Design Middle East December 2020

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DECEMBER 2020

Interiors and Architecture from the Gulf, Levant and Beyond

A SIGHT TO BEHOLD RMJM's

W Hotel & Residences on the crescent of Palm Jumeirah is an epitome of luxury, sophistication, and comfort

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20 COVER STORY

A SIGHT TO BEHOLD The W Hotel & Residences is an exemplary example of RMJM’s design capabilities

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Contents

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DECOR REVIEW SIMPLE YET STRIKING

OP-ED A LESSON IN ADAPTABILITY

SUSTAINABILITY ASTRONOMY DOMINE

H2R DESIGN was commissioned to design two new locations of Chunk, the renowned home of delightful pastries and desserts made from scratch in Riyadh Park Mall and in the Diplomatic Quarter

Henry Duck, director at The Vero Studio, talks about the firm’s 10-year anniversary and his learnings from the COVID-19 pandemic

Landroom project by French-Israeli architect Ben Gitai is overlooking the world's largest geological crater, Makhtesh Ramon in Israel

24 INTERVIEW LEADING INNOVATION For the past two decades, Kez Taylor, CEO at ALEC, has led the charge in taking the organisation to new heights with his forwardthinking approach design-middleeast.com

Your business continuity is our top priority.

Our initiatives and remote solutions have got you covered in all situations. du.ae/wegotyourb

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Contents

30 INTERVIEW

Nigel Craddock, design director at IMKAN Properties, talks about Makers District and working in times of pandemic

34 INNOVATION DRUM IT UP Know more about this urban

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DECEMBER 2020

Creating winning experiences

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retail concept by IRD Design

46 VIRTUAL SHOWROOM FRENCH DESIGN CORNER MIDDLE EAST A virtual experience showcasing an exceptional craftsmanship from France to the region

48 COLLABORATION DIGIPOP W Studio collaborates with global designer Karim Rashid on innovative Digipop Collection of fine carpets

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experience downtown living The UAE’s most exciting new destination.

A journey of discovery for the whole family.

Where nature, fun and entertainment come together.

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FUN COMES GUARANTEED YOU DECIDE WHEN THE PARTY STOPS WITH 24HR FOOD & DRINK. NOW OPEN AT DUBAI DIGITAL PARK. RADISSONHOTELS.COM/RED

Editor's Note

Business development director Rabih Naderi rabih.naderi@bncpublishing.net +966 50 328 9818 Editor Roma Arora roma@ bncpublishing.net Creative Lead Odette Kahwagi Editorial Design Christian Harb

to the waterfront and creating intimate court spaces along the water’s edge. The design concept is inspired by the fluidity of water touching the sand and the formal effects generated by that. Must-see!

Other exciting reads include interviews, projects, and opinion columns.

DECEMBER 2020

Group publishing director Joaquim D’Costa jo@bncpublishing.net +971 50 440 2706

W

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Director Rabih Najm rabih@bncpublishing.net

e can't keep calm...... because it's Awards time! It's not just an event for us, Design Middle East Awards is a celebration with all of you. It's our way of saluting the real gems of the design industry for their endless efforts and amazing works all throughout the year. Though 2020, has been nothing like the previous years because of the pandemic, we were surprised with the overwhelming response we received in this edition. Despite being a tough and challenging year, there were some amazing projects and innovations that took place in the region. So, once again we would like to thank everyone for supporting us and nominating for the Awards. Wishing you all a great success and see you soon at the starry Awards night.

Our cover this month showcases the stunning W Hotel & Residences by RMJM situated on the Crescent of the Palm Jumeirah. The undulating building form takes full advantage of the views in this unique location by opening up vistas

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CEO Wissam Younane wissam@bncpublishing.net

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Happy Reading!

Roma Arora Editor roma@bncpublishing.net

Marketing Executive Aaron Joshua aj@bncpublishing.net Digital Media Producer Ahmad Khader ahmad@bncpublishing.net

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News

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Al-Futtaim Malls announces premium retail outlet wing at Dubai Festival City Mall SET TO OPEN IN Q1 2022

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n line with its promise to enrich the lives of its customers, Al-Futtaim Malls has announced it will be launching a fresh, new retail experience for residents and visitors to the UAE. Combining the atmosphere and quality that has become synonymous with Al-Futtaim Malls, with the innovation, inclusivity and convenience of an outlet mall, the premium retail outlet wing at Dubai Festival City Mall is set to open in Q1 2022, offering the world’s most prominent brands a high-quality environment closer to their customers.

Strategically located in the heart of Dubai and conveniently close to Sharjah and the Northern Emirates, with an estimated population of 3.72 million, the new Premium Outlet will be ideally positioned to attract the 500,000 households in the primary and secondary trade areas. The space will offer seamless con-

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nectivity on the south-end of Dubai Festival City Mall, near flagship IKEA store and the InterContinental and Crowne Plaza hotels in Dubai Festival City as well as access to over 1,000 direct parking bays. It will feature distinct retail concepts for luxury and aspirational brands with 35 stores spread over 10,200sqm of gross leasable area and offer VIP services such as personal styling and home delivery as well as an omnichannel ecommerce solutions and warehouse space for last mile delivery.

A key goal of the new proposition is to provide value to shoppers who will be able to purchase premium brands at discounts of over 40%, while also delivering a social, experiential shopping experience. Customers at the mall will also be able to avail offers and rewards through Al-Futtaim Malls’ Festival Rewards app across the outlet. A recent survey commissioned by Al-Futtaim Malls revealed that 47% of UAE residents are looking for

value for money more than before the pandemic and 48% are looking for more offers and deals than before.

Timothy Earnest, group director, Al-Futtaim Malls, commented: “Al-Futtaim’s entrepreneurship and relentless customer focus enables us to continue to grow and expand; responding to the changing demands of our customers and this is a direct response to what our customers have told us they want. Through our inherent customer-centric approach we are committed to continuously diversifying our offering to be able to deliver on our commitment. Some of the world’s most admired and innovative brands from across the globe trust Al-Futtaim with their reputation and commercial success and we aim to continue this with the launch of the new premium retail outlet wing. With this new venture, we are confident that we are bringing to market a fresh new experience to delight shoppers across the region.”

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he Royal Grammar School Guildford, is working with international architecture practice Bogle Architects to create the school’s first campus in the UAE. Every part of the forward-looking school has been designed to facilitate the Royal Grammar School Guildford’s innovative approach to teaching and learning, while utilising ecofriendly design modifications to ensure that the building is a sustainable hub.

Located within Majid Al Futtaim’s flagship Dubai community Tilal Al Ghaf – which also includes residential, commercial, leisure and retail elements – the Royal Grammar School Guildford Dubai is Bogle Architects’ first design project in the UAE and will accommodate and support up to 2,100 pupils from Early Years through to Prep and Senior School. The impressive campus is set over approximately 40,000sqm,

with classrooms, labs and other learning spaces linked by a beautiful ‘street’ concept featuring a lush, central atrium of trees, plants and living ‘biophilic’ walls.

The ‘street’ serves as a communal hub and breakout space for pupils as well as an extension of every classroom, providing a thoroughly modern and flexible learning environment with nature at its heart to reinforce pupil wellbeing. There will also be a 500+ seat, multi-purpose auditorium, an impressive double-storey library, a multi-functional sports facility including a 25m swimming pool, a smaller learning pool and a full-size football pitch.

The campus design seeks to maximise the school’s sustainability and provide an environment that aids children and staff wellness.

The stepped design of the main building, with each successive floor expanding outwards,

ensures the classrooms are self-shaded from the year-round Dubai sunshine, mitigating solar impact. This smart design feature will also provide the younger children located at ground level with 27 shaded Early Years classrooms with exterior and interior play areas. The Facility will also provide passive ventilation and biophilic elements, creating create a cool, comfortable learning environment that supports pupils in their studies.

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CREATING THE NEW ROYAL GRAMMAR SCHOOL GUILDFORD CAMPUS AT TILAL AL GHAF

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Bogle Architects prioritises sustainability FOR

Ian Bogle, founder of Bogle Architects, commented: “This is our first project in the UAE and the environmental challenges were clear from day one, so we wanted to make the building as passive as possible. This is where the stepping structure offered a solution for self-shading but also created an internal hierarchy for the distribution of children over the height of the building. The largest spaces at the top for the older children and the more intimate on the lowest floor for the younger children. We are delighted that the project is developing and have really enjoyed working closely with the Royal Grammar School Guildford Leadership team in creating what will be a fantastic addition to the heritage of the school.”

The facility is being constructed by Multiplex, a leading and award-winning global construction company who have been established in Dubai since 1997.

RGS Guildford Dubai will open in September 2021, subject to KHDA approval and completion of construction at the campus in Tilal A lGhaf.

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News ALEC Group LAUNCHES ITS RIYADH OFFICE

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LEC Group has announced it has opened its first office in Riyadh, Saudi Arabia.

Barry Lewis, managing director of ALEC, said: “We are excited about the endless possibilities that will arise with the opening of our new office in Saudi Arabia. We are committed to helping revolutionise the region’s construction industry, and with our team of industry experts we look forward to creating value for our partners and stakeholders in the Kingdom.”

ALEC Saudi Arabia will be led by general manager, Darrell Bergesen. With over 28 years of international experience in the industry across South Africa, the UK and the Middle East, he will be responsible for overseeing the growth and expansion of the company. Bergesen previously

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worked with ALEC from 2007 until 2017, and has re-joined the company after delivering the largest and most complex ‘brownfield’ mall in South Africa.

Bergesen said: “With GIGA developments and new projects progressing across the Kingdom, it is a prestigious opportunity to be a part of this rapidly changing landscape. We will be bringing new levels of innovation and expertise to Saudi and I’m looking forward to working with the local clientele, consultants and supply chains to showcase our strength in delivering excellence, quality, sustainability and safety throughout all our projects.”

ALEC currently has offices in Dubai, Oman and Ethiopia. The company specialises in delivering complex projects and provides integrated construction solutions for a variety of clientele.

Art Jameel Shop GOES ONLINE rt Jameel launches its first-ever online store: Art Jameel Shop. The digital shop is now accessible to shoppers, two years after the launch of its flagship store at Jameel Arts Centre in Dubai. A homegrown endeavour, the online shop is conceived, curated, and managed entirely by the Art Jameel team.

The first-of-its-kind art and design-led online store in the UAE, it features a collection of carefully sourced and curated design products, including original and limited edition goods by more than 85

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regional and international artists. The shop also carries local and international award-winning brands, such as Tamashee, Al Ghadeer UAE Crafts and Kees Chic. In addition to limited-edition collectors’ items created by artists and designers such as Faissal El-Malak, HAH ceramics, Xeina AlMalki, Hemali Bhuta and Shreyas Karle, among many others. The shop also includes a wide selection of beautifully-produced books, catalogues,

monographs and publications from independent and established publishers, including Sharjah Art Foundation, Kaph Books, Luqoom and Studio Safar.

15 ADELAIDE-BASED DESIGN FIRM Hardy Milazzo merges with dwp

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delaide architecture and interior design practice ​Hardy Milazzo has announced that it is joining ​dwp | design worldwide partnership. “The benefits of growing our capabilities and global reach within a design firm that operates a network of studios internationally will be of enormous value to our clients, our people and our business,” Hardy Milazzo founder Graham Hardy says​.

Scott Whittaker, dwp founder, ​says: “Coming together with South Australia’s Hardy Milazzo Architects brings it all back home and will see the full extent of each practice’s experience put to market in a spirit of collaboration.”

Regional MD for Australia Michael Hegarty says, “We are determined to support our clients through the current economic downturn and beyond, and further mergers and acquisitions will be considered so that we emerge stronger than ever from the global recession. Consolidating with other firms to make a more robust, firm with a broader base of clients across multiple states is a key way of achieving that growth and strength.”

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Cover story

A sight to behold

The W Hotel & Residences is an exemplary example of RMJM’s design capabilities

RMJM,

one of the largest international design and architectural firms is known for executing world-class commissions. One of such is the W Hotel & Residences, situated on the Crescent of the Palm Jumeirah.

It’s stunning hotel resort and residential complex with a spa, pool areas, water features, and other amenities comprising of approximately 200,000sqm of accommodation including 400 hotel rooms and 75 super luxury serviced duplex apartments and penthouses.

The apartments introduce a contemporary vision for luxury living which encompasses the apartment size, the building’s operation, security, privacy and neighbourhood feel.

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Cover story

The undulating building form takes full advantage of the views in this unique location by opening up vistas to the waterfront and creating intimate court spaces along the water’s edge. Restaurants, retail outlets, and function facilities are mostly located on the ground floor of the hotel wing with a destination bar and restaurant at a high level to take full advantage of the dual aspect views.

The resort was designed to make maximum use of the building’s frontage with their unique location on the Palm Jumeirah, facing the famous Dubai skyline with the Jumeirah Beach Residence and Dubai Marina opposite. This original concept design was inspired by the fluidity of water touching the sand and the formal effects generated by that. The architectural form is sculpted using linear continuously flowing forms, and each building block spans more than 280m, with double viewing aspects making the building frontage approximately 520m. The building steps inwards proportionally to create a layered effect and thereby allows extensive and generous terraces with unobstructed and breathtaking views. The building depth is a

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minimum of 18m and expands to 25m to include balconies and allow for the building curvatures.

The apartments introduce a contemporary vision for luxury living which encompasses the apartment size, the building’s operation, security, privacy and neighbourhood feel. The building creates a community on its own, with 75 luxury apartments, starting from 550sqm and extending to 2,200sqm.

The architecture meets the client’s vision of creating a unique residence from all aspects.

The W Hotel & Residences Opposite page: The mesmerising indoor-outdoor view

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Decor review

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H2R DESIGN

Chunk DQ

DELIVERS CHUNK AT TWO NEW LOCATIONS IN RIYADH

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2R DESIGN was commissioned to design two new locations of a Riyadh favourite; Chunk, the renowned home of delightful pastries and desserts made from scratch in Riyadh Park Mall and in the Diplomatic Quarter. The larger of the two new locations is called Chunk Social as it is a space to leisurely dine and socialise throughout the day, while savouring a variety of dishes. Chunk DQ is on the other hand, is dedicated to take-aways and quick service focusing on cakes, crepes and coffees.

Already having established a successful dessert concept with the first Chunk, the client wanted a refreshed approach to the design of the two new locations while

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retaining the branding styles and guidelines. The goal was to refine the concept and H2R Design was called in to translate their vision into tangible models.

After studying the brief, viewing the locations, and understanding the client’s vision, H2R Design decided to focus on preserving the identity of Chunk but to also uplift the personality with a design that was more in-tune with the concept.

With the inspiration to keep it raw, transparent and honest, a minimal interior design was developed keeping the space clean, fresh and neutral. This allowed contrasts to be revealed against the canvas and to let the menu do the talking. “The inspiration of this project resulted in a design that is simple and refreshing. The secret to creating something that visually

appears to have a modest sophistication and seems quite simple, is actually in the detail, which makes the space flow seamlessly. Whether it is the way the edges of the frames are slightly rounded, or the transitions and trims in the terrazzo flooring are spaced, and how they are aligned with the frames of the perimeter glazing, it’s the detail that unites the space into one,” said Hasan and Husain Roomi, co-founders of H2R Design.

“The delicate routing of the marble slabs or the carefully aligned shadow gaps to each joinery piece, demonstrate the intricacy and the attention to detail reflecting the concept’s ideology. It is further translated through the dinning offering and the overall experience of the space,” they continued.

cro-topping on the counters and the joinery items has created a powdery neutral mood. In contrast, black metal was implemented into the design to juxtapose the neutral toned materials.

The space in Chunk Social celebrates transparency from the way the creperie and the open counter are designed. Minimal and accessible, with visible shelving, the open counter and creperie tease diners with glazing for the smell of the mouth-watering desserts and speciality coffees.

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The colour palette of this project can be defined as refreshing and neutral with concrete, stainless steels and black metal as the predominant chromaticity across the locations.

A striking design feature in Chunk Social is the terrazzo flooring, which was placed as a statement facet since the rest of the design is so pure and minimal. However, with the canvas space at Chunk DQ being much smaller, sheer micro-topping was used to cover the floor versus the terrazzo which would have made the space claustrophobic.

Above the flooring, clean and neutral micro-topping fasciae appear with timber detailing in the banquettes to add warmth, along with rattan and designer furniture pieces. Black framing on the walls, in the furniture and in the lighting grid add an elegant contrast to the neutral materials.

The crisp white ceiling and light grey textured walls reinforce the minimal fresh vibe.

Elements such as the hanging shelving in Chink Social subtly divides the restaurant’s dining space and the counters, while maintaining a harmonious connection from one section to the next.

Stainless steel is another prominent element. It has been placed in its untainted form, with no powder coating or electroplating. It is stripped back to its purest form for an authentic look.Concrete mi-

DESIGN MIDDLE EAST

Chunk DQ

The contrasting features of the design are expressed by the white tiles against the dark walls or the micro-topping facets with stainless steel counter tops and framework of shelving. Marble table tops umbrella-ed by marble walls, subtly convey the refinement, the unassuming luxury and savvy sophistication of the space. Additionally, there is a marbled column where H2R Design has created a cantilevered style ledge as well as the shopfront’s main signage panel.

Fine mesh was added to create some depth and layer to the raw materials. It was also artfully used as a partition between the central banquette, the shelving display behind it, and to the perimeter wall and windows, to add depth and texture.

Elements of greenery that pop against the canvas, almost feeling like a fresh calm oasis were adopted to create a sense of zen.

For the lighting, a simple grid was drawn, illuminating the space with large round fixtures over the dining area and track lights at the edges. All of the lighting features are in black creating a contrast against the minimal clean white ceiling.

The feature lights also highlight the dining spaces, and the spots accentuate the perimeter, shelving, and façades.

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Interview

Leading Innovation

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KEZ TAYLOR

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The CEO at ALEC is taking the organisation to new heights with his forward-thinking approach ll business leaders have diverse experiences and perspectives on the approach and qualities necessary for effective leadership. And not all situations require the same type of leadership style. Great leaders adapt to their surrounding environments and empower the team to succeed together. For the past two decades, Kez Taylor, CEO at ALEC, has led the charge in taking the organisation to new heights with his forward-thinking approach.

ALEC has consistently evolved and grown over the last 20 years to become a trusted partner to execute complex and iconic construction projects. The company builds and provides construction solutions to exceed our clients' expectations for quality, safety, functionality, and aesthetics.

The exponential growth is due to Kez's forward-thinking approach in how the organisation should be run, from employee management, adapting to new technology, and encouraging the use of innovative strategies in projects.

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EMPLOYEE GROWTH

Transformational leaders inspire and motivate their workforce without micromanaging — they trust there trained employees to take authority over decisions in their assigned jobs.

It's a management style that's designed to give employees more room to be creative, look to the future, and find new solutions to old problems. Employees on the leadership track will also be prepared to become transformational leaders themselves through mentorship and training.

Let's take a closer look at two key initiatives that were introduced to help grow leadership qualities within ALEC:

Performance Leadership Academy

ALEC's manager and supervisors will be attending a four-course program at their Performance Leadership Academy to enhance their leadership level amongst their team. The academy will focus on providing all managers and supervisors the tools and techniques to become a more well-rounded leader.

The objective is for the participants to communicate more effectively with their team, provide feedback to develop their skillset, and conduct a proper performance review.

THE EXECUTIVE SUMMARY Kez Taylor joined ALEC 20 years ago and brought with him a broad construction experience with completion of projects across diverse sectors in diverse geographical locations including Mauritius, Zambia, Namibia and South Africa.

He has played a key role in the growth and diversity of ALEC in identifying new opportunities to grow and expand further afield.

He has developed solid relationships and long-term strategic partnerships within the construction market to strengthen the ALEC brand.

Kez places an important emphasis on the values of the company and a significant amount of trust in his operational teams.

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"WE BELIEVED IN THE BEAUTY OF NATURAL STONE, AND GIVING IT THE SAME RESPECT AS ANY GEMSTONE IN A JEWELER’S SHOP, THIS BECAME OUR STRENGTH AND BRAND."

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Interview

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"Architects, structural engineers, and builders all need to [now] use unusual design templates."

Learning Management System

ALEC introduced the Axonify platform into its learning management system.

This was to help ensure that employees are given the opportunity to continue their growth, development, and skill set.

After the employees have finished their training, they will be asked daily, simple questions regarding the training content.

This will help reinforce the learnings, but also help participants to embrace a constant desire to improve. Furthermore, employees will have the opportunity to earn points for participating in these daily quizzes for prizes such as coffee certificates, additional time off, additional training and much more.

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Digital Transformation

To succeed in the digital age, businesses must embrace technology and develop "digital leaders" to increase organizational agility, collaboration, and transparency. The construction industry is one of the oldest and largest in the world and is now standing on the brink of a technological sea change. Kez was quick to recognise this and push ALEC towards a new era of digital transformation.

ALEC has driven a number of initiatives to fulfill Kez's vision for ALEC to be the leading innovative construction group in the region. Kez explains: "In addition to having an innovation department, which capably drives and assists with over 100 innovative initiatives per year, we have

numerous developments occurring in our digital transformation space. We are digitising our core at ALEC through our HIVE initiative which aims to connect over 53 applications, 219 core processes, scores of departments, business units, sites and our staff."

This will enable ALEC to drive real-time business operations, providing maximum value to its customers.

The company has also fully migrated all their services to the Cloud in 2019, and have established a second cloud tenancy for redundancy, business continuity and maximisation of services from ALEC's technology partners.

"The cloud migration, business continuity plan, and the high levels of digital workplace tools adoption like Microsoft Teams and OneDrive pre-COVID-19, provided us with a strong foundation to seamlessly transition to remote working.

Our teams are utilising our growing BIM environments to collaborate and speed up the quality and delivery outputs – these run through our estimation and commercial teams before moving to procurement, engineering and finally our operations teams on site," said Kez.

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DECEMBER 2020

The Mobility Pavilion is one of the three main themes of Dubai Expo 2020 under the concept connecting minds and creating future. The project is for 11,683 m2 Mobility Signature Pavilion to host the exhibition for six months during the exposition period which will subsequently be transformed into a Logistic Institute post-Expo. It aims to be a logistic educational hub and create a lively and environmentally sustainable workplace.

The building is designed to accommodate fully flexible spaces such as an auditorium, meeting space, group study or open plan. During the Expo, the roof terrace on level four provides a unique venue for a viewing platform to visitors, which becomes an external extension of the VIP and marketing suite.

Targeting a high standard of performance, quality and flexibility, the design is intended to future-proof the building as well as meeting the high LEED benchmarks detailed within the Specification.

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From a technological standpoint, many construction technologies are in their infancy and have rapid development cycles that make adoption on live projects challenging. Mature technologies from other industries are inflexible enough for construction projects, and adapting them to our changing environment is equally challenging.

ALEC's proactive steps, though, have made technology and innovation a priority. Recently, ALEC signed a deal with CMiC, the innovation leader in ERP and field operations software for the construction industry in North America, to use its platform and software to run financials and field operations. CMiC's Single Database Platform™ architecture, which delivers a single version of the truth to users across all functional areas, was the key advantage over alternative ERP software vendors. As the only ERP solution built specifically for construction, CMiC includes functionality designed to support international best practices and collaboration.

Furthermore, ALEC has been utilizing data, analysis, and calculations as a basis for making decisions. By analyzing their operations and concentrating on low productive areas, they have seen improvement ranging from 10 % to 400 % due to some of the initiatives. Data collection & utilization is vital in modern construction.

Kez points out: "ALEC has been a leader in the UAE construction industry mainly due to the different mindset and willingness to always revamp and improve processes and procedures. Our people thrive for continuous improvement, learning & development, thus every new project applies learnings from the previous ones which increased our market competitiveness.

ALEC is the middle of executing its digital transformation across many elements including implementation of a new ERP, increase of BIM utilization in addition to using software and digital solutions across different processes to become information enabled leading to a data driven decision making."

ALEC FITOUT, part of the ALEC Group, specialises in the fit out and refurbishment of 5 star hotel & resorts, cultural, immersive and luxury mixed-use developments in the MENA region. Utilising their in-house network of specialist contractors coupled with our extensive local and international supply chain they offer a complete interior solution fulfilling the need for project management, engineering, value engineering, design-build, procurement and fit out all under one contractor to the highest standards of workmanship. ALEC FITOUT is a proud supporter of the Dubai Expo 2020.

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Innovation and Technology

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Interview

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ergy solutions, in addition to ALEC Modular which is intended to supply fully integrated modular units to ensure that they are ready for the future of construction. Due to that, the number of innovation initiatives being implemented is on the rise year-on-year. ALEC continues to collaborate with external stakeholders, including the micro-environment suppliers and business partners, and they have contributed positively to their innovation initiatives. Furthermore, ALEC is now considering 3D Printing for specific business elements and introducing automation and robotics for certain projects.

"A BIM database improves collaboration; it also provides a store of architectural and design data that can be used for 3D modeling and software simulations."

ALEC's innovative use of BIM on a large scale has introduced new processes and ways to design a project. BIM has been revolutionary in the construction industry. Through the production and development of digital models representing the various elements of a project, designers, contractors, and owners are afforded greater flexibility and control over all phases of a project from design and construction through to operation.

If implemented correctly, BIM will bring with it the benefits of improved efficiencies and reduced costs.

BIM also plays its part in a more comprehensive "internet of things" in construction projects, which will see the generation and exchange of data amongst users and electronic devices. In turn, this will lead to the use of "big data" and analytics to improve efficiencies, flexibility, and cost control. Again, this will not be limited to the design and construction phases but beyond the projects' opera-

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tional phase. Kez points out: "Architecture and design are iterative processes that have traditionally been manually intensive. Now, architects, structural engineers, and builders all need to view different pieces of information and use unusual design templates. Different models must then be made to show clients. When any changes are made, care needs to be taken that all documentation is updated. A BIM database improves collaboration; it also provides a store of architectural and design data that can be used for 3D modeling and software simulations."

ALEC's vision towards the future has seen them introduce smart and green power solutions to address new market trends by utilizing their subsidiary divisions such as ALEC Energy, which is a provider of financially sound green en-

ONE STEP AHEAD

2020 will forever go down as the year of COVID-19. The pandemic has made a systematic shift in how the world operates. The pandemic has been impacting construction and engineering projects worldwide in numerous ways, and many projects have been stopped or delayed as a result. However, ALEC has seen a different result thanks to their digital transformation, which began well before the COVID-19 crisis. There seems to be a clear correlation with companies that have a robust digital infrastructure being able to navigate through this. During 2019, ALEC implemented several digital initiatives to become more efficient, sustainable, and transform the construction industry. These implementations provide maximum safety for employees and ensure productivity and enhanced collaboration during the pandemic.

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ALEC | MOBILITY PAVILION AT EXPO 2020

UAE based contractor, ALEC, scooped up four awards at the Innovation in Construction & FM Awards 2020. Their Mobility Pavilion project was recognised as the Commercial Project of the Year and One Za’abeel picked up the Best Innovative Project of the Year. ALEC and ALEMCO also won the Contractor of the Year & MEP Contractor of the Year.

The Innovation in Construction & FM awards 2020, which took place at Sofitel Dubai The Obelisk, is one of the leading events applauding the achievements of the region’s construction and FM professionals. The awards strive to recognise individual excellence, corporate strengths, and project success. Companies are invited to nominate the people, projects, and initiatives of which they are most proud of.

DECEMBER 2020

COMMERCIAL PROJECT OF THE YEAR

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Of course, the key component in ensuring that ALEC was prepared was Kez and other senior management leaders' involvement.

"ALEC reacted to the crisis very early and put great effort into drawing up 'what-if' scenarios with detailed strategies behind each. We moved directly to an online digitized tracking and management platform that allowed us to keep control of all cases and their contacts ensuring we were able to look after our people as well as communicate in real time. A dedicated, senior level crisis team met daily discussing the changes in the situation and adapted our strategies on the spot," said Kez. The leadership team was involved in the daily crisis team meetings. Their guidance and support were instrumental in enabling the crisis management team to remain effective and assist people working on construction sites.

This allowed for construction sites to remain open and continued to deliver despite the difficulties they faced. ALEC appointed a dedicated team to deal with this crisis in charge of every aspect of the business and try to navigate all the processes and protocols to align with the local authorities and worldwide recommendations.

Putting aside the pandemic, there is no doubt that ALEC has so much more to showcase, and with Kez at the helm, the company continues to earn well-deserved accolades in the construction industry.

Innovation in Awards CONSTRUCTION&FM 2020

DESIGN MIDDLE EAST

"ALEC reacted to the crisis very early and put great effort into drawing up 'what-if' scenarios with detailed strategies behind each. We moved directly to an online digitized tracking and management platform."

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Interview

DESIGN MIDDLE EAST

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DECEMBER 2020

"As the world wakes up to the magnitude and urgency of the unfolding sustainability crisis, we will see stringent legislation which forces cleaner end-to-end processes."

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Could you share your goals at IMKAN Properties?

To continue working on high-quality architectural projects that genuinely add value to the built environment and people’s lives. At IMKAN, I’ve had the opportunity to work with architects whose projects and books I studied at university, such as MVRDV Architects from Rotterdam. I’ve worked with designers who are interested in making the world a better and more enjoyable place to be. That’s an incredible thing to be part of.

Where do you find design inspiration outside of architecture?

Travel and everyday life. The biggest inspiration in my life to date came from nearly two years of travelling that

I did some 20 years ago in-between my degree and diploma studies. Armed with a trusty rucksack I covered India, Singapore, Malaysia, Indonesia, Australia, New Zealand, Fiji, Hawaii, Canada, and the USA, and the diversity of things I lived and breathed in that two years was simply life-changing. I still use many aspects of that trip as reference points in my life today.

What is your favourite project you’ve worked on at IMKAN Properties?

Makers District and PIXEL. The PIXEL is the project which I feel captures perfectly the spirit of what IMKAN has been trying to do, namely: delivering best in-region high-quality mixed-use projects which drive a sense of community, belonging, and place.

What are you currently working on?

I’ve just finished the Beach club at Makers District in partnership with Cove, which launched on November 27, 2020.

The feedback from the community has been incredible and as the first public realm activation point in Makers District, we are super proud to have moved this project across the line under some very challenging circumstances. The project will continue to be enhanced and evolve over the coming months as we seek to further activate the North Beach zone, followed by the Northern Promenade of this 186,000sqm district site. The recently launched Makers District Beach is the only swimmable beach on Reem Island, offering guests an array of pursuits along its morethan-300m of beachfront.

DESIGN MIDDLE EAST

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Nigel Craddock, design director at IMKAN Properties, talks about Makers District and working in times of pandemic

DECEMBER 2020

Creating winning experiences

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Interview

Can you give an insight into the challenges and highlights of working in this region?

Honestly speaking, the biggest challenge is trying to achieve a work/life balance. Construction projects in this region are incredibly stressful and demanding and it makes little difference which side of the fence (consultant or client-side) that you sit in terms of the extreme demands on your time, and that does not come without sacrifice. The highlights are seeing the fruit of your labour.

The act of taking something from an idea to paper, constructing it, and then seeing people inhabit and enjoy that space or place is a very special process and an extremely humbling thing in life.

What trends do you see coming through in the architecture / interior design space?

Technology will continue to impact on architecture and design as we strive to ‘clean up’ what is traditionally a highly inefficient process. As the world wakes up to the magnitude and urgency of the unfolding sustainability crisis, we will see stringent legislation which forces cleaner end-to-end processes.

How has COVID-19 affected your work and plans for the future?

Beyond the initial disruption earlier this year, our team has returned to full-time site or office-based work and is busier than ever, however, the wider impact of COVID-19 on

the industry and delays to projects is obviously still very much felt. The homeworking experience back in March/April was nothing short of enlightenment. We had this paradoxical situation of, on the one hand, a killer virus taking lives and up-ending the world as we know it, but on the other hand a utopian balance in that everyone was working remotely and being incredibly productive and effective and yet at the same time realising additional time with their families. It was a once in a lifetime experience which gave a lot of people time to reflect on the important things in life. It was a stark reminder that life is incredibly fragile and we should focus on those things in life most precious to us.

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Makers District beach

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DESIGN MIDDLE EAST

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DECEMBER 2020

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Innovation

DRUM IT UP!

U

KNOW MORE ABOUT THIS URBAN RETAIL CONCEPT BY IRD DESIGN

AE-based design and architecture studio presents an urban retail concept dubbed as “Drum it up!”.

These modular retail and food kiosks can be easily configured depending on the requirements.

“The retail concept draws on the design brief for inspiration for its utility, flexibility, sustainability and modularity,” explains Indu Varanasi, design director at IRD. “The form is self-sufficient with all the components and can sit independently in any urban setting, small or a big neighbourhood park, sideways or any other urban space.”

Due to its modularity, the assembly and arrangement of the components are distinct and not monotonous lines. IR Design team also expanded the external branding walls for each of the modules, giving its users a possibility to make their drums visually appealing and in line with their brand, thus attracting the customers.

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Drum it up! is a small retail concept which is completely self-sustaining for activation of any public space as a temporary or permanent element of the urban landscape.

Varanasi continues: “Food trucks have gained their momentum due to its mobility, but they come in predefined sizes and so many physical constraints. We studied all elements that such retail concept requires, allowing its users to add and expand depending on the type of the food they serve or merchandise they sell.”

The disk and its extrusion in as a cylinder is a versatile form and with just a base, the platform holds itself as a self-supporting structure. This form has been used as the basis for all the components of the drum.

“Each of these components can be attached and detached in the sequence required. Proposed module typologies include utility, service, sales counter and storage.

Utility module contains all the service for solar energy (battery/ inverter), water storage and drainage,” adds Varanasi.

Service counter module includes a sink and required appliances while sales counter comes with front/back openable module with a counter display. The closure is through sliding module which can be branded both inside and outside. Storage modules for storage and display as an end module also work as cover.

Drum it up! is made of aluminium composite panels, cement board, corrugated sheets, and wood pallets.

Conca - basin 80cm Conca - mirror round Ø 100cm Conca - vanity unit 200x37x55 cm, matt sunset color

IDEAL STANDARD MENA Tel. +971 4 804 2400 | Email: idealstandardgulf@idealstandard.com IDEAL STANDARD DESIGN BATHROOM CENTRE Sheikh Zayed Road, near Nour Bank metro station, Dubai, UAE | Tel. +971 4 309 6000 www.idealstandardgulf.com

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Op-ed

A lesson in adaptability Henry Duck, director at The Vero Studio, talks about the firm’s 10-year anniversary and his learnings from the COVID-19 pandemic

DESIGN MIDDLE EAST

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DECEMBER 2020

2020 was to be a year full of excitement and

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anticipation as the studio celebrated its tenth birthday in November. As we started drafting celebratory plans for a decade of Vero in late 2019, I am not sure any of us could have predicted what was coming in 2020, and just how much it would impact the world and the “normal” ways of working we are all so used to and comfortable with. The impacts of the pandemic were no different to Vero than any other landscape design practice with the studio being closed for six months with the team working remotely from various locations throughout the UAE. As the year draws to a close, there is no uncertainty surrounding the fact that 2020, has undoubtedly been one of the most challenging years the studio has faced since our formation in 2010. However, in many ways, it has also been a year for reflection and a stark reminder of just how adaptable we can be as humans when collectively faced with adversity.

six months working in isolation and still delivered work to a high standard on a range of complex and challenging projects. What has collectively been achieved in 2020, is not just a testament to Vero but The UAE and the design industry as a whole.

I feel that there will be some significant and positive changes to how we work moving forward and I think if the pandemic has taught us anything, it is that you don’t need to get on a plane and fly two thousand miles for a two-hour meeting or jump in a car and sit on Sheikh Zayed Road for

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We work in an industry where teamwork truly is paramount to all that we do whether it’s a team of five landscape architects working on a concept or a team of hundreds of consultants across many disciplines working as part of a design team on a project. Having returned to the studio and re-uniting the team in early November (albeit with desks slightly spread out, masks and temperature checks on arrival) and being able to witness the daily buzz that has thankfully been restored in our busy studio, it is hard to imagine that we all spent

DESIGN MIDDLE EAST

Serenia Residences - The Palm

two hours for a thirty-minute meeting.

The pandemic has witnessed the rise and emergence of platforms such as Teams, GoToMeeting and Zoom and these have been highly effective in not only increasing efficiencies but also significantly reducing the carbon footprint across our industry. I genuinely believe this will be the future and the “new normal” of how we work.

Despite all of this, there is much to be positive and excited about as the year and indeed decade draws to a close. The studio has continued to expand and grow throughout its ten years of operations and there have been various changes and challenges along the way. One of the biggest changes and challenges I have witnessed in the studio has been the transition into BIM. This had been in the pipeline for a few years but our hand was forced when we won a large project with Killa Design back in late 2019, which required us to use BIM. Since the transition, we really haven’t looked back and although we fully acknowledge it’s a work in progress and has been very painful at times, we feel it offers so much more to both our clients and fellow Consultants and it is highly rewarding to not only be one the leading boutique landscape design studios in Dubai, but also one of the only landscape architecture studios who is working in BIM.

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Below, left to right: Al Wathba Desert Resort, Abu Dhabi Port De La Mer Project, Dubai

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Sustainability

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DECEMBER 2020

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ASTRONOMY DOMINE

Image credit: Dan Bronfeld

Landroom project by French-Israeli architect Ben Gitai, founder of Gitai Architects, is overlooking the world's largest geological crater, Makhtesh Ramon in Israel

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39 Landroom Observatory is a star and desert-gazing observatory made entirely from local sandstone and limestone extracted from the circumambient ground and processed as the main material for the structure

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The Landroom is about 6sqm in size and it can accommodate two people. It embodies the transition from a normative lifestyle to the unpredictable living conditions created as a result of the corona plague that plagues the world today. It also maintains an internal and external dialogue with the physical area (Ramon Crater) in which it is located, thus allowing a connection between the space and the landscape that surrounds it. Among other things, the atmosphere in the Landroom transform itself with changing environmental conditions throughout the day.

DECEMBER 2020

The Landroom is a minimal environmental structure designed on the verge between territory and a landscape object. It is located at the Western observation point on the edge of the Mitzpe Ramon crater in the Negev. It functions as an observatory for the stars at night and provides shelter for visitors where the sun's rays are burning in daylight.

design-middleeast.com

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Sustainability

DESIGN MIDDLE EAST

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DECEMBER 2020

The project was built entirely of earth and sand from Ramon Crater, as well as stones found at the site. The construction process takes place by compressing soil into its various layers into a mold created specifically for the design of the project, in order to create a visual stratification of the material from which the Landroom is built. The project examines the relationship between material and territorial space, and how they define each other.

design-middleeast.com

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DECEMBER 2020

Ben Gitai opened his firm Gitai Architects in December 2014, with offices in Paris and Haifa.

Gitai Architects' mainly focus is on urban development and architectural typologies for housing and offices in conflicts territories. In January 2016, was assigned as lecturer at the ETH Zurich cooperating with the faculty of architecture at the Technion of Haifa.

DESIGN MIDDLE EAST

"WE CAN OBSERVE THAT TODAY’S HUMANITY HAS REACHED A STAGE OF TOTAL DISPLACEMENT, FACING MULTIPLE SCALES AND FRAMES, WHICH PRESENT CHALLENGES TO CONTEMPORARY CONSTRUCTIONS."

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Sustainability

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DECEMBER 2020

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Among other things, the Landroom refers to the soundscape local environment.

Inside the space, there is a window on which hangs a wind bell built of desert stone and thus a dialogue takes place with the natural environment in which it is located. This work emphasises the need of man to observe nature. The Landroom is a spatial formal translation that provides the visitor a sense of freedom and space within a unique landscape.

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DECEMBER 2020

The structure itself sits as if it could have sprouted naturally from the Earth, blending into the landscape and offering a cinematic feeling and viewing experience that connects the anthology and topography of the location

DESIGN MIDDLE EAST

Landroom’s atmosphere changes in response to environmental conditions throughout the day, serving as a shelter from the sun during the day and a warm cocoon in the evening for star gazers

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Virtual showroom

French Design Corner Middle East A virtual experience showcasing an exceptional craftsmanship from France to the region

DESIGN MIDDLE EAST

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DECEMBER 2020

F

or the first time in the Middle East, Business France, the national agency supporting the international development of the French economy, launched its first ever virtual showroom, the French Design Corner Middle East. The initiative is a unique opportunity to highlight the creativity, elegance, and history of the French know-how in high potential markets, through a new catalogue and experience.

The French Design Corner Middle East is an innovative space dedicated exclusively to interior design professionals and architects in the Middle East. The platform aims to show the French creative designs with high potential of development in the region. This platform is also dedicated exclusively to design professionals who want to explore a unique know-how and an exceptional portfolio of brands.

Highly appreciated globally, and in the Middle East in particular, the French products are a guarantee of quality.

Evident is that some French brands are well established in the region, mainly in the field of luxury, such as Ligne Roset, Roche Bobois or Lalique for decorative items. In 2019, France remains the world’s 4th largest exporter of luxury items. Driven by its artistic and technological conceptions and eco-friendly approach, the French trend remains attractive in the region.

France accounted for around 25% keeps being attractive for lifestyle and luxury sectors in 2018, and continues to attract attention. The French interior design market, with its several sub-sectors, makes an annual turnover of 15 to 25 million euros per year, with an annual growth varying between 3% and 5%.

design-middleeast.com

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Internationally renowned for its refinement as well as for its ability to discover new trends, France is one of the leading players in the design field.

“Made in France” is synonymous with quality, style, and know-how. As proof of that, many internationally acclaimed labeling associations certify the French excellence, such as Comité Colbert, EPV, Origine France Garantie, France Eclat. With its exclusive portfolio covering a wide range of products, from the basic to the most prestigious products, the French Design Corner Middle East showcases tableware, furniture, home linen, decorative items and home accessories.

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DECEMBER 2020

frenchdesigncornerme.com

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Collaboration

DECEMBER 2020

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Photo credit: Nikola Blagojevic

DESIGN MIDDLE EAST

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W STUDIO COLLABORATES WITH GLOBAL DESIGNER KARIM RASHID ON INNOVATIVE DIGIPOP COLLECTION OF FINE CARPETS

design-middleeast.com

Karim Rashid is one of the most prolific designers of his generation with more than 4,000 designs in production and has worked in more than 40 countries with such clients as Veuve Clicquot, Umbra, Samsung, Citibank, Sony Ericsson, and Hugo Boss

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“Together, we are the perfect union of smart design and premium materials while embracing the full potential of contemporary technology.”

DECEMBER 2020

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Collaboration

Images courtesy of W Studio

DESIGN MIDDLE EAST

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DECEMBER 2020

The quality of the carpet materials is integral.

The collection is printed on wool specifically rather than hand-tuft or nylon. While hand-tuft feels luxurious, the precision in the ability to capture printed imagery is lost. Alternately, nylon enables the high-definition print, but does not possess a warm or cozy texture. Printing the collection on wool captures the best of both worlds.

design-middleeast.com

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DESIGN MIDDLE EAST

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DECEMBER 2020

The Digipop Collection consist of patterns that overlap and undulate; forms that cascade into waves or fragment into facets; and radiant colours that invoke a spectrum of emotions. The printed carpets range from bold, graphic, and iconic to subtle, illusory, and dynamic.

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Collaboration

“THE KNOWLEDGE, EXPERTISE, AND SKILL OF A DESIGNER WORKING ON YOUR BEHALF IN SELECTING THE FINE CARPET THAT IS THE RIGHT FIT FOR YOUR HOME AND PERSONAL STYLE IS AN EXTREMELY IMPORTANT ASPECT OF THE PROCESS.”

DESIGN MIDDLE EAST

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DECEMBER 2020

Alan Pourvakil, W Studio

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DECEMBER 2020

Characterised by a juxtaposition of form, colour, and patterns, as well as three-dimensional optical topographies, the carpets in the Digipop Collection could be used both as floor coverings or displayed as stunning acoustic wall art that immediately transforms any space.

DESIGN MIDDLE EAST

The collaboration with Karim Rashid was the latest example of the thought and design leadership W Studio has brought to the fine carpet industry for decades. Founded and led by Alan Pourvakil, W Studio is recognised by leading interior designers and architects who are the core of its business, as well as fine art enthusiasts who proudly display its workmanship and artistry in their homes and offices.

W Studio

design-middleeast.com

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Tips & tricks

EASY WAYS TO REFRESH YOUR HOME

DESIGN MIDDLE EAST

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DECEMBER 2020

We are spending more time at home now than ever before. It’s a good time to focus our time and energy on home improvement projects that can give your home a new vibe and update it to your current nesting needs. The team of designers at GDM Interiors spills the beans on easy home updates and additions that you can do yourself or get done through a contractor that won’t take longer than a day.

Set up a cosy nook If you are working from home, it’s a great idea to set up a designated workspace that is comfortable and functional. You can easily convert a corner of your living room into a cosy nook. All you need are a few shelves on a wall, a chair that is comfortable yet supports your frame enabling you to work for a long period of time. As a desk, you can use something that doubles up as a high table or console when you aren’t using it. Spruce up your home office with cushions, artwork and a rug to make it pretty.

design-middleeast.com

Give your bathroom a mini-makeover While you might not be able to fully revamp your bathroom without the help of an expert, a few aesthetic improvements can transform the space. Focus on a series of small upgrades that will boost the style and feel of your bathroom, like hanging a new mirror or updating vanity lighting.

Replace your hardware Swapping out old hardware can help breathe new life back into doors and Kitchen cabinets. Knobs may be a small

piece of hardware but they pack a lot of flares. For a more modern look, consider adding matte black hardware in geometric shapes or the on-trend brushed metal finish for a sophisticated look.

Most importantly, update your home around your current needs and preferences. Trends are ever-changing. Your home needs to grow on you and adapt to your requirements over the years.

Give good hygiene a hand Give good hygiene a hand

The fastest most energy efficient HEPA-filtered hand dryer1 The fastest most energy efficient HEPA-filtered hand dryer1

Sustainable design Sustainable design Straight line configuration Straight line configuration allows for simpler allows for simpler air air flowflow paths, meaning less energy paths, meaning less energy 3 3 . And efficient consumption . And efficient consumption aerodynamics means thethe aerodynamics means Dyson digital motor draws Dyson digital motor draws 4 4 upup to to 87% lessless energy than 87% energy than a warm airair hand dryer. a warm hand dryer.

Lowering costs to just $19/ Lowering costs to just $19/ 5 year to to runrun in Eco mode. year in Eco mode.5

User friendly User friendly Tested withstand realwashroom washroom Tested to to withstand real scenarios, durable designuses uses scenarios, thethe durable design ‘time of flight’ sensors thataccurately accurately ‘time of flight’ sensors that detect hands 0.25 secondstoto detect hands in in 0.25 seconds activate and reducewaiting waitingtime. time. activate airair and reduce is also quietest Airbladetotodate. date.22 It isItalso ourour quietest Airblade

HEPA filter

HEPA filter Fleece-lined glass fiber Fleece-lined glass fiber HEPA filter captures 99.95% 6 HEPA filter captures 99.95% of particles, including 6 ofbacteria particles, including and viruses, bacteria and viruses, air. from the washroom from the washroom air.

10 second dry time7 10 Ergonomic second drydrying time7 angle and Curved Blade™ Ergonomic dryingdesign angle follow and the curves of your hands to Curved Blade™ design follow remove water quickly, for the curves of your hands to fast, comfortable hand drying.

Dyson digital motor V4 Dyson digital motor V4 Using digital pulse technology, thepulse Dyson Using digital digital motor V4 technology, thespins Dyson up to 75,000 a digital motortimes V4 spins minute in Max mode. up to 75,000 times a

minute in Max mode.

remove water quickly, for fast, comfortable hand drying.

1

1

Dry time and energy consumption calculated for Max mode.

Dry time was determined using Dyson test method 769 based on NSF P335 to a measurement of 0.1g residual moisture.

Dry 2time and loudness energy consumption for Maxtomode.

Average (measured incalculated sones) compared Dyson Airblade™ hand dryers.

Dry 3time was determined using Dyson test method 769 based Compared with other Dyson airblade models. on NSF P335 to a measurement of 0.1g residual moisture.

4

Measured in Eco mode.

5

Average electricity price US$ 0.1/kWh for the US market, as of May 2019. For calculations visit www.dyson.ae/calcs.

2

Average loudness (measured in sones) compared to Dyson Airblade™ hand dryers.

3

Compared with other Dyson airblade models.

6

4 5

HEPA filter tested to EN1822-5, by an independent testing laboratory, under prescribed test conditions.

Measured in Eco mode.

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Dry time determined for Max mode using Dyson test method 769 based

Average electricity price US$ 0.1/kWh for the US market, as of May 2019. For calculations visit www.dyson.ae/calcs. on NSF P335 to a measurement of 0.1g residual moisture.

6

HEPA filter tested to EN1822-5, by an independent testing laboratory, under prescribed test conditions.

7

Dry time determined for Max mode using Dyson test method 769 based

Find out more 04 350 7877 Find out more dysonprofessionalmea@dyson.com 04 350 7877 www.Dyson.ae

dysonprofessionalmea@dyson.com www.Dyson.ae

on NSF P335 to a measurement of 0.1g residual moisture.

Dyson_Airblade_9kJ_275x205.indd 1

Dyson_Airblade_9kJ_275x205.indd 1

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Pick of the month

Classic!

Madras armchair is an elegant and sophisticated armchair, characterised by soft and harmonious lines, featuring the upholstery with Leroy fabric, a typical cashmere design and presented in a new colour: a warm and refined grey-beige shade. The leather belt is the contrasting decorative element that emphasises the harmony of the shapes, while the buckle with ETRO logo, in brass like the tips that add a note of shine to the whole, signs and seals the quality of the armchair.

DESIGN MIDDLE EAST

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DECEMBER 2020

Price: AED25,000 | Availability: www.etro.com

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