Our Brave New World
The world is a vastly different place than what it was just 3 years ago. It’s been a shared experience all over the world and impacted everyone on the planet in some way. The pandemic has shone a light on other important topics too. It was obvious to many that the slower pace we all had to adapt to during the pandemic, by having to stay at home, not traveling to far flung corners of the earth and socializing with the vast amounts of people we’d usually cross paths with, meant that that earth was given time to recover and rejuvenate itself - one positive taken from the tragic circumstances we were faced with. The air was cleaner due reduced aviation; and as a result of people not being able to travel for anything but essentials. The roads were eerily quiet, and air pollution was drastically lowered. Nature was finally given a chance to heal due to our lack of freedom, which suddenly made the world stop and think. The focus was on the most vulnerable, and then the realization of that meant the focus was shifted onto the future, our wellbeing and the world itself.
This daunting prospect highlighted by Greenpeace, means bailouts for big businesses comes with conditions. Smaller businesses and industries felt the impact mostly from the pandemic, whereas huge financially stable business reaped the support which was needed elsewhere. Secondly, a reshape of the economy was necessary. The need for more mindful decisions when it comes to the world’s economy and where it invests its money, brought to the forefront of political decisions. A smart green economy is the new mind set we need to adapt, to fully recover and
A rebirth is at the heart.by Sophie Fitzjohn.
sustain a healthier way of life for ourselves and the planet. Green energy is a way of achieving this. A sector which would provide well paid, lasting jobs.
Since 1958 CND (Campaign for Nuclear Disarmament has campaigned non-violently to achieve British nuclear disarmament; to get rid of the Trident nuclear weapons system and stop its replacement, as well as a global ban on nuclear weapons. Most recently, CND was one of the grassroots organisations that successfully campaigned for a global ban on nuclear weapons at the United Nations. The Treaty on the Prohibition of Nuclear Weapons entered into force in January 2021. The International Campaign to Abolish Nuclear Weapons, of which CND is part of won the Nobel Peace Prize for this work. Their work continues until the UK gives up its nuclear weapons system and they achieve the aim of a world without nuclear weapons. This topic illustrates how crucial decisions made worldwide can impact our way of life drastically and even be detrimental. The pandemic has brought ethical subjects such as this one to the forefront of discussions.
Sophie says.....
The past three years are just a snapshot in time, but it’s also been a time of speaking up and being heard. In the summer of 2020 the Black Lives Matter movement was printed on newspapers all over the world due to the murder of George Floyd. The subsequent Black Lives Matter protests forced individuals, organisations and the world to confront its own role in dismantling systemic racism. A stronger representation of people of colour across many sectors and aspects of life was finally made a topic to take seriously. The huge loss of life due to the pandemic shone a light on this, as suffering and unjust outcomes are something everyone can resonate with, especially during such a fragile time. This subject matter was also made prominent due to the Me Too movement. Society is now making a stand; things must change.
As a whole, the past few years have been a period of devastating blows, harsh realities and deep reflection. Which has led to the urgency of making big changes worldwide. Adversity however brings unity, and this quality was shared by many during one of the hardest times in recent global history. It was truly a time of great resilience, as we found a way to be together, even though we were physically apart. Covid-19 will forever define the 2020s, but the world is slowly recovering, and the penny is beginning to drop globally that business as usual really is no longer an option.
“Whether one believes in a religion or not, and whether one believes in rebirth or not, there isn’t anyone who doesn’t appreciate kindness and compassion.” Dalai Lama
“We all hope for breakthrough rebirth moments.” Dane Cook
A future build to sustain.
Volodymyr
It is still hard to believe that Volodymyr Zelensky, the man leading his country through Europe’s gravest threat since 1945, was as recently as four years ago a comic actor – known for romantic comedies, a role as the voice of Paddington Bear in Ukrainian, and most recently Servant of the People, a political satire in which he played a schoolteacher unexpectedly elected president. (He also won the Ukrainian version of Strictly Come Dancing in 2006.)
He set up his political party, also called Servant of the People, with staff of the show’s production company and only a year later, in 2019, was himself unexpectedly elected Ukraine’s president. Even then the unusual meta-narrative struck international observers as an eccentric parable of our turbulent times. Until Russia’s pre-invasion military buildup, Zelensky’s record as president had been mixed. Following the counting of ballots from the more than one million Ukrainian citizens living in Poland, a product of the country’s growing integration with the EU. Among the young, pro-European Ukrainians, opinion was divided between those who did not think the then 41-year-old entertainer sufficiently
serious and those who saw in his clean-uppolitics message a refreshing change. While Zelensky went on to preside over economic improvements and Ukraine’s continuing tilt towards the West, In Kyiv January 2022 the sense was that he had proved too close to some of the country’s oligarchs and too prone to populist, quick-fix policies.
But as Winston Churchill showed, indifferent peacetime politicians can make superb wartime ones. In retrospect there was always something more to Zelensky, who was born to Jewish parents in the Russian-speaking city of Kryvyi Rih (his great-grandfather died in the Holocaust). One person who had a long meeting with him shortly before the outbreak of the war recalls: “I will never forget his intensity. He didn’t break your stare. There was sangfroid there.” That impression has turned a mediocre president into a symbol of a country with a backbone of steel. To grasp the scale of the transformation of the Ukrainian president – confronted with an all-out attack by the murderous regime that happens to possess the world’s largest nuclear arsenal – try imagining a Hugh Grant or a Stephen Colbert changing into a Churchill or a Charles de Gaulle.
fresh eye Euro Report
Volodymyr Zelensky - showing the world, what nationhood should mean.
Gucci Heritage Study
Gucci is one of the most renowned and influential luxury brands in the world today, a genuine global reference for fashion and accessories, and a benchmark for a modern, innovative business.
Founded in Florence in 1921, the House is renowned for eclectic and contemporary creations that represent the pinnacle of Italian craftsmanship and are unsurpassed in quality, attention to detail and imaginative design Today, Gucci is striving to redefine Luxury for the 21st century, an ambition that since 2015 has been led by the tandem of the brand’s
Creative Director, Alessandro Michele, and its CEO, Marco Bizzarri. Colorful, romantic, poetic and magical, Michele’s unique vision has met with immense critical acclaim while also creating an authentic emotional bond with younger customers.
Informed by an erudite interpretation of cultural and fashion history, Michele’s multifaceted approach successfully blends dandyism with the Italian Renaissance, a gothic aesthetic and a DIY punk attitude. Now more than ever, charisma, innovation and a commitment to progress let Gucci take a radically modern approach to fashion.
Fashion
Ethical
In 2017, in keeping with Kering’s commitment to responsible business practices, Gucci unveiled ‘Culture of Purpose’, a 10-year sustainability plan that focuses on creating a positive environmental and social impact, which is outlined in the Gucci Equilibrium platform.
What brings this 100th-year collection to another level is dear old friend, Balenciaga.
Above: Gucci Fall/Winter
2021. The house’s highly anticipated collaboration with Balenciaga for its 100th anniversary showed mesmerizing nods to the house’s rich runway history.
Fashion Theme
The Fall/Winter collection debuted in a film entitled, “Aria,” earlier today with a not-so-surprisingly equestrian flair. One of Gucci’s past campaigns, “Of Course A Horse,” starred five gorgeous horses and their human friends in adventurous, endearing scenarios to promote the SS20 collection.
Equestrian, heritage, mythology dreams.
Intrigue: Creative Director Alessandro Michele wanted to honor the equestrian mythology and heritage of the brand, and he does this well. Riding helmets, leatherwork, and harnesswear are incorporated throughout the show and it perfectly represents Michele’s penchant for retro, antique, and almost campy style.
Fashion
Enjoying the great outdoors without confines and looking stylish while doing it.
“Aria” showed a sense of fashion-forward and idyllic freedom post-pandemic.
Movie note:
House of Gucci is a 2021 American biographical crime drama film directed by Ridley Scott, based on the 2001 book The House of Gucci When Patrizia Reggiani, an outsider from humble beginnings, marries into the Gucci family, her unbridled ambition begins to unravel their legacy and triggers a reckless spiral of betrayal, decadence, revenge, and ultimately...murder. Despite the Gucci family’s on-the-record displeasure with the movie, Ridley Scott’s House of Gucci certainly brings the horological goods.
Fashion
The film follows Patrizia Reggiani (Lady Gaga) and Maurizio Gucci (Adam Driver), as their romance transforms into a fight for control of the Italian fashion.
Centenary note:
The House celebrates its centennial year with Gucci 100, a special collection that references the staying power of the brand, notably in pop culture–from 1921 to date, the word ‘Gucci’ has appeared in the lyrics of 22,705 songs. This figure and lyrics of contemporary songs including ‘Music is Mine, Gucci Seats Reclined’ appear on ready-to-wear and accessories.
Fashion
Reflecting on a century of heritage, Gucci 100 creates a side-by-side tribute to both past and present exploring the House’s impact on pop culture over the last century.
Fashion
Above: Gucci goes Gothic for Cruise 2019 ad campaign. The natural world, the campaign of a rural community in which animals and people coexist in harmony according to Alessandro Michele.Quality is remembered a long time after price is forgotten.
- Aldo Gucci -
Car conceptual
Skysphere to Grandsphere and beyond...
With the Audi grandsphere concept
Audi is showing an interpretation of the sedan of the future. The second in a series of visionary concept cars provides a glimpse of how tomorrow’s first-class automotive comfort will look: electric, automated, intuitive – and with plenty of individual space for immersive experiences.
Vision of mobility
To open your mind to the Four Rings’ vision of mobility that inspired the new Audi grandsphere concept, you need to play a little game of make believe. Imagine yourself in a time, probably the not too distant future, when vehicles will operate autonomously on demand. Now imagine what possibilities that unlocks for the occupants.
The second of three “sphere” concept vehicles, the fully electric Audi grandsphere is all about the traditional cockpit’s transformation into a spacious lounge.
Whenever the Audi grandsphere switches to autonomous driving mode and the steering wheel and pedals retract, all the passengers can choose how to experience their new-found freedom on board - using it to communicate, relax, work or enjoy quiet me-time. As such, the Audi grandsphere is a natural progression of the “experience device” approach the carmaker initiated with the Audi skysphere concept.
First Class
Unsurprisingly, the design of the Audi grandsphere focuses on the interior - the passenger compartment - which no longer takes a back seat to technical requirements. Instead, the space, architecture and functions take their cue from the occupants’ needs. Since the doors of the Audi grandsphere open in opposite directions and there is no B-pillar, the passengers are given an expansive welcome into the full sweep of the interior. www.progress.audi
The brand with the Four Rings is unveiling its vision of progressive luxury for first-class travel, including an interior offering new experiences.
fresh eye
Previous page: Audi Skysphere.
Above: Audi Grandsphere.
The Audi grandsphere concept is more than just a car – and it is not alone. It is part of a family of concept cars (above right, including SUV Urbansphere) with which Audi wants to redefine the future of mobility.
Audi is already breathing life into visions of sustainable mobility.
Gotta have it!
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Product
Jamaica Blue Mountain coffee is quite possibly the most famous coffee in the world. Because of the very limited supply and increasing demand, it comes as no surprise that this coffee continues to rise in scarcity and value.
This coffee is only shipped in barrels of 15 – 70kg at a time and is an iconically recognised product. Blue Mountain is a unique member of the Typica Arabica coffee species.
Product
Above: Gem Dior - Rubies, blue spinels, emeralds and yellow sapphires are among the many stones chosen to create this visually spectacular collection of 99 pieces.Refinement in jewellery and accesories.
Product
Above: The iconic Dior Saddle bag has been reinvented in two sizes with leather, Dior Oblique canvas and embroidery versions available. Above right: The Balvenie 56 Year Old 1964 (1 BT70). A unique single-bottle release of The Balvenie 1964, one of the rarest and oldest Balvenies ever to be made available outside the Grant family. A hand-blown Dartington crystal decanter is housed in a black walnut case made by NEJ Stevenson, Her Majesty The Queen’s cabinet makersIndulge your inner discerning taste.
In Loving Memory
fresheye reflects on the precious talent and artistry of so many known faces. The faces that have given us meaning by way of art and culture. Perhaps more importantly a reflection on what it is to believe in our true purpose.
Sponsored by
fresh eye Celebrity
The tipping point for Mr. Brainwash was his groundbreaking footage from the widely-acclaimed documentary, Exit Through the Gift Shop. This Academy-nominated film demonstrates the evolution of the street art movement with Mr. Brainwash, who, alongside Banksy, brings the art to the masses.
Mr. Brainwash’s passion extends his commitment to giving back to the community. He continues to donate artwork in support of the Los Angeles LGBT center, created commemorative 9/11 murals to honor the victims, and partnered with Product RED to raise AIDS awareness. Mr. Brainwash also lends his yearly support to organizations such as the Prince’s Trust for the benefit of vulnerable youth.
Dame Vivienne Isabel Westwood DBE RDI (8 April 1941 – 29 December 2022) was an English fashion designer and businesswoman. Often combined punk with traditional feminine themes. Considered one of the greatest architects of British style.
Edson Arantes do Nascimento, better known by his nickname Pelé, was a Brazilian professional footballer who played as a forward. Regarded as one of the greatest players of all time and labelled “the greatest” by FIFA,
Terry Hall, the frontman of socially conscious ska band The Specials, died at the age of 63.
Sidney Poitier (1927 - 2022) KBE was a Bahamian and American actor, film director, and diplomat. In 1964, he was the first black actor and first Bahamian to win the Academy Award for Best Actor.
Dame Olivia Newton-John AC DBE (26 September 1948 – 8 August 2022) was a British-Australian singer, actress and activist.
Michael Lee Aday, known professionally as Meat Loaf, was an American rock singer and actor with a powerful, wide-ranging voice, famous for his theatrical live shows. Died: January 2022 (aged 74)
Maxwell Fraser (1957 – 2022), better known as Maxi Jazz, musician, rapper, singer, songwriter and DJ. He was the lead vocalist of British electronic band Faithless.
LV and Virgil
Remenbering the Abloh effect - by Dennis Sterne
Virgil Abloh - American fashion designer and entrepreneur. He was the artistic director of Louis Vuitton’s menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021.
The designer passed away days before the event, following a private battle with cancer. But at his and his family’s request, the show went on as scheduled, only with an increased focus on celebrating the creative director’s legacy.
The event, titled “Virgil was here,” drew out many of Abloh’s friends, collaborators, colleagues and muses, including Kanye West and Kim Kardashian West (with their eldest child, North), Pharrell Williams, A$AP Rocky, Jerry Lorenzo, Michèle Lamy, 21 Savage and Edward Enninful, among many others; Kid Cudi, who walked the designer’s first Louis
fresh eye
Vuitton menswear show, also appeared on his final runway. At the Stadium, guests were greeted by a three-story statue of the late designer.
While there were moments of somber emotion among the guests, the mood was far from funereal. There was laughter. There were long hugs. And there was no shortage of bold looks, with many in attendance paying tribute in their best Abloh-designed pieces.
Tribute
The Spring 2022 show officially began, with an audio message from the designer himself talking about the creative process and the idea of returning to this place of childlike wonder and curiosity that he’d been exploring through his work. Models made their way down the tree-lined runway, showcasing 10 never-beforeseen looks that expand on the ideas Abloh first
Fashion Icon
u
introduced back in June. The designer’s team at Louis Vuitton came out for the final bow, before a red hot air balloon featuring the iconic monogram floated over the audience, followed by fireworks and drones arranged to read, “Virgil was here.”
Triumph
Born in 1980 to Ghanaian parents, Abloh grew up in the suburbs of Chicago. He obtained his bachelor’s degree in civil engineering from the University of Wisconsin-Madison in 2002 and went on to study architecture at the Illinois Institute of Technology. He first rose to prominence as Kanye West ‘s creative director and the duo interned together at Fendi in 2009.
Abloh launched his first fashion line, Pyrex Vision, in 2012 and collaborated with Matthew Williams and Heron Preston as part of a collective called Been Trill before partnering with the company that would become New Guards Group to launch upscale streetwear sensation Off-White in 2013. In 2017, he unveiled a landmark collaboration with Nike, deconstructing ten of its signature sneakers. And in 2018, he succeeded Kim Jones as the artistic director of menswear at Louis Vuitton. His first show for Louis Vuitton aimed to reboot the brand for a new generation, featuring a diverse cast of models who walked down a rainbow runway wearing a collection inspired by the 1939 musical film “The Wizard of Oz,” a reference to the American Dream and Abloh’s own boundary-breaking journey along a personal “Yellow Brick Road” of sorts, from Illinois to the Emerald City of Paris.
Fashion Icon
Virgil Abloh was an American fashion designer and entrepreneur. He was the artistic director of Louis Vuitton’s menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021. While studying architecture, he also designed T-shirts and wrote on fashion and design for a well-known blog, The Brilliance. Abloh first met musician Kanye West while working on his designs at a Chicago print shop.
“Life is so short you can’t waste even a day subscribing to what someone thinks you can do versus knowing what you can do.”
Hoops.....
This digital platform age has brought about a means where creative talent can extend broadly in a way that was unrealised compared to ten years ago.
My interview with Dr. Freddie Osbourne opened my eyes to a new era of film and broadcast that’s growing into our experience. An era where our audience is enthralled by the art of filmmaking that’s thriving from a new generation of filmmakers.
You might say, his title ‘Dr.’ suggests a high level of analysis engaged in film. Speaking with Freddie proved I wasn’t left wanting. His probing insight into the industry of film is such that he, among three founders, arrived upon the idea of ‘Peoples Cinema’. While having an Indian meal with the founding party, a unified vision emerged. It came to light that a bridge between industry and academia could be a fresh beginning for new talent. Cultivation - if you will, for graduate filmmakers to promote themselves via a website where the public vote for their favourite short film among a selection. The winning submissions are then propelled further by being aired on Sky TV.
A great idea - at a time ripe for new talent viewed via digital media. Freddie is keen to illustrate that while cultivation requires a foundation, the ‘watering’ in this case is very much initiated and orchestrated by the filmmakers themselves. They have a good
opportunity to profile themselves to a growing audience. An audience that Freddie says he aims to open up.
Peoples Cinema is about inclusivity, connections, and raising profiles.
I can’t help but notice that this project chimes very well with an age that is much more aware of the importance and fruitfulness of inclusivity and connectivity. An emerging language being spoken by a society that belongs to today.
Fifteen years in the industry, winning awards and a teaching stint at Kingston University all make for good credentials to give birth and pass the baton to the next chapter into the British Filmmaker journey.
Freddie eluded to his love of basketball, highlighting his favourite documentary namely ‘Hoop Dreams’. Hoop Dreams is a 1994 American documentary film directed by Steve James, and produced by Frederick Marx, James, and Peter Gilbert, with Kartemquin Films. It follows the story of two AfricanAmerican high school students, William Gates and Arthur Agee, in Chicago and their dream of becoming professional basketball players.
The image of a basketball player shooting for the basket revealed to me what Peoples Cinema is in essence, a leg up, toward that basket/goal.
‘It’s good!’ exclaims the commentator. The Peoples Cinema is now live and ready to take all votes. www.peoples-cinema.com
Albert The Great!
Albert Watson OBE is a Scottish fashion, celebrity and art photographer. He has shot over 100 covers of Vogue and 40 covers of Rolling Stone magazine since the mid-1970s, and has created major advertising campaigns for clients such as Prada, Chanel and Levis.
fresh eye Photography
A Cyclops in Greek and Roman mythology was a member of a race of giants with one eye set in the middle of its forehead. Albert Watson uses this term to describe himself because he has been blind in one eye since birth and has had to navigate the world all his life without the benefit of stereoscopic vision.
Mick Jagger
Double exposure of Mick Jagger and the leopard.
The ‘Synthesis’ cape dress voluminously radiating through the lens of the legendary Albert Watson, embodied gracefullt by Liu Huan and styled by Patti Wilson.
Sade
Sade, London, 1992, Used for album cover ‘Love Delux’.
Alfred Hitchcock
This image of Alfred Hitchcock taken in 1973 was a turning point in his career. In fact, Albert says, “It is the most important shot I ever did because it was a confidence builder.
30th
Diana Ross 1993 - Albert Watson for Ross’Skye Red Cuillins Road
Isle of Skye, Scotland - Albert Watson.
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Art
fresheye sketches out a storyboard on conceptual art.
Conceptual
Conceptual art emphasizes the basic concept or idea behind a piece above any considerations of traditional artistic constraints. This art movement both draws influence from and critiques modernism. Whereas modernist art deconstructs the traditional form of visual art, conceptual art deconstructs the very definition of art itself. Through both visual and performance art, concept artists take ideas they hope to convey artistically and then proceed to do so in as minimalistic or literal a way as possible.
Artist Rachel Lee Hovnanian’s work has long employed multimedia installation to speculate on how technology is refashioning the strictures of gender and, with them, collective ideas and experiences of beauty, loneliness and motherhood.
Art note:
Above: The late Hassan Sharif, a Pioneer of Conceptual Art in the Middle East Hassan. Sharif refused to be pigeonholed as a Middle Eastern artist. His most famous series, “Objects,” featured assemblages of consumer goods - sneakers, flip flops, cardboard boxes, ropes - that were strung together in a technique that the artist referred to as “weaving.”
Above: ‘Combs’, 2016, mixed media. Courtesy Alexander Gray Associates, New York.
Conceptual
Spot the spoof: Right: Can you see anything in the image? Or is it just a banana taped to a wall.
Simon Starling, Shedboatshed (Mobile Architecture No.2), 2005, installation view - Born in Epsom, England, in 1967, Starling is a graduate of the Glasgow School of Art,
Conceptual
For the Love of God
Above:
Tracey Emin had been nominated for the Turner Prize 1997 for the installation of an unmade bed, strewn with empty vodka bottles, cigarette butts and discarded condoms.
Conceptual
Belief + Doubt
Above: Barbara Kruger (born January 26, 1945) is an American conceptual artist and collagist associated with the Pictures Generation.
Fountain
Left: Porcelain urinal (1917). By selecting massproduced, commonplace objects, Duchamp attempted to destroy the notion of the uniqueness of the art object.
‘Shadow of Light’ by Maurizio Nannucci.
A contemporary Italian artist, Maurizio Nannucci specializes in photography, video, neon and sound installations, electronic and experimental music, as well as artist’s books.
fresh eye
Flex Tech
Right: Luxurious iPhone Z Concept Boasts Tri-Fold Design with a 10.4″ Display and 90 Diamonds
And... Flex!
Off the hinge luxury - the Caviar way.
The class of Grand Complications watches is the absolute elite of the watch world, where there’s the rule: the more complicated, the better! Caviar decided to borrow this principle and transfer it to the dimension of the world of the modern smartphones and literally “complicated” iPhone XS with a watch mechanism!
Now you have at your disposal not only a modern smartphone that has nothing impossible in the technological area, but also a precise skeleton watch that glamorously complement the grandiose panel of decorative gears covered with gold on the back side of the body.
The canonical combination of black and gold is a classical story about success, business, style and elegance. The design of this smartphone will perfectly fit into your noble and moderate style. Now you’ll be able to answer to the question: What time is it?” by throwing your eye on any sice of your smartphone!
The innovations and classic of the great watch art made a step towards each other and this meeting is impressive!
Phone Body:
The body is decorated with the engraved blackened titanium and engraved decorative gears (gold covering according to the technology Double Electroplated) and the inserts of composite onyx.
Plate: Customized Caviar plate. Gold covering.
Body and buttons: Customized Caviar plate. Gold covering.
Mechanism
Based on ETA Unitas 6498-1 modified mechanics with a manual winding, 17 stones, makes 18 000 vibrations per hour, the power reserve is 30 hours. The mechanism is esthetically improved by Caviar masters: the platinum is decorated with manual engine-turning with the pattern “baroque curls”; the mechanism elements are covered with the double gold covering Double Electroplating (999-gold content, 7 microns). The skeletonized format allows viewing the work of the entire mechanism.
The soft cheese factor
Dive into the extracts from nature.
The history of making Vacherin dates back to around 200 years, but only since 1981, it has been controlled officially. Swiss people call this soft, washed-rind cheese as Vacherin du Mont d’Or, in France it is called Vacherin du Haut Doubs (or just Vacherin in local shops).
Vacherin is made from pasteurised cow’s milk, which offers a full-flavoured and slightly acidic taste. The cheese becomes almost liquid after maturation. It has a greyish-yellow blanched rind which has to be removed before eating it. This rare and luxury cheese is eaten like a Fondue. Vacherin is produced only from 15th August to 31st March. The cheese tastes delicious with wines such as Beaujolais Nouveau, Côtes du Jura and Champagne. It comes in various shapes enclosed with a strip of spruce bark.
A firmer Swiss cheese, is called Vacherin Fribourgeois. It is produced under Swiss AOC in the Fribourg canton, where Gruyère also originates.
In Paris, they bake Vacherin Mont d’Or, but, in the Jura, where the cheese comes from, they just spoon it straight from the box and enjoy the rich, voluptuous texture and full fruity flavour.