CONTENTS 1. Brand Elements 1.1 Logo 1.2 Alternate Logos 1.3 Logo Usage 1.4 Incorrect Logo Usage 1.5 Security Area 1.6 Minimum Size 2. Brand Resources 2.1 Fonts 2.2 Colors palette
1.1  LOGO Bookkeeping Centrum is a logotype in which the image/icon (isotype) is combined with the name of the company to complete the part and give it meaning. The image/icon represent book converting a cloud to reflect the idea of the company.
1.2  ALTERNATE LOGO The logo has an horizontal version only to use when the format or support are extremely horizontal.
1.3  LOGO USAGE When the logo goes over a color background it must follow these examples:
In extremely horizontal formats, the horizontal version should be used.
1.4  INCORRECT LOGO USAGE The following rules apply to both versions vertical and horizontal:
Modify the height
Modify the width
Use it vertical
Use it diagonal
Invert it
Use it without the image/icon
Mix colors
Mix colors
Gradient the logo
Apply effects on logo
Low contrast with background
Low contrast with background
When the Logo is used over an color or black and white photograph, it must have a high contrast with the background to obtain an optimal readability.
Low contrast with background
Don´t respect the security area
Change opacity
1.5  SECURITY AREA The logo must be used within the security area designed for good readability. This area will be generated with a height of the uppercase X (1x) around the Logo as shown in the image below.
1.6  MINIMUM SIZE The size of the Logo should be the right one according to where it is used. In all cases, the minimum size that guarantees good readability is:
Print Size
Web Size
2.1  FONT The brand uses one font as part of the identity: Montserrat. It’s the only font so everything must be writing in Montserrat and his variables. Being a high contrast typeface, it can be used to create impact by using lightblack combinations. For paragraphs and long texts (more than one line) use light or regular version. To outstanding words in a text line, titles or subtitles, you may use stronger versions like ExtraBold or Black.
2.2  COLORS Our color palette is based in a Brand system and a secondary system. Brand System (Petroleum & Black) This colors must be used in all our corporate materials and should be easily recognizable as a part of Bookkeeping Centrum communications. Secondary system The Secondary system is used to expand color brands only en cases that more colors are needed, and should be used to create contrast and impact in communications.