On Your Left! - January 2012

Pacing Active Lifestyle Marketing Official E-Newsletter of DFWRUNS - January 20 1 2

JOB OPENINGS

BIRTHDAY BANDITS

Happy YOU Year!

I

UPCOMING EVENTS

t is that time of year we’ve all been granted a clean slate, a fresh start, a do-over.

Nothing sets one out on the right foot better than setting out on the right foot- to run!

Well, that and getting organized. So set your GPS watch back to zero, grab your highlighter and embrace your 2012 calendar because we’ve got lots of cool things coming up fast!

Put us down for January and February at Texas Half & 5K, Cupid Dash 5K/10K, Rhythm & Blues Half Marathon and 5K, Form Follows Fitness 5K!

Thirst Things First!

Celebrate Your January Birthday with DFWRUNS and Rahr

W

hat is a bandit? In the running world, a bandit is any person that runs the course, enjoys the adrenaline and social camaraderie, and makes use of the race support but has not paid for the right to be there. In most cases, bandits are not warmly welcomed. But if you’re a runner or walker who wants to rebel on your birthday, SIGN UP TO BE A BIRTHDAY BANDIT! then DFWRUNS has the party you can crash for free! We even have a gift for you!

Beginning this first month of 2012, we are reestablishing our Birthday Bandits Club. Each month, DFWRUNS will honor all who share a zodiac sign at one of our fun social runs with asphalt, lively cheers, a unique venue, libations of various sorts, planned routes, and even a special something just for the birthday dudes and dames. We’ve also created some “exclusive” birthday run celebrations so plan your carousing accordingly. Visit dfwruns.com to join the Bandits Club and always check your inbox for our next issue of this very cool e-newsletter to find out where we’ll be celebrating YOU! Then, invite your outlaw friends, running crews, and anyone who wants to party like it’s YOUR BIRTHDAY by doing what you love. (Birthday suits optional.)

If your birthday is in January, come grab your gift at Rahr & Sons Brewery, jump into our 30-40 minute jaunt, and top off your party with a brewery tour which will include free tastings and a free pint!

WHEN: January 21, 2012 SIGN IN: 10:45am DEPART: 11am TOUR: Noon WHERE: Rahr & Sons Brewery, 701 Galveston Ave, Fort Worth

The Texas Half & 5K Saturday, January 28, 2012

VIEW RACE WEBSITE

The Cupid Dash Saturday, February 18, 2012

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Rhythm and Blues Half Marathon & 5K Sunday, February 19, 2012

VIEW RACE WEBSITE

MARKETING // PUBLICITY // SPONSORSHIP

My Fit Year Involves My Fit Foods!

UPCOMING EVENTS

DFWRUNS Is Running Mellew’s Next Post-Race Bash

at Texas Half

H

ave a healthy new year with DFWRUNS , Mellew Productions, Red Bull, and My Fit Foods! Founded in Houston, My Fit Foods is a take-out operation for healthy, pre-portioned meals and snacks. Not only is My Fit Foods dedicated to making sure every meal they create is healthy and balanced, they are also dedicated to many DFWRUNS 2012 races including Five and Dime Run! They’ve committed to serve it up at our awesome finisher’s arena at Mellew’s Big D Marathon, Half & 5K and Texas Half so come get some! DFWRUNS is proud to host all of Mellew’s 2012 post-race parties with such cool sponsors- companies who are growing fast and expanding the miles to a national level, just like us! It’s a good fit!

Form Follows Fitness 5K Saturday, February 25, 2012

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• The staff at My Fit Foods weighs every single ounce of protein and carbohydrates to make sure the body is always getting the right amount of nutrients it needs in its fresh pre-portioned meals to go.

• The staff at DFWRUNS weighs the demographic with every ounce of effective marketing to make sure our client’s needs are met.

• With over 60 meals to choose from including breakfast, lunch, dinner, and snacks, My Fit Foods makes eating healthy convenient and affordable.

• With our extensive menu of clients and sponsor partnerships like My Fit Foods and Red Bull, we provide post race energy and working relationships you can’t afford to miss!

The Original Mud Run

WHAT ARE YOU WEARING FOR YOUR VALENTINE?

DFW - Saturday, April 14, 2012

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Slip Into Something a Little More Comfortable at Cupid Dash February 18, 2012 Next on our 2012 calendar is the Cupid Dash where we’re bringing running guys and gals together in the name of love! This is one of few races offering a longsleeved technical shirt for both the 5k & 10K distances, but even the race shirts have an affectionate twist!

When you begin your registration at CupidDash.com, you’ll be asked to select your relationship status (i.e.

Blissfully Wed, Spoken For, or Single and Ready to Mingle!). This will determine the color and message of your garb. If you are “Blissfully Wed”, your shirt will be red. “Spoken For” registrants will receive a yellow tech shirt indicating your admirers should crush with caution, and “Single and Ready to Mingle” participants can slip into their green garment for dodging arrows.

Great shirts, however, aren’t the only surprise this winged idol of love has up his sleeve. REGISTER NOW and pucker up for the Kiss Cam, vintage style Kissing Booth featuring temporary lip tattoos, complimentary chocolate covered strawberries, roses and much more! Your registration fee not only covers it all, but will benefit Makeaway Charities and we promise they’ll love you for it!

Come meet your match, or run with your special someone.

JOIN US!

Sign up for MARKETING NEWS

SEEING

is Believing BROWSE our recent event photos — these people are having fun and so should you!

REGISTER NOW

ROSES ARE RED, VIOLETS ARE BLUE, DFWRUNS WANTS TO DIRECT YOUR EVENT TOO! CALL US FOR A DATE AT 214-339-7867.

DON’T MISS OUR NEXT EVENT!

VIEW Job Openings

MARKETING // PUBLICITY // SPONSORSHIP

Start Your Running Watch at ZERO DFWRUNS Joins ZERO, for Great Prostate Cancer Challenge/Dash for Dads Series at Conference in Orlando DFWRUNS has been invited as guest speakers at the annual conference hosted by ZERO the Project to End Prostate Cancer this month in Orlando.

While here we are inspired by Walt and his original vision, “WALT DISNEY WORLD is a tribute to the philosophy and life of Walter Elias Disney and to the talents, the dedication and the loyalty of the entire Disney organization that made Walt Disney’s dream come true. May Walt Disney World bring Joy and Inspiration and New Knowledge to all who come to this happy place...a Magic Kingdom where the young at heart of all ages can laugh and play and learn — together.”

In the spirit of Disney — DFWRUNS will be speaking at the conference to assist in the building of active lifestyle marketing and management of The Great Pros­tate Cancer Challenge/Dash for Dad race series which will be hosted in 34 cities in 2012. Each will be locally managed by a Urology Group or Practice partner.

The conference is an opportunity for the Urology practices to learn about race management, marketing and best practices. Sharon Lindberg VP of DFWRUNS along with Michael Burnett CEO of Kansas City Urology Care PA will be co-presenting a case study from the 2011 Great Prostate Cancer Challenge Kansas City.

Like running a PR, our team is always moti­vated to further the distance in less the time! So when Kansas City Urology Care chose DFWRUNS as their marketing agency this past year, we not only set out to assist them with elevating race attendance and overall awareness of the event, but to double the number of participants! We succeeded through a grassroots marketing plan that was successful! Without giving away all of our secrets, we did so by looking at strategic partnerships within the running community and developed a relationship with a local running store partner. We picked up the pace by implementing a consistent targeted marketing plan through flyer distribution, e-blasts, print advertising, event marketing and worked with existing partners like the Kansas City Track Club. And we worked with corporate partners through our corporate recess program.

In addition to presenting the case study, DFWRUNS will be hosting a Race 101 session at the conference and our Chief Running Officer, Eric Lindberg, will be speaking on a panel titled “Marketing and Promotion — How to Grow Your Race” alongside Chris Brewer, Senior Manager for Livestrong.

Are you looking to grow your race or need an inspirational idea in the active lifestyle community? Let us help you make your race dreams come true!

REACH OUT!

Learn how DFWRUNS can help grow your brand or event. Contact us today!

INTRODUCING SETH GONZALEZ! A Quick Shout Out to Our Director of Megaphone

“Portable megaphones are widely used for crowd management and mass communication. When needing to transmit important information or to guide a large amount of people, a megaphone is valuable.”

— WIKIPEDIA In DFWRUNS’s large crowd of clients, we value our Director of Megaphone for his knack at transmitting the proper promotional message loud and clear for the precise demographic. Listen for Seth Gonzalez on all the social media outlets and give special attention to his work as the 5th annual Seton Souls 5K approaches. (more event details ahead in the February issue of On Your Left!)

Prior to his latest run in with DFWRUNS, Seth worked as Social Media Coordinator for the Boomer Esiason Foundation. After directing the rockin’ show from our offices at 703 McKinney Ave during the week, he also ambitiously continues his social media and PR work for the Rimington Trophy.

If you can’t reach our University of Dallas graduate (BA, English & MBA, Sports and Entertainment Mgmt) at his desk, 214-DFWRUNS, you might find him at your local Tex-Mex joint or out running the hills near University of Dallas. Catch him if you can!

PHONE: 214-DFWRUNS EMAIL: info@dfwruns.com WEB: www.dfwruns.com