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Nqïn¡m«nbXv Fsâ {]iv\§Ä 10 hÀ-j-¯n-e-[n-I-am-bn sN-dpIn-S hym-]m-c cw-K-¯v {]-hÀ-¯n¡p-¶-bm-fm-Wv Rm³. tIm-hn-Un-\v ti-jw Cu cw-K-¯v ]n-Sn-¨p-\nÂ¡m³ I-gn-bm-¯ Øn-Xn-bm-Wv. sN-e-hv Iq-Sp-X-epw I-¨-h-Sw Ip-d-

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ª-Xpw Im-c-Ww sXm-gn-em-fn-Ifp-sS F-®w t]m-epw Ip-d-¨m-Wv C-t¸mÄ {]-hÀ-¯n-¡p-¶-Xv. [-\w I-gn-ª-e-¡-¯nÂ I-hÀ-tÌm-dn -bn-eq-sS D-¶-bn-¨-Xv F-s¶ t]mse-bp-Å B-fp-I-fp-sS {]-iv-\-§-fmbn-cp-¶p. Cu {]-iv-\-§-sfm-s¡ am-dn \-Ã-Zn-\-§Ä h-cp-sa-¶m-Wv {]-Xo-£. l-co-jv ]n, tIm-gn-t¡m-Sv

{]tNmZ\w ]Icp¶ hnPbI-Y [-\w {]-kn-²o-I-cn-¨ F th-ep-

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cm-{ão-bw, kn-\n-a, _n-kn-\-kv, km-aq-ly {]-hÀ-¯-\w Xp-S-§n-b hy-Xy-kv-X ta-J-e-I-fnÂ \n-¶p-Å- {]-ap-J hy-àn-Xz-§Ä. A-h-cp-sS C-ã-§Ä, C-ã-t¡-Sp-IÄ, {]n-b-s¸-«- HmÀ-a-IÄ, am-äm³ B-{K-ln-¡p-¶ kz-`m-h io-e-§Ä F-¶n-§-s\ \-½Ä A-dn-bm³ B-{K-ln-¡p-¶ sIm-¨psIm-¨v kz-Im-cy-§Ä tNÀ-¯n-W-¡n-b-Xm-Wv Cu ]p-kv-X-Iw. "D-Ån-en-cn-¸v' F-¶ t]-cnÂ [-\-¯n-Â {]-kn²o-I-cn-¡p-¶ Cu hy-àn hn-ti-j-§Ä B-Zy-am-bm-Wv ]p-kv-X-I cq-]-¯n-en-d-¡p-¶-Xv. hy-h-km-b {]-ap-Jcm-b sIm-¨u-tk-¸v Nn-än-e-¸n-Ån, ]n-.F³-.kn ta-t\m³, Fw-.]n cm-a-N-{µ³, kn-\n-am-Xm-c-§fm-b tam-l³-emÂ, ]r-Yzn-cm-Pv, kp-tc-jv-tKm-]n, cm-{ão-b t\-Xm-¡-fm-b D-½³-Nm-|n, c-ta-iv sN-¶n-¯-e, sI-.Fwam-Wn F-¶n-§-s\ {]-i-kv-X-cm-b H-«-t\-Iw hy-àn-I-fm-Wv C-hn-sS a-\-kv Xp-d-¡p-¶-Xv. Hmtcmcp¯scbpw hnPbn Ifm¡nb PohnX k-hn-ti-j-X-IÄ C-Xn-eq-sS hm-bn-¨-dnbmw. A-h-bv-¡v an-gn-hv ]-I-cm³ PohÊpä Im-cn-t¡-¨-dp-Ifpw DÄ-s¸-Sp-¯n-bn-«p-|v. {]-i-kv-X-sc Iq-Sp-XÂ a-\-kn-em-¡m-\pw A-h-cp-sS Po-hn-X-s¯ A-Sp-¯-dn-bm-\pw- A-hÀ-¡v hn-P-b-§Ä t\-Sn-s¡m-Sp-¯ io-e-§Ä kzm-b-¯-am-¡m-\pw k-lm-bn-¡p-¶-Xm-Wv Cu {]-kn-²o-I-c-Ww

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FUTURE OF BUSINESS

F O E S R U S T E U F USIN B

`mhnbnse _nkn\kpIÄ

F§s\bmbncn¡pw? _n-kn-\-kp-I-fp-sS `m-hn-sb-´m-Wv? G-Xv cw-K-s¯ kw-cw-` -I-sc-bpw apÄ-ap-\-bnÂ \nÀ-¯p-¶ tNm-Zy-am-Wn-Xv. sh-dpw 18 þ 20 am-k-§Ä sIm-ïv tem-I-¯n-se G-Xm-sï-Ãm Imcy-§-fpw Io-gv-taÂ a-dn-ªn-cn-¡p-¶p. A-Sp-¯-Im-e-s¯m -¶pw h-cm-\n-S-bn-sÃ-¶v hn-iz-kn-¨n-cp-¶ ]-e Im-cy-§-fpw C-t¸mÄ kw-`-hn-¨n-cn-¡p-¶p. Cu km-l-N-cy-¯nÂ {]-kàn-bp-Å, h-fÀ-¨-bp-Å H-cp _n-kn-\-kv \-bn-¨p-sImïp-t]m-Ip-I F-¶-Xp-X-s¶-bm-Wv {i-a-I-c-am-b tPm-en. C-Xn-\n-sS kw-cw-`-I-sc B-sI Ip-g-¸n-¡p-¶ Ip-td-tb-sd sS-Iv-t\m-f-Pn hm-N-I-I-kÀ-¯p-I-fpw Np-än-ep-ap-ïv. BÀ-

«n-^n-jyÂ Câ-en-Pâvkv, sa-jo³ te-Wnw-Kv, Um-ä A-\-enän-Iv-kv, shÀ-NzÂ dn-bm-en-än... C-¯-cw km-t¦-Xn-I ]-Z-§ -fnÂ Np-än-¸-än-bpw _n-kn-\-kp-I-fpsS `m-hn-sb Ip-dn-¨p-Å NÀ-¨-IÄ D-b-cp-t¼mÄ hn-hn-[ cw-K-§-fn-se {]-ap-JÀ kw-km-cn-¡p-I-bm-Wv; C-\n F-§-s\-bm-Ipw _n-kn\-kv tem-Iw? F-§-s\-bp-Å _n-kn-\-kp-IÄ-¡m-hpw C-\n {]-k-àn-tbm-sS \n-e-\nÂ-¡m-\m-hp-I? H-cp kw-cw-`-I³ F-´m-Wv C-t¸mÄ {i-²n-t¡-ï Im-cy-§Ä. _n-kn-\kp-Im-sc A-e-«p-¶ k-¦oÀ-W-am-b ]e {]-iv-\-§Ä-¡pap-Å a-dp]Sn C-h-cp-sS hm-¡p-I-fn-ep-ïv.

_nkn\kpImÀ Hm´ns\ Iïp ]Tn¡Ww! ]p-

Xn-b Im-e-¯nÂ _n-kn-\-kp-IÄ {]-k-à-am-bn \n-e-\nÂ-¡m-\pw ap-t¶m-«v Ip-Xn-¡m-\pw _n-kn-\kp-ImÀ Hm-´n-s\ t]m-se-bm-bn-cn-¡m³ ]Tn-¡-Ww. A-Xn-th-Kw am-dp-¶ km-l-N-cy-§-fn-se \-h-km-[m-c-WXzw D-S-\-Sn DÄ-s¡m-Åm-\p-Å I-gn-hv _n-kn-\-kp-ImÀ h-fÀ-¯p-I-bpw th-Ww.

_nkn\kpIsf Iogv-taÂ adn¡p¶ {]hWXIÄ: $ Un-Pn-äÂ: _n-kn-\-kn-sâ F-Ãm-X-e-hpw Un-Pn-ä-embn am-dp-¶p! _n-kn-\-kp-I-fp-sS {]-Xn-Zn-\ \-S-¯n-¸v ap-XÂ D-]-t`m-àm-¡-fp-sS tjm-¸nw-Kv h-sc CâÀs\-än-sâ i-àn-bn-em-Wn-t¸mÄ. $ Im-cy-£-a-X A-sÃ-¦nÂ h-g-¡w (flexibility): C-XmWv c-ïm-a-s¯ {]-h-W-X. I-¼-\n-IÄ ^n-Iv-k-Uv tIm-Ìv F-¶-XnÂ \n-¶v th-cn-b-_vÄ tIm-Ìv tam-Unte-¡v am-dp-¶p. A-Øn-c-X-IÄ ssI-Im-cyw sN-¿m³ th-ïn-bm-Wn-Xv. Po-h-\-¡mÀ-¡p-Å sN-e-hv ap-XÂ hm-S-I h-sc th-cn-b-_vÄ B-¡n \nÀ-¯m-\m-Wv I-¼-\n-IÄ t\m-¡p-¶-Xv. Cu co-Xn-bn-eq-sS I-¼-\nIÄ Iq-Sp-XÂ an-X-hy-b-io-e-ap-Å-h-cm-Ip-¶p. H-¸w G-ä-hpw {]-bm-k-ap-Å hn-]-Wn km-l-N-cy-§-fn-epw em-`-ap-d-¸m-¡m-\pw ]-äp-¶p.

HmK-Ìv 15 & 31, 2021

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amt\PnwKv UbdIväÀ, tdmI _m¯v-dqw t{]mUIväv-kv ss{]häv enanäUv

$ ]-W-am-Wv ssZ-hw: ]-W-am-Wv cm-Pm-hv F-¶-Xm-bn-cp-¶ ]-g-bsam-gn. C-t¸mÄ ]-Ww ssZ-h¯n-sâ ]-Z-hn-bn-te-¡v D-bÀ¯-s¸-«n-cn-¡p-¶p. em-`-£-a-X H-en-¨p-t]m-Ip-¶ Cu Im-e-¯v A-Xn-th-K I-f-£³, sN-e-hv Np-cp-¡Â F-¶n-h-bn-eq-sS ] -Ww kw-c-£n-¨p-\nÀ-¯m-\m-Wv I-¼-\n-IÄ {i-an-¡p-¶-Xv.

a-Õ-cw tXmÂ-¡m-t\ D-]-I-cn¡q. k-a-b-am-Wv ]p-Xn-b I-d³kn. am-dp-¶ km-l-N-cy-§Ä-¡v A-\p-k-cn-¨v A-Xn-th-Kw am-dp-I. $ D-]-t`m-àm-¡Ä-¡m-bp-Å aq-eyw kr-ãn-¡Â: \Â-Ip¶-Xv DÂ-¸-¶-tam tk-h-\-tam F-´p-am-I-s« A-Xv D-]-t`m-àmhn-s\ B-th-iw sIm-Ån-¡p-¶Xm-I-Ww.

^yq-¨À _n-kn-\-kp-I-fp-sS k-hn-ti-j-X-IÄ

F-§-s\ {]-k-àn-tbmsS \n-¶v ap-t¶-dmw?

{]-[m-\-am-bpw aq-¶v L-S-I-§-fneq-sS-bm-Wv ^yq-¨À _n-kn-\-kp-IÄ hn-P-b-¯nte-¡v F-¯p-I $ _n-kn-\-kn-sâ F-Ãm-X-e-¯n-ep-ap-Å C-s¶mth-j³: hn-]-Wn a-Õ-c-§-fnÂ \n-¶v _-lp-Zq-cw ap-¶nÂ \nÂ-¡m³ DÂ-¸-¶w, t{]m-k-kv, sS-Iv-t\mf-Pn F-¶n-h-sb-Ãmw \n-c-´-c \-ho-I-c-Ww B-h-iyam-Wv. $ hn-]-Wn km-l-N-cy-§-tfm-Sv A-Xn-th-K-ap-Å {]-XnI-c-Ww: C-¡m-e-¯v tÉm B³-Uv kv-sä-Un F-¶-Xv

D-]-t`m-àm-hv F-´m-Wv B-{K-ln-¡p-¶-sX-¶-Xv Ir-Xy-am-bn {]-h-Nn-¡m³ _nkn-\-kp-IÄ-¡v km-[n-¡-Ww. F-¶n-«v A-Xv km-[yam-¡m-\p-Å {]-hÀ-¯-\-§-fpw \-S-¯-Ww. Un-Pn-äÂ t{]m-k-kp-IÄ, A-\-en-än-¡Â A-t{]m-¨v, A-Xn-th-K {]-Xn-I-c-Ww F-¶n-h-bv-s¡-Ãmw G-sd {]m-[m-\y-ap-ïv. {l-kz-Im-ew t^m-¡-kv sN-bv-Xp-Å Im-cy-§Ä-¡v C-t¸mÄ {]m-[m-\y-ta-sd-bm-Wv. hn-]-Wn-bpw D-]-t`màm-¡-fpw Iq-Sp-XÂ Iq-Sp-XÂ {]-h-N-\m-Xo-X-cm-Ip-¶ ]p-Xn-b Im-e-¯v Im-gv-N-¡m-cm-bn \nÂ-¡m-sX h-cpw Im-cy-§Ä {]-h-Nn-¡m³ {i-an-¡-Ww.

\ne\nÂ¡tWm? \nXyw ]pXpa tXSWw _n-

kn-\-kp-IÄ {]-k-àn-tbm-sS \n-e-\nÂ-¡m-\pw ap-t¶-dm-\pw ^yq-¨À sd-Un-bm-Im-\pw C-s¶m-th-j³ Iq-Sn-tb Xo-cp. _n-kn-\-kp-IÄ \n-e-\nÂ-¡p-tam X-IÀ¶-Sn-bp-tam F-¶v Xo-cp-am-\n-¡p-¶ L-S-Iw X-s¶ C-s¶m-th-j-\m-Wv. \n-c-´-c C-s¶m-th-j-\n-eq-sS-bpw ap³-\n-c-bnÂ \nÂ-¡m³ th-ïn kz-bw \-S-¯p-¶ {i-a§-fn-eq-sS-bpw am-{X-ta _n-kn-\-kp-IÄ-¡v h-cpw Im-e-¯v A-Xn-Po-h\w km-[yamIq.

_n-kn-\-kp-I-sf Io-gv-taÂ a-dn-¡p-¶ L-S-I-§Ä

am-t\-Pnw-Kv U-b-d-Iv-äÀ, ap-¯q-äv {Kq-¸v

en-te-¡p-Å cq-]m-´-co-I-c-Ww C-Xv A-Xn-th-K-¯n-em-¡n. bm-Ym-Øn-Xn-I _n-kn-\-kp-IÄ t]m-epw 'Un-Pn-äÂ' co-Xn-bn-te-¡v am-dm³ \nÀ-_-Ôn-Xcm-bn. _n-kn-\-kv Xp-SÀ-¨ D-d-¸m-¡m³ Hm-av-\n Nm-\Â tam-UÂ kzo-I-cn-t¡-ïn-bpw h-¶p.

OF E R SS U T FUUSINE B

$ Hm-t«m-ta-j³, tdm-t_m-«n-Iv-kv Xp-S-§n \n-c-h-[n Un-Pn-äÂ sS-Iv-t\m-f-Pn-I-fm-Wv _n-kn-\-kv cw-Ks¯ {]-[m-\ Un-kv-d-]v-ä-dp-IÄ. \nÀ-an-X _p-²n, shÀ-NzÂ dn-bm-enän, t»m-¡v sN-bv³ t]m-ep-Å-h I-¼-\n-I-sf _n-kn-\-kv tam-U-ep-IÄ X-s¶ am-äm³ \nÀ-_-ÔnX-cm-¡p-I-bpw Un-Pn-äÂ km-t¦-Xn-I-hn-Zy-sb ]pÂ -Im³ t{]-cn-¸n-¡p-I-bpw sN-¿p-¶p. A-sÃ-¦nÂ dn-kv-Iv _n-kn-\-kp-I-fp-sS Iq-S-¸n-d-¸m-Ipw. F-¶n-cp-¶m-epw tem-I-sa-¼m-Sp-ap-Å C³-U-kv-{Sokn-s\ Io-gv-taÂ a-dn-¨n-cn-¡p-¶ G-ä-hpw h-en-b L-S-Iw tIm-hn-Uv a-lm-am-cn- X-s¶-bm-Wv. Un-Pn-ä-

tPmÀ-Pv A-e-Iv-km-ïÀ ap-¯q-äv

^yq-¨À _n-kn-\-kp-I-fp-sS k-hn-ti-j-X

$ \n-e-hnÂ am-\zÂ sd-t¡mÀ-Up-IÄ ¢u-Unem-Wv Un-Pn-ä-em-bn kq-£n-¡p-¶-Xv. t»m-¡v sN-bv³ km-t¦-Xn-I hn-Zy-bn-eq-sS C-¯-cw tc-J-IfnÂ H-cp-X-c-¯n-ep-Å Ir-{Xn-a-hpw \-S-¯m³ ]-äm-¯-hn-[-¯n-ep-am-¡mw. $ `m-hn-bnÂ F-Ãm DÂ-¸-¶-§-fpw tk-h-\-§-fpw sam-_oÂ B-¸p-IÄ h-gn-tbm sh-_p-IÄ h-gn-tbm hm-Sv-km-¸v h-gn-tbm Nm-äp-I-fpw t^m¬ tIm-fp-IÄ h-gn-tbm H-s¡ X-s¶-bm-Ipw \Â-Ip-I. am-{X-a-Ã I-Ì-aÀ tk-h-\w F-Ãm Zn-h-k-hpw 24 a-Wn-¡q-dpw F-¶ \n-e-bn-ep-am-Ipw.

F-§-s\ {]-k-àn-tbm-sS \n-¶v ap-t¶-dmw? $ I-Sp-¯ a-Õ-c-§-sf A-XnPo-hn-¨v ap-t¶-dm³ ^yq-¨À _n-kn-\-kp-IÄ \n-c-´-cw C-s¶m-th-äo-hm-b DÂ-¸-¶-§Ä sIm-ïp-h-c-Ww. ]p-Xp-a-bmÀ-¶ _n-kn-\-kv tam-UÂ A-h-Xcn-¸n-¡p-I-bpw th-Ww. am-äw am-{X-am-Wv am-ä-an-Ãm-¯-Xv F-¶n-cn-s¡, A-Xn-th-K am-ä-§Ä-s¡m-¸w ap-t¶m-«v t]m-Im-\p-Å A-Xn-{Zp-X \o-¡-§Ä _n-kn-\-kp-IÄ \-S-t¯-ïn-h-cpw. $ am-ä-§Ä A-Xn-th-Kw DÄ-s¡m-Åm-\p-Å I-gn-hpw h-g-¡-hp-am-Wv _n-kn-\-kp-I-fnÂ hn-P-bn-I-sf-bpw d-®À A-¸p-I-sf-bpw X-½nÂ thÀ-Xn-cn-¡p-¶Xv. $ Um-ä A-\-en-än-Iv-kv, \nÀ-an-X _p-²n, sa-jo³ teWnw-Kv F-¶n-h _n-Kv Um-ä t{]m-k-knw-Kv cw-K-¯pw e-£-¡-W-¡n-\v D-]-t`m-àm-¡Ä-¡v, A-h-cnÂ Hmtcm-cp-¯À-¡pw A-\p-tbm-Py-am-b tk-h-\w \Â-Ip¶-Xn-\pw D-]-t`m-àm-¡Ä-¡v G-ä-hpw D-bÀ-¶ kwXr-]v-Xn D-d-¸m-¡p-¶-Xpw A-\n-hm-cy-am-b km-t¦-XnI-hn-Zy-I-fm-bn am-dpw. am-{X-a-Ã, _n-kn-\-kn-s\ IqSp-XÂ DÂ-¸m-Z-\-£-a-am-¡m-\pw C-h th-ïn h-cpw.

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FUTURE OF BUSINESS

an-Yp³ Nn-än-e-¸n-Ån, am-t\-Pnw-Kv U-b-d-Iv-äÀ, hn KmÀ-Uv C³-U-kv-{So-kv

D]t`màmhns\ Adnªv Ahcp-sS PohnXw efnXam¡Ww tPym-Xn cm-a-N-{µ³, am-t\-Pnw-Kv U-b-d-Iv-äÀ, tPym-Xn e-t_m-d-«-do-kv

tIm-

IÌadpsS amäw {i²n¡q, F¶pw {]kàntbmsS \nÂ¡mw ]pXnb {]-h-W-X-IÄ: \n-c-´-c am-ä-§Ä I¬-kyq-aÀ _n-kn-\-kp-I-sf C-Xp-h-sc Im-Wm¯-{X th-K-¯nÂ am-än-a-dn-¨p-sImïn-cn-¡p-I-bm-Wv. hn KmÀ-Uv t]m-se I¬-kyq-aÀ A-ss¹-b³-k-kv _n-kn\-kp-I-sf am-än-a-dn-¡p-¶ \n-c-h-[n {]-h-W-X-I-fp-ïv. A-h-bnÂ {i-t²-bam-b Nn-e-Xv: $ hÀ-¡v {^w tlmw kw-kv-Im-c-hpw A-Xv I¬-kyq-a-dp-sS s]-cp-am-ä¯n-ep-ïm-¡n-b kzm-[o-\-hpw: tPm-en ho-«n-en-cp-¶v X-s¶ sN¿m³ Xp-S-§n-b-tXm-sS ho-Sp-I-fnÂ sN-e-hn-Sp-¶ k-a-bw Iq-Sn. ho-Sp-I fnÂ D-]-tbm-Kn-¡p-¶ h-kv-Xp-¡sf kw-_-Ôn-¨v I¬-kyq-aÀ-¡p-Å {]-Xo-£-I-sf-bpw C-Xv kzm-[o-\n¨n-«p-ïv. tPm-en-bpw ho-«n-en-cp-¶mb-t¸mÄ ssh-Zyp-X sN-e-hv Iq-Sn. A-Xp-sIm-ïv D-]-tbm-Kn-¡p-¶ h-kv-Xp-¡-fp-sS DuÀ-Ö-£-a-X-sb Ip-dn-¨v D-]-t`m-àm-¡Ä C-t¸mÄ {i-²m-ep-¡-fm-Wv. Po-hn-Xw Iq-SpXÂ A-\m-bm-k-am-¡p-¶ DÂ-¸¶-§-fp-sS Un-amâv hÀ-[-\-bv-¡pw hÀ-¡v {^w tlmw kw-kv-Im-cw Im-c-W-am-Ip-¶p-ïv. $ D-bÀ-¶ A-f-hn-ep-Å t{]m-U-Iv-äv Hm-t«m-ta-j³: D-]-t`m-àm-¡Ä C-t¸mÄ Kr-tlm-]-I-c-W-§-sf Po-hn-Xw kp-µ-c-am-¡p-¶ B-Iv-kk-do-sk-¶ t]m-se-bm-Wv I-W¡m-¡p-¶-Xv. A-Xp-sIm-ïv X-s¶ A-hÀ Hm-t«m-ta-ä-Uv B-b, D-¶-X sS-Iv-t\m-f-Pn-bp-Å DÂ-¸-¶-§-fnÂ \n-t£-]w \-S-¯m³ X-¿m-dm-Ip¶p. Cu {]-h-W-X hn-I-kn-X-cmPy-§-fnÂ hÀ-j-§Ä-¡p ap-t¼ D-ïm-bn-cp-¶-Xm-Wv. C-´ybnepw kp-J-ku-I-cy-¯n-\m-Wv C-t¸mÄ

G-sd {]m-[m-\yw. $ X-t±-io-b {_m³-Up-IÄ-¡v kzo-Im-cy-X Iq-Sp-¶p: {]-ap-J C-´y³ {_m³-Up-IÄ Im-e§-fm-bn Xp-S-cp-¶ ]-cn-{i-a¯n-\v ^-ew Im-Wp-¶p-ïv. D-¶-X Kp-W-ta-·, kuI-cyw, an-I-¨ D-]-t`màr-tk-h-\w F-¶n-h \Â-Ip-¶ C-´y³ {_m³-Up-IÄ-¡v C-t¸mÄ kzo-Im-cy-X G-sd-bm-Wv.

hn-Uv hym-]-\-¯n-\p-ti-jw H-t«-sd I-¼-\n-IÄ Nn-{X-¯nÂ \n-t¶ Xp-S-¨p--am-ä-s¸-«n-«p-ïv. A-SnØm-\w ZpÀ-_-e-am-b-h-bm-Wv C-¯-c¯nÂ X-IÀ-¶p-t]m-b-XnÂ G-sd-bpw.

]pXnb {]-h-W-X-IÄ: ip-Nn-Xz-io-e-§Ä G-sd {]m -[m-\y-t¯m-sS P-\-§Ä¡n-S-bn-te-¡v I-S-¶p-h¶-Xv X-s¶-bm-Wv H-cp Im-cyw. C-tXm-sS ssl-Po\p-am-bn _-Ô-s¸-«v \n Â-¡p-¶ DÂ-¸-¶-§Ä-¡pw h-fÀ-¨-bp-ïm-bn. tIm-hn-Uv Im-ew I-gn-ªm-epw Cu io-e§Ä h-en-sbm-cp hn-`m-Kw Xp-S-cp-I X-s¶ sN-bv-tX-¡pw. a-säm-¶v kmt¦-Xn-I hn-Zy-I-fp-sS ]n³-_-et¯m-sS hÀ-¡v {^w tlmw F-¶Xv \-h-km-[m-c-W-Xz-am-b-Xm-Wv. $ Un-Pn-äÂ kv-t]-kv C-{X-tb-sd Ip-Xn-¨p-ap-t¶-dn-b Im-ew ap³-s]§p-an-Ã. \-½p-sS hn-t\m-Z-¡m-gv-NIÄ ap-XÂ hm-§Â io-e-§Ä h-sc am-dn. $ tIm-hn-Uv am-dn-bmepw C sIm ta-gv-kn-sâ A-\m-bm-k-X-bpw sa-¨§-fpw A-dn-ª h-en-sbm-cp k-aqlw C-\n-bpw A-Xv Xp-S-cpw. A-XpsIm-ïv X-s¶ A-¯-cw Un-Pn-äÂ ¹m-äv-t^m-ap-IÄ-¡v h-fÀ-¨-bv-¡p-Å A-h-k-c-§-fp-ap-ïm-Ipw.

OF E URESS T U F USIN B

`m-hn _n-kn-\-kp-I-fp-sS k-hn-ti-j-X: $ Hm-tcm \n-an-j-hpw h-en-b am-ä-§Ä \-S-¡p-¶ C-¡m-e-¯v, F-s´-Ãmw am-dn a-dn-ªm-epw B km-l-N-cy-§fn-se-Ãmw ]n-Sn-¨p-\n-¶v ]qÀ-ÆØnXn {]m-]n-¡m³ I-cp-¯p-Im-«p-¶ kw-cw-`-§Ä-¡v am-{X-ta ap-t¶-dm³ km-[n-¡q. ]p-Xn-b _n-kn-\-kv kml-N-cy-§-tfm-Sv A-Xn-th-Kw C-gp-Int¨cm-\p-Å I-gn-hpw th-Ww.

F-§-s\ {]-k-àn-tbm-sS \n-e-\nÂ-¡mw, ap-t¶-dmw: $ _n-kn-\-kn-s\ ]n-Sn-¨p-Ip-ep-¡m³ am-{Xw kw-lm-c-ti-jn-bp-Å am-ä-§sf A-Xn-Po-hn-¡m³ I-cp-t¯-Ip-¶ H-cp L-S-I-ta-bp-Åp, ]qÀ-ÆØn-Xn {]m-]n-¡m-\p-Å ss\-kÀ-Kn-I-am-b I-gn-hv. D-]-t`m-àm-hn-s\, A-h-cp-sS am-dp-¶ XmÂ-¸-cy-§-sf _n-kn-\kp-IÄ tI-{µ-_n-µp-hm-¡n-bmÂ A-\p-Zn-\w am-dp-¶ D-]-t`m-àr-temI-¯nÂ t\À-Zn-i-bn-eq-sS k-©cn-¡m-\m-Ipw. A-Xp-t]m-se X-s¶ {]-k-àn-tbm-sS \n-e-\nÂ-¡m-\pw h-f-cm-\pw ]-äpw.

`m-hn _n-kn-\-kp-I-fp-sS k-hn-ti-j-X-IÄ: $ CâÀ-s\-äpw sam-_oÂ t^m-Wp-saÃmw \-½p-sS cm-Py-s¯ ap-¡n-epw aq-e-bn-epw h-sc-bp-Å-h-cp-sS kwth-Z-\-io-e-§-sf t]m-epw am-än a-dn-¨n-cn-¡p-I-bm-Wv. H-cp I¬-kyqa-dp-sS Po-hn-Xw Iq-Sp-XÂ kp-µ-cam-¡p-¶, e-fn-X-am-¡p-¶ tk-h-\w A-sÃ-¦nÂ DÂ-¸-¶w \Â-Ip-¶-hbv-¡v am-{X-am-Ipw `m-hn-bnÂ \n-e\nÂ-¸p-ïm-Ip-I. $ A-Xp-t]m-se X-s¶ ]-cn-Øn-Xn-¡v A-[n-Iw tZm-jw h-cp-¯m-¯ _n-

kn-\-kp-IÄ-¡p-am-{X-am-Ipw C-\n \n-e-\nÂ-¸v.

F-§-s\ {]-k-àn-tbm-sS \n-e-\nÂ-¡mw, ap-t¶-dmw: $ D-]-t`m-àm-hn-sâ io-e-§-fnÂ h-cp-¶ am-ä-§Ä, A-h-cp-sS {]-Xo£-IÄ F-Ãmw Ir-Xy-am-bn A-dnªn-cn-¡-Ww. A-Xp-t]m-se X-s¶ _n-kn-\-kp-IÄ C-s¶m-th-j \neqsS D-]-t`m-àm-hn-sâ Po-hn-Xw A-\m-bm-k-am-¡p-¶ hn-[-¯n-ep-Å ]p-Xp-a-IÄ B-I-Ww sIm-ïph-tc-ï-Xv. $ \-½p-sS DÂ-¸-¶-s¯ / tk-h\-s¯ Ip-dn-¨v D-]-t`m-àm-hn-\v Ir-Xy-am-b A-h-t_m-[w sIm-Sp-¯ncn-¡-Ww. _n-kn-\-kp-IÄ F-§-s\ A-h-bp-sS D-]-t`m-àm-hn-te-¡v F-¯n-s¸-Sp-¶p-sh-¶-Xpw \nÀ-Wmb-I-am-Wv. $ k-hn-ti-j-am-b km-l-N-cy-am-Wv C-t¸m-gp-Å-Xv. A-Xn-th-K-am-ä-§Ä¡m-Wv \mw km-£yw h-ln-¡p¶-Xv. C-¯-c-¯nÂ kw-`-hn-¡p-¶ am-ä-§-tfm-Sv h-f-sc s]-s«-¶v {]-Xn-I-cn-¡m³ _n-kn-\-kp-IÄ-¡v km-[n-¡-Ww. C-Xn-\v {]-[m-\-am-bn th-ï-Xv \-Ã A-dn-hpw I-gn-hp-ap-Å So-am-Wv. A-¯-c-sam-cp Sow Iq-sSbp-sï-¦nÂ _n-kn-\-kp-IÄ-¡v apt¶m-«v t]m-Imw h-f-cmw. I-cp-¯p-ä A-Sn-¯-d-bm-Wv _n-kn-\-kp-IÄ-¡pÅ-sX-¦nÂ A-{X s]-s«m-s¶m-¶pw A-{]-k-à-am-hn-Ã.

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_nkn\kpIÄ \ne\nÂ¡m³ Cu aq¶v Imcy§Ä C\n thWw ]pXnb {]-h-W-X-IÄ: $ tIm-hn-Uv 19 Un-Pn-ssä-tk-j³ A-Xn-th-K-¯n-em¡n. D-]-t`m-àm-¡-fn-te-¡v F-¯n-t¨-cm³ ]p-Xn-b h-gn-I-fpw Xp-d-¶p-h-¶n-cn-¡p-¶p. H-t¶m c-tïm hÀ-jw ap-¼v \-ap-¡v DÄ-s¡m-Åm³ t]m-epw ]-äm-Xncp-¶ Im-cy-§Ä C-t¸mÄ \-S-¸m-bn I-gn-ªn-cn-¡p¶p. A-Xm-b-Xv, H-cp {]-Xn-k-Ôn _n-kn-\-knÂ h-en-sbm-cp am-ä-¯n-\p-Å A-h-k-c-am-bn am-dn-bn-cn-¡p-¶p. $ Um-ä i-cn-bm-b co-Xn-bnÂ hn-\n-tbmKn-¡p-I-bpw A-Xp-sIm-ïv \-bn-¡s¸-Sp-I-bpw sN-¿p-¶ _n-kn-\-kv tam-U-ep-IÄ D-Å I-¼-\n-IÄ C-¶v a-äp-Å-h-tb¡mÄ A-t]-£n-¨v sa-¨-s¸-« {]-I-S-\w Im-gv-N-sh-bv-¡p¶p-ïv. Um-ä, km-[m-c-W-bm-bp-Å I-¼-\n {]-hÀ-¯-\-¯n-t\m a-äv Im-cy-§Ä-t¡m am-{X-a-Ã D-]-tbm-Kn-¡p-¶-Xv. C-Xv I-Ì-aÀ F-Iv-kn-]o-cnb³-kv sa-¨-s¸-Sp-¯n sIm-ïv ]p-Xn-b h-fÀ-¨m A-hk-c-§Ä Iq-Sn Xp-d-s¶-Sp-¡m³ D-]-tbm-Kn-¡p-¶p. $ _n-kn-\-knÂ Im-Wp-¶ a-säm-cp Un-kv-d-]v-äo-hv s{S³-Uv Hm-t«m-ta-j-\m-Wv. ap³-Im-e-§-fnÂ Hm-t«mta-j³ e-fn-X-hpw B-hÀ-¯-\-kz-`m-h-ap-Å-Xp-am-b tPm-en-IÄ sN-¿m-\m-sW-¶m-bn-cp-¶p [m-c-W-sb¦nÂ C-¶v Øn-Xn am-dn. _n-kn-\-kp-I-fp-sS ap-J-

Ñm-b X-s¶ am-äp-¶ H-¶m-bn Hm-t«m-ta-j³. \nÀ-an-X _p-²n, sa-jo³ te-Wnw-Kv, sF-H-Sn F-¶n-h-sb-Ãmw k-¶n-th-in-¸n-¨v Iq-Sp-XÂ Iq-Sp-XÂ k-¦oÀ-W-am-b Im-cy§Ä Hm-t«m-ta-j-\n-eq-sS sN-bv-Xp-h-cp-¶p. C-t¸mÄ X-s¶ Nm-äv-t_m-«p-IÄ tImÀ-¸-td-äp-I-fp-sS sh-_v-ssk-än-se I-Ì-aÀ sI-bÀ hn-`m-Kw \-Ã co-Xn-bnÂ ssIIm-cyw sN-¿p-¶p-ïv. Iq-Sp-XÂ sh-Åt- ¡m-fÀ tPm-en-IÄ Iw-]yq-«-dp-IÄ G-sä-Sp-¯v sN-¿p-¶-Xv C-\n-bpw \mw Im-Wpw.

OF E URESS T U F USIN B

-hn ]n \-µ-Ip-amÀ am-t\-Pnw-Kv U-b-d-Iv-äÀ, a-W-¸p-dw ^n-\m³-kv

§Ä hn-i-I-e-\w sNbv-Xv `m-hn io-e-§Ä {]-h-Nn-¡m³ th-ïn D-]-tbm-Kn-¡p-¶p-ïv. $Um-ä hn-i-I-e-\w h-gn e-`n-¡p-¶ DÄ-¡m-gv-N I-¼-\n-IÄ A-h-bp-sS DÂ-¸-¶-§-fpw tk-h-\§-fpw ss^³ Syq¬ sN-¿m³ th-ïn-bpw D-]tbm-Kn-¡p-¶p. ^yq-¨À _n-kn-\-kp-I-fp-sS {]-Y-a ]-cn-K-W-\ Um-ä ssa-\nw-Kv X-s¶-bm-Ipw.

^yq-¨À _n-kn-\-kp-I-fp-sS k-hn-ti-j-X:

F-§-s\ {]-k-àn-tbm-sS \n-¶v ap-t¶-dmw:

$ A-Sp-¯ Z-i-I-¯n-te-¡v t\m-¡n-bmÂ sS-Iv-t\m-f-Pn cw-K-¯p-ïm-Ip-¶ C-s¶m-th-j³ ¢u-Uv A-[n-jvTnX-am-bn-cn-¡pw. ¢u-Uv tem-I-¯n-sâ Un-Pn-äÂ ^utï-j-\m-bn am-dpw. $ _n-kn-\-knÂ DÄ-¡m-gv-N-bv-¡m-bn Um-ä ti-J-cW-hpw A-Xn-s\ tam-Wn-ss«-kv sN-¿p-¶-Xpw hn-P-bs¯ \n-Ý-bn-¡p-¶-Xn-\p-Å \nÀ-Wm-b-I L-S-I-amIpw. A-Xp-sIm-ïm-Wv Data is the new oil F-¶v \mw F-t¸m-gpw tIÄ-¡p-¶-Xv. I-¼-\n-IÄ C-t¸mÄ X-s¶ Um-ä, a-\p-jy-cp-sS I-gn-ª-Im-e kz-`m-h-

aq-¶v Im-cy-§Ä C-Xn-\m-bn th-Ww. 1. _n-kn-\-kp-IÄ kÀ-hm-ß-\m sS-Iv-t\m-f-Pn DÄ-s¡m-Å-Ww 2. _n-kn-\-kp-IÄ-¡v A-h-bp-sS {]-hÀ-¯-\-§fp-sS km-aq-ly-]-c-am-b kzm-[o-\-s¯Ip-dn-¨v Ir-Xyam-b t_m-[yw D-ïm-bn-cn-¡-Ww. 3. _n-kn-\-kv t\-Xr-Xzw aq-ey-§-fn-te-¡pw Iq-Sp -XÂ a-\p-jy-tI-{µo-Ir-X-hp-am-b \-b-§-fn-te-¡pw Xn-cn-b-Ww.

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FUTURE OF BUSINESS

thWw, D]t`màmhnsâ amdp¶ XmÂ¸cy§sf Ipdn¨v

\-hm-kv ao-cm³ sN-bÀ-am³, Cu-kv-tä¬ {Kq-¸v

hyàamb DÄ¡mgvN

UnPnäÂ km£cXbnÃmsX C\n _nkn\kv Akm[yw ]pXn-b {]-h-W-X-I-Ä $ tIm-hn-Uv a-lm-am-cnbpsS h-c-thmsS ]-c-¼-cm-K-X-am-bn \mw sIm-ïp-\S-¶n-cp-¶ ]-e Im-cy-§-fpw shdpw B-Uw-_-c-am-bn-cp-¶p-sh-¶v Xn-cn-¨-dn-b-s¸-«n-cn-¡p-¶p. A-¯-cw A-e-¦m-c-§-fpw BÀ-`m-S-§-fpw thïm-sb-¶v Xo-cp-am-\n-¨-Xp X-s¶-bmWv F-Ãm-cw-K-s¯-bpw am-än-a-dn-¨n-cn¡p-¶ H-cp L-S-Iw. $ C-¶v th-X-\-¯n-sâ \n-Ýn-X iX-am-\w am-{Xw A-Sn-Øm-\ i-¼-fam-¡n sh-¨p-sIm-ïv _m-¡n `m-Kw {]-I-S-\-¯n-\v A-\p-kr-X-am-¡n, th-cn-b-_vÄ t] kw-hn-[m-\w h-¶p. A-Xm-b-Xv ap³-Im-e-¯v \-ap-¡v B-tem-Nn-¡m-t\m \-S-¸m-¡m-t\m ]-äm-Xn-cp-¶ ]-e-Xpw C-t¸mÄ km[m-c-W-am-Ip-¶p. A-Øn-c-am-b km-l-N-cy-§-sf t\-cn-Sm³ th-ïnbp-Å H-cp-Im-cyw am-{X-am-Wv. $ ap³-]v apw-ss_-bnÂ H-cp hy-àn-bpam-bn ao-änw-Kp-sï-¦nÂ F-{X-tbm ap-s¶m-cp-¡-§Ä \-S-¯-Ww. bm{X-IÄ-¡m-bn k-a-bw sN-e-hn-S-Ww. C-t¸mÄ A-tX ao-änw-Kp-IÄ shÀNz-em-bn km-[y-am-b-{X Np-cp-§n-b k-a-b-¯nÂ \-S-¡p-¶p.

^yq-¨À _n-kn-\-kp-I-fp-sS k-hn-ti-j-X $ _n-kn-\-kp-I-fp-sS sse-^v ssk¡n-fn-sâ A-hn-Nm-cn-X-am-b A-h-km\-am-Wv C-t¸mÄ Im-Wp-¶ H-cp LS-Iw. C-sX-Ãmw kw-`-hn-¡p-¶-Xn-\v H-cp Im-c-Ww t\-c-s¯ kq-Nn-¸n-¨ _n-tl-hn-b-dÂ am-ä-§Ä X-s¶

-bm-Wv. A-§-s\ h-cp-t¼mÄ ^yq¨À _n-kn-\-kp-IÄ, A-©p hÀ-jw I-gn-bp-t¼mÄ kw-`-hn-¡m-\n-S-bpÅ Im-cy-§Ä C-t¶ a-\-knem-¡n A-Xn-\-\p-k-cn-¨p-Å Np-h-Sp-sh-¸pIÄ \-S-¯-Ww. A-sÃ-¦nÂ, \n-e-hnep-Å _n-kn-\-kn-\v k-am-´-c-am-bn, A-©p-hÀ-jw I-gn-bp-t¼m-gpïm-Ip-¶ Im-cy-§Ä-¡v A-\p-tbm-Py-am-b hn-[¯n-ep-Å a-säm-¶v ]-Sn-]-Sn-bm-bn h-fÀ¯n-s¡m-ïp-h-c-Ww. A-§-s\ h-cp-t¼mÄ, Cu Hm-^v-jq-«p-IÄ H-cp L-«-¯nÂ {][m-\ _n-kn-\-kp-I-sf Hm-hÀ-tS-¡v sN-bv-Xv h-f-cp-¶ Øn-Xn h-cpw. $ Ip-d-¨p-Iq-Sn hy-à-am-bn ]-d-ªmÂ, A-©v hÀ-jw I-gn-bp-t¼mÄ {I-b -ti-jn BÀ-¡m-tWm, A-hÀ F-§s\-bm-Ipw ]-Ww sN-e-hn-Sp-I, Xo-cp-am-\-sa-Sp-¡p-I F-s¶-Ãmw a-\knem-¡n A-¡q-«-sc C-t¶ e-£yan-«v Np-h-Sp-sh-¸p-IÄ \-S-¯-Ww. A-Xp-X-s¶-bm-Wv ^yq-¨À _n-kn-\kp-IÄ-¡v th-ï k-hn-ti-j-X-bpw.

tPmÀ-Pv ap-¯q-äv U-b-d-Iv-äÀ, ap-¯q-äv ]m-¸-¨³ {Kq-¸v

]pXn-b {]-h-W-X-I-Ä $ sS-Iv-t\m-f-Pn: C-¡m-e-¯v sS-Ivt\m-f-Pn Hm-tcm \n-an-j-hpw am-dp-Ibm-Wv. D-]-t`m-àm-¡Ä-¡v ]-c-am-h-[n tk-h-\w \ÂIm-\pw _n-kn-\-kp-IÄ {]-k-àn-tbm-sS \n-e-\n Â-¡m-\pw sh-Ãp-hn-fn-I-sf A-Xn-Po-hn-¨v ap-t¶-dm-\pw Cu Un-Pn-äÂ bp-K-¯nÂ sS-Iv-t\m-f-Pn Iq-sS Iq-«n-tb a-Xn-bm-Iq. $ ssk-_À sk-Iyq-cn-än: \-½p-sS C-t¡m-kn-Ìw Iq-Sp-XÂ Iq-Sp-XÂ Un-Pn-äÂ B-hp-t¼mÄ \-½p-sS HmÀ-K-ss\-tk-j-\n-se A-Xn-\nÀWm-b-I hn-h-c-§-fpw Um-ä-bpw kq-£n-¡p-¶-XnÂ A-t§-b-äw {i-² sIm-Sp-t¡-ïn-bn-cn-¡p-¶p. ssk-_À sk-Iyq-cn-än-bm-Wv ]pXn-b km-[m-c-W-Xzw. A-Xn-se dn-kv-Ip-IÄ A-Xn-th-Kw I-sï-¯n A-h H-gn-hm-¡-Ww.

OF E R SS U T FUUSINE B

F-§-s\ {]-k-à-am-bn \n-e-\nÂ-¡mw, h-f-cmw $ \-½Ä Un-Pn-äÂ cw-K-s¯ am-ä -§Ä-¡pw ]p-Xn-b Im-cy-§Ä-s¡m¸w Po-hn-¨v ]Tn-t¨ a-Xn-bm-Iq. AXnÂ _p-²n-ap-«v tXm-¶n-bn-«v Im-cy -an-Ã. AXv _n-kn-\-kp-I-fp-sS-bpw hy-àn-I-fp-sSbpw DÂ-¸m-Z-\ £-a-XIq-«pw.

`m-hn _n-kn-\-kp-I-fp-sS k-hn-ti-j-X $ F-Ãm ta-J-e-I-fn-epw am-äw am-{X-amWn-t¸mÄ ap-J-ap-{Z. hÀ[n¨ I-W-Ivän-hn-än-bpw ap³-]nÃm¯ hn-[-ap-Å Hm-t«m-ta-j-\pw DÄ-t¨À-¯v \n-c-´-c \-ho-I-c-W¯neqsS ^yq-¨À sdUn-bm-Ip-bmWv thïXv. tIm-hn-Uv 19 {]-Xn-k-Ôn R-§-sf t]m-se H-«-\-h-[n _n-kn-\-kp-I-sf SÀ-t_m NmÀ-Pv Un-kn-j³ ta-¡nw-Kv t{]mk-kn-te-¡v am-dm³ k-lm-bn-¨n«p-ïv. th-K-X-bm-Wv C-Xn-sâ Im-

\hkw w À¡pw _nkn\kv km n ¡pw p nb ¡m v Àt m k mbn¡p t f nse p tZi Kma n mep n p \n v tem ns s i À n _nkn\kv tam p pbÀ nb

hn n \

pam ns

kw w

P hn

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XÂ. ]-c-¼-cm-K-X ssi-en-I-fnÂ \n-¶v Un-Pn-äÂ co-Xn-I-fn-te-¡v amdn-b-tXmsS kv-]o-Uv hÀ[n-¡pIbpw sN-bvXp.

_n-kn-\-kp-IÄ-s¡-§-s\ {]-k-àn-tbm-sS \n-e-\nÂ¡mw, ap-t¶-dmw? $ D-]-t`m-àm-hn-sâ am-dp-¶ XmÂ¸-cy-§-sf Ip-dn-¨v A-¸-t¸mÄ A-dn-hp-ïm-hp-I F-¶-Xm-Wv {]-[m\-Im-cyw. A-h-cp-sS B-h-iy-§Ä I-sï-¯n A-h-sc k-lm-bn-¨mÂ am-{X-ta \n-§Ä-¡v {]-k-àn-bpïm-Iq. C-Xn-\m-bn hn-hn-[ X-e§-fn-se H-t«-sd t]-tcm-Sv kwkm-cn-t¡-ï-Xv A-\n-hm-cy-am-Wv. \n-§-fp-sS _n-kn-\-kn-se {^-ïv sse-\n-ep-Å Po-h-\-¡m-À-¡v I-Ìta-gv-kn-sâ B-h-iy-§-sf Ip-dn-¨v hy-à-am-b DÄ-¡m-gv-N-bp-ïm-Ipw. A-Xv \-½p-sS D-]-t`m-àm-¡Ä-¡mbp-Å aq-ey-hÀ-[n-X DÂ-¸-¶-§Ä kr-ãn-¡m³ D-]-I-cn-¡pw. F-t¸mgpw Pn-Úm-k-bp-Å-h-cm-bn-cn-¡p-I. G-sd hm-bn-¡p-I. F-hn-sS-bm-tWm \n-§-fp-sS I-Ì-a-dp-Å-Xv A-hn-sS \n-§Ä D-ïm-bn-cn-¡-Ww. H-¸w Imtem-Nn-X-am-bn ap-t¶m-«v t]m-hp-I. $ A-Xp-t]m-se X-s¶ _n-kn-\-kn-sâ km-aq-ly {]-Xn-_-²-X a-d-¡m-Xn-cn¡p-I. \-½p-sS _n-kn-\-kv F-´n-\v th-ïn \n-e-sIm-Åp-¶p-thm A-Xv \-½p-sS I-Ì-ta-gv-kn-s\-bpw ]p-Xnsbm-cp X-e-¯n-te-¡v D-bÀ-¯pw. am-{X-a-Ã. A-h-sc km-¼-¯n-I-am-bn DÄ-t¨À-¡m-\pw k-lm-bn-¡pw.

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`250

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FUTURE OF BUSINESS

dnbÂssSw Umä \nÀWmbIamIpw

C\n "tÌ¡v tlmÄtUgvkv Im¸näenkw'

hn \u-jm-Zv

am-t\-Pnw-Kv U-b-d-Iv-äÀ, hn sI kn {Kq-¸v

km-P³ ]n-Å

No-^v F-Iv-kn-Iyp-«o-hv Hm-^okÀ, ko-k¬ Sp sh-t©z-gv-kv sN-bÀ-am³, F-kv-]n sse-^v sI-bÀ

{]-h-W-X-IÄ $ hn-I-kn-¨p sIm-ïn-cn-¡p-¶ km-t¦-Xn-I-hn-Zy-IÄ h-en-b am-ä-§Ä-¡v Im-c-W-am-Ip-¶p. bp-Wn-sIm-ta-gv-kv, Um-ä A-\-enän-Iv-kv, Un-Pn-ä-sse-tk-j³ F-¶n-h am-ä-§-fp-sS th-K-X Iq-«p-¶p. C-\n-bpw Cu ta-J-e-IÄ h-f-cpw. Cu {]-h-W-X-IÄ ]p-Xn-b hn-]-Wn kr-ãn-¡pw. t{]m-k-kn-s\-bpw ]-c-¼-tcy-X-c _n-kn-\-kv tam-U-ep-IÄ am-än-a-dn-¡pw. F-Ãm ta-J-e-I-fn-epw kw-cw-`-IÀ-¡v ]p-Xn-b A-h-k-c-§Ä kr-ãn-¡p-I-bpw sN-¿pw.

`m-hn-bn-se _n-kn-\-kv $ `m-hn-bnÂ _n-kn-\-kv ta-J-e-bnÂ h-en-b kzm-[o-\w sN-ep-¯p-I dn-bÂ ssSw Um-ä-bp-sS k-lm-b-t¯m-sS-bp-Å Xo-cp-am-\-§-fmIpw. Im-e-¯n-\-\p-k-cn-¨ km-t¦-Xn-I-hn-Zy F-Ãm _n-kn-\-kn-epw A-\n-hm-cy-am-Ipw. ]p-Xn-b X-c-¯n-ep-Å B-tKm-f-h-Xv-I-c-Ww D-bÀ-¶p h-cp-¶p-ïv. A-h `m-hn _n-kn-\-kn-s\ kzm-[o-\n-¡pw. km-t¦-Xn-I hn-Zy-bnÂ Øn-c-am-b \n-t£-]w B-h-iy-am-bn h-cpw. `m-hn-bnÂ _n-kn-\-kv h-f-cm³ A-Xv A-Xym-h-iy-am-Wv.

kz-bw k-Ö-cm-Imw $ tIm-hn-Uv 19 L-S-\m-]-c-am-b am-ä-§Ä-¡v h-gn-sX-fn-¨p. Iq-Sp-XÂ Un-Pn-ä-em-hp-I, hn-Zq-c Ø-e-¯v C-cp-¶p-Å tPm-en Xp-S-§n-b am-ä-§Ä tIm-hn-Un-\v ti-j-hpw Xp-S-cm-\m-Wv km[y-X. Im-em-\p-kr-X-am-b Un-Pn-äÂ co-Xn-IÄ _n-kn-\-kn-s\ hn-]-Wn-bn-epw D-]-t`m-àm-¡Ä-¡n-S-bn-epw B-Îo-hv B-bn \nÀ-¯pw. $ Iq-Sp-XÂ sa-¨-s¸-« ]o-¸vÄ am-t\-Pv-saâv t{]m-{Km-ap-IÄ, X-{´-§Ä, km-t¦-Xn-I hn-Zy F-¶n-h-bn-eq-sS B-h-iym-\p-kc-Ww Po-h-\-¡m-cp-sS I-gn-hp-IÄ F-§-s\ hÀ-[n-¸n-¡m-sa-¶pw \n-e-\nÀ-¯n-s¡m-ïp t]m-Im-sa-¶pw ]Tn-t¡-ï-Xp-ïv. S A P , hmSvkm-¸v Xp-S-§n-b-h-sbm-s¡ _n-kn-\-kv t{]m-k-kv F-fp-¸-am-¡pw.

C-¶v \mw \m-emw hym-h-km-

bn-I hn-¹-h-Im-e-L-«-¯n-em-Wv. I ndus tr y 4.0 C-Xv tdm-t_m-«nIv-kv, F-sF, \m-t\m sS-Ivt\m-f-Pn, Izm-ïw Iw-]yq-«nw-Kv, _-tbm-sS-Iv-t\m-f-Pn, sF-H-Sn, ^n-^v-Xv P-\-td-j³ h-bÀ -se-kv sS-Iv, 3D {]n ânw-Kv, Hm-«-tWm-a-kv sh-ln-¡vÄ-kv Xp-S§n-b cw-K-s¯-Ãmw h-en-b Ip-Xn-¨p-Nm-«¯n-\m-Wv h-gn-sh-¨n-cn¡p-¶-Xv. $ \-½Ä sj-bÀ-tlmÄUÀ Im-¸n-ä-en-k-¯nÂ \n-¶v tÌ-¡v-tlmÄ-UÀ Im-¸n-ä-en-k¯n-te-¡v am-dp-I-bm-Wv. H-cp hy-àn-bp-sS-tbm A-sÃ-¦nÂ Hm-l-cn-bp-S-a-I-fm-b sN-dp kwL-¯n-sâ-tbm XmÂ-¸-cy-§Ä¡p-]-cn-bm-bn sXm-gn-em-fn-IÄ, k-aq-lw, k-¹-tb-gv-kv, kÀ-¡mcp-IÄ F-Ãm-¯n-\p-ap-]-cn-bmbn- ]-cn-Øn-Xn F-¶n-h-bp-sS XmÂ-¸-cy-¯n-\m-Wv C-t¸mÄ ap³-Xq-¡w G-sd. Cu kv-tä¡v-tlmÄ-UÀ-amÀ-¡v \n-§-fpsS hy-h-km-b kw-cw-`-s¯ _-ln-jv-I-cn-¡m-\pw \n-§-fp-sS A-Xn-Po-h-\-¯n-\v `o-j-Wn-bpbÀ-¯m-\pw km-[n-¡pw. $ Im-em-h-Øm hy-Xn-bm-\w C-t¸mÄ Iq-Sp-XÂ {]-I-S-am-Wv. A-Xp-sIm-ïv X-s¶ tem-I-s¯ Iq-Sp-XÂ Iq-Sp-XÂ I-¼-\n-Ifpw kÀ-¡m-cp-I-fpw kp-Øn-cam-b am-Xr-I-bm-Wv tX-Sp-¶-Xv. t^m-knÂ C-Ô-\-¯nÂ \n-¶v ¢o³ F-\À-Pn-bn-te-¡p-Å am-äw, F-§-s\-bm-Wv _n-kn-\-kp-IÄ ]-cn-Øn-Xn ku-lmÀ-±-]-c-am-b co-Xn-bn-te-¡v am-dp-¶-Xv F-¶ -Xn-\p-Å H-cp D-Zm-l-c-Ww am-{Xam-Wv. $ tIm-hn-Uv a-lm-am-cn t¥m-_Â k-s¹ sN-bv³ ]p-\x-k-´p-e-\-

OF E URESS T U F USIN B

¯n-\v Im-c-W-am-bn-«p-ïv. ]-e cm-Py-§-fpw A-kw-kv-Ir-X h -kv-Xp-¡Ä-¡pw ^n-\n-jv-Uv Kp-Uv-kn-\pw a-äv cm-Py-§-sf h-en-b tXm-XnÂ B-{ibn-¡p-¶ X-§-fpsS ssi-en X-s¶ ]p-\-]-cn-tim[n-¡p-¶p. kz-bw ]-cym-]v-X-cm -Im-\pw kz-bw ]qÀ-Æ-Øn-Xn {]m-]n-¡m-\p-ap-Å {i-a-§Ä-¡mWv C-t¸mÄ i-àn-bmÀ-Ön-¡p¶-Xv. slÂ-¯v sI-bÀ cw-Kw h-en-sbm-cp A-«n-a-dn-¡v km-£yw h-ln-¡p-¶ H-cp ta-J-e-bm-Wv. _-tbm ^mÀ-a I-¼-\n-I-fp-sS D-Z-b-hpw Un-Pn-äÂ sX-dm-]yq-«nIv-kpw Cu cw-K-¯v h-en-b kzm-[o-\w X-s¶ sN-ep-¯pw.

_n-kn-\-kp-IÄ-¡v F-§-s\ {]-k-àn-tbm-sS \n-e-\nÂ-¡mw, ap-t¶-dmw: $ H-cn-¡-epw B-ß-kw-Xr-]v-XnbnÂ Ip-cp-§n \nÂ-¡-cp-Xv. _nkn-\-kv Øm-]-IÀ, kw-cw-`-IÀ, F-Iv-kn-Iyp-«o-hp-IÄ, am-t\-PÀamÀ F-¶n-h-sc-Ãmw X-s¶ ]pXn-b Im-cy-§Ä ]Tn-¡p-¶-Xn\pw hm-bn-¡p-¶-Xn-\pw s\-äv hÀ-¡nw-Kn-\pw G-sd {]m-[m -\yw sIm-Sp-¡-Ww. C³-U-kv-{SnbnÂ h-cm-\n-cn-¡p-¶ ]p-Xn-b Im-cy-§-sf Ip-dn-¨v Im-gv-N-¸mSp-ïm-bn-cn-¡-Ww. kv-amÀ-«pw Câ-en-Pâp-am-b B-fp-I-sf Iq-sS \nÀ-¯p-I. D-]-t`m-àm-hn-s\ A-t§-b-äw hy-à-X-tbm-sS a-\-kn-em-¡p-I-sb-¶-Xv ]-c-a-{][m-\-am-b Im-cy-am-Wv. I-gn-ª Im-e-s¯ Im-cy-§-fnÂ \n-¶pw `m-hn km-[y-X-IÄ \mw {]-h-Nnt¡-ïn-bn-cn-¡p-¶p. $ H-cn-¡-epw \n-§-fp-sS _n-kn\-kv F-Ãm-¡m-e-hpw A-Xn-Po-hn¡p-sa-¶v am-{Xw hn-iz-kn-¡-cp-Xv. ]p-Xn-b _n-kn-\-kv tam-U-ep-Ifpw C-s¶m-th-j-\pw tX-Sn-s¡mïn-cn-¡p-I.

Hcp

{]kn²oIcWw

{]-ap-J-cp-sS D-Ån-en-cp-¸v F-´m-Wv ? {]-i-kv-X-sc Iq-Sp-XÂ a-\-kn-em-¡mw. A-h-cp-sS Po-hn-Xs¯ A-Sp-¯-dn-bmw. A-hÀ-¡v hn-P-b-§Ä t\-Sn-s¡m-Sp-¯ io-e-§Ä kzm-b-¯-am-¡mw. hn-e `250. t]-Pv 210 To buy online visit

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DÂ¸¶tam tkh\tam AÃ \ÂtIïXv, Dd¸mb ^-e§Ä A-e-Iv-km-ïÀ hÀ-Ko-kv, No-^v Hm-¸-td-änw-Kv Hm-^o-kÀ &

sI. t]mÄ tXmakv

amt\PnwKv UbdIväÀ, Ckm^v kv-tamÄ ^n\m³kv _m¦v

tIm-

hn-Uv 19 Un-Pn-äÂ hn-¹-h-s¯ a-sä-´n-t\-¡mfp-ta-sd Xz-cn-X-s¸-Sp-¯n. D-]-t`m-àm-hv sS-Iv-t\m-f-Pnbp-sS i-àn a-\-kn-em-¡n-bn-cn-¡p-¶p. .

IcpXnbncn¡q, aÕcw FhnsS \n¶pw hcpw

$ X-§Ä-¡p-th-ï DÂ-¸-¶-§Ä-t¡m tk-h-\§Ä-t¡m th-ïn D-]-t`m-àr-Iq-«m-bv-a-IÄ X-s¶ ap-t¶m-«v h-cp-¶p: I-¼-\n-I-tfm kÀ-¡m-cpI-tfm A-h-K-Wn-¡p-¶, A-sÃ-¦nÂ I-ïn-sÃ-¶v \-Sn-¡p-¶ Ku-c-h-am-b H-cp B-h-iyw \n-d-th-äm³ A-Xv B-h-iy-am-bn th-ï-hÀ X-s¶ ap-¶n-«n-d-§n DÂ-¸-¶-§-tfm tk-h-\-§-tfm Iq-«m-bv-a-bn-eq-sS kr-ãn-¡p-¶ Im-e-am-Wn-Xv. A-Xn-\v G-ä-hpw an-I-¨ D-Zm-l-c-W-am-Wv {^-U-dn-Iv Un-t_mw-Kv \nÀ-an-¨ ssa-jp-KÀ B-¸v.

h cpw \mfpIfnÂ aÕcw sXm«Sp¯ FXncm fnIfnÂ \n¶pam{XamhnÃ hcnI. adn¨v hnhc

A-{]-Xo-£n-X ta-J-e-bnÂ \n-¶v D-bÀ-¶ph-cp-¶ a-Õ-cw

kmt¦XnI hnZy, _tbmsSIv-t\mfPn XpS§nb \qX\ kmt¦XnIhnZyIfmÂ \bn¡s¸Sp¶ GXv taJebnÂ \n¶pw BÀ¡pw aÕcw t\cnSmw F¶XmWv bmYmÀ°yw, AXv IcpXnbncn¡pI.

_nkn\kpIsf Iogv-taÂ adn¡p¶ {]hWXIÄ $ _m¦nwKv taJebnse {][m\ Unkv-d ]väohv {]hWX UnPnäemWv. D]tbm àmhnsâ XmÂ¸cy§fpw Unsshkv kv{SmäPnIfpw a\knem¡m³ Ct¸mÄ Xs¶ BÀ«n^njÂ Câ enP³kv D]bmKn¡p¶pïv. Umä hniIe\¯n\v sajo³ teWnwKv D]tbmKn¡p¶p. ]pXnb {]hWXI fpw _ntlhnbÀ ]mtäWpw {]hNn¡m³ s{]UnIväohv A\enänIv-kpw D]tbmK s¸Sp¯p¶p. kaql¯nse XmsgX«nepÅ hcpsS CSbnÂ t]mepapÅ _m¦nwKv tkh\§fnÂ hsc UnPnäÂ Unkv-d]vj³ AXnthKamWv \S¡p¶Xv. s]mXpth ]d ªmÂ FÃm cwK¯pw UnPnäÂ kwhn [m\§Ä \S¯p¶ Iogv-taÂ adn¡epIÄ ZriyamWv. DZmlcW¯n\v I¬kv{S£³ cwK¯v 3Un sSIv-t\mfPn t]mse.

$ 5G A\p_Ô tkh\§Ä FÃm _nkn\kv taJeIfnepw {]tXyIn¨v _m¦nwKv taJe bnÂ hn¹hw krãn¡pw. a\pjyÀ sNbvXn cp¶ ]e Imcy§fpw \njv{]bmkw sN¿m³ km[n¡p¶ hn[w cq]IÂ¸\ sN¿s¸Sp¶ t{UmWpIÄ temIs¯ asämcp Xe¯nte¡v DbÀ¯pw. _m¦nwKv taJebnÂ ^n³ sS¡p ambpÅ klIcWamIpw XpSÀ¶pw \nÀWmbIamhpI. CXmIpw aÕc£aX Xocpam \n¡p¶ Hcp LSIhpw

F§s\ {]kàntbmsS \n¶v apt¶dmw? $ sNehv Npcp¡m³ thïn am{XaÃ _nkn \kpIÄ ]pXnb kmt¦XnI hnZyIÄ DÄ s¡mÅnt¡ïXv, adn¨v IÌasd IrXyambn Adnbm\pw Ahsc tIÄ¡m\pw CXv thWw. IgnªImes¯ IrXyambn hniIe\w sN¿m³ ]äp¶ kphÀWmhkcamWnt¸mÄ. _nkn\kpIsf Bg¯nÂ hniIe\w sN¿pI. Bhiyamb Xncp¯epIÄ hcp¯pI. F¶n«v apt¶dpI. HmK-Ìv 15 & 31, 2021

$ H-cp {]-tXy-I ta-J-e-bnÂ _n-kn-\-kv \-S-¯p-¶ kw-cw-`-IÀ X-§-fp-sS tImÀ _n-kn-\-kn-s\ k-lmbn-¡m³ th-ïn A-\p-_-Ô ta-J-e-bnÂ Iq-Sp-XÂ ssh-Z-Kv-[yw D-ïm-¡p-I-bpw B cw-K-¯v A-hÀ {]m-K-Ûyw BÀ-Ön-¡p-I-bpw sN-¿pw. D-Zm-l-c-W-¯n-\v do-sä-bvÂ _n-kn-\-kp-I-fn-se {Sm³-kv-t]mÀ-«v & tem-Pn-Ìn-Iv-kv. b-YmÀ-°-¯nÂ do-säbv-e-dp-sS {]-[m-\ e-£yw X-§-fp-sS D-]-t`m-àm-hn-\v km-[-\-§Ä h-f-sc s]-s«-¶v F-¯n-¡p-I F-¶-Xm-Wv. AXn-\m-bn A-hÀ B cw-K-¯v Iq-Sp-XÂ {i-²-bq-¶pw. Ip-d-¨v \mÄ I-gn-bp-t¼mÄ A-hÀ \n-e-hn-ep-Å {Sm³-kv-t]mÀ-«v & tem-Pn-Ìn-Iv-kv I-¼-\n-tb-¡mÄ an-I-¨-h-cm-Ipw. C-Xn-\v Im-c-Ww H-cp do-sä-bv-e-dpw H-cp Sn & FÂ I-¼-\n-bp-sS-bpw A-Sn-Øm-\ ho-£-W-¯n-ep-Å hy-Xym-k-am-Wv. do-sä-bv-eÀ X-§-fp-sS D-]-t`m-àm-hn-\v an-I-¨ tkh-\w \Â-Im-\p-Å ITn-\-]-cn-{i-a-¯n-em-Wv. Sn & FÂ I-¼-\n {]-tXy-I dq-«n-eq-sS-bp-Å N-c-¡v \o¡-¯nemWv {i-²-bq-¶p-¶-Xv.

OF E URESS T U F USIN B

hcm\ncn¡p¶sXs´Ãmw?

I¬{Sn slUv, bp-F-kv-Sn t¥m-_Â

[\w hyh-kmb hmWnPy ssZzhm-cnI

`m-hn _n-kn-\-kp-I-fp-sS k-hn-ti-j-X-IÄ $ B-kv-Xn e-Lp-Xzw: `m-hn _n-kn-\-kp-IÄ G-Xm-sï-Ãmw X-s¶ A-k-äv sse-äv (B-kv-Xn IÄ h-f-sc Ip-d-¨p-Å-h) B-bn-cn-¡pw. h-ensbm-cp Im-¸n-äÂ A-k-äv kz-bw kr-ãn-¡pw ap-¼v A-Xv a-äm-cp-sS-sb-¦n-epw ssI-bn-ep-tïm A-h-cp-am-bn ]-¦m-fn-¯w km-[y-am-tWm F-¶v A-t\z-jn-¡p-I. C-Xv \n-§-sf ]-e-a-S-§v h-fÀ¨-bv-¡v k-lm-bn-¡pw. \n-§Ä \n-§-fp-sS ]-Ww kw-c-£n-¡p-I, hn-]-Wn-bn-te-¡v F-¯m-\p-Å k-a-bw Np-cp-¡p-I, hn-«p-t]m-bn -«p-Å I-®n-IÄ h-Ã-Xp-ap-sï-¦nÂ A-Xv Iq-«n-t¨À-¡m-\m-bn am-{Xw ]-Ww sN-e-hn-Sp-I. \n-§-fp-sS D-]-t`m-àm-hn-\v F-´m-Wv B-hiyw A-sÃ-¦nÂ `m-hn-bnÂ F-´p-th-ïn-h-cpw A-hÀ-¡v F-¶-XnÂ am-{Xw {i-²-bq-¶p-I. $ _u-²n-I kz-¯n-\mÂ \-bn-¡-s¸-Sp-I: C-Xv \n-§-fp-sS I-¼-\n-bp-sS aq-eyw hÀ-[n-¸n-¡pw. Ip-d-ª sN-e-hnÂ Iq-Sp-XÂ ^-ïv e-`n-¡m³ k-lm-b-I-c-am-Ipw. $ DÂ-¸-¶-tam tk-h-\-tam A-Ã a-dn-¨v D-d¸m-b ^-e-§Ä \Â-Ip-I: C-¶v D-]-t`m-àm¡Ä D-äp-t\m-¡p-¶-Xv A-hÀ-¡v k-¼qÀ-Wam-b tk-h-\-§Ä A-sÃ-¦nÂ A-h-cp-sS H-cp {]-iv-\-¯n-\v Ir-Xy-am-b k-a-{K ]-cn-lm-cw \Â-Ip-¶ I-¼-\n-I-sf-tbm C-t¡m-kn-Ì-

§-tf-tbm B-Wv. A-Xn-\v H-cp {]o-an-bw \n-c-¡v X-cm-\pw A-hÀ X-¿m-dm-Wv.

F-§-s\ {]-k-àn-tbm-sS \n-e-\nÂ-¡mw, ap-t¶-dmw? $ tem-I-am-Wv \n-§-fp-sS I-fn-¡-fw, bm-sXm-cp ]-cn-an-Xn-I-fp-an-Ã: C-¶v \n-§Ä-¡v kp-Nn-ń-X-amsbm-cp B-i-b-ap-tïm, _n-kn-\-kv ¹m-\p-tïm i-cn-bm-b B-fp-IÄ-s¡m-¸w tNÀ-¶v {]-hÀ-¯n¡mw. sS-Iv-t\m-f-Pn-tbm C-t¡m-kn-Ì-tam F-´pw \n-§Ä-¡v F-hn-sS-bn-cp-¶pw kzm-b-¯-am-¡mw. $ sS-Iv-t\m-f-Pn sS-Iv {`m-´-·mÀ-¡v am-{X-ap-Å-X-Ã: \n-§Ä sS-Iv-t\m-f-Pn-sb Ip-dn-¨v tIÄ-¡p-t¼mtgm hm-bn-¡p-t¼m-tgm A-Xn-se hm-N-I-I-kÀ¯nÂ t]-Sn-¡-cp-Xv. sS-Iv-t\m-f-Pn-bn-e-Ã {i-²-bqt¶-ï-Xv, a-dn-¨v \n-§-fp-sS _n-kn-\-kn-\v F-´v th-Ww? \n-§-fp-sS D-]-t`m-àm-hn-\v an-I-¨ tkh-\w \Â-Im³ F-´p-th-Ww F-¶v t\m-¡p-I. C-¶-s¯ sS-Iv ò-a-·mÀ FÃmw ]n-d-hn-sb-Sp-¯n-cn¡p-¶-Xv C-tX Nn-´-bnÂ \n-¶m-Wv. $ A-h-k-cw C-W-§m-¯ I-®n-IÄ tbm-Pn-¸n-¡p¶-Xn-em-Wv: C-¶v _n-kn-\-kp-IÄ {]-k-àn-tbm-sS \n-e-\nÂ-¡m-\pw ap-t¶-dm-\pw a-Õ-c-£-a-X BÀÖn-¡m-\pw Um-ä hn-i-I-e-\w sN-bv-Xv `m-hn F-§s\-bm-bn-cn-¡p-sa-¶v A-\p-am-\n-¡-Ww. _n-kn-\-knse h-cpw h-cm-bv-I-IÄ ap³-Iq-«n Im-Wm³ ]-ä-Ww. sS-Iv {`m-´-·mÀ C-Xn-s\ \nÀ-an-X _p-²n-bpw sajo³ te-Wnw-Kp-sa-Ãmw k-a-\z-bn-¸n-¨p-Å Im-cy-§Ä F-s¶m-s¡ ]-d-bpw. sS-Iv-t\m-f-Pn F-´m-Wv F-¶ -XnÂ A-[n-Iw Du-¶Â th-ï. a-dn-¨v A-Xv \n-§Äs¡-´m-Wv, F-ń-\m-Wv F-¶v am-{Xw t\m-¡p-I.

MANAGEMENT (FPM)

amt\-Pvsaâv MANAGEMENT

Hcp kwcw`w F§s\ \S¯mw? sIm¨utk¸v Nnäne¸nÅnbpsS

#10TIPS

hn KmÀ-Uv {Kq-¸v Øm-]-I³ sIm-¨u-tk-¸v Nn-än-e-¸n-Ån tI-c-f-¯nÂ H-cp _n-kn-\-kv \-S-¯n hn-P-bn-¸n-¡m-\p-Å 10 Im-cy-§Ä kz-´w A-\p-`-h-¯nÂ \n-¶v ]-d-bp-¶p

-c-f-¯nÂ H-cp kw-cw-`w \-S-¯n hn-P-bn-¸n-¨mÂ tem-I-¯v F-hn-sSbpw _n-kn-\-kv hn-P-b-I-c-am-bn \-S-¯m-\p-Å sse-k³-kv In-«n-sb-¶m-Wv kmc-sa-¶v ]-d-bp-¶ _n-kn-\-kp-Im-cp-ïv. A-XnÂ AÂ-¸w k-Xy-hp-ap-ïv. A-{X {]-bm-k-am-Wv ]-e Im-cy-§-fpw. H-cp kw-cw-`w F-§-s\ \-S-¯mw, h-fÀ-¯mw, hn-]p-eo-I-cn-¡mw F-s¶m-s¡ A-Xv sN-bv-Xv hn-P-bn-¨-h-tcm-Sv X-s¶ tNm-Zn-¡p-¶-XmIpw \-Ã-Xv. \m-ev ]-Xn-äm-ïv ap-¼v sN-dn-b \n-e-bnÂ tIc-f-¯nÂ kw-cw-`w Xp-S-§n sXm-gn-em-fn {]-iv-\w DÄ--s¸-sS ]-e {]-Xn-k-Ôn-L-«-§-sf-bpw A-XnPo-hn-¨v h-en-sbm-cp {]-Øm-\w, hn þ KmÀ-Uv {Kq-¸v sI-«n-¸-Sp-¯ sIm-¨u-tk-¸v Nn-än-e-¸n-Ån X-sâ A-\p-`-h-¯n-sâ ]-Ým-¯-e-¯nÂ C-hn-sS kw-cw-`w \-S-¯m-\m-bn XoÀ-¨-bm-bpw sN-bv-Xn-cnt¡-ï Im-cy-§Ä ]-d-bp-¶p.

# P\§fpsS bYmÀ° {]iv\w Xncn¨dnªv AXn\pÅ anI¨ ]cnlmcw \ÂIpI Rm³ tI-c-f-¯n-se ssh-Zyp-Xn hn-X-c-W¯n-se A-]m-I-X-IÄ D-ïm-¡n-b {]-iv-\-¯n-\pÅnÂ H-fn-¨n-cp-¶ A-h-k-cw I-sï-¯n _n-kn\-kn-te-¡v h-¶-bm-fm-Wv. B-Zy-am-bn R-§Ä C-d-¡n-b-Xv hn þ KmÀ-Uv sÌ-_n-sse-kÀ B-bn-cp-¶-tÃm. C-t¸mÄ G-sd t]À kw-cw-`-Icm-Im³ B-{K-ln-¡p-¶p-ïv. F-\n-¡v A-h-tcm-Sv A-¶pw C-¶pw F-¶pw ]-d-bm³ H-cp Im-cy-tabp-Åq. \-ap-¡v Np-än-ep-ap-Å-hÀ A-\p-`-hn-¡p-¶

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

b-YmÀ-° {]-iv-\-¯n-\v G-ä-hpw \-Ã ]-cn-lm-cw sIm-Sp-¡m³ {i-an-¡p-I. A-Xm-Wv \-sÃm-cp _n-kn-\-kv sI-«n-¸-Sp-¡m-\p-Å B-Zy ]-Sn.

# hnizmkw t\SnsbSp¡pI; P\§fpsSbpw hnÂ¸\¡mcpsSbpw \-½Ä hn-]-Wn-bn-se-¯n-¡p-¶ DÂ-¸-¶w/ tk-h-\w D-]-t`m-àm-hn-sâ hn-izm-kw t\-Sn-sb-Sp-¡-Ww. \-½Ä Ah-tcm-Sv ]-d-bp-¶ Im-cy-§Ä hm-¡nÂ am-{X-a-Ã {]-hÀ-¯n-bn-epw i-cn-bm-bn-cn¡-Ww. hn þ KmÀ-Un-sâ B-Zy-Im-e Sm-Kv sse³ The name you can trust F-¶Xm-bn-cp-¶p. hn-iz-kn-¡m³ ]-äp-¶ \m-aw F-¶ hm-Kv-Zm-\w F-Ãm AÀ-°-¯n-epw ]m-en-¨p. I-¨-h-S-¡mÀ-¡pw A-XnÂ hnizm-k-am-bn-cp-¶p. hn þ KmÀ-Uv sÌ-_nsse-kÀ hn-ämÂ A-Xv hm-§n-b-hÀ ]n¶o-Sv ]-cm-Xn-bp-am-bn h-cn-sÃ-¶ hn-izmkw h-¶-tXm-sS B DÂ-¸-¶-s¯ A-hÀ ]n-´p-W-bv-¡m³ Xp-S-§n.

# F¶pw tNmZnt¡ïXv Cu tNmZyw; W hat nex t! Rm³ kv-sä-_n-sse-kÀ \-Ã co-Xn-bnÂ hnÂ¡p-t¼m-gpw F-s¶ A-e-«n-bn-cp-¶ H-cp {]-[m-\{]-iv-\-ap-ïv. tI-c-f-¯n-se Hm-tcm ssh-Zyp-Xna-{´n-am-cpw A-Sp-¯ hÀ-jw ]-hÀ-I-«pw ]-hÀ

tjmÀ-t«-Ppw D-ïm-hn-sÃ-¶v {]-Jym-]n-¨p-sIm-ïncn-¡pw. C-Xp tIÄ-¡p-t¼mÄ F-\n-¡v B-sI A-¦-em-¸m-Ipw. ssh-Zyp-Xn-¡v {]-iv-\-an-sÃ-¦nÂ B-sc-¦n-epw sÌ-_n-sse-kÀ hm-§p-tam? A-t¸mÄ F-sâ _n-kn-\-kv ap-t¶m-«v sIm-ïpt]m-Im³ ]p-Xn-b, Cu {]-iv-\w _m-[n-¡m-¯ DÂ-¸-¶w th-Ww F-¶ Nn-´-h-¶p. A-Xm-b-Xv A-Sp-¯ DÂ-¸-¶-sa-´v A-Sp-¯-sX-´v F-¶v k-Zm \mw tNm-Zn-¨p-sIm-ïn-cn-¡-Ww. H-cp DÂ-¸¶w hn-P-bn-¨mÂ A-XnÂ Xq-§n Im-ew I-gn-¡cp-Xv. F-s´-¦n-epw {]-iv-\w h-¶mÂ H-cpÂ-¸-¶w am-{X-am-sW-¦nÂ _n-kn-\-kv X-s¶ \n-e-¨p-t]mIpw. am-{X-a-Ã h-fÀ-¨-bpw ]-cn-an-X-am-Ipw. ]-t£ A-Sp-¯ DÂ-¸-¶w hn-]-Wn-bn-en-d-t¡-ï-Xv B-Zy DÂ-¸-¶w hn-]-Wn-bnÂ Im-ep-d-¸n-¨ ti-jw am-{Xam-I-Ww. am-{X-a-Ã, kw-cw-`-IÀ k-Zm k-a-b-hpw _n-kn-\-knÂ \n¶v {i-² hy-Xn-N-en-¡m-sX IqsS \nÂ-¡p-I-bpw th-Ww. Rm³ cm-{ão-b-s¯ Ip-dn-¨v kw-km-cn-¡p-I-bpw C-S-s]-Sp-I-bpw sN-bv-X-Xv 70mw h-b-kn-em-Wv. _n-kn-\-kv Xp-S§p-t¼m-tgm h-fÀ-¯p-t¼m-tgm a-ä-t\-Iw Im-cy§-fnÂ H-tc k-a-bw C-S-s]-Sm³ Xp-\n-b-cp-Xv.

# Hmtcm Znhkhpw {]XnkÔnIÄ hcpw; At¸mÄ ]pXnb hgn tXSWw _n-kn-\-kv sN-¿m³ C-d-§n-¸p-d-s¸-«mÂ {]-Xn-k-Ôn-IÄ Iq-sS-bp-ïm-Ipw. F-Ãm Zn-h-khpw Im-Wpw Hm-tcm-tcm ]p-Xn-b {]-iv-\-§Ä. A-Xv I-cp-Xn-X-s¶ ap-t¶m-«v t]m-Ip-I. hn þ KmÀ-Uv bq-Wn-än-epw sXm-gn-em-fn {]-iv-\w D-ïmbn-cp-¶p. N-c-¡n-d-¡m³ ]-äm-sX Rm-\pw `m-cybpw Iq-Sn h-sc N-c-¡n-d-¡n-bn-«p-ïv. `o-j-Wn-IÄ

t\-cn-«n-«p-ïv. A-sX-Ãmw h-cp-t¼mÄ a-\-kv a-Sp-¡-cp-Xv. ]p-Xn-b h-gn-IÄ tX-S-Ww. hn þ KmÀ-Un-sâ am-\p^m-Iv-N-dnw-Kv ta-J-e-bnÂ ]p-Xn-b tam-UÂ X-s¶ h-¶-Xv C-¯-c-sam-cp {]-Xn-k-Ôn-sb a-dn-I-S-¡m-\p-Å {i-a-¯nÂ \n-¶m-Wv. C-¶ \m-«n-te A-sÃ-¦nÂ C-¶ {]-tZ-i-t¯ Rm³ bq-Wn-äv \-S-¯q F-¶ Nn-´-sbm¶pw _n-kn-\-kp-ImÀ-¡v ]m-Sn-Ã. hn-P-b-I-c-am-bn kwcw-`w F-hn-sS, F-§-s\ \-S-¯mw F-¶p t\m-¡p-I. A-Xv sN-¿p-I.

# hfÀt¯ïXv hyàn {_m³UÃ, kz´w DÂ¸¶/tkh\ {_m³Uv _n-kn-\-kv km-c-Yn H-cp {_m³-Um-bn h-f-cm-\-Ã {i-an-t¡-ï-Xv. ]-I-cw kz-´w DÂ-¸-¶-s¯/tk-h-\s¯ an-I-¨ {_m³-Um-¡n h-fÀ-¯-Ww. hn KmÀ-Uv F-¶ {_m³-Un-s\-bm-Wv Rm³ h-fÀ-¯n-b-Xv. A-Xv P-\-a-\-knÂ C-Sw t\-Sn-b-t¸mÄ B {_m³-UnÂ Iq-SpXÂ DÂ-¸-¶-§Ä hn-]-Wn-bn-en-d-¡n hn-P-bw t\-Sm³ km-[n-¨p.

# Ipdª \nt£]¯nÂ \n¶v IqSpXÂ em`w t\Sm³ sN¸SnhnZybnÃ G-ä-hpw Ip-d-ª Xp-I \n-t£-]n-¨v h-en-b em-`w sIm-¿m³ _n-kn-\-knÂ sN-¸Sn-hn-Zy-bn-Ã. km-¼-¯n-I A-¨-S-¡-t¯m-sS _n-kn-\-kv sN-¿p-I. I-Sw hm-§p-t¼mÄ A-Xv G-ä-hpw A-Xym-h-iy-¯n-\m-bn am-{Xam-I-Ww. C-t¸mÄ \-Ã _n-kn-\-kp-IÄ-¡v ^-ïv In-«m³ {]-bm-k-sam-¶p-an-Ã. ^-ïv kzo-I-cn-¡p-t¼mÄ A-Xv \Â-Ip-¶-hÀ-¡v XoÀ-¨-bm-bpw ]-e XmÂ-¸-cy-§-fpw Im-Wpw. A-sX-Ãmw A-dn-ª ti-jw am-{Xw ap-t¶m-«v t]m-Ip-I. ]-c-am-h-[n sN-e-hv Ip-d-¨v _n-kn\-kv ap-t¶m-«v sIm-ïp-t]m-bn em-`-ap-ïm¡m³ t\m-¡mw.

# Poh\¡mÀ¡v AÀln¨ ]cnKW\bpw ]ZhnIfpw \ÂIpI

# kwcw`s¯ tImÀ¸tdäv _nkn\kv {]Øm\am¡n hfÀ¯pI

\-½p-sS Po-h-\-¡m-sc Iq-sS \nÀ-¯p-¶-XnÂ \-½p-sS s]-cp-am-ä-co-Xn-¡v h-en-b ]-¦p-ïv. A-h-sc Aw-Ko-I-cn-¡-Ww. So-aw-K-§-sf im-ào-I-cn-¡-Ww. A-hÀ I-gn-hpw ssh-Z-Kv-[y-hpw Iq-«n-¡q-«n h-cp-t¼mÄ Iq-Sp-XÂ Iq-Sp-XÂ Im-cy-§Ä A-h-sc GÂ-¸n-¡-Ww. 38 hÀ-j-am-bn hn þ KmÀ-Un-s\m-¸-ap-Å-hÀ h-sc-bp-ïv. an-Yp³ hn þ KmÀ-Uv km-c-Yy-ta-än-«pw A-h-cnÂ ]-eÀ-¡pw ho-ïpw kÀ-ho-kv \o-«n -sIm-Sp-¯n-«p-ïv. A-Xm-b-Xv A-hÀ C-¡m-e-¯pw an-I-thm-sS {]-hÀ-¯n¡p-¶-Xp-sIm-ïm-W-tÃm. So-aw-K-§-sf {]-tNm-Zn-¸n-¨v, h-fÀ-¯n-sIm-ïp-h-c-Ww. A-hÀ Iq-sS \nÂ-¡pw.

hn þ KmÀ-Uv s{]m-^-j-WÂ co-Xn-bnÂ \-S-¯p¶ H-cp ^m-an-en _n-kn-\-km-Wv. tem-I-¯n-se _n-Kv t^mÀ I-¼-\n-I-sf sIm-ïv X-s¶-sbm-s¡-bm-Wv HmUn-änw-Kpw a-äpw \-S-¯n-bn-cp-¶-Xv. ]-t£ Ip-td-¡q-Sn s{]m-^-j-W-em-Im³, Ip-td-¡q-Sn tImÀ-¸-td-äv IÄ-¨À h-cm³ th-ïn X-s¶-bm-Wv ]-»n-Iv C-jyp-hn-\v t]m-b-Xv. I-¼-\n en-Ìnw-Kn-\v H-cp-§p-t¼mÄ X-s¶ Ip-td-tb-sd Im-cy-§Ä \-½Ä I-¼-\n-bnÂ sN-¿-Ww. U-b-d-Iv-äÀ t_mÀ-UnÂ ]p-d-ta \n-¶p-Å-hÀ h-cpw. {]-hÀ-¯-\w Iq-Sp-XÂ kp-Xm-cy-am-Ipw. hn þ KmÀ-Uv ]-»n-Iv C-jyp \-S-¯n-b-Xp-sIm-ïv I-¼-\n-¡v Kp-W-

§Ä am-{X-am-Wp-ïm-b-Xv. H-¸w \n-t£-]-IÀ-¡pw t\-«-ap-ïm-bn. H-cp I-¼-\n kr-ãn-¡p-¶ k-¼-¯v an-I-¨ co-Xn-bnÂ hn-Xc - W - w sN-¿s - ¸-Sm-\pw en-Ìnw-Kv D-]I - c - n-¡pw. \-½p-sS {]-Øm-\w A-Sn-ap-Sn am-dm³ ]-»n-Iv C-jyp-hn-s\m-s¡ t]m-Ip-¶-Xv D-]-I-cn-¡pw.

# kz-bw ]Tn-¡p-I, kz-bw \-¶m-hp-I Fw _n F ]Tn-¡m-sX _n-kn-\-kv \-S-¯m-\pw am-t\-Pv sN-¿m-\pw C-d-§n-¯n-cn-¨ hy-àn-bm-Wv Rm³. _n-kn-\-kv am-t\-Pv-saâv ]Tn-¨n-«n-sÃ-¶ A-]IÀ-j-Xm-t_m-[-sam-s¡ H-cp-Im-e-¯v F-\n-¡p-ïm-bncp-¶p. kz-bw Ip-td Im-cy-§Ä ]Tn-¨m-Wv A-Xn-s\ Rm³ a-dn-I-S-¶-Xv. How to improve myself F-¶Xm-Wv Rm³ Xn-c-ª-Xv. kz-bw \-¶m-Im³ ]-än-b _p-¡p-IÄ tX-Sn-¸n-Sn-¨v hm-bn-¨p. Rm³ \-¶m-Ip-¶Xn-s\m-¸w Rm³ sN-¿p-¶ Im-cy-§-fpw {]-hÀ-¯n-Ifpw sa-¨-s¸-Spw F-¶ hn-izm-k-am-bn-cp-¶p A-Xn-\v ]n¶nÂ. ]n-s¶ _n-kn-\-kv \-S-¯n-¸p-am-bn _-Ô-s¸-« Im-cy-§Ä ]Tn-¨p. tIm-gv-kp-IÄ sN-bv-Xp. \-½Ä F-t¸m-gpw ]p-Xn-b Im-cy-§Ä ]Tn-¡-Ww. _n-kn-\ -kn-sâ h-fÀ-¨-bv-¡pw A-Xv D-]-I-cn-¡pw.

# Ir-Xy-k-a-b-¯v _m-ä¬ ssI-am-dp-I F-¡m-e-hpw \-½Ä X-s¶ _n-kn-\-kn-sâ A-a-c-¯v C-cn-¡-W-sa-¶n-Ã. a-¡Ä h-fÀ-¶v ]Tn-¨v Im-cy-§Ä sN-¿m³ {]m-]v-X-cm-Ip-t¼mÄ A-h-cp-sS ssI-I-fn-te-¡v _n-kn-\-kn-sâ D-¯-c-hm-Zn-¯w GÂ-¸n-¡-Ww. hn þ KmÀ-UnÂ {]-[m-\-am-bpw c-ïv shÀ-«n-¡-ep-I-fm-Wv. a-¡-fm-b A-cp-Wn-\pw an-Yp-\n-\pw A-Xn-sâ D-¯-c-hm-Zn-¯-§Ä \Â-In. Cu A-[n-Im-cam-ä-sam-s¡ kp-K-a-am-bn X-s¶-bm-Wv \-S-¶-Xv. Hm-tcm shÀ-«n-¡-ep-w C-cp-h-cpw \-Ã co-Xn-bnÂ X-s¶ t\m-¡n h-fÀ-¯p-¶p-ïv. ([-\w ¢-_v lu-knÂ A-Xn-Yn-bm-bn ]-s¦-Sp-¯v kw-km-cn¨-Xn-s\ A-Sn-Øm-\-am-¡n X-¿m-dm-¡n-b-Xv)

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_n-kn-\-kp-Im-c-\v Hm-tcm Zn-h-k-hpw Hm-tcm sh-Ãp-hn-fn-I-fm-Wv. H-¶p ]-cnl-cn-¡p-t¼mÄ a-säm-¶v X-e-s]m-¡pw. ]-t£, Cu tIm-hn-Uv Im-e-¯v _n-kn-\-kn-se sh-Ãp-hn-fn-I-fp-sS cq-]-hpw `m-h-hpw am-dn-bn-cn-¡p-¶p. h-f-sc {]-Xy-£-am-bn Im-Wp-¶-h-tb-¡mÄ h-ep-Xpw H-cp-]-t£ _nkn-\-kp-I-sf X-s¶ hn-gp-§m³ ]m-I-¯n-ep-ap-Å- shÃp-hn-fn-I-fmWv ]-e-bn-S-¯pw D-cp-ïp-Iq-Sp-¶-Xv. A-{]-Xo-£n-X ta-J-e-bnÂ \n-¶v FXn-cm-fn-IÄ D-bÀ-¶p-h-cp-¶p; B-tem-Nn-s¨-Sp-¯ ]-e Im-cy-§-fpw \-S-¸m-¡n h-cp-t¼m-tg-¡pw Im-cy-§Ä ssI-hn-«p-t]m-Ip-¶p. G-sd K-th-j-W, \n-co-£-W-§-fn-eq-sS hn-I-kn-¸n-¨ DÂ-¸-¶-tam tkh-\-tam hn-]-Wn-bn-se-¯n-¡p-t¼mÄ D-]-t`m-àm-hn-sâ XmÂ¸-cy-§Ä am-dp-¶-Xv A-Xn-te-sd X-e-th-Z-\-bpw kw-cw-`-IÀ-¡v kr-ãn-¡p-¶p. C-{X-am-{Xw N-©-e-am-b, {]-h-N-\m-Xo-X-am-b Im-e-¯v _n-kn-\-kp-ImÀ Nn-´n-¡p-¶-sX-´m-Wv? A-hÀ kz-´w {]-Øm-\-¯nÂ sN-¿p-¶ Im-cy-§-sf-´m-Wv? C-Xm Nn-e t\À-am-Xr-I-IÄ

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"R§Ä shÃphnfnIsf t\cn«Xn§s\' _nkn\kv {]apJÀ kwkmcn¡p¶p

d- n-k- Iv vhn-i-I-e-\-am-Wv ap-Jyw _n-kn-\-kn-se ap³-K-W-\m-{I-aw C-t¸mÄ H-cp Xo-cp-am-\-sa-Sp-¡pw ap-¼v ]-e L-«-§-fneq-sS I-S-¶p-t]m-Ip-¶p-ïv. C-XnÂ G-ä-hpw kp-{]-[m\-am-b Im-cyw C-tâ-WÂ dn-kv-Iv A-k-kv-saâm-Wv. \-½-sf-Sp-¡p-¶ Xo-cp-am-\w {]-Øm-\-¯n-\v Kp-W-I-cam-Ip-tam-sb-¶v B-g-¯nÂ hn-i-I-e-\w sN-¿pw. I-¼\n-bnÂ hn-hn-[ X-e-¯n-ep-Å-h-cp-sS So-am-Wv dn-kv-Iv hn-i-I-e-\w sN-¿p-¶-Xv. ssh-hn-[y-amÀ-¶ Im-gv-N-¸mSp-I-fm-Wv So-an-\p-ïm-hp-I. A-t§-b-äw I-W-¡p-Iq«n-bp-Å dn-kv-Ip-IÄ am-{X-ta C-t¸mÄ F-Sp-¡m³ km-[n-¡q.

sh-Ãp-hn-fn-I-sf t\-cn-Smw H-cp kw-cw-`-I-sâ G-ä-hpw h-en-b sh-Ãp-hn-fn, A-hÀ \Â-Ip-¶ DÂ-¸-¶-¯n-sâ A-sÃ-¦nÂ tk-h-\-¯nsâ B-bp-kv F-{X-Im-e-t¯-¡m-Wv F-¶-Xm-Wv. Ip-d-¨p-Iq-Sn hy-à-am-bn ]-d-bmw. C-t¸mÄ ]-e-cpw tIm-hn-Uv {]-Xn-tcm-[-hp-am-bn _-Ô-s¸-« \n-c-h-[n DÂ-¸-¶-§-fp-sS A-sÃ-¦nÂ tk-h-\-§-fp-sS cw-K¯p-ïv. F-¶mÂ G-sXm-cp ]-IÀ-¨-hym-[n-bpw t]m-se tIm-hn-Un-sâ A-kp-c-`m-hw Im-ew t]m-sI C-Ãm-sX-bm-Ipw. A-t¸mÄ h³ \n-t£-]w \-S-¯n C-t¸mÄ Xp-S-§n-bn-cn-¡p-¶ kw-cw-`-§Ä-¡v {]-kàn-bp-ïm-Ip-tam? C-t¸mÄ s]-t{SmÄ hm-l-\-§-

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dn-kv-Iv Ip-d-bv-¡m-\p-Å h-gn-IÄ

{io-\m-Yv hn-jv-Wp

F-Iv-kn-Iyp-«o-hv U-b-d-Iv-äÀ, {_m-Òn³-kv {Kq-¸v

Rm³ t\-c-s¯ kq-Nn-¸n-¨Xv t]m-se X-s¶ dn-kv-Iv A-\m-en-kn-kv X-s¶-bm-Wv \nÀ-Wm-b-I L-S-Iw. ]-g-b-Xp-t]m-se ^n-^v-än þ ^n-^v-än Nm³-skm-¶pw C-t¸mÄ F-Sp-¡m³ ]-än-Ã. R-§Ä dn-kv-Iv F-Sp-¡p¶-Xn-\v H-cp ssi-en-bp-ïv. F-Sp-¡p-¶ dn-kv-Iv sa-bv³ _n-kn-\-kn-s\ km-c-am-bn _m-[n-¡p-sa-¦nÂ A-Xv FSp-¡n-Ã. dn-kv-sI-Sp-¯mÂ F-{X-am-{Xw \-ã-ap-ïm-Ipw, A-Xv I-¼-\n-¡v Xm-§m³ ]-äp-¶-Xm-tWm-sb-¶pw t\m-¡pw. Ip-d-¨v \-ã-ta D-ïm-hp-¶p-Åq, F-Ãmw i-cn -bm-bmÂ Iq-Sp-XÂ t\-«-ap-ïm-Ip-sa-¶m-sW-¦nÂ am-{X-ta B dn-kv-sI-Sp-¡q.

Sow sI-«n-¸-Sp-¡Â

tIm-hn-Uv hym-]-\-¯n-\v ap-¼v I-¼\n-bnÂ ssa-t{Im am-t\-Pv-saâv kmkz-´w DÂ-¸[y-am-bn-cp-¶p. F-¶mÂ C-t¸mÄ A-Xv ]-än-Ã. Ip-td-tb-sd t]À hÀ-¡v ¶¯ ns â / fp-sS C-Ô-\-£-a-X Iq-«p-¶-Xn-\v {^w tlm-am-Wv. F-Ãm-h-cpw F-Ãm C-tâ-WÂ Iw-¼-Ìy³ F³-Pn-\ptk-h-\-¯n-sâ Zn-h-k-hpw F-Ãm k-a-b-hpw Im-W-WI-fnÂ G-sd K-th-j-Ww \-S-¡psa-¶n-Ã. A-t¸mÄ R-§Ä So-an-se Bb pk v F{ X¶p-ïv. ]-t£ C-e-{În-Iv hm-l-\F-Ãm Aw-K-§Ä-¡pw Io dn-kÄ-«v Ime apsï¶v §Ä hym-]-I-am-Ip-t¼mÄ A-Xn-\v G-cn-b-bpw (KRA) Io s]À-t^mÀ-a³{]-k-àn Ip-d-bmw. A-Xp-t]m-sekw-cw-`-IÀ t\mkv C³-sU-Iv-kpw (KPI) \n-Ý-bn-¨p. bm-Wv Im-cy-§Ä. A-Xp-sIm-ïv So-aw-K-§Ä-¡v A-h-cp-sS Sm-kv-Iv \n¡Ww kz-´w DÂ-¸-¶-¯n-sâ / tk-h-\Ý-bn-¨ k-a-b-¯n-\p-ÅnÂ XoÀ-¯p ¯n-sâ B-bp-kv A-sÃ-¦nÂ FX-¶mÂ a-Xn. am-{X-a-Ã HmÀ-K-ss\{X-Im-ew A-Xn-\v D-]-t`m-àm-¡Ä tk-j³ tKmÄ Ir-Xy-am-bn F-ÃmIm-Wp-sa-¶v kw-cw-`-IÀ t\m-¡p-I. h-cn-te-¡pw F-¯n-¨p. B e-£yw A-Xn-\-\p-k-cn-¨v _n-kn-\-kv ssh-hn-[y-hÂ-¡-c-Ww t\-Sn-bmÂ HmÀ-K-ss\-tk-j-sâ F-Ãm-X-e-¯n-ep\-S-¯p-I. sF-Sn-kn {Kq-¸v Sp-_m-t¡m DÂ-¸-¶-§ap-Å-hÀ-¡pw C³-skâo-hp-ïm-Ipw. {_m-Òn³-kv fnÂ \n-¶v a-ä-t\-Iw ta-J-e-I-fn-te-¡v hym-]n{Kq-¸nÂ C-Xv ap³-t] D-Å-Xm-sW-¦n-epw tIm-hn-Uv ¨-sXm-s¡ A-Xn-\p-Å D-Zm-l-c-W-am-Wv. A-t§-b-äw Im-e-¯v A-Xn-\v Du-¶Â \Â-In. So-an-sâ t\-«-§ÄNSp-e-amWv C-t¸m-g-s¯ km-l-N-cy-§Ä. A-XpB-tLm-j-¯n-\p-Å A-h-k-c-hp-am-¡n. . A-sX-Ãmw sIm-ïv sse-^v ssk-¡nÄ t\m-¡m-sX-bp-Å apSo-an-sâ Zr-V-X-bpw H-s¯m-cp-a-bpw Iq-«m³ G-sd t¶m-«v t]m-¡v A-]-I-S-I-c-am-Wv. k-lm-bn-¨n-«p-ïv.

ap³-Xq-¡w _n-kn-\-kv kp-Øn-c-X-bv-¡v hn F A-Pv-aÂ

am-t\-Pnw-Kv U-b-d-Iv-äÀ, A-Pv-aÂ _n-kv-an {Kq-¸v

_n-kn-\-kn-se ap³-K-W-\m-{I-aw tIm-hn-Uv a-lm-am-cn G-sd {]-Xym-Lm-Xw kr-ãn-¨ P-\-hn-`m-K-am-Wv R-§-fp-sS D-]-t`m-àm-¡Ä. ap³-KW-\m-hn-`m-K-¯n-ep-Å R-§-fp-sS _n-kn-\knÂ C-t¸mÄ ap³-Xq-¡w \Â-Ip-¶-Xv kpØn-c-X-bv-¡pw em-`-£-a-X-bv-¡p-am-Wv. em`-t¯-¡mÄ Iq-Sp-XÂ kp-Øn-c-X-bv-¡v X-s¶ {i-² \Â-Ip-¶p-sh-¶pw ]-d-bmw.

sh-Ãp-hn-fn-I-sf t\-cn-Smw

kp-I-sf k-lm-bn-¡pw. F-Ãm _n-kn-\-kp-IÄ-¡pw {l-kz-Im-e, a-[y-Im-e, ZoÀ-L-Im-e _n-kn-\kv ¹m-\p-IÄ th-Ww. A-Xn-eq¶n-bm-I-Ww {]-hÀ-¯-\-§-fpw. _n-kn-\-kv ¹m-\p-I-sf _-lp-am\n-¡p-¶, A-Xn-s\ ]n-´p-S-cp-¶ kw-kv-Im-c-hpw HmÀ-K-ss\-tkj-\nÂ th-Ww. F-Ãm-¯n-\p-ap]-cn-bm-bn HmÀ-K-ss\-tk-j³ IÄ-¨-dn-s\ b-YmÀ-° AÀ-°-¯nÂ G-äp-hm-§p-¶ an-I-¨ Sow D-ïm-bn-cn-¡-Ww.

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_n-kn-\-kp-IÄ-¡v sh-Ãp-hn-fn F-¶p-ap-ïm-Ipw. hn-]-Wn-bnepw k-¼-Zv hy-h-Ø-bn-epw D-]-t`m-àm-hn-sâ kz-`m-h-]cn-Wm-a-§-fn-epw A-Xn-th-Kw {]-Xn-I-cn-¡m³ ]-äp-¶, am-ä-§Ä th-K-¯nÂ DÄ-s¡m-Åm³ km-[n-¡p-¶, H-¶m-¡n _n-kn-\-kp-I-sf \n-e-\nÀ-¯p-I-bm-Wv th-ï-Xv. {i-²-tbm-sS-bp-Å B-kq-{X-W-hpw _m-¡v A-¸v ¹m-\p-I-fpw dn-kv-IpI-sf DÄ-s¡m-Åm-\pw A-Xn-s\ a-dn-I-S-¡m-\pw H-cp ]-cn-[n-h-sc _n-kn-\-

dn-kv-Iv Ip-d-bv-¡m-\p-Å h-gn-IÄ H-cp kw-cw-`-I³ F-¶ \n-e-bnÂ dn-kv-Ip-IÄ Rm³ F-Sp-¡m-dp-ïv. ]-t£ B A-h-k-c-¯n-te-¡v Nm-Sn

ho-gpw ap-¼v km-[y-am-b-{X A-Xn-s\ Ip-dn-¨v ]Tn -¨n-cn-¡pw. ap-¶n-ep-Å FÃm A-h-k-c-§-fpw ap-Xse-Sp-¡m-\p-Å-X-sÃ-¶v a-\-kn-em-¡m-\p-Å ]-Iz-X _n-kn-\-kp-ImÀ-¡v th-Ww. X-\n-¡v G-ä-hpw Kp-W-Ic-am-Ip-¶-XnÂ am-{Xw {i-²-bq-¶p-I. H-cp A-h-k-cw ap-X-em-¡m³ F-¶v D-d-¸n-¨mÂ Rm³ A-Xn-\p-Ånse kp-{]-[m-\ dn-kv-Ip-IÄ F-s´m-s¡-bm-sW-¶v Nq-gv-¶p t\m-¡pw. F-¶n-«v A-XnÂ \-ap-¡v \n-b{´n-¡m³ ]-äp-¶-h-bnÂ {i-² sIm-Sp-¡pw. C-Xv sN-bv-Xp-I-gn-ªmÂ hn-Z-Kv-[-cp-sS k-lm-b-¯mÂ dn-kv-Ip-IÄ Ip-d-bv-¡m-\p-Å h-gn-IÄ Xo-cp-am-\n-¡pw, A-Xv \-S-¸m-¡m\pÅ- Np-h-Sp-sh-¸p-I-fpw \-S-¯pw. CXn-s\-Ãmw ]p-d-ta, \mw F-Sp-¡p-¶ dn-kv-Ipw A-Xn-\v ]-I-cw e-`n-¡p-¶ F-Ãm _n-kn-\sa-¨-hpw k-a-bm-kkp-IÄ-¡pw a-bw hn-e-bn-cp-¯n{l-kz-Im-e, a-[ys¡m-tï-bn-cn-¡pw. G-sX-¦n-epw L-«Im-e, ZoÀ-L¯nÂ dn-kv-Ip-IÄ, Im-e _n-knA-XnÂ \n-¶p-Å In-«p-¶ t\-«-t¯\-kv ¹m-\p-IÄ ¡mÄ Iq-Sp-X th-Ww -em-Wv F-¶v tXm¶n-bmÂ Iq-Sp-XÂ \-ãw H-gn-hm-¡m³ A-XnÂ \n-¶v h-fsc s]-s«-¶v ]p-d-¯p-I-S-¡m-\pw Rm³ a-Sn-¡m-dn-Ã.

Sow sI-«n-¸-Sp-¡Â ssh-Z-Kv-[y-ap-Å-h-sc So-an-te-¡v sIm-ïp-h-cm-\pw {]-Xn-`m-k-¼-¶-cm-b H-cp So-an-s\ sI-«n-¸-Sp-¯v hÀ-¡v t¹-kpw hÀ-¡v IÄ-¨-dpw ]p-\x-{I-ao-I-cn-¡m\pw tIm-hn-Uv a-lm-am-cn-¡m-ew A-h-k-c-am-bn-«p-ïv.

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C-\n ap-t¶-dm³ -th-Ww Cu Nn-´-IÄ

¡m-e-am-bn G-sd _p-²n-ap-«-\p-`-hn-¡p-¶-Xv. ]-W-sRcp-¡w A-h-cp-sS _n-kn-\-kp-I-sf X-fÀ-¯p-¶p-ïv. _n-kn-\-kn-se em-`-¯nÂ h-en-sbm-cp ]-¦v F-fp-¸¯nÂ ]-W-am-¡m³ ]-äp-¶ B-kv-Xn-I-fnÂ \n-t£]n-¡p-¶-Xm-Wv Iq-Sp-XÂ \-Ã-Xv. _m-¦v hm-bv-]-I-sf A-an-X-am-bn B-{i-bn-¡p-¶-Xv H-gn-hm-¡-Ww. F-Sp¡p-¶ Xo-cp-am-\-§Ä _n-kn-\-knÂ kr-ãn-¡p-¶ t]m-kn-äo-hv kzm-[o-\-¯n-s\m-¸w {l-kz þ ZoÀ-L-Ime-t¯-¡v B Xo-cp-am-\w aq-e-ap-ïm-tb-¡m-hp-¶ s\-K-äo-hv L-S-I-§-fpw hn-e-bn-cp-¯-Ww. C-Xv \n-§Ä-¡v a-dn-I-S-¡m-\m-hp-tam-sb-¶pw t\m-¡-Ww.

A-_n hn tdm-{Un-K-kv

_n-kn-\-kn-se ap³-K-W-\m-{I-aw A-Øn-c-X kr-ãn-¡p-¶ H-t«-sd L-S-I-§Ä \n-e-\n Â-¡p-t¼mÄ R-§Ä hn-e-bn-cp-¯p-¶ Im-cy-§Ä ]-e-Xm-Wv. hn-]-Wn F-§-s\ {]-Xn-I-cn-¡pw, ]p-Xn-b D-]-t`m-àm-hn-sâ XmÂ-¸-cy-§Ä, hn-]-Wn-tbm-Sp-Å Uo-eÀ-am-cp-sS k-ao-]-\w F-¶n-h hn-i-I-e-\w sN-¿p¶-Xn-s\m-¸w X-s¶ So-an-sâ ^o-Uv-_m-¡pw tX-Spw. R-§-fp-sS I-cp-¯pw ZuÀ-_-ey-hpw ]-cn-tim-[n-¡p-¶Xn-s\m-¸w A-\n-Ýn-X-am-b km-l-N-cyw aq-ew ]pXp-Xm-bn D-S-se-Sp-¯n-cn-¡p-¶ ZuÀ-_-ey-§Ä Iq-Sn ]-cn-tim-[-\¡v- hn-t[-b-am-¡pw. {Km-ao-W ta-J-e-bnse D-]-t`m-àm-¡Ä-¡v C-t¸mÄ \-K-c-¯n-te-¡v t]m-bn DÂ-¸-¶-§Ä sk-e-Îv sN-¿m³ ]-äm-¯ km-l-N-cy-ap-sï-¶v Xn-cn-¨-dn-ªv R-§Ä Uo-eÀX-e-¯nÂ tÌm-¡v hÀ-[n-¸n-¨p. A-Xp-sIm-ïv F-Ãm hn-]-Wn-bn-ep-ap-Å do-sä-bv-te-gv-kn-\v b-tY-ãw DÂ-¸¶-§Ä e-`n-¡p-¶ km-l-N-cy-ap-ïm-bn.

sh-Ãp-hn-fn-I-sf t\-cn-Sp-¶ hn-[w a-\p-jy-hn-`-h-ti-jn, km-¼-¯n-I Øn-c-X, b-{´-hÂ¡-c-Ww, I-cp-¯p-ä k-s¹ sN-bv³ F-¶n-§-s\ ]-e L-S-I-§-fp-sS-bpw {]m-[m-\yw G-sd Xn-cn-¨dn-ª Im-e-am-Wv tIm-hn-Uv Im-ew. i-à-am-b

{]-kn-Uâv þ sk-bvÂ-kv, sk-d km-\n-ä-dn-sh-bÀ en-an-ä-Uv

Iym-jv _m-e³-kv G-Xv ta-J-e-bn-ep-ap-Å I-¼-\nIÄ¡pw A-hn-Nm-cn-X-am-b {]-iv-\-§-sf a-dn-I-S-¡m³ k-lm-bn-¡pw. _n-kn-\-knÂ \n-¶v BÀ-Ön-¨ em-`w ]p-\À-\n-t£-]n-¨v hn-]p-eo-I-c-Ww \-S-¯p-I-sb-¶Xm-Wv an-I-¨ h-gn. a-\p-jy-hn-`-h ti-jn-bp-sS sNe-hpw b-{´-hÂ-¡-c-W-¯n-\v th-ï-Xpw X-½nÂ Xm-c-X-ayw sN-bv-X-ti-jw b-{´-hÂ-¡-c-W-¯n-\v A-\p-Iq-e-am-b hn-[-¯n-em-Wv kq-N-I-§Ä e-`n-¡p¶-sX-¦nÂ \n-§-fp-sS ta-J-e-bn-se tem-tIm-¯-c sS-Iv-t\m-f-Pn X-s¶ ^m-Î-dn-bnÂ H-cp-¡m³ {i-an¡p-I. Cu a-lm-am-cn-¡m-e-¯v I-cp-¯p-ä k-ss¹ sN-bv-\p-Å I-¼-\n-IfmWv h-fÀ-¨ km-[y-am-¡nbXv.

dn-kv-Ip-IÄ e-Lq-I-cn-¡m-\p-Å h-gn-IÄ dn-bÂ F-tÌ-änÂ h³-tXm-XnÂ \n-t£-]w \-S-¯n-b I-¨-h-S-¡m-cm-Wv tI-c-f-¯nÂ I-gn-ª \m-ev hÀ-j-

TIPS FOR MANAGING BUSINESS

Hmtcm Np-h-Sp-h-bv-¸pw I-cp-X-temsS

Sow _nÂ-Unw-Kv sS-Iv-\n-¡v

jm-Pp tXm-a-kv

am-t\-Pnw-Kv U-b-d-Iv-äÀ, t]m-¸o-kv t_-_n sI-bÀ t{]m-U-Iv-äv-kv ss{]-h-äv en-an-ä-Uv

{]-Xo-£n-¡p-¶ sh-Ãp-hn-fn-IÄ, ap-s¶m-cp-¡-§Ä \-Ã-Xp t]m-se a-g s]-bv-Xm-epw A-Xv _n-kn-\-kn-\p h-en-b co-Xn-bnÂ sh-Ãp-hn-fn-bm-Ipw F-¶-Xv aq-¶v hÀ-jw ap³-]v tI-c-f-¯n-se kw-cw-`-IÀ a-\-knem-¡nb-Xm-Wv. {]-h-N-\m-Xo-X-am-b sh-Ãp-hn-fn-IÄ C-\n-bpw D-ïm-Ipw F-¶v I-cp-Xn th-Ww ap-t¶m-«p-Å Hm-tcm Np-h-Sp-shbv¸pw. A-Xm-Wv C-¯-cw km-l-N-cy-§-sf t\-cn-Sm-\p-Å B-Zy ]-Sn. h-cp-¶ km-l-N-cy-§-sf a-\-knem-¡n A-Xn-\p th-ïp-¶ am-ä-§Ä F-fp-¸-

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

\-½p-sS {]-Øm\-¯nÂ H-cp IpSpw-_m-´-co-£w kr-ãn-¡m-\m-hpsa-¦nÂ A-Xm-Wv G-ä-hpw h-en-b Bkv-Xn. am-t\-Pv-saâv Xo-cp-am-\-§Ä Sow A-tX AÀ-°¯nÂ s\-©n-teäp-¶-Xv, Xo-cp-am-\§Ä A-\m-bm-kw A-Xn-th-Kw \-S-¸m-¡p-¶-Xn-\pw k-lm-bn-¡pw.A-Xnth-K h-fÀ-¨ km-[y-am-¡m³ A-hÀ \-S-¯p-¶ ]-cn{i-a-§Ä-¡v ]-I-c-am-bn F-´m-Wv A-hÀ-¡v Iq-Sp-Xem-bn e-`n-¡p-I-sb-¶-Xpw hy-à-am-¡n-bn-cn-¡-Ww. A-Xm-b-Xv G ive and T ake F-¶ e-fn-X-am-b t]m-fn-kn-bm-W-Xv. So-aw-K-§Ä eo-U-sd ]n-Xr-k-am\-\m-bm-Wv Im-Wp-¶-Xv. A-Xp-sIm-ïv A-h-cp-sS lr-Z-bw Io-g-S-¡p-I F-¶-Xm-bn-cn-¡-Ww \n-§-fp-sS ap-{Zm-hm-Iyw.

{i-aw, ]Ww, Ø-ew F-¶n-h-b-sb-sb-Ãmw {]-tbm-P\-I-c-am-b co-Xn-bn-te-¡v am-än ]p-\xØm-]n-¡p-I. $ km-l-N-cyw B-h-iy-s¸-Sp-¶p-sï-¦nÂ am-{Xw _n-kn-\-kv ssk-kv sN-dp-Xm-¡p-¶-Xn-s\ ]-än B-tem-Nn-¡mw. A-t¸mÄ em-`-I-c-am-b co-Xn-bnÂ h-fÀ-¨-bp-ïm-¡m³ km-[n-¡pw. Iq-Sm-sX Im-tem-NnX-am-b am-ä-§Ä _n-kn-\-kv \-S-¯n-¸v co-Xn-bn-epw sIm-ïp-h-cn-I.

_n-kn-\-knÂ Rm-\n-t¸mÄ ap³-Xq-¡w \Â-Ip-¶-Xv H-cp kw-cw-`-I³ F-¶ \n-e-bnÂ C-t¸m-g-s¯ kml-N-cy-¯nÂ A-Xn-Po-h-\-¯n-\pw kp-Øn-c-X-bv¡pam-Wv Rm³ ap³-Xq-¡w \Â-Ip-¶-Xv. I-¼-\n-sb B-{i-bn-¡p-¶ c-ïm-bn-c-¯n-te-sd Po-h-\-¡mÀ-¡pw A-h-cp-sS Ip-Spw-_-§Ä-¡pw Xp-SÀ-¶pw \-Ã co-XnbnÂ ap-t¶m-«v t]m-Im-\m-I-Ww. Cu km-l-N-cyw H-cp kz-bw hn-i-I-e-\-¯n-\p-Å A-h-k-c-am-bm-Wv Rm³ Im-Wp-¶-Xv. A-Xym-h-iy-a-Ãm-¯ sN-e-hp-IÄ I-sï-¯n _n-kn-\-knÂ tIm-Ìv I-d-£³ \-S-¯pI-bpw sN-¿p-¶p. A-Xn-Po-h-\-am-Wv Hm-tcm Xo-cp-am\¯nsâbpw A-h-km-\ e-£yw.

_n-kn-\-knÂ \n-¶v BÀ-Ön-¨ em-`w ]p-\À-\nt£-]n-¨v hn-]peo-I-c-Ww \-S-¯pI-sb-¶-Xm-Wv an-I-¨ h-gn

Sow sI-«n-¸Sp-¡p-¶-sX§-s\

¯nÂ kzo-I-cn-¡p-I F-¶-Xv c-ïm-a-s¯ ]-Sn.

dn-kv-Ip-IÄ e-Lq-I-cn-¡m³ kzo-I-cn-¡p-¶ aq-¶v Im-cy-§Ä $ h-cp-am-\w e-`n-¡m-¯ F-Ãm ]-²-Xn-I-fpw A-h-km\n-¸n-¡p-I. A-Xm-Wv B-Zy-am-bn sN-t¿-ï-Xv. $ A-\m-h-iy-am-bn hn-\n-tbm-Kn-¡p-¶ k-a-bw, ]-cn-

A-X-Xp ta-J-e-I-fn-se {]-KÛcm-Wv I-¼-\n-s¡m-¸ap-Å-Xv. Hm-tcm Po-h-\-¡m-c-\pw H-cp kw-cw-`-I-sâ a-\-kp-ïm-I-Ww F-¶ B-i-b-am-Wv Rm³ ap-t¶m-«p sh-bv-¡p-¶-Xv. Hm-tcm hn-`m-K-¯n-te-bpw Po-h-\-¡mcp-sS Iq-«p-¯-chm-Zn-¯¯n-em-bncn-¡-Ww A-X-Xv Un-¸mÀ-«v-saâp-IÄ -{]-h-N-\m-Xo-X]p-tcm-K-Xn ssI-ham-b sh-Ãp-hn-fn cn-t¡-ï-Xv. kz-X-IÄ C-\n-bpw {´-am-b co-Xn-bnÂ kz-´-am-bn B-i D-ïm-Ipw F-¶v b-§Ä cq-]o I-cp-Xn th-Ww apI-cn-¡p-¶-Xn-\pw B-hn-jv-I-cn-¡pt¶m-«p-Å Hm-tcm ¶-Xn-\pw ]qÀ-W Np-h-Sp-shbv¸pw ]n-´p-W I-¼-\n \Â-Ip-¶p-ïv. an-I-¨ H-cp hÀ-¡v-IÄ-¨À D-ïm-¡p-I F-¶-Xm-Wv I-¼-\n-bp-sS H-cp e-£yw. hÀ-¡v {^w tlm-an-sâ Cu Im-e-L-«-¯nÂ A-Xnsâ km-[y-X-IÄ a-\-kn-em-¡n B co-Xn-bnÂ tPmen-IÄ {I-ao-I-cn-¡p-¶-Xn-s\ ]-än B-tem-N-\-bp-ïv, R-§-fp-sS ta-J-e-bnÂ A-¯-c-¯nÂ tPm-en amt\-Pv sN-¿p-¶-Xv A-{X F-fp-¸-a-sÃ-¦nÂ Iq-Sn.

MANAGING BUSINESS

_n-kn-\-kp-I-sf \-bn-¡m³ C-Xm H-cp \-b-tc-J

_nkn\knÂ thWw NSpeX _nkn\knse ap³KW\m{Iaw

_n-kn-\-knÂ C-t¸mÄ F-§-s\ Xo-cp-am-\-sa-Sp-¡mw

Cu AØncamb kmlNcy¯n epw \ne\n¶v t]mIp¶ Hcp _nkn \kmWtÃm t{Kmkdn _nkn\kv. A¯csamcp kmlNcy¯nÂ Hm¬sse³ kw_Ôamb _nkn \kv Imcy§Ä¡mWv ap³KW\. AtXmsSm¸w \nb{´W§Ä¡\p krXambn tÌmdpIÄ \S¯ns¡m ïpt]mIpIsb¶XpamWv asämcp {][m\Imcyw. skbvÂknse DbÀ¨ XmgvNIÄ¡\pkcn¨v kn Fkv A\nÂIpamÀ tÌm¡v {IaoIcn¡pIsb¶XmWv sshkv {]knUâv, asämcp shÃphnfn. AXXv dneb³kv dosäbvÂ kabs¯ \nb{´W§Ä¡v A\pkrXambn D]t`màmhn\v kpc£nXXzw Dd¸v hcp¯p¶ coXnbnÂ ssZ\wZn\ {]hÀ¯\§Ä \S¯ns¡mïpt]mIpIsb¶Xn\v Xs¶bmWv ap³KW\.

F-Ãmw A-\p-Iq-e-am-b km-l-N-cy-§-fnÂ t]m-epw Xo-cp-am-\-sa-Sp-¡Â sh-Ãp-hn-fn-bpÅ Im-cyw X-s¶-bm-Wv. F-¶mÂ km-lN-cy-§Ä A-Øn-c-hpw Xo-cp-am-\w D-S-\-Sn th-ïn h-cn-I-bpw, \-ap-¡v e-`n-¡p-¶ hn-h-c-§Ä A-{X Ir-Xy-X-bn-Ãm-¯-Xp-am-Ipt¼mÄ, AÂ-¸-sam-¶v B-g-¯nÂ Nn-´n-¨v Cu tNm-Zy-§Ä-¡v D-¯-cw I-sï-¯p¶-Xv D-Nn-X-am-bn-cn-¡pw. $ Cu km-l-N-cy-¯nÂ _n-kn-\-kn-\v kp-{]-[m-\-am-b-sX´v? a-t\m-Pv Fw ]n $ H-cp _n-kn-\-kv A-sÃ-¦nÂ t{]m-k-kv ssh-kv {]-kn-Uâv F-¶ \n-e-bnÂ C-t¸mÄ \-ap-¡v hn-«p-t]mlm-hÂ-kv C-´y en-an-ä-Uv bn-cn-¡p-¶-Xv F-´m-Wv? $ F-´m-Wv _nkn-\-kns\ C-t¸mÄ kzm-[o-\n-¡p-¶- LSI§Ä? C-Xn-s\m-¸w _n-kn-\-kv Xo-cp-am-\-§-sf-Sp-¡pw ap-¼p-Å NÀ-¨-I-fnÂ Iq-SpXÂ t]-sc ]-¦m-fn-I-fm-¡-Ww. Ip-Spw-_mw-K-§Ä, Sow, A-X-Xv cw-K-s¯ hn-Z-Kv-[À F-¶n-h-tcm-sS-Ãmw \nÀ-Wm-b-I Xo-cp-am-\-sa-Sp-¡pw ap-¼v XoÀ-¨-bm-bpw kw-km-cn¨n-cn-¡-Ww. CXv hy-Xy-kv-X ho-£-W-tIm-WnÂ \n-¶p-Å Im-cy-§Ä A-dn-bm³ k-lm-bn-¡pw. Xo-cp-am-\-sa-Sp-¡p-¶ {]-{In-b-bnÂ F-Ãm-h-cpw ]-¦m-fn-I-fm-Ip-t¼mÄ A-Xv \-S-¸m-¡-s¸-Sp-¶ L-«w h-cp-t¼mÄ Im-cy-§-sf Ip-dn-¨v Ir-Xy-am-b Nn-{Xw FÃm-hÀ-¡p-ap-ïm-Ipw. A-Xn-th-Kw Im-cy-§Ä am-dn-a-dn-bp-t¼mÄ \n-§Ä sXm-«p-ap-¼v F-Sp-¯ Xo-cp-am-\-§-fnÂ \n-¶v ]n³-hm-t§-ïn h-t¶-¡pw. sIm-Sp-¦m-äv B-ªp-ho-ip-t¼mÄ a-c-¨n-Ã-IÄ h-g-¡-t¯m-sS h-f-ªp-sIm-Sp-¡p-¶-Xv I-ïn-«n-tÃ? F-¶n-cp-¶m-epw B a-c-¯n-\v i-à-am-b th-cp-]-S-ew A-\n-hm-cyam-Wv. F-¦nÂ am-{X-ta I-S-]p-g-In ho-gm-sX ]n-Sn-¨p-\nÂ-¡m-\m-hq. A-Xp-t]m-se-bm-I-Ww kw-cw-`-I-cpw.

shÃphnfnIsf t\cnSmw \oïp\nÂ¡p¶ tcmK hym]\hpw AXnse Gä¡pd¨nepIfpw AXneqsS \S¸nÂ hcp¶ {]hÀ¯\ \nb{´W§fpamWv {] [m\ shÃphnfn. AtXmsSm¸w Xs¶ \½psS AwK§Ä¡v tcmKhym]\w DïmIm\pÅ km[yXbmWv cïmas¯ shÃphnfn. {]hÀ¯\ \nb{´W§Ä¡\pkcn¨v \½psS {]hÀ¯\§fpw {IaoIcn¡m\pÅ NSpeX \½Ä BÀÖn¡Ww. DZmlcW¯n\v sdtÌmdâpIfpw sNdp InS `£yhkvXp DÂ¸mZIcpsaÃmw Xs¶ hmSv-km¸v / t^m¬ HmÀUdpIÄ kzoIcn¡m\pw AXv hnXcWw sN¿m\papÅ kwhn[m\§Ä kzoIcn¨n«pïv. 'tlmw sUenhdn' kÀÆ km[mcWambn«pïv. AXpt]mse Xs¶ KqKvÄ t], t]]mÂ t]mepÅ Hm¬sse³ t]bv-saâv kwhn[m\§fpw. \nb{´W§Ä¡pw kmlNcy§Ä¡pw A\pkcn¨v \½psS _nkn\kns\ C¯c¯nÂ amänsbSp¡phm³ IgnbWw. PntbmamÀ«v Bcw`n¨Xnt\msSm¸w Xs¶ AXv F¯nt¨cm¯ DÄ\mS³ {Kma§fnÂ \n¶pw hmSv-km¸v/ t^m¬ hgnbpÅ tlmw sUenhdn t{]mÕmln¸n¡p¶pïv. cïm aXv \½psS Ìm^ns\ kpc£nXam¡pI F¶XmWv. R§Ä FÃm Ìm^v AwK§Ä¡pw Hcp tUmkv hmIv-kn³ \ÂIn Ignªp.

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{]hÀ¯\ \nb{´W§Ä ¡\pkcn¨v {]hÀ¯\§fpw {IaoIcn¡m \pÅ NSpeX BÀÖn¡Ww

dnkv-IpIÄ eLqIcn¡m³ _nkn\knÂ Hm¬sse³ skbvÂkv kwhn[m\w hym]Iam¡pI. FÃm tÌmdpIfnepw AXv F¯n¡pI. s]s«¶v amdnhcp¶ kmlNcy§Ä¡\pkcn¨v Xocpam\ saSp¡m\pw tÌm¡v {IaoIcn¡m \pw sNehpIÄ AX\pkcn¨v \n b{´n¡m\papÅ NSpeX SoanÂ Dïm¡nsbSp¡pI. hmIv-knt\j³ 100 iXam\w F¯n¡p¶XneqsS Ìm^pw IpSpw_mwK§fpw kpc£nXcmsW¶v Dd¸phcp¯pI.

Sow _nÂUnwKv sSIv-\n¡v R§fpsS Ìm^v AwK§fpw AhcpsS IpSpw_mwK§fpw tNÀ¶ hensbmcp IpSpw_amWv R§fptSXv. Ahsc kwc£n¡pI F¶Xmbncp¶p BZy]Sn. FÃmhÀ¡pw kuP\y hmIv-knt\j³ ]²Xn \S¸m¡n. thX\hpw B\pIqey§fpw Hcp L«¯nepw apS§msX Xs¶ apt¶m«v t]mIm\pw Ignªp. CsXÃmw Xs¶ R§fpsS Soansâ sI«pd¸v hÀ[n¸n¨p. aoänwKpIÄ am{XaÃ Sow Iq«mbvabpsS Iem]cn]mSnIÄ hsc hoUntbm tImfpIfneqsS \S¯n. Gähpw {]m[m\ambXv Hmtcm Un¸mÀ«v-saâv Xeh·mcpw AhchcpsS Sow AwK§fpambn \nc´cambn Hm¬sse³ hgn CS] gInbncp¶p F¶XmWv. Cu \S]SnIsfÃmw Soansâ am\knI B tcmKyw \ne\nÀ¯p¶Xn\pw DÕml`cnXamb Hcp Soans\ \ne \nÀ¯p¶Xn\pw klmbn¨p.

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

sh-Ãp-hn-fn-I-sf A-Xn-Po-hn-¡mw \-sÃm-cp kw-cw-`-I³ F-t¸m-gpw sh-Ãp-hn-fn-IÄ {]-Xo-£n-¨n-cn-¡Ww. A-Xn-\m-bn k-Ö-\m-bn-cn-¡p-I-bpw th-Ww. asäm-cp kp-{][m-\am-b Imcyw Cu km-l-N-cy-¯nÂ _n-kn-\-knsâ FÃm h-i-§fpw hn-iIe-\ hn-t[-b-am-¡Ww. C-XnÂ G-ä-hpw {]-[m-\w Iym-jv ^v-tfm-bm-Wv. Bhiy sN-e-hpw A\mhiy sN-e-hp-ap-ïv. C-Xv c-ïpw kw-cw-`-IÀ A-dn-ªn-cn-¡-Ww. C-§-s\ ]-d-bp-t¼mÄ G-Xv sN-e-hm-Wv Bhiyw, G-Xm-Wv A\m-hiyw F-¶p tXm-¶mw. Nn-e D-Zm-l-c-W-§-fn-eq-sS A-¡m-cyw Rm³ ]-d-bmw. {_m³-Uv _nÂUnw-Kn-\pw ss\-]p-Wy hn-I-k-\-¯n\pw km-t¦Xn-I an-I-hn\pw th-ïn-bpÅXpw Bhiy sN-e-hmbn ]-cn-K-Wn-¡-s¸-Sm-hp-¶-XmWv. Im-cy-§Ä km-[m-c-W \n-ebn-em-Ip-t¼mÄ C-¯-cw sN-e-hp-IÄ \-S-¯n-b-Xp-sIm-ïv sa-¨w In-«pw. F¶mÂ B-Uw-_-c ]qÀ-W-am-b Hm-^o-kv, Hgn-hm-¡m-hp¶ _n-kn-\k - v bm-{X-IÄ (ho-Un-tbm tIm-fn-eq-sS C-t¸mÄ Im-cy-§Ä \-S¯ - mw) Xp-S§ - n-bh - s - b-Ãmw A\mhiy sN-eh - n-\pÅ D-Zm-l-c-W-§-fm-Wv.

\-sÃm-cp kw-cw`-I³ F-t¸m-gpw sh-Ãp-hn-fn-IÄ {]-Xo-£n-¨n-cn-¡Ww. A-Xn-\m-bn k-Ö-\m-bn-cn-¡pI-bpw th-Ww

dn-kv-Iv Ip-d-bv-¡m-\p-Å h-gn-IÄ 1.

\n-§-fp-sS tIm-Ìv kv-{S-Iv-NÀ ]p-\x-{I-ao-I-cn¡p-I, DÂ-¸m-Z-\-£-a-X Iq-«p-I. 2. Un-Pn-äÂ {Sm³-kv-t^mÀ-ta-j³ km-[y-am-¡p-I. 3. ]p-Xn-b h-cp-am-\-amÀ-K-§Ä tX-Sp-I. C-Xv Hcp-]-t£ ]p-Xn-b D-]-t`m-àm-¡fnÂ-\n-¶mImw, ]p-Xn-b DÂ-¸-¶ Un-hn-j-\nÂ-\n-¶m-Imw. 4. \n-§-fp-sS So-an-s\ ]p-Xn-b tem-I-{I-a¯n-\v A-\p-kr-X-am-b hn-[w k-Ö-cm-¡p-I. sk-bvÂ-kv t^m-gv-kn-\v Hm¬-sse-\n-eq-sS Uo-ep-IÄ t¢m-kv sN-¿m-\p-Å ]-cn-io-e-\w \Â-Ip-I.

an-I-¨ So-an-s\ F-§-s\ sI-«n-¸-Sp-¡mw hÀ-¡v IÄ-¨À I-gn-ª H-cp hÀ-j-¯n-\n-sS G-sd am-dn. hy-àn-IÄ-¡n-S-bn-ep-Å _-Ô-hpw B-i-b-hn-\n-a-b-hpw shÀ-Nz-em-bn. ap³-s]-¶-t¯-¡mÄ Iq-Sp-XÂ kz-X{´-cm-bn Hm-tcm-cp-¯-cpw tPm-en sN-¿m-\pw Xp-S-§n. B-ßmÀ-¸-W-t¯m-sS tPm-en sN-¿p-¶ Poh-\-¡m-cpÅ {]Øm-\§Ä C-¡m-e-¯v Iq-Sp-XÂ I-cp-¯mÀ-Ön-¨p. Hm-tcm Po-h-\-¡m-c-\pw H-cp kw-cw-`-I-s\ t]m-se {]-hÀ-¯n-¡p-I-bpw H-cp kw-cw-`I³ A-Xn-\p-Å A-´-co-£w D-ïm-¡p-I-bpw sN-¿p-t¼m-gm-Wv {]-Øm-\w ]pXnb km-l-N-cy-§-fn-epw hn-P-b-I-c-am-Ip-¶-Xv.

MANAGING BUSINESS

C-t¸mÄ h-f-cm³ -Cu h-gn ]-co-£n-¡mw tIm-hn-Uv hym-]-\-hpw tem-¡v-Uu-Wp-sa-Ãmw _n-kn\-kp-I-sf km-c-am-bn _m-[n-¨n-«p-ïv. F-¶mÂ sh-Ãphn-fn-IÄ \n-d-ª Cu km-l-N-cy-¯nÂ H-fn-t¨m-«-a-Ã ]-cn-lm-cw. F-´p-{]-Xn-k-Ôn h-¶m-epw Po-hn-Xw apt¶m-«v t]m-b-tÃ a-Xn-bm-Iq. A-Xp-t]m-se X-s¶-bm -I-Ww kw-cw-`-I-\v _n-kn-\-kn-t\m-Sp-Å a-t\m-`m-hhpw. F-´p-X-s¶-bm-bm-epw _n-kn-\-kn-s\ ap-t¶m-«v sIm-ïp-t]m-hp-I X-s¶ th-Ww. A-Xn-\m-bn sN-e-hpIÄ Ip-d-bv-¡m-hp-¶-sX-Ãmw Ip-d-bv-¡-Ww. _n-kn\-kv h-fÀ-¨-bv-¡v th-ï ]p-Xn-b amÀ-K-§Ä tX-SWw. R-§-sf t]m-ep-Å _n-kn-\-kp-I-sf kw-_Ôn-¨n-S-t¯m-fw Hm¬-sse³ _n-kn-\-kv ssi-en-bpw ]-co-£n-¡mw. C-t¸mÄ D-]-t`m-àm-¡-fp-sS {I-bti-jn Ip-d-hm-Wv. F-¶mÂ A-hÀ-¡v sN-e-hn-Sm³ ]m-I-¯nÂ ]-Ww ssI-¿nÂ h-cp-t¼mÄ Kr-tlm-]-Ic-W cw-K-¯pw D-WÀ-hp-ïm-Ipw. P-\-§-fp-sS Po-hnXm-h-iy-§-fp-sS ap³-\n-c-bnÂ X-s¶ Kr-tlm-]-I-c-W §-fpw D-Å-Xv Cu ta-J-e-bv-¡v {]-Xo-£ ]-I-cp-¶ Im-cy-am-Wv.

sh-Ãp-hn-fn-I-fpw A-Xn-s\ a-dn-I-S-¡p-¶ co-Xn-bpw am-k-§Ä \o-fp-¶ tem-¡v-Uu¬ Im-e-¯v sh-dpw Zn-h-k-§Ä am-{X-am-Wv Kr-tlm-]-I-c-W tjm-dq-apIÄ-¡v Xp-d-¶v {]-hÀ-¯n-¡m³ A-\p-a-Xn e-`n-¨-Xv. tjm-dq-ap-IÄ \n-b-{´-Whn-t[-b-am-sb-¦n-epw Xp-d -¡m³ km-[n-¨mÂ am-{X-ta _n-kn-\-kn-s\ N-en-¸n-¨psIm-ïp-t]m-Im³ km-[n-¡q. C-\n tIm-hn-Uv X-cw-K§Ä h-¶m-ep-ïm-tb-¡m-hp-¶ tem-¡v-Uu-Wp-I

j-¯n-\n-sS B-td-gv ]p-Xn-b tjm-dq-ap-IÄ Xp-d-¶p. C-t¸mÄ ]n-«m-¸n-ÅnÂ G-P³-ko-kn-\v 50 tjm-dqap-I-fp-ïv. s\-K-äo-hv hmÀ-¯-IÄ-¡n-S-bnÂ H-cp t]m -kn-äo-hv "]-©v' sIm-Sp-¡m³ _n-kn-\-kn-se Cu ssi-en D-]-I-cn-¡pw. \-½Ä C-¡m-e-¯pw km-l-N-cy -§Ä ap-X-se-Sp-¯v h-f-cm³ t\m-¡n-bmÂ So-an-sâ B-ß-hn-izm-kw Iq-Spw. A-hÀ Iq-Sp-XÂ DuÀ-Ö-kze-cm-bn ap-¶nÂ \nÂ-¡pw.

dn-kv-Iv ssI-Im-cyw sN-¿p-¶-Xv ]o-äÀ t]mÄ ]n-«m-¸n-ÅnÂ am-t\-Pnw-Kv U-b-d-Iv-äÀ, ]n-«m-¸n-ÅnÂ G-P³-ko-kv

-fm-Wv C-t¸mÄ R-§-fp-sS G-ä-hpw h-en-b sh-Ãphn-fn. h-fÀ-¨-sb am-{Xw tI-{µo-I-cn-¡p-¶ _n-kn-\-kpIÄ C-t¸mÄ B-kq-{X-Ww sN-¿p-¶-Xv hn-Uv-Vn¯-am-Ipw. Cu Im-e-s¯ c-ïv hn-[-¯nÂ A-Xn-Pohn-¡mw. sN-e-hp-IÄ ]-c-am-h-[n Np-cp-¡n, aq-e-[-\ \n-t£-]-sa-Ãmw H-gn-hm-¡n, Cu {]-Xn-k-Ôn-bp-sS Np-gn-bnÂ Xm-gv-¶p-t]m-Im-sX ]n-Sn-¨p-\n-¶ ti-jw km-l-N-cyw A-\p-Iq-e-am-Ip-t¼mÄ ]qÀ-Æm-[n-Iw i-àn-tbm-sS cw-K-¯n-d-§mw. a-säm-cp h-gn C-t¸m-gpïm-bn-cn-¡p-¶ A-\p-Iq-e km-l-N-cy-§Ä ap-X-seSp-¯v {i-²m-]qÀ-Æw h-f-cp-I F-¶-Xm-Wv. R-§Ä Cu c-ïm-a-s¯ amÀ-K-am-Wv kzo-I-cn-¨n-cn-¡p-¶-Xv. C-t¸mÄ ]p-Xn-b tjm-dq-an-\p-Å kv-t]-kv H-s¡ Npcp-§n-b sN-e-hnÂ e-`n-¡m-\p-Å km-l-N-cy-ap-ïv. C-¯-cw L-S-I-§Ä ap-X-se-Sp-¯v I-gn-ª c-ïp-hÀ-

TIPS FOR MANAGING BUSINESS

shÀ-NzÂ tjm-¸nw-Kn-eq-sS D-]-t`m-àm-hn-s\ Iq-sS \nÀ-¯p-¶p _n-kn-\-kn-se ap³-K-W-\m-{I-aw tIm-hn-Un-\v ap-¼v ¹m³ sN-bv-X Im-cy-§-sfm-¶pw {]m-hÀ-¯n-I-am-¡m³ I-gn-bn-Ã F-¶-Xm-Wv Øn-Xn. F-¦n-epw tem-¡vUu¬ Im-e-¯v \nÀ-¯n-sh-¨ t{]m -P-Iv-äp-I-fp-am-bn ap-t¶m-«v t]m-hp-I-bm-Wv C-t¸mÄ. A-Xv ]qÀ-¯o-I-cn-¡p-I-bm-Wv C-t¸m-g-s¯ ap³K-W-\. G-ä-hpw ]p-Xp-Xm-bn tem-©v sN-bv-X DÂ-¸¶-§-fpw G-ä-hpw Iq-Sp-XÂ B-fp-IÄ B-h-iy-s¸Sp-¶ DÂ-¸-¶-§-fpw D-]-t`m-àm-¡-fn-se-¯n-¡m-\pw {i-an-¡p-¶p.

sh-Ãp-hn-fn-I-sf t\-cn-Smw {]-hr-¯n Zn-h-k-§-fn-ep-ïm-bn-cn-¡p-¶ Ip-d-hm-Wv C-t¸mÄ t\-cn-Sp-¶ G-ä-hpw h-en-b sh-Ãp-hn-fn. AXp-t]m-se {]-hÀ-¯-\ k-a-b-¯nÂ \n-b-{´-W-§Ä h-cp-¯n-b-Xpw h-en-b {]-Xn-k-Ôn kr-ãn-¡p-¶p. I-sï-bv³-saâv tkm-Wn-ep-Å H-cp tjm-dq-apw {]-hÀ¯n-¡m³ A-\p-a-Xn e-`n-¡p-¶n-Ã. C-Xv h-cp-am-\-s¯ Im-cy-am-bn _m-[n-¡p-¶p. Nn-e {_m³-Up-I-fp-sS DÂ-¸-¶-§Ä e-`n-¡m-\p-Å _p-²n-ap-«p-ap-ïv. A-\pa-Xn-bp-Å k-a-b-§-fnÂ ]-c-am-h-[n {]-hÀ-¯n-¨pw a-äp an-I-¨ DÂ-¸-¶-§Ä D-]-t`m-àm-¡-fn-se-¯n-¨pw {]-Xn-k-Ôn X-c-Ww sN-¿m-\p-Å {i-a-¯n-em-Wv.

HmK-Ìv 15 & 31, 2021

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_n-kn-\-kv dn-kv-Iv H-gn-hm-¡m³ H-cp h-gn-tb-bp-Åq, _n-kn-\-knÂ \n-¶v am-dn \nÂ-¡p-I. F-¶mÂ kw-cw`-IÀ-¡v A-Xv km-[n-¡n-Ã-tÃm. A-Xp-sIm-ïv dn-kvsI-Sp-¡p-I. AXn-s\ A-Xn-Po-hn¡p-I. F-s´-Ãmw -h-fÀ-¨-sb {]-Xn-k-Ôn-bp-ïmbm-epw ]-X-dm-sX am-{Xw tI-{µo-I\n-¶v A-Xn-s\ cn-¡p-¶ _n-kn-\A-Xn-Po-hn-¨v ap-t¶kp-IÄ C-t¸mÄ dp-sa-¶ i-à-am-b k-tµ-iw So-an-\pw B-kq-{X-Ww sN\-ap-s¡m-¸w \nÂ ¿p-¶-Xv hn-Uv-Vn-¡p-¶ k-s¹tb-gv-kv Xp-S-§n-b¯-amWv h-cn-te-¡pw F-¯n¡p-I.

Sow sI-«n-¸-Sp-¡m³ tem-¡v-Uu-Wp-I-sf Xp-SÀ-¶v tjm-dq-ap-IÄ A-S-ªpIn-S-¶p-sh-¦n-epw So-an-\v th-X-\w ap-S-¡-an-Ãm-sX \Â-In. tcm-K-_m-[-bp-ïm-b-hÀ-¡v A-[n-I k-lm-bhpw \Â-In. Po-h-\-¡m-cm-Wv G-Xv _n-kn-\-kn-sâ bpw \-s«-Ãv. {]-Xn-k-Ôn L-«-§-fnÂ A-hÀ-s¡m-¸w \mw \n-¶mÂ _n-kn-\-kv sh-Ãp-hn-fn-I-sf A-Xn-Pohn-¨v ap-t¶-dm³ A-hÀ \-ap-s¡m-¸w kÀ-hm-ß-\m Iq-sS \nÂ-¡pw.

shÀ-NzÂ tjm-¸nw-Kn-\v D-]-t`m-àm-¡Ä-¡v A-hk-c-sam-cp-¡p-¶-Xn-eq-sS h-en-b ap-t¶-äw D-ïm-¡m\m-Ip-¶p-ïv. tIm-hn-Uv km-l-N-cy-¯nÂ t\-cn-«v tjm-dq-ap-I-fn-se-¯n DÂ-¸-¶-§Ä hm-§m³ km-[n¡m-¯ D-]-t`m-àm-hn-\v A-tX ^o-enÂ Hm¬-sse\m-bn DÂ-¸-¶-§Ä sX-c-sª-Sp-¡m-\p-Å A-hk-cw shÀ-NzÂ tjm-¸nw-Kv \Â-Ip-¶p. ssa-Pn-bnÂ B-dp-am-kw ap-¼m-Wv shÀ-NzÂ tjm-¸nw-Kv Xp-S-§nb-Xv. D-]-t`m-àm-hn-\v ]p-Xn-b A-\p-`-hw k-½m -\n-¨v kz-bw A-]v-t{K-Uv sN-¿m-\p-Å {i-a-am-Wv ssa-Pn-bp-tS-Xv. F-Ãm Zn-h-k-hpw _n-kn-\-kv A-]v -tU-äv sN-¿p-I F-¶-Xm-Wv dn-kv-Iv t\-cn-Sm³ sN-¿p-¶ a-säm-cp Im-cyw.

Sow sI-«n-¸-Sp-¡m³

jm-Pn F sI

sN-bÀ-am³ & am-t\-Pnw-Kv U-b-d-Iv-äÀ, ssa Pn

dn-kv-Iv Ip-d-bv-¡m-\p-Å h-gn-IÄ C-¶-s¯ \n-e-bnÂ G-Xv dn-kv-Ipw A-`n-ap-Jo-I-cn¡m³ kz-bw k-Ö-am-bn-cn-¡-Ww. km-l-N-cy-§Ä¡-\p-k-cn-¨v ]p-Xn-b hnÂ-¸-\ X-{´-§Ä I-sï-¯nbmÂ am-{X-ta ap-t¶m-«v t]m-Im-\m-Iq. Hm¬-sse³ _n-kn-\-knÂ Iq-Sp-XÂ {i-² sN-ep-¯p-I-bm-Wv ssa-Pn sN-¿p-¶-Xv. sU-en-h-dn kv-]o-Uv hÀ-[n-¸n¡p-¶-Xn-eq-sS h-en-b kzo-Im-cy-X D-ïm-bn-«p-ïv.

hÀ-¡v IÄN-dnÂ H-cp-]m-Sv am-ä-§Ä D-ïm-km-l-N-cy-§Äbn-«p-ïv. Hm-tcm¡-\p-k-cn-¨v cp-¯-cp-sS-bpw I-gn-hp-IÄ ]p-Xn-b hnÂa-\-knem-¡n A¸-\ X-{´-§Ä h-sc ]-c-am-h-[n ]n-´p-W-bv-¡p-II-sï-¯n-bmÂ bpw A-Xn-eq-sS am-{X-ta ap-t¶m-«v h-f-cp-I-bpw t]m-Im-\m-Iq sN-¿p-I F-¶Xm-Wv ssa-Pnbp-sS co-Xn. G-Xv Po-h-\-¡m-c-\pw A-h-cp-sS B-i-b-§Ä A-h-X-cn-¸n-¡m-\p-Å kzm-X{´yw ssa-Pn \Â-Ip-¶p-ïv. One Team, One Dream F-¶ B-i-b-s¯ ap³-\nÀ-¯n-bm-Wv {]-hÀ-¯n-¨p h-cp-¶-Xv. Hm-tcm-cp-¯-sc-bpw A-h-cp-sS G-ä-hpw an-I-¨ {]-I-S-\w ]p-d-s¯-Sp-¡m-\p-Å A-h-k-cw I-¼-\n \Â-Ip-¶p.

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DbÀ¶phcp¶

bph _nkn\kv

kmcYnIÄ

-kn-\-knÂ C-t¸mÄ "bp-h-P-t\m-Õ-h' am-Wv. F-¡m-e-¯pw, _n-kn-\-knÂ am-{X-a-Ã a-sä-Ãm cw-K-¯pw, bp-h-X-e-ap-d D-Zn-¨ph-¶n-cp-¶p. F-¶mÂ C-t¸mÄ A-Xn-s\m-cp k-hnti-j-X-bp-ïv. Im-e-§-fm-bn \n-e-\nÂ-¡p-¶ _nkn-\-kp-I-sf, ]p-Xn-b Im-e-L-«-¯nÂ Iq-Sp-XÂ N-Sp-e-X-tbm-sS \-bn-¡m³ ap³-s]-¶-t¯-¡mÄ DuÀ-Ö-kz-e-X-tbm-sS bp-h-Xzw ap-t¶m-«v h-¶n-cn¡p-¶p. A-tXm-sSm-¸w sh-Ãp-hn-fn-IÄ-¡n-S-bn-se ]p-Xn-b A-h-k-c-§Ä I-sï-¯n Iq-Sp-XÂ \yq sP³ kw-cw-`-I-cpw D-bÀ-¶p-h-cp-¶p-ïv. ]-c-¼-cm-K-X _n-kn-\-kv co-Xn-I-sf h-I-ªp-amäp¶ ]p-Xn-b Im-gv-N-¸m-Sp-I-fm-Wv C-h-cp-tS-Xv. C-Xn\n-S-bnÂ hn-P-b-§Ä-s¡m-¸w ]-cm-P-b-§-sf-bpw A-hÀ-¡v ap-Jm-ap-Jw Im-tW-ïn-h-cp-¶p-ïv. hn-]Wn-bpw D-]-t`m-àm-hn-sâ XmÂ-¸-cy-§-fpw km-t¦Xn-I hn-Zy-I-fpw A-Xn-th-Kw am-dp-¶ Im-e-¯v, A-h-cp-sS A-Xn-Po-h-\ X-{´-sa-´m-Wv? hn-P-b,

Digital Marketing and Marketing Automation.

]-cm-P-b-§Ä A-h-sc ]Tn-¸n-¡p-¶-sX-s´-Ãmw? Cu tNm-Zy-§Ä-¡v C-t¸mÄ {]-k-àn-tb-sd-bm-Wv. Im-c-Ww C-h-sc D-äp t\m-¡p-¶, C-h-cnÂ \n-¶v {]-tNm-Z-\w tX-Sp-¶ a-ä-t\-Iw \-h-kw-cw-`-I-cp-ïv. [-\w Hm-W-\m-fnÂ bp-h _n-kn-\-kv km-c-Yn-I-fnte-¡v C-d-§ns¨-¶-Xpw A-Xp-sIm-ïv Iq-Sn-bm-Wv.

Cu-sbm-cp e-¡-¯nÂ H-Xp-§p¶n-Ã bp-h _n-kn-

\-kv km-c-Yn-I-fp-sS A-\p-`-h Nn-{X-§Ä. kw-Øm\-s¯ bp-h _n-kn-\-kv km-c-Yn-I-fp-sS hn-P-b I-Y-IÄ hn-h-cn-¡p-¶ T o p & E m e r g i n g Y o u n g B u s i n e s s L e a d e r s o f K e r a l a F-¶ Cw-¥o-jn-ep-Å ]p-kv-X-Iw [-\w D-S³ {]-kn-²o-I-cn-¡pw. C-XnÂ DÄ-s¡m-Ån-¨n-cn-¡p-¶ bp-h _n-kn-\-kv km-c-YnIÄ-¡v ]p-d-sa hy-Xy-kv-X ta-J-e-I-fn-se \n-c-h-[n t]À Iq-Sn ]p-kv-X-I-¯n-ep-ïm-Ipw. tIm-hn-Uv \n-b{´-W-§Ä aq-ew ]-e-sc-bpw t\-cnÂ _-Ô-s¸-Sm\m-Im-¯-Xn-\mÂ Cu e-¡-¯nÂ G-h-tc-bpw DÄs¸Sp-¯m³ km-[n-¨n-«n--Ã.

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Pm{K-X hn-P-b-¯n-\v \nÀ-WmbIw \-kv-\o³ P-lmw-KnÀ

F-Iv-kn-Iyq-«n-hv U-b-d-Iv-äÀ (s\-kv-äv {Kq-¸v), No-^v F-Iv-kn-Iyq-«n-hv Hm-^okÀ (s\-Ìv Un-Pn-äÂ), s\-Ìv Un-Pn-äÂ ss{]-h-äv en-an-ä-Uv

s\-kv-äv UnPn-äÂ $ F-bÀ-sse³-kv, _m-¦pIÄ, [-\-Im-cy-Øm]-\-§Ä, \nÀ-am-W I-¼-\n-IÄ Xp-S-§n sshhn-[y-amÀ-¶ kw-cw-`-I taJ-e-I-Ä-¡v B-h-iy-am-b tkm-^v-äv-sh-b-dp-IÄ \nÀ-an-¨p \Â-Ip-¶p $ C-´y-bv-¡v ]p-d-sa bpF-kv-F, bq-tdm-¸v, an-UvÂ Cu-Ìv, P-¸m³, ku-¯v Cu-Ìv G-jy, Hm-kv-t{S-en-b F-¶n-h-S§-fn-epw km-¶n-[yw

t\-«w: 2009 Â _n-Sp-_n tam-U-enÂ-\n-¶v _nSp-kn-bn-te-¡v _nkn\kv tam-UÂ am-äm³ Xocp-am-\n-¨-t¸mÄ I-Sp-¯ a-Õ-c-hpw hn-]-Wn-sb Ip-dn-¨p-Å Ip-d-ª A-dn-hpw {]-Xn-_-Ô-§-fmbn-cp-s¶-¦n-epw hn-P-b-I-c-am-bn ]qÀ-¯n-bm -¡m³ I-gn-ªp. Zn tkm-^v-äv sh-bÀ F³-Pn\o-b-dnw-Kv C³-Ìn-äyq-«nsâ a-Nyq-cn-än se-hÂ 5 Aw-Ko-Im-cw t\Sn. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: 2017 Â Hcp {]-ap-J H-C-Fw A-h-cp-sS ]-«n-I-bnÂ \n-¶v R-§-sf H-gn-hm-¡n. s\-Ìn-sâ km-t¦-Xn-I ssh-Z-Kv-[y-t¯m-Sp-Å sh-Ãp-hn-fn-bm-bm-Wv A-Xv tXm-¶n-b-Xv. F-¶mÂ ss{I-kn-kv am-t\-Pv-saâv C-\n-tjy-äo-hn-s\ Xp-SÀ-¶v R-§-fp-sS ]p-Xn-b t]mÀ-«v-t^m-fn-tbm-bnÂ A-hÀ B-Ir-ã-cm-hp-Ibpw ¢-bvân-s\ Xn-cn-¨p]n-Sn-¡p-I-bpw sN-bv-Xp. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: Ah[n Zn-h-k-§-fnÂ t]mepw _n-kn\-kv Imcy-¯nÂ AXo-h {i-²-]p-eÀ-¯Ww. sN-dn-sbmcp A-{i-² t]m-epw h-en-b {]-iv-\w kr-ãn-¡pw. Ir-Xy k-a-b-¯p-Å \-S-]-Sn-I-Ä h-en-b \-ãw H-gn-hm-¡pw. B-kq-{X-W-w sN-¿p-¶-XnÂ ho-gv-Nh-cp-¯n-bmÂ ]-cm-P-b-s¸-Spw. H-fnw-]n-Iv-kn-se Pnw-\m-Ìp-I-sf t]m-se N-Sp-e-am-bn-cn-¡m³ ]Tn¡-Ww. hn-\-bm-\zn-X-bm-bn-cn-¡p-I. F-{X A-\p -`-h k-¼-¯v D-sï-¦n-epw ]Tn-¡m³ ]p-Xp-Xm-bn F-t¸m-gpw D-ïm-Ipw.

So-an-sâ hnPbw am-Xyp ap-¯q-äv

am-t\-Pnw-Kv U-b-d-Iv-äÀ

-ap-¯q-äv an-\n ^n-\m³-kntb-g- kv v- en-an-ä-Uv $ km-[m-c-W-¡mÀ-¡v ssI¯m-§m-bn ]-Xn-äm-ïpI-fm-bn \n-e-\nÂ-¡p-¶ kzÀ-W¸-W-b hm-bv-]m -cw-K-s¯ F³-_n-F-^v-kn. C-t¸mÄ cm-Py-¯v 800 te-sd im-J-IÄ $ km-[m-c-W-¡mÀ-¡v ]-Ww B-h-iy-am-b k-a-b-¯v A-Xn-th-Kw e-`y-am-¡p-I F-¶-Xv e-£yw $ cm-Py-¯v F-¼m-Spw km-¶n[yw. kzÀ-W-¸-W-b-¯n-\v ]p-d-sa k-¼qÀ-W km-¼¯n-I tk-h-\-§Ä e-`y-am¡p-¶ h³ tÌm-¸v tjm¸m-bn am-dn-bn-cn-¡p-¶p

t\-«w: I-gn-ª c-ïp-hÀ-j-am-bn i-cm-i-cn 40 i-X-am-\w h-fÀ-¨ R-§Ä t\-Sp-¶p-ïv. C-¡me-¯n-\n-sS R-§-fp-sS td-änw-Kpw ]-e-h-«w sa-¨-s¸-«p. tImÀ _m-¦nw-Kv kw-hn-[m-\w \-hoI-cn-¨p. Un-Pn-ssä-tk-j-\pw \-S-¯n. F-¶mÂ C-Xn-s\-Ãm-¯n-\p-ap-]-cn-bm-bn t\-«-am-bn Rm³ I-cp-Xp-¶-Xv Cu hÀ-j-§Ä F-\n-¡v k-½m-\n-¨ A-dn-hp-I-fpw DÄ-¡m-gv-N-I-fp-am-Wv. Po-h-\¡mcp-sS-bpw So-aw-K-§-fp-sS-bpw hn-Im-c-hn-Nm-c-§Ä a-\-knem-¡m³ km-[n-¨p. ap-IÄ-X-«nÂ \n-¶v Xo-cp-am-\-sa-Sp-¯v \-S-¸m-¡p-¶ ssi-en-b-Ã R-§Ä ]n-´p-S-cp-¶-Xv. So-an-sâ ^o-Uv-_m-¡ns\ A-Sn-Øm-\-am-¡n-bm-Wv tKm-fp-I-fpw t{]m-PÎp-I-fp-sa-Ãmw \nÀ-W-bn-¡p-¶-Xv. I-¼-\n-bp-sS Hm-tcm im-J-bn-se-bpw D-tZym-K-ØÀ D-S-a-ØXm-a-t\m-`m-h-t¯m-sS tPm-en sN-¿p-¶-Xv sImïm-Wv h-f-cm³ km-[n-¡p-¶-Xv. s]m-Xp-hm-b e-£yw t\-Sm³ Sow H-ä-s¡-«m-bn, H-tc ho-£W-t¯m-sS, H-tc Zn-i-bn-te-¡v k-©-cn-¡p-¶p. A-Xp-sIm-ïv F-sâ hn-P-bw Rm-s\-sâ ap-¯q-äv an-\n So-an-\v k-aÀ-¸n-¡p-¶p. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: hnP-b-hpw Xn-cn-¨-Sn-bpw _n-kn-\-kn-sâ `m-K-am-Wv. H-cp \m-W-b-¯n-sâ C-cp-]p-d-§Ä t]m-se-bmW-Xv. ]-cm-P-b-§-fnÂ \n-¶v F-s´-Ãmw ] Tn-¡p-¶p-sh-¶pw B A-\p-`-h-§Ä `m-hn-bn-se {]-iv-\-§-sf-bpw {]-Xn-k-Ôn-I-sf-bpw ssI-Imcyw sN-¿m³ F-§-s\ D-]-tbm-Kn-¡p-¶p-sh-¶Xpam-Wv {]-[m-\w.

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

EMERGING YOUNG BUSINESS LEADERS

]cm-P-b-¯nepw A-h-k-c§Ä tPm¬-kv tPmÀ-Pv

No-^v Un-Pn-äÂ Hm-^o-kÀ

Pn-tbm-Pn-Xv ^n\m³-jyÂ kÀ-ho-kkv en-anäUv $ 1987 Â Øm-]n-X-am-bn. 450 te-sd Hm-^o-kp-I-fp-Å ap³\n-c C³-sh-Ìv-saâv kÀ-hok-kv I-¼-\n $ 2000 Â cm-Py-¯v B-Zy-am-bn CâÀ-s\-äv t{S-Unw-Kn-\v XpS-¡-an-«p. 2010 Â cm-Py-s¯ B-Zy-s¯ sam-ss_Â t{SUnw-Kv B-¸pw ]p-d-¯n-d-¡n $ 11.5 e-£w D-]-tbm-àm-¡fp-sS 56000 tIm-Sn cq-]-bp-sS B-kv-Xn I-¼-\n ssI-Imcyw sN-¿p-¶p $ F-Ãm tk-h-\-§-fpw e-`y-am¡m³ an-I-hmÀ-¶ Un-Pn-äÂ ¹m-äv-t^m-ap-IÄ

t\-«w: H-cp I-¼-\n h-f-cp-t¼mÄ A-Xn-\v I-cp¯p-ä ]n-´p-W \Â-Im-\p-Å sS-Iv-t\m-f-Pn-bpw th-Ww. aq-¶p-hÀ-jw ap-¼v, ]-¯p-e-£w C-S-]mSp-ImÀ F-¶ \m-gn-I-¡-Ãv I-¼-\n Xm-ïp-¶ A-h-k-c-¯nÂ R-§Ä I-Ì-aÀ dn-te-j³-jn-¸v am-t\-Pv-saâv (CRM) sa-¨-s¸-Sp-¯m³ Xo-cp-am -\n-¨p. HmÀ-K-ss\-tk-j³ AXv DÄ-s¡m-Åp-Ibpw hn-P-b-I-c-am-bn \-S-¸m-¡p-I-bpw sN-bv-Xp. C³-sh-Ìv-saâv ¹m-äv-t^m-am-b kv-amÀ-«vt^m-fntbm-kv A-h-X-cn-¸n-¨-Xm-Wv kp-{]-[m-\-am-b a-säm-cp Im-cyw. Pn-tbm-Pn-Xv ]mÀ-Sv-WÀ t]mÀ-«epw R-§Ä A-h-X-cn-¸n-¨p. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: Im-e-§-fm-bn Xp-S-cp-¶ t{]m-k-kp-I-sf am-än H-cp {]-Øm-\¯nÂ ]p-Xn-b sS-Iv-t\m-f-Pn Im-cy-§Ä \-S-¸m¡p-¶-Xn-\v sh-Ãp-hn-fn-IÄ t\-cn-tS-ïn h-cpw. am-ä-§-sf {]-Xn-tcm-[n-¡p-¶ H-cp sN-dn-b hn-`mKw F-hn-sS-bpw D-ïm-Ipw. A-h-sc-Iq-Sn hn-izmk-¯n-se-Sp-¡m³ km-[n-¨-Xp-sIm-ïv am-ä-§-sf F-Ãm-X-e-¯n-ep-ap-Å-hÀ kzo-I-cn-¨p. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: C-¶th-j³ \n-c-´-cw D-ïm-h-Ww. ]p-Xn-b {]-h-WX-I-sf Ip-dn-¨v \-ap-¡v [m-c-W-bp-ïm-bn-cn-¡Ww. Sow hÀ-¡n-sâ ^-e-am-Wv hn-P-bw. \-½p-sS tKm-fp-IÄ ZoÀ-L-Im-e-t¯-¡p-Å-Xpw kp-Øn-chp-am-bn-cn-¡-Ww.hy-Xy-kv-X-am-bn F-s´-¦n-epw sN-¿p-¶-Xn-\p-Å A-h-k-c-am-Wv ]-cm-P-bw. hn-Pb-t¯-¡mÄ Iq-Sp-XÂ ]Tn-¡m-\p-Å A-h-k-cw ]-cm-P-bw X-cp-¶p.

F-Ãmw i-cn-bm-hpw F-¶ hn-izm-kw I-cp-t¯-Ip¶p A-e³ I-®m-«v U-b-d-Iv-äÀ

Nn-¡p ^n-en-¸v U-b-d-Iv-äÀ

I-®m-«v A-cp¬ {Kq-¸v $ 1986 Â A-cp¬ tXm-a-kv I-®m-«m-Wv Øm-]-\w B-cw-`n-¨-Xv $ 2016 Â a-I-\m-b A-e³ I-®m-«pw A-cp¬ tXma-kn-sâ A-\-´-c-h³ Nn¡p a-«-bv-¡Â ^n-en-¸pw I-¼-\n-bp-sS t\-Xr-Xz¯n-se-¯n $ G-I-tZ-iw 100 tIm-Sn cq-] tStWm-h-dp-ïv

t\-«w: A-e³ Ip-ssh-än-epw Nn-¡p apw-ss_-bnepw tPm-en sN-bv-X A-\p-`-h k-¼-¯p-am-bm-Wv Ip-Spw-_ kw-cw-`-¯n-sâ `m-K-am-Ip-¶-Xv. H-¶-c hÀ-jw sIm-ïv km-l-N-cy-§Ä hn-e-bn-cp-¯n-b ti-jw B-£³ ¹m³ D-ïm-¡p-I-bpw Sow hÀ-¡v sIm-ïv A-Xv {]m-hÀ-¯n-I-am-¡p-I-bpw sN-bv-Xp. 2016 Â 12 {_m-©p-IÄ B-bn-cp-¶p D-ïm-bn-cp-¶-sX-¦nÂ C-¶v tI-c-f-¯n-\-I-¯pw ]p-d-¯p-am-bn 30 {_m-©p-IÄ D-ïv. 125 te-sd t]À-¡v sXm-gnÂ \Â-In. In-«p-¶ em-`-¯nÂ \n-s¶m-cp ]-¦v k-aq-l-¯n-\m-bn am-än-sh-¡p-I F-¶ \-b-¯n-sâ `m-K-am-bn, tIm-hn-Uv Im-e-¯v tPm-en C-Ãm-¯ Ip-Spw-_-§Ä-¡pw Hm¬-sse³ hn-Zym-`ym-k ku-I-cyw C-Ãm-¯ Ip-ªp-§Ä¡p-sa-Ãmw k-lm-bw F-¯n-¡m³ I-gn-ªp sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: B-£³ ¹m³ {]-Im-cw Un-Pn-äÂ _m-¦nw-Kv A-S-¡-ap-Å ]pXn-b ]-cn-jv-Im-c-§Ä sIm-ïp h-¶p. tIm-hn-Uv {]-Xn-k-Ôn-bp-ïm-¡n-bn-cp-¶p. ]p-Xn-b im-JIÄ Xp-d-¡m-\pw \n-e-hn-ep-Å-h tem-¡v Uu¬ Im-c-Ww {]-hÀ-¯n-¡m-\pw I-gn-bm-sX h-¶p. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: ]-cmP-b-¯nÂ \n-¶v ]mTw DÄ-s¡m-Åm³ \-½p-sS So-an-s\ Iq-Sn io-en-¸n-¡-Ww. 2018 ap-XÂ 2020 h-sc I-¼-\n-bp-sS F³-_n-F-^v-kn c-Pn-kv-t{Sj-\p th-ïn-bp-Å Hm-«-am-bn-cp-¶p. ]-e-X-h-W ]-cm-P-b-s¸-«p. F-¦n-epw ]n-·m-dm-sX {i-aw XpSÀ-¶p. F-Ãm i-cn-bm-hpw F-¶ D-d-¨ hn-izm-kam-Wv A-¶v ap-t¶m-«v \-bn-¨-Xv.

]-cn-lm-c-an-Ãm-¯ {]-iv-\-§-fn-Ã!

C\n A¡u>v XpS§mw \n§fpsS _m¦v kµÀin¡msX, \nanj§Ä¡pÅnÂ Xs¶

* \n_Ô\IÄ¡v hnt[bw

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

t\-«w: 1980 Â Xp-S-¡-an-s«-¦n-epw sN-dp-In-S bq-Wn-äm-bn {]-hÀ-¯n-¡p-I-bm-bn-cp-¶p. 2015Â tSm-Wn tSmw I-¼-\n-bp-sS km-c-Yyw G-säSp-¯-Xn-s\m-¸w B-[p-\n-I-h-Xv-I-c-W-¯n-\v Xp-S-¡-an-«p. F-¶mÂ Cu ta-J-e-bnÂ ]p-Xn-b tSm-Wn tSmw km-t¦-Xn-I hn-Zy-bpw b-{´-§-fpw \Â-Ip-¶ am-t\-Pnw-Kv U-b-d-Iv-äÀ Øm-]-\-§Ä C-sÃ-¶-Xv {]-Xn-k-Ôn kr-ãn-s¨¦n-epw A-Xv a-dn-I-S-¡m-\m-bn. C-¶v cm-Py-¯v X-s¶ \n-¡Â-þ-t{Imw t¹-änw-Kv \-S-¯p-¶ Øm-]-\§-fnÂ ap³-\n-c-bn-em-Wv skâv ta-co-kv. I-¼-\n-bp-sS t^-kv-_p-¡v t]-Pm-b www.facebook.com/smee.in Â -skâ v ta-co-kv 35000¯n-te-sd t^m-tfm-th-gv-kpw H-cp Z-i-e-£-¯nC-e-t{Îm-t¹-änw-Kv te-sd {Sm-^n-¡pw D-ïv. B³-Uv C-e-t{Îmsh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: I-¼-\n-bp-sS \-ho-Ic-W-¯n-\m-bn kz-bw ]-cn-lm-cw I-sï-¯p-¶-Xn-\m-bn t]m-fn-jnw-Kv hn-P-bw h-sc {i-an-¨p-sIm-ïn-cn-¡p-I F-¶ k-ao-]-\am-Wv ssI-s¡m-ï-Xv. an-I-¨ DÂ-¸-¶-§Ä kr-ãn$ 1980 Â Xp-S-¡w. ¡p-I F-¶ B-{K-l-hpw Sow hÀ-¡pw sh-Ãp-hn-fn-Isf C-e-t{Îm-t¹-änw-Kv A-Xn-Po-hn-¡m³ I-¼-\n-sb k-lm-bn-¨p. tk-h-\-§Ä \Â-Ip-¶p hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: -kw-cw-` -I-sc kw-_-Ôn-¨v {]-iv-\-§-fpw Xn-cn-¨-Sn-I-fpw F-t¸m$ ¢m-kn-Iv-þ-hn-tâ-Pv gp-ap-ïm-Ipw. F-¶mÂ G-sXm-cp {]-iv-\-¯n-\pw H-cp hm-l-\-§-fp-sS ]-cn-lm-c-amÀ-Kw D-ïm-Ipw. £-a-tbm-sS Ip-d-ª k-a\n-¡Â-þ-t{Imw b-¯nÂ A-Xv I-sï-¯p-¶-Xn-em-Wv hn-P-bw. {]-Xn-kt¹-änw-Kn-eq-sS Ôn L-«-§-fnÂ \n-§-fp-sS t_m-[y-¯n-\-\p-k-cn-¨v {i-t²-bÀ Xo-cp-am-\-sa-Sp-¡p-I. dn-kv-Iv F-¶-Xv kw-cw-`-¯n-s\m$ cm-Py-¯n-sâ F-Ãm ¸w X-s¶-bp-Å-Xm-Wv. H-cp sN-dn-b ]-cm-P-b-¯n-\v `m-K-§-fn-epw tkt]m-epw A-Xp-h-sc t\-Sn-b-sX-Ãmw C-Ãm-Xm-¡m³ h-\w F-¯n-¡p-¶p I-gn-bpw F-t¶mÀ-¡p-I. F-Ãm I-W-¡p-Iq-«-ep-I-tfm-sSbpw th-Ww dn-kv-Iv G-sä-Sp-¡m³.

-hn-P-b-hpw ]-cm-P-b-hpw ap-t¶-dm-\p-Å ]-S-hp-I-fm-¡p-I A-tim-Iv am-Wn FwUn & knCH

-CâÀ-t{Km ^pUv-kv & _n-h-tdPkv (In-¨³ {S-tj-gv-kv)

$ 2014 Â Xp-S-¡w $ ]m-bv-¡v sN-bv-X kp-K-ÔhyRvP\§-Ä, sd-Un äp Ip-¡v tN-cp-h-IÄ, t{_-¡v ^m-Ìv ]u-UÀ Xp-S-§n-b DÂ-¸-¶§Ä hn-]-Wn-bnÂ F-¯n-¡p¶p. $ Kp-W-ta-·-bn-epw ]m-bv-¡nw-Kn-epw {]o-an-bw K-W-¯n-ep-Å DÂ-¸-¶§Ä Xm-§m-hp-¶ hn-ebnÂ \Â-Im³ R-§Ä-¡v I-gn-bp-¶p $ hn-äp-h-c-hv G-I-tZ-iw 200 tIm-Sn-te-sd

S C H I M M E R Dettagli Per Passione

t\-«w: 500 te-sd Ip-Spw-_-§Ä-¡v D-]-Po-h-\amÀ-Kw \Â-Ip-¶p. ap-¯-Ñ³ kn hn tP-¡-_v Hcp hn-tÃ-Pv ap-gph³ kr-ãn-¨ {]-`m-hw I-ïm-Wv h-fÀ-¶Xv. ^n-\m³-kv s{]m-^-jWÂ F¶ \n-e-bnÂ-\n¶v F-^v-Fw-kn-Pn-bnte-¡pw amÀ-¡-änw-Kn-te-¡-pap-Å h-c-hv dn-kv-Iv ]n-Sn-¨-Xm-bn-cp¶-p. F-¶m-en-t¸mÄ, `m-hn-bnÂ F-s´m-s¡ sN-¿-Ww F-¶Xp kw-_-Ôn-¨v Ir-Xy-am-b Imgv-N-¸m-Sv cq-]o-I-cn-¡m-\mbn. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: ]-cm-P-bw hn-P-b-¯n-te-¡p-Å N-hn-«p-]-Sn-sb-¶v hm-bn-¨n«pïv. F¶-mÂ A-Xv t\-cn-«v A-\p-`-hn-¡m-sX H-cmÄ¡v A-Xn-sâ AÀ-°w i-cn-bm-b hn-[¯nÂ a-\-kn-em-hn-Ã. _n-kn-\-kv tam-UÂ {]mhÀ-¯n-I-am-¡p-t¼mÄ D-ïm-Ip¶- ]m-fn-¨-IÄ a-\-kn-em-¡m³ ]-cm-P-bw A-h-k-c-sam-cp-¡p¶p. A-Sp-¯ X-h-W \-S-¸n-em-¡p-t¼mÄ B sX-äv ]-äm-sX t\m-¡m-\m-hp¶-p-ïv. Xn-cn-¨-Sn-I-fnÂ Sow Aw-K-§-fp-sS-bpw Ip-Spw-_-¯n-sâ-bpw ]n´p-W e-`n-¡p-¶p-sh--¶XpamWv I-cp-¯m-Ip-¶Xv. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: \n-§Ä hn-P-bn-¨n-cn-¡p-I-bm-sW-¦nÂ ]p-©ncn-tbmsS A-`n-\-µ-\-§Ä G-äp-hm-§n sN-bv-X tPm-en Xp-S-cp-I. F-¶mÂ ]-cm-P-b-s¸-Sp-I-bmsW-¦nÂ A-Xn-Â \n-¶p-Å ]mTw DÄ-s¡m-ïv ]pXn-b ho-cy-t¯m-sS tPm-en Xp-S-cp-I.

N-Sp-e-X-bm-I-Ww \-½p-sS ap-J-ap-{Z A-£-bv sk-_m-kväy³ a-ä-¯nÂ knCH

M.O.D kn-Kv-t\-¨À Pq-hÂ-dn $ A-©v X-e-ap-d-I-fm-bn Pq-hÂ-dn _n-kn-\-kv cw-K-¯p-Å a-ä-¯nÂ Ip-Spw-_-¯nÂ \n-¶p-Å Un-ssk-\À Pq-hÂ-dn kw-cw-`w $ ImÂ-\q-äm-ïn-te-sdIm-e-am-bn Pq-hÂ-dn Unssk-\nw-Kv cw-K-¯p-Å {]-i-kv-X Pq-hÂ-dn Un-ssk-\À B-i sk_m-Ìy³ a-ä-¯n-en-sâ ssI-ap-{Z ]-Xn-ª lm³Uv-{Im-^v-ä-Uv Pq-hÂ-dnIÄ A-t§-b-äw I-Ì ssakv-Um-bn \Â-Ip-¶p

t\-«w: F-sâ A-½, B-i sk-_m-kväy³ a-ä-¯n-en-sâ tlm-_n-bpw ]n-¶o-Sv ]m-j-\p-am-bn am-dn-b Pq-hÂ-dn Un-ss\-knw-Kn-s\ H-cp _n-kn-\km-¡n cq-]m-´-c-s¸-Sp-¯n. A-Xv km-[y-am-b-Xv t\-«-am-Wv. Ip-Spw-_ _n-kn-\-km-bn-cp-¶ ]-c-¼cm-K-X Pq-hÂ-dn do-sä-bvÂ t^mÀ-am-än-s\ Unssk-\À Pq-hÂ-dn _q-«o-¡m-¡n am-än. A-§-s\ tI-c-f-¯n-se Un-ssk-\À Pq-hÂ-dn hn-¹-h¯n-\v X-s¶ Xp-S-¡-an-Sm³ km-[n-¨p. tI-c-f¯nÂ s¶m-cp 'Aspirational Brand' kr-ãn¡m³ km-[n-¨p. sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: Hm-tcm Zn-h-k-hpw Hm-tcm ]p-Xn-b sh-Ãp-hn-fn-I-fm-Wv. tIm-hn-Uv hym-]-\w \mw {]-Xo-£n-cp-¶-X-Ã-tÃm. A-t§b-äw ssU-\m-an-¡m-sbm-cp _n-kn-\-kv tam-UÂ cq-]o-I-cn-¡p-I F-¶-Xm-Wv C-¡m-e-¯v ap-t¶m-«v t]m-Im³ sN-t¿-ï Im-cyw. N-Sp-e-am-b {]-hÀ¯-\-ssi-en-bn-eq-sS-bm-Wv sh-Ãp-hn-fn-I-sf a-dnI-S-¡p-¶-Xv. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: A-t§-b-äw D-]-t`m-àr-tI-{µo-Ir-X-am-I-Ww F-Ãm _n-kn-\-kp-I-fpw. D-]-t`m-àm-hm-Wv F-¶pw i-cn F-¶-Xv X-s¶-bm-Wv B-]v-X-hmIyw. F-Ãm Zn-\-hpw Hm-tcm ]p-Xn-b Zn-\-am-Wv. ]p-Xn-b sh-Ãp-hn-fn-IÄ, ]p-Xn-b A-h-k-c-§Ä. C-h-tbm-sS-Ãmw A-t§-b-äw s]m-cp-¯-s¸-Sm-\pÅ I-gn-hv \-ap-¡v th-Ww. I-Ì-a-sd A-dn-ªv, A-hÀ-¡p th-ïn am-{X-am-bn th-Ww F-´pw sN-¿m³. www.dbfsindia.com

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¹m-\nw-Kv B-Wv ap-Jyw -A-tem-Iv tXm-a-kv t]mÄ am-t\-Pnw-Kv U-b-d-Iv-äÀ

sk-UmÀ do-sä-bvÂ ss{]-h-äv en-an-ä-Uv $ hn-hn-[ hym-]m-c ta-Je-I-fn-se km-¶n-[y-hpam-bn 2008 Â Xp-S-¡w. kq-¸À-amÀ-¡-äp-IÄ, hn-hn-[ DÂ-¸-¶-§-fp-sS Un-kv-{Sn-_yq-j³, ¢o³ F-\À-Pn, bq-«n-en-än DÂ-¸¶-§-fp-sS DÂ-¸m-Z-\w, Ib-äp-a-Xn Xp-S-§n hn-hn-[ ta-J-e-I-fnÂ {]-hÀ-¯n¡p-¶p $ A-©v kw-Øm-\-§-fnÂ km-¶n-[yw $ Ign-ª km-¼¯n-I hÀj-¯nÂ 130 tIm-Sn cq-]bn-te-sd hn-äp-h-c-hv

t\-«w: tem-I-¯n-se G-ä-hpw h-en-b ^À-Wn-¨À {_m³-Um-b sF-In-b-bp-am-bn hym-]m-c _-Ôw kr-ãn-¡m-\m-bn. C-Xn-eq-sS QmÀ-J-Þn-se 800 te-sd B-Zn-hm-kn I-c-Iu-i-e-¡mÀ-¡v t\-cn-«v tPm-en \Â-Im³ I-gn-bp-¶p. C-km-^v do-sä-bvÂ F-¶ t]-cv hn-P-b-I-c-am-bn sk-UmÀ do-sä-bvÂ F-¶v do {_m³-Uv sN-bv-Xp. am-t\-Pnw-Kv U-b-dIv-äÀ B-bn Np-a-X-e-tb-sä-Sp-¯ 2019þ20 Â I-¼\n-bp-sS G-ä-hpw D-bÀ-¶ hn-äp-h-c-hm-b 197 tIm-Sn cq-]-bn-se-¯n-¡m-\m-bn. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: 2020þ21 Â tIm-hn-Uv hym-]-\-s¯ Xp-SÀ-¶v h-cp-am-\w 40 i-X-am-\-am-bn Ip-d-ª-Xv Im-jv ^v-tfm h-Ãm-sX Ip-d-bm³ C-S-bm-¡n. Xp-S-¡-an-« G-Xm-\pw t{]m-PÎp-IÄ D-t±-in-¨ t]m-se hn-P-b-¯n-se-¯n-bn-Ã. C-Xv h-en-b km-¼-¯n-I `m-cw D-ïm-¡p-I-bpw sN-bv-Xp. I-S-sa-¶ \n-e-bnÂ ^-ïv ti-J-cn-¨v km-¼-¯n-I {]-Xn-k-Ôn X-c-Ww sN-bv-Xp. k-a-{Kam-b _n-kn-\-kv Xp-SÀ-¨m ]-²-Xn D-ïm-¡p-I-bpw ko-\n-bÀ am-t\-Pv-saâv ]-Xn-hm-bn ao-änw-Kv \-S-¯n F-Ãm Im-cy-§-fpw NÀ-¨ sN-bv-Xv B-h-iy-am-b \-S-]-Sn-IÄ ssI-s¡m-Åp-I-bpw sN-bv-Xp. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: kq£v-a-am-b ¹m-\nw-Kn-\v _-Z-en-sÃ-¶v sX-äp-I-fnÂ \n-¶v R-§Ä a-\-kn-em-¡n. F-s´-¦n-epw kp-{][m-\-am-b Xo-cp-am-\-sa-Sp-¡p-¶-Xn-\p ap-¼v k-a-bsa-Sp-¯v B ]-²-Xn-sb Ip-dn-¨v i-cn-bm-bn ¹m³ sN-¿p-I-bpw tUm-Iyp-sa-tâ-j³ \-S-¯p-I-bpw th-Ww.

-Xn-cn-¨-Sn-I-fm-Wv ap-t¶-dm-\p-Å DuÀ-Pw c-Rv-Pn-¯v X-fn-bm-S-¯v sN-bÀ-am³ & am-t\-Pnw-Kv U-b-d-Iv-äÀ

B-Iv-kn-kv sh-t©z-gv-kv ss{]-h-äv en-an-ä-Uv $ 2011 Â Xp-S-¡w. t{]m -P-Iv-äv am-t\-Pv-saâv I¬kÄ-«³-kn tk-h-\-§Ä \Â-Ip-¶p $ \nÀ-am-W-ta-J-e-bp-am-bn _-Ô-s¸-« 14 X-cw I¬kÄ-«³-kn tk-h-\-§Ä \Â-Ip-¶p-ïv $ Su¬-jn-¸v, sIm-ta-gvkyÂ, A-¸mÀ-«v-saâv, dn-tkmÀ-«v-kv, C³-U-kv-{SnbÂ _nÂ-Unw-Kv ap-X-emb-h-bp-am-bn _-Ô-s¸-«v {]-hÀ-¯-\w

t\-«w: Su¬-jn-¸p-am-bn _-Ô-s¸-« tk-h-\-§fnÂ Ip-d-ª k-a-bw sIm-ïp X-s¶ {]m-hoWy-hpw km-¶n-[y-hpw sX-fn-bn-¡m-\m-bn. _mwK-fqÀ A-S-¡-ap-Å sa-t{Sm \-K-c-§-fnÂ t]m-epw t{]m-P-Îp-IÄ sN-¿m-³ A-h-k-cw e-`n-¡p-¶p. hn-hn-[ I¬-kÄ-«³kn tk-h-\-§Ä H-cp Ip-S-¡o-gnÂ e-`y-am-¡m³ I-gn-ªp. cm-Pym-´-c X-e-¯nÂ an-I-hp-Å I-¼-\n-IÄ a-Õ-cn-¡p-¶ hn-tZ-i hn-]-Wn-bnÂ t]m-epw km-¶-n-[yw D-d-¸n¡m³ I-gn-ªp. sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: Hm-tcm {]-Xn-kÔn-bn-epw DÄ-s¡m-tÅ-ï ]mT-§-fp-ïm-Ipw. \-ap-¡v In-«p-¶ Xn-cn-¨-Sn-I-fpw C-¯-c-¯nÂ ap-t¶-dm³ {]-tbm-P-\-s¸-Sp-¯mw. Hm-tcm B-fpI-fp-sS-bpw D-t±-iy-§-sf Ip-dn-¨v [m-c-W C-¡me-¯n-\n-S-bnÂ D-ïm-bn-«p-ïv. A-Xp-sIm-ïv Hm-tcm-cp-¯À-¡pw A-\p-k-cn-¨v {]-hÀ-¯n-¡m³ I-gn-bp-¶p. hn-P-b-¯n-s\m-¸w ]-cm-P-b-hpw D-ïm-Ip-sa-¶ Xn-cn-¨-dn-hp-sï-¦nÂ {]-iv\-an-Ã. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: C-t¸m-gpw ]Tn-¨p-sIm-ïn-cn-¡p-I-bm-Wv. Hm-tcm ]-cm-P-b-¯nÂ \n-¶pw hn-P-b-¯nÂ \n-¶pw -] T-n-¡m-\p-ïv. Hm-tcm ta-J-e-I-fn-ep-ap-Å ]-gp-XpIÄ F-s´m-s¡-sb-¶pw A-Xv F-§-s\ A-S bv-¡-Ww F-¶pw C-t¸m-gpw ]Tn-¨p sIm-ïn-cn¡p-I-bm-Wv.

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am-t\-Pnw-Kv U-b-d-Iv-äÀ (CâÀ-\m-j-WÂ Hm-]-td-j³-kv)

-a-e-_mÀ tKm-Ä-Uv & U-b-a-ïv-kv $ ]-¯p cm-Py-§-fn-em-bn 260 tÌm-dp-I-fp-Å temI-s¯ G-ä-hpw h-en-b U-b-a-ïv, Pq-hÂ-dn do-säbvÂ irw-J-e-I-fn-sem-¶v $ 1993 Â Xp-S-§n-b Øm]-\w Pq-hÂ-dn do-sä-bvÂ, B-`-cW \nÀ-am-Ww, tlmÄ-sk-bvÂ bq-Wn-äpIÄ, Un-ssk³ skâdp-IÄ Xp-S-§n ssh-hn[y-amÀ-¶ ta-J-e-I-fnÂ {]-hÀ-¯n-¡p-¶p $ 4.51 i-X-tIm-Sn tUm-fÀ hn-äp-h-c-hv

t\-«w: tlmÄ-sk-bvÂ ku-I-cy-hpw \nÀ-am-W im-e-I-fp-a-S-¡w B-tKm-f-X-e-¯nÂ {]-hÀ¯-\w hym-]n-¸n-¡m³ I-gn-ªp. I-gn-ª 12 hÀ-j-¯n-\n-S-bnÂ sh-Ãp-hn-fn-IÄ A-Xn-Po-hn-¨v am-ä-§Ä D-Ä-s¡m-ïv _n-kn-\-kv sI-«n-¸-Sp-¡m\m-bn k-aq-l-¯n-se AÀ-l-cm-b-hÀ-¡v tk-h-\hp-am-bn kn-F-kv-BÀ {]-hÀ-¯-\-§-fnÂ hym-]r-X-cm-Im\pw I-gn-ªp. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: 2006em-Wv an-UvÂ Cu-ÌnÂ B-Zy-am-bn H-cp tjm-dqw Xp-d¡p-¶-Xv. Zp-_m-bv AÂ Iz-ssk-kn-em-bn-cp-¶p A-Xv. F-¶mÂ {]-Xo-£n-¨-Xp t]m-se \-S-¶n-Ã. tjm-¸v A-S-¨p ]q-«n tIm-gn-t¡m-t«-¡v a-S-§msa-¶v A-`n-{]-am-b-ap-bÀ-¶p. F-¶mÂ hn-«p-sImSp-¡m³ jw-emÂ H-cp-¡-am-bn-cp-¶n-Ã. A-Sp-¯ A-©p hÀ-jw F-´m-Wv ]-cm-P-b-¯n-\v Im-c-Wsa-¶v kq-£v-a-am-bn ]Tn-¡p-I-bpw ta-J-e-bnÂ Iq-Sp-XÂ hn-Úm-\w D-ïm-¡p-I-bpw sN-bv-Xp. ]n-Xm-hv Fw ]n A-l-½-Zn-sâ D-]-tZ-i-§Ä Iq-Sn-bm-b-t¸mÄ A-Xv hn-P-b-am-bn. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: hn-P-b-hpw ]-cm-P-b-hpw Po-hn-X-¯n-sâ `m-Kam-Wv. ssh-Im-cn-I-X _n-kn-\-kv X-{´-§-sf `-cn-¡m³ C-S-\Â-I-cp-Xv. Hm-tcm {]-Xn-k-Ônsb-bpw A-h-k-c-am-bn Im-Wp-¶-Xn-eq-sS h-f-cm\p-Å km-l-N-cy-ap-ïm-Ipw.

]-d-¡p-I, ]-«w t]m-se t\-«w: a-g-sh-Å kw-`-c-W co-Xn-sb X-s¶ am-än-a-dn-¡m³ A-Izm-ÌmÀ bp-]n-hn-kn a-g-¸m-¯nIÄ-¡v km-[n-¨p. a-g s]-¿pw Im-e-t¯m-fw Cu DÂ-¸-¶-¯n-\v {]-k-àn-bp-ïv. a-g-sh-Å kw-`c-W-¯n-\m-Wv R-§Ä G-sd {]m-[m-\yw \Â-Ip¶-Xv. a-g-¸m-¯n-I-fp-sS hn-]-Wn-bnÂ B-Zy-s¯, ko-tPm s]m-¶qÀ tPm-kv G-ä-hpw an-I-¨ DÂ-¸-¶w F-¶ \n-e-bnÂ {_m³s{]m-ss{]-äÀ Unw-Kv \-S-¯m³ km-[n-¨p. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: Po-hn-Xw Xp-e-\m-h-Ø-bp-sS I-fn-bm-Wv. A-Izm ÌmÀ H-cp ]-«w F-{X kp-µ-c-am-sW-¦n-epw A-Xv $ ]n-hn-kn ss]-¸v-kv & ^n-änw-Kv-kv B-Im-i-¯v D-bÀ-¶v ]m-dm³ k-´p-en-Xcw-K-¯v ]-Xn-äm-ïp-I-fp-sS ]m-cam-bn-cn-¡-Ww. Im-än-s\ A-Xn-Po-hn-¡m¼-cy-ap-Å s]m-¶qÀ {Kq-¸nÂ \p-Å I-cp-¯pw th-Ww. km-l-N-cy-§Ä \n-¶p-Å-Xm-Wv A-Izm-ÌmÀ {]-Xn-Iq-e-am-Ip-t¼mÄ {]-Xo-£ \-in-¨v X-fÀ-¶p-t]m-Im-dp-ïv ]-e-cpw. A-§-s\$ 2015Â Xr-iqÀ B-Øm-\-am-bn bp-Å k-µÀ-`-¯nÂ ]-«-¯n-sâ ]-d-¡Â B-cw-`n-¨ A-Izm-ÌmÀ cm-Py-s¯ co-Xn-bnÂ \n-¶v {]-tNm-Z-\w DÄ-s¡mB-Zy-s¯ tIm-dp-tK-ä-Uv UnÅmw. hn-P-bn-¡-W-sa-¶v ITn-\-am-bn ssk³ bp-]n-hn-kn a-g-¸m-¯n B-{K-ln-¡p-¶p-sh-¦nÂ B-Im-iw t]m(sd-bv³ K-«À) \nÀ-am-Xm-¡-fm-Wv. epw A-hÀ-¡v ap-¶nÂ A-Xn-c-Ã. sh-Ãp-hnC-¶v hn-`n-¶ cq-]-¯n-epw hn-hn-[ fn-IÄ Iq-Sp-t¼mÄ I-cp-¯À am-{X-am-Ipw h-ep-¸-¯n-ep-ap-Å a-g-¸m-¯n-IÄ A-Xn-s\ A-Xn-Po-hn-¡p-I. Nn-e-t¸mÄ hn-]-Wn-bn-se-¯n-¡p-¶p ]-«w ]-d-¯p-¶-bmÄ G-ä-hpw an-I-¨ {]-I$ a-g-¸m-¯n-¡v 10 hÀ-j-s¯ S-\w ]p-d-s¯-Sp-¯m-epw ]-«w hm-\nÂ hm-dân \Â-Ip-¶ G-I {_m³-Uv D-b-sc s]m-§-W-sa-¶n-Ã. B Zn-h-kw $ a-g-s¡m-bv-¯v cw-K-¯v hn-¹-h\-½p-tS-X-sÃ-¶v am-{Xw I-cp-Xp-I. I-c-am-b sS-Iv-t\m-f-Pn A-h-X-cnF-´p-sIm-ïv D-b-sc t]m-Im³ ]-än-bn¸n-¨-hÀ sÃ-¶v hn-i-I-e-\w sN-bv-Xv A-Sp-¯ Zn-h-kw ho-ïpw ]-cn-{i-an-¡p-I. www.supernovafoods.com

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HmK-Ìv 15 & 31, 2021

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t\-«w: B-Zy-am-bn -km-cn-bnÂ ]-¯p \n-d-§-f-nÂ Z¼Xn-I-fpsS t]mÀ-s{Sbv-äv s\bv-sX-Sp-¯v N-cn-{Xw kr-ãn¨v Un-Pn-äÂ ta-J-e-bn-se km-¶n-[yw hym-]-I-am-¡n. hm-«v-kv B-¸v h-gn Hm-¬-sse³ tjm-¸nw-Kv Xp-S-§n. sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: tIm-hn-Uv Im-e-¯v Hm-hÀ ]À-t¨-knw-Kv B-bncp-¶p h-en-b sh-Ãp-hn-fn-bm-b-Xv. A-Sp-¯p h-cm-\n-cn-¡p-¶ I-eym-W-þ -D-Õ-h ko-k¬ ap-¶nÂ¡ïv h³-tXm-XnÂ ]À-t¨-kv \-S-¯n. F-¶mÂ tIm-hn-Uv Im-e-¯v X-s¶ A-ta-cn-¡-bnÂ F-Iv-kn-_n-j-\p-IÄ kw-L-Sn-¸n-¡p-I-bpw hm-«v-kv-B-¸v t]m-ep-Å ao-Un-b-I-fn-eq-sS Hm¬sse³ hnÂ-¸-\-bpw \-S-¯n. tkmjyÂ ao-Un-b {]-tam-j-\p-I-fpw Cu {]-Xn-k-Ôn- a-dn-I-S-¡m³ k-lm-b-Ic-am-bn.. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: ]-IÀ-¨-hym-[n-bp-sS k-a-b-¯v _n-kn-\-kv sN-¿p-I F-fp-¸-a-Ã. ]p-Xn-b kv-InÂ ]Tn-s¨Sp-¡p-I-bpw A-Xv {]-tbm-K-¯nÂ h-cp-¯p-I-bpw sN-¿p-I. tkm-jyÂ ao-Un-b-sb ^-e-{]-Z-am-bn D-]-tbm-Kn¡p-I. H-cn-¡-epw ]n-´n-cn-b-cp-Xv.

Sn-b \oÂ I-cn-¡-tÈ-cn ^u-ïÀ & Un-ssk-\À

-Sn & Fw kn-tá-¨À $ 2015 Â Xp-S-¡w $ {]-[m-\-am-bpw ss{_-UÂ h-kv-{X-§-fn-Â {i-². A-tXm-sSm-¸w kv-{XoI-fp-sS ]mÀ-«n sh-bÀ, Ku¬, I-ïw-]-d-dn, C³tUm ^yq-j³ KmÀ-aâv-kv F-¶n-h-bpw H-cp-¡p-¶p $ \q-en-g ap-XÂ sk-an s{]-jy-kv tÌm¬ hsc Hm-tcm sN-dp-Im-cy-§-fnepw ]p-eÀ-¯p-¶ {i-² tI-c-f-¯n-se ss{_-UÂ h-kv-{X hn-]-Wn-bnÂ ]p-Xn-b s_-©v-amÀ-¡v X-s¶ kr-ãn-¨p

XSk-§-fnÂ ]-X-d-cpXv, a-dn-IS-¶v ap-t¶dpI-

Xp-d-¶ a-\-tkm-sS ]Tn-¡m³ X-¿m-dm-hp-I

t\-«w: ku-¯v C-´y-bn-se an-I-¨ Un-ssk\À-¡p-Å knw-Kv-_n ^m-j³ A-hmÀ-Uv t\-Sm³ I-gn-ªp. Iq-Sm-sX \n-c-h-[n sk-en{_n-än-I-fp-sS hn-hm-l-¯n-\v h-kv-{X-§Ä H-cp¡p-I-bpw sN-bv-Xp. `m-h-\, km-{µ tXm-a-kv, `m-a, sF-eo-\& _m-ep hÀ-Ko-kv, tPm-kv sI am-Wn-bp-sS a-IÄ {]n-b-¦ amWn, td-¨Â am-Wn, Bâ-Wn s]-s] & A-\o-j Xp-S-§n-bhÀ A-XnÂ -s]-Sp-¶p. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: Cu kw-cw`-¯n-\v ss\-]p-Wy-ap-Å hn-iz-kv-X-cm-b sXm-gnem-fn-I-sf B-h-iy-ap-ïm-bn-cp-¶p, F-¶mÂ H-cp kv{- Xo-sb-¶ \n-eb - nÂ _w-Km-fnÂ \n-¶pw H-Unj-bnÂ \n-¶p-sam-s¡-bp-Å C-¯c - w sXm-gn-emfn-Is - f \n-b-an-¡m³ `-b-am-bn-cp-¶p. F-¶mÂ C-t¸m-Ä A¯-c-¯n-ep-Å {]-iv-\-§-fn-Ã. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: ]-cm-P-b-¯n-\pw aq-ey-ap-ïv. \n-§Ä-¡v kz-bw A-dn-bm-\pw ]Tn-¡m-\p-ap-Å A-h-k-cw A-Xv \Â-Ip-¶p. ]p-\À-hn-Nn-´-\-¯n-\pw _n-kn-\-kv sa-¨-s¸-Sp-¯m³ ]p-Xn-b h-gn-IÄ tX-Sp-hm-\pw A-Xv {]m-]v-X-am-¡p-¶p. k-a-Imen-I hn-h-c§Ä A-dn-ªn-cn¡Ww. F-¶mÂ B-cp-sSbpw ]-cm-P-bw B-{K-ln-¡-cp-Xv. \n-§Ä-¡v sN-¿mhp-¶-Xn-sâ ]-c-am-h-[n sN-¿p-I F-¶-Xm-IWw e-£yw. Iq-«m-bv-a-bm-Wv G-sXm-cp kw-cw-`-¯nsâbpw hnPbw.

t\-«w: hn-P-b-I-c-am-bn ]qÀ-¯o-I-cn-¨ t{]m-P-Iväp-I-fnÂ k-´p-ã-cm-b D-]t- `m-àm-¡f - m-Wv R-§fp-sS t\-«w. A-hc - psS ]p©n-cnbpw \Ã hm-¡p-Ifp-amWv ]-Ic - w sh-¡m-\m-Im-¯ Aw-Ko-Im-cw. sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: {S-Uo-j-WÂ ^À-Wn-¨À \nÀ-am-Xm-¡Ä F-¶-XnÂ \n-¶pw Un-ssk³ lu-kv F-¶ \n-e-bn-te-¡p-Å am-äw sh-Ãp-hn-fn-IÄ \n-d-ª-Xm-bn-cp-¶p. sIm-¨n-bnse s{]m-U-£³ bq-Wn-än-ep-ïm-b Xo-]n-Sn--¯w h-en-b sh-Ãp-hn-fn-bm-bn-cp-¶p. hÀ-¡v-tjm-¸pw b-{´-km-a-{Kn-I-fpw A-kw-kv-Ir-X-h-kv-Xp-¡fpw DÂ-¸-¶-§-fpw DÄs-¸-sS A-Xp-h-sc-bp-Å A-[zm-\-sa-Ãmw ]m-gm-bn-t¸m-b k-µÀ-`w. h-en-b t{]m-PÎ - p-IÄ ]qÀ-¯o-Ic - n-t¡-ïX - p-ÅX - n-\mÂ ^m-Îd - n ]p-\c - m-cw-`n-t¡-ïX - v A-Xym-hi - y-am-bn-cp¶p. Xp-SÀ-¶v s{]m-U£ - ³ `m-Kn-I-am-bn Xr-iq-cnse bq-Wn-än-te-¡v `mKn-I-ambn am-äp-I-bpw sIm¨n-bnÂ H-cm-gv-N-¡p-ÅnÂ ho-ïpw DÂ-¸m-Z-\w Xp-S-§p-I-bpw Bdv am-k-¯n\-Iw C-c«n-tbm-fw h-en-¸-ap-Å ^mÎ-dn H-cp-¡m\pw km-[n¨p. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: Hm-tcm A-\p-`-h-§-fnÂ \n-¶pw ]Tn-¨ ]mT-§fm-Wv h-fÀ-¨-bv-¡v B-[m-cw. Xp-d-¶ a-\-tkm-sS {]-iv-\-§-sf k-ao-]n-¡p-I. hy-Xy-kv-X-§-fm-b km-l-N-cy-§-fn-eq-sS I-S-¶p t]m-Ip-t¼mÄ Adn-hv e-`n-¡p-¶-Xn-s\m-¸w Xo-cp-am-\-sa-Sp-¡m\p-Å {]m-]v-Xn-bpw D-ïm-Ip-¶p.

\n-an-jv tPm¬ Nn-d-t½Â a¦p-Snb³

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$ Xn-cp-h-\-´-]p-c-¯v G-ItZ-iw 20mw \q-äm-ïn-sâ a-[y-¯n-em-Wv Ip-ªn¸m-ep Nn-d-t½Â a¦p-Sn b³, t]mÄ Bâv k¬-kv F-¶ t]-cnÂ Øm-]-\w Xp-S-§p-¶-Xv $ 1972 Â Fw sI tPm¬ sIm-¨n-bn-te-¡v _n-kn\-kv hn-]p-eo-I-cn-¡p-I-bpw 2012 Â \n-an-jv tPm¬ Øm-]-\w G-sä-Sp-¯v sse-^v C³-kv-s]-tbÀ-Uv t]cnÂ Un-ssk³ lukm-bn am-än-sb-Sp-¡p-Ibpw sN-bvXp

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[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

EMERGING YOUNG BUSINESS LEADERS

]p-Xn-b e-£y-§Ä-¡m-bn {]-hÀ-¯n-¨p-sIm-ïn-cn-¡p-I

Xn-cn-¨S- n-IÄ sX-äpXn-cp-¯m-\p-Å A-hk - c- w A-\p Sn sN-dn-bm³ am-t\-Pnw-Kv U-b-d-Iv-äÀ

F-«p-X-d-bnÂ {Kq-¸v $ [-\-Im-cy tk-h-\ ta-J-ebnÂ 2001 ap-XÂ {]-hÀ¯n-¨p h-cp-¶ Øm-]-\w. kzÀ-W-¸-W-b hm-bv-] \Â-In-s¡m-ïm-bn-cp-¶p Xp-S-¡w. ]n-¶o-Sv Nn-«n _n-kn-\-kn-te-¡v I-S-¶p. $ F-«p-X-d-bnÂ ^n-\m³kv, F-«p-X-d-bnÂ Nn-äv-kvss{]-h-äv en-an-ä-Uv, F-«pX-d-bnÂ \n-[n en-an-ä-Uv F-¶o Øm-]-\-§-fm-Wv C-t¸mÄ {Kq-¸n-\p Io-gnep-Å-Xv. 10 im-J-I-fp-Å {Kq-¸n-\p Io-gnÂ A-dp-]Xn-te-sd Po-h-\-¡m-cp-ïv

t\-«w: Øm-]-\-s¯ _m-¦n-X-c [-\-Im-cy Øm]-\-sa-¶(F³-_n-F-^v-kn) \n-e-bn-te-¡v h-fÀ¯m-\m-b-Xv. C-tXm-sS Iq-Sp-XÂ tk-h-\-§Ä P-\-§Ä-¡v \Â-Im³ I-gn-bp-¶p. Xn-cn-¨-Sn-IÄ X-c-Ww sN-bv-X-Xv: ]-cm-P-b-§Ä ]-e-t¸m-gpw A-\n-hm-cy-am-Wv. ]-e-cpw ]-cm-P-bs¯ Aw-Ko-I-cn-¡m³ ss[-cy-s¸-Sp-¶n-Ã. A-Xv Aw-Ko-I-cn-¡p-I F-¶-Xm-Wv {]-[m-\w. kz-bw hn-e-bn-cp-¯m-\pw sX-äp-]-än-b-Xv F-hn-sS-sb-¶v I-sï-¯n Xn-cp-¯m-\p-ap-Å A-h-k-c-am-W-Xv. C-¯-c-¯nÂ sX-äp-I-sf hn-i-I-e-\w sN¿m-\pw a-äp-Å-h-cp-sS D-]-tZ-i-§Ä tIÄ-¡m-\pw k-¶-²-\m-Wv Rm³. {]-Xn-k-Ôn-I-sf F-§-s\ ssI-Im-cyw sN-¿-W-sa-¶-Xp kw-_-Ôn-¨ B-ib-§Ä e-`n-¡m³ hn-hn-[ ]-cn-io-e-\ ]-cn-]m-SnI-fnÂ ]-s¦-Sp-¡p-¶p. hy-àn F-¶ \n-e-bn-epw _n-kn-\-kn-epw hn-izm-ky-X-bv-¡m-Wv G-sd {]m[m-\yw \Â-Ip-¶-Xv. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: Im-cy-am-bn ]T-\w \-S-¯m-sX H-cp _n-kn-\-kpw sN-¿-cp-Xv. kz-]v-\w Im-Wp-¶-Xv tam-iw Im-cy-aÃ. ssI-h-cn-¡m-sa-¶v tXm-¶n-¡p-¶ e-£yw ap-¶nÂ sh-¡p-I. A-XnÂ {i-² tI-{µo-I-cn¡p-I. ]-cn-{i-an-¡p-I-bm-sW-¦nÂ H-cp e-£yhpw t\-Sm-\m-hm-¯-X-Ã. k-t´m-j-¯n-\v ]-I-cw sh-¡m³ a-säm-¶p-an-Ã. hn-P-b-¯n-te-¡v \-bn¡m³ k-t´m-j-¯n-\m-Ipw.

kn Fw ^-kÂ d-lv-am³

^u-ïÀ & am-t\-Pnw-Kv U-b-d-Iv-äÀ

-{KnÂ B³ NnÂ $ sIm-¨n-bnÂ Xp-S-¡w Ip-dn-¨v A-Xn-th-K-¯nÂ h-f-cp-¶ sdtÌm I-s^ irw-J-e. C-ýbn-se sa-t{Sm \-K-c-§-fn-epw bp-sI, bp-F-kv-F, ku-Zn A-td-_y Xp-S-§n-b cm-Py-§fn-epw DS³ Bcw-`n-¡m-\p-Å H-cp-¡-¯n-emWv $ Cý-bn-se ^p-Uv _n-kn \-kv {^m-ss©-kn cwK-¯v G-ähpw ap³-]-ń-bnÂ- \nÂ¡p-¶ ^p-Uv {_m³Uv $ tI-c-f-¯n-se Ggmas¯ {^m-ss©-kn B-e-¸p-g-bnÂ. 100 i-X-am-\w {^-jv, Izm-fnän, ssl-Po-\n-Iv, l-emÂ F-¶n-h A-Sn-Øm-\-X-Xzam-¡n {]-hÀ-¯n-¡p-¶p

t\-«w: Ikv-ä-ta-gvkv kzo-I-cn-¡p-t¼m-gm-Wv b-YmÀ-° t\-«w D-ïm-Ip-¶-Xv. {KnÂ B³ Nn-Ãn-\v P-\-§Ä-¡n-S-bnÂ kzo-Im-cy-X t\-Sm\m-bn. {]-hÀ-¯-\ an-I-hn-\v an-I-¨ {^m-ss©kn A-hmÀ-Upw an-I-¨ _mÀ-_n-Iyp A-hmÀUpw In-«n. {^m-ss©-kn D-S-a-bv-¡v \-Ã em-`w e-`n-¡p-¶ X-c-¯nÂ {^m-ss©-kn kn-Ìw sIm-ïph-cm³ I-gn-ªp. P-\-§-sf kw-_-Ôn¨n-S-t¯m-fw ssl-Po³ A-hmÀ-Uv In-«n-b Øm]-\w F-¶ \n-e-bnÂ hr-¯n-bp-Å `-£-Ww e-`n-¡p-I-bpw sN-¿p-¶p. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: ]-cm-P-bw hn-P-b-¯n-te-¡p-Å h-gn-bm-Wv. Xp-S-¡-¯nÂ ¹m-\nw-Kn-em-bn-cn-¡pw sX-äv h-cn-I. A-Xv ]Tn-¨v Xn-cp-¯m-\m-Ipw. Ìm-^v A-td-©v-saâv Xp-S§n-b Im-cy-§-fn-se-Ãmw {i-²m-]qÀ-hw {]-hÀ¯n-¨n-sÃ-¦nÂ Xn-cn-¨-Sn t\-cn-Smw. tIm-kv-äv I¬-t{Sm-fnw-Kpw kq-£n-t¡-ï Im-cy-amWv. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: F-{X D-b-c-¯n-se-¯n-bm-epw ]qÀ-W-am-b hn-Pbw t\-Sn F-¶p Nn-´n-¡-cp-Xv. ho-ïpw ap-t¶dm³ B Nn-´ X-S-k-am-Wv. ]p-Xn-b e-£y-§Ä ap-¶nÂ sh-¡-Ww. A-Xn-\m-bn {]-hÀ-¯n-¡Ww. P-\-§-fp-sS k-lm-b-am-Wv _n-kn-\-kn-s\ h-fÀ-¯p-¶-Xv. F-{X h-fÀ-¶m-epw hn-\-bw ssIhn-S-cp-Xv. ]-cm-P-b-§-sf ]Tn-¡m-\p-Å A-hk-cw F-¶ \n-e-bnÂ am-{Xw I-ïmÂ a-Xn.

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HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

{]-Xn-k-Ôn-I-fnÂ XpW-bmbXv \n-Ý-b-ZmÀ-Vyw hn-jv-Wp hn-P-b³

F-Iv-kn-Iyq-«n-hv U-b-d-Iv-äÀ

hn Pn kn _o-\ $ hn-P-b³ ]n-Å F-¶ kwcw-`-I³ 1988 em-Wv _nkn-\-knÂ ]n-Xm-hn-sâ ]m-X ]n-´p-SÀ-¶v hn Pn kn _o-\ F-¶ t]-cnÂ lmÀ-Uvsh-bÀ tjm-¸n-\v Xp-S-¡-an-Sp-¶-Xv $ Z-£n-tW-´y-bn-se B-Zy ssSÂ-kv tjm-dqap-I-fn-sem-¶m-b ssSÂ Un-kv-t¹ skâÀ Im-bwIp-f-¯v Xp-d-¶p $ 2007em-Wv a-I³ hn-jv-Wp hn-P-b³ _n-kn\-kn-te-¡v I-S-¡p-¶-Xv

t\-«w: I¼\n-bpsS h-fÀ-¨ th-K-¯n-em-¡m³ hn-jv-Wp hn-P-b-\v km-[n-¨p. B-e-¡p-f-s¯ dq-^nw-Kv hn-`m-Kw 50,000 N-Xp-c-{i-b-Sn-bm-¡n hÀ-[n-¸n-¨p. 2012 Â dq-^nw-Kv s{]m-ss^-enw-Kv bq-Wn-äv B-cw-`n-¨-Xv a-säm-cp t\-«-am-bn. 2014 Bb-tXm-sS I-¼-\n-bp-sS h-cp-am-\w 100 tIm-Sn-bnse-¯n-¡p-¶-Xn-epw hn-jv-Wp- hn-P-b³ h-en-b ]-¦ph-ln-¨p. tIm-«-b-s¯ I-ªn-¡p-gn-bn-epw a-e-¸p-d-¯pw dq-^nw-Kv Un-hn-j-\p-I-fpw ]p-\eq-cnÂ hn-Pn-kn _o-\-bp-sS im-J-bpw Xp-d-¶p {]-hÀ-¯-\w hym-]n-¸n-¨p. ImÀ-jn-I D-]-I-c-W§Ä ap-XÂ shÀ-«n-¡Â KmÀ-U³ h-sc DÂ-¸mZn-¸n-¡p-¶ A-{Kn-]mÂ F-¶ {_m³-Uv hn Pn kn _o-\ hn-]-Wn-bnÂ F-¯n-¨p. Xn-cn-¨-Sn-IÄ X-c-Ww sN-bv-X-Xv: t\m-«v ]n³-hen-¡Â, Pn-F-kv-Sn \-S-¸m-¡p-¶-Xp-am-bn _-Ôs¸-« B-i-b-¡p-g-¸-§Ä, Xp-SÀ-¨-bm-bn h-¶ {]-f-b-§Ä, KÄ-^v cm-Py-§-fn-se am-µyw aq-eap-ïm-b sXm-gnÂ \-ãw Xp-S-§n _n-kn-\-kn-\v sh-Ãp-hn-fn-bp-bÀ-¯n-b \n-c-h-[n Im-cy-§Ä \nÀam-W ta-J-e-sb {]-Xn-k-Ôn-bn-em-¡n-b-t¸m-gpw {i-²m-]qÀ-h-am-b Np-h-Sp-sh-¸p-I-fn-eq-sS A-h a-dn-I-S-¡m-\m-bn. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: sh-Ãp-hn-fn-I-fnÂ ip-`m-]v-Xn hn-izm-kw {]-I-Sn-¸n¡p-I-bpw \n-Ý-b-ZmÀ-Vy-t¯m-sS {]-hÀ-¯n¡p-I-bpw th-W-sa-¶m-Wv ]Tn-¨ ]mTw.

\n§-fn- ep-Å hn-izm-kw ssI-hn-Sm-Xn-cn-¡p-I, hnP-bw A-cn-In-se¯pw j-co-^v -ap-l-½-Zv

sN-bÀ-am³& am-t\-Pnw-Kv U-b-d-Iv-äÀ

Iyq-_ -k v - v CâÀ\m-j-WÂ {Kq-¸v $ 2011 Â J-¯-dn-em-Wv Iyq_v-kv CâÀ-\m-j-WÂ {Kq-¸n-sâ ]n-d-hn. ]n-¶o-Sv C-´y, bp-F-C F-¶n-hn-S§-fn-te-¡v hym-]n-¸n-¨p $ jn-¸nw-Kv, tem-Pn-Ìn-Iv-kv I¬-kv-{S-£³, kn-hnÂ F³-Pn-\o-b-dnw-Kv, BÀ¡n-sS-Iv-N-dÂ kÀ-ho-kkv, ^p-Uv C-d-¡p-a-Xn -I-b-äp-a-Xn, P-\-dÂ t{S-Unw-Kv, {Sm³-kv-t] mÀ-t«-j³, F-^v-Fw-kn-Pn am-t\-Pv-saâv Xp-S-§nb ta-J-e-I-fnÂ {]-hÀ-¯n¡p-¶p

t\-«w: {Kq-¸n-\v Io-gn-ep-Å Hm-tcm Øm-]-\-¯nse-bpw Po-h-\-¡m-cm-Wv G-Xv t\-«-¯n-\pw Ah-Im-in-IÄ. Np-cp-§n-b Im-ew sIm-ïv X-s¶ sIm-¨n-bn-se th-K-¯nÂ h-f-cp-¶ tem-Pn-ÌnIv-kv I-¼-\n-I-fn-sem-¶m-bn am-dm³ Iyq-_v-kv CâÀ-\m-j-WÂ tem-Pn-Ìn-Iv-kn-\v I-gn-ªp. Xn-cn-¨-Sn-IÄ X-c-Ww sN-bv-X-Xv: Xp-S-¡-¯nÂ an-¡ ÌmÀ-«-¸p-I-sf-bpw t]m-se G-sd I-ã-s¸-«p. _n-kn-\-kv hn-P-bw F-¶ H-tc-sbm-cp e-£y-hpam-bm-Wv Rm³ {]-hÀ-¯n-¨-Xv. ]-cm-P-bw F-¶-Xv Im-gv-N-¸m-Sn-sâ am-{Xw {]-iv-\-am-Wv. Hm-tcm ]-cm-Pb-hpw \n-§-fp-sS Hm-]v-j-\p-IÄ am-äm-\pw ]p-Xn-b Zn-i kzo-I-cn-¡m-\p-ap-Å A-h-k-c-am-Wv. F-s´-¦nepw B-bn-¯o-cm-\p-Å B-{K-lw hÀ-[n-¸n-¡p-Ibm-Wv ]-cm-P-b-§Ä b-YmÀ-°-¯nÂ sN-¿p-I. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: H-cn-¡epw \n-§-fnÂ X-s¶-bp-Å hn-izm-kw D-t]-£n -¡-cp-Xv. F-´p sN-¿p-¶p, F-t¸mÄ sN-¿p-¶p F -¶-Xn-\v {]-k-àn-bn-Ã, ITn-\m-[zm-\w hn-P-b-¯nse-¯n-¡pw. F-t¸m-gpw Im-cy-§Ä e-fn-X-am-bn I-ïv sh-dp-sX-bn-cn-¡m-\m-hn-Ã, B-h-iyw t\-SW-sa-¦nÂ {]-hÀ-¯n-t¨ a-Xn-bm-Iq. \n-c-´-cam-b ITn-\m-[zm-\-¯n-eq-sS-bpw \n-Ý-b-ZmÀ-Vy-¯n-eqsS-bpw, {]-Xn-k-Ôn-I-sf X-c-Ww sN-¿m-\m-Ipw.

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HmK-Ìv 15 & 31, 2021

EMERGING YOUNG BUSINESS LEADERS

sP-bv-k¬ sP-bnw-kv ]mÀ-Sv-WÀ

-`-h-\w A-eq-an-\n-bw t{]m-U-Iv-äv-kv $ A-eq-a-n-\n-bw BÀ-¡nsS-Iv-N-dÂ kn-Ìw-kv, ^À-Wn-¨-dp-IÄ F-¶n-hbp-sS DÂ-¸m-Z-\-hp-am-bn 2015 Â Xp-S-¡w $ ho-Sp-I-fp-sS Câo-cn-b -dn-\v B-h-iy-am-b Aeqan-\n-bw DÂ-¸-¶-§Ä ]qÀ-W-am-bpw I-Ì-ssa-kv sN-bv-Xv \Â-Ip-¶p $ tI-c-f-¯n-sâ hn-hn-[ `m-K-§-fn-em-bn 9 tjm-dqap-IÄ $ \m-ep hÀ-j-¯n-\n-sS 1500 te-sd D-]-t`m-àm¡Ä

\-ho-I-c-Ww Ønc-am-bn Xp-ScpI

B ]mTw F-¶pw h-gn-hn-f-¡v

t\-«w: I-gn-ª sh-Å-s¸m-¡-t¯m-sS R-§fp-sS DÂ-¸-¶-§-fp-sS Kp-W-ta-· ]-e-cpw Xn-cn¨-dn-ªp. ]n-¶o-Sv sh-Å-s¸m-¡-ap-ïm-b `m-K§-fnÂ Iq-Sp-XÂ t{]m-P-Iv-äp-IÄ sN-¿m³ I-gn-ªp. A-eq-an-\n-bw tlmw Câo-cn-bÀ/BÀ¡n-sS-Iv-N-dÂ DÂ-¸-¶-§-fp-sS C-ta-Pv am-än-sbSp-¡m-\pw ]-cn-Øn-Xn ku-lrZw ]p-eÀ-¯p-¶ Xpw G-sd-¡m-ew \n-e-\nÂ-¡p-¶-Xp-am-b A-eq -an-\n-bw DÂ-¸-¶-§-sf Ip-dn-¨v A-h-t_m-[w kr-ãn-¡m-\pw I-gn-ªp. ^À-Wn-¨À am-\p-^m -Iv-N-dÀ A-tkm-kn-tb-j-sâ C-¶-th-äo-hv ^À -Wn-¨À A-hmÀ-Uv e-`n-¨p. B-tKm-f hn-]-Wn-bnte-¡v {]-th-in-¡m-\pw Iq-Sp-XÂ t]À-¡v tPmen-bpw D-]-Po-h-\-amÀ-K-hpw \Â-Im-\pw I-gn-ªp. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: hn-]-Wnsb-bpw A-Xn-\v A-\p-tbm-Py-am-b DÂ-¸-¶§-sf-bpw a-\-knem-¡p-I F-¶-Xm-bn-cp-¶p sh-Ãp-hn-fn. do-sä-bvÂ tjm-¸p-IÄ Xp-d-¡p-I F-¶-Xv h-en-b sh-Ãp-hn-fn-bm-Wv. F-¶mÂ A-Xv ]-e-t¸m-gpw A-Xym-h-iy-hp-am-Wv. h-en-b B-kq-{X-Ww \-S-¯n sh-Ãp-hn-fn-IÄ t\-cn-Sm\m-bn. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: an-I-s¨m-cp So-an-s\ sI-«n-¸-Sp-¯mÂ \n-§-fp-sS ZuÀ-_-ey-s¯ A-h-cp-sS {]-I-S-\w sIm-ïv a-dn-I-S-¡m-\m-Ipw. DÂ-¸-¶-§Ä Øn-c-am-bn sa-¨-s¸-Sp-¯n-s¡m-ïn-cn-¡p-I.

t\-«w: R-§-fp-tS-Xv H-cp Ip-Spw-_ _n-kn-\km-Wv. ]Tn-¨ am-t\-Pv-saâv ]mT-§-fnÂ \n-¶v hy-Xy-kv-X-am-bn Xn-I-¨pw {]m-tbm-Kn-I-am-b _n-kn-\-kv ]mT-§Ä ]Tn-¡m³ km-[n-¨-Xv Ip-Spw-_ _n-kn-\-kn-te-¡v h-¶-Xn-\v ti-jam-Wv. _n-kn-\-kn-\v H-cp am-\p-jn-I aq-eyap-ïv. F-sâ ]n-Xm-hv, tPm-bv Fw hÀ-Ko-kv, a-ïpw-]mÂ FâÀ-ss{]-k-kv Øm-]n-¨ Imew ap-XÂ D-bÀ-¯n-¸n-Sn-¡p-¶-Xv A-Xm-Wv. A-Xp-sIm-ïv H-s¡-bm-Wv Un-kv-{Sn-_yq-j³ cw-K-¯v R-§Ä-¡v h-f-cm-\m-Ip-¶-Xpw. R-§Ä ]p-Xn-b Nn-e {_m³-Up-IÄ Iq-Sn C-t¸mÄ Iq-«n-t¨À-¯n-«p-ïv. A-Xnsem-¶v Xr-iqÀ Pn-Ã-bn-se H-cp tX³ IÀj-I-sâ `m-c-Xv l-Wn F-¶ {_m³-Um-Wv. ip²amb \mS³ tX³, \ym-b-hn-e-bnÂ D-]-t`m-àm-¡Ä-¡v F-¯n-¡m³ km-[n-¡p-¶XnÂ kw-Xr-]v-Xn-bp-ïv. hnfs¡® tIcfw, Xangv-\mSv kwØm\§fnÂ amÀ¡änwKv \S¯p¶Xpw Fsse^v tkm¸v kq¸À tÌm¡nÌmbXpsams¡ ASp¯ Ime¯v kwXr]vXn \ÂInb Imcy§fmWv. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: ]n-Xm-hv ]-d-ªp-X-¶ H-cp ]mT-am-Wv Rm-s\¶pw ap-dp-sI ]n-Sn-¡p-¶-Xv. F-´n-\p-th-ïnbpw B-sc-bpw h-©n-¡-cp-Xv.

-sd-bv-t\mÄ-Uv tPm-bv F-Iv-kn-Iyp-«o-hv U-b-d-Iv-äÀ

-a-ïpw-]mÂ FâÀ-ss{]-k-kv $ F-^v Fw kn Pn Un-kv{Sn-_yq-j³ cw-K-s¯ ap³-\n-c-¡mÀ $ C-Z-bw \-sÃ-®, tKmÄ-Uv hn-¶À k¬^v-f-hÀ Hm-bvÂ, ]ym-cn jp-KÀ, ]ym-cn So, cp-Nn ]mw Hm-bvÂ, t^mÀNyq¬ DÂ¸¶§Ä, a-e-_mÀ S-a-cnâv Ip-Sw-]p-fn XpS§n bh-bp-sS Un-kv-{Sn-_yq«À-amÀ $ tKmÄ-Uv hn-¶À k¬^v-f-hÀ Hm-bv-en-sâ C-´ybn-se \-¼À h¬ Un-kv-{Sn-_yq-«À

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\n-§-fp-sS So-anÂ hn-iz-kn-¡p-I _n-_n³ tPmÀ-Pv Nn-tä-¯v -No-^v F-Iv-kn-Iyq-«o-hv Hm-^o-kÀ,

-Un-_n-F-kv Hm-t«m-tam-«o-hv (t^mÀ-h¬ {Kq-¸v)

$ S-bÀ, A\p-_-Ô tk-h-\§Ä F-¶n-h-bp-ambn 2010 Â Xp-S-¡w $ \m-ep t]À tNÀ-¶v Xp-S§n-b Øm-]-\w Np-cp-§n-b k-a-bw sIm-ïv an-I-¨ h-fÀ-¨-bn-te-¡v. {_n-Uv-Pv-kv-täm-¬, an-j-en³ Xp-S§n-b {_m³-Up-I-fp-am-bp-Å Iq-«p-sI-«n-eq-sS sIm-¨n-bn-se ap³-\n-c S-bÀ do-sä-bv-e-dm-bn $ c-ïm-a-s¯ do-sä-bvÂ tjmdqw B-ep-h-bnÂ Xp-d-¶p $ 9 tIm-Sn-te-sd hn-äp-h-c-hv. A-©p hÀ-jw sIm-ïv 15 tjm-dq-ap-IÄ Iq-Sn e-£y-anSp-¶p

t\-«w: 2013 Â {_n-Uv-Pv-kv-täm-Wn-sâ cm-Pys¯ an-I-¨ Uo-e-dm-bn sX-c-sª-Sp-¡-s¸-«p. 2019 Â an-j-en³ Uo-eÀ-jn-¸v Iu¬-knÂ saw-_-dm-bn sX-c-sª-Sp-¡-s¸-«p. a-Õ-c-s¯ A-Xn-Po-hn-¨v hn-izm-ky-X-bp-Å S-bÀ do-sä-bve-dpw tk-h-\-Zm-Xm-¡-fp-am-bn am-dm-\m-bn. Bfp-I-fp-sS hn-izm-kw t\-Sn-sb-Sp-¡m-\m-b-Xpw an-I-¨ Sow hÀ-¡pw I-gn-ª ]-¯p hÀ-j-¯n\n-S-bnÂ an-I-¨ hn-P-bw t\-Sm³ R-§-sf {]m-]v-X-cm-¡n. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: Im-em-\pkr-X-am-b km-t¦-Xn-I hn-Zy-bpw Um-ä-t_-kv am-t\-Pv-saâpw h-fÀ-¨-bv-¡v DuÀ-Pw ]-IÀ-¶p. F-¶mÂ S-bÀ _n-kn-\-kn-\p ]p-d-¯v aq-e-[-\ \n-t£-]w \-S-¯n-b-Xv {]-[m-\ _n-kn-\-kn-s\ _m-[n-¡m-\n-S-bm-bn. \n-§-fn-epw So-an-epw D-Å hn-izm-k-am-Wv sh-Ãp-hn-fn-IÄ A-Xn-Pohn-¡m³ I-cp-¯m-Ip-¶-Xv. hn-]q-eo-I-c-W ]-²-Xn-I-fnÂ C-t¸mÄ Iq-Sp-XÂ {i-² \Â-Ip -¶-Xv R-§-fp-sS I-cp-¯m-b S-b-dp-am-bn _-Ô-s¸-«h-bn-em-Wv.A-tXm-sSm-¸w Iq-Sp-XÂ s{]m-^-j-W-em-hm-\pw km-t¦-Xn-I hn-Zy-bnÂ Iq-Sp-XÂ \n-t£-]w \-S-¯m-\pw X-bm-dmhp-¶p. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: \n-§Ä sN-¿p-¶ Im-cyw B-kz-Zn-¨v sN-¿p-I. sX-äp-I-fnÂ \n-¶v ]mTw ]Tn¡p-I-bpw So-anÂ hn-izm-kw ]p-eÀ-¯p-I-bpw sN-¿p-I. h-epXm-bn kz-]v-\w Im-Wp-I-bpw sN-¿p-I.

_n-kn-\-knÂ B-ßm-À-¸-Ww \-S-¯p-I X-cp¬ eo tPm-kv U-b-d-Iv-äÀ

tdmw-kv ³ dm-Iv-kv s]äv ssl-¸À amÀ-¡-äv & {Kq-anw-Kv ]mÀ-eÀ $ h-fÀ-¯p ar-K-§Ä-¡p-Å A-h-iy km-[-\-§-Äs¡m-¸w {Kq-anw-Kv tk-h-\§-fpw \Â-Ip-¶-Xn-\m-bn 2018 em-Wv Øm-]-\¯n-sâ Xp-S-¡w $ an-I-¨ s{]m-^-j-W-ep-Ifp-sS tk-h-\w {Kq-anw-Kv hn-`m-K-¯nÂ e-`y-am-¡p¶p-sh-¶-Xm-Wv G-ä-hpw h-en-b k-hn-ti-j-X. Cu ta-J-e-bn-se ap³-\n-c Øm-]-\-§-fn-sem-¶m-bn h-f-cm³ h-f-sc s]-s«-¶p X-s¶ Øm-]-\-¯n-\m-bn.

t\-«w: h-fÀ-¯p ar-K-§-tfm-Spw ]-£n-I-tfm-Spap-Å XmÂ-¸-cy-am-Wv F-s¶ Cu _n-kn-\-knte-¡v B-IÀ-jn¸n¨-Xv. Xp-S-¡-¯nÂ X-s¶ I-¼-\n-bp-sS _n-kn-\-kv tam-UÂ ]-c-s¡ AwKo-I-cn-¡-s¸-«p. B-Zy hÀ-jw X-s¶ \n-c-h-[n {^m-ss©-kn A-t\z-j-W-§-fm-Wv R-§-sf tX-Sn F-¯n-b-Xv. F-Ãm-bv-t¸m-gpw ]p-Xn-b hnÂ¸-\ sd-t¡mÀ-Up-IÄ ssI-h-cn-¡m-\m-Ip-¶p. sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: _n-kn-\-knÂ C-Xp-h-sc ]-cm-P-bw A-dn-ªn-«n-Ã F-¶ `m-Kyw I-Sm-£n-s¨-¦n-epw I-gn-ª c-ïp hÀ-j¯n-\n-S-bnÂ h-ep-Xpw sN-dp-Xp-am-b Øm-]-\§-fnÂ \n-¶v I-Sp-¯ a-Õ-cw t\-cn-Sp-¶p-ïv. tk-h-\-§-fn-se Kp-W-\n-e-hm-cw R-§Ä D-d-¸p h-cp-¯p-¶p. AXv a-Õ-c-¯nÂ R-§Ä-¡v ap³-Xq-¡w \Â-Ip-¶p. hnPb/]cmPb§fnÂ ]Tn¨ ]mT§Ä: A-]v-t{K-Uv sN-bv-Xp-sIm-ïn-cp-¶mÂ hn-P-bw F-t¸m-gpw Iq-sS-bp-ïm-Ipw. tIm-hn-Uv Im-e-¯v {]-h-À-¯-\-¯nÂ h-cp-¯n-b am-ä-§-fn-eq-sS an-I-¨ _n-kn-\-kv \-S-¯n-b-Xv ]-e Im-cy§-fpw ]Tn-¸n-¡p-I-bpw sN-bv-Xp. \n-§Ä-¡v _n-kn-\-kv H-cp ]m-j-\msW-¦nÂ A-Xn-\m-bn B-ßmÀ-¸-Ww \-S-¯nbmÂ \n-§Ä \n-§ -fp-sS ta-J-e-bnÂ \-¼À h¬ B-Ip-I X-s¶ sN-¿pw.

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HmK-Ìv 15 & 31, 2021

ADVERTORIAL

_ÀKÀ t m k v v

p _nkn\kvv tam epambn ae_m n \ns m p m l-K-k v- v C-´y en-an-ä-Uv F-¶ Øm-]-\-¯n-\v Io-gn-ep-Å a-t©-cn-bn-se d-sÌmdânÂ Iu-ïÀ sk-bvÂ-kv-am-\m-bn F-¯n kn-.C.-H B-bn h-fÀ-¶ I-Y-bm-Wv Sn.Fw B-jn-Jv F-¶ 24 Im-c-tâ-Xv. _À-KÀ tXm-«-k v- v F-¶ Izn-¡v kÀ-ho-kv d--sÌmdâ virw-J-e-bp-sS B-i-b-hpw t\-Xr-Xz-hpw B-jnJntâ-Xm-Wv. ]p-Xp-a-bp-Å B-i-b-§-fpw So-an-s\ \-bn-¡m-\p-Å ]m-S-h-hp-am-Wv A-t±-ls¯ hy-Xy-kv-X-\m-¡p-¶-Xv. c-mPy-s¯ G-ä-hpw th-K-¯nÂ h-f-cp-¶ Izn-¡v kÀ-ho-kv d-sÌm-dâ v irw-J-e F-¶XmWv e-£yw-. {]Xn-k-Ôn-I-Ä Xc-Ww sN-bv-Xp ap-t¶m-«p Ip-Xn-¡p-¶ a-e-¸p-dw PnÃ-bn-se \n-e-¼qÀ I-h-f¸m-d kz-tZ-inbmb B-jn-Jv C-¶v kw-cw-`-IÀ-s¡m-cp am-Xr-I-bmWv. _À-KÀ tXm-«- k v- n-sâ `m-hn ]-²-Xn-I-sf Ip-dn-¨v A-t±-lw kw-km-cn-¡p-¶p-.

F-´m-Wv _À-KÀ tXm-« -k v- v ap-t¶m-«v sh-¡p-¶ B-i-bw? d-k-sv- äm-dâ v ta-J-e-bnÂ \n-c-h-[n hÀ-j-s¯ A-\p-`-h-]-cn-Úm-\apÅ {Kq-¸mWv l-K-k v- v. A-XnÂ \n-¶v D-cp-¯n-cn-ªp h-¶-Xm-Wv _À-KÀ tXm-«v-kv F-¶ Izn-¡v kÀ-ho-kv d-k-sv- äm-dâ v (Iyp.-F-k.v-BÀ) F-¶ B-i-bw. a-t©-cn-bn-epw th-§-c-bn-ep-am-Wv \n-e-hnÂ C-h {]-hÀ-¯n-¨p h-cp-¶-Xv. tI-c-f-¯nÂ D-S-\o-fw C-¯-cw Iyp-.F-kv-.BÀ irw-J-e sI-«n-¸-Sp-¡p-I F-¶-Xm-Wv C-t¸m-g-s¯ e-£yw. A-Sp-¯ H-¶-c hÀ-jw sIm-ïv 40 tjm-¸p-IÄ Xp-d-¡pw.

_À-KÀ tXm-«-k v- v hy-Xy-kv-X-am-Ip-¶-Xv F-§-s\-bm-Wv? sa-\p-hnÂ \m-ev hn-`-h-§Ä am-{X-am-Wv _À-KÀ tXm-«-k v- nÂ D-Å-Xv. _À-KÀ, ]n-k, ss{^-Uv Nn-¡³, ]m-kv-X. C-Xn-\p ]p-d-sa Pyq-kp-I-fpw e-`y-am-¡pw. C-h-tbm-tcm-¶pw kz-´-am-bn hn-I-kn-¸n-s¨-Sp-¯ ]m-N-I -co-Xn-bnÂ D-ïm-¡p-¶-h-bm-Wv. ]m-câ v I-¼-\n-bm-b l-K-k v- v C-´y-bp-sS k-lm-bhpw C-¡m-cy-¯nÂ e-`y-am-Ip-¶p-ïv.

tI-c-f-¯nÂ kz-´w \n-e-bnÂ d-sÌm-dâp-IÄ Xp-S-§p-Ibm-tWm? Hm-tcm ]-«-W-¯n-epw kn-än _n-kn-\-kv ]mÀ-Sv-WÀ-am-sc I-sï-¯n-bm-Wv ]p-Xn-b d-sÌm-dâp-IÄ Xp-d-¡p-I. ZoÀ-L-\m-f-t¯-¡p-Å _n-kn-\-kv ]mÀ-Sv-WÀ-am-cm-bn A-h-sc h-fÀ-¯p-I-sb-¶-Xm-Wv e-£yw. kn-än _n-kn-\-kv ]mÀ-Sv-WÀ-amÀ F-¶ \n-e-bnÂ A-Sn-Øm-\ ku-I-cyw e-`y-am-¡p-I-bm-Wv ]mÀ-Sv-WÀ-am-cp-sS I-S-a. Np-cp-§n-b-Xv 2,000 N-Xp-c-{i-b-Sn-bp-Å sI-«n-S ku-I-cyw D-ïm-h-Ww. Xp-S-¡-¯nÂ Hm-tcm Pn-Ã-bn-epw aq-¶p ap-XÂ A-©p h-sc d-k-sv- äm-dâp-IÄ Xp-d-¡pw. A-Xn-\m-bn sem-t¡-j³ \n-Ý-bn-¨p h-cnI-bm-Wv. I-¼-\n X-s¶-bm-Ipw tjm-¸n-sâ Câo-cn-bÀ sN-¿p-¶-Xpw Po-h-\¡m-sc \n-b-an-¨v {]-hÀ-¯n-¸n-¡p-¶-Xpw.

_n-kn-\-kv ]mÀ-Sv-WÀ-amÀ-¡v F-´m-Wv t\-«w? tIm-hn-Uv t]m-ep-Å km-l-N-cy-§Ä hn-e-bn-cp-¯n, A-¯-cw L-«-§-fn-epw {]-hÀ-¯n-¡p-¶-Xn-\m-h-iy-am-b ap³-I-cp-X-ep-IÄ F-Sp-¡p-¶p-ïv. C-cp-¶v I-gn¡m-\pw ]mÀ-kÂ \Â-Im-\pw tlmw sU-en-h-dn-bpw D-ïm-Ipw. sU-en-h-dn-¡m-bn kz-´w Po-h-\-¡m-sc \n-b-an-¡p-I-bpw sN-¿pw. am-{X-a-Ã, ]m-N-I-co-Xn-I-fn-epw amÀ-¡-änw-Kn-epw Hm-¸-td-j-\n-epw lyq-a³ dn-tkm-g-k v- n-epw l-K-k v- v C-´y-bp-sS ]-cn-N-b k-¼-¯v Iq-Sn C-hn-sS e-`y-am-¡pw. A-Xp-sIm-ïp X-s¶ an-I-¨ \n-ebnÂ {]-hÀ-¯n-¡m³ Cu Iy-p-.F-kv-.BÀ irw-J-e-bv-¡m-hpw. A-Xn-sâ t\-«w ]mÀ-Sv-WÀ-amÀ-¡v e-`n-¡pw.

\n-e-hnÂ F-hn-sS-sbm-s¡ _À-KÀ tXm-«-vk - v Iyp-.F-kv.-BÀ {]hÀ-¯n-¡p-¶p-ïv? a-t©-cn-bn-epw th-§-c-bn-epw _À-KÀ tXm-«- k v- v Xp-d-¶n-«p-ïv. Iq-Sm-sX F-d-Wm-Ip-fw, Xr-iqÀ, tIm-gn-t¡m-Sv, a-e-¸p-dw, I-®qÀ F-¶n-hn-S-§-fn-em-bn G-gv tjm-¸p-IÄ D-S³ Xp-S-§pw. Cu B-i-b-¯nÂ B-Ir-ã-cm-bn \n-c-h-[n t]-cm-Wv {^m-ss©-kn A-t\z-j-W-§-fp-am-bn F-¯n-s¡m-ïn-cn-¡p-¶-Xv.

F-´m-Wv `m-hn ]-²-Xn-IÄ? Sn.Fw B- j nJv tIm ^u-ïÀ & kn.C.H, _À-KÀ tXm-«vkv

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

2025 Hm-sS cm-Py-s¯ G-ä-hpw th-K-¯nÂ h-f-cp-¶ Iyp.-F-kv-.BÀ irw-J-e-bm-bn amdp-I F-¶-Xm-Wv e-£yw. H-¶-c hÀ-j-¯n-\pÅnÂ 40 tjm-¸p-I-fpw c-ïp hÀ-jw sIm-ïv 100 tjm-¸p-I-fpw Xp-d-¡m-\m-Wv ]-²-Xn.

RESPONSE FEATURE

kv-{Xo-IÄ-¡v sXm-gn-epw

km-¼-¯n-I hn-Zym-`ym-k-hpw e-£yan-«v

am-h-dn-Iv-k - v t{]m [-\-Im-cy tk-h-\ ta-J-e-bnÂ {]-hÀ-¯n-¡p-¶ am-h-dn-Iv-kv- t{]m {Kq-¸v tI-c-f -¯n-se ImÂ-e-£-t¯m-fw h-\n-X-IÄ-¡v sXm-gn-epw km¼-¯n-I hn-Zym-`ym-k-hpw \Â-Im-s\m-cp-§p-I-bm-Wv

-c -fw km-£-c-X-bnÂ ap- ¶ n- e m- b n- c n- ¡ mw. F-¶mÂ km-¼¯n-I km-£-c-X-bn-tem? a-äp ]-e kw-Øm-\-§-tf-¡mÄ G-sd ]n-d-Inem-sW-¶m-Wv I-W-¡p-IÄ kq-Nn¸n-¡p-¶-Xv. Kp-P-dm-¯nÂ 88 i-Xam-\-am-Wv km-¼-¯n-I km-£-c-X. tI-c-f-¯nÂ sh-dpw 30 i-X-am-\¯nÂ Xm-sg-bpw. h-cp-am-\w F-§ -s\ ^-e-{]-Z-am-bn hn-\n-tbm-Kn-¡-Ww F-¶-dn-bm-¯-h-cm-Wv a-e-bm-fn-IfnÂ `q-cn-`m-K-hpw F-¶v Np-cp-¡w. [-\-Im-cy tk-h-\ ta-J-e-bnÂ {]-hÀ-¯n-¡p-¶ am-h-dn-Iv-kv t{]m F-¶ {Kq-¸v C-Xn-s\m-cp ]-cn-lmc-hp-am-bn F-¯n-bn-cn-¡p-I-bm-Wv. tI-c-f-¯n-se kv-{Xo-IÄ-¡v sXmgn-epw A-XnÂ \n-¶p-Å h-cp-am\w F-§-s\ ^-e-{]-Z-am-bn hn-\ntbm-Kn-¡-W-sa-¶ ]-cn-io-e-\-hpw \Â-Im-s\m-cp-§p-I-bm-Wv {Kq-¸n\v Io-gn-ep-Å am-h-dn-Iv-kv- t{]m sse^v ^u-tï-j³. ]qÀ-W-am-bpw ku-P-\y-ambm-Wv am-hv-dn-Iv-kv t{]m sse-^v ^u-tï-j-sâ {]-hÀ-¯-\w. tI-cf-¯n-se B-bn-c-t¯m-fw ]-©m-b¯p-I-fn-se 25 ho-Xw kv-{Xo-IÄ¡m-Wv B-Zy-L-«-¯nÂ ]-cn-io-e-\w \Â-Ip-¶-Xv. X-¿Â ]-cn-io-e-\-hpw km-¼¯n-I hn-Zym-`ym-k-hpw \Â-Ip-I-

¸p-dw Pn-Ã-bn-se aq¶n-bqÀ, tXªn¸mew ]-©m-b-¯p-I-fnÂ ]-² -Xn-¡v Xp-S-¡-an-«n-«p-ïv. C-Xv tI-c-f¯n-em-sI hym-]n-¸n-¡m-\m-Wv Xocp-am-\w.

bm-Wv B-Zy-L-«-¯nÂ sN-¿p-Isb-¶v am-h-dn-Iv-kv t{]m en-an-ä-Uv am-t\-Pnw-Kv U-b-d-Iv-äÀ tU-hn-Uv ImÀ-aÂ A-e-Iv-kv ]-d-bp-¶p. X-¿Â ]T-\w ]qÀ-¯n-bm-¡p-¶hÀ-¡v {Kq-¸n-\v Io-gnÂ X-s¶ {]-hÀ-¯n-¡p-¶ am-h-dn-Iv-kv- t{]m KmÀ-aâv-kv FÂ-FÂ-]n-bp-sS `m-Kam-bn sXm-gn-enÂ GÀ-s¸-Smw. kÀ¡mÀ am-\-Z-Þ {]-Im-c-ap-Å i-¼f-¯n-\v ]p-d-sa ]n-F-^pw a-äv B-\pIq-ey-§-fpw C-hÀ-¡v e-`y-am-¡pw. C-tXm-sSm-¸w e-`n-¡p-¶ h-cp-am-\w F-§-s\ \m-f-t¯-¡v D-]-Im-cs¸-Sp-¶ co-Xn-bnÂ \n-t£-]n-¡mw F-¶-Xp kw-_-Ôn-¨ km-¼-¯n-I hn-Zym-`ym-k-hpw \Â-Ipw. an-I-¨ \nt£-] amÀ-K-§Ä, A-Xym-h-iyw D-ïm-bn-cn-t¡-ï C³-jp-d³-kv ]-cn-c-£-IÄ, t]-gv-k-WÂ ^n-\m ³-kv _-P-änw-Kv Xp-S-§n-b Im-cy-§sf-Ãmw ]T-\-¯nÂ DÄ-s¸-Spw. a-e-

am-h-dn-Iv-kv- t{]m {Kq-¸v 2020 em-Wv H-cp Iq-«w bp-hm-¡fp-sS t\-Xr-Xz-¯nÂ am-h-dn-Iv-kv-t{]m en-an-ä-Uv F-¶ t]-cnÂ Øm]-\-¯n-\v Xp-S-¡-an-Sp-¶-Xv. sS-Ivt\m-f-Pn ta-J-e-bn-epw t{S-Unw-Kn-epw ]-cn-Úm-\-hpw ]-cn-N-b-hp-ap-Å tU-hn-Uv ImÀ-aÂ A-e-Iv-kn-sâ t\-Xr-Xz-¯n-em-bn-cp-¶p A-Xv. 12 hÀ-j-am-bn _n-kn-\-kv cw-K-¯p-Å ap-l-½-Zv km-Pn-Zv, sS-Iv-kv-ssäÂ _n-kn-\-kv cw-K-¯v 12 hÀ-j-¯nte-sd {]-hÀ-¯-\ ]-cn-N-b-ap-Å A-ÐpÂ _m-kn-Xv, an-UvÂ CuÌnÂ Ip-Spw-_ _n-kn-\-kn-s\m¸w {]-hÀ-¯n-¨p h-cn-I-bm-bn-cp-¶ ap-l-½-Zv ap-kv-X-^, am-t\-Pv-saâv cw-K-¯v 10 hÀ-j-¯n-te-sd-bm-bn {]-hÀ-¯n-¨p h-cn-I-bm-bn-cp-¶ cmP³ tk-Xp-e-£v-an \m-bÀ F-¶nh-cm-Wv I-¼-\n-bp-sS a-äp U-b-d-IväÀ-amÀ.

am-h-dn-Iv-kv- t{]m Øm-]-\-§Ä am-h-dn-Iv-kv- t{]m {Kq-¸n-\p IognÂ B-dv Øm-]-\-§-fm-Wp-Å-Xv. am-h-dn-Iv-kv t{]m en-an-ä-Uv, t{_m¡nw-Kv tk-h-\-§Ä \Â-Ip-¶ ]mÀSv-WÀ-jn-¸v Øm-]-\-am-b am-h-dn-Iv-kvt{]m, am-h-dn-Iv-kv- t{]m KmÀ-aâv-kv FÂ-FÂ-]n, am-h-dn-Iv-kv -t{]m Nnäv-kv ss{]-h-äv en-an-ä-Uv, am-h-dn-Iv-kvt{]m t{]m-¸À-«n am-t\-Pv-saâv ss{]h-äv en-an-ä-Uv, am-h-dn-Iv-kv- t{]m sse-^v ^u-tï-j³ F-¶n-h-bmW-h. C-h Iq-Sm-sX A-©v Øm-]\-§Ä Iq-Sn D-S³ {Kq-¸n-\v Io-gnÂ D-ïm-Ipw. am-h-dn-Iv-kv- t{]m \n-[n, am-h-dn-Iv-kv- t{]m Pq-hÂ-dn, am-h-dnIv-kv- t{]m slÂ-¯v-sI-bÀ, am-hdn-Iv-kv- t{]m tlmÄ-Unw-Kv-kv, am-hdn-Iv-kv- t{]m Cu-hâv-kv& A-UzÀssS-knw-Kv F-¶n-h-bm-Wv ]p-XpXm-bn {Kq-¸n-\v Io-gnÂ F-¯p-I. tU-hn-Uv ImÀ-aÂ A-e-Iv-kv

ap-l-½-Zv ap-kv-X-^

A-ÐpÂ _m-kn-Xv

s{]m-ss{]-ä-dn t{S-Unw-Kv B-Wv I-¼-\n {]-[m-\-am-bn Du-¶Â \Â-Ip-¶-Xv. C-hÀ X-s¶ cq-]w \Â-In-b _n-tbÀ-Uv-am³ kv-{Sm-ä-Pn A-\p-k-cn-¨m-Wv {]-hÀ-¯-\w. Hml-cn hn-]-Wn-bnÂ I-¼-\n-I-fp-sS b-YmÀ-° aq-eyw I-ïp-]n-Sn-¨v kmt¦-Xn-I hn-i-I-e-\-¯n-\v hn-t[-bam-¡n em-`-I-c-am-b \n-t£-]-¯n\m-bp-Å Hm-l-cn-IÄ I-sï¯m³ Cu kv-{Sm-ä-Pn-bn-eq-sS km[n-¡p-¶p-sï-¶v C-hÀ ]-d-bp-¶p. \n-c-´-c-am-b K-th-j-W-§-fn-eq-sSbm-Wv \n-t£-]-¯n-\p-Å an-I-¨ Hm-l-cn-IÄ I-¼-\n sX-c-sª-Sp¡p-¶-Xv. Hm-l-cn hn-]-Wn H-cp NqXm-«-a-sÃ-¶pw an-I-s¨m-cp \n-t£-]amÀ-Kw X-s¶-sb-¶pw ]Tn-¸n-¡p-¶ am-h-dv-In-kv- t{]m t{S-Unw-Kn-s\ t{]mÕm-ln-¸n-¡p-¶p-an-Ã. an-I-¨ co-Xn-bnÂ \n-t£-]w \-S -t¯-ï-Xn-s\ Ip-dn-¨p-Å tIm-gvkp-I-fpw am-h-dn-Iv-kv t{]m \Â-Ip¶p-ïv. Cu tIm-gv-kv ]qÀ-¯nbm-¡p-¶-hÀ-¡v I-¼-\n-s¡m-¸w X-s¶ tNÀ-¶v {]-hÀ-¯n-¡m-\p-Å A-h-k-c-hpw \Â-Ip-¶p-sh-¶v tUhn-Uv ImÀ-aÂ A-e-Iv-kv ]-d-bp-¶p.

ap-l-½-Zv km-Pn-Zv

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

RESPONSE FEATURE

ÌmÂIn³Uv

t{]m-U-Iv-äv Un-ssk-\nw-Kpw DÂ-¸m-Z-\-hpw C-\n tI-c-f-¯nÂ X-s¶ tIm¬-{Sm-Îv am-\p-^m-Iv-N-dnw-Kv ta-J-e-bnÂ {i-t²b- t\-«-hp-am-bn ap-t¶-dp-I-bm-Wv a-e-bm-fn kw-cw-`-am-b ÌmÂ-In³-Uv

tIm

-hn-Uv tI-c-f¯nÂ ]-SÀ-¶p ]n-Sn-¨p Xp-S§n-b Im-ew. izm-kw In-«m-sX tcm -Kn-I-sf B-ip-]-{Xn-I-fnÂ {]-th-in¸n-¨p Xp-S-§n-b-t¸m-gm-Wv tI-c-f -¯n-se B-ip-]-{Xn-I-fn-se shânte-äÀ £m-aw {]-Xn-k-Ôn kr-ãn -¨-Xv. F-{X-bpw s]-s«-¶v shân-te -ä-dp-IÄ \nÀ-an-¡p-¶-Xn-\p-Å {i-a -am-bn-cp-¶p ]n-¶o-Sv. A-t¸m-gm-Wv sh-dpw H-cm-gv-N-bv-¡p-ÅnÂ A-©p X-cw tam-UÂ shân-te-ä-dp-IfpsS \nÀ-am-W-w ]qÀ-¯n-bm-¡n H-cp tIc-f I-¼-\n A-Ûp-Xw kr-ãn-¨-Xv. ]m-e-¡m-Sv B-Øm-\-am -bp-Å ÌmÂ-In³-Uv F-¶, sa-¡m-

\n-¡Â F³-Pn-\o-b-dnw-Kv Un-ssk -\nw-Kv tIm¬-{Sm-Îv am-\p-^m-Iv-Ndnw-Kv I-¼-\n-bm-Wv tI-c-f ÌmÀ-«-¸v an-j-\pth-ïn B D-Zy-aw \-S-¯nb-Xv. ssN-\o-kv I-¼-\n-I-fpw C-´y -bn-se sa-t{Sm \-K-c-§-fn-se hn-c-ense-®m-hp-¶ I-¼-\n-I-fpw am-{Xw ssI-sh-¨ Un-ssk-\nw-Kv-þ-tIm¬{Sm-Îv am-\p-^m-Iv-N-dnw-Kv ta-J-ebnÂ A-]qÀ-h t\-«-am-Wv ÌmÂIn³-Uv t\-Sn-b-Xv. G-Xv C³-U-kv-{Sn-¡pw B-h-iy -am-b sa-¡m-\n-¡Â `m-K-§Ä Unssk³ sN-bv-Xv t{]m-t«m-ssS-¸v \nÀ-an-¨v D-]-t`m-àm-hn-sâ B-hiy-¯n-\-\p-k-cn-¨v \nÀ-an-¨p \Â-Ip-I-bm-Wv ÌmÂ-In³-Uv sN-¿p-¶-Xv. sa-Un-¡Â F-Izn-]v-saâv ta-J-ebnÂ {]-i-kv-X-am-b

A-Km-s], sS-dp-tam s]³-t]mÄ Xp-S-§n-b-h-sbm-s¡ ÌmÂ-In³Un-sâ D-]-t`m-àr \n-c-bn-ep-ïv. sa-Un-¡Â F-Izn-]v-saâv-kv, C-e -t{Îm-Wn-Iv-kv, C-e-{În-¡Â, I-½yq -Wn-t¡-j³ Xp-S-§n-b ta-J-e-Ifn-se sa-¡m-\n-¡Â hn-`m-K-§fm-Wv ÌmÂ-In³-Uv {]-[m-\-am-bpw hn-I-kn-¸n-¨v \nÀ-an-¨v \Â-Ip-¶-Xv. A-Xn-\n-sS tIm-hn-Uv Im-e-¯v I-©n-t¡m-Sv C³-U-kv-{So-kv t^md-¯n-sâ t\-Xr-Xz-¯nÂ A-©p I-¼-\n-IÄ tNÀ-¶v B-cw-`n-¨ t^-kv joÂ-Uv \nÀ-am-W-¯n-epw t\-Xr-]-c-am-b ]-¦v ÌmÂ-In³-Un\p-ïm-bn-cp-¶p. hn7 t¥m-_Â C-¶-th-j³-kv F-¶ t]-cn-ep-Å Cu Iq-«p-kw-cw-`w C-t¸mÄ hym-hkm-bn-Im-Sn-Øm-\-¯nÂ X-s¶ t^-kv joÂ-Up-IÄ \nÀ-an-¨v hn-]Wn-bnÂ F-¯n-¡p-¶p-ïv.

tk-h-\-§-fp-sS kq-¸À-amÀ-¡-äv sa-¡m-\n-¡Â Unssk -\nw-KnÂ I¬-k-]v-äv Un-ssk³, I¬ -k-]v-äv sU-h-

e-]v-saâv, {Xo-Un Un-ssk³, Un-F-^v-Fw A-\m-en-kn-kv Xp-S§n-b tk-h-\-§-fpw am-\p-^m-Iv-N -dnw-KnÂ AXym-[p\n-I b-{´ km-a-{Kn-IÄ D-]-tbm-Kn-¨pÅ jo-äv sa-äÂ ^m-{_n-t¡-j³, sa-jo -\nw-Kv tPm-_p-IÄ, {Xo-Un {]nânw-Kv, Pn-Kv-kv B³-Uv ^n-I-kv-tN-gv-kv, C³-P-£³ tamÄ-Unw-Kv Xp-S-§n-b tk-h-\-§-fpw \Â-Ip-¶p.

ku-lr-Z-Iq-«m-bv-abp-sS kw-cw-`w \m-ep-hÀ-jw ap-¼m-Wv sa-¡m\n-¡Â F³-Pn-\o-bÀ-am-cm-b C-{_m-lnw sI C-Jv-_mÂ, ]m{Sn-Iv Im-S-a-e, ap-l-½-Zv Pm-jnw, apIp-µv ap-c-fo-[-c³ F-¶n-h-cp-sS t\Xr-Xz-¯nÂ Cu kw-cw-`-¯n-\v XpS-¡-an-Sp-¶-Xv. C-h-cnÂ aq-¶p t]-À Ip-än-¸p-dw Fw-C-F-kv F³-Pn-\ob-dnw-Kv tImtfPnÂ-\n¶pw HcmÄ tkew hn-\m-b-I an-j³ F³-Pn-\ob-dnw-Kv tIm-tf-PnÂ-\n¶pw sa-¡m\n-¡Â F³-Pn-\o-b-dnw-Kv ]T\w ]qÀ-¯n-bm-¡n hnhn-[ I-¼-\n-IfnÂ tPm-en sNbv-X A-\p`-hw ssI-ap-X-em-¡n-bm-Wv kz-´w kwcw-`-¯n-te-¡v C-d-§n-b-Xv. 12 F³-Pn-\o-bÀ-amÀ ÌmÂIn³-UnÂ tPm-en sN-¿p-¶p.

A-kw-»n bq-Wn-äv D-S³ tIm-hn-Upw ]n-¶o-Sv D-ïm-b A -XnÀ-¯n-{]-iv-\-§-fpw aq-ew C-ýbnÂ ssN-\-s¡-Xn-cm-b hn-Im-cw i-à-am-Ip-I-bpw ]-c-am-h-[n C -ý³ I-¼-\n-I-sf B-{i-bn-¨p XpS-§p-I-bpw sN-bv-X-Xv ÌmÂ-In³Un-\v t\-«-am-bn-«p-sï-¶v am-t\Pnw-Kv U-b-d-Iv-äÀ C-{_m-lnw sI C-Jv-_mÂ ]-d-bp-¶p. `m-hn-bnÂ ssN-\-bv-¡v _-Z-em-bn Cýsb am-äp-I F-¶ e-£y-am-Wv I-¼-\nsb ap-t¶m-«v \-bn-¡p-¶-Xv. C-Xnsâ `m-K-am-bn I-©n-t¡m-«v X-s¶ ssl se-hÂ A-kw-»n bq-Wn-äv Iq-Sn Cu hÀ-jw Xp-d-¡pw. sh_vsskäv:

w w w .stahlki nd.in

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

A-\y-kw-Øm-\ {_m³-Up-IÄ A-c-§p-hm-gp-¶ Ip-¡vsh-bÀ hn-]-Wn-bnte-¡v {i-t²-b-am-b I-S-¶p-h-c-hm-Wv a-ebm-fn {_m³-Um-b sS-tâm Ip-¡vsh-bÀ \-S-¯n-bn-cn-¡p-¶-Xv

hn-]-Wn Io-g-S-¡m³

sS-tâm Ip-¡- v-sh-bÀ tI

-c-f-¯n-sâ Ip-¡vsh-bÀ hn-]Wn-bnÂ ]p-Xn-b s{S³-Uv kr-ãn¡m-s\m-cp-§p-I-bm-Wv sS-tâm Ip-¡vsh-bÀ. a-e-¸p-dw B-Øm-\-am-bp-Å AÀ-t_mÄ t{S-Unw-Kv B-Wv sS-tâm Ip-¡vshbÀ hn-]-Wn-bn-se-¯n-¡p-¶-Xv. {]-jÀ-Ip-¡-dp-IÄ, ssd-kv Ip-¡À, A-¸¨-«n, ss{^ ]m³, Uo-]v X-h, Uo-]v I-Um-bv, ]p-«p -Ip-Sw, Kym-kv Ìu Xp-S-§n H-cp ho-«nÂ B-hiy-am-b Ip-¡v sh-b-dp-I-sf-Ãmw I-¼-\n hn-]Wn-bn-se-¯n-¡p-¶p. C-´y-bv-¡v ]p-d-sa G-sd a-e-bm-fn-I-fp-Å an-UvÂ Cu-Ìn-epw hn-]-Wn I-sï-¯m³ sS-tâm DÂ-¸-¶-§Ä-¡v km-[n¨n-«p-ïv. a-e-bm-fn-bp-sS A-`n-cp-Nn-¡-\p-k-cn-¨v X-bmdm-¡p-¶ Ip-¡vsh-b-dp-IÄ C-Xn-\-Iw X-s¶ hn-]-Wn-bnÂ \n-¶v an-I-¨ {]-Xn-I-c-Ww t\-Snb-Xm-bn sN-bÀ-am³ sk-bv-X-e-hn Fw Sn ]-dbp-¶p.

se-¯n-¡p-I-bm-bn-cp-¶p Øm-]-\w sN-bv-X-Xv. t{Im-¡-dn DÂ-¸-¶-§Ä hn-]-Wn-bn-se-¯n-¨p sIm-ïv Xp-S-§n-b Øm-]-\w ]n-¶o-Sv t\m¬ Ìn-¡v Ip-¡vsh-b-dp-I-fpw ¥m-kvsh-b-dp-I-fp-ambn hn-]-Wn-bnÂ Im-cy-am-b Øm-\w ]n-Sn-¨p. IqSm-sX tlmw A-¹-b³-k-kv, In-¨³ B-Iv-k-kdo-kv, sam-_oÂ B-Iv-k-k-do-kv, kv-]o-t¡-gv-kv F-¶n-h-bp-sS hn-]-W-\-¯n-epw an-I-¨p \nÂ -¡p-¶p. aq-¶p hÀ-j-¯n-\p ti-j-am-Wv sS-tâm Ip-¡v sh-bÀ F-¶ t]-cnÂ I-¼-\n kz-´w {_m ³-Uv hn-]-Wn-bnÂ ]-cn-N-b-s¸-Sp-¯p-¶-Xv. Ip¡-dp-IÄ hn-]-Wn-bn-se-¯n-¨p sIm-ïm-bn-cp¶p A-Xn-sâ Xp-S-¡w. C-¶v ssh-hn-[y-amÀ-¶ 60 te-sd DÂ-¸-¶-§Ä I-¼-\n hn-]-Wn-bn-se¯n-¡p-¶p. tIm-gn-t¡m-Sv, a-e-¸p-dw, h-b-\m-Sv

a-e-bm-fn-bp-sS A-`n-cp-Nn-¡-\p-k-cn-¨v tI-c-f-¯n-\v ]p-d-¯p-Å I-¼-\n-Ifm-Wv Cu ta-J-e-bnÂ hn-]-Wn-bnÂ ap¶n-ep-Å-Xv. F-¶mÂ \-½p-sS io-e§Ä-¡pw B-h-iy-§Ä-¡pw A-\p-krX-am-b DÂ-¸-¶-§-fnÂ ]-e-Xpw hn-]Wn-bnÂ C-t¸m-gpw e-`y-a-Ã. Cu kml-N-cy-¯n-em-Wv k-hn-ti-j-am-b DÂ¸-¶-§-fp-am-bn sS-tâm hn-]-Wn-bn-se¯n-b-sX-¶v A-t±-lw ]-d-bp-¶p. sNbÀ-am³ sk-bv-X-e-hn-bpsS-bpw am-t\Pnw-Kv U-b-d-Iv-äÀ B-jn-J-en-bp-sS-bpw hÀ-j-§-fp-sS {]-hÀ-¯-\ ]-cn-N-b -hpw A-\p-`-h k-¼-¯pw hn-]-W-\ta-J-e-sb Iq-Sp-XÂ k-hn-ti-j-am-¡p¶p. 2017 em-Wv AÀ-t_mÄ t{S-Unw-Kn-\v B-jn-J-en Xp-S-¡-an-Sp-¶-Xv. hn-hn-[ I-¼\n-I-fp-sS Ip-¡v sh-b-dp-IÄ hn-]-Wn-bn-

B-jn-J-en-

sk-bv-X-e-hn-

F-¶o hn-]-Wn-I-fnÂ ]-co-£-Wm-Sn-Øm-\-¯nÂ \-S-¯n-b hnÂ-¸-\ ]n-¶o-Sv h-en-b hn-P-b-am-btXm-sS-bm-Wv kw-Øm-\-¯n-sâ a-äp `m-K-§fn-te-¡pw kw-Øm-\-¯n-\v ]p-d-t¯-¡pw hym]m-cw hym-]n-¸n-¨-Xv. C-¶v tI-c-fw, X-an-gv-\m-Sv, IÀ-Wm-S-I F-¶n-hn-S-§-fn-sem-s¡-bpw sS-tâm Ip-¡vsh-b-dn-sâ {i-t²-b km-¶n-[y-ap-ïv. A -tXm-sSm-¸w KÄ-^v cm-Py-§-fn-epw e-`y-am-¡p-¶p.

an-I-¨ DÂ-¸-¶-hpw kÀ-ho-kpw \-Ã DÂ-¸-¶-¯n-s\m-¸w an-I-¨ kÀ-ho-kpw e-`y-am-¡p-¶ sS-tâm Ip-¡vsh-bÀ C-¯-h-W "sS-tâm Hm-Ww' F-¶ t]-cnÂ an-I-¨ Hm-^-dp-Ifp-am-bm-Wv hn-]-Wn-bnÂ F-¯p-¶-sX-¶v B-jnJ-en ]-d-bp-¶p. tI-c-f-¯nÂ an-I-¨ Un-kv-{Sn-_yq -j³ s\-ävhÀ-¡v Øm-]n-¨v DÂ-¸-¶w F-Ãm-bnS-¯pw e-`y-am-¡p-¶-Xn-\p-Å ]-²-Xn-IÄ¡v Xp-S-¡w Ip-dn-¨p I-gn-ªp. Iq-sS ¹m-Ìn-Iv DÂ-¸-¶-§Ä, I-Sv-e-dn-IÄ, tlmw A-¹-b³-kp-IÄ Xp-S-§n-b DÂ-¸-¶-§-fpw hn-]-Wn-sb¯n-¡m-\p-Å {i-aw \-S-¶p h-cp-¶p. "I-¼-\n F-s´-¦n-epw DÂ-¸-¶w hn-]-Wn-bn-se-¯n¡p-I F-¶-X-Ã, a-dn-¨v, hn-]-Wn-sb \-¶mbn ]Tn-¨pw ]-cn-K-Wn-¨pw B-h-iy-am-b DÂ-¸-¶-§Ä am-{Xw ]p-d-¯n-d-¡n hn-]W-\w Iq-Sp-XÂ kp-K-a-hpw B-IÀ-jW-ob-hp-am-¡p-I-bm-Wv sN-¿p-¶-Xv' B-jnJ-en ]-d-bp-¶p. tIm-hn-Up-am-bn _-Ô-s¸-«pw a-äpw C-¯-c-¯n-ep-Å \n-c-h-[n {_m³-UpIÄ ]n-Sn-¨p \nÂ-¡m-\m-Im-sX hn-]Wn-bnÂ \n-¶v A-{]-Xy-£-am-sb-¶pw an-I-¨ B-kq-{X-W-t¯m-sS Cu hn-]-WnbnÂ Im-cy-am-b C-Sw t\-Sn hn-P-bw sIm¿p-I F-¶-Xm-Wv C-t¸m-g-s¯ e-£y-sa¶pw I-¼-\n-bp-sS km-c-Yn-IÄ ]-d-bp-¶p. _Ôs¸-tS-ï \¼À: 9961221222, 8157985000, 8157981000.

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

t^m¡kv FOCUS

"R§Ä amäw km[yam¡nbXv C§s\'

]qt´m«¯n\v \Sphnsemcp

^mÎdn!

Hcp sIan¡Â I¼\n tIcf¯nse Gähpw anI¨ KmÀU³ ^mÎdn Bbn amdnbXnsâ IY Ko\ SnF-kv

-dp-I-W-¡n-\v Nn-{X-i-e-`-§Ä ]m-dn-¡-fn-¡p-¶ ]qt´m-«w. kw-Ko-Xw s]m-gn-¨v, hn-hn-[ hÀ-W-§-fnÂ Ip-fn-¨p-Å P-e-[m-c-IÄ. ]-¨-]-c-h-Xm-\n hn-c-n-¨-Xp-t]mÂ ]pÂ-¯-In-Sn-IÄ. hn-im-e-am-b P-em-i-b-¯n-\v a-[y-¯neq-sS hr-¯n-bp-Å \-S-¸m-X. ]-hn-g-a-Ãn-bpw ]m-cn-Pm-X-hpsa-Ãmw \n-d-¨mÀ-¯v XoÀ-¡p-¶ D-Zym-\-hpw ]n-¶n-«mÂ ]ns¶ B-bpÀ-Pm-¡pw A-¯n-bpw Z-´-¸m-e-bp-sa-Ãmw \n-dª a-säm-cp hr-£-¡q-«w. \-£-{X-h-\-hpw Hu-j-[-k-kyt¯m-«-hpw a-g-a-d-¡r-jn-bpw I-S-s¶-¯p-t¼mÄ B-bn-c¡-W-¡n-\v In-tem-en-äÀ a-g-sh-Åw kw-`-cn-¡m-\p-X-Ip-¶ hn-im-e-am-sbm-cp P-em-i-bw. A-Xn-\v Np-än-epw C-Xph-sc I-ï-Xn-t\-¡mÄ kp-µ-c-am-sbm-cp a-säm-cp D-Zym-\-hpw \-S-¸m-X-bpw t_m-«nw-Kv ku-I-cyhpw k-Ö-am-bn h-cp-¶p. G-¡-dp-I-W-¡n-\v ]-c-¶p-In-S-¡p-¶ D-Zym-\-¯n-\v A-Xn-cn-«v ap-f-¦m-Sp-I-fp-sS k-ar-²n. BÀ-¡p-th-W-sa-¦n-epw H-cp cq-] t]m-epw ^o-kv sIm-Sp-¡m-sX \-S-¶v I-ïv B-kz-Zn-¡m-\p-Å Cu ]mÀ-¡v tI-c-f-¯nÂ X-s¶bm-Wv. ]-t£, k-µÀ-i-IÀ H-cp ^m-Î-dn ]-cn-k-c-¯v F- ¯ p- t ¼m- s g- ¶ - t ]mep-Å e-fn-X-am-b kp-

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

k-Po-hv sI ta-t\m³ am-t\-Pnw-Kv U-b-d-Iv-äÀ

ap-

cp-K-¸ {Kq-¸nÂ tk-h-\-a-\p-jvTn-¨n-cp-¶ k-Po-hv sI ta-t\m³ 2014 G-{]nÂ H-¶n\m-Wv \n-ä P-em-än³ C-´y-bp-sS am-t\-Pnw-Kv U-b-d-Iv-ä-dm-bn Np-a-X-e-tb-ä-Xv. ku-ay-hy-ànXz-¯n-\v D-S-a-bm-b k-Po-hv sI ta-t\m³ X-sâ tPm-en B-cw-`n-¡p-¶-Xv X-s¶ {]-Xntj-[-§-fp-sS \-Sp-hnÂ \n-¶p-sIm-ïm-Wv. {]-iv-\-§Ä-¡v XmÂ-¡m-en-I ]-cn-lm-c-ambn-cp-¶n-Ã A-t±-l-¯n-\v ap-¶n-se e-£yw. A-Xp-sIm-ïv X-s¶ kzo-I-cn-¨ h-gn-I-fpw hn-`n-¶-am-bn-cp-¶p. A-tX Ip-dn-¨v k-Po-hv sI ta-t\m³ ]-d-bp-¶p.

\-S-¸m-¡n-b-Xv C-¡m-cy-§Ä KmÀ-U³ ^m-Î-dn F-¶ B-i-bw G-sd kp-Nn-´-am-bn \-S-¸m-¡n-b-Xm-Wv. I-¼-\n-¡-I¯pw ]p-d-¯pw \n-c-h-[n Im-cy-§-Ä R-§Ä sN-bv-Xp. A-XnÂ H-¶p-am-{X-am-W-Xv. I-¼-\nbp-sS kp-Øn-c h-fÀ-¨-bv-¡v k-hn-ti-j-am-b Du-¶Â X-s¶ R-§Ä \Â-In. I-¼-\n-bpsS F-Ãm Hm-l-cn ]-¦m-fn-IÄ-¡pw h-cp-am-\ Øn-c-X D-d-¸m-t¡-ï-Xv H-gn-hm-¡m-\m-Im-¯ Im-cy-am-Wv. R-§-f-Xpw hÀ-j-§-fm-bn Xp-Scp-¶p. A-t§-b-äw Øn-c-X-bmÀ-¶ {]-I-S-\am-Wv I-¼-\n-bp-tS-Xv. a-säm-¶v kp-Xm-cy-am-b {]-hÀ-¯-\-ssi-en-bm-sW-¶-Xm-Wv. sN-e-hv Ip-d-¨v ]-c-am-h-[n tIm-Ìv F-^n-jy³-kn ssI-h-cn-¡m-\pw I-¼-\n-¡v km-[n-¨n-«p-ïv.

tem-I-¯n-se X-s¶ tam-UÂ ^m-Î-dn-bm-Ipw A-Sp-¯ A-©p-hÀ-j-¯n-\p-ÅnÂ P-emän³ \nÀ-am-W cw-K-s¯ tem-I-¯n-se X-s¶ G-ä-hpw \-Ã ^m-Î-dn-bm-hp-I F-¶-Xm-Wv e-£yw. C-t¸mÄ cm-Py-s¯, Cu cw-K-s¯ an-I-¨ ^m-Î-dn-bm-Wv. A-Sp-¯ L-«-¯nÂ \n-ä-bp-sS B-tKm-f-X-e-¯n-se I-¼-\n-IÄ-¡nS-bnÂ \n-ä P-em-än³ C-´y-sb ap-¶n-se-¯n¡p-I F-¶-Xm-Wv e-£y-an-Sp-¶-Xv. ]n¶o-Sv tem-I-¯n-se ap³-\n-c I-¼-\n-bm-bn R-§Ä h-f-cpw

ChnsSbpïv anbmhm¡n! Im-

Sp-I-fp-sS A-¸q-¸³, Pm-¸-\o-kv ]-cn-Øn-Xn þ k-ky im-kv-{X-Ú³ A-In-c an-bm-hm-¡n A-Sp¯n-sS-bm-Wv A-´-cn-¨-Xv. A-t±-lw A-h-X-cn-¸n-¨ l-cn-X k-¦Â-¸-am-b an-bm-hm-¡n-bpw \n-ä P-emän³ Im-Xn-Ip-Sw ^m-Î-dn ]-cn-k-c-¯p-ïv. sh-dpw G-gv-am-kw am-{Xw {]m-b-ap-Å A-©v skâv Ø-es¯ C-S-XqÀ-¶ h-\w H-cp \n-d-Im-gv-N X-s¶-bm-Wv.

c-£m-am-\-Z-Þ-§Ä ]m-en-¡-W-sa-¶p-am-{Xw. Im-c-Ww C-Xv \n-ä P-em-än³ C-´y-bp-sS Im-Xn-Ip-S-s¯ ^m-Î-dn Iymw-]-km-Wv! a-Wn-¡q-dp-IÄ \-S-¶v Im-Wm-\p-Å Im-gv-N-I-fp-ïv Cu KmÀ-U³ ^m-Î-dn-bnÂ. 35 G-¡-dnÂ 40 i-X-am-\-¯nte-sd Ø-ew ]-¨-¸n-\m-bm-Wv C-hn-sS am-än-sh-¨n-cn¡p¶-Xv. I-gn-ª c-ïp-aq-¶v hÀ-j-¯n-\n-sS C-hn-sS \-«p-]nSn-¸n-¨-Xv 20,000¯n-te-sd hr-£-ss¯-I-fm-Wv. 8000¯n-\ptaÂ ]-hn-g-a-Ãn sN-Sn-IÄ X-s¶-bp-ïv. tI-c-f t^m-d-Ìv dn-kÀ-¨v C³-Ìn-äyq«n-sâ k-l-I-c-W-t¯m-sS \-«p-]nSn-¸n-¨ 10 te-sd hÀ-K-§-fn-ep-Å ap-f-I-fpw C-hn-sS-bp-ïv. Xp-¼qÀ-ap-gn-bnÂ _-«À-^v-ssf ]mÀ-¡n-\v Xp-eyw \nÂ-¡p¶-Xm-Wv \n-ä P-em-än³ Im-Xn-Ip-Sw ^m-Î-dn Iymw-]-kn-teXpw. ko-k-WnÂ 350þ500 Nn-{X-i-e-`-§Ä h-sc C-hn-sS ]m-dn-¡-fn-¡pw. C-hn-sS hn-cp-s¶-¯p-¶ Hm-tcm X-cw Nn{X-i-e-`-s¯ Ip-dn-¨p-Å k-¼qÀ-W hn-h-c-§Ä A-dn-bm\m-bn Nn-{X-hpw sN-dp-hn-h-c-W-hpw Iyp-BÀ tIm-Up-sa-Ãmap-Å sN-dp-t_mÀ-Up-I-fpw ]mÀ-¡n-\p-Ån-ep-ïv. kv-IqÄ hn-ZymÀ-°n-IÄ-¡pw K-th-j-IÀ-¡pw C-tX-sd k-lm-bI-c-am-Ip-¶p. KmÀ-U³ ^m-Î-dn-bp-sS A-´-k-¯ A-tX ]-Sn \n-e-\nÂ-¡m-\m-bn I-¼-\n-¡p-ÅnÂ H-cp {]-tXy-I Un-hn-j³ X-s¶-bp-ïv. F³-sh-tb¬-saâv am-t\-Pv-saâv. KmÀ-U³ ^m-Î-dn-bp-sS ]-cn-]m-e-\-¯n-\m-bn am-{Xw {]-Xn-

kaq-l¯ns\m¸w B

\nä Pemän³ C´y enanäUv $ I-¼-\n-bp-sS B-Zy-Im-e t]-cv tI-c-f sI-an-¡Â-kv B³-Uv t{]m-«o³-kv en-an-ä-Uv $ P-¸m-\n-se \n-ä P-em-än³ C³-tImÀ-¸-td-äUnsâ-bpw sI-F-kv-sF-Un-kn-bp-sS-bpw kwbp-à ]-¦m-fn-¯-¯n-ep-Å kw-cw-`w $ Im-Xn-Ip-Sw, Kp-P-dm-¯v, a-lm-cm-{ã F-¶nhn-S-§-fnÂ ^m-Î-dn. P-em-än³ \nÀ-am-Ww Im-¡-\m-Sv. $ 2020þ21 km-¼-¯n-I hÀ-j-¯nÂ 396 tIm-Sn cq-]-bm-bn-cp-¶p I-¼-\n-bp-sS h-cp-am-\w. 4178 sa-{Sn-Iv S¬ P-em-än³ \nÀ-am-Ww B km¼-¯n-I-hÀ-j-ap-ïm-bn. \yq-{Sm-kyq-«n-¡Â cw-K-t¯-¡p-Å sIm-fm-P³ ss]-¸v-ssä-Uv 311 sa-{Sn-Iv S¬ DÂ-¸m-Zn-¸n-¨p. ]uÄ-{Sn ^oUn-\m-bp-Å ssU ImÂ-kyw t^m-kv-t^-äv 17,131 sa-{Sn-Iv S-®pw DÂ-¸m-Zn-¨p.

-tcm-Ky-]-cn-c-£, Po-h-t\m-]m-[n-IÄ H-cp-¡Â, hn-Zym-`ym-kw, ]-cn-Øn-Xn kw-c-£-Ww, km-aq-lyhn-I-k-\w Xp-S-§n-b cw-K-§-sf tI-{µo-I-cn-¨v H-«-\-h-[n {]-hÀ-¯-\-§-fpw \n-ä P-em-än³ ImXn-Ip-Sw, sIm-c-«n, A-¶-a-\-S ]-©m-b-¯p-I-fnÂ sN-¿p-¶p-ïv. Im-Xn-Ip-S-s¯ B-bn-c-¡-W-¡n-\v Ip-Spw-_-§Ä-¡v P-e-sa-¯n-¡p-¶ Nm-¯-©mÂ P-e-tk-N-\ Ip-Sn-sh-Å ]-²-Xn A-Xn-sem-¶m-Wv. kv-IqÄ hn-ZymÀ-°n-I-sf h-en-b kz-]v-\-§-fn-te¡pw Po-hn-X hn-P-b-¯n-te-¡pw \-bn-¡m-\p-XIp-¶ \n-ä \-· ]-²-Xn-bm-Wv a-säm-¶v. Aw-K-\-hmSn-IÄ, kv-Iq-fp-IÄ F-¶n-h-bp-sS \-ho-I-c-W-hpw kv-amÀ-«v ¢mkv dqw k-Ö-am-¡-ep-sam-s¡ I-¼-\n G-sä-Sp-¯v \-S-¸m-¡n-bn-«p-ïv. \m-Sn-sâ ImÀ-jn-I k-ar-²n-¡m-bn k-_v-kn-Un \n-c-¡nÂ h-f-hpw hnX-c-Ww sN-¿p-¶p. hÀ-jw 20þ25 e-£w cq-]-bm-Wv I-¼-\n sN-e-hn-Sp-¶-Xv.

A-Xn-kp-µ-c-am-sbm-cp am-äw Im-Xn-Ip-Sw F-¶ t]-cv ]-cn-Øn-Xn-¡v th-ïn-bp-Å t]m-cm-«-§-fp-sS t]-cnÂ tI-c-fw tI-«n-cp-¶ \m-fp-I-fp-ïv. I-¶p-Im-en-I-fp-sS F-ÃnÂ \n-¶v P-em-än³ F-¶ t{]m«o³ \nÀ-an-¡m³ B-h-iy-am-b H-ko-\m-Wv Im-Xn-Ip-S-s¯ ^m-Î-dn-bnÂ {]-[m-\-am-bpw DÂ-¸m-Zn-¸n-¡p-¶-Xv. P-emän-sâ \nÀ-am-Ww \-S-¡p-¶-Xv Im-¡-\m-Sv In³-{^ C³-U-kv-{Sn-bÂ ]mÀ-¡n-\p-Ån-se ^m-Î-dn-bnepw. \p-dp-¡n-b F-ÃnÂ \n-¶pw H-ko³ \nÀ -an-¡p-¶ {]-{In-b 55 Zn-h-k-t¯m-fw \oïp-\nÂ-¡pw. hm-bp, P-e-a-en-\o-I-c-W Btcm-]-W-§-fmWv I-¼-\n-s¡Xn-sc D-bÀ-¶-Xv. ""A-¡m-e-¯v B {]-iv-\-§Ä D-ïm-bn-cp-¶p. F-¶mÂ C-t¸mÄ A-¯-c-¯nep-Å {]-iv-\-§-fn-sÃ-¶v am-

{X-a-Ã. an-I-s¨m-cp tImÀ-¸-td-äv am-Xr-I Iq-Sn-bm-Wv \n-ä Pem-än³,'' Im-Xn-Ip-S-s¯ B-£³ Iu¬-kn-en-sâ B-Zy sN-bÀ-am-\pw ]-\-¼n-Ån kv-Iq-fn-sâ am-t\-Pnw-Kv {S-Ìn-bpam-b tUm. ]-\-¼n-Ån hn-P-b³ ta-t\m³ ]-d-bp-¶p. KmÀ-U³ ^m-Î-dn-bnÂ H-Xp-§p-¶n-Ã Im-Xn-Ip-Sw \n-ä P-em-än-sâ {]-Ir-Xn kw-c-£-Ww. ^m-Î-dn-bnÂ G-ä-hpw Ip-d-ª A-f-hnÂ am-{X-am-Wv A-kw-kv-Ir-X h-kv-Xp-hm-b \p-dp-¡n-b F-Ãv C-t¸mÄ kw-`-cn-¡p-¶-Xv. kw-`-c-W-im-ebnÂ \n-¶v ZpÀ-K-Ô-hm-bp ]p-d-´-Åm-Xn-cn-¡m³ _-tbm ^nÂ-äÀ kw-hn-[m-\-ap-ïv. F-¶n-«pw I-¼-\n-bp-sS c-ïp aq-¶v In-tem-ao-äÀ Np-ä-f-hnÂ ZpÀ-K-Ôw h-cp-¶p-tïm-sb¶-dn-bm³ {Xn-X-e kw-hn-[m-\-hpw H-cp-¡n-bn-«p-ïv. J-cam-en-\y kw-kv-I-c-W-¯n-\m-bn h-en-b _-tbm-Kym-kv ¹mâpw I-¼-\n-¡p-Ån-ep-ïv. ""\-½p-sS \m-«nÂ hy-h-km-b§Ä a-en-\o-I-c-Ww \n-b-{´n-¨p-sIm-tï {]-hÀ-¯n-¡m³ km-[n-¡q. \n-ä P-em-än³ A-Xn-\v \-Ã am-Xr-I-bm-Wv,'' ImXn-Ip-S-s¯ Nm-¯-©mÂ P-e-tk-N-\ Ip-Sn-sh-Å ]-²-Xnbp-sS sN-bÀam³ _n-Pp Im-Xn-Ip-Sw ]-d-bp-¶p. a-en-\o-Ic-W \n-b-{´-Ww Ip-ä-a-ä co-Xn-bn-em-Wv \-S-¡p-¶-sX-¶v G-Xv D-tZym-K-ØÀ-¡pw F-t¸mÄ th-W-sa-¦n-epw ]-cntim-[n-¡m-\p-Å kw-hn-[m-\-hpw ^m-Î-dn-¡p-Ån-ep-ïv. I-¼-\n-¡v sXm-«-Sp-¯v, Xm-sg-bp-Å ]-d-¼p-I-fn-se In-Wdp-I-fn-se sh-Å-¯n-\v t]m-epw a-en-\o-I-c-W {]-iv-\-§fn-sÃ-¶v ]-d-bp-¶p, Ip-Spw-_-{io {]-hÀ-¯-I sI F³ P-b-{io. ]-cn-Øn-Xn {]-iv-\-§-sf-bpw A-Xp-aq-ew kr-ãn-¡-s¸Sp-¶ Ku-c-h-am-b {]-iv-\-§-sf-bpw F-§-s\ t\-cn-Sm-sa-¶v tImÀ-¸-td-äp-IÄ-¡pw s]m-Xp-k-aq-l-¯n-\pw Ir-Xy-am-b [m-c-W \Â-Ip-¶ an-I-¨ am-Xr-I-bm-bn C-¶v \n-ä P-emän³ Im-Xn-Ip-Sw ^m-Î-dn am-dn-bn-cn-¡p-¶p.

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HmK-Ìv 15 & 31, 2021

SUCCESS PROFILE

hntZi cmPy§fnepw cmPym´c thZnIfnepw `mcX¯nsâ Dd¨ iÐambncp¶ \bX{´Ú³, tIcf¯nsâ A`nam\w thWp cmPmaWnbpsS hnPbhgnIÄ

thWp cmPmaWnbpsS

hnPb¯nsâ hgnIÄ ""ss[

cyambn apt¶m«v t]m hpI. henb kz]v\ §Ä ImWpI. AXn \mbn ]cn{ian¡pI. temIs¯ asähnsSbp apÅ bphP\Xbv-s¡m¸w InS]nSn¡p¶ hcmWv tIcf¯nse bphXzhpw'' ]dbp ¶Xv aämcpaÃ. aq¶c ]Xnämïmbn hntZi cmPy§fnepw kap¶X cmPym´c thZnI fnepw C´ybpsS iÐambn \ndªp\n ¶ncp¶ thWp cmPmaWn. aebmfn bphXzt¯mSv Ct±lw C§s\ Dd¸n¨p ]dbp¶Xv temI]cnNb¯nsâ ASnØm\¯nÂ am{XaÃ, kz´w PohnX bm{XbpsS A\p`h]Ým¯e¯nÂ \n¶pIqSnbmWv. Xncph\´]pc¯v P\n¨v sIm¨nbnepw \yqUÂln \yqUÂlnbnepw ]Tn¨v

thWp cmPmaWn $ \bX{´Ú³ F¶ \nebnÂ 34 hÀj¯ntesd A\p`h]cnNbw $ CâÀ\mjWÂ dntej³kv cwKs¯ hnZKv[³. Ct¸mÄ lcnbm\ bnse tkm\n]Xv BØm\ambpÅ H ]n Pn³UmÂ t¥m_Â bqWnthgv-knänbpsS Pn³UmÂ t¥m_Â tem kv-IqfnÂ s{]m^kÀ Hm^v Unt¹mamänIv {]mÎokv Bbn tkh\a\pjvTn¡p¶p $ {it²b\mb {]mkwKnI³, {KÙcNbnXmhv $ tlKnse HmÀKss\tkj³ t^mÀ sIan¡Â sh¸¬knse CýbpsS ØncmwKambncp¶p. CâÀ\mjWÂ tImÀ«v Hm^v PÌnkv, s]Àsa\âv tImÀ«v Hm^v BÀ_nt{Sj³ F¶nhnS§fnepw cmPys¯ {]Xn\n[oIcn¨p $ 2012 þ2017 hsc cm{ã]Xn {]W_v apJÀPnbpsS {]kv sk{I«dn $ sFFwF^v, temI_m¦v, FUn_n, B{^n¡³ sUhe]v-saâv _m¦v, CâÀ\mjWÂ ^ïv t^mÀ A{Kn¡Ä¨dÂ sUhe]vsaâv XpS§n cmPymć GP³knIfnÂ kaÀ¸n¡p¶Xn\pÅ CýbpsS \btcJIÄ cq]oIcn¡p¶Xn\pw t\XrXzw \ÂIn $ 2007þ2010 hsc Zp_mbnbnse tIm¬kpÂ P\dÂ Bbncp¶p $ tlmt¦mwKv, _oPnwKv, P\oh, hmjnwKvS¬ Unkn F¶nhnS§fnÂ Cý³ \bX{´{]Xn\n[nbmbn tkh\a\pjvTn¨p

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

bm{XIfneqsS C´ysbbpw temIs¯bpw Adnªv IcnbdnÂ ]ShpIÄ Nhn«n¡ bdnb thWp cmPmaWnbpsS hnPbbm{X At±l¯nsâ hm¡pIfneqsS. Rm³ sIm¨nbnÂ Xmakam¡n bt¸mÄ Hcn¡Â Hcp c£nXmhv Fs¶ kao]n¨p At±l¯nsâ ]¯mwXc ¯nÂ ]Tn¡p¶ Ip«nbpsS kz]v-\amb knhnÂ kÀhoknse¯n¡m³ amÀKw Bcmªp. C§s\ henb kz]v-\§Ä ImWp¶htcmSv F\n¡v Fsâ PohnX ¯nsâ ASnØm\¯nÂ ]dbm\pÅ Imcy§Ä CXmWv. $ ]¯mwXc¯nepw ¹kvSphnepw ]Tn ¡pt¼mÄ anI¨ ASn¯dbnSm³ thïn ]cn{ian¡pI. Cu {]mb¯nÂ Ip«nItfmSv knhnÂ kÀhokv kz]v-\w t]mse henb Imcy§Ä ]dtbïXnÃ. ]äp¶{X `mjIÄ Ip«nIÄ C¡me¯v ]Tn¨ncn¡Ww. $ almcmPmkv tImtfPnepw AXv Ignªv \yqUÂlnbnÂ sP F³ bphnepw ]Tn¡pt¼msgÃmw ]mtTyXc {]hÀ¯\§fnseÃmw kPohambncp¶p. tImtfPv ]T\Imes¯ kPoham sbmcp kmaqlyPohnXw ]nÂ¡me¯v \ap¡v Gsd D]Imcs¸Spw. kwLmSI anIshms¡ BÀÖn¡m³ klmbn ¡p¶ LSIw AXmWv. $ hfsc sNdnb {]mb¯nÂ Xs¶ ]{X hmb\ Fsâ ioeambncp¶p. Fsâ hfÀ¨bnÂ Gsd klmbn¨ LSIw ]{Xhmb\bmWv. $ bm{X \sÃmcp hnZym `ymkamsW¶v Dd¨v hnizkn ¨ncp¶ HcmfmWv Fsâ ]nXmhv. hfsc sNdp¸¯nÂ Xs¶ Hcp ]mSv bm{X \S¯m³ `mKyw In«n. Un{Kn¡v ]Tn¡pt¼mÄ F³ kn kn tIUäv F¶ \nebnÂ Im\UbnÂ t]mbn. AXv Ignªph¶v C´ybnse¼mSpw k©cn¨p. sNss¶bnÂ \n¶v I¸enÂ Ibdn knwK¸qÀ t]mbn. tdmUv amÀKw sX¡v Ingt¡ Gjy³ cmPy§Ä kµÀin¨p. sP F³ bphnÂ ]Tn¡pt¼mÄ AhnsSbpÅ aäv hS¡v

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\nt¡sdbnãw sIm¨nbnse Imbtemcs¯ hoSmWv' F¶v ]dbp¶ thWp cmPmaWn tIcft¯mSpÅ Cãw F¶pw s\t©äp¶p. shÅs¸m¡§Ä ioeam¡nb s\XÀem³Uv F¶ cmPy¯v \bX{´Ú\mbncp¶t¸mÄ Iïdnª ]mT§Ä sImïv tIcf¯nsâ ]p\ cpÖoh\¯n\mbn ]pkvXIw cNn¨ {KÙImc³. tIcf¯n\v anIhmÀÖn¡m\pÅ Nne hgn Ifpw At±lw ]¦pshbv¡p¶pïv. _nkn\kv kulrZ A´co£w: tIcf¯nte¡v ]pd¯p\n¶v \nt£]w hcm³ thïnbpÅ {ia§Ä¡v am{XaÃ \mw ap³Xq¡w sImSpt¡ïXv. tIcf¯nÂ \n t£]w \S¯nb BÀ¡pw \Ã coXnbnÂ ChnsS _nkn\kv \S¯m³ ]äWw. AhcpsS hm¡pIfmWv aäpÅhsc BIÀjn¡pI. ss\]pWyhnIk\w: temI¯nsâ GXv tImWnepw aebmfn \gv-kpamscbpw s{]m ^jWepIsfbpw ImWmw. ]t£ Ct¸mÄ ^nen¸o³knÂ \n¶pÅ \gv-kpamÀ¡v kzoImcyX IqSn hcp¶pïv. AhÀ¡v tkm^väv kv-InÂkv IqSpXemsW¶XmWv ImcWw. \½psS tkm^vväv kv-InÂkpw sa¨s¸tSïnbncn¡p¶p. saUn¡Â hmeyp Sqdnkw: tIcf¯n\v Gähpw A\ptbmPyamb H¶mWnXv. B[p\nI sshZyimkv{Xhpw tbmKbpw BbpÀthZhpw shÂs\kpsaÃmw kwtbmPn¸n¨v temtIm¯c slÂ¯v sIbÀ þ shÂ\kv ssien \ap¡nhnsS krãn¡mw. hnZym`ymkw: cmPys¯ Gähpw \Ã kzImcy bqWnthgv-knänIfnsem¶mWv Ct¸mÄ Rm³ ^m¡Âänbmbncn¡p¶ H ]n Pn³UmÂ t¥m_Â

bqWnthgv-knän. CXpt]mepÅh tIcf¯nepw Bcw`n¡mw. hnhn[ cmPy§fnse A[ym]I scbpw hnZymÀ°nIsfbpw \ap¡v BIÀjn¡m³ km[n¡pw. ]²XnIfpsS ^e{]Zamb \S¯n¸v: \ap¡v kpµcamb N«§fpïv. \b§fpïv. \S¸m¡p¶XnemWv ]mfn¨ kw`hn¡p¶Xv. CXphsc F´psImïv ]eXpw \Ã coXnbnÂ \S¸mbnsÃ¶v ]Tn¡Ww. \½psS ]mI¸ngIÄ a\knem¡n sXäpIÄ Xncp¯m\pw apt¶m«v t]mIm\pw km[n¡Ww. sXmgnÂ Ahkc§Ä: C¡me¯v UnPn ässetkj\pw Iw]yq«ÀhÂ¡cWhpw aqeapÅ sXmgnÂ \ãs¯ Ipdn¨mWv Gsd Bi¦. F¶mÂ sajo\pIÄ¡v XpS¨pamäm \mIm¯ sXmgnepIfpïv. B cwK¯v s{]m ^jWÂ anIhv BÀÖn¡Ww. sFSn, ^n\m ³kv, eoKÂ t{]mkknwKv Hu«v-tkmgv-knwKv F¶o cwKs¯Ãmw km[yXbpïv. _nkn\kv Ahkc§Ä: slÂ¯v, ^mÀa, A\p_Ô taJeIfnÂ C\nbpw Gsd Ahkc§fpïv. asäm¶v shÂ\kv cwKamWv. C þ tImtagv-kv cwK¯pw `£ykwkv-IcW taJebnepw Ahkc§Ä GsdbmWv. IbäpaXn: tIcfw kpKÔ hyRvP\§fnemIs« atäXv taJeIfnepamIs« IqSpXÂ aqeyhÀ[\bv¡v Du¶Â \ÂIWw. \½psS \m«nÂ e`yamb hn`h k¼¯nÂ \n¶v ]camh[n aqeyhÀ[nX DÂ¸¶§fpïm¡n temIhn] Wnbnse¯n¡Ww. C¶nt¸mÄ temIw Hcp ]c¶ {]XeamWv. BÀ¡pw FhnsSbncp¶pw F´pw FhnsSbpw hnÂ¡mw. AsXms¡ aebmfnIfpw D] tbmKs¸Sp¯Ww.

B[p\nI sshZy imkv{Xhpw tbmKbpw BbpÀthZhpw shÂs\ kpsaÃmw kwtbmPn¸n¨v temtIm¯c slÂ¯v sIbÀ þ shÂ\kv ssien \ap¡nhnsS krãn¡mw

anIhmÀÖn¡m³ tIcf¯n\v ap¶nepïv hgnIÄ Ing¡³ kwØm\§fnse hnZymÀ°n IÄs¡m¸w t]mbn AhnSw apgph³ k©cn¨p. Cu bm{XIfmWv Fs¶ ]mI s¸Sp¯nb Hcp LSIw. hntZi cmPy¯v FÃmhcpw Xs¶ bm{X sN¿p¶hcmWv. \½fpw a¡sf CXpt]mse Agn¨phnSWw. Ahsc NndIpIÄ hnSÀ¯n ]d¡m³ A\phZn¡Ww. \½psS t]SnIfpsS t]cnÂ Ahsc Xf¨nScpXv. $ almcmPmknÂ sh¨v kwLmS\ anIshms¡ BÀÖn¨ncps¶¦nepw AXv tX¨pan\p ¡s¸«Xv sP F³ bp PohnXIme¯mWv. C´ybnse hnhn[ kwØm\§fnÂ \n¶pw hntZi¯p\n¶psaÃmapÅ Ip«nIfpw A[ym] IcpapÅ Iymw]kpIÄ bphXeapdbpsS hfÀ¨bnÂ \nÀWmbI ]¦v hln¡pw. Rm³ tImtfPv hnZymÀ°nbmbncns¡, A¡me¯v Iï Hcp apXnÀ¶ sF F Fkv

Hm^oktdmSv F\n¡pw knhnÂ kÀhoknÂ {]thin¡Wsa¶pïv F¶ B{Klw ]dªp. A¶v At±lw Ft¶mSv ]dªXv. ss[cyambn apt¶m«v t]mIq. \n§Ä¡pw AXv km[n¡psa¶mWv. C¶v bphXeapdtbmSv Rm\pw AXv ]dbp¶p. knhnÂ kÀhokv am{Xambn kz]v-\§Ä HXp¡cpXv. AXv \Ã km[yXbmWv. AXns\m¸w aät\Iw cwK§fnÂ Ahkc§fpïv. \ap¡pw F´psImïv KqKvfns\ t]mse t^kv _p¡ns\ t]mse B¸nÄ sF t^mWns\ t]mse temtIm¯canIhpÅ Imcy§Ä krãn¨pIqSm F¶v Nn´n¡p¶hcmIWw bphXeapd. B henb e£y§sf ]n´pScpI. \£{X§sf e£yam¡n \n§Ä DbÀ¶p NmSpI. BImiw \n§fpsS hncÂXp¼mÂ sXmSm\mIpw. [\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

kwcw-`-IXzw

ENTREPRENEURSHIP

saUn-an-Ivkv, k-Rv-Poh\w

Rm³ \-S-¶ _n-kn\-kv h-gnIÄ FhnF {Kq-¸v km-c-Yn tUm. F hn A-\q-]v, amÀ-¡-änw-Kv X-{´-§-fpw _n-kn-\-kv Po-hn-X-hpw ]-d-bp-¶p

cp kÀ-¡mÀ D-tZym-K-Ø-\m-tI-ïn-bn-cp-¶ sN-dp-¸-¡m-c³ _n-kn-\-kn-t\m-Sp-Å XmÂ¸-cyw sIm-ïv A-½m-h-t\m-sSm-¸w sNss¶-bn-te-¡v h-ïn I-b-dn. ^n-j-do-kv h-Ip-¸v U-b-d-Î-dm-bn-cp-¶ A-Ñ-sâ ]m-X ]n-´p-S-cm-sX F hn A-\q-]v A-½m-h-sâ B-bpÀ-th-Z Iq-«p-IÄ sIm-ïv X-¿m-dm-¡p-¶ tkm-¸v I-¼-\n-bp-sS `m-Kam-bn. ]n-¶m-se, tkm-¸v P-\-{]n-b-am-bn am-dn-btXm-sS X-§-fp-tS-Xm-b amÀ-¡-änw-Kv X-{´-§-fpw D-]-tbm-Kn-¨-t¸mÄ sa-Un-an-Iv-kv F-¶ I-¼-\n h-fÀ-¶-Xv C-´y-bn-se {]-ap-J tkm-¸v \nÀ-am-W I-¼-\n-I-fp-sS \n-c-bn-te-¡m-Wv. C-¶pw sa-Unan-Iv-kv k-hn-ti-j B-bpÀ-th-Z Iq-«p-I-fmÂ ssI-sIm-ïv \nÀ-an-¡p-¶ tkm-¸m-Wv. sa-Un-an-Ivkn-sâ 51 hÀ-j-s¯ amÀ-¡-änw-Kv X-{´-§-sf-bpw _n-kn-\-kv Po-hn-X-s¯-bpw Ip-dn-¨v ]-d-bp-I -bm-Wv F-hn-F {Kq-¸v am-t\-Pnw-Kv U-b-d-ÎÀ tUm. F hn A-\q-]v.

# Bcpw hens¨dnbm¯ saUnanIvkv tKmUv ImÀUpIÄ! B-Zy-Im-e-§-fnÂ X-s¶ sa-Un-an-Iv-kv X-§-fp-tS-Xm-b X-{´-§Ä amÀ-¡-änÂ D-]-tbm -Kn-¨n-cp-¶p. Iq-Sp-X-epw tlmÄ-sk-bvÂ amÀ-¡än-s\ B-{i-bn-¡m-sX do-s«-bv-enw-Kn-em-Wv {i-²tI-{µo-I-cn-¨n-cp-¶-Xv. sa-Un-an-Iv-kn-sâ B-cw-`w sN-ss¶-bn-em-b-Xn-\mÂ X-an-gv-\m-«n-se sN-dn-b sN-dn-b {Km-a-§-fn-te-¡v t]m-epw sa-Un-an-Iv-kns\ F-¯n-¡m-\m-bn F-¶-Xm-Wv R-§-fp-sS hn-P-bw. Iq-Sm-sX, F-Ãm amÀ-¡-än-epw R-§fp-sS {]-Xn-\n-[n-I-fp-sS km-¶n-[y-ap-ïm-bncp-¶p. F-Ãm-Zn-h-k-§-fn-epw A-hÀ-¡v GÂ-¸n-¨p\Â-In-bn-«p-Å I-S-I-fp-am-bn _-Ô-s¸-«v th-ï Im-cy-§Ä sN-¿p-¶p-ïv. C-¶v, B-[p-\n-I kuI-cy-§Ä D-]-tbm-Kn-¨v, Hm-tcm I-S-I-fn-se-bpw R-§-fp-sS DÂ-¸-¶-s¯ Ip-dn-¨pw F-{X kv-täm¡p-sï-¶-Xn-s\ Ip-dn-¨p-sam-s¡ amÀ-¡-änw-Kv {]-Xn-\n-[n-IÄ h-gn A-dn-bm³ km-[n-¡p-¶p-ïv. DÂ-¸-¶-¯n-\v th-ï ]-»n-kn-än-bpw A-hÀ \Â-Ip-¶p-ïv. Hm-tcm-hÀ-jw tXm-dpw \-½p-sS \m-Sp-I-fn-epw ]p-Xn-b tjm-¸p-IÄ h-¶p-sIm-ïn-cn-¡p-I-bm-Wv, amÀ-¡-äv hn-I-kn-¨p-sIm-ïn-cn-¡p-I-bm-Wv. A-Xn\-\p-k-cn-¨v am-ä-§Ä sIm-ïp-h-¶p. H-cp-Im-e-¯v B-tLm-j th-f-I-fn-epw t£-{X-§-fpw ]-Ån-Ifp-a-S-¡-ap-Å D-Õ-h-Ø-e-§-fn-epw R-§-fp-sS tKm-Uv ImÀ-Up-IÄ hn-X-c-Ww sN-bv-Xn-cp-¶p. C-Xm-cpw h-gn-bnÂ D-t]-£n-¡n-Ã. am-{X-a-Ã, FÃm-hÀ-¡pw D-]-tbm-K-{]-Z-am-Ip-¶ hn-i-dn-I-fpw amÀ-¡-änw-Kv X-{´-§-fp-sS `m-K-am-bn hn-X-c-Ww

HmK-Ìv 15 & 31, 2021

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sN-bv-Xp. sa-Un-an-Iv-kv P-\-§-fp-sS a-\-knÂ am-bm-¯ \m-a-am-Im³ C-sXm-s¡ G-sd k-lmbn-¨p.

# PohnX¯nse hgn¯ncnhv _n-kn-\-kn-te-¡v Im-se-Sp-¯p-h-¨ Xo-cp-am\w X-s¶-bm-Wv F-sâ Po-hn-X-¯n-se G-ä-hpw h-en-b h-gn-¯n-cn-hv. Rm-s\m-cp kÀ-¡mÀ D-tZymK-Ø-sâ a-I-\m-bn P-\n-¨-bm-fm-Wv. ]n-Xm-hv, ^n-j-do-kv h-Ip-¸n-sâ U-b-d-Î-dm-bn-cp-¶p. Ub-d-Î-dm-bn-cp-¶ k-a-b-¯v X-s¶-bm-Wv A-Ñ³ a-cn-¡p-¶-Xv. A-t±-l-¯n-sâ B-{K-l-hpw Rm³ H-cp kÀ-¡mÀ D-tZym-K-Ø-\m-¡p-I A-sÃ-¦nÂ _m-¦n-se Po-h-\-¡m-c-\m-¡p-I F-¶-Xm-bn-cp-¶p. A-tX Nn-´m-K-Xn-bm-bn-cp-¶p F-\n-¡pw.

# sXäp]änsb¶v IïmÂ DS³ Xncp¯pI F-sâ _n-kn-\-kv Po-hn-X-¯n-epw Nn-e A-_-²-§Ä ]-än-bn-«p-ïv. amÀ-¡än-s\ i-cn-¡pw ]Tn-¡m-sX ]p-d-¯nd-¡n-b Nn-e DÂ-¸-¶-§Ä ]n³-h-ent¡-ïn-h-¶n-«p-ïv. F-^v-Fw-kn-Pn-bnem-bn-cp-¶p R-§Ä {]-hÀ-¯n-¨n-cp¶-Xv, ]n-¶o-Sm-Wv k-Rv-Po-h-\-¯neq-sS kÀ-ho-kv cw-K-t¯-¡v Iq-Sn-sb¯p-¶-Xv. B-bpÀ-th-Z ¢n-\n-¡p-I-fp-sS irw-J-e-bm-Wv C-Xn-eq-sS e-£y-an-«-Xv. B-Zyw sN-ss¶-bnÂ B-cw-`n-¡p-Ibpw ]n-¶o-Sv ]-e kw-Øm-\-§-fnte-¡v {_m-©v Xp-S-§p-I-bp-am-bncp-¶p. F-¶mÂ, sN-dn-b sN-dn-b {_m-©p-I-fm-bn Xp-S-§n-¡-gn-ªmÂ A-Xn-sâ am-t\-Pv-saâv tIm-Ìv Iq-Sp-Xem-bn-cn-¡p-sa-¶v ]n-¶o-Sm-Wv a-\-knem-¡p-¶-Xv. A-§-s\-bm-Wv F-d-WmIp-f-¯v h-en-sbm-cp tlm-kv-]n-ä-em-bn k-Rv-Po-h-\w h-cp-¶-Xv. A-Xp-t]m-se, G-sd ]-Wn-s¸-«v bp-F-C-bn-epw H-cp skâÀ Xp-S-§n. \-½p-sS F-Ãm a-cp-¶pIÄ-¡pw K-h¬-saân-sâ s]À-an-j³ C-sÃ-¶v a-\-kn-em-b-tXm-sS ]q-t«-ïnbpw h-¶p. C-sXm-s¡ _n-kn-\-knÂ km-[m-c-W-bm-bn kw-`-hn-¡p-¶-Xm-Wv. sX-äv ]-än-sb-¶v a-\-knem-bmÂ D-S³ A-Xv Xn-cp-¯-Ww.

A-Ñ-sâ a-c-W-ti-jw F-\n-¡v AÀ-l-Xs¸-« tPm-en-¡m-bn {i-an-¨p-sIm-ïn-cn-¡p-¶ k-a-b-¯v, sa-Un-an-Iv-kv I-¼-\n k-a-cw Im-cWw ]q-«n-t¸m-Ip-¶ A-h-Ø-bp-ïm-bn-cp-¶p. Cu L-«-¯nÂ F-\n-¡v _n-kn-\-knÂ XmÂ¸-cyw tXm-¶p-I-bpw A-½m-h³ F-s¶ sNss¶-bn-te-¡v Iq-«n-s¡m-ïp-t]m-hp-I-bp-am-Wv D-ïm-b-Xv.

# ]pXnb _nkn\kv Ahkc§Ä tIm-hn-Un-\v ti-jw tI-c-f-¯nÂ ]-eta-J-e-I-fn-epw km-[y-X-IÄ Xp-d-¡p-sa-¶m-Wv {]-Xo-£n-¡p-¶-Xv. XoÀ-¨-bm-bpw Sq-dn-kw cw-Kw h-f-cpw. G-ä-hpw Iq-Sp-XÂ km-[y-X Im-Wp¶-Xv B-bpÀ-th-Z cw-K-¯m-Wv. {]-Xn-tcm-[ ti-jn hÀ-[n-¸n-¡p-¶-Xn-s\ Ip-ds¨m-s¡ tem-I-sa-¼m-Sp-ap-Å B-fp-IÄ a-\-kn-em-¡n Xp-S-§n-bn-«p-ïv. A-Xn-\v G-ä-hpw \-Ã amÀ-Kw B-bpÀ-th-Z-am-sW-¶v tem-Iw Xn-cn-¨-dn-ªn-cn¡p-¶ k-a-b-am-Wn-Xv. hn-tZ-in-I-sf B-IÀ-jn-¡p-¶ co-Xn-bnÂ B-bpÀ-th-Z-¯n-s\ {_m³-Uv sN-¿p-I F-¶ e-£y-t¯m-sS-bm-Wv Rm³ k-Rv-Po-h-\w B-cw-`n-¨-Xv. A-¯-cw kw-cw-`-§Ä, h-en-b dn-tkmÀ-«p-IÄ F-¶n-h-bv-s¡m-s¡ h-en-b km-[y-X-I-fp-ïv. sF-Sn, a-äv sN-dp-In-S hy-h-km-b-§Ä F-¶n-h-bv-¡pw \-Ã km-[y-X-bp-Å Ø-e-am-Wv tI-c-fw. h-f-sc-tb-sd dn-tkm-gv-kp-Å Ø-eam-Wv. h³-In-S I-¼-\n-IÄ D-]-tbm-Kn-¡p-¶ \-½p-sS B-fp-I-fp-sS _p-²n-sb I-b-än A-b¡m-sX, A-h-sc C-hn-sS X-s¶ D-]-tbm-K-s¸Sp-¯m³ km-[n-¡p-¶ A-h-k-cw h-cp-sa-¶v X-s¶-bm-Wv {]-Xo-£n-¡p-¶-Xv. Iq-Sm-sX, KÄ-^v \m-Sp-I-fnÂ-\n-¶v \n-c -h-[n t]À {]-hm-k-Po-hn-Xw A-h-km-\n-¸n-¨v C-t§m-«p-h-cp-¶p-ïv. A-h-cp-sS A-dn-hp-I-fpw A-\p-`-h-§-fpw \-ap-¡v D-]-tbm-K-s¸-Sp-¯m-hp¶-Xm-Wv. C-Xn-\p-Å km-l-N-cyw kÀ-¡mÀX-e-¯nÂ H-cp-¡-Ww.

( 51 hÀ-j-s¯ sa-Un-an-Iv-kn-sâ bm-{X, tUm. F hn A-\q-]n-sâ hm-¡p-I-fnÂ \n-§Ä-¡v tIÄ-¡mw. Cu Iyp-BÀ tIm-Uv kv-Im³ sN-¿q.)

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hcq, slbv- ³dn¨v hnfn¡p¶p,

ewt_mÀKn\ns¡m¸w _nkn\kv sN¿mw sIm-¨n-bnÂ F-Iv-kv-¢q-kn-hv tjm-dqw Xp-S-§m-³ A-hkcw

-Uw-_-c ImÀ \nÀ am-Xm-¡-fm-b ew -t_mÀ-Kn-\n-¡v Io-gn-ep-Å tSm-Wn-t\m ew-t_mÀ-Kn-\n Im-k ^À-Wn-¨-dp-IÄ C-ý³ hn-]-Wn-bn-epw. {]oan-bw \n-e-hm-c-¯n-ep-Å ^À-Wn-¨-dp-I-fp-sS hn-X-cWm-h-Im-iw I-¼-\n-bp-sS C-ý-bn-se Hm-ô-jyÂ Unkv-{Sn-_yq-«-dm-b slbv³dn¨v t{S-tU-gv-kv ss{]-h-äv en-an-ä-Un\m-Wv. Hm-tcm kw-Øm-\-¯pw H-cp Un-kv-{Sn-_yq-«-sd \n-b-an-¨v F-Iv-kn-¢q-kn-hv tjm-dqw Xpd-¶v hnÂ-¸-\ \-S-¯m-\m-Wv slbv³dn¨v t{S-tU-gv-kv Xo-cp-am\w. C-X-\p-k-cn-¨v ssl-Z-cm-_mZnÂ C-ý-bn-se B-Zyw tjm-dqw Xpd¡pw. c-ïm-a-s¯ tjm-dqw apw-ss_-bnÂ D-S-s\ Xp-d-¡m-\pÅ X-bm-sd-Sp-¸n-em-sW-¶v sl bv-³dn¨v t{S-tU-gv-kv am-t\-Pnw-Kv U-b-d-Iv-äÀ a-t\m-Pv tXm-a-kv ]-d-bp-¶p. tI-c-f-¯nÂ sIm-¨n-bnÂ F-Iv-kv-¢q-kn-hv tjm-dqw Xp-S-§m\p-Å A-h-k-c-am-Wv slbv-³dn¨v kw-cw-`-IÀ-¡v ap-¶nÂ sh-¡p¶-Xv. XmÂ-¸-cy-ap-Å-h-cp-am-bn C-Xpkw-_-Ôn-¨ NÀ-¨-bv-¡v XpS-¡-an-«n-«p-ïv. sN-ss¶, _mw-KfqÀ F-¶n-hn-S-§-fn-epw k-am-\ co-Xn-bnÂ tjm-dqw Xp-d-¡p-¶-Xn\m-bn NÀ-¨ \-S-¶p-h-cp-¶p.

H-cp ho-Sn-\v B-h-iy-am-b ^À-Wn-¨-dp-I-sf-Ãmw tSm-Wn-t\m ew-t_mÀ-Kn-\n hn-]-Wn-bnÂ F-¯n-¡p-¶p-ïv. en-hnw-Kv dq-an-\v B-h-iy-am-b tkm-^ sk-äp-IÄ, sk³-{SÂ tS-_vÄ, Bw sNbdp-IÄ, ^v-tfmÀ em-¼v Xp-S-§n -b-h-bpw ssU-\nw-Kv tS-_vÄ, I-tkc-IÄ, jm³-Uv-en-bÀ, ssU-\nw-Kv sk-äv, B-jv-en du-ïv ssU-\nw-Kv tS-_vÄ, s_-Uv-dq-an-te-¡v B-hiy-am-b s_-Uv, s{U-Ênw-Kv tS _vÄ, Bw-sN-bÀ, emw-¼v, d-Kv, hmÄ t¢m-¡v, In-¨³ ^À-Wn-¨dp-IÄ F-¶n-h-bp-sa-Ãmw C-XnÂ s]-Sp-¶p. tlmw Xn-b-ä-dp-IÄ-¡v th-ï km-a-{Kn-I-fpw tlmw Xn-bäÀ dn-¢-bv-t\-gvkpw, ^v-tfm-dnw-Kv ssSÂ-kp-a-S-¡w ssh-hn-[y-amÀ-¶ DÂ-¸-¶-§-fm-Wv Cu B-Uw_-c {_m³-UnÂ \n-¶v ]p -d-¯n-d-§p-¶-Xv. hn-h-c-§Ä-¡v: w w w. h e i n r i c h t r a d e r s . c o m . +91 9605081122, +91 9846161631.

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]p-Xn-b-cq-]w, ]p-Xn-b `m-hw: \n-£m-\nÂ C-t¸mÄ tjm-¸nw-Kv

"th-sd se-hÂ'!

\n-e-hn-se tjm-dqw hn-I-kn-¸n-¨-Xn-eq-sS Z-£n-tW-´y-bn-se G-ä-hpw h-en-b Kr-tlm-]-I-c-W tjm-dq-ap-I-fn-sem-¶m-bn am-dn-bn-cn-¡p-I-bm-Wv I-®q-cn-se \n-£m³ C-e-t{Îm-Wn-Iv-kv

-dp-¶ Im-e-¯nÂ am-ä-anÃm-¯ D-]-t`m-àr-tk-h\-hpw hn-kv-a-bn-¸n-¡p-¶ DÂ¸-¶ ssh-hn-[y-hpw sIm-ïv D-¯-ca-e-_m-dn-sâ lr-Z-b-¯n-en-Sw t\-Sn-b \n£m³ C-e-t{Îm-Wn-Iv-kn-sâ N-cn-{X-¯nÂ C-Xm H-cp ]pP-bn-¨ kw-cw-`-¯nÂ H-Xp-§n \nÂXn-b \m-gn-I-¡-Ãv. ]p-Xn-b¡m-sX ]p-Xn-b DÂ-¸-¶-§-fpw {_m³Xpw \n-e-hn-ep-Å-Xp-am-b DÂUp-I-fpw hn-]-Wn-bnÂ A-h-X-cn-¸n-¨p-sIm¸-¶-§-fp-sS A-Xn-hn-im-etï-bn-cn-¡-Ww F-¶ ]-£-¡m-c-\m-b am-b t{i-Wn DÄ-s¡m-Ån-¨v sam-bv-Xp ssh-hn-[y-h-Xv-I-c-W-¯n-sâ ]p-Xn-b h-en-b \n-£m³ Im-cy-¯nÂ am-Xr-I-bm-Wv. tlm-«Â hy-hC-t¸mÄ {]-hÀ-¯-\-am-cw-`nkm-bn B-bn-cp-¶ A-l-½-Zv lm-Pn-bp-sS ¨n-cn-¡p-¶p. ku-¯v C-´ya-I³ Fw-Fw-hn sam-bv-Xp 1996em-Wv kzbn-se G-ä-hpw h-en-b Kr-tlm´w \n-e-bnÂ \n-£m³ C-e-t{Îm-Wn-Iv]-I-c-W tjm-dqw F-¶ Jym-Xn kn-\v Xp-S-¡-an-Sp-¶-Xv. Np-cp-§n-b-Im-ew C-\n \n-£m-\v kz-´w. sImïp-X-s¶ D-]-t`m-àm-¡-fp-sS a-\-knkw-Øm-\-s¯ Kr-tlmen-Sw t\-Sn-b Kr-tlm-]-I-c-W irw-J-e sI-«n]-I-c-W hn-]-Wn-bp-sS N-cn¸-Sp-¯ A-t±-lw ]n-Xm-hn-sâ tlm-«Â _n{X-¯nÂ G-sd ]p-Xp-a-Ikn-\kn-s\-bpw t\-t©m-Sv tNÀ-¯n-«p-ïv. tfm-sS-bm-Wv, ]p-Xn-b cq-]-`mk-^-bÀ _n-kn-\-kv tlm-«Â, tkm-\ Fw-Fw-hn sam-bv-Xp h-§-tfm-sS-bp-Å \n-£m-sâ d-kv-säm-dâv F-¶n-h A-t±-l-¯n-sâ D-S-a Cu ImÂ-sh-bv-¸v. hn-kv-a-bn-Ø-X-bn-ep-Å \n-£m-sâ k-tlm-Z-c Øm-]-\-§fm-Wv. ¸n-¡p-¶ hn-kv-Xr-Xn-bnÂ am-{X-a-Ã, ]pe-Iv-k-kv t{]m-¸À-«o-kv, A-Uv-an-d Ip-¡v-kv ({^m-ss©-knþ Xn-b DÂ-¸-¶-§-fp-sS ssh-hn-[y-amÀ-¶ lm-PnA-en apwss_) {I-Iv-kv sam-_n-en-än (BXÀ C-et{i-Wn-sIm-ïpw th-dn-«v \nÂ-¡p-¶ {În-Iv kv-Iq-«À UoeÀ) F-¶n-h a-äp kw-cw-`-§-fm-Wv. H-cp D-]-t`m-àr tk-h-\m-\p-`-hw ]-I-cp¶p ]p-Xn-b \n-£m³. ""D-]-t`m-àm-¡Ä-¡v G-ä-hpw an-I-¨ tk-h-\w e-`y-am-¡p-I F-¶-Xm-Wv \n-£m-sâ e-£yw. Kp-W-\n-e-hm-c-t¯msSm-¸w D-Â¸-¶-§-fp-sS ssh-hn-[y-hpw hnim-e-X-bpw D-]-t`m-àm-¡Ä-¡v an-I-¨ H-cp A-\p-`-hw \Â-Ipw. G-ä-hpw an-I-¨ Hm-^-dp-I-fnÂ, G-ä-hpw an-I-¨ sk-e-£-\nÂ, G -sXm-cp D-]-t`m-àm-hn -\pw B-h-iy-am-b D-Â ¸¶-§Ä H-cp- Ip-S-¡ognÂ e-`y-am-¡p-I F-¶Xm-Wv R-§Ä D-t±-in¡p-¶-Xv'' \n-£m³ C-et{Îm-Wn-Iv-kv am-t\-Pn-wKv ]mÀ-Sv-WÀ Fw-Fw-hn sambv-Xp ]-d-bp-¶p. DÂ-¸-¶ ssh-hn-[y-X \n-e-hn-ep-Å tjm-dqw hn-]peo-I-cn-¨m-Wv Iq-Sp-XÂ Ø-e-ku-I-cy-hpw DÂ-¸¶- § - f p- s am- s ¡- b m- b n

FwFwhn sambvXp F¶ kwcw`I³ hn-

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

h-S-¡³ tI-c-f-¯n-\v ]pXn-b tjm-¸nw-Kv A-\p-`-hw k-½m-\n-¡m³ \n-£m³ X- b m- s d- S p- ¯ n- c n- ¡ p- ¶ - X v . G-sXm-cp D-]-t`m-àmhn-\pw A-\p-tbm-Py-am-b F-Ãm-¯-cw Kr-tlm-]-I-cW-§-fpw \n-£m-\n-ep-ïv. Un-ssk-\À ^m³-kv & sse-än-wKv, tam-Up-emÀ In-¨¬, lp-Uv B³-Uv tlm-_v, t{Im-¡-dn, ho-Sn-\pw Øm-]-\-§Ä-¡pw kp-c-£ D-d-¸m-¡p-¶ tlmw Hm-t«mta-j³ sk-Iyq-cn-än, tlmw Pnw ^n-äv\-kv F-Izn-]v-saâv, ]-hÀ-Sq-fp-IÄ, In¨³ kn-¦p-IÄ, t^m-sk-äp-IÄ F-¶o DÂ-¸-¶-§-fp-sS hn-`m-K-§-fm-Wv \n£m-\nÂ ]p-Xp-Xm-bn B-cw-`n-¨n-cn-¡p¶-Xv.

]p-Xn-b C-S-§-fnÂ C ¹m-\-äv F-¶ t]-cnÂ I-®qÀ, Im-kÀ-tIm-Sv, tIm-gn-t¡m-Sv, h-b-\m-Sv Pn-Ã-I-fn-em-bn ]-¯v tjm-dq-ap-IÄ sam-bv-Xp-hn-sâ t\-Xr-Xz-¯nÂ {]-hÀ¯n-¨p-h-cp-¶p. a-e-_mÀ {Kq-¸p-am-bn tNÀ-¶v tIm-gn-t¡m-«v B-cw-`n-¨ C-lw Un-Pn-äÂ tI-c-f-¯n-se G-ä-hpw h-en-b Kr-tlm-]-I-c-W tjm-dq-ap-I-fn-sem¶m-Wv. Z-£n-tW-´y-bnÂ kzm-[o-\w D-d-¸n-¡m-\p-Å ]-²-Xn-bp-sS `m-K-am-bn IÀ-Wm-S-I, X-an-gv-\m-Sv kw-Øm-\-§fnÂ C-lw Un-Pn-ä-en-sâ Iq-Sp-XÂ tjm-dq-ap-IÄ Xp-d-¡m-\pw ]-²-Xn-bnSp-¶-Xm-bn sam-bv-Xp ]-d-bp-¶p.

P-bv t{S-Uv ^n-\m³-kv

A-Pn-Xv-Ip-amÀ sI sI U-b-d-Iv-äÀ

Pn-en hn-\o-Xv U-b-d-Iv-äÀ

[-\-Im-cy tk-h-\ cw-K-s¯

"h¬ tÌm-¸v skm-eqj³' _n-kn-\-kv- þ- hy-àn-K-X þ FUyp-t¡-j³ þ I¬-kv-{S£³ ta-J-e-I-fnÂ ssh-hn-[y-amÀ-¶ km-¼-¯n-I tk-h-\-§-fm-Wv P-bv t{S-Uv \Â-Ip-¶-Xv

-cp kw-cw-`-I-t\m km-[m-cW-¡m-c-t\m B-h-s«, s]s«-¶v H-cp Xp-I B-h-iyam-bn h-¶mÂ F-´p sN-¿pw? F-hn-sS \n-s¶-¦n-epw hm-bv-] In-«ptam F-¶m-Ipw B-Zyw t\m-¡p-I. A-Xn-\p {i-an-¡p-t¼m-gm-Ipw Hmtcm \q-em-am-e-IÄ. F-Ãm tc-JI-fpw X-bm-dm-¡n am-k-§Ä ]n -d-tI \-S-¶m-em-Ipw hm-bv-] A-\ph-Zn-¡-s¸-Sp-I. F-¶mÂ _n-kn\-kv kw-_-Ô-am-b-Xpw hy-àn-KX-hp-am-b km-¼-¯n-I tk-h-\§Ä Ip-d-ª k-a-b-¯n-\p-ÅnÂ Ip-d-ª sN-e-hnÂ e-`y-am-¡n {i-² t\-Sp-I-bm-Wv tIm-gn-t¡m-Sv B-Øm-\-am-b P-bv t{S-Uv {Kq-¸v. `-h-\ hm-bv-], _n-kn-\-kv tem¬, t{]m-¸À-«n hm-bv-], hy-ànK-X hm-bv-] Xp-S-§n-b tk-h-\-§Ä am-{X-a-Ã, kw-cw-`-IÀ-¡v ^n-\m³jyÂ, eo-KÂ I¬-kÄ-«³-kn tkh-\-§-fpw C³-jp-d³-kv tk-h-\§-fpw P-bv t{S-Uv \Â-Ip-¶p. tZ-ikm-Xv-Ir-X-þ-kz-Im-cy _m-¦p-I-fp-sS tImÀ-¸-td-äv Un-F-kv-F Nm-\Â ]mÀ-Sv-WÀ Iq-Sn-bm-b P-bv t{S-Uv cm-Py-¯v F-hn-sS-bpw hm-bv-]m tk-

h-\-§Ä e-`y-am-¡p-¶p. ]pXnb kw-cw-`w Xp-S-§p-¶-Xn-\pw hn-]peo-I-cn-¡p-¶-Xn-\pw ap-{Zm hm-bv-] t]m-se-bp-Å kn-Pn-Sn-Fw-F-kv-C ( CREDIT G U A RA NTEE FU NDS TRU S T FOR MICRO A ND S MA L L ENTERPRIS ES ) ]-²-Xn-Ifp-sS

B-\p-Iq-ey-§Ä-¡m-bp-Å F-¡uïnw-Kv tk-h-\-§-fpw P-bv t{S-Uv e-`y-am-¡p-¶p. G-ä-hpw Ip-d-ª k-a-b-¯n\p-ÅnÂ cm-Py-¯v e-`y-am-b-XnÂ G-ä-hpw Ip-d-ª ]-en-i \n-c-¡nep-Å hm-bv-] C-S-]m-Sp-ImÀ-¡v e-`y-am-¡p-I-bm-Wv P-bv t{S-Uv sN-¿p-¶-sX-¶v am-t\-Pnw-Kv U-bd-Iv-ädpw CIMS ME ( Confederation

Of Indian Micro, S m all & Medium Enterp rise) MS ME - G ROW TH

t^mÀ-aÀ {S-j-d-dpamb P-b-Zo-]v sI sI ]-d-bp-¶p. tI-c-f-¯n-se 40 te-sd ]-«-W -§-fnÂ \n-e-hnÂ P-bv t{S-Uv imJ-IÄ {]-hÀ-¯n-¨p h-cp-¶p. C-hbn-eq-sS ^n-\m³-kv, _m-¦nw-Kv, FvUyp-t¡-j³, C³-jp-d³-kv, I¬kv-{S-£³, I¬-kÄ-«nw-Kv ta-J-e-IfnÂ tk-h-\w \Â-In h-cp-¶p.

P-b-Zo-]n-s\m-¸w `m-cy A-eo-\ {]-Im-iv, P-\-dÂ am-t\-PÀ Pn-en hn-\o-Xv, A-Uv-an-\n-kv-t{S-j³ hn`m-Kw X-e-h³ A-Pn-Xv-Ip-amÀ sI sI F-¶n-h-cpw I-¼-\n-bnÂ U-bd-ÎÀ-am-cm-bp-ïv.

{Kq-¸n-sâ `m-K-am-Im³ kw-cw-`-IÀ-¡v A-h-k-cw \n-e-hnÂ im-J-IÄ {]-hÀ-¯n¡m-¯ C-S-§-fnÂ {^m-ss©-kn A-Sn-Øm-\-¯nÂ im-J-IÄ Xp-d¡m-\m-Wv P-bv t{S-Un-sâ ]-²-Xn. _n-kn-\-kv cw-K-t¯-¡v I-S¶p h-cm-\m-{K-ln-¡p-¶ A-Uv-an-\n-kv-t{S-j³ an-I-hv ]p-eÀ-¯p-¶ kwcw-`-IÀ-¡v an-I-¨ A-h-k-c-am-bn-cn¡pw C-sX-¶v amt\-Pnw-Kv U-b-dIväÀ P-b-Zo-]v sI sI ]-d-bp-¶p.

a-äp ta-J-e-I-fn-te-¡v [-\-Im-cy tk-h-\ cw-K-¯v anI-hv sX-fn-bn-¨ P-bv t{S-Uv, I-gn-ª aq-¶-c ]-Xn-äm-ïm-bn {]-hÀ-¯n-¨p

P-b-Zo-]v sI sI

am-t\-Pnw-Kv U-b-d-Iv-äÀ

h-cp-¶ k-tcm-_m-e A-tkm-kntb-äv-kv ss{]-h-äv en-an-ä-Un-sâ Iogn-ep-Å Øm-]-\-am-Wv. C-t¸mÄ k-tcm-_m--e tlmw-kv F-¶ t]-cnÂ `-h-\ \nÀ-am-W ta-J-e-bn-te-¡v Iq-Sn I-S-¡m-s\m-cp-§p-I-bm-Wv {Kq-¸v. 2019 Â tIm-gn-t¡m-«v kz-]v-\-Kr-lw 2019 F-¶ s{]m-P-Îv \-S-¸n-em-¡n b A-\p-`-h-k-¼-¯nÂ \n-¶m-Wv C-Xn-sâ Xp-S-¡w. hn-Ãm t{]m-P-Iv-än\m-bn tIm-gn-t¡m-«v Ø-ew hm-§nbn-«p-ïv.

km-¼-¯n-I hn-Zym-`ym-k cw-K-¯v {Kq-¸n-\v Io-gnÂ {]-hÀ-¯n-¡p-¶ P-bv t{S-Uv B-Nm-cy CâÀ-\m-j -WÂ A-¡m-Zn-an-bn-eq-sS _n-kn\-kv _m-¦nw-Kv cw-K-¯v {]-th-in¡m-\m-{K-ln-¡p-¶ D-tZym-KmÀ-°nIÄ-¡m-bn _n-kn-\-kv _m-¦nw-Kv F-Iv-kv-t]À-«v F-¶ kÀ-«n-ss^Uv tIm-gv-kv C-Xn-eq-sS I-¼-\n \-S¯p-¶p. hn-h-c-§Ä-¡ v: t^m¬: + 9 1 8 5 9 02 02 2 2 6 , sh-_v-ssk-äv: w w w .j ayt rade.in

At\zjW§Ä¡v Finance L eg al Franchise B usiness A ssociate Insurance A cadem y

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

C³sh-Ìvsaâv ssKUv INVESTMENT GUIDE

Ct¸mÄ \nt£]n¡mw

Cu Hm-W-¡m-e-¯v \n-t£-]n-¡m³ C-Izn-än Câ-en-P³-kv km-c-Yn-bpw cm-Py-s¯ {]-ap-J hm-eyp C³-sh-Ì-dp-am-b s]m-dn-©p sh-fn-b-¯v [-\w hm-b-\-¡mÀ-¡v am-{X-am-bn \nÀ-tZ-in-¡p-¶ A-©v Hm-l-cn-IÄ

I-

gn-ª Hm-W-¡m-e-¯v \-½Ä B-sc-¦n-epw Nn-´n-¨n-cp-t¶m Cu Hm-W-\m-fp-I-fn-epw tIm-hn-Uv \-s½ th-«-bm-Sp-sa-¶v? Im-ew C-Xp-t]m-se {]-h-N-\m-Xo-X-am-Wv. tIm-hn-Uv F-Ãm ta-J-e-I-sf-bpw h-en-b tXm-XnÂ _m-[n¡p-t¼m-gpw kv-sI-bv-e-_n-en-än-bp-Å kw-L-Sn-X _n-kn-\-kp-IÄ h-f-sc \-Ã {]-I-S-\w Im-gv-N-h-bv-¡p-¶p-ïv. hn-Z-Kv[À Cu L-«-s¯ K tj-¸n-ep-Å Xn-cn¨p-h-c-hv F-s¶m-s¡-bm-Wv ]-d-bp-¶-Xv. kv-täm-¡v amÀ-¡-äv {]-Xn-\n-[o-I-cn-¡p¶-Xv kv-sI-bv-e-_n-en-än-bp-Å I-cp-¯p-ä _n-kn-\-kp-I-sf-bm-Wv. A-Xp-sIm-ïv X-s¶ A-Xv I-cp-t¯m-sS Xp-S-cp-¶p. ap¶n-ep-Å A-h-k-cw ap-X-se-Sp-¯v, ]-cn{`m-´-cm-Im-sX kv-amÀ-«m-bn \n-t£-]w \-S-¯n-b-hÀ-¡m-Wv Hm-l-cn hn-]-Wn hmcn-t¡m-cn t\-«w k-½m-\n-¨n-cn-¡p-¶-Xv. I-gn-ª hÀ-jw R-§-fp-sS [-\w Hm-Ww t]mÀ-«v-t^m-fn-tbm-bn-se A-©v Hm-l-cn-I-fp-sS {]-I-S-\w t\m-¡p. B t]mÀ-«v-t^m-fn-tbm H-cp hÀ-jw sIm-ïv G-I-tZ-iw C-c-«n h-fÀ-¨ t\-Sn. A-tXk-a-bw sk³-sk-Iv-kv D-bÀ-¶-Xv 38 i-X-am-\-am-Wv. (I-gn-ª Hm-W-¯n-\v [-\-¯nÂ {]-kn-²o-I-cn-¨ [-\w-þ-C-Izn-än Câ-en-P³-kv Hm-Ww t]mÀ-«v-t^m-fn-tbmbp-sS {]-I-S-\w t_m-Iv-kv 1 Â). Hm-l-cn sX-c-sª-Sp-¡p-¶-h-sc kw_-Ôn-¨n-S-t¯m-fw Cu k-a-b-hpw G-sd B-th-iw ]-I-cp-¶-Xv X-s¶-bm-Wv. Price

CMP

Gain

SWELECTES

100

251

151%

ENIL

140

208

49%

KITEX

101

170

68%

SPENCERS

108

27%

NATIONALUM

94 169%

Total SENSEX

93% 38,213 52,587

38%

]-t£ hn-]-Wn D-bÀ-¶p-\nÂ-¡p-¶-Xnsâ A-Sn-Øm-\-¯nÂ Ip-d-¨v Pm-{K-X th-W-sa-¶p-am-{Xw. C-¡m-cyw a-\-knÂ sh-¨p-sIm-ïv Cu hÀ-j-hpw Rm³ A-©v Hm-l-cn-IÄ DÄ-s¸-Sp-¶ H-cp t]mÀ-«v-t^m-fn-tbm-bm-Wv A-h-X-cn-¸n-¡p¶-Xv. hm-b-\-¡mÀ-¡v Cu t]mÀ-«v-t^mfn-tbm \n-t£-]-¯n-\m-bn ]-cn-K-Wn¡mw. HmÀ-¡p-I, Cu Hm-l-cn-I-fnÂ R-§Ä-¡v \n-t£-]-XmÂ-¸-cy-§Ä D-ïm-Ipw.

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

w W Hm]mÀ«v

t ntbm! t^mf

1.sFSnkn sF

-Sn-kn-sb ]-cn-N-b-s¸-Sp-t¯-ï Im-cy-an-Ã. kn-K-d-äv hn-]-Wn-bnÂ A-hÀ \m-b-I-cm-sW-¶-Xn-\v ]p-d-sa F-^v Fw kn Pn DÂ-¸-¶-§-fp-sS \o-ït{i-Wn-bn-eq-sS C-ý-bn-se Hm-tcm Ip-Spw-_-¯nse-bpw A-hn-`m-Py-L-S-I-am-bn sF-Sn-kn am-dn-bn-cn¡p-¶p. B-inÀ-hm-Zv. k¬-ô-Ìv, bn-¸o, _nw-tKm, _n \m-Nz-dÂ, ^n-b-a, F³-tK-Pv, km-hv-tem¬, ¢m-kv-ta-äv-kv F-¶n-h sF-Sn-kn-bnse {_m³-UpI-fnÂ Nn-e-Xm-Wv. C-Xn-\v ]p-d-ta C-ý-bn-se G-ä-hpw h-en-b c-ïm-a-s¯ tlm-«Â irw-J-e-bp-sS D-S-a-Ø-X-bpw \n-b-{´-W-hpw A-h-cp-sS ssI-bnem-Wv. H-cp-]-s£ C-ý³ Hm-l-cn-I-fnÂ C-t¸mÄ G-ä-hpw t{Sm-fp-IÄ G-äp-hm-§p-¶ Hm-l-cn-bpw sF-Sn-kn-bm-Ipw. I-gn-ª G-Xm-\pw hÀ-j-§-fnse I-gn-hn-s\m-¯ {]-I-S-\-an-Ãm-bv-a F-Ãm-h-sc-bpw A-kz-Ø-cm-¡n-bn-cp-¶p. F-\n-¡v tXm-¶p-¶-Xv sF-Sn-kn-bnÂ \n-t£-]n-¡m³ C-t¸mÄ A-\p-tbmPy-am-b k-a-b-am-sW-¶m-Wv. c-ï-c-e-£w tIm-Sn cq-] hn-]-Wn aq-ey-ap-Å Cu F-^v-Fw-kn-Pn ò-a³ C-t¸mÄ B-IÀ-j-I-am-b ]n-C \n-c-¡nÂ e-`y-am-Wv.

SUUTI (Specified Undertaking of the Unit Trust of India) bp-sS Hm-l-cn hnÂ-¸-\ kw-_-Ôn-¨v hy-à-X

h-cn-I-tbm I-¼-\n-bp-sS Uo-saÀ-PÀ (hn-`-P-\w) kw_-Ôn-¨ Xo-cp-am-\w h-cn-I-tbm sN-bv-XmÂ Hm-l-cn ]p-Xn-b D-b-c-§-fn-te-¡v F-¯m-\n-S-bp-ïv.

2.Smä I½yqWnt¡j³kv Sm-ä I-½yqWn-t¡-j³-kn-sâ (]-g-b hn-F-kv-F³-

FÂ) D-S-a-Ø-X-bn-epw \n-b-{´-W-¯n-ep-am-Wv tem-I-s¯ G-ä-hpw h-en-b k-ap-{Zm-´-c H-]v-än-¡Â ss^-_À irw-J-e-I-fnÂ H-¶v. cm-Pym-´-c thmbv-kv {Sm-^n-¡n-sâ tem-I-¯n-se G-ä-hpw h-en-b Im-cn-b-dpw C-h-cm-Wv. CâÀ-\m-j-WÂ, \m-j-WÂ thm-bv-kv B³-Uv Um-ä {Sm³-kv-an-j³ kÀ-ho-kkv, k-ap-{Zm-´À-`m-K-s¯ tI-_nÄ kn-Ì-¯n-sâ _m³Uv hn-Uv-¯n-sâ hnÂ-¸-\-bpw ]m-«-hpw, CâÀ-s\-äv B³-Uv t{_m-Uv-_mâv kÀ-ho-kp-IÄ, a-äv aq-eyhÀ-[n-X I-½yq-Wn-t¡-j³ kÀ-ho-kp-IÄ F-¶nh-sb-Ãmw C-hÀ \Â-Ip-¶p. A-Xn-th-Kw h-f-cp-¶ ¹m-äv-t^m-ap-I-fpw tk-h-\-§-fp-am-b A-Sp-¯-X-e-ap-d I-W-Iv-än-hn-än, ]-¦m-fn-¯-§Ä, ¢u-Uv tlm-Ìnw-Kv, I-W-Iv-ä-Uv skm-eq-j-\p-IÄ F-¶n-h-bn-em-Wv I-¼-\n C-t¸mÄ {i-² Iq-Sp-XÂ sIm-Sp-¡p-¶-Xv. C-Xn-eq-sS C-c-«-b-¡ h-fÀ-¨ km-[y-am-tb-¡pw. \yq G-Pv _n-kn-\-kp-I-fnÂ D-Zn-¨p-h-cp-¶ \m-b-I-cm-b Cu I-¼-\n-¡v I-cp-¯p-ä {]-tamÀ-«À-am-cm-Wp-Å-Xv. I-S-t¯-¡mÄ Iq-Sp-XÂ aq-ey-ap-Å `q B-kv-Xn-IÄ I-¼-\n-¡p-ïp-Xm-\pw. C-Xn-s\-Ãm-¯n-\p-sam-¸w I-cp-¯p-ä Im-jv ^v-tfm-bp-sS ]n³-_-e-t¯m-sS-

bp-Å h-fÀ-¨m {]-Xo-£-I-fpw Sm-ä I-½yq-Wn-t¡j³-kn-s\ \-sÃm-cp \n-t£-] \nÀ-tZ-i-am-¡p-¶p-ïv. \n-e-hnÂ I-¼-\n-bp-sS hn-]-Wn aq-eyw 38,500 tIm-Sn cq-]-bm-Wv.

11-08-2021 ITC

Price 208

3.SnSnsI slÂ¯vsIbÀ

Tala com Burgerking

160

Sn-

MPS

675

Sn-sI {Kq-¸n-sâ slÂ-¯v sI-bÀ B³-Uv F-^v FwknPn hn-`m-K-am-Wn-Xv. ^mÀ-a-kyq-«n-¡Â t^mÀap-te-j³-kv ( a-\p-jyÀ-¡pw ar-K-§Ä-¡pw th-ïnbp-Å-Xv) I¬-kyq-aÀ t{]m-U-Iv-äv-kv, sa-Un-¡Â Un-ssh-k-kv, s{]m-«-Iv-äo-hv Un-ssh-k-kv, ^p-Uv s{]m-U-Iv-äv-kv F-¶o cw-K-§-fnÂ {]-hÀ-¯n-¡p-¶p. cm-Py-sa-¼m-Spw \m-ev e-£w do-sä-bvÂ Hu-«v-se-äp-IfnÂ F-¯p-¶ s\-äv-hÀ-¡v D-Å I-¼-\n I-cp-¯p-ä sk-bvÂ-kv So-an-sâ ]n³-_-e-¯nÂ 90,000 ¯n-tesd tUm-ÎÀ-am-cn-te-¡pw 9,000 ¯n-te-sd sh-ädn-\-dn tUm-ÎÀ-am-cn-te-¡pw F-¯p-¶p. tIm-ïw sS-Iv-t\m-fPn-bnÂ B-tKm-f h-¼-·m-cm-b I-¼-\n-¡v sN-ss¶-bnepw t]m-ïn-t¨-cn-bn-epw A-Xym-[p-\n-I am-\p-^m-Iv-Ndnw-Kv ¹mâp-I-fp-ïv. I-¼-\n-bp-sS _-tbm-sa-Un-¡Â Un-ssh-k-kv bq-Wn-äv lmÀ-«v hmÂ-hv t{]m-kv-sXkn-kv, HmÀ-t¯m-]o-Un-Iv Cw-¹mâv-kv F-¶n-h \nÀan-¨v hn-]-W-\w sN-¿p-¶p. Skore, Eva, Kp-Uv tlmw, hp-Uv hmÀ-Uv-kv ss{K-]v hm-«À Xp-S-§n-b {_m³-Up -I-fp-sS D-S-a-I-fm-b Sn-Sn-sI slÂ-¯v sI-bÀ F-^v FwknPn cw-K-s¯ G-sd {]-ap-J-cm-sW-¶v am-{X-a-Ã A-h-cp-tS-Xm-b ta-J-e-I-fnÂ hn-]-Wn \m-b-I-cp-am-Wv. sh-dpw 980 tIm-Sn cq-]-am-{X-am-Wv I-¼-\n-bp-sS hn-]-Wn aq-eyw. C-¶v C-t¸mÄ \n-t£-]n-¡m³ ]-äp-¶ B-IÀ-j-I-am-b F-^vFwknPn I-¼-\nbm-Wn-Xv.

1,350

TTK

700

ap-¶n-ep-Å A-h-k-cw ap-X-seSp-¯v, ]-cn-{`m-´-cm-Im-sX kv-amÀ«m-bn \n-t£-]w \-S-¯n-b-hÀ¡m-Wv Hm-l-cn hn-]-Wn hm-cnt¡m-cn t\-«w k-½m-\n-¨n-cn-¡p-¶-Xv

4. _ÀKÀ InwKv tem

-I-s¯ c-ïm-a-s¯ h-en-b _À-KÀ sN-bv-\m-b _À-KÀ Inw-Kn-sâ C-ý-bn-se tZ-io-b am-ÌÀ {^m-ss©-kn-bm-Wv _À-KÀ Inw-Kv C-ý. C-ý³ Iyp-F-kv-BÀ ta-J-e-bn-te-¡v ssh-In I-S-¶p-h-¶-hcm-sW-¦n-epw A-Xn-th-Kw cm-Py-sa-¼m-Spw km-¶n-[yw {]-I-S-am-¡m³ A-hÀ-¡v km-[n-¨n-«p-ïv. cm-Py-s¯ 17 kw-Øm-\-§-fnÂ 265 sd-tÌm-dâp-IÄ A-h-cp-tS-Xmbp-ïv. 2026Hm-sS 700 sd-kv-täm-dâp-IÄ F-¶-Xm-Wv e-£yw. A-ta-cn-¡³ am-Xr-I-¼-\n-bp-am-bn sh-¨n-

«p-Å [m-c-W {]-Im-cw C-sXm-cp ]-c-a-{]-[m-\-am-b e-£y-am-Wv. C-sX-§-s\ t\-Sm-sa-¶-Xn-\p-Å hy-àam-b »q-{]nâpw A-hÀ-¡p-ïv. F-Xn-cm-fn-I-fp-am-bn Xm-c-X-ayw sN-¿p-t¼mÄ I-¼-\n-bp-sS H-cp tÌm-dnÂ \n-¶p-Å h-cp-am-\w C-t¸mÄ X-s¶ D-bÀ-¶-Xm-Wv. A-Xp-t]m-se X-s¶ A-h-cp-sS _À-K-dp-IÄ F-Ãm-hÀ¡pw kzo-Im-cy-hp-am-Wv. \n-e-hnÂ 100 tIm-Sn tUm-fdn-epw Xm-sg-bm-Wv aq-ey-sa-¦n-epw h-cpw hÀ-j-§-fnÂ aÄ-«n _m-K-dm-Im-\p-Å F-Ãm tN-cp-h-I-fpw H-¯n-W§n-b I-¼-\n-bm-Wn-Xv.

5. Fw]nFkv enanäUv {]-ap-J ]-»nw-jnw-Kv I-¼-\n-bm-b a-Iv-an-Ã³ en-an-ä-

Un-sâ D-]-I-¼-\n-bm-bn 1970I-fn-em-Wv Fw-]nF-kv en-an-ä-Uv Øm-]n-¡-s¸-Sp-¶-Xv. I-¼-\n-bp-sS \n-e-hn-se {]-tamÀ-«À-amÀ Fw-]n-F-kn-s\ 2011þ12 Ime-L-«-¯nÂ G-sä-Sp-¡p-I-bm-bn-cp-¶p. ]n-¶o-Sv B I-¼-\n B-tKm-f-X-e-¯n-se {]-ap-J-cm-b ¹m-ävt^mw-kv, I-ïâv s{]m-ssh-U-dm-bn. tem-I-¯n-se {]-ap-J ]-»nw-jnw-Kv, te-Wnw-Kv I-¼-\n-IÄ, I-ïâv A-{Kn-tK-äÀ-amÀ F-¶n-h-cp-am-bn ]-¦m-fn-¯-hpw I-¼\n-¡p-ïv. I-gn-ª B-dv hÀ-j-¯n-\n-sS c-ïv ]p -Xn-b _n-kn-\-kv shÀ-«n-¡-ep-IÄ I-¼-\n G-sä-Sp¯n-«p-ïv. A-tXm-sS A-h-cp-sS I-ïâv skm-eq-j³ _n-kn-\-kp-I-sf A-an-X-am-bn B-{i-bn-¡p-¶ ssi-enbn-epw am-äw h-¶n-«p-ïv. {]-Xn-hÀ-jw 100 tIm-Sn cq-] h-cp-am-\w h-cp-¶ I-cp-¯p-ä _n-kn-\-km-Wn-Xv. am-{Xa-Ã _p-¡nÂ 180 tIm-Sn Im-jp-ïv. 1,000 tIm-Sn FâÀ-ss{]-kv hm-eyp-hp-Å Cu I-¼-\n-¡v \-Ã h-fÀ-¨m km-[y-X-bm-Wp-Å-Xv. A-Xp-X-s¶-bm-Wv Cu Hm-l-cn hm-§m³ t{]-cn-¸n-¡p-¶ L-S-I-hpw.

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Hmlcn hn]WnbnÂ \n¶v {]n³-kv tPmÀ-Pv

F§s\ ]Wapïm¡mw?

Hm-l-cn hn-]-Wn F-fp-¸-¯nÂ ]-Ww k-¼m-Zn-¡m-\p-Å amÀ-Kam-tWm? F-§-s\ \n-t£-]n-¨m-em-Wv k-¼-¯v kr-ãn-¡m-\mhp-I? shÂ-¯v am-t\-Pv-saâv I-¼-\n-bm-b Un-_n-F-^v-F-kn-sâ am-t\-Pnw-Kv U-b-d-Iv-äÀ {]n³-kv tPmÀ-Pv a-dp-]-Sn \Â-Ip-¶p

-l-cn hn-]-Wn-bn-te-¡v an-¡-h-cpw F-¯p-¶-Xv F-fp-¸-¯nÂ ]-W-ap-ïm¡m-\m-Wv. F-¶mÂ F-fp-¸-¯nÂ ]-Wap-ïm-¡m³ ]-äp-¶ H-cp ta-J-e-bm-Wv C-sX-¶v F-\n-¡v tXm-¶p-¶n-Ã. Im-c-Ww, F-sâ 30 hÀ-js¯ A-\p-`-h-¯nÂ F-\n-¡v a-\-kn-em-bXv h-fsc {i-²-tbm-sS-bpw A-¨-S-¡-t¯m-sS-bpw k-ao]n-t¡-ï H-cp ta-J-e-bm-Wv Hm-l-cn hn-]-Wnbn-se \n-t£-]w F¶mWv. A-§-s\ sN-¿p¶-hÀ-¡m-Wv tÌm-¡v amÀ-¡-änÂ \n-¶v t\-«ap-ïm-¡m-\m-hp-I. F-¶mÂ A-]qÀ-hw Nn-e t{S-tU-gv-skm-s¡ s]-s«-¶v ]-W-ap-ïm-¡p-¶ km-l-N-cy-ap-ïv. A-Xv kv-täm-¡v amÀ-¡-änÂ am-{X-a-Ã, dn-bÂ F-kv-tä-äv t]m-se a-äv Nn-e cw-K§-fn-epw s]-s«-¶v ]-W-ap-ïm-¡p-¶ B-fp-I-sf \mw Im-Wm-dp-ïv. C-§-s\ h-f-sc h-en-b t\-«-apïm-¡n-b A-]qÀ-hw Nn-e B-fp-I-fp-sS I-Y tI-«v \n-t£-]n-¨-Xv sIm-ïv Im-cy-an-Ã. Øn-c-X-tbm-sS \-ap-¡v Hm-l-cn hn-]-Wn-bnÂ \n-t£-]w \-S-¯m³ km-[n-¡p-tam? A-§-s\ \n-t£-]w \-S-¯n-bmÂ \-ap-¡v F-´v e-`n-¡pw? C-§s\-bp-Å Im-cy-§-fm-Wv \mw {i-²n-t¡-ï-Xv. am-t\-Pv-saâv, ^n-\m³-kv F-¶n-§-s\ F-Ãm cw-K-§-fn-epw an-I-hp-Å I-¼-\n-I-fm-Wv Hm-l-cn hn-]-Wn-bnÂ en-Ìv sN-¿p-¶-Xv. A-Xp-sIm-ïv X-s¶ tÌm-¡v amÀ-¡-äv an-I-¨ \n-t£-]-amÀ-Kam-Wv. km-[m-c-W-K-Xn-bnÂ \-½p-sS k-¼-Zv hy-h-Ø 5 þ 8 i-X-am-\-sam-s¡ h-f-cp-t¼mÄ kv-täm-¡v amÀ-¡-än-se Nn-e I-¼-\n-IÄ kp-Ønc-am-bn 20 þ 25 i-X-am-\-sam-s¡ F-Ãm hÀ-j-hpw h-f-cp-¶p-ïm-Ipw. A-Xn-sâ Kp-Ww Hm-l-cn-bp-S-aIÄ-¡pw e-`n-¡pw.

# BZyambn Hmlcn \nt£]w \S-¯p¶ hyàn {i²nt¡ï Imcy-§Ä Fs´ms¡? Xp-S-¡-¡mÀ F-Sp-¯p-Nm-«w \-S-¯-cp-sX-¶m-Wv B-Zyw ]dbm-\p-ÅXv. amÀ-¡-än-s\ Ip-dn-¨v Xo-sc A-dn-hn-Ãm-¯ B-fp-I-fnÂ-\n-¶v D-]-tZ-iw kzo-I-cn-¡-cp-Xv. A-ssUz-k-dn kÀ-ho-k-kv \-S¯p-¶, sk-_n-bnÂ c-Pn-ÌÀ sN-bv-Xn-cn-¡p-¶ B-fp-I-fnÂ \n-¶v A-ssUz-kv F-Sp-¯v th-Ww ap-t¶m-«p-t]m-Im³. A-Ãm-sX, Sn-]v-kp-I-fm-bn hmSv-kv-B-¸n-eq-sS-bpw a-äpw In-«p-¶ sa-tk-Pp-I-sf ]n-´p-SÀ-¶v H-cp A-¨-S-¡-hp-an-Ãm-sX C³-sh-Ìv sN-¿m-Xn-cn-¡p-I. amÀ-¡-än-s\ A-dn-ªv, kv-täm¡p-I-fp-sS ^-ï-saâ-ep-IÄ F-´m-Wv, A-Xn-sâ `m-hn-sb-´v F-¶-Xn-s\ Ip-dn-s¨m-s¡ ]Tn-¨v

HmK-Ìv 15 & 31, 2021

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# Hmlcn \nt£]w \S¯nbmÂ {i²nt¡ï kqNI§Ä Fs´ms¡bmWv? \-½Ä \n-t£-]n-¨n-cn-¡p-¶ I-¼-\nI-fp-am-bn _-Ô-s¸-« hmÀ-¯-IÄ t\m-¡p-¶-Xv \-Ã-Xm-Wv. F-Ãm-Zn-h-khpw t\m-¡n-bn-sÃ-¦n-epw C³-sh-Ìv sN-bv-X I-¼-\n-I-fp-sS t¢m-knw-Kv ss{]-kv t]mÀ-«v-t^m-fn-tbm-bnÂ t\m-¡m-hp-¶-Xm-Wv. am-k-¯n-semcn-¡-se-¦n-epw \-½Ä C³-sh-Ìv sN-bv-Xn-cn-¡p-¶ kv-täm-¡p-I-tfm A-sÃ-¦nÂ t]mÀ-«v-t^m-fn-tbm-tbm sk³-sk-Iv-kv, \n-^v-än kq-Nn-II-fp-am-bn Xm-c-X-ayw sN-¿p-¶-Xv \-Ã-Xm-Wv. kv-täm-¡v-amÀ-¡-äpw \-½psS kv-täm-¡p-I-fpw X-½nÂ G-sd A-´-c-ap-sï-¦nÂ \-Ã {]-I-S-\w Im-gv-N-sh-bv-¡p-¶ Hm-l-cn-I-fn-te-¡v am-dp-I-sb-¶-Xm-Wv ]-cn-lm-cw.

C³-sh-Ìv sN-¿p-I-bm-sW-¦nÂ h-f-sc \-ÃXm-Wv. Iq-Sm-sX, H-cp kv-täm-¡v am-{X-am-bn C³ -sh-Ìv sN-¿-cp-Xv. H-cp t]mÀ-«v-t^m-fn-tbm k-ao -]-\w \-Ã-Xm-Wv. A-t©m B-tdm sj-b-dp-I-fp-sS H-cp _m-kv-¡-än-em-bn-cn-¡-Ww \n-t£-]w \-S-t¯ -ï-Xv.G-Xv \-Ã kv-täm-¡n-\pw Xn-cp-¯-ep-I-fp-ïmhmw. H-cp t]mÀ-«v-t^m-fn-tbm t]m-se-bm-sW-¦nÂ B dn-kv-Iv H-cp ]-cn-[n-h-sc k-´p-en-X-am-Ipw.

# \nt£]¯n\mbn amänshbv-¡p¶ XpI-bpsS F-{X i-Xam-\w Hmlcn bnÂ \nt£]n¡Ww? kv-täm-¡v amÀ-¡-än-se \-½p-sS \n-t£-]w F-{Xbm-bn-cn-¡-W-sa-¶ tNm-Zyw h-f-sc {]-[m-\-s¸«-Xm-Wv. kv-täm-¡v amÀ-¡-än-se \n-t£-]-§Ä Xm-c-X-tay-\ dn-kv-Iv Iq-Sp-X-em-sW-¶v ]-e-cpw ]-d-bm-dp-ïv. hmÀ-¯-IÄ-¡-\p-k-cn-¨v amÀ-¡-äv I-b-dn-bn-d-§p-¶-Xm-Wv C-Xn-\v {]-[m-\ Im-c-Ww. Iq-Sm-sX I-¼-\n-I-fp-sS {]IS\w Nn-e hÀ-j-§fn-Â \-¶m-Ipw Nn-e hÀ-j-§-fn-Â tam-i-am-Ipw. C-Xn-\-\p-k-cn-¨v Hml-cn hn-e-bnÂ G-ä-¡p-d-¨n-epïm-Ipw. A-Xp-sIm-ïm-Wv dn-kv-Iv Iq-Sp-X-em -sW-¶v ]-d-bp-¶-Xv. A-Xp-t]m-se hcpam-\ km[y-Xbpw Iq-Sp-X-epïv. A-Xp-sIm-ïv X-s¶ {]m-b-¯n-\-\p-k-cn-¨v \n-t£-]n-¡p-¶-Xm-bn-cn¡pw \-Ã-Xv. 25 þ 30 {]m-b-ap-Å-hÀ-¡v B k-a-

b-¯v sN-e-hp-IÄ Ip-d-hm-bn-cn-¡pw. A-Xn-\mÂ X-s¶ dn-kv-Iv F-Sp-¯v 60 i-X-am-\w h-sc Hm-l-cnbnÂ \n-t£-]n-¡m-hp-¶-Xm-Wv. {]m-bw Iq-Sp-¶-Xn-\\p-k-cn-¨v Hm-l-cn-bn-se \n-t£-]w Ip-d-¨v sIm-ïv ^n-Iv-k-Uv Un-t¸m-kn-äv, F³-kn-Un-IÄ, K-h¬-saâv t_m-ïp-IÄ F¶n-h-bnÂ \n-t£-]n-¡p-I-bm-sW¦nÂ \n-§Ä-¡v Øn-c-am-sbm-cp h-cp-am-\w In-«p-I-bpw sN-¿pw dn-kv-Iv Ip-d-bv-¡p-I-bpw sN-¿mw. \-½p-sS h-cp-am-\-hpw \-½p-sS `m-hn-bn-te-¡p-Å B-h-iy-§-fpw IW¡nÂ F-Sp-¯p-sIm-ïp-Å H-cp shÂ-¯v am-t\-Pv-saâv ¹m-\m-Wv \-½Ä D-ïm-t¡ï-Xv. B ¹m-\n-Â {]m-bw Iq-Sp-¶-Xn-\-\p-k-cn-¨v dn-kv-Iv Ip-d-bv-¡p-I F-¶p-Å-Xv kzm-`m-hn-I-am-bp-Å Im-cy-am-sW-¶v HmÀ-¡p-I. F-¶n-cp-¶m-epw 60 þ 65 h-b-kp-Å-h-scm-s¡ C³-sh-Ìv sN-¿m-dp-ïv, \-Ã em-`-hp ap-ïm-¡m-dp-ïv.

# HmlcnbnÂ t\cn«v \nt£]w \S¯msX Xs¶ hn]WnbpsS apt¶ä¯nsâ t\«w kz´am¡m³ ]äp¶ \nt£] amÀK§sf Ipdn¨v ]dbmtam? kv-täm-¡v amÀ-¡-änÂ \n-t£-]w \-S-¯m\pÅ amÀKw t\-cn-«v HmlcnIÄ hm-§p-I A-sÃ-¦nÂ ayq-NzÂ ^-ïp-IÄ hm-§p-I F¶XmWv. C-Xv c-ïpw Iq-Sm-sX Hml-cn hn-]-Wn-bnÂ \n-t£-]w \-S-¯m\p-Å h-gn C-Sn-F-^p-I-fm-Wv. C-Sn-F-^p-IÄ ayq-NzÂ ^-ïp-IÄ X-s¶-bm-Wv am-t\-Pv sN-¿p-¶-Xv. C³-UIv-kn-sâ aq-hv-saân-s\ A-Sn-Øm-\-am-¡n-bp-Å kv-{Smä-Pn-bm-Wv C-Sn-F-^n-ep-Å-Xv. \-ap-¡v hm-§n-¡m-\pw hnÂ-¡m-\pw F-fp-¸-ap-Å Im-cy-am-Wn-Xv. C-´y-¡v ]p-d-¯p-Å cm-Py-§-fnÂ C-Sn-F-^p-IÄ t]m-¸p-e-

# Xm¦Ä F§s\bmWv \sÃmcp I¼\nsb sXcsªSp¡p ¶Xv? hn]Wnbnse ]pXpapJ §Ä¡pw B coXn ]n´pScm³ ]äptam? I-¼-\n-sb sX-c-sª-Sp-¡Â h-f-sc {]-[m-\-s¸-« Im-cy-am-Wv. sS-Iv-\n-¡-em-bpw ^-ï-saâ-embpw A-\m-en-kn-kv sN-bvXm-Wv \-½Ä kv-täm-¡v sd-¡-a-tâ-j³ sIm-Sp-¡p-¶-Xv. hn-hn-[ \n-t£-] Im-e-bf-hn-ep-Å I-¼-\n-I-sf sX-c-sª-Sp-¡m³ hy-Xy-kv-X k-ao-]-\w kzo-I-cn-¡m-dp-ïv. I-Sw Iq-Sp-X-ep-Å I-¼-\n-bnÂ Iq-Sp-XÂ C³-sh-Ìv sN-¿n-Ã. I-¼-\n-bp-sS am-t\-Pv-saân-sâ an-I-hv, tImÀ-¸-td-äv K-th-W³kn-sâ \n-e-hm-cw F-¶n-h Iq-Sn A-f¶m-Wv I-¼-\n-I-sf sX-c-sª-Sp-¡p-¶-Xv. C-§-s\ H-cp I-¼-\n-sb I-sï-¯n-bmÂ B I-¼-\n-bp-sS F-Ãm hmÀ-¯-I-fpw \n-c´-cw ]n-´p-S-cpw. I-¼-\n-bp-sS hn-]p-eo-Ic-W {]-hÀ-¯-\-§Ä F-s´m-s¡-bm-Wv? A-h-Im-i Hm-l-cn sIm-Sp-¡m³ ¹m-\ptïm? ]-¦m-fn-¯-§Ä h-cp-¶p-tïm? F-¶m-Wv t_mÀ-Uv ao-änw-Kv? Xp-S-§n F-Ãm Im-cy-§-fpw Ir-Xy-am-bn A-dn-ªv hn-i-I-e-\w sN-bv-X ti-j-am-Wv \n-t£]-¯n-\m-bn B I-¼-\n-sb \nÀ-tZ-in-¡p¶-Xv. C-sX-Ãmw km-[m-c-W \n-t£-]-IÀ¡pw sN-¿m-hp-¶-Xm-Wv. Im-c-Ww Cu hn-h-c-§-sf-Ãmw CâÀ-s\-änÂ e-`y-am-Wv.

dm-Wv. C-Sn-F-^p-I-fnÂ \n-t£-]n-¨mÂ amÀ-¡-änÂ t\-cn-«v \n-t£-]w \-S-¯p-¶-Xn-sâ dn-kv-Ip-IÄ H-gn-hm-¡m-\pw ]-äpw. C³-U-Iv-kv s]À-t^mw sN-bv-Xn«p-sï-¦nÂ \-ap-¡v sa-¨-ap-ïm-Im-hp-¶ H-cp Im-cyam-Wn-Xv. C-´y-bn-epw C-Sn-F-^v {]n-b-¦-c-am-Ip¶ km-l-N-cy-¯nÂ C-Sn-F-^v t]m-ep-Å \n-t£-]-§Ä ]-cn-K-Wn-¡m-hp-¶-Xm-Wv.

# Hmlcn \nt£]w \S¯p-¶hÀ Ct¸mÄ em-`saSp-¯v amtdïXp-tïm? A-§-s\-sbm-cp A-h-Ø-bp-sï-¶v tXm-¶p¶n-Ã. Im-c-Ww C-S-bv-¡n-S-bv-¡v sN-dn-b Xn-cp-¯-ep-I-fpïm-Ip-sa-¦n-epw A-Sp-¯ 3þ4 hÀ-j-t¯-¡v amÀ-¡-äv D-bÀ-¶ \n-e-bn-te-¡v X-s¶ t]m-Im-\p-Å km-[y-Xbm-Wp-Å-Xv. amÀ-¡-änÂ Xn-cp-¯-ep-ïm-Ip-¶-Xv hm§p-¶-Xn-\v A-h-k-c-am-bn h-cn-I-bpw ]p-Xn-b t]m -kn-äo-hv hmÀ-¯-IÄ h-cp-t¼mÄ amÀ-¡-äv D-b-c-§-fnte-¡v t]m-hp-I-bpw sN-¿pw. h-f-sc _m-e³-kv-Um-b amÀ-¡-äm-Wv C-t¸m-gpÅ-Xv. temw-Kv tSw C³-sh-kv-tä-gv-km-Wp-Å-Xv. F-kv-sF-]n h-gn [m-cm-fw ]-Ww amÀ-¡-än-te-¡v h-cp-¶p-ïv. I-¼-\n-I-fp-sS ^-e-§-sfm-s¡ an-I-¨-Xm-Wv. Iq-Sm-sX, C-´y³ C-¡-tWm-an tam-iw km-l-N-cy-¯n-e-Ã. C-´y³ C-¡-tWm-an-bp-sS ^-ï-saâÂ-kv i-ànbm-bn X-s¶-bm-Wv \nÂ-¡p-¶-Xv.

(Hm-l-cn hn]WnbnÂ \n-¶v F-§-s\ ]-W-ap-ïm-¡mw F-¶-Xn-s\ kw-_-Ôn-¨ Iq-Sp-XÂ tNm-Zy-§Ä-¡v {]n³-kv tPmÀ-Pv \Â-Ip-¶ hn-i-Z-am-b a-dp-]-Sn hm-bn-¡m³ dhanamonline.com kµÀin¡pI.)

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HmK-Ìv 15 & 31, 2021

C³sh-Ìvsaâv ssKUv INVESTMENT GUIDE

an-I-¨ km-¼¯n-I B-kq-{X-W-¯n-eq-sSbpw Hmlcn \nt£-] amÀ-K-§-fn-eq-sSbpw hnhn-[ km-¼¯n-I e-£y-§Ä F§-s\ ssI-h-cn-¡m-sa-¶v hn-i-Zo-I-cn-¡p-IbmWv Cu ]w-àn-bn-eqsS. k¼-Zv kr-ãn-bn-te-¡p-Å Cu bm-{X-bnÂ \n-§Ä-¡v h-gn-Im-«n-bm-Ip¶-Xv [-\-Im-cy tk-h-\-cw-K-¯v 23 hÀj-s¯ ]m-c-¼-cy-ap-Å AÀ-° ^n-\m³-jyÂ kÀ-ho-k-kn-sâ kmc-Yn D-¯-c cm-a-Ir-jv-W³

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ISw anI¨ coXnbnÂ D-¯-c cm-a-Ir-jv-W³

ssIImcy w sN¿mw I-Sw \n-b-{´n-X-am-bn D-]-tbm-Kn-¨mÂ KpW-I-c-amWv

TY ER OP AN PR LO

Sw Xo-bm-Wv. \-½p-sS B-hiy-§Ä-¡v th-ïn \n-b{´n-X-am-bn D-]-tbm-Kn-¨mÂ HOUSING Kp-W-I-c-am-Wv. a-dn-¨v, \n-b-{´-Ww ssILOAN hn-«mÂ \-s½ Nm-¼-em-¡m-\pw I-gn-hp-ÅXm-Wv. \-Ã I-Sw, A-{X \-Ã-X-Ãm-¯ I-Sw, No-¯ I-Sw F-s¶m-s¡-bp-tïm? D-ïv. km-¼-¯n-I-am-bn \-s½ ap-t¶m-«v sIm-ïp-t]mCAR Ip-¶ I-Sw \-Ã-Xm-Wv. D-Zm-l-c-Ww, _n-kn-\-kn-\v PERSONAL LOAN LOAN th-ïn F-Sp-¡p-¶ hÀ-¡nw-Kv Iym-]n-äÂ tem¬, _nkn-\-kn-\v th-ïp-¶ \n-Ýn-X \n-t£-]-§Ä-¡m-bn F-Sp-¡p-¶ tem¬, kz-´-am-bn H-cp ho-Sv hm-§m\m-bn D-Å lu-knw-Kv tem¬ F-¶n-§-s\. H-cp I-Sw F-Sp-¡p-¶-Xn-\v ap-¼v A-Xv \-s½ km-¼-¯n-Iam-bn ]-Xn-sb ap-t¶m-«m-tWm ]n-t¶m-«m-tWm sImïp-t]m-hp-I F-¶v F-§-s\ a-\-kn-em-¡mw? \-½Ä I-S-saSp¯ Xp-I sIm-ïv hm§p-¶ h-kv-Xp-hn-sâ aq-eyw, Im-e-{I-ta-W Iq-Sp-I-bm-tWm Ip-d-bp-I-bm-tWm sN-¿p¶-Xv? ]-en-i-bp-sS sN-e-hv I-W-¡m-¡n-b ti-jw I-S-sa-Sp-¯ Xp-I D-]-tbm-Kn-¨v \-ap-¡v Iq-Sp-XÂ h-cp-am-\w In-«p-tam, A-sÃ¦nÂ sN-e-hv Iq-Sp-tam? Cu tNm-Zy-§-fp-sS D-¯-c-§fn-eqsS tem¬ \-Ã-Xm-tWm tam-i -am-tWm F-¶v a-\-kn-em-¡mw. tem¬ XoÀ-¯v, ]p-Xn-b ho-Spw tem-Wpw F-Sp-¡p-I Po-hn-X-¯nÂ F-Ãm km-¼-¯n-I Xo-cp-am-\F-fp-¸-a-Ã F-¶v \-ap-¡v F-Ãm-hÀ-¡pw A-dn-bmw. ]p§-fpw em-`w am-{Xw t\m-¡n-b-Ã \-½Ä F-Sp-¡pXn-b tPm-en In-«n-b D-S-s\, a-¡-sf ho-SnÂ \n-t£-]n ¶-Xv. ku-I-cyw, k-a-b-em-`w, B-{K-lw F-¶n-§-s\ -¡m³ \nÀ-_-Ôn-¡p-¶ am-Xm-]n-Xm-¡Ä {i-²n-¡p-I-þ ]-e Im-c-W-§-fpw D-ïm-hp-a-tÃm. F-¦n-epw Xo-cp\n-§-fp-sS a-¡-fp-sS k-¼m-Zy-¯n-sâ \-sÃm-cp-`m-Kw am-\-¯n-\v ]n-¶nÂ km-¼-¯n-I h-iw {]-[m-\ hÀ-j-§-tfm-fw A-hÀ-¡v sXm-Sm³ ]-äm-¯-hn-[w -am-Wv F-¶p-sï-¦nÂ A-Xv ]-cn-tim-[n-¡-W-a-tÃm. t»m-¡m-bn t]m-Ipw. F-hn-sS Øn-c-Xm-a-kw B-¡\-ap-¡v Nn-e D-Zm-l-c-W-§Ä t\m-¡mw. W-sa-¶v Xo-cp-am-\n-¨-Xn-\v ti-jw am-{Xw ho-Sv hm-§p¶-Xv \-Ã-Xm-bn-cn-¡pw. 2. \n-§-fp-sS a-\-kn-\v C-ã-s¸-« ho-Sm-tWm? ZoÀ-L-Im-ew Ip-Spw-_-¯n-\v Xm-a-kn-¡m³ ]-äpkz-´-am-bn H-cp ho-Sv F-Ãm-h-cp-sS-bpw H-cp tam? kz-]v-\-am-Wv. ]-e-t¸m-gpw \-ap-¡v A-Xv H-cp hnIm-c-am-Wv. G-ä-hpw Ip-d-ª ]-en-i-bnÂ In-«p-¶ tem¬ F-Sp-¯v ho-Sv hm-§p-t¼mÄ s]m-Xp-sh I-S-am-Wv lu-knw-Kv tem¬. C³-Iw Sm-Iv-kv \-Ã 10þ15 hÀ-j-t¯-¡p-Å km-¼-¯n-I _m-[y-X-bpco-Xn-bnÂ em-`n-¡m-\pw km-[n-¡pw. F-\n-¡v ]-d-bmïm-hpw. A-Xp-sIm-ïv X-s¶ H-cp-]m-Sv Nn-´n-¨v, \p-Å-Xv, ho-Sv hm-§m-\p-Å Xo-cp-am-\w Xn-c-¡n-«v F\n-§Ä-¡v tNÀ-¶ Np-äp-]m-Spw Ø-e-hpw ku-I-cySp-¡-cp-Xv F-¶m-Wv. kz-´w ho-Sv hm-§p-¶-Xv, Xmsg hp-ap-Å ho-Sv Xn-c-sª-Sp-¡m³ {i-²n-¡-Ww. ]-d-bp¶ aq-¶v tNm-Zy-§Ä-¡v Ir-Xy-am-b D-¯-cw 3. C-t¸m-gp-Å h-cp-am-\w Ip-d-¨v \m-f-t¯-¡v B-b-Xn-\v ti-jw a-Xn. \n-¶p t]m-bmÂ, C-Fw-sF A-S-hn-\m-bn \n-§1. \n-§Ä F-hn-sS Øn-c-Xm-a-kw B-¡m³ fp-sS ]-¡Â s]-s«-¶v F-Sp-¡m³ ]-äp-¶ co-Xn-bnD-t±-in-¡p-¶p? ep-Å km-¼-¯n-I \n-t£-]-§Ä A-Xym-h-iy¯n-\v D-tïm? ]p-Xn-b X-e-ap-d-bp-sS Im-cy-¯nÂ Cu tNm-Zy¯n-\v H-cp-]m-Sv {]-k-àn-bp-ïv. \-Ã A-h-k-c-§Ä A-\n-Ýn-X-Xzw F-¶ hm-¡n-\v ]p-Xn-b am-\-§Ä e-`n-¡p-t¼mÄ, Ip-d-¨v hÀ-j-§Ä-¡p-ÅnÂ tPm-en\-½Ä Im-Wp-¶ C-¶-s¯ km-l-N-cy-¯nÂ, Cu bpw Ø-e-hpw am-dm³ km-[y-X-bp-sï-¦nÂ, tem¬ tNm-Zyw h-f-sc {]-k-à-am-Wv. C-Fw-sF F-¶ hmÄ F-Sp-¯v ho-Sv hm-§p-¶-Xv H-gn-hm-¡-Ww. th-ï Xebv-¡v aosX Im-ew D-ïm-hpw F-¶ t_m-[-t¯mF-¶v tXm-¶n-bmÂ s]-s«-¶v ho-Sv hn-äv, lu-knw-Kv sS th-Ww lu-knw-Kv tem¬ F-Sp-¡m³. tUm-ÎÀ-

luknwKv tem¬

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

amÀ-¡v t]m-epw i-¼-fw s]-s«-¶v Ip-d-bp-¶p. _n-kn\-kp-Im-sc kw-_-Ôn-¨v `m-hn h-cp-am-\w Ir-Xy-am-bn I-W-¡m-¡m³ h-f-sc _p-²n-ap-«m-Wv Xm-\pw. Øn-c-h-cp-am-\ am-ÀK-§Ä Ip-d-¨v am-k-t¯-¡v \n-¶p-t]m-bmÂ, C-Fw-sF A-S-bv-¡m-\m-bn _m-¦v F-^v-Un/ayq-NzÂ ^-ïv/Nn-«n t]m-se-bp-Å \n-t£]-§-fnÂ \n-¶v ]n³-h-en-¡m³ km-[n-¡-Ww. am{X-a-Ã, ho-Sv ]-Wn Xp-S-§p-¶-Xn-\v ap-¼v, B-h-iyw/ A-\m-h-iyw F-¶v sN-e-hp-I-sf thÀ-Xn-cn-¨v I-W¡m-¡n, C-Fw-sF Ip-d-bv-¡m³ km-[n-¡p-tam F-¶v Nn-´n-¡-Ww.

t{]m¸À«n tem¬ kz-´-am-bn H-cp ho-Sv F-¶-Xn-\v ]p-d-sa G-Xv dn-bÂ F-tÌ-äv \n-t£-]-am-bn ap-t¶m-«p-t]mIp-t¼m-gpw HmÀ-t¡-ï {]-[m-\-s¸-« Im-cyw þ a-dn-¨p hnÂ-¡m-\m-bn hm-§p-¶ Ø-e-¯n-\v tem¬ F-Sp-¯mÂ A-Xv \n-§-sf I-S-s¡-Wnbn-te-¡v \-bn-¡m³ km-[y-X-bp-ïv F¶XmWv. \n§Ä D-t±-in-¡p-¶ k-a-b-¯v D-t±-in-¡p-¶ hn-e-¡v hnÂ-¡m³ ]-än-bn-sÃ-¦nÂ C-Fw-sF A-S-hv \n§Ä-¡v H-cp h-en-b _m-[y-X-bm-bn am-dpw. XoÀ-¯pw H-gn-hm-¡m-am-bn-cp-¶ H-cp Xo-cp-am-\w sIm-ïv H-cp Ip-Spw-_w I-ã-s¸-Sp-¶ H-cp Øn-Xn-bn-te-¡v F-¯m³ A-[n-Iw k-a-bw th-ï.

ImÀ tem¬ ]p-Xn-b-Xm-bn hm-§n-b h-ïn-bp-sS Xm-t¡mÂ I-¿nÂ In-«p¶ \n-an-jw aq-eyw Ip-d-ªp-t]m-Ip-¶ H-¶m-Wv ImÀ. Ip-d-¨p-hÀ-jw sIm-ïv aq-eyw \-¶mbn Ip-d-bp-¶-Xn-\v ]p-d-sa s]-t{SmÄ, dn-¸-bÀ sN-ehp-IÄ th-sd. F-t¸m-sg-¦n-epw am-{Xta D-]-tbm-Kw D-Åq F-¦nÂ th-ïp-¶ k-a-b-s¯m-s¡ Sm-Iv-kn D-]-tbm-Kn-¡p-¶-Xm-Wv km¼¯nI _p-²n.

t]gvkWÂ tem¬ tem¬ th-tWm, tem¬ th-tWm F-¶v C-t§m-«v hn-fn-¡p-¶ ^n-\m³-kv I-¼-\n-IÄ [m-cmfw D-Å Im-e-am-W-tÃm. s]m-Xp-th ]-en-i-\n-c-¡v Iq-Sp-X-ep-Å H-¶m-Wv t]-gv-k-WÂ tem¬. hy-àn]-c-am-b B-h-iy-§Ä-¡v th-ïn I-Sw hm-§p-t¼mÄ B-h-iy-am-tWm B-{K-l-am-tWm A-\m-h-iy-am-tWm F-¶v kz-bw tNm-Zn-¡-Ww. km-¼-¯n-I-am-bn I-gn-hpsï-¦nÂ B-{K-l-§Ä \n-d-th-äm³ I-S-sa-Sp-¡mw, ]-t£ A-Xn-\v ap-¼v \-½p-sS ap-¶n-ep-Å Po-hn-X-e£y-§Ä-¡v th-ïp-¶ \n-t£-]-§Ä sN-¿p-¶p-ïv F-¶v D-d-¸p-h-cp-¯-Ww. slÂ-¯v C³-jp-d³-kv FSp-¡m-¯ H-cmÄ hn-e ]n-Sn-¸p-Å sam-_oÂ t^m¬ hm-§m³ I-Sw hm-§p-t¼mÄ A-Xv km-¼-¯n-I A-_-²-am-Wv. uthararamakrishnan@gmail.com

kn. BÀ sh-¦n-Sm-N-ew

ayqNzÂ ^ïnÂ \nt£]n¡pw ap¼v Adnbmw, Cu Imcy§Ä

Hm-l-cn hn-]-Wn-bn-te-¡pw ayq-NzÂ ^-ïv \n-t£-]-¯n-te-¡pw ap³-s]-¶t¯-¡mÄ Iq-Sp-XÂ t]À I-S-¶p-h-cp-¶ Im-e-am-Wn-Xv. Cu km-l-N-cy-¯nÂ Xp-S-¡-¡mÀ {i-²n-t¡-ï Im-cy-§Ä F-s´m-s¡-bm-Wv?

-l-cn, ayq-NzÂ ^-ïv \n-t£-]-§Ä-¡v ap³-

s]-¶-t¯-¡mÄ kzo-Im-cy-X In-«p-¶ Im-eam-Wn-Xv. ssI-bn-sem-cp kv-amÀ-«v-t^m-Wpw CâÀ-s\-äv I-W-£-\p-ap-sï-¦nÂ F-hn-sS-bn-cp-¶pw \n-t£-]w \-S-¯m-sa-¶-Xm-b-tXm-sS e-£-¡-W-¡n-\v bp-h-P-\-§Ä Hm-l-cn \n-t£-]-¯n-te-¡v B-IÀ-jn-¡s¸-«n-cn-¡p-¶p. C-t¸mÄ a-tä-sXm-cp \n-t£-]-amÀ-K-t¯¡mÄ Iq-Sp-XÂ t\-«w C-h \Â-Ip-¶p-ap-ïv. F-¶mÂ Xp-S-¡-¡m-sc kw-_-Ôn-¨n-S-t¯m-fw Hm-l-cn-bnÂ ]Tn-¨v \n-t£-]n-¡p-I A-{X e-fn-X-am-b Im-cy-a-Ã. Hm-l-cn hn-]-Wn-bnÂ t\-cn-«v ]-Ww \n-t£-]n-¡m-sX, F-¶mÂ Hm-l-cn hn-]-Wn-bp-sS t\-« km-[y-X D-]-tbmK-s¸-Sp-¯m³ k-lm-bn-¡p-¶ \n-t£-]-amÀ-K-am-b ayq-NzÂ ^-ïp-IÄ-¡v kzo-Im-cy-X hÀ-[n-¡p-¶-Xn-sâ H-cp Im-c-W-hpw A-Xm-Wv. Xp-S-¡-¡m-sc kw-_-Ôn-¨n-S-t¯m-fw kp-c-£n-Xam-b \n-t£-] amÀ-K-am-Wv ayq-NzÂ ^-ïp-IÄ. ayqNzÂ ^-ïp-I-fn-epw A-Sn-Øm-\-]-c-am-bn \n-t£-]n-

¡p-¶-Xv Hm-l-cn-I-fn-em-sW-¦n-epw A-Xn-\v H-cp ^-ïv lu-kn-sâ tk-h-\w \n-§Ä-¡v {]-tbm-P-\-s¸-Sp-¯m\m-Ipw. A-hÀ hn-]-Wn-bnÂ G-ä-hpw an-I-¨ {]-hÀ¯-\w \-S-¯p-¶ Hm-l-cn-I-fp-sS H-cp ]qÄ D-ïm-¡pw. A-Xn-te-¡m-Wv \-½p-sS ]-Ww \n-t£-]n-¡p-I. ]-e Hm-l-cn-I-fp-sS Iq-«-am-b-Xn-\m-em-Wv A-Xn-s\ ayq-NzÂ ^-ïv F-¶p hn-fn-¡p-¶-Xv. ZoÀ-L-Im-e-t¯-¡v an-I-¨ t\-«w X-cp-¶ \n-t£-]-amÀ-K-am-Wv ayq-NzÂ ^-ïp-IÄ. ayq-NzÂ ^-ïp-I-fp-sS sX-c-sª-Sp-¸pw F-{X-Im-et¯-¡v \n-t£-]n-¡p-¶p-sh-¶-Xp-a-S-¡w \n-c-h-[n Imcy-§-fp-ïv \n-t£-]-IÀ {i-²n-¡m³. an-I-¨ ayq-NzÂ ^-ïv I-sï-¯p-¶-Xn-\pw \n-t£-]n-¡p-¶-Xn-\pw k-lm-b-I-c-am-Ip-¶ B-dv Im-cy-§-fn-Xm.

e£yw Adnªv \nt£]n¡mw

km-¼-¯n-I e-£y-§Ä \n-d-th-äm-\m-bn-cn-¡-Ww \n-t£-]w \-S-t¯-ï-Xv. Ip-«n-I-fp-sS D-¶-X hn-Zym-`ymkw, ho-Sv, hn-tZ-i hn-t\m-Z-bm-{X, hm-l-\w Xp-S-§n F-´p-am-Imw A-Xv. e-£yw \n-Ý-bn-¨ ti-jw Nn-«-bmbn \n-t£-]n-¨p-sIm-ïn-cn-¡p-I. ZoÀ-L-Im-e-t¯-¡v \n-t£-]n-¡p-t¼m-gm-Wv ayq-NzÂ ^-ïp-IÄ an-I-¨ t\«w X-cn-I. H-cm-h-iyw h-cp-t¼mÄ e-£yw a-d-¶v ]-Ww ]n³-h-en-¡p-¶-Xv t\-«w D-ïm-¡n-sÃ-¶v am-{X-a-Ã, Nn-et¸mÄ \-ã-hp-am-bn-cn-¡pw.

\nehnse {]IS\w XmcXayw sN¿mw

Iv FSp¡m\pÅ tijn 2 dnkv C-Izn-än ^-ïp-IÄ, sU-_v-äv ^-ïp-IÄ, ssl -{_n-Uv ^-ïp-IÄ Xp-S-§n hn-hn-[ \n-t£-] kv-Io-apIÄ ayq-NzÂ ^-ïp-I-fn-ep-ïv. \n-§-fp-sS {]m-b-hpw dn-kv-Iv F-Sp-¡m-\p-Å ti-jn-bpw ]-cn-K-Wn-¨m-Wv G-sX-Ãmw kv-Io-ap-I-fnÂ \n-t£-]n-¡-Ww F-¶p Xo-cp-am-\n-t¡-ï-Xv. C-Izn-än ^-ïp-IÄ F-¶mÂ ]qÀ-W-am-bpw Hm-l-cn hn-]-Wn-bn-se \n-t£-]-am-Wv. dn-kv-Iv Iq-Sp-X-em-sW-¶Xn-\mÂ bp-hm-¡-fm-b \n-t£-]-IÀ-¡v A-\p-tbm-Pyw. dn-kv-Iv Iq-Sp-X-em-sW-¶-Xp t]m-se ZoÀ-L-Im-em-SnØm-\-¯nÂ an-I-¨ t\-«w X-cp-¶-h-bp-am-Wn-Xv. ]qÀ-W-am-bpw Hm-l-cn hn-]-Wn-bp-sS dn-kv-Iv F-Sp¡m³ XmÂ-¸-cy-an-Ãm-¯-h-sc e-£y-am-¡n-bp-Å-Xm-Wv sU-_v-äv ^-ïp-IÄ. t_m-ïv, I-S-¸-{Xw, ^n-Iv-k-Uv Un-t¸m-kn-äv, kÀ-¡mÀ sk-Iyq-cn-än-IÄ Xp-S-§n-b-hbn-se \n-t£-]-am-Wn-Xv. C-h-bnÂ dn-kv-Iv Ip-d-hm-Wv F-¶-Xp t]m-se em-`-hpw Ip-d-ªn-cn-¡pw. F-¶mÂ _m-¦v \n-t£-]-t¯-¡mÄ em-`-I-c-am-bn-cn-¡pw.

H-tc t]m-ep-Å ^-ïp-IÄ hn-]-Wn-bnÂ A-t\-I-ap-ïv. G-Xv X-cw ^-ïv hm-§pt¼m-gpw A-Xp-t]mep-Å ^-ïp-IÄ hn]-Wn-bnÂ th-sd-bp-

amt\PÀamÀ 4^ïv ayq-NzÂ ^-ïp-I-fnÂ \-½p-sS \nt£-]w ssI-Im-cyw sN-¿m³ \-½Ä GÂ-¸n-¡p-¶-Xv ^-ïv am-t\-PÀ-amÀ F-¶-dn-b-s¸-Sp-¶ s{]m-^-j-WÂ hn-ZKv-[-sc-bm-Wv. hn-]-Wn-bp-sS K-Xn-hn-K-XnIÄ hn-i-I-e-\w sN-¿p-¶-Xpw B-kv-Xn G-Xp ta-J-e-bnÂ \n-t£-]n-¡-W-sa-¶p Xo-cp-am-\n-¡p-¶ tPm-en-bpw C-hÀ-¡m-Wv. A-Xp-sIm-ïp X-s¶ an-I-¨ {]-hÀ-¯-\ ]m-c-¼-cy-hpw {]m-ho-Wy-hpw D-Å A-Ìv am-t\-Pv-saâv I-¼-\n-I-sf ^-ïv am-t\ -PÀ-am-cm-bn sX-c-sª-Sp-¡-Ww.

ap-ïm-Ipw. A-h-bp-sS {]-I-S-\w Xm-c-X-ayw sN-¿mw. G-Xv ^-ïm-tWm sX-c-sª-Sp-¡p-¶-Xv A-tX hn-`m-K-¯nÂ s]-« a-äp ^-ïp-I-fp-sS {]-I-S-\-am-Wv Xmc-X-ayw sN-t¿-ï-Xv. Np-cp-§n-b-Xv A-©p hÀ-j-s¯ {]-I-S-\w Xm-c-X-ay-¯n-\v hn-t[-b-am-¡-Ww. »q-Nn-¸v ^-ïv B-Wv sX-c-sª-Sp-¡p-¶-sX-¦nÂ a-äp »q-Nn-¸v ^-ïp-I-fp-sS {]-I-S-\-am-Wv hn-e-bn-cp-t¯-ï-Xv. emÀ-PvIm-]v ^-ïp-I-fn-em-sW-¦nÂ a-äp emÀ-Pv Im-]v ^-ïp-Ifp-am-bn Xm-c-X-ayw sN-¿p-I.

5FIvkvs]³kv tdtjym

ayq-NzÂ ^-ïn-se \n-t£-]-¯n-\v A-k-äv am-t\-Pv-saâv I-¼-\n-IÄ sN-e-hn-\-¯nÂ Cu-Sm-¡p-¶ Xp-I-bm-Wn-Xv. ^-ïv am-t\-PÀ-am-cp-sS ^o-kv, A-Uvan\n-kv-t{S-äo-hv NmÀ-Pv Xp-S-§n-b-h-sb-Ãmw Cu sN-ehnÂ DÄ-s¸-Spw. sk-Iyq-cn-äo-kv B³-Uv F-Iv-kv-tN-©v t_mÀ-Uv Hm-^v C-´y (sk-_n) ]-c-am-h-[n C-{X Xp-I Cu-Sm-¡mw F-¶-Xp kw-_-Ôn-¨v amÀ-K-tc-J \Â-Inbn-«p-ïv. F-Iv-kv-s]³-jv td-tjym Ip-d-bpw tXm-dpw \n-t£-]-I-\v t\-«w Iq-Spw. Ip-d-ª F-Iv-kv-s]³-kv td-tjym \Â-Ip-¶ Ak-äv am-t\-Pv-saâv I-¼-\n-I-sf sX-c-sª-Sp-¡p-I-bm-Wv th-ï-Xv.

D]tZãmhnsâ 6km¼¯nI tkh\w tXSmw

]-e km-¼-¯n-I DÂ-¸-¶-§-sf Ip-dn-¨pw \n§Ä-¡v B-g-¯nÂ A-dn-hp-ïm-I-W-sa-¶n-Ã. Cu km-l-N-cy-¯nÂ Cu ta-J-e-bnÂ A-dn-hp-Å hy-ànI-fp-tS-tbm Øm-]-\-§-fp-tS-tbm D-]-tZ-iw tX-Sm-hp-¶Xm-Wv. ]-e _m-¦p-I-fpw, [-\-Im-cy tk-h-\ I-¼-\n-Ifpw C-¯-c-¯nÂ D-]-tbm-àm-hn-\v k-lm-b-hp-am-bn F-¯m-dp-ïv. Cu ta-J-e-bnÂ {]-hÀ-¯n¡p-¶ \n-c-h-[n hy-àn-I-fpw tI-c-f-¯n-ep-ïv. (te-J-I³ I-\-dm sdm-t_-t¡mbpsS ¢-ÌÀ sl-Uvþ sk-bvÂ-kv BWvv)

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

s]gvk-WÂ ^n\m³kv PERSONAL FINANCE

Po-h³ Ip-amÀ sI kn

sNehv Npcp¡Â bmYmÀ°yam¡m³ Nne XbmsdSp¸pIÄ h-cp-am-\w Ip-d-ª Im-e-¯v Po-hn-X sN-e-hp-IÄ kp-K-a-am-¡m³ {i-²n-t¡-ï Im-cy-§Ä

-e-hp-IÄ G-dn-h-cp-¶p F-¶

]-cm-Xn-bm-Wv G-hÀ-¡pw. ]-W-s¸-cp-¸-¯n-sâ kzm-[o\w aq-e-hpw tIm-hn-Uv \Â-In-b A-{]Xo-£n-X Xn-cn-¨-Sn-IÄ Imc-Wap-ïm-b h-cp-am-\-¯n-se Ip-d-hv sIm-ïp-sam-s¡ sN-e-hp-IÄ Iq-Sn-h-cp-¶p F-¶-Xv h-kv-XpX-bm-Wv. AÂ-¸-sa-¦n-epw B-izm-kw e-`n-¡-W-sa-¦nÂ ssZ-\w-Zn-\ Po-hn-X-hpam-bn _-Ô-s¸-« sN-e-hp-IÄ Np-cp-¡ns¡m-ïp-h-cn-I F-¶-Xm-Wv G-I t]mwh-gn. sN-e-hp-IÄ Ip-d-bv-¡m³ kzo-I-cn¡m-hp-¶ e-fn-X-am-b Nn-e amÀ-K-§Ä H-¶v hn-i-I-e-\w sN-¿mw. sN-e-hv Np-cp-¡m-\p-Å h-gn-IÄ tX-Sp-¶-Xn-\v ap-¼m-bn {]m-Y-an-I-am-bn sN-t¿ï-Im-cyw ssZ-\w-Zn-\ sN-e-hp-IÄ F-gp-Xn-h-bv-¡p-¶ io-ew h-fÀ-¯nsb-Sp-¡p-I F-¶Xm-Wv. ap³-Ime-§-fnÂ Ip-Spw-_-\m-Y³ h-c-hv sN-e-hv I-W-¡p-IÄ U-b-dn-bn-tem t\m-«v-_p-¡n-tem F-gp-Xn kq-£n¡p-I-bm-Wv ]-Xn-sh-¦nÂ B-[p\n-I Im-e-L-«-¯nÂ I-W-¡p-IÄ IrXy-am-bn \n-co-£n-¡m³ k-lm-bn-¡p-¶ \n-c-h-[n sam-ss_Â B-¸p-IÄ h-sc e-`y-am-Wv. ap-¼p-Å am-k-§-fnse sN-ehp-I-fp-am-bn Xm-c-X-ayw sN-¿m-\pw h-cpw am-k-§-fnÂ {]-Xo-£n-¡-s¸-Sp-¶ sNe-hp-IÄ ap³-Iq-«n HmÀ-¯p-h-bv-¡m-\psam-s¡ U-b-dn-bpw sam-ss_Â B-¸psam-s¡ D-]-tbm-K-s¸-Sp-¯mw. B-h-iy-§Ä-¡v A-Xn-cp-I-fpïm-h-W-sa-¶n-Ã. A-h Xn-csª-Sp-¡p-t¼m-gm-Wv {i-²n-t¡-ï-Xv. H-gn-hm-¡m³ I-gn-bm-¯ B-h-iy-§Ä \nÀ-_-Ô-am-bpw ]-Ww sN-e-hm-¡n \-S-¯n-sb-Sp-¡p-I. A-tX-k-a-bw, A-\mh-iy-sa-¶v tXm-¶p-¶ sN-e-hp-IÄ \nÀ_-Ô-am-bpw th-sï-¶v h-bv-¡p-I. ssZ-\w-Zn-\ sN-e-hp-I-fnÂ {]-[m-\-s¸-« H-¶m-Wv K-Xm-K-X B-h-iy-§Ä-¡m-bn sN-e-hn-Sp-¶ ]-Ww. H-gn-hm-¡m³ ]-äm-¯ k-µÀ-`-§-fn-epw Ip-Spw-_-t¯m-sSm-¸w bm-{X sN-t¿-ïnh-cp-t¼m-gpw am-{Xw ImÀ D-]-tbm-Kn-¡p¶-Xm-Wv _p-²n. h-f-sc sN-dn-b bm-{XIÄ C-cp-N-{I-hm-l-\-¯n-tem A-Xp-asÃ-¦nÂ ImÂ-\-S-bm-bn t]m-hp-¶-tXm B-Wv \-Ã-Xv. an-I-¨ bm-{X-m-ku-I-cyw e-`y-sa-¦nÂ tPm-en-Ø-e-t¯-¡v s]mXp-K-Xm-K-X-s¯ B-{i-bn-¡mw. s{I-Un-äv ImÀ-Uv D-]-tbm-Kn-¡p¶-h-cp-sS F-®w Iq-Sn-s¡m-ïncn-¡p-I-bm-Wv. t]-bv-saâv tU-äv, _m-¦v

HmK-Ìv 15 & 31, 2021

-Hm-tcm-hy-àn-bpw Ip-Spw-_ _-P-äv hÀ-jm-cw-`-¯nÂ X-s¶ X-bm-dm-¡pI. _-P-änÂ \n-¶pw h-en-b A-f-hnÂ hy-Xn-N-en-¡m-sX sN-e-hp-IÄ \-S-¯ns¡m-ïv t]m-hp-I Cu-Sm-¡p-¶ ]-en-i \n-c-¡v ap-X-em-b Im-cy-§-sf Ip-dn-¨p-Å hy-à-am-b [m-c-W-tbm-sS-bm-bn-cn-¡-Ww s{I-Un-äv ImÀ-Uv D-]-tbm-Kn-t¡-ï-Xv. G-sX-¦nepw Im-c-W-¯mÂ Xn-cn-¨-S-hn-\v ap-S-¡w h-¶mÂ A-an-X-am-b ]-en-i-\n-c-¡v Im-cWw ImÀ-Un-se _m-[y-X s]-s«-¶v D-bÀ-¶p-t]m-hp-sa-¶-Xv HmÀ-¡p-I. G-ä-hpw {]-[m-\-s¸-« Im-cyw I-gn-bp¶-Xpw s{I-Un-äv ImÀ-Uv h-gn Im-jv hn-¯v-t{Um-hÂ sN¿m-Xn-cn-¡pI F-¶Xm-Wv. {]-tXy-I-am-b NmÀ-Pv DÄ-s¸-sS h-cp-t¼mÄ ap-I-fnÂ kq-Nn-¸n-¨ t]m-se I-S-s¡-Wn-bnÂ A-I-s¸-«p-t]m-Im-\p-Å km-[y-X ]-Ww ]n³-h-en-¡-en-eq-sS kw-`-hn-¡mw.

[\w hyh-kmb hmWnPy ssZzhm-cnI

tPm-en-¡v t]m-Ip-¶-hÀ D-¨-`£-Ww tlm-«-ep-I-fnÂ \n-¶pw I-gn-¡p-¶ co-Xn ]-c-am-h-[n H-gn-hm-¡p-¶Xm-Wv D-Nn-Xw. `-£-W-¯n-\m-bn sN-ehn-tS-ï D-bÀ-¶ Xp-I-bnÂ an-¨w ]n -Sn-¡m-sa-¶v am-{X-a-Ã ho-«nÂ ]m-N-Iw sN-bv-Xp-h-cp-¶ `-£-Ww a-äv B-tcmKy-{]-iv-\-§Ä D-ïm-In-Ã F-¶-Xpw {]-[m-\-am-Wv. sN-e-hp-IÄ Ip-d-bv-¡m³ ]-äp¶ a-säm-cp Im-cyw, \n§-fpsS \n-e-hn-ep-Å tem-Wp-I-sf ]-än \-¶m-bn a-\-kn-em-¡p-I-bpw a-äv [-\-Im-cy Øm-]\-§Ä \Â-Ip-¶ tem-Wp-I-fp-am-bn H-cp X-c-X-ay-]T-\w \-S-¯p-I-bpw sN-¿p-I F-¶-Xm-Wv. B-h-iy-sa-¦nÂ Iq-Sp-XÂ B-IÀ-j-I-am-b hy-h-Ø-I-fnÂ tem¬ X-cp-¶ Øm-]-\-§-fn-te-¡v am-dp-¶-Xv Iq-Sn Nn-´n-¡mw. dn-kÀ-hv _m-¦v \-S-¸m¡p-¶ hm-bv-]m-\-b-¯n-sâ `m-K-am-bn h-cp-¶ ]-en-i B-\p-Iq-ey-hpw a-äpw b-Ym-k-a-bw X-§-fp-sS tem-Wp-I-fn-epw {]-Xn-^-en-¡p-¶p-tïm F-¶v D-d-¸p-h-cp¯p-I. {_m³-U-Uv DÂ-¸-¶-§Ä anI-¨-Xm-Im-sa-¦n-epw {_m³-UpIÄ-¡v A-an-X-{]-[m-\yw \Â-In h-f-sc

D-bÀ-¶ hn-e-bv¡v DÂ-¸-¶-§Ä hm-§mXn-cn-¡p-¶-Xm-Wv _p-²n. H-cp-]-t£ Xpey Kp-W-\n-e-hm-c-¯n-ep-Å-tXm A-sÃ¦nÂ sXm-«p-Xm-sg-bp-Å-tXm B-b DÂ¸-¶-§Ä Xm-c-X-tay-\ Ip-d-ª-hn-e-¡v ]p-Xn-b {_m³-Up-I-fn-epw e-`y-am-hmw. A-h ]-co-£n-¨v t\m-¡p-¶-XnÂ sXän-sÃ-¶v am-{X-a-Ã, Ip-d-¨v ]Ww an-¨w h-bv-¡p-I-bpw sN-¿mw. tI-«p-]-cn-N-bn-¨-XmsW-¦n-epw \n-tXym]-tbm-K tk-h-\-§Ä-¡m-bn sN-e-hn-Sp-¶ Xp-I Ip-d-¨psIm-ïp-h-cm³ {]m-tbm-KnI-X-e-§-fnÂ \-S-]-Sn-sb-Sp¡p-¶-hÀ h-f-sc Ip-d-hm-Wv. D-Zm-l-c-W-¯n-\v I-d-ïv NmÀ-Pv Ip-d-bv-¡m-\m-bn ]p-Xn-b sS-Iv-t\m-f-Pnb[n-jvTnX D-]-I-c-W§Ä D-]-tbm-Kn-¡mw (FÂ-C-Un _Ä-_p-IÄ, an-I-¨ ÌmÀ td-änwKp-Å F-kn, d-{^n-P-td-äÀ F-¶n-h A-h-bnÂ Nn-e-Xm-Wv). ]p-Xn-b X-e-apd-bv-¡v A-Xy-´m-t]-£n-X-am-b CâÀs\-än-\p-Å ¹m-\p-IÄ Xn-c-sª-Sp-¡pt¼mÄ {i-²n-¡-Ww. ]-e-N-c-¡v km-[\-§Ä DÄ-s¸-sS ho-«m-h-iy-¯n-\m-bn DÂ-¸-¶-§Ä hm-§p-t¼mÄ F-®-¯nepw Xq-¡-¯n-epw e-`n-t¨-¡m-hp-¶ Un-kv-Iu-ïpw a-äpw ]-c-am-h-[n D-]-tbmK-s¸-Sp-¯p-I, I-ïo-j-³ tam-i-am-hp-¶Xn-\v ap³-t] hm-l-\-§-fpw a-äpw b-Ymk-a-bw kÀ-ho-knw-Kv \-S¯p-I F-¶n-hsbm-s¡ A-h-bnÂ Nn-e-Xm-Wv. IqSmsX, hy-àn-I-fp-sS B-tcm-Ky-]cn-]m-e-\-hp-am-bn _-Ô-s¸-«v In-S-¡p-¶Xpw `o-a-am-b Xp-I B-h-iy-am-bn h-cp-¶Xp-am-b ta-J-e-bm-Wv B-ip-]-{Xn sN-ehp-IÄ. A-Xp-sIm-ïv X-s¶ slÂ-¯v C³-jp-d³-kn-sâ {]-[m-\yw ap-I-fnÂ ]-d-ª-h-bv-s¡-Ãmw G-sd ap-I-fn-emsW-¶v HmÀ-¡p-I. Hm-tcm-hy-àn-bpw Ip-Spw-_ _-P-äv hÀ-jm-cw-`-¯nÂ X-s¶ X-bm-dm-¡p-I. _-P-änÂ \n-¶pw h-en-b A-f-hnÂ hyXn-N-en-¡m-sX sN-e-hp-IÄ \-S-¯ns¡m-ïv t]m-hp-I. an-¨w ]n-Sn-¡p-¶ ]-Ww kp-c-£n-X-am-b G-sX-¦n-epw \n-t£-]-amÀ-Kw h-gn h-fÀ-¯n-sb-Sp¡m-\pw io-en-¡p-I. (Pn-tbm-Pn-Xv ^n-\m³-jyÂ kÀ-ho-k-kv en-an-ä-Un-se C³-sh-Ìv-saâv A-ssUz-k-dn kÀ-ho-k-kv ta-[m-hn-bm-Wv te-J-I³. C sa-bnÂ: jeevan@geojit.com)

kwcw-`-IXzw

ENTREPRENEURSHIP

-¡v p w-cw-`-IÀ _ m k _ nÂ À p[o -§Ä ]-Wn-b tUm. k -b a-Õ-c-ap-Å hmn-³ ]-äp-¶ X-{´km-c-Yn-bpw -am zo-I-cn-¡ -«nw-Kn-sâ A-Xn-i-à -am-bn k m-eÀ I¬-kÄv sk-Ã-dp-I-fp-sS95144120 I nK m b -Ì : 98 oh {]m-t p-¶p, U \n-c-h-[n s_ m-_p. t^m¬ ¡ nc h nh cw-K-s¯Um. kp-[oÀ _ kw-cw-`-I p-am-b t h m c-N-bn-X

ESSS 1 1 BUSTRIN ATEGIE S

w p b n h d n ] â w p s n b d Sznä psS hfÀ¨ mWv b X C ´ { n w a T m ] ¶ p I \Â

p-tïm?

-e v tXm-¶ ¶ W s m -cm-P-b-a ] p c H -h-\w nÂ tk -Ww ¦ Ã s -¿ -¸-¶w A -cyw sN m Â D ¡ S C s p \n-§-f XoÀ-¨-bm-bpw F-¦nÂ

-Un-tbm (Odeo) _n-kn-\-kv B-cw`n-¨-Xv h-en-b {]-Xo-£-I-tfmsS-bm-bn-cp-¶p. D-]-t`m-àm-¡Ä-¡v XmÂ-¸-cy-ap-Å t]m-Uv-Im-Ìp-IÄ I-sï-¯m-\pw k-_v-kvss{I-_v sN¿m-\pw km-[y-am-b H-cp ¹m-äv-t^mw B-bn-cp-¶p H-Un-tbm. F-¶mÂ sF Syq-Wn-sâ I-S-¶p-h-c-hv H-Un-tbmbp-sS Øm-]-I-cp-sS {]-Xo-£-IÄ X-IÀ-¯p. t]m-Uv-Im-Ìp-I-fp-sS C-Sw sF-Syq¬ Io-g-S-¡n-¯p-S-§n. C-\n Cu _n-kn-\-kp-am-bn ap-t¶m-«p t]mIp-¶-Xv B-ß-l-Xym-]-c-am-sW-¶v A-hÀ \n-Ý-bn-¨p. X-§-fp-sS Po-h-\¡mÀ-¡v ]p-Xn-b B-i-b-§-fp-am-bn h-cm³ c-ïm-gv-N-s¯ km-h-Im-iw \Â-In. e-`n-¨ B-i-b-§Ä hn-i-I-e\w sN-bv-Xv A-Xn-th-K-¯nÂ A-hÀ ]p-Xn-sbm-cp _n-kn-\-kn-te-¡v Xn-cnªp. H-cp ssa-t{Im-t»m-Knw-Kv ¹m-äv-t^mw B-bn-cp-¶p ]p-Xp-Xm-bn A-hÀ Xn-c-sª-Sp-¯ B-i-bw. tem-Iw Io-g-S-¡n-b Szn-ä-dn-sâ (twitter) P-\-\w A-§s\-bm-bn-cp-¶p. _n-kn-\-knÂ X-§-fp-sS DÂ-¸¶w A-sÃ-¦nÂ tk-h-\w H-cp ]-cmP-b-am-bn am-dp-¶p F-¶v I-ïmÂ kw-cw-`-IÀ F-´v sN-¿-Ww? A-¯cw DÂ-¸-¶-§-fpw tk-h-\-§-fp-am-bn ap-t¶m-«v t]m-bn h-en-sbm-cp tXmÂhn-bn-te-¡v Iq-¸p-Ip-¯-tWm? A-tXm _p-²n-]-c-am-bn ]n-´n-cn-ªv a-säm-¶nte-¡v am-d-tWm? X-§Ä tXmÂ-¡pI-bm-Wv F-¶v t_m-[y-am-b \n-an-jw H-Un-tbm-bp-sS Øm-]-IÀ X-§-fp-sS _n-kn-\-kn-sâ Zn-i Xn-cn-¨p. ]p-Xnsbm-cp B-i-bw I-sï-¯n A-Xn -te-¡v Np-h-Sp-am-än. tXmÂ-¡pw F-¶ L-«-¯nÂ Iq-Sp-XÂ £-X-taÂ-¡m³ \nÂ-¡m-sX A-hÀ "]n-sh-«v' (Pivot) sN-bv-Xp. ]p-Xn-b _n-kn-\-kn-te-¡v Xn-cn-ªp. \-ãw \Â-Ip-¶, P-b-km-[y-XI-fn-Ãm-¯ _n-kn-\-kp-IÄ X-Åns¡m-ïv t]m-Ip-¶-Xn-\v ]-I-cw a-säm-¶n-te-¡p-Å Np-h-Sp-am-ä-s¯ "]n-sh-«nw-Kv' (Pivoting) F-¶v ]-dbmw. \n-e-hn-ep-Å DÂ-¸-¶-§Ä/ tk-h-\-§Ä hn-P-bn-¡n-Ã F-¶v tXm-¶n-bmÂ am-ä-¯n-\v kw-cw-`-IÀ a-Sn-t¡-ï-Xn-Ã. Iq-Sp-XÂ \-ãw H-gn-

ï-Xn-Ã. C-¶v B-tKm-f X-e-¯nÂ hn-P-bn-¨p \nÂ-¡p-¶ ]-e h-¼³ _n-kn-\-kp-I-fpw "]n-sh-«nw-Kv' X-{´-¯n-eq-sS c-£-s¸-«-h-cm-Wv. Xp-SÀ-¨-bm-bn \-ãw \Â-In-s¡mïn-cn-¡p-¶ DÂ-¸-¶-§-fnÂ / tkh-\-§-fnÂ ZoÀ-L-Im-ew Xq-§n \nÂ-¡p¶-Xv _p-²n-]-c-a-Ã. ]p-Xn-b B-i-b-s¯

I-sï-¯p-I-bpw A-Xn-te-¡v am-dp-I-bpw sN-¿p-I. F-{X-bpw th-Kw C-Xv \-S-¸n-em¡m-tam A-{X th-K-¯nÂ sN-¿p-I-bm-Wv _p-²n. `m-hn-bnÂ kw-`-hn-¡p-hm³ t]mIp-¶ I-\-¯ B-Lm-X-§-sf X-Sp-¡m³ "]n-sh-«nw-Kv' F-¶ X-{´-¯n-\v I-gn-bpw. a-äp-Å-hÀ F-´v Nn-´n-¡pw F-¶v kw-cw-`I³ `-b-s¸-tS-ï-Xn-Ã.

hm-¡p-hm³ A-Xv k-lm-b-I-c-am-Ipw. C-sXm-cp ]n³-hm-§-e-Ã. ]-I-cw _nkn-\-kv X-{´w X-s¶-bm-Wv. Iq-Sp-XÂ km-[y-X-I-fp-Å B-i-b-§Ä I-sï¯p-I, _n-kn-\-kn-sâ Zn-i am-äp-I. F-¶mÂ C-¯-c-sam-cp Zn-im-am-ä-¯n-\v A-´À-eo-\-am-b dn-kv-¡p-IÄ D-ïv. A-h-sbm-s¡-bpw kw-cw-`-I³ I-W-¡nse-Sp-t¡-ï-Xp-ïv. Ir-Xy-am-b [m-c-WI-fn-Ãm-sX, X-¿m-sd-Sp-¸p-I-fn-Ãm-sX ]n-sh-«nw-Kv \-S-¯n-bmÂ ]-cm-P-b-s¸-Sphm-\p-Å km-[y-X Iq-Sp-X-em-Wv. ]n-sh«nw-Kn-\v ap³-]v B-g-¯n-ep-Å ]T-\-hpw X-¿m-sd-Sp-¸pw B-h-iy-am-Wv. ^vfn¸vImÀ-«v G-sä-Sp-¯ an-{´ (Myntra) X-§-fp-sS _n-kn-\-kv B-cw`n-¡p-t¼mÄ {i-² tI-{µo-I-cn-¨n-cp-¶-Xv hy-àn-K-X-am-b Kn-^v-äv sF-ä-§Ä¡m-bn-cp-¶p (Personalised Gift Items). hy-àn-K-X So jÀ-«v, a-¤p-IÄ Xp-S-§n-b km-[m-c-W DÂ-¸-¶-§-fm-bn-cp-¶p A-hÀ hn-än-cp-¶-Xv. Cu _n-kn-\-kv hen-sbm-cp h-fÀ-¨ t\-Sm³ A-]-cym-]v-X -am-sW-¶v Øm-]-IÀ a-\-kn-em-¡n. _n-kn-\-kn-sâ Zn-i am-äp-hm³ A-[n-Iw Xm-a-k-ap-ïm-bn-Ã. A-hÀ sse-^vkv-ssäÂ DÂ-¸-¶-§-fn-te-¡v Xn-cnªp. an-{´ h-en-sbm-cp hn-P-b-Km-Ybm-bn am-dn. em-`-I-c-a-Ãm-¯, h-fÀ-¨-bn-Ãm-¯ _n-kn-\-knÂ \n-¶p-Å am-äw H-cp tXmÂ-hn-bm-bn kw-cw-`-I³ Nn-´n-t¡-

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

amt\-Pvsaâv MANAGEMENT

tImhnUv `ojWn F¶v Ahkm\n¡pw?

Sn\n ^n-en¸v

c-ïmw X-cw-Kw t]m-se A-{X am-c-I-am-bn-cn-¡n-Ã aq-¶mw X-cw-Kw. Im-c-Ww A-t¸m-tg-¡pw P-\-kw-Jy-bp-sS h-en-sbm-cp `m-Kw hm-Iv-kn-t\-äv sN-bv-Xn-«p-ïm-Ipw

`mKw 2 (I-gn-ª e-¡w Xp-SÀ-¨)

-Iv-kn-t\-j-\m-Wv tIm-hn-Un-\p-Å ZoÀ-LIm-e {]-Xn-hn-[n-sb-¶v an-¡ B-tcm-Ky hnZ-Kv-[-cpw hn-iz-kn-¡p-¶p F-¶-Xp-sIm-ïp X-s¶ G-Xv cm-Py-am-Wv G-ä-hpw Iq-Sp-XÂ hm-Iv-knt\-j³ tUm-kv \Â-In-bn-cn-¡p-¶-Xv F-¶p ]-cn-tim-[n¡p-¶-Xv D-Nn-X-am-Ipw. ^n-KÀ H-¶nÂ Im-Wp-¶-Xp t]m-se ssN-\, bp-F-kvF, C-´y, {_-koÂ F-¶n-h-bm-Wv Iq-Sp-XÂ tUm-kv \Â-In-bn-cn-¡p-¶-Xv.

Figure 1: Vaccination Doses \Â-In-b tUm-kn-sâ F-®-¯nÂ a-sä-Ãm-h-tc-¡mfpw ap-¶n-em-Wv ssN-\-sb-¶m-Wv A-hÀ ]p-d-¯p-hn-« tc-J-IÄ ]-d-bp-¶-Xv. Hm-tcm \q-dp-t]-cn-epw \Â-In-b hm-Iv-kn-t\-j-\n-epw A-h-cm-Wv ap-¶nÂ. ZuÀ-`m-Ky-himÂ ssN-\-bnÂ \n-¶v Ir-Xy-am-b hnh-c-§Ä e-`y-a-Ã F-¶-Xp sIm-ïv ]T-\ -¯n-\m-bn A-h-sb B-{i-bn-¡m-\m-hn-Ã. B-sI \Â-In-b tUm-kp-I-fp-sS F-®¯nÂ C-´y bp-F-kn-t\-¡mÄ ap-¶nem-sW-¦n-epw Hm-tcm \q-dp-t]-cn-epw \Â-In-b F-®-¯nÂ _-lp-Zq-cw ]n-¶nem-Wv. HmÀ-¡p-I, e-`y-am-b hm-Iv-kn-\p-Isf-Ãmw H-cmÄ-¡v c-ïp tUm-kv \Â-tIï-Xp-ïv. 100 t]À-¡v 200 tUm-kv hm-Ivkn³ th-Ww. F-Ãm-h-cp-sS-bpw a-\-knÂ D-b-cp-¶ H-cp {]-[m-\ tNm-Zyw, tIm-hn-Un-\v ap-

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

¼p-Å Po-hn-Xssi-en-bn-te-¡v a-S-§m³ tcm-K _m-[n-X-\m-b-Xn-eq-sS-tbm hm-Iv-knt\-j³ h-gn-tbm F-{X t]À {]-Xn-tcm[-ti-jn t\-tS-ï-Xp-ïv F-¶-Xm-Wv. tem-Im-tcm-Ky kw-L-S-\ ]-d-bp-¶-Xv C-Xn-\p-Å D-¯-cw C-t¸mÄ e-`y-a-sÃ¶m-Wv. D-Zm-l-c-W-¯n-\v, ao-kÂ-kn-sâ Im-cy-¯nÂ 95 i-X-am-\w t]-cnÂ hm-Ivkn-t\-j³ \-S-¯n-b ti-j-am-Wv k-aq-l {]-Xn-tcm-[-ti-jn ssI-h-cn-¨-Xv. t]m-fntbm-bp-sS Im-cy-¯nÂ 80 i-X-am-\-am-Wv. tPm¬ tlm-]v-In³-kv bq-Wn-th-gv-knän-bp-sS I-W-¡p-Iq-«Â {]-Im-cw, 70 i-Xam-\w t]À-¡v hm-Iv-kn-t\-j³ \Â-In-

bmÂ am-{X-ta tIm-hn-Un-s\-Xn-sc k-aq-l {]-Xn-tcm-[ti-jn e-`n-¡p-I-bp-Åq. P-\-kw-Jym-\p-]m-Xn-I-am-bn G-ä-hpw Iq-Sp-XÂ hm-Iv-kn³ hn-X-c-Ww sN-bv-X P-\-kw-Jy G-sd-bp-Å cm-Py-§-fp-sS I-W-¡v ]-cn-tim-[n-¡mw. ^n-KÀ c-ïv Im-Wp-I. Figure 2: Highest Doses in Proportion to Population

Figure 5: Share of Fully and Partly Vaccinated People

B-sI \Â-In-b tUm-kp-Ifp-sS F-®-¯nÂ C-´y bpF-kn-t\-¡mÄ ap-¶n-em-sW¦n-epw Hm-tcm \q-dp-t]-cn-epw \Â-In-b F-®-¯nÂ _-lpZq-cw ]n-¶n-em-Wv

en-sbpw bp-F-kv-F-bn-se-bpw tIm-hn-Uv tcm-Kn-I-fp-sS F-®w h³-tXm-XnÂ hÀ-[n-¨p. Figure 4: USA Covid-19 Cases Driven by Delta Variant

C-{k-tbÂ, bp-F-kv-F F-¶n-hn-S-§-fnÂ \n-¶p-Å sUÂ-ä h-I-t`-Z-¯n-sâ Xz-cn-X-K-Xn-bn-ep-Å h-fÀ -¨ kw-_-Ôn-¨ I-W-¡p-IÄ D-Xv-I-WvT-bp-f-hm-¡p-¶-hbm-Wv. ^n-KÀ 3, 4 F-¶n-h Im-Wp-I.

Xm-sg ]-d-bp-¶ c-ïv Im-cy-§Ä ]qÀ-¯n-bm-bm-te tIm-hn-Un-s\ Xp-c-¯m-\m-Iq F-¶m-Wv F-sâ tXm¶Â. 1. tem-Iw ap-gp-h-\m-bn hm-Iv-kn³ hn-X-c-Ww ]qÀ¯n-bm-I-Ww. 2. Ip-d-ª k-a-bw sIm-ïv tem-I P-\kw-Jy-bv-¡v ap-gp-h-\m-bn hm-Iv-kn³ _q-ÌÀ tUm-kv \Â-Im-\m-hpw hn-[w DÂ-¸m-Z-\w Iq-S-Ww. C-Xn-sâ A-Sn-Øm-\-¯nÂ 2022 sâ A-h-km-\w h-sc tIm-hn-Un-s\m-¸w \mw Po-hn-t¡-ïn h-cpw F-¶m-Wv F-sâ hn-izm-kw. C´y-bnepw Pn.kn.kn cm-{ã-§-fn-ep-am-bn Ømbnbm-b _n-kn \-kv tam-U-ep-IÄ h-fÀ-¯n-sb-Sp-¡p-¶Xn-\p-th-|n ZoÀ-L-Im-e A-Sn-Øm-\-¯nÂ kw-cw-`-I-cp-am-bn tNÀ¶v {]-hÀ-¯n-¡p-¶ _n-kn\-kv A-ssUzkdm-Wv te-JI³. 1992Â I I M ( L ) \n¶v P G D M F-Sp-¯-Xn-\pti-jw _n-kn-\-kv A-ssUz-k-dm-bn {]-hÀ¯\w B-cw-`n-¨ A-t±-lw dn-kÄ-«v-kv I¬-kÄ-«nw-Kv {Kq-¸n-sâ No-^v F-Iv-kn-Iyq-«nhv Hm-^o-k-dm-Wv. e mail: tiny p hilip @gmail. com, w e b site : w w w .w e d e liv e r- re sults.com

Figure 3: Israel Covid-19 Cases Driven by Delta Variant

bpFkvF B-sI P-\kw-Jy-bp-sS 50 i-X-am-\w t]À-¡pw C-{k-tbÂ 62 i-X-am-\w t]À-¡pw c-ïv tUm-kv hm-Iv-kn-\pw \ÂIn I-gn-ªp-sh-¶-Xm-Wv asäm-cp Im-cyw. tIm-hn-Un -sâ sUÂ-ä h-I-t`-Z-¯n -s\-Xn-sc hm-Iv-kn³ ^-e -{]-Z-a-sÃ-¶m-Wv C-Xv Im«p-¶-Xv. ^n-KÀ A-©v ImWp-I k-Xy-¯nÂ 2021 Pq¬ H-¶n-\p ti-jw C-{km-tb-

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

_nkn-\kv Ah-k-c-§Ä BUSINESS OPPORTUNITIES

hcq, BtKmf kwcw`I\mhmw apl½Zv aZ\nbpsS

#5 TIPS

H-ä ssSw tkm-WnÂ _n-kn-\-kv H-Xp-¡-cp-sX-¶-Xm-Wv C-\n-bp-Å Im-e-s¯ _n-kn-\-kv co-Xn

e-bm-fn-¡v hn-Zym-`ym-k-ap-ïv. 100 i-X-am-\w km-£-c-cp-am-Wv. tem-I-¯n-sâ hn-hn-[ tImWp-I-fnÂ D-bÀ-¶ tPm-en-IÄ t\-Sm³ B-Ip¶p-ïv. A-§-s\ {]-hm-kn a-e-bm-fn-IÄ A-b-¡p-¶ ]-W-am-Wv C-¶pw tI-c-f-¯n-sâ k-¼-Zvhy-h-Ø-sb Xm-§n\nÀ¯p-¶-Xpw. tI-c-f-¯n-se an-¡ _n-kn\-kv kw-cw-`-§-fn-epw {]-hm-kn-bp-sS ]-W-ap-ïv. \-½p-sS h³-In-S _n-kn-\p-Im-sc-Ãmw tI-c-f-¯n-\p ]p-d-¯pw hn-P-bw t\-Sn-b-h-cm-Wv. F-¶n-«pw F-´psIm-ïm-Wv tem-I-¯n-sâ hn-hn-[ cm-Py-§-fn-ep-Å _n-kn-\-kv A-h-k-c-§Ä th-ï-{X {]-tbm-P-\-s¸Sp-¯m³ a-e-bm-fn-IÄ-¡v I-gn-bm-sX t]m-Ip-¶-Xv?

# ChnsS BImsa¦nÂ FhnsSbpw BImw _n-kn-\-kv \-S-¯m³ \n-b-a-]-c-am-bn G-ä-hpw Iq-Sp-XÂ \q-em-am-e-IÄ D-Å cm-Py-§-fn-sem-¶m-Wv C-´y. A-XnÂ ap-¶nÂ \nÂ-¡p-¶p tI-c-fw. AXp-sIm-ïp X-s¶ a-e-bm-fn-¡v tem-I-¯n-sâ G-Xv tIm-Wn-epw _n-kn-\-kv \-S-¯m³ h-en-b {]-bm-kw A-\p-`-h-s¸-Sn-Ã. H-ä Zn-h-kw sIm-ïv _n-kn-\-kv Xp-S-§p-¶-Xn-\m-h-iy-am-b F-Ãm A-\p-a-Xn-I-fpw e`n-¡p-¶ cm-Py-§-fnÂ B-{^n-¡³ cm-Py-§Ä t]mep-ap-ïv. D-]-t`m-àr kw-Øm-\-am-b tI-c-f-¯n-se kw-cw-`-IÀ-¡v A-dn-bp-¶-Xp t]m-se D-]-t`m-àmhn-s\ a-säm-cmÄ-¡pw A-dn-bn-Ã. do-sä-bvÂ kw-cw`w F-§-s\ \-S-¯m-sa-¶v a-e-bm-fn-sb B-cpw ] Tn-¸n-t¡-ï-Xn-Ã. Pq-hÂ-dn, sS-Iv-kvssäÂ Xp-S-§n-b ta-J-e-I-fnÂ h³-hn-P-bw t\-Sn-b do-sä-bvÂ {_m³Up-IÄ C-hn-sS-bp-ïv.

A-\p-tbm-Py-am-b _n-kn-\-kv kw-cw-`-§Ä-¡p-Å km-[y-X-IÄ tIm-hn-Un\v ti-jw hÀ-[n-¡p-I-bm-Wv sN-bv-Xn-«p-Å-Xv. k-ss¹ ]-e-bn-S-§-fn-epw Ip-d-ªn«p-ïv. A-Xv ap-X-se-Sp-¯v ]p-Xn-b kw-cw-`-§Ä-¡v Xp-S-¡-an-tS-ï k-a-b-am-Wn-Xv. C sIm-ta-gv-kv hym-]I-am-bn-s¡m-ïn-cn-¡p-¶ C-¡m-e-¯v sh-bÀ-lu-kpIÄ, k-ss¹ sN-bv³, Un-kv-{Sn-_yq-j³, DÂ-¸m-Z-\w Xp-S-§n F-Ãm ta-J-e-I-fn-epw A-h-k-c-§-fp-ïv. tI-c-f-¯nÂ am-{Xw {i-²-bq-¶m-sX hn-iz-]u-c-\m-bn am-dm-\p-Å a-\-km-Wv th-ï-Xv.

# Sow {]-[m-\w

# Ahkc§Ä \nch[n

kw-cw-`w Xp-S-§p-¶-Xn-\v \n-t£-]w am-{X-a-Ã th-ï-Xv, an-I-¨ Sow D-ïm-¡p-I F-¶-Xm-Wv B-Zyw th-ï-Xv. h³ \n-t£-]§-f-Ã, _n-kn-\-kv hn-P-b-¯n-sâ A-f-hptImÂ. an-I-¨ a-\p-jy-hn-`-h ti-jn-bp-sï¦nÂ am-{Xw hn-P-bn-¡m-hp-¶ ta-J-e-I-fp-ïv. a-äp-Å-h-sc _-lp-am-\n-¡m-\pw A-h-cp-sS I-gn-hp-IÄ Aw-Ko-I-cn-¡m-\p-ap-Å a-\-km-Wv kw-cw-`-I-s\ hn-P-b-¯n-te-¡v \-bn-¡p-I. F-Ãm-h-cn-se-bpw \-Ã-Xv F-Sp-¯v {]-tbm-P\-s¸-Sp-¯-Ww. Nn-eÀ-¡v \n-t£-]n- ¡m³ ]-W-ap-ïm-tb-¡-Ww F-¶n-Ã, ]-t£ A-hÀ-¡v {]-hÀ-¯n-¡m³ k-a-b-hpw A-dnhpw D-ïm-bn-cn-¡pw. A-Xv k-aÀ-°-am-bn hn-\n-tbm-Kn-¡p-I F-¶-Xm-Wv kw-cw-`-I-sâ hn-P-bw.

bp-F-C-bnÂ G-ä-hpw Iq-Sp-XÂ \n-t£-]w \-S-¯n-bn-cn-¡p-¶-Xv C-´y-¡m-cm-Wv. c-ïm-a-Xv bp-sI-bpw. {Iq-Uv C-t¡m-W-an-bnÂ \n-¶v ]p-d-¯v I-S-¡m³ {i-an-¡p-¶ ku-Zn A-td-_y A-S-¡-ap-Å KÄ-^v cm-Py-§-fnÂ a-e-bm-fn kw-cw-`-IÀ-¡v km[y-X-IÄ G-sd-bp-ïv. F-´m-Wv A-h-k-cw F-¶-Xv A-Xm-Xv \m-Sn-s\ B-{i-bn-¨n-cn-¡pw. B-{^n-¡-bnÂ ImÀ-jn-I ta-J-e-bnÂ h-en-b A-h-k-c-§Ä Xp-d¶n-«p-ïv. [m-cm-fw Ø-e-hpw sXm-gn-em-fn e-`y-X-bpw A-hn-sS-bp-ïv. tPm-en-¡v Iq-en `-£-Ww F-¶ \n-e-bnÂ t]m-epw sXm-gn-em-fn-I-sf e-`n-¡p-¶-bn-Sw. B-tcm-Ky kw-c-£-W cw-K-¯pw A-Sn-Øm-\ kuI-cy hn-I-k-\ cw-K-¯pw B-{^n-¡-bnÂ A-h-k-c§-fp-ïv. C-t¸m-gpw \-t½-¡mÄ 25 hÀ-jw ]p-d-Inem-Wv ]-e B-{^n-¡³ cm-Py-§-fpw. hn-tZ-i-§-fnÂ am-{X-a-Ã, \-½p-sS A-bÂ kw-Øm-\-§Ä t]m-epw \-ap-¡v h-f-cm-\p-Å a-®m-Wv. B-`y-´-c hn-]-WnbnÂ I-cp-¯v Im-«n-b kw-cw-`-§-fm-Wv hn-tZ-i-¯pw hn-P-bn-¡p-¶-Xv. tI-c-f-¯n-se sN-dp-In-S _n-kn-\kp-ImÀ-¡v t]m-epw hn-tZ-i-¯v \n-t£-]w \-S-¯m\m-Ipw. ]-e cm-Py-§-fn-epw _n-kn-\-kv Xp-S-§m³ h-en-b \n-t£-]w th-W-sa-¶n-Ã. an-I-¨ kn-Ì-hpw t{]m-k-kp-am-Wv hn-P-bw \n-Ý-bn-¡p-¶-Xv. hnÂ-¡m\-dn-bm-hp-¶ a-e-bm-fn-¡v tem-I-¯n-se G-Xp a-®pw k-a-am-Wv F-¶-dn-bp-I.

# F´mWv ]nt¶m«v hen¡p¶Xv ?

# FhnsSbpw Hcp t]mse

km-l-N-cy-§Ä A-\p-Iq-e-am-bn-«pw Iq-Sp-XÂ h³-In-S {_m³-Up-IÄ a-e-bm-fn-bp-tS-Xm-bn D-ïmIp-¶n-Ã. A-Xn-\v a-t\m-`m-hw am-äp-I F-¶-Xm-Wv B-Zyw sN-t¿-ï-Xv. {]-hm-kn-I-fn-eq-sS C-cn-¸n-epw \-S-¸n-epw B-tKm-f ]u-c-\m-bn a-e-bm-fn am-dn h-cp¶p-ïv. F-¶mÂ {]-hÀ-¯-\-¯n-epw Nn-´-bn-epw Iq-Sn Cu a-t\m-`m-hw {]-I-S-am-tI-ï-Xp-ïv. sXm-gnÂ tX-Sp-I F-¶-Xn-\-¸p-dw sXm-gnÂ \Â-Ip-¶ kw-cw-`-I-\m-bn am-d-Ww. ]p-Xn-b X-e -ap-d A-¯-c-¯nÂ Nn-´n-¨p Xp-S-§n-bn-«p-ïv. temI-¯n-sâ hn-hn-[ `m-K-§-fnÂ B \m-Sp-IÄ-¡v

F-hn-sS kw-cw-`w Xp-S-§p-¶p-sh-¶-Xn-\v h-en-b {]m-[m-\y-an-Ã. A-\p-Iq-e-am-b F-hn-sS-bpw G-Xv \m-sS-¶v ]-cn-K-Wn-¡m-sX X-s¶ kw-cw-`w Xp-S-§m\m-h-Ww. _n-kn-\-kv hn-P-bn-¸n-¡m³ tI-c-f-¯n-embm-epw a-sä-hn-sS B-bm-epw th-ï-Xv H-¶p X-s¶bm-Wv. sN-¿p-¶ ta-J-e-sb Ip-dn-¨v B-g-¯nÂ ] Tn-¡p-I F-¶-Xm-Wv {]-[m-\w. G-Xv ta-J-e-bnÂ G-Xv hn-P-bn-¡pw F-¶v a-\-kn-em-¡-Ww. tI-c-f¯nÂ dq-^nw-Kv ssS-en-\v D-Å Un-am³-Uv, a-g Ip-dª KÄ-^v \m-Sp-I-fnÂ e-`n-¡-W-sa-¶n-Ã. A-tXk-a-bw H-cp BÀ-¡n-sS-În-\v tI-c-f-¯nÂ C-cp-¶v

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

X-s¶ tem-I-¯nÂ F-hn-sS-bpw tk-h-\w \Â-Im\p-am-Ipw. sN-¿p-¶ Im-cy-t¯m-Sp-Å ]m-j³ B-Wv {]-[m-\w. X-sâ ta-J-e-sb Ip-dn-¨v Øn-c-am-bn ] Tn-¡-Ww. A-XnÂ t^m-¡-kv sN-bv-Xv ITn-\m-[zm-\w \-S-¯-Ww. B-ßmÀ-¸-Ww \-S-¯-Ww. F-¦nÂ tI-cf-hpw Zp-_m-bpw D-Km-ï-bp-sa-Ãmw H-cp t]m-se-bmIpw. B-tKm-f-X-e-¯nÂ Nn-´n-¨p Xp-S-§-Ww. H-ä ssSw tkm-WnÂ _n-kn-\-kv H-Xp-¡-cp-sX-¶-Xm-Wv C-\n-bp-Å Im-e-s¯ _n-kn-\-kv co-Xn. kw-cw-`w F-{X-t¯m-fw h-f-c-Ww F-¶-Xp kw-_-Ôn-¨v XpS-¡w ap-XÂ X-s¶ kw-cw-`-I-\v t_m-[yw th-Ww. ZoÀ-L-Im-e e-£yw D-ïm-bn-cn-¡-Ww.

(I-®qÀ B-Øm-\-am-bp-Å F-_n-kn {Kq-¸v Øm-]-I-\pw am-t\-Pnw-Kv U-b-d-Iv-ä-dp-am-Wv te-J-I³. ¢-_v lu-kn-se [-\w _n-kn-\-kv ¢n-\n-Iv dq-anÂ kw-L-Sn-¸n-¨ _n-kn-\-kv ¢n-\n-¡nÂ 'hn-tZ-i-s¯ _n-kn-\-kv km-[y-X-I'sf Ip-dn-¨v \-S-¯n-b {]-`m-j-W-s¯ A-[n-I-cn-¨v X-bm-dm-¡n-b-Xv)

hmeyp C³shÌnwKnsâ t\«w \n§Ä¡papïm¡mw,

]pXnb ^ïpambn I\dm sdmt_t¡m Hm-l-cn hn-]-Wn-bnÂ k-l-P-am-b aq-ey-t¯-¡mÄ Xm-gv-¶ \n-c-¡nÂ t{S-Uv sN-¿-s¸-Sp-¶ Hm-l-cn-I-fnÂ \n-t£-]n-¨v t\-«-ap-ïm-¡m³ A-h-k-cw

À-L-Im-e \n-t£-]-IÀ-¡v A-\p-tbm-Py-amb ^-ïp-am-bn I-\-dm sdm-t_-t¡m. I-\-dm sdm-t_-t¡m hm-eyp ^-ïm-Wv C-t¸mÄ A-hX-cn-¸n-¨n-cn-¡p-¶-Xv. hm-eyp C³-sh-Ìv-saâv kv-{Sm-ä-Pn ]n-´p-Scp-¶ Hm-¸¬ F³-U-Uv C-Izn-än kv-Io-am-Wn-Xv. k-l-P-am-b aq-ey-t¯-¡mÄ h-f-sc Xm-gv-¶ \n-c-¡nÂ t{S-Uv sN-¿-s¸-Sp-¶ I-¼-\n-I-sf I-sï-¯n A-XnÂ \n-t£-]w \-S-¯m-\m-Wv Cu ^-ïv {i-an-¡p-¶-Xv. i-à-am-b A-Sn-¯d-bp-Å, `m-hn-bnÂ k-¼-¯v kr-ãn-¡m³ I-gn -hp-Å F-¶mÂ Un-kv-Iu-ïv \n-c-¡nÂ hn-]Wn-bn-ep-Å Hm-l-cn-I-sf-bm-Wv ^-ïv I-sï¯n \n-t£-]n-¡p-¶-Xv.

BÀs¡ms¡ A\ptbmPyw a-Xn-bm-b amÀ-Pn³ Hm-^v tk-^v-än-bnÂ Hml-cn \n-t£-]w \-S-¯m-\pw £-a-tbm-sS Im¯n-cn-¡m-\pw a-\kpÅ-hÀ-¡v C-Xv A-\p-tbmPy-am-b ^-ïm-bn-cn-¡p-sa-¶v I-\-dm sdm-t_t¡m hm-eyp ^-ïv A-[-Ir-XÀ ]-d-bp-¶p. G-ähpw Ip-d-ª-Xv aq-¶v hÀ-j-sa-¦n-epw \n-t£-]w

Xp-S-cm³ X-¿m-dp-Å-hÀ-¡v I-\-dm sdm-t_-t¡m hm-eyp ^-ïv an-I-¨ A-h-k-c-am-tb-¡pw. ]-e Im-c-W-§Ä-s¡m-ïv hn-e Ip-d-ªv \nÂ-¡p-¶, F-¶mÂ i-à-am-b A-Sn-¯-d-bpw `m-hn-bnÂ an-I-¨ t\-« km-[y-X-bpw D-d-¸m¡p-¶ Hm-l-cn-I-sf hn-]-Wn-bnÂ \n-¶v I-sï¯m³ km-[m-c-W \n-t£-]-IÀ-¡v F-fp-¸¯nÂ km-[n-¡-W-sa-¶n-Ã. D-bÀ-¶ dn-kv-Ipw A-Xp-t]m-se X-s¶ t\-« km-[y-X-bp-ap-Å hm-eyp C³-sh-Ìnw-KnÂ amÀ-Pn³ Hm-^v tk-^v-än D-d-¸m-¡n \n-t£-]n¡m-\m-hp-sa-¶-Xm-Wv I-\-dm sdm-t_-t¡m hm-eyp ^-ïp-sIm-ïp-Å sa-¨w. 14 hÀ-j-¯n-te-sd an-I-¨ {]-hÀ-¯-\w Im-gv-Nsh-bv-¡p-¶ I-¼-\n-bm-Wv I-\-dm sdm-t_-t¡m ayp-NzÂ ^-ïv. hn-imÂ an-{i-bm-Wv ^-ïv am-t\-PÀ.

_m_p IÅnhbenÂ Im¸m C´y³ {]Xn\n[n NmÀ-t«-Uv

A-¡u-ïâp-am-cp-sS G-jy, ]-kn^n-Iv cm-Py-§-fp-sS k-an-Xn-bn-te-¡v a-e-bm-fnbm-b _m-_p F-{_-lmw I-Ån-h-b-en-s\ C-´y -bp-sS G-I {]-Xn-\n-[n-bm-bn sX-c-sª-Sp-¯p. 24 cm-Py-§-fn-se 33 s{]m-^-j-WÂ A-¡uïâv-kn kw-L-S-\-bm-b tIm¬-s^-U-td-j³ Hm-^v G-jy Bâv ]-kn-^n-Iv A-¡u-ïâvkn-sâ (Im-¸m) ]-»n-Iv sk-ÎÀ ^n-\m³ -jyÂ am-t\-Pnw-Kv I-½n-än-bn-em-Wv _m-_p I- _m_p Ån-h-b-enÂ Aw-K-am-b-Xv. C³-Ìn-äyq-«v Hm-^v IÅnhbenÂ NmÀ-t«-Uv A-¡u-ïâv-kv Hm-^v C-´y sk³-{SÂ Iu¬-knÂ Aw-Kw Iq-Sn-bm-Wv C-t±-lw.

ap¯qäv an\n ^n\m³kntbgv-kn\v {Sn¸nÄ _n ¹-kv sIbÀ tdänw-Kv ap-¯q-äv

an-\n ^n-\m³-kn-tb-gv-kv en-an-ä-Unsâ hn-hn-[ I-S-¸-{X-§-fp-sS s{I-Un-äv td-änw-Kv _n-_n-_n tÌ-_n-fnÂ \n-¶pw _n-_n-_n ¹-kv tÌ-_nÄ B-bn D-bÀ-¶p. ap³-\n-c tdänw-Kv G-P³-kn-bm-b sI-bÀ td-änw-Kv-km-Wv ap-¯q-äv ^n-\m³-kntb-gv-kn-\v D-bÀ-¶ td-änw-Kv \Â-In-b-Xv. an-I-¨ {_m³-Uv aq-eyw, {]-tam-«À-am-cp-sS A-\p-`-h-k-¼-¯v, anI-¨ B-kv-Xn aq-ey-hpw aq-e-[-\ ]-cym-]v-X-X-bpw, em-`km-[y-X-bnepw {]-hÀ-¯-\ hn-]p-e-s¸-Sp-¯p-¶-Xn-epw Im-gv-N-sh-¨ ap-t¶-äw F-¶o L-S-I-§-fm-Wv s{I-Un-äv td-änw-Kv sa-¨-s¸-Sp-¯m³ k-lmbn-¨-Xv. "I-¼-\n i-cn-bm-b Zn-i-bn-em-Wv h-f-cp-¶-Xv F-¶-Xn-sâ sX-fn-hm-Wv sa-¨-s¸-« Cu ]p-Xn-b td-änw-sK-¶pw do-s«-bvÂ ta-J-e-I-fnÂ {]-hÀ-¯-\w hn-]p-e-s¸-Sp-¯m³ C-Xv k-lm-b-I-am-Ip-sa-¶pw ap-¯q-äv an-\n am-t\-Pnw-Kv U-b-d-ÎÀ am-Xyp ap-¯q-äv ]-d-ªp.

[SINCE 1983]

and eld n et rinter 200

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HmK-Ìv 15 & 31, 2021

_nkn-\kv tIcf BUSINESS KERALA

Fkv_nsF tbmt\m hgn Ffp¸¯nÂ kzÀW hmbv-] t\Smw tbm-t\m t\m h-gn F-fp-¸-¯nÂ kzÀ-W hm-bv-] t\-Sm-\p-Å ]-²-Xn-bp-am-bn F-kv_n-sF. ho-«n-en-cp-¶v X-s¶ tbm-t\m h-gn hm-bv-]-¡v A-t]-£n-¡m-hp-¶-Xm-Wv. 2021 sk-]v-äw-_À 30 h-sc 8.25 i-X-am-\-¯nÂ G-ä-hpw Ip-dª ]-en-i \n-c-¡v (0.75% C-f-hv e-`y-am-Wv), Ip-d-ª t]-¸À hÀ-¡p-IÄ, Ip-d-ª \-S-]-Sn-{I-a-§Ä, Ip-d-ª Im-¯n-cn-¸v Xp-S-§n-b-h-bm-Wv a-äp {]-[m-\ Kp-W-§Ä. F-fp-¸-¯n-ep-Å \mev L-«-§-fn-eq-sS tbm-t\m F-kv-_n-sF D-]-tbm-Kn-¨v kzÀ-W hm-bv-] t\-Smw. 18 h-b-kn-\v ap-I-fnÂ {]m-b-ap-Å hy-àn-IÄ DÄ-s¸-sS Øn-c h-cp-am-\ amÀ-K-ap-Å-hÀ-s¡-Ãmw F-kv-_n-sF tKmÄ-Uv tem¬ {]-tbm-P-\-s¸-Sp-¯mw.

"tIcfw IWn IïpWcp¶ \·'bpsS

Aact¯¡v sI F-kv aWn anÂ-a-bp-sS \m-em-a-s¯ sX-c-sª-Sp-¡-s¸-« sN-bÀ-am-\mWv

]-Z-hn-bnÂ F-¯p-¶ B-Zy-s¯ -W-ta-·-bpw \n-e-hm-c-hpw sIm-ïv B-fm-Wv. C-ý-bn-se s{]m-^-jHm-tcm tI-c-fo-b-sâ-bpw hn-izm-k WÂ am-t\-PÀ-am-cp-sS A-tkm-kn-amÀ-Ön-¨, ]m-en-sâ-bpw ssh-hn-[ytb-j-\m-b HmÄ C-ý am-t\-PvamÀ-¶ ]m-epÂ-¸-¶-§-fp-sS-bpw KmÀ saâv A-tkm-kn-tb-j-sâ tZ-io-b -ln-I {_mâm-Wv anÂ-a. tI-c-f-¯n-se \nÀ-hm-l-I k-an-Xn-bn-epw c-ïp G-ä-hpw h-en-b £o-c k-l-I-c-W {]hÀ-jw Aw-K-am-bn-cp-¶ A-t±-lw Øm-\-¯nÂ \n-¶v ]n-d-hn-sb-Sp-¯ kz-´w Øm-]-\-am-b ]m-e-¡m-SvanÂ-a "tI-c-fw, I-Wn I-ïp-W-cp-¶ \-·' A-äv-e-kv sa-jo³ SqÄ-kn-sâ No-^v bm-bn aq-¶v Z-im-Ð-am-bn \-t½m-sSm-¸F-I-vkn-Iyq-«ohpam-Wv. "P-\-§-fp-sS, ap-ïv. Cu \-·-bp-sS A-a-c-t¯-¡v P-\-§-fmÂ, P-\-§Ä-¡p th-ïn' a-e-_mÀ ta-J-e-bnÂ \n-¶v IS-s¶F-¶ a-l-¯m-b P-\m-[n-]-Xy X-Xz¯n-bn-cn-¡p-I-bm-Wv H-cp C³-U-kv¯nÂ sI-«n-¸-Sp-¯ anÂ-a-bp-sS G-ä {Sn-b-en-Ìv Iq-Sn-bm-b sI.F-kv a-Wn. -hpw h-en-b ]-cn-K-W-\ km-¼-¯n-I anÂ-a-bp-sS \m-em-a-s¯, sX-csI F-kv aWn \-ãw D-ïm-Im-sX k-aq-l-¯n-\v sª-Sp-¡-s¸-« sN-bÀ-am-\m-bn N-cnKp-Ww sN-¿p-I F-¶-Xv X-s¶-bm {X-¯n-te-¡v I-b-dp-t¼mÄ, H-t«-sd A-\p-`-h k-¼-sW-¶v sI.F-kv a-Wn ]-d-bp-¶p. ¯n-sâ ]n³-_-ew A-t±-l-¯n-\p-ïv. G-Xm-\pw e-£yw: £o-c-IÀ-j-I-cp-sS ]p-tcm-K-Xn-bpw Zn-h-kw ap³-]m-Wv tI-c-f-¯n-se G-ä-hpw h-en-sbmI¬kyq-ta-gv-kn-sâ Xr-]v-Xn-bp-am-Wv {]-[m-\ cp {]-Øm-\-¯n-sâ Np-¡m³, H-cp sX-c-sª-Spe-£yw. kw-Øm-\-s¯ Hm-tcm B-h-iy-¡m-c-sâ ¸n-eq-sS Cu ]m-e-¡m-Sp-Im-c-sâ I-¿n-se-¯n-b-Xv. -bpw A-Sp-t¯-¡v anÂ-a-bpw anÂ-a-bp-sS ]mÂ DÂsI.F-kv a-Wn I-gn-ª 32 hÀ-j-am-bn F-®-¸m¸-¶-§-fpw F-¯n-¡p-¶ \-S-]-Sn DuÀ-Ön-X-amSw £o-c k-l-I-c-W kw-Lw {]-kn-Uâpw anÂ-a ¡pw. a-e-_m-dnÂ B-cw-`n-¨ ]mÂ-s¸m-Sn kw-k-vI-bp-sS a-e-_mÀ ta-J-em bq-Wn-b³ Aw-K-hp-am-Wv. c-W tI-{µ-¯n-sâ \nÀ-am-Ww F-{X-bpw th-Kw \n-e-hnÂ Im-en-¡-äv kÀ-h-I-em-im-e sk-\-äv Aw-K ]qÀ-¯n-bm-¡pw. `-£y hy-h-km-b-cw-K-¯v Ip-Spw-_ -hp-am-Wv. F-©n-\o-b-dnw-Kv F-I-vkv-t]mÀ-«v s{]m-tam -{io t]m-ep-Å {]-Øm-\-§-fp-am-bn k-lI-cn-¨v -j³ Iu¬-knÂ Z-£n-tW-ým sN-bÀ-am-\m-b ]p-Xn-b ]-²-Xn-IÄ \-S-¸m¡psa¶pw sI.F-kv a-Wn, tI-c-f-¯nÂ \n¶v 65 sIm-Ã-¯n-\nsS Cu a-Wn ]-d-bp-¶p.

dos«bnÂ ME ICONS AhmÀ-Uv tPmbv-Bep-¡mkn\v {]-ap-J

Pz-Ã-dn-bm-b tPm-bv-B-ep¡m-kn-\v an-UnÂ Cu-Ìv Bâv t\mÀ¯v B-{^n-¡ (MENA) bp-sS do-s«bnÂ ME ICONS A-hmÀ-Uv. Zp-_m-bnÂ \-S-¶ N-S§nÂ tPm-bv-B-ep-¡m-kv {Kq-¸v sN-bÀ-am-\pw am-t\Pnw-Kv U-b-d-Î-dp-am-b tPm-bv B-ep-¡m-kv, Zp-_m-bv Sq-dn-kw Bâv sIm-ta-gv-kv amÀ-¡-änw-Kv Un-¸mÀ-«v-saâv

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HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

do-s«-bnÂ ME ICONS A-hmÀ-Uv tPm-bv B-ep¡m-kv, Zp-_m-bv Sq-dn-kw & sIm-ta-gv-kv amÀ-¡-änw-Kv Un¸mÀ-«v-saâv Hm-^v A-e-b³kv B³-Uv ]mÀ-Sv-WÀ-jn-¸v kn-C-H sse-e ap-l-½-Zv kp-ssl-enÂ \n-¶pw G-äp-hm-§p-¶p

Hm-^v A-e-b³-kv Bâv ]mÀ-Sv-WÀ-jn-¸v kn-C-H sse-e ap-l-½-Zv kp-sslenÂ \n-¶pw A-hmÀ-Uv G-äp-hm-§n. CâÀ-\m-j-WÂ Hm-¸td-j³-kv am-t\-Pnw-Kv U-b-d -ÎÀ- tPm¬ t]mÄ B-ep¡m-kpw N-S-§nÂ kw_-Ôn-¨p. _n-kn-\-knÂ R-§Ä \-S-¯n-b ]-cn-{ia-§Ä-¡p-Å Aw-Ko-Im-cam-bm-Wv Hm-tcm _lp-a-Xnsbbpw Rm³ Im-Wp-¶-Xv. A-¯-c-¯nÂ Cu a-l-Xv _-lp-a-Xn e-`n-¨-XnÂ H-cp-]m-Sv k-t´m-jn-¡p-¶psh-¶v tPm-bv B-ep-¡m-kv ]-d-ªp.

sIm¨n Z£ntW´y³ BØm\am¡m³ It\Unb³ I¼\n tkm«n

tUm. tkml³ tdmbv-¡v s_äÀ thÄUv ^ïv bqWnän ]pck-I v- mcw

sFFkv-H 22301:2019 kÀ«n-^n-t¡j³ t\Sn s^-UdÂ _m¦v

sIm-¨n-sb Z-£n-tW-ý³ B- Ø m- \ - a m- ¡ m- s \m- c p- § n sam-ss_Â, sF-H-Sn am-t\-Pvsaâv skm-eyq-j³-kv Zm-Xm-¡-fm-b Im-\-U B-Øm-\-am-b tkm-«n. C-Xn-sâ `m-K-am-bn 18,000 N-Xp-c-{i-b-Sn hn-kv-Xr-Xn-bn-em-Wv tkm-«n-bp-sS sIm-¨n tI-{µw cq-]-IÂ-¸-\ sN-bv-Xn-cn-¡p-¶-Xv. sk-]v-äw-_-tdm-sS {]-hÀ -¯-\w B-cw-`n-¡m-\n-cn-¡p-w. Z-£n-tW-ý-bnÂ i-à-am-b B-Øm-\tI-{µ-sa-¶-Xv tkm-«n-bp-sS ZoÀ-L-\m-fm-bpÅ ]-²-Xn-bm-bn-cp-¶p-sh-¶v Z-£n-tW-ý³ {]-hÀ-¯-\-§-fp-sS ssh-kv {]-kn-Uâv tPmk-^v km-ap-shÂ ]-d-ªp.

Im³ ^n-enw s^-Ìn-h-enÂ sh-¨v

s^-U-dÂ

s_-äÀ thÄ-Uv ^-ïn-sâ bq-Wn-än ]p-c-k-vIm-cw tUm. tkm-l³ tdm-bv G-äp-hm-§n. s_-äÀ thÄ-Uv ^-ïv Øm-]-I-\pw {]-kn-Uâp-am-b am-\phÂ tIm-f-kv Unem tdm-t¨bm-Wv ]p-c-kv-Im-cw k-½m-\n-¨-Xv. C-Xv B-Zy-am-bm-Wv H-cp C-´y¡m-c-\v Cu ]p-c-k-vIm-cw e-`n-¡p¶-Xv. {]-ap-J tlm-fn-hp-Uv kw-hn-[mb-I-cm-b _m-cn A-e-I-v km-ïÀ {_u¬, kv-ss]-¡v eo Xp-S-§nb-h-tcm-sSm-¸-am-Wv A-t±-l-¯n-\v ]p-c-k-v Im-cw k-½m-\n-¨-Xv.

tUm. tkml³ tdmbv- A-hmÀ-UvZm-\ N-S-§nÂ

tPmbv aïpw]men\v Smen FwFkv-FwC _lpaXn sN-dp-In-S

þ a-[y-\n-c _n-kn-\-kpIÄ-¡v tk-h-\w \Â-In h-cp-¶ tkm-^v-ävsh-bÀ I-¼-\n-bm-b Sm-en skm-eq-j³-kn-sâ _n-kn-\-kv shä-d³-kv B-Z-cw Xr-iq-cn-se a-ïpw -]mÂ FâÀ-ss{]-k-kv km-c-Yn tPm-bv Fw a-ïpw-]m-en-\v. A-©p hn-`m-K-§-fn-em-bn cm-Py¯n-sâ \m-ev ta-J-e-I-fn-ep-Å _nkn-\-kp-ImÀ-¡m-Wv Sm-en skm-eq- tPmbv aïpw-]mÂ j³-kv Aw-Ko-Im-cw \Â-Ip-¶-Xv. {]-Xn-k-Ôn-I-fnÂ ]n-Sn-¨p-\n-¶v

ZoÀ-L-Im-e-am-bn {]-hÀ-¯n-¨p h-cp-¶ kw-cw-`-I-sc-bm-Wv _n-kn-\-kv sh-äd³-kv hn-`m-K-¯nÂ B-Z-cn-¡p-¶-Xv. 700 te-sd t\m-an-t\-j-\p-I-fnÂ \n-¶v hn-Z-Kv-[À A-S-§p-¶ ]m-\-em-Wv kw-cw`-I-sc sX-c-sª-Sp-¯-Xv. 25 hÀ-jw ap-¼v 10,000 cq-] \n-t£]-¯nÂ kw-cw-`w Xp-S-§n-b tPm-bv aïpw-]m-en-sâ a-ïpw-]mÂ FâÀ-ss{]k-kv C-¶v 100 tIm-Sn cq-] hn-äp-h-c-hp-Å _n-kn-\-km-bn h-fÀ-¶n-cn-¡p-¶p.

_m-¦n-\v am-t\-Pv-saâv anI-hn-\p-Å B-tKm-f Aw-Ko-Im-c-am-b sF-F-kv-H 22301:2019 kÀ-«n-^n-t¡-j³. _m-¦n-sâ _n-kn-\-kv I-ïn-\yq-hn-än amt\-Pv-saâv kw-hn-[m-\-¯n-\v (_n-kn-FwF-kv) _n-F-kv-sF B-Wv cm-Pym-´-c Aw-Ko-Im-cw \Â-In-b-Xv. "{]-h-N-\mXo-X-am-b Cu Im-e-¯v G-Xp X-S-k-§-sfbpw A-Xn-Po-hn¡m³ ]-cym-]v-X-am-b ti-jn _m-¦n-\psï-¶-Xn-\v sX-fn-hm-Wv kz-X-{´-am-bn Aw-Ko-I-cn-¡-s¸-Sp-¶ _n-kn-Fw-F-kv. B-tKm-f am-\-Z-Þ-§Ä {]-Im-c-apÅ Cu kÀ-«n-^n-t¡-j³ R-§-fp-sS {_m³-Un-sâ k-a-{K-X-bv-¡pw I-cp-¯n\p-ap-Å Aw-Ko-Im-c-am-Wv'þ s^-UdÂ _m-¦v Fw-Un-bpw kn-C-H-bp-am-b iymw {io-\n-hm-k³ ]-d-ªp.

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[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

_nkn\kv t\mhÂ

Nn-e kq-N-\-IÄ A-S-§p-¶ H-cp I-¯n-s\ ]n-´pSÀ-¶v e-ï-\nÂ \n-¶pw apw-ss_-bnÂ F-¯p-¶ Poh³ tPmÀ-Pv. apw-ss_-bn-se Xn-c-t¡-dn-b s{S-bn³ bm-{X-bnÂ I-¯v \-ã-am-Ip-s¶-¦n-epw HmÀ-an-s¨-Sp¡p-¶ taÂ-hn-em-k-¯nÂ Ir-Xy-am-bn te-Uo-kv tlm-Ì-enÂ F-¯n-t¨À-¶ Po-h-\v \n-½n-sb Im-Wm-\m-hp-¶n-Ã. Xn-cn-sI tlm-«-enÂ F-¯p-¶ Po-h-\v H-cp s]³-ss{U-hv dn-sk-]v-j-\n-ÌnÂ \n-¶v e-`n-¡p-s¶-¦n-epw A-Xv \Â-In-b B-sf Im-Wm-\mhm-sX ]n-tä-¶v e-ï-\n-te-¡v a-S-t§-ïn h-cp-¶p. Xn-cn-sI ^v-fm-än-se-¯n s]³-ss{U-hn-se ^-bÂ Xpd-¡p-¶ Po-h³ X-s¶-¡p-dn-s¨-t¶m-Ww c-Nn-¡-s¸-« H-cp ]p-kv-X-I-¯n-sâ B-Zy Xm-fp-IÄ Im-Wp-¶p. apw-ss_-bn-se X-sâ t]-gv-k-WÂ A-kn-Ìâm-bn F-¯n ]p-kv-X-I c-N-\ F-¶ A-[n-IZu-Xyw Iq-Sn G-sä-Sp-¯p, H-Sp-hnÂ A-Xv ]qÀ-¯n-bm-¡p-¶-Xn-\p ap³-]v A-{]-Xy-£-bm-b t{]-c-W F-¶ s]¬-Ip-«nbn-eq-sS F-gp-X-s¸-« ]p-kv-X-Iw! tPm-en-¡m-bn apwss_-bn-se-¯n, Hm-l-cn t{_m-¡nw-Kv _n-kn-\-kn-sâ km-[y-X-IÄ Xn-cn-¨-dn-ªp, B ta-J-e-bnÂ A-\p-`h-k-¼-¯p-Å kp-[o-dp-sam-¯v {^m-ss©-kn _n-kn\-kn-eq-sS B-cw-`n-¨p I-¼-\n-bm-bn cq-]-t`-Zw h-¶ sP.F-kv an-Um-kv tÌm-¡v t{_m-¡nw-Kv F-¶ X-sâ _n-kn-\-kn-s\-¡p-dn-¨p-Å Ir-Xy-am-b hn-h-c-§Ä hm-bn-¨p Po-h³ A-Ûp-X-s¸-Sp-¶p. aq-e-[-\-an-Ãm-sX C-\n H-c-Sn t]m-epw ap-t¶m-«p t]m-Im-\m-hn-Ã F-¶ L-«-¯nÂ H-cp c-£-I-s\-t]m-se A-h-X-cn-¨ hn-P-bv A-[n-Im-cn F-¶ C³-sh-Ì-dp-sS ssI-I-fn-te-¡v I-¼-\n F-¯pw ap³-]v tIm-«-b-¯p c-Pn-ÌÀ sN-bv-X tÌm¬ tImÀ-«v {S-Ìv I-¼-\n-bnÂ aq-e-[-\-an-d-¡m³ k-¶-²-am-Ip-¶p. A-[n-Im-cn-bp-sS F-XnÀ-¸n-s\ A-hK-Wn-¨v B-cw-`n-¡p-¶ {^m-ss©-kn _n-kn-\-kv tam-UÂ Ip-d-ª \m-fp-IÄ-¡p-ÅnÂ H-cp ]-cm-P-bam-sW-¶v Xn-cn-¨-dn-bp-¶ L-«-¯nÂ Cu {^m-ss©kn-IÄ I-¼-\n-bp-sS {_m-©p-I-fm-bn am-äp-hm-\pw {^m-ss©-kn D-S-a-IÄ-¡v sk-Iyq-cn-än-bm-bn \ÂIn-b Xp-I-¡v B-\p-]m-Xn-I-am-bn Hm-l-cn-IÄ \ÂIm-\pw Xo-cp-am-\-am-Ip-¶p. ]-»n-Iv en-an-ä-Uv I-¼-\nbm-bn am-dn-b sP.F-kv an-Um-kn-s\ G-sä-Sp-¡m³ Zp-_m-bv B-Øm-\-am-b sP-_o-_v _m-¦v cw-K-¯p h-cp-¶p. i-à-cm-b Po-h-s\-bpw tÌm¬ tImÀ-«v {S-Ìn-s\ {]-Xn-\n-[o-I-cn-¡p-¶ tdm-Pn-sb-bpw F-XnÀ¡m³ A-[n-Im-cn ZpÀ-_-e-am-bn {i-an-¡p-¶p-sï-¦nepw, an-I-¨ hn-e \Â-In I-¼-\n-bp-sS F-gp-]-¯n \m-ev i-X-am-\w Hm-l-cn-IÄ _m-¦v kz-´-am-¡p-¶p. Ip-d-ª aq-e-[-\-hpw C-Ñmi-àn-bp-am-bn cw-K-¯v h-¶ hn-P-bn-¨ Po-h³ tPmÀ-Pv F-¶ kw-cw-`-I-s\¡p-dn-¨p-Å ]p-kv-X-I-¯n-sâ A-h-km-\ Xm-fp-I-fnÂ F-gp-¯n-sâ ssi-en-bnÂ h-¶ hy-Xn-bm-\w Po-h-s\ A-Ûp-X-s¸-Sp-¯p-¶p. XpSÀ-¶v t{]-c-W B-cm-sW¶-dn-bm-\p-Å A-t\z-j-W-¯n-em-bn Po-h³... (Xp-SÀ-¶v hm-bn-¡p-I)

at\mPv- tXmakv 70

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

A-

²ym-bw þ22

{S-Ìv sam-ss_-enÂ X-s¶ sa-bnÂ t_m-I-vkv Xp-d-¶p. a-e-bm-f-¯n-ep-Å h-cn-IÄ! ANCY to Me May 28, 11.31 PM Please see the mail. ---þ-Forwarded message--þ From:Jeny J <jenyjames321@gmail.com> Date:Thu, 28 May 2015, 7.24 pm Subject:FW: Jeny To:<ancymm1978@yahoomail.com

s]-s«-s¶m-cp a-dp-]-Sn t^m-WnÂ Iq-Sn \-Â-Im\m-hm-ª-Xn-\m-em-Wv Cu C þ-sa-bnÂ F-gp-Xp¶-Xv. H-cp]m-Sv B-tem-N-\-IÄ-¡v ti-j-hpw Cu sa-bnÂ F-§-s\ {Um-^v-äv sN-¿-W-sa-¶-dn-bm-sX Rm³ Ip-g-§p-I-bm-Wv. B B-i-b-¡p-g-¸-¯n-sâ a-[y-¯nÂ \nÂ-¡p-t¼mÄ, F-sâ k-tlm-Z-c-\nÂ \n-¶v Xp-S-§p-¶-Xm-hpw \n-§-fp-sS tNm-Zy-§Ä¡p-Å a-dp-]-Sn-I-fn-te-¡v s]-s«-s¶-¯n-t¨-cm-\mhp-I F-¶v Xn-cn-¨-dn-bp-¶p. tPÀ-W-en-kw I-gn-ªp F-d-Wm-Ip-f-¯v k-_v F-Un-äÀ B-bn tPm-en sN-bv-Xp-h-¶n-cp-¶ \m-fp-IÄ. sN-dp-¸-¯nÂ am-Xm-]n-Xm-¡Ä \-ã-s¸-« F-\n-¡v A-hÀ c-ïp t]-cp-am-bn-cp-¶ tN-«³. XrÈqcnÂ \n-¶v Ø-ew am-ä-am-bn apw-ss_-bv-¡v t]m-b ti-j-hpw G-Xm-ïv F-Ãm am-k-hpw ap-S -§m-sX tN-«³ \m-«nÂ h-¶n-cp-¶-Xv Rm³ X-\n¨-Ã F-¶v t_m-[y-s¸-Sp-¯m-\m-bn-cp-¶p. H-cp i-\n-bm-gv-N Xr-Èq-cp-Å ho-«nÂ sN-¶ Rm³ A-hn-Nm-cn-X-am-bn tN-«-s\ I-ïp. h-c-hv t\-c-t¯ A-dn-bn-¨v, F-sâ km-¶n-[yw Iq-Sn D-d-¸m¡n-b-Xn-\p-ti-jw am-{Xw h-¶n-cp-¶-bm-sf s]m-Sp¶-s\ ho-«nÂ I-ï am-{X-bnÂ ]-ń-tI-Sv a-W-¯p. I-®p-I-fn-se \n-kw-K-X-bpw, kw-km-c-an-Ãm-bv-a-bpw Im-cy-am-b A-]-I-Sw kw-`-hn-¨n-cn-¡p-¶p-sh-¶p hyà-am-¡n. Im-cy-§Ä tNm-Zn-¨-dn-bm³ ]-e-hp-cp {i-an-¨p. A-t¸m-sgm-s¡ \n-kw-K-X-tbm-sS hn-Zq-c-X-bnÂ Zrãn ]-Xn-¸n-¨ tN-«³ ò-Xn h-fÀ-¯n. H-cm-gv-N Hm-ôknÂ A-h-[n ]-d-ªp. Xn-I-¨pw ]-cn-Xm-]-I-c-am-b A-h-Ø-bn-te-s¡-¯n-b aq-¶mw \mÄ, F-´pw

h-c-s«-sb-¶p I-cp-Xn \nÀ-_-Ô-]qÀ-Æw F-´m-Wv kw-`-hn-¨-sX-¶-dn-b-W-sa-¶v Rm³ hm-in ]n-Sn-¨p. B-Zyw {]-Xn-I-cn-¡m-Xn-cp-¶-bmÄ s]m-«n-s¯-dn-¨-Xv s]m-Sp-¶-s\-bm-Wv. H-Sp-hnÂ, F-t´m ]-c-Xp-¶ hy{K-X-bv-s¡m-Sp-hnÂ Kp-fn-I I-gn-¨v I-«n-en-te-¡p N-cnªv sIm-¨p-Ip-«n-sb-t¸m-se s]m-«n-¡-c-ªp. Xm-fw sX-än-b a-\-kv D-d-¡-¯n-eq-sS hn-{i-aw Xp-S-§n F-¶p t_m-[y-am-b-t¸m-gm-Wv A-e-t¦m-e-s¸-« ap-dn A-Sp-¡m³ {i-aw \-S-¯n-b-Xv. sIm-¨n³ a-e-_mÀ _m-¦n-sâ, apw-ss_-bn-se t^mÀ-«v im-J-bnÂ Øm\-¡-b-ä-t¯m-sS ko-\n-bÀ am-t\-P-cm-bn tPm-enbnÂ {]-th-in-¨ tPm¬-Ip-«n-¡v kw-`-hn-¨-sX-s´-¶v A-dn-bm³ Xp-W-bm-b-Xv tN-«â X-s¶ U-b-dn! lrkz-sa-¦n-epw Im-cy-§Ä a-\-kn-em-¡p-hm-\p-X-Ipw hn-[w Ir-Xy-am-bn tIm-dn-bn-« h-cn-IÄ. ""_m-¦n-sâ D-¶-Xm-[n-Im-cn-IÄ {]-Xo-£-tbm-sS D-äp-t\m-¡n-bn-cp-¶ apw-ss_ im-J. NmÀ-sP-Sp-¯ B-Zy-am-kw c-ï-c-t¡m-Sn-bp-sS _n-kn-\-kv tem¬ H-cp tZ-i-kmÂ-Ir-X _m-¦v sa-¨-s¸-« ]-en-i \nc-¡v hm-Kv-Zm-\w sN-bv-Xv tS-¡v Hm-hÀ sN-bv-Xp. \m-ep tIm-Sn cq-]-bp-sS _n-kn-\-kv hm-bv-] A-\ph-Zn-¨n-«p-Å H-cp sS-Iv-kv-ssäÂ sam-¯ hym-]m-cn, {_m-©nÂ \n-¶pw A-\-[n-Ir-X-am-bn X-c-s¸-Sp-¯ns¡m-ïn-cp-¶ sN-¡v Un-kv-Iu-ïn-wKvv ku-I-cyw tN-«³ \n-tj-[n-¨-Xn-sâ t]-cnÂ a-säm-cp _m-¦nte-¡v am-dn. Np-cp-¡-¯nÂ Cu c-ïv A-¡u-ïpI-f-S-¡w {_m-©n-sâ _n-kn-\-knÂ F-«-c-t¡m-Sn cq-]-bp-sS C-Sn-hv. Cu im-J-bpw ]q-«n Xm-t¡m-ep-am-bn h-cm-\mtWm apw-ss_-bv-¡p hn-«-Xv F-¶ ta-e-[n-Im-cn-Ifp-sS ]-cn-lm-kw I-eÀ-¶ tNm-Zy-§Ä. _n-kn-\-kv H-¶p I-c-I-b-äp-¶-sX-§-s\ F-¶dn-bm-sX \-«w Xn-cn-bp-t¼m-gm-Wv e-£-bÀ Cw-s] -Iv-knÂ \n-¶pw tdm-Pn F-¯p-¶-Xv. A-\y \m-«n-se a-e-bm-fn F-¶ ]-cn-K-W-\-bnÂ s{S-bn³ bm-{X-bnÂ sam-«n-« ku-lr-Zw. \n-§-fp-sS I-¼-\n-bp-sS F-s´-¦n-epw _n-kn-\-kv _m-¦n-\v X-¶p-Iq-sS F-¶ tNm-Zy-am-W-t{X A-bm-sf A-hn-sS F-¯n-¨-Xv. *** A-Ñ-s\m-¸w a-I-\pw U-b-d-Î-dm-bp-Å ss{]-h-äv en-an-ä-Uv I-¼-\n-bnÂ, ^n-\m³-kv Un-¸mÀ-Sv-saânÂ tPm-en sN-¿p-¶ tdm-Pn-bp-sS \nÀ-_-Ô-¯n-\p h-g§n a-I-\m-Wv H-cp Øn-c \n-t£-]w Cu _m-¦nÂ Xp-S-§m³ k-½-Xn-¨-sX-¶m-Wv A-¶v A-bmÄ ]-d-ª-Xv. \m-ep tIm-Sn cq-]-bp-sS sN-¡p-am-bm-Wv tdm-Pn ]n-¶o-Sv F-¯p-¶-Xv.

H-cn-¡Â t\-cn-«p I-ïmÂ Fw.Un-sb kzm-[o\n-¡m-sa-¶p tN-«³ I-cp-Xn. Fw.Un-bp-sS k-a-bw X-cn-I-bm-sW-¦nÂ h-¶p Im-Wm-sa-¶p A-bm-tfm-Sv ]-d-ª-Xpw A-Xv sIm-ïm-bn-cp-¶p. . _m-¦p-Im-sc Im-Wm³ Fw.Un Iq-«m-¡m-dn-sÃ-¶pw h-c-hv Kp-W-t¯-¡m-tf-sd tZm-j-am-hpw sN-¿p-I-sb¶pw ]-d-ª-t¸mÄ B D-Zy-a-¯nÂ-\n-¶pw ]n³-am-dn. tdm-Pn H-scm-ä Im-cy-am-bn-cp-¶p \n-jv-IÀ-jn-¨n-cp¶-Xv. I-¼-\n \n-e-hnÂ C-S-]m-Sv \-S-¯p-¶ _m-¦nÂ Fw.Un-¡pw a-I-\pw hn.sF.]n ]-cn-K-W-\-bm-Wv e-`n-¡p-¶-Xv, H-cp t^m¬-tIm-fnÂ I-¼-\n-bp-sS F-Ãm B-h-iy-§-fpw B _m-¦nÂ \-S-¯n-¡n-«pw. C-hn-sS-bpw A-tX ]-cn-K-W-\ In-«-Ww. e-`n-¡p-sa-¶ D-d-¸p tN-«³ \Â-In. A-Xn-t\m-S-Iw \-ã-s¸-« hm-bv-] Xn-cn-¨p]n-Sn-¨mÂ am-{X-ta {_m-©v em-`-¯n-se-¯p. A-Xn-\m-bn C-S-]m-Sp-I-sc I-ïp]n-Sn-¡m-\n-sS-bp-Å Hm-«-¯n-\n-S-bnÂ -tdm-Pn-bp-tS t^m¬ tImÄ ho-ïpw h-¶p. C-¯-h-W c-ïp-tIm-Sn cq-]-bp-sS H-cp tem¬ {]-t¸m-kÂ. e-£-bÀ Cw-s]-Iv-kn-\-Ã A-hÀ-¡p Iq-Sn Xm-Â¸cy-ap-Å tÌm¬-tImÀ-«v {S-Ìn-\v. Cu-Sv e-£-bÀ C-s]Iv-knâ \m-ep tIm-Sn cq-]-bp-sS Øn-c \n-t£-]w! *** Fw.Un-bp-sS-bpw a-I-sâ-bpw ]-W-hpw h-kv-Xph-I-I-fpw ssI-Im-cyw sN-¿m-\p-Å A-h-cp-sS X-s¶ kw-cw-`-am-W-t{X {S-Ìv. aq-¶m-dn-ep-Å A-h-cp-sS tXm«-¯n-sâ taÂ-t\m-«w h-ln-¡p-¶-bm-fm-Wv {S-Ìn þ A-Xv sh-dpw t]-cn-\v. c-ïp am-kw Iq-Sp-t¼m-tgm a-täm B-hpw A-bmÄ apw-ss_-bnÂ F-¯p-I. A-t¸mÄ am{X-ta tem¬ t]-¸-dp-IÄ A-bmÄ-¡v H-¸n-«p X-cm³ km-[n-¡q. ]-t£ Cu tem¬ D-S³ th-ï-Xm-Wv. Bh-iy-am-b t]-¸-dp-IÄ \Â-Ip-I-bm-sW-¦nÂ sIm-dnb-dnÂ A-b-¨v H-¸n-Sp-hn-¨p \Â-Imw F-¶-Xm-bn-cp-¶p H-cp hy-h-Ø. {S-Ìn-\v \Â-Ip-¶ tem-Wn-sâ ]-en-i {S-Ìv X-s¶ Hm¬-sse³ B-bn tem¬ A-¡u-ïnte-¡v F-Ãm am-k-hpw A-b-¡p-sa-¶pw, am-km-am-kw sU-t¸m-kn-än-\p \Â-tI-ïp-¶ ]-en-i I-¼-\n-bp-sS A-¡u-ïn-te-¡p ]-Xn-hv t]m-se h-c-hv h-bv-¡-W-sa¶-Xp-am-bn-cp-¶p a-säm-cm-h-iyw. C-tX t]m-se-bp-Å tem¬ C-t¸mÄ C-S-]m-Sv \-S-¯p-¶ _m-¦nÂ-\n-¶pw ]-Xn-hm-bn F-Sp-¡p-¶-Xm-sW-¶v ]-d-ª-t¸mÄ \n-cmI-cn-¡m-\m-bn-Ã . H-¶-c-bm-gv-N-sIm-ïv tem¬ t]-¸-dp-IÄ ap-gp-h³ H-¸n-«v tdm-Pn X-s¶ Xn-cn-sI F-¯n-¨p. im-J-bp-sS _n-kn-\-knÂ B-dp-tIm-Sn cq-]-bp-sS hÀ-[-\-hv I-ïv tN-«³ sX-Ãm-izm-kn-¨p. A-t¸m-gpw B-gv-N-bn-sem-cn-¡Â ap-S-§m-sX tdmPn-sb tN-«³ t^m-WnÂ _-Ô-s¸-«p sIm-ïn-cp-¶p. C-\n-bpw e-`n-¨n-«n-Ãm-¯ {S-Ìv Uo-Uv DÄ-s¸-sS-bp-Å t]-¸-dp-IÄ e-`y-am-¡p-hm³ am-{X-am-bn-cp-¶n-Ã, I-¼\n-bp-sS a-tä-sX-¦n-epw _n-kn-\-kv Iq-Sn e-`n-¡p-tam F-¶ D-t±-iy-hpw B hn-fn-I-fn-ep-ïm-bn-cp-¶p. s]m-Sp-¶-s\ H-cp \mÄ tdm-Pn-sb t^m-WnÂ In-«m-Xm-bn. I-ïpap-«n-bn-cp-¶ s{S-bn³ bm-{X-I-fn-epw A-bm-sf Im-Wm-Xm-bn. em³-Uv \-¼-dnÂ hn-fn-¨-t¸mÄ A-bmÄ I-¼-\n-bnÂ \n-¶p-t]m-bn F-¶-dn-ªp. sXm-«-Sp-¯ Zn-h-k-§-fn-sem-¶nÂ _m-¦nÂ-\n-¶pw \-ÂIn-b Øn-c-\n-t£-] c-ko-Xp-am-bn e-£-bÀ Cws]-Iv-knÂ \n-¶p H-cmÄ _m-¦n-se-¯n. *** tdm-Pn-sb-¶ A-¡u-ïâv I-¼-\n-bnÂ-\n-¶pw H-cp-\mÄ A-{]-Xy-£-\m-sb-¶pw, hn-hn-[ _m-¦p-Ifn-se A-¡u-ïp-I-fp-sS _m-e³-kv i-cn-bm-sW-¶v k-aÀ-°n-¡m³ ]p-Xp-Xm-bn NmÀ-Pv F-Sp-¯-bmÄ-¡v \Â-Im-\p-Å I-¯m-Wn-sX-¶pw ]-d-ªv I-¼-\n-bp-sS se-äÀ sl-Un-ep-Å I-¯v ssI-am-dn. B I-¯v I-ït¸mÄ X-s¶ A-]-I-Sw a-W-¯p. Fw.Un-bp-sS H-¸v a-säm-cmÄ C-«n-cn-¡p-¶p. A-¶-s¯ B-¹n-t¡-j³ t^m-d-¯n-se-bpw tem¬ t]-¸-dp-I-fn-se-bpw H-¸v tN-«-\v Ir-Xy-am-bn HmÀ-a-bp-ïm-bn-cp-¶p. A-bm-fp-sS ssI-h-i-an-cp-¶ c-ko-Xv hm-§n t\m-¡n. sU-t¸m-kn-äv c-ko-Xnâ I-fÀ t^m-t«m-Ìm-äv. b-YmÀ-° c-ko-Xv tem¬ t]-¸-dp-IÄ-s¡m-¸w _m-¦nÂ! H-tc k-a-bw _m-¦n-s\-bpw I-¼-\n-sb-bpw I-_-fn-¸n-¨n-cn-¡p-¶p . C-Xv Fw.Un-bp-sS H-¸v X-s¶-bm-tWm F-¶ tNmZy-¯n-\v A-tX F-¶-bmÄ XoÀ-¯p ]-d-ª-t¸mÄ I-_-fn-¸n-¡-s¸-«p F-¶v ]qÀ-W t_m-[y-am-bn. I-¼-\n-¡v Cu sU-t¸m-kn-äv D-ïv F-¶ H-cp I-¯v

am-{Xw \Â-In A-¶v A-bm-sf X-{´-]qÀ-hw ]-d-ªphn-«p. tÌm¬-tImÀ-«v {S-Ìn-\p tem-Wm-bn \Â-In-b Un-amâv {Um-^v-äv tI-c-f-¯n-se H-cp k-l-I-c-W _m-¦nÂ ]-W-am-¡n am-än-sb-¶v I-sï-¯n. Un.Un am-dn-b-Xn-sâ ]n-tä B-gv-N A-¡u-ïpw t¢m-kv sNbv-Xn-cn-¡p-¶p. _m-¦nâ `m-K-¯m-Wv ho-gv-N Iq-Sp-XÂ. B-fpI-sf Xn-cn-¨-dn-bm-sX, A-h-cp-sS H-¸p t]m-epw ]-cntim-[n-¡m-sX A-¡u-ïv Xp-S-§n. H-Sp-hnÂ G-tXm H-cp {S-Ìn-\v þ A-hn-sS-bpw bm-sXm-¶pw ]-cn-tim-[n¡m-sX Cu sU-t¸m-kn-än-sâ Cu-Sn-t·Â sN-dp-XÃm-s¯m-cp Xp-I hm-bv-] sIm-Sp-¯n-cn-¡p-¶p. k-l-{]-hÀ-¯-I-tcm-Sv t]m-epw ]-d-bm³-I-gn-bm¯ A-h-Ø. k-½À-±w Xm-§m-\m-Im-sX h-¶-t¸mÄ a-\-kv I-sï-¯n-b ]p-Xph-gn-bm-Wv C-t¸m-g-s¯ tN-«-sâ A-h-Ø-sb-¶v F-\n-¡v a-\-kn-em-bn. ]-{´-ïmw ¢m-kv h-sc H-cp-an-¨p ]Tn-¨ _n-\phn-s\ Im-cy-§Ä A-dn-bn-¡p-¶-Xv A-§-s\-bm-Wv. _n-\p-hp-am-bp-Å ku-lr-Zw tN-«-\v t\-c-t¯ A-dnbp-I-bpw sN-¿mw. *** Zp-_m-bn-bnÂ \n-¶v _n-\p \m-«n-se-¯n. sXmSp-]p-g B-ip-]-{Xn-bn-se Ir-Xy-am-b a-cp-¶pw ]-cnN-c-W-hpw. aq-¶p \m-ep Zn-h-k-§Ä-sIm-ïp-X-s¶ {]-I-S-am-b hy-Xym-kw I-ïp-Xp-S-§n. tN-«³ Cu Xp-cp-¯nÂ H-ä-bv-¡-Ã F-¶p t_m-[y-s¸-Sp-¯m³ _n-\p-hn-\m-bn. _n-\p tPm-en sN-¿p-¶ Zp-_m-bn-epÅ _m-¦n-\p-th-ïn {]-hÀ-¯n-¡p-¶ apw-ss_-bn-se kz-Im-cy Un-ä-Îo-hv h-gn F-{X-bpw s]-s«-¶v tdm-Pnsb I-sï-¯m-sa-¶p _n-\p ]-d-ª-Xv tN-«-\nÂ ss[-cyw ]-IÀ-¶p. kw-`-hn-¨-sXm-¶pw C-t¸mÄ B-tcm-Spw ]-d-tb-ï-Xn-sÃ-¶pw F-{X-bpw s]-s«-¶v tN-«³ _m-¦nÂ Xn-cn-sI {]-th-in-¡m-\pw Xo-cp-am\n-¡p-¶-Xv A-§-s\-bm-Wv. A-t¸m-gpw R-§-sf Ip-g-¡n-b-Xv a-säm-¶m-Wv. I-_-fn-¸n-¡-W-am-bn-cp-s¶-¦nÂ Cu tem-WnÂ Hmtcm am-k-hpw Ir-Xy-am-bn ]-en-i A-S-bv-¡p-¶-Xv F-ń-\v? Hm¬-sse³ h-gn h-¶p sIm-ïn-cp-¶ ]-en-i A-S-bv-¡p-¶-Xv B-sc-¶ A-t\z-j-W-am-Wv sP.F-kv an-Um-kv kv-täm-¡v t{_m-¡nw-KnÂ F-s¶ sIm-sï-¯n-¨-Xv! hn-P-bn-I-fm-b a-e-bm-fn kw-cw-`-I-sc-¡p-dn-¨p-Å t¥m-_Â a-e-bm-fw ]-»n-t¡-j-sâ ]p-kv-X-I-¯n-\mbn am-t\--PnwKvv U-b-d-ÎÀ Po-h³ tPmÀ-Pn-s\ Xn-cn-¨dn-bm³ {i-an-¨-Xm-Wv h-gn-¯n-cn-hm-b-Xv. aq-e-[-\-¯n-sâ A-]-cym-]v-X-X-bnÂ I-¼-\nbp-sS kzm-`m-hn-I a-c-Ww. A-[n-Im-cn-sb aq-e-[-\w \n-t£-]n-¡m³ £-Wn-¨mÂ _n-kn-\-kv A-bm-fp-sS ssI-I-fn-te-¡v. Np-cp-§n-b-\mÄ sIm-ïp-X-s¶ Imcy-§Ä F-\n-¡v t_m-[y-am-bn. I-¼-\n-bp-sS-bpw Fw.-Un-bp-sS-bpw a-äpw Bkv-Xn F-{X-sb-¶pw a-äm-cp-sS-bpw k-lm-b-an-Ãm-sX Cu tem¬ Xn-cn-¨-S-bv-¡m³ B-hp-tam-sb-¶p-am-bncp-¶p F-\n-¡-dn-tb-ïXv. I-¼-\n-bp-sS aq-e-[-\w ap-¸-Xv e-£-¯nÂ-\n-¶v H-¶-c-t¡m-Sn-bm-bn D-bÀ-¶sX-§-s\-sb-¶pw, am-t\-Pn-wKv U-b-d-Î-sd-¡p-dn-¨pw, kv-täm¬-tImÀ-«v {S-Ìn-t\-¡p-dn-¨pw U-b-d-ÎÀ tdm-Pnsb-¡p-dn-¨pw hn-P-bv A-[n-Im-cn-sb-¡p-dn-¨p-sam-s¡bp-Å hn-h-c-§Ä e-`n-¨-Xv _n-\p GÀ-s¸-Sp-¯n-b ss{]-h-äv Un-ä-Îo-hnÂ -\n-¶m-Wv. C-ý-bnÂ H-cp _m-¦nw-Kv C-X-c [-\-Im-cyØm-]-\w Xp-S-§m³ A-Xn-t\m-S-Iw ]-²-Xn-bn-«ncp-¶ sP-_o-_v _m-¦n-\v F-´p-sIm-ïv sP.F-kv an-Um-kn-s\ ]-cn-K-Wn-¨p Iq-Sm F-¶v Nn-ń-¡p-¶-Xp A-§s\-bm-Wv. Hm-l-cn hn-äv ]-Ww In-«n-bmÂ H-«pw k-a-bw I-f-bm-sX tÌm¬-tImÀ-«v {S-Ìn-sâ t]-cnÂ X-c-s¸-Sp-¯n-b tem¬ Xn-cn-¨-S-¸n-¡m-\m-hp-tam F-¶v _n-\p tNm-Zn-¨-t¸mÄ kw-i-b-an-Ãm-sX B-Ipw F-¶v Rm³ ]-d-ª-Xv A-Xn-t\m-S-Iw Im-cy-§Ä Ir-Xy-am-bn a-\-kn-em-¡n-b D-d-¸n-em-bn-cp-¶p. tPÀ-W-en-kw ¢m-kn-se k-l-]mTn-bpw k-_v F-Un-ä-dp-am-b {]-ho-Wn-s\ sIm-ïv sP-_o-_v _m-¦n-s\-¡p-dn-¨v ]-{X-¯nÂ te-J-\-sa-gp-Xn-¨-Xpw B-I-kv-an-I-sa-t¶m-Ww B hmÀ-¯ {i-²-bnÂ s]Sp-¯n-¨-Xpw A-§s\-bm-Wv. sP-_o-_v _m-¦nÂ \n-¶p-ap-Å ]-Ww, e-£-bÀ Cw-s]-Iv-kv I-¼-\n-bp-sS Øn-c-\n-t£-]w Im-em-h[n F-¯pw ap-¼v e-`n-¡p-tam F-¶-Xm-bn-cp-¶p

]n-¶o-Sp-Å B-i-¦. _n-\p-hn-sâ km-¶n-[yw Im-cy§Ä F-fp-¸-am-¡n. \n-t£-]-¯n-sâ Cu-Sn-t·Â kv-täm¬-tImÀ-«v {S-Ìn-\p \Â-In-b tem¬ ap-gp-h³ Im-em-h-[n-¡v ap³-t] Xn-cn-¨-S-¨p. kz-Im-cy Ip-äm-t\z-j-I-s\ h-¨v B-sf I-sï-¯n k-½À-±w sN-ep-¯n-b-Xp-h-gn-bm-Wv A-Xv km-[n-¨-sX¶p am-{Xw _n-\p tN-«-s\ A-dn-bn-¨p. apw-ss_-bnÂ Rm-s\-¯n-b Im-cyw a-d-¨p h-¨-Xv C-¡m-cy-§-sf-¡pdn-¨-dn-ªmÂ tN-«³ H-cn-¡-epw k-½-Xn-¡n-sÃ-¶p A-dn-bm-hp-¶-Xv sIm-ïm-bn-cp-¶p. kw-`-h _-lp-e-am-b B hÀ-jm-h-km-\w Xr-Èqcn-te-¡p tN-«-\v {Sm³-kv-^À In-«n-b-Xv B-I-kv-anI-am-bm-Wv. apw-ss_-bnÂ-\n-¶v kz-bw Im-tdm-Sn-¨v \m-«nÂ h-cm³ ]-²-Xn-bn-«-Xpw tN-«-\m-Wv. Du-Wp I-gn-¨-Xn-sâ B-e-ky-¯nÂ I-s®m-¶v Nn-½n-b-Xmhmw F-¶m-Wv Zr-Iv-km-£n-I-fnÂ \n-¶-dn-ª-Xv. ssh-Zyp-Xn Xq-WnÂ ImÀ C-Sn-¨p. tIm¬-{Io-äv Xq¬, C-Sn-bp-sS B-Lm-X-¯nÂ H-Sn-ªv Im-dn-sâ ap-I-fnÂ ho-W-t¸mÄ tN-«-sâ bm-{X A-hn-sS A-h-km-\n-¨p. C-§-s\-sbm-cp a-\p-jy-s\-¡p-dn-t¨m Cu kw-cw-` hn-P-b-¯nÂ A-bmÄ A-dn-bm-sX-bm-sW-¦n-epw hln-¨ ]-¦n-s\-¡p-dn-t¨m ]p-kv-X-I-¯n-\v th-ïn X-¿mdm-¡n-b Ip-dn-¸p-I-fnÂ H-¶v ]-cm-aÀ-in-¡m³ t]m-epw kz-´w k-tlm-Z-cn-bm-b F-\n-¡v I-gn-ªn-Ã. ho-ïpw F-¶n-te-¡v h-c-s«. sP-_o-_v _m-¦v G-sä-Sp-¡p-sa-¶v D-d-¸m-b-tXm-sS ]-Ww e-`n-¨mÂ A-¶v X-s¶ XoÀ-t¡-ïp-¶ _m-[y-X-sb-¡p-dn-¨mbn-cp-¶p ]n-¶o-Sp-Å Nn-´. \n-\-¨n-cn-¡m-¯ H-cp \m-fnÂ B³-kn F-¶ t]-cv ]-cm-aÀ-in-¨-Xv h-gn-¯n-cnhm-bn. X-¶ hn-h-c-§-fn-eq-sS t^-kv_p-¡v h-gn -B³kn-bnÂ F-¯n-t¨-cm³ hn-j-a-ap-ïm-bn-Ã . B \m-fp-I-fnÂ apw-ss_-bn-se cm-{Xn-I-fnÂ, tlm-Ì-enÂ C-cp-¶v, F-s¶-tbÂ-¸n-¨ tPm-en Rm³ sN-¿p-¶p-ïm-bn-cp-¶p. B-th-i-t¯m-sS F-gp-Xn Xp-S-§n-b Im-cy-§-sf-¡p-dn-¨p Ir-Xy-am-bn A-dn-ªt¸mÄ F-§-s\ ]qÀ-¯n-bm-¡-W-sa-¶-dn-bm-sX Ip-g-§n. I-¼-\n-bnÂ \Â-In-b t]-cpw taÂ-hn-em-khp-sa-Ãmw hym-Pw. apw--ss_-bnÂ-\n-¶v B-tcm-Spw ]-dbm-sX t]m-hp-I F-¶-Xv am-{X-am-bn t]mw-h-gn. apw-ss_-bnÂ \n-¶v t]m-bn H-cp am-k-¯n-\pÅnÂ _n-\p-hp-am-bp-Å hn-hm-lw \-S-¶p. hn-hmlti-jw Zp-_m-bv bm-{X-bv-¡p-ap-¼v tN-«-s\ H-cp sa-½-dn Ìn-Iv GÂ-¸n-¨n-cp-¶p. hn-hm-l-¯nsâ ho-Untbm dn-t¡mÀ-Unw-Kn-s\m-¸w tPÀ-W-en-kw t{]mP-Îpw, apw-ss_-bnÂ h-¨p ]p-kv-X-I-¯n-\m-bn X-¿mdm-¡n-b Ip-dn-¸p-I-fpw sh-tÆ-sd t^mÄ-U-dp-I-fnÂ D-ïm-bn-cp-¶-Xm-bn HmÀ-¡p-¶p. Rm³ Zp-_m-bnÂ F-¯n G-Xm-ïv aq-¶p am-k§Ä-¡p-Ån-em-Wv tN-«sâ a-c-Ww. C-{X-bpw \mÄ I-gn-ªv A-Xv \n-§-fp-sS ssI-h-iw F-¯n-t¨À-¶psh-¶v t^m¬-tIm-fn-eq-sS A-dn-ª-t¸mÄ, F-s¶ hn-kv-a-bn-¸n-¨-Xv A-Xv F-§-s\ \n-§-fnÂ F-¯n F-¶-Xm-Wv .Rm³ C-Xph-sc F-gp-Xn-b Im-cy-§Ä, C-X-Ãm-sX a-säm-¶pw F-\n-¡v F-s¶-¡p-dn-t¨m C-Xpam-bn _-Ô-s¸-t«m ]-d-bm-\n-Ã. þ-sP-\n-þ *** Cu sa-bnÂ A-h-km-\n-¨p . ]p-kv-X-I-¯n-\v th-ïn X-¿m-dm-¡n-b Ip-dn-¸p-IÄ! _u-²n-I-am-b t¢-i-§-sf-¡p-dn-¨p am-{X-am-Wv F-s´¦n-epw B-Zy Xm-fp-I-fnÂ A-hÄ-¡p Ip-dn-¡m-\m-b-Xv. A-e-ª Po-hn-Xw, X-«n ho-W I-S-¼-IÄ, Z-cn-{Z-am-b Po-hn-X-¯nÂ A-\p-`-hn-¨ ]-cn-lm-k-§Ä, A-t¸m-gpw A-W-bm-sX kq-£n-¡m³ {i-an-¨ ss\-Xn-I-X-bp-sS sN-dn-b Nn-cm-Xv. F-´v ss\-Xn-I-X-.... t\-cn-«-sÃ-¦nepw, X-sâ au-\m-\p-hm-Z-an-Ãm-bn-cp-s¶-¦nÂ tdm-Pn Cu km-l-k-¯n-\p ap-Xn-cp-am-bn-cp-t¶m-! A-hÄ ]-d-bp-¶-Xv k-Xy-sa-¦nÂ A-h-f-Ãm-sX a-äm-cm-Wv Cu s]³-ss{U-hv C-§-s\ ssI-am-dn-b-Xv ! B³-kn C-Xv hm-bn-¨n-cn-¡p-tam. A-hÄ-¡p F-´m-Ipw a-\-knem-bn-«p-ïm-hp-I. sam-ss_Â kv-{Io-\nÂ B³-kn-bp-sS hm-Sv-kv-B-¸v k-tµ-iw ho-ïpw. ]-I-cw Uyq-«n-¡v h-tc-ï BÄ-¡v F-¯m\m-hm-¯-Xn-\mÂ A-Sp-¯ jn-^v-äv Iq-Sn B-kv-]-{XnbnÂ Xp-SÀ-t¶ a-Xn-bm-hq! (XpScpw) manoj thomask@y ahoo.co.uk

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

tam«nthj³ MOTIVATION

A\q]v F{_lmw

kvIqfpIfnÂ \n§sf ]Tn¸n¡msX t]mb aq¶p {][m\ Imcy§Ä kv-IqÄ Im-e-¯p X-s¶ ]Tn-¸n-¨mÂ, B-fp-I-fp-sS Po-hn-X-¯nÂ h-f-sc h-en-b hy-Xym-kw kr-ãn-¡m-hp-¶ aq-¶p Im-cy-§Ä

-e-hn-se

hn-Zym-`ym-k k-{¼-Zm-b-s¯ Ip-dn¨p-Å hn-tbm-Pn-¸v ap-¼v ]-e te-J-\-§-fnepw Rm³ {]-I-Sn-¸n-¨n-«p-Å-Xm-Wv. {]-tXy-

In-¨pw ‘The Ugly Truth About The Education System You Were Never Told’ (https:// www.thesouljam.com/post/the-ugly-truthabout-the-education-system-you-werenever-told) F-¶ te-J-\-¯nÂ. Rm³

C-hn-sS ]-d-bp-¶ Im-cy-§Ä hn-Nn-{X-sa¶pw km-{¼-Zm-bn-I-a-Ãm-¯-sX-¶pw tXm¶mw. C-sXm-¶pw kv-Iq-fp-I-fp-sS D-¯-c-hm-Zn¯-a-sÃ-¶v hm-Zn-¡p-¶-h-cp-ap-ïm-Imw. F-¶mÂ hn-Zym-`ym-k k-{¼-Zm-b-¯n-\v A-Sn-Øm-\-]-c-am-b Nn-e {]-iv-\-§-fp-sï¶pw ]-e-Xpw sa-¨-s¸-Sp-t¯-ï-Xp-sï-¶pw \-½-fnÂ ]-e-cpw k-½-Xn-¡p-sa-¶p X-s¶bm-Wv F-sâ hn-izm-kw. kv-IqÄ Im-e-¯p X-s¶ ]Tn-¸n-¨mÂ, B-fp-I-fp-sS Po-hn-X¯nÂ h-f-sc h-en-b hy-Xym-kw kr-ãn-¡psa-¶v Rm³ hn-iz-kn-¡p-¶ aq-¶p Im-cy-§fm-Wv C-\n ]-d-bp-¶-Xv.

B-tcm-Kyw \-¶m-bn ]-cn-]m-en-¡m³ ]Tn-¸n-¡p-I B-tcm-Kyw tam-i-am-Ip-t¼m-gm-Wv \mw A-Xn-s\ Ip-dn-¨v G-sd Nn-´n-¡p-I. kv-Iq-fnÂ ]Tn-¡p-t¼mÄ sN-dp-¸-am-sW-¶-Xp sIm-ïp X-s¶ B-tcm-Ky {]-iv-\-§-fn-Ã, A-Xn-s\ Ip-dn-¨p-Å B-i-¦-bp-an-Ã. F-¶n-cp-¶m-epw B-tcm-Kyw \-½p-sS Po-hn-X-¯n-se G-ä-hpw {]-[m-\-s¸-« H-¶m-sW-¶ Im-cy-¯nÂ kwi-b-an-Ã. F-¶mÂ an-¡ kv-Iq-fp-I-fpw B-tcm-Kyw \-¶m-bn ]-cn-]m-en-t¡-ï-Xn-sâ {]m-[m-\y-s¯ Ipdn-¨v hn-ZymÀ-°n-I-sf t_m-[-h-Xv-I-cn-¡p-I-tbm A-Xv t{]m-Õm-ln-¸n-¡p-¶-Xn-\m-bn {]m-tbm-Kn-I \-S-]-SnIÄ ssI-s¡m-Åp-I-tbm sN-¿p-¶n-Ã. ]n-¶o-Sv Kp-cp-X-c-am-b B-tcm-Ky {]-iv-\-§Ä t\-cn-Sp-t¼mgm-Wv an-¡-bm-fp-I-fpw B-tcm-Ky-¯n-sâ aq-eyw a-\-kn-em-¡p-¶-Xv. ZuÀ-`m-Ky-h-imÂ Z-im-Ð-§-fp-sS A-h-K-W-\-bv-¡v ti-jw A-Xv a-\-knem-¡p-t¼m-tg¡pw G-sd ssh-In-tb-¡mw. ZoÀ-L-t\-cw C-cn-¡p-¶-Xv \-½p-sS i-co-c¯n-\v \-Ã-X-sÃ-¶m-Wv ]T-\-§Ä sX-fn-bn-¡p-¶-Xv. ssh-cp[y-sa-¶p ]-d-b-s« F-¶n-«pw kv-Iq-fp-I-fnÂ \-½Ä ]-cn-io-en-¨-Xv A-§-s\-bm-Wv. H-cp a-Wn-¡qÀ Xp-SÀ¨-bm-bn C-cp-¶mÂ t]m-epw Im-enÂ \n-¶v X-e-t¨mdn-te-¡p-Å c-à-tbm-«w 50 i-X-am-\w h-sc Ip-dbp-¶p F-¶v ]T-\-§Ä hy-à-am-¡p-¶p. am-{X-a-Ã, G-sd t\-cw C-cn-¡p-¶ (Sedentary) Po-hn-X-ssi-en \-½p-sS B-tcm-Ky-s¯ h-f-sc tam-i-am-bn _m-[n¡pw, tcm-K-§Ä-¡pw a-c-W-¯n-\pw h-sc C-Xv Im-cW-am-Ip-¶p. i-co-cw A-\-§m-sX-bn-cn-¡p-¶-Xv G-ä-hpw h-en-b a-c-W-Im-c-W-§-fn-sem-¶m-Wv. tem-Im-tcm-Ky kw-L-S-\-bp-sS I-W-¡-\p-k-cn-¨v {]Xn-hÀjw GI-tZ-iw 32 e-£w a-c-W-am-Wv C-¡m-c-Ww sIm-ïv

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

hn-Im-c-§-sf ^-e-{]-Z-am-bn ssI-Im-cyw sN-¿m³ ]Tn-¸n-¨mÂ _-Ô-§Ä Zr-V-am-¡m-\pw B-ßl-Xy-IÄ Ip-d-bv-¡m-\pw e-l-cnh-kv-Xp-¡Ä-¡v A-Sn-a-bm-Im-Xn-cn¡m-\p-sa-Ãmw k-lm-bn-¡pw D-ïm-Ip-¶-Xv. im-co-cn-I-hpw am-\-kn-I-hp-am-b t£-a-¯nÂ {][m-\ ]-¦v h-ln-¡p-¶ `-£-W co-Xn, Po-hn-X ssi-en, hym-bm-aw F-¶n-h-sb Ip-dn-¨v hn-ZymÀ-°n-IÄ-¡v i-cnbm-b hn-Zym-`ym-kw \Â-Ip-I-bm-sW-¦nÂ A-¯-cw Im-c-W-§-fmÂ D-ïm-Ip-¶ e-£-¡-W-¡n-\v a-c-W§Ä X-S-bm³ I-gn-bpw.

hn-Im-c-§-sf (Emotions) ^-e-{]-Z-am-bn ssI-Im-cyw sN-¿m³ ]Tn-¸n-¡p-I kv-Iq-fp-I-fnÂ ]Tn-¸n-¡p-¶ ]-e hn-j-b-§-fpw \n-Xy-Po-hn-X-¯nÂ A-{X {]m-tbm-Kn-I-a-Ãm-¯-h -bm-Wv. F-¶mÂ `-bw, D-Xv-I-WvT, tIm-]w, sh-dp-¸v ap-X-em-b hn-Im-c-§-sf F-§-s\ ^-e-{]-Z-am-bn ssI-

Im-cyw sN-¿-W-sa-¶v F-Ãm-h-cpw ]Tn-¨n-cn-t¡-ï-Xv A-Xym-h-iy-am-Wv. F-¶n-cp-¶m-epw H-cp kv-Iq-fpw AÀ°-h-¯m-b co-Xn-bnÂ Cu hn-j-bw kv-]À-in-¡p-¶n-Ã. hn-Im-c-§-sf ssI-Im-cyw sN-¿m³ ]Tn-t¡-ï-Xn-sâ {]m-[m-\yw F-´m-Wv, A-Xv kv-Iq-fp-I-fnÂ \nÀ-_-Ô-ambpw ]Tn-¸n-t¡-ï-Xv F-´p-sIm-ïm-Wv? Im-c-Ww, \-½-fnÂ ]-eÀ-¡p-a-dn-bn-Ã hn-Im-c-§-sf F-§-s\ ^-e-{]-Z-am-bn ssI-Im-cyw sN-¿-W-sa-¶v. A-Xp-sIm-ïp X-s¶ \-½p-sS im-co-cn-I-hpw am-\-knI-hp-am-b B-tcm-Kyw {]-iv-\-¯n-em-Ip-¶p, B-ß-lXy-IÄ kw-`-hn-¡p-¶p, _-Ô-§-sf _m-[n-¡p-¶p, e-l-cn-h-kv-Xp-¡Ä-¡v A-Sn-a-bm-Ip-¶p, Ip-ä-IrXy-§-fnÂ GÀ-s¸-Sp-¶p. \-ap-¡v A-kp-J-I-c-am-bn tXm-¶p-¶ hn-Imc-§-sf A-Sn-¨-aÀ-¯m-\pw A-h-K-Wn-¡m-\pw sN-dp-¡m-\p-am-Wv \-½-fnÂ ]-e-cpw {i-an-¡p¶-Xv. XmÂ-¡m-en-I-am-b B-izm-kw C-Xn-eqsS e-`n-¡p-sa-¦n-epw ZoÀ-L-Im-em-Sn-Øm-\¯nÂ Øn-Xn h-j-fm-¡p-¶p. C-ã `-£-Ww A-an-X-am-bn I-gn-¨pw, tjm-¸nw-Kv \-S-¯n-bpw a-Zy-tam a-äp e-l-cn h-kv-Xp-¡-tfm D-]-tbm-Kn¨p-sam-s¡-bm-Wv ]-e-cpw A-kp-J-I-c-am-b hn-Im-c-§-sf t\-cn-Sp-¶-Xv. hn-Im-c-§Ä A-S-¡n \nÀ-¯p-¶-Xv i-co-cs¯-bpw a-\-kns\-bpw _m-[n-¡p-sa-¶m-Wv hn-hn-[ ]T-\-§Ä Nq-ïn-¡m-«p-¶-Xv. hn-Im-c§Ä A-S-¡n \nÀ-¯p-¶-h-cnÂ ]-e Im-c-W§-fm-ep-ap-Å A-Im-e-a-c-W km-[y-X 30 i-X-am-\w hÀ-[n-¡p-¶p-sh-¶v lm-hmÀ-Uv kv-IqÄ Hm-^v ]-»n-Iv slÂ-¯pw tdm-¨-ÌÀ kÀ-h-I-em-im-e-bpw \-S-¯n-b ]T-\-¯nÂ sX-fn-ªn-«p-ïv. Im³-kÀ tcm-K-_m-[nX-cm-Im-\p-Å km-[y-X 70 i-X-am-\w hÀ-[n-¡p-I-bpw sN-¿p-¶p. ap-¼v a-säm-cp te-J-\-¯nÂ Rm³ hn-i-Z-am-¡n-bXp t]m-se, hn-Im-c-§-sf ^-e-{]-Z-am-bn ssI-Im-cyw sN-¿m-\p-Å an-I-¨ amÀ-Kw A-h-sb Aw-Ko-I-cn-¡pI-bpw A-Xv ]qÀ-W-am-bn A-\p-`-hn-¡p-I-bpw sN¿p-I-sb-¶-Xm-Wv. (A-kp-J-I-c-am-b hn-Im-c-§-sf ^-e-{]-Z-am-bn ssI-Im-cyw sN-¿m-\p-Å {]m-tbm-Kn-I h-gn-IÄ B te-J-\-¯nÂ https://www.thesouljam.

com/post/a-magical-approach-to-free-yourself-of-negative-feelings Rm³ \Â-In-bn-«p-ïv)

[ym-\w (Meditation) ]-en-io-en-¸n-¡p-I ‘t^m-¡-kv’, ‘{i-²n-¡p-I’ F-¶o hm-¡p-IÄ kv-Iq-fp-I-fnÂ \n-¶v ]-e-t¸m-gpw tI-«n-«p-ïm-Ipw. Po-hn-X-¯n-ep-S-\o-fw B-h-iy-am-sbm-cp ssh-Z-Kv-[yam-Wn-sX-¶-XnÂ kw-i-b-an-Ã. F-¶mÂ F-§-s\ {i-²n-¡-W-sa-¶v B-sc-¦n-epw kv-Iq-fnÂ ]Tn-¸n-¨Xm-bn \n-§Ä-¡v HmÀ-a-bp-tïm? [ym-\w ]-cn-io-en-¡p-¶-Xn-eq-sS \n-§-fp-sS {i-² \n-e-\nÀ-¯m-\pw G-sX-¦n-epw H-¶nÂ t^m-¡-kv sN-¿m-\p-Å \n-§-fp-sS I-gn-hv h-fÀ-¯m-\pw I-gn-bpw. tbm-Kn-IÄ, k-\ym-kn-amÀ, k-½À-±w A-\p-`-hn-¡p-¶hÀ Xp-S-§n-b-hÀ-¡v am-{X-a-Ã, [ym-\w, A-Xv ]-cn-

io-en-¡p-¶ F-Ãm-hÀ-¡pw KpW-I-c-am-Wv. ]mTy-]-²-Xn-bnÂ Nn-«-bm-b [ym-\w DÄ-s¸-Sp-¯nbn-cn-¡p-¶ tem-I-sa-¼m-Sp-ap-Å kv-Iq-fp-I-fn-se hn-ZymÀ-°n-IfnÂ K-Wy-am-b am-ä-§Ä I-ïph-cp-¶p-ïv. t^m-¡-kv sN-¿m\p-Å I-gn-hv hÀ-[n-¸n-¡m³ am-{X-a-Ã C-Xv k-lm-bn-¡p-¶-Xv. kv-Iq-fp-I-fnÂ \n-¶v [ym-\w ]Tn-¡p-¶ hn-ZymÀ-°n-I-fnÂ D-bÀ-¶ ip-`m-]v-Xn hn-izm-k-hpw Iq-Sp-XÂ {In-bm-ß-I hn-Im-c-§fpw, I-cp-¯p-Å hy-àn-Xz-hpw D-Å-Xm-bn Im-Wp-¶p. D-Xv-IWvT, k-½À-±w, hn-jm-Zw F¶n-h Ip-d-bp-¶-Xm-bpw K-th-jW-§Ä hy-à-am-¡p-¶p. [ym-\w ]-cn-io-en-¡p-¶-h-cpw A-Ãm-¯-h-cp-am-b k-a-{]m-b -¡m-sc Xm-c-X-ayw sN-bv-Xm-Wv Cu I-sï-¯Â. km-aq-ln-I A-\p-Iq-e kz-`m-hw (a-äp-Å-h-sc k-lm-bn¡Â t]m-ep-Å-h) hÀ-[n-¸n-¨pw km-aq-ln-I hn-cp-² kz-`m-hw (tIm-]w t]m-se) Ip-d-¨pw, [ym-\w hn-ZymÀ-°n-I-fp-sS km-aq-ln-I Po-hn-Xw sa-¨-s¸-Sp-¯p-¶-Xm-bpw ]T-\-§Ä sh-fn-hm-¡p-¶p. kv-Iq-fp-I-fnÂ \n-¶v ]Tn-¨ Im-cy-§Ä B-fp-IÄ-¡v Po-hn-X-¯n-ep-S-\o-fw k-lm-b-Ic-am-I-W-sa-¶m-Wv Rm³ hn-iz-kn-¡p-¶-Xv.

A-Xv am-\-kn-I-am-bpw ssh-Im-cn-Iam-bpw im-co-cn-I-am-bp-ap-Å h-fÀ-¨-bv-¡pw k-lm-bn-¡-Ww. (\n-§-fp-sS k-t´m-j-I-c-am-b Po-hn-X-¯n-\m-bp-Å e-fn-X-hpw {]m-tbm-Kn-I-hp-am-b \nÀ-tZ-i-§Ä-¡m-bn te-J-I-sâ w w w .the soulj am.com F¶ t»m-Kv k-µÀin¡pI. CsabvÂ: anoop tab raham@y ahoo.co.in)

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