Design Middle East March 2019

Workspace Innovation

Office environment that improves wellness and productivity of employees

CHAIRING THE

CHANGE Samer Al Isis, CEO of Poltrona Frau GROUP ME, on the positioning of the brand, challenges in luxury retailing, and the launch of Cockpit Chair in collaboration with Ferrari

Top fit-out firms in the region!

They're leading all the way with their expert services and quality fit-out solutions

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March 2019

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CEO Wissam Younane wissam@bncpublishing.net Director Rabih Najm rabih@bncpublishing.net Group publishing director Joaquim D’Costa jo@bncpublishing.net +971 50 440 2706

Commercial director Delphene Fletcher delphene@bncpublishing.net +971 55 9910706

Business development director Rabih Naderi rabih.naderi@bncpublishing.net +966 50 328 9818

Editor Roma Arora roma@ bncpublishing.net

Art director Ifteqar Ahmed Syed

Welcome As Steve Jobs once quoted: “Design is not just what it looks like and feels like. Design is how it works.” Pretty deep but the fact is that a good design works and works for the betterment and wellness of the occupants. After writing about design for quite a while now and meeting some influential industry experts, I got all inspired and wanted to bring some design changes that cheers me up instantly. I decided to give a makeover to the cluttered and unutilised part of my living space, and that’s my humble balcony. Now recently, I have added some green creepers and a few manageable plants and honestly, this works. This little area has become my favourite and it makes me happy. Clearly, the design has its own way of cheering you up.

Another exciting event in my life is that we’ re inching towards our second edition of the Design Forum on March 20, 2019, at Fairmont The Palm. In case, you have not registered, please visit our website and reserve your seat. The March edition covers various aspects of design: On the cover, we have Samer Al Isis from Poltrona Frau Group ME, as he shares his vision for the high-end luxury brand and how he wants it to be the first choice of people in the region. In this issue, we are also presenting the ‘Top fit-out firms’ in the region, who’re contributing to the success of the design industry. Moving on to the feature of this month, it decodes the importance of workspace innovation and highlights the kind of offices we should have.

This time, I have all my eyes on this beautiful basin designed by Zaha Hadid Design for Spanish brand PORCELANOSA. The brand recently, launched its first showroom in Dubai on Sheikh Zayed Road.

Marketing manager Artenida Gjoni nida@bncpublishing.net Photographer Dhananjay Shekar Poojari

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Roma Arora

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March 2019

|5

Contents M A RCH 2019

18

IN THIS ISSUE‌

18

Cover Story

24

OP-ED

26

Interview

30

Fit-Out

44

Feature

52

Suppliers Focus

Samer Al Isis, CEO of Poltrona Frau Group ME, talks about the luxury brand, challenges, and the future plans

Gerard Evenden, Foster + Partners on sustainable designs

Jay Paschall from Baker Interiors Group shares his vision for the furniture brand

Top fit-out firms scripting success in the region

Flexible and collaborative workspaces are faring all the way

Leading paints suppliers talk about industry dynamics

REGULARS 5

26 52

Editor’s Note

12 Newsmakers 56 Wish List 58 Events 60 Pick of the Month

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March 2019

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MAR C H 20, 2019 FA I R M ONT T H E PALM, D U BAI The Design Forum 2019 is an exciting platform to trigger design conversations, interact with industry leaders and network amongst peers.

The forum will feature interactive panel discussions and presentations.

Tapping into the region’s current trends, the forum will include industry experts with their opinions on the topics which matter today: • How millennials’ approach to design is different from the previous generation?

• Are we aiming for human-centric designs?

• How healthcare design is more than just aesthetics?

• Striking a perfect balance between lighting and architecture To be part of this exciting event, contact us on the details listed below:

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NEWSMAKERS

1000 VASES exhibition comes to Dubai

The Spanish pavilion will focus on sharing technological and practical innovations

Following on from the first successful edition during Paris Design Week, 1000 VASES comes to Dubai for the first time. In collaboration with Meet My Project and TAM, an exhibition of a unique selection of vases will take place at Dubai Design District (d3) from March 19-25, 2019.

1000 VASES exhibition redefines the space and the very presentation of an object.

Here the vase: a functional, everyday object rises to the rank of fine-art design, thanks to the imagination of the artists. This medium is a perfect way to show the full diversity of the artistic scene today. During this edition the public will be invited to discover an exclusive collection of hand made designs by independent artists, made in multitude of materials, reflecting the individuality, sensitivity and the story of each designer.

Through a minimal scenography and with the support of d3, 1000 VASES brings together a large versatile collection of vases and makes exclusive designs available to buyers, design enthusiasts and to the general public.

Location: Dubai Design District (d3) Building no.7 Atrium.

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March 2019

Spanish Pavilion will create multi-purpose spaces The Spanish Pavilion will feature various multipurpose spaces that visitors can use to explore, sit, read, congregate or even rest. They will function like small urban squares with catering services and shops, where people can spend time and enjoy the amenities.

The exhibition area for Expo 2020 is designed to be a basement space, which will make use of the thermal and acoustic insulation that being underground provides. Both the open public spaces and the exhibition area will be connected via a large space where waiting will become part of entertainment.

The intention is to bring visitors together in a surprising, dynamic, and collaborative experience, to enjoy creative, scientific, technological, educational, artistic, and philosophical projects, all with a Spanish flair that will serve both as a model and an inspiration.

The Spanish Pavilion will help to raise awareness about and encourage, greater efficiency, energy saving, and resource management. It will not simply be an efficient building, it will be constructed with sustainable materials that will be showcased to the pavilion’s visitors and other users. The construction

materials will include wood, iron, and fabric that can be reused, and the pavilion’s conical shape will allow for increased airflow to keep it cool.

Located in Expo 2020’s Sustainability District, the pavilion aims to attract around 2.5mn visitors during the six months of the expo.

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The club will offer a diverse members' event program including talks, screenings, cultural events, workshops, and beyond

KOA launches Nasab, a members-only workspace and social club!

Property developer KOA has launched Dubai’s first membership-based workspace and social club called Nasab in Al Barari. Nasab members are part of a new breed of professionals who travel in style, appreciate upscale environments, work remotely and have a smaller division between their personal and professional lives.

Carefully planned over three floors of openair loft house architecture, Nasab offers a desire for exclusivity with a more relaxed atmosphere tailored to contemporary lifestyles. Nasab features private offices and open desk spaces meeting rooms, full office amenities and services, a photography studio, members-only fitness studio, a meditation room, high altitude studio, multiple indoor and outdoor event spaces three food and beverage outlets, a screening room, spa facilities, library, gallery space, and an event-friendly roof space with infinity pool.

Nasab is designed by award-winning Dubaibased architect firm, T.ZED Architects, with the interior design skillfully completed by British renowned interior designer Fran Hickman. As a

duo, the two powerful designers have created a space that seamlessly merges old with new, craftsmanship with striking modernity and innovation in design, the natural environment with urban life, a vibrant sense of culture and energy bringing comfort and inspiration to the workspace.

Founder and CEO of KOA, Mohammed bin Zaal, comments: "Our main aim throughout the development of Nasab has been to develop

a space where creatives, entrepreneurs and like-minded individuals have a place to set up homes-away-from-home. We believe balance is everything, that’s why wellness facilities and event spaces play an intimate part in our environment.

We wanted to create a space that works as a refuge where great things can happen for our members, a place in which they can effectively work as well as dine, attend events, meet like-minded individuals and form collaborations.�

March 2019

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NEWSMAKERS Bagel Yard project

by H2R Design

H2R Design uses greenery and wooden textures for the Bagel Yard project H2R Design completes Dubai’s first Bagel Yard outlet, Montreal’s renowned bagel concept. H2R Design has created a contemporary and naturally lit space adorned with a variety of vibrant greenery for contrast and texture. Upon entering the shop, guests can stimulate their senses with the delicious aroma of freshly-baked bagels hanging gracefully on the featured pegboard wall.

While the wall presents Instagram-worthy content for visitors to capture, H2R Design strategically included the feature to offer a space for the oven-baked bagels to cool

off on the brass hooks behind the counter.

Commenting on the project, the lead designers Husain Roomi, Hasan Roomi ,and Jacqui Shaddock expressed their vision for the project: “We were briefed with the task of creating a cosy and home-like destination for customers to fall in love with.

Given the intricate detail that is put into the bagel-making process, we wanted to represent this delicacy within the design of the space.

By creating a fresh, clean, and aesthetically appealing interior layout, we have proudly

created the new home for Montreal’s famous home-made bagels in the city of Dubai.”

Acrosss space, warm-coloured wooden textures have been cleverly placed within the floor and furniture panelling to symbolically represent the significance of the wood in making these distinct bagels. Interweaving the industrial metallic and copper materials within the counter tabletops, the utensil holders and table numbers, the design offers a traditional setting with the modern appeal to cater to all generations alike.

Teka launches IKNOB induction hob The premium kitchen brand, Teka has launched the most advanced concept of induction hob with absolute precision control called IKNOB. The induction hob is easy-to-use and is technologically advanced with the latest innovations. An independent programmer and display for each cooking zone allow the user to control the individual time and temperature. The ultra slim design

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March 2019

is another highlight of the IKNOB. The IKNOB model IT 6450 includes new serigraphy, cleaner, and more precise cooking zones.

Various other exciting features such as iQuick boiling, Keep Warm, Power Plus, and Stop&Go makes this kitchen appliance way ahead of others in this segment. The control panel is invisible until its backlit LEDs are activated by pressing the on/off sensor system.

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Designer Benjamin Hubert collaborates with Cosentino for Milan Design Week 2019 British industrial designer Benjamin Hubert, who has a design agency called ‘LAYER’ has teamed up with Cosentino to create a large architectural installation for Milan Design Week 2019. The fair would take place from April 8-14, 2019, in Milan. The iconic called Raytrace is an immersive, architectural installation showcasing Dekton product and its features such as strength, durability, and beauty.

Raytrace will feature a 25m long and 6m high triangular passage composed of Dekton ultracompact surface, which would be balanced on a single edge within a dark, atmospheric space.

Upon entering the passageway, a mesmerising caustic pattern slowly dances across the surface, emulating the refraction of light through water – evoking the serene feeling of being underwater.

As visitors walk through the passage, they become an integral part of the installation, as their shadows are cast against the structure’s surface.

Two mirrors at either end of the vault reflect the installation, creating the illusion of infinite space and offering glimpses of the caustic patterns playing out on the interior.

Hubert says: “The creation of Dekton is a highly technological process that emulates the metamorphic changes that naturally occur with stone.”

“The extraction of water using extreme heat and pressure throughout the manufacturing

Benjamin Hubert

process is what makes Dekton a durable material most suited for architecture. Raytrace is a direct response to this method - we take the idea of water and architecture, two integral themes in the conception of Dekton, and create an architectural structure, filled with an immersive caustic lighting effect – a powerful combination of architecture and nature,” Hubert elaborates further.

“This installation demonstrates the limitless

versatility of Dekton, hoping to inspire architects and designers with the beauty and technological qualities of the material,” says Santiago Alfonso, Vice President of marketing and communication at Cosentino Group.

Raytrace will be exhibited in the historical vaulted warehouses beneath Milan’s Central Train Station as part of the third edition of Ventura Centrale.

March 2019

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COVER STORY

POSITIVE ABOUT THE FUTURE: Samer Al Isis is working towards achieving the goals

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March 2019

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MAKING LUXURY A HOUSEHOLD NAME! In conversation with Samer Al Isis, CEO of Poltrona Frau Group ME, on increasing the brand’s reach, challenges of the luxury retailing industry, and the grand launch of Cockpit Chair in collaboration with Ferrari

By Roma Arora Photography: Dhananjay Shekar Poojari

T

he business of luxury is not an easy one and to be at the top of the game call for real commitment. A commitment to make a luxury brand a household name in the Middle East. This is the vision for Samer Al Isis, CEO of Poltrona Frau Group ME, an international leading high-end furniture brand. Al Isis is a highpowered, business-savvy corporate leader, with 20 years of experience in the industry both locally and regionally, and his forte lies in team development and strategic planning. He joined the luxury Italian brand in 2011 and over the years he has executed successful high-level tasks and major corporate decisions at top-tier institutions across the Middle East and Europe.

Throughout his career, Al Isis has remained passionate about luxury in all aspects and therefore he wants to make Poltrona Frau Group of brands a “household name”. The design enthusiasts and endusers are stressing upon quality and impeccable craftsmanship and Al Isis knows this is the USP

of Poltrona Frau Group of brands and he wants it to be the most-preferred brands in the Middle East. “Fundamentally, we spend most of our lives surrounded by design—at home, in the office, in the airport lounges, in the museums, etc. In the last 10-15 years, I have witnessed the evolution of taste in our region, from the baroque and rococo classic to modern and contemporary. In essence, furniture buyers for their homes or organisations have moved from over-the-top opulence to intrinsic luxury in the choice of material, quality of craftsmanship, and the excellence of industrial processes in manufacturing quality furniture. This works in our favour as we are known for our superior quality products.”

Al Isis wants the brands to reach out to a wide section of the market and he is taking the right steps forward. Recently, Poltrona Frau and Ferrari launched a limited edition Cockpit Chair that brings together imaginations and industrial philosophies of two Italian brands. The grand launch was attended by the crème de la crème of the design industry.

March 2019

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COVER STORY

Poltrona Frau has for long upholstered the interiors of Ferrari cars and now this was another challenging task for the Tolentino-based furniture manufacturer. “The Cockpit Chair is a result of years of close collaboration between both the brands. For decades, Poltrona Frau has been manufacturing the interiors of Ferrari cars as well as Ferrari showrooms worldwide. The Cockpit is the embodiment of what a cult brand represents: a chair in which the owner feels as if he or she is sitting in a Ferrari car seat. Since our launch event in February 2019, we have been receiving enquiries about colour customisation and firm orders. The typical owner of the Cockpit Chair is a 35-45-yearold Ferrari car male owners.”

The armchair has an architectural and modular

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March 2019

There are some good brands out in the market but our strength in addition to the top brands we represent is the quality, durability, and the level of our white-glove service.

– Samer Al Isis

structure and offers expansion possibilities. For the moment two versions are available, the President and the Executive. Both comprise a reclining base and seat, integrated with two different backrests.

The President is the managerial model with a high backrest that offers generous support for the top half of the body and which is inspired by the ergonomics of competitive racing seats.

The Executive model, a chair that adapts to all

work contexts has a deliberately low and narrow backrest to ensure freedom of movement.

The furniture retail industry is a competitive place and with a great number of international brands coming into the region. What gives Poltrona Frau Group of brands an edge over the other brands? Al Isis says: “Our brands are timeless and appeals to the international, well-travelled, and highly cultured clients. Of course, there

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are some good brands out in the market but our strength in addition to the top brands we represent is the quality, durability, and the level of our white-glove service.�

Poltrona Frau Group has a quite diverse clientele like homeowners of high-value properties, government entities, cultural venues, design-oriented hospitality properties, the group of family-owned or multinational companies, for their executive offices, amongst others. "For us, the most important thing is the general appreciation for good design, high-quality furniture, and the cultural shift from tolerating and accepting to rejecting unauthorised reproductions of copyrighted furniture design,� says Al Isis.

MOMENT OF PRIDE: Al Isis with the Cockpit Chair

March 2019

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COVER STORY Chic and contemporary furniture

by Poltrona Frau

With e-commerce coming out to be a big knock out the winner, it has clearly shaken up the morale of the brick and mortar showrooms. Are these online platforms any threat to luxury brands? Al Isis answers in support of the tangible showrooms: “In the highend design furniture industry, digital platforms still act as online catalogues of several brands and products. For individuals, the act of buying comes only after physically experiencing the product and interacting with the sales and design team to get better customer service, especially locally. For corporate buyers, with attention to the commercial side of the transaction, dealing with a local trusted company, with better commercial terms and greater attention to the client is the key.”

With the retail market industry going through an overall rough patch, Al Isis’ mantra for success is not just based on the numbers. He says: “On a local level, we have had a successful 2018. The brand performed very well globally. The year 2019 is very promising too with solid projects backlog and a strong pipeline. For me, success means being honest with yourself, knowing your strengths and building on them, identifying your weaknesses, and improving or eliminating them” Al Isis has all praise for Dubai and how the design industry has evolved and matured over the period of time. The UAE is a regional leader when it comes to all things design, be it graphics, interiors, or furniture.

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March 2019

The continuance of the price gap between unbranded and branded products keep growing high, this will definitely have a negative impact on luxury retailing industry.

–Samer Al Isis

Al Isis believes: “In our business, the general taste for furniture design is driven by the architects and designers who present to their clients with the right furniture solution, aesthetically, and practically. Dubai, in particular, is becoming a true regional beacon of design innovation and we are very lucky to be based in this dynamic city.”

But Al Isis can also sense the challenges which luxury retailing Industry will go through in the coming few years and it won’t be an easy road to travel. Al Isis delves in some deep thoughts and says: “There will be various challenges to place our attention on like millennial price sensitivity and how consumers are already increasingly willing to pay for brands that offer distinguishing value.

Also, the continuance of the price gap between

unbranded and branded products keep growing high, this will definitely have a negative impact on luxury retailing industry and last but not the least, expansion of the parallel market that diverts goods to unauthorised sales channels.”

But clearly, success comes after one conquers the biggest obstacles and Al Isis is ready to take on the challenges and turn them into achievements.

“By leveraging the various strengths of our group, my vision for the coming five years is to set Poltrona Frau Group ME as a regional benchmark for the design, elegance, and excellence of Italianmade furniture. Our aim is to position this brand as the first choice for people and companies seeking luxury in their residential and commercial spaces in the Middle East,” signs off Al Isis.

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OP-ED Last month, Foster + Partners hosted an exhibition—“The Art of Sustainability" at Dubai Design District

Saving the world with

sustainable

designs!

Gerard Evenden, senior executive partner and head of studio at Foster + Partners, on how the only workable strategy to protect future generations is to have effective sustainable designs

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March 2019

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S

ustainability in the built environment requires sustainable design which needs to address multiple and intertwined issues – environmental, economic, and social. Environmentally, the stark reality of climate change and the creation of environmental problems means the pursuit of sustainability and mitigating the widespread impacts of our current way of life is an urgent objective for humanity.

The challenge of sustainability The building industry has a substantial role to play. According to the UN, the construction and operation of buildings today accounts for around 40% of energy-related carbon dioxide emissions worldwide. The International Energy Agency has stated that in order to avoid dangerous levels of climate change, all future infrastructure – including cities, buildings, power stations, industries, and agriculture needs to be designed to be low carbon.

The impacts of climatic change will be felt strongly in the Middle East. Water stress and extreme temperatures will become more intense, surpassing even the record-setting levels we see today.

Tackling the problem Both globally and regionally, frameworks and policies exist to help mitigate the effects of climate change. But technologists, architects, urban designers, planners, and their clients also have a role to help develop the strategies that address the climate challenge and to find tangible and practical ways to bring about change.

A well-designed urban environment that makes use of the latest technologies to use energy efficiently, is generated through sustainable means and uses fewer, and less carbon-intensive materials can tackle emissions – all while creating an environment that is geared towards the occupant's comfort and social sustainability. Honed design methods that include learning from vernacular traditions and examining topography and local climate can be extended to address the ecological and infrastructure challenges that face us globally.

Following this route also offers a means of economic diversification for the Middle East, reducing reliance on oil reserves for growth.

Supplying affordable, good quality low-carbon housing while supporting emerging areas like hightech manufacturing can provide new jobs while simultaneously addressing climate change.

Use of right materials The materials chosen for a given project are essential for regulating temperature in a sustainable

The impacts of climatic change will be felt strongly in the Middle East.

Water stress and extreme temperatures will become more intense, surpassing even the record-setting levels we see today.

way and can have a significant impact on its overall ecological footprint. Material sourcing is an important consideration – local materials or suppliers should be prioritised to reduce carbon content. And it is important that developments are designed to use as few materials as possible and do more with less.

Using alternatives for concrete rather than relying on typical Portland cement can significantly lower carbon footprints. Desert sand is typically too smooth to be used to make concrete, but by adding graphene this local resource can be utilised – which would avoid the need to transport sand from overseas. Utilising treated wastewater in the

Gerard Evenden

curing process can also lower the environmental footprint of concrete.

Dubai has ambitious goals for 3D printing.

His Highness Sheikh Mohammed bin Rashid Al Maktoum has recently launched the Dubai 3D Printing Strategy, which aims for every new building in the city to be 25% 3D printed by 2025. As well as tapping into a new global market, this strategy could be fundamental in helping use fewer materials in the construction of new buildings, particularly through increasing construction efficiencies and reducing waste in the construction process. It is important that we recognise the urgent need to bring about change now. We are the last generation that can reverse the effects of climate change and we owe it to our future generations to make every effort to do so. Designing modern, technically enhanced environments that are truly sustainable – in every sense of the word is the only workable strategy.

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INTERVIEW

Jay Paschall

Looking into the

future!

Jay Paschall, senior vice president, Baker Interiors Group, on what makes the brand standout from the competition and his plans for the future Photography: Dhananjay Shekar Poojari

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March 2019

How is Baker placed in the Middle East region?

I am very happy with the response Baker is getting from this region. We have a mono brand branch at Dubai Design District (d3) and we have another showroom in the emirates as well. Recently, we have opened a large mono branch in Bahrain. In this part of the world what I have realised is that mono branches work really well. One of the challenges of my job is that the US is a very different model from Asia and the Middle East. In the US, people are reluctant to do the mono brand stores as they want more variety and the market is differently

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competitive. A good retail store is the US typically carries as many as 30-40 brands, but I guess that’s the nature of that landscape. But I do wonder how these stores focus on such a wide number of brands.

Is this your maiden trip to UAE and what do you feel about the luxury home segment here?

It’s my first trip to Dubai and I can clearly say that’s it a wonderful place to do business. I think our mono branch at d3 is one of the prettiest and well-put-together showrooms that I have come across. I am happy to be working with our team

at Iconic Home in Dubai who are responsible for managing this store so amazingly well.

What is the USP of this American brand?

This is our 129th year in the industry and our focus has always been quality, design, and craftsmanship. For us, attention to detail and getting the proportions right is a significant part of what we do. We collaborate with a lot of international designers such as Jacques Garcia, Laura Kirar, Jean-Louis Deniot, and Barbara Barry and this gives us a competitive edge over other brands too.

What is the way to succeed in this competitive market full of e-commerce websites and start-ups?

There is always a need and want to buy original products, people who want classy and longlasting things; they will choose a reliable brand. A lot of start-ups try to copy a classy piece and sell it at a cheaper price, but that cannot go on forever.

Many start-ups are narrowly focussed; they just deal with sofas, lights, or just beds. But we offer complete range of products for living room, bedroom, dining, offices and accessories too. We want to lead and not follow. What I think about

March 2019

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INTERVIEW

e-commerce websites is that it’s a great medium to buy a lot of stuff but not luxury furniture. If I am spending a part of my savings on a piece of furniture, I would like to touch, feel, check the finishing, and sit on it before shelling out the hard-earned money. On the internet, it’s fine to put the images and tell your story but we still need tangible showrooms. That’s why we give a lot of significance to the brick and mortar stores.

What are the challenges you often come across in this business?

One of the single biggest challenges is the delivery of our products and to transport them from one end to another. Most of our history included getting the goods from North Carolina to Texas, or to New York but not to Dubai or any other faraway destination, it’s a task. You need special care to handle and assemble the products.

Is there anything new you want to bring to the table?

Because we belong to the design industry, things do change like fashion here with a new collection every year, it creates a buzz and excites people

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March 2019

BUILDING THE BRAND: Joseph Talj (left), managing partner at Iconic Home with Jay Paschall, senior vice president at Baker Interiors Group

about the brand. But with iconic brands, there’s a key element in their design, which runs across all the collections year after year. I want to bring that aspect of trademark to Baker as well. Be it the traditional reproduction or any other designer’s collection piece at our showroom, there should be a common thread that is visible in each design and becomes a part of our characteristics so that people can instantly recognise that it’s a Baker product.

on colours apart from the neutrals we do. People enjoy and get inspired by bright pieces. I also think that a mid-range brand, which caters to a lot more people, would be a good idea. The Milling Road brand, which comes under Baker, is little less expensive and we will work more on it so that it can bridge a gap between the designer and retail market. In order to achieve this in future, we have to focus on simple designs with the same Baker quality. Also, we might participate in more trade shows, the idea What are the plans for the is to reach out to more people and make them future?

I guess in the future, our focus should be more understand what we do and how we do.

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FIT-OUT

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FIT-OUT FIRMS AT THE FOREFRONT

Fit-out is a term used to describe the process of making interior spaces suitable for occupation. Clearly, they’re the backbone of the design sector and field filled with massive competition. According to a market report by Ventures Onsite in 2018, ‘the interior fit-out market in the UAE is one of the GCC’s fastest growing industries and is expected to be worth $973mn by 2022’. The report explains that the growth in the UAE market is attributed to a booming commercial sector and a rising number of hospitals, retail, and residential projects in the country. Design Middle East has put together a list featuring the leading fit-out firms in the region based on their projects, accomplishments, and future plans

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March 2019

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Saad Moaswes

BOND INTERIORS

Known to be one of the largest fit-out companies in the region, Bond Interiors has always been dedicated to the highest quality in interior contracting, furniture manufacturing, and joinery works since 1986. With over 2,000 employees and 550,000sqft of sustainable purpose-built inhouse production facilities such a joinery, glass works, MEP, solid surface, metal works, upholstery, signage, and civil works; Bond Interiors has had the advantage of achieving high standards of workmanship, quality and on-time project handovers in the sectors of hospitality, retail, F&B, healthcare, aviation, corporate, and banking.

Headed by Saad Moaswes who is the managing director and founder, the company has expanded across seven different international locations— Dubai, Abu Dhabi, Sharjah, Philippines, India, China, and Italy.

“Prioritising employee welfare and pioneering in the implementation of the latest in fabrication technology, are some of the key factors that has played a vital role in building Bond Interiors from within and beyond. This has helped our company in developing long-term relationships with a broad range of blue chip clients by demonstrating best fit-out practices and driving innovative construction solutions,” shares Moaswes.

With Expo 2020 less than 18 months

Bond Interiors provided the complete fit-out of 46 suites at Jumeirah Beach Hotel

Government Services Office, DIFC

away, a huge surge in projects across all sectors is expected and Bond Interiors is well equipped to accommodate the influx with an in-house expansion that has been strategically implemented over the last few years. With the successful handover of the newly refurbished iconic Jumeirah Beach Hotel

and the recent awarding of two new iconic luxury five-star hotel projects on The Palm and in Business Bay, Bond Interiors is confident that the Expo 2020 will encourage more such projects thus bringing about an overall growth across the industry, economy, and the whole regional infrastructure.

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FIT-OUT S&T Interiors & Contracting executed fit-outs of guest rooms and public areas for Shangri-La Hotel, Bengaluru

Anantara Al Jabal Al Akhdar in Oman

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S&T's waterfront project in Muscat

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T P Sanjaya Sarathy

S&T INTERIORS & CONTRACTING

S&T Interiors & Contracting carried out the fit-out works for theLapita Hotel, Dubai Parks & Resorts

Established in Oman in 1977, S&T Interiors & Contracting specialises in civil construction, MEP, interior fit-out, FF&E, and project supplies.

Spearheaded by T P Sanjaya Sarathy, Group CEO of S&T Interiors & Contracting, Real Estate and Marble and K S Ravikumar, executive director for International Operations, the company is reaching a new height of success. Now, S&T operates across 10 countries in the Middle East, UK, Europe, and Asia.

S&T has executed over 150 landmark projects worldwide. Their 25,000sqm factory in Oman is one of the largest joinery production facilities in Muscat and is equipped with advanced CNC machines and ancillary equipment. S&T’s dedicated Centre of Excellence (COE) in India is a premium cloud-based engineering (CAD and BIM) outsourcing technology-driven centre with 100+ professionals. The COE is now gearing up to establish advanced AEC services for the industry.

The company’s new brand identity and positioning is in sync with S&T’s belief to take the organisation forward to become one of the top five global brands in its industry.

This dynamic contracting company plans to enter the Saudi Arabia and Bahrain market in 2019 with a mission to take on some challenging projects and deliver them successfully. Also, as a part of their expansion plan, S&T wants a strategic alliance to undertake iconic projects in the South Asia region.

With the Expo 2020 round the corner, UAE will set new standards on smart and sustainable cities, which will be a significant change for the construction industry and will provide momentum to their business in the region. The grand event is designed as a gateway to the emerging markets; it will be an opportunity for S&T to exhibit themselves

K S Ravikumar

as a global company with a focus on South Asia. In the near future, S&T will also set-up their second factory in South Asia to cater to emerging markets.

The team of 5,000+ committed professionals and skilled craftsmen managing a wide spectrum of activities to offer a variety of world-class products at the best value without compromising on quality has made S&T a leading player in this business. They have an impressive portfolio of hospitality projects.

S&T worked for the prestigious Anantara Al Jabal Al Akhdar in Oman and provided turnkey construction and high-end joinery, and gypsum works for the resort. The project was successfully handed over in August 2016. Kempinski, W Hotel, Hilton Garden Inn, NBO HQ, and Sundus Rotana are among some of the recent projects executed in Muscat.

S&T was a key player in creating international quality finishes for the Mövenpick Hotel, Colombo in Sri Lanka. It is the first five-star international hotel launched after 25 years in the country. The scope of work included fit-out package for Mövenpick’s 219 guest rooms including the presidential suite and public areas comprising of three restaurants, seven lounges/bars, rooftop, gym, spa, and banquet areas.

Other noteworthy projects include Al Bustan Palace Hotel, Muscat; Lapita Hotel, Dubai Parks & Resorts; Dubai International Airport; Sheraton Grand, Bengaluru, India amongst others.

S&T has some strong projects in the pipeline where they are demonstrating their comprehensive range of services, products, and solutions. This includes the waterfront project in Muscat, it’s a mixed-use retail and commercial development; The Royal Atlantis Resorts & Residences, Dubai; Fairmont, Abu Dhabi; The Address, Fujairah; The Palm Tower, Dubai; Crowne Plaza, Dubai; Novo & Cineplex cinemas, Muscat; and Ritz Carlton, Mumbai, India.

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FIT-OUT

W Residences Palm Jumeirah project by Depa Interiors

DEPA INTERIORS Depa Interiors has delivered projects in 43 countries and its superior workmanship and stateof-the-art manufacturing facilities in Germany, Singapore, Egypt, UAE, Malaysia, and China has made it an ideal interior fit-out partner of choice for over 20 years.

Abdoullah Albizreh is the director at Depa Interiors and under his leadership, the company has executed a series of successful projects. In this region, Depa has delivered some of the iconic projects such as Burj Al Arab, Burj Khalifa, Atlantis the Palm, and Dubai Opera House. The company continues to work with industry-leading firms such as Zaha Hadid Architects. Depa has recently completed the King Abdullah Petroleum Studies and Research Center (KAPSARC) in Saudi Arabia, in addition to securing a new project there with a reputed architecture firm. Depa has also been

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Kempinski Hotel, Dubai

appointed for a project in Dubai with well-known architects Santiago Calatrava. The technical requirements of these complex projects play to Depa’s strength in BIM engineering and project management. Depa is a publicly-listed company and employs thousands of people worldwide.

The company also has expertise in social and transport infrastructure interior solutions; it has recently won three new projects for Expo 2020, Riyadh Metro, and a new airport fit-out. Depa announced record profits for FY17 with a net profit of AED153.6mn and revenue of AED1.8bn.

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A&T GROUP INTERIORS Established in 2009, A&T Group Interiors was founded by Tareq Khalafawi, CEO and co-founder and has built a solid and diverse client base, as well as a robust portfolio of successful projects – including hotels, leisure and entertainment parks, retail stores, restaurants, and various commercial spaces in Dubai and the rest of GCC. A&T Group Interiors has delivered many high-profile hospitality projects, including The Fish House and Pierre's Bistro and Bar at the InterContinental, Dubai Festival City; LIMA, one of Dubai's finest Peruvian restaurants, TORO + KO, Farzi Cafe, L'ETO, an established chain of high-class cafes and

patisseries from London, and many more. Some of the exciting projects in the pipeline are Catch22, a project in Riyadh with the AMJ Investments, smart medical center in Dubai, etc. A&T Group Interiors also expects to see an increase in construction and investment activity in Dubai and Abu Dhabi.

As such, their main focus during the coming 12 months will be to further grow a balanced portfolio of projects with a strategic mix of shortterm, fast-track developments with durations ranging from three to four months to long-term mega developments, with durations ranging from eight to sixteen months.

Tareq Khalafawi

ABANOS head office

Kamal Farah

ABANOS INTERIOR FIT-OUT & JOINERY Abanos’ track record of delivering high-quality and tailor-made projects, all fabricated at its stateof-the-art production facilities makes it one of the most respectable firms in the region. Established in 1985, the company has expanded steadily since its early days, now operating throughout the UAE and GCC markets and employing over 1,500 dedicated people – all hand-selected from various parts of the world. Kamal Farah is the CEO of Abanos.

The firm’s latest projects include Hyati Residence,

the Royal Atlantis Staff Accommodation, the Art Center Mall, Etihad Museum, Dubai Wharf, and Dubai Design Distrcit.

The Expo Village, Hyati Avenue, Mohammed Bin Rashid Library Auditorium, Mirdif Hills, Rawda and UNA Apartments, Mulberry, Park Ridge the Address Hotel and the Opera Grand Tower are some of Abanos’ significant ongoing projects.

Abanos is expanding its 21,000sqm warehousing and manufacturing facilities, furthermore at the Jebel Ali Industrial Area. The firm has increased its revenue by 50% for the year of 2018 in comparison to 2017.

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FIT-OUT

Deliveroo project by Summertown Interiors

SUMMERTOWN INTERIORS For over 20 Years, Summertown Interiors has been delivering superior quality interior fitout solutions in the UAE. Reputed for its green expertise, the company specialises in sustainable commercial office, healthcare, and education projects for global Fortune 500 companies and government entities.

Summertown was the first fit-out contractor in the UAE to occupy LEED (Leadership in Energy and Environmental Design) Gold certified interiors at its Dubai headquarters and has subsequently achieved LEED Gold certification for its existing building, operations, and maintenance (LEED EBOM).

Led by Marcos Bish, managing director and headquartered in Dubai, Summertown Interiors employs 124 people. The company’s focus is on commercial interior projects in both Dubai and Abu Dhabi but has global reach through its partnership with The United Workplace, an alliance network of like-minded businesses around the world sharing a passion for the workplace—inspiring design, innovation, and a culture of collaboration.

In 2018, Summertown delivered a wide

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Marcos Bish

Functional and practical workplace for TMF Group

spectrum of commercial interior projects including the Mediclinic Dialysis Unit fit-out, a new canteen for Daimler, and the recently completed office fit-out for Dubai Tourism (DTCM) designed by Eight Inc. that is aiming to be LEED certified. The company also delivered several new commercial offices in Dubai for TMF Group, a global independent professional services provider and a new headquarters for British online food delivery company Deliveroo.

Summertown interiors’ are working on some exciting commissions, which includes several large projects for global multinational companies, two embassies, and key UAE government departments.

As an early adopter of ‘green thinking’, Summertown Interiors’ 2017/18 Sustainability Report shows that the construction materials used by them met 36.4% of the company’s sustainability criteria compared to last year’s 33.1%. This 3.3% improvement surpassed its annual target of 35%.

Summertown Interiors is also officially WELLregistered to pursue WELL Certification for its own office interiors in Dubai, with the aim to gain certification in the 2019-20 financial year. WELL Certification is administered by the International WELL Building Institute (IWBI) and is the premier building standard focussed on enhancing people’s health and wellness throughout the buildings.

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FIT-OUT

AL SHAFAR INTERIORS (ASI) Al Shafar Interiors (ASI) provides sophisticated finishes and made-to-measure products for different project sectors. The company's philosophy combines quality and aesthetics with 22 years of experience in planning design and construction process. Dimitri Papakonstantinou was appointed MD to lead ASI, the interiors arm of the construction conglomerate ASGC, in October 2018.

They’re due to start working on the Sustainability Pavilion with the parent company ASGC nearing completion of the structural works and getting ready for the fit-out. Aside from the works in the Sustainability Pavilion, the company is extremely excited and focussed on national pavilions in the Expo 2020. They have set-up internally a team, which is concentrating on Expo 2020 works including individuals with previous expo and big events’ experience.

Sustainable growth is at the core of ASI. They’re also forecasting and planning for significant growth over the next 3-5 years as a business and has a robust strategy in place to achieve this.

Bluewaters Residential project by ASI

Dimitri Papakonstantinou

MBC Studios, Dubai

Formula E, Emotion Structure in Riyadh, KSA

ZEN STUDIO Zen Studio is a fit-out turnkey solution company based in Dubai, UAE and is establishing a new office in Riyadh, Saudi Arabia. They offer various solutions from designing of the interiors to finishing of the furniture. Company is handled by

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Qiddiya Phase 1, Riyadh, KSA

Tarek Hury, senior interior designer and by a well experienced team in the region.

The team at Zen Studio believes in getting involved in all the activities of the project, executing the contracts on time, and within the budget. They also offer a complete range of services that include consultancy, designing,

space planning, supervision, and contracting. Zen Studio specialises in commercial, residential, and hospitality projects. The latest projects completed

by Zen Studio include Qiddiya project and Formula E Project in Riyadh, KSA. Zen Studio is also working on Qiddiya Phase II and mobilising for a new VVIP event in Riyadh.

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ALEC FITOUT' scope of work included procurement, supply, logistics, and installation of the complete FF&E for the Bulgari Resort Hotel project in Dubai

ALEC FITOUT Laurent Farge has been the general manager of ALEC FITOUT since its establishment in 2009. Over the period of time, ALEC FITOUT has completed several iconic fit-out and refurbishment projects for a selection of repeat clientele including Meraas, Emaar, DAEP, Jumeirah, One&Only to name a few.

The firm has recently delivered the fit-out for the Luxury Hotel on Bluewaters and is currently completing the five-star property— Waldorf Astoria DIFC Hotel, which covers 35,000sqm, with a scope of works of completion from shell and core including all fit-out, MEP, FF&E, IT/AV, and specialist equipment.

The latest projects also include delivery of fit-out at the luxury hospitality and residential development Skyviews located close to Burj Khalifa in Downtown Dubai. Another major project for ALEC FITOUT team is the complete fit-out of the

Bluewaters Luxury Hotel

three-tower Marina Gate development in Dubai Marina. The project includes for over 1,000 units – including apartments, villas, and penthouses with third tower to be operated by Jumeirah Living.

With an annual turnover of AED600mn+, the leading fit-out company also provides build to completion of niche construction projects ALEC FITOUT’s team is currently in advanced stages of delivery for 6,000sqm luxury residential villas in Emirates Hills, where the scope of work included structural, MEP, and fit-out works. ALEC

Laurent Farge

FITOUT is busy with a variety of commercial and retail projects as well including a large package at Al Maryah Central Mall in Abu Dhabi.

ALEC FITOUT’s project in the pipeline includes build to completion of international pavilions as well as specialist pavilion fit-outs at Expo 2020.

In terms of geographic expansion, ALEC FITOUT is expanding its presence in Saudi Arabia as the region offers them opportunities due to the demand for the consistent delivery of high-quality large-scale fit-out solutions.

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FIT-OUT

Aji Club Vista Mare project in Palm Jumeirah by GDM Interiors

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Vishal Motwani

Magic Planet

GDM INTERIORS For over four decades, GDM Interiors has not just been a witness to the dynamic evolution of the fitout industry in the UAE, but also has contributed to this growing landscape. A leading interior fitout company and specialist joinery manufacturers, GDM Interiors has been providing the clients with a comprehensive turkey interior solutions for spaces from designing to execution and every step in between.

Helmed by Vishal Motwani, managing director of GDM Interiors; the company has witnessed a tremendous growth from its humble beginnings in 1988 to an ultra-modern factory spread over 40,000sqft with a professional and dedicated team of over 100 employees. The company's technical designers and engineers have a vast knowledge of managing complex projects and still ensure delivery on time. The passionate and highly skilled team of the GDM family is the asset and the key to what they are today.

Motwani believes: “It takes vision, creativity, and a sense of innovation to create something that gives people a new experience as soon as they walk through the door. We are only able to achieve this amalgamation of technology, experience, and commitment towards excellence. And we must be doing something right for the customers to keep on giving us repeat business”.

Right from understanding the design, to sharing the blueprint; from procurement of raw materials to manpower management; from maintaining high standards of quality control to delivering the finished projects on time, GDM Interiors has delivered all its projects with panache and expertise.

During the course of this commendable journey, they have curated a diversified portfolio of prestigious clients across F&B, hospitality and leisure, retail, and commercial sectors amidst others. Some of the projects that showcases the offerings of GDM Interiors is the sophisticated and premium perfume store—Roger and Gallet in Citywalk, the luxurious Sensasia Spa in Golden Mile, Safari Jewels showroom, and the visually delightful Aji Club Vista Mare in Palm Jumeirah.

They are currently busy transforming the spaces of The Nail Spa in DIFC, Kanz Jewellers, Marquee DIFC, Hamac—Jumeirah Beach Hotel. Some of the other exciting projects in the pipeline for the coming months are in Dubai Mall, DIFC, Mall of the Emirates, and other areas in UAE. With the focussed approach on delivering excellence and exceeding customers’ expectations, the brand has earned the faith and trust of the clients, who love to partner with GDM Interiors for multiple projects. It is this trust that paves the way of referrals of future clients for GDM Interiors and accelerates the growth rate.

GDM Interiors aims to expand the footprints to other countries in South East Asia and the MENA region as well. This is in alignment with the objective of growing from 20mn turnover to 50mn turnover by 2020 and doubling its employee strength.

“Our achievement is rooted to our investment in technology coupled with our investment in our highly-qualified and experienced team members,” says Motwani. While design trends keep changing every season and new materials keep coming into the limelight, the challenge is to stay tuned to the details. “After all when you pay attention to the details, the big picture will take care of itself,” emphasises Motwani.

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FIT-OUT GAIA Dubai's fit-out by FINASI is inspired by the Mediterranean culture

FINASI FINASI, part of Gargash Group, was founded in Italy in 1969. The twin brothers Ahmed and Hisham A Sultan expanded the family business and set-up the Dubai office 10 years ago as a retail shop. Over the course of the last seven years, FINASI has changed its identity to that of

Ahmed and Hisham A Sultan

a fully integrated turnkey solution provider in the interiors and medical fields. The first major contract in terms of wardrobes and kitchens was the Daman building, completed with Molteni&C wardrobes and Dada kitchens. In the residential sector, significant projects have included M.State villas at the tip of frond M on Palm Jumeirah.

These were ultra-high-end luxury villas. They

have also done the fit-out for many F&B clients such as Cipriani, Weslodge, Hotel Cartagena, Scalini, and Gaia.

In 2018, FINASI has acquired a majority stake in SMART IDEA Carpentry. This state-of-the-art joinery facility located in Dubai Investment Park (DIP) will enable to provide high-quality millworks to the clients.

DUFIT INTERIORS Based in Beirut, DUFIT Interiors, which is a division of the Erga Group, launched its Dubai office in 2011 to meet the demand for aesthetically and operationally superior design solutions in a vibrant, and burgeoning market. Dufit Interior’s managing director, Elio Gebrayel is the force behind this dynamic company, which has worked with big giants in the region like Nakheel, Emaar, and ELR to name a few. The latest projects include refurbishment of Ayoush CafÊ on Sheikh Zayed Road and the complete fit-out works of URBAN DELI, an urban eatery, and more projects to come for the second quarter of the year. DUFIT Interiors provide various services, which includes interior design, turnkey solutions, MEP, joinery, and more.

They specialise in servicing a diverse array of industries that impact every aspect of our daily lives like hospitality, retail, healthcare, commercial, residential, and education sector.

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Le Cercle showroom by DUFIT Interiors on Jumeirah Beach Road

Elio Gebrayel

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Tigerspike office

XWORKS INTERIORS Established in 2009, Xworks Interiors offers full turnkey and quality workplace solutions. Soren Kraen, executive director at Xworks leads the first company in the UAE to achieve the WELL Gold

Cannon Middle East office

by Xworks Interiors

accreditation for their own workplace. Kraen and is his team supports the human-centric design approach that has enabled them to work for a number of international and global customers, enhancing their productivity through thoughtful and holistic workplace design solutions. Some of

their successful office projects are for clients such as Cannon Middle East, Shelg Drilling, Orangebox, Bridgestone, Haworth Middle East, Zaha Hadid Architects, amongst others. that impact every aspect of our daily lives like hospitality, retail, healthcare, commercial, residential, and education sector.

DRAW LINK GROUP

Daousser Chennoufi

Roberto's restaurant

Offering a comprehensive, personalised, and bespoke service, Draw Link Group is an international architecture, interior design consultancy, and fit-out firm specialising in hospitality, F&B, and high-end residential projects.

In 2006, Draw Link Group started its journey in Dubai, concentrating on creating a new lifestyle through the innovative vision of design and architecture. Daousser Chennoufi is the CEO and principal of the Draw Link Group and the firm has its branches in Tunisia, Greece, and China, developing iconic and distinct projects. Some of their noteworthy projects are Roberto’s Restaurant in DIFC, URBAN bistro in Media City, Marina Social and The Social Room at Intercontinental Dubai Marina Hotel & Apartments, and more. The firm wants to continue expanding all over the world with a particular focus in Sub-Saharan, Central, and North Africa.

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FEATURE

This is how

new-age offices How clever designs, furniture, and layouts meet modern needs that are changing the entire workspace culture for good

By Roma Arora

should be!

Bosse Human Space Cube 4.0

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Agile meeting table by Schiavello available at OFIS

Y

esteryear’s boring and cubical offices are disappearing, giving room to open-plan setting and collaborative environment that encourages communication. The new generation of employees wants exciting offices that are colourful, flexible, functional, and ooze cool vibes. There has been a shift in what people define as a workspace.

As technology has encouraged flexibility and connectivity from anywhere in the world, the traditional 9-5 office rules no longer apply. With these constant changes to the way we work, will offices still exist in 50 years’ time?

Employee’s well-being is the main concern!

Designer and manufacturer of high-end modular furniture brand, USM has been working with UNStudio’s Futures team to explore the shifting boundaries between work and domesticity, now and in the future. USM also collaborated with WorkHouse last year. WorkHouse is a speculative laboratory where the invention and articulation of new models of work is explored and experimented with by participants. Based on this experience, the participants formulated new working models with the goal of finding out how the design will provide

future solutions for new forms of organisation and the demands of the working world.

Eric Berchtold, director Middle East & Africa, USM, says: “The office is often the place that an individual spends most of their time outside of the home. For this reason, it’s to the benefit of an employer to create a space that emulates the elements required for the health and wellbeing of each individual. An example of product development with the health of the user in mind is the USM Kitos Tables. Mechanically height adjustable, these tables are unique and faster than any other electrically adjustable table, allowing users to stand or sit depending on individual preference and encourage movement throughout the day.”

Headquartered in the UAE and a subsidiary of ASGC Group, ASI delivers turnkey fitout solutions across the UAE. Dimitri Papakonstantinou, managing director at ASI shares his views: “There are some design trends that have proven their effectiveness and resulted in the well-being of employees. You can see that in real estate development, there is a focus on common areas, and it is the same inside the offices. Offices have more and more common areas where people can gather into

Ali Maarrawi, OFIS

work together or even individually, with the setting of these common areas are often more inviting. Plus, nowadays, elements that feel like “home” but with an awe effect are integrated into the workspace. The “home” effect is for employees to be comfortable; at the end of the day, employees spend most of their day in the office. The awe effect is to set a clear image of what the company is and stands for.”

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FEATURE

Bene project by ASI

Workspace affects productivity Productivity is no longer about sitting at your desk with your head down working all day. Research shows that sitting too much is harmful to our health and employers should be concerned about the health of their biggest asset: their employees.

“Desks need to be in sync with our natural movements,” says Ali Maarrawi, general manager at OFIS, the UAE- based furniture and flooring solution provider. “If I want to stand, I should be able to stand and if I want to sit, I should be able to sit.” Desks today should be able to adjust to any height and conference tables should do the same since research also shows that standing meetings keep groups more engaged and less territorial than sitting meetings.

Maarrawi further elaborates: “Agile designs make more sense because it feels more comfortable for employees- a concept which is widely talked about by our furniture partner Steelcase. If you have a house, you go to the space designed for the task at hand instead of having to sit in one spot all day. This increases your movement and creates an agile environment where people have choices, more control, and power. We still need to conquer

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Dimitri Papakonstantinou, ASI

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USM Kitos is a table system that meets the requirements of a high-tech work station

how to control distractions. You can’t control all distractions, but you can get up and move and that is a choice one needs to provide in an adaptive and innovative workspace.”

Omar Abdelghafour, founder at Light Space Design has worked on a lot of office projects in the region and internationally and feels that a workspace needs to evoke dynamic interaction. He goes on: “By doing so the productivity of the firm becomes impacted to such levels that the output can be significantly measured instead of simply a visual change. All this innovation in the workplace comes from the way in which the design of the space is used to breaking down both physical and hierarchy walls where a CEO sits next to analyst and the breakout area can be in the centre of the workspace. This innovation changes the past way of workplace interaction and has been proven to work in boosting tangible results in productivity and cross-department interaction.”

Engaging workspace with technology Today's smart offices are slowly but surely moving away from cubical segregation into a more open working environment. What is new is the introduction of privacy pods and nooks. This is a natural occurring trend to promote distractionfree spaces for workers who just need to be in the zone for a while. It is really an organic mix of collaboration and personal space. Maarrawi talks about the advancements: “With the popularity of open floor plans, it’s certainly important for people to have a sense of privacy. People need a space that they can go to make a conference or Skype

Eric Berchtold, USM

call. It’s important to create those spaces and create a company culture that supports those spaces.

Instead of the boring walls that usually put people to sleep, glass walls in the middle of a busy area can help keep the mind awake which are achieved with portable meeting spaces and phone booths.”

Laptops and smartphones have made the traditional desk less of a requirement and more of personal preference – with individuals now more able than ever to curate their ultimate workspace environment.

Berchtold says: “Technologically advanced products help to support the workforce by complimenting their work style with elements that they need throughout the day. USM introduced electricity to its most iconic design with the launch of the USM Haller E. It took USM seven years to make sure to not only bring electricity to the structure in the most effective way but also deliver it without

changing the principles of the iconic Haller System.”

The new Haller E System delivers dimmable lamps in either warm, cool white or alternatively can accommodate USB chargers for mobile devices – ensuring that individuals can be connected at any time of the day.

Imagine the ability to work and feel as if you were in a comfortable spa, with a laptop sipping tea, and looking at a view you could relax yet be productive. Abdelghafour believes that technology helps in uncluttering the spaces, “The way we have found when designing modern offices that technologically advanced products help firstly from a design point of uncluttering the workspace as less need for wires and clutter.

A desk can be a screen, a charger, an internet portal. Meaningless devices and less clutter giving a far more zen spa feel to the office then what the stereotypical norm was.”

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FEATURE

Jetsmarter office by Light Space Design

“Currently, delta lights are coming up with the fantastic invention in lighting both task and mood that give our designs the desired lighting feel. Vitra and techno are at the front of such innovation and we tend to integrate many of their product ranges when designing office spaces. Lately, katel have introduced a fantastic pavilion desking solution that is perfect for both open space, breakout, and meeting room solutions for our design language,” shares Abdelghafour.

Convincing the clients!

This often depends on the culture of the company and awareness. Papakonstantinou explains: “To be honest, these concepts are not entirely new, so most clients should be aware of them. It is simply a matter of how much importance they place on them. It is important to note that incorporating some of these ideas and designs is not necessarily a costly exercise. We try to demonstrate this to our

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clients by showing them how the use of materials and design concepts can enhance their acoustics, light and general 'feel' of the workspace.”

Abdelghafour says: “The reality is at first there is a push back as the management tend to be older and more set in their ways of how the hierarchy should conform too. However, once a flow diagram and a concept is produced, presented then understood.

There is never a discussion as the numbers and ethos are sound. Inherently after all is done and completed within a week of operations, we are always praised for how the dynamic and productivity has completely changed.”

Clearly, the goal of the designers is to create a workspace that supports and promotes the wellness of employees using innovative products, latest technologies, and delivering an environment that results in a free flow of movement and communication.

There are means, hopefully, more and more clients and end-users demand for the right products and designs that spell wellness.

Omar Abdelghafour, Light Space Design

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INTERVIEW Yacht House project

Attention todetail Andrea Zoumboulis, partner architect at Remy Architects, talks about the company’s design philosophies and how their latest projects are the perfect examples of their underlying design principles

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INTERVIEW

With a strong commitment to materiality, the exterior of the Musha House is entirely covered in pieces of jura stone

T

he language we employ in our design is deeply enriched with the concept of sensory experiences. We feel, we listen, and we touch. We create atmospheres of refined sophistication that harmonise exterior and interior by integrating vegetation and water features in and around the building.

The sensory experience works to enhance the user’s psychological depiction of the space and atmosphere.

Our design process is initiated with a detailed study of the climate and weather patterns in the region, considering both the macro and micro climate of the site. Taking into account the hot desert climate of the Middle East, we purposely create cooler indoor atmospheres by shielding the building envelope from direct sunlight and heat.

This is combined with effectively guiding cooler air into the building through large openings in order to cross ventilate the interior. We also warrant the use of appropriate building materials and insulation to ensure that the building's thermal mass operates efficiently.

Each project is unique to the client's needs and vision. In order to translate that vision into reality, we employ several tools to create a homogeneous, creative, and highly functional design.

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Our projects effectively combine both culture-sensitive and open-plan living in design, ensuring that there is maximum privacy to the users without compromising the large open spaces. It is also culture-inclusive, incorporating traditional concepts and vernacular architecture, translated into contemporary design. We build our own models at various stages of the design process, starting with massing models and conclude with large detailed models. These models are crucial tools that allow us to create a geometrically appealing and proportional exterior language. The concept of our projects is developed with the help of a multidisciplinary team based in UAE and Argentina.

Another important aspect of any building is the exterior, which is shaped by studying proportions, scale, and visual connections between volumes.

Openings for windows are established according to the initial climate studies, and deliberately located according to internal space requirements.

The idea is to create unique perspectives, dynamic spaces, and occupy the volumes effectively. We are committed to envisioning and building each client’s dream project.

Zoumboulis shares a few of the projects by Remy Architects.

Andrea Zoumboulis

MUSHA HOUSE

Type of project: Residential Location: Buenos Aires, Argentina Area: 650sqm This residential home located within a gated community on the outskirts of Buenos Aires, is on a plot overlooking a lagoon.

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The project is developed in sections, obtaining three levels of uses. The social area is divided in two. One sector includes a double living area and a space for casual dining with the kitchen located on an elevated level gaining the best views towards the lagoon while the other sector on the ground floor combines a barbecue area connected with the pool. This way, the loudest spaces such as the garden, pool, and barbecue area are together with the guest bedrooms, while the master and children's bedrooms are located on the third floor to ensure privacy and comfort.

The main door is cladded with lapacho wood and connects interior and exterior green areas. The circulation of the house is surrounded by green areas, steel details, and a glazed roof to catch natural light. For the interiors, a warm palette of materials was used, working with jura stone, lapacho wood cladding, wood flooring, and black steel details.

The barbecue area, located on in the same level as the swimming pool, has two glass openings that open completely, merging interior with exterior. The barbecue area and infinity pool located towards the lagoon form the space of relaxation for the guests of the house.

BV House

Type of project: Residential Location: Nordelta, Argentina Area: 1000sqm This house is located in Nordelta, a neighbourhood in the suburbs of Buenos Aires, Argentina whose rectangular plot has privileged views that look out onto a lagoon. It’s a weekend house for a couple with children with a diverse program including spaces for recreation and relaxation with much comfort. The plan in the form of 'C' allows to generate an inner patio that receives North light while semi-covered areas protect the building from the sunlight of the West.

This project consists of three levels with the social area arranged on the ground floor in direct connection with the outside landscaped area and the pool, the private programs on the first floor consisting of family bedrooms, a guest bedroom, and a TV room for family gathering while the third level houses the spa.

These three levels are visually connected by the central area with its triple height space, a complex space where the sculptural staircase sits coated in travertine, floating above a black reflection pool which houses a volume for the wine cellar.

The pivoting main door is cladded in wood

BV House

Our design process is initiated with a detailed study of the climate and weather patterns in the region, considering both the macro and micro climate of the site. – Andrea Zoumboulis

with black steel finishes, adding warmth to this palette of noble materials. The tropical aspect of the landscape gives colour and life to both the exterior and interior. The toilet is covered in pieces of black granite, which visually hide its boundaries, and is completely integrated with a patio of light which connects with a vertical garden in the tripleheight space. The large master suite has a desk space visually connected to the bedroom. The division resolved in glass and wood has a system of blinds incorporated to provide privacy.

The spa, which offers a relaxing space inside the house, is coated in absolute black granite floors and dark walls. All the furniture and equipments are designed and tailored especially for each space as unique customised pieces, resulting in the house having an integrated design and great use of details.

YACHT HOUSE

Type of project: Residential Location: Buenos Aires, Argentina Area: 950sqm

This home is located in a privileged plot in the suburbs of Buenos Aires, Argentina with incredible views to the lagoon.

This project consists of three levels with a social area arranged on the ground floor in direct connection with the landscape and the pool. The private programs on the first floor consist of family bedrooms, a guest bedroom and a casual sitting area for family gathering while on the third level, an office, pantry, and a TV room overlooking the lagoon. At pedestrian level, the front facade seduces with a set of travertine panels that fuse with the large panels of the gate and main door clad in lapacho wood.

The circulation divides the main entrance from the social areas with a triple height green area and a reflection pool coated in dark granite. A travertine cladded wall emerges from the green area and disappears into the sky towards the glazed roof.

While discovering the house, several green areas and a glazed roof accompany on different levels.

Overlooking the garden, a double living and formal dining room takes shape. All set with minimal furniture of the highest quality. The travertine marble floor extends to the exterior outside, blurring the boundary between the inside and out. The kitchen and casual dining develops longitudinally to the ground and expands in the semi-covered barbecue area.

For the interiors, a warm palette of materials were used, working with travertine, Italian nogal wood cladding, and black steel details.

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PAINTS: SUPPLIERS FOCUS

Colour yourworld Latest offerings, colour trends, and expansion plans of the leading paints suppliers in the region

Superior quality and finish by MAS Paints

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Business Bay Showroom, Sobha Ivory 2, Al Aamal Street, Dubai T: +9714 553 9056 I www.mas-paints.com

MAS Paints & Chemical Industries T: +971 6531 1777 info@mas-paints.com www.mas-paints.com

MAS Paints About the brand: MAS Paints is a leading Italian brand of high-quality wood paints, wood top coatings, special effect wood paints and dyes, and decorative textured paints and finishing products.

In 1990, MAS Paints Group was founded by the Alatrash family in Saudi Arabia to manufacture wood paints and finishes. The company started manufacturing paints in Italy and in 1994 established the MAS Paints and Chemical Industry factory in the Jebel Ali Free Zone in Dubai. Within a few years, MAS Paints became a standard in the world of paints. In order to deal with the growing demand in the local market and neighbouring GCC countries, Pakistan, Africa, Canada, India and the CIS region, the company moved to a bigger facility located in the Sharjah Industrial Area.

Abdullah Al Atrash, managing director, MAS Paints, talks about the paints industry and his expectations from Expo 2020

How is the paint industry doing in the region?

The paint industry in the MENA region is doing well because there are a lot of projects going on.

Our sales of wood, epoxy, and decorative paints are increasing.

What are your latest launches in the region? What about eco-friendly paints and their demand?

Abdullah Al Atrash, MAS Paints

The demand for eco-friendly paints is constantly increasing because of the new UAE regulations and standards. We are ready to cater to this demand, as we have a range of environmentally friendly paints. Safe, eco-friendly paints have become paramount across the board. MAS Paints are offering water-based and solvent-free paints as well as developing new innovation solutions available for the passive protection of wood elements and wood structures, protection for your wood design features from the dangers of fire. Our new passive fire protection line helps protect your structure without compromising the use of natural materials or the desired look. The new technology allows paint to be aesthetically attractive and affordable as well. This new innovation is also being developed for use in steel structures.

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PAINTS: SUPPLIERS FOCUS

Exquisite wall finish at Danube headquarters by MAS Paints

Can you name major projects in the region that you are supplying products to this year?

We are working with many interior design and architectural firms directly. Through our joinery companies, we are supplying our paints to various prestigious projects such as five-star hotels, luxury villas, fashion boutiques, and iconic restaurants.

Have there been any new trends or painting techniques in the world of decorative paints?

Our research and development lab is continuously developing new paints, wood finishes, and techniques. We are also in the process of launching a new product later this year. We also receive many requests for customised variations of our decorative paints from customers.

What are your expectations from Expo 2020 in terms of projects?

I am positive about Expo 2020 event as it will attract a lot of foreign visitors who will be fascinated by Dubai and from this, there will be an

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increase in Dubai FDI (Foreign Direct Investment) and residential property sales and will benefit the hospitality industry as well.

doing very well economically and we have seen major growth in the interest in MAS partnership in these regions.

What are your expansion plans?

What is your business strategy for 2019?

We are in the process of distribution expansion, targeting East, and the Central African countries like Ethiopia, Kenya, Tanzania, Rwanda, and Somaliland as well as the South East Asia market, which continues to expand since the opening of our Philippine showroom. These markets are

Our 2019, business strategy is to become more export-oriented and expand our distribution network. This is feasible as Dubai is a global hub for trade and business and the central location makes it ideal for trade all over the world.

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Business Bay Showroom, Sobha Ivory 2, Al Aamal Street, Dubai T: +9714 553 9056 I www.mas-paints.com

Benjamin Moore MAS Paints & Chemical Industries T: +971 6531 1777 info@mas-paints.com www.mas-paints.com

About the brand: Founded in 1883, Benjamin Moore is North America’s favourite paint, colour, and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura, Regal Select, CENTURY, Ultra Spec, Natura and ben. The company is renowned for its expansive colour portfolio, offering consumers, and designers more than 3,500 colours.

Latest launches: Colour of the Year 2019— Metropolitan AF-690, a stylish gray with cool undertones Eco-friendly paints: Benjamin Moore Offers Zero volatile organic compounds (VOC) paints and its newer line of green paint includes NATURA, which is not only zero VOC but also Zero VOC, making it the safest paint in the market. Natura is also certified by the North America Asthma Association Target audience: In the Middle East, the brand reaches out to designers, architects, specifiers, facility managers, contractors, and the end-users.

Contact: Expansion plans: Benjamin Moore has just entered the Pakistan market and in 2019 it will expand its presence in Abu Dhabi and KSA.

Showroom: SAS Express 21 Al Hamriya St. Dubai Phone: 800 66673 www.benjaminmoore.ae

edition of colour trends explores colours that reflect distinct lifestyles in an urban environment.

Eco-friendly paints: Brand’s premium interior and exterior water-based paint products are low on VOC, formaldehyde free, and APEO free.

Jotun About the brand: Since Jotun was founded about 100 years ago in the town of Sandefjord, Norway, much has changed and there’s a lot of emphasis made on areas such as innovation, technology, and research. Whether in education, hospitality, infrastructure, commercial, residential or healthcare, Jotun is one of the leading brands in the region.

Latest launches: The most exciting thing is the announcement of Colour Trends 2019 with the inspiration of “Identity”. As the world grows busier and full of distractions, the home remains an anchor of comfort and the place where one can relax. Home is an expression of your identity.

Developed by Jotun colour specialists over a year and incorporating on the insights of a global network of colour trend researchers, the latest

Target audience: The interior and exterior paint products and collections act as an inspiration to homeowners and professionals alike. Jotun has protected and beautified global landmarks such as the Eiffel Tower (Paris, France), Marina Bay Sands (Singapore) as well as Burj Khalifa and Burj Al Arab Jumeirah (Dubai, UAE), Louvre (Abu Dhabi, UAE), and many other iconic buildings and beautiful homes.

Contact:

Phone: +971 4 237 8040 www.jotun.com

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WISH LIST

TRENDING NOW

A setting to remember Bring calm and peace at home with soothing colours and fuss-free design ideas like this Availability: Ethan Allen, Sheikh Zayed Road

Creating the perfect blend of classy and contemporary style

Sustainable and stylish PEG+ Collection from Tribe includes beautiful range of handmade items from 100% reclaimed wood salvaged locally in UAE Availability: Tribe store, The Courtyard, 4B Street, Al Quoz, Dubai

Crystal clear Vista Alegre presents a new collection—Blue Ming of handmade crystal barware by Marcel Wander Availability: www.vistaalegre.com

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Flawless beauty!

A sophisticated pattern of triangular figures dresses the surfaces and creates a spectacular threedimensional effect made of brass, aluminum, and wooden essences for this luxurious cabinet www.angelocappellini.com

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What a design initiative TILLTALANDE, a collection of precious, hand-crafted textiles made in collaboration with Jordan River Foundation and women artisans; Jordanian locals alongside refugees Availability: Across all the IKEA stores in the UAE

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EVENTS

THE MONTH AHEAD

Trade fair dates for your diary…

EVENT IN FOCUS Malaysian International Furniture Fair March 8-11, 2019 Kuala Lumpur, Malaysia

One of the leading furniture fairs in Southeast Asia, and consistently ranked amongst the top 10 worldwide, the Malaysian International Furniture Fair (MIFF) has spearheaded the furniture trade scene for years. Every March, quality exhibitors and buyers from all over the world converge on this global stage. Since its inception in 1995, MIFF has created fantastic business and networking opportunities for hundreds of thousands of participants.

MIFF welcomes over 6,000 quality buyers from over 140 countries. In recent years, the fair has drawn more and more influential buyers who purchase in bulk on the spot. To mark 25 years since its conception, MIFF 2019 will be a bumper edition of celebrations!

Leaders in Architecture March 27-28, 2019 Dubai, UAE

The Leaders in Architecture MENA Summit 2019, aims to highlight the region as a beacon of architectural wonders in the years to come. The event brings together global architectural leaders to discuss the future of architecture and Expo 2020 at length. Leaders in Architecture Buyer’ Club is a unique, commercially driven platform created to introduce international, and regional suppliers to pre-qualified buyers and strategic partners to unlock sales opportunities, expand the business network, and increase market share. Leaders in Architecture Marketplace is a dedicated area that will showcase a very wide variety of products, services, and companies from across the global industry.

HKTDC Hong Kong International Lighting Fair (Spring Edition) April 6-9, 2019 Wan Chai, Hong Kong

Organised by the Hong Kong Trade Development Council, the 2018 edition attracted more than 205,00 buyers from 114 countries and regions, and a record number of more than 1,350 exhibitors from 13 countries and regions. Industry sectors are comprehensively covered by product-based zones, maximising the opportunity to engage with the right buyers. All the four new zones introduced in the 2018 fair—Horticulture Lighting, Residential Lighting, Technical Lighting, and urban & Architectural Lighting were well received by the buyers and are returning in the 2019 fair as well.

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Salone Internazionale del Mobile April 9-14, 2019 Milan, Italy

The Salone Internazionale del Mobile is split into three style categories: Classic, which draws on the values of tradition, craftsmanship and skill in the art of making furniture, and objects in the classic style; Design, products that speak of functionality, innovation, and boast a great sense of style and xLux, the section devoted to timeless luxury re-read in a contemporary key. Many exhibitors along with the thousands of products being unveiled for the first time confirm the Salone Internazionale del Mobile’s enormous value as an international showcase for creativity and a forum for industry professionals, with more than 370,000 attendees on average, every year, from 188 different nations.

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#leadersinarchitecture

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8th Annual International Architecture Summit DUBAI, UAE Leaders part of the 2019 edition:

Frank McGoldrik

Global Design Principal, AEDAS

Markus Rutschmann

Branch Director, O B E R M E Y E R PLANEN + BERATEN GmbH

Ignacio Gomez

Design Director Middle East, AEDAS

Jamil Jadallah

CEO, National Engineering Bureau

Marlon van Maastricht

Head of Urban Planning & Landscape Architecture, OBERMEYER PLANEN + BERATEN GmbH

Fadi Jabri

Executive OfďŹ cer, Principal CIS, MENA, India Nikken Sekkei

Sponsors:

Jamal Salem

Steve Woodland

Jonathan French

Middle East Regional Director, DLR Group

Principal Director & Creative Director, The Cox Group

Principal Director & Regional Chair, Middle East, Woods Bagot

Roger Wilson

Sotiris Tsoulos

David Manfredi

Stephan Frantzen

Mustafa Chehabeddine

Managing Director, Perkins+Will

P&T Architects and Engineers Ltd (Dubai Branch), Group Director

Design Director, RMJM Dubai

Design Principal, KPF

Endorsed by:

Director, Design & Consultancy, Parsons Corporations

Richard Fenne

Principal & Studio Chair, Woods Bagot

Angus Robertson

Regional Director Buildings MENA, Stantec

Ian Purser

Director of Architecture, Pace

Joe Tabet

Founder, JT+Partners

Media Partners:

For more information, please visit www.archmena.com or send an e-mail to registration@intlbc.com

PICK OF THE MONTH

Fluidity in design Noken is a division of PORCELANOSA bathrooms which carries the signature style of the brand and blends it with unrivalled quality, craftsmanship, and innovation. The Vitae collection is a bathroom concept by Zaha Hadid Design for Noken. This symmetric and compact composition with a single 25.5-inch basin comes with a shelf.

It can be either wall-mounted, used as a countertop or as a fitted basin, can be adapted to any space due to the wide range of sizes and finishes available. Sober and functional designs, reinterpretations of vintage classics or cutting-edge straight lines with sharp angles are just some of the concepts found in the basin and countertop collections.

Availability: PORCELANOSA , Al Hashemi Building, showroom 1, Sheikh Zayed Road, Dubai

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