SANTA FE & ALBUQUERQUE
SHOWCASING SANTA FE & ALBUQUERQUE’S BEST BUSINESSES, PRODUCTS AND SERVICES
IMAGINE
a marketing vehicle so high in production quality that anyone who picks it up will intuitively understand it is a publications of exceptional value...
THEN DISCOVER it is hand-delivered to saturate one of the most niche densities of affluent households in the country. We invite YOU to join us!
FineLifestyles SANTA FE
FALL 2015 | VOLUME 1 ISSUE 4
FineLifestyles WINTER 2015 | VOLUME 1 ISSUE 5
SANTA FE
THE FINE LIFESTYLES STORY
WHAT’S ON YOUR WISH LIST? AL PACINO STOPS THROUGH TOWN THE CONCORSO PAYS TRIBUTE TO DENISE MCCLUGGAGE
DR. KRISTEN L. BIGGS
BALLOONING GALORE
In 2008, we realized that the middle to upper-income segment of the population weren’t being well-served by traditional media.
TURQUOISE 101 SECRET JEMEZ HOT SPRINGS NORDIC SKIING LIKE NEVER BEFORE
BARKER REALTY Celebrating 50 Years
Newspapers on average have lost two-thirds of their subscribers over the last couple of decades. Because of hundreds of TV stations and dozens of radio stations available in each marketplace, electronic media suffers from mind-boggling fragmentation and infinitely small reach/market-share. Because of several advertisers sharing digital billboards, their reach is also gravely fragmented. After extensive research, it was evident that magazine titles and page counts were on the increase. There were a few reasons for this: BRAND LOYALTY People love their magazines, be they women’s health, fashion, motorcycle or other;
Unparalleled in the Vein and Skin Care Field
FineLifestyles FALL 2016 | VOLUME 2 ISSUE 3
SANTA FE & ALBUQUERQUE
SAMUEL DESIGN GROUP World Class Design
FIND AUGMENTED REALITY WITHIN THE PAGES OF THIS ISSUE FLAMENCO: FROM SPAIN TO NEW MEXICO TAKE A LLAMA TO LUNCH!
FineLifestyles WINTER 2014 | VOLUME 1 ISSUE 1
SANTA FE
ENGAGEMENT FACTOR People engage/read magazines when they have time and are in the mood; PORTABILITY People like to read magazines at home, in the tub, at the office, in the car, etc.
MAGICAL RETREATS CLOSE TO HOME
GEORGE R. R. MARTIN AND THE JEAN COCTEAU CINEMA From Vacant to Vibrant
SHOWHOUSE SANTA FE AND BARKER REALTY | CHRISTIE’S: DESIGNING A BETTER WORLD FOR CHILDREN TIAS AND SURYA LITTLE: YOGA AND THE ART OF RELAXATION NEW 2015 LEXUS SUV: A STEP ABOVE THE REST FineLifestyles
Santa Fe
1
OUR APPROACH FOCUS GROUPS
and common sense also told us that women especially, love magazines. They want to know what’s going on in their community as well as what products and services are available locally, versus some far off city, region or country. Today, women have more education and income than ever before and are the major influencers regarding consumer purchases. It made sense that we first needed to focus our appeal to middle and upper-income women, while also being inclusive of men’s interests. From an advertising perspective, it makes sense that our magazines need to provide extensive BENEFITS to advertisers:
Reaching the largest number of people, for the longest period of time, for the least amount of money!
REACH: the largest number of people possible SHELF-LIFE: people tend to hang on to their magazines for months or even years FREQUENCY: magazine ads are seen 3.2 times per reader COST: ad costs per person reached are a fraction of other media advertising LOCAL FOCUS: people want to know what’s going on in their communities and for the most part, people shop locally
PROFILES: consumers want to know more about businesses, staff and the products and services they sell
VISUAL: consumers want to see who owns the business, who’s employed and what their products and services look like
TANGIBLE: consumers still love to hold their magazines (which are also available digitally for FREE on our website via computer or favourite hand-held device)
Fine Lifestyles magazines focus on giving readers interesting information about their communities, highlighting the businesses and organizations that are the engines of our readers’ local economies and the pillars of their communities. We specialize in casting advertisers in the best possible light, profiling businesses and organizations like no other media can. Consumers love discovering local businesses they didn’t know existed. Readers want to know about the people, services and products available to them, and how they and their families can BENEFIT from those products and services.
The QUALITY of our pages is impeccable, centred upon a minimalist design where photographs are the ‘stars’ of the magazines. Pages are neat, clean and easy to read. Our readership is comprised of upscale readers via direct-to-home, medical waiting rooms, hotel rooms and select retail stand distribution. Readers outside our distribution networks can view them online at no cost, or can receive the magazines through subscription. We’re humbled that people tell us they can’t wait to get their next edition of Fine Lifestyles magazines!
THERE ARE 8 DEPARTMENTS/SECTIONS IN FINE LIFESTYLES 1) Style (Fashion) 2) Health & Wellness 3) Dining, Entertainment, Arts 4) Pets
5) Sports, Recreation, Travel 6) House & Home 7) Business 8) Wheels (Auto)
1.910.508.3694
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”
REACH OVER...
215,000
AFFLUENT READERS!
SANTA FE
Las Campanas Tesuque Opera Area Bishop’s Lodge Hyde Park Downtown Santa Fe
Aldea
Quail Run
Eldorado
SANTA FE
Downtown Santa Fe Las Campanas Tesuque Opera Area Bishop’s Lodge Hyde Park Quail Run Aldea Eldorado ALBUQUERQUE Lamy Placitas Corrales Rio Rancho Los Ranchos Sandia Heights Sandia Park Paa-ko Tanoan Country Club East Albuquerque
Lamy
Placitas Sandia Park Paa-ko
Corrales
Rio Rancho Los Ranchos
Sandia Heights
ALBUQUERQUE
Tanoan Country Club East Albuquerque
1.910.508.3694
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WHO READS OUR MAGAZINES?
WOMEN
COUPLES
READERS BY GENDER
PROFESSIONALS
READERS BY HOUSEHOLD INCOME
TRADES 12%
READERS BY AGE
1.910.508.3694
MATURE
BUSINESS OWNERS 30%
READERS BY PROFESSION
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SPORT/REC/TRAVEL STYLE DINING/ENT/ARTS HEALTH & WELLNESS STYLE SPORT/REC/TRAVEL DINING/ENT/ARTS HEALTH & WELLNESS STYLE TRAVEL/REC. SPORT/REC/TRAVEL DINING/ENT/ARTS HEALTH & WELLNESS STYLE DINING/ENT. HEALTH/WELLNESS PETS HOUSE/HOME STYLE SPORT/REC/TRAVEL DINING/ENT/ARTS HEALTH & WELLNESS STYLE SPORT/REC/TRAVEL DINING/ENT/ARTS DINING/ENT/ARTS HEALTH & WELLNESS STYLE SPORT/REC/TRAVEL DINING/ENT/ARTS HEALTH & WELLNESS STYLE SPORT/REC/TRAVEL HEALTH & WELLNESS AMAZING MODES OF DISTRIBUTION... 1 UPSCALE 1 UPSCALE 1 READERS UPSCALE READERS READERS 111 UPSCALE READERS UPSCALE UPSCALE Direct to the home READERS READERS * 92,400 1 1 1 2 2 33 2 3 11 HOTEL READERS MEDICAL WAITING HOTEL READERS MEDICAL WAITING 2 2 3 ROOM READERS 3 30,000 ROOM READERS 30,000 HOTEL READERS MEDICAL WAITING 2 3 30,000 30,000 ROOM READERS 30,000 HOTEL READERS MEDICAL WAITING HOTEL READERS MEDICAL WAITING MEDICAL 30,000 WAITING HOTEL READERS 30,000 ROOM READERS ROOM READERS 30,000 ROOM READERS * 45,000 30,000 30,000 * 36,000 4 4 4 4 SPA & SALON SPA & SALON 4 READERS READERS 4 SPA & SALON SPA & SALON 30,000 30,000 READERS READERS SPA & SALON SPA & SALON 30,000 * READERS 36,000 READERS 30,000 30,000 5 6 55 6 6 ONLINE READERS 5 6 BUSINESS READERS ONLINE READERS THOUSANDS 6 BUSINESS READERS ONLINE READERS 5 5 6 BUSINESS READERS THOUSANDS THOUSANDS THOUSANDS THOUSANDS BUSINESS READERS ONLINE READERS THOUSANDS THOUSANDS THOUSANDS BUSINESS READERS ONLINE READERS ONLINE READERS BUSINESS READERS THOUSANDS THOUSANDS THOUSANDS THOUSANDS Readership: 22,000 X 4.2/copy = 92,400 *Home X 2 mths = 45,000 *Hotel Readership: 1,500 X 1.5/people X 10 stays/mth/room *Spa, Salon, Medical Readership: 325 X 4 readers/day X 30 days/mth X 2 mths = 78,000 HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS HOUSE & HOME CANYON ROAD NATIVE ART WHEELS HOME HOUSE & CANYON ROAD NATIVE ART WHEELS BUSINESS BUSINESS CULTURE FESTIVALS CULTURE FESTIVAL HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS CANYON RD. NATIVE ART WHEELS BUSINESS CULTURE SPORTS
WHO WE ARE
SIX AMAZING SIX AMAZINGMODES MODESOF OF DISTRIBUTION… DISTRIBUTION… SIX AMAZING MODES OF DISTRIBUTION… SIX SIX AMAZING AMAZING MODES MODES OF OF DISTRIBUTION… DISTRIBUTION… SIX
80,000 80,000 80,000 80,000 80,000
SOCIAL MEDIA BLASTS As an increased value to our physical publication, we now have added a Social Media product to enhance your online exposure targeting your readers, and followers, beyond the Santa Fe area as well as internationally! As such, we can provide you with continuous exposure on Facebook, Twitter, Pinterest, Instagram, Linkedin, Tumblr and Google+. We consistently promote our social media sites. This promotion has resulted in over 3800 Social Media likes in 12 months, with an average of 1200 active engagements per week. Enhanced Digital and Social Media Presentation — Enhanced Digital advertising as an add-on to our physical publication. This solution offers Priority appearances and additional promotion via our entire online portfolio. We will work with you to ensure that we focus on the desired message, or product offering. Fine tuned client base and location(s) (i.e. Texas, France, Tokyo, etc) targeting. Regularly work with you to adjust images and info presented to match your ongoing promotions, events and marketing efforts. Posts will occur two to three times per day, across all of our social media outlets. Social media campaigns 2x/month that will be directed to your preferred target market and back-linked to your online presence Premier banner ad time on our Fine Lifestyles website, which will back link to your online presence A monthly report card will be generated to provide you with feedback on your campaign results (i.e. likes, shares, clicks, demographics, etc) 1.910.508.3694
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