Social Innovation & Entrepreneurship by Designskolen Kolding

SOCIAL INNOVATION & ENTREPRENEURSHIP

Content

International students from all over the world Page 5 Page 6

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Introduction The Social Bottom Line By Karsten Bech The Campfire Meal LAB for Social Inclusion We Want to Make Social Innovation Count By Laila Grøn Truelsen The International Encounter Conference: Designers Make it Happen

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PROJECTS: To Nåle i en Høstak Sana Nord Night Mungo Experience Time to Make Comma, Rethinking Libraries Anker Kaffe Tak. Selvtak. Memorbag Elinor Sømløse

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Groups and Companies Student Interviews Teachers Students Partners

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Published by

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SOCIAL INNOVATION & ENTREPRENEURSHIP

INTERNATIONAL DESIGNCAMP2015

Social Innovation & Entrepreneurship International DesignCamp2015 Editor: Marianne Baggesen Hilger Project Manager D2i – Design to innovate: Karsten Bech Project Manager DesignCamp2015: Maja Lindstrøm Hansen Cover and layout: OddFischlein Photos: Katrine Worsøe Conference films: Julian Ramirez Bierring Proofreading: Anette Flinck

Introduction

Published by Design School Kolding ISBN: 978-87-90775-91-9 Copyright: Design School Kolding Design School Kolding Aagade 10 DK-6000 Kolding www.designskolenkolding.dk D2i – Design to innovate www.d2i.dk All rights reserved Photographic, mechanical, digital or any other form of reproduction from this book is permitted only in accordance with the agreement between Copy-Dan and the Ministry of Education. Any other usage without the written consent of the publisher is prohibited by applicable Copyright Act. Exceptions to this are extracts for use in reviews and discussions.

IF YOU DON’T START DOING SOCIAL INNOVATION TODAY, YOU WON’T BE AROUND IN 10-20 YEARS Tommy Wølk, Code of Care

DesignCamp2015 was organised by Design School Kolding and D2i – Design to innovate.

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Design School Kolding is a recognised member of the Cumulus international network of top design schools and ranks as one of Europe’s leading schools of design. The school has university status and trains designers at Bachelor, Master and PhD levels within Industrial Design, Communication Design, Fashion Design, Textile Design and Accessory Design. Our main strategic focal areas are Social Inclusion, Sustainability, and Play. Within these areas we provide practical examples of how design can be used as an aesthetic and strategic tool in the change process in which society, industry and democracy find themselves. In 2015-2017, we have dedicated our international DesignCamp to exploring these areas further, beginning with Social Inclusion.

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We do so in collaboration with the Danish design cluster D2i – Design to innovate. The DesignCamp is an annual event. For two weeks, the camp joins top students, companies, designers, researchers and others with an interest in design in addressing a current challenge that relates to society. An open conference, business collaborations, and an intense design process result in concrete design concepts that are ready to be taken to the next level. This publication gives you a taste of the DesignCamp2015 entitled ‘Social Innovation & Entrepreneurship’.

INTERNATIONAL DESIGNCAMP2015

SOCIAL INNOVATION & ENTREPRENEURSHIP

The Social Bottom Line

SOCIAL INNOVATIONS ARE NEW SOLUTIONS (PRODUCTS, SERVICES, MODELS, MARKETS, PROCESSES, ETC.) THAT SIMULTANEOUSLY MEET A SOCIAL NEED AND LEAD TO NEW OR IMPROVED CAPABILITIES AND RELATIONSHIPS AND BETTER USE OF ASSETS AND RESOURCES

By Karsten Bech, Project Manager D2i – Design2innovate

Many organisations have adopted the Triple Bottom Line framework, which means that they evaluate their performance within an economic, environmental, and a social context.

processes to tie theory and practice together. At the same time, we make them train their ’entrepreneurship muscle’, that is to act in enterprising ways and be proactive.

Other companies have trouble recruiting the right employees and decide to use diversity as a deliberate approach, for instance in terms of gender, age, education, or ethnicity.

While the economic bottom line is self-explanatory, the environmental bottom line also seems to be climbing to the top of the agenda for many companies, not least due to issues of global warming and C02 quotas.

Design School Kolding defines social innovation as new ideas that solve social, societal and environmental challenges. Social innovation is one of the school’s three strategic focus areas, which enabled us to provide the perfect setting for the DesignCamp2015.

Finally, some companies spot all new business opportunities in creating new products or services that solve a social or societal problem, which private players have not solved yet. A classic example is the Graneem Bank in Bangladesh, which introduced micro loans that enabled Bangladeshi women to start their own business.

Yet, the social bottom line is still very low on the list, if there at all. However, this is changing. As Tommy Wølk, Head of the Secretariat at Code of Care, said at the DesignCamp2015 conference at Design School Kolding, “If you don’t start doing social innovation today, you won’t be around in 10-20 years”. This is the reason we decided to use DesignCamp2015 to focus on the social bottom line through the means of social innovation. Design School Kolding’s DesignCamp is an annual event that invites design students from around the world to work with experts and local companies. For two weeks, they work intensely on a topic and use design and innovation

We perceive the Camp as a unique opportunity to learn. Learn from the students who come from all over the world, and very much from the companies that join the Camp with a case that helps us understand how to implement social innovation in real life. We are used to working with the public sector where social innovation is a given. Yet, somehow, the trend has not quite reached private companies. There are many reasons why a company should work with social innovation. Perhaps you wish to boost your reputation or your brand, or perhaps you have experienced a so-called ’shit storm’ and need to rebuild your brand.

In our experience, design is essential when a business wants to integrate social innovation, because design is a strategic tool to set the direction for a business. Through user-studies, visualisations and constant prototyping, design can provide overview and knowledge, establish possible future scenarios, and connect people and professions. The DesignCamp2015 is proof. However, don’t take my word for it – see for yourself.

The Young Foundation

JOIN UP WITH DESIGNERS IF YOU WANT TO HELP SOLVE SOCIAL AND SOCIETAL PROBLEMS. DESIGN WILL ALWAYS BE PART OF THE SOLUTION Mette Margrethe Elf, Head of Collective Impact at Realdania

SOCIAL INNOVATION IS A STRATEGIC WORD – WE CAN DEFINE IT AS MUCH AS WE WANT. FOR ME IT’S IMPORTANT THAT WE DO RATHER THAN TALK. DESIGNERS ARE DOERS – THEY MAKE IT HAPPEN Andreas Hjorth Frederiksen, Head of Social+

Happy reading!

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The Campfire Meal

Hot topic Companies and their present challenges Design students from the Worldâ&#x20AC;&#x2122;s top universities

International experts

Professional designers

The DesignCamp is internationally recognised for successfully establishing a space for companies, experts and design students to come together and engage in the creation of new concepts. This is our recipe.

New thoughts and ideas

Space for development: Creative knowledge institution Experienced design teachers Danish culture The design process

The DesignCamp revolves around a current topic that relates to design. It brings together international experts, experienced designers, companies and design and business students from the Worldâ&#x20AC;&#x2122;s leading universities to exchange and develop new knowledge around specific challenges.

ration, design methods for gathering and recapitulating knowledge, and methods for ideation and concept development. The international encounter, the unique Danish culture and the creative setting at Design School Kolding constitute the perfect starting point for innovation.

Different ingredients are mixed together inside an ideal space for creative development where specific challenges that face the partner companies undergo an intense design process facilitated by experienced design teachers. The design process applies methods for collabo-

The design process is kindled by a two-day conference and workshop after which the professional designers start their further training programme and design students become immersed in their projects. After 10 days of intense work, the results of the Camp are ready to be presented.

And the outcome is multifarious. A number of companies begin working directly with the concepts. New business opportunities appear. Design methods become integrated in the companies. New forms of collaborations emerge. Companies hand-pick students to complete assignments or internships. New knowledge is shared with the rest of the World through articles and via students, and the design profession evolves.

High intensity

Workshop Conference

Project work Further training

New knowledge

Design concepts

New forms of collaboration

Dinner is served!

DesignCamp Since 2009, the DesignCamp has evolved into an international development platform creating design concepts for its partner companies and new knowledge for the design profession based on global, societal challenges.

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INTERNATIONAL DESIGNCAMP2015

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We Want to Make Social Innovation Count By Laila Grøn Truelsen, Head of LAB for Social Inclusion

LAB for Social Inclusion The Laboratory for Social Inclusion at Design School Kolding focuses on social design THE DESIGN TEAM USES DESIGN METHODS TO: • D evelop and implement products, services and systems that will improve the conditions for citizens, employees, and managers who depend on or work with welfare technology • Design new methods for establishing social constructs and relationships

HE LAB WORKS WITH AND FOR T COMPANIES, INSTITUTIONS AND ORGANISATIONS AND OFFERS: • I dentification of user experiences and needs • Analyses and recommendations that promote the development of meaningful products and services • Facilitation of workshops that qualify knowledge, new ideas and concepts

FOR MORE INFORMATION, PLEASE CONTACT Laila Grøn Truelsen Head of LAB for Social Inclusion T: +45 91333012 E: lgt@dskd.dk WEBSITE

Design School Kolding aims to inspire, challenge and develop Danish Design and the designer’s role, relevance and scope in a global reality with social inclusion in mind. Therefore, we have devoted a laboratory to working with social inclusion and innovation using design methods. In 2015 the LAB for Social Inclusion had the pleasure of hosting the DesignCamp and deciding its topic: Social Innovation & Entrepreneurship. It is not immediately clear how to capitalise on the value of social innovation. How do you earn money on making sure that citizens are better at taking care of

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themselves and others? We need convincing business cases. The DesignCamp2015 generated 11 as 42 international design students worked with Danish companies. Using a designoriented and entrepreneurial approach, DesignCamp2015 produced new ideas and concepts within a social economic context. Solutions that are based on a sense of social responsibility, build on companies’ existing resources and competences, and generate innovation and social value. Design School Kolding is extremely pleased that so many companies want to work with us, and together we are able to create new design solutions that use social innovation as a lever for economic and societal prosperity and show that social innovation can most definitely generate value.

SOCIAL INNOVATION MEANS TO DEVELOP NEW IDEAS, INCLUDING PRODUCTS, SERVICES, PROCESSES AND BUSINESS MODELS THAT SOLVE SOCIAL, SOCIETAL AND ENVIRONMENTAL CHALLENGES.

INTERNATIONAL DESIGNCAMP2015

SOCIAL INNOVATION & ENTREPRENEURSHIP

The International Encounter Internationalisation represents a strategic tool in our efforts to educate students to take responsibility and contribute to solving the global challenges of tomorrow. Design School Kolding collaborates with a wide range of international universities and design institutions from China to Brazil. The objective is for all students to acquire at least 15 ECTS points abroad, corresponding to half a semester.

DIVERSE GROUP WORK WITH PEOPLE FROM DIFFERENT COUNTRIES, AGES AND DISCIPLINES CAN BE INCREDIBLY COMPLEX BUT WHEN IT WORKS THE RESULT CAN BE OUTSTANDING.

The DesignCamp focuses on the development of society in a broad perspective and is best characterised as a cross-cultural collaboration between nations, institutions, and industry on meeting global challenges and solving common issues.

Jasper Ryan, DesignCamp student, University of Technology Sydney

The friction that occurs in international settings can set the direction of the design process and make products, services and systems more relevant to their target groups. The cultural encounter is one of the things that makes the DesignCamp truly special.

One of our major international events is our annual DesignCamp for invited design students from top design schools and universities around the world.

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INTERNATIONAL DESIGNCAMP2015

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Conference: Designers Make it Happen “Social innovation is a strategic word. We can define it as much as we want. For me it’s important that we DO – not TALK – and designers are DOers”

Frame - get the problem right

Scale - from ideas to innovation

Co-create - join forces and goals

With these words Andreas Hjorth Frederiksen, Head of Social+, set the tone of the Camp Conference on 29 September and very much identified the very concept of the DesignCamp which is about designers creating solutions that companies can actually use.

If you want to succeed, you need a very precise problem and you need to ask questions and explore what is behind the problem. Much too often innovation processes fail because the framing is wrong; especially social problems are very complex because they are fundamentally ideological.

Many projects set out to create social innovation but a lot of them are never realised because we lack the tools and the skills to scale them. We claim an idea has value before we have actually proven it – that’s why we fail. We need to do more research and we need to canalise our projects and efforts into one common goal.

We need to co-create. Brilliant breakthrough innovations are rare; we need to join forces when it is relevant and productive to do so.

WE ALL KNOW SOMEONE… Through cases and theories, the speakers centered social innovation: why we need to focus on it, and how to address it. By a raise of hands Tommy Wølk, Head

of the non-profit organisation Code of Care, established that we ALL know someone who does not fit in with the ordinary job market and we all have a responsibility to address this problem. He presented the organisation’s “Care For Young” project which inspires CEOs to take on young people.

co-design project with weavers at Work by the Blind. Overall the talks identified three main areas of attention when working with social innovation: Framing, scaling and co-creation.

The conference ended with just that, co-creation, as students and companies began their two-week collaboration to create social innovation.

And Rosa Tolnov Clausen, Textile Designer from Design School Kolding, impressed the audience with her commitment and professional approach to her

Speakers SEE TALK ON VIMEO

SEE TALK ON VIMEO

ANDREAS HJORTH FREDERIKSEN is Head of Social+ which is a platform and laboratory for social innovation. Social+ collaborates with organisations, enterprises, philanthropic foundations, end-users and public agencies to co-create groundbreaking social innovations that improve life-conditions for marginalised people in Denmark. Previous page

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ROSA TOLNOV CLAUSEN is a Textile Designer and is currently developing a co-design project at Work by the Blind, a business fund and production company that employs blind and visually impaired individuals and produces handmade brooms, brushes, weaving, etc.

SEE TALK ON VIMEO

TOMMY WØLK is heads of the Secretariat of the non-profit organisation Code of Care, an organisation that wants to create a paradigm shift in the Danish business community, which focuses on creating human and financial balance.

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METTE MARGRETHE ELF is Head of Collective Impact at Realdania, a philanthropic organisation that works with small and large national agents to improve the quality of life and benefit the common good by improving the built environment.

SEE TALK ON VIMEO PER KRULL is Senior Consultant at Resonans, a consultancy that focuses on value creation for companies and their customers, users or citizens. Per Krull is involved in a number of projects that address social and societal problems.

INTERNATIONAL DESIGNCAMP2015

SOCIAL INNOVATION & ENTREPRENEURSHIP

AN AMAZING JOURNEY AND EXPERIENCE OF DISCOVERING, MEETING AND LEARNING. A UNIQUE OPPORTUNITY TO MEET AND WORK WITH PEOPLE FROM ALL AROUND THE WORLD. IT WAS INTENSE AND FULL OF LITTLE PRECIOUS MOMENTS TO SHARE WITH OTHERS. I’M VERY GRATEFUL TO HAVE HAD THIS CHANCE AND I’M SURE IT WILL BE USEFUL FOR MY CAREER. Cristina Paleari, Politecnico di Milano

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Eleven projects in two weeks 42 design students from 19 countries working with 11 companies. Cultural diversity, inter-disciplinary collaboration and the design process will get you a long way! In less than two weeks the camp students created social innovation by applying design methods of research, ideation, prototyping, and testing and designed anything from structure and spaces to actions, experiences and identity; design concepts that are ready to be taken to the next level.

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INTERNATIONAL DESIGNCAMP2015

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BY STUDENTS Sara Farajl, Unitec Institute of Technology Sauha Lee, Emily Carr University Giulia Pesce, Design School Kolding Dendi Rickmers, Glasgow School of Art Zejun Yan, Design School Kolding ABOUT SYDDANSK KVÆG Syddansk Kvæg is a consultancy company in the dairy farming sector that is based in southern Jutland, Denmark. The company is owned by farmers and works for farmers, on a B2B basis. #DC15SYDDANSK SEE GROUP INFO

Ideation Process. More than 50 ideas were explored, based on the possibility spaces that were identified within Syddansk Kvæg and in the market.

To nåle i en høstak Farmer Finds Farmer

It changes the one-to-one consultant-farmer relationship that is paid by the hour by Syddansk Kvæg, to farmers helping each other for free. It increases their social contact in a professional context and fosters exchange, based on their own terms and interests.

OUTCOME Bruno Due is a consultant at Syddansk Kvæg and very pleased with the project: “The students have given us a product that will improve our business and our services. A product that is nearly finished as it is and that we look forward to implementing. But more than that they have given us food for thought and the Camp in general has inspired us with exciting new insights. Very professional.”

Bruno Due Consultant, Syddansk Kvæg

By enabling this exchange, Syddansk Kvæg in return gets a clearer understanding of what currently concerns their clients and how to adjust their services and overall business strategy accordingly. ITED!

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CONCEPT With the project To nåle i en høstak (Two needles in a haystack) Syddansk Kvæg facilitates the development of a social network for new farmers, which is based on expertise and knowledge sharing. Feedback is then referred back to Syddansk Kvæg. The project focuses on reinventing

a social space and knowledge sharing culture for the dairy farmers.

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CHALLENGE To optimise their operations farmers often work with consultants, like Syddansk Kvæg. Young and new farmers especially rely on consultants, as they have no other links in the farming community. At the same time, an overall changing industry environment requires the expansion of Syddansk Kvæg’s consultancy services towards a one-stop service agricultural expertise hub. Syddansk Kvæg strives to become a company that offers a shared expertise, as opposed to individual consultants’ knowledge. So how might Syddansk Kvæg expand their services and create a unique value for new and young farmers by increasing their quality of life?

THE STUDENTS HAVE GIVEN US A PRODUCT THAT WILL IMPROVE OUR BUSINESS AND OUR SERVICES. A PRODUCT THAT IS NEARLY FINISHED AS IT IS AND THAT WE LOOK FORWARD TO IMPLEMENTING.

An idea for the invitation of the speed meeting event, a personalised milk bottle will be sent out to farmers to invite them to the event.

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INTERNATIONAL DESIGNCAMP2015

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BY STUDENTS Cristina Paleari, Politecnico di Milano Monika Bartošová, Design School Kolding Miki Gee Murata, Pratt Institute Ayan Bihi, ENSCI-Les Ateliers ABOUT OUR DAILY HEROES Our Daily Heroes is a newly founded non-profit organisation, which has the mission to provide housing, education and sport for vulnerable children living in West Africa. #DC15HEROES SEE GROUP INFO

SANA Time to play CHALLENGE There are currently 30,000 Congolese children who call the streets of Kinshasa home. These children are highly vulnerable to being recruited as child soldiers. Once released from the front lines of war, they are heavily traumatized and for various reasons are often unable to return home. Due to the lack of an appropriate infrastructure in Congo these children are given little assistance in receiving the proper therapy and education they require towards building a stable and autonomous future. CONCEPT SANA aims to provide assistance through the therapeutic values of play giving traumatized children a second chance through the art of storytelling, sport and learning to nurture through nature, not only to care for one self but also to obtain the confidence in becoming active agents of change within their community. SANA is a tool kit that equips children with the necessary life skills to obtain autonomy, compassion and determination.

The tool kit is interwoven into a system that can either be used individually or within a group setting. The product weaves together a system for healing, complimenting the objective of Our Daily Heroes of creating shelter and education for abandoned children. The aim is to establish partnerships with companies such as LEGO, EasyFood and Street Child to build a sustainable system, which empowers child soldiers living in West Africa to obtain a second chance at childhood. SANA will assist in helping Our Daily Heroes to concretize their objective of becoming an active member in supporting child soldiers along their process of rehabilitation.

I SEE IT NOW, HOW DESIGNERS CAN HAVE A MAJOR IMPACT ON SOCIAL INNOVATION

REACTIONS Gyula Vajda, CEO, Our Daily Heroes comments: “I see it now, how designers can have a major impact on social innovation. They understand human behaviour and they are able to visualise and make aesthetic prototypes. They can design concepts and problem-solving and make us create better solutions.”

Gyula Vajda, CEO, Our Daily Heroes

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BY STUDENTS Nanna Åkjær, Design School Kolding Peta Goldberg, Greenside Design Center Feng Qian, Kingston University ABOUT NORD GOURMET NORD Gourmet is an urban food concept which celebrates a fusion of Nordic inspired fast food. #DC15NORD SEE GROUP INFO

Nord Night A food experience to foster relationships and create strong community bonds CHALLENGE The world is becoming more globalised as we connect through travel and business. But coming to a foreign place can be confusing or strange. We do not know what people expect or know their ways of communicating. Yet, food is universal. So how might we engage communities socially through food? How can we foster the bonds of locals and international communities to come together through food experiences to create new communities in Denmark? CONCEPT Through the use of a food experience, one that uses Danish food and culture at the centre of an event, NORD Gourmet can use this as a medium to welcome travellers, international students and new immigrants into the community culture of Denmark. Danish culture is powerfully rooted in tradition and family. Through food NORD Gourmet can harness this communal space to create dialogue through their brand. Their food could ultimately become a medium to enjoy gourmet cuisine as well as foster a social space – making it easier for outsiders to feel welcome.

NORD Gourmet has a fully-equipped kitchen and a large space they use as a canteen for surrounding businesses. The style of their food is ideal for demonstrations or activities, possibly creating one’s own meal design. Their meals are created from fresh local ingredients put together to create amazing bite sized experiences. Their star product – Rugbrød Tapas – is the combination of two cultural food identities, which is an ideal starting point for cross-cultural conversation. NORD Gourmet already has a social media and customer base from which to invite people. A small print campaign would target spaces of travellers and international visitors (such as a hostel or school) to advertise it as an exciting event to get to know local people and food. NORD Gourmet would be facilitating the social space, using their skills and food services to cater and bring people together. This would promote a more community-centered culture.

REACTIONS Annette Møller Therkelsen is founder and owner of NORD Gourmet: “It’s been amazing to witness how passionate the students are about their profession, and it's fantastic how their passion has added value to my concept. It really pays to get a different perspective on your business. The project is very well thought-out and I think they have done a good job. They have generated ideas for business events as well as for our food boxes. We can actually use this straight away. I also love that they have been working with the aesthetic design. It fits in with our focus on communication.”

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IT’S BEEN AMAZING TO WITNESS HOW PASSIONATE THE STUDENTS ARE ABOUT THEIR PROFESSION, AND IT'S FANTASTIC HOW THEIR PASSION HAS ADDED VALUE TO MY CONCEPT Annette Møller Therkelsen Founder and Owner, NORD Gourmet

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INTERNATIONAL DESIGNCAMP2015

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BY STUDENTS Aylin Sabrina Jüngling, Pforzheim University Ciara Musnitzky, Greenside Deign Center Ke-Yi Liang, Kingston University Ilaria Angelone, Design School Kolding ABOUT MUNGO PARK KOLDING Mungo Park Kolding is a contemporary repertoire theatre that writes and performs plays which speak about wide-spread political or social issues while relating these to local Danish culture with particular reference to the community of Kolding. #DC15MUNGO SEE GROUP INFO

Mungo Experience A full-on theatre experience that extends beyond the stage CHALLENGE The guests at Mungo Park Kolding usually arrive just before the play begins and leave as it finishes. Although, this may be a business concern, it is also a societal problem. Without places such as the theatre, the opportunity to meet people and debate about social and political issues is limited. This forms a lack of interaction and connection within the society. So how might we connect people by creating an experience of interaction? CONCEPT The Mungo Experience carries the audience within the theatrical performance: all the areas of the theatre including the bar are organised so as to keep communicating the play and its themes even beyond the stage.

The theatre has strong competences in storytelling and in getting people emotionally activated through words and scenographies. Bringing these competences beyond the stage creates intrigue, anticipation, surprise, and brings forth the ideas and feelings which are explored in each specific play. Being within a first-hand experience the users become more aware of the themes and their deep meanings.

THE PROJECT CAPTURES OUR MAIN GOAL AND THAT IS TO INTERACT WITH OUR AUDIENCE. MAKE THEM STAY, TALK AND THINK

REACTIONS Anne Splittorf is PR Manager at the Mungo Park Kolding theatre: “It’s very exciting. The project captures our main goal and that is to interact with our audience. Make them stay, talk and think. We can implement the ideas on a small scale or large scale and start straight away! And as for next year, we would definitely like to be part of the Camp again. It kickstarts a process internally that we need in order to grow and develop.”

Anne Splittorf, Head of PR and Marketing, Mungo Park Kolding

The Mungo Experience creates a space of physical interaction that our current focus on social media does not provide and therefore strengthens the sense of community.

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INTERNATIONAL DESIGNCAMP2015

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BY STUDENTS Gaétan Barbé, ENSCI-Les Ateliers Christian Kau, Design School Kolding Radhika Dilip Kale, Sristhi Institute of Art, Design and Technology Ruggero Bastita, Design School Kolding Shiho Mori, Tokyo University of the Art ABOUT MESSE C Messe C is located in Fredericia and is Denmark’s third largest convention centre, with thirty-three thousand square meters of indoor space and equal amounts outdoors. It provides human resources, food, space and materials for conferences and meetings, exhibitions and events. #DC15MESSEC SEE GROUP INFO

The camp is a collective effort undertaken by MESSE C and the municipality of Fredericia.

Time to Make A summer camp for every child CHALLENGE 10% of Danish children feel lonely. And some children never get to go on holiday due to economic issues. For the city of Fredericia, as many other cities in the world, they need their citizens to behave responsibly and have a sense of community. At the same time, MESSE C feels a need to give back to the community as well as stand out in the market through social innovation. So how might we address these common issues? How might we connect MESSE C with its surroundings?

Currently, the majority of events hosted by MESSE C are in the B2B market. Only a few are in the B2C segment. By being facilitators of social innovation, MESSE C gives back to the community and reinvents the role of the exhibition centre and also makes the centre active during its low season period.

CONCEPT Time To Make is a creative summer camp for children, and the project explores the social potential of the exhibition centre. The camp is open to children aged 6 to 10 and provides an opportunity for them to make new friends, enhance their creative skills and sense of community, learning to be socially responsible. The theme of the camp is exploring the future creatively by means of workshops and activities that will lead to a final exhibition of the childrens’ artworks.

REACTIONS Elke Preisler, Marketing Director at MESSE C, is genuinely pleased about the project:

The summer camp system is supported by the Municipality, MESSE C and volunteers. Partnerships will emerge with citizens and institutions.

“This has been a great experience with great ideas! We hadn’t considered children but the idea of helping children with issues of loneliness is really outstanding. I think we should consider setting up camps for children of different age groups. We will contact either an organisation or our local government and hope to get the project up and running.”

By being facilitators of social innovation, MESSE C is giving back to the community and will reinvent the role of the exhibition centre.

I WILL STAY IN CONTACT WITH THE DESIGN STUDENTS AND MIGHT HIRE THEM TO HELP US FURTHER WITH THIS AS WELL AS OTHER PROJECTS Elke Preisler, Marketing Director, MESSE C

And the camp has opened Elke Preisler’s eyes to the competences of designers: “I will stay in contact with the design students and might hire them to help us further with this as well as other projects. Generally, I would like to use designers much more.”

The summer camp system is supported by the Municipality, MESSE C and volunteers. Partnerships will emerge with citizens and institutions.

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BY STUDENTS Aleksandra Kozawska, Glasgow School of Art Jaivardhan Singh Channey, Srishti Institute of Art Design and Technology Felipe Massami Maruyama, Universidade de São Paulo ABOUT LAMMHULTS BIBLIOTEKSDESIGN Lammhults Biblioteksdesign, a group of seven different trademarks, provides furniture, shelving solutions and accessories for libraries and public spaces. #DC15LAMMHULTS SEE GROUP INFO

THESE PEOPLE ARE AMAZING. THEY COME FROM ALL CORNERS OF THE WORLD AND GIVE US THIS! WE HAVE RECEIVED FAR MORE THAN WE EXPECTED.

Comma, Rethinking Libraries A community of makers CHALLENGE Libraries have evolved into multipurpose spaces that take the needs of the citizens as their starting point. This makes libraries become local community centres that guide, entertain and host events. Lammhults is a company aware of that trend. The challenge was therefore to manage the transition from library shelving and accessory provider to a pro-active company which addresses social needs with their products. So how might we bring Lammhults closer to the users by answering specific public needs with their products?

the shape and functions of their local library, but also become aware of the changing role of the library in general and the fact that they are the main agents of that transition. At the same time, companies cooperating with the libraries as well as the libraries themselves will gain insight into user perspectives and needs of the specific user groups. Acting as the facilitators and hosts, company designers can register and acknowledge the ideas born and prototyped during the workshop which carries a strong message behind the new products and services.

CONCEPT Comma, a community of makers, is a system which facilitates dialogue between the library users and companies involved in the library experience creation. It invites the users to become community makers and influence the products and spaces they are using through facilitated co-creation workshops with the designers and experts. Bringing together specialist knowledge and user experience gives potential to provide solutions that are more inclusive and responsive to specific user needs.

By introducing the concept of Comma workshops, Lammhults can become more pro-active and enter the area of consultancy for user oriented library solutions. In this way, Lammhults has a chance to become a true social innovator with a socially responsive range of products and follow the library mission not only as Library People, but also as Supporters of Knowledge.

Through the Comma workshops, users have not only opportunity to influence

“I like the fact that the students have framed a workshop for us. Our employees have different functions, interior, sales, etc., and they can all contribute and it will be inspiring for them as well and generate other ideas.”

Tina Langkilde Larsen, Marketing Manager, Lammhults Biblioteksdesign

Gitte Mikkelsen, Online Marketing Coordinator, joins in: “I love the concept and I’m really impressed. In less than a week, they have managed to create a product and do graphic work as well.” Tina Langkilde Larsen concludes: “These people are amazing. They come from all corners of the world and give us this! We have received far more than we expected. They have listened to what we have said, interpreted it and done a lot of research. They have really gone that extra mile. I think that being able to frame the challenge makes all the difference. This goes to show that the design process really works.”

REACTIONS Tina Langkilde Larsen is Marketing Manager at Lammhults Biblioteksdesign and she is more than satisfied with the students’ results:

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INTERNATIONAL DESIGNCAMP2015

SOCIAL INNOVATION & ENTREPRENEURSHIP

BY STUDENTS Jessica Brown, Case Western Reserve University Dario Monetini, Politecnico di Milano Claudia Naval, Design School Kolding Jasper Ryan, University of Technology Sydney ABOUT KOLDING HAVN Business harbor in Kolding inaugurated in 1843. Home to 40 different companies and 800 employees. #DC15HAVN SEE GROUP INFO

Anker

Working in teams, children learn to work with one another to creatively build a raft for the big race. This creates an environment where friendships and community can flourish.

Create. Play. Belong. CHALLENGE Kolding Havn is ideally situated near Kolding city centre, train station and motorways. The harbour encompasses over 2.5 kilometers of water, numerous warehouses and other resources to stage events and gatherings. However, with the current location of the train station, a physical and mental barrier has been built separating the harbour from the rest of the city. Sometimes forgotten or only considered a place of work, Kolding Havn desires to change its image and give something back to the citizens of Kolding. So how might we change the image of Kolding Havn from a place of work to a place of gathering? CONCEPT Anker (Anchor) utilises available space at Kolding Havn to create a place of belonging in order to unite community and harbor once more. During the summer holiday weekends, various companies from Kolding Havn will have created a place of gathering where children from all areas of the city can join together to build, be creative and enjoy friendly competition in the beautifully spacious harbour. Centered on gamification, the target is to start with the families

of Kolding Havn employees and eventually expand to incorporate children from around the city, especially the Brændkjær Centre to promote inclusion in an atmosphere of community. By creating these competitive events, Kolding Havn will increase citizen awareness of the harbour’s existence and its importance to the community, leading to other collaborative efforts to increase usage of the area for other endeavors. REACTIONS “This is a brilliant idea because of its short-term and long-term strategic perspectives. It links companies together making day-to-day interaction easier and enabling new partnerships. It links companies and the city together, and it promotes the harbour. So it allows me to achieve all of my goals. I definitely want to involve the city early on and companies outside the fence as well,” says Claus Holm Christensen, CEO at Kolding Havn.

panies and get caught up in their own systems and ways of doing things. Working with these young designers has been a totally different experience. Designers have an open mind and a unique way of organising and systematising their thoughts,” Claus Holm Christensen finishes.

THIS IS A BRILLIANT IDEA BECAUSE OF ITS SHORT-TERM AND LONG-TERM STRATEGIC PERSPECTIVES Claus Holm Christensen, CEO at Kolding Havn

Nice to know: Parents can then be creative themselves, setting together Anker boxes to be used as chairs, benches and tables.

The Brændkjær Centre offers schooling to children who struggle with severe mental and physical challenges, including autism.

“I have been inspired by the other projects as well. I would definitely want to join the Camp again. It is an excellent space to foster creativity and development. Small companies often use agencies but the agencies don’t really understand the com-

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BY STUDENTS Jessica Eiermann, Case Western Reserve University Iga Slowik, Design School Kolding Diana Gordon, Unitec Institute of Technology ABOUT KOLDING HOTEL APARTMENTS Hotel in central Kolding mainly based on apartment rental. #DC15HOTEL SEE GROUP INFO

Kaffe Tak. Selvtak. A cup of kindnes CHALLENGE Kolding Hotel Apartments could not be closer to the heart of Kolding. However, their bonds with the community could be much stronger. Currently, Kolding Hotel Apartments serves as a home away from home for families and international business people. Their cozy café provides a calm and relaxing atmosphere for patrons to sit and enjoy breakfast, a cup of coffee, or find respite away from the busy workplace. So how might we translate the hospitable atmosphere of Kolding Hotel Apartments into a community spirit? How might we build relationships over coffee? CONCEPT Kolding Hotel Apartments prides itself on their high quality service to customers. Kaffe Tak. Selvtak. (Coffee Thank you. You’re Welcome.) intends to extend their world-class service to potential customers outside of the hotel apartments to allow Kolding Hotel Apartments to reach out to more people and create a space where generocity and stories may be exchanged. This will bring people together who may otherwise be lonesome and secluded.

In the café, notes of appreciation of the high quality service of Kolding Hotel Apartments will be displayed. Records of the stories and kindness will be posted on those same walls for all patrons to see. By facilitating meetings, the project will foster companionship and courtesy. Information detailing and advertising the project will be posted next to the café menu, on wooden blocks the customers will be able to turn around while they ponder over what to order.

Julie Hermansen also comments on the unexpected benefit of networking with other companies: “We met companies that we don’t usually interact with and this has been a rewarding side effect of the DesignCamp.”

AT FIRST I WAS NOT SURE HOW A COMPANY LIKE OURS COULD INTEGRATE SOCIAL INNOVATION BUT THE STUDENTS HAVE OPENED MY EYES TO ALL KINDS OF POSSIBILITIES, SMALL AND LARGE – IT IS UP TO US Julie Hermansen Reception and Marketing Director, Kolding Hotel Apartments

By allowing customers to bring their own coffee mugs, the hotel will create a comfortable and cozy atmosphere to entice casual conversations. REACTIONS ”The concept is really interesting and it surprises me how the students have managed to come up with a concept that truly matches our identity. At first I was not sure how a company like ours could integrate social innovation but the students have opened my eyes to all kinds of possibilities, small and large – it is up to us,” says Reception and Marketing Director Julie Hermansen

Purchase a cup for a senior person in the Kolding community. Bring your own mug and feel at home. Provide comfort, conversation and a sense of belonging. Change lives, share your support and kindness, and build new friendships. Kolding Hotel Apartments. A home for all: young, old, native, international.

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BY STUDENTS Paul Lequay, Design School Kolding Yukiko Izumi, Design School Kolding Ananya Arora, Pratt Institute Keyu Long, College of Design and Innovation, Tongji University ABOUT ISABELLA FORTELTE DANMARK Isabella produces awnings and other camping accessories. #DC15ISABELLA SEE GROUP INFO

Memorbag Full-circle recycling programme CHALLENGE Isabella currently does not have a recycling programme in place for their used awnings. How might we change that and give Isabella products a new narrative? CONCEPT Memorbag is the result of an innovative collaboration between individuals in need and Isabella. Isabella is taking the initiative to apply principles of social innovation by instituting a recycling programme of their used awnings, which enables less fortunate individuals to get a part-job to support themselves making and selling bags with support from Isabella. The aim is to provide a path to recycling materials responsibly with a positive impact on society. The programme will benefit Isabella as it will allow them to cover their cost from bag sales, allow them to retain existing clientele with the repeat purchase discount and allow them to feel good about giving back to the community and making a

difference. Moreover, it will provide a huge benefit to the homeless and unemployed individuals, empowering them to make an income to support themselves leading to an improved quality of life and an overall positive impact. The programme forms a full circle: where the materials go in, products are made and sold, money is generated part of which goes back to Isabella for the cost they incurred and the rest goes to individuals in need. Another unique aspect is that the bags are all telling a story and depicting a memory from the person that donated the awning, which is then shared and passed through multiple hands to the final user to experience – creating a form of community sharing. REACTIONS Mads Busk Larsen is Industrial Designer at Isabella and says: “This is amazing. I’m impressed by all the ideas and thoughts behind the project. I think it is beautiful

that we can make a new product from an old one and introduce to existing customers. And it’s not too difficult to implement meaning that we are able to integrate social innovation without “interfering” with the core of the business.”

I THINK IT IS BEAUTIFUL THAT WE CAN MAKE A NEW PRODUCT FROM AN OLD ONE AND INTRODUCE TO EXISTING CUSTOMERS. Mads Busk Larsen Industrial Designer, Isabella

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BY STUDENTS Takuma Kawamoto, Tokyo University of the Arts Megan Kwan, Emily Carr University of Art and Design Erica Lim, University of Technology Sydney Nora Schnibbe, Design School Kolding ABOUT EASYFOOD EasyFood produces innovative quality bakery items for the convenience sector. #DC15EASY SEE GROUP INFO

Elinor

110 employees on the production line can provide potential insights which may otherwise go unseen.

Sharing food, sharing thoughts CHALLENGE EasyFood is growing rapidly, and in the process has unintentionally created a divide between the office and production; both physically and in terms of communication. Additionally, the students identified a social disconnect from current community outreach programmes. The students and EasyFood wanted to find a way to engage and contribute to society that would have a real lasting impact. So their starting point was how might we recreate the community of a small company in a large company setting? CONCEPT Elinor is a business and social system for kick-starting an immense transformation of EasyFood’s company and community culture. A simple monthly event brings employees from management and production together, as well as users from Kolding’s Folkekøkken, to engage in conversation. In a shared space opportunities are presented for each group to learn and grow from each other's unique experiences and insights to create equal value. Elinor is the way to make a socially sustaining

difference that is still viable to the visions of a business. The system operates internally and as a social outreach platform, where community members would not usually be offered the opportunity to contribute. This will in turn build confidence and direct human support on every side of the cycle. EasyFood will be locally and globally recognised as a leader in socially sustainable company culture, and set a new standard for radical corporate social responsibility and community involvement. This system can later be scaled to global markets and act as a role model to other companies. REACTIONS Quality Manager Heidi Holt: “I’m very impressed. What we got is something that we couldn’t have expected. They have taken us by storm. They managed to get everyone in the organisation involved and obviously know how people like to interact.”

WHAT WE GOT IS SOMETHING THAT WE COULDN’T HAVE EXPECTED. THEY HAVE TAKEN US BY STORM

to come up with something, and they certainly didn’t betray our trust. Bringing people together and connecting over games is a great idea and very “EasyFood”. The students come from completely different cultures and still they manage to capture ours in such a short time. Amazing!”

Heidi Holt Quality Manager, Easyfood

Easyfood’s in-office café and innovation kitchen are ideal spaces for monthly Elinor events.

Nice to know:

Since the company has grown, the management offices had to move across the street from production.

The project is named after Elinor, one of Folkekøkkenet’s regular users. Folkekøkkenet is a local soup kitchen that runs on local government funds and volunteer work and fundraising. The aim of the organisation is to improve the health and quality of life for disadvantaged people. EasyFood already supplies food to Folkekøkkenet.

Rikke Hammer Madsen, Quality Coordinator: “We kind of watched from the sidelines and had to trust the students

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BY STUDENTS Melissa Gutekunst, Pforzheim University Stefano Prevosti, Design School Kolding Leah Das, London College of Fashion ABOUT OLINO Based in Odense, Denmark, Olino provides high quality uniforms for airline services worldwide. Their clientele includes Qatar Airways, Icelandair and Apotek. #DC15OLINO SEE GROUP INFO

Sømløse Connecting neighbourhoods through skill development and reuse CHALLENGE Olino’s current business model reaches to airline services, and rarely any further. At present, there is little Corporate Social Responsibility in the company, and they struggle with visibility within the marketplace. How might we couple these company concerns with wider issues such as waste, resource consumption, migration, social integration and the loss of skills? How might we generate social value and Corporate Social Responsibility through material reuse? CONCEPT Sømløse (Seamless) takes discarded airline uniforms as the basis for a new, more socially responsible, line of products.

benefit. It promotes the benefit of reuse, yet also creates a dynamic link between individuals within the community and the exisiting structure of Olino. Beyond this, Sømløse is a model that could be adopted by any company who wishes for greater social value in what they do. Through the story and structure of Sømløse, Olino and partner airlines can solidify a brand identity that holds social value at the heart – preparing their business for the world of the future. Sømløse creates a seamless cycle between Olino, their Airline clients and people on the ground.

REACTIONS Supply Chain Manager at Olino, Allan Therkelsen, responds to the project: “It’s a good project and considering the current refugee crisis, the timing is perfect. It’s a great opportunity for us to help the people of Vollsmose become integrated into the Danish society. And the sustainable aspect is completely in line with what we want to do at Olino.”

IT’S A GOOD PROJECT AND CONSIDERING THE CURRENT REFUGEE CRISIS, THE TIMING IS PERFECT Allan Therkelsen Supply Chain Manager, Olino

Initially focused on the province of Vollsmose in Odense; the project aims to develop skills and forge longer-term opportunities for the local community. Once fully trained, the team works together to blend quality craftsmanship and storytelling to create unique products for home and beyond. Sømløse builds on existing business structures, yet diverts unused resources and firsthand knowledge, towards a system that becomes embedded with social

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DesignCamp 2015 Groups and companies

INTERNATIONAL DESIGNCAMP2015

SOCIAL INNOVATION & ENTREPRENEURSHIP

We caught up with a few of the busy students during camp. Here are some of their thoughts. Meet Ayan Bihi

ELINOR

SCHOOL: ENSCI-Les Ateliers, France

ANKER Kolding Havn WWW.KOLDINGHAVN.DK Jessica Brown | Case Western Reserve University Dario Monetini | Politecnico di Milano Claudia Naval | Design School Kolding Jasper Ryan | University of Technology Sydney

Isabella Fortelte Danmark WWW.ISABELLA.NET

KAFFE TAK. SELVTAK.

Paul Lequay | Design School Kolding | EMAIL | LINKEDIN | WEBSITE

Kolding Hotel Apartments WWW.KOLDINGHOTELAPARTMENTS.COM

Yukiko Izumi | Design School Kolding | EMAIL

Jessica Eiermann | Case Western Reserve University | EMAIL | LINKEDIN | 1-330-860-4036

LINE OF STUDY: Industrial Design, 4th year NATIONALITY: Somali-Canadian USE FIVE WORDS TO DESCRIBE THE CAMP EXPERIENCE Diversity, laughter, collaboration, adventure, curiosity

Diana Gordon | Unitec Institute of Technology | EMAIL

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WHAT HAS CAUGHT YOUR PROFESSIONAL ATTENTION AT THE MOMENT? My attention has been grasped as of late by redefining design in a method which rebels against the classical models of design. Applying the methods of design outside of the form of products and objects.

WHY ARE YOU HERE? As I am towards the end of my studies, I came here because I was curious to learn through my own eyes what design, social innovation and entrepreneurship could produce. The idea of integrating design within a socially responsible context is something I have been in search of for some time. I am also interested in obtaining new skills which I could apply in my practice as a designer. WHAT HAS BEEN YOUR BIGGEST LEARNING EXPERIENCE IN THE DESIGNCAMP SO FAR? My biggest learning experience during the DesignCamp has been challenging myself to look at my surroundings and actions through a different perspective of placing myself in a space of observation and reflection.

MEMORBAG

GENERALLY, WHAT INSPIRES YOU? I am inspired by the unknown and all that ignites my curiosity and the challenges and the possibilities of finding creative methods to satiate my curiosity.

HOW DO YOU THINK THAT YOU OR DESIGNERS IN GENERAL CAN CONTRIBUTE TO SOCIAL INNOVATION? I feel that design holds a methodology that can be applied to various aspects of life. The possibility of looking at a problem from a different perspective with a different method can actually bring a refreshing viewpoint. I feel that design is capable of providing a sense of change, especially within a sphere that is not accustomed to the ways of design, for example within the public sector.

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WHAT WOULD BE YOUR IDEAL JOB â&#x20AC;&#x201C; AND WHY? My ideal job would be one where I could wake up each morning feeling that my actions and work are contributing to provide a change towards the collective, be it minute or grand. My ideal job would also involve interacting with individuals from differing cultures with the interest of being able to grow as a designer.

INTERNATIONAL DESIGNCAMP2015

Meet Jaivardhan Singh Channey SCHOOL: Srishti Institute of Art, Design and Technology, India

SOCIAL INNOVATION & ENTREPRENEURSHIP

GENERALLY, WHAT INSPIRES YOU? 'The caves you fear to enter, holds the treasure you seek' - Joseph Campbell The greed to achieve more every day helps me keep going.

COMMA, RETHINKING LIBRARIES Lammhults Biblioteksdesign WWW.LAMMHULTSBIBLIOTEKSDESIGN.COM

LINE OF STUDY: Interaction Design, 4th year NATIONALITY: Indian

Aleksandra Kozawska | Glasgow School of Art | EMAIL | +48793698398

USE FIVE WORDS TO DESCRIBE THE CAMP EXPERIENCE Party, expressive, resourceful, escape, road to success

WHY ARE YOU HERE? To challenge myself. To explore the need for social innovation and to understand how important it is in our everyday life. And of course to meet like-minded people and make new friends. WHAT HAS BEEN YOUR BIGGEST LEARNING EXPERIENCE IN THE DESIGNCAMP SO FAR? To realize that keeping your ego away from your work and building on the ideas of others is always better than forcing an idea just because you came up with it. The need of the society/company should be prioritised more than our personal fame. Fame will come automatically. HOW DO YOU THINK THAT YOU OR DESIGNERS IN GENERAL CAN CONTRIBUTE TO SOCIAL INNOVATION? By figuring out the thin grey line between business and social innovation, designers can give the world a whole new meaning. They can influence people to leave their 9-5 jobs and start something with a deeper meaning which helps them get a profit and at the same time helps the society. Social innovation does not necessarily mean you have to donate something and reduce the company's profits. It means that at the end of the transaction all the people should feel happy.

Felipe Massami Maruyama | Universidade de São Paulo | EMAIL | LINKEDIN | +55 11 994229191

WHAT HAS CAUGHT YOUR PROFESSIONAL ATTENTION AT THE MOMENT? The need of artistic/design interventions to change the way the society works. People need to understand that staying happy as a society is much more important than being happy alone. WHAT WOULD BE YOUR IDEAL JOB – AND WHY? To own a company that aims towards changing the mindset and behaviour of the people in discreet ways through various artistic mediums. This kind of job would help me stay curious which thus drives my energy.

SANA Our Daily Heroes WWW.OURDAILYHEROES.COM

Mungo Park Kolding WWW.MUNGOPARKKOLDING.DK Aylin Sabrina Jüngling | Pforzheim University | EMAIL Ciara Musnitzky | Greenside Design Center | EMAIL

NORD NIGHT NORD Gourmet WWW.NORDGOURMET.COM Nanna Åkjær | Design School Kolding | EMAIL Peta Goldberg | Greenside Design Center | EMAIL

Ke-Yi Liang | Kingston University | EMAIL

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Cristina Paleari | Politecnico di Milano | EMAIL | PORTFOLIO | +39 3389302867

MUNGO EXPERIENCE

Ilaria Angelone | Design School Kolding | EMAIL Previous page

TO NÅLE I EN HØSTAK

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Feng Qian | Kingston University | EMAIL

INTERNATIONAL DESIGNCAMP2015

Meet Jasper Ryan

WHAT HAS BEEN YOUR BIGGEST LEARNING EXPERIENCE IN THE DESIGNCAMP SO FAR? Stepping out of my comfort zone. As designers we tend to do what we are told by the client whether or not we agree – it was never an option for us to discuss. Now, at the DesignCamp we learn how to implement our ideas, communicate them to clients in a way that makes them feel it was really their idea. This to me so far is a whole new skill that I am learning.

SCHOOL: University of Technology Sydney, Australia LINE OF STUDY: 2nd year Bachelor of Civil Engineering combined with Bachelor of Creative Intelligence & Innovation NATIONALITY: Australian USE FIVE WORDS TO DESCRIBE THE CAMP EXPERIENCE "Party". Social. Creative. Diverse. Barnabas (teacher ed.). WHY ARE YOU HERE? I'm incredibly passionate about social innovation (to me that's innovation for a good cause), and that seems to be the fundamental element of this design camp. WHAT HAS BEEN YOUR BIGGEST LEARNING EXPERIENCE IN THE DESIGNCAMP SO FAR? That diverse group work with people from different countries, ages and disciplines can be incredibly complex but when it works the results can be outstanding. HOW DO YOU THINK THAT YOU OR DESIGNERS IN GENERAL CAN CONTRIBUTE TO SOCIAL INNOVATION? I think that design thinking is a brilliant way to address the more fearsome problems of the 21st century and that design thinking will become more and more important over the next few decades. Most designers I've met are also good at contributing humour and quirkiness to the creating process which I believe can be extremely powerful with social innovation. GENERALLY, WHAT INSPIRES YOU? I'm inspired by the people who are bizarre, passionate and creatively intelligent. Regardless of what they do they love it and they do it well, whether it be about solving climate change or designing the next batch of exciting shoe laces.

SOCIAL INNOVATION & ENTREPRENEURSHIP

WHAT HAS CAUGHT YOUR PROFESSIONAL ATTENTION AT THE MOMENT? After this design camp I've become a lot more passionate about the possibilities of design, I may focus on developing some of those skills to enable myself to create more freely.

TIME TO MAKE Messe C WWW.MESSEC.DK

HOW DO YOU THINK THAT YOU OR DESIGNERS IN GENERAL CAN CONTRIBUTE TO SOCIAL INNOVATION? I believe we are great "people persons". We understand human behaviours and how people interact with certain things. We visualise, we observe 24/7.

WHAT WOULD BE YOUR IDEAL JOB – AND WHY? My ideal job would be one that offers new challenges every day. One that involves travelling to various locations and meeting many strange people. I'm not entirely sure what that job is and if it is more than one.

Ruggero Bastita | Design School Kolding | EMAIL Shiho Mori | Tokyo University of the Art | EMAIL

Meet Sara Faraj SCHOOL: Unitec Institute of Technology, New Zealand LINE OF STUDY: Bachelor of Graphic Design graduate, 1st year Masters in Creative Practice NATIONALITY: Born in Iraq, New Zealand citizen USE FIVE WORDS TO DESCRIBE THE CAMP EXPERIENCE Informative, Fun, Multi-talents, Multi-Culture, Inspiring

WHAT INSPIRES YOU? People, from all generations, all nationalities WHAT WOULD BE YOUR IDEAL JOB – AND WHY? I ask myself this question almost every day and still have not figured it out yet. I am leaning towards service design, where I can "design for something" and not only design something, which is what I am currently doing at my job.

SØMLØSE Olino WWW.OLINO.DK

WHY ARE YOU HERE? Before this camp, I have never had a clear idea of what "social innovation" really is. I’m hoping by the time I get back to Auckland I will have a clear idea of what social innovation is. Plus, it is a great opportunity to develop and expand my knowledge, learning from others, "international" others. Amazing!

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INTERNATIONAL DESIGNCAMP2015

SOCIAL INNOVATION & ENTREPRENEURSHIP

OVERALL, IT WAS AN AWESOME EXPERIENCE BUILT AROUND SOCIAL INNOVATION. VERY WELL ORGANIZED, IT PROVIDED ME WITH AN OPPORTUNITY TO WORK ON A REAL-LIFE PROJECT WITH AN INTERESTING COMPANY, IN A GREAT TEAM, SURROUNDED BY INSANELY GREAT AND CREATIVE PEOPLE. I SEE IT NOW, HOW DESIGNERS CAN HAVE A MAJOR IMPACT ON SOCIAL INNOVATION. THEY UNDERSTAND HUMAN BEHAVIOUR AND THEY ARE ABLE TO VISUALISE AND MAKE AESTHETIC PROTOTYPES. THEY CAN DESIGN CONCEPTS AND PROBLEM-SOLVING AND MAKE US CREATE BETTER SOLUTIONS. Previous page

Gyula Vajda, CEO, Our Daily Heroes

Aleksandra Kozawska, Glasgow School of Art

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INTERNATIONAL DESIGNCAMP2015

SOCIAL INNOVATION & ENTREPRENEURSHIP

Teachers Laila Grøn Truelsen, Communication Designer and Head of LAB for Social Inclusion at Design School Kolding Léon Kranenburg, Communication Designer and Founder and CEO of WOAU, a broad ranging and innovative design practice based in Rotterdam in the Netherlands. Barnabas Wetton, Interaction Designer and Head of Innovation at Design School Kolding

DESIGN SCHOOL KOLDING WANTS TO FORM PARTNERSHIPS TO UNDERSTAND

Students

NEW WAYS OF DESIGNING AND DESIGNING INTO NEW PARADIGMS. AT THE DESIGNCAMP WE HAVE SMALL COMPANIES THAT DARE LOOK INTO SOMETHING VERY, VERY DIFFERENT AND WE HAVE AN INSTITUTION THAT DARES AND FOLLOWS THROUGH ON MAKING NEW ROUTES. Barnabas Wetton, Teacher

Erin Sauha Lee, Emily Carr University, Canada

Caroline Matilde Borg Nielsen, Design School Kolding, Denmark

Megan Kwan, Emily Carr University, Canada

Christian Kau, Design School Kolding, Denmark

Ananya Arora, Pratt Institute, USA

Claudia Naval Baudin, Design School Kolding, Denmark

Miki Gee Murata, Pratt Institute , USA

Giulia Pesce, Design School Kolding, Denmark

Jessica Eiermann, Case Western University, USA

Iga Slowik, Design School Kolding, Denmark

Jessica Brown, Case Western University, USA

Ilaria Angelone, Design School Kolding, Denmark

Ciara Musnitzky, Greenside Design Center, South Africa

Julie Fabricius, Design School Kolding, Denmark

Peta Nicole Goldberg, Greenside Design Center, South Africa

Marco Federico Cagnoni, Design School Kolding, Denmark

Jaivardhan Singh Channey, Sristhi Institute of Art, Design and Tech., India

Monika Bartosova, Design School Kolding, Denmark

Radhika Dilip Kale, Sristhi Institute of Art, Design and Tech., India

Nanna Åkjær Sørensen, Design School Kolding, Denmark

Aylin Sabrina Jüngling, Pforzheim University, Germany

Nora Schnibbe, Design School Kolding, Denmark

Melissa Gutekunst, Pforzheim University, Germany

Paul Lequay, Design School Kolding, Denmark

Feng Qian, Kingston University, Great Britain

Ruggero Bastita, Design School Kolding, Denmark

Ke-Yi Liang, Kingston University, Great Britain

Stefano Prevosti, Design School Kolding, Denmark

Leah Das, London College of Fashion, Great Britain

Yukiko Izumi, Design School Kolding, Denmark

Shiho Mori, Tokyo University of the Art, Japan

Zejun Yan, Design School Kolding, Denmark

Takuma Kawamoto, Tokyo University of the Art, Japan Jasper Ryan, University of Technology Sydney, Australia Erica Lim, University of Technology Sydney, Australia Filipe Massami Maruyama, Universidade de São Paulo, Brazil Diana Gordon, Unitec Institute of Technology, New Zealand Sara Faraj, Unitec Institute of Technology, New Zealand Aleksandra Kozawska, Glasgow School of Art, Scotland Anna Denderah Rickmers, Glasgow School of Art, Scotland Gaétan Barbé, ENSCI - Les Ateliers, France Ayan Mohamed Bihi Aden, ENSCI - Les Ateliers, France Dario Monetini, Politecnico di Milano, Italy Cristina Paleari, Politecnico di Milano, Italy Keyu Long, College of Design and Innovation, Tongji University, China

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Local partners from all over the Region of Southern Denmark

Case Companies for Designcamp 2015 #01 EasyFood WWW.EASYFOOD.DK #02 Isabella Fortelte Danmark WWW.ISABELLA.NET

#05 Lammhults Biblioteksdesign WWW.LAMMHULTSBIBLIOTEKSDESIGN.COM #06 Messe C WWW.MESSEC.DK

#03 Kolding Hotel Apartments WWW.KOLDINGHOTEL APARTMENTS.COM

#07 Mungo Park Kolding WWW.MUNGOPARKKOLDING.DK

#04 Kolding Havn WWW.KOLDINGHAVN.DK

#08 NORD Gourmet WWW.NORDGOURMET.COM

#09 Olino WWW.OLINO.DK #10 Our Daily Heroes WWW.OURDAILYHEROES.COM #11 Syddansk Kvæg WWW.SD-K.DK

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2 6

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INTERNATIONAL DESIGNCAMP2015

Social Innovation & Entrepreneurship The DesignCamp is internationally recognised for establishing a space for companies, experts and design students to come together and engage in a current topic and the creation of new concepts. The international encounter, the unique Danish culture and the creative setting at Design School Kolding constitute the perfect starting point for innovation. This year, the DesignCamp zoomed in on social innovation. In less than two weeks, and inspired by the DesignCamp BusinessConference, 42 design students from 19 countries worked with 11 companies and created social innovation by applying design methods of research, ideation, prototyping, and testing and designed anything from structure and spaces to actions, experiences and identity; design concepts that are ready to be taken to the next level.

The DesignCamp2015 took place from 28 September to 9 October and was organised in collaboration between Design School Kolding, D2i - Design to innovate, Syddansk VĂŚkstforum, TREFOR and the EU Social Fund.