Creating new advertising results with Affiliation Marketing
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Create new customers that prefer your business To local and online competitors
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Give existing customers another reason to use your products and services
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Forge lasting emotional bonds with customers
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Maximize advertising dollar effect by targeting and reaching only the most desirable customers
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Full-color mailer sent to customers by US Mail
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Advertisers and customers share a meaningful “Affiliation”
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5,000 local households receive each mailer
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Limited to 10 advertisers per mailer - your unique message gets heard
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Multi-advertiser format increases readership and retention
Focus on communicating with ideal target customers
23 year old female. Doesn’t watch the news. Doesn’t read the newspaper. Loves country music and the town that she moved to after college. Would love your locally-owned restaurant if she knew about it.
18 year old female. Listens to a popular music station. Doesn’t need your service.
55 year old male. Listens to classical music at work. Passionate about community service. Would love to know that your business philosophy involved supporting the community.
29 year old male. Never listens to a radio station through commercial breaks. Extremely proud of his country and of his service to it. Would love your veteran-owned company if he knew about it.
45 year old male. Married with two children. Takes off of work for deer season every year. Listens to talk radio. Would love your company if he knew you were a fellow sportsman.
40 year old male. Listens to all the popular radio stations. Doesn't need your service.
53 year old female. Very concerned about the environment. Gets her news online and listens to public radio. Would love your environmentallyconscious lawn care company if she knew about it.
60 year old female. Has grown children in your town and new grandchildren on the way. Reads the front cover of the paper and the garage sale ads in the Friday edition. Doesn’t listen to the radio. Would love your female-owned company if she knew about it.
25 year old male. Listens to Alternative Rock. Doesn’t need your service.
40 year old female. Listens to Christian rock occasionally. Strong supporter of community programs. Reads the newspaper every day. Would love your Christian-owned company if she knew about it.
The Affiliation Proximity Matrix™
Complements existing advertising If you advertise heavily in other media, customers will have an additional reason to like you, an incentive to stop by and a call to action to visit your store
Complements existing advertising Customer has a printed offer and a reason to use your service
Complements existing advertising Reaches customers with a variety of tastes in music, television and news media
Why Our Direct Mail Works
The Affiliation Proximity Matrix™ selects the best customers for your target Affiliation.
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Why Our Direct Mail Works
Customer has a printed offer and a reason to use your service
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Why Our Direct Mail Works
Reaches customers with a variety of tastes in music, television and news media
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