SANTA FE & NORTH ALBUQUERQUE
SHOWCASING SANTA FE & NORTH ALBUQUERQUE’S BEST BUSINESSES, PRODUCTS AND SERVICES
IMAGINE
a marketing vehicle so high in production quality that anyone who picks it up will intuitively understand it is a publications of exceptional value...
THEN DISCOVER it is hand-delivered to saturate one of the most niche densities of affluent households in the country. We invite YOU to join us!
FineLifestyles
WHO WE ARE
SANTA FE
FALL 2015 | VOLUME 1 ISSUE 4
FineLifestyles WINTER 2015 | VOLUME 1 ISSUE 5
SANTA FE
THE FINE LIFESTYLES STORY
WHAT’S ON YOUR WISH LIST? AL PACINO STOPS THROUGH TOWN THE CONCORSO PAYS TRIBUTE TO DENISE MCCLUGGAGE
DR. KRISTEN L. BIGGS
BALLOONING GALORE
In 2008, we realized that the middle to upper-income segment of the population weren’t being well-served by traditional media.
TURQUOISE 101 SECRET JEMEZ HOT SPRINGS NORDIC SKIING LIKE NEVER BEFORE
BARKER REALTY Celebrating 50 Years
Unparalleled in the Vein and Skin Care Field
FineLifestyles SUMMER 2015 | VOLUME 1 ISSUE 3
SANTA FE
Newspapers on average have lost two-thirds of their subscribers over the last couple of decades. Because of hundreds of TV stations and dozens of radio stations available in each marketplace, electronic media suffers from mind-boggling fragmentation and infinitely small reach/market-share. Because of several advertisers sharing digital billboards, their reach is also gravely fragmented. After extensive research, it was evident that magazine titles and page counts were on the increase. There were a few reasons for this: BRAND LOYALTY People love their magazines, be they women’s health, fashion, motorcycle or other;
GALLERY 901 WHERE ENCAUSTIC AND CONTEMPORARY MEET JEWELRY AND SCULPTURE
NOTAH BEGAY GIVES BACK GO GAGA: SUMMER ART GALLERY GUIDE HOME GURU AND INVESTMENT EXPERT SCOTT MCGILLIVRAY SHOP UNTIL YOU DROP IN THE PLAZA AND ON
FineLifestyles WINTER 2014 | VOLUME 1 ISSUE 1
SANTA FE
ENGAGEMENT FACTOR People engage/read magazines when they have time and are in the mood; PORTABILITY People like to read magazines at home, in the tub, at the office, in the car, etc.
MAGICAL RETREATS CLOSE TO HOME
GEORGE R. R. MARTIN AND THE JEAN COCTEAU CINEMA From Vacant to Vibrant
SHOWHOUSE SANTA FE AND BARKER REALTY | CHRISTIE’S: DESIGNING A BETTER WORLD FOR CHILDREN TIAS AND SURYA LITTLE: YOGA AND THE ART OF RELAXATION NEW 2015 LEXUS SUV: A STEP ABOVE THE REST FineLifestyles
1.910.508.3694
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Santa Fe
1
OUR APPROACH WHO WE ARE FOCUS GROUPS
and common sense also told us that women especially, love magazines. They want to know what’s going on in their community as well as what products and services are available locally, versus some far off city, region or country. Today, women have more education and income than ever before and are the major influencers regarding consumer purchases. It made sense that we first needed to focus our appeal to middle and upper-income women, while also being inclusive of men’s interests. From an advertising perspective, it makes sense that our magazines need to provide extensive BENEFITS to advertisers:
Reaching the largest number of people, for the longest period of time, for the least amount of money!
REACH: the largest number of people possible SHELF-LIFE: people tend to hang on to their magazines for months or even years FREQUENCY: magazine ads are seen 3.2 times per reader COST: ad costs per person reached are a fraction of other media advertising LOCAL FOCUS: people want to know what’s going on in their communities and for the most part, people shop locally
PROFILES: consumers want to know more about businesses, staff and the products and services they sell
VISUAL: consumers want to see who owns the business, who’s employed and what their products and services look like
TANGIBLE: consumers still love to hold their magazines (which are also available digitally for FREE on our website via computer or favourite hand-held device)
Fine Lifestyles magazines focus on giving readers interesting information about their communities, highlighting the businesses and organizations that are the engines of our readers’ local economies and the pillars of their communities. We specialize in casting advertisers in the best possible light, profiling businesses and organizations like no other media can. Consumers love discovering local businesses they didn’t know existed. Readers want to know about the people, services and products available to them, and how they and their families can BENEFIT from those products and services.
The QUALITY of our pages is impeccable, centred upon a minimalist design where photographs are the ‘stars’ of the magazines. Pages are neat, clean and easy to read. Our readership is comprised of upscale readers via direct-to-home, medical waiting rooms, hotel rooms and select retail stand distribution. Readers outside our distribution networks can view them online at no cost, or can receive the magazines through subscription. We’re humbled that people tell us they can’t wait to get their next edition of Fine Lifestyles magazines!
THERE ARE 8 DEPARTMENTS/SECTIONS IN FINE LIFESTYLES 1) Style (Fashion) 2) Health & Wellness 3) Dining, Entertainment, Arts 4) Pets
5) Sports, Recreation, Travel 6) House & Home 7) Business 8) Wheels (Auto)
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”
REACH
215,000 215,000
REACH OVER... OVER... WHO WE ARE
AFFLUENT READERS! AFFLUENT READERS!
ALBUQUERQE
ALBUQUERQE ALBUQUERQE
1.910.508.3694
North Rd
North Rd
SANDIA 556 SANDIA HEIGHTS, HEIGHTS SANDIAHEIGHTS
Juniper Hill RdJuniper NE Hill Rd NE Juniper Hill Rd NE Juniper Hill Rd NE
ALBUQUERQE
Juniper Hill Rd NE Juniper Hill Rd NE Juniper Hill Rd NE
TANOAN COUNTRY CLUB, ALBUQUERQUE
ALBUQUERQE
ALBUQUERQE
ALBUQUERQE
Academy Rd NE
Academy Rd NE Academy Rd NE
PAA - KO/SAN PEDRO Golf ClubPaa - Ko Ridge Golf Club
ALBUQUERQE ALBUQUERQE
Academy Rd NE
Golf Club Golf Paa Club- Ko Ridge
ALBUQUERQE
Club
ALBUQUERQE
Tanoan County Club Tanoan County
ALBUQUERQE ALBUQUERQE ALBUQUERQE
Rd NE Academy
North Rd
North Rd
North Rd North Rd
North Rd
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Ko Ridge Rd NE Estates 14 SANDIA Santa Monica Ave NE Redmont Rd NE Redmont Golf Club 14 HEIGHTS 556 556 556 Santa AveCounty NE Monica 556 Redmont Rd NE Redmont Rd NE Academy Rd NE Santa Monica 14 Tanoan ClubAve NE 14 Paa - Ko Ridge Tanoan County Club Paa - Ko Ridge SANDIA Rd NE Santa Monica Ave NE Golf Club Redmont 556 SANDIA 14 556 Golf Club HEIGHTS Rd NE Santa Monica Ave NE 556 Redmont 14 556 HEIGHTS 556 Tanoan County Tanoan Club County Club Paa - Ko RidgePaa - Ko Ridge 556 556 SANDIA Academy Rd NE ALBUQUERQE
SANDIA HEIGHTS SANDIA HEIGHTS,
HEIGHTS
PAA - KO/SAN PEDRO SANDIA HEIGHTS, PAA - KO/SAN PEDRO
ALBUQUERQE ALBUQUERQE
SANDIA HEIGHTS, ALBUQUERQE PAA - KO/SAN PEDRO SANDIA HEIGHTS, ALBUQUERQE SANDIA HEIGHTS, ALBUQUERQE PAA - KO/SAN PEDRO SANDIA HEIGHTS, ALBUQUERQE PAA - KO/SAN PEDRO
PAA - KO/SAN PEDRO
PAA-KO/SAN PEDRO HEIGHTS/ SAN PEDRO OVERLOOK
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SANDIA HEIGHTS, ALBUQUERQUE
WHO READS OUR MAGAZINES? WHO WE ARE
WOMEN
COUPLES
READERS BY GENDER
PROFESSIONALS
READERS BY HOUSEHOLD INCOME
TRADES 12%
READERS BY AGE
1.910.508.3694
MATURE
BUSINESS OWNERS 30%
READERS BY PROFESSION
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SPORT/REC/TRAVEL STYLE DINING/ENT/ARTS HEALTH & WELLNESS STYLE SPORT/REC/TRAVEL DINING/ENT/ARTS HEALTH & WELLNESS STYLE SPORT/REC/TRAVEL DINING/ENT/ARTS HEALTH & WELLNESS STYLE TRAVEL/REC. DINING/ENT. HEALTH/WELLNESS PETS HOUSE/HOME STYLE SPORT/REC/TRAVEL DINING/ENT/ARTS HEALTH & WELLNESS STYLE SPORT/REC/TRAVEL DINING/ENT/ARTS HEALTH & WELLNESS STYLE SPORT/REC/TRAVEL DINING/ENT/ARTS HEALTH & WELLNESS STYLE SPORT/REC/TRAVEL DINING/ENT/ARTS HEALTH & WELLNESS AMAZING MODES OF DISTRIBUTION... 1 UPSCALE 1 UPSCALE 1 READERS UPSCALE READERS READERS 111 UPSCALE READERS UPSCALE UPSCALE Direct to the home READERS READERS * 92,400 1 1 1 2 2 33 2 3 11 HOTEL READERS MEDICAL WAITING HOTEL READERS MEDICAL WAITING 2 2 ROOM READERS 3 3 30,000 ROOM READERS 30,000 HOTEL READERS MEDICAL WAITING 2 3 30,000 30,000 ROOM READERS 30,000 HOTEL READERS HOTEL READERS MEDICAL WAITING MEDICAL MEDICAL WAITING 30,000 WAITING HOTEL READERS 30,000 ROOM READERS ROOM READERS 30,000 ROOM READERS * 45,000 30,000 30,000 * 36,000 4 4 4 4 SPA & SALON SPA & SALON 4 READERS READERS 4 SPA & SALON SPA & SALON 30,000 30,000 READERS READERS SPA & SALON SPA & SALON 30,000 * READERS 36,000 READERS 30,000 30,000 5 6 55 6 6 ONLINE READERS 5 6 BUSINESS READERS ONLINE READERS THOUSANDS BUSINESS READERS ONLINE READERS 5 5 BUSINESS READERS66 THOUSANDS THOUSANDS THOUSANDS THOUSANDS BUSINESS READERS ONLINE READERS THOUSANDS THOUSANDS THOUSANDS BUSINESS READERS ONLINE READERS ONLINE READERS BUSINESS READERS THOUSANDS THOUSANDS THOUSANDS THOUSANDS Readership: 22,000 X 4.2/copy = 92,400 *Home X 2 mths = 45,000 *Hotel Readership: 1,500 X 1.5/people X 10 stays/mth/room *Spa, Salon, Medical Readership: 325 X 4 readers/day X 30 days/mth X 2 mths = 78,000 HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS HOME HOUSE & HOME CANYON ROAD NATIVE ART WHEELS HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS HOUSE & CANYON ROAD NATIVE ART WHEELS BUSINESS BUSINESS CULTURE FESTIVALS CULTURE FESTIVAL HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS CANYON RD. NATIVE ART WHEELS BUSINESS CULTURE SPORTS
WHO WE ARE
SIX AMAZING SIX AMAZINGMODES MODESOF OF DISTRIBUTION… DISTRIBUTION… SIX AMAZING MODES OF DISTRIBUTION… SIX DISTRIBUTION… SIX AMAZING AMAZING MODES MODES OF OF DISTRIBUTION… SIX
80,000 80,000 80,000 80,000 80,000
SOCIAL MEDIA BLASTS As an increased value to our physical publication, we now have added a Social Media product to enhance your online exposure targeting your readers, and followers, beyond the Santa Fe area as well as internationally! As such, we can provide you with continuous exposure on Facebook, Twitter, Pinterest, Instagram, Linkedin, Tumblr and Google+. We consistently promote our social media sites. This promotion has resulted in over 1600 Facebook likes in five months, with an average of 300–400 active engagements per week. Enhanced Digital and Social Media Presentation — Enhanced Digital advertising as an add-on to our physical publication. This solution offers Priority appearances and additional promotion via our entire online portfolio. We will work with you to ensure that we focus on the desired message, or product offering. Fine tuned client base and location(s) (i.e. Texas, France, Tokyo, etc) targeting. Regularly work with you to adjust images and info presented to match your ongoing promotions, events and marketing efforts. Posts will occur two to three times per day, across all of our social media outlets. Social media campaigns 2x/month that will be directed to your preferred target market and back-linked to your online presence Premier banner ad time on our Fine Lifestyles website, which will back link to your online presence A monthly report card will be generated to provide you with feedback on your campaign results (i.e. likes, shares, clicks, demographics, etc)
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