TTMA Sponsorship Options 2015

GROSVENOR HOUSE JW MARRIOTT HOTEL THURSDAY 19 MARCH 2015

SPONSORSHIP OPTIONS

CIMTIG’s 2015 Travel Marketing Awards will take place at Grosvenor House, a JW Marriott Hotel on Thursday 19 March 2015.

In 2014, the event was attended by 360 guests, comprising senior professionals from the entire spectrum of the travel industry as well as specialist marketing agencies.

The Travel Marketing Awards is the only travel industry event of its kind recognising marketing excellence in the travel industry. The objective of the Awards is to recognise and raise marketing standards across the travel industry. The event is organised by the Chartered Institute of Marketing’s Travel Industry Group (CIMTIG).

All sponsorships provide a range of specific benefits as well as: • strong brand presence throughout the travel and marketing industries • outstanding publicity value • an association with marketing excellence • an opportunity to network and develop business relationships with the target audience Sponsorship Options: Lead Partner

x 1

POA

Headline Sponsor

x 5

£7,500

Cocktail Reception*

x 1

£5,000

Advertising Awards*

x 1

£3,000

Marketing Awards*

x 2

£3,000

After Dinner DJ*

x 1

£2,500

Entertainment*

x 1

POA

Results Brochure*

x 1

£2,000

Travel Brand of the Year*

x 1

£1,500

Awards Programme*

x 1

£1,200

* Sponsorship fee does not include tickets for the event.

LEAD SPONSORSHIP

HEADLINE SPONSORSHIP

This is an exclusive opportunity for one company’s logo to join with

We are seeking five Headline Sponsors.

the Awards logo as a composite logo.

The Headline Sponsor logos will appear on all pre, during

The composite logo will appear on all pre, during and post- event

and post- event materials including:

materials including:

• e-shots promoting the event (call for entry and seat sales)

• e-shots promoting the event (call for entry and seat sales)

• www.thetravelmarketingawards.com

• www.thetravelmarketingawards.com

• on-line booking form

• on-line booking form

• joining instructions

• joining instructions

• e-tickets

• e-tickets

• signage

• signage

• the stage

• the stage

• Awards Programme

• the Awards Programme • the Award trophies

Other benefits • one table for ten guests

Other benefits

• verbal acknowledgement on stage

• two tables for ten guests

• sponsorship of a Campaign of the Year Award

• verbal acknowledgement on stage

• an advertisement on the event website

• sponsorship of a Campaign of the Year Award

• 200 word editorial on the event website

• the opportunity to offer a gift to guests attending the event

• 100 word editorial in the Awards Programme

• a place on the judging panel

• copy of the attendee list for marketing purposes

• an advertisement on the event website • 500 word editorial on the event website • 200 word editorial in the Awards Programme • copy of the attendee list for marketing purposes

COCKTAIL RECEPTION SPONSORSHIP

THE ADVERTISING AWARDS SPONSORSHIP

We are seeking a sponsor to kick start the event and

The Advertising Awards are designed to recognise and reward the

set a lively tone for the evening to follow.

very best creative work in the travel sector, encourage the highest

The Cocktail Reception Sponsor’s logo will appear on/in:

standards and set a benchmark for other industries to follow.

• e-shots promoting the event

This set of awards will honour the most original ideas and

• www.thetravelmarketingawards.com

best performing advertisements over the past year and will

• Cocktail Reception signage

include categories such as Best TV Advertisement; Best Radio

• the Awards Programme

Advertisement; Best Online Advertisement and more.

Other benefits • verbal acknowledgement on stage • 100 word editorial on the event website There are opportunities to increase the level of branding within the Cocktail Reception area at the sponsor’s own cost, and subject to approval by the Hotel and CIMTIG.

The Advertising Awards sponsor’s logo will appear on/in: • www.thetravelmarketingawards.com • the relevant Award slides during the Awards presentation • Advertising Award trophies • the Awards Programme Other benefits • opportunity to be on stage during the presentation of the Advertising Awards NB: Companies cannot sponsor the Advertising Awards if they have entered one of the categories.

THE MARKETING AWARDS SPONSORSHIP (x2)

AFTER PARTY DJ SPONSORSHIP

The Marketing Awards are designed to recognise and reward the

We are seeking a sponsor to capitalise on the party atmosphere

very best creative work in the travel sector, encourage the highest

that has become traditional at the end of the Awards, by sponsoring

standards and set a benchmark for other industries to follow.

the After Party DJ.

This set of awards will honour the most original ideas and best

The Sponsor’s logo will appear on:

performing in marketing over the past year and will include

• www.thetravelmarketingawards.com

categories such as Best Website; Best use of Social Media;

• disco signage

PR Strategic Campaign and more.

Other benefits

The Marketing Awards will be split into two sections enabling two

• verbal acknowledgement on stage

companies to sponsor a section each.

• 100 word editorial on the event website

The sponsor’s logo will appear on/in: • www.thetravelmarketingawards.com • relevant Award slides during the presentation • Marketing Award trophies (one section) • the Awards programme Other benefits • the opportunity to be on stage during the presentation of the relevant Marketing Awards NB: Companies cannot sponsor the Marketing Awards if they have entered one of the categories in the relevant section.

There are opportunities to increase the level of branding within the disco area at the sponsor’s own cost, and subject to approval by the Hotel and CIMTIG.

ENTERTAINMENT SPONSORSHIP

TRAVEL BRAND OF THE YEAR

An opportunity to enhance the success of the event by sponsoring

As sponsor of this very special category the following benefits will

the entertainment.

be available:

The price is dependent on the choice of entertainment, but a

Your logo will appear on:

reasonable contribution will be accepted, subject to negotiation.

• www.thetravelmarketingawards.com

The sponsor’s logo will appear on:

• relevant Award slide during the presentation

• www.thetravelmarketingawards.com • on screen at the start of the entertainment • on display within the room at the time of the entertainment – method to be agreed • the Awards Programme Other benefits • verbal acknowledgement on stage • 100 word editorial on the event website

• the Travel Brand of the Year Award trophy • the Awards Programme Other benefits • verbal acknowledgement on stage • the opportunity to be on stage to present the Award

AWARDS PROGRAMME SPONSORSHIP

RESULTS BROCHURE SPONSORSHIP

The Awards Programme will be on every guest’s place setting.

The Results Brochure will be distributed to the Awards attendees,

It will include a welcome message from CIMTIG, order of Awards, details of the judging panel, information about our principal sponsors and a full list of companies that entered the Awards.

The sponsor’s logo will appear on: • www.thetravelmarketingawards.com Other benefits • full page advertisement on the outside back cover of the Awards Programme

as well as a comprehensive database of senior travel and marketing industry figures, immediately after the event. The publication will showcase all of the winning entries as well as listing the runners up. The publication will be re-circulated in September when the 2015 Awards are launched, and the publication will be available for download on The Travel Marketing Awards website.

The sponsor’s logo will appear on: • www.thetravelmarketingawards.com Other benefits • Your logo on the front cover of the publication with hyperlink

CONTACT US To discuss these and other opportunities to raise your profile before, during and after the 2015 Travel Marketing Awards, contact Giles Harper Dellar Davies Ltd Tel: 07771 812372 Email: GilesH@dellardavies.com

• A full Page advertisement on the inside front cover of the Results Brochure • A copy of the Awards attendee list

CAMPAIGN AWARDS DIGITAL MARKETING CAMPAIGN OF THE YEAR

ADVERTISING CAMPAIGN OF THE YEAR (UP TO £250K MEDIA SPEND)

MISCONCEPTIONS

TODAY

• More than 40 global media websites ran the story

• +15% at the end of the season

• 60,000 views in the first week alone • Media value in excess of six figures

• UK visits to website up 98% • 10,000 people entered the competition on guardian.co.uk to win a holiday to the Azores

LONDON CREATIVE FOR BOURNEMOUTH TOURISM

SECOND PLACE: | Business success through natural and paid search

KBC PR & MARKETING IN ASSOCIATION WITH MOSAIC AND MEERKAT WORKS FOR AZORES PROMOTION BOARD

THIRD PLACE: | Inspire me Havas EHS for easyJet

SECOND PLACE:

THIRD PLACE:

| Stop staring up. Start looking down

2013

M&C Saatchi for The View from The Shard

M&C Saatchi for Visit Kent

| Your garden

iProspect for Thomas Cook

ADVERTISING CAMPAIGN OF THE YEAR (OVER £250K MEDIA SPEND)

INTEGRATED CAMPAIGN OF THE YEAR (UP TO £1M SPEND)

FLYING IN THE FACE OF ORDINARY

CATCH THE SUMMER FEVER

• 1,097,860 total views to date on Youtube • 2,520 combined Facebook likes

• Delivered ROI well above target • A resounding success, bringing in a vast amount of new business

• 9,595 new Twitter followers

• A clearly communicated campaign through multiple channels including posters, regional press, door drops, advertortial, e-mail, web etc.

THE GIG AT DST FOR SOUTH WEST TRAINS

RKCR/Y&R FOR VIRGIN ATLANTIC

ADVERTISING AWARDS

SPONSORED BY

SECOND PLACE:

THIRD PLACE:

| Unleash your mojo

| Holidays just got better

SPONSORED BY

M&C Saatchi for Virgin Holidays

Beattie McGuinness Bungay for Thomson

THIRD PLACE:

SECOND PLACE: | Queensland’s Great Barrier Reef/ Disney-Pixar Finding Nemo 3D campaign

Hills Balfour for Tourism and Events Queensland

| The colours of Peru Brighter Group for Promperu

THE RESULTS 2014

The Travel Marketing Awards is the only travel industry event

SPONSOR LOGO

of its kind recognising marketing excellence in the travel industry. The objective of the Awards is to recognise and raise

FULL PAGE AD

marketing standards across the travel industry. The event is organised by the Chartered Institute of Marketing’s Travel

THE RESULTS 2015

Industry Group (CIMTIG).

ADVERTISING AWARDS

SPONSORED BY

SPONSOR LOGO

MARKETING AWARDS

SPONSORED BY

BEST RADIO ADVERTISING

BEST USE OF SEARCH

HOLIDAYS JUST GOT BETTER

PUTTING FOREST HOLIDAYS ON THE UK HOLIDAYS MAP

• Passengers up 5.5% year-on-year • Increased brand communcations due to higher spend • 15% year-on-year increase in unique holiday bookings for Summer 2013

PROPELLERNET FOR FOREST HOLIDAYS

SECOND PLACE: | Less haste more speed

HALF PAGE AD

Elvis for Virgin Trains

BEST DIRECT MARKETING (EMAIL) CRM PROGRAMME

QUARTER PAGE AD • Over 470m emails annually • Increased bookings online to 93% • Overall ROI of 50:1

• Booking transactions up 41% • Natural traffic up 37% • Site visability increased 32%

BEATTIE MCGUINNESS BUNGAY FOR THOMSON

SECOND PLACE:

THIRD PLACE:

| Search and the New Year’s resolution calculator

Cruises

iProspect for Thomas Cook

BEST TV ADVERTISING (OVER £100K PRODUCTION SPEND) FLYING IN THE FACE OF ORDINARY • 340,000 organic views before it had even offically lauched • 2,520 combined facebook likes • Facebook fanbase grew by nearly 14%

| P&O NetBooster for P&O Cruises

HAVAS EHS FOR EASYJET

OTHER FINALISTS:

SECOND PLACE:

THIRD PLACE:

| IHG SEOcial search strategy

| On the way to SERP domination

| The wanderer

seats

360i London for IHG (Intercontinental Hotels Group)

NetBooster for Accorhotels.com

The HUB for YHA

Elvis for Virgin Trains

| Loads of

BEST DIRECT MARKETING (PRINT)

BEST APP

FRESH ROUTES, FRESH POWDER

MYTHOMSON MOBILE APP

• An amazing 12.9% response to sale • With an ROI of 18:1 this is Monarch’s best performing DM pack ever • Monarch was the first airline to utilise augmented reality

• App customers spend on average 45% more on ancillaries • 136,000 downloads • 8,500 customers logging in daily

WDMP FOR MONARCH AIRLINES

RKCR/Y&R FOR VIRGIN ATLANTIC

SECOND PLACE:

THIRD PLACE:

SECOND PLACE:

| Unleash your mojo

| 2013 GHA discovery welcome pack

| New Year’s resolution calculator

M&C Saatchi for Virgin Holidays

| Kuoni Explore customer magazine

| The Expedia app

Beattie McGuinness Bungay for Thomson

By Expedia UK

Oliver & Graimes for Kuoni Travel

ICLP San Francisco for Global Hotel Alliance

iProspect for Thomas Cook

| Holidays just got

THE RESULTS 2015

The 2015 Awards is expected to be attended by 360 guests comprising senior professionals from the entire spectrum of the travel industry as well as specialist marketing agencies.

A digital publication will be distributed

CREATOR FOR TUI UK & IRELAND

THIRD PLACE:

better

SECOND PLACE:

SPONSOR LOGO

THIRD PLACE:

THE RESULTS 2015

to the Awards attendees, as well as CIMTIG’s comprehensive database of senior travel and marketing industry

ADVERTISING RATES W x H

figures, immediately after the event.

The publication will showcase all of the winning entries as well as listing

WINNERS CATALOGUE

Full Page (283mm x 180mm)

£1000

Half Page (142mm x 180mm)

£600

be re-circulated in September when

Quarter page (90 x 142mm)

£350

the 2016 Awards are launched, and the publication will be available for

Results Brochure Sponsorship

£2,000

the runners up. The publication will

download on The Travel Marketing Awards website.

For more information contact us on: Tel: 07771 812372

Email: GilesH@dellardavies.com

THE RESULTS 2014