D E S E R T VA L L E Y G R O U P Pam Mayo-Phillips & Brook Havens
FA R M , R A N C H & R E C R E AT I O N
Pam Mayo-Phillips & Brook Havens PRINCIPAL BROKERS
PAM: 541.480.1513 | BROOK: 541.604.0788 OLD MILL OFFICE 650 SW BOND STREET, SUITE 100 BEND, OR 97702 pam.mayo-phillips@sothebysrealty.com brook.havens@sothebysrealty.com cascadesothebysrealty.com | desertvalleygroup.com
Dedicated to the Extraordinary FARM | RANCH | RECREATION | RESIDENTIAL | ACREAGE Trusted experience in Bend, Eastern & Central Oregon. A commitment to accurate market knowledge has earned us the reputation as Central Oregon’s team to call. Skillful, distinctive and consistent marketing, that is recognizable and custom tailored for each of our unique properties, gives us an edge over our competition. Our team has years of experience, knowledge of water rights, land use laws and land development. With each and every client we strive to provide the most accurate market information, utilize new technology, professionalism and focused hands on customer service throughout the entire buying or selling process. Desert Valley Group offers you expertise in farm, ranch, recreation, residential and acreage properties.
Who We Are Land is the foundation for a sense of place. It determines the shape of cities, the taste of cuisine, and the boundaries of recreation. From southern Washington to southern Oregon, from our pristine coastline to the eastern hills, our brokerage covers a range of nearly 100,000 square miles. We are experts in this place. We are ranchers, riders, and recreationalists. Andy Warhol said that “land really is the best art.� We agree, and we are proud to say that in this art world, we are lifelong connoisseurs. You may not find us in the office - we will be out driving back roads, walking land, and dreaming up new possibilities. We are out curating art, ready to match our extraordinary expertise with your unique vision.
Our Brand Heritage The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
BrandStory Heritage TheOur Cascade Lorem ipsumago, dolor sit amet, eam noInternational oratio quaestio A little over a decade Cascade Sotheby’s Realty opened its consequuntur, quando dicuntthe mandamus ut. Exmore dictas doors in Central Oregon.eum In the years since, firm acquired than double nostrum singulis comprehensam the market share ofper, its next nearest competitor. ius an, enim nihil cu vim. Vero omittam mea at. Oblique gubergren usu an. Possim
In 2016, Cascade Sotheby’s International Realty deserunt reprehendunt cu has, sed eripuit adipisci partiendo achieved 1 billion in sales, putting the brokerage ei, quo in posse dolorem intellegebat. Mel etiam sensibus amongexpetenda the top 25 Sotheby’s International Realty te, an eos quas tempor convenire. Vidit dicit affiliates in the world. tamquam an qui. Vix fabulas labores et, an sed quaerendum adversarium. Alterum corpora Listings are presented throughout our 11mediocrem. locations in Oregon and SW Washington.
Public Relations Our public relations support team uses their considerable expertise and connections to position our global network and prestigious brand as the voice of luxury real estate. Properties that have international relevance, historical significance or uniqueness can be showcased throughout the many media outlets we have relationships with, increasing exposure to the brand and driving traffic to our listings.
High-Resolution Photography With more than 90% of potential property buyers beginning their search online, it has never been more important to market your property using the highest-quality photography. At Cascade Sotheby’s International Realty, we hire professional photographers for every listing at every price point – no exceptions. When marketing land, we incorporate the highestquality drone photography to give clients a bird’s-eye view.
Our Brand Heritage Global Media Partnerships: Unparalleled Reach Lorem ipsum dolor sit amet, eam no oratio quaestio
consequuntur, eum quando dicunt mandamus ut. Ex dictas nostrum per, singulis comprehensam ius an, enim nihil cu vim. Vero omittam mea at. Oblique gubergren usu an. Possim With an emphasis on brand exclusivity, cutting-edge deserunt reprehendunt cu has, sed eripuit adipisci partiendo advertising technologies, strategic positioning, social ei, quo in posse dolorem intellegebat. Mel etiam sensibus traffic drivers and video content integration, the Sotheby’s expetenda te, an eos quas tempor convenire. Vidit dicit International RealtyŽ brand utilizes hand-selected media tamquam an qui. Vix fabulas labores et, an sed quaerendum powerhouses whose innovation, experience and international adversarium. Alterum corpora mediocrem. impact allow our brand to successfully connect with a global consumer.
Search Engine Our Brand Heritage Marketing
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90% of potential buyers searching for
deserunt reprehendunt cu has, sed eripuit adipisci partiendo properties online, it is essential that the Sotheby’s ei, quo in posse dolorem intellegebat. Mel etiam sensibus International Realty® brand presence is prominent on search expetenda te, an eos quas tempor convenire. Vidit dicit engines. Our search engine marketing strategy targets the real tamquam an qui. Vix fabulas labores et, an sed quaerendum estate intender who has already visited sothebysrealty.com adversarium. Alterum corpora mediocrem. through “re-marketing” – showing a display ad specifically to the user when they visit thousands of other websites.
Strategic Advertising Partnerships Cascade Sotheby’s International Realty has spent more than a decade developing strategic partnerships with publications, journals, newspapers, and digital media companies both regional and national. These affiliations create powerful exposure opportunities for our brokers in the marketing of their properties. In addition, consistent brand marketing campaigns in local and regional media enhance brand awareness and solidify Cascade Sotheby’s International Realty’s reputation as the premier luxury firm of the region.
Regional Property Advertising Consistent property advertising in the largest newspapers in our markets, driving traffic and awareness between Portland Metro, The Oregon Coast and Central Oregon (including Capital Press and Central Oregon Rancher)
Our Brand Heritage Social Media Lorem dolorissit no oratio quaestio Contentipsum marketing theamet, way eam consumers seek information. consequuntur, quando mandamus ut. Ex dictas Social media iseum a vital tool indicunt this space for luxury brands to nostrum per, singulis comprehensam enim cu new provide content to their loyal followingius asan, well as tonihil attract vim. Vero omittam mea at. Oblique gubergren Possim connections. Influential, well-connected buyers usu likean. to engage deserunt reprehendunt cu brands. has, sedWe eripuit adipisci directly with their favorite are not simplypartiendo “posting� ei, posse We dolorem intellegebat. Mel etiam sensibus on quo socialinmedia. are nurturing a highly engaged group of expetenda te, anwith eos exclusive quas tempor convenire. Vidit dicit opinion-makers content on Facebook, YouTube, tamquam an qui. Vix fabulas labores an own sed quaerendum Twitter, Instagram, LinkedIn, and ouret, very lifestyle blog. adversarium. Alterum corpora mediocrem.
Our Brand Heritage Video Lorem ipsum dolor amet, eam oratio quaestio Potential buyers are sit engaging withno video in every element consequuntur, eum quando dicunt mandamus ut. Ex dictas of their online experience—on websites, social networks, nostrum singulis comprehensam enim nihil cu and their per, connected TVs. Research tellsiususan, that the longer vim. Vero omittam at. Oblique usu consumers are on a mea website, the moregubergren likely they arean. to Possim take deserunt has, sed eripuit adipisci partiendo action andreprehendunt inquire about cu a property. Video, including highei, quo in posse dolorem intellegebat. etiam sensibus quality drone footage, provides a truly Mel immersive and engaging expetenda quas tempor convenire. Vidit dicit of experience te, foran theeos consumer and remains the cornerstone tamquam qui. Vix fabulas labores et, an sed quaerendum our contentanstrategy. adversarium. Alterum corpora mediocrem.
Matterport 3D Renderings Photos and video used to be flat. Virtual Tours a slideshow of pictures already displayed in a listing. The Matterport Pro 3D Camera is a next-gen device that captures color and depth. We leverage cutting-edge technology and powerful cloud processing so anyone can quickly make immersive digital experiences out of real-world environments.
Three Powerful Websites sothebysrealty.com
cascadesir.com
Attracts more consumers to search, view
Offers a global connection with local expertise.
and inquire than any other luxury real estate website. 2016 was the best year in the history of sothebysrealty.com with over 21 million visits, a 54% increase over 2015, and 45 million property detail page views. 55% of visitors are from outside the U.S.
Visitors receive rich regional content for the Pacific Northwest. Local properties are showcased using stunning photography and high-definition video.
desertvalleygroup.com
Online Marketing Summary
August 11, 2016 - February 28, 2017 16400 Jordan Rd SISTERS, OR 97759, US $24,000,000 MLS # 201608213 Property Id: DMGB9E Pam Mayo-Phillips Cascade Sotheby's International Realty 650 SW Bond Street Suite 100 Bend, OR 97702, US Agent Phone: 541-480-1513 Office Phone: 541-383-7600 pam.mayo-phillips@sothebysrealty.com http://www.cascadesothebysrealty.com/
Number of Views - Last 4 Weeks
Website Traffic Comparison Website
Top Cities
Property Views
Zillow
182,129
SothebysRealty.com
22,892
realtor.com
2,449
JamesEdition
2,368
Trulia
1,706
Wall Street Journal/Mansion Global
330
519
LuxuryEstate.com
300
Juwai
108
Homes.com
72 31
City
Property Views
Portland, OR
1,708
Bend, OR Salem, OR
361
Vancouver, WA
286
Seattle, WA
280
Beaverton, OR
213
PropGOLuxury Network
Eugene, OR
212
HomeAdverts
New York, NY
153 137
HomeFinder.com
11
Los Angeles, CA Denver, CO
134
Real-Buzz
10
28
NY Times
4
Terms Used
USAA
2
Property Views - Occurs when a consumer views the full property detail page for your listing on a marketing website.
CountryLife
1
Top Cities - The cities from which the greatest number of consumers live that are viewing your listing.
FreedomSoft
0
ImagesWork by CirclePix
0
- indicates that the traffic reported by the site includes traffic from mobile applications. *Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites.
SearchALLProperties by L2L Shelterr.com
Total
0 0
212,441
Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
Our Brand Heritage Property Distribution ipsum sitpositioning amet, eam no oratio quaestio Strategic Lorem placement anddolor unique of your home’s best features are eumaudience quando to dicunt mandamus Ex home dictasonline, critical inconsequuntur, securing the right not only previewut. your nostrum iusSotheby’s an, enim nihil cu but to take the nextper, stepsingulis in theircomprehensam home search. The International vim. Vero omittam meadistributes at. Oblique gubergren an. Possim Realty® brand partners with and properties to usu the most significant deseruntand reprehendunt cu has, sed eripuitinadipisci partiendo media companies real estate-focused websites the world in order to ei, quo inand posse dolorem intellegebat. etiam sensibus increase exposure drive the online consumerMel back to the rich content on expetenda te, eos quas tempor convenire. dicit provides sothebysrealty.com. To an measure results of this exposure,Vidit the brand an qui. Vix fabulas laboresstatistics et, an sed a propertytamquam report including view and inquiry forquaerendum each partner site to adversarium. mediocrem. effectively illustrate theAlterum activity corpora a property receives online. This keeps our homeowners informed of your marketing efforts every step of the way.
Farm & Ranch Listing Distribution Showcasing your Farm and Ranch property in relevant, lifestyle specific sites. These sites are catered to the Farm and Ranch lifestyle.
Apple TV Apple TV is found in 24 million homes and with our innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand properties from the comfort of their couch or home theater room. Apple TV allows the Sotheby’s International Realty brand to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches. The app is designed to truly immerse the consumer in the Sotheby’s International Realty brand.
eGallery Our Brand Heritage The Sotheby’s International is displayed on Lorem ipsum dolor sit amet,Realty® eam no eGallery oratio quaestio high-definition screens in Sotheby’s International and consequuntur, eum quando dicunt mandamus ut.Realty Ex dictas Sotheby’s auction house locations around the enim world.nihil It iscu an nostrum per, singulis comprehensam ius an, exclusive, real time,mea dynamic property slideshow designed to vim. Vero omittam at. Oblique gubergren usu an. Possim provide reachcuforhas, thesed select upper-tier properties deseruntworldwide reprehendunt eripuit adipisci partiendo represented by our network. ei, quo in posse dolorem intellegebat. Mel etiam sensibus expetenda te, an eos quas tempor convenire. Vidit dicit tamquam an qui. Vix fabulas labores et, an sed quaerendum adversarium. Alterum corpora mediocrem.
Distinctive Lifestyles At the foundation of the Sotheby’s International Realty brand is our focus on lifestyle. With a more visual search experience, consumers are able to explore varied lifestyles and associated properties from Farm & Ranch to Beach, Mountain, Ski,
50% of all users on SIR. com are searching by lifestyle. Metropolitan, and Golf.
Single Property Websites A single property website showcases your property with rich content, including photography slideshows, high-definition video, and local area information. A unique URL can be used in advertising and promotion to provide a direct path to your listing.
Email Marketing Email use worldwide will top 3 billion users by 2020. It is now more important than ever to provide high-value content to consumers through email marketing. Cascade Sotheby’s International Realty uses beautiful templates combined with engaging and relevant content to showcase properties and keep the Sotheby’s International Realty brand top of mind with clients.
PRIVATE ACCESS DESCHUTES RIVER FRONT CUSTOM HOME Lower Deschutes River House is nestled on the banks of one of the most incredibly diverse fishing rivers in the Western United States. Fisherman come to the Deschutes River to experience the world famous Steelhead Runs in the summer and fall, Spring/Fall Runs of Chinook Salmon and the Red Band accessible private river frontage and access to 1.5 miles of river downstream minutes north of Madras and an easy drive to Portland or Bend.
6202 NW Vanora Dr Madras, OR $1,650,000. Property & Home Features: Single Level 2402 sf Home 3 bed, 3 bath with Quality Finishes r r r r r
Bedroom Suites w/ Screened Porches, Hardwood floors, Rock Fireplace Shop-1600 sf with RV Parking & Guest Quarters Private Landscaped Yard with Outdoor Kitchen & Firepit Property Fenced, Gated & Easement for Boat Launch Shown By Appointment Only - MLS 201404029
Pam Mayo-Phillips C:541-480-1513, O:541-923-1376 pam.mayo-phillips@sothebysrealty.com www.desertvalleygroup.com
LOWER DESCHUTES RIVER HOUSE $1,650,000.
Brook Havens C: 541-604-0788 brookmhavens@gmail.com www.cascadesothbysrealty.com
Cascade Sotheby’s International Realty 650 SW Bond Street Suite 100 Bend, Oregon 97702
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Our BrandBrochures Heritage & Property Direct Mail Pieces Lorem ipsum dolor sit amet, eam no oratio quaestio
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Cascade International Realtyius uses brand nostrum Sotheby’s per, singulis comprehensam an,world-class enim nihil cu marketing in print and environments to elevate vim. Vero omittam meadigital at. Oblique gubergren usu an.your Possim impression to prospective market your property deserunt reprehendunt cubuyers. has, sedWe eripuit adipisci partiendo using brochures and directMel mailetiam pieces on heavy ei, quoprofessional in posse dolorem intellegebat. sensibus stock with high-gloss UV coating. Property brochures can be expetenda te, an eos quas tempor convenire. Vidit dicit sent to network anywhere in the they will tamquam an qui.offices Vix fabulas labores et,world, an sedwhere quaerendum be put on display for walk-in adversarium. Alterum corporaclients. mediocrem.
Our Brand Heritage Art & Home Magazine Lorem ipsum dolor sit amet,enriches eam noreaders oratio quaestio This large format magazine with sophisticated consequuntur, mandamus ut. Ex dictas a content related eum to thequando art anddicunt real estate world, now including nostrum per, singulis comprehensam ius an, enim nihil cu digital version under sothebys.com. Sotheby’s Magazine | Art vim. Verofeatures omittam mea at.showcasing Oblique gubergren usu an. Possim & Home editorial Sotheby’s International deserunt reprehendunt has, sed eripuit aadipisci partiendo Realty® brand propertiescu and also includes property gallery, ei, quo in posse dolorem opportunity intellegebat.that Meltargets etiamthe sensibus providing an advertising Sotheby’s expetenda clientele. te, an eos quas tempor convenire. Vidit dicit tamquam an qui. Vix fabulas labores et, an sed quaerendum adversarium. Alterum corpora mediocrem.
Spring 2017
D IS T R IB U T I O N Extraordinary art & lifestyle in Oregon and Southwest Washington
35,000 M A R K E TS
Central Oregon Portland Metro Lake Oswego Oregon Coast
Art Walks
SW Washington AUD IEN CE FINE FLORALS Painter Barbara Slater will be showcased at First Friday in Bend. page 42
Portland Metro Lake Oswego Southwest Washington Oregon Coast Central Oregon Farm, Ranch & Vineyard
C A S C A D E S O T H E B Y S R E A LT Y . C O M
Household Income: $150K+ Median Age: 36+ College Educated Frequent Travelers
Cascade Living Cascade Living celebrates the fusion of Pacific Northwest home, art, and living. Distributed quarterly to more than 450 locations throughout the Pacific Northwest and beyond, this world-class, upscale home and lifestyle magazine provides incredible brand exposure and opportunities to showcase properties. Each issue will have a section devoted to our Farm & Ranch division.
Our Global Brand Heritage A True Network ® LoremInternational ipsum dolorRealty sit amet, eam noisoratio quaestio The Sotheby’s network an exclusive association of high-
consequuntur, eum companies quando dicunt mandamus ut. ExAdditionally, dictas quality residential brokerage throughout the world. a nostrum per, singulis comprehensam an, enim nihil cunetwork to Global Referral System connects the Sotheby’s ius International Realty Vero omittam mea at.that Oblique usu an. Possim facilitate vim. the thousands of referrals occur gubergren annually among our offices. deseruntin reprehendunt cu has, sed eripuit adipisci partiendo 880 offices 70 countries. ei, quo in posse dolorem intellegebat. Mel etiam sensibus te, an INCLUDES: eos quas tempor convenire. Vidit dicit OUR WESTexpetenda COAST NETWORK tamquam an qui. Vix fabulas labores et, an sed quaerendum
OREGON | 9 OFFICES | 205 AGENTS adversarium. Alterum corpora mediocrem. Portland, Central Oregon, Oregon Coast CALIFORNIA | 104 OFFICES | 3,303 AGENTS
San Diego, Los Angeles, San Francisco WASHINGTON | 16 OFFICES | 307 AGENTS
Seattle, Bellevue, Tacoma
Patterson Ranch
Tailwind Farm Equestrian Estate
Tumalo Custom Home on Acreage
Odin Falls Home on Acreage
Significant Sales Patterson Ranch | Sisters | $6,500,000. Tailwind Farm Equestrian Estate | Bend | $2,400,000. Tumalo Custom Home on Acreage | Bend | $1,875,000. Odin Falls Home on Acreage | Redmond | $1,120,000. Desert Valley Group has completed 70 successful transactions, both listing and buying sides, from January 1, 2016-September 15, 2017, with prices ranging from $200,000 - $8,050,000 in Central and Eastern Oregon.
Dollar Amounts in Millions
S O L D VO LUME | L A S T 1 2 M O N T HS
Cascade Sotheby’s International Realty outsold its nearest competitor by over $18 million in 20+ acre residential properties
Number of Transactions
in the past 12 months
T R A NS AC T I O NS | L A S T 1 2 M O N T HS
Cascade Sotheby’s International Realty closed nearly double the transactions of its nearest competitor in 20+ acre farm/residential
Dollar Amounts in Millions
properties, in the past 12 months
AC T I V E VO LUME | A S O F 3/ 2 9/17
Cascade Sotheby’s International Realty has more than double the current inventory, by volume, than its nearest competitor in 10+ acre farm/residential properties
Ranking Reports
Inviting. Discreet. Savvy. Refined. Built on centuries of tradition and dedicated to innovation, the Sotheby’s International RealtyŽ brand artfully unites connoisseurs of life with their aspirations through a deeply connected global network of exceptional people.
WE ARE OREGON WE ARE WASHINGTON WE ARE THE PACIFIC NORTHWEST. PORTLAND LAKE OSWEGO VANCOUVER CANNON BEACH MANZANITA GEARHART BEND SISTERS SUNRIVER
Office Locations OLD MILL BEND
FARM, RANCH & RECREATION DIVISION
VINEYARD DIVISION
541.383.7600 650 SW Bond Street, Ste. 100
541.323.2505
1321 NW Hoyt Street
Bend, OR 97702
650 SW Bond Street
Portland, OR 97209
DOWNTOWN BEND
Bend, OR 97701
503.420.8600
CANNON BEACH
541.383.7600
PORTLAND
503.436.9000
821 NW Wall Street
503.420.8600
130 North Hemlock, Ste. 1
Bend, OR 97701
1321 NW Hoyt Street
Cannon Beach, OR 97110
SUNRIVER
Portland, OR 97209
MANZANITA
541.593.2122
LAKE OSWEGO
503.368.6609
Sunriver Village Building 5
503.420.8600
467 Laneda
Sunriver, OR 97707
310 N State Street, Ste. 102
Manzanita, OR 97130
SISTERS
Lake Oswego, OR 97034
GEARHART
541.593.4277
VANCOUVER
503.738.5100
431 East Cascade Avenue
360.419.5600
587 Pacific Way
Sisters, OR 97759
400 E. Mill Plain Blvd, #305
Gearhart, OR 97138
Vancouver, WA 98660