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Clarity dyan gulovsen portfolio ∙ curriculum vitae ∙ philosophy of education ∙ references
LETTERPRESS
Wedding Suites Kismet Letterpress, 2012 Kismet Letterpress specializes in custom designed hand printed papery things. As the owner, designer and printer, I meet with clients and custom design their printed pieces from wedding suites, business cards, note cards and personalized stationery. I then print them letterpress. I die-cut, trim, fold and bind all pieces. The wedding suites on these two pages feature hand lettering, diecut corners and blind impressions. Printed on Crane Lettra 110lb. page 2
LETTERPRESS
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LETTERPRESS
Letterpress Note Cards Kismet Letterpress, 2011-12 Note cards sold to retail stores in Connecticut and available online at kismetletterpress.com. They were designed to be simple, colorful with a fun summer feel. Each note card was designed and hand drawn by me, expressly for Kismet Letterpress. They were specifically designed with letterpress in mind, noting the color plates and positioning. Printed 4 bar, trimmed scored and folded on Crane Lettra 110lb White paper in multiple ink colors.
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LETTERPRESS
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LETTERPRESS
Letterpress Pledge Cards Client: Greater Mystic Chamber of Commerce, 2012 The Shop Local Campaign was kicked off by the Greater Mystic Chamber of Commerce in 2012. The focus was to design a pledge card that would capture the essence of the small businesses located in the seaside towns of southeastern Connecticut. The cards are available at local participating vendors. The logo is also used throughout Mystic as the face for small business. It is on Mystic Chamber of Commerce's website and on sandwich boards acknowledging the business of the month award. The cards were hand drawn and printed by me at Kismet Letterpress on Crane Lettra 110lb White with 2 colors on 110lb Crane Lettra.
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LETTERPRESS
Personalized Stationery Client: Rinny Sunaryo 2010 This set of thank you cards and calling cards were designed to mimic the intricate designs of Indonesian batik. The designs are all hand drawn and printed letterpress by me. The script is hand lettered. The colors are of significance in the Indonesian culture and mean wealth and prosperity.
Gallery Postcards Client: Stonington Printmakers Society This set of postcards was developed for a group printmaking opening at the Cate Charles Gallery located in Stonington Borough,Connecticut. The card is designed to look like a brayer mark with a blind impression of combing techniques that are commonly used in printmaking. Two corners are rounded, printed 4" x 9" on Crane Lettra White 110lb. page 7
PACKAGE DESIGN
Package Design Client: Native Moons 2010 I was contracted to develop the logo and branding for a Native American based company that supplies stores with retail products. I designed the surface graphics for the soap and tea line along with stationery. The look is designed to blend traditional Indian motifs with a contemporary feel.
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PACKAGE DESIGN Package Design
WILD OOOOOOOOOO
SCAD MA Package Design 2012 Eat WILD is the campaign I developed to represent and support pasture based farming. This was a pro-bono project that was developed to give the Eat Wild organization a logo and a brand that is recognizable and fits with their purpose. The cheese making kit was developed to give the organization a branded item that they can sell to raise money for further research and support of local farmers who humanely raise their livestock and birds on pasture. The cheese making kit is meant to have a rustic feel and the blue and red are typical of old style surface graphics found on cheese wheels. The font, Love Potion has a hand drawn feel that doesn't take itself too seriously and complements the happy daisy the cow image. The package was designed to resemble a cheese wheel with all of the ingredients except milk in the two containers. The containers are die cut to hold a thermometer, directions booklet, cheese cloth, citric acid, salt and rennet.
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EXPERIMENTAL TYPE
Experimental Typography SCAD, MA Design Methodologies, 2010 The projects on both pages represents work for my M.A. degree that was done to push the boundaries of type and digital design based on personal design methodology and definition.
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EXPERIMENTAL TYPE
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EXPERIMENTAL TYPE Experimental Type Booklet SCAD, MA Typography, 2011 The objective of this project was to design a booklet that utilized typefaces in nontraditional ways but also retained the legibility and integrity of the idea that was being illustrated. Entitled Blood White, this project was developed to honor and remember the Tiananmen Massacre of 1993. I chose to juxtapose stark sans serif fonts with hand lettering that had a war torn look. I drew an Asian student kneeling in defeat after tanks and military sieged Tiananmen Square. My goal was to create a nontraditional booklet. I studied Algorithmic Mathematical Art which is the art of folding a shape into another entirely different shape. It is very complex and I decided to make a square convert to a pentaminoe. I felt the way the book opened and closed and the breaking of lines and diagonal folds further illustrates the violence and calculated madness of the Massacre.
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EXPERIMENTAL TYPE
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LOGOS
letterpress
The
SHOPS At
Logo Development Clients: Various These logos represent a small sampling of the logos I have developed for clientele over the years. Each mark was designed to represent the nature of the company.
BAGELS
BAGELS
BAGELS
Chiefs Bagels ∙ Subs ∙ Sweets
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LOGOS
Arena Football Mohegan Wolves 2002 I was approached to come up with the logo and look and feel of the Mohegan Wolves, an Arena Football team owned by Mohegan Sun. The color and wolf concept had been decided by the Executive committee and Mohegan Tribal Council. My job was to develop a wolf that was wolf-like but a not Husky. The challenge was to design a wolf that was menacing but as a mascot not scary to children.
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CORPORATE DESIGN
Corporate Design Mohegan Sun 2006-present The HR department at Mohegan Sun contacted me to lead the project entitled Spirit of Aquai to be used in employee training and recruitment. The look they were after was to blend an Eastern Woodlands tribal imagery with history into booklets, fliers, postcards and folders so that prospective employees gain a more comprehensive understanding of the roots of the company along with their core values. The look I developed was a mixture of historical Mohegan images with clean lines, lots of white space, employee images and Spirit of Aquai symbols. The color palette is all natural with bursts of red to represent commitment.
Mohegan Hospitality CORE VALUES
Tribal and Casino traditions guide our employees to provide a uniquely Mohegan Sun experience. These high standards are met through a spirit of Welcoming ~ Mutual Respect ~ Cooperation ~ Building Relationships, this enduring tradition we call Spirit of Aquai. Now, Mohegan Sun welcomes employees to their land beside the river to become a part of a world class destination. “Spirit of Aquai” is the bridge which links, Mohegan History to Mohegan Hospitality. Our employees are committed to demonstrating each principle of the Spirit of Aquai, which supports Mohegan Sun’s Core Values:
Aquai, greetings. The Spirit of Aquai Orientation will be day one and day two of your employment with Mohegan Sun. You will receive a personal invitation either by phone or in the mail inviting you to attend this journey. If your position requires a uniform it will be prepared for you and available for pick-up at the end of your first day of Spirit of Aquai Orientation. All uniformed employees will wear the uniform on day two of the program.
Spirit of Aquai ORIENTATION
Spirit of Aquai draws from Mohegan Tribal history four principles which ensured the Mohegan people’s survival through hundreds of years of change. These same principles will carry Mohegan Sun into the next phase of growth and evolution…
• BLOWING AWAY THE CUSTOMER • BOTTOM LINE PERFORMANCE • CONTINUOUSLY STRIVING FOR PERFECTION • DEVELOPING PASSIONATE AND DEDICATED EMPLOYEES As a member of the Mohegan Sun team, we expect you to continue this high level of excellence and to become a part of this culture of pride. You will do this by setting the stage for excitement. Mohegan Sun employees provide an unequaled guest service experience. It is not just about how our employees interact with our guests, it is also how we look when we are providing guests’ service.
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CORPORATE DESIGN
Corporate Design Mohegan Sun Times Newsletter 2000-2008 For eight years, I designed and laid out the Times newsletter that Mohegan Sun sent out to employees four times a year informing them of upcoming events and acknowledging employee achievements. Each newsletters theming was seasonal and the palette reflected the time of year. The example to the right showcases the expansion celebration and celebrities that participated in the event. page 17
CORPORATE DESIGN
Corporate Design Mohegan Sun 1998-2009 As lead designer of the art department in the Mohegan Tribal offices, one of my responsibilities was to design posters that were hung throughout Mohegan Sun announcing upcoming events. This is one example of thousands that I produced over 11 years.
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CORPORATE DESIGN
Corporate Design Mohegan Sun 1998-2009 Examples of jobs produced for the Mohegan Sun and their affiliated businesses. Insider Magazine was a prototype I developed to replace the old magazines look and feel.
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CORPORATE DESIGN
Invitation Suite Mohegan Tribe, 2008 One of the most important yearly events for the Mohegan Tribe is the annual Federal Recognition Celebration. It is an extravaganza held at the Mohegan Sun. As lead designer, my job was to design the invitations, posters, menus, gift cards and credentials. The theme for this particular year was Safari. Inspired by Bogart in Casablanca, I designed the look to have a '30s –'40s vintage feel with a mix of four typefaces and glyphs.
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CORPORATE DESIGN
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SIGNAGE
Wayfinding Signage Mohegan Sun 2006 I was lead designer for the wayfinding signage that was placed strategically throughout the casino to tell the story behind the design motifs that decorate the entire casino. It is an audio tour by which the visitor stops at each station and learns a little history about the culture and Native American imagery. The casino is filled with marbles, granites and natural stones. The signage I created was meant to complement the existing materials and design motifs.
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SIGNAGE Wayfinding Signage Mohegan Government Building, 2011 I was asked to develop wayfinding signage for the Mohegan Government Building. There was a total of 350 signs including room, exit, stairs, emergency, fire, gym, cafeteria, library, court, meeting rooms, elevators, bathrooms, and department signs. All signs had to be ADA compliant and visually compliment the design and materials of the building's interior. The interior was a combination of natural stone, wood, terrazzo and large windows. For my theme I chose to recreate some of the moons in the Mohegan tribal calendar. I designed the moons to tell a story. Corn Planting and Peeping Frog Moon are shown to the right. The four main images represent the four seasons and the four edge images point to the four directions. I designed the signs to have silver metallic raised lettering and symbol with a ghosted etched symbol on clear 3/8"plexi with a black plexi backing with 1/4" spacing mounted with stand offs.
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CORPORATE ART Murals
Sachem Imagery, 2007 Mohegan Sun Casino of the Wind, VIP Lounge 8' x 15'– oil
Native American Games, 2003 Mohegan Sun Eagleview Employee Center 10' x 15'– oil page 24
CORPORATE ART
Top: Winter Woodlands Scene, 2004 Mohegan Sun, North Entrance Size: 16'x68' – acrylic Bottom: Whale Trail, 2007 Mohegan Sun – acrylic page 25
CORPORATE ART Murals
7 Wisemen, 2003 Mohegan Sun Casino of the Wind 8' x 16'– acrylic
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CORPORATE ART
Whale Trail Gunche 2005 Artists throughout CT were asked to participate in the Whale Trial. The whales were to be decorated, painted, sculpted and themed. They were then auctioned for charity. This whale was sponsored by Mohegan Sun and hand painted by me with a Native American theme and authentic patterns and stories. It was featured on WTNH News Channel 8. page 27
FINE ART
Fine Art Pastel 2000 – 2010 Much of my personal artwork is figurative. Subjectively, it is the story of woman that I am intrigued by and attempt to illustrate. Most of the stories I tell depict the routine things in life, as it is the little things that dictate much of life. I am drawn to activism and much of my artwork is decidedly political commentary circulating around the story and plight of women. Left: Mother Bosnia is Crying, Pastel Mother Bosnia, seen as a political puppet sheds a tear as she looks down at her children unable to help them or stop the ravages of war. Right: Anti Imperialista. Pastel A Cuban Street Music Scene
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FINE ART
The Street Below, Pastel Daydreaming at the end of the day, gazing down at life below.
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FINE ART
Painting 2000 – 2010 Much of my personal artwork is figurative. Subjectively, it is the story of woman that I am intrigued by and attempt to illustrate. Most of the stories I tell depict the routine things in life, as it is the little things that dictate much of life. I am drawn to activism and much of my artwork is decidedly political commentary circulating around the story and plight of women. Left: 1 in 3, Silkscreen A statement acknowledging the suicide rate of Chinese women in rural China. Right: Honor Beat, Silkscreen Feathers are raised on the honor beat of the tribal drums during a Northern Women's Traditional Dance Competition at Pow Wow.
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FINE ART
Pastel Left: Market, Pastel 2009 Choosing watermelons at the market. Right: In A Violet Room. Pastel Women enjoying each others company while smoking cigars in a violet room.
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