BRAND GUIDELINES BOOK
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BRAND GUIDELINES BOOK
Table of contents
1. Company Elements 1.1 Company Purpose | Mission Statement 1.2 Brand Characteristics 1.3 Voice and Tone 2. Brand Elements 2.1 Logo 2.2 Alternate Logos 2.3 Logo Usage 2.4 Incorrect Logo Usage 2.5 Security Area and Minimum Size 2.6 Icon and Icon Usage 2.7 Fonts 2.8 Colors palette 2.9 Photo Editing 3. Implementation Section 3.1 Digital Assets 3.1.1 Facebook profile 3.1.2 Twitter Profile 3.1.3 Instagram Profile 3.2 Print Assets 3.2.1 Business Card 3.2.1 Letterhead
This style guide walks you step-by-step through each piece of the needed elements for your brand. It includes the necessary items of messaging, logo, fonts, and colors. With each item broken down in further detail for its implementation to dimensions, sizes, and security areas you’ll be supremely successful in its implementation.
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COMPANY ELEMENTS
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COMPANY PURPOSE 1.1 Mission Statement
Stadium Dezines is a community centered around sharing the passion of beautiful stadium architecture and the events staged inside them. The focus of our imagery is to celebrate these cathedrals of ceremony in different experiences and formats to reignite that moments excitement from inside its participants. Our goal is to‌
To reignite a participant’s favorite event experience and evoke their emotions of pride, exhilaration, inspiration and sense of belonging through powerful event imagery.
The Stadium Dezines logo is a symbol of that feeling and is built to represent the bares concept of an upward sweeping stadium structure stretching to the sky. The design is a balance between rigidity and structure with a simple, single curvature of beauty.
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COMPANY PURPOSE
1.2 Brand Characteristics
Exhilaration
Community through a sense of belonging
High Quality
“NO MATTER WHERE YOU HAIL FROM THROWING ON THE JERSEY OF YOUR TEAM AND SHOWING SUPPORT IS AN INSTANT BADGE OF HONOR AND SIGN TO FELLOW FANS YOU’RE ONE OF THEM. THIS ACT IS AN EASY WAY TO BE INVITED TO A TAILGATE AND MAKE QUICK FRIENDSHIPS. THAT IS WHY OUR BRAND VOICE IS FOCUSED ON BEING FRIENDLY.”
1.3 Voice and Tone Fanatical and Inspirational
Entertaining
Informational
Experienced
Depending on the platform we will take on the tones of
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BRAND EMELENTS
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BRAND ELEMENTS 2.1 Logo
Stadium Dezines is an Isologotype where the image, isotype, is combined with company name, isologo, to make up the whole part. This combined composition creates the stadium concept you see.
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BRAND ELEMENTS 2.2 Alternate Logos
The Logotype has two versions —vertical and horizontal— to be used in accordance with the proportions of the format. If the graphic piece where it is used has a vertical format, the vertical option must be chosen; and if is horizontal format, vice versa. In this way, readability is maintained on the isotype, being able to minimize the isotype.
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BRAND ELEMENTS 2.3 Logo Usage
When color background is used, we must follow this instructions:
In cases of black or dark backgrounds use this version.
In cases of colors backgrounds use this version.
In cases of black or dark backgrounds use this version.
In cases of colors backgrounds use this version.
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BRAND ELEMENTS In cases of works with one ink or color web, you must use the monochrome version of the Logo (Horizontal or Vertical).
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BRAND ELEMENTS 2.4 Incorrect Uses
The following rules apply to the horizontal and vertical versions, as well as to the color and monochromatic versions of the isologotype.
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BRAND ELEMENTS
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BRAND ELEMENTS When the Logo is used over an image, photograph, render or texture; it must have a high contrast with the background to obtain an optimal readability.
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BRAND ELEMENTS 2.5 Security area
The Logo should be used within the security area designed for good readability. This area will be two caps letter m (MM) around the Logo as the image below.
Sizes
The size of the Logo should be the right one according to where it is used. In all cases, the minimum size that guarantees good readability is:
Minimum Print Sizes
Minimum Web Sizes
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BRAND ELEMENTS 2.6 Icon and Icon Usage
The Icon is an Isotype, a graphic representation of the brand, that is used only in informal communication cases, like your favicon or social media profiles. In all formal cases, you must use the Logo.
Favicon
The favicon is the minimum size for the icon.
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BRAND ELEMENTS 2.7 Fonts
The brand takes two fonts as part of the identity: Josefin and Crimson Text.
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BRAND ELEMENTS 2.8 Colors and Gradient palette
There are two brand colors setting as primary system. The brand colors could be uses as a background of sheets or elements. The Secondary system is only for informal communications, to create contrast and impact in web or print messages.
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BRAND ELEMENTS 2.9 Photo editing
The images has to be impressive, colorfull and in High resolution or HD, so you can work the editing in any photo editor. For this, you can increase the saturation in some cases or improve the contrast as in the images below.
Image is to dark.
Image has low contrast and brithness.
In cases of B/N images, you can overlay Brand Color to make it more colorfull and impressive.
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BRAND ELEMENTS Some cases are forbidden to use.
Low Resolution (Pixelate Image).
Vanish or blemish.
Apply effects like gradients, shadows, etc.
Change the frame of photograph
Right frame of photograph
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IMPLEMENTATION SECTION DIGITAL ASSETS
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DIGITAL ASSETS 3.1.1 Facebook
This is how Facebook’s profile page must looks.
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DIGITAL ASSETS 3.1.2 Twitter
This is how Twitter’s profile page must looks.
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DIGITAL ASSETS 3.1.3 Instagram
This is how Instagram’s profile page must looks. Here you find some ideas to improve your feed and get the best of your brand.
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DIGITAL ASSETS 3.1.3 Instagram
You could make different designs with your feed, here are some ideas…
#1 Using tree images in a row
#2 Use big images to make impact
Green fields
Stadiums by colors
Big images can improve your feed
Details of structure
#3 Alternate inner/outer stadium photos
#4 Use panoramic photographs
Out / in / out
In / out / in
Addin a withe frame up and down photos
Out / in / out
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DIGITAL ASSETS
#5 Using night & day in stadiums photos
#6 Mix Color and B/W photos
Night stadiums
Day stadiums
Alternate Color with Black and white photos
Night stadiums
#7 Make photos with color filters
#8 Use phrases in a row between photos
Add quotes or thinkings between photographs
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IMPLEMENTATION SECTION PRINT ASSETS
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PRINT ASSETS 3.2.1 Business Card
This is the template for the business card design.
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3.2.1 Letterhead and Envelope
This is the model for the Letterhead and envelope design.
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2019