GROSVENOR HOUSE JW MARRIOTT HOTEL THURSDAY 19 MARCH 2015
SPONSORSHIP OPTIONS
CIMTIG’s 2015 Travel Marketing Awards will take place at Grosvenor House, a JW Marriott Hotel on Thursday 19 March 2015.
In 2014, the event was attended by 360 guests, comprising senior professionals from the entire spectrum of the travel industry as well as specialist marketing agencies. The Travel Marketing Awards is the only travel industry event of its kind recognising marketing excellence in the travel industry. The objective of the Awards is to recognise and raise marketing standards across the travel industry. The event is organised by the Chartered Institute of Marketing’s Travel Industry Group (CIMTIG).
All sponsorships provide a range of specific benefits as well as: • strong brand presence throughout the travel and marketing industries • outstanding publicity value • an association with marketing excellence • an opportunity to network and develop business relationships with the target audience Sponsorship Options: Lead Partner
x 1
POA
Headline Sponsor
x 5
£7,500
Cocktail Reception*
x 1
£5,000
Advertising Awards*
x 1
£3,000
Marketing Awards*
x 2
£3,000
After Dinner DJ*
x 1
£2,500
Entertainment*
x 1
POA
Results Brochure*
x 1
£2,000
Travel Brand of the Year*
x 1
£1,500
Awards Programme*
x 1
£1,200
* Sponsorship fee does not include tickets for the event.
LEAD SPONSORSHIP
HEADLINE SPONSORSHIP
This is an exclusive opportunity for one company’s logo to join with
We are seeking five Headline Sponsors.
the Awards logo as a composite logo.
The Headline Sponsor logos will appear on all pre, during
The composite logo will appear on all pre, during and post- event
and post- event materials including:
materials including:
• e-shots promoting the event (call for entry and seat sales)
• e-shots promoting the event (call for entry and seat sales)
• www.thetravelmarketingawards.com
• www.thetravelmarketingawards.com
• on-line booking form
• on-line booking form
• joining instructions
• joining instructions
• e-tickets
• e-tickets
• signage
• signage
• the stage
• the stage
• Awards Programme
• the Awards Programme • the Award trophies
Other benefits • one table for ten guests
Other benefits
• verbal acknowledgement on stage
• two tables for ten guests
• sponsorship of a Campaign of the Year Award
• verbal acknowledgement on stage
• an advertisement on the event website
• sponsorship of a Campaign of the Year Award
• 200 word editorial on the event website
• the opportunity to offer a gift to guests attending the event
• 100 word editorial in the Awards Programme
• a place on the judging panel
• copy of the attendee list for marketing purposes
• an advertisement on the event website • 500 word editorial on the event website • 200 word editorial in the Awards Programme • copy of the attendee list for marketing purposes
COCKTAIL RECEPTION SPONSORSHIP
THE ADVERTISING AWARDS SPONSORSHIP
We are seeking a sponsor to kick start the event and
The Advertising Awards are designed to recognise and reward the
set a lively tone for the evening to follow.
very best creative work in the travel sector, encourage the highest
The Cocktail Reception Sponsor’s logo will appear on/in:
standards and set a benchmark for other industries to follow.
• e-shots promoting the event
This set of awards will honour the most original ideas and
• www.thetravelmarketingawards.com
best performing advertisements over the past year and will
• Cocktail Reception signage
include categories such as Best TV Advertisement; Best Radio
• the Awards Programme
Advertisement; Best Online Advertisement and more.
Other benefits • verbal acknowledgement on stage • 100 word editorial on the event website There are opportunities to increase the level of branding within the Cocktail Reception area at the sponsor’s own cost, and subject to approval by the Hotel and CIMTIG.
The Advertising Awards sponsor’s logo will appear on/in: • www.thetravelmarketingawards.com • the relevant Award slides during the Awards presentation • Advertising Award trophies • the Awards Programme Other benefits • opportunity to be on stage during the presentation of the Advertising Awards NB: Companies cannot sponsor the Advertising Awards if they have entered one of the categories.
THE MARKETING AWARDS SPONSORSHIP (x2)
AFTER PARTY DJ SPONSORSHIP
The Marketing Awards are designed to recognise and reward the
We are seeking a sponsor to capitalise on the party atmosphere
very best creative work in the travel sector, encourage the highest
that has become traditional at the end of the Awards, by sponsoring
standards and set a benchmark for other industries to follow.
the After Party DJ.
This set of awards will honour the most original ideas and best
The Sponsor’s logo will appear on:
performing in marketing over the past year and will include
• www.thetravelmarketingawards.com
categories such as Best Website; Best use of Social Media;
• disco signage
PR Strategic Campaign and more.
Other benefits
The Marketing Awards will be split into two sections enabling two
• verbal acknowledgement on stage
companies to sponsor a section each.
• 100 word editorial on the event website
The sponsor’s logo will appear on/in: • www.thetravelmarketingawards.com • relevant Award slides during the presentation • Marketing Award trophies (one section) • the Awards programme Other benefits • the opportunity to be on stage during the presentation of the relevant Marketing Awards NB: Companies cannot sponsor the Marketing Awards if they have entered one of the categories in the relevant section.
There are opportunities to increase the level of branding within the disco area at the sponsor’s own cost, and subject to approval by the Hotel and CIMTIG.
ENTERTAINMENT SPONSORSHIP
TRAVEL BRAND OF THE YEAR
An opportunity to enhance the success of the event by sponsoring
As sponsor of this very special category the following benefits will
the entertainment.
be available:
The price is dependent on the choice of entertainment, but a
Your logo will appear on:
reasonable contribution will be accepted, subject to negotiation.
• www.thetravelmarketingawards.com
The sponsor’s logo will appear on:
• relevant Award slide during the presentation
• www.thetravelmarketingawards.com • on screen at the start of the entertainment • on display within the room at the time of the entertainment – method to be agreed • the Awards Programme Other benefits • verbal acknowledgement on stage • 100 word editorial on the event website
• the Travel Brand of the Year Award trophy • the Awards Programme Other benefits • verbal acknowledgement on stage • the opportunity to be on stage to present the Award
AWARDS PROGRAMME SPONSORSHIP
RESULTS BROCHURE SPONSORSHIP
The Awards Programme will be on every guest’s place setting.
The Results Brochure will be distributed to the Awards attendees,
It will include a welcome message from CIMTIG, order of Awards, details of the judging panel, information about our principal sponsors and a full list of companies that entered the Awards. The sponsor’s logo will appear on: • www.thetravelmarketingawards.com Other benefits • full page advertisement on the outside back cover of the Awards Programme
as well as a comprehensive database of senior travel and marketing industry figures, immediately after the event. The publication will showcase all of the winning entries as well as listing the runners up. The publication will be re-circulated in September when the 2015 Awards are launched, and the publication will be available for download on The Travel Marketing Awards website. The sponsor’s logo will appear on: • www.thetravelmarketingawards.com Other benefits • Your logo on the front cover of the publication with hyperlink
CONTACT US To discuss these and other opportunities to raise your profile before, during and after the 2015 Travel Marketing Awards, contact Giles Harper Dellar Davies Ltd Tel: 07771 812372 Email: GilesH@dellardavies.com
• A full Page advertisement on the inside front cover of the Results Brochure • A copy of the Awards attendee list
CAMPAIGN AWARDS DIGITAL MARKETING CAMPAIGN OF THE YEAR
ADVERTISING CAMPAIGN OF THE YEAR (UP TO £250K MEDIA SPEND)
MISCONCEPTIONS
TODAY
• More than 40 global media websites ran the story
• +15% at the end of the season
• 60,000 views in the first week alone • Media value in excess of six figures
• UK visits to website up 98% • 10,000 people entered the competition on guardian.co.uk to win a holiday to the Azores
LONDON CREATIVE FOR BOURNEMOUTH TOURISM
SECOND PLACE: | Business success through natural and paid search
KBC PR & MARKETING IN ASSOCIATION WITH MOSAIC AND MEERKAT WORKS FOR AZORES PROMOTION BOARD
THIRD PLACE: | Inspire me Havas EHS for easyJet
SECOND PLACE:
THIRD PLACE:
| Stop staring up. Start looking down
2013
M&C Saatchi for The View from The Shard
M&C Saatchi for Visit Kent
| Your garden
iProspect for Thomas Cook
ADVERTISING CAMPAIGN OF THE YEAR (OVER £250K MEDIA SPEND)
INTEGRATED CAMPAIGN OF THE YEAR (UP TO £1M SPEND)
FLYING IN THE FACE OF ORDINARY
CATCH THE SUMMER FEVER
• 1,097,860 total views to date on Youtube • 2,520 combined Facebook likes
• Delivered ROI well above target • A resounding success, bringing in a vast amount of new business
• 9,595 new Twitter followers
• A clearly communicated campaign through multiple channels including posters, regional press, door drops, advertortial, e-mail, web etc. THE GIG AT DST FOR SOUTH WEST TRAINS
RKCR/Y&R FOR VIRGIN ATLANTIC
ADVERTISING AWARDS
SPONSORED BY
SECOND PLACE:
THIRD PLACE:
| Unleash your mojo
| Holidays just got better
SPONSORED BY
M&C Saatchi for Virgin Holidays
Beattie McGuinness Bungay for Thomson
THIRD PLACE:
SECOND PLACE: | Queensland’s Great Barrier Reef/ Disney-Pixar Finding Nemo 3D campaign
Hills Balfour for Tourism and Events Queensland
| The colours of Peru Brighter Group for Promperu
THE RESULTS 2014
The Travel Marketing Awards is the only travel industry event
SPONSOR LOGO
of its kind recognising marketing excellence in the travel industry. The objective of the Awards is to recognise and raise
FULL PAGE AD
marketing standards across the travel industry. The event is organised by the Chartered Institute of Marketing’s Travel
THE RESULTS 2015
Industry Group (CIMTIG). ADVERTISING AWARDS
SPONSORED BY
SPONSOR LOGO
MARKETING AWARDS
SPONSORED BY
BEST RADIO ADVERTISING
BEST USE OF SEARCH
HOLIDAYS JUST GOT BETTER
PUTTING FOREST HOLIDAYS ON THE UK HOLIDAYS MAP
• Passengers up 5.5% year-on-year • Increased brand communcations due to higher spend • 15% year-on-year increase in unique holiday bookings for Summer 2013
PROPELLERNET FOR FOREST HOLIDAYS
SECOND PLACE: | Less haste more speed
HALF PAGE AD
Elvis for Virgin Trains
BEST DIRECT MARKETING (EMAIL) CRM PROGRAMME
QUARTER PAGE AD • Over 470m emails annually • Increased bookings online to 93% • Overall ROI of 50:1
• Booking transactions up 41% • Natural traffic up 37% • Site visability increased 32%
BEATTIE MCGUINNESS BUNGAY FOR THOMSON
SECOND PLACE:
THIRD PLACE:
| Search and the New Year’s resolution calculator
Cruises
iProspect for Thomas Cook
BEST TV ADVERTISING (OVER £100K PRODUCTION SPEND) FLYING IN THE FACE OF ORDINARY • 340,000 organic views before it had even offically lauched • 2,520 combined facebook likes • Facebook fanbase grew by nearly 14%
| P&O NetBooster for P&O Cruises
HAVAS EHS FOR EASYJET
OTHER FINALISTS:
SECOND PLACE:
THIRD PLACE:
| IHG SEOcial search strategy
| On the way to SERP domination
| The wanderer
seats
360i London for IHG (Intercontinental Hotels Group)
NetBooster for Accorhotels.com
The HUB for YHA
Elvis for Virgin Trains
| Loads of
BEST DIRECT MARKETING (PRINT)
BEST APP
FRESH ROUTES, FRESH POWDER
MYTHOMSON MOBILE APP
• An amazing 12.9% response to sale • With an ROI of 18:1 this is Monarch’s best performing DM pack ever • Monarch was the first airline to utilise augmented reality
• App customers spend on average 45% more on ancillaries • 136,000 downloads • 8,500 customers logging in daily
WDMP FOR MONARCH AIRLINES
RKCR/Y&R FOR VIRGIN ATLANTIC
SECOND PLACE:
THIRD PLACE:
SECOND PLACE:
| Unleash your mojo
| 2013 GHA discovery welcome pack
| New Year’s resolution calculator
M&C Saatchi for Virgin Holidays
| Kuoni Explore customer magazine
| The Expedia app
Beattie McGuinness Bungay for Thomson
By Expedia UK
Oliver & Graimes for Kuoni Travel
ICLP San Francisco for Global Hotel Alliance
iProspect for Thomas Cook
| Holidays just got
THE RESULTS 2015
The 2015 Awards is expected to be attended by 360 guests comprising senior professionals from the entire spectrum of the travel industry as well as specialist marketing agencies. A digital publication will be distributed
CREATOR FOR TUI UK & IRELAND
THIRD PLACE:
better
SECOND PLACE:
SPONSOR LOGO
THIRD PLACE:
THE RESULTS 2015
to the Awards attendees, as well as CIMTIG’s comprehensive database of senior travel and marketing industry
ADVERTISING RATES W x H
figures, immediately after the event. The publication will showcase all of the winning entries as well as listing
WINNERS CATALOGUE
Full Page (283mm x 180mm)
£1000
Half Page (142mm x 180mm)
£600
be re-circulated in September when
Quarter page (90 x 142mm)
£350
the 2016 Awards are launched, and the publication will be available for
Results Brochure Sponsorship
£2,000
the runners up. The publication will
download on The Travel Marketing Awards website. For more information contact us on: Tel: 07771 812372
Email: GilesH@dellardavies.com
THE RESULTS 2014