4.12 PATTERN APPLICATION 4.12.1 IDEATION AND BALANCE Our patterns, although fun and quirky, can be overwhelming to an audience when not used properly. It’s great to think actively with your designs, but consider the balance necessary to not muddy the information and visuals. Consider including overlays to darken the pattern or solids to balance out the look. Do not stack words on top of patterns without proper overlays to provide best legibility for the text. This goes the same for all logo variations. Most importantly, have fun with them, and allow our audience to do the same!
PART 4 | BRAND IDENTITY GUIDELINES
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