RESULTS BROCHURE SPONSOR
GROSVENOR HOUSE A JW MARRIOTT HOTEL 14 MARCH 2017
RESULTS BROCHURE LEAD PARTNER
HEADLINE PARTNERS
TRADE MEDIA PARTNER
THE RESULTS 2017 GROSVENOR HOUSE
ALL ABOARD! It’s time to embark on your digital marketing journey with Mapp. We help brands deliver personalized marketing at every single customer touchpoint. Fast.
Join these leading travel brands and drive your digital marketing into 2017. Say #HelloMapp and request your demo today.
Request Demo
“
We can now send communications and have conversations based on the most recent customer information. Our turnaround time has gone down from 5 days to 4 hours and will be reduced to 5 minutes through continued improvements
”
- Qantas
“
Mapp’s solution allowed Transport for London to communicate with over 4 million customers on an individual level about how their specific modes of travel would be affected during the Olympics and Paralympic games. Getting 35% of Londoners to change the way they travelled was an incredible achievement
”
- Transport for London
THE RESULTS 2017 GROSVENOR HOUSE
CONGRATULATIONS! Now in its ninth year, The Travel Marketing Awards have developed into one of the most prestigious events in the travel industry calendar. This year’s Awards rewarded marketing excellence for work carried out between September 2015 and August 2016, recognising and acknowledging the force that successful marketing has become to transform business and drive business growth. The Awards reflect the high level of expertise that travel marketers now have in on and offline channel management, consumer profiling and segmentation, data analytics, CRM, content creation and social media. We live in an evolving, highly complex world that challenges principals and agencies alike. In such a tough environment, 2016 saw some extremely effective marketing across a range of disciplines. Accordingly, entries for this year’s Awards have been of the very highest standard. As an industry, we are learning at an ever-faster rate and CIM Travel Group, in its activities and events, aims to be at the forefront of this thinking and to engender a greater understanding of this change. On behalf of the CIM Travel Group Council, I would like to thank every organisation that entered this year’s Awards. All entrants are to be applauded for their great work, particularly the shortlisted finalists. Travel marketing truly came of age in 2016, producing arguably some of the industry’s most inspiring work ever. The Travel Marketing Awards celebrates its tenth anniversary next year, and I’m confident that marketing excellence will reach even greater heights by the time we come together again in 2018.
Richard Carrick President CIM Travel Group
THE RESULTS 2017 GROSVENOR HOUSE
LEAD PARTNER By embracing digital, the travel and hospitality industry has been able to create increasingly personalised experiences for customers, helping to improve engagement and loyalty. We passionately believe that a unified approach to digital marketing and ecommerce is what today’s world-class travel and hospitality companies must aspire to. We were delighted to be Lead Partner of The Travel Marketing Awards for the fourth year running. Congratulations to all of the winners and finalists!
John Watton Senior Director, Enterprise Marketing
THE RESULTS 2017 GROSVENOR HOUSE
DIGITAL AWARDS
SPONSORED BY
BEST USE OF SOCIAL MEDIA (UP TO £20,000 SPEND)
BEST USE OF SOCIAL MEDIA (£21,000-£50,000 SPEND)
ABTA EARLYBIRD CAMPAIGN
SHEEP WITH A VIEW
• 6 million+ campaign impressions • Over 2,000 more followers across Twitter and Facebook – up 1,500% • 11,000+ YouTube video views – up 2,500%
• 800,000+ video views • 80, 000+ unique visitors engaged • 14,000+ new Instagram followers
FLAGSHIP CONSULTING FOR ABTA
SECOND PLACE:
MR.H FOR VISIT NORWAY
THIRD PLACE:
OTHER FINALISTS:
SECOND PLACE:
THIRD PLACE:
OTHER FINALISTS:
Cheapflights Chat
Holiday Roulette
Uncle Grey for Cheapflights
Ogilvy for British Airways
Barrhead Travel Social Media
Overheard in French
#PerfectCheshire/
#CaptureTheWest
Ski Resorts
#PerfectChester
MEC Manchester for Great Western Railway (GWR)
All Conditions Media for Atout France
Vivid for Marketing Cheshire
The Seychelles Islands with Kenwood Travel Accord Marketing for Kenwood Travel
by Barrhead Travel
‘Our People Make Us’: storytelling through social Navigate Digital for Monarch
BEST USE OF SOCIAL MEDIA (OVER £50,000 SPEND)
BEST MICROSITE OR WEBSITE JOURNEY LATIN AMERICA
DOORS OF THRONES
• 109% increase in desktop users • 133% increase on mobile • 400% increase in users reaching key holiday pages
• 126 million people reached • 1,800,000 Likes • 61,000+ Shares
SAGITTARIUS FOR JOURNEY LATIN AMERICA
PUBLICIS LONDON FOR TOURISM IRELAND
SECOND PLACE:
THIRD PLACE:
OTHER FINALISTS:
SECOND PLACE:
THIRD PLACE:
OTHER FINALISTS:
Blue Monday
Power To Your People
#StopBlueMondayMedia
The Club
Contiki.com
Best of England
Mediacom for Thomson
by www.CRUISE.co.uk
DEC BBDO for Promotur – Turismo de Canarias
Cedar for British Airways
Sagittarius for Contiki
Red7’s Seriously by www.bestofengland.com Fun New Website Designate for Red7
THE RESULTS 2017 GROSVENOR HOUSE
Offer ends
Thursday
Colour your summer city break
185 DIGITAL 33 AWARDS ABTA No.V0531
Over 10,000 seats at
£
*
1,000s of holidays from
28th April
£
including Barcelona, Venice & Lisbon
Book now at Monarch.co.uk
per person†
Service Rating:
33 £185
Over 10,000 seats at
£
Over 400,000 reviews
92% of customers rate our service as good or excellent. Based on over 400,000 independent reviews on Feefo.com since December 2013. *Booking dates, travel dates and terms and conditions apply, see website for details. †Based on departures between 26/04/16 and 15/07/16 and 2 adults staying 2 nights. Prices and board basis may vary and are subject to availability. Many of the flights and flight-inclusive holidays in this advert are financially protected by the ATOL scheme.
UK’s most punctual airline for 2015
But ATOL protection does not apply to all holiday and travel services listed in this advert. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to: www.atol.org.uk/ATOLCertificate
*
1,000s of holidays from
including Barcelona, Venice & Lisbon
Book now at Monarch.co.uk
Digital Posters
SPONSORED BY
per person†
Service Rating:
Over 400,000 reviews
Train Cards
BEST USE OF MULTI-CHANNEL
BEST MOBILE OR APP
COLOUR YOUR SUMMER
BEST APP: TRANSPORT FOR EDINBURGH (LOTHIAN BUSES)
• Branded Advertising Awareness increased by 5%, peaking at Thursday an annual high of 19% • ‘Brand Strength Share’ second amongst competitor airlines • Of the Affluent Elder core target audience, 20% booked a flight Poster – up from 10% 28th April
Social Media
• 80% growth in downloads • Increase of 60% in daily users – now over 35,000 per day • Rating of 4.5/5 stars on the App Store
UK’s most punctual airline for 2015
92% of customers rate our service as good or excellent. Based on over 400,000 independent reviews on Feefo.com since December 2013. *Booking dates, travel dates and terms and conditions apply, see website for details. †Based on departures between 26/04/16 ABTA No.V0531 and 15/07/16 and 2 adults staying 2 nights. Prices and board basis may vary and are subject to availability. Many of the flights and flight-inclusive holidays in this advert are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed in this advert. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to: www.atol.org.uk/ATOLCertificate
Email FOR MONARCH WDMP
LOTHIAN BUSES
Digital Banner Social Media Competition
Airport Events
SECOND PLACE:
SECOND PLACE:
Unlock The World 2
Emoji Search
House of Kaizen for Avis Budget Group
by Cheapflights
BEST USE OF SEARCH
BEST USE OF VIDEO OR FILM
TRAVELZOO 101 GUIDES
IN DA HOSTEL WITH 50 CENT
• SEO traffic increased by 500% YOY • “Things to do in the Lake District” search term third on Google search • 20,000+ referral clicks driven to Lake District businesses
• 23 million views globally • 462 articles across 23 markets with a combined reach of over 1.16 Billion • 250,000+ Shares
TRAVELZOO
LUCKY GENERALS FOR HOSTELWORLD
SECOND PLACE:
THIRD PLACE:
OTHER FINALISTS:
Tracks on the Track
Sands of the Indian Ocean Propellernet for Kuoni
The French Holiday Rentals Turnaround Sagittarius for French Connections
MEC Manchester for Great Western Railway (GWR)
Increasing Bookings Through PPC & SEO by The Travel Chapter (holidaycottages.co.uk)
SECOND PLACE:
THIRD PLACE:
Personalised Video Campaign
Spirit of Scotland
WDMP for Monarch
OTHER FINALISTS:
Overheard in French Ski Resorts Union Advertising Agency for VisitScotland All Conditions Media for Atout France
Kuoni Destination Films Kuoni / The Progress Film Company for Kuoni
THE RESULTS 2017 GROSVENOR HOUSE
DIGITAL AWARDS
SPONSORED BY
BEST USE OF CONTENT MARKETING
BEST DIRECT MARKETING (EMAIL)
#STOPBLUEMONDAY
PERSONALISED VIDEO CAMPAIGN
• Over 70,000 more British tourists than in the same quarter in 2015 • €87,000,000+ revenue generated by first-time visitors • 1 million views and 171 articles in UK media in 24 hours
• 36% open rates • 99% of customers watched their personalised video in full • £220,000+ incremental revenue generated
WDMP FOR MONARCH
DEC BBDO FOR PROMOTUR – TURISMO DE CANARIAS
SECOND PLACE: Explore Canada OMD for Destination Canada
OTHER FINALISTS:
SECOND PLACE:
THIRD PLACE:
Spirit of Scotland
Discover
Progressive Personalisation
Personalised Recommendations
Union Advertising Agency for VisitScotland
by Thomson
Brandwidth Marketing for Royal Caribbean
Emailcenter for On The Beach
THIRD PLACE:
British Airways Content Marketing Cedar for British Airways
THE RESULTS 2017 GROSVENOR HOUSE
Escape Travel | Culture | Adventure
Inspiring adventures every Monday
And reaching MILLION people in London each month
2.8
CONTACT LAURA.BARNFIELD@METRO.CO.UK / 0203 615 3937 FOR MORE INFO
THE RESULTS 2017 GROSVENOR HOUSE
MARKETING AWARDS FUNDRAISING
FEEDBACK
SPONSORED BY
BEST PR STRATEGIC MUMS ARMY
“Thanks for a super night
“Thanks for a great night
team is very happy of
to have won a Platinum,
last night – the Kuoni
course! Thanks again for organising it, very slick
”
and well organised. Rachel O’Reilly, Kuoni
• Mumsnet’s Charity of the Month • Campaign fundraising reached £50,000+ • 38 million+ circulation
last night. We are thrilled two Golds and a couple
“
As a first time attendee
I was blown away by the
scale of the event as well as the pride of those that
of Silvers – a great night
”
was had by all!
Craig Wheeler, WDMP
had entered, and the
”
THE BRIGHTER GROUP FOR JUST A DROP
Celebrity partnerships Tiffany Watson
THIRD PLACE: Nicola Horlick
QM2 Transatlantic Fashion Week
Travelex: Be a hero with Supercard
by Cunard
Hotwire PR for Travelex
eventual winners!
“Thank you very much.
Joe Legate, The Thinking Traveller
It was a really successful
came back full of joy and
”
loaded with awards. Noèlia Buenafuente, DEC BBDO
“Lovely awards last night, ”
wonderful evening, we
Chris Debbinney-Wright,
CHARITY EXCLUSIVES
Thomson Cruises Exposure for Thomson Cruises
VIRGIN HOLIDAYS TREEHOUSE • Holiday sales increased 391% above target in January and 617% in February • Online content viewed by 2.1 million people • 12.4 million total Social reach
Wanderlust Publications
are delighted to have
”
come second.
Andreas Ioannides, FKC
LateRooms.com Simply The Guest Awards
BEST PR TACTICAL
runner up.
“Many thanks for a
Linda Robson
by LateRooms.com
thrilled to get a
night!!! Everybody from the agency and our client
OTHER FINALISTS:
SECOND PLACE:
VIRGIN HOLIDAYS
SECOND PLACE:
THIRD PLACE:
York the Original City DOWNING STREET RECEPTION Adventure with Yorkie DEC BBDO for the Travelogue Dog Promotur – Turismo #StopBlueMonday
de Canarias
by Visit York
OTHER FINALISTS:
Alexander Armstrong, celebrity ambassador
#LiveBrussels by The Rezidor Hotel Group
National Living Wage Campaign Brighter Group for Best Western
THE RESULTS 2017 GROSVENOR HOUSE
MARKETING AWARDS
The Travel Book pop-up photography exhibition EE
LONELY PLANET POP-UP PHOTOGRAPHY EXHIBITION @BOXPARK SHOREDITCH
FR
BEST USE OFCampaign AFFINITY MARKETING materials AND SPONSORSHIP
SPONSORED BY
8TH - 20TH NOVEMBER
FIRST DATES ACTIVATION & SPONSORSHIP • Perceptions of Sensimar as a modern brand up from 53% to 91% • 86% of viewers felt that the campaign told them something new about Thomson • Reached over 25 million+ adults and 13 million+ of target audience
£2 OFF
Come and explore the world through inspirational photography to celebrate the release of Lonely Planet’s The Travel Book. The exhibition features a collection of stunning photographs from around the world, guaranteed to fill you with wanderlust. You can also colour our giant colouring wall, browse a selection of Lonely Planet books for sale and join our events taking place at the weekend.
@BOXPARK pop-up with this flyer
BEST EXPERIENTIAL MARKETING THE TRAVEL BOOK POP-UP PHOTOGRAPHY EXHIBITION • 53,000+ competition entries on lonelyplanet.com/travel-book • 2,500 blog post views • Facebook-promoted event reached over 57,000 people
Venue: @BOXPARK Shoreditch, Unit 26, 2-10 Bethnal Green Road, London E1 6GY For more information please visit lptravel.to/boxparkLP W W W. L O N E LY P L A N E T. C O M
@ L O N E LY P L A N E T
Offer only available on purchases made at the Boxpark event between 8th November and 18th November 2016 and is limited to 5 copies per person.
MEDIACOM FOR THOMSON
The event
LONELY PLANET
SECOND PLACE:
THIRD PLACE:
SECOND PLACE:
THIRD PLACE (JOINT):
THIRD PLACE (JOINT):
OTHER FINALISTS:
Unlocking Preferred Experiences
Viking Ocean Cruises & Classic FM
Year of Adventure
Global, the Media & Entertainment Group for Viking Cruises UK
British Airways ‘Access All Areas’ at Isle of Wight Festival
The DoubleTree Effect
fst for Avis Budget Group
OMD and EGI Live Communication for DoubleTree by Hilton
Smörgåsbord for Visit Wales
The Canary’s Fog Taggers
TRO for British Airways
Event engagement
BEST IN-HOUSE MARKETING OR PR TEAM
BEST DIRECT MARKETING (PRINT)
KUONI PR TEAM
KUONI MAGAZINE
• 1,300+ articles including at least one key message – 63% included two • 80+ consumer news articles, television appearances alongside Kuoni’s re-vamped travel trends with Simon Reeve • LBGT story resulted in 40+ pieces of positive coverage
• Reached 100,000 Kuoni customers, highlighting the customers’ local Kuoni store details • ROI of £41 for every £1 spent • DM in profit before publication due to advertising sales
Read Kuoni Magazine > KUONI
KUONI PR TEAM
SECOND PLACE:
THIRD PLACE:
OTHER FINALISTS:
Travelzoo
TUI UK & Ireland
Wivenhoe House, Home of the Edge Hotel School
DEC BBDO for Promotur – Turismo de Canarias
SECOND PLACE: RCI Europe
Fred. Olsen Cruise Lines 2017/18 Launch Campaign Hughes & Co Design for ROL Cruise
THE RESULTS 2017 GROSVENOR HOUSE
MARKETING AWARDS
SPONSORED BY
BEST Name BROCHURE Personalisation
PLATINUM WINNER
Suggested Destinations Previous Holiday
MOST INNOVATIVE MARKETING
BEST SERVED SCANDINAVIA WINTER BROCHURE
PERSONALISED VIDEO CAMPAIGN
• 260%+ YOY increase in revenue for winter season departures • Brochure requests up by 800%+ • Third highest generator of enquiries after agents and Google AdWords Dynamic Pricing
WINTER 15/16
BSS Winter 15/16 Cover by COLOPHON.indd 1
• 40,000+ unique videos • 360+ personalisation variables • Open rates of 36% • 99% of customers watched their personalised video in full • Campaign ROI 3:1
End Frame
20/08/2015 10:54
BEST SERVED SCANDINAVIA Email
SECOND PLACE:
THIRD PLACE (JOINT):
THIRD PLACE (JOINT):
OTHER FINALISTS:
Interactive Scene Brochure
A-Z Guide to Family Travel
The View Magazine
Discover New Zealand Brochure
by Thomson
by Black Tomato
EMP Publishing Limited for National Express
Landing Page
WDMP FOR MONARCH
by Flight Centre
CALL FOR ENTRIES 2018 The Call for Entries for the 10th Travel Marketing Awards will open in September 2017. If you would like to be notified when the Call For Entries opens, please email ttma@dellardavies.com.
SECOND PLACE:
THIRD PLACE:
OTHER FINALISTS:
One Day/Claim Your Tweet
Drone the World
#StopBlueMonday
GetmeonHarmony
by Black Tomato
DEC BBDO for Promotur – Turismo de Canarias
Royal Caribbean for Club Royal
adam&eveDDB for Virgin Atlantic
THE RESULTS 2017 GROSVENOR HOUSE
ADVERTISING AWARDS
SPONSORED BY
BEST CONSUMER PRESS ADVERTISING
BEST BUSINESS TO BUSINESS ADVERTISING
THOMSON QUOTES
CLUB ROYAL
• Overall brand recognition 34% • 85% agreed Thomson was a ‘modern holiday company’ • 95% thought Thomson offers holidays to exciting destinations
• Hit 10,000+ membership target within 18 months of launch • 75% of overall trade bookings claimed via Club Royal • 20,000+ website sessions per month
BMB FOR THOMSON
ROYAL CARIBBEAN
SECOND PLACE:
THIRD PLACE (JOINT):
THIRD PLACE (JOINT):
OTHER FINALISTS:
Redefining January Sale for British Airways
Our View
Time
The Hub for YHA
Souk Response for Adagio
Start Every Journey with Priority Pass
Carat UK for British Airways
Designate for Priority Pass, Lifestyle Benefits
BEST OUTDOOR ADVERTISING
BEST ONLINE ADVERTISING
CLAIM YOUR TWEET
DYNAMIC BANNERS WITH LIVE WEATHER FEEDS
• 12 million overall campaign reach • 700,000+ One Day video views • 19,000+ website page views
• Designed to appeal to first-time cruise customers • Imagery specific to Royal Caribbean destinations • 150% increase in click-through rates
FRONT PAGE FOR ROYAL CARIBBEAN
ADAM&EVEDDB FOR VIRGIN ATLANTIC
SECOND PLACE:
THIRD PLACE:
OTHER FINALISTS:
It’s Going To Be A Great Night
Back To Work
The Canary’s Fog Taggers
Real Nature Trails That Seem Out Of This World
DEC BBDO for Promotur – Turismo de Canarias
DEC BBDO for Promotur – Turismo de Canarias
Mother for LateRooms.com
Havas/Carat/iCrossing for Heathrow Express
SECOND PLACE: Our View The Hub for YHA
THE RESULTS 2017 GROSVENOR HOUSE
ADVERTISING AWARDS
SPONSORED BY
BEST RADIO ADVERTISING
BEST TV ADVERTISING (UNDER £100K PRODUCTION SPEND)
CHRISTMAS RAIL DISRUPTION
MAKE YOUR SHORT BREAK A SUPERBREAK (SEPTEMBER 2015)
• Rolled out on regional radio stations • Emphasised benefits of coach travel over rail • Delivered an ROI of 8.5
• 21% uplift in new customers YOY • Direct traffic 96%+ YOY • Calls increased 32%+ BRASS AGENCY FOR SUPERBREAK
ONE BLACK BEAR FOR NATIONAL EXPRESS
SECOND PLACE:
THIRD PLACE:
SECOND PLACE:
Minicruises at Mini Prices
Don’t Forget Your Suitcase
With You All The Way
MRM Meteorite for P&O Ferries
by Serco NorthLink Ferries
FKC for Travelbag
BEST TV ADVERTISING (OVER £100K PRODUCTION SPEND) FLYING STUNTMAN – SMART SEARCH, MADE SIMPLE • Reached 81% of its ABC1 target audience • 1 million+ site visitors per day • 600,000+ YouTube views FOREVER BETA / GOODSTUFF FOR CHEAPFLIGHTS
SPONSORSHIP OPPORTUNITIES
SECOND PLACE:
THIRD PLACE:
OTHER FINALISTS:
It’s Going To Be A Great Night
Year of Adventure
Life’s Too Short To Say No
Mother for LateRooms.com
Smörgåsbord for Visit Wales
RKCR for First Choice
Take a Different View One Black Bear for National Express
If you are interested in sponsoring the 2018 Awards, please contact Giles Harper on 07771 812 372 or giles.harper@travega.co.uk.
THE RESULTS 2017 GROSVENOR HOUSE
CAMPAIGN AWARDS ADVERTISING CAMPAIGN OF THE YEAR (UP TO £250K MEDIA SPEND)
SPONSORED BY
SPONSORED BY
#STOPBLUEMONDAY
IT’S GOING TO BE A GREAT NIGHT
• 70,000+ British tourists more than in the same quarter in 2015 • Canary Islands obtained €800 for every €1 invested in the initiative • €3,000,000 in AVE with a spend of only €40,000
• Overall Spontaneous Awareness – from 18% to 28% in first burst and increased further to 32% • 2 million+ YouTube views • 446,343 incremental Direct, SEO and Brand site visits
DEC BBDO FOR PROMOTUR – TURISMO DE CANARIAS
SECOND PLACE:
THIRD PLACE:
OTHER FINALISTS:
Our View
3 of Life’s Little Luxuries
Star Alliance Round the World Campaign
mr.h for Cayman Islands Dept of Tourism
Atomic London for Star Alliance
The Hub for YHA
ADVERTISING CAMPAIGN OF THE YEAR (OVER £250K MEDIA SPEND)
MOTHER FOR LATEROOMS.COM
Bermuda Tourism Makes Major UK Marketing Push with Digital Out of Home and Online Advertising Campaign
SECOND PLACE:
THIRD PLACE:
OTHER FINALISTS:
Year of Adventure
Be Bound for Glory
Stop Clicking Around
Villa Plus
Smörgåsbord for Visit Wales
Manning Gottlieb OMD for Virgin Trains
OMD for Hilton Worldwide
VCCP Media for Villa Plus
Media Agency Group for Bermuda Tourism Authority
THE RESULTS 2017 GROSVENOR HOUSE
CAMPAIGN AWARDS INTERNATIONAL CAMPAIGN OF THE YEAR
SPONSORED BY
Fans of London The Brooklyn Brothers and London & Partners for London & Partners
SPONSORED BY
IN DA HOSTEL WITH 50 CENT
BLUE MONDAY
• 2 million+ Video Views (Earned) • 100,000+ Likes/Reactions • Traffic to landing page (blog): 200,000+
• 9 million+ reach on Social Media • 2 million+ Video Views • Promo code drove web traffic, generating over 1,000 bookings and a 13:1 sales ROI
LUCKY GENERALS FOR HOSTELWORLD
SECOND PLACE:
INTEGRATED CAMPAIGN OF THE YEAR (UP TO £1M SPEND)
MEDIACOM FOR THOMSON
THIRD PLACE (JOINT):
THIRD PLACE (JOINT):
The Roadtrip
What U.S. National Park Are You?
Contiki Marketing Lab for Contiki
Expedia Media Solutions for Brand USA
OTHER FINALISTS: Doors Of Thrones Publicis London for Tourism Ireland
Stop Clicking Around OMD for Hilton Worldwide
SECOND PLACE (JOINT):
SECOND PLACE (JOINT):
2016 Summer 360° Campaign
Colour Your Summer
Oi for Visit Jersey
WDMP for Monarch
OTHER FINALISTS: Come Back New
A Different View
Oceans to Outback
G2TV for Princess Cruises
Siren Communications, Good Stuff, xyz, OMD, Devries Slam for Celebrity Cruises
Wanderlust Travel Media for South Australian Tourism Commission, Tourism NT and Singapore Airlines
https://www.youtube.com/watch?v=espJ7oIHezk http://www.hostelworld.com/blog/in-da-hostel-with-50-cent/
GROSVENOR HOUSE
THE RESULTS 2017
CAMPAIGN AWARDS INTEGRATED CAMPAIGN OF THE YEAR (OVER £1M SPEND)
SPONSORED BY
SPONSORED BY
SPIRIT OF SCOTLAND
THE TWO EEJITS
• #ScotSpirit hashtag used over 11,000 times, trending at #2 in the UK • Online films viewed 60 million+ times • 70%+ of customers more likely to consider Scotland for their next holiday
• 200,000+ Facebook and 50,000 + Instagram views using the hashtag #TwoEejits in first two weeks • 12 million+ impressions and 30,000 website click-throughs • Delivered a 6:1 ROI
UNION ADVERTISING AGENCY FOR VISITSCOTLAND
SECOND PLACE:
DIGITAL MARKETING CAMPAIGN OF THE YEAR
THIRD PLACE:
Sandals TOY Campaign
Stop Clicking Around
the7stars for Sandals
OMD for Hilton Worldwide
THE LANE AGENCY FOR CALMAC FERRIES
OTHER FINALISTS: #seize the holiday AMVBBDO for Virgin Holidays
Etihad Restaurant Australia Campaign by Tourism Australia
Flying Stuntman – Smart Search, Made Simple
SECOND PLACE:
THIRD PLACE:
Personalised Video Campaign
#StopBlueMonday
WDMP for Monarch
DEC BBDO for Promotur – Turismo de Canarias
Forever Beta / Goodstuff for Cheapflights
THE RESULTS 2017 GROSVENOR HOUSE
TRAVEL BRAND OF THE YEAR
SPONSORED BY
TOMORROW’S TRAVEL MARKETING LEADER TOMORROW’S TRAVEL MARKETING LEADER
TRAVEL BRAND OF THE YEAR (OVER £25M TURNOVER)
WILL WEEKS, HEAD OF CONTENT, CONTIKI
• Asserted position as market leader in premium worldwide travel • Outperformed competitors on brand attributes such as quality, luxury, specialist knowledge and expertise • Refined product selection and innovated in specialist sectors including cruise and stay • Four new flagship stores as part of partnership with John Lewis • Applauded by the LGBT community and Stonewall for its industry- leading approach to LGBT travel
As head of Content for Contiki, Will is responsible for the brand’s distribution lead content strategy, heading up social media, public relations, influencer marketing, video and editorial teams for the brand at a global level. He has implemented innovative ways to communicate to and engage with a millennial audience natively, with the aim of pushing the brand to become a relevant publisher in the daily lives of 18-35 years olds around the world, and continues to create innovative product that appeals to and captures a wider, and potentially tour-sceptic, audience. Alexis Sitaropoulos, VP Marketing at Contiki said “Will has a rare makeup for a young marketer, combining the ambition and world-changing thinking of a founder, with the maturity and pragmatism of a seasoned executive beyond his years. At times when many travel marketers play it safe, Will treads a relentless path toward marketing innovation – he was creating pioneering work in the areas of content, social, influencers, video and virtual reality far before they were the marketing staples that the best among our industry rely on today. He’s a multi-skilled creative who has shown the ability again and again to thrive in situations where that drive for innovation means there is not a blueprint for success. In fact he usually creates the blueprint that others follow. It’s down to the combination of a fierce intellect paired with an innate understanding of how to engage an audience and build meaningful relationships that he can achieve this.”
TOMORROW’S
IN ASSOCIATION WITH
TRAVEL MARKETING
LEADER 2017 SECOND PLACE:
THIRD PLACE (JOINT):
THIRD PLACE (JOINT):
FINALIST:
OTHER FINALISTS: Lois Robertson, Aviation Marketing Account Manager at Manchester Airport Rebecca Derbyshire, Social Media Advisor at Heathrow Airport
THE RESULTS 2017 GROSVENOR HOUSE
LEAD PARTNER
HEADLINE PARTNERS
DRINKS RECEPTION PARTNER
PHOTOBOOTH SPONSOR
AWARD CATEGORY SPONSORS
ORGANISED BY
THE RESULTS 2017
The Travel Marketing Awards • Tel: 01920 444832 • Email: ttma@dellardavies.com GROSVENOR HOUSE