reached 100,000 Kuoni customers, highlighting the customers’ local Kuoni store details • ROI of £41 for every £1 spent • DM in profit before publication due to advertising sales

Read Kuoni Magazine > KUONI

KUONI PR TEAM

SECOND PLACE:

THIRD PLACE:

OTHER FINALISTS:

Travelzoo

TUI UK & Ireland

Wivenhoe House, Home of the Edge Hotel School

DEC BBDO for Promotur – Turismo de Canarias

SECOND PLACE: RCI Europe

Fred. Olsen Cruise Lines 2017/18 Launch Campaign Hughes & Co Design for ROL Cruise

THE RESULTS 2017 GROSVENOR HOUSE

MARKETING AWARDS

SPONSORED BY

BEST Name BROCHURE Personalisation

PLATINUM WINNER

Suggested Destinations Previous Holiday

MOST INNOVATIVE MARKETING

BEST SERVED SCANDINAVIA WINTER BROCHURE

PERSONALISED VIDEO CAMPAIGN

• 260%+ YOY increase in revenue for winter season departures • Brochure requests up by 800%+ • Third highest generator of enquiries after agents and Google AdWords Dynamic Pricing

WINTER 15/16

BSS Winter 15/16 Cover by COLOPHON.indd 1

• 40,000+ unique videos • 360+ personalisation variables • Open rates of 36% • 99% of customers watched their personalised video in full • Campaign ROI 3:1

End Frame

20/08/2015 10:54

BEST SERVED SCANDINAVIA Email

SECOND PLACE:

THIRD PLACE (JOINT):

THIRD PLACE (JOINT):

OTHER FINALISTS:

Interactive Scene Brochure

A-Z Guide to Family Travel

The View Magazine

Discover New Zealand Brochure

by Thomson

by Black Tomato

EMP Publishing Limited for National Express

Landing Page

WDMP FOR MONARCH

by Flight Centre

CALL FOR ENTRIES 2018 The Call for Entries for the 10th Travel Marketing Awards will open in September 2017. If you would like to be notified when the Call For Entries opens, please email ttma@dellardavies.com.

SECOND PLACE:

THIRD PLACE:

OTHER FINALISTS:

One Day/Claim Your Tweet

Drone the World

#StopBlueMonday

GetmeonHarmony

by Black Tomato

DEC BBDO for Promotur – Turismo de Canarias

Royal Caribbean for Club Royal

adam&eveDDB for Virgin Atlantic

THE RESULTS 2017 GROSVENOR HOUSE

ADVERTISING AWARDS

SPONSORED BY

BEST CONSUMER PRESS ADVERTISING

BEST BUSINESS TO BUSINESS ADVERTISING

THOMSON QUOTES

CLUB ROYAL

• Overall brand recognition 34% • 85% agreed Thomson was a ‘modern holiday company’ • 95% thought Thomson offers holidays to exciting destinations

• Hit 10,000+ membership target within 18 months of launch • 75% of overall trade bookings claimed via Club Royal • 20,000+ website sessions per month

BMB FOR THOMSON

ROYAL CARIBBEAN

SECOND PLACE:

THIRD PLACE (JOINT):

THIRD PLACE (JOINT):

OTHER FINALISTS:

Redefining January Sale for British Airways

Our View

Time

The Hub for YHA

Souk Response for Adagio

Start Every Journey with Priority Pass

Carat UK for British Airways

Designate for Priority Pass, Lifestyle Benefits

BEST OUTDOOR ADVERTISING

BEST ONLINE ADVERTISING

CLAIM YOUR TWEET

DYNAMIC BANNERS WITH LIVE WEATHER FEEDS

• 12 million overall campaign reach • 700,000+ One Day video views • 19,000+ website page views

• Designed to appeal to first-time cruise customers • Imagery specific to Royal Caribbean destinations • 150% increase in click-through rates

FRONT PAGE FOR ROYAL CARIBBEAN

ADAM&EVEDDB FOR VIRGIN ATLANTIC

SECOND PLACE:

THIRD PLACE:

OTHER FINALISTS:

It’s Going To Be A Great Night

Back To Work

The Canary’s Fog Taggers

Real Nature Trails That Seem Out Of This World

DEC BBDO for Promotur – Turismo de Canarias

DEC BBDO for Promotur – Turismo de Canarias

Mother for LateRooms.com

Havas/Carat/iCrossing for Heathrow Express

SECOND PLACE: Our View The Hub for YHA

THE RESULTS 2017 GROSVENOR HOUSE

ADVERTISING AWARDS

SPONSORED BY

BEST RADIO ADVERTISING

BEST TV ADVERTISING (UNDER £100K PRODUCTION SPEND)

CHRISTMAS RAIL DISRUPTION

MAKE YOUR SHORT BREAK A SUPERBREAK (SEPTEMBER 2015)

• Rolled out on regional radio stations • Emphasised benefits of coach travel over rail • Delivered an ROI of 8.5

• 21% uplift in new customers YOY • Direct traffic 96%+ YOY • Calls increased 32%+ BRASS AGENCY FOR SUPERBREAK

ONE BLACK BEAR FOR NATIONAL EXPRESS

SECOND PLACE:

THIRD PLACE:

SECOND PLACE:

Minicruises at Mini Prices

Don’t Forget Your Suitcase

With You All The Way

MRM Meteorite for P&O Ferries

by Serco NorthLink Ferries

FKC for Travelbag

BEST TV ADVERTISING (OVER £100K PRODUCTION SPEND) FLYING STUNTMAN – SMART SEARCH, MADE SIMPLE • Reached 81% of its ABC1 target audience • 1 million+ site visitors per day • 600,000+ YouTube views FOREVER BETA / GOODSTUFF FOR CHEAPFLIGHTS

SPONSORSHIP OPPORTUNITIES

SECOND PLACE:

THIRD PLACE:

OTHER FINALISTS:

It’s Going To Be A Great Night

Year of Adventure

Life’s Too Short To Say No

Mother for LateRooms.com

Smörgåsbord for Visit Wales

RKCR for First Choice

Take a Different View One Black Bear for National Express

If you are interested in sponsoring the 2018 Awards, please contact Giles Harper on 07771 812 372 or giles.harper@travega.co.uk.

THE RESULTS 2017 GROSVENOR HOUSE

CAMPAIGN AWARDS ADVERTISING CAMPAIGN OF THE YEAR (UP TO £250K MEDIA SPEND)

SPONSORED BY

SPONSORED BY

#STOPBLUEMONDAY

IT’S GOING TO BE A GREAT NIGHT

• 70,000+ British tourists more than in the same quarter in 2015 • Canary Islands obtained €800 for every €1 invested in the initiative • €3,000,000 in AVE with a spend of only €40,000

• Overall Spontaneous Awareness – from 18% to 28% in first burst and increased further to 32% • 2 million+ YouTube views • 446,343 incremental Direct, SEO and Brand site visits

DEC BBDO FOR PROMOTUR – TURISMO DE CANARIAS

SECOND PLACE:

THIRD PLACE:

OTHER FINALISTS:

Our View

3 of Life’s Little Luxuries

Star Alliance Round the World Campaign

mr.h for Cayman Islands Dept of Tourism

Atomic London for Star Alliance

The Hub for YHA

ADVERTISING CAMPAIGN OF THE YEAR (OVER £250K MEDIA SPEND)

MOTHER FOR LATEROOMS.COM

Bermuda Tourism Makes Major UK Marketing Push with Digital Out of Home and Online Advertising Campaign

SECOND PLACE:

THIRD PLACE:

OTHER FINALISTS:

Year of Adventure

Be Bound for Glory

Stop Clicking Around

Villa Plus

Smörgåsbord for Visit Wales

Manning Gottlieb OMD for Virgin Trains

OMD for Hilton Worldwide

VCCP Media for Villa Plus

Media Agency Group for Bermuda Tourism Authority

THE RESULTS 2017 GROSVENOR HOUSE

CAMPAIGN AWARDS INTERNATIONAL CAMPAIGN OF THE YEAR

SPONSORED BY

Fans of London The Brooklyn Brothers and London & Partners for London & Partners

SPONSORED BY

IN DA HOSTEL WITH 50 CENT

BLUE MONDAY

• 2 million+ Video Views (Earned) • 100,000+ Likes/Reactions • Traffic to landing page (blog): 200,000+

• 9 million+ reach on Social Media • 2 million+ Video Views • Promo code drove web traffic, generating over 1,000 bookings and a 13:1 sales ROI

LUCKY GENERALS FOR HOSTELWORLD

SECOND PLACE:

INTEGRATED CAMPAIGN OF THE YEAR (UP TO £1M SPEND)

MEDIACOM FOR THOMSON

THIRD PLACE (JOINT):

THIRD PLACE (JOINT):

The Roadtrip

What U.S. National Park Are You?

Contiki Marketing Lab for Contiki

Expedia Media Solutions for Brand USA

OTHER FINALISTS: Doors Of Thrones Publicis London for Tourism Ireland

Stop Clicking Around OMD for Hilton Worldwide

SECOND PLACE (JOINT):

SECOND PLACE (JOINT):

2016 Summer 360° Campaign

Colour Your Summer

Oi for Visit Jersey

WDMP for Monarch

OTHER FINALISTS: Come Back New

A Different View

Oceans to Outback

G2TV for Princess Cruises

Siren Communications, Good Stuff, xyz, OMD, Devries Slam for Celebrity Cruises

Wanderlust Travel Media for South Australian Tourism Commission, Tourism NT and Singapore Airlines

https://www.youtube.com/watch?v=espJ7oIHezk http://www.hostelworld.com/blog/in-da-hostel-with-50-cent/

GROSVENOR HOUSE

THE RESULTS 2017

CAMPAIGN AWARDS INTEGRATED CAMPAIGN OF THE YEAR (OVER £1M SPEND)

SPONSORED BY

SPONSORED BY

SPIRIT OF SCOTLAND

THE TWO EEJITS

• #ScotSpirit hashtag used over 11,000 times, trending at #2 in the UK • Online films viewed 60 million+ times • 70%+ of customers more likely to consider Scotland for their next holiday

• 200,000+ Facebook and 50,000 + Instagram views using the hashtag #TwoEejits in first two weeks • 12 million+ impressions and 30,000 website click-throughs • Delivered a 6:1 ROI

UNION ADVERTISING AGENCY FOR VISITSCOTLAND

SECOND PLACE:

DIGITAL MARKETING CAMPAIGN OF THE YEAR

THIRD PLACE:

Sandals TOY Campaign

Stop Clicking Around

the7stars for Sandals

OMD for Hilton Worldwide

THE LANE AGENCY FOR CALMAC FERRIES

OTHER FINALISTS: #seize the holiday AMVBBDO for Virgin Holidays

Etihad Restaurant Australia Campaign

by Tourism Australia

Flying Stuntman – Smart Search, Made Simple

SECOND PLACE:

THIRD PLACE:

Personalised Video Campaign

#StopBlueMonday

WDMP for Monarch

DEC BBDO for Promotur – Turismo de Canarias

Forever Beta / Goodstuff for Cheapflights

THE RESULTS 2017 GROSVENOR HOUSE

TRAVEL BRAND OF THE YEAR

SPONSORED BY

TOMORROW’S TRAVEL MARKETING LEADER TOMORROW’S TRAVEL MARKETING LEADER

TRAVEL BRAND OF THE YEAR (OVER £25M TURNOVER)

WILL WEEKS, HEAD OF CONTENT, CONTIKI

• Asserted position as market leader in premium worldwide travel • Outperformed competitors on brand attributes such as quality, luxury, specialist knowledge and expertise • Refined product selection and innovated in specialist sectors including cruise and stay • Four new flagship stores as part of partnership with John Lewis • Applauded by the LGBT community and Stonewall for its industry- leading approach to LGBT travel

As head of Content for Contiki, Will is responsible for the brand’s distribution lead content strategy, heading up social media, public relations, influencer marketing, video and editorial teams for the brand at a global level. He has implemented innovative ways to communicate to and engage with a millennial audience natively, with the aim of pushing the brand to become a relevant publisher in the daily lives of 18-35 years olds around the world, and continues to create innovative product that appeals to and captures a wider, and potentially tour-sceptic, audience.

Alexis Sitaropoulos, VP Marketing at Contiki said “Will has a rare makeup for a young marketer, combining the ambition and world-changing thinking of a founder, with the maturity and pragmatism of a seasoned executive beyond his years. At times when many travel marketers play it safe, Will treads a relentless path toward marketing innovation – he was creating pioneering work in the areas of content, social, influencers, video and virtual reality far before they were the marketing staples that the best among our industry rely on today. He’s a multi-skilled creative who has shown the ability again and again to thrive in situations where that drive for innovation means there is not a blueprint for success.

In fact he usually creates the blueprint that others follow. It’s down to the combination of a fierce intellect paired with an innate understanding of how to engage an audience and build meaningful relationships that he can achieve this.”

TOMORROW’S

IN ASSOCIATION WITH

TRAVEL MARKETING

LEADER 2017 SECOND PLACE:

THIRD PLACE (JOINT):

THIRD PLACE (JOINT):

FINALIST:

OTHER FINALISTS: Lois Robertson, Aviation Marketing Account Manager at Manchester Airport Rebecca Derbyshire, Social Media Advisor at Heathrow Airport

THE RESULTS 2017 GROSVENOR HOUSE

LEAD PARTNER

HEADLINE PARTNERS

DRINKS RECEPTION PARTNER

PHOTOBOOTH SPONSOR

AWARD CATEGORY SPONSORS

ORGANISED BY

THE RESULTS 2017

The Travel Marketing Awards • Tel: 01920 444832 • Email: ttma@dellardavies.com GROSVENOR HOUSE