October 2014 by On Your Left! Marketing & Events

Official Publication of

OCTOBER 2014

10-10-14… HIKE! Claim Bragging Rights on October 10th

Save the Date. Save the Children. Join the St. Jude Give Thanks. Walk.™ on November 22

From ZERO to 70.3 in less than Two Years Rahr’s Jason Lyon isn’t Playing Around

Sponsorship Highlight Runners Village People

DOC IN THE BOX Tick or Treat By Holly Johnson, M.D.

Letter from the Editor Chief Running Officer, Eric Lindberg

RUNNING AND CHEWING GUM AT THE SAME TIME I am often asked what it takes to be a great race director, but I have never had a simple answer until today while running along the bayou in Houston. As I ran through all of the qualities I feel are important, weighed and balanced them, the answer became quite clear. The ability to multi-task. A great example of that was late last night when I checked into my hotel and headed up to my room to work. In a fury of about an hour I drafted the volunteer confirmation letter, confirmed vendors and drafted a packet pick up email for a race in Houston, paid invoices for a race in Fort Worth and wrapped up some marketing messages for another race in Dallas. In addition to what I call the “nuts and bolts” of the events above, I also had to keep in mind the tone and context of each event as they are each uniquely different. As I may have wrote about in previous articles, one thing separating On Your Left! Marketing & Events from traditional race directors is that we don’t own any events. OYL! also doesn’t own a timing company or a running store so our directives are our clients’ objectives.

“By the time you read {this}, we'll be in our busiest time of the year and will have delivered our largest race of the year…”

Don’t let the fast pace send you off course. Call on the minds fit for the job! 214-339-7867

QUICK QUESTION

WHO’S SHOUTING “On Your Left!”?

OWNERS & EDITORS IN CHIEF Eric Lindberg ericl@oylmarketing.com

Sharon Lindberg sharonl@oylmarketing.com

WRITING & EDITING

Cherilyn Wilson cherilynw@oylmarketing.com

CONTRIBUTORS

Brandon Gillingham brandong@oylmarketing.com Paul Hutzler paulh@oylmarketing.com Jessica Kane jessicak@oylmarketing.com Elizabeth Jones elizabethj@oylmarketing.com Brentney Hamilton brentneyh@oylmarketing.com

What are you most thankful for at winter races?

SUBMIT YOUR ANSWER

CATCH US! (IF YOU CAN)

MARKETING // PUBLICITY // SPONSORSHIP

This means the desired results or goals for one of our clients maybe completely different than that of another. Both outwardly and inwardly, the ability to speak for a client like Rahr & Sons Brewery versus ZERO Prostate Cancer are completely different. For example, with Rahr & Sons Brewing Co., we may have to talk to their brand, history and brewery culture and then switch to a fundraiser who is equally as passionate but is about ZERO’s mission of eradicating prostate cancer. In addition, a great race director has to have the ability to deal with a delivery driver for a portable restroom company to a police officer who is directing traffic to the CEO of major company who is sponsoring an event, all in a matter of 15 minutes or less. By the time you read this OYL!, we’ll be in our busiest time of the year and will have just successfully delivered our largest race of the year, all within one weekend that consisted of four events in four different cities on one of those two days. Looking throughout October and November, the pace doesn’t slow down as we juggle several more races, as well as, plan for first quarter of 2015. Yes, the pace is fast for a race director, especially when you consider the product we deliver (for a typical 5K) could last as little as 15 minutes or as long as an hour, happens one time per year, covers a distance of 3 miles and you are planning for shirt sizes for 1,000 cousins that you have never met. Having a strong ability to manage all of the things, and sometimes all at once, is what I mean by being a strong multitasker. Now I am off to meet with the City of Houston!

Save the Date. Save the Chi ldren.

Join the St. Jude Give Thanks. Walk.™ on November 22

UPCOMING EVENTS

our child has cancer.” For a parent, those words are devastating. Each year, parents of nearly 16,000 children in the United States hear those words. However, comfort follows when they are told, “We are sending you and your child to St. Jude Children’s Research Hospital for treatment.” Entertainer Danny Thomas founded St. Jude Children’s Research Hospital, which opened in 1962. Since then, no family has ever received a bill from St. Jude for treatment, travel, housing or food — because Thomas believed that all a family should worry about is helping their child “…no family has ever received a bill from St. live.How can a Jude for treatment, hospital that provides travel, housing or food.” treatment and care for kids with cancer stay open and never charge a family for anything? The answer is simple — generosity. Families never receive a bill and children receive the best treatment possible because millions of people donate every

Bravest Race Dallas, TX Saturday,October 4, 2014 RACE WEBSITE

AT&T Red River Showdown 5K Dallas, TX Saturday,October 10, 2014 RACE WEBSITE

year to St. Jude. It costs $2 million a day to operate the hospital, and the average cost to treat a patient with acute lymphoblastic leukemia (ALL), the most common form of childhood cancer, is $500,000 . One family that has come to appreciate all that is St. Jude is the Eversulls, parents of James, patient #371, who today lives in Dallas. When James was just 18 months old, his parents heard those shattering words — “He has leukemia.” The Eversulls’ pediatrician in Louisiana recommended they take the boy to Houston for treatment, but a family friend said he had heard about a new hospital called St. Jude, that might be better. Though the overall survival rate for ALL back in the early 1960s was about 4 percent, the doctors agreed St. Jude would offer their son the best course of treatment and care. Eversulls’ father attended night school after work, so his mother and

ZERO Prostate Cancer Run Tucson, AZ Saturday,October 11, 2014 RACE WEBSITE

Pub Run Social Run Dallas, TX Thursday, October 16, 2014 VIEW DETAILS

RUN/WALK Plano Haunt Jaunt Plano, TX Saturday,October 18, 2014 RACE WEBSITE

ZERO Prostate Cancer Run Austin, TX Saturday,October 18, 2014 RACE WEBSITE

ZERO Prostate Cancer Run Paducah Saturday,October 25, 2014 RACE WEBSITE

Monster Dash Half Marathon, 10K & 5K– Ft. Worth, TX Saturday,October 25, 2014 RACE WEBSITE

MARKETING // PUBLICITY // SPONSORSHIP

grandmother waited until he was well enough for the Today, Eversull suffers bouts with occasional drive to Memphis, Tennessee. allergies and sinuses, but he has no doubts that his “Mom always tried to make the long trip fun for treatment at St. Jude Children’s Research Hospital me by stopping to eat out,” Eversull recalls. “In those saved his life, and he says the hospital’s patient followdays, the nuns worked with the up program, the St. Jude LIFE Study, hospital and would not allow women changed him. in if they weren’t wearing a dress or In 2008, Eversull returned to St. Jude a skirt. So I remember my mom and participate in the St. Jude LIFE Study grandma would pull over at a gas — a clinical evaluation, including a full station nearby to change.” During physical, bone density, blood test, MRI, treatment, the Eversulls sometimes EKG, etc. — to monitor survivors, poststayed as long as six to eight weeks. treatment, as they age. Because he had Multiple spinal taps, chemotherapy been walking and doing heavy lifting and and radiation on his spine, along loading at work for years, he thought he with the frequent and lengthy visits was healthy, but the doctor, explained throughout his childhood, would that based on his evaluation, he was not have been possible without the obese for his height, had high cholesterol new hospital. and his sugar levels indicated a risk of A lot has changed since then. diabetes. “Nope!” he said. “That’s not “Back then it was just a main room happening to me!” so “Goodbye Coke and with four rooms off of it. Now it has cheesecake!” James Eversull at the 2014 Plano hundreds of rooms with TVs and Eversull began working out five Balloon Festival Half Marathon video games,” says Eversull. His days a week and signed up for a 5K. father gives back to St. Jude and Since then, he has run 147 races, at his grandmother has passed on, but she left nearly 5K, 10K and 15K distances, in addition to trying to everything in a gift to the research hospital, which run a marathon every two years. His attention to his has helped increase the overall survival rate of kids health proved to be contagious. His younger brother with ALL from the four percent of the early ’60s to 94 started running last year (they’re quite competitive, percent today. as siblings should be), and his younger sister

SAVE THE DATE AND SAVE THE CHILDREN, CONT.

UPCOMING EVENTS

occasionally says she’s going to “show that old man how it’s done,” and tries to beat him. When his nephews attempt to pass him, he said he just chuckles and reminds them, “Maybe when I’m 95 years old, you’ll beat me.” That may just be true, because in his recent St. Jude LIFE study follow-up, he not only beat 300 patients in his age group on a treadmill test, he beat the best 15 year old! When his doctor asks how long he thinks he is going to live, Eversull replies, “If I can keep running and keep good health — 120 years old.” You, too, can shape up ‚— by walking with St. Jude. Eversull started out walking and today, along with others in his family, tackles 5k, 10k and marathon distances. You can get involved by joining the annual St. Jude Give Thanks. Walk. The walk is Nov. 22, and takes place in 65 cities across the country. Locally, participants can choose from one of two locations – Frisco Square in the City of Frisco and Trinity Park in Fort Worth. If walking is too slow for you and you want to kick it up a notch, you can become a St. Jude Hero and Run for a Reason in a variety of venues. St. Jude partners with various races across the globe, and

ZERO Prostate Cancer Run Kansas City Sunday, October 26, 2014 RACE WEBSITE

Pub Run Social Run Dallas, TX Thursday, November 20 2014 VIEW DETAILS

there is one out there tailor-made for you. It’s your choice! For example, there will be a St. Jude team in the Dallas Rock ’n’ Roll Half Marathon on March 22. You can learn more about the Heroes program HERE, and look for Eversull and his running friends who have joined him to become St. Jude Heroes! The hospital was built in 1962. Eversull’s good bill of health in 2014 was built on the treatment and care of the hospital, and his running story is built around all of it. Eversull forms relationships with families and kids touched by cancer and other life-threatening diseases. During hospital visits, he talks with parents of crying children in the lobby, sharing his success story. He tells them how lucky they are to be there and he hears little voices squeal, “I wanna see James!” “St. Jude is so full of love I get chill bumps when I go in,” he says.

SHOW YOUR SUPPORT FOR JAMES AND THE LIFESAVING WORK OF ST. JUDE Register for the Give Thanks. Walk. on Nov. 22.

Pub Run Social Run Dallas, TX Thursday, December 18, 2014 VIEW DETAILS

Form Follows Fitness 5K Dallas, TX Saturday,February 21, 2015 RACE WEBSITE

Live from the Streets IT’S MIDRIFF MAMA! By Brentney Hamilton

EDITORS NOTE: If you’re like most runners, chances are you fall into a route routine. You find a trail that just works, and your subsequent, obsessive repetition of it may bear its many splendored; the kid on roller-skates, dancing daily by the water stop outside the Katy Trail Ice House, the elderly lady you see all over the city, runwalking more miles than you’ll ever cover in a lifetime. What’s his story? What’s her deal? Welcome to “Live from the Streets,” a monthly sketch profiling characters that permeate the running community. With their day-glo colors and tenacious grimace, runners are the ultimate modern-day wild bunch. Maybe you’ll recognize a friend here. Perhaps you’ll even see yourself. Here, we salute the weird, wondrous men and women of the running community, those with the thrill of it deep down in their bones. Because, at the end of the day, don’t we all run to be wild?

ILLUSTRATION BY: MIRANDA HARPER

onsider her the counterpart to Mr. Shorty Shorts because this gal trains as hard as any dude and runs faster and farther than many. In street clothes, sure she might look like a mousy librarian or even an actual mom. Let that one blow your mind. But, on the course, she’s your competition, and she’s got a thirty second lead. She might be packin’ rock-hard abs or sporting a bitty Buddha belly from a bit too many beer miles, but the only approval she needs sits atop a switchback at mile eleven. You might see her in a Moving Comfort Vixen, wind lashing cool against the glistening sweat of her shirtless shimmy, but as long as the girls know their place, she’s off to stake her own in this world. Sure, she’ll bank catcalls from plenty of would-be paramours sucking cigarettes on patios when she blows by. But, though she is sexy-as-hell, she ain’t looking for compliments. She wants adventure. And we’ve got her covered with a mother-of-a-medal.

! E K I H … 4 1 0 1 0 -1 CLAIM BRAGGING RIGHTS ON OCTOBER 10TH

By Cherilyn Wilson

eady to rush 5468.07 yards? Then line up your Earl Campbell sausage links and forward pass the Billy Sims BBQ Sauce because after you’ve run the route, you’ll be bragging with your mouth full! Prrreeet! Prrreeet! Prrrreeeeeet! False start. We can’t begin with the end zone celebration, so let’s back it up to the beginning. Game HISTORY

Named for the Red River that divides the border between the two states, there is no rivalry quite like the Texas/Oklahoma series, the Red River Showdown. The first time the two collegiate teams met on the football field was 10-10-1900. This October, 114 years later, the series commences for the 109th time at the Cotton Bowl in Dallas. Coinciding with the State Fair of Texas, the Cotton Bowl has long been the fixture for the rival teams (since 1929) as it is located an equal distance from Austin and Norman. The stadium is split evenly among Longhorn and Sooner fans at the 50-yard line. This month, on October 10th, we expect the start line at Raul’s Corral to be evenly split among crimson red and burnt orange tech tee’s too.

10-10-14…HIKE, CONT.

TRAVIS BROWN

DALLAS RUNNER SCOUTING OUT THE COMPETITION “On the morning of October 8, 1994, I pulled on the shirt of my Boy Scout uniform, tied my neckerchief, and grabbed my shiny burnt orange nylon jacket with “TEXAS” written in block letters across the front. I rode in my mom’s minivan to the Cotton Bowl to raise money for my Boy Scout troop by selling soft drinks at that year’s Texas/OU game. That was the first time. Twenty years and three degrees from the University of Texas later, I haven’t missed a game since. That 1994 game was a special one. Texas fans may remember it as the “Stoney Clark Game.” I remember it like it was yesterday. In the game’s final moments, neglecting my troop’s soft-drink stand, I slipped on my Texas jacket and peeked down from the concourse near the north end zone, where the 6’1” 325 pound Stoney Clark stuffed an OU reverse inches from the goal line to seal a Texas victory. Since then, I’ve seen two full decades of the greatest rivalry in college football play out in front of me inside of the Cotton Bowl — one of Dallas’s greatest gems. I’ve eaten countless Fletcher’s corny dogs and drunk more cheap beer out of waxy cups than I care to admit. I’ve seen Texas win games it wasn’t supposed to win (2008 and 2013 come to mind). I’ve stood in the stands, fighting off a vicious hangover by ingesting a

flammable mixture of Wild Turkey whiskey and a Coke I bought from some Boy Scout in the concourse, and watched the Horns get torched by seven touchdowns on a cold, rainy day in 2000. But no amount of games like the one in 2000 (or 2003 or 2011… or 2012) could keep me away. These days there’s no flask of whiskey, and the “waxy beers” play a less prominent role in game day than they used to. This year, I’ll wake up, have a cup of coffee, go for a run, and hop on the DART train an hour or so before game time. But once I’m on the Fair Grounds, it’ll be the same nervous excitement it’s always been, surrounded by hundreds of thousands of divided football fans and fair-goers, ready to get inside that Cotton Bowl.”

TED KOPENSKI

NORTH DALLAS RUNNER & COACH PUTS THE OU IN YOUTH FOOTBALL “When I met my wife, she told me her mom would only let her marry a Texas boy. GREAT! I thought. She meant a University of Texas boy. Though a Sooner through and through, I somehow won over the opposing mother-in-law, and as my own young boys grew up in a house divided, they were pulled in both directions

every fall as the Red River Rivalry grew near. My boys and I would annually divide the front yard into a football field by painting “OU” in one end zone and “Longhorn” in the other. I was all time QB for one team and PawPaw was all time QB for the “other”. The boys could choose what team they would be on for the weekend, (creating our own bitter Rivalry including tears!), but the rule was, they had to stick with that team for the balance of the weekend regardless of the result. Then every Christmas and ensuing birthday, I would give them the latest OU spirit wear and the very next present they would open from my wife and her family would be UT spirit wear for the year. So far, the score is lopsided in favor of Texas, but we Kopenski Sooners are catching up. I’m proud to say our son has started his first year

Claim Bragging Rights!

Have you got the speed to be a running back like, Malcolm Brown, but not the broad shoulders of defensive tackle, Jordan Phillips? Coach is still gonna put you in because he knows you can tackle the 5K distance! Suit up in your specially designed, specific team branded dry fit style race shirt and step up to the line of scrimmage on 10-10-14.

End Zone Celebration

Once your tight end crosses into the end zone, get in shotgun formation at the beer tent (but don’t get slobber-knockered! because the safety position is real important to our running game!). Then, celebrate your victory with live music by Treble Hook and a tasty Earl Campbell hot link with a side of Billy Sims’ famous BBQ sauce. But don’t drip on your new race shirt before proudly wearing those team colors to the game!

at Oklahoma. Also this year, my daughter and I have taken on running together which gives us lots of time to talk football (I just KNOW I can get her to run in crimson with me!) and I have a great new influence over my youngest son as coach of his flag football team. When recently asking one of my players why he’s a Sooner fan, his response was “because my dad and brother are.” I then pressed him with, “Well, if your dad and brother threw a tantrum and cried every time they lost, then what would that mean?” He replied, “It would mean they were Longhorn Fans!” That’s my boy! The many events leading up to the game, Friday night parties in downtown Dallas, tailgating, the State Fair of Texas, and now an official Red River Showdown 5K, make October my favorite month!”

Your chance to Win Big

We’re holding tickets to the big game and will hand-off a pair to both the overall male and overall female champions! In fact, we’re in the zone… the red zone! So we’ll even give one random lucky participant two game tickets too! Don’t fumble your chance to run this epic race and catch the game too! REGISTER for the AT&T Red River Showdown 5K, the OFFICIAL race of this historic college football matchup! The clock is ticking down; online registration closes Thursday at high noon. Race Kick-Off is at 6:00 PM! (Sacking prohibited on the course.)

**Must be present to win and no purchase is necessary, however you must register in advance at www.RivalryRuns.com.

From ZERO to 70.3 in less than Two Years Rahr’s Jason Lyon isn’t Playing Around By Jason Lyon

y life consisted mostly of beer drinking and video games. About a year and a half ago, it hit me like a ton of Minecraft bricks; I need set a better example for my son. I started the place I knew best, the internet. I found the Couch to 5k program and my wife and I started the training plan together but around 6 weeks in, life pitched us a gamechanger; she was pregnant with our second child. Wisely, she backed off a little but I kicked it up because now I had twice the motivation than before. Upon finishing the program, I was able to run 3 miles, which was a huge improvement over barely being able to run a ½ mile when I started. With my “go big or go home” mindset, I decided to go for even more distance. Without having run anything further than 3.1 miles, I signed up for the Cowtown Half, started building my weekly mileage and threw in a little speed work every week as well. Though I missed my sub 2 hour goal by a couple of minutes, I understood the speed wasn’t lacking from my legs but from my planning. I had mostly trained with merely finishing in mind, started in a late corral, and lost nearly 10 minutes in line for a porta-potty. All in all, I was happy with finishing well and with confidence, (and more accurate planning), I set a bigger goal… qualify for Boston before turning 35. That puts me in the 3:05 marathon category (still not sure that’s possible, but I’m too hard-headed to listen to reason). In aiming for the Houston Marathon as my qualifier, I needed to run a half marathon in less

than 1:52. I successfully grabbed a 1:47 at the Dallas Rock ‘n’ Roll Half, but probably pushed a bit too hard and a nagging hip kept me from running about a month. I cross trained and worked on flexibility during that time and when I was able to run again, another screw came loose in my head. The cross training (swimming and cycling) was fun. Damn. Now I want to do triathlons. About this time, my second son was born. As we waited for him to come out of the hospital nursery, the pediatricians told us his breathing was too rapid and they wouldn’t yet release him from supervision. To pass the time, I read a book about average people training for Ironman Arizona and one of the stories was about someone doing the race for charity. I thought about why I’ve done the racing that I have and acknowledged it’s mostly been about me. I thought I could race for someone else. I looked up the long distance triathlons in Texas, and the charities associated with them, and learned Ironman Austin 70.3 had a charity team through ZERO: The End of Prostate Cancer. My father passed away from cancer (his prostate was one of the affected areas), and my grandfather had passed away from cancer before I was born. I never met my paternal grandfather, and neither have my two boys. If I can do a half Ironman, then hopefully I’ll meet my grandchildren. Would you consider helping me and so many others to reach our goals?

Sponsorship Highlight

RUNNERS VILLAGE PEOPLE

ome say “good fences make good neighbors,” but we believe it’s more like “good tents make great sponsors.” The fourth annual Plano Balloon Festival Half Marathon, 5K, and 1K races went off with a bang this year, thanks to fantastic sponsor support. Team Ortho struck a chord with their massive, brightly colored Monster Dash tent, replete with examples of the killer gear one can expect from their Texas Series, and fun leis repping their upcoming Tiki Dash. CLIF Bar made a statement, handing out delectable mini Mojo Bars from “cigarette girl” style trays. Likewise, Oberto Beef Jerky made sure runners got some all-natural high-protein snacks to speed recovery, and St. Jude Children’s Research Hospital set them up with blinking lights for safer nighttime running. Not only did Central Market allow us to hold packet pick up at their Coit location for two days, they also served up a piping hot egg breakfast. Thanks to RunOn!, It Works, CareNow, and especially Olschwanger Designs, who crafted the gorgeous rings for our overall male and female half marathon winners. Registration is open for 2015 so get a lead on the high flying savings by signing up HERE! Cheers to Richardson Bike Mart for leading more than 2,000 of our runners safely along the 5K route back to the Rahr & Sons Brewery last weekend for eins heck of a feier (celebration)!

It takes a village to build a fantapstic runner’s village so we’d like to thank the many sponsors and vendors who supported this traditional Fort Worth event. If your company is in the market for engaging the active lifestyle, call our office today because we’re already signing up Frau and Herren to run in 2015! But, if you’re literally in the market, then make sure its Sprouts. Prost also to Sportherapy, Andrews distributing, Sports Authority, Uber, CLIF Bar, It’s Just Lunch, Farmers Insurance Group, Fit Happy, Team Ortho, Path to Wellness Chiropractic, Corner Bakery, the Ginger Man, Hook & Ladder, Oberto, Parrot Icce, SimplyFitMeals.com, Vita Coco, and The Bearded Lady!

2015 REGISTRATION NOW OPEN!

SAVE NOW!

Sponsors CLICK HERE to find out what some big brands are doing around DFW and across the states!

Visit www.MonsterSeries.org to register!

Fist Bumps and High Cincos

“UNASE AL RETO” TRAINING PROGRAM & BRAVEST RACE By Paul Hutzler

t’s been a pleasure and a delight to work with the Dallas Hispanic Fire Fighters Association to produce the second annual Bravest Race! Generally, the first year of an event is about introducing the brand but by the time year two rolls around, our team can take our creativity to the next level and bring additional elements into the fold. Stepping into year two of the Bravest Race, we’ve introduced a new 9.11 Mile race distance and, even more uniquely, have partnered with both the Spanish television station, Univision, and radio station, Uforia, to create a 7 week training program named “Unase Al Reto” meaning, “United for a Goal”. The launch of this free training program has been a successful promotional tool for the race with live onsite broadcast from Univision week to week, a 15 minute Zumba warm up from Zumba instructor Kenya Sanchez, and running pointers provided by On Your Left! and Bravest Race Promotional Pace

Leaders like, Servando Palomeque, Rose Deal and Omar Venzor. This month, we high five you for your hard work in preparing participants to set personal records! Unase Al Reto has been averaging 60 runners of all ages per week and has taken place at seven unique locations across the City of Dallas – the Dallas Fire Rescue Training Academy, Kiest Park in Oak Cliff, Bachman Lake, Jaycee Zaragoza Recreation Center, Frietz Park, newly established Continental Bridge Park overlooking downtown Dallas and even at the race location, Four Corners Brewery. With great partners in Univision and Uforia to help promote participation and a client in the Dallas Hispanic Fire Fighters Association, there is no doubt Bravest Race will set new records in year three. Stay tuned next fall to see how you can participate in Unase Al Reto and the Bravest Race. Additional fist bumps and high fives to all our 5K and 9.11mi runners Saturday!

You can still register for the Bravest Race at packet pickup on Oct. 2nd & 3rd from 3PM - 7PM at Sports Authority or at 6AM on race day. More info HERE!

Fun for the whole family! 4TH ANNUAL

February

MARKETING // PUBLICITY // SPONSORSHIP

ICONIC DALLAS ARCHITECTURE // TEAM AWARDS

Klyde Warren Park

21 WE HAVE ARCHITECTED A GREAT RACE! Just as the iconic Dallas skyline represents some of the world’s best architecture, the Dallas Center for Architecture has designed one of Dallas’ best 5K events to showcase some of the city’s most impressive architectural icons.

FormFollowsFitness.com /FormFollowsFitness

GADGETS, GEAR AND UNSOLICITED ADVICE

he season is back, football is here. College rumor is true. With high tech fabrics, cutting edge Gameday, Monday night football, tailgating, performance quality fabrics, new minimalist styles, pre-game, post-game — it’s all fantastic! cool colors and cuts — performance wear has left I don’t know about you, but I can’t get enough. the stadium and has hit the pavement. Some readers are now tuning out because of PERFORMANCE & CASUAL WEAR IS disinterest in football, but do you like running? Do WHAT WE WANT NOW! you like sporting your favorite college mascot and We all want it and it’s at our fingertips, from alma mater when you’re out running or running big box stores like Academy Sports, to college errands?!?! Of course you do. bookstores, online stores, gear shops at stadiums, Sport is fashion these days, especially with the in the mall, department stores and local specialty ladies; hitting the town, grabbing dinner or a bottle stores. It’s easy to find what you want in your price of wine from the grocery store decked out in yoga range. And the brands, they are pants, dry fit comfy cover-ups and plentiful too with so many everything in between. Athletic great options, colors, styles gear and the fitness lifestyle and now brands like Nike, is for more than working Adidas and Under Armor are out. It doesn’t matter your sporting college & school age or activity level, if you’re VS logos too. headed out for coffee, going Plus, it’s an easy way to to school, picking up the fit some extra comfort in your kiddos or meeting up with your daily life so you can wear it all running group — she’s choosing through the season; its versatile and you’ll find to dress in that fitness lifestyle gear yourself wanting to wear it again and again. This and coordinating merchandise in her favorite brand. sporty trend has endless possibilities and will take I see guys out and about in name brand gear you everywhere. Show your school pride in your sporting that “I’m no couch potato!” look, and trust newest performance gear, you have permission to me, the ladies like to see you in it too! Hipsters? Yep, we see you togged up in that vintage shirt and current look good whether you’re working out or tailgating; comfort and style is all yours! Adidas fashions, athletic hoodies and flat billed So as we gear up for our local favorite rivalry baseball cap. It doesn’t stop there. Students are at the next week — the AT&T Red River Showdown 5K, forefront of fashion. They know what’s up! Whether it’s easy to find running shorts, moisture wicking ivy league, private school, or post-modern grunge; clothes and great styles to sport at the race on you’re most likely wearing college gear off and on October 10. campus because you’ve also got fashion smarts! Show your pride and take on your rival. Wear THERE IS A REVOLUTION HAPPENING.... your burnt orange or crimson red proud; this game It’s clothing transformation where jeans our out only happens once a year; make it memorable! and sport/active wear replace their shelves — the – Sharon Lindberg

PHOTOS BY: FANSEDGE.COM

PERFORMANCE GEAR IS THE NEW BLACK – FITNESS & FASHION!

hauntjaunt.com

Doc in the Box TICK OR TREAT By Holly Johnson, M.D.

on average 1-2 weeks (range of 3 to 20 days) after a bite. Fatigue, severe headache, stiff neck, fever, malaise, muscle and joint aches, and a rash that looks like a target lesion with a bull’s eye (erythema migrans) are classic symptoms. The rash may only be red and oval with no target, but with an advancing border. The scariest cases are those not treated with an antibiotic in time when Lyme disease may progress to serious arthritis and to heart and nervous system problems.

ROCKY MOUNTAIN SPOTTED FEVER (TICK FEVER OR SPOTTED FEVER)

Rocky Mountain Spotted Fever (Tick Fever or Spotted Fever) is caused by a bacteria called Rickettsia rickettsii from an American dog tick, a Rocky Mountain wood tick, or a brown dog tick. This tick lives in the southeast, west, and south central U.S. Symptoms occur around seven days after a bite and include fever, headache, body aches, and a rash that starts on hands and soles of feet and spreads to arms, legs, and the rest of the body. This rash looks like small, flat reddishpurplish spots. The scariest outcomes if not treated in time include shock and kidney failure.

TULAREMIA (DEERFLY OR RABBIT FEVER)

Tularemia (Deerfly or Rabbit Fever) is found throughout the U.S., but mostly in Arkansas, Missouri, and Oklahoma. It is transmitted via the

JOHNSON PHOTO BY: SPENCER FREEMAN

icks tick me off! Ticks are spooky spider-like arachnids that fasten to skin and feed on blood. They live in the fur and feathers of animals and birds and sometimes like to jump on humans just to freak us out. High tick season is early spring to late summer, but carries on into October, the scariest month of the year. More runners and hikers are out on the trails in the fall because of the much anticipated cooler weather and autumn colors, so we are all at risk. The good news is that most ticks don’t carry diseases! To prevent having a tick silently and effortlessly jump out onto you to feed off your blood, avoid high tick areas, wear protective clothing, and use tick repellant like DEET. Perform body checks regularly and bathe within two hours of being outside. Remove a tick when you find one. Don’t panic. Wash the area with soap and water. Know when your last tetanus vaccine was; you might need a booster if it has been more than 5-10 years. The longer an infected tick (remember, not all ticks are infected) is attached and feeding (especially over 36 hours) and the more engorged the tick is, the higher the risk of transmission of disease. The most common tick-bourne illness in the U.S. is Lyme disease: a bacterial infection (Borrelia burgdorferi) transmitted by the deer tick (also called a black-legged tick). This tick is found mainly in the Northeast and upper Midwest. Symptoms occur

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American dog tick, wood ticks, the lone star tick, and in the western states by deer flies. Tularemia can also be spread by handling or working with infected animals or their byproducts. Within 21 days (average 1-10 days) after a bite patients develop chills, fever up to 106 degrees, severe headaches, swollen glands, nausea/vomiting, and a sore or ulceration at the site of the bite. Treatment is with antibiotics.

EHRLICHIOSIS

Ehrlichiosis is transmitted by the lone star tick in the southern and south central U.S. (especially in Georgia, Missouri, and Oklahoma). Symptoms include fever, chills, headache, malaise, nausea/vomiting, and a red or purple rash. Treatment is with antibiotics as well.

RELAPSING FEVER

Relapsing Fever is a bacterial illness caused by the Orinthodoros soft tick and occurs in the western U.S. within 3-11 days after an infected tick bite. Symptoms of a high fever, headache, elevated heart rate, belly pain, rash, and body aches may come for several days, go away, then it relapses and symptoms come back again.

COLORADO TICK FEVER

Colorado Tick Fever is a viral (not a bacterial) illness. Symptoms start on average in 3-6 days (but within 14 days) of a bite from an infected Rocky Mountain wood tick in the mountain region of the western U.S.. Treatment of fever chills, headache, 2 body aches, and light sensitivity is by supportive care only.

BABESIOSIS

Babesiosis is a rare tick-bourne illness that may be obtained from wood ticks in the Northeast and upper Midwest. It usually occurs 1-4 weeks after the bite and can give malaise, decreased appetite, fever, chills, body aches, and anemia. It can be treated with antibiotics, but gets scariest in patients with no spleen, a weak immune system, the elderly, and those with serious health conditions such as liver or kidney disease. If the vampires, ghosts, and ghouls don’t freak you out this Halloween, the thought of tick bites certainly will! Stay calm and remember that most bites do not lead to any disease! Just do your body checks and get those ticks off of you as soon as you see one. To remove a tick, use fine tipped forceps. Grab the tick as close to the head and mouth (the part that is in your skin) as you can without grabbing the body! Pull straight out. Do not twist the tick! Do not smother the tick with petroleum jelly, rubbing alcohol, nail polish, or gasoline! Do not try to burn the tick off of you! Save the tick in a Ziplock bag in a freezer in case it needs to be identified later. Wash the bite site with warm soapy water and apply a topical antibiotic ointment. Head to your doc if you need a tetanus booster or if the site starts to look infected or you don’t feel well. Your doc can decide what type of treatment you need. Generally following a tick bite, no treatment is needed. However, if you live in an area with a high rate of infection AND if a tick was on you for over 36 hours, you should see your doc within the next 72 hours. Please Note: The info in this article is not a substitute for medical advice from your own physician. Dr. Johnson and OYL! are not responsible for your body checks or for describing the full manifestations of these arachnid illnesses. We hope this doesn’t tick you off.

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FORM FRIENDSHIPS AND DROP THE BAD HABITS

By Brandon Gillingham

ome people are self-motivated to lace up for miles every day. Some need a push out the door. How are you moved to run every day? Is it a club, your spouse or a health related reason that gets you out for miles? I have been a part of a running club and team for over 14 years. I may only see some of these runners at training practices and/or at races. I may never see them any other time of the week or month, but even though days or weeks may pass, we still have a special relationship when we do catch up at a race. Running with a training group has taught me a lot about proper and improper ways to live a fit lifestyle. One of my favorite things about being with a club is learning something new about training, having someone tell me about my form, or that I am over striding, and getting a few new exercises for fixing. Lately, I have been hearing a lot about “foot drop”. What is foot drop? In running related terms, this happens when we are completely exhausted or just becoming a little lazy through poor form. When our bodies are depleted, we start compensating or over-using another muscle in attempt to balance out the weakest part. To stretch this further, a lot of drop foot problems can be related to things like shin splints or a pulled muscles. Watch your form while running! To strengthen, I recommend practicing form drills before and after your run.

TRY THIS

Sit on the floor with your legs straight out in front of you then flex your foot so your toes move towards your body and your heels lift off the ground. Hold for about 5 seconds then stretch your foot in the opposite direction and curl tour toes under as tightly as you can. Hold for another 5 seconds and repeat the full range of movement as many times as you can.

USE YOUR MARBLES!

It is proven that the good old fashioned exercise of simply picking up marbles, one by one, with your toes and dropping them into a cup on the floor improves your foot’s nimbleness and strengthens the small muscles in your feet which will help with such issues as foot drop. Be smart and use your head, er.. uh, I mean your toes! For other ways to strategize better running form, check us out on our social media pages to find some running friends at races or pub runs by clicking HERE!

INVITE US OUT FOR A RUN WITH YOUR CLUB! Let us know what we can learn from you, or what you may have learned from running with another club or buddy. We’re interested!

RUN HARD! HAVE FUN! #run #runnerforlife

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THEMED RACES AND SOCIAL RUNS By Brentney Hamilton

ahr Oktoberfest 5K social runs are almost entirely to blame for my becoming a crazed runner. Okay, let’s back up. I’d loved running most of my life. But, I was overweight. And, slow. And, didn’t necessarily want others to witness it. I was shy, and I didn’t know many people. Until I started social running. You might call Rahr & Sons Brewing Company the Granddaddy of DFW Craft Beer. A handful of other breweries tried and died over the years, but Rahr was the Metroplex’s first independent brewery with staying power. True, a freak ice storm in 2010 and subsequent roof collapse almost gave Rahr a premature Last Call, but with the help of its local community, Rahr bounced back. To payback that spirit of community togetherness and local service, they created the Rahr & Sons Oktoberfest 5K, which benefits local charities. Like Rahr’s beer, the race was and is a major hit. In fact, people like Rahr-and-running so much, the brewery and On Your Left! Marketing & Events created a social run series with a regular run-and-brewery-tour combination leading up to the main event. The first social run I attended was back in 2012, when a friend invited me to tag along to Rahr. We ran a low-key, 3-ish mile trot along the race course, winding throughout the neighborhood surrounding the brewery, before returning to three frosty, bubbly, heady Rahr beers, straight from the taps. That’s when I learned a few things: 1) I wasn’t

overweight. At least not anymore, thanks to the running I’d done on my own over the summer. I looked like most of the people around me. 2) I wasn’t slow. I was a solid middle-packer. The highfives from then-strangers who sidled up to the bar next to me proved it. And, 3) This was fun. Not just fun; EPIC. Before that day, “runners” seemed like an esoteric group of gadgetobsessed extremists with whippet-like physiques. Don’t get me wrong: Now that I identify as one, we are. Well, some of us more “whippet-like” than others. But, by taking a seat at Rahr’s wooden picnic table and clinking pints with those around me, I also learned that the running community, like any community, contains multitudes. The runners I met at my first Rahr & Sons Oktoberfest social run were open-minded, laid-back, honest, and upstanding. They were “give the shirt off their backs” kind of people. Which is saying something, since a lot of them weren’t even wearing shirts. These were WILD people. And, they were right up my alley. While I’d been running most of my life, with varying degrees of consistency, if I were to declare for myself a “running anniversary” — the day when the sport became an inextricable part of my lifestyle, an indelible part of my identity, and crucial to my sense of well-being — it was August 25, 2012 at Rahr & Sons Brewing Co. That was the day I

competitions. As a result, many races have started offering optional race timing, giving participants a break in registration fees should they choose to run for the more social and less-competitive aspects that Active Lifestyles Events can offer. For that fact, fun and wacky social runs and races play an important role in opening the market to potential runners who don’t yet know they could love the sport. There are few better ice breaking opportunities where people who run “just to lose weight” or “just to stay in shape” can intermingle with ultra trail beasts, former high school track stars, cancer survivors, and stroller pushers, creating an egalitarian tribe where the only initiation is showing up and moving — and maybe an occasional round of beer. Because no matter how geeky, gadgetry, or whippet-like any of us become, who can resist occasionally tossing back a post-run pizza with a hero in a half-shell? Turtle Power.

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became a member of something bigger than myself. That was the day I made friends who were confident and strong, but somehow still didn’t seem to take themselves too seriously. That day, I met my future employers, Eric and Sharon Lindberg, years before I would work in the running industry. And, with a few notable exceptions, that day I met virtually every significant person in my life. Those same runners continue to amuse, challenge, and inspire me. And, most importantly, they accept me as one of their own. But, it all started because my friend Matthew knew I liked running, and that, despite crushing shyness, I might like a chance to make new friends who liked it, too. Now that I work in the running industry, themed races are all the rage, and I’ve come full circle, helping produce them as part of the On Your Left! Marketing & Events team. Mud runs, color runs, beer runs, holiday runs. Tacos, donuts — hell, even “Burgers in Paradise” at Joe’s Run in Fort Worth. You name it: If it involves costumes, a wacky premise, or the promise of a flashy t-shirt or finisher medal, folks will run it. You want to know why? Running is incredibly good for people, but it can be hard to not feel awkward, out-of-place, or nervous at races, particularly when you’re new to the sport. Feeling shy and need the feel of anonymity that only a Ninja Turtle mask can provide? Here’s your hook up. Just make sure the nose holes are breathable. These days, I train hard and I race hard. I always show up to compete. And, despite the fact I got my start social running, you might even call me “intense” about it. But, that’s not indicative of the growing industry trend: Many new runners are looking for fitness experiences more than athletic

Jaunt Junkie

A TRAIL RUNS THROUGH IT; THE QUAD CITIES By Elizabeth Jones

rowing up on the Mississippi River has its advantages. You can always spell M-I-S-S-I-S-S-I-P-P-I correctly and there are some fantastic places to run or walk with thousands of summer ducks, and views of the “Mighty Mississip”, as we locals call it. The Great River Trail runs north 60 miles from Rock Island, IL to Savanna, IL. About 10 miles of the trail run through my hometown of Moline, IL. Moline and the adjacent city of Rock Island, both make up one half of the Quad Cities. The portion running through the Quad Cities is paved, available for use for in-line skating, biking, walking & running, cross country skiing, fishing, and is completely wheelchair accessible. The course has inclines that are never too great, though are wonderful to keep your workout somewhat intense if necessary for training. The flat paving is nice on the hips and knees. Water fountains are bountiful throughout the parks and along the route and there are restroom facilities if a little more of nature calls. (That’s the I-PP-I!) As one runs the Great River Trail north through the Quad Cities, there are certainly some interesting sites that as a Quad City born & bred, I must share with you. Sunset Park & Marina gets its name from the view of sunsets at the park, complete with sailboats as a nice backdrop. At mile 2, the Centennial Bridge is overhead and

you can look across the river — a short half mile away — to the state of Iowa and check out Modern Woodman Park, where the Quad Cities River Bandits play AAA baseball all summer long. Just a half mile from there, you run approximately two miles parallel with the Rock Island Arsenal, an island in the middle of the Mississippi that serves as the only active U.S. Army Foundry in the United States. And while running next to the Arsenal, you pass behind the iWireless Center, home of the AHL Quad City Mallards, and many concerts and events throughout the year in the Quad Cities. Continue up the trail to Ben Butterworth Park, the boat slips for Moline, the brand new Western Illinois University Quad Cities Campus, and a local favorite restaurant, The Captain’s Table. As you reach mile 10, your quads burning, and finish your Quad Cities portion of the Great River Trail journey, make sure to give witness to the John Deere manufacturing plant and all the green & gold glory of John Deere tractors because Nothin’ Runs Like A Deere, except YOU! Do not stop there — the Great River Trail will keep you mowing along another 50 miles through cities of Illinois. If you ever visit the Quad Cities, be sure to keep a good cadence by huffing and puffing to the rhythm of… M-IS-S-I-S-S-I-P-P-I as you run the Great River Trail!

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HIGH SCHOOL VARSITY TRACK COMPETITOR, HANNAH ALLRED By Abigail Werner

hen I first started this column back in the sixth grade, one of the things DFWRUNS asked me to do was interview other runners my age. Recently I interviewed, high school freshman, Hannah Allred. Both in our first year at Mansfield High School and members of the same church, we’ve known each other for three years. It wasn’t until this school year, however, that we could both call ourselves, Tigers. For the past two years, we’ve been competing “Though only a against each other freshman, she has in track and at cross already made the country meets varsity cross country (with her kicking my butt), but she’s team at our high the only one that’s school which means continued running for school. she’s competing Like me, she against seniors and started running long distance in juniors.” the 7th grade, at her middle school, Wester. Unlike me, she proved to be a real long distance star— placing 12th in district in 7th grade and 2nd in the 8th grade. She plans to run cross country and long distance track through high school, and possibly college. Though only a freshman, she has already made the varsity cross country team at our high school which means she’s competing against seniors and

juniors. Not only is she keeping up with them, but she’s beating a few of them as well. “Compared to the Junior Varsity girls I’m at the top, but for Varsity I’m in the middle of the pack.” The person whom inspires her most as a runner is her mother who runs 7 to 8 miles a day as a stress reliever. When I asked Hannah if she uses running as a stress reliever as well, she said, ‘Sometimes yes”, but she mostly runs for the feeling she gets afterwards. “My favorite part about running is the way I feel afterwards; knowing that you just accomplished something most people never even try to do — it’s a great feeling.” She’s not a sprinter. The one time she tried, she simultaneously pulled both of her quads,

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PLANO BALLOON FESTIVAL HALF MARATHON, 5K, 1K CITY: Plano, TX COMPLIMENT: I loved watching the balloons while running. The volunteers were so cheerful!! I really appreciated their efforts! COMPLIMENT: BRAVO!!! This was my first time to run the PBF Half Marathon and I thought it was very well organized. All of your volunteers did and exceptional job at each water station and turning points. I look forward to running your race again and again.

RAHR & SONS OKTOBERFEST 5K CITY: Fort Worth, TX COMPLIMENT: Great beer, great cause! Thanks again for a wonderful event COMPLIMENT: Loved starting and finishing at the brewery and fun stein holding competition to boot!

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putting her out for a few days. Luckily, that has been her worst injury. Her pre-meet rituals consist of drinking some water, eating a granola bar, and then praying with her team right before she runs. That ritual has seemed to work excellently so far, with her 1 mile time being 6:30, her 2 mile time being 13:18, and her 3 mile time being 20:47. The longest she’s ever ran is 8.5 miles, which is amazing considering she just turned fifteen. She runs once or twice a day, no matter the weather. Needless to say, this girl can RUN. Unlike a lot of people, she doesn’t like to run with music, because it affects her pace. She does however like to run with a buddy who is faster than her because it pushes her to do better. When it’s freezing cold outside or slightly raining she achieves her best times, so that’s her favorite weather to run in. I find that a tad strange, because I hate the cold, but if it works for her that’s great! She claims she doesn’t run with any shoe inserts or knee/ankle braces, saying her Asics simply do the job! The only 5ks she’s run in so far are the CowTown and a few local ones in Mansfield. I’m going to try to get her to do a few with me, (perhaps the night Haunt Jaunt 5K in Plano on October 18th or the 5K distance of the Monster Dash Half Marathon, 10K & 5K in Fort Worth on the 25th!), even though she’ll be finishing nearly ten minutes before I do! She seems to really enjoy MHS cross country so far, only getting annoyed that she can’t do her hair in the morning! I’ll be honest and say I am slightly jealous of how good of shape she’s in but am mostly just happy she’s having such a terrific season. If I had to guess, by the time she’s a senior she may be one of the best girl cross country runners in the state. The world better watch out for her, especially when a chilled fall wind blows in, because she’s running up a storm!

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