Portfolie - Aitana Kugeler

Page 1

PORTFOLIO AITANA KUGELER 2020


INDEX

‘GETTING TO KNOW ME’ Presentation

| p.23

Dez. 2018

‘SNOWFLAKE’ Packaging design

| p.7

Dez. 2018

‘NATURAL DYES’ Experimental

| p.26

Sept. 2018

‘MOOD’ Social design

‘SPACE BETWEEN’ | p.10

Jul. 2019

Exhibition design

| p.28

Feb. 2019

‘kinder BUENO’

| p.32

Nov. 2019

‘THINK INK’ Campaign design

‘IM SCHATTEN DES JOHANNISBERGS’ Editorial design

| p.16

Feb. 2019

Dez. 2018

‘MATCH IT’ App design/UX/UI

| p.4

Jan. 1996

Research

INDEX

| p.18

‘INNOCENCE’ Photography

| p.37

Nov. 2017


GETTING TO KNOW ME

Hello there, My name is Aitana and on the next few pages you will find projects of mine which I believe represent me best. Apart from being a cosmopolitan and curious person, I am also very passionate about alternative ways of living as well as other cultures. I consider myself a social person, with the ability to empathise with the people who surround me. I am aware of the impact people can have on each other. That is the reason why, in my projects, I look for authenticity, honesty and work with a purpose. In a world that creates more waste than it can take, I am convinced that it is important to question our habits, ourselves really, in order to become part of a more sustainable collective. I am currently trying to find a way to put my thoughts and interests into practice within my working process. I like to do extensive research before any project and choose manual or analogue manufacturing techniques wherever I can, while also taking advantage of the latest developments in technology. Since I know that my knowledge alone is not enough, I enjoy getting the most creative and innovative results while working in multidisciplinary teams and with clients. What better way to be creative than being surrounded by like-minded people? Now that I have introduced myself, you are more than welcome to have a look at my portfolio and continue getting to know me. I do also appreciate your thoughts on what you’re about to see and I am open to discuss any further questions about me as a person and my inspirations.

Aitana Kugeler 5

kugelerai@gmail.com

+352 621 246 132


SNOWFLAKE PACKAGING, 2018 FOR WHO: THE TYPE:

university assignment group (2 ppl.)

MY PART: conception formalisation presentation

The snowflake packaging resulted from a commission by XOC, a Spanish nougat company. With an open brief, my classmate and I decided to prolong the packaging’s lifespan, giving the container a second function besides protecting the sweets. With the increasing amount of waste around Christmas, instead of throwing the empty packaging away, our product can be converted into a decorative lamp. For prototyping, we used silkscreen printing and laser cutting to create our concepts as unique, handmade and playful - which represent XOC. We added a poem on the outside, referring to Christmas, giving the package more of a Christmas spirit.

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MOOD BACHELOR THESIS, 2019 FOR WHO: THE TYPE:

Bachelor thesis individual

MY PART: context research conception formalisation UX/UI materialisation presentation

For my bachelor thesis I created mood, a visual support to encourage an honest emotional exchange between partners. It is a non-verbal communication tool that invites (self)-reflection and the sharing of feelings with the aim to facilitate expression and exchange. Its function is to make the invisible visible. Oriented towards the interaction between two people (the affected and the caregiver or ‘partner’) when diagnosed with Parkinson’s, mood allows, as the name suggests, to communicate one’s mood by creating a map of one’s emotions. The project consists of two parts: a physical one on a magnetic background as well as a digital one. They work separately although the use of the two parts in a complementary manner is not excluded.

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On the one hand, the physical product consists of a series of 20 magnets, each representing one emotion, used to interact on a magnetic board at home. Emotions that are felt on the inside do not always coincide with those that are transmitted to the outside and emotions that are felt today are not necessary the same as tomorrow. It is meant to help understand the emotional situation between relatives within the context of this disease by honestly reflecting on the board. On the other hand, the app tracks one’s evolution and allows to connect to other people in similar situations. One can share the emotion map with one’s family or doctor to ensure transparency and normalise the situation. It also functions as an educational medium for users by presenting the latest news on Parkinson’s.

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work in progress

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kinder BUENO RESEARCH, 2019 FOR WHO: THE TYPE:

personal project individual

MY PART: research organisation

1. Main Problem: https://pubs.acs.org/doi/full/10.1021/acs.est.7b04051?src=recsys 2. Kinder Bueno Characteristics: https://www.kinder.com/uk/en/kinder-bueno 3. Lidwell William, Holden Kritina, Butler Jill, The Pocket Universal Principles of Design, 2015 4. Blue Economy: https://en.wikipedia.org/wiki/The_Blue_Economy

very best quality and freshness minimizing the quantity of waste produced

5. Life Cycle Assessment: https://en.wikipedia.org/wiki/Life-cycle_assessment

Goal

After Life 8. Cradle to Cradle: https://en.wikipedia.org/wiki/Cradle-to-cradle_design

Protection Production Distribution Trading Use End of Life Cycle

Renew Recycle Reuse Remove Reduce

Supply

5R S

Logistics Production

kinder Bueno

longevity of the natural ecosystem

Grind

Flyknit

Modern society has created a world based on consumption. We buy products we do not know the origin of, nor in most cases do we know the conditions they were produced in, who produced them, what materials were used or where products end up after we have finished consuming them. This project tries to question and understand these steps, from the production phase - including all the materials, machinery and energy needed to produce it - to the phase after its use - pointing out possible ways to handle the remains. The aim of the mind map is to raise awareness and to show new possibilities in technologies, methods and materials. The end goal would be to avoid products, techniques and work situations to be harmful to humans and the planet. The starting point for the mind map is the multipack kinder Bueno packaging found in every supermarket.

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Artichoke Potato

Pasta RRR Anima

Ecopopote

Agave

Kosuke Koike Fruits and Veggies Coffee

Fucus and Paper SEAgel BB Ari Jonson AMAM

Wax

Straw

Fungi Technology

Nuatan

Bioplastics

molded pulp Leaf

Leaves

HOW

Reduce Renew Recycle Synthetic Precious Plastic

wood

Bamboo

classic

T2 T(2X4)

dark mini

Definition

classic cacao

T(2X6) T(2X10)

PACKAGING

Nutella

Raffaello Ferrero Rocher

Ferrero Pralines

Young Adults

1968 in Alba, IT

délice chocolate

SUSTAINABLE PACKAGING

MAIN PROBLEM

Criteria product protection throughout it’s life cycle meets market criteria for performance and cost made using renewable energy recycled efficiently to provide valuable ressources for subsequent generations

Petrochemical Plastics

CIRCULAR ECONOMY

kinder

FERRERO

“a little, a lot”

Mission

parents remember their kinder moments and share with their children share and enjoy with the family create brief but special moments in everyday life bars fitting perfectly in a child’s hand

(FFV)

Ferrero Farming Value

Vision

“Sharing Values to create Values”

Values Create Choose Make Store and Deliver You

LCT/LCA

Ferrero4Future Fer-Way (F-ACTS)

Ferrero Agricultural Commitment to Sustainability

Mission

lack of plastic materials that rapidly and completely decom pose under natural environmen tal conditions (while keeping their properties for a sufficient 1 duration in consumer products)

tastes for all

Target

happy hippo

Social responsibility, work with & for the community and region

CRADLE TO CRADLE

--> can be disposed in natural environments or decomposed in soil --> provides food for small life forms no harming

creates systems that are efficient and waste-free

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Biomimicry

Definition

biological nutrients:

Criteria 1. material health (chemical composition) 2. material reutilization (recovery and recycling 3. energy required for production 4. water (usage and discharge quality) 5. social responsibility (fair labor practices)

innovation transparency in communication

Blue Economy

serves to assess environmental impacts associated with all the stages of a product’s life --> raw material extraction --> materials processing, manufacturing, distribution, use, repair/maintenance, disposal/recycling

by Gunter Pauli

technical nutrients: non-toxic, non-harmful all materials

product quality

Definition

Definition synthetic materials with no negative effects on the natural environment --> can be used continuously over and over again without losing their integrity or quality --> no “downcycling” needed (which basically means becoming waste)

commitment to consumers

Life Cycle Thinking / Life Cycle Assessment

Definition Design out waste and pollution Keep products and materials in use Regenerate natural systems 7

All ages

Story

surprise schoko bons

Tic Tac Golden Gallery

met the needs of the new millennial public: social and active generation

Characteristics

Types

Reuse Refuse

Biodegradable Composting Plastics Bacteria

Goals

Rethink

Zero Waste Edible Water Biomaterials New Materials Organic Biodegradation

Algae Erik Klarenbeek

New Technologies Upcycling

Design from Discard

FoodWaste

Tomorrow Machine

Ecovative

Fibres

Nike Considered

old

in 1990

joy pinguí maxi mini cereals

white

Multipack T(2X3) 129 g

material used for wrapping or covering goods to protect them. 6

Definition

Types

1 unit 21,5 g

3 pieces

Interlocking Pieces

new

Graphics

Bueno is a delicate chocolate bar with an indulgent taste. Each melt-in-the-mouth piece promises creamy hazelnut, smooth chocolate and crispy wafer for you to enjoy. It consists of delicate layers and textures. 2

Principles outer wrap individual wrap sticker

Zvezdochka

small portions

Portions

Ensure product freshness and integrity in a correct portion Use of safe materials and thte 5R Strategy in pack design coherence with brand values through shapes and materials

pp5 metallized film

Packaging that improves sustainability it’s not an end state but a continuing process of improvement.

modernized and up-to-date catches attention

Challenges

Materials

improve long-term viability and quality of life for humans

clear product imagery - shows the brands quality - differentiation between classic - white - dark - reinforces unique taste and texture

Easy to open, hold and eat independence and usefulness reasonable consumption Preserve product quality Individually wrapped

- a shift from scarcity to abundance with what is locally available. - industrial processes that seek solutions based upon simpler and cleaner technologies. - shows disparate environmental problems with open-source scientific solutions based on the natural world. 4 - Goal: create environmentally beneficial solutions with financial and social benefits

“copying properties from familiar things in order to realize benefits of those properties” mimicry refers to copying pre-existing solutions to problems and is perhaps the oldest and most efficient method for achieving advances in design. Consider mimicry as one approach in solving problems. 3 Consider the three kinds of mimicry: surface, behavioral and functional - properties of both natural and man-made things. Janine Benyus


THINK INK CAMPAIGN DESIGN, 2018 FOR WHO: THE TYPE:

university assignment group (2 ppl.)

MY PART: conception formalisation (ink) materialisation presentation

Think ink aims to raise awareness about paper waste and the toxicity of cartridge toners. After analysing the current situation at ESDi university, an outrageous amount of printing and an unawareness among students was observed. The ink as well as the paper are manufactured with leftover waste we found around the university. The ink is made of the remains of toner powder and egg yolk. The paper is recycled from leftover paper and waste found in the workshops. Our ironic claims “I am addicted to you, don’t you know that you’re toxic” by Britney Spears and “Think before you print” aim to sensitise other students about the consequences printing can have on our surroundings and environment.

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MATCH IT APP DESIGN, 2018 FOR WHO: THE TYPE:

university assignment group (2 ppl)

MY PART: conception UX/UI presentation

match Tackles the need of communication.

collab

Match It results from a question presented to us by the headmaster, who wanted to improve communication among students at our university. After analysing the current situation, we soon recognised that besides many other problems, students were not interacting nor sharing their projects with each other.

Arises from the will of collaboration.

To improve the situation our goal was to create an app that would help communication on a professional level. It allows to show projects, to support collaborations and to evaluate teamwork. It works as an interactive platform where students can upload their projects to be commented on and invite each other for group-works.

appraise

Throughout the whole process we used the “design thinking” methodology, a user-centred strategy to get the most adapted and beneficial results for the users. We then focused on a very modern and “designy” user interface to motivate people to use the app. On the profile, one can see a person’s portfolio as well as the finished collaborations and teamwork evaluations.

Based on experiences and skills.

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aplication flow

splash screen

login create account

search

notifications

wall

projects

collabs

faves

hashtags

matches

add project

registration done

profile

project

settings

value

user profile edit

projects

projects

values

collabs

delete

share

matchs 9:14

9:14

9:14

9:14

Discipline

9:14

Add project

Value

Project Name

9:14

The wall #search

Title

Title

add type of project

add type of project

6 nov 2018

Name Discipline

Name Discipline

faves

share

00

00

00

Collaborations

Matchs

see

2 nov 2018

Value 5

Value 2

Value 4

collab

Value 3

9:14

match

9:14

9:14

9:14

The wall Collab with

6 nov 2018

Oscar sent you a match About:

Name Discipline

You have a match with Oscar! Do you want to send something?

Darius wants to collab with you

Concept:

00

00

00

Projects

Collaborations

Matchs

Your projects have 20% faves

Conditions:

2 nov 2018

Marie sent you a match Timing: yes

match

Sara sent you a match

upload

9:14

Match

The wall

Marie sent you a match

Your projects have 60 % faves

value

Sara sent you a match

no Number of people to collaborate:

accept

25

match

Darius wants to collab with you Your projects have 20% faves

Value 1

Projects

Oscar sent you a match

Your projects have 60 % faves

refuse

Title Discipline @


NATURAL DYE EXPERIMENTAL, 2019 FOR WHO: THE TYPE:

internship individual

MY PART: conception research formalisation

This experimental project started during my internship at Éilenger Konschtwierk in 2018. I had the chance to research about natural dyes, different fabrics and pattern techniques as Shibori or tye and dye. It was a very intuitive process based on trial-error. I was on the quest of finding the perfect recipe to get the most out of the natural ingredients. In the end I developed a workshop for the mental disabled people working at Éilenger Konschtwierk. I included natural dyeing and the pattern techniques to create fragrance sacks and fabric bookmarks to sell on local markets.

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work in progress

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SPACE BETWEEN EXHIBITION DESIGN, 2019 FOR WHO: THE TYPE:

university assignment individual

MY PART: conception formalisation materialisation presentation

“Space Between� is an hypothetical exhibition conceived for Takis Vassilakis. I purposely chose the greek artist because I wanted a contrast to myself. Throughout his works he tries to capture cosmic and magnetic energy while mixing art with science, which fascinates me. Fundamental in the design of the exhibition, therefore, were concepts such as fragility opposed to hard materials. Industrial and strong character in the space versus elegant illumination and clean presentation in the room. For the conception of stationary and overall advertising I focused on illustrating the invisible forces which he also repeatedly deals with. All in all, the key concept of the exhibition lies within the multiple contrasts given by his search for the 4th dimension and my down to earth way of designing.

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IM SCHATTEN DES JOHANNISBERGS EDITORIAL DESIGN, 2019 FOR WHO: THE TYPE:

client work individual

MY PART: conception formalisation materialisation presentation

“Im Schatten des Johannisbergs� is a book about the history of Butschebuerg, a vicinity in Dudelange, Luxembourg. In the 240 pages, the author goes on to describe his relation to this neighbourhood as well as historical facts about this area. The project was started by the neighbourhood association, which gave me complete freedom with the design. I therefore worked on a timeless, elegant layout that compiles all the stories and experiences of that place, without imposing the design over the content. Since I was mostly targeting elderly people born and raised in the vicinity, and I focused on a very visual layout using old scanned diapositives to complement written text, the book in a way also serves as a photo album.

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INNOCENCE PHOTOGRAPHY, 2017 The feeling of having the world at one’s feet, the joy, curiosity, purity and naturalness are the starting point of my photography series called “innocence”. Through ten photographs I interpret photographer Matthew Hinther’s works, capturing the emotions I felt when I first saw his picture “Anika”. Hinther is inspired by works by Eugene Smith, a photojournalist who after being wounded at war decided to contrast his works with the beauty in the world. Matthew Hinther’s photograph of the little girl fascinates me as in a way I feel really connected to her innocent self. With “Innocence” I was able to re-feel this curiosity and purity we experience as a child.

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FOR WHO: THE TYPE:

personal project individual

MY PART: conception formalisation materialisation



THANK YOU :)


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