Process Book Visual Communications

JEWELRY MAKING KIT 3D PACKAGE DESIGN VISUAL COMMUNICATIONS GRA - 220 CYNTHIA HOAC PROFESSOR DYAN GULOVSEN FALL 2014

Table of Content 01. Design Brief 3 02. INSPIRATION BOARDS 6 03. Brainstorming 8 04. FINAL PROJECT OUTLINE 9 05. SKETCHES 10 06. Die Lines and Mockups 12 07. Market Analysis 31 08. Product Name Exploration 33 09. Logo Exploration 34 10. Surface Graphics 37 11. COLOR SCHEME EXPLORATION 48 12. TYPE STUDIES 52 13. Box Materials Exploration 53 14. ASSEMBLY 54 15. Final Photographs 57 16. FINAL ASSESSSMENT 62

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

01: Design Brief OBJECTIVE: Design and assemble a 3D package for a product of your choosing using paperboard and other materials as needed. You will also be designing all of the surface graphics that go on the package and this includes barcodes and ingredients if food related. You will be expected to develop a name for your product and a logo. Also - think about packaging green- meaning don’t develop a package just because its cool- think about the waste. Is there any way it can be reused or repurposed or uses as little packaging material as possible. This an extensive project so put some serious thought into all of your decision making.

PROCESS: Normally the process for starting a project is Research. However since you are coming up with the project that adds and extra step. And it is perhaps the most difficult part of the process- trying to come up with an product for a 3D package.

Part A: Product Ideas- Brainstorming- Lists DUE 9/10: 1. Brainstorm and write a list of possible products that you might like to develop for your 3D package design. It should not be associated with a name brand, since you will be creating one- unless you decide to rebrand an existing product. You might also choose a toy that has not been branded, like the ones you will often find in a dollar store. Games, food, beauty products, a new invention. Whatever you choose you better like it because you will spend the entire semester working on this one project. For ideas on unique and cool package designs search Pinterest: http://www.pinterest.com/search/pins/?q=package%20design&rs=ac&len=7 Also I have the Packaging Designers Book of Patterns that you can look through. It has templates for every imaginable package. This way you will not have to come up with the designs yourself.

2. Paste the list or type it in your process book with the header: Product Ideas. Also due is the process book template with running headers, footer, pagination and cover. The cover does not need to be designed yet, but it

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should have the title, your name, course, semester, instructors name. Upload to dropbox a PDF of your process book. I do not want the Indesign file because the links will be broken. The inDesign file should be on your flash drive.

Part B: Research Due 9/17: 1. Brainstorm ideas for the package design. Decide on 1 product and begin doing research on package designs that would work well for your product.

2. Paste examples of packages in your process book- you should have a number of pages for this section. Make comments on the packages you are leaning towards or prefer and say why.

3. Upload your updated process book pdf to dropbox.

Part C: Thumbnail Sketches Due 10/7: 1.Select the ideas with the most potential, and move on to the thumbnail stages of your design. You should have at least 5-10 different concepts.

2. Create a series of paper dummies to test your concepts. Modify the die line as needed. Remember, at this stage you should be working with the structure only — not the graphics. Reference textbook for template ideas.

3. Once you have decided upon the design you would like to use, proceed to construct it out of Bristol Board or any other paperboard. This dummy needs to be actual size and should be flawless. Pay close attention to the tabs, scores, and folds.

4.Photo-document this piece and place on the corresponding pages of your process book. Upload an updated pdf of your process book to dropbox.

CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

Part D: Branding Due Part D: Surface Graphics Sketches 10/15: 1. Brainstorm possible product names and logos.

2. Select the ones with the most potential, and move on to the thumbnail stages of the process. You should have at least 5-10 different concepts. Your process book should contain the name of the product, the brand name you selected, sketches of your logo, the product specifics, the unique selling point (what makes that product different from the rest), a description of the target audience, and the retail price. Include a short paragraph describing your choice for the structural design, and explain the special feature. Include your structural pictures. Your pictures should show details of the tuck tabs, dust flaps, and glue flaps.

3.Paste ideas in your process book. Upload updated pdf to dropbox.

Part E: Finalize logo designS Due Part D: Surface Graphics logo 10/30: 1. Begin the creative process on the surface graphics. Place sketches in multiple pages of the process book. When developing the surface graphics, take all sides and angles of the package into consideration.

2. Make changes based on feedback received from the discussion boards.

Prepare a full-color rendering of the surface graphics. Show all sides of the package. Post a document with the final renderings in the process book.

Include a short design brief.

Part F: Construction Due 11/20 final package 1. Begin constructing your package from bristol board or heavy cover stock paper. Cover the surface with your graphics. The package should be perfect, no sloppy construction of poor craftsmanship.

Other Project Criteria: • Both the structure and the surface graphics should reflect the nature of product.

• The package must include at least one lock tab.

• The package must include dust flaps where necessary.

• The package must be more than a standard box. It must have a special feature.

• The package must be functional. Anyone should be able to open the package, pull the product out of it, and then put it all back together without damaging the package or the product.

• The final package must be able to stand up on a tabletop.

• Take into consideration how this product will be displayed when designing it. Will it stack? Hang from peg board? Surface graphics must contain all required information, including UPC. Materials: • Consider how and where you will be printing the final piece. This will help you identify your material choices.

• Some inkjet printers can accept heavy stock, and others can’t. You may have to consider printing your graphics on text-weight paper, then mounting them onto a heavier stock.

• Identify your materials before finalizing your mockup. If you change materials in the middle of the process, you may experience some problems with your original template.

• You may use the computer to create your color renderings, or you can render them using markers.

You will be graded on the overall look and feel, how well the surface graphics and logo represent the product, craftsmanship.

Part G: Beauty shots, Due 12/1 Other Project Criteria: 1. The final part of the project will be taking beauty shots of your project which will be placed in the process book.

2. The process book should be updated and completed and posted to issuu. com or your own website.

3. Also you need to print your process book onto individual pages and place on the cork boards in the hallway for everyone to see.

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

3D Package Design Problem: Design a 3D paper board package for a hypothetical product

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

02: Inspiration Boards I looked through Pinterest and found several package designs that stood out to me and may want to incorporate into my product design.

Package converted to display

Transparent top to see product inside

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Box collasping on itself

Boxes within has a pull out feature

CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

Interchangable pieces

Looked for package designs that could be used to keep the product together or separated.

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CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

04: Brainstorming A jewelry making kit for beginners. It could contain a set of tools for long-term use and several boxes to organize the materials. It could provide the jewelry maker the experience of different jewelry styles.

It could contain the following items and have a booklet of a jewelry making guide

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CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

05: Final Project Outline I decided my product is a jewelry making kit. I have always enjoyed making my own jewelry and discovered my own methods in creating a piece while making many mistakes in the process. In stores, there are kits to introduce jewelry making but does not supply enough in case an amateur jewelry maker makes mistakes or enough variations to create different pieces. If a beginner wants to try their hand at jewelry making, they would have to go through the overwhelming experience at the craft store and may not find it easy to select complementary beads. They may inevitably miss purchasing some important materials and need to make another trip to the craft store.

This product will provide a convenient way to organize materials. Since there are many materials that go into making jewelry, it can make it difficult to stay organized. It will provide the jewelry maker with ease when creating a piece of jewelry with innovative packaging.

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CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

Product Content

Chains, clasps, jewelry findings and earring hooks

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Pendants and assorted beads

Jewelry pliers

CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

05: Sketches

Stacking feature with tabs or magnets

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Interchangable packaging that allows organization of materials and move around in order of use or line up to prevent a messy work area

CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

06: INITIAL MOCKUPS - box 1

The lid was the proper length and width but the bottom base ended up being too short in length while the width fit properly. First mock up was printed on thinner poster paper unlike bristol for the other mock ups.

Something went wrong with the scaling of box 1 because the rest of the boxes’ bottoms and lids fit perfectly.

Was scaled down from 12 to 11.25 and other boxes were fine except box 1.

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

INITIAL MOCKUPS - box 2

The tabs on the inside were too short and didn’t attach well. It was too short to look cohesive with the rest of the tabs. I ended up making the inner tabs into a point to ensure the tabs would attach well to the sides.

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

INITIAL MOCKUPS - box 3 First mock up design. Made two extra dust flaps that prevented the tabs from being inserted. The sides did not lay flat so I decided to do a box with lid.

Material used was thin cardboard

Box A with 1 inch sides.

Box B. properly scaled with .5 inch sides.

Box C. didn’t properly scale andless than .5 inch sides

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Made from regular printer paper.

My printer at home didn’t scale the mock ups properly resulting in the sides being less than .5 inches tall.

CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

INITIAL MOCKUPS - box 3, CONTINUED

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

INITIAL MOCKUPS - box 4

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

INITIAL MOCKUPS - box 5 AND 6

Cut out from chip board, the tabs ended up preventing the lid going on top of the bottom box.

Made me realize I had to shorten the height of the lids for all the boxes because it would be difficult taking the lid off.

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CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

FINAL DIE LINES AND MOCK UPS

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

FINAL DIE LINES AND MOCK UPS

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

FINAL DIE LINES AND MOCK UPS - BOX 1

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

FINAL DIE LINES AND MOCK UPS - BOX 2

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

FINAL DIE LINES AND MOCK UPS - BOX 3

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

FINAL DIE LINES AND MOCK UPS - BOX 4

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

FINAL DIE LINES AND MOCK UPS - BOX 5 & 6

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

07: Market Research In the jewelry making kit market, there are companies such as Michael’s ad A.C. Moore that are well known for selling crafts. They are able to provide crafting needs for consumers since they are a chain store and have manylocations around the world. Other companies that are able to provide jewelry making kits are Wal-Mart, Target, Jo-Ann’s Fabric but are more limited because they sell a wide variety of other non-craft products.

While the companies provide jewelry making kits, they generally sell kits targeted towards a younger audience such as children.

They sell kits that are a one-time use or it doesn’t fit the consumer’s sense of style. Not every consumer’s sense of style is the same and they usually follow a trend. There needs to be a product that would be able to change with the trend and has several uses. With a product that can change with the trend, there would be many unique pieces as everyone’s style is different. In order for the product to provide more than one use, there has to be enough beads, or jewelry findings in case of mistakes or pieces end up getting lost.

In order to seperate my brand identity from other companies, I need to create a brand that is simple but memorable. Since amateur jewelry makers create jewelry according to the trend, the brand has to be able to change with it. For color, it will probably be black and white but can be changed depending on the product.

Since the internet is widely used, I would use a web site to reach out to my target audience. Many consumers online shop at their convenience or research a product before purchasing it. Having the product online would provide the consumer with all the information they need. They would be able to find other similar products online and compare them.

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

Logo and surface graphics

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

08: Product Names Exploration

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

09: Logo Inspiration Boards

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

Logo SKETCHES AND COMPUTER COMPS

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

Final Logo Graphics Series of my logo, MODIFY. MODIFY represents modern and having the freedom to create unique pieces.

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CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

10: Surface Graphics Inspiration

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

SURFACE GRAPHICS: DIGITAL ROUGHS I was working on the surface graphics at the same time as my logo so these are designs using several of the possible logos. I knew I wanted the shape as the background. The shape is traced from one of the pendants of my product which gives the consumer an idea of what’s inside.

Not enough space for information and shapes not filled in is distracting

Not enough space for information even though more of the shape is filled out because of the outline

Settled on the fill of the shape since it provides enough space for information 38

Same problem as previous two designs

Trying out different logo and colors

CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

Trying out color schemes. I wanted a neutral color but ended up liking a muted pink and navy. Scaled down the shape of the first two so the background would be seen more. Previously, it almost touched the edges.

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Scaled down the shape to 8.25 x 8.25 inches so it can print on the metallic silver paper.

CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

These are the surface graphic roughs for the individual boxes inside of the main box. Tried to incorporate the shape but noticed how difficult it’d be to tell what the contents of each box are. I tried makig each box different oolors but it ended up looking more confused. I decided on the idea of transparent window so the content can easily be seen and wouldn’t need to complicate the design.

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

Final SURFACE Graphics I decided on black for the boxes. At first it was going to be a dark gray but ultimately chose black because it would make the surface graphics stand out better.

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CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

Jewelry Making Guide

I used Adobe Illustrator and used the pen tool to trace over my product to create a jewelry making kit that explains what each product is and its function. It’s going to lay on the lid of the box with photo corners holding it in place.

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

11: Color Scheme Exploration

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

Final Color Scheme

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#000000

#bdbec0

#ffffff

C: 0 M: 0 Y:0 K: 100

C: 26 M: 20 Y : 19 K: 0

C: 0 M: 0 Y:0 K: 0

R: 0 G: 0 B: 0

R: 189 G: 190 B: 192

R: 225 G: 225 B: 225

CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

12: Type Studies Brandon Text

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Museo

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

13: MATERIALS These are the materials I am using for my package design.

Stardream Metallic Silver paper: 8.5 x 11 in, 80 lb. I am going to print my surface graphics.

Acetate sheets, 12 x 12 in. This is going to be used for the windows of the boxes.

Chipboard: 4mm, 32 x 40 in. This is going to be the material the main boxes are going to be cut

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Black contact paper, 18 in x 9 ft. This is going to be used to cover the outside of the main boxes and line the inside of them.

Spray adhesive. This will be my bonding agent. I have tested this and it adheres evenly.

CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

14: ASSEMBLY

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Cutting out box from chipboard

After it’s been cut out and scored

Second box done

Checking to see if boxes fit together

Covering in contact paper

Smoothing out the contact paper

Fitting box together after being covered

Preparing to cut the surface graphics

Cut with Ex-acto knife

CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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Used spray adhesive to glue graphics to box

Glued back graphics and waiting for it to dry

Made dividers for certain boxes

Making sure it fits

Box 2 assembled

Box 3 assembled

Cut all individual boxs and glued acetate to lids

Painted black to match the box

Box 5 and assembled

CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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Arranged into box to see if they fit

Before putting in photo corners and guide

Jewelry Making guide after being cut

Jewelry Making guide laid out

After photo corners and guide are added

Placing product into the box

Putting lids on after placing product

Photograph with front lid

Photograph with Jewelry Making guide

CYNTHIA HOAC |  VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

15: FINAL PRODUCT: BEAUTY SHOTS

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014

FINAL ASSESSMENT There is so much that goes into creating a package design that it was extremely challenging when having to do a lot of critical thinking and problem solving. I ran into several problems throughout the project that really forced me to think on how to solve them in a short amount of time because it was not a project that could be set aside. It was a project that I had to continuously work on.

As it was my first time designing and physically creating my own package design, I think it was fairly successful. The lids of the boxes fit well onto the bottom boxes and they function properly when taking the lid off. The dividers I added work at seperating the jewelry beads and findings.

The surface graphics printed perfectly on the metallic silver paper and it had the finish I was looking for. The glue used to adhere the surface graphics went on evenly and smooth.

To improve my project, I would’ve liked to find self-adhesive contact paper that would adhere a bit better. The edges lift up slightly and it doesn’t seem to set pernamently. I think I would’ve bought contact paper that was non-adhesive and use spray adhesive to adhere it to the box. The boxes on the side could’ve been constructed from thicker material for more sturdiness. I would have wanted the metallic silver paper to be even thinner that I wouldn’t feel it if I ran my hand on top of the box.

I think that the size of the box could’ve been slightly reduced even though it is fairly flat, the height and width are quite large. I would like to try a different type of box such as instead of a lid. Maybe just have it as one piece that closes on top on itself and insert a tab so it’d be sturdier.

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CYNTHIA HOAC | VISCOM 220 | PROFESSOR DYAN GULOVSEN | FALL 2014