Dhanam Onam Special 2021

Page 1




Publications Pvt.Ltd. Assistant Manager Advertising Mohandas A.P

Chief Editor & MD Kurian Abraham Executive Editor Maria Abraham Associate Editor T.S.Geena

Assistant Manager Marketing Arun Thampi R

Assistant Editors K. Ajayakumar Rakhi Parvathy

Assistant Manager Circulation Pradeep C.K Chief Designer Boban Devasia

Special Correspondent Noushad Ali

Senior Designer Roji John

Sub Editor Ibrahim Badsha

Editorial & Business Offices Cochin: Dhanam House, 29/609, Cheruparambath Road, Kadavanthra, Cochin 682 020 Phone: 04842315840, 2316494 Email: mail@dhanam.in Website: www.dhanamonline.com

Vice President Marketing Vijay Kurian Abraham DGM Marketing M.V. Muraleedharan Ramesh Kumar P DGM Circulation & Administration Manoj George

AGM Marketing (South) Sabu Varghese Mathew

Mumbai Marketing Office: Mr. Preman Isace Mobile No. +91 98331 90773 Email: mainstream.planet@gmail.com New Delhi: N Kunju (Editorial Representative) Phone: 9818709036

Nqïn¡m«nbXv Fsâ {]iv\§Ä 10 hÀ-j-¯n-e-[n-I-am-bn sN-dpIn-S hym-]m-c cw-K-¯v {]-hÀ-¯n¡p-¶-bm-fm-Wv Rm³. tIm-hn-Un-\v ti-jw Cu cw-K-¯v ]n-Sn-¨p-\n¡m³ I-gn-bm-¯ Øn-Xn-bm-Wv. sN-e-hv Iq-Sp-X-epw I-¨-h-Sw Ip-d-

Have a Query? Call us

Regional Manager Marketing Mangalesh Mani C.P

BY: SATYAN

Subscription offers: subscription@dhanam.in Phone: +91 90725 70051, +91 484 2316494 / 2315840 Editorial: dhanam20@gmail.com, mail@dhanam.in, Phone: +91 90725 70064, Advertisement options: advertise@dhanam.in Phone: +91 80865 82510, +91 484 2316494/2315840 Reader’s response: mail@dhanam.in Phone: +91 90725 70064, 90725 70051

ª-Xpw Im-c-Ww sXm-gn-em-fn-Ifp-sS F-®w t]m-epw Ip-d-¨m-Wv C-t¸mÄ {]-hÀ-¯n-¡p-¶-Xv. [-\w I-gn-ª-e-¡-¯n I-hÀ-tÌm-dn -bn-eq-sS D-¶-bn-¨-Xv F-s¶ t]mse-bp-Å B-fp-I-fp-sS {]-iv-\-§-fmbn-cp-¶p. Cu {]-iv-\-§-sfm-s¡ am-dn \-Ã-Zn-\-§Ä h-cp-sa-¶m-Wv {]-Xo-£. l-co-jv ]n, tIm-gn-t¡m-Sv

{]tNmZ\w ]Icp¶ hnPbI-Y [-\w {]-kn-²o-I-cn-¨ F th-ep-

a-Wn-bp-sS hn-P-bI-Y kw-cw-`IÀ-¡v {]-tNm-Z-\w ]-I-cp-¶-Xv X-s¶-bm-Wv. Im-c-Ww, Rm-\S-¡-ap-Å kw-cw-`-IÀ-s¡m-¶pw F-§-s\-bm-Wv _n-kn-\-knÂ\n-¶v hn-P-b-t¯m-sS ]-Sn-bn-dt§-ï-sX-¶-dn-bn-Ã. A-¡m-cy¯n th-ep-a-Wn-sbm-cp am-XrI-bm-Wv kr-ãn-¨n-cn-¡p-¶-Xv. A-t±-l-¯n-sâ kw-cw-`-I hn-Pb I-Y F-Ãm kw-cw-`-IÀ-¡pw {]-tNm-Z-\w ]-I-cp-¶-Xm-Wv. A-t±-l-¯n-sâ _n-kn-\-kv Pohn-Xw h-f-sc e-fn-X-am-bn [-\w hnh-cn¨Xv h-f-sc \-¶m-bn. se-b tPm-k-^v, I-f-a-tÈ-cn

Dhanam Magazine Subscription Rates

1 Year `600, 2 Year `1200, 3 Year `1800, 5 Year `3500, 1 Year Digital Subscription `250

Hmlcn hm§tWm hn¡tWm? Hm-l-cn hm-§-tWm hnÂ-¡tWm F-¶ te-J-\w F-\n-¡v hyàn-]-c-am-bn G-sd Kp-W-I-c-am-bn«p-ïv. \n-e-hn Hm-l-cn hn-]-Wnbn F-´m-Wv sN-t¿-ï-sX-¶Xn-s\ Ip-dn-¨v h-en-b [m-c-W-bn-Ã. {]-tXy-In-¨v Cu tIm-hn-Uv Im-e¯v. H-cp Xn-cp-¯Â G-Xv \n-an-jhp-ap-ïm-Ip-tam F-s¶m-s¡-bp-Å kw-i-b-am-bn-cp-¶p. \n-t£-]-I-sc ]-cn-K-Wn-¨v sIm-ïv C-¯-cw teJ-\-§Ä {]-kn-²o-I-cn-¡p-¶-Xv G-sd k-t´m-j-I-c-am-Wv. P-hm-Zv sI, tIm-gn-t¡m-Sv

VIDEOS _nkn\knepw tPmenbnepw F§s\ hnPbn¡mw? amÀK\nÀtZi§fpambn hnZKv[À! FÃm BgvNbnepw ]pXnb F¸ntkmUv

dhanamonline.com/video

4

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI



DÅS¡w CONTENTS

10-20

22

IhÀtÌmdn

p kw w w F§s\ \ mw s m tk v n ne n nbps 10 TIPS

mhnbnse _nkn\kp

48 sNbv©v amt\-Psv- aâ v

F§s\bmbn n¡pw?

t m n\v \ phnsem p m n!

_nkn\kv ap À kwkm n¡p p

50 kIvkkv s{]mss^Â th p mPma nbps

hnPb h n

52 kwcw`IXzw

ns

sa nan kv v k vP h\w

m \ _nkn\kv h n t m F hn

\ v

56 C³shÌvsaâ v ssKUv s]mdn©npsâ shfnb¯

w«v Htm]W mÀ

Low Installation Cost

High Automation

! m b t n f m ^ t

Web Based Remote Reading Meter Platform

Remote Valve Control

HI ASA ER ND ER MET ANA WAT

58 C³shÌvsaâv ssKUv m

n hn

nbn \n v

F§s\ ap m¡mw? {]n³kv tPmÀPv 6

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI


24-30

TIPS FOR MANAGING BUSINESS

§ sh phnfn sf t\ n n§s\ A\p`h§Ä, \nÀtZi§Ä

32-43 hn-]-Wn-bpw D-]t`m-àm-¡-fp-sS XmÂ-¸-cy-§-fpw km-t¦-Xn-I hn-ZyI-fpw A-\p-\n-an-jw am-dp-¶ Im-e-¯v bp-h _n-kn-\-kv km-c-Yn-I-fp-sS AXn-Po-h-\ X-{´-§Ä F-´m-Wv? hn-P-b ]-cm-P-b-§Ä A-h-sc ]Tn-¸n-¡p-¶-sX-´v?

bÀ ph p

bph _nkn\kv

km n 60

C³shÌv-saâv ssKUv

w an

nbn ss

m ws

D¯c cmaIrjvW³

mw

66

Ahkc§Ä

h tKmf kw w \m mw ap

a

61 ap v

n \nt n¡pw nbmw m §

Zv aZ\nbps

5 Tips

kn.BÀ sh¦nSmNew

tam«nthj³

72 kv fp fn \n§sf

amt\Pvsaâ v

64 t mhn v

hkm\n¡pw

Sn\n ^n-en¸v

nF v

n n¡ms t mb a p [m\ m § A\q]v F{_lmw

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

7


Subscribe Now!

Special Offer! One Year Subscription

Two year Subscription

Rs. 1000 (48 issues)

Rs. 500 (24 issues)

Regular Price- Rs 1440

Regular Price- Rs. 720

Free one book

Three year subscription

Five year subscription

Rs. 1500

Rs. 2500 (120 issues)

Free two books

Free three books

(72 issues) Regular Price - Rs 2160

Regular Price - Rs 3600

cm-{ão-bw, kn-\n-a, _n-kn-\-kv, km-aq-ly {]-hÀ-¯-\w Xp-S-§n-b hy-Xy-kv-X ta-J-e-I-fn \n-¶p-Å- {]-ap-J hy-àn-Xz-§Ä. A-h-cp-sS C-ã-§Ä, C-ã-t¡-Sp-IÄ, {]n-b-s¸-«- HmÀ-a-IÄ, am-äm³ B-{K-ln-¡p-¶ kz-`m-h io-e-§Ä F-¶n-§-s\ \-½Ä A-dn-bm³ B-{K-ln-¡p-¶ sIm-¨psIm-¨v kz-Im-cy-§Ä tNÀ-¯n-W-¡n-b-Xm-Wv Cu ]p-kv-X-Iw. "D-Ån-en-cn-¸v' F-¶ t]-cn [-\-¯n- {]-kn²o-I-cn-¡p-¶ Cu hy-àn hn-ti-j-§Ä B-Zy-am-bm-Wv ]p-kv-X-I cq-]-¯n-en-d-¡p-¶-Xv. hy-h-km-b {]-ap-Jcm-b sIm-¨u-tk-¸v Nn-än-e-¸n-Ån, ]n-.F³-.kn ta-t\m³, Fw-.]n cm-a-N-{µ³, kn-\n-am-Xm-c-§fm-b tam-l³-emÂ, ]r-Yzn-cm-Pv, kp-tc-jv-tKm-]n, cm-{ão-b t\-Xm-¡-fm-b D-½³-Nm-|n, c-ta-iv sN-¶n-¯-e, sI-.Fwam-Wn F-¶n-§-s\ {]-i-kv-X-cm-b H-«-t\-Iw hy-àn-I-fm-Wv C-hn-sS a-\-kv Xp-d-¡p-¶-Xv. Hmtcmcp¯scbpw hnPbn Ifm¡nb PohnX k-hn-ti-j-X-IÄ C-Xn-eq-sS hm-bn-¨-dnbmw. A-h-bv-¡v an-gn-hv ]-I-cm³ PohÊpä Im-cn-t¡-¨-dp-Ifpw DÄ-s¸-Sp-¯n-bn-«p-|v. {]-i-kv-X-sc Iq-Sp-X a-\-kn-em-¡m-\pw A-h-cp-sS Po-hn-X-s¯ A-Sp-¯-dn-bm-\pw- A-hÀ-¡v hn-P-b-§Ä t\-Sn-s¡m-Sp-¯ io-e-§Ä kzm-b-¯-am-¡m-\pw k-lm-bn-¡p-¶-Xm-Wv Cu {]-kn-²o-I-c-Ww

a-W¸ - pd-s¯

[\w ]»n-t¡-j³kv

{]kn-²o-I-cWw

_nkn\kv hnPb§sf F¶pw {]tNmZn¸n¡p¶, aebmf¯nse BZy _nkn\kv amKkn\mb [\w C¶v tIcf¯nse {]km[\ cwK¯v ap³\ncbnemWv. kwcw`IÀ¡v hgnIm«nbmb Ht«sd ]pkvXI§Ä {]kn²oIcn¨n«pÅ [\w ]»nt¡j³knsâ "tSm¸v _nkn\kv ^maneokv Hm^v tIcf', " 25 AXpey aebmfn _nkn\kv {]Xn`IÄ', "tlm«v {_m³Uv-kv Hm^v tIcf" F¶nh Gsd {i² t\Snbn«p|v

am-{´n-I³

[\w ]»n-t¡-j³kv

sNdp-]-d-¼¯v tdmUv, IS-h-{´, sIm¨n-þ20

hne þ `250

Hcp [\w {]kn-²o-I-cWw

hn ]n \-µ-Ip-amÀ

a-W-¸pd-s¯ am-{´n-I³

Hcp

Rs. 250 only

67 {]ikvXcpsS DÅnencp¸v

Price: `50

Price: `250 hn ]n \-µ-Ip-amÀ: a-W-¸pd-s¯ am-{´n-I³

67 {]ikvXcpsS DÅnencp¸v

Dhanam Digital Magazine One Year

Price: `250 67 {]ikvXcpsS DÅnencp¸v

Digital Magazine subscription

Price: `350

hn.]n.\-µ-Ip-amÀ

Price: `200

Sn Fkv Ko\ Hcp [\w {]kn-²o-I-cWw

Hcp [\w {]kn-²o-Ic - Ww

Existing subscribers who avail the special scheme will get added on to their current subscription

To subscribe online visit our website subscribe.dhanamonline.com

ORDERFORM Rm³ [\¯nsâ (

1 hÀ-jw

2 hÀ-jw

3 hÀ-jw

5 hÀ-jw

1 hÀ-jw UnPnäÂ) hcn¡mc\mIm³ B{Kln¡p¶p

t]cv.................................................................................................................................................................................................................................. taÂhnemkw ..........................................................................................................................................................................................................

Bank Transfer (within India)

A/c. Name: DHANAM PUBLICATIONS PVT. LTD. A/c. No. : 002433000000015 Bank: Indian Overseas Bank. Branch: Ernakulam IFSC: IOBA0000024

............................................................................................................................................................ ]n³................................................................ t^m¬....................................................................................................... C--sabnÂ............................................................................................................ H¸v-................................................................................................................... TICK YOUR FREE BOOK

HmlcnbneqsS F§s\ t\«w sIm¿mw F§s\ Hcp hyhkmbw XpS§n hnPbn¸n¡mw 67 {]ikvXcpsS DÅnencp¸v aW¸pds¯ am{´nI³ ssSwam-t\-Pv-saân-\v 18 amÀ-K§Ä

XobXn ....................................................................................................................

Method of payment: M.O Cash NEFT Cheque Draft In favour of Dhanam Publications Pvt. Ltd., Kochi. Please add Rs. 40/-for outstation cheque.

Dhanam Publications Pvt. Ltd. Kadavanthra, Kochi – 682 020 Ph: 0484 – 2315840, 2316494 Email: subscription@dhanam.in



FUTURE OF BUSINESS

F O E S R U S T E U F USIN B

`mhnbnse _nkn\kpIÄ

F§s\bmbncn¡pw? _n-kn-\-kp-I-fp-sS `m-hn-sb-´m-Wv? G-Xv cw-K-s¯ kw-cw-` -I-sc-bpw apÄ-ap-\-bn \nÀ-¯p-¶ tNm-Zy-am-Wn-Xv. sh-dpw 18 þ 20 am-k-§Ä sIm-ïv tem-I-¯n-se G-Xm-sï-Ãm Imcy-§-fpw Io-gv-ta a-dn-ªn-cn-¡p-¶p. A-Sp-¯-Im-e-s¯m -¶pw h-cm-\n-S-bn-sÃ-¶v hn-iz-kn-¨n-cp-¶ ]-e Im-cy-§-fpw C-t¸mÄ kw-`-hn-¨n-cn-¡p-¶p. Cu km-l-N-cy-¯n {]-kàn-bp-Å, h-fÀ-¨-bp-Å H-cp _n-kn-\-kv \-bn-¨p-sImïp-t]m-Ip-I F-¶-Xp-X-s¶-bm-Wv {i-a-I-c-am-b tPm-en. C-Xn-\n-sS kw-cw-`-I-sc B-sI Ip-g-¸n-¡p-¶ Ip-td-tb-sd sS-Iv-t\m-f-Pn hm-N-I-I-kÀ-¯p-I-fpw Np-än-ep-ap-ïv. BÀ-

«n-^n-jy Câ-en-Pâvkv, sa-jo³ te-Wnw-Kv, Um-ä A-\-enän-Iv-kv, shÀ-Nz dn-bm-en-än... C-¯-cw km-t¦-Xn-I ]-Z-§ -fn Np-än-¸-än-bpw _n-kn-\-kp-I-fpsS `m-hn-sb Ip-dn-¨p-Å NÀ-¨-IÄ D-b-cp-t¼mÄ hn-hn-[ cw-K-§-fn-se {]-ap-JÀ kw-km-cn-¡p-I-bm-Wv; C-\n F-§-s\-bm-Ipw _n-kn\-kv tem-Iw? F-§-s\-bp-Å _n-kn-\-kp-IÄ-¡m-hpw C-\n {]-k-àn-tbm-sS \n-e-\nÂ-¡m-\m-hp-I? H-cp kw-cw-`-I³ F-´m-Wv C-t¸mÄ {i-²n-t¡-ï Im-cy-§Ä. _n-kn-\kp-Im-sc A-e-«p-¶ k-¦oÀ-W-am-b ]e {]-iv-\-§Ä-¡pap-Å a-dp]Sn C-h-cp-sS hm-¡p-I-fn-ep-ïv.

_nkn\kpImÀ Hm´ns\ Iïp ]Tn¡Ww! ]p-

Xn-b Im-e-¯n _n-kn-\-kp-IÄ {]-k-à-am-bn \n-e-\nÂ-¡m-\pw ap-t¶m-«v Ip-Xn-¡m-\pw _n-kn-\kp-ImÀ Hm-´n-s\ t]m-se-bm-bn-cn-¡m³ ]Tn-¡-Ww. A-Xn-th-Kw am-dp-¶ km-l-N-cy-§-fn-se \-h-km-[m-c-WXzw D-S-\-Sn DÄ-s¡m-Åm-\p-Å I-gn-hv _n-kn-\-kp-ImÀ h-fÀ-¯p-I-bpw th-Ww.

_nkn\kpIsf Iogv-ta adn¡p¶ {]hWXIÄ: $ Un-Pn-äÂ: _n-kn-\-kn-sâ F-Ãm-X-e-hpw Un-Pn-ä-embn am-dp-¶p! _n-kn-\-kp-I-fp-sS {]-Xn-Zn-\ \-S-¯n-¸v ap-X D-]-t`m-àm-¡-fp-sS tjm-¸nw-Kv h-sc CâÀs\-än-sâ i-àn-bn-em-Wn-t¸mÄ. $ Im-cy-£-a-X A-sÃ-¦n h-g-¡w (flexibility): C-XmWv c-ïm-a-s¯ {]-h-W-X. I-¼-\n-IÄ ^n-Iv-k-Uv tIm-Ìv F-¶-Xn \n-¶v th-cn-b-_vÄ tIm-Ìv tam-Unte-¡v am-dp-¶p. A-Øn-c-X-IÄ ssI-Im-cyw sN-¿m³ th-ïn-bm-Wn-Xv. Po-h-\-¡mÀ-¡p-Å sN-e-hv ap-X hm-S-I h-sc th-cn-b-_vÄ B-¡n \nÀ-¯m-\m-Wv I-¼-\n-IÄ t\m-¡p-¶-Xv. Cu co-Xn-bn-eq-sS I-¼-\nIÄ Iq-Sp-X an-X-hy-b-io-e-ap-Å-h-cm-Ip-¶p. H-¸w G-ä-hpw {]-bm-k-ap-Å hn-]-Wn km-l-N-cy-§-fn-epw em-`-ap-d-¸m-¡m-\pw ]-äp-¶p.

10

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

sI C cwK\mY³

amt\PnwKv UbdIväÀ, tdmI _m¯v-dqw t{]mUIväv-kv ss{]häv enanäUv

$ ]-W-am-Wv ssZ-hw: ]-W-am-Wv cm-Pm-hv F-¶-Xm-bn-cp-¶ ]-g-bsam-gn. C-t¸mÄ ]-Ww ssZ-h¯n-sâ ]-Z-hn-bn-te-¡v D-bÀ¯-s¸-«n-cn-¡p-¶p. em-`-£-a-X H-en-¨p-t]m-Ip-¶ Cu Im-e-¯v A-Xn-th-K I-f-£³, sN-e-hv Np-cp-¡Â F-¶n-h-bn-eq-sS ] -Ww kw-c-£n-¨p-\nÀ-¯m-\m-Wv I-¼-\n-IÄ {i-an-¡p-¶-Xv.

a-Õ-cw tXmÂ-¡m-t\ D-]-I-cn¡q. k-a-b-am-Wv ]p-Xn-b I-d³kn. am-dp-¶ km-l-N-cy-§Ä-¡v A-\p-k-cn-¨v A-Xn-th-Kw am-dp-I. $ D-]-t`m-àm-¡Ä-¡m-bp-Å aq-eyw kr-ãn-¡Â: \Â-Ip¶-Xv DÂ-¸-¶-tam tk-h-\-tam F-´p-am-I-s« A-Xv D-]-t`m-àmhn-s\ B-th-iw sIm-Ån-¡p-¶Xm-I-Ww.

^yq-¨À _n-kn-\-kp-I-fp-sS k-hn-ti-j-X-IÄ

F-§-s\ {]-k-àn-tbmsS \n-¶v ap-t¶-dmw?

{]-[m-\-am-bpw aq-¶v L-S-I-§-fneq-sS-bm-Wv ^yq-¨À _n-kn-\-kp-IÄ hn-P-b-¯nte-¡v F-¯p-I $ _n-kn-\-kn-sâ F-Ãm-X-e-¯n-ep-ap-Å C-s¶mth-j³: hn-]-Wn a-Õ-c-§-fn \n-¶v _-lp-Zq-cw ap-¶n \nÂ-¡m³ DÂ-¸-¶w, t{]m-k-kv, sS-Iv-t\mf-Pn F-¶n-h-sb-Ãmw \n-c-´-c \-ho-I-c-Ww B-h-iyam-Wv. $ hn-]-Wn km-l-N-cy-§-tfm-Sv A-Xn-th-K-ap-Å {]-XnI-c-Ww: C-¡m-e-¯v tÉm B³-Uv kv-sä-Un F-¶-Xv

D-]-t`m-àm-hv F-´m-Wv B-{K-ln-¡p-¶-sX-¶-Xv Ir-Xy-am-bn {]-h-Nn-¡m³ _nkn-\-kp-IÄ-¡v km-[n-¡-Ww. F-¶n-«v A-Xv km-[yam-¡m-\p-Å {]-hÀ-¯-\-§-fpw \-S-¯-Ww. Un-Pn-ä t{]m-k-kp-IÄ, A-\-en-än-¡Â A-t{]m-¨v, A-Xn-th-K {]-Xn-I-c-Ww F-¶n-h-bv-s¡-Ãmw G-sd {]m-[m-\y-ap-ïv. {l-kz-Im-ew t^m-¡-kv sN-bv-Xp-Å Im-cy-§Ä-¡v C-t¸mÄ {]m-[m-\y-ta-sd-bm-Wv. hn-]-Wn-bpw D-]-t`màm-¡-fpw Iq-Sp-X Iq-Sp-X {]-h-N-\m-Xo-X-cm-Ip-¶ ]p-Xn-b Im-e-¯v Im-gv-N-¡m-cm-bn \nÂ-¡m-sX h-cpw Im-cy-§Ä {]-h-Nn-¡m³ {i-an-¡-Ww.


\ne\n¡tWm? \nXyw ]pXpa tXSWw _n-

kn-\-kp-IÄ {]-k-àn-tbm-sS \n-e-\nÂ-¡m-\pw ap-t¶-dm-\pw ^yq-¨À sd-Un-bm-Im-\pw C-s¶m-th-j³ Iq-Sn-tb Xo-cp. _n-kn-\-kp-IÄ \n-e-\nÂ-¡p-tam X-IÀ¶-Sn-bp-tam F-¶v Xo-cp-am-\n-¡p-¶ L-S-Iw X-s¶ C-s¶m-th-j-\m-Wv. \n-c-´-c C-s¶m-th-j-\n-eq-sS-bpw ap³-\n-c-bn \nÂ-¡m³ th-ïn kz-bw \-S-¯p-¶ {i-a§-fn-eq-sS-bpw am-{X-ta _n-kn-\-kp-IÄ-¡v h-cpw Im-e-¯v A-Xn-Po-h\w km-[yamIq.

_n-kn-\-kp-I-sf Io-gv-ta a-dn-¡p-¶ L-S-I-§Ä

am-t\-Pnw-Kv U-b-d-Iv-äÀ, ap-¯q-äv {Kq-¸v

en-te-¡p-Å cq-]m-´-co-I-c-Ww C-Xv A-Xn-th-K-¯n-em-¡n. bm-Ym-Øn-Xn-I _n-kn-\-kp-IÄ t]m-epw 'Un-Pn-äÂ' co-Xn-bn-te-¡v am-dm³ \nÀ-_-Ôn-Xcm-bn. _n-kn-\-kv Xp-SÀ-¨ D-d-¸m-¡m³ Hm-av-\n Nm-\ tam-U kzo-I-cn-t¡-ïn-bpw h-¶p.

OF E R SS U T FUUSINE B

$ Hm-t«m-ta-j³, tdm-t_m-«n-Iv-kv Xp-S-§n \n-c-h-[n Un-Pn-ä sS-Iv-t\m-f-Pn-I-fm-Wv _n-kn-\-kv cw-Ks¯ {]-[m-\ Un-kv-d-]v-ä-dp-IÄ. \nÀ-an-X _p-²n, shÀ-Nz dn-bm-enän, t»m-¡v sN-bv³ t]m-ep-Å-h I-¼-\n-I-sf _n-kn-\-kv tam-U-ep-IÄ X-s¶ am-äm³ \nÀ-_-ÔnX-cm-¡p-I-bpw Un-Pn-ä km-t¦-Xn-I-hn-Zy-sb ]p -Im³ t{]-cn-¸n-¡p-I-bpw sN-¿p-¶p. A-sÃ-¦n dn-kv-Iv _n-kn-\-kp-I-fp-sS Iq-S-¸n-d-¸m-Ipw. F-¶n-cp-¶m-epw tem-I-sa-¼m-Sp-ap-Å C³-U-kv-{Sokn-s\ Io-gv-ta a-dn-¨n-cn-¡p-¶ G-ä-hpw h-en-b L-S-Iw tIm-hn-Uv a-lm-am-cn- X-s¶-bm-Wv. Un-Pn-ä-

tPmÀ-Pv A-e-Iv-km-ïÀ ap-¯q-äv

^yq-¨À _n-kn-\-kp-I-fp-sS k-hn-ti-j-X

$ \n-e-hn am-\z sd-t¡mÀ-Up-IÄ ¢u-Unem-Wv Un-Pn-ä-em-bn kq-£n-¡p-¶-Xv. t»m-¡v sN-bv³ km-t¦-Xn-I hn-Zy-bn-eq-sS C-¯-cw tc-J-Ifn H-cp-X-c-¯n-ep-Å Ir-{Xn-a-hpw \-S-¯m³ ]-äm-¯-hn-[-¯n-ep-am-¡mw. $ `m-hn-bn F-Ãm DÂ-¸-¶-§-fpw tk-h-\-§-fpw sam-_o B-¸p-IÄ h-gn-tbm sh-_p-IÄ h-gn-tbm hm-Sv-km-¸v h-gn-tbm Nm-äp-I-fpw t^m¬ tIm-fp-IÄ h-gn-tbm H-s¡ X-s¶-bm-Ipw \Â-Ip-I. am-{X-a-à I-Ì-aÀ tk-h-\w F-Ãm Zn-h-k-hpw 24 a-Wn-¡q-dpw F-¶ \n-e-bn-ep-am-Ipw.

F-§-s\ {]-k-àn-tbm-sS \n-¶v ap-t¶-dmw? $ I-Sp-¯ a-Õ-c-§-sf A-XnPo-hn-¨v ap-t¶-dm³ ^yq-¨À _n-kn-\-kp-IÄ \n-c-´-cw C-s¶m-th-äo-hm-b DÂ-¸-¶-§Ä sIm-ïp-h-c-Ww. ]p-Xp-a-bmÀ-¶ _n-kn-\-kv tam-U A-h-Xcn-¸n-¡p-I-bpw th-Ww. am-äw am-{X-am-Wv am-ä-an-Ãm-¯-Xv F-¶n-cn-s¡, A-Xn-th-K am-ä-§Ä-s¡m-¸w ap-t¶m-«v t]m-Im-\p-Å A-Xn-{Zp-X \o-¡-§Ä _n-kn-\-kp-IÄ \-S-t¯-ïn-h-cpw. $ am-ä-§Ä A-Xn-th-Kw DÄ-s¡m-Åm-\p-Å I-gn-hpw h-g-¡-hp-am-Wv _n-kn-\-kp-I-fn hn-P-bn-I-sf-bpw d-®À A-¸p-I-sf-bpw X-½n thÀ-Xn-cn-¡p-¶Xv. $ Um-ä A-\-en-än-Iv-kv, \nÀ-an-X _p-²n, sa-jo³ teWnw-Kv F-¶n-h _n-Kv Um-ä t{]m-k-knw-Kv cw-K-¯pw e-£-¡-W-¡n-\v D-]-t`m-àm-¡Ä-¡v, A-h-cn Hmtcm-cp-¯À-¡pw A-\p-tbm-Py-am-b tk-h-\w \Â-Ip¶-Xn-\pw D-]-t`m-àm-¡Ä-¡v G-ä-hpw D-bÀ-¶ kwXr-]v-Xn D-d-¸m-¡p-¶-Xpw A-\n-hm-cy-am-b km-t¦-XnI-hn-Zy-I-fm-bn am-dpw. am-{X-a-Ã, _n-kn-\-kn-s\ IqSp-X DÂ-¸m-Z-\-£-a-am-¡m-\pw C-h th-ïn h-cpw.

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

11


"In this policy, the investment risk in the investment portfolio is borne by the policyholder"

!.I.:! Sabse Pehle ,. Life Insurance

o SIIP- m : k

LIC

, k , i p

SMS YOUR CITY NAME to 56767474 �C1ICenl1tl1nlct1 fJill, (122) 1827 1127

• ഓൺ ലൈനിൈും. ൈഭ്യമാണ്.

nj k  nt :

:

k : k t 4000/ t 40,000/- a l я k t n t u n ­ ­. 4 k : , , , g t en ­ я k nj k ­. k e pt : k t 4 c ­ u p k ­.  p k : 5 t ­ k ­.

 i

goownload

k .  a : ¡ p­ a ­ .  ¢ t m ¡ .

: p p : ­ nj p ­ - 90 ¦ ­ ­ u np ­ -65 ­ ¢ m £ t p : ­ nj - 18 ­ ­ ¡ - 85 ­ ¢ : 10-25 ­

UC Moblle App "MyUC"

or visit www.licindia.in Folow us: IJ Y11iB

C UC lncia Forever

*Conditions Apply. For details contact your Agent/nearest LIC Branch Beware of Spurious Phone Calls and Fictious/Fradulant offers. IRDAI is not involved in activities like selling insurance policies, announcing bonus or investment of premiums. Public receiving such phone calls are requested to lodge a police complaint.

യൂണിറ്റ് ലിങ്റ്ഡ് ഇൻഷുറൻസ് പദ്ധതികളിൽ ആദ്യത്തെ അഞ്ുവർഷം പണം പിൻവലിക്കാവു ന്നതല്ല. പപകാളിസി ഉടമയ്കറ് നിപഷേപം ആദ്യത്തെ അഞ്ുവർഷങ്ങളിൽ സറണ്ടർ ത്െയ്ുന്നതിപനകാ ഭകാഗികമകാപയകാ പൂർണമകാപയകാ പിൻവലിക്ുന്നതിപനകാ സകാധിക്ുന്നതല്ല.

For more details on risk factors, terms and conditions, please read the sales brochure carefully before concluding a sale.

IILIC

����

LIFE INSURANCE CORPORATION OF INDIA

IRDAI Regn No.: 512

+la, 'j)al ,4aplu. Saal.It



FUTURE OF BUSINESS

an-Yp³ Nn-än-e-¸n-Ån, am-t\-Pnw-Kv U-b-d-Iv-äÀ, hn KmÀ-Uv C³-U-kv-{So-kv

D]t`màmhns\ Adnªv Ahcp-sS PohnXw efnXam¡Ww tPym-Xn cm-a-N-{µ³, am-t\-Pnw-Kv U-b-d-Iv-äÀ, tPym-Xn e-t_m-d-«-do-kv

tIm-

IÌadpsS amäw {i²n¡q, F¶pw {]kàntbmsS \n¡mw ]pXnb {]-h-W-X-IÄ: \n-c-´-c am-ä-§Ä I¬-kyq-aÀ _n-kn-\-kp-I-sf C-Xp-h-sc Im-Wm¯-{X th-K-¯n am-än-a-dn-¨p-sImïn-cn-¡p-I-bm-Wv. hn KmÀ-Uv t]m-se I¬-kyq-aÀ A-ss¹-b³-k-kv _n-kn\-kp-I-sf am-än-a-dn-¡p-¶ \n-c-h-[n {]-h-W-X-I-fp-ïv. A-h-bn {i-t²-bam-b Nn-e-Xv: $ hÀ-¡v {^w tlmw kw-kv-Im-c-hpw A-Xv I¬-kyq-a-dp-sS s]-cp-am-ä¯n-ep-ïm-¡n-b kzm-[o-\-hpw: tPm-en ho-«n-en-cp-¶v X-s¶ sN¿m³ Xp-S-§n-b-tXm-sS ho-Sp-I-fn sN-e-hn-Sp-¶ k-a-bw Iq-Sn. ho-Sp-I fn D-]-tbm-Kn-¡p-¶ h-kv-Xp-¡sf kw-_-Ôn-¨v I¬-kyq-aÀ-¡p-Å {]-Xo-£-I-sf-bpw C-Xv kzm-[o-\n¨n-«p-ïv. tPm-en-bpw ho-«n-en-cp-¶mb-t¸mÄ ssh-Zyp-X sN-e-hv Iq-Sn. A-Xp-sIm-ïv D-]-tbm-Kn-¡p-¶ h-kv-Xp-¡-fp-sS DuÀ-Ö-£-a-X-sb Ip-dn-¨v D-]-t`m-àm-¡Ä C-t¸mÄ {i-²m-ep-¡-fm-Wv. Po-hn-Xw Iq-SpX A-\m-bm-k-am-¡p-¶ DÂ-¸¶-§-fp-sS Un-amâv hÀ-[-\-bv-¡pw hÀ-¡v {^w tlmw kw-kv-Im-cw Im-c-W-am-Ip-¶p-ïv. $ D-bÀ-¶ A-f-hn-ep-Å t{]m-U-Iv-äv Hm-t«m-ta-j³: D-]-t`m-àm-¡Ä C-t¸mÄ Kr-tlm-]-I-c-W-§-sf Po-hn-Xw kp-µ-c-am-¡p-¶ B-Iv-kk-do-sk-¶ t]m-se-bm-Wv I-W¡m-¡p-¶-Xv. A-Xp-sIm-ïv X-s¶ A-hÀ Hm-t«m-ta-ä-Uv B-b, D-¶-X sS-Iv-t\m-f-Pn-bp-Å DÂ-¸-¶-§-fn \n-t£-]w \-S-¯m³ X-¿m-dm-Ip¶p. Cu {]-h-W-X hn-I-kn-X-cmPy-§-fn hÀ-j-§Ä-¡p ap-t¼ D-ïm-bn-cp-¶-Xm-Wv. C-´ybnepw kp-J-ku-I-cy-¯n-\m-Wv C-t¸mÄ

G-sd {]m-[m-\yw. $ X-t±-io-b {_m³-Up-IÄ-¡v kzo-Im-cy-X Iq-Sp-¶p: {]-ap-J C-´y³ {_m³-Up-IÄ Im-e§-fm-bn Xp-S-cp-¶ ]-cn-{i-a¯n-\v ^-ew Im-Wp-¶p-ïv. D-¶-X Kp-W-ta-·, kuI-cyw, an-I-¨ D-]-t`màr-tk-h-\w F-¶n-h \Â-Ip-¶ C-´y³ {_m³-Up-IÄ-¡v C-t¸mÄ kzo-Im-cy-X G-sd-bm-Wv.

hn-Uv hym-]-\-¯n-\p-ti-jw H-t«-sd I-¼-\n-IÄ Nn-{X-¯n \n-t¶ Xp-S-¨p--am-ä-s¸-«n-«p-ïv. A-SnØm-\w ZpÀ-_-e-am-b-h-bm-Wv C-¯-c¯n X-IÀ-¶p-t]m-b-Xn G-sd-bpw.

]pXnb {]-h-W-X-IÄ: ip-Nn-Xz-io-e-§Ä G-sd {]m -[m-\y-t¯m-sS P-\-§Ä¡n-S-bn-te-¡v I-S-¶p-h¶-Xv X-s¶-bm-Wv H-cp Im-cyw. C-tXm-sS ssl-Po\p-am-bn _-Ô-s¸-«v \n Â-¡p-¶ DÂ-¸-¶-§Ä-¡pw h-fÀ-¨-bp-ïm-bn. tIm-hn-Uv Im-ew I-gn-ªm-epw Cu io-e§Ä h-en-sbm-cp hn-`m-Kw Xp-S-cp-I X-s¶ sN-bv-tX-¡pw. a-säm-¶v kmt¦-Xn-I hn-Zy-I-fp-sS ]n³-_-et¯m-sS hÀ-¡v {^w tlmw F-¶Xv \-h-km-[m-c-W-Xz-am-b-Xm-Wv. $ Un-Pn-ä kv-t]-kv C-{X-tb-sd Ip-Xn-¨p-ap-t¶-dn-b Im-ew ap³-s]§p-an-Ã. \-½p-sS hn-t\m-Z-¡m-gv-NIÄ ap-X hm-§Â io-e-§Ä h-sc am-dn. $ tIm-hn-Uv am-dn-bmepw C sIm ta-gv-kn-sâ A-\m-bm-k-X-bpw sa-¨§-fpw A-dn-ª h-en-sbm-cp k-aqlw C-\n-bpw A-Xv Xp-S-cpw. A-XpsIm-ïv X-s¶ A-¯-cw Un-Pn-ä ¹m-äv-t^m-ap-IÄ-¡v h-fÀ-¨-bv-¡p-Å A-h-k-c-§-fp-ap-ïm-Ipw.

OF E URESS T U F USIN B

`m-hn _n-kn-\-kp-I-fp-sS k-hn-ti-j-X: $ Hm-tcm \n-an-j-hpw h-en-b am-ä-§Ä \-S-¡p-¶ C-¡m-e-¯v, F-s´-Ãmw am-dn a-dn-ªm-epw B km-l-N-cy-§fn-se-Ãmw ]n-Sn-¨p-\n-¶v ]qÀ-ÆØnXn {]m-]n-¡m³ I-cp-¯p-Im-«p-¶ kw-cw-`-§Ä-¡v am-{X-ta ap-t¶-dm³ km-[n-¡q. ]p-Xn-b _n-kn-\-kv kml-N-cy-§-tfm-Sv A-Xn-th-Kw C-gp-Int¨cm-\p-Å I-gn-hpw th-Ww.

F-§-s\ {]-k-àn-tbm-sS \n-e-\nÂ-¡mw, ap-t¶-dmw: $ _n-kn-\-kn-s\ ]n-Sn-¨p-Ip-ep-¡m³ am-{Xw kw-lm-c-ti-jn-bp-Å am-ä-§sf A-Xn-Po-hn-¡m³ I-cp-t¯-Ip-¶ H-cp L-S-I-ta-bp-Åp, ]qÀ-ÆØn-Xn {]m-]n-¡m-\p-Å ss\-kÀ-Kn-I-am-b I-gn-hv. D-]-t`m-àm-hn-s\, A-h-cp-sS am-dp-¶ XmÂ-¸-cy-§-sf _n-kn-\kp-IÄ tI-{µ-_n-µp-hm-¡n-bm A-\p-Zn-\w am-dp-¶ D-]-t`m-àr-temI-¯n t\À-Zn-i-bn-eq-sS k-©cn-¡m-\m-Ipw. A-Xp-t]m-se X-s¶ {]-k-àn-tbm-sS \n-e-\nÂ-¡m-\pw h-f-cm-\pw ]-äpw.

`m-hn _n-kn-\-kp-I-fp-sS k-hn-ti-j-X-IÄ: $ CâÀ-s\-äpw sam-_o t^m-Wp-saÃmw \-½p-sS cm-Py-s¯ ap-¡n-epw aq-e-bn-epw h-sc-bp-Å-h-cp-sS kwth-Z-\-io-e-§-sf t]m-epw am-än a-dn-¨n-cn-¡p-I-bm-Wv. H-cp I¬-kyqa-dp-sS Po-hn-Xw Iq-Sp-X kp-µ-cam-¡p-¶, e-fn-X-am-¡p-¶ tk-h-\w A-sÃ-¦n DÂ-¸-¶w \Â-Ip-¶-hbv-¡v am-{X-am-Ipw `m-hn-bn \n-e\nÂ-¸p-ïm-Ip-I. $ A-Xp-t]m-se X-s¶ ]-cn-Øn-Xn-¡v A-[n-Iw tZm-jw h-cp-¯m-¯ _n-

kn-\-kp-IÄ-¡p-am-{X-am-Ipw C-\n \n-e-\nÂ-¸v.

F-§-s\ {]-k-àn-tbm-sS \n-e-\nÂ-¡mw, ap-t¶-dmw: $ D-]-t`m-àm-hn-sâ io-e-§-fn h-cp-¶ am-ä-§Ä, A-h-cp-sS {]-Xo£-IÄ F-Ãmw Ir-Xy-am-bn A-dnªn-cn-¡-Ww. A-Xp-t]m-se X-s¶ _n-kn-\-kp-IÄ C-s¶m-th-j \neqsS D-]-t`m-àm-hn-sâ Po-hn-Xw A-\m-bm-k-am-¡p-¶ hn-[-¯n-ep-Å ]p-Xp-a-IÄ B-I-Ww sIm-ïph-tc-ï-Xv. $ \-½p-sS DÂ-¸-¶-s¯ / tk-h\-s¯ Ip-dn-¨v D-]-t`m-àm-hn-\v Ir-Xy-am-b A-h-t_m-[w sIm-Sp-¯ncn-¡-Ww. _n-kn-\-kp-IÄ F-§-s\ A-h-bp-sS D-]-t`m-àm-hn-te-¡v F-¯n-s¸-Sp-¶p-sh-¶-Xpw \nÀ-Wmb-I-am-Wv. $ k-hn-ti-j-am-b km-l-N-cy-am-Wv C-t¸m-gp-Å-Xv. A-Xn-th-K-am-ä-§Ä¡m-Wv \mw km-£yw h-ln-¡p¶-Xv. C-¯-c-¯n kw-`-hn-¡p-¶ am-ä-§-tfm-Sv h-f-sc s]-s«-¶v {]-Xn-I-cn-¡m³ _n-kn-\-kp-IÄ-¡v km-[n-¡-Ww. C-Xn-\v {]-[m-\-am-bn th-ï-Xv \-à A-dn-hpw I-gn-hp-ap-Å So-am-Wv. A-¯-c-sam-cp Sow Iq-sSbp-sï-¦n _n-kn-\-kp-IÄ-¡v apt¶m-«v t]m-Imw h-f-cmw. I-cp-¯p-ä A-Sn-¯-d-bm-Wv _n-kn-\-kp-IÄ-¡pÅ-sX-¦n A-{X s]-s«m-s¶m-¶pw A-{]-k-à-am-hn-Ã.

Bank Transfer (within India)

{]-ap-J-cp-sS D-Ån-en-cp-¸v F-´m-Wv ?

A/c. Name: DHANAM PUBLICATIONS PVT. LTD. A/c. No. : 002433000000015 Bank: Indian Overseas Bank. Branch: Ernakulam IFSC: IOBA0000024

hn-e

`2]-P5v 0 210 t

Dhanam Publications Pvt. Ltd. To buy online visit

14

HmK-Ìv 15 & 31, 2021

subscribe.dhanamonline.com

[\w hyh-kmb hmWnPy ssZzhm-cnI

Ph: 0484 – 2315840, 2316494 Email: subscription@dhanam.in Mobile: 9072570051


_nkn\kpIÄ \ne\n¡m³ Cu aq¶v Imcy§Ä C\n thWw ]pXnb {]-h-W-X-IÄ: $ tIm-hn-Uv 19 Un-Pn-ssä-tk-j³ A-Xn-th-K-¯n-em¡n. D-]-t`m-àm-¡-fn-te-¡v F-¯n-t¨-cm³ ]p-Xn-b h-gn-I-fpw Xp-d-¶p-h-¶n-cn-¡p-¶p. H-t¶m c-tïm hÀ-jw ap-¼v \-ap-¡v DÄ-s¡m-Åm³ t]m-epw ]-äm-Xncp-¶ Im-cy-§Ä C-t¸mÄ \-S-¸m-bn I-gn-ªn-cn-¡p¶p. A-Xm-b-Xv, H-cp {]-Xn-k-Ôn _n-kn-\-kn h-en-sbm-cp am-ä-¯n-\p-Å A-h-k-c-am-bn am-dn-bn-cn-¡p-¶p. $ Um-ä i-cn-bm-b co-Xn-bn hn-\n-tbmKn-¡p-I-bpw A-Xp-sIm-ïv \-bn-¡s¸-Sp-I-bpw sN-¿p-¶ _n-kn-\-kv tam-U-ep-IÄ D-Å I-¼-\n-IÄ C-¶v a-äp-Å-h-tb¡mÄ A-t]-£n-¨v sa-¨-s¸-« {]-I-S-\w Im-gv-N-sh-bv-¡p¶p-ïv. Um-ä, km-[m-c-W-bm-bp-Å I-¼-\n {]-hÀ-¯-\-¯n-t\m a-äv Im-cy-§Ä-t¡m am-{X-a-à D-]-tbm-Kn-¡p-¶-Xv. C-Xv I-Ì-aÀ F-Iv-kn-]o-cnb³-kv sa-¨-s¸-Sp-¯n sIm-ïv ]p-Xn-b h-fÀ-¨m A-hk-c-§Ä Iq-Sn Xp-d-s¶-Sp-¡m³ D-]-tbm-Kn-¡p-¶p. $ _n-kn-\-kn Im-Wp-¶ a-säm-cp Un-kv-d-]v-äo-hv s{S³-Uv Hm-t«m-ta-j-\m-Wv. ap³-Im-e-§-fn Hm-t«mta-j³ e-fn-X-hpw B-hÀ-¯-\-kz-`m-h-ap-Å-Xp-am-b tPm-en-IÄ sN-¿m-\m-sW-¶m-bn-cp-¶p [m-c-W-sb¦n C-¶v Øn-Xn am-dn. _n-kn-\-kp-I-fp-sS ap-J-

Ñm-b X-s¶ am-äp-¶ H-¶m-bn Hm-t«m-ta-j³. \nÀ-an-X _p-²n, sa-jo³ te-Wnw-Kv, sF-H-Sn F-¶n-h-sb-Ãmw k-¶n-th-in-¸n-¨v Iq-Sp-X Iq-Sp-X k-¦oÀ-W-am-b Im-cy§Ä Hm-t«m-ta-j-\n-eq-sS sN-bv-Xp-h-cp-¶p. C-t¸mÄ X-s¶ Nm-äv-t_m-«p-IÄ tImÀ-¸-td-äp-I-fp-sS sh-_v-ssk-än-se I-Ì-aÀ sI-bÀ hn-`m-Kw \-à co-Xn-bn ssIIm-cyw sN-¿p-¶p-ïv. Iq-Sp-X sh-Åt- ¡m-fÀ tPm-en-IÄ Iw-]yq-«-dp-IÄ G-sä-Sp-¯v sN-¿p-¶-Xv C-\n-bpw \mw Im-Wpw.

OF E URESS T U F USIN B

-hn ]n \-µ-Ip-amÀ am-t\-Pnw-Kv U-b-d-Iv-äÀ, a-W-¸p-dw ^n-\m³-kv

§Ä hn-i-I-e-\w sNbv-Xv `m-hn io-e-§Ä {]-h-Nn-¡m³ th-ïn D-]-tbm-Kn-¡p-¶p-ïv. $Um-ä hn-i-I-e-\w h-gn e-`n-¡p-¶ DÄ-¡m-gv-N I-¼-\n-IÄ A-h-bp-sS DÂ-¸-¶-§-fpw tk-h-\§-fpw ss^³ Syq¬ sN-¿m³ th-ïn-bpw D-]tbm-Kn-¡p-¶p. ^yq-¨À _n-kn-\-kp-I-fp-sS {]-Y-a ]-cn-K-W-\ Um-ä ssa-\nw-Kv X-s¶-bm-Ipw.

^yq-¨À _n-kn-\-kp-I-fp-sS k-hn-ti-j-X:

F-§-s\ {]-k-àn-tbm-sS \n-¶v ap-t¶-dmw:

$ A-Sp-¯ Z-i-I-¯n-te-¡v t\m-¡n-bm sS-Iv-t\m-f-Pn cw-K-¯p-ïm-Ip-¶ C-s¶m-th-j³ ¢u-Uv A-[n-jvTnX-am-bn-cn-¡pw. ¢u-Uv tem-I-¯n-sâ Un-Pn-ä ^utï-j-\m-bn am-dpw. $ _n-kn-\-kn DÄ-¡m-gv-N-bv-¡m-bn Um-ä ti-J-cW-hpw A-Xn-s\ tam-Wn-ss«-kv sN-¿p-¶-Xpw hn-P-bs¯ \n-Ý-bn-¡p-¶-Xn-\p-Å \nÀ-Wm-b-I L-S-I-amIpw. A-Xp-sIm-ïm-Wv Data is the new oil F-¶v \mw F-t¸m-gpw tIÄ-¡p-¶-Xv. I-¼-\n-IÄ C-t¸mÄ X-s¶ Um-ä, a-\p-jy-cp-sS I-gn-ª-Im-e kz-`m-h-

aq-¶v Im-cy-§Ä C-Xn-\m-bn th-Ww. 1. _n-kn-\-kp-IÄ kÀ-hm-ß-\m sS-Iv-t\m-f-Pn DÄ-s¡m-Å-Ww 2. _n-kn-\-kp-IÄ-¡v A-h-bp-sS {]-hÀ-¯-\-§fp-sS km-aq-ly-]-c-am-b kzm-[o-\-s¯Ip-dn-¨v Ir-Xyam-b t_m-[yw D-ïm-bn-cn-¡-Ww. 3. _n-kn-\-kv t\-Xr-Xzw aq-ey-§-fn-te-¡pw Iq-Sp -X a-\p-jy-tI-{µo-Ir-X-hp-am-b \-b-§-fn-te-¡pw Xn-cn-b-Ww.

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

15


FUTURE OF BUSINESS

thWw, D]t`màmhnsâ amdp¶ Xm¸cy§sf Ipdn¨v

\-hm-kv ao-cm³ sN-bÀ-am³, Cu-kv-tä¬ {Kq-¸v

hyàamb DÄ¡mgvN

UnPnä km£cXbnÃmsX C\n _nkn\kv Akm[yw ]pXn-b {]-h-W-X-I-Ä $ tIm-hn-Uv a-lm-am-cnbpsS h-c-thmsS ]-c-¼-cm-K-X-am-bn \mw sIm-ïp-\S-¶n-cp-¶ ]-e Im-cy-§-fpw shdpw B-Uw-_-c-am-bn-cp-¶p-sh-¶v Xn-cn-¨-dn-b-s¸-«n-cn-¡p-¶p. A-¯-cw A-e-¦m-c-§-fpw BÀ-`m-S-§-fpw thïm-sb-¶v Xo-cp-am-\n-¨-Xp X-s¶-bmWv F-Ãm-cw-K-s¯-bpw am-än-a-dn-¨n-cn¡p-¶ H-cp L-S-Iw. $ C-¶v th-X-\-¯n-sâ \n-Ýn-X iX-am-\w am-{Xw A-Sn-Øm-\ i-¼-fam-¡n sh-¨p-sIm-ïv _m-¡n `m-Kw {]-I-S-\-¯n-\v A-\p-kr-X-am-¡n, th-cn-b-_vÄ t] kw-hn-[m-\w h-¶p. A-Xm-b-Xv ap³-Im-e-¯v \-ap-¡v B-tem-Nn-¡m-t\m \-S-¸m-¡m-t\m ]-äm-Xn-cp-¶ ]-e-Xpw C-t¸mÄ km[m-c-W-am-Ip-¶p. A-Øn-c-am-b km-l-N-cy-§-sf t\-cn-Sm³ th-ïnbp-Å H-cp-Im-cyw am-{X-am-Wv. $ ap³-]v apw-ss_-bn H-cp hy-àn-bpam-bn ao-änw-Kp-sï-¦n F-{X-tbm ap-s¶m-cp-¡-§Ä \-S-¯-Ww. bm{X-IÄ-¡m-bn k-a-bw sN-e-hn-S-Ww. C-t¸mÄ A-tX ao-änw-Kp-IÄ shÀNz-em-bn km-[y-am-b-{X Np-cp-§n-b k-a-b-¯n \-S-¡p-¶p.

^yq-¨À _n-kn-\-kp-I-fp-sS k-hn-ti-j-X $ _n-kn-\-kp-I-fp-sS sse-^v ssk¡n-fn-sâ A-hn-Nm-cn-X-am-b A-h-km\-am-Wv C-t¸mÄ Im-Wp-¶ H-cp LS-Iw. C-sX-Ãmw kw-`-hn-¡p-¶-Xn-\v H-cp Im-c-Ww t\-c-s¯ kq-Nn-¸n-¨ _n-tl-hn-b-d am-ä-§Ä X-s¶

-bm-Wv. A-§-s\ h-cp-t¼mÄ ^yq¨À _n-kn-\-kp-IÄ, A-©p hÀ-jw I-gn-bp-t¼mÄ kw-`-hn-¡m-\n-S-bpÅ Im-cy-§Ä C-t¶ a-\-knem-¡n A-Xn-\-\p-k-cn-¨p-Å Np-h-Sp-sh-¸pIÄ \-S-¯-Ww. A-sÃ-¦nÂ, \n-e-hnep-Å _n-kn-\-kn-\v k-am-´-c-am-bn, A-©p-hÀ-jw I-gn-bp-t¼m-gpïm-Ip-¶ Im-cy-§Ä-¡v A-\p-tbm-Py-am-b hn-[¯n-ep-Å a-säm-¶v ]-Sn-]-Sn-bm-bn h-fÀ¯n-s¡m-ïp-h-c-Ww. A-§-s\ h-cp-t¼mÄ, Cu Hm-^v-jq-«p-IÄ H-cp L-«-¯n {][m-\ _n-kn-\-kp-I-sf Hm-hÀ-tS-¡v sN-bv-Xv h-f-cp-¶ Øn-Xn h-cpw. $ Ip-d-¨p-Iq-Sn hy-à-am-bn ]-d-ªmÂ, A-©v hÀ-jw I-gn-bp-t¼mÄ {I-b -ti-jn BÀ-¡m-tWm, A-hÀ F-§s\-bm-Ipw ]-Ww sN-e-hn-Sp-I, Xo-cp-am-\-sa-Sp-¡p-I F-s¶-Ãmw a-\knem-¡n A-¡q-«-sc C-t¶ e-£yan-«v Np-h-Sp-sh-¸p-IÄ \-S-¯-Ww. A-Xp-X-s¶-bm-Wv ^yq-¨À _n-kn-\kp-IÄ-¡v th-ï k-hn-ti-j-X-bpw.

tPmÀ-Pv ap-¯q-äv U-b-d-Iv-äÀ, ap-¯q-äv ]m-¸-¨³ {Kq-¸v

]pXn-b {]-h-W-X-I-Ä $ sS-Iv-t\m-f-Pn: C-¡m-e-¯v sS-Ivt\m-f-Pn Hm-tcm \n-an-j-hpw am-dp-Ibm-Wv. D-]-t`m-àm-¡Ä-¡v ]-c-am-h-[n tk-h-\w \ÂIm-\pw _n-kn-\-kp-IÄ {]-k-àn-tbm-sS \n-e-\n Â-¡m-\pw sh-Ãp-hn-fn-I-sf A-Xn-Po-hn-¨v ap-t¶-dm-\pw Cu Un-Pn-ä bp-K-¯n sS-Iv-t\m-f-Pn Iq-sS Iq-«n-tb a-Xn-bm-Iq. $ ssk-_À sk-Iyq-cn-än: \-½p-sS C-t¡m-kn-Ìw Iq-Sp-X Iq-Sp-X Un-Pn-ä B-hp-t¼mÄ \-½p-sS HmÀ-K-ss\-tk-j-\n-se A-Xn-\nÀWm-b-I hn-h-c-§-fpw Um-ä-bpw kq-£n-¡p-¶-Xn A-t§-b-äw {i-² sIm-Sp-t¡-ïn-bn-cn-¡p-¶p. ssk-_À sk-Iyq-cn-än-bm-Wv ]pXn-b km-[m-c-W-Xzw. A-Xn-se dn-kv-Ip-IÄ A-Xn-th-Kw I-sï-¯n A-h H-gn-hm-¡-Ww.

OF E R SS U T FUUSINE B

F-§-s\ {]-k-à-am-bn \n-e-\nÂ-¡mw, h-f-cmw $ \-½Ä Un-Pn-ä cw-K-s¯ am-ä -§Ä-¡pw ]p-Xn-b Im-cy-§Ä-s¡m¸w Po-hn-¨v ]Tn-t¨ a-Xn-bm-Iq. AXn _p-²n-ap-«v tXm-¶n-bn-«v Im-cy -an-Ã. AXv _n-kn-\-kp-I-fp-sS-bpw hy-àn-I-fp-sSbpw DÂ-¸m-Z-\ £-a-XIq-«pw.

`m-hn _n-kn-\-kp-I-fp-sS k-hn-ti-j-X $ F-Ãm ta-J-e-I-fn-epw am-äw am-{X-amWn-t¸mÄ ap-J-ap-{Z. hÀ[n¨ I-W-Ivän-hn-än-bpw ap³-]nÃm¯ hn-[-ap-Å Hm-t«m-ta-j-\pw DÄ-t¨À-¯v \n-c-´-c \-ho-I-c-W¯neqsS ^yq-¨À sdUn-bm-Ip-bmWv thïXv. tIm-hn-Uv 19 {]-Xn-k-Ôn R-§-sf t]m-se H-«-\-h-[n _n-kn-\-kp-I-sf SÀ-t_m NmÀ-Pv Un-kn-j³ ta-¡nw-Kv t{]mk-kn-te-¡v am-dm³ k-lm-bn-¨n«p-ïv. th-K-X-bm-Wv C-Xn-sâ Im-

\hkw w À¡pw _nkn\kv km n ¡pw p nb ¡m v Àt m k mbn¡p t f nse p tZi Kma n mep n p \n v tem ns s i À n _nkn\kv tam p pbÀ nb

hn n \

pam ns

kw w

P hn

To buy online visit

16

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

subscribe.dhanamonline.com

XÂ. ]-c-¼-cm-K-X ssi-en-I-fn \n-¶v Un-Pn-ä co-Xn-I-fn-te-¡v amdn-b-tXmsS kv-]o-Uv hÀ[n-¡pIbpw sN-bvXp.

_n-kn-\-kp-IÄ-s¡-§-s\ {]-k-àn-tbm-sS \n-e-\n¡mw, ap-t¶-dmw? $ D-]-t`m-àm-hn-sâ am-dp-¶ Xm¸-cy-§-sf Ip-dn-¨v A-¸-t¸mÄ A-dn-hp-ïm-hp-I F-¶-Xm-Wv {]-[m\-Im-cyw. A-h-cp-sS B-h-iy-§Ä I-sï-¯n A-h-sc k-lm-bn-¨m am-{X-ta \n-§Ä-¡v {]-k-àn-bpïm-Iq. C-Xn-\m-bn hn-hn-[ X-e§-fn-se H-t«-sd t]-tcm-Sv kwkm-cn-t¡-ï-Xv A-\n-hm-cy-am-Wv. \n-§-fp-sS _n-kn-\-kn-se {^-ïv sse-\n-ep-Å Po-h-\-¡m-À-¡v I-Ìta-gv-kn-sâ B-h-iy-§-sf Ip-dn-¨v hy-à-am-b DÄ-¡m-gv-N-bp-ïm-Ipw. A-Xv \-½p-sS D-]-t`m-àm-¡Ä-¡mbp-Å aq-ey-hÀ-[n-X DÂ-¸-¶-§Ä kr-ãn-¡m³ D-]-I-cn-¡pw. F-t¸mgpw Pn-Úm-k-bp-Å-h-cm-bn-cn-¡p-I. G-sd hm-bn-¡p-I. F-hn-sS-bm-tWm \n-§-fp-sS I-Ì-a-dp-Å-Xv A-hn-sS \n-§Ä D-ïm-bn-cn-¡-Ww. H-¸w Imtem-Nn-X-am-bn ap-t¶m-«v t]m-hp-I. $ A-Xp-t]m-se X-s¶ _n-kn-\-kn-sâ km-aq-ly {]-Xn-_-²-X a-d-¡m-Xn-cn¡p-I. \-½p-sS _n-kn-\-kv F-´n-\v th-ïn \n-e-sIm-Åp-¶p-thm A-Xv \-½p-sS I-Ì-ta-gv-kn-s\-bpw ]p-Xnsbm-cp X-e-¯n-te-¡v D-bÀ-¯pw. am-{X-a-Ã. A-h-sc km-¼-¯n-I-am-bn DÄ-t¨À-¡m-\pw k-lm-bn-¡pw.

Bank Transfer (within India)

hne

`250

A/c. Name: DHANAM PUBLICATIONS PVT. LTD. A/c. No. : 002433000000015 Bank: Indian Overseas Bank. Branch: Ernakulam IFSC: IOBA0000024

Postag e free

Dhanam Publications Pvt. Ltd. Ph: 0484 – 2315840, 2316494 Email: subscription@dhanam.in Mobile: 9072570051



FUTURE OF BUSINESS

dnbÂssSw Umä \nÀWmbIamIpw

C\n "tÌ¡v tlmÄtUgvkv Im¸näenkw'

hn \u-jm-Zv

am-t\-Pnw-Kv U-b-d-Iv-äÀ, hn sI kn {Kq-¸v

km-P³ ]n-Å

No-^v F-Iv-kn-Iyp-«o-hv Hm-^okÀ, ko-k¬ Sp sh-t©z-gv-kv sN-bÀ-am³, F-kv-]n sse-^v sI-bÀ

{]-h-W-X-IÄ $ hn-I-kn-¨p sIm-ïn-cn-¡p-¶ km-t¦-Xn-I-hn-Zy-IÄ h-en-b am-ä-§Ä-¡v Im-c-W-am-Ip-¶p. bp-Wn-sIm-ta-gv-kv, Um-ä A-\-enän-Iv-kv, Un-Pn-ä-sse-tk-j³ F-¶n-h am-ä-§-fp-sS th-K-X Iq-«p-¶p. C-\n-bpw Cu ta-J-e-IÄ h-f-cpw. Cu {]-h-W-X-IÄ ]p-Xn-b hn-]-Wn kr-ãn-¡pw. t{]m-k-kn-s\-bpw ]-c-¼-tcy-X-c _n-kn-\-kv tam-U-ep-IÄ am-än-a-dn-¡pw. F-Ãm ta-J-e-I-fn-epw kw-cw-`-IÀ-¡v ]p-Xn-b A-h-k-c-§Ä kr-ãn-¡p-I-bpw sN-¿pw.

`m-hn-bn-se _n-kn-\-kv $ `m-hn-bn _n-kn-\-kv ta-J-e-bn h-en-b kzm-[o-\w sN-ep-¯p-I dn-b ssSw Um-ä-bp-sS k-lm-b-t¯m-sS-bp-Å Xo-cp-am-\-§-fmIpw. Im-e-¯n-\-\p-k-cn-¨ km-t¦-Xn-I-hn-Zy F-Ãm _n-kn-\-kn-epw A-\n-hm-cy-am-Ipw. ]p-Xn-b X-c-¯n-ep-Å B-tKm-f-h-Xv-I-c-Ww D-bÀ-¶p h-cp-¶p-ïv. A-h `m-hn _n-kn-\-kn-s\ kzm-[o-\n-¡pw. km-t¦-Xn-I hn-Zy-bn Øn-c-am-b \n-t£-]w B-h-iy-am-bn h-cpw. `m-hn-bn _n-kn-\-kv h-f-cm³ A-Xv A-Xym-h-iy-am-Wv.

kz-bw k-Ö-cm-Imw $ tIm-hn-Uv 19 L-S-\m-]-c-am-b am-ä-§Ä-¡v h-gn-sX-fn-¨p. Iq-Sp-X Un-Pn-ä-em-hp-I, hn-Zq-c Ø-e-¯v C-cp-¶p-Å tPm-en Xp-S-§n-b am-ä-§Ä tIm-hn-Un-\v ti-j-hpw Xp-S-cm-\m-Wv km[y-X. Im-em-\p-kr-X-am-b Un-Pn-ä co-Xn-IÄ _n-kn-\-kn-s\ hn-]-Wn-bn-epw D-]-t`m-àm-¡Ä-¡n-S-bn-epw B-Îo-hv B-bn \nÀ-¯pw. $ Iq-Sp-X sa-¨-s¸-« ]o-¸vÄ am-t\-Pv-saâv t{]m-{Km-ap-IÄ, X-{´-§Ä, km-t¦-Xn-I hn-Zy F-¶n-h-bn-eq-sS B-h-iym-\p-kc-Ww Po-h-\-¡m-cp-sS I-gn-hp-IÄ F-§-s\ hÀ-[n-¸n-¡m-sa-¶pw \n-e-\nÀ-¯n-s¡m-ïp t]m-Im-sa-¶pw ]Tn-t¡-ï-Xp-ïv. S A P , hmSvkm-¸v Xp-S-§n-b-h-sbm-s¡ _n-kn-\-kv t{]m-k-kv F-fp-¸-am-¡pw.

C-¶v \mw \m-emw hym-h-km-

bn-I hn-¹-h-Im-e-L-«-¯n-em-Wv. I ndus tr y 4.0 C-Xv tdm-t_m-«nIv-kv, F-sF, \m-t\m sS-Ivt\m-f-Pn, Izm-ïw Iw-]yq-«nw-Kv, _-tbm-sS-Iv-t\m-f-Pn, sF-H-Sn, ^n-^v-Xv P-\-td-j³ h-bÀ -se-kv sS-Iv, 3D {]n ânw-Kv, Hm-«-tWm-a-kv sh-ln-¡vÄ-kv Xp-S§n-b cw-K-s¯-Ãmw h-en-b Ip-Xn-¨p-Nm-«¯n-\m-Wv h-gn-sh-¨n-cn¡p-¶-Xv. $ \-½Ä sj-bÀ-tlmÄUÀ Im-¸n-ä-en-k-¯n \n-¶v tÌ-¡v-tlmÄ-UÀ Im-¸n-ä-en-k¯n-te-¡v am-dp-I-bm-Wv. H-cp hy-àn-bp-sS-tbm A-sÃ-¦n Hm-l-cn-bp-S-a-I-fm-b sN-dp kwL-¯n-sâ-tbm XmÂ-¸-cy-§Ä¡p-]-cn-bm-bn sXm-gn-em-fn-IÄ, k-aq-lw, k-¹-tb-gv-kv, kÀ-¡mcp-IÄ F-Ãm-¯n-\p-ap-]-cn-bmbn- ]-cn-Øn-Xn F-¶n-h-bp-sS XmÂ-¸-cy-¯n-\m-Wv C-t¸mÄ ap³-Xq-¡w G-sd. Cu kv-tä¡v-tlmÄ-UÀ-amÀ-¡v \n-§-fpsS hy-h-km-b kw-cw-`-s¯ _-ln-jv-I-cn-¡m-\pw \n-§-fp-sS A-Xn-Po-h-\-¯n-\v `o-j-Wn-bpbÀ-¯m-\pw km-[n-¡pw. $ Im-em-h-Øm hy-Xn-bm-\w C-t¸mÄ Iq-Sp-X {]-I-S-am-Wv. A-Xp-sIm-ïv X-s¶ tem-I-s¯ Iq-Sp-X Iq-Sp-X I-¼-\n-Ifpw kÀ-¡m-cp-I-fpw kp-Øn-cam-b am-Xr-I-bm-Wv tX-Sp-¶-Xv. t^m-kn C-Ô-\-¯n \n-¶v ¢o³ F-\À-Pn-bn-te-¡p-Å am-äw, F-§-s\-bm-Wv _n-kn-\-kp-IÄ ]-cn-Øn-Xn ku-lmÀ-±-]-c-am-b co-Xn-bn-te-¡v am-dp-¶-Xv F-¶ -Xn-\p-Å H-cp D-Zm-l-c-Ww am-{Xam-Wv. $ tIm-hn-Uv a-lm-am-cn t¥m-_ k-s¹ sN-bv³ ]p-\x-k-´p-e-\-

OF E URESS T U F USIN B

¯n-\v Im-c-W-am-bn-«p-ïv. ]-e cm-Py-§-fpw A-kw-kv-Ir-X h -kv-Xp-¡Ä-¡pw ^n-\n-jv-Uv Kp-Uv-kn-\pw a-äv cm-Py-§-sf h-en-b tXm-Xn B-{ibn-¡p-¶ X-§-fpsS ssi-en X-s¶ ]p-\-]-cn-tim[n-¡p-¶p. kz-bw ]-cym-]v-X-cm -Im-\pw kz-bw ]qÀ-Æ-Øn-Xn {]m-]n-¡m-\p-ap-Å {i-a-§Ä-¡mWv C-t¸mÄ i-àn-bmÀ-Ön-¡p¶-Xv. slÂ-¯v sI-bÀ cw-Kw h-en-sbm-cp A-«n-a-dn-¡v km-£yw h-ln-¡p-¶ H-cp ta-J-e-bm-Wv. _-tbm ^mÀ-a I-¼-\n-I-fp-sS D-Z-b-hpw Un-Pn-ä sX-dm-]yq-«nIv-kpw Cu cw-K-¯v h-en-b kzm-[o-\w X-s¶ sN-ep-¯pw.

_n-kn-\-kp-IÄ-¡v F-§-s\ {]-k-àn-tbm-sS \n-e-\nÂ-¡mw, ap-t¶-dmw: $ H-cn-¡-epw B-ß-kw-Xr-]v-Xnbn Ip-cp-§n \nÂ-¡-cp-Xv. _nkn-\-kv Øm-]-IÀ, kw-cw-`-IÀ, F-Iv-kn-Iyp-«o-hp-IÄ, am-t\-PÀamÀ F-¶n-h-sc-Ãmw X-s¶ ]pXn-b Im-cy-§Ä ]Tn-¡p-¶-Xn\pw hm-bn-¡p-¶-Xn-\pw s\-äv hÀ-¡nw-Kn-\pw G-sd {]m-[m -\yw sIm-Sp-¡-Ww. C³-U-kv-{Snbn h-cm-\n-cn-¡p-¶ ]p-Xn-b Im-cy-§-sf Ip-dn-¨v Im-gv-N-¸mSp-ïm-bn-cn-¡-Ww. kv-amÀ-«pw Câ-en-Pâp-am-b B-fp-I-sf Iq-sS \nÀ-¯p-I. D-]-t`m-àm-hn-s\ A-t§-b-äw hy-à-X-tbm-sS a-\-kn-em-¡p-I-sb-¶-Xv ]-c-a-{][m-\-am-b Im-cy-am-Wv. I-gn-ª Im-e-s¯ Im-cy-§-fn \n-¶pw `m-hn km-[y-X-IÄ \mw {]-h-Nnt¡-ïn-bn-cn-¡p-¶p. $ H-cn-¡-epw \n-§-fp-sS _n-kn\-kv F-Ãm-¡m-e-hpw A-Xn-Po-hn¡p-sa-¶v am-{Xw hn-iz-kn-¡-cp-Xv. ]p-Xn-b _n-kn-\-kv tam-U-ep-Ifpw C-s¶m-th-j-\pw tX-Sn-s¡mïn-cn-¡p-I.

Hcp

{]kn²oIcWw

{]-ap-J-cp-sS D-Ån-en-cp-¸v F-´m-Wv ? {]-i-kv-X-sc Iq-Sp-X a-\-kn-em-¡mw. A-h-cp-sS Po-hn-Xs¯ A-Sp-¯-dn-bmw. A-hÀ-¡v hn-P-b-§Ä t\-Sn-s¡m-Sp-¯ io-e-§Ä kzm-b-¯-am-¡mw. hn-e `250. t]-Pv 210 To buy online visit

18

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

subscribe.dhanamonline.com



FUTURE OF BUSINESS

D¸¶tam tkh\tam Aà \ÂtIïXv, Dd¸mb ^-e§Ä A-e-Iv-km-ïÀ hÀ-Ko-kv, No-^v Hm-¸-td-änw-Kv Hm-^o-kÀ &

sI. t]mÄ tXmakv

amt\PnwKv UbdIväÀ, Ckm^v kv-tamÄ ^n\m³kv _m¦v

tIm-

hn-Uv 19 Un-Pn-ä hn-¹-h-s¯ a-sä-´n-t\-¡mfp-ta-sd Xz-cn-X-s¸-Sp-¯n. D-]-t`m-àm-hv sS-Iv-t\m-f-Pnbp-sS i-àn a-\-kn-em-¡n-bn-cn-¡p-¶p. .

IcpXnbncn¡q, aÕcw FhnsS \n¶pw hcpw

$ X-§Ä-¡p-th-ï DÂ-¸-¶-§Ä-t¡m tk-h-\§Ä-t¡m th-ïn D-]-t`m-àr-Iq-«m-bv-a-IÄ X-s¶ ap-t¶m-«v h-cp-¶p: I-¼-\n-I-tfm kÀ-¡m-cpI-tfm A-h-K-Wn-¡p-¶, A-sÃ-¦n I-ïn-sÃ-¶v \-Sn-¡p-¶ Ku-c-h-am-b H-cp B-h-iyw \n-d-th-äm³ A-Xv B-h-iy-am-bn th-ï-hÀ X-s¶ ap-¶n-«n-d-§n DÂ-¸-¶-§-tfm tk-h-\-§-tfm Iq-«m-bv-a-bn-eq-sS kr-ãn-¡p-¶ Im-e-am-Wn-Xv. A-Xn-\v G-ä-hpw an-I-¨ D-Zm-l-c-W-am-Wv {^-U-dn-Iv Un-t_mw-Kv \nÀ-an-¨ ssa-jp-KÀ B-¸v.

h cpw \mfpIfn aÕcw sXm«Sp¯ FXncm fnIfn \n¶pam{Xamhnà hcnI. adn¨v hnhc

A-{]-Xo-£n-X ta-J-e-bn \n-¶v D-bÀ-¶ph-cp-¶ a-Õ-cw

kmt¦XnI hnZy, _tbmsSIv-t\mfPn XpS§nb \qX\ kmt¦XnIhnZyIfm \bn¡s¸Sp¶ GXv taJebn \n¶pw BÀ¡pw aÕcw t\cnSmw F¶XmWv bmYmÀ°yw, AXv IcpXnbncn¡pI.

_nkn\kpIsf Iogv-ta adn¡p¶ {]hWXIÄ $ _m¦nwKv taJebnse {][m\ Unkv-d ]väohv {]hWX UnPnäemWv. D]tbm àmhnsâ Xm¸cy§fpw Unsshkv kv{SmäPnIfpw a\knem¡m³ Ct¸mÄ Xs¶ BÀ«n^nj Câ enP³kv D]bmKn¡p¶pïv. Umä hniIe\¯n\v sajo³ teWnwKv D]tbmKn¡p¶p. ]pXnb {]hWXI fpw _ntlhnbÀ ]mtäWpw {]hNn¡m³ s{]UnIväohv A\enänIv-kpw D]tbmK s¸Sp¯p¶p. kaql¯nse XmsgX«nepÅ hcpsS CSbn t]mepapÅ _m¦nwKv tkh\§fn hsc UnPnä Unkv-d]vj³ AXnthKamWv \S¡p¶Xv. s]mXpth ]d ªm FÃm cwK¯pw UnPnä kwhn [m\§Ä \S¯p¶ Iogv-ta adn¡epIÄ ZriyamWv. DZmlcW¯n\v I¬kv{S£³ cwK¯v 3Un sSIv-t\mfPn t]mse.

$ 5G A\p_Ô tkh\§Ä FÃm _nkn\kv taJeIfnepw {]tXyIn¨v _m¦nwKv taJe bn hn¹hw krãn¡pw. a\pjyÀ sNbvXn cp¶ ]e Imcy§fpw \njv{]bmkw sN¿m³ km[n¡p¶ hn[w cq]I¸\ sN¿s¸Sp¶ t{UmWpIÄ temIs¯ asämcp Xe¯nte¡v DbÀ¯pw. _m¦nwKv taJebn ^n³ sS¡p ambpÅ klIcWamIpw XpSÀ¶pw \nÀWmbIamhpI. CXmIpw aÕc£aX Xocpam \n¡p¶ Hcp LSIhpw

F§s\ {]kàntbmsS \n¶v apt¶dmw? $ sNehv Npcp¡m³ thïn am{Xaà _nkn \kpIÄ ]pXnb kmt¦XnI hnZyIÄ DÄ s¡mÅnt¡ïXv, adn¨v IÌasd IrXyambn Adnbm\pw Ahsc tIÄ¡m\pw CXv thWw. IgnªImes¯ IrXyambn hniIe\w sN¿m³ ]äp¶ kphÀWmhkcamWnt¸mÄ. _nkn\kpIsf Bg¯n hniIe\w sN¿pI. Bhiyamb Xncp¯epIÄ hcp¯pI. F¶n«v apt¶dpI. HmK-Ìv 15 & 31, 2021

$ H-cp {]-tXy-I ta-J-e-bn _n-kn-\-kv \-S-¯p-¶ kw-cw-`-IÀ X-§-fp-sS tImÀ _n-kn-\-kn-s\ k-lmbn-¡m³ th-ïn A-\p-_-Ô ta-J-e-bn Iq-Sp-X ssh-Z-Kv-[yw D-ïm-¡p-I-bpw B cw-K-¯v A-hÀ {]m-K-Ûyw BÀ-Ön-¡p-I-bpw sN-¿pw. D-Zm-l-c-W-¯n-\v do-sä-bv _n-kn-\-kp-I-fn-se {Sm³-kv-t]mÀ-«v & tem-Pn-Ìn-Iv-kv. b-YmÀ-°-¯n do-säbv-e-dp-sS {]-[m-\ e-£yw X-§-fp-sS D-]-t`m-àm-hn-\v km-[-\-§Ä h-f-sc s]-s«-¶v F-¯n-¡p-I F-¶-Xm-Wv. AXn-\m-bn A-hÀ B cw-K-¯v Iq-Sp-X {i-²-bq-¶pw. Ip-d-¨v \mÄ I-gn-bp-t¼mÄ A-hÀ \n-e-hn-ep-Å {Sm³-kv-t]mÀ-«v & tem-Pn-Ìn-Iv-kv I-¼-\n-tb-¡mÄ an-I-¨-h-cm-Ipw. C-Xn-\v Im-c-Ww H-cp do-sä-bv-e-dpw H-cp Sn & F I-¼-\n-bp-sS-bpw A-Sn-Øm-\ ho-£-W-¯n-ep-Å hy-Xym-k-am-Wv. do-sä-bv-eÀ X-§-fp-sS D-]-t`m-àm-hn-\v an-I-¨ tkh-\w \Â-Im-\p-Å ITn-\-]-cn-{i-a-¯n-em-Wv. Sn & F I-¼-\n {]-tXy-I dq-«n-eq-sS-bp-Å N-c-¡v \o¡-¯nemWv {i-²-bq-¶p-¶-Xv.

OF E URESS T U F USIN B

hcm\ncn¡p¶sXs´Ãmw?

20

I¬{Sn slUv, bp-F-kv-Sn t¥m-_Â

[\w hyh-kmb hmWnPy ssZzhm-cnI

`m-hn _n-kn-\-kp-I-fp-sS k-hn-ti-j-X-IÄ $ B-kv-Xn e-Lp-Xzw: `m-hn _n-kn-\-kp-IÄ G-Xm-sï-Ãmw X-s¶ A-k-äv sse-äv (B-kv-Xn IÄ h-f-sc Ip-d-¨p-Å-h) B-bn-cn-¡pw. h-ensbm-cp Im-¸n-ä A-k-äv kz-bw kr-ãn-¡pw ap-¼v A-Xv a-äm-cp-sS-sb-¦n-epw ssI-bn-ep-tïm A-h-cp-am-bn ]-¦m-fn-¯w km-[y-am-tWm F-¶v A-t\z-jn-¡p-I. C-Xv \n-§-sf ]-e-a-S-§v h-fÀ¨-bv-¡v k-lm-bn-¡pw. \n-§Ä \n-§-fp-sS ]-Ww kw-c-£n-¡p-I, hn-]-Wn-bn-te-¡v F-¯m-\p-Å k-a-bw Np-cp-¡p-I, hn-«p-t]m-bn -«p-Å I-®n-IÄ h-Ã-Xp-ap-sï-¦n A-Xv Iq-«n-t¨À-¡m-\m-bn am-{Xw ]-Ww sN-e-hn-Sp-I. \n-§-fp-sS D-]-t`m-àm-hn-\v F-´m-Wv B-hiyw A-sÃ-¦n `m-hn-bn F-´p-th-ïn-h-cpw A-hÀ-¡v F-¶-Xn am-{Xw {i-²-bq-¶p-I. $ _u-²n-I kz-¯n-\m \-bn-¡-s¸-Sp-I: C-Xv \n-§-fp-sS I-¼-\n-bp-sS aq-eyw hÀ-[n-¸n-¡pw. Ip-d-ª sN-e-hn Iq-Sp-X ^-ïv e-`n-¡m³ k-lm-b-I-c-am-Ipw. $ DÂ-¸-¶-tam tk-h-\-tam A-à a-dn-¨v D-d¸m-b ^-e-§Ä \Â-Ip-I: C-¶v D-]-t`m-àm¡Ä D-äp-t\m-¡p-¶-Xv A-hÀ-¡v k-¼qÀ-Wam-b tk-h-\-§Ä A-sÃ-¦n A-h-cp-sS H-cp {]-iv-\-¯n-\v Ir-Xy-am-b k-a-{K ]-cn-lm-cw \Â-Ip-¶ I-¼-\n-I-sf-tbm C-t¡m-kn-Ì-

§-tf-tbm B-Wv. A-Xn-\v H-cp {]o-an-bw \n-c-¡v X-cm-\pw A-hÀ X-¿m-dm-Wv.

F-§-s\ {]-k-àn-tbm-sS \n-e-\nÂ-¡mw, ap-t¶-dmw? $ tem-I-am-Wv \n-§-fp-sS I-fn-¡-fw, bm-sXm-cp ]-cn-an-Xn-I-fp-an-Ã: C-¶v \n-§Ä-¡v kp-Nn-´n-X-amsbm-cp B-i-b-ap-tïm, _n-kn-\-kv ¹m-\p-tïm i-cn-bm-b B-fp-IÄ-s¡m-¸w tNÀ-¶v {]-hÀ-¯n¡mw. sS-Iv-t\m-f-Pn-tbm C-t¡m-kn-Ì-tam F-´pw \n-§Ä-¡v F-hn-sS-bn-cp-¶pw kzm-b-¯-am-¡mw. $ sS-Iv-t\m-f-Pn sS-Iv {`m-´-·mÀ-¡v am-{X-ap-Å-X-Ã: \n-§Ä sS-Iv-t\m-f-Pn-sb Ip-dn-¨v tIÄ-¡p-t¼mtgm hm-bn-¡p-t¼m-tgm A-Xn-se hm-N-I-I-kÀ¯n t]-Sn-¡-cp-Xv. sS-Iv-t\m-f-Pn-bn-e-à {i-²-bqt¶-ï-Xv, a-dn-¨v \n-§-fp-sS _n-kn-\-kn-\v F-´v th-Ww? \n-§-fp-sS D-]-t`m-àm-hn-\v an-I-¨ tkh-\w \Â-Im³ F-´p-th-Ww F-¶v t\m-¡p-I. C-¶-s¯ sS-Iv `o-a-·mÀ FÃmw ]n-d-hn-sb-Sp-¯n-cn¡p-¶-Xv C-tX Nn-´-bn \n-¶m-Wv. $ A-h-k-cw C-W-§m-¯ I-®n-IÄ tbm-Pn-¸n-¡p¶-Xn-em-Wv: C-¶v _n-kn-\-kp-IÄ {]-k-àn-tbm-sS \n-e-\nÂ-¡m-\pw ap-t¶-dm-\pw a-Õ-c-£-a-X BÀÖn-¡m-\pw Um-ä hn-i-I-e-\w sN-bv-Xv `m-hn F-§s\-bm-bn-cn-¡p-sa-¶v A-\p-am-\n-¡-Ww. _n-kn-\-knse h-cpw h-cm-bv-I-IÄ ap³-Iq-«n Im-Wm³ ]-ä-Ww. sS-Iv {`m-´-·mÀ C-Xn-s\ \nÀ-an-X _p-²n-bpw sajo³ te-Wnw-Kp-sa-Ãmw k-a-\z-bn-¸n-¨p-Å Im-cy-§Ä F-s¶m-s¡ ]-d-bpw. sS-Iv-t\m-f-Pn F-´m-Wv F-¶ -Xn A-[n-Iw Du-¶Â th-ï. a-dn-¨v A-Xv \n-§Äs¡-´m-Wv, F-´n-\m-Wv F-¶v am-{Xw t\m-¡p-I.


MANAGEMENT (FPM)


amt\-Pvsaâv MANAGEMENT

Hcp kwcw`w F§s\ \S¯mw? sIm¨utk¸v Nnäne¸nÅnbpsS

#10TIPS

hn KmÀ-Uv {Kq-¸v Øm-]-I³ sIm-¨u-tk-¸v Nn-än-e-¸n-Ån tI-c-f-¯n H-cp _n-kn-\-kv \-S-¯n hn-P-bn-¸n-¡m-\p-Å 10 Im-cy-§Ä kz-´w A-\p-`-h-¯n \n-¶v ]-d-bp-¶p

tI

-c-f-¯n H-cp kw-cw-`w \-S-¯n hn-P-bn-¸n-¨m tem-I-¯v F-hn-sSbpw _n-kn-\-kv hn-P-b-I-c-am-bn \-S-¯m-\p-Å sse-k³-kv In-«n-sb-¶m-Wv kmc-sa-¶v ]-d-bp-¶ _n-kn-\-kp-Im-cp-ïv. A-Xn AÂ-¸w k-Xy-hp-ap-ïv. A-{X {]-bm-k-am-Wv ]-e Im-cy-§-fpw. H-cp kw-cw-`w F-§-s\ \-S-¯mw, h-fÀ-¯mw, hn-]p-eo-I-cn-¡mw F-s¶m-s¡ A-Xv sN-bv-Xv hn-P-bn-¨-h-tcm-Sv X-s¶ tNm-Zn-¡p-¶-XmIpw \-Ã-Xv. \m-ev ]-Xn-äm-ïv ap-¼v sN-dn-b \n-e-bn tIc-f-¯n kw-cw-`w Xp-S-§n sXm-gn-em-fn {]-iv-\w DÄ--s¸-sS ]-e {]-Xn-k-Ôn-L-«-§-sf-bpw A-XnPo-hn-¨v h-en-sbm-cp {]-Øm-\w, hn þ KmÀ-Uv {Kq-¸v sI-«n-¸-Sp-¯ sIm-¨u-tk-¸v Nn-än-e-¸n-Ån X-sâ A-\p-`-h-¯n-sâ ]-Ým-¯-e-¯n C-hn-sS kw-cw-`w \-S-¯m-\m-bn XoÀ-¨-bm-bpw sN-bv-Xn-cnt¡-ï Im-cy-§Ä ]-d-bp-¶p.

# P\§fpsS bYmÀ° {]iv\w Xncn¨dnªv AXn\pÅ anI¨ ]cnlmcw \ÂIpI Rm³ tI-c-f-¯n-se ssh-Zyp-Xn hn-X-c-W¯n-se A-]m-I-X-IÄ D-ïm-¡n-b {]-iv-\-¯n-\pÅn H-fn-¨n-cp-¶ A-h-k-cw I-sï-¯n _n-kn\-kn-te-¡v h-¶-bm-fm-Wv. B-Zy-am-bn R-§Ä C-d-¡n-b-Xv hn þ KmÀ-Uv sÌ-_n-sse-kÀ B-bn-cp-¶-tÃm. C-t¸mÄ G-sd t]À kw-cw-`-Icm-Im³ B-{K-ln-¡p-¶p-ïv. F-\n-¡v A-h-tcm-Sv A-¶pw C-¶pw F-¶pw ]-d-bm³ H-cp Im-cy-tabp-Åq. \-ap-¡v Np-än-ep-ap-Å-hÀ A-\p-`-hn-¡p-¶

22

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

b-YmÀ-° {]-iv-\-¯n-\v G-ä-hpw \-Ã ]-cn-lm-cw sIm-Sp-¡m³ {i-an-¡p-I. A-Xm-Wv \-sÃm-cp _n-kn-\-kv sI-«n-¸-Sp-¡m-\p-Å B-Zy ]-Sn.

# hnizmkw t\SnsbSp¡pI; P\§fpsSbpw hn¸\¡mcpsSbpw \-½Ä hn-]-Wn-bn-se-¯n-¡p-¶ DÂ-¸-¶w/ tk-h-\w D-]-t`m-àm-hn-sâ hn-izm-kw t\-Sn-sb-Sp-¡-Ww. \-½Ä Ah-tcm-Sv ]-d-bp-¶ Im-cy-§Ä hm-¡n am-{X-a-à {]-hÀ-¯n-bn-epw i-cn-bm-bn-cn¡-Ww. hn þ KmÀ-Un-sâ B-Zy-Im-e Sm-Kv sse³ The name you can trust F-¶Xm-bn-cp-¶p. hn-iz-kn-¡m³ ]-äp-¶ \m-aw F-¶ hm-Kv-Zm-\w F-Ãm AÀ-°-¯n-epw ]m-en-¨p. I-¨-h-S-¡mÀ-¡pw A-Xn hnizm-k-am-bn-cp-¶p. hn þ KmÀ-Uv sÌ-_nsse-kÀ hn-äm A-Xv hm-§n-b-hÀ ]n¶o-Sv ]-cm-Xn-bp-am-bn h-cn-sÃ-¶ hn-izmkw h-¶-tXm-sS B DÂ-¸-¶-s¯ A-hÀ ]n-´p-W-bv-¡m³ Xp-S-§n.

# F¶pw tNmZnt¡ïXv Cu tNmZyw; W hat nex t! Rm³ kv-sä-_n-sse-kÀ \-à co-Xn-bn hn¡p-t¼m-gpw F-s¶ A-e-«n-bn-cp-¶ H-cp {]-[m-\{]-iv-\-ap-ïv. tI-c-f-¯n-se Hm-tcm ssh-Zyp-Xna-{´n-am-cpw A-Sp-¯ hÀ-jw ]-hÀ-I-«pw ]-hÀ

tjmÀ-t«-Ppw D-ïm-hn-sÃ-¶v {]-Jym-]n-¨p-sIm-ïncn-¡pw. C-Xp tIÄ-¡p-t¼mÄ F-\n-¡v B-sI A-¦-em-¸m-Ipw. ssh-Zyp-Xn-¡v {]-iv-\-an-sÃ-¦n B-sc-¦n-epw sÌ-_n-sse-kÀ hm-§p-tam? A-t¸mÄ F-sâ _n-kn-\-kv ap-t¶m-«v sIm-ïpt]m-Im³ ]p-Xn-b, Cu {]-iv-\w _m-[n-¡m-¯ DÂ-¸-¶w th-Ww F-¶ Nn-´-h-¶p. A-Xm-b-Xv A-Sp-¯ DÂ-¸-¶-sa-´v A-Sp-¯-sX-´v F-¶v k-Zm \mw tNm-Zn-¨p-sIm-ïn-cn-¡-Ww. H-cp DÂ-¸¶w hn-P-bn-¨m A-Xn Xq-§n Im-ew I-gn-¡cp-Xv. F-s´-¦n-epw {]-iv-\w h-¶m H-cpÂ-¸-¶w am-{X-am-sW-¦n _n-kn-\-kv X-s¶ \n-e-¨p-t]mIpw. am-{X-a-à h-fÀ-¨-bpw ]-cn-an-X-am-Ipw. ]-t£ A-Sp-¯ DÂ-¸-¶w hn-]-Wn-bn-en-d-t¡-ï-Xv B-Zy DÂ-¸-¶w hn-]-Wn-bn Im-ep-d-¸n-¨ ti-jw am-{Xam-I-Ww. am-{X-a-Ã, kw-cw-`-IÀ k-Zm k-a-b-hpw _n-kn-\-kn \n¶v {i-² hy-Xn-N-en-¡m-sX IqsS \nÂ-¡p-I-bpw th-Ww. Rm³ cm-{ão-b-s¯ Ip-dn-¨v kw-km-cn-¡p-I-bpw C-S-s]-Sp-I-bpw sN-bv-X-Xv 70mw h-b-kn-em-Wv. _n-kn-\-kv Xp-S§p-t¼m-tgm h-fÀ-¯p-t¼m-tgm a-ä-t\-Iw Im-cy§-fn H-tc k-a-bw C-S-s]-Sm³ Xp-\n-b-cp-Xv.

# Hmtcm Znhkhpw {]XnkÔnIÄ hcpw; At¸mÄ ]pXnb hgn tXSWw _n-kn-\-kv sN-¿m³ C-d-§n-¸p-d-s¸-«m {]-Xn-k-Ôn-IÄ Iq-sS-bp-ïm-Ipw. F-Ãm Zn-h-khpw Im-Wpw Hm-tcm-tcm ]p-Xn-b {]-iv-\-§Ä. A-Xv I-cp-Xn-X-s¶ ap-t¶m-«v t]m-Ip-I. hn þ KmÀ-Uv bq-Wn-än-epw sXm-gn-em-fn {]-iv-\w D-ïmbn-cp-¶p. N-c-¡n-d-¡m³ ]-äm-sX Rm-\pw `m-cybpw Iq-Sn h-sc N-c-¡n-d-¡n-bn-«p-ïv. `o-j-Wn-IÄ


t\-cn-«n-«p-ïv. A-sX-Ãmw h-cp-t¼mÄ a-\-kv a-Sp-¡-cp-Xv. ]p-Xn-b h-gn-IÄ tX-S-Ww. hn þ KmÀ-Un-sâ am-\p^m-Iv-N-dnw-Kv ta-J-e-bn ]p-Xn-b tam-U X-s¶ h-¶-Xv C-¯-c-sam-cp {]-Xn-k-Ôn-sb a-dn-I-S-¡m-\p-Å {i-a-¯n \n-¶m-Wv. C-¶ \m-«n-te A-sÃ-¦n C-¶ {]-tZ-i-t¯ Rm³ bq-Wn-äv \-S-¯q F-¶ Nn-´-sbm¶pw _n-kn-\-kp-ImÀ-¡v ]m-Sn-Ã. hn-P-b-I-c-am-bn kwcw-`w F-hn-sS, F-§-s\ \-S-¯mw F-¶p t\m-¡p-I. A-Xv sN-¿p-I.

# hfÀt¯ïXv hyàn {_m³UÃ, kz´w D¸¶/tkh\ {_m³Uv _n-kn-\-kv km-c-Yn H-cp {_m³-Um-bn h-f-cm-\-à {i-an-t¡-ï-Xv. ]-I-cw kz-´w DÂ-¸-¶-s¯/tk-h-\s¯ an-I-¨ {_m³-Um-¡n h-fÀ-¯-Ww. hn KmÀ-Uv F-¶ {_m³-Un-s\-bm-Wv Rm³ h-fÀ-¯n-b-Xv. A-Xv P-\-a-\-kn C-Sw t\-Sn-b-t¸mÄ B {_m³-Un Iq-SpX DÂ-¸-¶-§Ä hn-]-Wn-bn-en-d-¡n hn-P-bw t\-Sm³ km-[n-¨p.

# Ipdª \nt£]¯n \n¶v IqSpX em`w t\Sm³ sN¸SnhnZybnà G-ä-hpw Ip-d-ª Xp-I \n-t£-]n-¨v h-en-b em-`w sIm-¿m³ _n-kn-\-kn sN-¸Sn-hn-Zy-bn-Ã. km-¼-¯n-I A-¨-S-¡-t¯m-sS _n-kn-\-kv sN-¿p-I. I-Sw hm-§p-t¼mÄ A-Xv G-ä-hpw A-Xym-h-iy-¯n-\m-bn am-{Xam-I-Ww. C-t¸mÄ \-à _n-kn-\-kp-IÄ-¡v ^-ïv In-«m³ {]-bm-k-sam-¶p-an-Ã. ^-ïv kzo-I-cn-¡p-t¼mÄ A-Xv \Â-Ip-¶-hÀ-¡v XoÀ-¨-bm-bpw ]-e XmÂ-¸-cy-§-fpw Im-Wpw. A-sX-Ãmw A-dn-ª ti-jw am-{Xw ap-t¶m-«v t]m-Ip-I. ]-c-am-h-[n sN-e-hv Ip-d-¨v _n-kn\-kv ap-t¶m-«v sIm-ïp-t]m-bn em-`-ap-ïm¡m³ t\m-¡mw.

# Poh\¡mÀ¡v AÀln¨ ]cnKW\bpw ]ZhnIfpw \ÂIpI

# kwcw`s¯ tImÀ¸tdäv _nkn\kv {]Øm\am¡n hfÀ¯pI

\-½p-sS Po-h-\-¡m-sc Iq-sS \nÀ-¯p-¶-Xn \-½p-sS s]-cp-am-ä-co-Xn-¡v h-en-b ]-¦p-ïv. A-h-sc Aw-Ko-I-cn-¡-Ww. So-aw-K-§-sf im-ào-I-cn-¡-Ww. A-hÀ I-gn-hpw ssh-Z-Kv-[y-hpw Iq-«n-¡q-«n h-cp-t¼mÄ Iq-Sp-X Iq-Sp-X Im-cy-§Ä A-h-sc GÂ-¸n-¡-Ww. 38 hÀ-j-am-bn hn þ KmÀ-Un-s\m-¸-ap-Å-hÀ h-sc-bp-ïv. an-Yp³ hn þ KmÀ-Uv km-c-Yy-ta-än-«pw A-h-cn ]-eÀ-¡pw ho-ïpw kÀ-ho-kv \o-«n -sIm-Sp-¯n-«p-ïv. A-Xm-b-Xv A-hÀ C-¡m-e-¯pw an-I-thm-sS {]-hÀ-¯n¡p-¶-Xp-sIm-ïm-W-tÃm. So-aw-K-§-sf {]-tNm-Zn-¸n-¨v, h-fÀ-¯n-sIm-ïp-h-c-Ww. A-hÀ Iq-sS \nÂ-¡pw.

hn þ KmÀ-Uv s{]m-^-j-W co-Xn-bn \-S-¯p¶ H-cp ^m-an-en _n-kn-\-km-Wv. tem-I-¯n-se _n-Kv t^mÀ I-¼-\n-I-sf sIm-ïv X-s¶-sbm-s¡-bm-Wv HmUn-änw-Kpw a-äpw \-S-¯n-bn-cp-¶-Xv. ]-t£ Ip-td-¡q-Sn s{]m-^-j-W-em-Im³, Ip-td-¡q-Sn tImÀ-¸-td-äv IÄ-¨À h-cm³ th-ïn X-s¶-bm-Wv ]-»n-Iv C-jyp-hn-\v t]m-b-Xv. I-¼-\n en-Ìnw-Kn-\v H-cp-§p-t¼mÄ X-s¶ Ip-td-tb-sd Im-cy-§Ä \-½Ä I-¼-\n-bn sN-¿-Ww. U-b-d-Iv-äÀ t_mÀ-Un ]p-d-ta \n-¶p-Å-hÀ h-cpw. {]-hÀ-¯-\w Iq-Sp-X kp-Xm-cy-am-Ipw. hn þ KmÀ-Uv ]-»n-Iv C-jyp \-S-¯n-b-Xp-sIm-ïv I-¼-\n-¡v Kp-W-

§Ä am-{X-am-Wp-ïm-b-Xv. H-¸w \n-t£-]-IÀ-¡pw t\-«-ap-ïm-bn. H-cp I-¼-\n kr-ãn-¡p-¶ k-¼-¯v an-I-¨ co-Xn-bn hn-Xc - W - w sN-¿s - ¸-Sm-\pw en-Ìnw-Kv D-]I - c - n-¡pw. \-½p-sS {]-Øm-\w A-Sn-ap-Sn am-dm³ ]-»n-Iv C-jyp-hn-s\m-s¡ t]m-Ip-¶-Xv D-]-I-cn-¡pw.

# kz-bw ]Tn-¡p-I, kz-bw \-¶m-hp-I Fw _n F ]Tn-¡m-sX _n-kn-\-kv \-S-¯m-\pw am-t\-Pv sN-¿m-\pw C-d-§n-¯n-cn-¨ hy-àn-bm-Wv Rm³. _n-kn-\-kv am-t\-Pv-saâv ]Tn-¨n-«n-sÃ-¶ A-]IÀ-j-Xm-t_m-[-sam-s¡ H-cp-Im-e-¯v F-\n-¡p-ïm-bncp-¶p. kz-bw Ip-td Im-cy-§Ä ]Tn-¨m-Wv A-Xn-s\ Rm³ a-dn-I-S-¶-Xv. How to improve myself F-¶Xm-Wv Rm³ Xn-c-ª-Xv. kz-bw \-¶m-Im³ ]-än-b _p-¡p-IÄ tX-Sn-¸n-Sn-¨v hm-bn-¨p. Rm³ \-¶m-Ip-¶Xn-s\m-¸w Rm³ sN-¿p-¶ Im-cy-§-fpw {]-hÀ-¯n-Ifpw sa-¨-s¸-Spw F-¶ hn-izm-k-am-bn-cp-¶p A-Xn-\v ]n¶nÂ. ]n-s¶ _n-kn-\-kv \-S-¯n-¸p-am-bn _-Ô-s¸-« Im-cy-§Ä ]Tn-¨p. tIm-gv-kp-IÄ sN-bv-Xp. \-½Ä F-t¸m-gpw ]p-Xn-b Im-cy-§Ä ]Tn-¡-Ww. _n-kn-\ -kn-sâ h-fÀ-¨-bv-¡pw A-Xv D-]-I-cn-¡pw.

# Ir-Xy-k-a-b-¯v _m-ä¬ ssI-am-dp-I F-¡m-e-hpw \-½Ä X-s¶ _n-kn-\-kn-sâ A-a-c-¯v C-cn-¡-W-sa-¶n-Ã. a-¡Ä h-fÀ-¶v ]Tn-¨v Im-cy-§Ä sN-¿m³ {]m-]v-X-cm-Ip-t¼mÄ A-h-cp-sS ssI-I-fn-te-¡v _n-kn-\-kn-sâ D-¯-c-hm-Zn-¯w GÂ-¸n-¡-Ww. hn þ KmÀ-Un {]-[m-\-am-bpw c-ïv shÀ-«n-¡-ep-I-fm-Wv. a-¡-fm-b A-cp-Wn-\pw an-Yp-\n-\pw A-Xn-sâ D-¯-c-hm-Zn-¯-§Ä \Â-In. Cu A-[n-Im-cam-ä-sam-s¡ kp-K-a-am-bn X-s¶-bm-Wv \-S-¶-Xv. Hm-tcm shÀ-«n-¡-ep-w C-cp-h-cpw \-à co-Xn-bn X-s¶ t\m-¡n h-fÀ-¯p-¶p-ïv. ([-\w ¢-_v lu-kn A-Xn-Yn-bm-bn ]-s¦-Sp-¯v kw-km-cn¨-Xn-s\ A-Sn-Øm-\-am-¡n X-¿m-dm-¡n-b-Xv)

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

23


MANAGING BUSINESS

_n-kn-\-kp-Im-c-\v Hm-tcm Zn-h-k-hpw Hm-tcm sh-Ãp-hn-fn-I-fm-Wv. H-¶p ]-cnl-cn-¡p-t¼mÄ a-säm-¶v X-e-s]m-¡pw. ]-t£, Cu tIm-hn-Uv Im-e-¯v _n-kn-\-kn-se sh-Ãp-hn-fn-I-fp-sS cq-]-hpw `m-h-hpw am-dn-bn-cn-¡p-¶p. h-f-sc {]-Xy-£-am-bn Im-Wp-¶-h-tb-¡mÄ h-ep-Xpw H-cp-]-t£ _nkn-\-kp-I-sf X-s¶ hn-gp-§m³ ]m-I-¯n-ep-ap-Å- shÃp-hn-fn-I-fmWv ]-e-bn-S-¯pw D-cp-ïp-Iq-Sp-¶-Xv. A-{]-Xo-£n-X ta-J-e-bn \n-¶v FXn-cm-fn-IÄ D-bÀ-¶p-h-cp-¶p; B-tem-Nn-s¨-Sp-¯ ]-e Im-cy-§-fpw \-S-¸m-¡n h-cp-t¼m-tg-¡pw Im-cy-§Ä ssI-hn-«p-t]m-Ip-¶p. G-sd K-th-j-W, \n-co-£-W-§-fn-eq-sS hn-I-kn-¸n-¨ DÂ-¸-¶-tam tkh-\-tam hn-]-Wn-bn-se-¯n-¡p-t¼mÄ D-]-t`m-àm-hn-sâ Xm¸-cy-§Ä am-dp-¶-Xv A-Xn-te-sd X-e-th-Z-\-bpw kw-cw-`-IÀ-¡v kr-ãn-¡p-¶p. C-{X-am-{Xw N-©-e-am-b, {]-h-N-\m-Xo-X-am-b Im-e-¯v _n-kn-\-kp-ImÀ Nn-´n-¡p-¶-sX-´m-Wv? A-hÀ kz-´w {]-Øm-\-¯n sN-¿p-¶ Im-cy-§-sf-´m-Wv? C-Xm Nn-e t\À-am-Xr-I-IÄ

TIPS FOR MANAGING BUSINESS

"R§Ä shÃphnfnIsf t\cn«Xn§s\' _nkn\kv {]apJÀ kwkmcn¡p¶p

d- n-k- Iv vhn-i-I-e-\-am-Wv ap-Jyw _n-kn-\-kn-se ap³-K-W-\m-{I-aw C-t¸mÄ H-cp Xo-cp-am-\-sa-Sp-¡pw ap-¼v ]-e L-«-§-fneq-sS I-S-¶p-t]m-Ip-¶p-ïv. C-Xn G-ä-hpw kp-{]-[m\-am-b Im-cyw C-tâ-W dn-kv-Iv A-k-kv-saâm-Wv. \-½-sf-Sp-¡p-¶ Xo-cp-am-\w {]-Øm-\-¯n-\v Kp-W-I-cam-Ip-tam-sb-¶v B-g-¯n hn-i-I-e-\w sN-¿pw. I-¼\n-bn hn-hn-[ X-e-¯n-ep-Å-h-cp-sS So-am-Wv dn-kv-Iv hn-i-I-e-\w sN-¿p-¶-Xv. ssh-hn-[y-amÀ-¶ Im-gv-N-¸mSp-I-fm-Wv So-an-\p-ïm-hp-I. A-t§-b-äw I-W-¡p-Iq«n-bp-Å dn-kv-Ip-IÄ am-{X-ta C-t¸mÄ F-Sp-¡m³ km-[n-¡q.

sh-Ãp-hn-fn-I-sf t\-cn-Smw H-cp kw-cw-`-I-sâ G-ä-hpw h-en-b sh-Ãp-hn-fn, A-hÀ \Â-Ip-¶ DÂ-¸-¶-¯n-sâ A-sÃ-¦n tk-h-\-¯nsâ B-bp-kv F-{X-Im-e-t¯-¡m-Wv F-¶-Xm-Wv. Ip-d-¨p-Iq-Sn hy-à-am-bn ]-d-bmw. C-t¸mÄ ]-e-cpw tIm-hn-Uv {]-Xn-tcm-[-hp-am-bn _-Ô-s¸-« \n-c-h-[n DÂ-¸-¶-§-fp-sS A-sÃ-¦n tk-h-\-§-fp-sS cw-K¯p-ïv. F-¶m G-sXm-cp ]-IÀ-¨-hym-[n-bpw t]m-se tIm-hn-Un-sâ A-kp-c-`m-hw Im-ew t]m-sI C-Ãm-sX-bm-Ipw. A-t¸mÄ h³ \n-t£-]w \-S-¯n C-t¸mÄ Xp-S-§n-bn-cn-¡p-¶ kw-cw-`-§Ä-¡v {]-kàn-bp-ïm-Ip-tam? C-t¸mÄ s]-t{SmÄ hm-l-\-§-

24

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

dn-kv-Iv Ip-d-bv-¡m-\p-Å h-gn-IÄ

{io-\m-Yv hn-jv-Wp

F-Iv-kn-Iyp-«o-hv U-b-d-Iv-äÀ, {_m-Òn³-kv {Kq-¸v

Rm³ t\-c-s¯ kq-Nn-¸n-¨Xv t]m-se X-s¶ dn-kv-Iv A-\m-en-kn-kv X-s¶-bm-Wv \nÀ-Wm-b-I L-S-Iw. ]-g-b-Xp-t]m-se ^n-^v-än þ ^n-^v-än Nm³-skm-¶pw C-t¸mÄ F-Sp-¡m³ ]-än-Ã. R-§Ä dn-kv-Iv F-Sp-¡p¶-Xn-\v H-cp ssi-en-bp-ïv. F-Sp-¡p-¶ dn-kv-Iv sa-bv³ _n-kn-\-kn-s\ km-c-am-bn _m-[n-¡p-sa-¦n A-Xv FSp-¡n-Ã. dn-kv-sI-Sp-¯m F-{X-am-{Xw \-ã-ap-ïm-Ipw, A-Xv I-¼-\n-¡v Xm-§m³ ]-äp-¶-Xm-tWm-sb-¶pw t\m-¡pw. Ip-d-¨v \-ã-ta D-ïm-hp-¶p-Åq, F-Ãmw i-cn -bm-bm Iq-Sp-X t\-«-ap-ïm-Ip-sa-¶m-sW-¦n am-{X-ta B dn-kv-sI-Sp-¡q.

Sow sI-«n-¸-Sp-¡Â

tIm-hn-Uv hym-]-\-¯n-\v ap-¼v I-¼\n-bn ssa-t{Im am-t\-Pv-saâv kmkz-´w DÂ-¸[y-am-bn-cp-¶p. F-¶m C-t¸mÄ A-Xv ]-än-Ã. Ip-td-tb-sd t]À hÀ-¡v ¶¯ ns â / fp-sS C-Ô-\-£-a-X Iq-«p-¶-Xn-\v {^w tlm-am-Wv. F-Ãm-h-cpw F-Ãm C-tâ-W Iw-¼-Ìy³ F³-Pn-\ptk-h-\-¯n-sâ Zn-h-k-hpw F-Ãm k-a-b-hpw Im-W-WI-fn G-sd K-th-j-Ww \-S-¡psa-¶n-Ã. A-t¸mÄ R-§Ä So-an-se Bb pk v F{ X¶p-ïv. ]-t£ C-e-{În-Iv hm-l-\F-Ãm Aw-K-§Ä-¡pw Io dn-kÄ-«v Ime apsï¶v §Ä hym-]-I-am-Ip-t¼mÄ A-Xn-\v G-cn-b-bpw (KRA) Io s]À-t^mÀ-a³{]-k-àn Ip-d-bmw. A-Xp-t]m-sekw-cw-`-IÀ t\mkv C³-sU-Iv-kpw (KPI) \n-Ý-bn-¨p. bm-Wv Im-cy-§Ä. A-Xp-sIm-ïv So-aw-K-§Ä-¡v A-h-cp-sS Sm-kv-Iv \n¡Ww kz-´w DÂ-¸-¶-¯n-sâ / tk-h-\Ý-bn-¨ k-a-b-¯n-\p-Ån XoÀ-¯p ¯n-sâ B-bp-kv A-sÃ-¦n FX-¶m a-Xn. am-{X-a-à HmÀ-K-ss\{X-Im-ew A-Xn-\v D-]-t`m-àm-¡Ä tk-j³ tKmÄ Ir-Xy-am-bn F-ÃmIm-Wp-sa-¶v kw-cw-`-IÀ t\m-¡p-I. h-cn-te-¡pw F-¯n-¨p. B e-£yw A-Xn-\-\p-k-cn-¨v _n-kn-\-kv ssh-hn-[y-hÂ-¡-c-Ww t\-Sn-bm HmÀ-K-ss\-tk-j-sâ F-Ãm-X-e-¯n-ep\-S-¯p-I. sF-Sn-kn {Kq-¸v Sp-_m-t¡m DÂ-¸-¶-§ap-Å-hÀ-¡pw C³-skâo-hp-ïm-Ipw. {_m-Òn³-kv fn \n-¶v a-ä-t\-Iw ta-J-e-I-fn-te-¡v hym-]n{Kq-¸n C-Xv ap³-t] D-Å-Xm-sW-¦n-epw tIm-hn-Uv ¨-sXm-s¡ A-Xn-\p-Å D-Zm-l-c-W-am-Wv. A-t§-b-äw Im-e-¯v A-Xn-\v Du-¶Â \Â-In. So-an-sâ t\-«-§ÄNSp-e-amWv C-t¸m-g-s¯ km-l-N-cy-§Ä. A-XpB-tLm-j-¯n-\p-Å A-h-k-c-hp-am-¡n. . A-sX-Ãmw sIm-ïv sse-^v ssk-¡nÄ t\m-¡m-sX-bp-Å apSo-an-sâ Zr-V-X-bpw H-s¯m-cp-a-bpw Iq-«m³ G-sd t¶m-«v t]m-¡v A-]-I-S-I-c-am-Wv. k-lm-bn-¨n-«p-ïv.


ap³-Xq-¡w _n-kn-\-kv kp-Øn-c-X-bv-¡v hn F A-Pv-aÂ

am-t\-Pnw-Kv U-b-d-Iv-äÀ, A-Pv-a _n-kv-an {Kq-¸v

_n-kn-\-kn-se ap³-K-W-\m-{I-aw tIm-hn-Uv a-lm-am-cn G-sd {]-Xym-Lm-Xw kr-ãn-¨ P-\-hn-`m-K-am-Wv R-§-fp-sS D-]-t`m-àm-¡Ä. ap³-KW-\m-hn-`m-K-¯n-ep-Å R-§-fp-sS _n-kn-\kn C-t¸mÄ ap³-Xq-¡w \Â-Ip-¶-Xv kpØn-c-X-bv-¡pw em-`-£-a-X-bv-¡p-am-Wv. em`-t¯-¡mÄ Iq-Sp-X kp-Øn-c-X-bv-¡v X-s¶ {i-² \Â-Ip-¶p-sh-¶pw ]-d-bmw.

sh-Ãp-hn-fn-I-sf t\-cn-Smw

kp-I-sf k-lm-bn-¡pw. F-Ãm _n-kn-\-kp-IÄ-¡pw {l-kz-Im-e, a-[y-Im-e, ZoÀ-L-Im-e _n-kn-\kv ¹m-\p-IÄ th-Ww. A-Xn-eq¶n-bm-I-Ww {]-hÀ-¯-\-§-fpw. _n-kn-\-kv ¹m-\p-I-sf _-lp-am\n-¡p-¶, A-Xn-s\ ]n-´p-S-cp-¶ kw-kv-Im-c-hpw HmÀ-K-ss\-tkj-\n th-Ww. F-Ãm-¯n-\p-ap]-cn-bm-bn HmÀ-K-ss\-tk-j³ IÄ-¨-dn-s\ b-YmÀ-° AÀ-°-¯n G-äp-hm-§p-¶ an-I-¨ Sow D-ïm-bn-cn-¡-Ww.

TIPS FOR MANAGING BUSINESS

_n-kn-\-kp-IÄ-¡v sh-Ãp-hn-fn F-¶p-ap-ïm-Ipw. hn-]-Wn-bnepw k-¼-Zv hy-h-Ø-bn-epw D-]-t`m-àm-hn-sâ kz-`m-h-]cn-Wm-a-§-fn-epw A-Xn-th-Kw {]-Xn-I-cn-¡m³ ]-äp-¶, am-ä-§Ä th-K-¯n DÄ-s¡m-Åm³ km-[n-¡p-¶, H-¶m-¡n _n-kn-\-kp-I-sf \n-e-\nÀ-¯p-I-bm-Wv th-ï-Xv. {i-²-tbm-sS-bp-Å B-kq-{X-W-hpw _m-¡v A-¸v ¹m-\p-I-fpw dn-kv-IpI-sf DÄ-s¡m-Åm-\pw A-Xn-s\ a-dn-I-S-¡m-\pw H-cp ]-cn-[n-h-sc _n-kn-\-

dn-kv-Iv Ip-d-bv-¡m-\p-Å h-gn-IÄ H-cp kw-cw-`-I³ F-¶ \n-e-bn dn-kv-Ip-IÄ Rm³ F-Sp-¡m-dp-ïv. ]-t£ B A-h-k-c-¯n-te-¡v Nm-Sn

ho-gpw ap-¼v km-[y-am-b-{X A-Xn-s\ Ip-dn-¨v ]Tn -¨n-cn-¡pw. ap-¶n-ep-Å FÃm A-h-k-c-§-fpw ap-Xse-Sp-¡m-\p-Å-X-sÃ-¶v a-\-kn-em-¡m-\p-Å ]-Iz-X _n-kn-\-kp-ImÀ-¡v th-Ww. X-\n-¡v G-ä-hpw Kp-W-Ic-am-Ip-¶-Xn am-{Xw {i-²-bq-¶p-I. H-cp A-h-k-cw ap-X-em-¡m³ F-¶v D-d-¸n-¨m Rm³ A-Xn-\p-Ånse kp-{]-[m-\ dn-kv-Ip-IÄ F-s´m-s¡-bm-sW-¶v Nq-gv-¶p t\m-¡pw. F-¶n-«v A-Xn \-ap-¡v \n-b{´n-¡m³ ]-äp-¶-h-bn {i-² sIm-Sp-¡pw. C-Xv sN-bv-Xp-I-gn-ªm hn-Z-Kv-[-cp-sS k-lm-b-¯m dn-kv-Ip-IÄ Ip-d-bv-¡m-\p-Å h-gn-IÄ Xo-cp-am-\n-¡pw, A-Xv \-S-¸m-¡m\pÅ- Np-h-Sp-sh-¸p-I-fpw \-S-¯pw. CXn-s\-Ãmw ]p-d-ta, \mw F-Sp-¡p-¶ dn-kv-Ipw A-Xn-\v ]-I-cw e-`n-¡p-¶ F-Ãm _n-kn-\sa-¨-hpw k-a-bm-kkp-IÄ-¡pw a-bw hn-e-bn-cp-¯n{l-kz-Im-e, a-[ys¡m-tï-bn-cn-¡pw. G-sX-¦n-epw L-«Im-e, ZoÀ-L¯n dn-kv-Ip-IÄ, Im-e _n-knA-Xn \n-¶p-Å In-«p-¶ t\-«-t¯\-kv ¹m-\p-IÄ ¡mÄ Iq-Sp-X th-Ww -em-Wv F-¶v tXm¶n-bm Iq-Sp-X \-ãw H-gn-hm-¡m³ A-Xn \n-¶v h-fsc s]-s«-¶v ]p-d-¯p-I-S-¡m-\pw Rm³ a-Sn-¡m-dn-Ã.

Sow sI-«n-¸-Sp-¡Â ssh-Z-Kv-[y-ap-Å-h-sc So-an-te-¡v sIm-ïp-h-cm-\pw {]-Xn-`m-k-¼-¶-cm-b H-cp So-an-s\ sI-«n-¸-Sp-¯v hÀ-¡v t¹-kpw hÀ-¡v IÄ-¨-dpw ]p-\x-{I-ao-I-cn-¡m\pw tIm-hn-Uv a-lm-am-cn-¡m-ew A-h-k-c-am-bn-«p-ïv.

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

25


MANAGING BUSINESS

C-\n ap-t¶-dm³ -th-Ww Cu Nn-´-IÄ

¡m-e-am-bn G-sd _p-²n-ap-«-\p-`-hn-¡p-¶-Xv. ]-W-sRcp-¡w A-h-cp-sS _n-kn-\-kp-I-sf X-fÀ-¯p-¶p-ïv. _n-kn-\-kn-se em-`-¯n h-en-sbm-cp ]-¦v F-fp-¸¯n ]-W-am-¡m³ ]-äp-¶ B-kv-Xn-I-fn \n-t£]n-¡p-¶-Xm-Wv Iq-Sp-X \-Ã-Xv. _m-¦v hm-bv-]-I-sf A-an-X-am-bn B-{i-bn-¡p-¶-Xv H-gn-hm-¡-Ww. F-Sp¡p-¶ Xo-cp-am-\-§Ä _n-kn-\-kn kr-ãn-¡p-¶ t]m-kn-äo-hv kzm-[o-\-¯n-s\m-¸w {l-kz þ ZoÀ-L-Ime-t¯-¡v B Xo-cp-am-\w aq-e-ap-ïm-tb-¡m-hp-¶ s\-K-äo-hv L-S-I-§-fpw hn-e-bn-cp-¯-Ww. C-Xv \n-§Ä-¡v a-dn-I-S-¡m-\m-hp-tam-sb-¶pw t\m-¡-Ww.

A-_n hn tdm-{Un-K-kv

_n-kn-\-kn-se ap³-K-W-\m-{I-aw A-Øn-c-X kr-ãn-¡p-¶ H-t«-sd L-S-I-§Ä \n-e-\n Â-¡p-t¼mÄ R-§Ä hn-e-bn-cp-¯p-¶ Im-cy-§Ä ]-e-Xm-Wv. hn-]-Wn F-§-s\ {]-Xn-I-cn-¡pw, ]p-Xn-b D-]-t`m-àm-hn-sâ XmÂ-¸-cy-§Ä, hn-]-Wn-tbm-Sp-Å Uo-eÀ-am-cp-sS k-ao-]-\w F-¶n-h hn-i-I-e-\w sN-¿p¶-Xn-s\m-¸w X-s¶ So-an-sâ ^o-Uv-_m-¡pw tX-Spw. R-§-fp-sS I-cp-¯pw ZuÀ-_-ey-hpw ]-cn-tim-[n-¡p-¶Xn-s\m-¸w A-\n-Ýn-X-am-b km-l-N-cyw aq-ew ]pXp-Xm-bn D-S-se-Sp-¯n-cn-¡p-¶ ZuÀ-_-ey-§Ä Iq-Sn ]-cn-tim-[-\¡v- hn-t[-b-am-¡pw. {Km-ao-W ta-J-e-bnse D-]-t`m-àm-¡Ä-¡v C-t¸mÄ \-K-c-¯n-te-¡v t]m-bn DÂ-¸-¶-§Ä sk-e-Îv sN-¿m³ ]-äm-¯ km-l-N-cy-ap-sï-¶v Xn-cn-¨-dn-ªv R-§Ä Uo-eÀX-e-¯n tÌm-¡v hÀ-[n-¸n-¨p. A-Xp-sIm-ïv F-Ãm hn-]-Wn-bn-ep-ap-Å do-sä-bv-te-gv-kn-\v b-tY-ãw DÂ-¸¶-§Ä e-`n-¡p-¶ km-l-N-cy-ap-ïm-bn.

sh-Ãp-hn-fn-I-sf t\-cn-Sp-¶ hn-[w a-\p-jy-hn-`-h-ti-jn, km-¼-¯n-I Øn-c-X, b-{´-h¡-c-Ww, I-cp-¯p-ä k-s¹ sN-bv³ F-¶n-§-s\ ]-e L-S-I-§-fp-sS-bpw {]m-[m-\yw G-sd Xn-cn-¨dn-ª Im-e-am-Wv tIm-hn-Uv Im-ew. i-à-am-b

{]-kn-Uâv þ sk-bvÂ-kv, sk-d km-\n-ä-dn-sh-bÀ en-an-ä-Uv

Iym-jv _m-e³-kv G-Xv ta-J-e-bn-ep-ap-Å I-¼-\nIÄ¡pw A-hn-Nm-cn-X-am-b {]-iv-\-§-sf a-dn-I-S-¡m³ k-lm-bn-¡pw. _n-kn-\-kn \n-¶v BÀ-Ön-¨ em-`w ]p-\À-\n-t£-]n-¨v hn-]p-eo-I-c-Ww \-S-¯p-I-sb-¶Xm-Wv an-I-¨ h-gn. a-\p-jy-hn-`-h ti-jn-bp-sS sNe-hpw b-{´-hÂ-¡-c-W-¯n-\v th-ï-Xpw X-½n Xm-c-X-ayw sN-bv-X-ti-jw b-{´-hÂ-¡-c-W-¯n-\v A-\p-Iq-e-am-b hn-[-¯n-em-Wv kq-N-I-§Ä e-`n-¡p¶-sX-¦n \n-§-fp-sS ta-J-e-bn-se tem-tIm-¯-c sS-Iv-t\m-f-Pn X-s¶ ^m-Î-dn-bn H-cp-¡m³ {i-an¡p-I. Cu a-lm-am-cn-¡m-e-¯v I-cp-¯p-ä k-ss¹ sN-bv-\p-Å I-¼-\n-IfmWv h-fÀ-¨ km-[y-am-¡nbXv.

dn-kv-Ip-IÄ e-Lq-I-cn-¡m-\p-Å h-gn-IÄ dn-b F-tÌ-än h³-tXm-Xn \n-t£-]w \-S-¯n-b I-¨-h-S-¡m-cm-Wv tI-c-f-¯n I-gn-ª \m-ev hÀ-j-

TIPS FOR MANAGING BUSINESS

Hmtcm Np-h-Sp-h-bv-¸pw I-cp-X-temsS

Sow _nÂ-Unw-Kv sS-Iv-\n-¡v

jm-Pp tXm-a-kv

am-t\-Pnw-Kv U-b-d-Iv-äÀ, t]m-¸o-kv t_-_n sI-bÀ t{]m-U-Iv-äv-kv ss{]-h-äv en-an-ä-Uv

{]-Xo-£n-¡p-¶ sh-Ãp-hn-fn-IÄ, ap-s¶m-cp-¡-§Ä \-Ã-Xp t]m-se a-g s]-bv-Xm-epw A-Xv _n-kn-\-kn-\p h-en-b co-Xn-bn sh-Ãp-hn-fn-bm-Ipw F-¶-Xv aq-¶v hÀ-jw ap³-]v tI-c-f-¯n-se kw-cw-`-IÀ a-\-knem-¡nb-Xm-Wv. {]-h-N-\m-Xo-X-am-b sh-Ãp-hn-fn-IÄ C-\n-bpw D-ïm-Ipw F-¶v I-cp-Xn th-Ww ap-t¶m-«p-Å Hm-tcm Np-h-Sp-shbv¸pw. A-Xm-Wv C-¯-cw km-l-N-cy-§-sf t\-cn-Sm-\p-Å B-Zy ]-Sn. h-cp-¶ km-l-N-cy-§-sf a-\-knem-¡n A-Xn-\p th-ïp-¶ am-ä-§Ä F-fp-¸-

26

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

\-½p-sS {]-Øm\-¯n H-cp IpSpw-_m-´-co-£w kr-ãn-¡m-\m-hpsa-¦n A-Xm-Wv G-ä-hpw h-en-b Bkv-Xn. am-t\-Pv-saâv Xo-cp-am-\-§Ä Sow A-tX AÀ-°¯n s\-©n-teäp-¶-Xv, Xo-cp-am-\§Ä A-\m-bm-kw A-Xn-th-Kw \-S-¸m-¡p-¶-Xn-\pw k-lm-bn-¡pw.A-Xnth-K h-fÀ-¨ km-[y-am-¡m³ A-hÀ \-S-¯p-¶ ]-cn{i-a-§Ä-¡v ]-I-c-am-bn F-´m-Wv A-hÀ-¡v Iq-Sp-Xem-bn e-`n-¡p-I-sb-¶-Xpw hy-à-am-¡n-bn-cn-¡-Ww. A-Xm-b-Xv G ive and T ake F-¶ e-fn-X-am-b t]m-fn-kn-bm-W-Xv. So-aw-K-§Ä eo-U-sd ]n-Xr-k-am\-\m-bm-Wv Im-Wp-¶-Xv. A-Xp-sIm-ïv A-h-cp-sS lr-Z-bw Io-g-S-¡p-I F-¶-Xm-bn-cn-¡-Ww \n-§-fp-sS ap-{Zm-hm-Iyw.

{i-aw, ]Ww, Ø-ew F-¶n-h-b-sb-sb-Ãmw {]-tbm-P\-I-c-am-b co-Xn-bn-te-¡v am-än ]p-\xØm-]n-¡p-I. $ km-l-N-cyw B-h-iy-s¸-Sp-¶p-sï-¦n am-{Xw _n-kn-\-kv ssk-kv sN-dp-Xm-¡p-¶-Xn-s\ ]-än B-tem-Nn-¡mw. A-t¸mÄ em-`-I-c-am-b co-Xn-bn h-fÀ-¨-bp-ïm-¡m³ km-[n-¡pw. Iq-Sm-sX Im-tem-NnX-am-b am-ä-§Ä _n-kn-\-kv \-S-¯n-¸v co-Xn-bn-epw sIm-ïp-h-cn-I.

_n-kn-\-kn Rm-\n-t¸mÄ ap³-Xq-¡w \Â-Ip-¶-Xv H-cp kw-cw-`-I³ F-¶ \n-e-bn C-t¸m-g-s¯ kml-N-cy-¯n A-Xn-Po-h-\-¯n-\pw kp-Øn-c-X-bv¡pam-Wv Rm³ ap³-Xq-¡w \Â-Ip-¶-Xv. I-¼-\n-sb B-{i-bn-¡p-¶ c-ïm-bn-c-¯n-te-sd Po-h-\-¡mÀ-¡pw A-h-cp-sS Ip-Spw-_-§Ä-¡pw Xp-SÀ-¶pw \-à co-Xnbn ap-t¶m-«v t]m-Im-\m-I-Ww. Cu km-l-N-cyw H-cp kz-bw hn-i-I-e-\-¯n-\p-Å A-h-k-c-am-bm-Wv Rm³ Im-Wp-¶-Xv. A-Xym-h-iy-a-Ãm-¯ sN-e-hp-IÄ I-sï-¯n _n-kn-\-kn tIm-Ìv I-d-£³ \-S-¯pI-bpw sN-¿p-¶p. A-Xn-Po-h-\-am-Wv Hm-tcm Xo-cp-am\¯nsâbpw A-h-km-\ e-£yw.

_n-kn-\-kn \n-¶v BÀ-Ön-¨ em-`w ]p-\À-\nt£-]n-¨v hn-]peo-I-c-Ww \-S-¯pI-sb-¶-Xm-Wv an-I-¨ h-gn

Sow sI-«n-¸Sp-¡p-¶-sX§-s\

¯n kzo-I-cn-¡p-I F-¶-Xv c-ïm-a-s¯ ]-Sn.

dn-kv-Ip-IÄ e-Lq-I-cn-¡m³ kzo-I-cn-¡p-¶ aq-¶v Im-cy-§Ä $ h-cp-am-\w e-`n-¡m-¯ F-Ãm ]-²-Xn-I-fpw A-h-km\n-¸n-¡p-I. A-Xm-Wv B-Zy-am-bn sN-t¿-ï-Xv. $ A-\m-h-iy-am-bn hn-\n-tbm-Kn-¡p-¶ k-a-bw, ]-cn-

A-X-Xp ta-J-e-I-fn-se {]-KÛcm-Wv I-¼-\n-s¡m-¸ap-Å-Xv. Hm-tcm Po-h-\-¡m-c-\pw H-cp kw-cw-`-I-sâ a-\-kp-ïm-I-Ww F-¶ B-i-b-am-Wv Rm³ ap-t¶m-«p sh-bv-¡p-¶-Xv. Hm-tcm hn-`m-K-¯n-te-bpw Po-h-\-¡mcp-sS Iq-«p-¯-chm-Zn-¯¯n-em-bncn-¡-Ww A-X-Xv Un-¸mÀ-«v-saâp-IÄ -{]-h-N-\m-Xo-X]p-tcm-K-Xn ssI-ham-b sh-Ãp-hn-fn cn-t¡-ï-Xv. kz-X-IÄ C-\n-bpw {´-am-b co-Xn-bn kz-´-am-bn B-i D-ïm-Ipw F-¶v b-§Ä cq-]o I-cp-Xn th-Ww apI-cn-¡p-¶-Xn-\pw B-hn-jv-I-cn-¡pt¶m-«p-Å Hm-tcm ¶-Xn-\pw ]qÀ-W Np-h-Sp-shbv¸pw ]n-´p-W I-¼-\n \Â-Ip-¶p-ïv. an-I-¨ H-cp hÀ-¡v-IÄ-¨À D-ïm-¡p-I F-¶-Xm-Wv I-¼-\n-bp-sS H-cp e-£yw. hÀ-¡v {^w tlm-an-sâ Cu Im-e-L-«-¯n A-Xnsâ km-[y-X-IÄ a-\-kn-em-¡n B co-Xn-bn tPmen-IÄ {I-ao-I-cn-¡p-¶-Xn-s\ ]-än B-tem-N-\-bp-ïv, R-§-fp-sS ta-J-e-bn A-¯-c-¯n tPm-en amt\-Pv sN-¿p-¶-Xv A-{X F-fp-¸-a-sÃ-¦n Iq-Sn.



MANAGING BUSINESS

_n-kn-\-kp-I-sf \-bn-¡m³ C-Xm H-cp \-b-tc-J

_nkn\kn thWw NSpeX _nkn\knse ap³KW\m{Iaw

_n-kn-\-kn C-t¸mÄ F-§-s\ Xo-cp-am-\-sa-Sp-¡mw

Cu AØncamb kmlNcy¯n epw \ne\n¶v t]mIp¶ Hcp _nkn \kmWtÃm t{Kmkdn _nkn\kv. A¯csamcp kmlNcy¯n Hm¬sse³ kw_Ôamb _nkn \kv Imcy§Ä¡mWv ap³KW\. AtXmsSm¸w \nb{´W§Ä¡\p krXambn tÌmdpIÄ \S¯ns¡m ïpt]mIpIsb¶XpamWv asämcp {][m\Imcyw. skbvÂknse DbÀ¨ XmgvNIÄ¡\pkcn¨v kn Fkv A\nÂIpamÀ tÌm¡v {IaoIcn¡pIsb¶XmWv sshkv {]knUâv, asämcp shÃphnfn. AXXv dneb³kv dosäbv kabs¯ \nb{´W§Ä¡v A\pkrXambn D]t`màmhn\v kpc£nXXzw Dd¸v hcp¯p¶ coXnbn ssZ\wZn\ {]hÀ¯\§Ä \S¯ns¡mïpt]mIpIsb¶Xn\v Xs¶bmWv ap³KW\.

F-Ãmw A-\p-Iq-e-am-b km-l-N-cy-§-fn t]m-epw Xo-cp-am-\-sa-Sp-¡Â sh-Ãp-hn-fn-bpÅ Im-cyw X-s¶-bm-Wv. F-¶m km-lN-cy-§Ä A-Øn-c-hpw Xo-cp-am-\w D-S-\-Sn th-ïn h-cn-I-bpw, \-ap-¡v e-`n-¡p-¶ hn-h-c-§Ä A-{X Ir-Xy-X-bn-Ãm-¯-Xp-am-Ipt¼mÄ, AÂ-¸-sam-¶v B-g-¯n Nn-´n-¨v Cu tNm-Zy-§Ä-¡v D-¯-cw I-sï-¯p¶-Xv D-Nn-X-am-bn-cn-¡pw. $ Cu km-l-N-cy-¯n _n-kn-\-kn-\v kp-{]-[m-\-am-b-sX´v? a-t\m-Pv Fw ]n $ H-cp _n-kn-\-kv A-sÃ-¦n t{]m-k-kv ssh-kv {]-kn-Uâv F-¶ \n-e-bn C-t¸mÄ \-ap-¡v hn-«p-t]mlm-hÂ-kv C-´y en-an-ä-Uv bn-cn-¡p-¶-Xv F-´m-Wv? $ F-´m-Wv _nkn-\-kns\ C-t¸mÄ kzm-[o-\n-¡p-¶- LSI§Ä? C-Xn-s\m-¸w _n-kn-\-kv Xo-cp-am-\-§-sf-Sp-¡pw ap-¼p-Å NÀ-¨-I-fn Iq-SpX t]-sc ]-¦m-fn-I-fm-¡-Ww. Ip-Spw-_mw-K-§Ä, Sow, A-X-Xv cw-K-s¯ hn-Z-Kv-[À F-¶n-h-tcm-sS-Ãmw \nÀ-Wm-b-I Xo-cp-am-\-sa-Sp-¡pw ap-¼v XoÀ-¨-bm-bpw kw-km-cn¨n-cn-¡-Ww. CXv hy-Xy-kv-X ho-£-W-tIm-Wn \n-¶p-Å Im-cy-§Ä A-dn-bm³ k-lm-bn-¡pw. Xo-cp-am-\-sa-Sp-¡p-¶ {]-{In-b-bn F-Ãm-h-cpw ]-¦m-fn-I-fm-Ip-t¼mÄ A-Xv \-S-¸m-¡-s¸-Sp-¶ L-«w h-cp-t¼mÄ Im-cy-§-sf Ip-dn-¨v Ir-Xy-am-b Nn-{Xw FÃm-hÀ-¡p-ap-ïm-Ipw. A-Xn-th-Kw Im-cy-§Ä am-dn-a-dn-bp-t¼mÄ \n-§Ä sXm-«p-ap-¼v F-Sp-¯ Xo-cp-am-\-§-fn \n-¶v ]n³-hm-t§-ïn h-t¶-¡pw. sIm-Sp-¦m-äv B-ªp-ho-ip-t¼mÄ a-c-¨n-Ã-IÄ h-g-¡-t¯m-sS h-f-ªp-sIm-Sp-¡p-¶-Xv I-ïn-«n-tÃ? F-¶n-cp-¶m-epw B a-c-¯n-\v i-à-am-b th-cp-]-S-ew A-\n-hm-cyam-Wv. F-¦n am-{X-ta I-S-]p-g-In ho-gm-sX ]n-Sn-¨p-\nÂ-¡m-\m-hq. A-Xp-t]m-se-bm-I-Ww kw-cw-`-I-cpw.

shÃphnfnIsf t\cnSmw \oïp\n¡p¶ tcmK hym]\hpw AXnse Gä¡pd¨nepIfpw AXneqsS \S¸n hcp¶ {]hÀ¯\ \nb{´W§fpamWv {] [m\ shÃphnfn. AtXmsSm¸w Xs¶ \½psS AwK§Ä¡v tcmKhym]\w DïmIm\pÅ km[yXbmWv cïmas¯ shÃphnfn. {]hÀ¯\ \nb{´W§Ä¡\pkcn¨v \½psS {]hÀ¯\§fpw {IaoIcn¡m\pÅ NSpeX \½Ä BÀÖn¡Ww. DZmlcW¯n\v sdtÌmdâpIfpw sNdp InS `£yhkvXp D¸mZIcpsaÃmw Xs¶ hmSv-km¸v / t^m¬ HmÀUdpIÄ kzoIcn¡m\pw AXv hnXcWw sN¿m\papÅ kwhn[m\§Ä kzoIcn¨n«pïv. 'tlmw sUenhdn' kÀÆ km[mcWambn«pïv. AXpt]mse Xs¶ KqKvÄ t], t]]m t]mepÅ Hm¬sse³ t]bv-saâv kwhn[m\§fpw. \nb{´W§Ä¡pw kmlNcy§Ä¡pw A\pkcn¨v \½psS _nkn\kns\ C¯c¯n amänsbSp¡phm³ IgnbWw. PntbmamÀ«v Bcw`n¨Xnt\msSm¸w Xs¶ AXv F¯nt¨cm¯ DÄ\mS³ {Kma§fn \n¶pw hmSv-km¸v/ t^m¬ hgnbpÅ tlmw sUenhdn t{]mÕmln¸n¡p¶pïv. cïm aXv \½psS Ìm^ns\ kpc£nXam¡pI F¶XmWv. R§Ä FÃm Ìm^v AwK§Ä¡pw Hcp tUmkv hmIv-kn³ \ÂIn Ignªp.

TIPS FOR MANAGING BUSINESS

{]hÀ¯\ \nb{´W§Ä ¡\pkcn¨v {]hÀ¯\§fpw {IaoIcn¡m \pÅ NSpeX BÀÖn¡Ww

dnkv-IpIÄ eLqIcn¡m³ _nkn\kn Hm¬sse³ skbvÂkv kwhn[m\w hym]Iam¡pI. FÃm tÌmdpIfnepw AXv F¯n¡pI. s]s«¶v amdnhcp¶ kmlNcy§Ä¡\pkcn¨v Xocpam\ saSp¡m\pw tÌm¡v {IaoIcn¡m \pw sNehpIÄ AX\pkcn¨v \n b{´n¡m\papÅ NSpeX Soan Dïm¡nsbSp¡pI. hmIv-knt\j³ 100 iXam\w F¯n¡p¶XneqsS Ìm^pw IpSpw_mwK§fpw kpc£nXcmsW¶v Dd¸phcp¯pI.

Sow _nÂUnwKv sSIv-\n¡v R§fpsS Ìm^v AwK§fpw AhcpsS IpSpw_mwK§fpw tNÀ¶ hensbmcp IpSpw_amWv R§fptSXv. Ahsc kwc£n¡pI F¶Xmbncp¶p BZy]Sn. FÃmhÀ¡pw kuP\y hmIv-knt\j³ ]²Xn \S¸m¡n. thX\hpw B\pIqey§fpw Hcp L«¯nepw apS§msX Xs¶ apt¶m«v t]mIm\pw Ignªp. CsXÃmw Xs¶ R§fpsS Soansâ sI«pd¸v hÀ[n¸n¨p. aoänwKpIÄ am{Xaà Sow Iq«mbvabpsS Iem]cn]mSnIÄ hsc hoUntbm tImfpIfneqsS \S¯n. Gähpw {]m[m\ambXv Hmtcm Un¸mÀ«v-saâv Xeh·mcpw AhchcpsS Sow AwK§fpambn \nc´cambn Hm¬sse³ hgn CS] gInbncp¶p F¶XmWv. Cu \S]SnIsfÃmw Soansâ am\knI B tcmKyw \ne\nÀ¯p¶Xn\pw DÕml`cnXamb Hcp Soans\ \ne \nÀ¯p¶Xn\pw klmbn¨p.

28

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

sh-Ãp-hn-fn-I-sf A-Xn-Po-hn-¡mw \-sÃm-cp kw-cw-`-I³ F-t¸m-gpw sh-Ãp-hn-fn-IÄ {]-Xo-£n-¨n-cn-¡Ww. A-Xn-\m-bn k-Ö-\m-bn-cn-¡p-I-bpw th-Ww. asäm-cp kp-{][m-\am-b Imcyw Cu km-l-N-cy-¯n _n-kn-\-knsâ FÃm h-i-§fpw hn-iIe-\ hn-t[-b-am-¡Ww. C-Xn G-ä-hpw {]-[m-\w Iym-jv ^v-tfm-bm-Wv. Bhiy sN-e-hpw A\mhiy sN-e-hp-ap-ïv. C-Xv c-ïpw kw-cw-`-IÀ A-dn-ªn-cn-¡-Ww. C-§-s\ ]-d-bp-t¼mÄ G-Xv sN-e-hm-Wv Bhiyw, G-Xm-Wv A\m-hiyw F-¶p tXm-¶mw. Nn-e D-Zm-l-c-W-§-fn-eq-sS A-¡m-cyw Rm³ ]-d-bmw. {_m³-Uv _nÂUnw-Kn-\pw ss\-]p-Wy hn-I-k-\-¯n\pw km-t¦Xn-I an-I-hn\pw th-ïn-bpÅXpw Bhiy sN-e-hmbn ]-cn-K-Wn-¡-s¸-Sm-hp-¶-XmWv. Im-cy-§Ä km-[m-c-W \n-ebn-em-Ip-t¼mÄ C-¯-cw sN-e-hp-IÄ \-S-¯n-b-Xp-sIm-ïv sa-¨w In-«pw. F¶m B-Uw-_-c ]qÀ-W-am-b Hm-^o-kv, Hgn-hm-¡m-hp¶ _n-kn-\k - v bm-{X-IÄ (ho-Un-tbm tIm-fn-eq-sS C-t¸mÄ Im-cy-§Ä \-S¯ - mw) Xp-S§ - n-bh - s - b-Ãmw A\mhiy sN-eh - n-\pÅ D-Zm-l-c-W-§-fm-Wv.

\-sÃm-cp kw-cw`-I³ F-t¸m-gpw sh-Ãp-hn-fn-IÄ {]-Xo-£n-¨n-cn-¡Ww. A-Xn-\m-bn k-Ö-\m-bn-cn-¡pI-bpw th-Ww

dn-kv-Iv Ip-d-bv-¡m-\p-Å h-gn-IÄ 1.

\n-§-fp-sS tIm-Ìv kv-{S-Iv-NÀ ]p-\x-{I-ao-I-cn¡p-I, DÂ-¸m-Z-\-£-a-X Iq-«p-I. 2. Un-Pn-ä {Sm³-kv-t^mÀ-ta-j³ km-[y-am-¡p-I. 3. ]p-Xn-b h-cp-am-\-amÀ-K-§Ä tX-Sp-I. C-Xv Hcp-]-t£ ]p-Xn-b D-]-t`m-àm-¡fnÂ-\n-¶mImw, ]p-Xn-b DÂ-¸-¶ Un-hn-j-\nÂ-\n-¶m-Imw. 4. \n-§-fp-sS So-an-s\ ]p-Xn-b tem-I-{I-a¯n-\v A-\p-kr-X-am-b hn-[w k-Ö-cm-¡p-I. sk-bvÂ-kv t^m-gv-kn-\v Hm¬-sse-\n-eq-sS Uo-ep-IÄ t¢m-kv sN-¿m-\p-Å ]-cn-io-e-\w \Â-Ip-I.

an-I-¨ So-an-s\ F-§-s\ sI-«n-¸-Sp-¡mw hÀ-¡v IÄ-¨À I-gn-ª H-cp hÀ-j-¯n-\n-sS G-sd am-dn. hy-àn-IÄ-¡n-S-bn-ep-Å _-Ô-hpw B-i-b-hn-\n-a-b-hpw shÀ-Nz-em-bn. ap³-s]-¶-t¯-¡mÄ Iq-Sp-X kz-X{´-cm-bn Hm-tcm-cp-¯-cpw tPm-en sN-¿m-\pw Xp-S-§n. B-ßmÀ-¸-W-t¯m-sS tPm-en sN-¿p-¶ Poh-\-¡m-cpÅ {]Øm-\§Ä C-¡m-e-¯v Iq-Sp-X I-cp-¯mÀ-Ön-¨p. Hm-tcm Po-h-\-¡m-c-\pw H-cp kw-cw-`-I-s\ t]m-se {]-hÀ-¯n-¡p-I-bpw H-cp kw-cw-`I³ A-Xn-\p-Å A-´-co-£w D-ïm-¡p-I-bpw sN-¿p-t¼m-gm-Wv {]-Øm-\w ]pXnb km-l-N-cy-§-fn-epw hn-P-b-I-c-am-Ip-¶-Xv.



MANAGING BUSINESS

C-t¸mÄ h-f-cm³ -Cu h-gn ]-co-£n-¡mw tIm-hn-Uv hym-]-\-hpw tem-¡v-Uu-Wp-sa-Ãmw _n-kn\-kp-I-sf km-c-am-bn _m-[n-¨n-«p-ïv. F-¶m sh-Ãphn-fn-IÄ \n-d-ª Cu km-l-N-cy-¯n H-fn-t¨m-«-a-à ]-cn-lm-cw. F-´p-{]-Xn-k-Ôn h-¶m-epw Po-hn-Xw apt¶m-«v t]m-b-tà a-Xn-bm-Iq. A-Xp-t]m-se X-s¶-bm -I-Ww kw-cw-`-I-\v _n-kn-\-kn-t\m-Sp-Å a-t\m-`m-hhpw. F-´p-X-s¶-bm-bm-epw _n-kn-\-kn-s\ ap-t¶m-«v sIm-ïp-t]m-hp-I X-s¶ th-Ww. A-Xn-\m-bn sN-e-hpIÄ Ip-d-bv-¡m-hp-¶-sX-Ãmw Ip-d-bv-¡-Ww. _n-kn\-kv h-fÀ-¨-bv-¡v th-ï ]p-Xn-b amÀ-K-§Ä tX-SWw. R-§-sf t]m-ep-Å _n-kn-\-kp-I-sf kw-_Ôn-¨n-S-t¯m-fw Hm¬-sse³ _n-kn-\-kv ssi-en-bpw ]-co-£n-¡mw. C-t¸mÄ D-]-t`m-àm-¡-fp-sS {I-bti-jn Ip-d-hm-Wv. F-¶m A-hÀ-¡v sN-e-hn-Sm³ ]m-I-¯n ]-Ww ssI-¿n h-cp-t¼mÄ Kr-tlm-]-Ic-W cw-K-¯pw D-WÀ-hp-ïm-Ipw. P-\-§-fp-sS Po-hnXm-h-iy-§-fp-sS ap³-\n-c-bn X-s¶ Kr-tlm-]-I-c-W §-fpw D-Å-Xv Cu ta-J-e-bv-¡v {]-Xo-£ ]-I-cp-¶ Im-cy-am-Wv.

sh-Ãp-hn-fn-I-fpw A-Xn-s\ a-dn-I-S-¡p-¶ co-Xn-bpw am-k-§Ä \o-fp-¶ tem-¡v-Uu¬ Im-e-¯v sh-dpw Zn-h-k-§Ä am-{X-am-Wv Kr-tlm-]-I-c-W tjm-dq-apIÄ-¡v Xp-d-¶v {]-hÀ-¯n-¡m³ A-\p-a-Xn e-`n-¨-Xv. tjm-dq-ap-IÄ \n-b-{´-Whn-t[-b-am-sb-¦n-epw Xp-d -¡m³ km-[n-¨m am-{X-ta _n-kn-\-kn-s\ N-en-¸n-¨psIm-ïp-t]m-Im³ km-[n-¡q. C-\n tIm-hn-Uv X-cw-K§Ä h-¶m-ep-ïm-tb-¡m-hp-¶ tem-¡v-Uu-Wp-I

j-¯n-\n-sS B-td-gv ]p-Xn-b tjm-dq-ap-IÄ Xp-d-¶p. C-t¸mÄ ]n-«m-¸n-Ån G-P³-ko-kn-\v 50 tjm-dqap-I-fp-ïv. s\-K-äo-hv hmÀ-¯-IÄ-¡n-S-bn H-cp t]m -kn-äo-hv "]-©v' sIm-Sp-¡m³ _n-kn-\-kn-se Cu ssi-en D-]-I-cn-¡pw. \-½Ä C-¡m-e-¯pw km-l-N-cy -§Ä ap-X-se-Sp-¯v h-f-cm³ t\m-¡n-bm So-an-sâ B-ß-hn-izm-kw Iq-Spw. A-hÀ Iq-Sp-X DuÀ-Ö-kze-cm-bn ap-¶n \nÂ-¡pw.

dn-kv-Iv ssI-Im-cyw sN-¿p-¶-Xv ]o-äÀ t]mÄ ]n-«m-¸n-Ån am-t\-Pnw-Kv U-b-d-Iv-äÀ, ]n-«m-¸n-Ån G-P³-ko-kv

-fm-Wv C-t¸mÄ R-§-fp-sS G-ä-hpw h-en-b sh-Ãphn-fn. h-fÀ-¨-sb am-{Xw tI-{µo-I-cn-¡p-¶ _n-kn-\-kpIÄ C-t¸mÄ B-kq-{X-Ww sN-¿p-¶-Xv hn-Uv-Vn¯-am-Ipw. Cu Im-e-s¯ c-ïv hn-[-¯n A-Xn-Pohn-¡mw. sN-e-hp-IÄ ]-c-am-h-[n Np-cp-¡n, aq-e-[-\ \n-t£-]-sa-Ãmw H-gn-hm-¡n, Cu {]-Xn-k-Ôn-bp-sS Np-gn-bn Xm-gv-¶p-t]m-Im-sX ]n-Sn-¨p-\n-¶ ti-jw km-l-N-cyw A-\p-Iq-e-am-Ip-t¼mÄ ]qÀ-Æm-[n-Iw i-àn-tbm-sS cw-K-¯n-d-§mw. a-säm-cp h-gn C-t¸m-gpïm-bn-cn-¡p-¶ A-\p-Iq-e km-l-N-cy-§Ä ap-X-seSp-¯v {i-²m-]qÀ-Æw h-f-cp-I F-¶-Xm-Wv. R-§Ä Cu c-ïm-a-s¯ amÀ-K-am-Wv kzo-I-cn-¨n-cn-¡p-¶-Xv. C-t¸mÄ ]p-Xn-b tjm-dq-an-\p-Å kv-t]-kv H-s¡ Npcp-§n-b sN-e-hn e-`n-¡m-\p-Å km-l-N-cy-ap-ïv. C-¯-cw L-S-I-§Ä ap-X-se-Sp-¯v I-gn-ª c-ïp-hÀ-

TIPS FOR MANAGING BUSINESS

shÀ-Nz tjm-¸nw-Kn-eq-sS D-]-t`m-àm-hn-s\ Iq-sS \nÀ-¯p-¶p _n-kn-\-kn-se ap³-K-W-\m-{I-aw tIm-hn-Un-\v ap-¼v ¹m³ sN-bv-X Im-cy-§-sfm-¶pw {]m-hÀ-¯n-I-am-¡m³ I-gn-bn-à F-¶-Xm-Wv Øn-Xn. F-¦n-epw tem-¡vUu¬ Im-e-¯v \nÀ-¯n-sh-¨ t{]m -P-Iv-äp-I-fp-am-bn ap-t¶m-«v t]m-hp-I-bm-Wv C-t¸mÄ. A-Xv ]qÀ-¯o-I-cn-¡p-I-bm-Wv C-t¸m-g-s¯ ap³K-W-\. G-ä-hpw ]p-Xp-Xm-bn tem-©v sN-bv-X DÂ-¸¶-§-fpw G-ä-hpw Iq-Sp-X B-fp-IÄ B-h-iy-s¸Sp-¶ DÂ-¸-¶-§-fpw D-]-t`m-àm-¡-fn-se-¯n-¡m-\pw {i-an-¡p-¶p.

sh-Ãp-hn-fn-I-sf t\-cn-Smw {]-hr-¯n Zn-h-k-§-fn-ep-ïm-bn-cn-¡p-¶ Ip-d-hm-Wv C-t¸mÄ t\-cn-Sp-¶ G-ä-hpw h-en-b sh-Ãp-hn-fn. AXp-t]m-se {]-hÀ-¯-\ k-a-b-¯n \n-b-{´-W-§Ä h-cp-¯n-b-Xpw h-en-b {]-Xn-k-Ôn kr-ãn-¡p-¶p. I-sï-bv³-saâv tkm-Wn-ep-Å H-cp tjm-dq-apw {]-hÀ¯n-¡m³ A-\p-a-Xn e-`n-¡p-¶n-Ã. C-Xv h-cp-am-\-s¯ Im-cy-am-bn _m-[n-¡p-¶p. Nn-e {_m³-Up-I-fp-sS DÂ-¸-¶-§Ä e-`n-¡m-\p-Å _p-²n-ap-«p-ap-ïv. A-\pa-Xn-bp-Å k-a-b-§-fn ]-c-am-h-[n {]-hÀ-¯n-¨pw a-äp an-I-¨ DÂ-¸-¶-§Ä D-]-t`m-àm-¡-fn-se-¯n-¨pw {]-Xn-k-Ôn X-c-Ww sN-¿m-\p-Å {i-a-¯n-em-Wv.

30

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

_n-kn-\-kv dn-kv-Iv H-gn-hm-¡m³ H-cp h-gn-tb-bp-Åq, _n-kn-\-kn \n-¶v am-dn \nÂ-¡p-I. F-¶m kw-cw`-IÀ-¡v A-Xv km-[n-¡n-Ã-tÃm. A-Xp-sIm-ïv dn-kvsI-Sp-¡p-I. AXn-s\ A-Xn-Po-hn¡p-I. F-s´-Ãmw -h-fÀ-¨-sb {]-Xn-k-Ôn-bp-ïmbm-epw ]-X-dm-sX am-{Xw tI-{µo-I\n-¶v A-Xn-s\ cn-¡p-¶ _n-kn-\A-Xn-Po-hn-¨v ap-t¶kp-IÄ C-t¸mÄ dp-sa-¶ i-à-am-b k-tµ-iw So-an-\pw B-kq-{X-Ww sN\-ap-s¡m-¸w \n ¿p-¶-Xv hn-Uv-Vn-¡p-¶ k-s¹tb-gv-kv Xp-S-§n-b¯-amWv h-cn-te-¡pw F-¯n¡p-I.

Sow sI-«n-¸-Sp-¡m³ tem-¡v-Uu-Wp-I-sf Xp-SÀ-¶v tjm-dq-ap-IÄ A-S-ªpIn-S-¶p-sh-¦n-epw So-an-\v th-X-\w ap-S-¡-an-Ãm-sX \Â-In. tcm-K-_m-[-bp-ïm-b-hÀ-¡v A-[n-I k-lm-bhpw \Â-In. Po-h-\-¡m-cm-Wv G-Xv _n-kn-\-kn-sâ bpw \-s«-Ãv. {]-Xn-k-Ôn L-«-§-fn A-hÀ-s¡m-¸w \mw \n-¶m _n-kn-\-kv sh-Ãp-hn-fn-I-sf A-Xn-Pohn-¨v ap-t¶-dm³ A-hÀ \-ap-s¡m-¸w kÀ-hm-ß-\m Iq-sS \nÂ-¡pw.

shÀ-Nz tjm-¸nw-Kn-\v D-]-t`m-àm-¡Ä-¡v A-hk-c-sam-cp-¡p-¶-Xn-eq-sS h-en-b ap-t¶-äw D-ïm-¡m\m-Ip-¶p-ïv. tIm-hn-Uv km-l-N-cy-¯n t\-cn-«v tjm-dq-ap-I-fn-se-¯n DÂ-¸-¶-§Ä hm-§m³ km-[n¡m-¯ D-]-t`m-àm-hn-\v A-tX ^o-en Hm¬-sse\m-bn DÂ-¸-¶-§Ä sX-c-sª-Sp-¡m-\p-Å A-hk-cw shÀ-Nz tjm-¸nw-Kv \Â-Ip-¶p. ssa-Pn-bn B-dp-am-kw ap-¼m-Wv shÀ-Nz tjm-¸nw-Kv Xp-S-§nb-Xv. D-]-t`m-àm-hn-\v ]p-Xn-b A-\p-`-hw k-½m -\n-¨v kz-bw A-]v-t{K-Uv sN-¿m-\p-Å {i-a-am-Wv ssa-Pn-bp-tS-Xv. F-Ãm Zn-h-k-hpw _n-kn-\-kv A-]v -tU-äv sN-¿p-I F-¶-Xm-Wv dn-kv-Iv t\-cn-Sm³ sN-¿p-¶ a-säm-cp Im-cyw.

Sow sI-«n-¸-Sp-¡m³

jm-Pn F sI

sN-bÀ-am³ & am-t\-Pnw-Kv U-b-d-Iv-äÀ, ssa Pn

dn-kv-Iv Ip-d-bv-¡m-\p-Å h-gn-IÄ C-¶-s¯ \n-e-bn G-Xv dn-kv-Ipw A-`n-ap-Jo-I-cn¡m³ kz-bw k-Ö-am-bn-cn-¡-Ww. km-l-N-cy-§Ä¡-\p-k-cn-¨v ]p-Xn-b hnÂ-¸-\ X-{´-§Ä I-sï-¯nbm am-{X-ta ap-t¶m-«v t]m-Im-\m-Iq. Hm¬-sse³ _n-kn-\-kn Iq-Sp-X {i-² sN-ep-¯p-I-bm-Wv ssa-Pn sN-¿p-¶-Xv. sU-en-h-dn kv-]o-Uv hÀ-[n-¸n¡p-¶-Xn-eq-sS h-en-b kzo-Im-cy-X D-ïm-bn-«p-ïv.

hÀ-¡v IÄN-dn H-cp-]m-Sv am-ä-§Ä D-ïm-km-l-N-cy-§Äbn-«p-ïv. Hm-tcm¡-\p-k-cn-¨v cp-¯-cp-sS-bpw I-gn-hp-IÄ ]p-Xn-b hnÂa-\-knem-¡n A¸-\ X-{´-§Ä h-sc ]-c-am-h-[n ]n-´p-W-bv-¡p-II-sï-¯n-bm bpw A-Xn-eq-sS am-{X-ta ap-t¶m-«v h-f-cp-I-bpw t]m-Im-\m-Iq sN-¿p-I F-¶Xm-Wv ssa-Pnbp-sS co-Xn. G-Xv Po-h-\-¡m-c-\pw A-h-cp-sS B-i-b-§Ä A-h-X-cn-¸n-¡m-\p-Å kzm-X{´yw ssa-Pn \Â-Ip-¶p-ïv. One Team, One Dream F-¶ B-i-b-s¯ ap³-\nÀ-¯n-bm-Wv {]-hÀ-¯n-¨p h-cp-¶-Xv. Hm-tcm-cp-¯-sc-bpw A-h-cp-sS G-ä-hpw an-I-¨ {]-I-S-\w ]p-d-s¯-Sp-¡m-\p-Å A-h-k-cw I-¼-\n \Â-Ip-¶p.


Get

Free Daily dose of Business News & Advice From

!

dhanamonline.com facebook.com/ dhanammagazine

youtube.com/ dhanammagazine

linkedin.com/ showcase/ dhanammagazine

twitter.com/ mag_dhanam

instagram.com/ dhanammagazine

/dhanamonline

1.5

Millio

n page View per m s onth

Daily topics covered include: New business opportunities Profitable investments including investing in shares Profitable saving schemes Inspiring articles and success stories Expert advice from industry leaders Tips for new entrepreneurs Industry, trade and real estate updates

www.dhanamonline.com Inspiring Business Success

dhanamonline.com


EMERGING YOUNG BUSINESS LEADERS

DbÀ¶phcp¶

bph _nkn\kv

kmcYnIÄ

_n

-kn-\-kn C-t¸mÄ "bp-h-P-t\m-Õ-h' am-Wv. F-¡m-e-¯pw, _n-kn-\-kn am-{X-a-à a-sä-Ãm cw-K-¯pw, bp-h-X-e-ap-d D-Zn-¨ph-¶n-cp-¶p. F-¶m C-t¸mÄ A-Xn-s\m-cp k-hnti-j-X-bp-ïv. Im-e-§-fm-bn \n-e-\nÂ-¡p-¶ _nkn-\-kp-I-sf, ]p-Xn-b Im-e-L-«-¯n Iq-Sp-X N-Sp-e-X-tbm-sS \-bn-¡m³ ap³-s]-¶-t¯-¡mÄ DuÀ-Ö-kz-e-X-tbm-sS bp-h-Xzw ap-t¶m-«v h-¶n-cn¡p-¶p. A-tXm-sSm-¸w sh-Ãp-hn-fn-IÄ-¡n-S-bn-se ]p-Xn-b A-h-k-c-§Ä I-sï-¯n Iq-Sp-X \yq sP³ kw-cw-`-I-cpw D-bÀ-¶p-h-cp-¶p-ïv. ]-c-¼-cm-K-X _n-kn-\-kv co-Xn-I-sf h-I-ªp-amäp¶ ]p-Xn-b Im-gv-N-¸m-Sp-I-fm-Wv C-h-cp-tS-Xv. C-Xn\n-S-bn hn-P-b-§Ä-s¡m-¸w ]-cm-P-b-§-sf-bpw A-hÀ-¡v ap-Jm-ap-Jw Im-tW-ïn-h-cp-¶p-ïv. hn-]Wn-bpw D-]-t`m-àm-hn-sâ XmÂ-¸-cy-§-fpw km-t¦Xn-I hn-Zy-I-fpw A-Xn-th-Kw am-dp-¶ Im-e-¯v, A-h-cp-sS A-Xn-Po-h-\ X-{´-sa-´m-Wv? hn-P-b,

Digital Marketing and Marketing Automation.

]-cm-P-b-§Ä A-h-sc ]Tn-¸n-¡p-¶-sX-s´-Ãmw? Cu tNm-Zy-§Ä-¡v C-t¸mÄ {]-k-àn-tb-sd-bm-Wv. Im-c-Ww C-h-sc D-äp t\m-¡p-¶, C-h-cn \n-¶v {]-tNm-Z-\w tX-Sp-¶ a-ä-t\-Iw \-h-kw-cw-`-I-cp-ïv. [-\w Hm-W-\m-fn bp-h _n-kn-\-kv km-c-Yn-I-fnte-¡v C-d-§ns¨-¶-Xpw A-Xp-sIm-ïv Iq-Sn-bm-Wv.

Cu-sbm-cp e-¡-¯n H-Xp-§p¶n-à bp-h _n-kn-

\-kv km-c-Yn-I-fp-sS A-\p-`-h Nn-{X-§Ä. kw-Øm\-s¯ bp-h _n-kn-\-kv km-c-Yn-I-fp-sS hn-P-b I-Y-IÄ hn-h-cn-¡p-¶ T o p & E m e r g i n g Y o u n g B u s i n e s s L e a d e r s o f K e r a l a F-¶ Cw-¥o-jn-ep-Å ]p-kv-X-Iw [-\w D-S³ {]-kn-²o-I-cn-¡pw. C-Xn DÄ-s¡m-Ån-¨n-cn-¡p-¶ bp-h _n-kn-\-kv km-c-YnIÄ-¡v ]p-d-sa hy-Xy-kv-X ta-J-e-I-fn-se \n-c-h-[n t]À Iq-Sn ]p-kv-X-I-¯n-ep-ïm-Ipw. tIm-hn-Uv \n-b{´-W-§Ä aq-ew ]-e-sc-bpw t\-cn _-Ô-s¸-Sm\m-Im-¯-Xn-\m Cu e-¡-¯n G-h-tc-bpw DÄs¸Sp-¯m³ km-[n-¨n-«n--Ã.

Sm¦pw ss]¸pw Xncªv \m-Spap-gp-h³ A-ebï.- ! 100% VIRGIN WATER TANKS | 100% LEAD FREE PIPES

T

We enable you to l l lB l l

“A result-oriented Performance Marketing approach that delivers.” S

32

S

HmK-Ìv 15 & 31, 2021

For discussions,: Please call

+91 9930353996 / 9567441818

S

[\w hyh-kmb hmWnPy ssZzhm-cnI

www.lamitgroup.com

+91 7593 00 75 00


Pm{K-X hn-P-b-¯n-\v \nÀ-WmbIw \-kv-\o³ P-lmw-KnÀ

F-Iv-kn-Iyq-«n-hv U-b-d-Iv-äÀ (s\-kv-äv {Kq-¸v), No-^v F-Iv-kn-Iyq-«n-hv Hm-^okÀ (s\-Ìv Un-Pn-äÂ), s\-Ìv Un-Pn-ä ss{]-h-äv en-an-ä-Uv

s\-kv-äv UnPn-ä $ F-bÀ-sse³-kv, _m-¦pIÄ, [-\-Im-cy-Øm]-\-§Ä, \nÀ-am-W I-¼-\n-IÄ Xp-S-§n sshhn-[y-amÀ-¶ kw-cw-`-I taJ-e-I-Ä-¡v B-h-iy-am-b tkm-^v-äv-sh-b-dp-IÄ \nÀ-an-¨p \Â-Ip-¶p $ C-´y-bv-¡v ]p-d-sa bpF-kv-F, bq-tdm-¸v, an-Uv Cu-Ìv, P-¸m³, ku-¯v Cu-Ìv G-jy, Hm-kv-t{S-en-b F-¶n-h-S§-fn-epw km-¶n-[yw

t\-«w: 2009  _n-Sp-_n tam-U-enÂ-\n-¶v _nSp-kn-bn-te-¡v _nkn\kv tam-U am-äm³ Xocp-am-\n-¨-t¸mÄ I-Sp-¯ a-Õ-c-hpw hn-]-Wn-sb Ip-dn-¨p-Å Ip-d-ª A-dn-hpw {]-Xn-_-Ô-§-fmbn-cp-s¶-¦n-epw hn-P-b-I-c-am-bn ]qÀ-¯n-bm -¡m³ I-gn-ªp. Zn tkm-^v-äv sh-bÀ F³-Pn\o-b-dnw-Kv C³-Ìn-äyq-«nsâ a-Nyq-cn-än se-h 5 Aw-Ko-Im-cw t\Sn. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: 2017  Hcp {]-ap-J H-C-Fw A-h-cp-sS ]-«n-I-bn \n-¶v R-§-sf H-gn-hm-¡n. s\-Ìn-sâ km-t¦-Xn-I ssh-Z-Kv-[y-t¯m-Sp-Å sh-Ãp-hn-fn-bm-bm-Wv A-Xv tXm-¶n-b-Xv. F-¶m ss{I-kn-kv am-t\-Pv-saâv C-\n-tjy-äo-hn-s\ Xp-SÀ-¶v R-§-fp-sS ]p-Xn-b t]mÀ-«v-t^m-fn-tbm-bn A-hÀ B-Ir-ã-cm-hp-Ibpw ¢-bvân-s\ Xn-cn-¨p]n-Sn-¡p-I-bpw sN-bv-Xp. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: Ah[n Zn-h-k-§-fn t]mepw _n-kn\-kv Imcy-¯n AXo-h {i-²-]p-eÀ-¯Ww. sN-dn-sbmcp A-{i-² t]m-epw h-en-b {]-iv-\w kr-ãn-¡pw. Ir-Xy k-a-b-¯p-Å \-S-]-Sn-I-Ä h-en-b \-ãw H-gn-hm-¡pw. B-kq-{X-W-w sN-¿p-¶-Xn ho-gv-Nh-cp-¯n-bm ]-cm-P-b-s¸-Spw. H-fnw-]n-Iv-kn-se Pnw-\m-Ìp-I-sf t]m-se N-Sp-e-am-bn-cn-¡m³ ]Tn¡-Ww. hn-\-bm-\zn-X-bm-bn-cn-¡p-I. F-{X A-\p -`-h k-¼-¯v D-sï-¦n-epw ]Tn-¡m³ ]p-Xp-Xm-bn F-t¸m-gpw D-ïm-Ipw.

So-an-sâ hnPbw am-Xyp ap-¯q-äv

am-t\-Pnw-Kv U-b-d-Iv-äÀ

-ap-¯q-äv an-\n ^n-\m³-kntb-g- kv v- en-an-ä-Uv $ km-[m-c-W-¡mÀ-¡v ssI¯m-§m-bn ]-Xn-äm-ïpI-fm-bn \n-e-\nÂ-¡p-¶ kzÀ-W¸-W-b hm-bv-]m -cw-K-s¯ F³-_n-F-^v-kn. C-t¸mÄ cm-Py-¯v 800 te-sd im-J-IÄ $ km-[m-c-W-¡mÀ-¡v ]-Ww B-h-iy-am-b k-a-b-¯v A-Xn-th-Kw e-`y-am-¡p-I F-¶-Xv e-£yw $ cm-Py-¯v F-¼m-Spw km-¶n[yw. kzÀ-W-¸-W-b-¯n-\v ]p-d-sa k-¼qÀ-W km-¼¯n-I tk-h-\-§Ä e-`y-am¡p-¶ h³ tÌm-¸v tjm¸m-bn am-dn-bn-cn-¡p-¶p

t\-«w: I-gn-ª c-ïp-hÀ-j-am-bn i-cm-i-cn 40 i-X-am-\w h-fÀ-¨ R-§Ä t\-Sp-¶p-ïv. C-¡me-¯n-\n-sS R-§-fp-sS td-änw-Kpw ]-e-h-«w sa-¨-s¸-«p. tImÀ _m-¦nw-Kv kw-hn-[m-\w \-hoI-cn-¨p. Un-Pn-ssä-tk-j-\pw \-S-¯n. F-¶m C-Xn-s\-Ãm-¯n-\p-ap-]-cn-bm-bn t\-«-am-bn Rm³ I-cp-Xp-¶-Xv Cu hÀ-j-§Ä F-\n-¡v k-½m-\n-¨ A-dn-hp-I-fpw DÄ-¡m-gv-N-I-fp-am-Wv. Po-h-\¡mcp-sS-bpw So-aw-K-§-fp-sS-bpw hn-Im-c-hn-Nm-c-§Ä a-\-knem-¡m³ km-[n-¨p. ap-IÄ-X-«n \n-¶v Xo-cp-am-\-sa-Sp-¯v \-S-¸m-¡p-¶ ssi-en-b-à R-§Ä ]n-´p-S-cp-¶-Xv. So-an-sâ ^o-Uv-_m-¡ns\ A-Sn-Øm-\-am-¡n-bm-Wv tKm-fp-I-fpw t{]m-PÎp-I-fp-sa-Ãmw \nÀ-W-bn-¡p-¶-Xv. I-¼-\n-bp-sS Hm-tcm im-J-bn-se-bpw D-tZym-K-ØÀ D-S-a-ØXm-a-t\m-`m-h-t¯m-sS tPm-en sN-¿p-¶-Xv sImïm-Wv h-f-cm³ km-[n-¡p-¶-Xv. s]m-Xp-hm-b e-£yw t\-Sm³ Sow H-ä-s¡-«m-bn, H-tc ho-£W-t¯m-sS, H-tc Zn-i-bn-te-¡v k-©-cn-¡p-¶p. A-Xp-sIm-ïv F-sâ hn-P-bw Rm-s\-sâ ap-¯q-äv an-\n So-an-\v k-aÀ-¸n-¡p-¶p. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: hnP-b-hpw Xn-cn-¨-Sn-bpw _n-kn-\-kn-sâ `m-K-am-Wv. H-cp \m-W-b-¯n-sâ C-cp-]p-d-§Ä t]m-se-bmW-Xv. ]-cm-P-b-§-fn \n-¶v F-s´-Ãmw ] Tn-¡p-¶p-sh-¶pw B A-\p-`-h-§Ä `m-hn-bn-se {]-iv-\-§-sf-bpw {]-Xn-k-Ôn-I-sf-bpw ssI-Imcyw sN-¿m³ F-§-s\ D-]-tbm-Kn-¡p-¶p-sh-¶Xpam-Wv {]-[m-\w.

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

33


EMERGING YOUNG BUSINESS LEADERS

]cm-P-b-¯nepw A-h-k-c§Ä tPm¬-kv tPmÀ-Pv

No-^v Un-Pn-ä Hm-^o-kÀ

Pn-tbm-Pn-Xv ^n\m³-jy kÀ-ho-kkv en-anäUv $ 1987  Øm-]n-X-am-bn. 450 te-sd Hm-^o-kp-I-fp-Å ap³\n-c C³-sh-Ìv-saâv kÀ-hok-kv I-¼-\n $ 2000  cm-Py-¯v B-Zy-am-bn CâÀ-s\-äv t{S-Unw-Kn-\v XpS-¡-an-«p. 2010  cm-Py-s¯ B-Zy-s¯ sam-ss_ t{SUnw-Kv B-¸pw ]p-d-¯n-d-¡n $ 11.5 e-£w D-]-tbm-àm-¡fp-sS 56000 tIm-Sn cq-]-bp-sS B-kv-Xn I-¼-\n ssI-Imcyw sN-¿p-¶p $ F-Ãm tk-h-\-§-fpw e-`y-am¡m³ an-I-hmÀ-¶ Un-Pn-ä ¹m-äv-t^m-ap-IÄ

t\-«w: H-cp I-¼-\n h-f-cp-t¼mÄ A-Xn-\v I-cp¯p-ä ]n-´p-W \Â-Im-\p-Å sS-Iv-t\m-f-Pn-bpw th-Ww. aq-¶p-hÀ-jw ap-¼v, ]-¯p-e-£w C-S-]mSp-ImÀ F-¶ \m-gn-I-¡-Ãv I-¼-\n Xm-ïp-¶ A-h-k-c-¯n R-§Ä I-Ì-aÀ dn-te-j³-jn-¸v am-t\-Pv-saâv (CRM) sa-¨-s¸-Sp-¯m³ Xo-cp-am -\n-¨p. HmÀ-K-ss\-tk-j³ AXv DÄ-s¡m-Åp-Ibpw hn-P-b-I-c-am-bn \-S-¸m-¡p-I-bpw sN-bv-Xp. C³-sh-Ìv-saâv ¹m-äv-t^m-am-b kv-amÀ-«vt^m-fntbm-kv A-h-X-cn-¸n-¨-Xm-Wv kp-{]-[m-\-am-b a-säm-cp Im-cyw. Pn-tbm-Pn-Xv ]mÀ-Sv-WÀ t]mÀ-«epw R-§Ä A-h-X-cn-¸n-¨p. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: Im-e-§-fm-bn Xp-S-cp-¶ t{]m-k-kp-I-sf am-än H-cp {]-Øm-\¯n ]p-Xn-b sS-Iv-t\m-f-Pn Im-cy-§Ä \-S-¸m¡p-¶-Xn-\v sh-Ãp-hn-fn-IÄ t\-cn-tS-ïn h-cpw. am-ä-§-sf {]-Xn-tcm-[n-¡p-¶ H-cp sN-dn-b hn-`mKw F-hn-sS-bpw D-ïm-Ipw. A-h-sc-Iq-Sn hn-izmk-¯n-se-Sp-¡m³ km-[n-¨-Xp-sIm-ïv am-ä-§-sf F-Ãm-X-e-¯n-ep-ap-Å-hÀ kzo-I-cn-¨p. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: C-¶th-j³ \n-c-´-cw D-ïm-h-Ww. ]p-Xn-b {]-h-WX-I-sf Ip-dn-¨v \-ap-¡v [m-c-W-bp-ïm-bn-cn-¡Ww. Sow hÀ-¡n-sâ ^-e-am-Wv hn-P-bw. \-½p-sS tKm-fp-IÄ ZoÀ-L-Im-e-t¯-¡p-Å-Xpw kp-Øn-chp-am-bn-cn-¡-Ww.hy-Xy-kv-X-am-bn F-s´-¦n-epw sN-¿p-¶-Xn-\p-Å A-h-k-c-am-Wv ]-cm-P-bw. hn-Pb-t¯-¡mÄ Iq-Sp-X ]Tn-¡m-\p-Å A-h-k-cw ]-cm-P-bw X-cp-¶p.

F-Ãmw i-cn-bm-hpw F-¶ hn-izm-kw I-cp-t¯-Ip¶p A-e³ I-®m-«v U-b-d-Iv-äÀ

Nn-¡p ^n-en-¸v U-b-d-Iv-äÀ

I-®m-«v A-cp¬ {Kq-¸v $ 1986 Â A-cp¬ tXm-a-kv I-®m-«m-Wv Øm-]-\w B-cw-`n-¨-Xv $ 2016 Â a-I-\m-b A-e³ I-®m-«pw A-cp¬ tXma-kn-sâ A-\-´-c-h³ Nn¡p a-«-bv-¡Â ^n-en-¸pw I-¼-\n-bp-sS t\-Xr-Xz¯n-se-¯n $ G-I-tZ-iw 100 tIm-Sn cq-] tStWm-h-dp-ïv

t\-«w: A-e³ Ip-ssh-än-epw Nn-¡p apw-ss_-bnepw tPm-en sN-bv-X A-\p-`-h k-¼-¯p-am-bm-Wv Ip-Spw-_ kw-cw-`-¯n-sâ `m-K-am-Ip-¶-Xv. H-¶-c hÀ-jw sIm-ïv km-l-N-cy-§Ä hn-e-bn-cp-¯n-b ti-jw B-£³ ¹m³ D-ïm-¡p-I-bpw Sow hÀ-¡v sIm-ïv A-Xv {]m-hÀ-¯n-I-am-¡p-I-bpw sN-bv-Xp. 2016  12 {_m-©p-IÄ B-bn-cp-¶p D-ïm-bn-cp-¶-sX-¦n C-¶v tI-c-f-¯n-\-I-¯pw ]p-d-¯p-am-bn 30 {_m-©p-IÄ D-ïv. 125 te-sd t]À-¡v sXm-gn \Â-In. In-«p-¶ em-`-¯n \n-s¶m-cp ]-¦v k-aq-l-¯n-\m-bn am-än-sh-¡p-I F-¶ \-b-¯n-sâ `m-K-am-bn, tIm-hn-Uv Im-e-¯v tPm-en C-Ãm-¯ Ip-Spw-_-§Ä-¡pw Hm¬-sse³ hn-Zym-`ym-k ku-I-cyw C-Ãm-¯ Ip-ªp-§Ä¡p-sa-Ãmw k-lm-bw F-¯n-¡m³ I-gn-ªp sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: B-£³ ¹m³ {]-Im-cw Un-Pn-ä _m-¦nw-Kv A-S-¡-ap-Å ]pXn-b ]-cn-jv-Im-c-§Ä sIm-ïp h-¶p. tIm-hn-Uv {]-Xn-k-Ôn-bp-ïm-¡n-bn-cp-¶p. ]p-Xn-b im-JIÄ Xp-d-¡m-\pw \n-e-hn-ep-Å-h tem-¡v Uu¬ Im-c-Ww {]-hÀ-¯n-¡m-\pw I-gn-bm-sX h-¶p. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: ]-cmP-b-¯n \n-¶v ]mTw DÄ-s¡m-Åm³ \-½p-sS So-an-s\ Iq-Sn io-en-¸n-¡-Ww. 2018 ap-X 2020 h-sc I-¼-\n-bp-sS F³-_n-F-^v-kn c-Pn-kv-t{Sj-\p th-ïn-bp-Å Hm-«-am-bn-cp-¶p. ]-e-X-h-W ]-cm-P-b-s¸-«p. F-¦n-epw ]n-·m-dm-sX {i-aw XpSÀ-¶p. F-Ãm i-cn-bm-hpw F-¶ D-d-¨ hn-izm-kam-Wv A-¶v ap-t¶m-«v \-bn-¨-Xv.

]-cn-lm-c-an-Ãm-¯ {]-iv-\-§-fn-Ã!

C\n A¡u>v XpS§mw \n§fpsS _m¦v kµÀin¡msX, \nanj§Ä¡pÅn Xs¶

* \n_Ô\IÄ¡v hnt[bw

34

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

t\-«w: 1980  Xp-S-¡-an-s«-¦n-epw sN-dp-In-S bq-Wn-äm-bn {]-hÀ-¯n-¡p-I-bm-bn-cp-¶p. 2015 tSm-Wn tSmw I-¼-\n-bp-sS km-c-Yyw G-säSp-¯-Xn-s\m-¸w B-[p-\n-I-h-Xv-I-c-W-¯n-\v Xp-S-¡-an-«p. F-¶m Cu ta-J-e-bn ]p-Xn-b tSm-Wn tSmw km-t¦-Xn-I hn-Zy-bpw b-{´-§-fpw \Â-Ip-¶ am-t\-Pnw-Kv U-b-d-Iv-äÀ Øm-]-\-§Ä C-sÃ-¶-Xv {]-Xn-k-Ôn kr-ãn-s¨¦n-epw A-Xv a-dn-I-S-¡m-\m-bn. C-¶v cm-Py-¯v X-s¶ \n-¡Â-þ-t{Imw t¹-änw-Kv \-S-¯p-¶ Øm-]-\§-fn ap³-\n-c-bn-em-Wv skâv ta-co-kv. I-¼-\n-bp-sS t^-kv-_p-¡v t]-Pm-b www.facebook.com/smee.in  -skâ v ta-co-kv 35000¯n-te-sd t^m-tfm-th-gv-kpw H-cp Z-i-e-£-¯nC-e-t{Îm-t¹-änw-Kv te-sd {Sm-^n-¡pw D-ïv. B³-Uv C-e-t{Îmsh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: I-¼-\n-bp-sS \-ho-Ic-W-¯n-\m-bn kz-bw ]-cn-lm-cw I-sï-¯p-¶-Xn-\m-bn t]m-fn-jnw-Kv hn-P-bw h-sc {i-an-¨p-sIm-ïn-cn-¡p-I F-¶ k-ao-]-\am-Wv ssI-s¡m-ï-Xv. an-I-¨ DÂ-¸-¶-§Ä kr-ãn$ 1980  Xp-S-¡w. ¡p-I F-¶ B-{K-l-hpw Sow hÀ-¡pw sh-Ãp-hn-fn-Isf C-e-t{Îm-t¹-änw-Kv A-Xn-Po-hn-¡m³ I-¼-\n-sb k-lm-bn-¨p. tk-h-\-§Ä \Â-Ip-¶p hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: -kw-cw-` -I-sc kw-_-Ôn-¨v {]-iv-\-§-fpw Xn-cn-¨-Sn-I-fpw F-t¸m$ ¢m-kn-Iv-þ-hn-tâ-Pv gp-ap-ïm-Ipw. F-¶m G-sXm-cp {]-iv-\-¯n-\pw H-cp hm-l-\-§-fp-sS ]-cn-lm-c-amÀ-Kw D-ïm-Ipw. £-a-tbm-sS Ip-d-ª k-a\n-¡Â-þ-t{Imw b-¯n A-Xv I-sï-¯p-¶-Xn-em-Wv hn-P-bw. {]-Xn-kt¹-änw-Kn-eq-sS Ôn L-«-§-fn \n-§-fp-sS t_m-[y-¯n-\-\p-k-cn-¨v {i-t²-bÀ Xo-cp-am-\-sa-Sp-¡p-I. dn-kv-Iv F-¶-Xv kw-cw-`-¯n-s\m$ cm-Py-¯n-sâ F-Ãm ¸w X-s¶-bp-Å-Xm-Wv. H-cp sN-dn-b ]-cm-P-b-¯n-\v `m-K-§-fn-epw tkt]m-epw A-Xp-h-sc t\-Sn-b-sX-Ãmw C-Ãm-Xm-¡m³ h-\w F-¯n-¡p-¶p I-gn-bpw F-t¶mÀ-¡p-I. F-Ãm I-W-¡p-Iq-«-ep-I-tfm-sSbpw th-Ww dn-kv-Iv G-sä-Sp-¡m³.


-hn-P-b-hpw ]-cm-P-b-hpw ap-t¶-dm-\p-Å ]-S-hp-I-fm-¡p-I A-tim-Iv am-Wn FwUn & knCH

-CâÀ-t{Km ^pUv-kv & _n-h-tdPkv (In-¨³ {S-tj-gv-kv)

$ 2014  Xp-S-¡w $ ]m-bv-¡v sN-bv-X kp-K-ÔhyRvP\§-Ä, sd-Un äp Ip-¡v tN-cp-h-IÄ, t{_-¡v ^m-Ìv ]u-UÀ Xp-S-§n-b DÂ-¸-¶§Ä hn-]-Wn-bn F-¯n-¡p¶p. $ Kp-W-ta-·-bn-epw ]m-bv-¡nw-Kn-epw {]o-an-bw K-W-¯n-ep-Å DÂ-¸-¶§Ä Xm-§m-hp-¶ hn-ebn \Â-Im³ R-§Ä-¡v I-gn-bp-¶p $ hn-äp-h-c-hv G-I-tZ-iw 200 tIm-Sn-te-sd

S C H I M M E R Dettagli Per Passione

t\-«w: 500 te-sd Ip-Spw-_-§Ä-¡v D-]-Po-h-\amÀ-Kw \Â-Ip-¶p. ap-¯-ѳ kn hn tP-¡-_v Hcp hn-tÃ-Pv ap-gph³ kr-ãn-¨ {]-`m-hw I-ïm-Wv h-fÀ-¶Xv. ^n-\m³-kv s{]m-^-jW F¶ \n-e-bnÂ-\n¶v F-^v-Fw-kn-Pn-bnte-¡pw amÀ-¡-änw-Kn-te-¡-pap-Å h-c-hv dn-kv-Iv ]n-Sn-¨-Xm-bn-cp¶-p. F-¶m-en-t¸mÄ, `m-hn-bn F-s´m-s¡ sN-¿-Ww F-¶Xp kw-_-Ôn-¨v Ir-Xy-am-b Imgv-N-¸m-Sv cq-]o-I-cn-¡m-\mbn. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: ]-cm-P-bw hn-P-b-¯n-te-¡p-Å N-hn-«p-]-Sn-sb-¶v hm-bn-¨n«pïv. F¶-m A-Xv t\-cn-«v A-\p-`-hn-¡m-sX H-cmÄ¡v A-Xn-sâ AÀ-°w i-cn-bm-b hn-[¯n a-\-kn-em-hn-Ã. _n-kn-\-kv tam-U {]mhÀ-¯n-I-am-¡p-t¼mÄ D-ïm-Ip¶- ]m-fn-¨-IÄ a-\-kn-em-¡m³ ]-cm-P-bw A-h-k-c-sam-cp-¡p¶p. A-Sp-¯ X-h-W \-S-¸n-em-¡p-t¼mÄ B sX-äv ]-äm-sX t\m-¡m-\m-hp¶-p-ïv. Xn-cn-¨-Sn-I-fn Sow Aw-K-§-fp-sS-bpw Ip-Spw-_-¯n-sâ-bpw ]n´p-W e-`n-¡p-¶p-sh--¶XpamWv I-cp-¯m-Ip-¶Xv. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: \n-§Ä hn-P-bn-¨n-cn-¡p-I-bm-sW-¦n ]p-©ncn-tbmsS A-`n-\-µ-\-§Ä G-äp-hm-§n sN-bv-X tPm-en Xp-S-cp-I. F-¶m ]-cm-P-b-s¸-Sp-I-bmsW-¦n A-Xn- \n-¶p-Å ]mTw DÄ-s¡m-ïv ]pXn-b ho-cy-t¯m-sS tPm-en Xp-S-cp-I.

N-Sp-e-X-bm-I-Ww \-½p-sS ap-J-ap-{Z A-£-bv sk-_m-kväy³ a-ä-¯n knCH

M.O.D kn-Kv-t\-¨À Pq-hÂ-dn $ A-©v X-e-ap-d-I-fm-bn Pq-hÂ-dn _n-kn-\-kv cw-K-¯p-Å a-ä-¯n Ip-Spw-_-¯n \n-¶p-Å Un-ssk-\À Pq-hÂ-dn kw-cw-`w $ ImÂ-\q-äm-ïn-te-sdIm-e-am-bn Pq-hÂ-dn Unssk-\nw-Kv cw-K-¯p-Å {]-i-kv-X Pq-hÂ-dn Un-ssk-\À B-i sk_m-Ìy³ a-ä-¯n-en-sâ ssI-ap-{Z ]-Xn-ª lm³Uv-{Im-^v-ä-Uv Pq-hÂ-dnIÄ A-t§-b-äw I-Ì ssakv-Um-bn \Â-Ip-¶p

t\-«w: F-sâ A-½, B-i sk-_m-kväy³ a-ä-¯n-en-sâ tlm-_n-bpw ]n-¶o-Sv ]m-j-\p-am-bn am-dn-b Pq-hÂ-dn Un-ss\-knw-Kn-s\ H-cp _n-kn-\km-¡n cq-]m-´-c-s¸-Sp-¯n. A-Xv km-[y-am-b-Xv t\-«-am-Wv. Ip-Spw-_ _n-kn-\-km-bn-cp-¶ ]-c-¼cm-K-X Pq-hÂ-dn do-sä-bv t^mÀ-am-än-s\ Unssk-\À Pq-hÂ-dn _q-«o-¡m-¡n am-än. A-§-s\ tI-c-f-¯n-se Un-ssk-\À Pq-hÂ-dn hn-¹-h¯n-\v X-s¶ Xp-S-¡-an-Sm³ km-[n-¨p. tI-c-f¯n s¶m-cp 'Aspirational Brand' kr-ãn¡m³ km-[n-¨p. sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: Hm-tcm Zn-h-k-hpw Hm-tcm ]p-Xn-b sh-Ãp-hn-fn-I-fm-Wv. tIm-hn-Uv hym-]-\w \mw {]-Xo-£n-cp-¶-X-Ã-tÃm. A-t§b-äw ssU-\m-an-¡m-sbm-cp _n-kn-\-kv tam-U cq-]o-I-cn-¡p-I F-¶-Xm-Wv C-¡m-e-¯v ap-t¶m-«v t]m-Im³ sN-t¿-ï Im-cyw. N-Sp-e-am-b {]-hÀ¯-\-ssi-en-bn-eq-sS-bm-Wv sh-Ãp-hn-fn-I-sf a-dnI-S-¡p-¶-Xv. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: A-t§-b-äw D-]-t`m-àr-tI-{µo-Ir-X-am-I-Ww F-Ãm _n-kn-\-kp-I-fpw. D-]-t`m-àm-hm-Wv F-¶pw i-cn F-¶-Xv X-s¶-bm-Wv B-]v-X-hmIyw. F-Ãm Zn-\-hpw Hm-tcm ]p-Xn-b Zn-\-am-Wv. ]p-Xn-b sh-Ãp-hn-fn-IÄ, ]p-Xn-b A-h-k-c-§Ä. C-h-tbm-sS-Ãmw A-t§-b-äw s]m-cp-¯-s¸-Sm-\pÅ I-gn-hv \-ap-¡v th-Ww. I-Ì-a-sd A-dn-ªv, A-hÀ-¡p th-ïn am-{X-am-bn th-Ww F-´pw sN-¿m³. www.dbfsindia.com

Better Investments. Better Life..

A Better way to invest .. WEALTH MANAGEMENT SERVICES Brokerage Advisory Services Mutual Funds Insurance Depository Services National Pension Scheme

NON-BANKING FINANCIAL SERVICES

schim m er.in schim m erdetailing + 9 1 6 2 3 5 002 2 02 Naray anan A shan Rd, V y ttila,Kochi-6 8 2 01 9

graphene detailing pioneers

Gold Loan Loan Against Property Loan Against Shares Debentures

Corporate Office : 2nd Floor, Chammany Chambers Kadavanthra Road, Kaloor Kochi, Kerala - 682017

Associate of Doha Bank

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

35


EMERGING YOUNG BUSINESS LEADERS

¹m-\nw-Kv B-Wv ap-Jyw -A-tem-Iv tXm-a-kv t]mÄ am-t\-Pnw-Kv U-b-d-Iv-äÀ

sk-UmÀ do-sä-bv ss{]-h-äv en-an-ä-Uv $ hn-hn-[ hym-]m-c ta-Je-I-fn-se km-¶n-[y-hpam-bn 2008  Xp-S-¡w. kq-¸À-amÀ-¡-äp-IÄ, hn-hn-[ DÂ-¸-¶-§-fp-sS Un-kv-{Sn-_yq-j³, ¢o³ F-\À-Pn, bq-«n-en-än DÂ-¸¶-§-fp-sS DÂ-¸m-Z-\w, Ib-äp-a-Xn Xp-S-§n hn-hn-[ ta-J-e-I-fn {]-hÀ-¯n¡p-¶p $ A-©v kw-Øm-\-§-fn km-¶n-[yw $ Ign-ª km-¼¯n-I hÀj-¯n 130 tIm-Sn cq-]bn-te-sd hn-äp-h-c-hv

t\-«w: tem-I-¯n-se G-ä-hpw h-en-b ^À-Wn-¨À {_m³-Um-b sF-In-b-bp-am-bn hym-]m-c _-Ôw kr-ãn-¡m-\m-bn. C-Xn-eq-sS QmÀ-J-Þn-se 800 te-sd B-Zn-hm-kn I-c-Iu-i-e-¡mÀ-¡v t\-cn-«v tPm-en \Â-Im³ I-gn-bp-¶p. C-km-^v do-sä-bv F-¶ t]-cv hn-P-b-I-c-am-bn sk-UmÀ do-sä-bv F-¶v do {_m³-Uv sN-bv-Xp. am-t\-Pnw-Kv U-b-dIv-äÀ B-bn Np-a-X-e-tb-sä-Sp-¯ 2019þ20  I-¼\n-bp-sS G-ä-hpw D-bÀ-¶ hn-äp-h-c-hm-b 197 tIm-Sn cq-]-bn-se-¯n-¡m-\m-bn. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: 2020þ21  tIm-hn-Uv hym-]-\-s¯ Xp-SÀ-¶v h-cp-am-\w 40 i-X-am-\-am-bn Ip-d-ª-Xv Im-jv ^v-tfm h-Ãm-sX Ip-d-bm³ C-S-bm-¡n. Xp-S-¡-an-« G-Xm-\pw t{]m-PÎp-IÄ D-t±-in-¨ t]m-se hn-P-b-¯n-se-¯n-bn-Ã. C-Xv h-en-b km-¼-¯n-I `m-cw D-ïm-¡p-I-bpw sN-bv-Xp. I-S-sa-¶ \n-e-bn ^-ïv ti-J-cn-¨v km-¼-¯n-I {]-Xn-k-Ôn X-c-Ww sN-bv-Xp. k-a-{Kam-b _n-kn-\-kv Xp-SÀ-¨m ]-²-Xn D-ïm-¡p-I-bpw ko-\n-bÀ am-t\-Pv-saâv ]-Xn-hm-bn ao-änw-Kv \-S-¯n F-Ãm Im-cy-§-fpw NÀ-¨ sN-bv-Xv B-h-iy-am-b \-S-]-Sn-IÄ ssI-s¡m-Åp-I-bpw sN-bv-Xp. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: kq£v-a-am-b ¹m-\nw-Kn-\v _-Z-en-sÃ-¶v sX-äp-I-fn \n-¶v R-§Ä a-\-kn-em-¡n. F-s´-¦n-epw kp-{][m-\-am-b Xo-cp-am-\-sa-Sp-¡p-¶-Xn-\p ap-¼v k-a-bsa-Sp-¯v B ]-²-Xn-sb Ip-dn-¨v i-cn-bm-bn ¹m³ sN-¿p-I-bpw tUm-Iyp-sa-tâ-j³ \-S-¯p-I-bpw th-Ww.

-Xn-cn-¨-Sn-I-fm-Wv ap-t¶-dm-\p-Å DuÀ-Pw c-Rv-Pn-¯v X-fn-bm-S-¯v sN-bÀ-am³ & am-t\-Pnw-Kv U-b-d-Iv-äÀ

B-Iv-kn-kv sh-t©z-gv-kv ss{]-h-äv en-an-ä-Uv $ 2011  Xp-S-¡w. t{]m -P-Iv-äv am-t\-Pv-saâv I¬kÄ-«³-kn tk-h-\-§Ä \Â-Ip-¶p $ \nÀ-am-W-ta-J-e-bp-am-bn _-Ô-s¸-« 14 X-cw I¬kÄ-«³-kn tk-h-\-§Ä \Â-Ip-¶p-ïv $ Su¬-jn-¸v, sIm-ta-gvkyÂ, A-¸mÀ-«v-saâv, dn-tkmÀ-«v-kv, C³-U-kv-{Snb _nÂ-Unw-Kv ap-X-emb-h-bp-am-bn _-Ô-s¸-«v {]-hÀ-¯-\w

t\-«w: Su¬-jn-¸p-am-bn _-Ô-s¸-« tk-h-\-§fn Ip-d-ª k-a-bw sIm-ïp X-s¶ {]m-hoWy-hpw km-¶n-[y-hpw sX-fn-bn-¡m-\m-bn. _mwK-fqÀ A-S-¡-ap-Å sa-t{Sm \-K-c-§-fn t]m-epw t{]m-P-Îp-IÄ sN-¿m-³ A-h-k-cw e-`n-¡p-¶p. hn-hn-[ I¬-kÄ-«³kn tk-h-\-§Ä H-cp Ip-S-¡o-gn e-`y-am-¡m³ I-gn-ªp. cm-Pym-´-c X-e-¯n an-I-hp-Å I-¼-\n-IÄ a-Õ-cn-¡p-¶ hn-tZ-i hn-]-Wn-bn t]m-epw km-¶-n-[yw D-d-¸n¡m³ I-gn-ªp. sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: Hm-tcm {]-Xn-kÔn-bn-epw DÄ-s¡m-tÅ-ï ]mT-§-fp-ïm-Ipw. \-ap-¡v In-«p-¶ Xn-cn-¨-Sn-I-fpw C-¯-c-¯n ap-t¶-dm³ {]-tbm-P-\-s¸-Sp-¯mw. Hm-tcm B-fpI-fp-sS-bpw D-t±-iy-§-sf Ip-dn-¨v [m-c-W C-¡me-¯n-\n-S-bn D-ïm-bn-«p-ïv. A-Xp-sIm-ïv Hm-tcm-cp-¯À-¡pw A-\p-k-cn-¨v {]-hÀ-¯n-¡m³ I-gn-bp-¶p. hn-P-b-¯n-s\m-¸w ]-cm-P-b-hpw D-ïm-Ip-sa-¶ Xn-cn-¨-dn-hp-sï-¦n {]-iv\-an-Ã. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: C-t¸m-gpw ]Tn-¨p-sIm-ïn-cn-¡p-I-bm-Wv. Hm-tcm ]-cm-P-b-¯n \n-¶pw hn-P-b-¯n \n-¶pw -] T-n-¡m-\p-ïv. Hm-tcm ta-J-e-I-fn-ep-ap-Å ]-gp-XpIÄ F-s´m-s¡-sb-¶pw A-Xv F-§-s\ A-S bv-¡-Ww F-¶pw C-t¸m-gpw ]Tn-¨p sIm-ïn-cn¡p-I-bm-Wv.

Onam HAPPY

Toll Free: 1800 121 3511

36

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

www.beaconpowersys.com


_n-kn-\-kv X-{´-§-fn ssh-Im-cn-I-X-bv-¡v Øm-\-an-à jw-em A-l-½-Zv

am-t\-Pnw-Kv U-b-d-Iv-äÀ (CâÀ-\m-j-W Hm-]-td-j³-kv)

-a-e-_mÀ tKm-Ä-Uv & U-b-a-ïv-kv $ ]-¯p cm-Py-§-fn-em-bn 260 tÌm-dp-I-fp-Å temI-s¯ G-ä-hpw h-en-b U-b-a-ïv, Pq-hÂ-dn do-säbv irw-J-e-I-fn-sem-¶v $ 1993  Xp-S-§n-b Øm]-\w Pq-hÂ-dn do-sä-bvÂ, B-`-cW \nÀ-am-Ww, tlmÄ-sk-bv bq-Wn-äpIÄ, Un-ssk³ skâdp-IÄ Xp-S-§n ssh-hn[y-amÀ-¶ ta-J-e-I-fn {]-hÀ-¯n-¡p-¶p $ 4.51 i-X-tIm-Sn tUm-fÀ hn-äp-h-c-hv

t\-«w: tlmÄ-sk-bv ku-I-cy-hpw \nÀ-am-W im-e-I-fp-a-S-¡w B-tKm-f-X-e-¯n {]-hÀ¯-\w hym-]n-¸n-¡m³ I-gn-ªp. I-gn-ª 12 hÀ-j-¯n-\n-S-bn sh-Ãp-hn-fn-IÄ A-Xn-Po-hn-¨v am-ä-§Ä D-Ä-s¡m-ïv _n-kn-\-kv sI-«n-¸-Sp-¡m\m-bn k-aq-l-¯n-se AÀ-l-cm-b-hÀ-¡v tk-h-\hp-am-bn kn-F-kv-BÀ {]-hÀ-¯-\-§-fn hym-]r-X-cm-Im\pw I-gn-ªp. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: 2006em-Wv an-Uv Cu-Ìn B-Zy-am-bn H-cp tjm-dqw Xp-d¡p-¶-Xv. Zp-_m-bv A Iz-ssk-kn-em-bn-cp-¶p A-Xv. F-¶m {]-Xo-£n-¨-Xp t]m-se \-S-¶n-Ã. tjm-¸v A-S-¨p ]q-«n tIm-gn-t¡m-t«-¡v a-S-§msa-¶v A-`n-{]-am-b-ap-bÀ-¶p. F-¶m hn-«p-sImSp-¡m³ jw-em H-cp-¡-am-bn-cp-¶n-Ã. A-Sp-¯ A-©p hÀ-jw F-´m-Wv ]-cm-P-b-¯n-\v Im-c-Wsa-¶v kq-£v-a-am-bn ]Tn-¡p-I-bpw ta-J-e-bn Iq-Sp-X hn-Úm-\w D-ïm-¡p-I-bpw sN-bv-Xp. ]n-Xm-hv Fw ]n A-l-½-Zn-sâ D-]-tZ-i-§Ä Iq-Sn-bm-b-t¸mÄ A-Xv hn-P-b-am-bn. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: hn-P-b-hpw ]-cm-P-b-hpw Po-hn-X-¯n-sâ `m-Kam-Wv. ssh-Im-cn-I-X _n-kn-\-kv X-{´-§-sf `-cn-¡m³ C-S-\Â-I-cp-Xv. Hm-tcm {]-Xn-k-Ônsb-bpw A-h-k-c-am-bn Im-Wp-¶-Xn-eq-sS h-f-cm\p-Å km-l-N-cy-ap-ïm-Ipw.

]-d-¡p-I, ]-«w t]m-se t\-«w: a-g-sh-Å kw-`-c-W co-Xn-sb X-s¶ am-än-a-dn-¡m³ A-Izm-ÌmÀ bp-]n-hn-kn a-g-¸m-¯nIÄ-¡v km-[n-¨p. a-g s]-¿pw Im-e-t¯m-fw Cu DÂ-¸-¶-¯n-\v {]-k-àn-bp-ïv. a-g-sh-Å kw-`c-W-¯n-\m-Wv R-§Ä G-sd {]m-[m-\yw \Â-Ip¶-Xv. a-g-¸m-¯n-I-fp-sS hn-]-Wn-bn B-Zy-s¯, ko-tPm s]m-¶qÀ tPm-kv G-ä-hpw an-I-¨ DÂ-¸-¶w F-¶ \n-e-bn {_m³s{]m-ss{]-äÀ Unw-Kv \-S-¯m³ km-[n-¨p. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: Po-hn-Xw Xp-e-\m-h-Ø-bp-sS I-fn-bm-Wv. A-Izm ÌmÀ H-cp ]-«w F-{X kp-µ-c-am-sW-¦n-epw A-Xv $ ]n-hn-kn ss]-¸v-kv & ^n-änw-Kv-kv B-Im-i-¯v D-bÀ-¶v ]m-dm³ k-´p-en-Xcw-K-¯v ]-Xn-äm-ïp-I-fp-sS ]m-cam-bn-cn-¡-Ww. Im-än-s\ A-Xn-Po-hn-¡m¼-cy-ap-Å s]m-¶qÀ {Kq-¸n \p-Å I-cp-¯pw th-Ww. km-l-N-cy-§Ä \n-¶p-Å-Xm-Wv A-Izm-ÌmÀ {]-Xn-Iq-e-am-Ip-t¼mÄ {]-Xo-£ \-in-¨v X-fÀ-¶p-t]m-Im-dp-ïv ]-e-cpw. A-§-s\$ 2015 Xr-iqÀ B-Øm-\-am-bn bp-Å k-µÀ-`-¯n ]-«-¯n-sâ ]-d-¡Â B-cw-`n-¨ A-Izm-ÌmÀ cm-Py-s¯ co-Xn-bn \n-¶v {]-tNm-Z-\w DÄ-s¡mB-Zy-s¯ tIm-dp-tK-ä-Uv UnÅmw. hn-P-bn-¡-W-sa-¶v ITn-\-am-bn ssk³ bp-]n-hn-kn a-g-¸m-¯n B-{K-ln-¡p-¶p-sh-¦n B-Im-iw t]m(sd-bv³ K-«À) \nÀ-am-Xm-¡-fm-Wv. epw A-hÀ-¡v ap-¶n A-Xn-c-Ã. sh-Ãp-hnC-¶v hn-`n-¶ cq-]-¯n-epw hn-hn-[ fn-IÄ Iq-Sp-t¼mÄ I-cp-¯À am-{X-am-Ipw h-ep-¸-¯n-ep-ap-Å a-g-¸m-¯n-IÄ A-Xn-s\ A-Xn-Po-hn-¡p-I. Nn-e-t¸mÄ hn-]-Wn-bn-se-¯n-¡p-¶p ]-«w ]-d-¯p-¶-bmÄ G-ä-hpw an-I-¨ {]-I$ a-g-¸m-¯n-¡v 10 hÀ-j-s¯ S-\w ]p-d-s¯-Sp-¯m-epw ]-«w hm-\n hm-dân \Â-Ip-¶ G-I {_m³-Uv D-b-sc s]m-§-W-sa-¶n-Ã. B Zn-h-kw $ a-g-s¡m-bv-¯v cw-K-¯v hn-¹-h\-½p-tS-X-sÃ-¶v am-{Xw I-cp-Xp-I. I-c-am-b sS-Iv-t\m-f-Pn A-h-X-cnF-´p-sIm-ïv D-b-sc t]m-Im³ ]-än-bn¸n-¨-hÀ sÃ-¶v hn-i-I-e-\w sN-bv-Xv A-Sp-¯ Zn-h-kw ho-ïpw ]-cn-{i-an-¡p-I. www.supernovafoods.com

HACCP/ISO 22000: 2005 CERTIFIED COMPANY

AMS SPICES AND FOOD PRODUCTS PVT. LTD. MANJERI 676122

PHONE: 0483 2763646, 8086 442 222

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

37


EMERGING YOUNG BUSINESS LEADERS

{]Xn-kÔ - n-IÄ A-hk - c- a- m¡pI t\-«w: cm-Py-¯v tImÀ- _m-¦nw-Kv kn-kv-äw D-]-tbm-Kn-¨v \n-[n _n-kn-\-kv Xp-S-§n-b B-Zy Øm-]-\-am-Wv R-§-fp-tS-Xv. A-XpsIm-ïv tI-c-f-¯n-se B-Zy sF-F-kv-H kÀ-«n-ss^-Uv \n-[n I-¼-\n-bm-Im-\pw I-gn-ªp. tI-{µ kÀ-¡m-cn-sâ Un-Pn-ä tUm. Pn-t\m-bv tPm¬ C´y Imw-s]-bv-\n-sâ `m-K-am-Ip-hm-\pw am-t\-Pnw-Kv U-b-d-Iv-äÀ km-[n-¨p. NACH, UPI, QR code, Bharath Bill Pay F-¶o amÀ-KXm-g-bn {Kq¸v §Ä D-]-tbm-Kn-¨v Im-jv-se-kv C-S-]m-Sp-IÄ-¡v t{]m-Õm-l-\w $ 1967  ]-¯-\w-Xn-«-bn-se C-e-´q\Â-Ip-¶-Xn-eq-sS kp-Xm-cy-X-bpw cn tbm-l-¶m³ tXm-a-kv Øm hn-izm-ky-X-bpw kr-ãn-¡m³ I-gn-]n-¨p. [-\-Im-cy tk-h-\-§-fm-Wv bp-¶p. tI-c-f-¯n-se B-Zy-s¯ I-¼-\n \Â-Ip-¶-Xv Un-Pn-ä se³-Unw-Kv NBFC- B-bn $ Xm-g-bn \n-[n en-an-ä-Uv tI-c-fXm-g-bn ^n-\m³-kn-s\ am-äm¯n-se B-Zy-s¯ sF-F-kv-H Aw\m-bn. Im-jv-^v-tfm A-\m-en-kn-kv, Ko-Im-c-ap-Å \n-[n I-¼-\n. Øn-c E-KYC, E-Sign Xp-S-§n-b \q-X-\ \n-t£-]w, sd¡-dnw-Kv Un-t¸mkm-t¦-Xn-I-am-À-K-§Ä {]-tbm-P-\kn-äv, kzÀ-W-¸-W-b-hm-bv-] Xp-Ss¸-Sp-¯p-¶p. §n-b tk-h-\-§Ä e-`y-am-¡p-¶p sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: $ Hm¬-sse³ hm-bv-] e-`y-am-¡p-¶ {]-Xn-k-Ôn-IÄ D-ïm-Ip-t¼m-gpw NBFC Xm-g-bn ^n-\m³-kv hyA-Xn \n-¶v A-h-k-c-§Ä I-sïàn-K-X -hm-bv-]-IÄ, C-cp-N-{I¯m-\m-Wv Xm-g-bn {Kq-¸v {i-anhm-l-\ hm-bv-]-IÄ, _nkn\-kv ¡p-¶-Xv. hm-bv-]IÄ Xp-S-§n-b-h e-`y-amhnPb/]cmPb§fn ]Tn¨ ¡p-¶p ]mT§Ä: sN-¿p-¶ tPm-en-bn $ www.thazhayilfinance.com F¶ k-Xy-k-Ô-X-bpw \nb-am-\p-krXw sh_vsskäneqsS D]t`màm AÀ-¸-W-t_m-[-hp-ap-sï-¦n _n¡Ä¡p Hm¬-sse-\m-bn tem-Wn-\v kn-\-kv hn-P-bn-¡p-w. A-t]-£n-¡m-hp-¶-XmWv

-tkm-jy ao-U-n-b-sb ]qÀ-W-am-bpw {]-tbm-P-\-s¸-Sp-¯mw sI-hn³ sd-Iv-kv ]-Sn-¡³

am-t\-Pnw-Kv ]mÀ-Sv-WÀ

an-e³ Un-ssk³v $ Hm-tcm {]m-b-¯n-\pw km-lN-cy-¯n-\pw s{S³-Un-\pw A-\pk-cn-¨ h-kv-{X-§Ä Un-ssk³ sN-bv-sX-Sp-¯v \Â-Ip-¶-Xneq-sS {i-t²-b-am-b Øm-]-\w $ 2014  hn-im-e-am-b tjm-dq-ambn am-äp-I-bpw km-cn, se-lw-KIÄ, ss{_-U h-kv-{X-§Ä, »u-kp-IÄ Xp-S-§n ssh-hn-[yamÀ-¶ DÂ-¸-¶ \n-c A-h-X-cn¸n-¡p-I-bpw sN-bv-Xp. $ I-Ì-ssa-kv-Uv Ìn-¨nw-Kv tk-h-\w Iq-Sn an-e³ e-`y-am¡p-¶p $ ss{_-U sh-tb-gv-kv, ]mÀ-«n sh-tb-gv-kv, kÂ-hmÀ sk-äv-kv Xp-S-§n-b-h-bv-¡m-bn 2021  F-d-Wm-Ip-fw Fw-Pn tdm-Un F-Iv-kv-¢q-kn-hv tjm-dqw Xp-d-¶p

38

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

t\-«w: B-Zy-am-bn -km-cn-bn ]-¯p \n-d-§-f-n Z¼Xn-I-fpsS t]mÀ-s{Sbv-äv s\bv-sX-Sp-¯v N-cn-{Xw kr-ãn¨v Un-Pn-ä ta-J-e-bn-se km-¶n-[yw hym-]-I-am-¡n. hm-«v-kv B-¸v h-gn Hm-¬-sse³ tjm-¸nw-Kv Xp-S-§n. sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: tIm-hn-Uv Im-e-¯v Hm-hÀ ]À-t¨-knw-Kv B-bncp-¶p h-en-b sh-Ãp-hn-fn-bm-b-Xv. A-Sp-¯p h-cm-\n-cn-¡p-¶ I-eym-W-þ -D-Õ-h ko-k¬ ap-¶n¡ïv h³-tXm-Xn ]À-t¨-kv \-S-¯n. F-¶m tIm-hn-Uv Im-e-¯v X-s¶ A-ta-cn-¡-bn F-Iv-kn-_n-j-\p-IÄ kw-L-Sn-¸n-¡p-I-bpw hm-«v-kv-B-¸v t]m-ep-Å ao-Un-b-I-fn-eq-sS Hm¬sse³ hnÂ-¸-\-bpw \-S-¯n. tkmjy ao-Un-b {]-tam-j-\p-I-fpw Cu {]-Xn-k-Ôn- a-dn-I-S-¡m³ k-lm-b-Ic-am-bn.. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: ]-IÀ-¨-hym-[n-bp-sS k-a-b-¯v _n-kn-\-kv sN-¿p-I F-fp-¸-a-Ã. ]p-Xn-b kv-In ]Tn-s¨Sp-¡p-I-bpw A-Xv {]-tbm-K-¯n h-cp-¯p-I-bpw sN-¿p-I. tkm-jy ao-Un-b-sb ^-e-{]-Z-am-bn D-]-tbm-Kn¡p-I. H-cn-¡-epw ]n-´n-cn-b-cp-Xv.


Sn-b \o I-cn-¡-tÈ-cn ^u-ïÀ & Un-ssk-\À

-Sn & Fw kn-tá-¨À $ 2015  Xp-S-¡w $ {]-[m-\-am-bpw ss{_-U h-kv-{X-§-fn- {i-². A-tXm-sSm-¸w kv-{XoI-fp-sS ]mÀ-«n sh-bÀ, Ku¬, I-ïw-]-d-dn, C³tUm ^yq-j³ KmÀ-aâv-kv F-¶n-h-bpw H-cp-¡p-¶p $ \q-en-g ap-X sk-an s{]-jy-kv tÌm¬ hsc Hm-tcm sN-dp-Im-cy-§-fnepw ]p-eÀ-¯p-¶ {i-² tI-c-f-¯n-se ss{_-U h-kv-{X hn-]-Wn-bn ]p-Xn-b s_-©v-amÀ-¡v X-s¶ kr-ãn-¨p

XSk-§-fn ]-X-d-cpXv, a-dn-IS-¶v ap-t¶dpI-

Xp-d-¶ a-\-tkm-sS ]Tn-¡m³ X-¿m-dm-hp-I

t\-«w: ku-¯v C-´y-bn-se an-I-¨ Un-ssk\À-¡p-Å knw-Kv-_n ^m-j³ A-hmÀ-Uv t\-Sm³ I-gn-ªp. Iq-Sm-sX \n-c-h-[n sk-en{_n-än-I-fp-sS hn-hm-l-¯n-\v h-kv-{X-§Ä H-cp¡p-I-bpw sN-bv-Xp. `m-h-\, km-{µ tXm-a-kv, `m-a, sF-eo-\& _m-ep hÀ-Ko-kv, tPm-kv sI am-Wn-bp-sS a-IÄ {]n-b-¦ amWn, td-¨Â am-Wn, Bâ-Wn s]-s] & A-\o-j Xp-S-§n-bhÀ A-Xn -s]-Sp-¶p. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: Cu kw-cw`-¯n-\v ss\-]p-Wy-ap-Å hn-iz-kv-X-cm-b sXm-gnem-fn-I-sf B-h-iy-ap-ïm-bn-cp-¶p, F-¶m H-cp kv{- Xo-sb-¶ \n-eb - n _w-Km-fn \n-¶pw H-Unj-bn \n-¶p-sam-s¡-bp-Å C-¯c - w sXm-gn-emfn-Is - f \n-b-an-¡m³ `-b-am-bn-cp-¶p. F-¶m C-t¸m-Ä A¯-c-¯n-ep-Å {]-iv-\-§-fn-Ã. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: ]-cm-P-b-¯n-\pw aq-ey-ap-ïv. \n-§Ä-¡v kz-bw A-dn-bm-\pw ]Tn-¡m-\p-ap-Å A-h-k-cw A-Xv \Â-Ip-¶p. ]p-\À-hn-Nn-´-\-¯n-\pw _n-kn-\-kv sa-¨-s¸-Sp-¯m³ ]p-Xn-b h-gn-IÄ tX-Sp-hm-\pw A-Xv {]m-]v-X-am-¡p-¶p. k-a-Imen-I hn-h-c§Ä A-dn-ªn-cn¡Ww. F-¶m B-cp-sSbpw ]-cm-P-bw B-{K-ln-¡-cp-Xv. \n-§Ä-¡v sN-¿mhp-¶-Xn-sâ ]-c-am-h-[n sN-¿p-I F-¶-Xm-IWw e-£yw. Iq-«m-bv-a-bm-Wv G-sXm-cp kw-cw-`-¯nsâbpw hnPbw.

t\-«w: hn-P-b-I-c-am-bn ]qÀ-¯o-I-cn-¨ t{]m-P-Iväp-I-fn k-´p-ã-cm-b D-]t- `m-àm-¡f - m-Wv R-§fp-sS t\-«w. A-hc - psS ]p©n-cnbpw \à hm-¡p-Ifp-amWv ]-Ic - w sh-¡m-\m-Im-¯ Aw-Ko-Im-cw. sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: {S-Uo-j-W ^À-Wn-¨À \nÀ-am-Xm-¡Ä F-¶-Xn \n-¶pw Un-ssk³ lu-kv F-¶ \n-e-bn-te-¡p-Å am-äw sh-Ãp-hn-fn-IÄ \n-d-ª-Xm-bn-cp-¶p. sIm-¨n-bnse s{]m-U-£³ bq-Wn-än-ep-ïm-b Xo-]n-Sn--¯w h-en-b sh-Ãp-hn-fn-bm-bn-cp-¶p. hÀ-¡v-tjm-¸pw b-{´-km-a-{Kn-I-fpw A-kw-kv-Ir-X-h-kv-Xp-¡fpw DÂ-¸-¶-§-fpw DÄs-¸-sS A-Xp-h-sc-bp-Å A-[zm-\-sa-Ãmw ]m-gm-bn-t¸m-b k-µÀ-`w. h-en-b t{]m-PÎ - p-IÄ ]qÀ-¯o-Ic - n-t¡-ïX - p-ÅX - n-\m ^m-Îd - n ]p-\c - m-cw-`n-t¡-ïX - v A-Xym-hi - y-am-bn-cp¶p. Xp-SÀ-¶v s{]m-U£ - ³ `m-Kn-I-am-bn Xr-iq-cnse bq-Wn-än-te-¡v `mKn-I-ambn am-äp-I-bpw sIm¨n-bn H-cm-gv-N-¡p-Ån ho-ïpw DÂ-¸m-Z-\w Xp-S-§p-I-bpw Bdv am-k-¯n\-Iw C-c«n-tbm-fw h-en-¸-ap-Å ^mÎ-dn H-cp-¡m\pw km-[n¨p. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: Hm-tcm A-\p-`-h-§-fn \n-¶pw ]Tn-¨ ]mT-§fm-Wv h-fÀ-¨-bv-¡v B-[m-cw. Xp-d-¶ a-\-tkm-sS {]-iv-\-§-sf k-ao-]n-¡p-I. hy-Xy-kv-X-§-fm-b km-l-N-cy-§-fn-eq-sS I-S-¶p t]m-Ip-t¼mÄ Adn-hv e-`n-¡p-¶-Xn-s\m-¸w Xo-cp-am-\-sa-Sp-¡m\p-Å {]m-]v-Xn-bpw D-ïm-Ip-¶p.

\n-an-jv tPm¬ Nn-d-t½Â a¦p-Snb³

sse-^v C³-kv-]-tbÀ-Uv (A brand by Paul & Sons)

$ Xn-cp-h-\-´-]p-c-¯v G-ItZ-iw 20mw \q-äm-ïn-sâ a-[y-¯n-em-Wv Ip-ªn¸m-ep Nn-d-t½Â a¦p-Sn b³, t]mÄ Bâv k¬-kv F-¶ t]-cn Øm-]-\w Xp-S-§p-¶-Xv $ 1972  Fw sI tPm¬ sIm-¨n-bn-te-¡v _n-kn\-kv hn-]p-eo-I-cn-¡p-I-bpw 2012  \n-an-jv tPm¬ Øm-]-\w G-sä-Sp-¯v sse-^v C³-kv-s]-tbÀ-Uv t]cn Un-ssk³ lukm-bn am-än-sb-Sp-¡p-Ibpw sN-bvXp

COMPLETE HYGIENE SOLUTIONS Detergent Powder / Bar, Dishwsh Round / Bar / Liquid, Toilet Cleaner, Floor Cleaner, Shaving Foam & Dewdays Sanitary Napkins

Premier Tissues India Ltd. Home Care Division, #41, Leelavathi Mansion, 6th Cross, Margosa Main Road, Malleswaram, Bengaluru-560003, Karnataka, India

For Business Enquiries: obowash@gmail.com

/ Mob: +91 9495201742, +91 7736218676

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

39


EMERGING YOUNG BUSINESS LEADERS

]p-Xn-b e-£y-§Ä-¡m-bn {]-hÀ-¯n-¨p-sIm-ïn-cn-¡p-I

Xn-cn-¨S- n-IÄ sX-äpXn-cp-¯m-\p-Å A-hk - c- w A-\p Sn sN-dn-bm³ am-t\-Pnw-Kv U-b-d-Iv-äÀ

F-«p-X-d-bn {Kq-¸v $ [-\-Im-cy tk-h-\ ta-J-ebn 2001 ap-X {]-hÀ¯n-¨p h-cp-¶ Øm-]-\w. kzÀ-W-¸-W-b hm-bv-] \Â-In-s¡m-ïm-bn-cp-¶p Xp-S-¡w. ]n-¶o-Sv Nn-«n _n-kn-\-kn-te-¡v I-S-¶p. $ F-«p-X-d-bn ^n-\m³kv, F-«p-X-d-bn Nn-äv-kvss{]-h-äv en-an-ä-Uv, F-«pX-d-bn \n-[n en-an-ä-Uv F-¶o Øm-]-\-§-fm-Wv C-t¸mÄ {Kq-¸n-\p Io-gnep-Å-Xv. 10 im-J-I-fp-Å {Kq-¸n-\p Io-gn A-dp-]Xn-te-sd Po-h-\-¡m-cp-ïv

t\-«w: Øm-]-\-s¯ _m-¦n-X-c [-\-Im-cy Øm]-\-sa-¶(F³-_n-F-^v-kn) \n-e-bn-te-¡v h-fÀ¯m-\m-b-Xv. C-tXm-sS Iq-Sp-X tk-h-\-§Ä P-\-§Ä-¡v \Â-Im³ I-gn-bp-¶p. Xn-cn-¨-Sn-IÄ X-c-Ww sN-bv-X-Xv: ]-cm-P-b-§Ä ]-e-t¸m-gpw A-\n-hm-cy-am-Wv. ]-e-cpw ]-cm-P-bs¯ Aw-Ko-I-cn-¡m³ ss[-cy-s¸-Sp-¶n-Ã. A-Xv Aw-Ko-I-cn-¡p-I F-¶-Xm-Wv {]-[m-\w. kz-bw hn-e-bn-cp-¯m-\pw sX-äp-]-än-b-Xv F-hn-sS-sb-¶v I-sï-¯n Xn-cp-¯m-\p-ap-Å A-h-k-c-am-W-Xv. C-¯-c-¯n sX-äp-I-sf hn-i-I-e-\w sN¿m-\pw a-äp-Å-h-cp-sS D-]-tZ-i-§Ä tIÄ-¡m-\pw k-¶-²-\m-Wv Rm³. {]-Xn-k-Ôn-I-sf F-§-s\ ssI-Im-cyw sN-¿-W-sa-¶-Xp kw-_-Ôn-¨ B-ib-§Ä e-`n-¡m³ hn-hn-[ ]-cn-io-e-\ ]-cn-]m-SnI-fn ]-s¦-Sp-¡p-¶p. hy-àn F-¶ \n-e-bn-epw _n-kn-\-kn-epw hn-izm-ky-X-bv-¡m-Wv G-sd {]m[m-\yw \Â-Ip-¶-Xv. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: Im-cy-am-bn ]T-\w \-S-¯m-sX H-cp _n-kn-\-kpw sN-¿-cp-Xv. kz-]v-\w Im-Wp-¶-Xv tam-iw Im-cy-aÃ. ssI-h-cn-¡m-sa-¶v tXm-¶n-¡p-¶ e-£yw ap-¶n sh-¡p-I. A-Xn {i-² tI-{µo-I-cn¡p-I. ]-cn-{i-an-¡p-I-bm-sW-¦n H-cp e-£yhpw t\-Sm-\m-hm-¯-X-Ã. k-t´m-j-¯n-\v ]-I-cw sh-¡m³ a-säm-¶p-an-Ã. hn-P-b-¯n-te-¡v \-bn¡m³ k-t´m-j-¯n-\m-Ipw.

kn Fw ^-k d-lv-am³

^u-ïÀ & am-t\-Pnw-Kv U-b-d-Iv-äÀ

-{Kn B³ Nn $ sIm-¨n-bn Xp-S-¡w Ip-dn-¨v A-Xn-th-K-¯n h-f-cp-¶ sdtÌm I-s^ irw-J-e. C-´ybn-se sa-t{Sm \-K-c-§-fn-epw bp-sI, bp-F-kv-F, ku-Zn A-td-_y Xp-S-§n-b cm-Py-§fn-epw DS³ Bcw-`n-¡m-\p-Å H-cp-¡-¯n-emWv $ C´y-bn-se ^p-Uv _n-kn \-kv {^m-ss©-kn cwK-¯v G-ähpw ap³-]-´n-bnÂ- \n¡p-¶ ^p-Uv {_m³Uv $ tI-c-f-¯n-se Ggmas¯ {^m-ss©-kn B-e-¸p-g-bnÂ. 100 i-X-am-\w {^-jv, Izm-fnän, ssl-Po-\n-Iv, l-em F-¶n-h A-Sn-Øm-\-X-Xzam-¡n {]-hÀ-¯n-¡p-¶p

t\-«w: Ikv-ä-ta-gvkv kzo-I-cn-¡p-t¼m-gm-Wv b-YmÀ-° t\-«w D-ïm-Ip-¶-Xv. {Kn B³ Nn-Ãn-\v P-\-§Ä-¡n-S-bn kzo-Im-cy-X t\-Sm\m-bn. {]-hÀ-¯-\ an-I-hn-\v an-I-¨ {^m-ss©kn A-hmÀ-Upw an-I-¨ _mÀ-_n-Iyp A-hmÀUpw In-«n. {^m-ss©-kn D-S-a-bv-¡v \-à em-`w e-`n-¡p-¶ X-c-¯n {^m-ss©-kn kn-Ìw sIm-ïph-cm³ I-gn-ªp. P-\-§-sf kw-_-Ôn¨n-S-t¯m-fw ssl-Po³ A-hmÀ-Uv In-«n-b Øm]-\w F-¶ \n-e-bn hr-¯n-bp-Å `-£-Ww e-`n-¡p-I-bpw sN-¿p-¶p. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: ]-cm-P-bw hn-P-b-¯n-te-¡p-Å h-gn-bm-Wv. Xp-S-¡-¯n ¹m-\nw-Kn-em-bn-cn-¡pw sX-äv h-cn-I. A-Xv ]Tn-¨v Xn-cp-¯m-\m-Ipw. Ìm-^v A-td-©v-saâv Xp-S§n-b Im-cy-§-fn-se-Ãmw {i-²m-]qÀ-hw {]-hÀ¯n-¨n-sÃ-¦n Xn-cn-¨-Sn t\-cn-Smw. tIm-kv-äv I¬-t{Sm-fnw-Kpw kq-£n-t¡-ï Im-cy-amWv. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: F-{X D-b-c-¯n-se-¯n-bm-epw ]qÀ-W-am-b hn-Pbw t\-Sn F-¶p Nn-´n-¡-cp-Xv. ho-ïpw ap-t¶dm³ B Nn-´ X-S-k-am-Wv. ]p-Xn-b e-£y-§Ä ap-¶n sh-¡-Ww. A-Xn-\m-bn {]-hÀ-¯n-¡Ww. P-\-§-fp-sS k-lm-b-am-Wv _n-kn-\-kn-s\ h-fÀ-¯p-¶-Xv. F-{X h-fÀ-¶m-epw hn-\-bw ssIhn-S-cp-Xv. ]-cm-P-b-§-sf ]Tn-¡m-\p-Å A-hk-cw F-¶ \n-e-bn am-{Xw I-ïm a-Xn.

A strong world can only be built with strong cement

www.diamondcements.com

Toll free: 1800 425 6059

1489

6400004993

40

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI


{]-Xn-k-Ôn-I-fn XpW-bmbXv \n-Ý-b-ZmÀ-Vyw hn-jv-Wp hn-P-b³

F-Iv-kn-Iyq-«n-hv U-b-d-Iv-äÀ

hn Pn kn _o-\ $ hn-P-b³ ]n-Å F-¶ kwcw-`-I³ 1988 em-Wv _nkn-\-kn ]n-Xm-hn-sâ ]m-X ]n-´p-SÀ-¶v hn Pn kn _o-\ F-¶ t]-cn lmÀ-Uvsh-bÀ tjm-¸n-\v Xp-S-¡-an-Sp-¶-Xv $ Z-£n-tW-´y-bn-se B-Zy ssSÂ-kv tjm-dqap-I-fn-sem-¶m-b ssS Un-kv-t¹ skâÀ Im-bwIp-f-¯v Xp-d-¶p $ 2007em-Wv a-I³ hn-jv-Wp hn-P-b³ _n-kn\-kn-te-¡v I-S-¡p-¶-Xv

t\-«w: I¼\n-bpsS h-fÀ-¨ th-K-¯n-em-¡m³ hn-jv-Wp hn-P-b-\v km-[n-¨p. B-e-¡p-f-s¯ dq-^nw-Kv hn-`m-Kw 50,000 N-Xp-c-{i-b-Sn-bm-¡n hÀ-[n-¸n-¨p. 2012  dq-^nw-Kv s{]m-ss^-enw-Kv bq-Wn-äv B-cw-`n-¨-Xv a-säm-cp t\-«-am-bn. 2014 Bb-tXm-sS I-¼-\n-bp-sS h-cp-am-\w 100 tIm-Sn-bnse-¯n-¡p-¶-Xn-epw hn-jv-Wp- hn-P-b³ h-en-b ]-¦ph-ln-¨p. tIm-«-b-s¯ I-ªn-¡p-gn-bn-epw a-e-¸p-d-¯pw dq-^nw-Kv Un-hn-j-\p-I-fpw ]p-\eq-cn hn-Pn-kn _o-\-bp-sS im-J-bpw Xp-d-¶p {]-hÀ-¯-\w hym-]n-¸n-¨p. ImÀ-jn-I D-]-I-c-W§Ä ap-X shÀ-«n-¡Â KmÀ-U³ h-sc DÂ-¸mZn-¸n-¡p-¶ A-{Kn-]m F-¶ {_m³-Uv hn Pn kn _o-\ hn-]-Wn-bn F-¯n-¨p. Xn-cn-¨-Sn-IÄ X-c-Ww sN-bv-X-Xv: t\m-«v ]n³-hen-¡Â, Pn-F-kv-Sn \-S-¸m-¡p-¶-Xp-am-bn _-Ôs¸-« B-i-b-¡p-g-¸-§Ä, Xp-SÀ-¨-bm-bn h-¶ {]-f-b-§Ä, KÄ-^v cm-Py-§-fn-se am-µyw aq-eap-ïm-b sXm-gn \-ãw Xp-S-§n _n-kn-\-kn-\v sh-Ãp-hn-fn-bp-bÀ-¯n-b \n-c-h-[n Im-cy-§Ä \nÀam-W ta-J-e-sb {]-Xn-k-Ôn-bn-em-¡n-b-t¸m-gpw {i-²m-]qÀ-h-am-b Np-h-Sp-sh-¸p-I-fn-eq-sS A-h a-dn-I-S-¡m-\m-bn. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: sh-Ãp-hn-fn-I-fn ip-`m-]v-Xn hn-izm-kw {]-I-Sn-¸n¡p-I-bpw \n-Ý-b-ZmÀ-Vy-t¯m-sS {]-hÀ-¯n¡p-I-bpw th-W-sa-¶m-Wv ]Tn-¨ ]mTw.

\n§-fn- ep-Å hn-izm-kw ssI-hn-Sm-Xn-cn-¡p-I, hnP-bw A-cn-In-se¯pw j-co-^v -ap-l-½-Zv

sN-bÀ-am³& am-t\-Pnw-Kv U-b-d-Iv-äÀ

Iyq-_ -k v - v CâÀ\m-j-W {Kq-¸v $ 2011  J-¯-dn-em-Wv Iyq_v-kv CâÀ-\m-j-W {Kq-¸n-sâ ]n-d-hn. ]n-¶o-Sv C-´y, bp-F-C F-¶n-hn-S§-fn-te-¡v hym-]n-¸n-¨p $ jn-¸nw-Kv, tem-Pn-Ìn-Iv-kv I¬-kv-{S-£³, kn-hn F³-Pn-\o-b-dnw-Kv, BÀ¡n-sS-Iv-N-d kÀ-ho-kkv, ^p-Uv C-d-¡p-a-Xn -I-b-äp-a-Xn, P-\-d t{S-Unw-Kv, {Sm³-kv-t] mÀ-t«-j³, F-^v-Fw-kn-Pn am-t\-Pv-saâv Xp-S-§nb ta-J-e-I-fn {]-hÀ-¯n¡p-¶p

t\-«w: {Kq-¸n-\v Io-gn-ep-Å Hm-tcm Øm-]-\-¯nse-bpw Po-h-\-¡m-cm-Wv G-Xv t\-«-¯n-\pw Ah-Im-in-IÄ. Np-cp-§n-b Im-ew sIm-ïv X-s¶ sIm-¨n-bn-se th-K-¯n h-f-cp-¶ tem-Pn-ÌnIv-kv I-¼-\n-I-fn-sem-¶m-bn am-dm³ Iyq-_v-kv CâÀ-\m-j-W tem-Pn-Ìn-Iv-kn-\v I-gn-ªp. Xn-cn-¨-Sn-IÄ X-c-Ww sN-bv-X-Xv: Xp-S-¡-¯n an-¡ ÌmÀ-«-¸p-I-sf-bpw t]m-se G-sd I-ã-s¸-«p. _n-kn-\-kv hn-P-bw F-¶ H-tc-sbm-cp e-£y-hpam-bm-Wv Rm³ {]-hÀ-¯n-¨-Xv. ]-cm-P-bw F-¶-Xv Im-gv-N-¸m-Sn-sâ am-{Xw {]-iv-\-am-Wv. Hm-tcm ]-cm-Pb-hpw \n-§-fp-sS Hm-]v-j-\p-IÄ am-äm-\pw ]p-Xn-b Zn-i kzo-I-cn-¡m-\p-ap-Å A-h-k-c-am-Wv. F-s´-¦nepw B-bn-¯o-cm-\p-Å B-{K-lw hÀ-[n-¸n-¡p-Ibm-Wv ]-cm-P-b-§Ä b-YmÀ-°-¯n sN-¿p-I. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: H-cn-¡epw \n-§-fn X-s¶-bp-Å hn-izm-kw D-t]-£n -¡-cp-Xv. F-´p sN-¿p-¶p, F-t¸mÄ sN-¿p-¶p F -¶-Xn-\v {]-k-àn-bn-Ã, ITn-\m-[zm-\w hn-P-b-¯nse-¯n-¡pw. F-t¸m-gpw Im-cy-§Ä e-fn-X-am-bn I-ïv sh-dp-sX-bn-cn-¡m-\m-hn-Ã, B-h-iyw t\-SW-sa-¦n {]-hÀ-¯n-t¨ a-Xn-bm-Iq. \n-c-´-cam-b ITn-\m-[zm-\-¯n-eq-sS-bpw \n-Ý-b-ZmÀ-Vy-¯n-eqsS-bpw, {]-Xn-k-Ôn-I-sf X-c-Ww sN-¿m-\m-Ipw.

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

41


EMERGING YOUNG BUSINESS LEADERS

sP-bv-k¬ sP-bnw-kv ]mÀ-Sv-WÀ

-`-h-\w A-eq-an-\n-bw t{]m-U-Iv-äv-kv $ A-eq-a-n-\n-bw BÀ-¡nsS-Iv-N-d kn-Ìw-kv, ^À-Wn-¨-dp-IÄ F-¶n-hbp-sS DÂ-¸m-Z-\-hp-am-bn 2015  Xp-S-¡w $ ho-Sp-I-fp-sS Câo-cn-b -dn-\v B-h-iy-am-b Aeqan-\n-bw DÂ-¸-¶-§Ä ]qÀ-W-am-bpw I-Ì-ssa-kv sN-bv-Xv \Â-Ip-¶p $ tI-c-f-¯n-sâ hn-hn-[ `m-K-§-fn-em-bn 9 tjm-dqap-IÄ $ \m-ep hÀ-j-¯n-\n-sS 1500 te-sd D-]-t`m-àm¡Ä

\-ho-I-c-Ww Ønc-am-bn Xp-ScpI

B ]mTw F-¶pw h-gn-hn-f-¡v

t\-«w: I-gn-ª sh-Å-s¸m-¡-t¯m-sS R-§fp-sS DÂ-¸-¶-§-fp-sS Kp-W-ta-· ]-e-cpw Xn-cn¨-dn-ªp. ]n-¶o-Sv sh-Å-s¸m-¡-ap-ïm-b `m-K§-fn Iq-Sp-X t{]m-P-Iv-äp-IÄ sN-¿m³ I-gn-ªp. A-eq-an-\n-bw tlmw Câo-cn-bÀ/BÀ¡n-sS-Iv-N-d DÂ-¸-¶-§-fp-sS C-ta-Pv am-än-sbSp-¡m-\pw ]-cn-Øn-Xn ku-lrZw ]p-eÀ-¯p-¶ Xpw G-sd-¡m-ew \n-e-\nÂ-¡p-¶-Xp-am-b A-eq -an-\n-bw DÂ-¸-¶-§-sf Ip-dn-¨v A-h-t_m-[w kr-ãn-¡m-\pw I-gn-ªp. ^À-Wn-¨À am-\p-^m -Iv-N-dÀ A-tkm-kn-tb-j-sâ C-¶-th-äo-hv ^À -Wn-¨À A-hmÀ-Uv e-`n-¨p. B-tKm-f hn-]-Wn-bnte-¡v {]-th-in-¡m-\pw Iq-Sp-X t]À-¡v tPmen-bpw D-]-Po-h-\-amÀ-K-hpw \Â-Im-\pw I-gn-ªp. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: hn-]-Wnsb-bpw A-Xn-\v A-\p-tbm-Py-am-b DÂ-¸-¶§-sf-bpw a-\-knem-¡p-I F-¶-Xm-bn-cp-¶p sh-Ãp-hn-fn. do-sä-bv tjm-¸p-IÄ Xp-d-¡p-I F-¶-Xv h-en-b sh-Ãp-hn-fn-bm-Wv. F-¶m A-Xv ]-e-t¸m-gpw A-Xym-h-iy-hp-am-Wv. h-en-b B-kq-{X-Ww \-S-¯n sh-Ãp-hn-fn-IÄ t\-cn-Sm\m-bn. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: an-I-s¨m-cp So-an-s\ sI-«n-¸-Sp-¯m \n-§-fp-sS ZuÀ-_-ey-s¯ A-h-cp-sS {]-I-S-\w sIm-ïv a-dn-I-S-¡m-\m-Ipw. DÂ-¸-¶-§Ä Øn-c-am-bn sa-¨-s¸-Sp-¯n-s¡m-ïn-cn-¡p-I.

t\-«w: R-§-fp-tS-Xv H-cp Ip-Spw-_ _n-kn-\km-Wv. ]Tn-¨ am-t\-Pv-saâv ]mT-§-fn \n-¶v hy-Xy-kv-X-am-bn Xn-I-¨pw {]m-tbm-Kn-I-am-b _n-kn-\-kv ]mT-§Ä ]Tn-¡m³ km-[n-¨-Xv Ip-Spw-_ _n-kn-\-kn-te-¡v h-¶-Xn-\v ti-jam-Wv. _n-kn-\-kn-\v H-cp am-\p-jn-I aq-eyap-ïv. F-sâ ]n-Xm-hv, tPm-bv Fw hÀ-Ko-kv, a-ïpw-]m FâÀ-ss{]-k-kv Øm-]n-¨ Imew ap-X D-bÀ-¯n-¸n-Sn-¡p-¶-Xv A-Xm-Wv. A-Xp-sIm-ïv H-s¡-bm-Wv Un-kv-{Sn-_yq-j³ cw-K-¯v R-§Ä-¡v h-f-cm-\m-Ip-¶-Xpw. R-§Ä ]p-Xn-b Nn-e {_m³-Up-IÄ Iq-Sn C-t¸mÄ Iq-«n-t¨À-¯n-«p-ïv. A-Xnsem-¶v Xr-iqÀ Pn-Ã-bn-se H-cp tX³ IÀj-I-sâ `m-c-Xv l-Wn F-¶ {_m³-Um-Wv. ip²amb \mS³ tX³, \ym-b-hn-e-bn D-]-t`m-àm-¡Ä-¡v F-¯n-¡m³ km-[n-¡p-¶Xn kw-Xr-]v-Xn-bp-ïv. hnfs¡® tIcfw, Xangv-\mSv kwØm\§fn amÀ¡änwKv \S¯p¶Xpw Fsse^v tkm¸v kq¸À tÌm¡nÌmbXpsams¡ ASp¯ Ime¯v kwXr]vXn \ÂInb Imcy§fmWv. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: ]n-Xm-hv ]-d-ªp-X-¶ H-cp ]mT-am-Wv Rm-s\¶pw ap-dp-sI ]n-Sn-¡p-¶-Xv. F-´n-\p-th-ïnbpw B-sc-bpw h-©n-¡-cp-Xv.

-sd-bv-t\mÄ-Uv tPm-bv F-Iv-kn-Iyp-«o-hv U-b-d-Iv-äÀ

-a-ïpw-]m FâÀ-ss{]-k-kv $ F-^v Fw kn Pn Un-kv{Sn-_yq-j³ cw-K-s¯ ap³-\n-c-¡mÀ $ C-Z-bw \-sÃ-®, tKmÄ-Uv hn-¶À k¬^v-f-hÀ Hm-bvÂ, ]ym-cn jp-KÀ, ]ym-cn So, cp-Nn ]mw Hm-bvÂ, t^mÀNyq¬ D¸¶§Ä, a-e-_mÀ S-a-cnâv Ip-Sw-]p-fn XpS§n bh-bp-sS Un-kv-{Sn-_yq«À-amÀ $ tKmÄ-Uv hn-¶À k¬^v-f-hÀ Hm-bv-en-sâ C-´ybn-se \-¼À h¬ Un-kv-{Sn-_yq-«À

15 BUSINESSMEN 15 SUCCESS STORIES ONE BOOK! 15 Visionary Entrepreneurs! The latest business classic from Dhanam Publications is out for sale. The book is a compilation of the profiles of 15 Malayalee businessmen, pioneers and visionaries whose lives are textbooks on fighting the odds and making big things happen. This book weaves together original ideas, enterprising concepts, extraordinary acts of courage and examples of commitment and hard work, and shows how vision, passion and dedication can lead to success in business. A limited edition, this book is a manual for all aspiring entrepreneurs and professionals.

`750

Special offer `650

ORDER FORM

(save- `100)

42

I would like to buy ..................copies of the book, 15 Visionary Entrepreneurs, published by Dhanam Publications. Enclosed is Rs....................for this purchase. Method of payment: M.O, Cash, NEFT, Cheque, Draft , In favour of Dhanam Publications Pvt. Ltd., Kochi. ( Please add Rs. 40/-for outstation cheque)

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

Name................................................................................................................................................................................. Address ........................................................................................................................................................................ .............................................................................................................. Pin.................................................................. Phone............................................................Email.............................................................................................. Sign...........................................................................................................Date ................................................................. Bank Transfer (within India)

Account Name : Dhanam Publications Pvt Ltd, Kadavanthra. Account No. 10580200003399, Bank : The Federal Bank Ltd, Girinagar Branch, IFSC/RTGS Code : FDRL0001058

Dhanam Publications Pvt. Ltd., Kadavanthra, Kochi – 682 020, Ph: 0484 – 2315840, 2316494 Email: subscription@dhanam.in, www.dhanamonline.com


\n-§-fp-sS So-an hn-iz-kn-¡p-I _n-_n³ tPmÀ-Pv Nn-tä-¯v -No-^v F-Iv-kn-Iyq-«o-hv Hm-^o-kÀ,

-Un-_n-F-kv Hm-t«m-tam-«o-hv (t^mÀ-h¬ {Kq-¸v)

$ S-bÀ, A\p-_-Ô tk-h-\§Ä F-¶n-h-bp-ambn 2010  Xp-S-¡w $ \m-ep t]À tNÀ-¶v Xp-S§n-b Øm-]-\w Np-cp-§n-b k-a-bw sIm-ïv an-I-¨ h-fÀ-¨-bn-te-¡v. {_n-Uv-Pv-kv-täm-¬, an-j-en³ Xp-S§n-b {_m³-Up-I-fp-am-bp-Å Iq-«p-sI-«n-eq-sS sIm-¨n-bn-se ap³-\n-c S-bÀ do-sä-bv-e-dm-bn $ c-ïm-a-s¯ do-sä-bv tjmdqw B-ep-h-bn Xp-d-¶p $ 9 tIm-Sn-te-sd hn-äp-h-c-hv. A-©p hÀ-jw sIm-ïv 15 tjm-dq-ap-IÄ Iq-Sn e-£y-anSp-¶p

t\-«w: 2013  {_n-Uv-Pv-kv-täm-Wn-sâ cm-Pys¯ an-I-¨ Uo-e-dm-bn sX-c-sª-Sp-¡-s¸-«p. 2019  an-j-en³ Uo-eÀ-jn-¸v Iu¬-kn saw-_-dm-bn sX-c-sª-Sp-¡-s¸-«p. a-Õ-c-s¯ A-Xn-Po-hn-¨v hn-izm-ky-X-bp-Å S-bÀ do-sä-bve-dpw tk-h-\-Zm-Xm-¡-fp-am-bn am-dm-\m-bn. Bfp-I-fp-sS hn-izm-kw t\-Sn-sb-Sp-¡m-\m-b-Xpw an-I-¨ Sow hÀ-¡pw I-gn-ª ]-¯p hÀ-j-¯n\n-S-bn an-I-¨ hn-P-bw t\-Sm³ R-§-sf {]m-]v-X-cm-¡n. sh-Ãp-hn-fn-I-fp-sS A-Xn-Po-h-\w: Im-em-\pkr-X-am-b km-t¦-Xn-I hn-Zy-bpw Um-ä-t_-kv am-t\-Pv-saâpw h-fÀ-¨-bv-¡v DuÀ-Pw ]-IÀ-¶p. F-¶m S-bÀ _n-kn-\-kn-\p ]p-d-¯v aq-e-[-\ \n-t£-]w \-S-¯n-b-Xv {]-[m-\ _n-kn-\-kn-s\ _m-[n-¡m-\n-S-bm-bn. \n-§-fn-epw So-an-epw D-Å hn-izm-k-am-Wv sh-Ãp-hn-fn-IÄ A-Xn-Pohn-¡m³ I-cp-¯m-Ip-¶-Xv. hn-]q-eo-I-c-W ]-²-Xn-I-fn C-t¸mÄ Iq-Sp-X {i-² \Â-Ip -¶-Xv R-§-fp-sS I-cp-¯m-b S-b-dp-am-bn _-Ô-s¸-«h-bn-em-Wv.A-tXm-sSm-¸w Iq-Sp-X s{]m-^-j-W-em-hm-\pw km-t¦-Xn-I hn-Zy-bn Iq-Sp-X \n-t£-]w \-S-¯m-\pw X-bm-dmhp-¶p. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: \n-§Ä sN-¿p-¶ Im-cyw B-kz-Zn-¨v sN-¿p-I. sX-äp-I-fn \n-¶v ]mTw ]Tn¡p-I-bpw So-an hn-izm-kw ]p-eÀ-¯p-I-bpw sN-¿p-I. h-epXm-bn kz-]v-\w Im-Wp-I-bpw sN-¿p-I.

_n-kn-\-kn B-ßm-À-¸-Ww \-S-¯p-I X-cp¬ eo tPm-kv U-b-d-Iv-äÀ

tdmw-kv ³ dm-Iv-kv s]äv ssl-¸À amÀ-¡-äv & {Kq-anw-Kv ]mÀ-eÀ $ h-fÀ-¯p ar-K-§Ä-¡p-Å A-h-iy km-[-\-§-Äs¡m-¸w {Kq-anw-Kv tk-h-\§-fpw \Â-Ip-¶-Xn-\m-bn 2018 em-Wv Øm-]-\¯n-sâ Xp-S-¡w $ an-I-¨ s{]m-^-j-W-ep-Ifp-sS tk-h-\w {Kq-anw-Kv hn-`m-K-¯n e-`y-am-¡p¶p-sh-¶-Xm-Wv G-ä-hpw h-en-b k-hn-ti-j-X. Cu ta-J-e-bn-se ap³-\n-c Øm-]-\-§-fn-sem-¶m-bn h-f-cm³ h-f-sc s]-s«-¶p X-s¶ Øm-]-\-¯n-\m-bn.

t\-«w: h-fÀ-¯p ar-K-§-tfm-Spw ]-£n-I-tfm-Spap-Å XmÂ-¸-cy-am-Wv F-s¶ Cu _n-kn-\-knte-¡v B-IÀ-jn¸n¨-Xv. Xp-S-¡-¯n X-s¶ I-¼-\n-bp-sS _n-kn-\-kv tam-U ]-c-s¡ AwKo-I-cn-¡-s¸-«p. B-Zy hÀ-jw X-s¶ \n-c-h-[n {^m-ss©-kn A-t\z-j-W-§-fm-Wv R-§-sf tX-Sn F-¯n-b-Xv. F-Ãm-bv-t¸m-gpw ]p-Xn-b hn¸-\ sd-t¡mÀ-Up-IÄ ssI-h-cn-¡m-\m-Ip-¶p. sh-Ãp-hn-fn-I-sf t\-cn-«-Xv: _n-kn-\-kn C-Xp-h-sc ]-cm-P-bw A-dn-ªn-«n-à F-¶ `m-Kyw I-Sm-£n-s¨-¦n-epw I-gn-ª c-ïp hÀ-j¯n-\n-S-bn h-ep-Xpw sN-dp-Xp-am-b Øm-]-\§-fn \n-¶v I-Sp-¯ a-Õ-cw t\-cn-Sp-¶p-ïv. tk-h-\-§-fn-se Kp-W-\n-e-hm-cw R-§Ä D-d-¸p h-cp-¯p-¶p. AXv a-Õ-c-¯n R-§Ä-¡v ap³-Xq-¡w \Â-Ip-¶p. hnPb/]cmPb§fn ]Tn¨ ]mT§Ä: A-]v-t{K-Uv sN-bv-Xp-sIm-ïn-cp-¶m hn-P-bw F-t¸m-gpw Iq-sS-bp-ïm-Ipw. tIm-hn-Uv Im-e-¯v {]-h-À-¯-\-¯n h-cp-¯n-b am-ä-§-fn-eq-sS an-I-¨ _n-kn-\-kv \-S-¯n-b-Xv ]-e Im-cy§-fpw ]Tn-¸n-¡p-I-bpw sN-bv-Xp. \n-§Ä-¡v _n-kn-\-kv H-cp ]m-j-\msW-¦n A-Xn-\m-bn B-ßmÀ-¸-Ww \-S-¯nbm \n-§Ä \n-§ -fp-sS ta-J-e-bn \-¼À h¬ B-Ip-I X-s¶ sN-¿pw.

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

43


ADVERTORIAL

_ÀKÀ t m k v v

p _nkn\kvv tam epambn ae_m n \ns m p m l-K-k v- v C-´y en-an-ä-Uv F-¶ Øm-]-\-¯n-\v Io-gn-ep-Å a-t©-cn-bn-se d-sÌmdân Iu-ïÀ sk-bvÂ-kv-am-\m-bn F-¯n kn-.C.-H B-bn h-fÀ-¶ I-Y-bm-Wv Sn.Fw B-jn-Jv F-¶ 24 Im-c-tâ-Xv. _À-KÀ tXm-«-k v- v F-¶ Izn-¡v kÀ-ho-kv d--sÌmdâ virw-J-e-bp-sS B-i-b-hpw t\-Xr-Xz-hpw B-jnJntâ-Xm-Wv. ]p-Xp-a-bp-Å B-i-b-§-fpw So-an-s\ \-bn-¡m-\p-Å ]m-S-h-hp-am-Wv A-t±-ls¯ hy-Xy-kv-X-\m-¡p-¶-Xv. c-mPy-s¯ G-ä-hpw th-K-¯n h-f-cp-¶ Izn-¡v kÀ-ho-kv d-sÌm-dâ v irw-J-e F-¶XmWv e-£yw-. {]Xn-k-Ôn-I-Ä Xc-Ww sN-bv-Xp ap-t¶m-«p Ip-Xn-¡p-¶ a-e-¸p-dw PnÃ-bn-se \n-e-¼qÀ I-h-f¸m-d kz-tZ-inbmb B-jn-Jv C-¶v kw-cw-`-IÀ-s¡m-cp am-Xr-I-bmWv. _À-KÀ tXm-«- k v- n-sâ `m-hn ]-²-Xn-I-sf Ip-dn-¨v A-t±-lw kw-km-cn-¡p-¶p-.

F-´m-Wv _À-KÀ tXm-« -k v- v ap-t¶m-«v sh-¡p-¶ B-i-bw? d-k-sv- äm-dâ v ta-J-e-bn \n-c-h-[n hÀ-j-s¯ A-\p-`-h-]-cn-Úm-\apÅ {Kq-¸mWv l-K-k v- v. A-Xn \n-¶v D-cp-¯n-cn-ªp h-¶-Xm-Wv _À-KÀ tXm-«v-kv F-¶ Izn-¡v kÀ-ho-kv d-k-sv- äm-dâ v (Iyp.-F-k.v-BÀ) F-¶ B-i-bw. a-t©-cn-bn-epw th-§-c-bn-ep-am-Wv \n-e-hn C-h {]-hÀ-¯n-¨p h-cp-¶-Xv. tI-c-f-¯n D-S-\o-fw C-¯-cw Iyp-.F-kv-.BÀ irw-J-e sI-«n-¸-Sp-¡p-I F-¶-Xm-Wv C-t¸m-g-s¯ e-£yw. A-Sp-¯ H-¶-c hÀ-jw sIm-ïv 40 tjm-¸p-IÄ Xp-d-¡pw.

_À-KÀ tXm-«-k v- v hy-Xy-kv-X-am-Ip-¶-Xv F-§-s\-bm-Wv? sa-\p-hn \m-ev hn-`-h-§Ä am-{X-am-Wv _À-KÀ tXm-«-k v- n D-Å-Xv. _À-KÀ, ]n-k, ss{^-Uv Nn-¡³, ]m-kv-X. C-Xn-\p ]p-d-sa Pyq-kp-I-fpw e-`y-am-¡pw. C-h-tbm-tcm-¶pw kz-´-am-bn hn-I-kn-¸n-s¨-Sp-¯ ]m-N-I -co-Xn-bn D-ïm-¡p-¶-h-bm-Wv. ]m-câ v I-¼-\n-bm-b l-K-k v- v C-´y-bp-sS k-lm-bhpw C-¡m-cy-¯n e-`y-am-Ip-¶p-ïv.

tI-c-f-¯n kz-´w \n-e-bn d-sÌm-dâp-IÄ Xp-S-§p-Ibm-tWm? Hm-tcm ]-«-W-¯n-epw kn-än _n-kn-\-kv ]mÀ-Sv-WÀ-am-sc I-sï-¯n-bm-Wv ]p-Xn-b d-sÌm-dâp-IÄ Xp-d-¡p-I. ZoÀ-L-\m-f-t¯-¡p-Å _n-kn-\-kv ]mÀ-Sv-WÀ-am-cm-bn A-h-sc h-fÀ-¯p-I-sb-¶-Xm-Wv e-£yw. kn-än _n-kn-\-kv ]mÀ-Sv-WÀ-amÀ F-¶ \n-e-bn A-Sn-Øm-\ ku-I-cyw e-`y-am-¡p-I-bm-Wv ]mÀ-Sv-WÀ-am-cp-sS I-S-a. Np-cp-§n-b-Xv 2,000 N-Xp-c-{i-b-Sn-bp-Å sI-«n-S ku-I-cyw D-ïm-h-Ww. Xp-S-¡-¯n Hm-tcm Pn-Ã-bn-epw aq-¶p ap-X A-©p h-sc d-k-sv- äm-dâp-IÄ Xp-d-¡pw. A-Xn-\m-bn sem-t¡-j³ \n-Ý-bn-¨p h-cnI-bm-Wv. I-¼-\n X-s¶-bm-Ipw tjm-¸n-sâ Câo-cn-bÀ sN-¿p-¶-Xpw Po-h-\¡m-sc \n-b-an-¨v {]-hÀ-¯n-¸n-¡p-¶-Xpw.

_n-kn-\-kv ]mÀ-Sv-WÀ-amÀ-¡v F-´m-Wv t\-«w? tIm-hn-Uv t]m-ep-Å km-l-N-cy-§Ä hn-e-bn-cp-¯n, A-¯-cw L-«-§-fn-epw {]-hÀ-¯n-¡p-¶-Xn-\m-h-iy-am-b ap³-I-cp-X-ep-IÄ F-Sp-¡p-¶p-ïv. C-cp-¶v I-gn¡m-\pw ]mÀ-k \Â-Im-\pw tlmw sU-en-h-dn-bpw D-ïm-Ipw. sU-en-h-dn-¡m-bn kz-´w Po-h-\-¡m-sc \n-b-an-¡p-I-bpw sN-¿pw. am-{X-a-Ã, ]m-N-I-co-Xn-I-fn-epw amÀ-¡-änw-Kn-epw Hm-¸-td-j-\n-epw lyq-a³ dn-tkm-g-k v- n-epw l-K-k v- v C-´y-bp-sS ]-cn-N-b k-¼-¯v Iq-Sn C-hn-sS e-`y-am-¡pw. A-Xp-sIm-ïp X-s¶ an-I-¨ \n-ebn {]-hÀ-¯n-¡m³ Cu Iy-p-.F-kv-.BÀ irw-J-e-bv-¡m-hpw. A-Xn-sâ t\-«w ]mÀ-Sv-WÀ-amÀ-¡v e-`n-¡pw.

\n-e-hn F-hn-sS-sbm-s¡ _À-KÀ tXm-«-vk - v Iyp-.F-kv.-BÀ {]hÀ-¯n-¡p-¶p-ïv? a-t©-cn-bn-epw th-§-c-bn-epw _À-KÀ tXm-«- k v- v Xp-d-¶n-«p-ïv. Iq-Sm-sX F-d-Wm-Ip-fw, Xr-iqÀ, tIm-gn-t¡m-Sv, a-e-¸p-dw, I-®qÀ F-¶n-hn-S-§-fn-em-bn G-gv tjm-¸p-IÄ D-S³ Xp-S-§pw. Cu B-i-b-¯n B-Ir-ã-cm-bn \n-c-h-[n t]-cm-Wv {^m-ss©-kn A-t\z-j-W-§-fp-am-bn F-¯n-s¡m-ïn-cn-¡p-¶-Xv.

F-´m-Wv `m-hn ]-²-Xn-IÄ? Sn.Fw B- j nJv tIm ^u-ïÀ & kn.C.H, _À-KÀ tXm-«vkv

44

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

2025 Hm-sS cm-Py-s¯ G-ä-hpw th-K-¯n h-f-cp-¶ Iyp.-F-kv-.BÀ irw-J-e-bm-bn amdp-I F-¶-Xm-Wv e-£yw. H-¶-c hÀ-j-¯n-\pÅn 40 tjm-¸p-I-fpw c-ïp hÀ-jw sIm-ïv 100 tjm-¸p-I-fpw Xp-d-¡m-\m-Wv ]-²-Xn.


RESPONSE FEATURE

kv-{Xo-IÄ-¡v sXm-gn-epw

km-¼-¯n-I hn-Zym-`ym-k-hpw e-£yan-«v

am-h-dn-Iv-k - v t{]m [-\-Im-cy tk-h-\ ta-J-e-bn {]-hÀ-¯n-¡p-¶ am-h-dn-Iv-kv- t{]m {Kq-¸v tI-c-f -¯n-se ImÂ-e-£-t¯m-fw h-\n-X-IÄ-¡v sXm-gn-epw km¼-¯n-I hn-Zym-`ym-k-hpw \Â-Im-s\m-cp-§p-I-bm-Wv

tI

-c -fw km-£-c-X-bn ap- ¶ n- e m- b n- c n- ¡ mw. F-¶m km-¼¯n-I km-£-c-X-bn-tem? a-äp ]-e kw-Øm-\-§-tf-¡mÄ G-sd ]n-d-Inem-sW-¶m-Wv I-W-¡p-IÄ kq-Nn¸n-¡p-¶-Xv. Kp-P-dm-¯n 88 i-Xam-\-am-Wv km-¼-¯n-I km-£-c-X. tI-c-f-¯n sh-dpw 30 i-X-am-\¯n Xm-sg-bpw. h-cp-am-\w F-§ -s\ ^-e-{]-Z-am-bn hn-\n-tbm-Kn-¡-Ww F-¶-dn-bm-¯-h-cm-Wv a-e-bm-fn-Ifn `q-cn-`m-K-hpw F-¶v Np-cp-¡w. [-\-Im-cy tk-h-\ ta-J-e-bn {]-hÀ-¯n-¡p-¶ am-h-dn-Iv-kv t{]m F-¶ {Kq-¸v C-Xn-s\m-cp ]-cn-lmc-hp-am-bn F-¯n-bn-cn-¡p-I-bm-Wv. tI-c-f-¯n-se kv-{Xo-IÄ-¡v sXmgn-epw A-Xn \n-¶p-Å h-cp-am\w F-§-s\ ^-e-{]-Z-am-bn hn-\ntbm-Kn-¡-W-sa-¶ ]-cn-io-e-\-hpw \Â-Im-s\m-cp-§p-I-bm-Wv {Kq-¸n\v Io-gn-ep-Å am-h-dn-Iv-kv- t{]m sse^v ^u-tï-j³. ]qÀ-W-am-bpw ku-P-\y-ambm-Wv am-hv-dn-Iv-kv t{]m sse-^v ^u-tï-j-sâ {]-hÀ-¯-\w. tI-cf-¯n-se B-bn-c-t¯m-fw ]-©m-b¯p-I-fn-se 25 ho-Xw kv-{Xo-IÄ¡m-Wv B-Zy-L-«-¯n ]-cn-io-e-\w \Â-Ip-¶-Xv. X-¿Â ]-cn-io-e-\-hpw km-¼¯n-I hn-Zym-`ym-k-hpw \Â-Ip-I-

¸p-dw Pn-Ã-bn-se aq¶n-bqÀ, tXªn¸mew ]-©m-b-¯p-I-fn ]-² -Xn-¡v Xp-S-¡-an-«n-«p-ïv. C-Xv tI-c-f¯n-em-sI hym-]n-¸n-¡m-\m-Wv Xocp-am-\w.

bm-Wv B-Zy-L-«-¯n sN-¿p-Isb-¶v am-h-dn-Iv-kv t{]m en-an-ä-Uv am-t\-Pnw-Kv U-b-d-Iv-äÀ tU-hn-Uv ImÀ-a A-e-Iv-kv ]-d-bp-¶p. X-¿Â ]T-\w ]qÀ-¯n-bm-¡p-¶hÀ-¡v {Kq-¸n-\v Io-gn X-s¶ {]-hÀ-¯n-¡p-¶ am-h-dn-Iv-kv- t{]m KmÀ-aâv-kv FÂ-FÂ-]n-bp-sS `m-Kam-bn sXm-gn-en GÀ-s¸-Smw. kÀ¡mÀ am-\-Z-Þ {]-Im-c-ap-Å i-¼f-¯n-\v ]p-d-sa ]n-F-^pw a-äv B-\pIq-ey-§-fpw C-hÀ-¡v e-`y-am-¡pw. C-tXm-sSm-¸w e-`n-¡p-¶ h-cp-am-\w F-§-s\ \m-f-t¯-¡v D-]-Im-cs¸-Sp-¶ co-Xn-bn \n-t£-]n-¡mw F-¶-Xp kw-_-Ôn-¨ km-¼-¯n-I hn-Zym-`ym-k-hpw \Â-Ipw. an-I-¨ \nt£-] amÀ-K-§Ä, A-Xym-h-iyw D-ïm-bn-cn-t¡-ï C³-jp-d³-kv ]-cn-c-£-IÄ, t]-gv-k-W ^n-\m ³-kv _-P-änw-Kv Xp-S-§n-b Im-cy-§sf-Ãmw ]T-\-¯n DÄ-s¸-Spw. a-e-

am-h-dn-Iv-kv- t{]m {Kq-¸v 2020 em-Wv H-cp Iq-«w bp-hm-¡fp-sS t\-Xr-Xz-¯n am-h-dn-Iv-kv-t{]m en-an-ä-Uv F-¶ t]-cn Øm]-\-¯n-\v Xp-S-¡-an-Sp-¶-Xv. sS-Ivt\m-f-Pn ta-J-e-bn-epw t{S-Unw-Kn-epw ]-cn-Úm-\-hpw ]-cn-N-b-hp-ap-Å tU-hn-Uv ImÀ-a A-e-Iv-kn-sâ t\-Xr-Xz-¯n-em-bn-cp-¶p A-Xv. 12 hÀ-j-am-bn _n-kn-\-kv cw-K-¯p-Å ap-l-½-Zv km-Pn-Zv, sS-Iv-kv-ssä _n-kn-\-kv cw-K-¯v 12 hÀ-j-¯nte-sd {]-hÀ-¯-\ ]-cn-N-b-ap-Å A-Ðp _m-kn-Xv, an-Uv CuÌn Ip-Spw-_ _n-kn-\-kn-s\m¸w {]-hÀ-¯n-¨p h-cn-I-bm-bn-cp-¶ ap-l-½-Zv ap-kv-X-^, am-t\-Pv-saâv cw-K-¯v 10 hÀ-j-¯n-te-sd-bm-bn {]-hÀ-¯n-¨p h-cn-I-bm-bn-cp-¶ cmP³ tk-Xp-e-£v-an \m-bÀ F-¶nh-cm-Wv I-¼-\n-bp-sS a-äp U-b-d-IväÀ-amÀ.

am-h-dn-Iv-kv- t{]m Øm-]-\-§Ä am-h-dn-Iv-kv- t{]m {Kq-¸n-\p Iogn B-dv Øm-]-\-§-fm-Wp-Å-Xv. am-h-dn-Iv-kv t{]m en-an-ä-Uv, t{_m¡nw-Kv tk-h-\-§Ä \Â-Ip-¶ ]mÀSv-WÀ-jn-¸v Øm-]-\-am-b am-h-dn-Iv-kvt{]m, am-h-dn-Iv-kv- t{]m KmÀ-aâv-kv FÂ-FÂ-]n, am-h-dn-Iv-kv -t{]m Nnäv-kv ss{]-h-äv en-an-ä-Uv, am-h-dn-Iv-kvt{]m t{]m-¸À-«n am-t\-Pv-saâv ss{]h-äv en-an-ä-Uv, am-h-dn-Iv-kv- t{]m sse-^v ^u-tï-j³ F-¶n-h-bmW-h. C-h Iq-Sm-sX A-©v Øm-]\-§Ä Iq-Sn D-S³ {Kq-¸n-\v Io-gn D-ïm-Ipw. am-h-dn-Iv-kv- t{]m \n-[n, am-h-dn-Iv-kv- t{]m Pq-hÂ-dn, am-h-dnIv-kv- t{]m slÂ-¯v-sI-bÀ, am-hdn-Iv-kv- t{]m tlmÄ-Unw-Kv-kv, am-hdn-Iv-kv- t{]m Cu-hâv-kv& A-UzÀssS-knw-Kv F-¶n-h-bm-Wv ]p-XpXm-bn {Kq-¸n-\v Io-gn F-¯p-I. tU-hn-Uv ImÀ-a A-e-Iv-kv

ap-l-½-Zv ap-kv-X-^

A-Ðp _m-kn-Xv

s{]m-ss{]-ä-dn t{S-Unw-Kv B-Wv I-¼-\n {]-[m-\-am-bn Du-¶Â \Â-Ip-¶-Xv. C-hÀ X-s¶ cq-]w \Â-In-b _n-tbÀ-Uv-am³ kv-{Sm-ä-Pn A-\p-k-cn-¨m-Wv {]-hÀ-¯-\w. Hml-cn hn-]-Wn-bn I-¼-\n-I-fp-sS b-YmÀ-° aq-eyw I-ïp-]n-Sn-¨v kmt¦-Xn-I hn-i-I-e-\-¯n-\v hn-t[-bam-¡n em-`-I-c-am-b \n-t£-]-¯n\m-bp-Å Hm-l-cn-IÄ I-sï¯m³ Cu kv-{Sm-ä-Pn-bn-eq-sS km[n-¡p-¶p-sï-¶v C-hÀ ]-d-bp-¶p. \n-c-´-c-am-b K-th-j-W-§-fn-eq-sSbm-Wv \n-t£-]-¯n-\p-Å an-I-¨ Hm-l-cn-IÄ I-¼-\n sX-c-sª-Sp¡p-¶-Xv. Hm-l-cn hn-]-Wn H-cp NqXm-«-a-sÃ-¶pw an-I-s¨m-cp \n-t£-]amÀ-Kw X-s¶-sb-¶pw ]Tn-¸n-¡p-¶ am-h-dv-In-kv- t{]m t{S-Unw-Kn-s\ t{]mÕm-ln-¸n-¡p-¶p-an-Ã. an-I-¨ co-Xn-bn \n-t£-]w \-S -t¯-ï-Xn-s\ Ip-dn-¨p-Å tIm-gvkp-I-fpw am-h-dn-Iv-kv t{]m \Â-Ip¶p-ïv. Cu tIm-gv-kv ]qÀ-¯nbm-¡p-¶-hÀ-¡v I-¼-\n-s¡m-¸w X-s¶ tNÀ-¶v {]-hÀ-¯n-¡m-\p-Å A-h-k-c-hpw \Â-Ip-¶p-sh-¶v tUhn-Uv ImÀ-a A-e-Iv-kv ]-d-bp-¶p.

ap-l-½-Zv km-Pn-Zv

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

45


RESPONSE FEATURE

ÌmÂIn³Uv

t{]m-U-Iv-äv Un-ssk-\nw-Kpw DÂ-¸m-Z-\-hpw C-\n tI-c-f-¯n X-s¶ tIm¬-{Sm-Îv am-\p-^m-Iv-N-dnw-Kv ta-J-e-bn {i-t²b- t\-«-hp-am-bn ap-t¶-dp-I-bm-Wv a-e-bm-fn kw-cw-`-am-b ÌmÂ-In³-Uv

tIm

-hn-Uv tI-c-f¯n ]-SÀ-¶p ]n-Sn-¨p Xp-S§n-b Im-ew. izm-kw In-«m-sX tcm -Kn-I-sf B-ip-]-{Xn-I-fn {]-th-in¸n-¨p Xp-S-§n-b-t¸m-gm-Wv tI-c-f -¯n-se B-ip-]-{Xn-I-fn-se shânte-äÀ £m-aw {]-Xn-k-Ôn kr-ãn -¨-Xv. F-{X-bpw s]-s«-¶v shân-te -ä-dp-IÄ \nÀ-an-¡p-¶-Xn-\p-Å {i-a -am-bn-cp-¶p ]n-¶o-Sv. A-t¸m-gm-Wv sh-dpw H-cm-gv-N-bv-¡p-Ån A-©p X-cw tam-U shân-te-ä-dp-IfpsS \nÀ-am-W-w ]qÀ-¯n-bm-¡n H-cp tIc-f I-¼-\n A-Ûp-Xw kr-ãn-¨-Xv. ]m-e-¡m-Sv B-Øm-\-am -bp-Å ÌmÂ-In³-Uv F-¶, sa-¡m-

\n-¡Â F³-Pn-\o-b-dnw-Kv Un-ssk -\nw-Kv tIm¬-{Sm-Îv am-\p-^m-Iv-Ndnw-Kv I-¼-\n-bm-Wv tI-c-f ÌmÀ-«-¸v an-j-\pth-ïn B D-Zy-aw \-S-¯nb-Xv. ssN-\o-kv I-¼-\n-I-fpw C-´y -bn-se sa-t{Sm \-K-c-§-fn-se hn-c-ense-®m-hp-¶ I-¼-\n-I-fpw am-{Xw ssI-sh-¨ Un-ssk-\nw-Kv-þ-tIm¬{Sm-Îv am-\p-^m-Iv-N-dnw-Kv ta-J-ebn A-]qÀ-h t\-«-am-Wv ÌmÂIn³-Uv t\-Sn-b-Xv. G-Xv C³-U-kv-{Sn-¡pw B-h-iy -am-b sa-¡m-\n-¡Â `m-K-§Ä Unssk³ sN-bv-Xv t{]m-t«m-ssS-¸v \nÀ-an-¨v D-]-t`m-àm-hn-sâ B-hiy-¯n-\-\p-k-cn-¨v \nÀ-an-¨p \Â-Ip-I-bm-Wv ÌmÂ-In³-Uv sN-¿p-¶-Xv. sa-Un-¡Â F-Izn-]v-saâv ta-J-ebn {]-i-kv-X-am-b

A-Km-s], sS-dp-tam s]³-t]mÄ Xp-S-§n-b-h-sbm-s¡ ÌmÂ-In³Un-sâ D-]-t`m-àr \n-c-bn-ep-ïv. sa-Un-¡Â F-Izn-]v-saâv-kv, C-e -t{Îm-Wn-Iv-kv, C-e-{În-¡Â, I-½yq -Wn-t¡-j³ Xp-S-§n-b ta-J-e-Ifn-se sa-¡m-\n-¡Â hn-`m-K-§fm-Wv ÌmÂ-In³-Uv {]-[m-\-am-bpw hn-I-kn-¸n-¨v \nÀ-an-¨v \Â-Ip-¶-Xv. A-Xn-\n-sS tIm-hn-Uv Im-e-¯v I-©n-t¡m-Sv C³-U-kv-{So-kv t^md-¯n-sâ t\-Xr-Xz-¯n A-©p I-¼-\n-IÄ tNÀ-¶v B-cw-`n-¨ t^-kv joÂ-Uv \nÀ-am-W-¯n-epw t\-Xr-]-c-am-b ]-¦v ÌmÂ-In³-Un\p-ïm-bn-cp-¶p. hn7 t¥m-_ C-¶-th-j³-kv F-¶ t]-cn-ep-Å Cu Iq-«p-kw-cw-`w C-t¸mÄ hym-hkm-bn-Im-Sn-Øm-\-¯n X-s¶ t^-kv joÂ-Up-IÄ \nÀ-an-¨v hn-]Wn-bn F-¯n-¡p-¶p-ïv.

tk-h-\-§-fp-sS kq-¸À-amÀ-¡-äv sa-¡m-\n-¡Â Unssk -\nw-Kn I¬-k-]v-äv Un-ssk³, I¬ -k-]v-äv sU-h-

e-]v-saâv, {Xo-Un Un-ssk³, Un-F-^v-Fw A-\m-en-kn-kv Xp-S§n-b tk-h-\-§-fpw am-\p-^m-Iv-N -dnw-Kn AXym-[p\n-I b-{´ km-a-{Kn-IÄ D-]-tbm-Kn-¨pÅ jo-äv sa-ä ^m-{_n-t¡-j³, sa-jo -\nw-Kv tPm-_p-IÄ, {Xo-Un {]nânw-Kv, Pn-Kv-kv B³-Uv ^n-I-kv-tN-gv-kv, C³-P-£³ tamÄ-Unw-Kv Xp-S-§n-b tk-h-\-§-fpw \Â-Ip-¶p.

ku-lr-Z-Iq-«m-bv-abp-sS kw-cw-`w \m-ep-hÀ-jw ap-¼m-Wv sa-¡m\n-¡Â F³-Pn-\o-bÀ-am-cm-b C-{_m-lnw sI C-Jv-_mÂ, ]m{Sn-Iv Im-S-a-e, ap-l-½-Zv Pm-jnw, apIp-µv ap-c-fo-[-c³ F-¶n-h-cp-sS t\Xr-Xz-¯n Cu kw-cw-`-¯n-\v XpS-¡-an-Sp-¶-Xv. C-h-cn aq-¶p t]-À Ip-än-¸p-dw Fw-C-F-kv F³-Pn-\ob-dnw-Kv tImtfPnÂ-\n¶pw HcmÄ tkew hn-\m-b-I an-j³ F³-Pn-\ob-dnw-Kv tIm-tf-PnÂ-\n¶pw sa-¡m\n-¡Â F³-Pn-\o-b-dnw-Kv ]T\w ]qÀ-¯n-bm-¡n hnhn-[ I-¼-\n-Ifn tPm-en sNbv-X A-\p`-hw ssI-ap-X-em-¡n-bm-Wv kz-´w kwcw-`-¯n-te-¡v C-d-§n-b-Xv. 12 F³-Pn-\o-bÀ-amÀ ÌmÂIn³-Un tPm-en sN-¿p-¶p.

A-kw-»n bq-Wn-äv D-S³ tIm-hn-Upw ]n-¶o-Sv D-ïm-b A -XnÀ-¯n-{]-iv-\-§-fpw aq-ew C-´ybn ssN-\-s¡-Xn-cm-b hn-Im-cw i-à-am-Ip-I-bpw ]-c-am-h-[n C -´y³ I-¼-\n-I-sf B-{i-bn-¨p XpS-§p-I-bpw sN-bv-X-Xv ÌmÂ-In³Un-\v t\-«-am-bn-«p-sï-¶v am-t\Pnw-Kv U-b-d-Iv-äÀ C-{_m-lnw sI C-Jv-_m ]-d-bp-¶p. `m-hn-bn ssN-\-bv-¡v _-Z-em-bn C´ysb am-äp-I F-¶ e-£y-am-Wv I-¼-\nsb ap-t¶m-«v \-bn-¡p-¶-Xv. C-Xnsâ `m-K-am-bn I-©n-t¡m-«v X-s¶ ssl se-h A-kw-»n bq-Wn-äv Iq-Sn Cu hÀ-jw Xp-d-¡pw. sh_vsskäv:

w w w .stahlki nd.in

46

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI


A-\y-kw-Øm-\ {_m³-Up-IÄ A-c-§p-hm-gp-¶ Ip-¡vsh-bÀ hn-]-Wn-bnte-¡v {i-t²-b-am-b I-S-¶p-h-c-hm-Wv a-ebm-fn {_m³-Um-b sS-tâm Ip-¡vsh-bÀ \-S-¯n-bn-cn-¡p-¶-Xv

hn-]-Wn Io-g-S-¡m³

sS-tâm Ip-¡- v-sh-bÀ tI

-c-f-¯n-sâ Ip-¡vsh-bÀ hn-]Wn-bn ]p-Xn-b s{S³-Uv kr-ãn¡m-s\m-cp-§p-I-bm-Wv sS-tâm Ip-¡vsh-bÀ. a-e-¸p-dw B-Øm-\-am-bp-Å AÀ-t_mÄ t{S-Unw-Kv B-Wv sS-tâm Ip-¡vshbÀ hn-]-Wn-bn-se-¯n-¡p-¶-Xv. {]-jÀ-Ip-¡-dp-IÄ, ssd-kv Ip-¡À, A-¸¨-«n, ss{^ ]m³, Uo-]v X-h, Uo-]v I-Um-bv, ]p-«p -Ip-Sw, Kym-kv Ìu Xp-S-§n H-cp ho-«n B-hiy-am-b Ip-¡v sh-b-dp-I-sf-Ãmw I-¼-\n hn-]Wn-bn-se-¯n-¡p-¶p. C-´y-bv-¡v ]p-d-sa G-sd a-e-bm-fn-I-fp-Å an-Uv Cu-Ìn-epw hn-]-Wn I-sï-¯m³ sS-tâm DÂ-¸-¶-§Ä-¡v km-[n¨n-«p-ïv. a-e-bm-fn-bp-sS A-`n-cp-Nn-¡-\p-k-cn-¨v X-bmdm-¡p-¶ Ip-¡vsh-b-dp-IÄ C-Xn-\-Iw X-s¶ hn-]-Wn-bn \n-¶v an-I-¨ {]-Xn-I-c-Ww t\-Snb-Xm-bn sN-bÀ-am³ sk-bv-X-e-hn Fw Sn ]-dbp-¶p.

se-¯n-¡p-I-bm-bn-cp-¶p Øm-]-\w sN-bv-X-Xv. t{Im-¡-dn DÂ-¸-¶-§Ä hn-]-Wn-bn-se-¯n-¨p sIm-ïv Xp-S-§n-b Øm-]-\w ]n-¶o-Sv t\m¬ Ìn-¡v Ip-¡vsh-b-dp-I-fpw ¥m-kvsh-b-dp-I-fp-ambn hn-]-Wn-bn Im-cy-am-b Øm-\w ]n-Sn-¨p. IqSm-sX tlmw A-¹-b³-k-kv, In-¨³ B-Iv-k-kdo-kv, sam-_o B-Iv-k-k-do-kv, kv-]o-t¡-gv-kv F-¶n-h-bp-sS hn-]-W-\-¯n-epw an-I-¨p \n -¡p-¶p. aq-¶p hÀ-j-¯n-\p ti-j-am-Wv sS-tâm Ip-¡v sh-bÀ F-¶ t]-cn I-¼-\n kz-´w {_m ³-Uv hn-]-Wn-bn ]-cn-N-b-s¸-Sp-¯p-¶-Xv. Ip¡-dp-IÄ hn-]-Wn-bn-se-¯n-¨p sIm-ïm-bn-cp¶p A-Xn-sâ Xp-S-¡w. C-¶v ssh-hn-[y-amÀ-¶ 60 te-sd DÂ-¸-¶-§Ä I-¼-\n hn-]-Wn-bn-se¯n-¡p-¶p. tIm-gn-t¡m-Sv, a-e-¸p-dw, h-b-\m-Sv

a-e-bm-fn-bp-sS A-`n-cp-Nn-¡-\p-k-cn-¨v tI-c-f-¯n-\v ]p-d-¯p-Å I-¼-\n-Ifm-Wv Cu ta-J-e-bn hn-]-Wn-bn ap¶n-ep-Å-Xv. F-¶m \-½p-sS io-e§Ä-¡pw B-h-iy-§Ä-¡pw A-\p-krX-am-b DÂ-¸-¶-§-fn ]-e-Xpw hn-]Wn-bn C-t¸m-gpw e-`y-a-Ã. Cu kml-N-cy-¯n-em-Wv k-hn-ti-j-am-b D¸-¶-§-fp-am-bn sS-tâm hn-]-Wn-bn-se¯n-b-sX-¶v A-t±-lw ]-d-bp-¶p. sNbÀ-am³ sk-bv-X-e-hn-bpsS-bpw am-t\Pnw-Kv U-b-d-Iv-äÀ B-jn-J-en-bp-sS-bpw hÀ-j-§-fp-sS {]-hÀ-¯-\ ]-cn-N-b -hpw A-\p-`-h k-¼-¯pw hn-]-W-\ta-J-e-sb Iq-Sp-X k-hn-ti-j-am-¡p¶p. 2017 em-Wv AÀ-t_mÄ t{S-Unw-Kn-\v B-jn-J-en Xp-S-¡-an-Sp-¶-Xv. hn-hn-[ I-¼\n-I-fp-sS Ip-¡v sh-b-dp-IÄ hn-]-Wn-bn-

B-jn-J-en-

sk-bv-X-e-hn-

F-¶o hn-]-Wn-I-fn ]-co-£-Wm-Sn-Øm-\-¯n \-S-¯n-b hnÂ-¸-\ ]n-¶o-Sv h-en-b hn-P-b-am-btXm-sS-bm-Wv kw-Øm-\-¯n-sâ a-äp `m-K-§fn-te-¡pw kw-Øm-\-¯n-\v ]p-d-t¯-¡pw hym]m-cw hym-]n-¸n-¨-Xv. C-¶v tI-c-fw, X-an-gv-\m-Sv, IÀ-Wm-S-I F-¶n-hn-S-§-fn-sem-s¡-bpw sS-tâm Ip-¡vsh-b-dn-sâ {i-t²-b km-¶n-[y-ap-ïv. A -tXm-sSm-¸w KÄ-^v cm-Py-§-fn-epw e-`y-am-¡p-¶p.

an-I-¨ DÂ-¸-¶-hpw kÀ-ho-kpw \-à DÂ-¸-¶-¯n-s\m-¸w an-I-¨ kÀ-ho-kpw e-`y-am-¡p-¶ sS-tâm Ip-¡vsh-bÀ C-¯-h-W "sS-tâm Hm-Ww' F-¶ t]-cn an-I-¨ Hm-^-dp-Ifp-am-bm-Wv hn-]-Wn-bn F-¯p-¶-sX-¶v B-jnJ-en ]-d-bp-¶p. tI-c-f-¯n an-I-¨ Un-kv-{Sn-_yq -j³ s\-ävhÀ-¡v Øm-]n-¨v DÂ-¸-¶w F-Ãm-bnS-¯pw e-`y-am-¡p-¶-Xn-\p-Å ]-²-Xn-IÄ¡v Xp-S-¡w Ip-dn-¨p I-gn-ªp. Iq-sS ¹m-Ìn-Iv DÂ-¸-¶-§Ä, I-Sv-e-dn-IÄ, tlmw A-¹-b³-kp-IÄ Xp-S-§n-b DÂ-¸-¶-§-fpw hn-]-Wn-sb¯n-¡m-\p-Å {i-aw \-S-¶p h-cp-¶p. "I-¼-\n F-s´-¦n-epw DÂ-¸-¶w hn-]-Wn-bn-se-¯n¡p-I F-¶-X-Ã, a-dn-¨v, hn-]-Wn-sb \-¶mbn ]Tn-¨pw ]-cn-K-Wn-¨pw B-h-iy-am-b DÂ-¸-¶-§Ä am-{Xw ]p-d-¯n-d-¡n hn-]W-\w Iq-Sp-X kp-K-a-hpw B-IÀ-jW-ob-hp-am-¡p-I-bm-Wv sN-¿p-¶-Xv' B-jnJ-en ]-d-bp-¶p. tIm-hn-Up-am-bn _-Ô-s¸-«pw a-äpw C-¯-c-¯n-ep-Å \n-c-h-[n {_m³-UpIÄ ]n-Sn-¨p \nÂ-¡m-\m-Im-sX hn-]Wn-bn \n-¶v A-{]-Xy-£-am-sb-¶pw an-I-¨ B-kq-{X-W-t¯m-sS Cu hn-]-Wnbn Im-cy-am-b C-Sw t\-Sn hn-P-bw sIm¿p-I F-¶-Xm-Wv C-t¸m-g-s¯ e-£y-sa¶pw I-¼-\n-bp-sS km-c-Yn-IÄ ]-d-bp-¶p. _Ôs¸-tS-ï \¼À: 9961221222, 8157985000, 8157981000.

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

47


t^m¡kv FOCUS

"R§Ä amäw km[yam¡nbXv C§s\'

]qt´m«¯n\v \Sphnsemcp

^mÎdn!

Hcp sIan¡Â I¼\n tIcf¯nse Gähpw anI¨ KmÀU³ ^mÎdn Bbn amdnbXnsâ IY Ko\ SnF-kv

\q

-dp-I-W-¡n-\v Nn-{X-i-e-`-§Ä ]m-dn-¡-fn-¡p-¶ ]qt´m-«w. kw-Ko-Xw s]m-gn-¨v, hn-hn-[ hÀ-W-§-fn Ip-fn-¨p-Å P-e-[m-c-IÄ. ]-¨-]-c-h-Xm-\n hn-c-n-¨-Xp-t]m ]pÂ-¯-In-Sn-IÄ. hn-im-e-am-b P-em-i-b-¯n-\v a-[y-¯neq-sS hr-¯n-bp-Å \-S-¸m-X. ]-hn-g-a-Ãn-bpw ]m-cn-Pm-X-hpsa-Ãmw \n-d-¨mÀ-¯v XoÀ-¡p-¶ D-Zym-\-hpw ]n-¶n-«m ]ns¶ B-bpÀ-Pm-¡pw A-¯n-bpw Z-´-¸m-e-bp-sa-Ãmw \n-dª a-säm-cp hr-£-¡q-«w. \-£-{X-h-\-hpw Hu-j-[-k-kyt¯m-«-hpw a-g-a-d-¡r-jn-bpw I-S-s¶-¯p-t¼mÄ B-bn-c¡-W-¡n-\v In-tem-en-äÀ a-g-sh-Åw kw-`-cn-¡m-\p-X-Ip-¶ hn-im-e-am-sbm-cp P-em-i-bw. A-Xn-\v Np-än-epw C-Xph-sc I-ï-Xn-t\-¡mÄ kp-µ-c-am-sbm-cp a-säm-cp D-Zym-\-hpw \-S-¸m-X-bpw t_m-«nw-Kv ku-I-cyhpw k-Ö-am-bn h-cp-¶p. G-¡-dp-I-W-¡n-\v ]-c-¶p-In-S-¡p-¶ D-Zym-\-¯n-\v A-Xn-cn-«v ap-f-¦m-Sp-I-fp-sS k-ar-²n. BÀ-¡p-th-W-sa-¦n-epw H-cp cq-] t]m-epw ^o-kv sIm-Sp-¡m-sX \-S-¶v I-ïv B-kz-Zn-¡m-\p-Å Cu ]mÀ-¡v tI-c-f-¯n X-s¶bm-Wv. ]-t£, k-µÀ-i-IÀ H-cp ^m-Î-dn ]-cn-k-c-¯v F- ¯ p- t ¼m- s g- ¶ - t ]mep-Å e-fn-X-am-b kp-

48

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

k-Po-hv sI ta-t\m³ am-t\-Pnw-Kv U-b-d-Iv-äÀ

ap-

cp-K-¸ {Kq-¸n tk-h-\-a-\p-jvTn-¨n-cp-¶ k-Po-hv sI ta-t\m³ 2014 G-{]n H-¶n\m-Wv \n-ä P-em-än³ C-´y-bp-sS am-t\-Pnw-Kv U-b-d-Iv-ä-dm-bn Np-a-X-e-tb-ä-Xv. ku-ay-hy-ànXz-¯n-\v D-S-a-bm-b k-Po-hv sI ta-t\m³ X-sâ tPm-en B-cw-`n-¡p-¶-Xv X-s¶ {]-Xntj-[-§-fp-sS \-Sp-hn \n-¶p-sIm-ïm-Wv. {]-iv-\-§Ä-¡v XmÂ-¡m-en-I ]-cn-lm-c-ambn-cp-¶n-à A-t±-l-¯n-\v ap-¶n-se e-£yw. A-Xp-sIm-ïv X-s¶ kzo-I-cn-¨ h-gn-I-fpw hn-`n-¶-am-bn-cp-¶p. A-tX Ip-dn-¨v k-Po-hv sI ta-t\m³ ]-d-bp-¶p.

\-S-¸m-¡n-b-Xv C-¡m-cy-§Ä KmÀ-U³ ^m-Î-dn F-¶ B-i-bw G-sd kp-Nn-´-am-bn \-S-¸m-¡n-b-Xm-Wv. I-¼-\n-¡-I¯pw ]p-d-¯pw \n-c-h-[n Im-cy-§-Ä R-§Ä sN-bv-Xp. A-Xn H-¶p-am-{X-am-W-Xv. I-¼-\nbp-sS kp-Øn-c h-fÀ-¨-bv-¡v k-hn-ti-j-am-b Du-¶Â X-s¶ R-§Ä \Â-In. I-¼-\n-bpsS F-Ãm Hm-l-cn ]-¦m-fn-IÄ-¡pw h-cp-am-\ Øn-c-X D-d-¸m-t¡-ï-Xv H-gn-hm-¡m-\m-Im-¯ Im-cy-am-Wv. R-§-f-Xpw hÀ-j-§-fm-bn Xp-Scp-¶p. A-t§-b-äw Øn-c-X-bmÀ-¶ {]-I-S-\am-Wv I-¼-\n-bp-tS-Xv. a-säm-¶v kp-Xm-cy-am-b {]-hÀ-¯-\-ssi-en-bm-sW-¶-Xm-Wv. sN-e-hv Ip-d-¨v ]-c-am-h-[n tIm-Ìv F-^n-jy³-kn ssI-h-cn-¡m-\pw I-¼-\n-¡v km-[n-¨n-«p-ïv.

tem-I-¯n-se X-s¶ tam-U ^m-Î-dn-bm-Ipw A-Sp-¯ A-©p-hÀ-j-¯n-\p-Ån P-emän³ \nÀ-am-W cw-K-s¯ tem-I-¯n-se X-s¶ G-ä-hpw \-à ^m-Î-dn-bm-hp-I F-¶-Xm-Wv e-£yw. C-t¸mÄ cm-Py-s¯, Cu cw-K-s¯ an-I-¨ ^m-Î-dn-bm-Wv. A-Sp-¯ L-«-¯n \n-ä-bp-sS B-tKm-f-X-e-¯n-se I-¼-\n-IÄ-¡nS-bn \n-ä P-em-än³ C-´y-sb ap-¶n-se-¯n¡p-I F-¶-Xm-Wv e-£y-an-Sp-¶-Xv. ]n¶o-Sv tem-I-¯n-se ap³-\n-c I-¼-\n-bm-bn R-§Ä h-f-cpw


ChnsSbpïv anbmhm¡n! Im-

Sp-I-fp-sS A-¸q-¸³, Pm-¸-\o-kv ]-cn-Øn-Xn þ k-ky im-kv-{X-Ú³ A-In-c an-bm-hm-¡n A-Sp¯n-sS-bm-Wv A-´-cn-¨-Xv. A-t±-lw A-h-X-cn-¸n-¨ l-cn-X k-¦Â-¸-am-b an-bm-hm-¡n-bpw \n-ä P-emän³ Im-Xn-Ip-Sw ^m-Î-dn ]-cn-k-c-¯p-ïv. sh-dpw G-gv-am-kw am-{Xw {]m-b-ap-Å A-©v skâv Ø-es¯ C-S-XqÀ-¶ h-\w H-cp \n-d-Im-gv-N X-s¶-bm-Wv.

c-£m-am-\-Z-Þ-§Ä ]m-en-¡-W-sa-¶p-am-{Xw. Im-c-Ww C-Xv \n-ä P-em-än³ C-´y-bp-sS Im-Xn-Ip-S-s¯ ^m-Î-dn Iymw-]-km-Wv! a-Wn-¡q-dp-IÄ \-S-¶v Im-Wm-\p-Å Im-gv-N-I-fp-ïv Cu KmÀ-U³ ^m-Î-dn-bnÂ. 35 G-¡-dn 40 i-X-am-\-¯nte-sd Ø-ew ]-¨-¸n-\m-bm-Wv C-hn-sS am-än-sh-¨n-cn¡p¶-Xv. I-gn-ª c-ïp-aq-¶v hÀ-j-¯n-\n-sS C-hn-sS \-«p-]nSn-¸n-¨-Xv 20,000¯n-te-sd hr-£-ss¯-I-fm-Wv. 8000¯n-\pta ]-hn-g-a-Ãn sN-Sn-IÄ X-s¶-bp-ïv. tI-c-f t^m-d-Ìv dn-kÀ-¨v C³-Ìn-äyq«n-sâ k-l-I-c-W-t¯m-sS \-«p-]nSn-¸n-¨ 10 te-sd hÀ-K-§-fn-ep-Å ap-f-I-fpw C-hn-sS-bp-ïv. Xp-¼qÀ-ap-gn-bn _-«À-^v-ssf ]mÀ-¡n-\v Xp-eyw \nÂ-¡p¶-Xm-Wv \n-ä P-em-än³ Im-Xn-Ip-Sw ^m-Î-dn Iymw-]-kn-teXpw. ko-k-Wn 350þ500 Nn-{X-i-e-`-§Ä h-sc C-hn-sS ]m-dn-¡-fn-¡pw. C-hn-sS hn-cp-s¶-¯p-¶ Hm-tcm X-cw Nn{X-i-e-`-s¯ Ip-dn-¨p-Å k-¼qÀ-W hn-h-c-§Ä A-dn-bm\m-bn Nn-{X-hpw sN-dp-hn-h-c-W-hpw Iyp-BÀ tIm-Up-sa-Ãmap-Å sN-dp-t_mÀ-Up-I-fpw ]mÀ-¡n-\p-Ån-ep-ïv. kv-IqÄ hn-ZymÀ-°n-IÄ-¡pw K-th-j-IÀ-¡pw C-tX-sd k-lm-bI-c-am-Ip-¶p. KmÀ-U³ ^m-Î-dn-bp-sS A-´-k-¯ A-tX ]-Sn \n-e-\nÂ-¡m-\m-bn I-¼-\n-¡p-Ån H-cp {]-tXy-I Un-hn-j³ X-s¶-bp-ïv. F³-sh-tb¬-saâv am-t\-Pv-saâv. KmÀ-U³ ^m-Î-dn-bp-sS ]-cn-]m-e-\-¯n-\m-bn am-{Xw {]-Xn-

kaq-l¯ns\m¸w B

\nä Pemän³ C´y enanäUv $ I-¼-\n-bp-sS B-Zy-Im-e t]-cv tI-c-f sI-an-¡Â-kv B³-Uv t{]m-«o³-kv en-an-ä-Uv $ P-¸m-\n-se \n-ä P-em-än³ C³-tImÀ-¸-td-äUnsâ-bpw sI-F-kv-sF-Un-kn-bp-sS-bpw kwbp-à ]-¦m-fn-¯-¯n-ep-Å kw-cw-`w $ Im-Xn-Ip-Sw, Kp-P-dm-¯v, a-lm-cm-{ã F-¶nhn-S-§-fn ^m-Î-dn. P-em-än³ \nÀ-am-Ww Im-¡-\m-Sv. $ 2020þ21 km-¼-¯n-I hÀ-j-¯n 396 tIm-Sn cq-]-bm-bn-cp-¶p I-¼-\n-bp-sS h-cp-am-\w. 4178 sa-{Sn-Iv S¬ P-em-än³ \nÀ-am-Ww B km¼-¯n-I-hÀ-j-ap-ïm-bn. \yq-{Sm-kyq-«n-¡Â cw-K-t¯-¡p-Å sIm-fm-P³ ss]-¸v-ssä-Uv 311 sa-{Sn-Iv S¬ DÂ-¸m-Zn-¸n-¨p. ]uÄ-{Sn ^oUn-\m-bp-Å ssU ImÂ-kyw t^m-kv-t^-äv 17,131 sa-{Sn-Iv S-®pw DÂ-¸m-Zn-¨p.

-tcm-Ky-]-cn-c-£, Po-h-t\m-]m-[n-IÄ H-cp-¡Â, hn-Zym-`ym-kw, ]-cn-Øn-Xn kw-c-£-Ww, km-aq-lyhn-I-k-\w Xp-S-§n-b cw-K-§-sf tI-{µo-I-cn-¨v H-«-\-h-[n {]-hÀ-¯-\-§-fpw \n-ä P-em-än³ ImXn-Ip-Sw, sIm-c-«n, A-¶-a-\-S ]-©m-b-¯p-I-fn sN-¿p-¶p-ïv. Im-Xn-Ip-S-s¯ B-bn-c-¡-W-¡n-\v Ip-Spw-_-§Ä-¡v P-e-sa-¯n-¡p-¶ Nm-¯-©m P-e-tk-N-\ Ip-Sn-sh-Å ]-²-Xn A-Xn-sem-¶m-Wv. kv-IqÄ hn-ZymÀ-°n-I-sf h-en-b kz-]v-\-§-fn-te¡pw Po-hn-X hn-P-b-¯n-te-¡pw \-bn-¡m-\p-XIp-¶ \n-ä \-· ]-²-Xn-bm-Wv a-säm-¶v. Aw-K-\-hmSn-IÄ, kv-Iq-fp-IÄ F-¶n-h-bp-sS \-ho-I-c-W-hpw kv-amÀ-«v ¢mkv dqw k-Ö-am-¡-ep-sam-s¡ I-¼-\n G-sä-Sp-¯v \-S-¸m-¡n-bn-«p-ïv. \m-Sn-sâ ImÀ-jn-I k-ar-²n-¡m-bn k-_v-kn-Un \n-c-¡n h-f-hpw hnX-c-Ww sN-¿p-¶p. hÀ-jw 20þ25 e-£w cq-]-bm-Wv I-¼-\n sN-e-hn-Sp-¶-Xv.

A-Xn-kp-µ-c-am-sbm-cp am-äw Im-Xn-Ip-Sw F-¶ t]-cv ]-cn-Øn-Xn-¡v th-ïn-bp-Å t]m-cm-«-§-fp-sS t]-cn tI-c-fw tI-«n-cp-¶ \m-fp-I-fp-ïv. I-¶p-Im-en-I-fp-sS F-Ãn \n-¶v P-em-än³ F-¶ t{]m«o³ \nÀ-an-¡m³ B-h-iy-am-b H-ko-\m-Wv Im-Xn-Ip-S-s¯ ^m-Î-dn-bn {]-[m-\-am-bpw DÂ-¸m-Zn-¸n-¡p-¶-Xv. P-emän-sâ \nÀ-am-Ww \-S-¡p-¶-Xv Im-¡-\m-Sv In³-{^ C³-U-kv-{Sn-b ]mÀ-¡n-\p-Ån-se ^m-Î-dn-bnepw. \p-dp-¡n-b F-Ãn \n-¶pw H-ko³ \nÀ -an-¡p-¶ {]-{In-b 55 Zn-h-k-t¯m-fw \oïp-\nÂ-¡pw. hm-bp, P-e-a-en-\o-I-c-W Btcm-]-W-§-fmWv I-¼-\n-s¡Xn-sc D-bÀ-¶-Xv. ""A-¡m-e-¯v B {]-iv-\-§Ä D-ïm-bn-cp-¶p. F-¶m C-t¸mÄ A-¯-c-¯nep-Å {]-iv-\-§-fn-sÃ-¶v am-

{X-a-Ã. an-I-s¨m-cp tImÀ-¸-td-äv am-Xr-I Iq-Sn-bm-Wv \n-ä Pem-än³,'' Im-Xn-Ip-S-s¯ B-£³ Iu¬-kn-en-sâ B-Zy sN-bÀ-am-\pw ]-\-¼n-Ån kv-Iq-fn-sâ am-t\-Pnw-Kv {S-Ìn-bpam-b tUm. ]-\-¼n-Ån hn-P-b³ ta-t\m³ ]-d-bp-¶p. KmÀ-U³ ^m-Î-dn-bn H-Xp-§p-¶n-à Im-Xn-Ip-Sw \n-ä P-em-än-sâ {]-Ir-Xn kw-c-£-Ww. ^m-Î-dn-bn G-ä-hpw Ip-d-ª A-f-hn am-{X-am-Wv A-kw-kv-Ir-X h-kv-Xp-hm-b \p-dp-¡n-b F-Ãv C-t¸mÄ kw-`-cn-¡p-¶-Xv. kw-`-c-W-im-ebn \n-¶v ZpÀ-K-Ô-hm-bp ]p-d-´-Åm-Xn-cn-¡m³ _-tbm ^nÂ-äÀ kw-hn-[m-\-ap-ïv. F-¶n-«pw I-¼-\n-bp-sS c-ïp aq-¶v In-tem-ao-äÀ Np-ä-f-hn ZpÀ-K-Ôw h-cp-¶p-tïm-sb¶-dn-bm³ {Xn-X-e kw-hn-[m-\-hpw H-cp-¡n-bn-«p-ïv. J-cam-en-\y kw-kv-I-c-W-¯n-\m-bn h-en-b _-tbm-Kym-kv ¹mâpw I-¼-\n-¡p-Ån-ep-ïv. ""\-½p-sS \m-«n hy-h-km-b§Ä a-en-\o-I-c-Ww \n-b-{´n-¨p-sIm-tï {]-hÀ-¯n-¡m³ km-[n-¡q. \n-ä P-em-än³ A-Xn-\v \-à am-Xr-I-bm-Wv,'' ImXn-Ip-S-s¯ Nm-¯-©m P-e-tk-N-\ Ip-Sn-sh-Å ]-²-Xnbp-sS sN-bÀam³ _n-Pp Im-Xn-Ip-Sw ]-d-bp-¶p. a-en-\o-Ic-W \n-b-{´-Ww Ip-ä-a-ä co-Xn-bn-em-Wv \-S-¡p-¶-sX-¶v G-Xv D-tZym-K-ØÀ-¡pw F-t¸mÄ th-W-sa-¦n-epw ]-cntim-[n-¡m-\p-Å kw-hn-[m-\-hpw ^m-Î-dn-¡p-Ån-ep-ïv. I-¼-\n-¡v sXm-«-Sp-¯v, Xm-sg-bp-Å ]-d-¼p-I-fn-se In-Wdp-I-fn-se sh-Å-¯n-\v t]m-epw a-en-\o-I-c-W {]-iv-\-§fn-sÃ-¶v ]-d-bp-¶p, Ip-Spw-_-{io {]-hÀ-¯-I sI F³ P-b-{io. ]-cn-Øn-Xn {]-iv-\-§-sf-bpw A-Xp-aq-ew kr-ãn-¡-s¸Sp-¶ Ku-c-h-am-b {]-iv-\-§-sf-bpw F-§-s\ t\-cn-Sm-sa-¶v tImÀ-¸-td-äp-IÄ-¡pw s]m-Xp-k-aq-l-¯n-\pw Ir-Xy-am-b [m-c-W \Â-Ip-¶ an-I-¨ am-Xr-I-bm-bn C-¶v \n-ä P-emän³ Im-Xn-Ip-Sw ^m-Î-dn am-dn-bn-cn-¡p-¶p.

Fast growing online lending NBFC

hnizkn¡mw N¦v t]mse GOLD LOAN PERSONAL LOAN TWO WHEELER LOAN BUSINESS LOAN

Hm¬-sse-\m-bn A-t]-£n-¡p-hm³:

www.thazhayilfinance.com

Registered Office: Thazhayil Building, Near Metro Station, Kadavanthra, Ernakulam Admin. Office: Thazhayil Building, Elanthoor, Pathanamthitta

Ph: 0484-2310001, 8592951999

www.thazhayilfinance.com

/thazhayilfinanceonline

/thazhayilfinance

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

49


SUCCESS PROFILE

hntZi cmPy§fnepw cmPym´c thZnIfnepw `mcX¯nsâ Dd¨ iÐambncp¶ \bX{´Ú³, tIcf¯nsâ A`nam\w thWp cmPmaWnbpsS hnPbhgnIÄ

thWp cmPmaWnbpsS

hnPb¯nsâ hgnIÄ ""ss[

cyambn apt¶m«v t]m hpI. henb kz]v\ §Ä ImWpI. AXn \mbn ]cn{ian¡pI. temIs¯ asähnsSbp apÅ bphP\Xbv-s¡m¸w InS]nSn¡p¶ hcmWv tIcf¯nse bphXzhpw'' ]dbp ¶Xv aämcpaÃ. aq¶c ]Xnämïmbn hntZi cmPy§fnepw kap¶X cmPym´c thZnI fnepw C´ybpsS iÐambn \ndªp\n ¶ncp¶ thWp cmPmaWn. aebmfn bphXzt¯mSv Ct±lw C§s\ Dd¸n¨p ]dbp¶Xv temI]cnNb¯nsâ ASnØm\¯n am{XaÃ, kz´w PohnX bm{XbpsS A\p`h]Ým¯e¯n \n¶pIqSnbmWv. Xncph\´]pc¯v P\n¨v sIm¨nbnepw \yqUÂln \yqUÂlnbnepw ]Tn¨v

thWp cmPmaWn $ \bX{´Ú³ F¶ \nebn 34 hÀj¯ntesd A\p`h]cnNbw $ CâÀ\mjW dntej³kv cwKs¯ hnZKv[³. Ct¸mÄ lcnbm\ bnse tkm\n]Xv BØm\ambpÅ H ]n Pn³Um t¥m_ bqWnthgv-knänbpsS Pn³Um t¥m_ tem kv-Iqfn s{]m^kÀ Hm^v Unt¹mamänIv {]mÎokv Bbn tkh\a\pjvTn¡p¶p $ {it²b\mb {]mkwKnI³, {KÙcNbnXmhv $ tlKnse HmÀKss\tkj³ t^mÀ sIan¡Â sh¸¬knse C´ybpsS ØncmwKambncp¶p. CâÀ\mjW tImÀ«v Hm^v PÌnkv, s]Àsa\âv tImÀ«v Hm^v BÀ_nt{Sj³ F¶nhnS§fnepw cmPys¯ {]Xn\n[oIcn¨p $ 2012 þ2017 hsc cm{ã]Xn {]W_v apJÀPnbpsS {]kv sk{I«dn $ sFFwF^v, temI_m¦v, FUn_n, B{^n¡³ sUhe]v-saâv _m¦v, CâÀ\mjW ^ïv t^mÀ A{Kn¡Ä¨d sUhe]vsaâv XpS§n cmPym´c GP³knIfn kaÀ¸n¡p¶Xn\pÅ C´ybpsS \btcJIÄ cq]oIcn¡p¶Xn\pw t\XrXzw \ÂIn $ 2007þ2010 hsc Zp_mbnbnse tIm¬kp P\d Bbncp¶p $ tlmt¦mwKv, _oPnwKv, P\oh, hmjnwKvS¬ Unkn F¶nhnS§fn C´y³ \bX{´{]Xn\n[nbmbn tkh\a\pjvTn¨p

50

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

bm{XIfneqsS C´ysbbpw temIs¯bpw Adnªv Icnbdn ]ShpIÄ Nhn«n¡ bdnb thWp cmPmaWnbpsS hnPbbm{X At±l¯nsâ hm¡pIfneqsS. Rm³ sIm¨nbn Xmakam¡n bt¸mÄ Hcn¡Â Hcp c£nXmhv Fs¶ kao]n¨p At±l¯nsâ ]¯mwXc ¯n ]Tn¡p¶ Ip«nbpsS kz]v-\amb knhn kÀhoknse¯n¡m³ amÀKw Bcmªp. C§s\ henb kz]v-\§Ä ImWp¶htcmSv F\n¡v Fsâ PohnX ¯nsâ ASnØm\¯n ]dbm\pÅ Imcy§Ä CXmWv. $ ]¯mwXc¯nepw ¹kvSphnepw ]Tn ¡pt¼mÄ anI¨ ASn¯dbnSm³ thïn ]cn{ian¡pI. Cu {]mb¯n Ip«nItfmSv knhn kÀhokv kz]v-\w t]mse henb Imcy§Ä ]dtbïXnÃ. ]äp¶{X `mjIÄ Ip«nIÄ C¡me¯v ]Tn¨ncn¡Ww. $ almcmPmkv tImtfPnepw AXv Ignªv \yqUÂlnbn sP F³ bphnepw ]Tn¡pt¼msgÃmw ]mtTyXc {]hÀ¯\§fnseÃmw kPohambncp¶p. tImtfPv ]T\Imes¯ kPoham sbmcp kmaqlyPohnXw ]n¡me¯v \ap¡v Gsd D]Imcs¸Spw. kwLmSI anIshms¡ BÀÖn¡m³ klmbn ¡p¶ LSIw AXmWv. $ hfsc sNdnb {]mb¯n Xs¶ ]{X hmb\ Fsâ ioeambncp¶p. Fsâ hfÀ¨bn Gsd klmbn¨ LSIw ]{Xhmb\bmWv. $ bm{X \sÃmcp hnZym `ymkamsW¶v Dd¨v hnizkn ¨ncp¶ HcmfmWv Fsâ ]nXmhv. hfsc sNdp¸¯n Xs¶ Hcp ]mSv bm{X \S¯m³ `mKyw In«n. Un{Kn¡v ]Tn¡pt¼mÄ F³ kn kn tIUäv F¶ \nebn Im\Ubn t]mbn. AXv Ignªph¶v C´ybnse¼mSpw k©cn¨p. sNss¶bn \n¶v I¸en Ibdn knwK¸qÀ t]mbn. tdmUv amÀKw sX¡v Ingt¡ Gjy³ cmPy§Ä kµÀin¨p. sP F³ bphn ]Tn¡pt¼mÄ AhnsSbpÅ aäv hS¡v


F "

\nt¡sdbnãw sIm¨nbnse Imbtemcs¯ hoSmWv' F¶v ]dbp¶ thWp cmPmaWn tIcft¯mSpÅ Cãw F¶pw s\t©äp¶p. shÅs¸m¡§Ä ioeam¡nb s\XÀem³Uv F¶ cmPy¯v \bX{´Ú\mbncp¶t¸mÄ Iïdnª ]mT§Ä sImïv tIcf¯nsâ ]p\ cpÖoh\¯n\mbn ]pkvXIw cNn¨ {KÙImc³. tIcf¯n\v anIhmÀÖn¡m\pÅ Nne hgn Ifpw At±lw ]¦pshbv¡p¶pïv. _nkn\kv kulrZ A´co£w: tIcf¯nte¡v ]pd¯p\n¶v \nt£]w hcm³ thïnbpÅ {ia§Ä¡v am{Xaà \mw ap³Xq¡w sImSpt¡ïXv. tIcf¯n \n t£]w \S¯nb BÀ¡pw \à coXnbn ChnsS _nkn\kv \S¯m³ ]äWw. AhcpsS hm¡pIfmWv aäpÅhsc BIÀjn¡pI. ss\]pWyhnIk\w: temI¯nsâ GXv tImWnepw aebmfn \gv-kpamscbpw s{]m ^jWepIsfbpw ImWmw. ]t£ Ct¸mÄ ^nen¸o³kn \n¶pÅ \gv-kpamÀ¡v kzoImcyX IqSn hcp¶pïv. AhÀ¡v tkm^väv kv-InÂkv IqSpXemsW¶XmWv ImcWw. \½psS tkm^vväv kv-InÂkpw sa¨s¸tSïnbncn¡p¶p. saUn¡Â hmeyp Sqdnkw: tIcf¯n\v Gähpw A\ptbmPyamb H¶mWnXv. B[p\nI sshZyimkv{Xhpw tbmKbpw BbpÀthZhpw shÂs\kpsaÃmw kwtbmPn¸n¨v temtIm¯c sl¯v sIbÀ þ shÂ\kv ssien \ap¡nhnsS krãn¡mw. hnZym`ymkw: cmPys¯ Gähpw \à kzImcy bqWnthgv-knänIfnsem¶mWv Ct¸mÄ Rm³ ^m¡Âänbmbncn¡p¶ H ]n Pn³Um t¥m_Â

bqWnthgv-knän. CXpt]mepÅh tIcf¯nepw Bcw`n¡mw. hnhn[ cmPy§fnse A[ym]I scbpw hnZymÀ°nIsfbpw \ap¡v BIÀjn¡m³ km[n¡pw. ]²XnIfpsS ^e{]Zamb \S¯n¸v: \ap¡v kpµcamb N«§fpïv. \b§fpïv. \S¸m¡p¶XnemWv ]mfn¨ kw`hn¡p¶Xv. CXphsc F´psImïv ]eXpw \à coXnbn \S¸mbnsöv ]Tn¡Ww. \½psS ]mI¸ngIÄ a\knem¡n sXäpIÄ Xncp¯m\pw apt¶m«v t]mIm\pw km[n¡Ww. sXmgn Ahkc§Ä: C¡me¯v UnPn ässetkj\pw Iw]yq«Àh¡cWhpw aqeapÅ sXmgn \ãs¯ Ipdn¨mWv Gsd Bi¦. F¶m sajo\pIÄ¡v XpS¨pamäm \mIm¯ sXmgnepIfpïv. B cwK¯v s{]m ^jW anIhv BÀÖn¡Ww. sFSn, ^n\m ³kv, eoK t{]mkknwKv Hu«v-tkmgv-knwKv F¶o cwKs¯Ãmw km[yXbpïv. _nkn\kv Ahkc§Ä: sl¯v, ^mÀa, A\p_Ô taJeIfn C\nbpw Gsd Ahkc§fpïv. asäm¶v shÂ\kv cwKamWv. C þ tImtagv-kv cwK¯pw `£ykwkv-IcW taJebnepw Ahkc§Ä GsdbmWv. IbäpaXn: tIcfw kpKÔ hyRvP\§fnemIs« atäXv taJeIfnepamIs« IqSpX aqeyhÀ[\bv¡v Du¶Â \ÂIWw. \½psS \m«n e`yamb hn`h k¼¯n \n¶v ]camh[n aqeyhÀ[nX D¸¶§fpïm¡n temIhn] Wnbnse¯n¡Ww. C¶nt¸mÄ temIw Hcp ]c¶ {]XeamWv. BÀ¡pw FhnsSbncp¶pw F´pw FhnsSbpw hn¡mw. AsXms¡ aebmfnIfpw D] tbmKs¸Sp¯Ww.

B[p\nI sshZy imkv{Xhpw tbmKbpw BbpÀthZhpw shÂs\ kpsaÃmw kwtbmPn¸n¨v temtIm¯c sl¯v sIbÀ þ shÂ\kv ssien \ap¡nhnsS krãn¡mw

anIhmÀÖn¡m³ tIcf¯n\v ap¶nepïv hgnIÄ Ing¡³ kwØm\§fnse hnZymÀ°n IÄs¡m¸w t]mbn AhnSw apgph³ k©cn¨p. Cu bm{XIfmWv Fs¶ ]mI s¸Sp¯nb Hcp LSIw. hntZi cmPy¯v FÃmhcpw Xs¶ bm{X sN¿p¶hcmWv. \½fpw a¡sf CXpt]mse Agn¨phnSWw. Ahsc NndIpIÄ hnSÀ¯n ]d¡m³ A\phZn¡Ww. \½psS t]SnIfpsS t]cn Ahsc Xf¨nScpXv. $ almcmPmkn sh¨v kwLmS\ anIshms¡ BÀÖn¨ncps¶¦nepw AXv tX¨pan\p ¡s¸«Xv sP F³ bp PohnXIme¯mWv. C´ybnse hnhn[ kwØm\§fn \n¶pw hntZi¯p\n¶psaÃmapÅ Ip«nIfpw A[ym] IcpapÅ Iymw]kpIÄ bphXeapdbpsS hfÀ¨bn \nÀWmbI ]¦v hln¡pw. Rm³ tImtfPv hnZymÀ°nbmbncns¡, A¡me¯v Iï Hcp apXnÀ¶ sF F Fkv

Hm^oktdmSv F\n¡pw knhn kÀhokn {]thin¡Wsa¶pïv F¶ B{Klw ]dªp. A¶v At±lw Ft¶mSv ]dªXv. ss[cyambn apt¶m«v t]mIq. \n§Ä¡pw AXv km[n¡psa¶mWv. C¶v bphXeapdtbmSv Rm\pw AXv ]dbp¶p. knhn kÀhokv am{Xambn kz]v-\§Ä HXp¡cpXv. AXv \à km[yXbmWv. AXns\m¸w aät\Iw cwK§fn Ahkc§fpïv. \ap¡pw F´psImïv KqKvfns\ t]mse t^kv _p¡ns\ t]mse B¸nÄ sF t^mWns\ t]mse temtIm¯canIhpÅ Imcy§Ä krãn¨pIqSm F¶v Nn´n¡p¶hcmIWw bphXeapd. B henb e£y§sf ]n´pScpI. \£{X§sf e£yam¡n \n§Ä DbÀ¶p NmSpI. BImiw \n§fpsS hncÂXp¼m sXmSm\mIpw. [\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

51


kwcw-`-IXzw

ENTREPRENEURSHIP

saUn-an-Ivkv, k-Rv-Poh\w

Rm³ \-S-¶ _n-kn\-kv h-gnIÄ FhnF {Kq-¸v km-c-Yn tUm. F hn A-\q-]v, amÀ-¡-änw-Kv X-{´-§-fpw _n-kn-\-kv Po-hn-X-hpw ]-d-bp-¶p

H

cp kÀ-¡mÀ D-tZym-K-Ø-\m-tI-ïn-bn-cp-¶ sN-dp-¸-¡m-c³ _n-kn-\-kn-t\m-Sp-Å Xm¸-cyw sIm-ïv A-½m-h-t\m-sSm-¸w sNss¶-bn-te-¡v h-ïn I-b-dn. ^n-j-do-kv h-Ip-¸v U-b-d-Î-dm-bn-cp-¶ A-Ñ-sâ ]m-X ]n-´p-S-cm-sX F hn A-\q-]v A-½m-h-sâ B-bpÀ-th-Z Iq-«p-IÄ sIm-ïv X-¿m-dm-¡p-¶ tkm-¸v I-¼-\n-bp-sS `m-Kam-bn. ]n-¶m-se, tkm-¸v P-\-{]n-b-am-bn am-dn-btXm-sS X-§-fp-tS-Xm-b amÀ-¡-änw-Kv X-{´-§-fpw D-]-tbm-Kn-¨-t¸mÄ sa-Un-an-Iv-kv F-¶ I-¼-\n h-fÀ-¶-Xv C-´y-bn-se {]-ap-J tkm-¸v \nÀ-am-W I-¼-\n-I-fp-sS \n-c-bn-te-¡m-Wv. C-¶pw sa-Unan-Iv-kv k-hn-ti-j B-bpÀ-th-Z Iq-«p-I-fm ssI-sIm-ïv \nÀ-an-¡p-¶ tkm-¸m-Wv. sa-Un-an-Ivkn-sâ 51 hÀ-j-s¯ amÀ-¡-änw-Kv X-{´-§-sf-bpw _n-kn-\-kv Po-hn-X-s¯-bpw Ip-dn-¨v ]-d-bp-I -bm-Wv F-hn-F {Kq-¸v am-t\-Pnw-Kv U-b-d-ÎÀ tUm. F hn A-\q-]v.

# Bcpw hens¨dnbm¯ saUnanIvkv tKmUv ImÀUpIÄ! B-Zy-Im-e-§-fn X-s¶ sa-Un-an-Iv-kv X-§-fp-tS-Xm-b X-{´-§Ä amÀ-¡-än D-]-tbm -Kn-¨n-cp-¶p. Iq-Sp-X-epw tlmÄ-sk-bv amÀ-¡än-s\ B-{i-bn-¡m-sX do-s«-bv-enw-Kn-em-Wv {i-²tI-{µo-I-cn-¨n-cp-¶-Xv. sa-Un-an-Iv-kn-sâ B-cw-`w sN-ss¶-bn-em-b-Xn-\m X-an-gv-\m-«n-se sN-dn-b sN-dn-b {Km-a-§-fn-te-¡v t]m-epw sa-Un-an-Iv-kns\ F-¯n-¡m-\m-bn F-¶-Xm-Wv R-§-fp-sS hn-P-bw. Iq-Sm-sX, F-Ãm amÀ-¡-än-epw R-§fp-sS {]-Xn-\n-[n-I-fp-sS km-¶n-[y-ap-ïm-bncp-¶p. F-Ãm-Zn-h-k-§-fn-epw A-hÀ-¡v GÂ-¸n-¨p\Â-In-bn-«p-Å I-S-I-fp-am-bn _-Ô-s¸-«v th-ï Im-cy-§Ä sN-¿p-¶p-ïv. C-¶v, B-[p-\n-I kuI-cy-§Ä D-]-tbm-Kn-¨v, Hm-tcm I-S-I-fn-se-bpw R-§-fp-sS DÂ-¸-¶-s¯ Ip-dn-¨pw F-{X kv-täm¡p-sï-¶-Xn-s\ Ip-dn-¨p-sam-s¡ amÀ-¡-änw-Kv {]-Xn-\n-[n-IÄ h-gn A-dn-bm³ km-[n-¡p-¶p-ïv. DÂ-¸-¶-¯n-\v th-ï ]-»n-kn-än-bpw A-hÀ \Â-Ip-¶p-ïv. Hm-tcm-hÀ-jw tXm-dpw \-½p-sS \m-Sp-I-fn-epw ]p-Xn-b tjm-¸p-IÄ h-¶p-sIm-ïn-cn-¡p-I-bm-Wv, amÀ-¡-äv hn-I-kn-¨p-sIm-ïn-cn-¡p-I-bm-Wv. A-Xn\-\p-k-cn-¨v am-ä-§Ä sIm-ïp-h-¶p. H-cp-Im-e-¯v B-tLm-j th-f-I-fn-epw t£-{X-§-fpw ]-Ån-Ifp-a-S-¡-ap-Å D-Õ-h-Ø-e-§-fn-epw R-§-fp-sS tKm-Uv ImÀ-Up-IÄ hn-X-c-Ww sN-bv-Xn-cp-¶p. C-Xm-cpw h-gn-bn D-t]-£n-¡n-Ã. am-{X-a-Ã, FÃm-hÀ-¡pw D-]-tbm-K-{]-Z-am-Ip-¶ hn-i-dn-I-fpw amÀ-¡-änw-Kv X-{´-§-fp-sS `m-K-am-bn hn-X-c-Ww

52

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

sN-bv-Xp. sa-Un-an-Iv-kv P-\-§-fp-sS a-\-kn am-bm-¯ \m-a-am-Im³ C-sXm-s¡ G-sd k-lmbn-¨p.

# PohnX¯nse hgn¯ncnhv _n-kn-\-kn-te-¡v Im-se-Sp-¯p-h-¨ Xo-cp-am\w X-s¶-bm-Wv F-sâ Po-hn-X-¯n-se G-ä-hpw h-en-b h-gn-¯n-cn-hv. Rm-s\m-cp kÀ-¡mÀ D-tZymK-Ø-sâ a-I-\m-bn P-\n-¨-bm-fm-Wv. ]n-Xm-hv, ^n-j-do-kv h-Ip-¸n-sâ U-b-d-Î-dm-bn-cp-¶p. Ub-d-Î-dm-bn-cp-¶ k-a-b-¯v X-s¶-bm-Wv A-ѳ a-cn-¡p-¶-Xv. A-t±-l-¯n-sâ B-{K-l-hpw Rm³ H-cp kÀ-¡mÀ D-tZym-K-Ø-\m-¡p-I A-sÃ-¦n _m-¦n-se Po-h-\-¡m-c-\m-¡p-I F-¶-Xm-bn-cp-¶p. A-tX Nn-´m-K-Xn-bm-bn-cp-¶p F-\n-¡pw.

# sXäp]änsb¶v Iïm DS³ Xncp¯pI F-sâ _n-kn-\-kv Po-hn-X-¯n-epw Nn-e A-_-²-§Ä ]-än-bn-«p-ïv. amÀ-¡än-s\ i-cn-¡pw ]Tn-¡m-sX ]p-d-¯nd-¡n-b Nn-e DÂ-¸-¶-§Ä ]n³-h-ent¡-ïn-h-¶n-«p-ïv. F-^v-Fw-kn-Pn-bnem-bn-cp-¶p R-§Ä {]-hÀ-¯n-¨n-cp¶-Xv, ]n-¶o-Sm-Wv k-Rv-Po-h-\-¯neq-sS kÀ-ho-kv cw-K-t¯-¡v Iq-Sn-sb¯p-¶-Xv. B-bpÀ-th-Z ¢n-\n-¡p-I-fp-sS irw-J-e-bm-Wv C-Xn-eq-sS e-£y-an-«-Xv. B-Zyw sN-ss¶-bn B-cw-`n-¡p-Ibpw ]n-¶o-Sv ]-e kw-Øm-\-§-fnte-¡v {_m-©v Xp-S-§p-I-bp-am-bncp-¶p. F-¶mÂ, sN-dn-b sN-dn-b {_m-©p-I-fm-bn Xp-S-§n-¡-gn-ªm A-Xn-sâ am-t\-Pv-saâv tIm-Ìv Iq-Sp-Xem-bn-cn-¡p-sa-¶v ]n-¶o-Sm-Wv a-\-knem-¡p-¶-Xv. A-§-s\-bm-Wv F-d-WmIp-f-¯v h-en-sbm-cp tlm-kv-]n-ä-em-bn k-Rv-Po-h-\w h-cp-¶-Xv. A-Xp-t]m-se, G-sd ]-Wn-s¸-«v bp-F-C-bn-epw H-cp skâÀ Xp-S-§n. \-½p-sS F-Ãm a-cp-¶pIÄ-¡pw K-h¬-saân-sâ s]À-an-j³ C-sÃ-¶v a-\-kn-em-b-tXm-sS ]q-t«-ïnbpw h-¶p. C-sXm-s¡ _n-kn-\-kn km-[m-c-W-bm-bn kw-`-hn-¡p-¶-Xm-Wv. sX-äv ]-än-sb-¶v a-\-knem-bm D-S³ A-Xv Xn-cp-¯-Ww.

A-Ñ-sâ a-c-W-ti-jw F-\n-¡v AÀ-l-Xs¸-« tPm-en-¡m-bn {i-an-¨p-sIm-ïn-cn-¡p-¶ k-a-b-¯v, sa-Un-an-Iv-kv I-¼-\n k-a-cw Im-cWw ]q-«n-t¸m-Ip-¶ A-h-Ø-bp-ïm-bn-cp-¶p. Cu L-«-¯n F-\n-¡v _n-kn-\-kn Xm¸-cyw tXm-¶p-I-bpw A-½m-h³ F-s¶ sNss¶-bn-te-¡v Iq-«n-s¡m-ïp-t]m-hp-I-bp-am-Wv D-ïm-b-Xv.

# ]pXnb _nkn\kv Ahkc§Ä tIm-hn-Un-\v ti-jw tI-c-f-¯n ]-eta-J-e-I-fn-epw km-[y-X-IÄ Xp-d-¡p-sa-¶m-Wv {]-Xo-£n-¡p-¶-Xv. XoÀ-¨-bm-bpw Sq-dn-kw cw-Kw h-f-cpw. G-ä-hpw Iq-Sp-X km-[y-X Im-Wp¶-Xv B-bpÀ-th-Z cw-K-¯m-Wv. {]-Xn-tcm-[ ti-jn hÀ-[n-¸n-¡p-¶-Xn-s\ Ip-ds¨m-s¡ tem-I-sa-¼m-Sp-ap-Å B-fp-IÄ a-\-kn-em-¡n Xp-S-§n-bn-«p-ïv. A-Xn-\v G-ä-hpw \-à amÀ-Kw B-bpÀ-th-Z-am-sW-¶v tem-Iw Xn-cn-¨-dn-ªn-cn¡p-¶ k-a-b-am-Wn-Xv. hn-tZ-in-I-sf B-IÀ-jn-¡p-¶ co-Xn-bn B-bpÀ-th-Z-¯n-s\ {_m³-Uv sN-¿p-I F-¶ e-£y-t¯m-sS-bm-Wv Rm³ k-Rv-Po-h-\w B-cw-`n-¨-Xv. A-¯-cw kw-cw-`-§Ä, h-en-b dn-tkmÀ-«p-IÄ F-¶n-h-bv-s¡m-s¡ h-en-b km-[y-X-I-fp-ïv. sF-Sn, a-äv sN-dp-In-S hy-h-km-b-§Ä F-¶n-h-bv-¡pw \-à km-[y-X-bp-Å Ø-e-am-Wv tI-c-fw. h-f-sc-tb-sd dn-tkm-gv-kp-Å Ø-eam-Wv. h³-In-S I-¼-\n-IÄ D-]-tbm-Kn-¡p-¶ \-½p-sS B-fp-I-fp-sS _p-²n-sb I-b-än A-b¡m-sX, A-h-sc C-hn-sS X-s¶ D-]-tbm-K-s¸Sp-¯m³ km-[n-¡p-¶ A-h-k-cw h-cp-sa-¶v X-s¶-bm-Wv {]-Xo-£n-¡p-¶-Xv. Iq-Sm-sX, KÄ-^v \m-Sp-I-fnÂ-\n-¶v \n-c -h-[n t]À {]-hm-k-Po-hn-Xw A-h-km-\n-¸n-¨v C-t§m-«p-h-cp-¶p-ïv. A-h-cp-sS A-dn-hp-I-fpw A-\p-`-h-§-fpw \-ap-¡v D-]-tbm-K-s¸-Sp-¯m-hp¶-Xm-Wv. C-Xn-\p-Å km-l-N-cyw kÀ-¡mÀX-e-¯n H-cp-¡-Ww.

( 51 hÀ-j-s¯ sa-Un-an-Iv-kn-sâ bm-{X, tUm. F hn A-\q-]n-sâ hm-¡p-I-fn \n-§Ä-¡v tIÄ-¡mw. Cu Iyp-BÀ tIm-Uv kv-Im³ sN-¿q.)


RESPONSE FEATURE

Comglobal Projects India Pvt. Ltd

hcq, slbv- ³dn¨v hnfn¡p¶p,

ewt_mÀKn\ns¡m¸w _nkn\kv sN¿mw sIm-¨n-bn F-Iv-kv-¢q-kn-hv tjm-dqw Xp-S-§m-³ A-hkcw

B

-Uw-_-c ImÀ \nÀ am-Xm-¡-fm-b ew -t_mÀ-Kn-\n-¡v Io-gn-ep-Å tSm-Wn-t\m ew-t_mÀ-Kn-\n Im-k ^À-Wn-¨-dp-IÄ C-´y³ hn-]-Wn-bn-epw. {]oan-bw \n-e-hm-c-¯n-ep-Å ^À-Wn-¨-dp-I-fp-sS hn-X-cWm-h-Im-iw I-¼-\n-bp-sS C-´y-bn-se Hm-^o-jy Unkv-{Sn-_yq-«-dm-b slbv³dn¨v t{S-tU-gv-kv ss{]-h-äv en-an-ä-Un\m-Wv. Hm-tcm kw-Øm-\-¯pw H-cp Un-kv-{Sn-_yq-«-sd \n-b-an-¨v F-Iv-kn-¢q-kn-hv tjm-dqw Xpd-¶v hnÂ-¸-\ \-S-¯m-\m-Wv slbv³dn¨v t{S-tU-gv-kv Xo-cp-am\w. C-X-\p-k-cn-¨v ssl-Z-cm-_mZn C-´y-bn-se B-Zyw tjm-dqw Xpd¡pw. c-ïm-a-s¯ tjm-dqw apw-ss_-bn D-S-s\ Xp-d-¡m-\pÅ X-bm-sd-Sp-¸n-em-sW-¶v sl bv-³dn¨v t{S-tU-gv-kv am-t\-Pnw-Kv U-b-d-Iv-äÀ a-t\m-Pv tXm-a-kv ]-d-bp-¶p. tI-c-f-¯n sIm-¨n-bn F-Iv-kv-¢q-kn-hv tjm-dqw Xp-S-§m\p-Å A-h-k-c-am-Wv slbv-³dn¨v kw-cw-`-IÀ-¡v ap-¶n sh-¡p¶-Xv. XmÂ-¸-cy-ap-Å-h-cp-am-bn C-Xpkw-_-Ôn-¨ NÀ-¨-bv-¡v XpS-¡-an-«n-«p-ïv. sN-ss¶, _mw-KfqÀ F-¶n-hn-S-§-fn-epw k-am-\ co-Xn-bn tjm-dqw Xp-d-¡p-¶-Xn\m-bn NÀ-¨ \-S-¶p-h-cp-¶p.

H-cp ho-Sn-\v B-h-iy-am-b ^À-Wn-¨-dp-I-sf-Ãmw tSm-Wn-t\m ew-t_mÀ-Kn-\n hn-]-Wn-bn F-¯n-¡p-¶p-ïv. en-hnw-Kv dq-an-\v B-h-iy-am-b tkm-^ sk-äp-IÄ, sk³-{S tS-_vÄ, Bw sNbdp-IÄ, ^v-tfmÀ em-¼v Xp-S-§n -b-h-bpw ssU-\nw-Kv tS-_vÄ, I-tkc-IÄ, jm³-Uv-en-bÀ, ssU-\nw-Kv sk-äv, B-jv-en du-ïv ssU-\nw-Kv tS-_vÄ, s_-Uv-dq-an-te-¡v B-hiy-am-b s_-Uv, s{U-Ênw-Kv tS _vÄ, Bw-sN-bÀ, emw-¼v, d-Kv, hmÄ t¢m-¡v, In-¨³ ^À-Wn-¨dp-IÄ F-¶n-h-bp-sa-Ãmw C-Xn s]-Sp-¶p. tlmw Xn-b-ä-dp-IÄ-¡v th-ï km-a-{Kn-I-fpw tlmw Xn-bäÀ dn-¢-bv-t\-gvkpw, ^v-tfm-dnw-Kv ssSÂ-kp-a-S-¡w ssh-hn-[y-amÀ-¶ DÂ-¸-¶-§-fm-Wv Cu B-Uw_-c {_m³-Un \n-¶v ]p -d-¯n-d-§p-¶-Xv. hn-h-c-§Ä-¡v: w w w. h e i n r i c h t r a d e r s . c o m . +91 9605081122, +91 9846161631.

  

Trivandrum, M.G. Road, T: 85477 72777 • Attingal, LMS Junction, T: 90201 88777 Pothencode, Near Civil Station (Bypass Road). M: 90726 84777 Adoor • Pathanamthitta • Kasaragod • Marthandam • Nagercoil • Madurai • Salem For online purchase, visit www.bhimajewellery.com /bhimajewellery

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

53


RESPONSE FEATURE

]p-Xn-b-cq-]w, ]p-Xn-b `m-hw: \n-£m-\n C-t¸mÄ tjm-¸nw-Kv

"th-sd se-hÂ'!

\n-e-hn-se tjm-dqw hn-I-kn-¸n-¨-Xn-eq-sS Z-£n-tW-´y-bn-se G-ä-hpw h-en-b Kr-tlm-]-I-c-W tjm-dq-ap-I-fn-sem-¶m-bn am-dn-bn-cn-¡p-I-bm-Wv I-®q-cn-se \n-£m³ C-e-t{Îm-Wn-Iv-kv

am

-dp-¶ Im-e-¯n am-ä-anÃm-¯ D-]-t`m-àr-tk-h\-hpw hn-kv-a-bn-¸n-¡p-¶ D¸-¶ ssh-hn-[y-hpw sIm-ïv D-¯-ca-e-_m-dn-sâ lr-Z-b-¯n-en-Sw t\-Sn-b \n£m³ C-e-t{Îm-Wn-Iv-kn-sâ N-cn-{X-¯n C-Xm H-cp ]pP-bn-¨ kw-cw-`-¯n H-Xp-§n \nÂXn-b \m-gn-I-¡-Ãv. ]p-Xn-b¡m-sX ]p-Xn-b DÂ-¸-¶-§-fpw {_m³Xpw \n-e-hn-ep-Å-Xp-am-b DÂUp-I-fpw hn-]-Wn-bn A-h-X-cn-¸n-¨p-sIm¸-¶-§-fp-sS A-Xn-hn-im-etï-bn-cn-¡-Ww F-¶ ]-£-¡m-c-\m-b am-b t{i-Wn DÄ-s¡m-Ån-¨v sam-bv-Xp ssh-hn-[y-h-Xv-I-c-W-¯n-sâ ]p-Xn-b h-en-b \n-£m³ Im-cy-¯n am-Xr-I-bm-Wv. tlm-«Â hy-hC-t¸mÄ {]-hÀ-¯-\-am-cw-`nkm-bn B-bn-cp-¶ A-l-½-Zv lm-Pn-bp-sS ¨n-cn-¡p-¶p. ku-¯v C-´ya-I³ Fw-Fw-hn sam-bv-Xp 1996em-Wv kzbn-se G-ä-hpw h-en-b Kr-tlm´w \n-e-bn \n-£m³ C-e-t{Îm-Wn-Iv]-I-c-W tjm-dqw F-¶ Jym-Xn kn-\v Xp-S-¡-an-Sp-¶-Xv. Np-cp-§n-b-Im-ew C-\n \n-£m-\v kz-´w. sImïp-X-s¶ D-]-t`m-àm-¡-fp-sS a-\-knkw-Øm-\-s¯ Kr-tlmen-Sw t\-Sn-b Kr-tlm-]-I-c-W irw-J-e sI-«n]-I-c-W hn-]-Wn-bp-sS N-cn¸-Sp-¯ A-t±-lw ]n-Xm-hn-sâ tlm-«Â _n{X-¯n G-sd ]p-Xp-a-Ikn-\kn-s\-bpw t\-t©m-Sv tNÀ-¯n-«p-ïv. tfm-sS-bm-Wv, ]p-Xn-b cq-]-`mk-^-bÀ _n-kn-\-kv tlm-«Â, tkm-\ Fw-Fw-hn sam-bv-Xp h-§-tfm-sS-bp-Å \n-£m-sâ d-kv-säm-dâv F-¶n-h A-t±-l-¯n-sâ D-S-a Cu ImÂ-sh-bv-¸v. hn-kv-a-bn-Ø-X-bn-ep-Å \n-£m-sâ k-tlm-Z-c Øm-]-\-§fm-Wv. ¸n-¡p-¶ hn-kv-Xr-Xn-bn am-{X-a-Ã, ]pe-Iv-k-kv t{]m-¸À-«o-kv, A-Uv-an-d Ip-¡v-kv ({^m-ss©-knþ Xn-b DÂ-¸-¶-§-fp-sS ssh-hn-[y-amÀ-¶ lm-PnA-en apwss_) {I-Iv-kv sam-_n-en-än (BXÀ C-et{i-Wn-sIm-ïpw th-dn-«v \nÂ-¡p-¶ {În-Iv kv-Iq-«À UoeÀ) F-¶n-h a-äp kw-cw-`-§-fm-Wv. H-cp D-]-t`m-àr tk-h-\m-\p-`-hw ]-I-cp¶p ]p-Xn-b \n-£m³. ""D-]-t`m-àm-¡Ä-¡v G-ä-hpw an-I-¨ tk-h-\w e-`y-am-¡p-I F-¶-Xm-Wv \n-£m-sâ e-£yw. Kp-W-\n-e-hm-c-t¯msSm-¸w D-¸-¶-§-fp-sS ssh-hn-[y-hpw hnim-e-X-bpw D-]-t`m-àm-¡Ä-¡v an-I-¨ H-cp A-\p-`-hw \Â-Ipw. G-ä-hpw an-I-¨ Hm-^-dp-I-fnÂ, G-ä-hpw an-I-¨ sk-e-£-\nÂ, G -sXm-cp D-]-t`m-àm-hn -\pw B-h-iy-am-b D- ¸¶-§Ä H-cp- Ip-S-¡ogn e-`y-am-¡p-I F-¶Xm-Wv R-§Ä D-t±-in¡p-¶-Xv'' \n-£m³ C-et{Îm-Wn-Iv-kv am-t\-Pn-wKv ]mÀ-Sv-WÀ Fw-Fw-hn sambv-Xp ]-d-bp-¶p. DÂ-¸-¶ ssh-hn-[y-X \n-e-hn-ep-Å tjm-dqw hn-]peo-I-cn-¨m-Wv Iq-Sp-X Ø-e-ku-I-cy-hpw DÂ-¸¶- § - f p- s am- s ¡- b m- b n

FwFwhn sambvXp F¶ kwcw`I³ hn-

54

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

h-S-¡³ tI-c-f-¯n-\v ]pXn-b tjm-¸nw-Kv A-\p-`-hw k-½m-\n-¡m³ \n-£m³ X- b m- s d- S p- ¯ n- c n- ¡ p- ¶ - X v . G-sXm-cp D-]-t`m-àmhn-\pw A-\p-tbm-Py-am-b F-Ãm-¯-cw Kr-tlm-]-I-cW-§-fpw \n-£m-\n-ep-ïv. Un-ssk-\À ^m³-kv & sse-än-wKv, tam-Up-emÀ In-¨¬, lp-Uv B³-Uv tlm-_v, t{Im-¡-dn, ho-Sn-\pw Øm-]-\-§Ä-¡pw kp-c-£ D-d-¸m-¡p-¶ tlmw Hm-t«mta-j³ sk-Iyq-cn-än, tlmw Pnw ^n-äv\-kv F-Izn-]v-saâv, ]-hÀ-Sq-fp-IÄ, In¨³ kn-¦p-IÄ, t^m-sk-äp-IÄ F-¶o DÂ-¸-¶-§-fp-sS hn-`m-K-§-fm-Wv \n£m-\n ]p-Xp-Xm-bn B-cw-`n-¨n-cn-¡p¶-Xv.

]p-Xn-b C-S-§-fn C ¹m-\-äv F-¶ t]-cn I-®qÀ, Im-kÀ-tIm-Sv, tIm-gn-t¡m-Sv, h-b-\m-Sv Pn-Ã-I-fn-em-bn ]-¯v tjm-dq-ap-IÄ sam-bv-Xp-hn-sâ t\-Xr-Xz-¯n {]-hÀ¯n-¨p-h-cp-¶p. a-e-_mÀ {Kq-¸p-am-bn tNÀ-¶v tIm-gn-t¡m-«v B-cw-`n-¨ C-lw Un-Pn-ä tI-c-f-¯n-se G-ä-hpw h-en-b Kr-tlm-]-I-c-W tjm-dq-ap-I-fn-sem¶m-Wv. Z-£n-tW-´y-bn kzm-[o-\w D-d-¸n-¡m-\p-Å ]-²-Xn-bp-sS `m-K-am-bn IÀ-Wm-S-I, X-an-gv-\m-Sv kw-Øm-\-§fn C-lw Un-Pn-ä-en-sâ Iq-Sp-X tjm-dq-ap-IÄ Xp-d-¡m-\pw ]-²-Xn-bnSp-¶-Xm-bn sam-bv-Xp ]-d-bp-¶p.


P-bv t{S-Uv ^n-\m³-kv

A-Pn-Xv-Ip-amÀ sI sI U-b-d-Iv-äÀ

Pn-en hn-\o-Xv U-b-d-Iv-äÀ

[-\-Im-cy tk-h-\ cw-K-s¯

"h¬ tÌm-¸v skm-eqj³' _n-kn-\-kv- þ- hy-àn-K-X þ FUyp-t¡-j³ þ I¬-kv-{S£³ ta-J-e-I-fn ssh-hn-[y-amÀ-¶ km-¼-¯n-I tk-h-\-§-fm-Wv P-bv t{S-Uv \Â-Ip-¶-Xv

H

-cp kw-cw-`-I-t\m km-[m-cW-¡m-c-t\m B-h-s«, s]s«-¶v H-cp Xp-I B-h-iyam-bn h-¶m F-´p sN-¿pw? F-hn-sS \n-s¶-¦n-epw hm-bv-] In-«ptam F-¶m-Ipw B-Zyw t\m-¡p-I. A-Xn-\p {i-an-¡p-t¼m-gm-Ipw Hmtcm \q-em-am-e-IÄ. F-Ãm tc-JI-fpw X-bm-dm-¡n am-k-§Ä ]n -d-tI \-S-¶m-em-Ipw hm-bv-] A-\ph-Zn-¡-s¸-Sp-I. F-¶m _n-kn\-kv kw-_-Ô-am-b-Xpw hy-àn-KX-hp-am-b km-¼-¯n-I tk-h-\§Ä Ip-d-ª k-a-b-¯n-\p-Ån Ip-d-ª sN-e-hn e-`y-am-¡n {i-² t\-Sp-I-bm-Wv tIm-gn-t¡m-Sv B-Øm-\-am-b P-bv t{S-Uv {Kq-¸v. `-h-\ hm-bv-], _n-kn-\-kv tem¬, t{]m-¸À-«n hm-bv-], hy-ànK-X hm-bv-] Xp-S-§n-b tk-h-\-§Ä am-{X-a-Ã, kw-cw-`-IÀ-¡v ^n-\m³jyÂ, eo-K I¬-kÄ-«³-kn tkh-\-§-fpw C³-jp-d³-kv tk-h-\§-fpw P-bv t{S-Uv \Â-Ip-¶p. tZ-ikm-Xv-Ir-X-þ-kz-Im-cy _m-¦p-I-fp-sS tImÀ-¸-td-äv Un-F-kv-F Nm-\ ]mÀ-Sv-WÀ Iq-Sn-bm-b P-bv t{S-Uv cm-Py-¯v F-hn-sS-bpw hm-bv-]m tk-

h-\-§Ä e-`y-am-¡p-¶p. ]pXnb kw-cw-`w Xp-S-§p-¶-Xn-\pw hn-]peo-I-cn-¡p-¶-Xn-\pw ap-{Zm hm-bv-] t]m-se-bp-Å kn-Pn-Sn-Fw-F-kv-C ( CREDIT G U A RA NTEE FU NDS TRU S T FOR MICRO A ND S MA L L ENTERPRIS ES ) ]-²-Xn-Ifp-sS

B-\p-Iq-ey-§Ä-¡m-bp-Å F-¡uïnw-Kv tk-h-\-§-fpw P-bv t{S-Uv e-`y-am-¡p-¶p. G-ä-hpw Ip-d-ª k-a-b-¯n\p-Ån cm-Py-¯v e-`y-am-b-Xn G-ä-hpw Ip-d-ª ]-en-i \n-c-¡nep-Å hm-bv-] C-S-]m-Sp-ImÀ-¡v e-`y-am-¡p-I-bm-Wv P-bv t{S-Uv sN-¿p-¶-sX-¶v am-t\-Pnw-Kv U-bd-Iv-ädpw CIMS ME ( Confederation

Of Indian Micro, S m all & Medium Enterp rise) MS ME - G ROW TH

t^mÀ-aÀ {S-j-d-dpamb P-b-Zo-]v sI sI ]-d-bp-¶p. tI-c-f-¯n-se 40 te-sd ]-«-W -§-fn \n-e-hn P-bv t{S-Uv imJ-IÄ {]-hÀ-¯n-¨p h-cp-¶p. C-hbn-eq-sS ^n-\m³-kv, _m-¦nw-Kv, FvUyp-t¡-j³, C³-jp-d³-kv, I¬kv-{S-£³, I¬-kÄ-«nw-Kv ta-J-e-Ifn tk-h-\w \Â-In h-cp-¶p.

P-b-Zo-]n-s\m-¸w `m-cy A-eo-\ {]-Im-iv, P-\-d am-t\-PÀ Pn-en hn-\o-Xv, A-Uv-an-\n-kv-t{S-j³ hn`m-Kw X-e-h³ A-Pn-Xv-Ip-amÀ sI sI F-¶n-h-cpw I-¼-\n-bn U-bd-ÎÀ-am-cm-bp-ïv.

{Kq-¸n-sâ `m-K-am-Im³ kw-cw-`-IÀ-¡v A-h-k-cw \n-e-hn im-J-IÄ {]-hÀ-¯n¡m-¯ C-S-§-fn {^m-ss©-kn A-Sn-Øm-\-¯n im-J-IÄ Xp-d¡m-\m-Wv P-bv t{S-Un-sâ ]-²-Xn. _n-kn-\-kv cw-K-t¯-¡v I-S¶p h-cm-\m-{K-ln-¡p-¶ A-Uv-an-\n-kv-t{S-j³ an-I-hv ]p-eÀ-¯p-¶ kwcw-`-IÀ-¡v an-I-¨ A-h-k-c-am-bn-cn¡pw C-sX-¶v amt\-Pnw-Kv U-b-dIväÀ P-b-Zo-]v sI sI ]-d-bp-¶p.

a-äp ta-J-e-I-fn-te-¡v [-\-Im-cy tk-h-\ cw-K-¯v anI-hv sX-fn-bn-¨ P-bv t{S-Uv, I-gn-ª aq-¶-c ]-Xn-äm-ïm-bn {]-hÀ-¯n-¨p

P-b-Zo-]v sI sI

am-t\-Pnw-Kv U-b-d-Iv-äÀ

h-cp-¶ k-tcm-_m-e A-tkm-kntb-äv-kv ss{]-h-äv en-an-ä-Un-sâ Iogn-ep-Å Øm-]-\-am-Wv. C-t¸mÄ k-tcm-_m--e tlmw-kv F-¶ t]-cn `-h-\ \nÀ-am-W ta-J-e-bn-te-¡v Iq-Sn I-S-¡m-s\m-cp-§p-I-bm-Wv {Kq-¸v. 2019  tIm-gn-t¡m-«v kz-]v-\-Kr-lw 2019 F-¶ s{]m-P-Îv \-S-¸n-em-¡n b A-\p-`-h-k-¼-¯n \n-¶m-Wv C-Xn-sâ Xp-S-¡w. hn-Ãm t{]m-P-Iv-än\m-bn tIm-gn-t¡m-«v Ø-ew hm-§nbn-«p-ïv.

km-¼-¯n-I hn-Zym-`ym-k cw-K-¯v {Kq-¸n-\v Io-gn {]-hÀ-¯n-¡p-¶ P-bv t{S-Uv B-Nm-cy CâÀ-\m-j -W A-¡m-Zn-an-bn-eq-sS _n-kn\-kv _m-¦nw-Kv cw-K-¯v {]-th-in¡m-\m-{K-ln-¡p-¶ D-tZym-KmÀ-°nIÄ-¡m-bn _n-kn-\-kv _m-¦nw-Kv F-Iv-kv-t]À-«v F-¶ kÀ-«n-ss^Uv tIm-gv-kv C-Xn-eq-sS I-¼-\n \-S¯p-¶p. hn-h-c-§Ä-¡ v: t^m¬: + 9 1 8 5 9 02 02 2 2 6 , sh-_v-ssk-äv: w w w .j ayt rade.in

At\zjW§Ä¡v Finance L eg al Franchise B usiness A ssociate Insurance A cadem y

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

55


C³sh-Ìvsaâv ssKUv INVESTMENT GUIDE

Ct¸mÄ \nt£]n¡mw

s]m-dn-©p sh-fn-b-¯v

Cu Hm-W-¡m-e-¯v \n-t£-]n-¡m³ C-Izn-än Câ-en-P³-kv km-c-Yn-bpw cm-Py-s¯ {]-ap-J hm-eyp C³-sh-Ì-dp-am-b s]m-dn-©p sh-fn-b-¯v [-\w hm-b-\-¡mÀ-¡v am-{X-am-bn \nÀ-tZ-in-¡p-¶ A-©v Hm-l-cn-IÄ

I-

gn-ª Hm-W-¡m-e-¯v \-½Ä B-sc-¦n-epw Nn-´n-¨n-cp-t¶m Cu Hm-W-\m-fp-I-fn-epw tIm-hn-Uv \-s½ th-«-bm-Sp-sa-¶v? Im-ew C-Xp-t]m-se {]-h-N-\m-Xo-X-am-Wv. tIm-hn-Uv F-Ãm ta-J-e-I-sf-bpw h-en-b tXm-Xn _m-[n¡p-t¼m-gpw kv-sI-bv-e-_n-en-än-bp-Å kw-L-Sn-X _n-kn-\-kp-IÄ h-f-sc \-à {]-I-S-\w Im-gv-N-h-bv-¡p-¶p-ïv. hn-Z-Kv[À Cu L-«-s¯ K tj-¸n-ep-Å Xn-cn¨p-h-c-hv F-s¶m-s¡-bm-Wv ]-d-bp-¶-Xv. kv-täm-¡v amÀ-¡-äv {]-Xn-\n-[o-I-cn-¡p¶-Xv kv-sI-bv-e-_n-en-än-bp-Å I-cp-¯p-ä _n-kn-\-kp-I-sf-bm-Wv. A-Xp-sIm-ïv X-s¶ A-Xv I-cp-t¯m-sS Xp-S-cp-¶p. ap¶n-ep-Å A-h-k-cw ap-X-se-Sp-¯v, ]-cn{`m-´-cm-Im-sX kv-amÀ-«m-bn \n-t£-]w \-S-¯n-b-hÀ-¡m-Wv Hm-l-cn hn-]-Wn hmcn-t¡m-cn t\-«w k-½m-\n-¨n-cn-¡p-¶-Xv. I-gn-ª hÀ-jw R-§-fp-sS [-\w Hm-Ww t]mÀ-«v-t^m-fn-tbm-bn-se A-©v Hm-l-cn-I-fp-sS {]-I-S-\w t\m-¡p. B t]mÀ-«v-t^m-fn-tbm H-cp hÀ-jw sIm-ïv G-I-tZ-iw C-c-«n h-fÀ-¨ t\-Sn. A-tXk-a-bw sk³-sk-Iv-kv D-bÀ-¶-Xv 38 i-X-am-\-am-Wv. (I-gn-ª Hm-W-¯n-\v [-\-¯n {]-kn-²o-I-cn-¨ [-\w-þ-C-Izn-än Câ-en-P³-kv Hm-Ww t]mÀ-«v-t^m-fn-tbmbp-sS {]-I-S-\w t_m-Iv-kv 1 Â). Hm-l-cn sX-c-sª-Sp-¡p-¶-h-sc kw_-Ôn-¨n-S-t¯m-fw Cu k-a-b-hpw G-sd B-th-iw ]-I-cp-¶-Xv X-s¶-bm-Wv. Price

CMP

Gain

SWELECTES

100

251

151%

ENIL

140

208

49%

KITEX

101

170

68%

SPENCERS

85

108

27%

NATIONALUM

35

94 169%

Total SENSEX

93% 38,213 52,587

38%

]-t£ hn-]-Wn D-bÀ-¶p-\nÂ-¡p-¶-Xnsâ A-Sn-Øm-\-¯n Ip-d-¨v Pm-{K-X th-W-sa-¶p-am-{Xw. C-¡m-cyw a-\-kn sh-¨p-sIm-ïv Cu hÀ-j-hpw Rm³ A-©v Hm-l-cn-IÄ DÄ-s¸-Sp-¶ H-cp t]mÀ-«v-t^m-fn-tbm-bm-Wv A-h-X-cn-¸n-¡p¶-Xv. hm-b-\-¡mÀ-¡v Cu t]mÀ-«v-t^mfn-tbm \n-t£-]-¯n-\m-bn ]-cn-K-Wn¡mw. HmÀ-¡p-I, Cu Hm-l-cn-I-fn R-§Ä-¡v \n-t£-]-XmÂ-¸-cy-§Ä D-ïm-Ipw.

56

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

p © n d s]m ¯nsâ shfnb

w W Hm]mÀ«v

t ntbm! t^mf

1.sFSnkn sF

-Sn-kn-sb ]-cn-N-b-s¸-Sp-t¯-ï Im-cy-an-Ã. kn-K-d-äv hn-]-Wn-bn A-hÀ \m-b-I-cm-sW-¶-Xn-\v ]p-d-sa F-^v Fw kn Pn DÂ-¸-¶-§-fp-sS \o-ït{i-Wn-bn-eq-sS C-´y-bn-se Hm-tcm Ip-Spw-_-¯nse-bpw A-hn-`m-Py-L-S-I-am-bn sF-Sn-kn am-dn-bn-cn¡p-¶p. B-inÀ-hm-Zv. k¬-^o-Ìv, bn-¸o, _nw-tKm, _n \m-Nz-dÂ, ^n-b-a, F³-tK-Pv, km-hv-tem¬, ¢m-kv-ta-äv-kv F-¶n-h sF-Sn-kn-bnse {_m³-UpI-fn Nn-e-Xm-Wv. C-Xn-\v ]p-d-ta C-´y-bn-se G-ä-hpw h-en-b c-ïm-a-s¯ tlm-«Â irw-J-e-bp-sS D-S-a-Ø-X-bpw \n-b-{´-W-hpw A-h-cp-sS ssI-bnem-Wv. H-cp-]-s£ C-´y³ Hm-l-cn-I-fn C-t¸mÄ G-ä-hpw t{Sm-fp-IÄ G-äp-hm-§p-¶ Hm-l-cn-bpw sF-Sn-kn-bm-Ipw. I-gn-ª G-Xm-\pw hÀ-j-§-fnse I-gn-hn-s\m-¯ {]-I-S-\-an-Ãm-bv-a F-Ãm-h-sc-bpw A-kz-Ø-cm-¡n-bn-cp-¶p. F-\n-¡v tXm-¶p-¶-Xv sF-Sn-kn-bn \n-t£-]n-¡m³ C-t¸mÄ A-\p-tbmPy-am-b k-a-b-am-sW-¶m-Wv. c-ï-c-e-£w tIm-Sn cq-] hn-]-Wn aq-ey-ap-Å Cu F-^v-Fw-kn-Pn `o-a³ C-t¸mÄ B-IÀ-j-I-am-b ]n-C \n-c-¡n e-`y-am-Wv.

SUUTI (Specified Undertaking of the Unit Trust of India) bp-sS Hm-l-cn hnÂ-¸-\ kw-_-Ôn-¨v hy-à-X

h-cn-I-tbm I-¼-\n-bp-sS Uo-saÀ-PÀ (hn-`-P-\w) kw_-Ôn-¨ Xo-cp-am-\w h-cn-I-tbm sN-bv-Xm Hm-l-cn ]p-Xn-b D-b-c-§-fn-te-¡v F-¯m-\n-S-bp-ïv.

2.Smä I½yqWnt¡j³kv Sm-ä I-½yqWn-t¡-j³-kn-sâ (]-g-b hn-F-kv-F³-

FÂ) D-S-a-Ø-X-bn-epw \n-b-{´-W-¯n-ep-am-Wv tem-I-s¯ G-ä-hpw h-en-b k-ap-{Zm-´-c H-]v-än-¡Â ss^-_À irw-J-e-I-fn H-¶v. cm-Pym-´-c thmbv-kv {Sm-^n-¡n-sâ tem-I-¯n-se G-ä-hpw h-en-b Im-cn-b-dpw C-h-cm-Wv. CâÀ-\m-j-WÂ, \m-j-W thm-bv-kv B³-Uv Um-ä {Sm³-kv-an-j³ kÀ-ho-kkv, k-ap-{Zm-´À-`m-K-s¯ tI-_nÄ kn-Ì-¯n-sâ _m³Uv hn-Uv-¯n-sâ hnÂ-¸-\-bpw ]m-«-hpw, CâÀ-s\-äv B³-Uv t{_m-Uv-_mâv kÀ-ho-kp-IÄ, a-äv aq-eyhÀ-[n-X I-½yq-Wn-t¡-j³ kÀ-ho-kp-IÄ F-¶nh-sb-Ãmw C-hÀ \Â-Ip-¶p. A-Xn-th-Kw h-f-cp-¶ ¹m-äv-t^m-ap-I-fpw tk-h-\-§-fp-am-b A-Sp-¯-X-e-ap-d I-W-Iv-än-hn-än, ]-¦m-fn-¯-§Ä, ¢u-Uv tlm-Ìnw-Kv, I-W-Iv-ä-Uv skm-eq-j-\p-IÄ F-¶n-h-bn-em-Wv I-¼-\n C-t¸mÄ {i-² Iq-Sp-X sIm-Sp-¡p-¶-Xv. C-Xn-eq-sS C-c-«-b-¡ h-fÀ-¨ km-[y-am-tb-¡pw. \yq G-Pv _n-kn-\-kp-I-fn D-Zn-¨p-h-cp-¶ \m-b-I-cm-b Cu I-¼-\n-¡v I-cp-¯p-ä {]-tamÀ-«À-am-cm-Wp-Å-Xv. I-S-t¯-¡mÄ Iq-Sp-X aq-ey-ap-Å `q B-kv-Xn-IÄ I-¼-\n-¡p-ïp-Xm-\pw. C-Xn-s\-Ãm-¯n-\p-sam-¸w I-cp-¯p-ä Im-jv ^v-tfm-bp-sS ]n³-_-e-t¯m-sS-


bp-Å h-fÀ-¨m {]-Xo-£-I-fpw Sm-ä I-½yq-Wn-t¡j³-kn-s\ \-sÃm-cp \n-t£-] \nÀ-tZ-i-am-¡p-¶p-ïv. \n-e-hn I-¼-\n-bp-sS hn-]-Wn aq-eyw 38,500 tIm-Sn cq-]-bm-Wv.

11-08-2021 ITC

Price 208

3.SnSnsI sl¯vsIb
Tala com Burgerking

160

Sn-

MPS

675

Sn-sI {Kq-¸n-sâ slÂ-¯v sI-bÀ B³-Uv F-^v FwknPn hn-`m-K-am-Wn-Xv. ^mÀ-a-kyq-«n-¡Â t^mÀap-te-j³-kv ( a-\p-jyÀ-¡pw ar-K-§Ä-¡pw th-ïnbp-Å-Xv) I¬-kyq-aÀ t{]m-U-Iv-äv-kv, sa-Un-¡Â Un-ssh-k-kv, s{]m-«-Iv-äo-hv Un-ssh-k-kv, ^p-Uv s{]m-U-Iv-äv-kv F-¶o cw-K-§-fn {]-hÀ-¯n-¡p-¶p. cm-Py-sa-¼m-Spw \m-ev e-£w do-sä-bv Hu-«v-se-äp-Ifn F-¯p-¶ s\-äv-hÀ-¡v D-Å I-¼-\n I-cp-¯p-ä sk-bvÂ-kv So-an-sâ ]n³-_-e-¯n 90,000 ¯n-tesd tUm-ÎÀ-am-cn-te-¡pw 9,000 ¯n-te-sd sh-ädn-\-dn tUm-ÎÀ-am-cn-te-¡pw F-¯p-¶p. tIm-ïw sS-Iv-t\m-fPn-bn B-tKm-f h-¼-·m-cm-b I-¼-\n-¡v sN-ss¶-bnepw t]m-ïn-t¨-cn-bn-epw A-Xym-[p-\n-I am-\p-^m-Iv-Ndnw-Kv ¹mâp-I-fp-ïv. I-¼-\n-bp-sS _-tbm-sa-Un-¡Â Un-ssh-k-kv bq-Wn-äv lmÀ-«v hmÂ-hv t{]m-kv-sXkn-kv, HmÀ-t¯m-]o-Un-Iv Cw-¹mâv-kv F-¶n-h \nÀan-¨v hn-]-W-\w sN-¿p-¶p. Skore, Eva, Kp-Uv tlmw, hp-Uv hmÀ-Uv-kv ss{K-]v hm-«À Xp-S-§n-b {_m³-Up -I-fp-sS D-S-a-I-fm-b Sn-Sn-sI slÂ-¯v sI-bÀ F-^v FwknPn cw-K-s¯ G-sd {]-ap-J-cm-sW-¶v am-{X-a-à A-h-cp-tS-Xm-b ta-J-e-I-fn hn-]-Wn \m-b-I-cp-am-Wv. sh-dpw 980 tIm-Sn cq-]-am-{X-am-Wv I-¼-\n-bp-sS hn-]-Wn aq-eyw. C-¶v C-t¸mÄ \n-t£-]n-¡m³ ]-äp-¶ B-IÀ-j-I-am-b F-^vFwknPn I-¼-\nbm-Wn-Xv.

1,350

TTK

700

ap-¶n-ep-Å A-h-k-cw ap-X-seSp-¯v, ]-cn-{`m-´-cm-Im-sX kv-amÀ«m-bn \n-t£-]w \-S-¯n-b-hÀ¡m-Wv Hm-l-cn hn-]-Wn hm-cnt¡m-cn t\-«w k-½m-\n-¨n-cn-¡p-¶-Xv

4. _ÀKÀ InwKv tem

-I-s¯ c-ïm-a-s¯ h-en-b _À-KÀ sN-bv-\m-b _À-KÀ Inw-Kn-sâ C-´y-bn-se tZ-io-b am-ÌÀ {^m-ss©-kn-bm-Wv _À-KÀ Inw-Kv C-´y. C-´y³ Iyp-F-kv-BÀ ta-J-e-bn-te-¡v ssh-In I-S-¶p-h-¶-hcm-sW-¦n-epw A-Xn-th-Kw cm-Py-sa-¼m-Spw km-¶n-[yw {]-I-S-am-¡m³ A-hÀ-¡v km-[n-¨n-«p-ïv. cm-Py-s¯ 17 kw-Øm-\-§-fn 265 sd-tÌm-dâp-IÄ A-h-cp-tS-Xmbp-ïv. 2026Hm-sS 700 sd-kv-täm-dâp-IÄ F-¶-Xm-Wv e-£yw. A-ta-cn-¡³ am-Xr-I-¼-\n-bp-am-bn sh-¨n-

«p-Å [m-c-W {]-Im-cw C-sXm-cp ]-c-a-{]-[m-\-am-b e-£y-am-Wv. C-sX-§-s\ t\-Sm-sa-¶-Xn-\p-Å hy-àam-b »q-{]nâpw A-hÀ-¡p-ïv. F-Xn-cm-fn-I-fp-am-bn Xm-c-X-ayw sN-¿p-t¼mÄ I-¼-\n-bp-sS H-cp tÌm-dn \n-¶p-Å h-cp-am-\w C-t¸mÄ X-s¶ D-bÀ-¶-Xm-Wv. A-Xp-t]m-se X-s¶ A-h-cp-sS _À-K-dp-IÄ F-Ãm-hÀ¡pw kzo-Im-cy-hp-am-Wv. \n-e-hn 100 tIm-Sn tUm-fdn-epw Xm-sg-bm-Wv aq-ey-sa-¦n-epw h-cpw hÀ-j-§-fn aÄ-«n _m-K-dm-Im-\p-Å F-Ãm tN-cp-h-I-fpw H-¯n-W§n-b I-¼-\n-bm-Wn-Xv.

5. Fw]nFkv enanäUv {]-ap-J ]-»nw-jnw-Kv I-¼-\n-bm-b a-Iv-an-ó en-an-ä-

Un-sâ D-]-I-¼-\n-bm-bn 1970I-fn-em-Wv Fw-]nF-kv en-an-ä-Uv Øm-]n-¡-s¸-Sp-¶-Xv. I-¼-\n-bp-sS \n-e-hn-se {]-tamÀ-«À-amÀ Fw-]n-F-kn-s\ 2011þ12 Ime-L-«-¯n G-sä-Sp-¡p-I-bm-bn-cp-¶p. ]n-¶o-Sv B I-¼-\n B-tKm-f-X-e-¯n-se {]-ap-J-cm-b ¹m-ävt^mw-kv, I-ïâv s{]m-ssh-U-dm-bn. tem-I-¯n-se {]-ap-J ]-»nw-jnw-Kv, te-Wnw-Kv I-¼-\n-IÄ, I-ïâv A-{Kn-tK-äÀ-amÀ F-¶n-h-cp-am-bn ]-¦m-fn-¯-hpw I-¼\n-¡p-ïv. I-gn-ª B-dv hÀ-j-¯n-\n-sS c-ïv ]p -Xn-b _n-kn-\-kv shÀ-«n-¡-ep-IÄ I-¼-\n G-sä-Sp¯n-«p-ïv. A-tXm-sS A-h-cp-sS I-ïâv skm-eq-j³ _n-kn-\-kp-I-sf A-an-X-am-bn B-{i-bn-¡p-¶ ssi-enbn-epw am-äw h-¶n-«p-ïv. {]-Xn-hÀ-jw 100 tIm-Sn cq-] h-cp-am-\w h-cp-¶ I-cp-¯p-ä _n-kn-\-km-Wn-Xv. am-{Xa-à _p-¡n 180 tIm-Sn Im-jp-ïv. 1,000 tIm-Sn FâÀ-ss{]-kv hm-eyp-hp-Å Cu I-¼-\n-¡v \-à h-fÀ-¨m km-[y-X-bm-Wp-Å-Xv. A-Xp-X-s¶-bm-Wv Cu Hm-l-cn hm-§m³ t{]-cn-¸n-¡p-¶ L-S-I-hpw.

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

57


C³sh-Ìvsaâv ssKUv INVESTMENT GUIDE

Hmlcn hn]Wnbn \n¶v {]n³-kv tPmÀ-Pv

F§s\ ]Wapïm¡mw?

Hm-l-cn hn-]-Wn F-fp-¸-¯n ]-Ww k-¼m-Zn-¡m-\p-Å amÀ-Kam-tWm? F-§-s\ \n-t£-]n-¨m-em-Wv k-¼-¯v kr-ãn-¡m-\mhp-I? shÂ-¯v am-t\-Pv-saâv I-¼-\n-bm-b Un-_n-F-^v-F-kn-sâ am-t\-Pnw-Kv U-b-d-Iv-äÀ {]n³-kv tPmÀ-Pv a-dp-]-Sn \Â-Ip-¶p

Hm

-l-cn hn-]-Wn-bn-te-¡v an-¡-h-cpw F-¯p-¶-Xv F-fp-¸-¯n ]-W-ap-ïm¡m-\m-Wv. F-¶m F-fp-¸-¯n ]-Wap-ïm-¡m³ ]-äp-¶ H-cp ta-J-e-bm-Wv C-sX-¶v F-\n-¡v tXm-¶p-¶n-Ã. Im-c-Ww, F-sâ 30 hÀ-js¯ A-\p-`-h-¯n F-\n-¡v a-\-kn-em-bXv h-fsc {i-²-tbm-sS-bpw A-¨-S-¡-t¯m-sS-bpw k-ao]n-t¡-ï H-cp ta-J-e-bm-Wv Hm-l-cn hn-]-Wnbn-se \n-t£-]w F¶mWv. A-§-s\ sN-¿p¶-hÀ-¡m-Wv tÌm-¡v amÀ-¡-än \n-¶v t\-«ap-ïm-¡m-\m-hp-I. F-¶m A-]qÀ-hw Nn-e t{S-tU-gv-skm-s¡ s]-s«-¶v ]-W-ap-ïm-¡p-¶ km-l-N-cy-ap-ïv. A-Xv kv-täm-¡v amÀ-¡-än am-{X-a-Ã, dn-b F-kv-tä-äv t]m-se a-äv Nn-e cw-K§-fn-epw s]-s«-¶v ]-W-ap-ïm-¡p-¶ B-fp-I-sf \mw Im-Wm-dp-ïv. C-§-s\ h-f-sc h-en-b t\-«-apïm-¡n-b A-]qÀ-hw Nn-e B-fp-I-fp-sS I-Y tI-«v \n-t£-]n-¨-Xv sIm-ïv Im-cy-an-Ã. Øn-c-X-tbm-sS \-ap-¡v Hm-l-cn hn-]-Wn-bn \n-t£-]w \-S-¯m³ km-[n-¡p-tam? A-§-s\ \n-t£-]w \-S-¯n-bm \-ap-¡v F-´v e-`n-¡pw? C-§s\-bp-Å Im-cy-§-fm-Wv \mw {i-²n-t¡-ï-Xv. am-t\-Pv-saâv, ^n-\m³-kv F-¶n-§-s\ F-Ãm cw-K-§-fn-epw an-I-hp-Å I-¼-\n-I-fm-Wv Hm-l-cn hn-]-Wn-bn en-Ìv sN-¿p-¶-Xv. A-Xp-sIm-ïv X-s¶ tÌm-¡v amÀ-¡-äv an-I-¨ \n-t£-]-amÀ-Kam-Wv. km-[m-c-W-K-Xn-bn \-½p-sS k-¼-Zv hy-h-Ø 5 þ 8 i-X-am-\-sam-s¡ h-f-cp-t¼mÄ kv-täm-¡v amÀ-¡-än-se Nn-e I-¼-\n-IÄ kp-Ønc-am-bn 20 þ 25 i-X-am-\-sam-s¡ F-Ãm hÀ-j-hpw h-f-cp-¶p-ïm-Ipw. A-Xn-sâ Kp-Ww Hm-l-cn-bp-S-aIÄ-¡pw e-`n-¡pw.

# BZyambn Hmlcn \nt£]w \S-¯p¶ hyàn {i²nt¡ï Imcy-§Ä Fs´ms¡? Xp-S-¡-¡mÀ F-Sp-¯p-Nm-«w \-S-¯-cp-sX-¶m-Wv B-Zyw ]dbm-\p-ÅXv. amÀ-¡-än-s\ Ip-dn-¨v Xo-sc A-dn-hn-Ãm-¯ B-fp-I-fnÂ-\n-¶v D-]-tZ-iw kzo-I-cn-¡-cp-Xv. A-ssUz-k-dn kÀ-ho-k-kv \-S¯p-¶, sk-_n-bn c-Pn-ÌÀ sN-bv-Xn-cn-¡p-¶ B-fp-I-fn \n-¶v A-ssUz-kv F-Sp-¯v th-Ww ap-t¶m-«p-t]m-Im³. A-Ãm-sX, Sn-]v-kp-I-fm-bn hmSv-kv-B-¸n-eq-sS-bpw a-äpw In-«p-¶ sa-tk-Pp-I-sf ]n-´p-SÀ-¶v H-cp A-¨-S-¡-hp-an-Ãm-sX C³-sh-Ìv sN-¿m-Xn-cn-¡p-I. amÀ-¡-än-s\ A-dn-ªv, kv-täm¡p-I-fp-sS ^-ï-saâ-ep-IÄ F-´m-Wv, A-Xn-sâ `m-hn-sb-´v F-¶-Xn-s\ Ip-dn-s¨m-s¡ ]Tn-¨v

58

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

# Hmlcn \nt£]w \S¯nbm {i²nt¡ï kqNI§Ä Fs´ms¡bmWv? \-½Ä \n-t£-]n-¨n-cn-¡p-¶ I-¼-\nI-fp-am-bn _-Ô-s¸-« hmÀ-¯-IÄ t\m-¡p-¶-Xv \-Ã-Xm-Wv. F-Ãm-Zn-h-khpw t\m-¡n-bn-sÃ-¦n-epw C³-sh-Ìv sN-bv-X I-¼-\n-I-fp-sS t¢m-knw-Kv ss{]-kv t]mÀ-«v-t^m-fn-tbm-bn t\m-¡m-hp-¶-Xm-Wv. am-k-¯n-semcn-¡-se-¦n-epw \-½Ä C³-sh-Ìv sN-bv-Xn-cn-¡p-¶ kv-täm-¡p-I-tfm A-sÃ-¦n t]mÀ-«v-t^m-fn-tbm-tbm sk³-sk-Iv-kv, \n-^v-än kq-Nn-II-fp-am-bn Xm-c-X-ayw sN-¿p-¶-Xv \-Ã-Xm-Wv. kv-täm-¡v-amÀ-¡-äpw \-½psS kv-täm-¡p-I-fpw X-½n G-sd A-´-c-ap-sï-¦n \-à {]-I-S-\w Im-gv-N-sh-bv-¡p-¶ Hm-l-cn-I-fn-te-¡v am-dp-I-sb-¶-Xm-Wv ]-cn-lm-cw.

C³-sh-Ìv sN-¿p-I-bm-sW-¦n h-f-sc \-ÃXm-Wv. Iq-Sm-sX, H-cp kv-täm-¡v am-{X-am-bn C³ -sh-Ìv sN-¿-cp-Xv. H-cp t]mÀ-«v-t^m-fn-tbm k-ao -]-\w \-Ã-Xm-Wv. A-t©m B-tdm sj-b-dp-I-fp-sS H-cp _m-kv-¡-än-em-bn-cn-¡-Ww \n-t£-]w \-S-t¯ -ï-Xv.G-Xv \-à kv-täm-¡n-\pw Xn-cp-¯-ep-I-fp-ïmhmw. H-cp t]mÀ-«v-t^m-fn-tbm t]m-se-bm-sW-¦n B dn-kv-Iv H-cp ]-cn-[n-h-sc k-´p-en-X-am-Ipw.

# \nt£]¯n\mbn amänshbv-¡p¶ XpI-bpsS F-{X i-Xam-\w Hmlcn bn \nt£]n¡Ww? kv-täm-¡v amÀ-¡-än-se \-½p-sS \n-t£-]w F-{Xbm-bn-cn-¡-W-sa-¶ tNm-Zyw h-f-sc {]-[m-\-s¸«-Xm-Wv. kv-täm-¡v amÀ-¡-än-se \n-t£-]-§Ä Xm-c-X-tay-\ dn-kv-Iv Iq-Sp-X-em-sW-¶v ]-e-cpw ]-d-bm-dp-ïv. hmÀ-¯-IÄ-¡-\p-k-cn-¨v amÀ-¡-äv I-b-dn-bn-d-§p-¶-Xm-Wv C-Xn-\v {]-[m-\ Im-c-Ww. Iq-Sm-sX I-¼-\n-I-fp-sS {]IS\w Nn-e hÀ-j-§fn- \-¶m-Ipw Nn-e hÀ-j-§-fn- tam-i-am-Ipw. C-Xn-\-\p-k-cn-¨v Hml-cn hn-e-bn G-ä-¡p-d-¨n-epïm-Ipw. A-Xp-sIm-ïm-Wv dn-kv-Iv Iq-Sp-X-em -sW-¶v ]-d-bp-¶-Xv. A-Xp-t]m-se hcpam-\ km[y-Xbpw Iq-Sp-X-epïv. A-Xp-sIm-ïv X-s¶ {]m-b-¯n-\-\p-k-cn-¨v \n-t£-]n-¡p-¶-Xm-bn-cn¡pw \-Ã-Xv. 25 þ 30 {]m-b-ap-Å-hÀ-¡v B k-a-


b-¯v sN-e-hp-IÄ Ip-d-hm-bn-cn-¡pw. A-Xn-\m X-s¶ dn-kv-Iv F-Sp-¯v 60 i-X-am-\w h-sc Hm-l-cnbn \n-t£-]n-¡m-hp-¶-Xm-Wv. {]m-bw Iq-Sp-¶-Xn-\\p-k-cn-¨v Hm-l-cn-bn-se \n-t£-]w Ip-d-¨v sIm-ïv ^n-Iv-k-Uv Un-t¸m-kn-äv, F³-kn-Un-IÄ, K-h¬-saâv t_m-ïp-IÄ F¶n-h-bn \n-t£-]n-¡p-I-bm-sW¦n \n-§Ä-¡v Øn-c-am-sbm-cp h-cp-am-\w In-«p-I-bpw sN-¿pw dn-kv-Iv Ip-d-bv-¡p-I-bpw sN-¿mw. \-½p-sS h-cp-am-\-hpw \-½p-sS `m-hn-bn-te-¡p-Å B-h-iy-§-fpw IW¡n F-Sp-¯p-sIm-ïp-Å H-cp shÂ-¯v am-t\-Pv-saâv ¹m-\m-Wv \-½Ä D-ïm-t¡ï-Xv. B ¹m-\n- {]m-bw Iq-Sp-¶-Xn-\-\p-k-cn-¨v dn-kv-Iv Ip-d-bv-¡p-I F-¶p-Å-Xv kzm-`m-hn-I-am-bp-Å Im-cy-am-sW-¶v HmÀ-¡p-I. F-¶n-cp-¶m-epw 60 þ 65 h-b-kp-Å-h-scm-s¡ C³-sh-Ìv sN-¿m-dp-ïv, \-à em-`-hp ap-ïm-¡m-dp-ïv.

# Hmlcnbn t\cn«v \nt£]w \S¯msX Xs¶ hn]WnbpsS apt¶ä¯nsâ t\«w kz´am¡m³ ]äp¶ \nt£] amÀK§sf Ipdn¨v ]dbmtam? kv-täm-¡v amÀ-¡-än \n-t£-]w \-S-¯m\pÅ amÀKw t\-cn-«v HmlcnIÄ hm-§p-I A-sÃ-¦n ayq-Nz ^-ïp-IÄ hm-§p-I F¶XmWv. C-Xv c-ïpw Iq-Sm-sX Hml-cn hn-]-Wn-bn \n-t£-]w \-S-¯m\p-Å h-gn C-Sn-F-^p-I-fm-Wv. C-Sn-F-^p-IÄ ayq-Nz ^-ïp-IÄ X-s¶-bm-Wv am-t\-Pv sN-¿p-¶-Xv. C³-UIv-kn-sâ aq-hv-saân-s\ A-Sn-Øm-\-am-¡n-bp-Å kv-{Smä-Pn-bm-Wv C-Sn-F-^n-ep-Å-Xv. \-ap-¡v hm-§n-¡m-\pw hnÂ-¡m-\pw F-fp-¸-ap-Å Im-cy-am-Wn-Xv. C-´y-¡v ]p-d-¯p-Å cm-Py-§-fn C-Sn-F-^p-IÄ t]m-¸p-e-

# Xm¦Ä F§s\bmWv \sÃmcp I¼\nsb sXcsªSp¡p ¶Xv? hn]Wnbnse ]pXpapJ §Ä¡pw B coXn ]n´pScm³ ]äptam? I-¼-\n-sb sX-c-sª-Sp-¡Â h-f-sc {]-[m-\-s¸-« Im-cy-am-Wv. sS-Iv-\n-¡-em-bpw ^-ï-saâ-embpw A-\m-en-kn-kv sN-bvXm-Wv \-½Ä kv-täm-¡v sd-¡-a-tâ-j³ sIm-Sp-¡p-¶-Xv. hn-hn-[ \n-t£-] Im-e-bf-hn-ep-Å I-¼-\n-I-sf sX-c-sª-Sp-¡m³ hy-Xy-kv-X k-ao-]-\w kzo-I-cn-¡m-dp-ïv. I-Sw Iq-Sp-X-ep-Å I-¼-\n-bn Iq-Sp-X C³-sh-Ìv sN-¿n-Ã. I-¼-\n-bp-sS am-t\-Pv-saân-sâ an-I-hv, tImÀ-¸-td-äv K-th-W³kn-sâ \n-e-hm-cw F-¶n-h Iq-Sn A-f¶m-Wv I-¼-\n-I-sf sX-c-sª-Sp-¡p-¶-Xv. C-§-s\ H-cp I-¼-\n-sb I-sï-¯n-bm B I-¼-\n-bp-sS F-Ãm hmÀ-¯-I-fpw \n-c´-cw ]n-´p-S-cpw. I-¼-\n-bp-sS hn-]p-eo-Ic-W {]-hÀ-¯-\-§Ä F-s´m-s¡-bm-Wv? A-h-Im-i Hm-l-cn sIm-Sp-¡m³ ¹m-\ptïm? ]-¦m-fn-¯-§Ä h-cp-¶p-tïm? F-¶m-Wv t_mÀ-Uv ao-änw-Kv? Xp-S-§n F-Ãm Im-cy-§-fpw Ir-Xy-am-bn A-dn-ªv hn-i-I-e-\w sN-bv-X ti-j-am-Wv \n-t£]-¯n-\m-bn B I-¼-\n-sb \nÀ-tZ-in-¡p¶-Xv. C-sX-Ãmw km-[m-c-W \n-t£-]-IÀ¡pw sN-¿m-hp-¶-Xm-Wv. Im-c-Ww Cu hn-h-c-§-sf-Ãmw CâÀ-s\-än e-`y-am-Wv.

dm-Wv. C-Sn-F-^p-I-fn \n-t£-]n-¨m amÀ-¡-än t\-cn-«v \n-t£-]w \-S-¯p-¶-Xn-sâ dn-kv-Ip-IÄ H-gn-hm-¡m-\pw ]-äpw. C³-U-Iv-kv s]À-t^mw sN-bv-Xn«p-sï-¦n \-ap-¡v sa-¨-ap-ïm-Im-hp-¶ H-cp Im-cyam-Wn-Xv. C-´y-bn-epw C-Sn-F-^v {]n-b-¦-c-am-Ip¶ km-l-N-cy-¯n C-Sn-F-^v t]m-ep-Å \n-t£-]-§Ä ]-cn-K-Wn-¡m-hp-¶-Xm-Wv.

# Hmlcn \nt£]w \S¯p-¶hÀ Ct¸mÄ em-`saSp-¯v amtdïXp-tïm? A-§-s\-sbm-cp A-h-Ø-bp-sï-¶v tXm-¶p¶n-Ã. Im-c-Ww C-S-bv-¡n-S-bv-¡v sN-dn-b Xn-cp-¯-ep-I-fpïm-Ip-sa-¦n-epw A-Sp-¯ 3þ4 hÀ-j-t¯-¡v amÀ-¡-äv D-bÀ-¶ \n-e-bn-te-¡v X-s¶ t]m-Im-\p-Å km-[y-Xbm-Wp-Å-Xv. amÀ-¡-än Xn-cp-¯-ep-ïm-Ip-¶-Xv hm§p-¶-Xn-\v A-h-k-c-am-bn h-cn-I-bpw ]p-Xn-b t]m -kn-äo-hv hmÀ-¯-IÄ h-cp-t¼mÄ amÀ-¡-äv D-b-c-§-fnte-¡v t]m-hp-I-bpw sN-¿pw. h-f-sc _m-e³-kv-Um-b amÀ-¡-äm-Wv C-t¸m-gpÅ-Xv. temw-Kv tSw C³-sh-kv-tä-gv-km-Wp-Å-Xv. F-kv-sF-]n h-gn [m-cm-fw ]-Ww amÀ-¡-än-te-¡v h-cp-¶p-ïv. I-¼-\n-I-fp-sS ^-e-§-sfm-s¡ an-I-¨-Xm-Wv. Iq-Sm-sX, C-´y³ C-¡-tWm-an tam-iw km-l-N-cy-¯n-e-Ã. C-´y³ C-¡-tWm-an-bp-sS ^-ï-saâÂ-kv i-ànbm-bn X-s¶-bm-Wv \nÂ-¡p-¶-Xv.

(Hm-l-cn hn]Wnbn \n-¶v F-§-s\ ]-W-ap-ïm-¡mw F-¶-Xn-s\ kw-_-Ôn-¨ Iq-Sp-X tNm-Zy-§Ä-¡v {]n³-kv tPmÀ-Pv \Â-Ip-¶ hn-i-Z-am-b a-dp-]-Sn hm-bn-¡m³ dhanamonline.com kµÀin¡pI.)

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

59


C³sh-Ìvsaâv ssKUv INVESTMENT GUIDE

an-I-¨ km-¼¯n-I B-kq-{X-W-¯n-eq-sSbpw Hmlcn \nt£-] amÀ-K-§-fn-eq-sSbpw hnhn-[ km-¼¯n-I e-£y-§Ä F§-s\ ssI-h-cn-¡m-sa-¶v hn-i-Zo-I-cn-¡p-IbmWv Cu ]w-àn-bn-eqsS. k¼-Zv kr-ãn-bn-te-¡p-Å Cu bm-{X-bn \n-§Ä-¡v h-gn-Im-«n-bm-Ip¶-Xv [-\-Im-cy tk-h-\-cw-K-¯v 23 hÀj-s¯ ]m-c-¼-cy-ap-Å AÀ-° ^n-\m³-jy kÀ-ho-k-kn-sâ kmc-Yn D-¯-c cm-a-Ir-jv-W³

FINANCIAL PLANNING &

EQUITY INVESTMENT

ISw anI¨ coXnbn D-¯-c cm-a-Ir-jv-W³

ssIImcy w sN¿mw I-Sw \n-b-{´n-X-am-bn D-]-tbm-Kn-¨m KpW-I-c-amWv

I

TY ER OP AN PR LO

Sw Xo-bm-Wv. \-½p-sS B-hiy-§Ä-¡v th-ïn \n-b{´n-X-am-bn D-]-tbm-Kn-¨m HOUSING Kp-W-I-c-am-Wv. a-dn-¨v, \n-b-{´-Ww ssILOAN hn-«m \-s½ Nm-¼-em-¡m-\pw I-gn-hp-ÅXm-Wv. \-à I-Sw, A-{X \-Ã-X-Ãm-¯ I-Sw, No-¯ I-Sw F-s¶m-s¡-bp-tïm? D-ïv. km-¼-¯n-I-am-bn \-s½ ap-t¶m-«v sIm-ïp-t]mCAR Ip-¶ I-Sw \-Ã-Xm-Wv. D-Zm-l-c-Ww, _n-kn-\-kn-\v PERSONAL LOAN LOAN th-ïn F-Sp-¡p-¶ hÀ-¡nw-Kv Iym-]n-ä tem¬, _nkn-\-kn-\v th-ïp-¶ \n-Ýn-X \n-t£-]-§Ä-¡m-bn F-Sp-¡p-¶ tem¬, kz-´-am-bn H-cp ho-Sv hm-§m\m-bn D-Å lu-knw-Kv tem¬ F-¶n-§-s\. H-cp I-Sw F-Sp-¡p-¶-Xn-\v ap-¼v A-Xv \-s½ km-¼-¯n-Iam-bn ]-Xn-sb ap-t¶m-«m-tWm ]n-t¶m-«m-tWm sImïp-t]m-hp-I F-¶v F-§-s\ a-\-kn-em-¡mw? \-½Ä I-S-saSp¯ Xp-I sIm-ïv hm§p-¶ h-kv-Xp-hn-sâ aq-eyw, Im-e-{I-ta-W Iq-Sp-I-bm-tWm Ip-d-bp-I-bm-tWm sN-¿p¶-Xv? ]-en-i-bp-sS sN-e-hv I-W-¡m-¡n-b ti-jw I-S-sa-Sp-¯ Xp-I D-]-tbm-Kn-¨v \-ap-¡v Iq-Sp-X h-cp-am-\w In-«p-tam, A-sæn sN-e-hv Iq-Sp-tam? Cu tNm-Zy-§-fp-sS D-¯-c-§fn-eqsS tem¬ \-Ã-Xm-tWm tam-i -am-tWm F-¶v a-\-kn-em-¡mw. tem¬ XoÀ-¯v, ]p-Xn-b ho-Spw tem-Wpw F-Sp-¡p-I Po-hn-X-¯n F-Ãm km-¼-¯n-I Xo-cp-am-\F-fp-¸-a-à F-¶v \-ap-¡v F-Ãm-hÀ-¡pw A-dn-bmw. ]p§-fpw em-`w am-{Xw t\m-¡n-b-à \-½Ä F-Sp-¡pXn-b tPm-en In-«n-b D-S-s\, a-¡-sf ho-Sn \n-t£-]n ¶-Xv. ku-I-cyw, k-a-b-em-`w, B-{K-lw F-¶n-§-s\ -¡m³ \nÀ-_-Ôn-¡p-¶ am-Xm-]n-Xm-¡Ä {i-²n-¡p-I-þ ]-e Im-c-W-§-fpw D-ïm-hp-a-tÃm. F-¦n-epw Xo-cp\n-§-fp-sS a-¡-fp-sS k-¼m-Zy-¯n-sâ \-sÃm-cp-`m-Kw am-\-¯n-\v ]n-¶n km-¼-¯n-I h-iw {]-[m-\ hÀ-j-§-tfm-fw A-hÀ-¡v sXm-Sm³ ]-äm-¯-hn-[w -am-Wv F-¶p-sï-¦n A-Xv ]-cn-tim-[n-¡-W-a-tÃm. t»m-¡m-bn t]m-Ipw. F-hn-sS Øn-c-Xm-a-kw B-¡\-ap-¡v Nn-e D-Zm-l-c-W-§Ä t\m-¡mw. W-sa-¶v Xo-cp-am-\n-¨-Xn-\v ti-jw am-{Xw ho-Sv hm-§p¶-Xv \-Ã-Xm-bn-cn-¡pw. 2. \n-§-fp-sS a-\-kn-\v C-ã-s¸-« ho-Sm-tWm? ZoÀ-L-Im-ew Ip-Spw-_-¯n-\v Xm-a-kn-¡m³ ]-äpkz-´-am-bn H-cp ho-Sv F-Ãm-h-cp-sS-bpw H-cp tam? kz-]v-\-am-Wv. ]-e-t¸m-gpw \-ap-¡v A-Xv H-cp hnIm-c-am-Wv. G-ä-hpw Ip-d-ª ]-en-i-bn In-«p-¶ tem¬ F-Sp-¯v ho-Sv hm-§p-t¼mÄ s]m-Xp-sh I-S-am-Wv lu-knw-Kv tem¬. C³-Iw Sm-Iv-kv \-à 10þ15 hÀ-j-t¯-¡p-Å km-¼-¯n-I _m-[y-X-bpco-Xn-bn em-`n-¡m-\pw km-[n-¡pw. F-\n-¡v ]-d-bmïm-hpw. A-Xp-sIm-ïv X-s¶ H-cp-]m-Sv Nn-´n-¨v, \p-Å-Xv, ho-Sv hm-§m-\p-Å Xo-cp-am-\w Xn-c-¡n-«v F\n-§Ä-¡v tNÀ-¶ Np-äp-]m-Spw Ø-e-hpw ku-I-cySp-¡-cp-Xv F-¶m-Wv. kz-´w ho-Sv hm-§p-¶-Xv, Xmsg hp-ap-Å ho-Sv Xn-c-sª-Sp-¡m³ {i-²n-¡-Ww. ]-d-bp¶ aq-¶v tNm-Zy-§Ä-¡v Ir-Xy-am-b D-¯-cw 3. C-t¸m-gp-Å h-cp-am-\w Ip-d-¨v \m-f-t¯-¡v B-b-Xn-\v ti-jw a-Xn. \n-¶p t]m-bmÂ, C-Fw-sF A-S-hn-\m-bn \n-§1. \n-§Ä F-hn-sS Øn-c-Xm-a-kw B-¡m³ fp-sS ]-¡Â s]-s«-¶v F-Sp-¡m³ ]-äp-¶ co-Xn-bnD-t±-in-¡p-¶p? ep-Å km-¼-¯n-I \n-t£-]-§Ä A-Xym-h-iy¯n-\v D-tïm? ]p-Xn-b X-e-ap-d-bp-sS Im-cy-¯n Cu tNm-Zy¯n-\v H-cp-]m-Sv {]-k-àn-bp-ïv. \-à A-h-k-c-§Ä A-\n-Ýn-X-Xzw F-¶ hm-¡n-\v ]p-Xn-b am-\-§Ä e-`n-¡p-t¼mÄ, Ip-d-¨v hÀ-j-§Ä-¡p-Ån tPm-en\-½Ä Im-Wp-¶ C-¶-s¯ km-l-N-cy-¯nÂ, Cu bpw Ø-e-hpw am-dm³ km-[y-X-bp-sï-¦nÂ, tem¬ tNm-Zyw h-f-sc {]-k-à-am-Wv. C-Fw-sF F-¶ hmÄ F-Sp-¯v ho-Sv hm-§p-¶-Xv H-gn-hm-¡-Ww. th-ï Xebv-¡v aosX Im-ew D-ïm-hpw F-¶ t_m-[-t¯mF-¶v tXm-¶n-bm s]-s«-¶v ho-Sv hn-äv, lu-knw-Kv sS th-Ww lu-knw-Kv tem¬ F-Sp-¡m³. tUm-ÎÀ-

luknwKv tem¬

60

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

amÀ-¡v t]m-epw i-¼-fw s]-s«-¶v Ip-d-bp-¶p. _n-kn\-kp-Im-sc kw-_-Ôn-¨v `m-hn h-cp-am-\w Ir-Xy-am-bn I-W-¡m-¡m³ h-f-sc _p-²n-ap-«m-Wv Xm-\pw. Øn-c-h-cp-am-\ am-ÀK-§Ä Ip-d-¨v am-k-t¯-¡v \n-¶p-t]m-bmÂ, C-Fw-sF A-S-bv-¡m-\m-bn _m-¦v F-^v-Un/ayq-Nz ^-ïv/Nn-«n t]m-se-bp-Å \n-t£]-§-fn \n-¶v ]n³-h-en-¡m³ km-[n-¡-Ww. am{X-a-Ã, ho-Sv ]-Wn Xp-S-§p-¶-Xn-\v ap-¼v, B-h-iyw/ A-\m-h-iyw F-¶v sN-e-hp-I-sf thÀ-Xn-cn-¨v I-W¡m-¡n, C-Fw-sF Ip-d-bv-¡m³ km-[n-¡p-tam F-¶v Nn-´n-¡-Ww.

t{]m¸À«n tem¬ kz-´-am-bn H-cp ho-Sv F-¶-Xn-\v ]p-d-sa G-Xv dn-b F-tÌ-äv \n-t£-]-am-bn ap-t¶m-«p-t]mIp-t¼m-gpw HmÀ-t¡-ï {]-[m-\-s¸-« Im-cyw þ a-dn-¨p hnÂ-¡m-\m-bn hm-§p-¶ Ø-e-¯n-\v tem¬ F-Sp-¯m A-Xv \n-§-sf I-S-s¡-Wnbn-te-¡v \-bn-¡m³ km-[y-X-bp-ïv F¶XmWv. \n§Ä D-t±-in-¡p-¶ k-a-b-¯v D-t±-in-¡p-¶ hn-e-¡v hnÂ-¡m³ ]-än-bn-sÃ-¦n C-Fw-sF A-S-hv \n§Ä-¡v H-cp h-en-b _m-[y-X-bm-bn am-dpw. XoÀ-¯pw H-gn-hm-¡m-am-bn-cp-¶ H-cp Xo-cp-am-\w sIm-ïv H-cp Ip-Spw-_w I-ã-s¸-Sp-¶ H-cp Øn-Xn-bn-te-¡v F-¯m³ A-[n-Iw k-a-bw th-ï.

ImÀ tem¬ ]p-Xn-b-Xm-bn hm-§n-b h-ïn-bp-sS Xm-t¡m I-¿n In-«p¶ \n-an-jw aq-eyw Ip-d-ªp-t]m-Ip-¶ H-¶m-Wv ImÀ. Ip-d-¨p-hÀ-jw sIm-ïv aq-eyw \-¶mbn Ip-d-bp-¶-Xn-\v ]p-d-sa s]-t{SmÄ, dn-¸-bÀ sN-ehp-IÄ th-sd. F-t¸m-sg-¦n-epw am-{Xta D-]-tbm-Kw D-Åq F-¦n th-ïp-¶ k-a-b-s¯m-s¡ Sm-Iv-kn D-]-tbm-Kn-¡p-¶-Xm-Wv km¼¯nI _p-²n.

t]gvkW tem¬ tem¬ th-tWm, tem¬ th-tWm F-¶v C-t§m-«v hn-fn-¡p-¶ ^n-\m³-kv I-¼-\n-IÄ [m-cmfw D-Å Im-e-am-W-tÃm. s]m-Xp-th ]-en-i-\n-c-¡v Iq-Sp-X-ep-Å H-¶m-Wv t]-gv-k-W tem¬. hy-àn]-c-am-b B-h-iy-§Ä-¡v th-ïn I-Sw hm-§p-t¼mÄ B-h-iy-am-tWm B-{K-l-am-tWm A-\m-h-iy-am-tWm F-¶v kz-bw tNm-Zn-¡-Ww. km-¼-¯n-I-am-bn I-gn-hpsï-¦n B-{K-l-§Ä \n-d-th-äm³ I-S-sa-Sp-¡mw, ]-t£ A-Xn-\v ap-¼v \-½p-sS ap-¶n-ep-Å Po-hn-X-e£y-§Ä-¡v th-ïp-¶ \n-t£-]-§Ä sN-¿p-¶p-ïv F-¶v D-d-¸p-h-cp-¯-Ww. slÂ-¯v C³-jp-d³-kv FSp-¡m-¯ H-cmÄ hn-e ]n-Sn-¸p-Å sam-_o t^m¬ hm-§m³ I-Sw hm-§p-t¼mÄ A-Xv km-¼-¯n-I A-_-²-am-Wv. uthararamakrishnan@gmail.com


kn. BÀ sh-¦n-Sm-N-ew

ayqNz ^ïn \nt£]n¡pw ap¼v Adnbmw, Cu Imcy§Ä

Hm-l-cn hn-]-Wn-bn-te-¡pw ayq-Nz ^-ïv \n-t£-]-¯n-te-¡pw ap³-s]-¶t¯-¡mÄ Iq-Sp-X t]À I-S-¶p-h-cp-¶ Im-e-am-Wn-Xv. Cu km-l-N-cy-¯n Xp-S-¡-¡mÀ {i-²n-t¡-ï Im-cy-§Ä F-s´m-s¡-bm-Wv?

Hm

-l-cn, ayq-Nz ^-ïv \n-t£-]-§Ä-¡v ap³-

s]-¶-t¯-¡mÄ kzo-Im-cy-X In-«p-¶ Im-eam-Wn-Xv. ssI-bn-sem-cp kv-amÀ-«v-t^m-Wpw CâÀ-s\-äv I-W-£-\p-ap-sï-¦n F-hn-sS-bn-cp-¶pw \n-t£-]w \-S-¯m-sa-¶-Xm-b-tXm-sS e-£-¡-W-¡n-\v bp-h-P-\-§Ä Hm-l-cn \n-t£-]-¯n-te-¡v B-IÀ-jn-¡s¸-«n-cn-¡p-¶p. C-t¸mÄ a-tä-sXm-cp \n-t£-]-amÀ-K-t¯¡mÄ Iq-Sp-X t\-«w C-h \Â-Ip-¶p-ap-ïv. F-¶m Xp-S-¡-¡m-sc kw-_-Ôn-¨n-S-t¯m-fw Hm-l-cn-bn ]Tn-¨v \n-t£-]n-¡p-I A-{X e-fn-X-am-b Im-cy-a-Ã. Hm-l-cn hn-]-Wn-bn t\-cn-«v ]-Ww \n-t£-]n-¡m-sX, F-¶m Hm-l-cn hn-]-Wn-bp-sS t\-« km-[y-X D-]-tbmK-s¸-Sp-¯m³ k-lm-bn-¡p-¶ \n-t£-]-amÀ-K-am-b ayq-Nz ^-ïp-IÄ-¡v kzo-Im-cy-X hÀ-[n-¡p-¶-Xn-sâ H-cp Im-c-W-hpw A-Xm-Wv. Xp-S-¡-¡m-sc kw-_-Ôn-¨n-S-t¯m-fw kp-c-£n-Xam-b \n-t£-] amÀ-K-am-Wv ayq-Nz ^-ïp-IÄ. ayqNz ^-ïp-I-fn-epw A-Sn-Øm-\-]-c-am-bn \n-t£-]n-

¡p-¶-Xv Hm-l-cn-I-fn-em-sW-¦n-epw A-Xn-\v H-cp ^-ïv lu-kn-sâ tk-h-\w \n-§Ä-¡v {]-tbm-P-\-s¸-Sp-¯m\m-Ipw. A-hÀ hn-]-Wn-bn G-ä-hpw an-I-¨ {]-hÀ¯-\w \-S-¯p-¶ Hm-l-cn-I-fp-sS H-cp ]qÄ D-ïm-¡pw. A-Xn-te-¡m-Wv \-½p-sS ]-Ww \n-t£-]n-¡p-I. ]-e Hm-l-cn-I-fp-sS Iq-«-am-b-Xn-\m-em-Wv A-Xn-s\ ayq-Nz ^-ïv F-¶p hn-fn-¡p-¶-Xv. ZoÀ-L-Im-e-t¯-¡v an-I-¨ t\-«w X-cp-¶ \n-t£-]-amÀ-K-am-Wv ayq-Nz ^-ïp-IÄ. ayq-Nz ^-ïp-I-fp-sS sX-c-sª-Sp-¸pw F-{X-Im-et¯-¡v \n-t£-]n-¡p-¶p-sh-¶-Xp-a-S-¡w \n-c-h-[n Imcy-§-fp-ïv \n-t£-]-IÀ {i-²n-¡m³. an-I-¨ ayq-Nz ^-ïv I-sï-¯p-¶-Xn-\pw \n-t£-]n-¡p-¶-Xn-\pw k-lm-b-I-c-am-Ip-¶ B-dv Im-cy-§-fn-Xm.

1

e£yw Adnªv \nt£]n¡mw

km-¼-¯n-I e-£y-§Ä \n-d-th-äm-\m-bn-cn-¡-Ww \n-t£-]w \-S-t¯-ï-Xv. Ip-«n-I-fp-sS D-¶-X hn-Zym-`ymkw, ho-Sv, hn-tZ-i hn-t\m-Z-bm-{X, hm-l-\w Xp-S-§n F-´p-am-Imw A-Xv. e-£yw \n-Ý-bn-¨ ti-jw Nn-«-bmbn \n-t£-]n-¨p-sIm-ïn-cn-¡p-I. ZoÀ-L-Im-e-t¯-¡v \n-t£-]n-¡p-t¼m-gm-Wv ayq-Nz ^-ïp-IÄ an-I-¨ t\«w X-cn-I. H-cm-h-iyw h-cp-t¼mÄ e-£yw a-d-¶v ]-Ww ]n³-h-en-¡p-¶-Xv t\-«w D-ïm-¡n-sÃ-¶v am-{X-a-Ã, Nn-et¸mÄ \-ã-hp-am-bn-cn-¡pw.

3

\nehnse {]IS\w XmcXayw sN¿mw

Iv FSp¡m\pÅ tijn 2 dnkv C-Izn-än ^-ïp-IÄ, sU-_v-äv ^-ïp-IÄ, ssl -{_n-Uv ^-ïp-IÄ Xp-S-§n hn-hn-[ \n-t£-] kv-Io-apIÄ ayq-Nz ^-ïp-I-fn-ep-ïv. \n-§-fp-sS {]m-b-hpw dn-kv-Iv F-Sp-¡m-\p-Å ti-jn-bpw ]-cn-K-Wn-¨m-Wv G-sX-Ãmw kv-Io-ap-I-fn \n-t£-]n-¡-Ww F-¶p Xo-cp-am-\n-t¡-ï-Xv. C-Izn-än ^-ïp-IÄ F-¶m ]qÀ-W-am-bpw Hm-l-cn hn-]-Wn-bn-se \n-t£-]-am-Wv. dn-kv-Iv Iq-Sp-X-em-sW-¶Xn-\m bp-hm-¡-fm-b \n-t£-]-IÀ-¡v A-\p-tbm-Pyw. dn-kv-Iv Iq-Sp-X-em-sW-¶-Xp t]m-se ZoÀ-L-Im-em-SnØm-\-¯n an-I-¨ t\-«w X-cp-¶-h-bp-am-Wn-Xv. ]qÀ-W-am-bpw Hm-l-cn hn-]-Wn-bp-sS dn-kv-Iv F-Sp¡m³ XmÂ-¸-cy-an-Ãm-¯-h-sc e-£y-am-¡n-bp-Å-Xm-Wv sU-_v-äv ^-ïp-IÄ. t_m-ïv, I-S-¸-{Xw, ^n-Iv-k-Uv Un-t¸m-kn-äv, kÀ-¡mÀ sk-Iyq-cn-än-IÄ Xp-S-§n-b-hbn-se \n-t£-]-am-Wn-Xv. C-h-bn dn-kv-Iv Ip-d-hm-Wv F-¶-Xp t]m-se em-`-hpw Ip-d-ªn-cn-¡pw. F-¶m _m-¦v \n-t£-]-t¯-¡mÄ em-`-I-c-am-bn-cn-¡pw.

H-tc t]m-ep-Å ^-ïp-IÄ hn-]-Wn-bn A-t\-I-ap-ïv. G-Xv X-cw ^-ïv hm-§pt¼m-gpw A-Xp-t]mep-Å ^-ïp-IÄ hn]-Wn-bn th-sd-bp-

amt\PÀamÀ 4^ïv ayq-Nz ^-ïp-I-fn \-½p-sS \nt£-]w ssI-Im-cyw sN-¿m³ \-½Ä GÂ-¸n-¡p-¶-Xv ^-ïv am-t\-PÀ-amÀ F-¶-dn-b-s¸-Sp-¶ s{]m-^-j-W hn-ZKv-[-sc-bm-Wv. hn-]-Wn-bp-sS K-Xn-hn-K-XnIÄ hn-i-I-e-\w sN-¿p-¶-Xpw B-kv-Xn G-Xp ta-J-e-bn \n-t£-]n-¡-W-sa-¶p Xo-cp-am-\n-¡p-¶ tPm-en-bpw C-hÀ-¡m-Wv. A-Xp-sIm-ïp X-s¶ an-I-¨ {]-hÀ-¯-\ ]m-c-¼-cy-hpw {]m-ho-Wy-hpw D-Å A-Ìv am-t\-Pv-saâv I-¼-\n-I-sf ^-ïv am-t\ -PÀ-am-cm-bn sX-c-sª-Sp-¡-Ww.

ap-ïm-Ipw. A-h-bp-sS {]-I-S-\w Xm-c-X-ayw sN-¿mw. G-Xv ^-ïm-tWm sX-c-sª-Sp-¡p-¶-Xv A-tX hn-`m-K-¯n s]-« a-äp ^-ïp-I-fp-sS {]-I-S-\-am-Wv Xmc-X-ayw sN-t¿-ï-Xv. Np-cp-§n-b-Xv A-©p hÀ-j-s¯ {]-I-S-\w Xm-c-X-ay-¯n-\v hn-t[-b-am-¡-Ww. »q-Nn-¸v ^-ïv B-Wv sX-c-sª-Sp-¡p-¶-sX-¦n a-äp »q-Nn-¸v ^-ïp-I-fp-sS {]-I-S-\-am-Wv hn-e-bn-cp-t¯-ï-Xv. emÀ-PvIm-]v ^-ïp-I-fn-em-sW-¦n a-äp emÀ-Pv Im-]v ^-ïp-Ifp-am-bn Xm-c-X-ayw sN-¿p-I.

5FIvkvs]³kv tdtjym

ayq-Nz ^-ïn-se \n-t£-]-¯n-\v A-k-äv am-t\-Pv-saâv I-¼-\n-IÄ sN-e-hn-\-¯n Cu-Sm-¡p-¶ Xp-I-bm-Wn-Xv. ^-ïv am-t\-PÀ-am-cp-sS ^o-kv, A-Uvan\n-kv-t{S-äo-hv NmÀ-Pv Xp-S-§n-b-h-sb-Ãmw Cu sN-ehn DÄ-s¸-Spw. sk-Iyq-cn-äo-kv B³-Uv F-Iv-kv-tN-©v t_mÀ-Uv Hm-^v C-´y (sk-_n) ]-c-am-h-[n C-{X Xp-I Cu-Sm-¡mw F-¶-Xp kw-_-Ôn-¨v amÀ-K-tc-J \Â-Inbn-«p-ïv. F-Iv-kv-s]³-jv td-tjym Ip-d-bpw tXm-dpw \n-t£-]-I-\v t\-«w Iq-Spw. Ip-d-ª F-Iv-kv-s]³-kv td-tjym \Â-Ip-¶ Ak-äv am-t\-Pv-saâv I-¼-\n-I-sf sX-c-sª-Sp-¡p-I-bm-Wv th-ï-Xv.

D]tZãmhnsâ 6km¼¯nI tkh\w tXSmw

]-e km-¼-¯n-I DÂ-¸-¶-§-sf Ip-dn-¨pw \n§Ä-¡v B-g-¯n A-dn-hp-ïm-I-W-sa-¶n-Ã. Cu km-l-N-cy-¯n Cu ta-J-e-bn A-dn-hp-Å hy-ànI-fp-tS-tbm Øm-]-\-§-fp-tS-tbm D-]-tZ-iw tX-Sm-hp-¶Xm-Wv. ]-e _m-¦p-I-fpw, [-\-Im-cy tk-h-\ I-¼-\n-Ifpw C-¯-c-¯n D-]-tbm-àm-hn-\v k-lm-b-hp-am-bn F-¯m-dp-ïv. Cu ta-J-e-bn {]-hÀ-¯n¡p-¶ \n-c-h-[n hy-àn-I-fpw tI-c-f-¯n-ep-ïv. (te-J-I³ I-\-dm sdm-t_-t¡mbpsS ¢-ÌÀ sl-Uvþ sk-bvÂ-kv BWvv)

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

61


s]gvk-WÂ ^n\m³kv PERSONAL FINANCE

Po-h³ Ip-amÀ sI kn

sNehv Npcp¡Â bmYmÀ°yam¡m³ Nne XbmsdSp¸pIÄ h-cp-am-\w Ip-d-ª Im-e-¯v Po-hn-X sN-e-hp-IÄ kp-K-a-am-¡m³ {i-²n-t¡-ï Im-cy-§Ä

sN

-e-hp-IÄ G-dn-h-cp-¶p F-¶

]-cm-Xn-bm-Wv G-hÀ-¡pw. ]-W-s¸-cp-¸-¯n-sâ kzm-[o\w aq-e-hpw tIm-hn-Uv \Â-In-b A-{]Xo-£n-X Xn-cn-¨-Sn-IÄ Imc-Wap-ïm-b h-cp-am-\-¯n-se Ip-d-hv sIm-ïp-sam-s¡ sN-e-hp-IÄ Iq-Sn-h-cp-¶p F-¶-Xv h-kv-XpX-bm-Wv. AÂ-¸-sa-¦n-epw B-izm-kw e-`n-¡-W-sa-¦n ssZ-\w-Zn-\ Po-hn-X-hpam-bn _-Ô-s¸-« sN-e-hp-IÄ Np-cp-¡ns¡m-ïp-h-cn-I F-¶-Xm-Wv G-I t]mwh-gn. sN-e-hp-IÄ Ip-d-bv-¡m³ kzo-I-cn¡m-hp-¶ e-fn-X-am-b Nn-e amÀ-K-§Ä H-¶v hn-i-I-e-\w sN-¿mw. sN-e-hv Np-cp-¡m-\p-Å h-gn-IÄ tX-Sp-¶-Xn-\v ap-¼m-bn {]m-Y-an-I-am-bn sN-t¿ï-Im-cyw ssZ-\w-Zn-\ sN-e-hp-IÄ F-gp-Xn-h-bv-¡p-¶ io-ew h-fÀ-¯nsb-Sp-¡p-I F-¶Xm-Wv. ap³-Ime-§-fn Ip-Spw-_-\m-Y³ h-c-hv sN-e-hv I-W-¡p-IÄ U-b-dn-bn-tem t\m-«v-_p-¡n-tem F-gp-Xn kq-£n¡p-I-bm-Wv ]-Xn-sh-¦n B-[p\n-I Im-e-L-«-¯n I-W-¡p-IÄ IrXy-am-bn \n-co-£n-¡m³ k-lm-bn-¡p-¶ \n-c-h-[n sam-ss_ B-¸p-IÄ h-sc e-`y-am-Wv. ap-¼p-Å am-k-§-fnse sN-ehp-I-fp-am-bn Xm-c-X-ayw sN-¿m-\pw h-cpw am-k-§-fn {]-Xo-£n-¡-s¸-Sp-¶ sNe-hp-IÄ ap³-Iq-«n HmÀ-¯p-h-bv-¡m-\psam-s¡ U-b-dn-bpw sam-ss_ B-¸psam-s¡ D-]-tbm-K-s¸-Sp-¯mw. B-h-iy-§Ä-¡v A-Xn-cp-I-fpïm-h-W-sa-¶n-Ã. A-h Xn-csª-Sp-¡p-t¼m-gm-Wv {i-²n-t¡-ï-Xv. H-gn-hm-¡m³ I-gn-bm-¯ B-h-iy-§Ä \nÀ-_-Ô-am-bpw ]-Ww sN-e-hm-¡n \-S-¯n-sb-Sp-¡p-I. A-tX-k-a-bw, A-\mh-iy-sa-¶v tXm-¶p-¶ sN-e-hp-IÄ \nÀ_-Ô-am-bpw th-sï-¶v h-bv-¡p-I. ssZ-\w-Zn-\ sN-e-hp-I-fn {]-[m-\-s¸-« H-¶m-Wv K-Xm-K-X B-h-iy-§Ä-¡m-bn sN-e-hn-Sp-¶ ]-Ww. H-gn-hm-¡m³ ]-äm-¯ k-µÀ-`-§-fn-epw Ip-Spw-_-t¯m-sSm-¸w bm-{X sN-t¿-ïnh-cp-t¼m-gpw am-{Xw ImÀ D-]-tbm-Kn-¡p¶-Xm-Wv _p-²n. h-f-sc sN-dn-b bm-{XIÄ C-cp-N-{I-hm-l-\-¯n-tem A-Xp-asÃ-¦n ImÂ-\-S-bm-bn t]m-hp-¶-tXm B-Wv \-Ã-Xv. an-I-¨ bm-{X-m-ku-I-cyw e-`y-sa-¦n tPm-en-Ø-e-t¯-¡v s]mXp-K-Xm-K-X-s¯ B-{i-bn-¡mw. s{I-Un-äv ImÀ-Uv D-]-tbm-Kn-¡p¶-h-cp-sS F-®w Iq-Sn-s¡m-ïncn-¡p-I-bm-Wv. t]-bv-saâv tU-äv, _m-¦v

62

HmK-Ìv 15 & 31, 2021

-Hm-tcm-hy-àn-bpw Ip-Spw-_ _-P-äv hÀ-jm-cw-`-¯n X-s¶ X-bm-dm-¡pI. _-P-än \n-¶pw h-en-b A-f-hn hy-Xn-N-en-¡m-sX sN-e-hp-IÄ \-S-¯ns¡m-ïv t]m-hp-I Cu-Sm-¡p-¶ ]-en-i \n-c-¡v ap-X-em-b Im-cy-§-sf Ip-dn-¨p-Å hy-à-am-b [m-c-W-tbm-sS-bm-bn-cn-¡-Ww s{I-Un-äv ImÀ-Uv D-]-tbm-Kn-t¡-ï-Xv. G-sX-¦nepw Im-c-W-¯m Xn-cn-¨-S-hn-\v ap-S-¡w h-¶m A-an-X-am-b ]-en-i-\n-c-¡v Im-cWw ImÀ-Un-se _m-[y-X s]-s«-¶v D-bÀ-¶p-t]m-hp-sa-¶-Xv HmÀ-¡p-I. G-ä-hpw {]-[m-\-s¸-« Im-cyw I-gn-bp¶-Xpw s{I-Un-äv ImÀ-Uv h-gn Im-jv hn-¯v-t{Um-h sN¿m-Xn-cn-¡pI F-¶Xm-Wv. {]-tXy-I-am-b NmÀ-Pv DÄ-s¸-sS h-cp-t¼mÄ ap-I-fn kq-Nn-¸n-¨ t]m-se I-S-s¡-Wn-bn A-I-s¸-«p-t]m-Im-\p-Å km-[y-X ]-Ww ]n³-h-en-¡-en-eq-sS kw-`-hn-¡mw.

[\w hyh-kmb hmWnPy ssZzhm-cnI

tPm-en-¡v t]m-Ip-¶-hÀ D-¨-`£-Ww tlm-«-ep-I-fn \n-¶pw I-gn-¡p-¶ co-Xn ]-c-am-h-[n H-gn-hm-¡p-¶Xm-Wv D-Nn-Xw. `-£-W-¯n-\m-bn sN-ehn-tS-ï D-bÀ-¶ Xp-I-bn an-¨w ]n -Sn-¡m-sa-¶v am-{X-a-à ho-«n ]m-N-Iw sN-bv-Xp-h-cp-¶ `-£-Ww a-äv B-tcmKy-{]-iv-\-§Ä D-ïm-In-à F-¶-Xpw {]-[m-\-am-Wv. sN-e-hp-IÄ Ip-d-bv-¡m³ ]-äp¶ a-säm-cp Im-cyw, \n§-fpsS \n-e-hn-ep-Å tem-Wp-I-sf ]-än \-¶m-bn a-\-kn-em-¡p-I-bpw a-äv [-\-Im-cy Øm-]\-§Ä \Â-Ip-¶ tem-Wp-I-fp-am-bn H-cp X-c-X-ay-]T-\w \-S-¯p-I-bpw sN-¿p-I F-¶-Xm-Wv. B-h-iy-sa-¦n Iq-Sp-X B-IÀ-j-I-am-b hy-h-Ø-I-fn tem¬ X-cp-¶ Øm-]-\-§-fn-te-¡v am-dp-¶-Xv Iq-Sn Nn-´n-¡mw. dn-kÀ-hv _m-¦v \-S-¸m¡p-¶ hm-bv-]m-\-b-¯n-sâ `m-K-am-bn h-cp-¶ ]-en-i B-\p-Iq-ey-hpw a-äpw b-Ym-k-a-bw X-§-fp-sS tem-Wp-I-fn-epw {]-Xn-^-en-¡p-¶p-tïm F-¶v D-d-¸p-h-cp¯p-I. {_m³-U-Uv DÂ-¸-¶-§Ä anI-¨-Xm-Im-sa-¦n-epw {_m³-UpIÄ-¡v A-an-X-{]-[m-\yw \Â-In h-f-sc

D-bÀ-¶ hn-e-bv¡v DÂ-¸-¶-§Ä hm-§mXn-cn-¡p-¶-Xm-Wv _p-²n. H-cp-]-t£ Xpey Kp-W-\n-e-hm-c-¯n-ep-Å-tXm A-sæn sXm-«p-Xm-sg-bp-Å-tXm B-b D¸-¶-§Ä Xm-c-X-tay-\ Ip-d-ª-hn-e-¡v ]p-Xn-b {_m³-Up-I-fn-epw e-`y-am-hmw. A-h ]-co-£n-¨v t\m-¡p-¶-Xn sXän-sÃ-¶v am-{X-a-Ã, Ip-d-¨v ]Ww an-¨w h-bv-¡p-I-bpw sN-¿mw. tI-«p-]-cn-N-bn-¨-XmsW-¦n-epw \n-tXym]-tbm-K tk-h-\-§Ä-¡m-bn sN-e-hn-Sp-¶ Xp-I Ip-d-¨psIm-ïp-h-cm³ {]m-tbm-KnI-X-e-§-fn \-S-]-Sn-sb-Sp¡p-¶-hÀ h-f-sc Ip-d-hm-Wv. D-Zm-l-c-W-¯n-\v I-d-ïv NmÀ-Pv Ip-d-bv-¡m-\m-bn ]p-Xn-b sS-Iv-t\m-f-Pnb[n-jvTnX D-]-I-c-W§Ä D-]-tbm-Kn-¡mw (FÂ-C-Un _Ä-_p-IÄ, an-I-¨ ÌmÀ td-änwKp-Å F-kn, d-{^n-P-td-äÀ F-¶n-h A-h-bn Nn-e-Xm-Wv). ]p-Xn-b X-e-apd-bv-¡v A-Xy-´m-t]-£n-X-am-b CâÀs\-än-\p-Å ¹m-\p-IÄ Xn-c-sª-Sp-¡pt¼mÄ {i-²n-¡-Ww. ]-e-N-c-¡v km-[\-§Ä DÄ-s¸-sS ho-«m-h-iy-¯n-\m-bn DÂ-¸-¶-§Ä hm-§p-t¼mÄ F-®-¯nepw Xq-¡-¯n-epw e-`n-t¨-¡m-hp-¶ Un-kv-Iu-ïpw a-äpw ]-c-am-h-[n D-]-tbmK-s¸-Sp-¯p-I, I-ïo-j-³ tam-i-am-hp-¶Xn-\v ap³-t] hm-l-\-§-fpw a-äpw b-Ymk-a-bw kÀ-ho-knw-Kv \-S¯p-I F-¶n-hsbm-s¡ A-h-bn Nn-e-Xm-Wv. IqSmsX, hy-àn-I-fp-sS B-tcm-Ky-]cn-]m-e-\-hp-am-bn _-Ô-s¸-«v In-S-¡p-¶Xpw `o-a-am-b Xp-I B-h-iy-am-bn h-cp-¶Xp-am-b ta-J-e-bm-Wv B-ip-]-{Xn sN-ehp-IÄ. A-Xp-sIm-ïv X-s¶ slÂ-¯v C³-jp-d³-kn-sâ {]-[m-\yw ap-I-fn ]-d-ª-h-bv-s¡-Ãmw G-sd ap-I-fn-emsW-¶v HmÀ-¡p-I. Hm-tcm-hy-àn-bpw Ip-Spw-_ _-P-äv hÀ-jm-cw-`-¯n X-s¶ X-bm-dm-¡p-I. _-P-än \n-¶pw h-en-b A-f-hn hyXn-N-en-¡m-sX sN-e-hp-IÄ \-S-¯ns¡m-ïv t]m-hp-I. an-¨w ]n-Sn-¡p-¶ ]-Ww kp-c-£n-X-am-b G-sX-¦n-epw \n-t£-]-amÀ-Kw h-gn h-fÀ-¯n-sb-Sp¡m-\pw io-en-¡p-I. (Pn-tbm-Pn-Xv ^n-\m³-jy kÀ-ho-k-kv en-an-ä-Un-se C³-sh-Ìv-saâv A-ssUz-k-dn kÀ-ho-k-kv ta-[m-hn-bm-Wv te-J-I³. C sa-bnÂ: jeevan@geojit.com)


kwcw-`-IXzw

ENTREPRENEURSHIP

-¡v p w-cw-`-IÀ _ m k _ n À p[o -§Ä ]-Wn-b tUm. k -b a-Õ-c-ap-Å hmn-³ ]-äp-¶ X-{´km-c-Yn-bpw -am zo-I-cn-¡ -«nw-Kn-sâ A-Xn-i-à -am-bn k m-eÀ I¬-kÄv sk-Ã-dp-I-fp-sS95144120 I nK m b -Ì : 98 oh {]m-t p-¶p, U \n-c-h-[n s_ m-_p. t^m¬ ¡ nc h nh cw-K-s¯Um. kp-[oÀ _ kw-cw-`-I p-am-b t h m c-N-bn-X

ESSS 1 1 BUSTRIN ATEGIE S

w p b n h d n ] â w p s n b d Sznä psS hfÀ¨ mWv b X C ´ { n w a T m ] ¶ p I \Â

p-tïm?

-e v tXm-¶ ¶ W s m -cm-P-b-a ] p c H -h-\w n tk -Ww ¦ à s -¿ -¸-¶w A -cyw sN m  D ¡ S C s p \n-§-f XoÀ-¨-bm-bpw F-¦nÂ

H

-Un-tbm (Odeo) _n-kn-\-kv B-cw`n-¨-Xv h-en-b {]-Xo-£-I-tfmsS-bm-bn-cp-¶p. D-]-t`m-àm-¡Ä-¡v XmÂ-¸-cy-ap-Å t]m-Uv-Im-Ìp-IÄ I-sï-¯m-\pw k-_v-kvss{I-_v sN¿m-\pw km-[y-am-b H-cp ¹m-äv-t^mw B-bn-cp-¶p H-Un-tbm. F-¶m sF Syq-Wn-sâ I-S-¶p-h-c-hv H-Un-tbmbp-sS Øm-]-I-cp-sS {]-Xo-£-IÄ X-IÀ-¯p. t]m-Uv-Im-Ìp-I-fp-sS C-Sw sF-Syq¬ Io-g-S-¡n-¯p-S-§n. C-\n Cu _n-kn-\-kp-am-bn ap-t¶m-«p t]mIp-¶-Xv B-ß-l-Xym-]-c-am-sW-¶v A-hÀ \n-Ý-bn-¨p. X-§-fp-sS Po-h-\¡mÀ-¡v ]p-Xn-b B-i-b-§-fp-am-bn h-cm³ c-ïm-gv-N-s¯ km-h-Im-iw \Â-In. e-`n-¨ B-i-b-§Ä hn-i-I-e\w sN-bv-Xv A-Xn-th-K-¯n A-hÀ ]p-Xn-sbm-cp _n-kn-\-kn-te-¡v Xn-cnªp. H-cp ssa-t{Im-t»m-Knw-Kv ¹m-äv-t^mw B-bn-cp-¶p ]p-Xp-Xm-bn A-hÀ Xn-c-sª-Sp-¯ B-i-bw. tem-Iw Io-g-S-¡n-b Szn-ä-dn-sâ (twitter) P-\-\w A-§s\-bm-bn-cp-¶p. _n-kn-\-kn X-§-fp-sS DÂ-¸¶w A-sÃ-¦n tk-h-\w H-cp ]-cmP-b-am-bn am-dp-¶p F-¶v I-ïm kw-cw-`-IÀ F-´v sN-¿-Ww? A-¯cw DÂ-¸-¶-§-fpw tk-h-\-§-fp-am-bn ap-t¶m-«v t]m-bn h-en-sbm-cp tXmÂhn-bn-te-¡v Iq-¸p-Ip-¯-tWm? A-tXm _p-²n-]-c-am-bn ]n-´n-cn-ªv a-säm-¶nte-¡v am-d-tWm? X-§Ä tXmÂ-¡pI-bm-Wv F-¶v t_m-[y-am-b \n-an-jw H-Un-tbm-bp-sS Øm-]-IÀ X-§-fp-sS _n-kn-\-kn-sâ Zn-i Xn-cn-¨p. ]p-Xnsbm-cp B-i-bw I-sï-¯n A-Xn -te-¡v Np-h-Sp-am-än. tXmÂ-¡pw F-¶ L-«-¯n Iq-Sp-X £-X-taÂ-¡m³ \nÂ-¡m-sX A-hÀ "]n-sh-«v' (Pivot) sN-bv-Xp. ]p-Xn-b _n-kn-\-kn-te-¡v Xn-cn-ªp. \-ãw \Â-Ip-¶, P-b-km-[y-XI-fn-Ãm-¯ _n-kn-\-kp-IÄ X-Åns¡m-ïv t]m-Ip-¶-Xn-\v ]-I-cw a-säm-¶n-te-¡p-Å Np-h-Sp-am-ä-s¯ "]n-sh-«nw-Kv' (Pivoting) F-¶v ]-dbmw. \n-e-hn-ep-Å DÂ-¸-¶-§Ä/ tk-h-\-§Ä hn-P-bn-¡n-à F-¶v tXm-¶n-bm am-ä-¯n-\v kw-cw-`-IÀ a-Sn-t¡-ï-Xn-Ã. Iq-Sp-X \-ãw H-gn-

ï-Xn-Ã. C-¶v B-tKm-f X-e-¯n hn-P-bn-¨p \nÂ-¡p-¶ ]-e h-¼³ _n-kn-\-kp-I-fpw "]n-sh-«nw-Kv' X-{´-¯n-eq-sS c-£-s¸-«-h-cm-Wv. Xp-SÀ-¨-bm-bn \-ãw \Â-In-s¡mïn-cn-¡p-¶ DÂ-¸-¶-§-fn / tkh-\-§-fn ZoÀ-L-Im-ew Xq-§n \nÂ-¡p¶-Xv _p-²n-]-c-a-Ã. ]p-Xn-b B-i-b-s¯

I-sï-¯p-I-bpw A-Xn-te-¡v am-dp-I-bpw sN-¿p-I. F-{X-bpw th-Kw C-Xv \-S-¸n-em¡m-tam A-{X th-K-¯n sN-¿p-I-bm-Wv _p-²n. `m-hn-bn kw-`-hn-¡p-hm³ t]mIp-¶ I-\-¯ B-Lm-X-§-sf X-Sp-¡m³ "]n-sh-«nw-Kv' F-¶ X-{´-¯n-\v I-gn-bpw. a-äp-Å-hÀ F-´v Nn-´n-¡pw F-¶v kw-cw-`I³ `-b-s¸-tS-ï-Xn-Ã.

hm-¡p-hm³ A-Xv k-lm-b-I-c-am-Ipw. C-sXm-cp ]n³-hm-§-e-Ã. ]-I-cw _nkn-\-kv X-{´w X-s¶-bm-Wv. Iq-Sp-X km-[y-X-I-fp-Å B-i-b-§Ä I-sï¯p-I, _n-kn-\-kn-sâ Zn-i am-äp-I. F-¶m C-¯-c-sam-cp Zn-im-am-ä-¯n-\v A-´À-eo-\-am-b dn-kv-¡p-IÄ D-ïv. A-h-sbm-s¡-bpw kw-cw-`-I³ I-W-¡nse-Sp-t¡-ï-Xp-ïv. Ir-Xy-am-b [m-c-WI-fn-Ãm-sX, X-¿m-sd-Sp-¸p-I-fn-Ãm-sX ]n-sh-«nw-Kv \-S-¯n-bm ]-cm-P-b-s¸-Sphm-\p-Å km-[y-X Iq-Sp-X-em-Wv. ]n-sh«nw-Kn-\v ap³-]v B-g-¯n-ep-Å ]T-\-hpw X-¿m-sd-Sp-¸pw B-h-iy-am-Wv. ^vfn¸vImÀ-«v G-sä-Sp-¯ an-{´ (Myntra) X-§-fp-sS _n-kn-\-kv B-cw`n-¡p-t¼mÄ {i-² tI-{µo-I-cn-¨n-cp-¶-Xv hy-àn-K-X-am-b Kn-^v-äv sF-ä-§Ä¡m-bn-cp-¶p (Personalised Gift Items). hy-àn-K-X So jÀ-«v, a-¤p-IÄ Xp-S-§n-b km-[m-c-W DÂ-¸-¶-§-fm-bn-cp-¶p A-hÀ hn-än-cp-¶-Xv. Cu _n-kn-\-kv hen-sbm-cp h-fÀ-¨ t\-Sm³ A-]-cym-]v-X -am-sW-¶v Øm-]-IÀ a-\-kn-em-¡n. _n-kn-\-kn-sâ Zn-i am-äp-hm³ A-[n-Iw Xm-a-k-ap-ïm-bn-Ã. A-hÀ sse-^vkv-ssä DÂ-¸-¶-§-fn-te-¡v Xn-cnªp. an-{´ h-en-sbm-cp hn-P-b-Km-Ybm-bn am-dn. em-`-I-c-a-Ãm-¯, h-fÀ-¨-bn-Ãm-¯ _n-kn-\-kn \n-¶p-Å am-äw H-cp tXmÂ-hn-bm-bn kw-cw-`-I³ Nn-´n-t¡-

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

63


amt\-Pvsaâv MANAGEMENT

tImhnUv `ojWn F¶v Ahkm\n¡pw?

Sn\n ^n-en¸v

c-ïmw X-cw-Kw t]m-se A-{X am-c-I-am-bn-cn-¡n-Ã aq-¶mw X-cw-Kw. Im-c-Ww A-t¸m-tg-¡pw P-\-kw-Jy-bp-sS h-en-sbm-cp `m-Kw hm-Iv-kn-t\-äv sN-bv-Xn-«p-ïm-Ipw

`mKw 2 (I-gn-ª e-¡w Xp-SÀ-¨)

hm

-Iv-kn-t\-j-\m-Wv tIm-hn-Un-\p-Å ZoÀ-LIm-e {]-Xn-hn-[n-sb-¶v an-¡ B-tcm-Ky hnZ-Kv-[-cpw hn-iz-kn-¡p-¶p F-¶-Xp-sIm-ïp X-s¶ G-Xv cm-Py-am-Wv G-ä-hpw Iq-Sp-X hm-Iv-knt\-j³ tUm-kv \Â-In-bn-cn-¡p-¶-Xv F-¶p ]-cn-tim-[n¡p-¶-Xv D-Nn-X-am-Ipw. ^n-KÀ H-¶n Im-Wp-¶-Xp t]m-se ssN-\, bp-F-kvF, C-´y, {_-ko F-¶n-h-bm-Wv Iq-Sp-X tUm-kv \Â-In-bn-cn-¡p-¶-Xv.

Figure 1: Vaccination Doses \Â-In-b tUm-kn-sâ F-®-¯n a-sä-Ãm-h-tc-¡mfpw ap-¶n-em-Wv ssN-\-sb-¶m-Wv A-hÀ ]p-d-¯p-hn-« tc-J-IÄ ]-d-bp-¶-Xv. Hm-tcm \q-dp-t]-cn-epw \Â-In-b hm-Iv-kn-t\-j-\n-epw A-h-cm-Wv ap-¶nÂ. ZuÀ-`m-Ky-him ssN-\-bn \n-¶v Ir-Xy-am-b hnh-c-§Ä e-`y-a-à F-¶-Xp sIm-ïv ]T-\ -¯n-\m-bn A-h-sb B-{i-bn-¡m-\m-hn-Ã. B-sI \Â-In-b tUm-kp-I-fp-sS F-®¯n C-´y bp-F-kn-t\-¡mÄ ap-¶nem-sW-¦n-epw Hm-tcm \q-dp-t]-cn-epw \Â-In-b F-®-¯n _-lp-Zq-cw ]n-¶nem-Wv. HmÀ-¡p-I, e-`y-am-b hm-Iv-kn-\p-Isf-Ãmw H-cmÄ-¡v c-ïp tUm-kv \Â-tIï-Xp-ïv. 100 t]À-¡v 200 tUm-kv hm-Ivkn³ th-Ww. F-Ãm-h-cp-sS-bpw a-\-kn D-b-cp-¶ H-cp {]-[m-\ tNm-Zyw, tIm-hn-Un-\v ap-

64

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

¼p-Å Po-hn-Xssi-en-bn-te-¡v a-S-§m³ tcm-K _m-[n-X-\m-b-Xn-eq-sS-tbm hm-Iv-knt\-j³ h-gn-tbm F-{X t]À {]-Xn-tcm[-ti-jn t\-tS-ï-Xp-ïv F-¶-Xm-Wv. tem-Im-tcm-Ky kw-L-S-\ ]-d-bp-¶-Xv C-Xn-\p-Å D-¯-cw C-t¸mÄ e-`y-a-söm-Wv. D-Zm-l-c-W-¯n-\v, ao-kÂ-kn-sâ Im-cy-¯n 95 i-X-am-\w t]-cn hm-Ivkn-t\-j³ \-S-¯n-b ti-j-am-Wv k-aq-l {]-Xn-tcm-[-ti-jn ssI-h-cn-¨-Xv. t]m-fntbm-bp-sS Im-cy-¯n 80 i-X-am-\-am-Wv. tPm¬ tlm-]v-In³-kv bq-Wn-th-gv-knän-bp-sS I-W-¡p-Iq-«Â {]-Im-cw, 70 i-Xam-\w t]À-¡v hm-Iv-kn-t\-j³ \Â-In-


bm am-{X-ta tIm-hn-Un-s\-Xn-sc k-aq-l {]-Xn-tcm-[ti-jn e-`n-¡p-I-bp-Åq. P-\-kw-Jym-\p-]m-Xn-I-am-bn G-ä-hpw Iq-Sp-X hm-Iv-kn³ hn-X-c-Ww sN-bv-X P-\-kw-Jy G-sd-bp-Å cm-Py-§-fp-sS I-W-¡v ]-cn-tim-[n-¡mw. ^n-KÀ c-ïv Im-Wp-I. Figure 2: Highest Doses in Proportion to Population

Figure 5: Share of Fully and Partly Vaccinated People

B-sI \Â-In-b tUm-kp-Ifp-sS F-®-¯n C-´y bpF-kn-t\-¡mÄ ap-¶n-em-sW¦n-epw Hm-tcm \q-dp-t]-cn-epw \Â-In-b F-®-¯n _-lpZq-cw ]n-¶n-em-Wv

en-sbpw bp-F-kv-F-bn-se-bpw tIm-hn-Uv tcm-Kn-I-fp-sS F-®w h³-tXm-Xn hÀ-[n-¨p. Figure 4: USA Covid-19 Cases Driven by Delta Variant

C-{k-tbÂ, bp-F-kv-F F-¶n-hn-S-§-fn \n-¶p-Å sUÂ-ä h-I-t`-Z-¯n-sâ Xz-cn-X-K-Xn-bn-ep-Å h-fÀ -¨ kw-_-Ôn-¨ I-W-¡p-IÄ D-Xv-I-WvT-bp-f-hm-¡p-¶-hbm-Wv. ^n-KÀ 3, 4 F-¶n-h Im-Wp-I.

Xm-sg ]-d-bp-¶ c-ïv Im-cy-§Ä ]qÀ-¯n-bm-bm-te tIm-hn-Un-s\ Xp-c-¯m-\m-Iq F-¶m-Wv F-sâ tXm¶Â. 1. tem-Iw ap-gp-h-\m-bn hm-Iv-kn³ hn-X-c-Ww ]qÀ¯n-bm-I-Ww. 2. Ip-d-ª k-a-bw sIm-ïv tem-I P-\kw-Jy-bv-¡v ap-gp-h-\m-bn hm-Iv-kn³ _q-ÌÀ tUm-kv \Â-Im-\m-hpw hn-[w DÂ-¸m-Z-\w Iq-S-Ww. C-Xn-sâ A-Sn-Øm-\-¯n 2022 sâ A-h-km-\w h-sc tIm-hn-Un-s\m-¸w \mw Po-hn-t¡-ïn h-cpw F-¶m-Wv F-sâ hn-izm-kw. C´y-bnepw Pn.kn.kn cm-{ã-§-fn-ep-am-bn Ømbnbm-b _n-kn \-kv tam-U-ep-IÄ h-fÀ-¯n-sb-Sp-¡p-¶Xn-\p-th-|n ZoÀ-L-Im-e A-Sn-Øm-\-¯n kw-cw-`-I-cp-am-bn tNÀ¶v {]-hÀ-¯n-¡p-¶ _n-kn\-kv A-ssUzkdm-Wv te-JI³. 1992 I I M ( L ) \n¶v P G D M F-Sp-¯-Xn-\pti-jw _n-kn-\-kv A-ssUz-k-dm-bn {]-hÀ¯\w B-cw-`n-¨ A-t±-lw dn-kÄ-«v-kv I¬-kÄ-«nw-Kv {Kq-¸n-sâ No-^v F-Iv-kn-Iyq-«nhv Hm-^o-k-dm-Wv. e mail: tiny p hilip @gmail. com, w e b site : w w w .w e d e liv e r- re sults.com

Figure 3: Israel Covid-19 Cases Driven by Delta Variant

bpFkvF B-sI P-\kw-Jy-bp-sS 50 i-X-am-\w t]À-¡pw C-{k-tb 62 i-X-am-\w t]À-¡pw c-ïv tUm-kv hm-Iv-kn-\pw \ÂIn I-gn-ªp-sh-¶-Xm-Wv asäm-cp Im-cyw. tIm-hn-Un -sâ sUÂ-ä h-I-t`-Z-¯n -s\-Xn-sc hm-Iv-kn³ ^-e -{]-Z-a-sÃ-¶m-Wv C-Xv Im«p-¶-Xv. ^n-KÀ A-©v ImWp-I k-Xy-¯n 2021 Pq¬ H-¶n-\p ti-jw C-{km-tb-

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

65


_nkn-\kv Ah-k-c-§Ä BUSINESS OPPORTUNITIES

hcq, BtKmf kwcw`I\mhmw apl½Zv aZ\nbpsS

#5 TIPS

H-ä ssSw tkm-Wn _n-kn-\-kv H-Xp-¡-cp-sX-¶-Xm-Wv C-\n-bp-Å Im-e-s¯ _n-kn-\-kv co-Xn

a-

e-bm-fn-¡v hn-Zym-`ym-k-ap-ïv. 100 i-X-am-\w km-£-c-cp-am-Wv. tem-I-¯n-sâ hn-hn-[ tImWp-I-fn D-bÀ-¶ tPm-en-IÄ t\-Sm³ B-Ip¶p-ïv. A-§-s\ {]-hm-kn a-e-bm-fn-IÄ A-b-¡p-¶ ]-W-am-Wv C-¶pw tI-c-f-¯n-sâ k-¼-Zvhy-h-Ø-sb Xm-§n\nÀ¯p-¶-Xpw. tI-c-f-¯n-se an-¡ _n-kn\-kv kw-cw-`-§-fn-epw {]-hm-kn-bp-sS ]-W-ap-ïv. \-½p-sS h³-In-S _n-kn-\p-Im-sc-Ãmw tI-c-f-¯n-\p ]p-d-¯pw hn-P-bw t\-Sn-b-h-cm-Wv. F-¶n-«pw F-´psIm-ïm-Wv tem-I-¯n-sâ hn-hn-[ cm-Py-§-fn-ep-Å _n-kn-\-kv A-h-k-c-§Ä th-ï-{X {]-tbm-P-\-s¸Sp-¯m³ a-e-bm-fn-IÄ-¡v I-gn-bm-sX t]m-Ip-¶-Xv?

# ChnsS BImsa¦n FhnsSbpw BImw _n-kn-\-kv \-S-¯m³ \n-b-a-]-c-am-bn G-ä-hpw Iq-Sp-X \q-em-am-e-IÄ D-Å cm-Py-§-fn-sem-¶m-Wv C-´y. A-Xn ap-¶n \nÂ-¡p-¶p tI-c-fw. AXp-sIm-ïp X-s¶ a-e-bm-fn-¡v tem-I-¯n-sâ G-Xv tIm-Wn-epw _n-kn-\-kv \-S-¯m³ h-en-b {]-bm-kw A-\p-`-h-s¸-Sn-Ã. H-ä Zn-h-kw sIm-ïv _n-kn-\-kv Xp-S-§p-¶-Xn-\m-h-iy-am-b F-Ãm A-\p-a-Xn-I-fpw e`n-¡p-¶ cm-Py-§-fn B-{^n-¡³ cm-Py-§Ä t]mep-ap-ïv. D-]-t`m-àr kw-Øm-\-am-b tI-c-f-¯n-se kw-cw-`-IÀ-¡v A-dn-bp-¶-Xp t]m-se D-]-t`m-àmhn-s\ a-säm-cmÄ-¡pw A-dn-bn-Ã. do-sä-bv kw-cw`w F-§-s\ \-S-¯m-sa-¶v a-e-bm-fn-sb B-cpw ] Tn-¸n-t¡-ï-Xn-Ã. Pq-hÂ-dn, sS-Iv-kvssä Xp-S-§n-b ta-J-e-I-fn h³-hn-P-bw t\-Sn-b do-sä-bv {_m³Up-IÄ C-hn-sS-bp-ïv.

66

A-\p-tbm-Py-am-b _n-kn-\-kv kw-cw-`-§Ä-¡p-Å km-[y-X-IÄ tIm-hn-Un\v ti-jw hÀ-[n-¡p-I-bm-Wv sN-bv-Xn-«p-Å-Xv. k-ss¹ ]-e-bn-S-§-fn-epw Ip-d-ªn«p-ïv. A-Xv ap-X-se-Sp-¯v ]p-Xn-b kw-cw-`-§Ä-¡v Xp-S-¡-an-tS-ï k-a-b-am-Wn-Xv. C sIm-ta-gv-kv hym-]I-am-bn-s¡m-ïn-cn-¡p-¶ C-¡m-e-¯v sh-bÀ-lu-kpIÄ, k-ss¹ sN-bv³, Un-kv-{Sn-_yq-j³, DÂ-¸m-Z-\w Xp-S-§n F-Ãm ta-J-e-I-fn-epw A-h-k-c-§-fp-ïv. tI-c-f-¯n am-{Xw {i-²-bq-¶m-sX hn-iz-]u-c-\m-bn am-dm-\p-Å a-\-km-Wv th-ï-Xv.

# Sow {]-[m-\w

# Ahkc§Ä \nch[n

kw-cw-`w Xp-S-§p-¶-Xn-\v \n-t£-]w am-{X-a-à th-ï-Xv, an-I-¨ Sow D-ïm-¡p-I F-¶-Xm-Wv B-Zyw th-ï-Xv. h³ \n-t£-]§-f-Ã, _n-kn-\-kv hn-P-b-¯n-sâ A-f-hptImÂ. an-I-¨ a-\p-jy-hn-`-h ti-jn-bp-sï¦n am-{Xw hn-P-bn-¡m-hp-¶ ta-J-e-I-fp-ïv. a-äp-Å-h-sc _-lp-am-\n-¡m-\pw A-h-cp-sS I-gn-hp-IÄ Aw-Ko-I-cn-¡m-\p-ap-Å a-\-km-Wv kw-cw-`-I-s\ hn-P-b-¯n-te-¡v \-bn-¡p-I. F-Ãm-h-cn-se-bpw \-Ã-Xv F-Sp-¯v {]-tbm-P\-s¸-Sp-¯-Ww. Nn-eÀ-¡v \n-t£-]n- ¡m³ ]-W-ap-ïm-tb-¡-Ww F-¶n-Ã, ]-t£ A-hÀ-¡v {]-hÀ-¯n-¡m³ k-a-b-hpw A-dnhpw D-ïm-bn-cn-¡pw. A-Xv k-aÀ-°-am-bn hn-\n-tbm-Kn-¡p-I F-¶-Xm-Wv kw-cw-`-I-sâ hn-P-bw.

bp-F-C-bn G-ä-hpw Iq-Sp-X \n-t£-]w \-S-¯n-bn-cn-¡p-¶-Xv C-´y-¡m-cm-Wv. c-ïm-a-Xv bp-sI-bpw. {Iq-Uv C-t¡m-W-an-bn \n-¶v ]p-d-¯v I-S-¡m³ {i-an-¡p-¶ ku-Zn A-td-_y A-S-¡-ap-Å KÄ-^v cm-Py-§-fn a-e-bm-fn kw-cw-`-IÀ-¡v km[y-X-IÄ G-sd-bp-ïv. F-´m-Wv A-h-k-cw F-¶-Xv A-Xm-Xv \m-Sn-s\ B-{i-bn-¨n-cn-¡pw. B-{^n-¡-bn ImÀ-jn-I ta-J-e-bn h-en-b A-h-k-c-§Ä Xp-d¶n-«p-ïv. [m-cm-fw Ø-e-hpw sXm-gn-em-fn e-`y-X-bpw A-hn-sS-bp-ïv. tPm-en-¡v Iq-en `-£-Ww F-¶ \n-e-bn t]m-epw sXm-gn-em-fn-I-sf e-`n-¡p-¶-bn-Sw. B-tcm-Ky kw-c-£-W cw-K-¯pw A-Sn-Øm-\ kuI-cy hn-I-k-\ cw-K-¯pw B-{^n-¡-bn A-h-k-c§-fp-ïv. C-t¸m-gpw \-t½-¡mÄ 25 hÀ-jw ]p-d-Inem-Wv ]-e B-{^n-¡³ cm-Py-§-fpw. hn-tZ-i-§-fn am-{X-a-Ã, \-½p-sS A-b kw-Øm-\-§Ä t]m-epw \-ap-¡v h-f-cm-\p-Å a-®m-Wv. B-`y-´-c hn-]-Wnbn I-cp-¯v Im-«n-b kw-cw-`-§-fm-Wv hn-tZ-i-¯pw hn-P-bn-¡p-¶-Xv. tI-c-f-¯n-se sN-dp-In-S _n-kn-\kp-ImÀ-¡v t]m-epw hn-tZ-i-¯v \n-t£-]w \-S-¯m\m-Ipw. ]-e cm-Py-§-fn-epw _n-kn-\-kv Xp-S-§m³ h-en-b \n-t£-]w th-W-sa-¶n-Ã. an-I-¨ kn-Ì-hpw t{]m-k-kp-am-Wv hn-P-bw \n-Ý-bn-¡p-¶-Xv. hnÂ-¡m\-dn-bm-hp-¶ a-e-bm-fn-¡v tem-I-¯n-se G-Xp a-®pw k-a-am-Wv F-¶-dn-bp-I.

# F´mWv ]nt¶m«v hen¡p¶Xv ?

# FhnsSbpw Hcp t]mse

km-l-N-cy-§Ä A-\p-Iq-e-am-bn-«pw Iq-Sp-X h³-In-S {_m³-Up-IÄ a-e-bm-fn-bp-tS-Xm-bn D-ïmIp-¶n-Ã. A-Xn-\v a-t\m-`m-hw am-äp-I F-¶-Xm-Wv B-Zyw sN-t¿-ï-Xv. {]-hm-kn-I-fn-eq-sS C-cn-¸n-epw \-S-¸n-epw B-tKm-f ]u-c-\m-bn a-e-bm-fn am-dn h-cp¶p-ïv. F-¶m {]-hÀ-¯-\-¯n-epw Nn-´-bn-epw Iq-Sn Cu a-t\m-`m-hw {]-I-S-am-tI-ï-Xp-ïv. sXm-gn tX-Sp-I F-¶-Xn-\-¸p-dw sXm-gn \Â-Ip-¶ kw-cw-`-I-\m-bn am-d-Ww. ]p-Xn-b X-e -ap-d A-¯-c-¯n Nn-´n-¨p Xp-S-§n-bn-«p-ïv. temI-¯n-sâ hn-hn-[ `m-K-§-fn B \m-Sp-IÄ-¡v

F-hn-sS kw-cw-`w Xp-S-§p-¶p-sh-¶-Xn-\v h-en-b {]m-[m-\y-an-Ã. A-\p-Iq-e-am-b F-hn-sS-bpw G-Xv \m-sS-¶v ]-cn-K-Wn-¡m-sX X-s¶ kw-cw-`w Xp-S-§m\m-h-Ww. _n-kn-\-kv hn-P-bn-¸n-¡m³ tI-c-f-¯n-embm-epw a-sä-hn-sS B-bm-epw th-ï-Xv H-¶p X-s¶bm-Wv. sN-¿p-¶ ta-J-e-sb Ip-dn-¨v B-g-¯n ] Tn-¡p-I F-¶-Xm-Wv {]-[m-\w. G-Xv ta-J-e-bn G-Xv hn-P-bn-¡pw F-¶v a-\-kn-em-¡-Ww. tI-c-f¯n dq-^nw-Kv ssS-en-\v D-Å Un-am³-Uv, a-g Ip-dª KÄ-^v \m-Sp-I-fn e-`n-¡-W-sa-¶n-Ã. A-tXk-a-bw H-cp BÀ-¡n-sS-În-\v tI-c-f-¯n C-cp-¶v

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

X-s¶ tem-I-¯n F-hn-sS-bpw tk-h-\w \Â-Im\p-am-Ipw. sN-¿p-¶ Im-cy-t¯m-Sp-Å ]m-j³ B-Wv {]-[m-\w. X-sâ ta-J-e-sb Ip-dn-¨v Øn-c-am-bn ] Tn-¡-Ww. A-Xn t^m-¡-kv sN-bv-Xv ITn-\m-[zm-\w \-S-¯-Ww. B-ßmÀ-¸-Ww \-S-¯-Ww. F-¦n tI-cf-hpw Zp-_m-bpw D-Km-ï-bp-sa-Ãmw H-cp t]m-se-bmIpw. B-tKm-f-X-e-¯n Nn-´n-¨p Xp-S-§-Ww. H-ä ssSw tkm-Wn _n-kn-\-kv H-Xp-¡-cp-sX-¶-Xm-Wv C-\n-bp-Å Im-e-s¯ _n-kn-\-kv co-Xn. kw-cw-`w F-{X-t¯m-fw h-f-c-Ww F-¶-Xp kw-_-Ôn-¨v XpS-¡w ap-X X-s¶ kw-cw-`-I-\v t_m-[yw th-Ww. ZoÀ-L-Im-e e-£yw D-ïm-bn-cn-¡-Ww.

(I-®qÀ B-Øm-\-am-bp-Å F-_n-kn {Kq-¸v Øm-]-I-\pw am-t\-Pnw-Kv U-b-d-Iv-ä-dp-am-Wv te-J-I³. ¢-_v lu-kn-se [-\w _n-kn-\-kv ¢n-\n-Iv dq-an kw-L-Sn-¸n-¨ _n-kn-\-kv ¢n-\n-¡n 'hn-tZ-i-s¯ _n-kn-\-kv km-[y-X-I'sf Ip-dn-¨v \-S-¯n-b {]-`m-j-W-s¯ A-[n-I-cn-¨v X-bm-dm-¡n-b-Xv)


hmeyp C³shÌnwKnsâ t\«w \n§Ä¡papïm¡mw,

]pXnb ^ïpambn I\dm sdmt_t¡m Hm-l-cn hn-]-Wn-bn k-l-P-am-b aq-ey-t¯-¡mÄ Xm-gv-¶ \n-c-¡n t{S-Uv sN-¿-s¸-Sp-¶ Hm-l-cn-I-fn \n-t£-]n-¨v t\-«-ap-ïm-¡m³ A-h-k-cw

Zo

À-L-Im-e \n-t£-]-IÀ-¡v A-\p-tbm-Py-amb ^-ïp-am-bn I-\-dm sdm-t_-t¡m. I-\-dm sdm-t_-t¡m hm-eyp ^-ïm-Wv C-t¸mÄ A-hX-cn-¸n-¨n-cn-¡p-¶-Xv. hm-eyp C³-sh-Ìv-saâv kv-{Sm-ä-Pn ]n-´p-Scp-¶ Hm-¸¬ F³-U-Uv C-Izn-än kv-Io-am-Wn-Xv. k-l-P-am-b aq-ey-t¯-¡mÄ h-f-sc Xm-gv-¶ \n-c-¡n t{S-Uv sN-¿-s¸-Sp-¶ I-¼-\n-I-sf I-sï-¯n A-Xn \n-t£-]w \-S-¯m-\m-Wv Cu ^-ïv {i-an-¡p-¶-Xv. i-à-am-b A-Sn-¯d-bp-Å, `m-hn-bn k-¼-¯v kr-ãn-¡m³ I-gn -hp-Å F-¶m Un-kv-Iu-ïv \n-c-¡n hn-]Wn-bn-ep-Å Hm-l-cn-I-sf-bm-Wv ^-ïv I-sï¯n \n-t£-]n-¡p-¶-Xv.

BÀs¡ms¡ A\ptbmPyw a-Xn-bm-b amÀ-Pn³ Hm-^v tk-^v-än-bn Hml-cn \n-t£-]w \-S-¯m-\pw £-a-tbm-sS Im¯n-cn-¡m-\pw a-\kpÅ-hÀ-¡v C-Xv A-\p-tbmPy-am-b ^-ïm-bn-cn-¡p-sa-¶v I-\-dm sdm-t_t¡m hm-eyp ^-ïv A-[-Ir-XÀ ]-d-bp-¶p. G-ähpw Ip-d-ª-Xv aq-¶v hÀ-j-sa-¦n-epw \n-t£-]w

Xp-S-cm³ X-¿m-dp-Å-hÀ-¡v I-\-dm sdm-t_-t¡m hm-eyp ^-ïv an-I-¨ A-h-k-c-am-tb-¡pw. ]-e Im-c-W-§Ä-s¡m-ïv hn-e Ip-d-ªv \nÂ-¡p-¶, F-¶m i-à-am-b A-Sn-¯-d-bpw `m-hn-bn an-I-¨ t\-« km-[y-X-bpw D-d-¸m¡p-¶ Hm-l-cn-I-sf hn-]-Wn-bn \n-¶v I-sï¯m³ km-[m-c-W \n-t£-]-IÀ-¡v F-fp-¸¯n km-[n-¡-W-sa-¶n-Ã. D-bÀ-¶ dn-kv-Ipw A-Xp-t]m-se X-s¶ t\-« km-[y-X-bp-ap-Å hm-eyp C³-sh-Ìnw-Kn amÀ-Pn³ Hm-^v tk-^v-än D-d-¸m-¡n \n-t£-]n¡m-\m-hp-sa-¶-Xm-Wv I-\-dm sdm-t_-t¡m hm-eyp ^-ïp-sIm-ïp-Å sa-¨w. 14 hÀ-j-¯n-te-sd an-I-¨ {]-hÀ-¯-\w Im-gv-Nsh-bv-¡p-¶ I-¼-\n-bm-Wv I-\-dm sdm-t_-t¡m ayp-Nz ^-ïv. hn-im an-{i-bm-Wv ^-ïv am-t\-PÀ.

_m_p IÅnhben Im¸m C´y³ {]Xn\n[n NmÀ-t«-Uv

A-¡u-ïâp-am-cp-sS G-jy, ]-kn^n-Iv cm-Py-§-fp-sS k-an-Xn-bn-te-¡v a-e-bm-fnbm-b _m-_p F-{_-lmw I-Ån-h-b-en-s\ C-´y -bp-sS G-I {]-Xn-\n-[n-bm-bn sX-c-sª-Sp-¯p. 24 cm-Py-§-fn-se 33 s{]m-^-j-W A-¡uïâv-kn kw-L-S-\-bm-b tIm¬-s^-U-td-j³ Hm-^v G-jy Bâv ]-kn-^n-Iv A-¡u-ïâvkn-sâ (Im-¸m) ]-»n-Iv sk-ÎÀ ^n-\m³ -jy am-t\-Pnw-Kv I-½n-än-bn-em-Wv _m-_p I- _m_p Ån-h-b-en Aw-K-am-b-Xv. C³-Ìn-äyq-«v Hm-^v IÅnhben NmÀ-t«-Uv A-¡u-ïâv-kv Hm-^v C-´y sk³-{S Iu¬-kn Aw-Kw Iq-Sn-bm-Wv C-t±-lw.

ap¯qäv an\n ^n\m³kntbgv-kn\v {Sn¸nÄ _n ¹-kv sIbÀ tdänw-Kv ap-¯q-äv

an-\n ^n-\m³-kn-tb-gv-kv en-an-ä-Unsâ hn-hn-[ I-S-¸-{X-§-fp-sS s{I-Un-äv td-änw-Kv _n-_n-_n tÌ-_n-fn \n-¶pw _n-_n-_n ¹-kv tÌ-_nÄ B-bn D-bÀ-¶p. ap³-\n-c tdänw-Kv G-P³-kn-bm-b sI-bÀ td-änw-Kv-km-Wv ap-¯q-äv ^n-\m³-kntb-gv-kn-\v D-bÀ-¶ td-änw-Kv \Â-In-b-Xv. an-I-¨ {_m³-Uv aq-eyw, {]-tam-«À-am-cp-sS A-\p-`-h-k-¼-¯v, anI-¨ B-kv-Xn aq-ey-hpw aq-e-[-\ ]-cym-]v-X-X-bpw, em-`km-[y-X-bnepw {]-hÀ-¯-\ hn-]p-e-s¸-Sp-¯p-¶-Xn-epw Im-gv-N-sh-¨ ap-t¶-äw F-¶o L-S-I-§-fm-Wv s{I-Un-äv td-änw-Kv sa-¨-s¸-Sp-¯m³ k-lmbn-¨-Xv. "I-¼-\n i-cn-bm-b Zn-i-bn-em-Wv h-f-cp-¶-Xv F-¶-Xn-sâ sX-fn-hm-Wv sa-¨-s¸-« Cu ]p-Xn-b td-änw-sK-¶pw do-s«-bv ta-J-e-I-fn {]-hÀ-¯-\w hn-]p-e-s¸-Sp-¯m³ C-Xv k-lm-b-I-am-Ip-sa-¶pw ap-¯q-äv an-\n am-t\-Pnw-Kv U-b-d-ÎÀ am-Xyp ap-¯q-äv ]-d-ªp.

[SINCE 1983]

and eld n et rinter 200

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

67


_nkn-\kv tIcf BUSINESS KERALA

Fkv_nsF tbmt\m hgn Ffp¸¯n kzÀW hmbv-] t\Smw tbm-t\m t\m h-gn F-fp-¸-¯n kzÀ-W hm-bv-] t\-Sm-\p-Å ]-²-Xn-bp-am-bn F-kv_n-sF. ho-«n-en-cp-¶v X-s¶ tbm-t\m h-gn hm-bv-]-¡v A-t]-£n-¡m-hp-¶-Xm-Wv. 2021 sk-]v-äw-_À 30 h-sc 8.25 i-X-am-\-¯n G-ä-hpw Ip-dª ]-en-i \n-c-¡v (0.75% C-f-hv e-`y-am-Wv), Ip-d-ª t]-¸À hÀ-¡p-IÄ, Ip-d-ª \-S-]-Sn-{I-a-§Ä, Ip-d-ª Im-¯n-cn-¸v Xp-S-§n-b-h-bm-Wv a-äp {]-[m-\ Kp-W-§Ä. F-fp-¸-¯n-ep-Å \mev L-«-§-fn-eq-sS tbm-t\m F-kv-_n-sF D-]-tbm-Kn-¨v kzÀ-W hm-bv-] t\-Smw. 18 h-b-kn-\v ap-I-fn {]m-b-ap-Å hy-àn-IÄ DÄ-s¸-sS Øn-c h-cp-am-\ amÀ-K-ap-Å-hÀ-s¡-Ãmw F-kv-_n-sF tKmÄ-Uv tem¬ {]-tbm-P-\-s¸-Sp-¯mw.

"tIcfw IWn IïpWcp¶ \·'bpsS

Aact¯¡v sI F-kv aWn anÂ-a-bp-sS \m-em-a-s¯ sX-c-sª-Sp-¡-s¸-« sN-bÀ-am-\mWv

Kp

]-Z-hn-bn F-¯p-¶ B-Zy-s¯ -W-ta-·-bpw \n-e-hm-c-hpw sIm-ïv B-fm-Wv. C-´y-bn-se s{]m-^-jHm-tcm tI-c-fo-b-sâ-bpw hn-izm-k W am-t\-PÀ-am-cp-sS A-tkm-kn-amÀ-Ön-¨, ]m-en-sâ-bpw ssh-hn-[ytb-j-\m-b HmÄ C-´y am-t\-PvamÀ-¶ ]m-epÂ-¸-¶-§-fp-sS-bpw KmÀ saâv A-tkm-kn-tb-j-sâ tZ-io-b -ln-I {_mâm-Wv anÂ-a. tI-c-f-¯n-se \nÀ-hm-l-I k-an-Xn-bn-epw c-ïp G-ä-hpw h-en-b £o-c k-l-I-c-W {]hÀ-jw Aw-K-am-bn-cp-¶ A-t±-lw Øm-\-¯n \n-¶v ]n-d-hn-sb-Sp-¯ kz-´w Øm-]-\-am-b ]m-e-¡m-SvanÂ-a "tI-c-fw, I-Wn I-ïp-W-cp-¶ \-·' A-äv-e-kv sa-jo³ SqÄ-kn-sâ No-^v bm-bn aq-¶v Z-im-Ð-am-bn \-t½m-sSm-¸F-I-vkn-Iyq-«ohpam-Wv. "P-\-§-fp-sS, ap-ïv. Cu \-·-bp-sS A-a-c-t¯-¡v P-\-§-fmÂ, P-\-§Ä-¡p th-ïn' a-e-_mÀ ta-J-e-bn \n-¶v IS-s¶F-¶ a-l-¯m-b P-\m-[n-]-Xy X-Xz¯n-bn-cn-¡p-I-bm-Wv H-cp C³-U-kv¯n sI-«n-¸-Sp-¯ anÂ-a-bp-sS G-ä {Sn-b-en-Ìv Iq-Sn-bm-b sI.F-kv a-Wn. -hpw h-en-b ]-cn-K-W-\ km-¼-¯n-I anÂ-a-bp-sS \m-em-a-s¯, sX-csI F-kv aWn \-ãw D-ïm-Im-sX k-aq-l-¯n-\v sª-Sp-¡-s¸-« sN-bÀ-am-\m-bn N-cnKp-Ww sN-¿p-I F-¶-Xv X-s¶-bm {X-¯n-te-¡v I-b-dp-t¼mÄ, H-t«-sd A-\p-`-h k-¼-sW-¶v sI.F-kv a-Wn ]-d-bp-¶p. ¯n-sâ ]n³-_-ew A-t±-l-¯n-\p-ïv. G-Xm-\pw e-£yw: £o-c-IÀ-j-I-cp-sS ]p-tcm-K-Xn-bpw Zn-h-kw ap³-]m-Wv tI-c-f-¯n-se G-ä-hpw h-en-sbmI¬kyq-ta-gv-kn-sâ Xr-]v-Xn-bp-am-Wv {]-[m-\ cp {]-Øm-\-¯n-sâ Np-¡m³, H-cp sX-c-sª-Spe-£yw. kw-Øm-\-s¯ Hm-tcm B-h-iy-¡m-c-sâ ¸n-eq-sS Cu ]m-e-¡m-Sp-Im-c-sâ I-¿n-se-¯n-b-Xv. -bpw A-Sp-t¯-¡v anÂ-a-bpw anÂ-a-bp-sS ]m DÂsI.F-kv a-Wn I-gn-ª 32 hÀ-j-am-bn F-®-¸m¸-¶-§-fpw F-¯n-¡p-¶ \-S-]-Sn DuÀ-Ön-X-amSw £o-c k-l-I-c-W kw-Lw {]-kn-Uâpw anÂ-a ¡pw. a-e-_m-dn B-cw-`n-¨ ]mÂ-s¸m-Sn kw-k-vI-bp-sS a-e-_mÀ ta-J-em bq-Wn-b³ Aw-K-hp-am-Wv. c-W tI-{µ-¯n-sâ \nÀ-am-Ww F-{X-bpw th-Kw \n-e-hn Im-en-¡-äv kÀ-h-I-em-im-e sk-\-äv Aw-K ]qÀ-¯n-bm-¡pw. `-£y hy-h-km-b-cw-K-¯v Ip-Spw-_ -hp-am-Wv. F-©n-\o-b-dnw-Kv F-I-vkv-t]mÀ-«v s{]m-tam -{io t]m-ep-Å {]-Øm-\-§-fp-am-bn k-lI-cn-¨v -j³ Iu¬-kn Z-£n-tW-´ym sN-bÀ-am-\m-b ]p-Xn-b ]-²-Xn-IÄ \-S-¸m¡psa¶pw sI.F-kv a-Wn, tI-c-f-¯n \n¶v 65 sIm-Ã-¯n-\nsS Cu a-Wn ]-d-bp-¶p.

dos«bn ME ICONS AhmÀ-Uv tPmbv-Bep-¡mkn\v {]-ap-J

Pz-Ã-dn-bm-b tPm-bv-B-ep¡m-kn-\v an-Un Cu-Ìv Bâv t\mÀ¯v B-{^n-¡ (MENA) bp-sS do-s«bn ME ICONS A-hmÀ-Uv. Zp-_m-bn \-S-¶ N-S§n tPm-bv-B-ep-¡m-kv {Kq-¸v sN-bÀ-am-\pw am-t\Pnw-Kv U-b-d-Î-dp-am-b tPm-bv B-ep-¡m-kv, Zp-_m-bv Sq-dn-kw Bâv sIm-ta-gv-kv amÀ-¡-änw-Kv Un-¸mÀ-«v-saâv

www.itubank.com

    

H.O.: Tana South, IRINJALAKUDA, Pin-680121

Phone: 0480-2827279, 2822889. E-mail: ho@itubank.com BRANCHES : MAIN - IRINJALAKUDA Ph: 0480 - 2827279  NADA - IRINJALAKUDA Ph: 0480 - 2822979  THALORE Ph: 0487 - 2352966  MALA Ph: 0480 - 2695179  CHALAKUDY Ph: 0480 - 2705579  KODAKARA Ph: 0480 - 2723979  AMBALLOOR Ph: 0480 - 2750080  VELLANGALLOOR Ph: 0480 -2860129  KORATTY Ph: 0480 -2735379 KATTOOR Ph: 0480 -2870779  KARUVANNUR Ph: 0480 -2886279  KODALY Ph: 0480-2743179  ALOOR Ph: 0480 -2720679  ANNAMANADA Ph: 0480 - 2773879  CHERUTHURUTHY Ph: 0488-4264079  CHELAKKARA Ph: 0488-4254979  ERUMAPETTY Ph: 0488-5265979  WADAKKANCHERRY Ph: 0488-4231379  ATHANI Ph: 0487-2203979

68

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

do-s«-bn ME ICONS A-hmÀ-Uv tPm-bv B-ep¡m-kv, Zp-_m-bv Sq-dn-kw & sIm-ta-gv-kv amÀ-¡-änw-Kv Un¸mÀ-«v-saâv Hm-^v A-e-b³kv B³-Uv ]mÀ-Sv-WÀ-jn-¸v kn-C-H sse-e ap-l-½-Zv kp-ssl-en \n-¶pw G-äp-hm-§p-¶p

Hm-^v A-e-b³-kv Bâv ]mÀ-Sv-WÀ-jn-¸v kn-C-H sse-e ap-l-½-Zv kp-sslen \n-¶pw A-hmÀ-Uv G-äp-hm-§n. CâÀ-\m-j-W Hm-¸td-j³-kv am-t\-Pnw-Kv U-b-d -ÎÀ- tPm¬ t]mÄ B-ep¡m-kpw N-S-§n kw_-Ôn-¨p. _n-kn-\-kn R-§Ä \-S-¯n-b ]-cn-{ia-§Ä-¡p-Å Aw-Ko-Im-cam-bm-Wv Hm-tcm _lp-a-Xnsbbpw Rm³ Im-Wp-¶-Xv. A-¯-c-¯n Cu a-l-Xv _-lp-a-Xn e-`n-¨-Xn H-cp-]m-Sv k-t´m-jn-¡p-¶psh-¶v tPm-bv B-ep-¡m-kv ]-d-ªp.


sIm¨n Z£ntW´y³ BØm\am¡m³ It\Unb³ I¼\n tkm«n

tUm. tkml³ tdmbv-¡v s_äÀ thÄUv ^ïv bqWnän ]pck-I v- mcw

sFFkv-H 22301:2019 kÀ«n-^n-t¡j³ t\Sn s^-Ud _m¦v

sIm-¨n-sb Z-£n-tW-´y³ B- Ø m- \ - a m- ¡ m- s \m- c p- § n sam-ss_Â, sF-H-Sn am-t\-Pvsaâv skm-eyq-j³-kv Zm-Xm-¡-fm-b Im-\-U B-Øm-\-am-b tkm-«n. C-Xn-sâ `m-K-am-bn 18,000 N-Xp-c-{i-b-Sn hn-kv-Xr-Xn-bn-em-Wv tkm-«n-bp-sS sIm-¨n tI-{µw cq-]-IÂ-¸-\ sN-bv-Xn-cn-¡p-¶-Xv. sk-]v-äw-_-tdm-sS {]-hÀ -¯-\w B-cw-`n-¡m-\n-cn-¡p-w. Z-£n-tW-´y-bn i-à-am-b B-Øm-\tI-{µ-sa-¶-Xv tkm-«n-bp-sS ZoÀ-L-\m-fm-bpÅ ]-²-Xn-bm-bn-cp-¶p-sh-¶v Z-£n-tW-´y³ {]-hÀ-¯-\-§-fp-sS ssh-kv {]-kn-Uâv tPmk-^v km-ap-sh ]-d-ªp.

Im³ ^n-enw s^-Ìn-h-en sh-¨v

s^-U-dÂ

s_-äÀ thÄ-Uv ^-ïn-sâ bq-Wn-än ]p-c-k-vIm-cw tUm. tkm-l³ tdm-bv G-äp-hm-§n. s_-äÀ thÄ-Uv ^-ïv Øm-]-I-\pw {]-kn-Uâp-am-b am-\ph tIm-f-kv Unem tdm-t¨bm-Wv ]p-c-kv-Im-cw k-½m-\n-¨-Xv. C-Xv B-Zy-am-bm-Wv H-cp C-´y¡m-c-\v Cu ]p-c-k-vIm-cw e-`n-¡p¶-Xv. {]-ap-J tlm-fn-hp-Uv kw-hn-[mb-I-cm-b _m-cn A-e-I-v km-ïÀ {_u¬, kv-ss]-¡v eo Xp-S-§nb-h-tcm-sSm-¸-am-Wv A-t±-l-¯n-\v ]p-c-k-v Im-cw k-½m-\n-¨-Xv.

tUm. tkml³ tdmbv- A-hmÀ-UvZm-\ N-S-§nÂ

tPmbv aïpw]men\v Smen FwFkv-FwC _lpaXn sN-dp-In-S

þ a-[y-\n-c _n-kn-\-kpIÄ-¡v tk-h-\w \Â-In h-cp-¶ tkm-^v-ävsh-bÀ I-¼-\n-bm-b Sm-en skm-eq-j³-kn-sâ _n-kn-\-kv shä-d³-kv B-Z-cw Xr-iq-cn-se a-ïpw -]m FâÀ-ss{]-k-kv km-c-Yn tPm-bv Fw a-ïpw-]m-en-\v. A-©p hn-`m-K-§-fn-em-bn cm-Py¯n-sâ \m-ev ta-J-e-I-fn-ep-Å _nkn-\-kp-ImÀ-¡m-Wv Sm-en skm-eq- tPmbv aïpw-]m j³-kv Aw-Ko-Im-cw \Â-Ip-¶-Xv. {]-Xn-k-Ôn-I-fn ]n-Sn-¨p-\n-¶v

ZoÀ-L-Im-e-am-bn {]-hÀ-¯n-¨p h-cp-¶ kw-cw-`-I-sc-bm-Wv _n-kn-\-kv sh-äd³-kv hn-`m-K-¯n B-Z-cn-¡p-¶-Xv. 700 te-sd t\m-an-t\-j-\p-I-fn \n-¶v hn-Z-Kv-[À A-S-§p-¶ ]m-\-em-Wv kw-cw`-I-sc sX-c-sª-Sp-¯-Xv. 25 hÀ-jw ap-¼v 10,000 cq-] \n-t£]-¯n kw-cw-`w Xp-S-§n-b tPm-bv aïpw-]m-en-sâ a-ïpw-]m FâÀ-ss{]k-kv C-¶v 100 tIm-Sn cq-] hn-äp-h-c-hp-Å _n-kn-\-km-bn h-fÀ-¶n-cn-¡p-¶p.

_m-¦n-\v am-t\-Pv-saâv anI-hn-\p-Å B-tKm-f Aw-Ko-Im-c-am-b sF-F-kv-H 22301:2019 kÀ-«n-^n-t¡-j³. _m-¦n-sâ _n-kn-\-kv I-ïn-\yq-hn-än amt\-Pv-saâv kw-hn-[m-\-¯n-\v (_n-kn-FwF-kv) _n-F-kv-sF B-Wv cm-Pym-´-c Aw-Ko-Im-cw \Â-In-b-Xv. "{]-h-N-\mXo-X-am-b Cu Im-e-¯v G-Xp X-S-k-§-sfbpw A-Xn-Po-hn¡m³ ]-cym-]v-X-am-b ti-jn _m-¦n-\psï-¶-Xn-\v sX-fn-hm-Wv kz-X-{´-am-bn Aw-Ko-I-cn-¡-s¸-Sp-¶ _n-kn-Fw-F-kv. B-tKm-f am-\-Z-Þ-§Ä {]-Im-c-apÅ Cu kÀ-«n-^n-t¡-j³ R-§-fp-sS {_m³-Un-sâ k-a-{K-X-bv-¡pw I-cp-¯n\p-ap-Å Aw-Ko-Im-c-am-Wv'þ s^-Ud _m-¦v Fw-Un-bpw kn-C-H-bp-am-b iymw {io-\n-hm-k³ ]-d-ªp.

ON STANDS

Grab your

copy now

`600

`500

Dhanam Publications Pvt. Ltd. Ph: 0484 – 2315840, 2316494 Email: subscription@dhanam.in

Mobile: 9072570051

Bank Transfer (within India)

A/c. Name: DHANAM PUBLICATIONS PVT. LTD. A/c. No. : 002433000000015 Bank: Indian Overseas Bank. Branch: Ernakulam | IFSC: IOBA0000024

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

69


_nkn\kv t\mhÂ

Nn-e kq-N-\-IÄ A-S-§p-¶ H-cp I-¯n-s\ ]n-´pSÀ-¶v e-ï-\n \n-¶pw apw-ss_-bn F-¯p-¶ Poh³ tPmÀ-Pv. apw-ss_-bn-se Xn-c-t¡-dn-b s{S-bn³ bm-{X-bn I-¯v \-ã-am-Ip-s¶-¦n-epw HmÀ-an-s¨-Sp¡p-¶ taÂ-hn-em-k-¯n Ir-Xy-am-bn te-Uo-kv tlm-Ì-en F-¯n-t¨À-¶ Po-h-\v \n-½n-sb Im-Wm-\m-hp-¶n-Ã. Xn-cn-sI tlm-«-en F-¯p-¶ Po-h-\v H-cp s]³-ss{U-hv dn-sk-]v-j-\n-Ìn \n-¶v e-`n-¡p-s¶-¦n-epw A-Xv \Â-In-b B-sf Im-Wm-\mhm-sX ]n-tä-¶v e-ï-\n-te-¡v a-S-t§-ïn h-cp-¶p. Xn-cn-sI ^v-fm-än-se-¯n s]³-ss{U-hn-se ^-b Xpd-¡p-¶ Po-h³ X-s¶-¡p-dn-s¨-t¶m-Ww c-Nn-¡-s¸-« H-cp ]p-kv-X-I-¯n-sâ B-Zy Xm-fp-IÄ Im-Wp-¶p. apw-ss_-bn-se X-sâ t]-gv-k-W A-kn-Ìâm-bn F-¯n ]p-kv-X-I c-N-\ F-¶ A-[n-IZu-Xyw Iq-Sn G-sä-Sp-¯p, H-Sp-hn A-Xv ]qÀ-¯n-bm-¡p-¶-Xn-\p ap³-]v A-{]-Xy-£-bm-b t{]-c-W F-¶ s]¬-Ip-«nbn-eq-sS F-gp-X-s¸-« ]p-kv-X-Iw! tPm-en-¡m-bn apwss_-bn-se-¯n, Hm-l-cn t{_m-¡nw-Kv _n-kn-\-kn-sâ km-[y-X-IÄ Xn-cn-¨-dn-ªp, B ta-J-e-bn A-\p-`h-k-¼-¯p-Å kp-[o-dp-sam-¯v {^m-ss©-kn _n-kn\-kn-eq-sS B-cw-`n-¨p I-¼-\n-bm-bn cq-]-t`-Zw h-¶ sP.F-kv an-Um-kv tÌm-¡v t{_m-¡nw-Kv F-¶ X-sâ _n-kn-\-kn-s\-¡p-dn-¨p-Å Ir-Xy-am-b hn-h-c-§Ä hm-bn-¨p Po-h³ A-Ûp-X-s¸-Sp-¶p. aq-e-[-\-an-Ãm-sX C-\n H-c-Sn t]m-epw ap-t¶m-«p t]m-Im-\m-hn-à F-¶ L-«-¯n H-cp c-£-I-s\-t]m-se A-h-X-cn-¨ hn-P-bv A-[n-Im-cn F-¶ C³-sh-Ì-dp-sS ssI-I-fn-te-¡v I-¼-\n F-¯pw ap³-]v tIm-«-b-¯p c-Pn-ÌÀ sN-bv-X tÌm¬ tImÀ-«v {S-Ìv I-¼-\n-bn aq-e-[-\-an-d-¡m³ k-¶-²-am-Ip-¶p. A-[n-Im-cn-bp-sS F-XnÀ-¸n-s\ A-hK-Wn-¨v B-cw-`n-¡p-¶ {^m-ss©-kn _n-kn-\-kv tam-U Ip-d-ª \m-fp-IÄ-¡p-Ån H-cp ]-cm-P-bam-sW-¶v Xn-cn-¨-dn-bp-¶ L-«-¯n Cu {^m-ss©kn-IÄ I-¼-\n-bp-sS {_m-©p-I-fm-bn am-äp-hm-\pw {^m-ss©-kn D-S-a-IÄ-¡v sk-Iyq-cn-än-bm-bn \ÂIn-b Xp-I-¡v B-\p-]m-Xn-I-am-bn Hm-l-cn-IÄ \ÂIm-\pw Xo-cp-am-\-am-Ip-¶p. ]-»n-Iv en-an-ä-Uv I-¼-\nbm-bn am-dn-b sP.F-kv an-Um-kn-s\ G-sä-Sp-¡m³ Zp-_m-bv B-Øm-\-am-b sP-_o-_v _m-¦v cw-K-¯p h-cp-¶p. i-à-cm-b Po-h-s\-bpw tÌm¬ tImÀ-«v {S-Ìn-s\ {]-Xn-\n-[o-I-cn-¡p-¶ tdm-Pn-sb-bpw F-XnÀ¡m³ A-[n-Im-cn ZpÀ-_-e-am-bn {i-an-¡p-¶p-sï-¦nepw, an-I-¨ hn-e \Â-In I-¼-\n-bp-sS F-gp-]-¯n \m-ev i-X-am-\w Hm-l-cn-IÄ _m-¦v kz-´-am-¡p-¶p. Ip-d-ª aq-e-[-\-hpw C-Ñmi-àn-bp-am-bn cw-K-¯v h-¶ hn-P-bn-¨ Po-h³ tPmÀ-Pv F-¶ kw-cw-`-I-s\¡p-dn-¨p-Å ]p-kv-X-I-¯n-sâ A-h-km-\ Xm-fp-I-fn F-gp-¯n-sâ ssi-en-bn h-¶ hy-Xn-bm-\w Po-h-s\ A-Ûp-X-s¸-Sp-¯p-¶p. XpSÀ-¶v t{]-c-W B-cm-sW¶-dn-bm-\p-Å A-t\z-j-W-¯n-em-bn Po-h³... (Xp-SÀ-¶v hm-bn-¡p-I)

at\mPv- tXmakv 70

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

A-

²ym-bw þ22

{S-Ìv sam-ss_-en X-s¶ sa-bn t_m-I-vkv Xp-d-¶p. a-e-bm-f-¯n-ep-Å h-cn-IÄ! ANCY to Me May 28, 11.31 PM Please see the mail. ---þ-Forwarded message--þ From:Jeny J <jenyjames321@gmail.com> Date:Thu, 28 May 2015, 7.24 pm Subject:FW: Jeny To:<ancymm1978@yahoomail.com

s]-s«-s¶m-cp a-dp-]-Sn t^m-Wn Iq-Sn \-Â-Im\m-hm-ª-Xn-\m-em-Wv Cu C þ-sa-bn F-gp-Xp¶-Xv. H-cp]m-Sv B-tem-N-\-IÄ-¡v ti-j-hpw Cu sa-bn F-§-s\ {Um-^v-äv sN-¿-W-sa-¶-dn-bm-sX Rm³ Ip-g-§p-I-bm-Wv. B B-i-b-¡p-g-¸-¯n-sâ a-[y-¯n \nÂ-¡p-t¼mÄ, F-sâ k-tlm-Z-c-\n \n-¶v Xp-S-§p-¶-Xm-hpw \n-§-fp-sS tNm-Zy-§Ä¡p-Å a-dp-]-Sn-I-fn-te-¡v s]-s«-s¶-¯n-t¨-cm-\mhp-I F-¶v Xn-cn-¨-dn-bp-¶p. tPÀ-W-en-kw I-gn-ªp F-d-Wm-Ip-f-¯v k-_v F-Un-äÀ B-bn tPm-en sN-bv-Xp-h-¶n-cp-¶ \m-fp-IÄ. sN-dp-¸-¯n am-Xm-]n-Xm-¡Ä \-ã-s¸-« F-\n-¡v A-hÀ c-ïp t]-cp-am-bn-cp-¶ tN-«³. XrÈqcn \n-¶v Ø-ew am-ä-am-bn apw-ss_-bv-¡v t]m-b ti-j-hpw G-Xm-ïv F-Ãm am-k-hpw ap-S -§m-sX tN-«³ \m-«n h-¶n-cp-¶-Xv Rm³ X-\n¨-à F-¶v t_m-[y-s¸-Sp-¯m-\m-bn-cp-¶p. H-cp i-\n-bm-gv-N Xr-Èq-cp-Å ho-«n sN-¶ Rm³ A-hn-Nm-cn-X-am-bn tN-«-s\ I-ïp. h-c-hv t\-c-t¯ A-dn-bn-¨v, F-sâ km-¶n-[yw Iq-Sn D-d-¸m¡n-b-Xn-\p-ti-jw am-{Xw h-¶n-cp-¶-bm-sf s]m-Sp¶-s\ ho-«n I-ï am-{X-bn ]-´n-tI-Sv a-W-¯p. I-®p-I-fn-se \n-kw-K-X-bpw, kw-km-c-an-Ãm-bv-a-bpw Im-cy-am-b A-]-I-Sw kw-`-hn-¨n-cn-¡p-¶p-sh-¶p hyà-am-¡n. Im-cy-§Ä tNm-Zn-¨-dn-bm³ ]-e-hp-cp {i-an-¨p. A-t¸m-sgm-s¡ \n-kw-K-X-tbm-sS hn-Zq-c-X-bn Zrãn ]-Xn-¸n-¨ tN-«³ `o-Xn h-fÀ-¯n. H-cm-gv-N Hm-^okn A-h-[n ]-d-ªp. Xn-I-¨pw ]-cn-Xm-]-I-c-am-b A-h-Ø-bn-te-s¡-¯n-b aq-¶mw \mÄ, F-´pw

h-c-s«-sb-¶p I-cp-Xn \nÀ-_-Ô-]qÀ-Æw F-´m-Wv kw-`-hn-¨-sX-¶-dn-b-W-sa-¶v Rm³ hm-in ]n-Sn-¨p. B-Zyw {]-Xn-I-cn-¡m-Xn-cp-¶-bmÄ s]m-«n-s¯-dn-¨-Xv s]m-Sp-¶-s\-bm-Wv. H-Sp-hnÂ, F-t´m ]-c-Xp-¶ hy{K-X-bv-s¡m-Sp-hn Kp-fn-I I-gn-¨v I-«n-en-te-¡p N-cnªv sIm-¨p-Ip-«n-sb-t¸m-se s]m-«n-¡-c-ªp. Xm-fw sX-än-b a-\-kv D-d-¡-¯n-eq-sS hn-{i-aw Xp-S-§n F-¶p t_m-[y-am-b-t¸m-gm-Wv A-e-t¦m-e-s¸-« ap-dn A-Sp-¡m³ {i-aw \-S-¯n-b-Xv. sIm-¨n³ a-e-_mÀ _m-¦n-sâ, apw-ss_-bn-se t^mÀ-«v im-J-bn Øm\-¡-b-ä-t¯m-sS ko-\n-bÀ am-t\-P-cm-bn tPm-enbn {]-th-in-¨ tPm¬-Ip-«n-¡v kw-`-hn-¨-sX-s´-¶v A-dn-bm³ Xp-W-bm-b-Xv tN-«â X-s¶ U-b-dn! lrkz-sa-¦n-epw Im-cy-§Ä a-\-kn-em-¡p-hm-\p-X-Ipw hn-[w Ir-Xy-am-bn tIm-dn-bn-« h-cn-IÄ. ""_m-¦n-sâ D-¶-Xm-[n-Im-cn-IÄ {]-Xo-£-tbm-sS D-äp-t\m-¡n-bn-cp-¶ apw-ss_ im-J. NmÀ-sP-Sp-¯ B-Zy-am-kw c-ï-c-t¡m-Sn-bp-sS _n-kn-\-kv tem¬ H-cp tZ-i-kmÂ-Ir-X _m-¦v sa-¨-s¸-« ]-en-i \nc-¡v hm-Kv-Zm-\w sN-bv-Xv tS-¡v Hm-hÀ sN-bv-Xp. \m-ep tIm-Sn cq-]-bp-sS _n-kn-\-kv hm-bv-] A-\ph-Zn-¨n-«p-Å H-cp sS-Iv-kv-ssä sam-¯ hym-]m-cn, {_m-©n \n-¶pw A-\-[n-Ir-X-am-bn X-c-s¸-Sp-¯ns¡m-ïn-cp-¶ sN-¡v Un-kv-Iu-ïn-wKvv ku-I-cyw tN-«³ \n-tj-[n-¨-Xn-sâ t]-cn a-säm-cp _m-¦nte-¡v am-dn. Np-cp-¡-¯n Cu c-ïv A-¡u-ïpI-f-S-¡w {_m-©n-sâ _n-kn-\-kn F-«-c-t¡m-Sn cq-]-bp-sS C-Sn-hv. Cu im-J-bpw ]q-«n Xm-t¡m-ep-am-bn h-cm-\mtWm apw-ss_-bv-¡p hn-«-Xv F-¶ ta-e-[n-Im-cn-Ifp-sS ]-cn-lm-kw I-eÀ-¶ tNm-Zy-§Ä. _n-kn-\-kv H-¶p I-c-I-b-äp-¶-sX-§-s\ F-¶dn-bm-sX \-«w Xn-cn-bp-t¼m-gm-Wv e-£-bÀ Cw-s] -Iv-kn \n-¶pw tdm-Pn F-¯p-¶-Xv. A-\y \m-«n-se a-e-bm-fn F-¶ ]-cn-K-W-\-bn s{S-bn³ bm-{X-bn sam-«n-« ku-lr-Zw. \n-§-fp-sS I-¼-\n-bp-sS F-s´-¦n-epw _n-kn-\-kv _m-¦n-\v X-¶p-Iq-sS F-¶ tNm-Zy-am-W-t{X A-bm-sf A-hn-sS F-¯n-¨-Xv. *** A-Ñ-s\m-¸w a-I-\pw U-b-d-Î-dm-bp-Å ss{]-h-äv en-an-ä-Uv I-¼-\n-bnÂ, ^n-\m³-kv Un-¸mÀ-Sv-saân tPm-en sN-¿p-¶ tdm-Pn-bp-sS \nÀ-_-Ô-¯n-\p h-g§n a-I-\m-Wv H-cp Øn-c \n-t£-]w Cu _m-¦n Xp-S-§m³ k-½-Xn-¨-sX-¶m-Wv A-¶v A-bmÄ ]-d-ª-Xv. \m-ep tIm-Sn cq-]-bp-sS sN-¡p-am-bm-Wv tdm-Pn ]n-¶o-Sv F-¯p-¶-Xv.


H-cn-¡Â t\-cn-«p I-ïm Fw.Un-sb kzm-[o\n-¡m-sa-¶p tN-«³ I-cp-Xn. Fw.Un-bp-sS k-a-bw X-cn-I-bm-sW-¦n h-¶p Im-Wm-sa-¶p A-bm-tfm-Sv ]-d-ª-Xpw A-Xv sIm-ïm-bn-cp-¶p. . _m-¦p-Im-sc Im-Wm³ Fw.Un Iq-«m-¡m-dn-sÃ-¶pw h-c-hv Kp-W-t¯-¡m-tf-sd tZm-j-am-hpw sN-¿p-I-sb¶pw ]-d-ª-t¸mÄ B D-Zy-a-¯nÂ-\n-¶pw ]n³-am-dn. tdm-Pn H-scm-ä Im-cy-am-bn-cp-¶p \n-jv-IÀ-jn-¨n-cp¶-Xv. I-¼-\n \n-e-hn C-S-]m-Sv \-S-¯p-¶ _m-¦n Fw.Un-¡pw a-I-\pw hn.sF.]n ]-cn-K-W-\-bm-Wv e-`n-¡p-¶-Xv, H-cp t^m¬-tIm-fn I-¼-\n-bp-sS F-Ãm B-h-iy-§-fpw B _m-¦n \-S-¯n-¡n-«pw. C-hn-sS-bpw A-tX ]-cn-K-W-\ In-«-Ww. e-`n-¡p-sa-¶ D-d-¸p tN-«³ \Â-In. A-Xn-t\m-S-Iw \-ã-s¸-« hm-bv-] Xn-cn-¨p]n-Sn-¨m am-{X-ta {_m-©v em-`-¯n-se-¯p. A-Xn-\m-bn C-S-]m-Sp-I-sc I-ïp]n-Sn-¡m-\n-sS-bp-Å Hm-«-¯n-\n-S-bn -tdm-Pn-bp-tS t^m¬ tImÄ ho-ïpw h-¶p. C-¯-h-W c-ïp-tIm-Sn cq-]-bp-sS H-cp tem¬ {]-t¸m-kÂ. e-£-bÀ Cw-s]-Iv-kn-\-à A-hÀ-¡p Iq-Sn Xm-¸cy-ap-Å tÌm¬-tImÀ-«v {S-Ìn-\v. Cu-Sv e-£-bÀ C-s]Iv-knâ \m-ep tIm-Sn cq-]-bp-sS Øn-c \n-t£-]w! *** Fw.Un-bp-sS-bpw a-I-sâ-bpw ]-W-hpw h-kv-Xph-I-I-fpw ssI-Im-cyw sN-¿m-\p-Å A-h-cp-sS X-s¶ kw-cw-`-am-W-t{X {S-Ìv. aq-¶m-dn-ep-Å A-h-cp-sS tXm«-¯n-sâ taÂ-t\m-«w h-ln-¡p-¶-bm-fm-Wv {S-Ìn þ A-Xv sh-dpw t]-cn-\v. c-ïp am-kw Iq-Sp-t¼m-tgm a-täm B-hpw A-bmÄ apw-ss_-bn F-¯p-I. A-t¸mÄ am{X-ta tem¬ t]-¸-dp-IÄ A-bmÄ-¡v H-¸n-«p X-cm³ km-[n-¡q. ]-t£ Cu tem¬ D-S³ th-ï-Xm-Wv. Bh-iy-am-b t]-¸-dp-IÄ \Â-Ip-I-bm-sW-¦n sIm-dnb-dn A-b-¨v H-¸n-Sp-hn-¨p \Â-Imw F-¶-Xm-bn-cp-¶p H-cp hy-h-Ø. {S-Ìn-\v \Â-Ip-¶ tem-Wn-sâ ]-en-i {S-Ìv X-s¶ Hm¬-sse³ B-bn tem¬ A-¡u-ïnte-¡v F-Ãm am-k-hpw A-b-¡p-sa-¶pw, am-km-am-kw sU-t¸m-kn-än-\p \Â-tI-ïp-¶ ]-en-i I-¼-\n-bp-sS A-¡u-ïn-te-¡p ]-Xn-hv t]m-se h-c-hv h-bv-¡-W-sa¶-Xp-am-bn-cp-¶p a-säm-cm-h-iyw. C-tX t]m-se-bp-Å tem¬ C-t¸mÄ C-S-]m-Sv \-S-¯p-¶ _m-¦nÂ-\n-¶pw ]-Xn-hm-bn F-Sp-¡p-¶-Xm-sW-¶v ]-d-ª-t¸mÄ \n-cmI-cn-¡m-\m-bn-à . H-¶-c-bm-gv-N-sIm-ïv tem¬ t]-¸-dp-IÄ ap-gp-h³ H-¸n-«v tdm-Pn X-s¶ Xn-cn-sI F-¯n-¨p. im-J-bp-sS _n-kn-\-kn B-dp-tIm-Sn cq-]-bp-sS hÀ-[-\-hv I-ïv tN-«³ sX-Ãm-izm-kn-¨p. A-t¸m-gpw B-gv-N-bn-sem-cn-¡Â ap-S-§m-sX tdmPn-sb tN-«³ t^m-Wn _-Ô-s¸-«p sIm-ïn-cp-¶p. C-\n-bpw e-`n-¨n-«n-Ãm-¯ {S-Ìv Uo-Uv DÄ-s¸-sS-bp-Å t]-¸-dp-IÄ e-`y-am-¡p-hm³ am-{X-am-bn-cp-¶n-Ã, I-¼\n-bp-sS a-tä-sX-¦n-epw _n-kn-\-kv Iq-Sn e-`n-¡p-tam F-¶ D-t±-iy-hpw B hn-fn-I-fn-ep-ïm-bn-cp-¶p. s]m-Sp-¶-s\ H-cp \mÄ tdm-Pn-sb t^m-Wn In-«m-Xm-bn. I-ïpap-«n-bn-cp-¶ s{S-bn³ bm-{X-I-fn-epw A-bm-sf Im-Wm-Xm-bn. em³-Uv \-¼-dn hn-fn-¨-t¸mÄ A-bmÄ I-¼-\n-bn \n-¶p-t]m-bn F-¶-dn-ªp. sXm-«-Sp-¯ Zn-h-k-§-fn-sem-¶n _m-¦nÂ-\n-¶pw \-ÂIn-b Øn-c-\n-t£-] c-ko-Xp-am-bn e-£-bÀ Cws]-Iv-kn \n-¶p H-cmÄ _m-¦n-se-¯n. *** tdm-Pn-sb-¶ A-¡u-ïâv I-¼-\n-bnÂ-\n-¶pw H-cp-\mÄ A-{]-Xy-£-\m-sb-¶pw, hn-hn-[ _m-¦p-Ifn-se A-¡u-ïp-I-fp-sS _m-e³-kv i-cn-bm-sW-¶v k-aÀ-°n-¡m³ ]p-Xp-Xm-bn NmÀ-Pv F-Sp-¯-bmÄ-¡v \Â-Im-\p-Å I-¯m-Wn-sX-¶pw ]-d-ªv I-¼-\n-bp-sS se-äÀ sl-Un-ep-Å I-¯v ssI-am-dn. B I-¯v I-ït¸mÄ X-s¶ A-]-I-Sw a-W-¯p. Fw.Un-bp-sS H-¸v a-säm-cmÄ C-«n-cn-¡p-¶p. A-¶-s¯ B-¹n-t¡-j³ t^m-d-¯n-se-bpw tem¬ t]-¸-dp-I-fn-se-bpw H-¸v tN-«-\v Ir-Xy-am-bn HmÀ-a-bp-ïm-bn-cp-¶p. A-bm-fp-sS ssI-h-i-an-cp-¶ c-ko-Xv hm-§n t\m-¡n. sU-t¸m-kn-äv c-ko-Xnâ I-fÀ t^m-t«m-Ìm-äv. b-YmÀ-° c-ko-Xv tem¬ t]-¸-dp-IÄ-s¡m-¸w _m-¦nÂ! H-tc k-a-bw _m-¦n-s\-bpw I-¼-\n-sb-bpw I-_-fn-¸n-¨n-cn-¡p-¶p . C-Xv Fw.Un-bp-sS H-¸v X-s¶-bm-tWm F-¶ tNmZy-¯n-\v A-tX F-¶-bmÄ XoÀ-¯p ]-d-ª-t¸mÄ I-_-fn-¸n-¡-s¸-«p F-¶v ]qÀ-W t_m-[y-am-bn. I-¼-\n-¡v Cu sU-t¸m-kn-äv D-ïv F-¶ H-cp I-¯v

am-{Xw \Â-In A-¶v A-bm-sf X-{´-]qÀ-hw ]-d-ªphn-«p. tÌm¬-tImÀ-«v {S-Ìn-\p tem-Wm-bn \Â-In-b Un-amâv {Um-^v-äv tI-c-f-¯n-se H-cp k-l-I-c-W _m-¦n ]-W-am-¡n am-än-sb-¶v I-sï-¯n. Un.Un am-dn-b-Xn-sâ ]n-tä B-gv-N A-¡u-ïpw t¢m-kv sNbv-Xn-cn-¡p-¶p. _m-¦nâ `m-K-¯m-Wv ho-gv-N Iq-Sp-XÂ. B-fpI-sf Xn-cn-¨-dn-bm-sX, A-h-cp-sS H-¸p t]m-epw ]-cntim-[n-¡m-sX A-¡u-ïv Xp-S-§n. H-Sp-hn G-tXm H-cp {S-Ìn-\v þ A-hn-sS-bpw bm-sXm-¶pw ]-cn-tim-[n¡m-sX Cu sU-t¸m-kn-än-sâ Cu-Sn-t·Â sN-dp-XÃm-s¯m-cp Xp-I hm-bv-] sIm-Sp-¯n-cn-¡p-¶p. k-l-{]-hÀ-¯-I-tcm-Sv t]m-epw ]-d-bm³-I-gn-bm¯ A-h-Ø. k-½À-±w Xm-§m-\m-Im-sX h-¶-t¸mÄ a-\-kv I-sï-¯n-b ]p-Xph-gn-bm-Wv C-t¸m-g-s¯ tN-«-sâ A-h-Ø-sb-¶v F-\n-¡v a-\-kn-em-bn. ]-{´-ïmw ¢m-kv h-sc H-cp-an-¨p ]Tn-¨ _n-\phn-s\ Im-cy-§Ä A-dn-bn-¡p-¶-Xv A-§-s\-bm-Wv. _n-\p-hp-am-bp-Å ku-lr-Zw tN-«-\v t\-c-t¯ A-dnbp-I-bpw sN-¿mw. *** Zp-_m-bn-bn \n-¶v _n-\p \m-«n-se-¯n. sXmSp-]p-g B-ip-]-{Xn-bn-se Ir-Xy-am-b a-cp-¶pw ]-cnN-c-W-hpw. aq-¶p \m-ep Zn-h-k-§Ä-sIm-ïp-X-s¶ {]-I-S-am-b hy-Xym-kw I-ïp-Xp-S-§n. tN-«³ Cu Xp-cp-¯n H-ä-bv-¡-à F-¶p t_m-[y-s¸-Sp-¯m³ _n-\p-hn-\m-bn. _n-\p tPm-en sN-¿p-¶ Zp-_m-bn-epÅ _m-¦n-\p-th-ïn {]-hÀ-¯n-¡p-¶ apw-ss_-bn-se kz-Im-cy Un-ä-Îo-hv h-gn F-{X-bpw s]-s«-¶v tdm-Pnsb I-sï-¯m-sa-¶p _n-\p ]-d-ª-Xv tN-«-\n ss[-cyw ]-IÀ-¶p. kw-`-hn-¨-sXm-¶pw C-t¸mÄ B-tcm-Spw ]-d-tb-ï-Xn-sÃ-¶pw F-{X-bpw s]-s«-¶v tN-«³ _m-¦n Xn-cn-sI {]-th-in-¡m-\pw Xo-cp-am\n-¡p-¶-Xv A-§-s\-bm-Wv. A-t¸m-gpw R-§-sf Ip-g-¡n-b-Xv a-säm-¶m-Wv. I-_-fn-¸n-¡-W-am-bn-cp-s¶-¦n Cu tem-Wn Hmtcm am-k-hpw Ir-Xy-am-bn ]-en-i A-S-bv-¡p-¶-Xv F-´n-\v? Hm¬-sse³ h-gn h-¶p sIm-ïn-cp-¶ ]-en-i A-S-bv-¡p-¶-Xv B-sc-¶ A-t\z-j-W-am-Wv sP.F-kv an-Um-kv kv-täm-¡v t{_m-¡nw-Kn F-s¶ sIm-sï-¯n-¨-Xv! hn-P-bn-I-fm-b a-e-bm-fn kw-cw-`-I-sc-¡p-dn-¨p-Å t¥m-_ a-e-bm-fw ]-»n-t¡-j-sâ ]p-kv-X-I-¯n-\mbn am-t\--PnwKvv U-b-d-ÎÀ Po-h³ tPmÀ-Pn-s\ Xn-cn-¨dn-bm³ {i-an-¨-Xm-Wv h-gn-¯n-cn-hm-b-Xv. aq-e-[-\-¯n-sâ A-]-cym-]v-X-X-bn I-¼-\nbp-sS kzm-`m-hn-I a-c-Ww. A-[n-Im-cn-sb aq-e-[-\w \n-t£-]n-¡m³ £-Wn-¨m _n-kn-\-kv A-bm-fp-sS ssI-I-fn-te-¡v. Np-cp-§n-b-\mÄ sIm-ïp-X-s¶ Imcy-§Ä F-\n-¡v t_m-[y-am-bn. I-¼-\n-bp-sS-bpw Fw.-Un-bp-sS-bpw a-äpw Bkv-Xn F-{X-sb-¶pw a-äm-cp-sS-bpw k-lm-b-an-Ãm-sX Cu tem¬ Xn-cn-¨-S-bv-¡m³ B-hp-tam-sb-¶p-am-bncp-¶p F-\n-¡-dn-tb-ïXv. I-¼-\n-bp-sS aq-e-[-\w ap-¸-Xv e-£-¯nÂ-\n-¶v H-¶-c-t¡m-Sn-bm-bn D-bÀ-¶sX-§-s\-sb-¶pw, am-t\-Pn-wKv U-b-d-Î-sd-¡p-dn-¨pw, kv-täm¬-tImÀ-«v {S-Ìn-t\-¡p-dn-¨pw U-b-d-ÎÀ tdm-Pnsb-¡p-dn-¨pw hn-P-bv A-[n-Im-cn-sb-¡p-dn-¨p-sam-s¡bp-Å hn-h-c-§Ä e-`n-¨-Xv _n-\p GÀ-s¸-Sp-¯n-b ss{]-h-äv Un-ä-Îo-hn -\n-¶m-Wv. C-´y-bn H-cp _m-¦nw-Kv C-X-c [-\-Im-cyØm-]-\w Xp-S-§m³ A-Xn-t\m-S-Iw ]-²-Xn-bn-«ncp-¶ sP-_o-_v _m-¦n-\v F-´p-sIm-ïv sP.F-kv an-Um-kn-s\ ]-cn-K-Wn-¨p Iq-Sm F-¶v Nn-´n-¡p-¶-Xp A-§s\-bm-Wv. Hm-l-cn hn-äv ]-Ww In-«n-bm H-«pw k-a-bw I-f-bm-sX tÌm¬-tImÀ-«v {S-Ìn-sâ t]-cn X-c-s¸-Sp-¯n-b tem¬ Xn-cn-¨-S-¸n-¡m-\m-hp-tam F-¶v _n-\p tNm-Zn-¨-t¸mÄ kw-i-b-an-Ãm-sX B-Ipw F-¶v Rm³ ]-d-ª-Xv A-Xn-t\m-S-Iw Im-cy-§Ä Ir-Xy-am-bn a-\-kn-em-¡n-b D-d-¸n-em-bn-cp-¶p. tPÀ-W-en-kw ¢m-kn-se k-l-]mTn-bpw k-_v F-Un-ä-dp-am-b {]-ho-Wn-s\ sIm-ïv sP-_o-_v _m-¦n-s\-¡p-dn-¨v ]-{X-¯n te-J-\-sa-gp-Xn-¨-Xpw B-I-kv-an-I-sa-t¶m-Ww B hmÀ-¯ {i-²-bn s]Sp-¯n-¨-Xpw A-§s\-bm-Wv. sP-_o-_v _m-¦n \n-¶p-ap-Å ]-Ww, e-£-bÀ Cw-s]-Iv-kv I-¼-\n-bp-sS Øn-c-\n-t£-]w Im-em-h[n F-¯pw ap-¼v e-`n-¡p-tam F-¶-Xm-bn-cp-¶p

]n-¶o-Sp-Å B-i-¦. _n-\p-hn-sâ km-¶n-[yw Im-cy§Ä F-fp-¸-am-¡n. \n-t£-]-¯n-sâ Cu-Sn-t·Â kv-täm¬-tImÀ-«v {S-Ìn-\p \Â-In-b tem¬ ap-gp-h³ Im-em-h-[n-¡v ap³-t] Xn-cn-¨-S-¨p. kz-Im-cy Ip-äm-t\z-j-I-s\ h-¨v B-sf I-sï-¯n k-½À-±w sN-ep-¯n-b-Xp-h-gn-bm-Wv A-Xv km-[n-¨-sX¶p am-{Xw _n-\p tN-«-s\ A-dn-bn-¨p. apw-ss_-bn Rm-s\-¯n-b Im-cyw a-d-¨p h-¨-Xv C-¡m-cy-§-sf-¡pdn-¨-dn-ªm tN-«³ H-cn-¡-epw k-½-Xn-¡n-sÃ-¶p A-dn-bm-hp-¶-Xv sIm-ïm-bn-cp-¶p. kw-`-h _-lp-e-am-b B hÀ-jm-h-km-\w Xr-Èqcn-te-¡p tN-«-\v {Sm³-kv-^À In-«n-b-Xv B-I-kv-anI-am-bm-Wv. apw-ss_-bnÂ-\n-¶v kz-bw Im-tdm-Sn-¨v \m-«n h-cm³ ]-²-Xn-bn-«-Xpw tN-«-\m-Wv. Du-Wp I-gn-¨-Xn-sâ B-e-ky-¯n I-s®m-¶v Nn-½n-b-Xmhmw F-¶m-Wv Zr-Iv-km-£n-I-fn \n-¶-dn-ª-Xv. ssh-Zyp-Xn Xq-Wn ImÀ C-Sn-¨p. tIm¬-{Io-äv Xq¬, C-Sn-bp-sS B-Lm-X-¯n H-Sn-ªv Im-dn-sâ ap-I-fn ho-W-t¸mÄ tN-«-sâ bm-{X A-hn-sS A-h-km-\n-¨p. C-§-s\-sbm-cp a-\p-jy-s\-¡p-dn-t¨m Cu kw-cw-` hn-P-b-¯n A-bmÄ A-dn-bm-sX-bm-sW-¦n-epw hln-¨ ]-¦n-s\-¡p-dn-t¨m ]p-kv-X-I-¯n-\v th-ïn X-¿mdm-¡n-b Ip-dn-¸p-I-fn H-¶v ]-cm-aÀ-in-¡m³ t]m-epw kz-´w k-tlm-Z-cn-bm-b F-\n-¡v I-gn-ªn-Ã. ho-ïpw F-¶n-te-¡v h-c-s«. sP-_o-_v _m-¦v G-sä-Sp-¡p-sa-¶v D-d-¸m-b-tXm-sS ]-Ww e-`n-¨m A-¶v X-s¶ XoÀ-t¡-ïp-¶ _m-[y-X-sb-¡p-dn-¨mbn-cp-¶p ]n-¶o-Sp-Å Nn-´. \n-\-¨n-cn-¡m-¯ H-cp \m-fn B³-kn F-¶ t]-cv ]-cm-aÀ-in-¨-Xv h-gn-¯n-cnhm-bn. X-¶ hn-h-c-§-fn-eq-sS t^-kv_p-¡v h-gn -B³kn-bn F-¯n-t¨-cm³ hn-j-a-ap-ïm-bn-à . B \m-fp-I-fn apw-ss_-bn-se cm-{Xn-I-fnÂ, tlm-Ì-en C-cp-¶v, F-s¶-tbÂ-¸n-¨ tPm-en Rm³ sN-¿p-¶p-ïm-bn-cp-¶p. B-th-i-t¯m-sS F-gp-Xn Xp-S-§n-b Im-cy-§-sf-¡p-dn-¨p Ir-Xy-am-bn A-dn-ªt¸mÄ F-§-s\ ]qÀ-¯n-bm-¡-W-sa-¶-dn-bm-sX Ip-g-§n. I-¼-\n-bn \Â-In-b t]-cpw taÂ-hn-em-khp-sa-Ãmw hym-Pw. apw--ss_-bnÂ-\n-¶v B-tcm-Spw ]-dbm-sX t]m-hp-I F-¶-Xv am-{X-am-bn t]mw-h-gn. apw-ss_-bn \n-¶v t]m-bn H-cp am-k-¯n-\pÅn _n-\p-hp-am-bp-Å hn-hm-lw \-S-¶p. hn-hmlti-jw Zp-_m-bv bm-{X-bv-¡p-ap-¼v tN-«-s\ H-cp sa-½-dn Ìn-Iv GÂ-¸n-¨n-cp-¶p. hn-hm-l-¯nsâ ho-Untbm dn-t¡mÀ-Unw-Kn-s\m-¸w tPÀ-W-en-kw t{]mP-Îpw, apw-ss_-bn h-¨p ]p-kv-X-I-¯n-\m-bn X-¿mdm-¡n-b Ip-dn-¸p-I-fpw sh-tÆ-sd t^mÄ-U-dp-I-fn D-ïm-bn-cp-¶-Xm-bn HmÀ-¡p-¶p. Rm³ Zp-_m-bn F-¯n G-Xm-ïv aq-¶p am-k§Ä-¡p-Ån-em-Wv tN-«sâ a-c-Ww. C-{X-bpw \mÄ I-gn-ªv A-Xv \n-§-fp-sS ssI-h-iw F-¯n-t¨À-¶psh-¶v t^m¬-tIm-fn-eq-sS A-dn-ª-t¸mÄ, F-s¶ hn-kv-a-bn-¸n-¨-Xv A-Xv F-§-s\ \n-§-fn F-¯n F-¶-Xm-Wv .Rm³ C-Xph-sc F-gp-Xn-b Im-cy-§Ä, C-X-Ãm-sX a-säm-¶pw F-\n-¡v F-s¶-¡p-dn-t¨m C-Xpam-bn _-Ô-s¸-t«m ]-d-bm-\n-Ã. þ-sP-\n-þ *** Cu sa-bn A-h-km-\n-¨p . ]p-kv-X-I-¯n-\v th-ïn X-¿m-dm-¡n-b Ip-dn-¸p-IÄ! _u-²n-I-am-b t¢-i-§-sf-¡p-dn-¨p am-{X-am-Wv F-s´¦n-epw B-Zy Xm-fp-I-fn A-hÄ-¡p Ip-dn-¡m-\m-b-Xv. A-e-ª Po-hn-Xw, X-«n ho-W I-S-¼-IÄ, Z-cn-{Z-am-b Po-hn-X-¯n A-\p-`-hn-¨ ]-cn-lm-k-§Ä, A-t¸m-gpw A-W-bm-sX kq-£n-¡m³ {i-an-¨ ss\-Xn-I-X-bp-sS sN-dn-b Nn-cm-Xv. F-´v ss\-Xn-I-X-.... t\-cn-«-sÃ-¦nepw, X-sâ au-\m-\p-hm-Z-an-Ãm-bn-cp-s¶-¦n tdm-Pn Cu km-l-k-¯n-\p ap-Xn-cp-am-bn-cp-t¶m-! A-hÄ ]-d-bp-¶-Xv k-Xy-sa-¦n A-h-f-Ãm-sX a-äm-cm-Wv Cu s]³-ss{U-hv C-§-s\ ssI-am-dn-b-Xv ! B³-kn C-Xv hm-bn-¨n-cn-¡p-tam. A-hÄ-¡p F-´m-Ipw a-\-knem-bn-«p-ïm-hp-I. sam-ss_ kv-{Io-\n B³-kn-bp-sS hm-Sv-kv-B-¸v k-tµ-iw ho-ïpw. ]-I-cw Uyq-«n-¡v h-tc-ï BÄ-¡v F-¯m\m-hm-¯-Xn-\m A-Sp-¯ jn-^v-äv Iq-Sn B-kv-]-{Xnbn Xp-SÀ-t¶ a-Xn-bm-hq! (XpScpw) manoj thomask@y ahoo.co.uk

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

71


tam«nthj³ MOTIVATION

A\q]v F{_lmw

kvIqfpIfn \n§sf ]Tn¸n¡msX t]mb aq¶p {][m\ Imcy§Ä kv-IqÄ Im-e-¯p X-s¶ ]Tn-¸n-¨mÂ, B-fp-I-fp-sS Po-hn-X-¯n h-f-sc h-en-b hy-Xym-kw kr-ãn-¡m-hp-¶ aq-¶p Im-cy-§Ä

\n

-e-hn-se

hn-Zym-`ym-k k-{¼-Zm-b-s¯ Ip-dn¨p-Å hn-tbm-Pn-¸v ap-¼v ]-e te-J-\-§-fnepw Rm³ {]-I-Sn-¸n-¨n-«p-Å-Xm-Wv. {]-tXy-

In-¨pw ‘The Ugly Truth About The Education System You Were Never Told’ (https:// www.thesouljam.com/post/the-ugly-truthabout-the-education-system-you-werenever-told) F-¶ te-J-\-¯nÂ. Rm³

C-hn-sS ]-d-bp-¶ Im-cy-§Ä hn-Nn-{X-sa¶pw km-{¼-Zm-bn-I-a-Ãm-¯-sX-¶pw tXm¶mw. C-sXm-¶pw kv-Iq-fp-I-fp-sS D-¯-c-hm-Zn¯-a-sÃ-¶v hm-Zn-¡p-¶-h-cp-ap-ïm-Imw. F-¶m hn-Zym-`ym-k k-{¼-Zm-b-¯n-\v A-Sn-Øm-\-]-c-am-b Nn-e {]-iv-\-§-fp-sï¶pw ]-e-Xpw sa-¨-s¸-Sp-t¯-ï-Xp-sï-¶pw \-½-fn ]-e-cpw k-½-Xn-¡p-sa-¶p X-s¶bm-Wv F-sâ hn-izm-kw. kv-IqÄ Im-e-¯p X-s¶ ]Tn-¸n-¨mÂ, B-fp-I-fp-sS Po-hn-X¯n h-f-sc h-en-b hy-Xym-kw kr-ãn-¡psa-¶v Rm³ hn-iz-kn-¡p-¶ aq-¶p Im-cy-§fm-Wv C-\n ]-d-bp-¶-Xv.

B-tcm-Kyw \-¶m-bn ]-cn-]m-en-¡m³ ]Tn-¸n-¡p-I B-tcm-Kyw tam-i-am-Ip-t¼m-gm-Wv \mw A-Xn-s\ Ip-dn-¨v G-sd Nn-´n-¡p-I. kv-Iq-fn ]Tn-¡p-t¼mÄ sN-dp-¸-am-sW-¶-Xp sIm-ïp X-s¶ B-tcm-Ky {]-iv-\-§-fn-Ã, A-Xn-s\ Ip-dn-¨p-Å B-i-¦-bp-an-Ã. F-¶n-cp-¶m-epw B-tcm-Kyw \-½p-sS Po-hn-X-¯n-se G-ä-hpw {]-[m-\-s¸-« H-¶m-sW-¶ Im-cy-¯n kwi-b-an-Ã. F-¶m an-¡ kv-Iq-fp-I-fpw B-tcm-Kyw \-¶m-bn ]-cn-]m-en-t¡-ï-Xn-sâ {]m-[m-\y-s¯ Ipdn-¨v hn-ZymÀ-°n-I-sf t_m-[-h-Xv-I-cn-¡p-I-tbm A-Xv t{]m-Õm-ln-¸n-¡p-¶-Xn-\m-bn {]m-tbm-Kn-I \-S-]-SnIÄ ssI-s¡m-Åp-I-tbm sN-¿p-¶n-Ã. ]n-¶o-Sv Kp-cp-X-c-am-b B-tcm-Ky {]-iv-\-§Ä t\-cn-Sp-t¼mgm-Wv an-¡-bm-fp-I-fpw B-tcm-Ky-¯n-sâ aq-eyw a-\-kn-em-¡p-¶-Xv. ZuÀ-`m-Ky-h-im Z-im-Ð-§-fp-sS A-h-K-W-\-bv-¡v ti-jw A-Xv a-\-knem-¡p-t¼m-tg¡pw G-sd ssh-In-tb-¡mw. ZoÀ-L-t\-cw C-cn-¡p-¶-Xv \-½p-sS i-co-c¯n-\v \-Ã-X-sÃ-¶m-Wv ]T-\-§Ä sX-fn-bn-¡p-¶-Xv. ssh-cp[y-sa-¶p ]-d-b-s« F-¶n-«pw kv-Iq-fp-I-fn \-½Ä ]-cn-io-en-¨-Xv A-§-s\-bm-Wv. H-cp a-Wn-¡qÀ Xp-SÀ¨-bm-bn C-cp-¶m t]m-epw Im-en \n-¶v X-e-t¨mdn-te-¡p-Å c-à-tbm-«w 50 i-X-am-\w h-sc Ip-dbp-¶p F-¶v ]T-\-§Ä hy-à-am-¡p-¶p. am-{X-a-Ã, G-sd t\-cw C-cn-¡p-¶ (Sedentary) Po-hn-X-ssi-en \-½p-sS B-tcm-Ky-s¯ h-f-sc tam-i-am-bn _m-[n¡pw, tcm-K-§Ä-¡pw a-c-W-¯n-\pw h-sc C-Xv Im-cW-am-Ip-¶p. i-co-cw A-\-§m-sX-bn-cn-¡p-¶-Xv G-ä-hpw h-en-b a-c-W-Im-c-W-§-fn-sem-¶m-Wv. tem-Im-tcm-Ky kw-L-S-\-bp-sS I-W-¡-\p-k-cn-¨v {]Xn-hÀjw GI-tZ-iw 32 e-£w a-c-W-am-Wv C-¡m-c-Ww sIm-ïv

72

HmK-Ìv 15 & 31, 2021

[\w hyh-kmb hmWnPy ssZzhm-cnI

hn-Im-c-§-sf ^-e-{]-Z-am-bn ssI-Im-cyw sN-¿m³ ]Tn-¸n-¨m _-Ô-§Ä Zr-V-am-¡m-\pw B-ßl-Xy-IÄ Ip-d-bv-¡m-\pw e-l-cnh-kv-Xp-¡Ä-¡v A-Sn-a-bm-Im-Xn-cn¡m-\p-sa-Ãmw k-lm-bn-¡pw D-ïm-Ip-¶-Xv. im-co-cn-I-hpw am-\-kn-I-hp-am-b t£-a-¯n {][m-\ ]-¦v h-ln-¡p-¶ `-£-W co-Xn, Po-hn-X ssi-en, hym-bm-aw F-¶n-h-sb Ip-dn-¨v hn-ZymÀ-°n-IÄ-¡v i-cnbm-b hn-Zym-`ym-kw \Â-Ip-I-bm-sW-¦n A-¯-cw Im-c-W-§-fm D-ïm-Ip-¶ e-£-¡-W-¡n-\v a-c-W§Ä X-S-bm³ I-gn-bpw.

hn-Im-c-§-sf (Emotions) ^-e-{]-Z-am-bn ssI-Im-cyw sN-¿m³ ]Tn-¸n-¡p-I kv-Iq-fp-I-fn ]Tn-¸n-¡p-¶ ]-e hn-j-b-§-fpw \n-Xy-Po-hn-X-¯n A-{X {]m-tbm-Kn-I-a-Ãm-¯-h -bm-Wv. F-¶m `-bw, D-Xv-I-WvT, tIm-]w, sh-dp-¸v ap-X-em-b hn-Im-c-§-sf F-§-s\ ^-e-{]-Z-am-bn ssI-

Im-cyw sN-¿-W-sa-¶v F-Ãm-h-cpw ]Tn-¨n-cn-t¡-ï-Xv A-Xym-h-iy-am-Wv. F-¶n-cp-¶m-epw H-cp kv-Iq-fpw AÀ°-h-¯m-b co-Xn-bn Cu hn-j-bw kv-]À-in-¡p-¶n-Ã. hn-Im-c-§-sf ssI-Im-cyw sN-¿m³ ]Tn-t¡-ï-Xn-sâ {]m-[m-\yw F-´m-Wv, A-Xv kv-Iq-fp-I-fn \nÀ-_-Ô-ambpw ]Tn-¸n-t¡-ï-Xv F-´p-sIm-ïm-Wv? Im-c-Ww, \-½-fn ]-eÀ-¡p-a-dn-bn-à hn-Im-c-§-sf F-§-s\ ^-e-{]-Z-am-bn ssI-Im-cyw sN-¿-W-sa-¶v. A-Xp-sIm-ïp X-s¶ \-½p-sS im-co-cn-I-hpw am-\-knI-hp-am-b B-tcm-Kyw {]-iv-\-¯n-em-Ip-¶p, B-ß-lXy-IÄ kw-`-hn-¡p-¶p, _-Ô-§-sf _m-[n-¡p-¶p, e-l-cn-h-kv-Xp-¡Ä-¡v A-Sn-a-bm-Ip-¶p, Ip-ä-IrXy-§-fn GÀ-s¸-Sp-¶p. \-ap-¡v A-kp-J-I-c-am-bn tXm-¶p-¶ hn-Imc-§-sf A-Sn-¨-aÀ-¯m-\pw A-h-K-Wn-¡m-\pw sN-dp-¡m-\p-am-Wv \-½-fn ]-e-cpw {i-an-¡p¶-Xv. XmÂ-¡m-en-I-am-b B-izm-kw C-Xn-eqsS e-`n-¡p-sa-¦n-epw ZoÀ-L-Im-em-Sn-Øm-\¯n Øn-Xn h-j-fm-¡p-¶p. C-ã `-£-Ww A-an-X-am-bn I-gn-¨pw, tjm-¸nw-Kv \-S-¯n-bpw a-Zy-tam a-äp e-l-cn h-kv-Xp-¡-tfm D-]-tbm-Kn¨p-sam-s¡-bm-Wv ]-e-cpw A-kp-J-I-c-am-b hn-Im-c-§-sf t\-cn-Sp-¶-Xv. hn-Im-c-§Ä A-S-¡n \nÀ-¯p-¶-Xv i-co-cs¯-bpw a-\-kns\-bpw _m-[n-¡p-sa-¶m-Wv hn-hn-[ ]T-\-§Ä Nq-ïn-¡m-«p-¶-Xv. hn-Im-c§Ä A-S-¡n \nÀ-¯p-¶-h-cn ]-e Im-c-W§-fm-ep-ap-Å A-Im-e-a-c-W km-[y-X 30 i-X-am-\w hÀ-[n-¡p-¶p-sh-¶v lm-hmÀ-Uv kv-IqÄ Hm-^v ]-»n-Iv slÂ-¯pw tdm-¨-ÌÀ kÀ-h-I-em-im-e-bpw \-S-¯n-b ]T-\-¯n sX-fn-ªn-«p-ïv. Im³-kÀ tcm-K-_m-[nX-cm-Im-\p-Å km-[y-X 70 i-X-am-\w hÀ-[n-¡p-I-bpw sN-¿p-¶p. ap-¼v a-säm-cp te-J-\-¯n Rm³ hn-i-Z-am-¡n-bXp t]m-se, hn-Im-c-§-sf ^-e-{]-Z-am-bn ssI-Im-cyw sN-¿m-\p-Å an-I-¨ amÀ-Kw A-h-sb Aw-Ko-I-cn-¡pI-bpw A-Xv ]qÀ-W-am-bn A-\p-`-hn-¡p-I-bpw sN¿p-I-sb-¶-Xm-Wv. (A-kp-J-I-c-am-b hn-Im-c-§-sf ^-e-{]-Z-am-bn ssI-Im-cyw sN-¿m-\p-Å {]m-tbm-Kn-I h-gn-IÄ B te-J-\-¯n https://www.thesouljam.

com/post/a-magical-approach-to-free-yourself-of-negative-feelings Rm³ \Â-In-bn-«p-ïv)

[ym-\w (Meditation) ]-en-io-en-¸n-¡p-I ‘t^m-¡-kv’, ‘{i-²n-¡p-I’ F-¶o hm-¡p-IÄ kv-Iq-fp-I-fn \n-¶v ]-e-t¸m-gpw tI-«n-«p-ïm-Ipw. Po-hn-X-¯n-ep-S-\o-fw B-h-iy-am-sbm-cp ssh-Z-Kv-[yam-Wn-sX-¶-Xn kw-i-b-an-Ã. F-¶m F-§-s\ {i-²n-¡-W-sa-¶v B-sc-¦n-epw kv-Iq-fn ]Tn-¸n-¨Xm-bn \n-§Ä-¡v HmÀ-a-bp-tïm? [ym-\w ]-cn-io-en-¡p-¶-Xn-eq-sS \n-§-fp-sS {i-² \n-e-\nÀ-¯m-\pw G-sX-¦n-epw H-¶n t^m-¡-kv sN-¿m-\p-Å \n-§-fp-sS I-gn-hv h-fÀ-¯m-\pw I-gn-bpw. tbm-Kn-IÄ, k-\ym-kn-amÀ, k-½À-±w A-\p-`-hn-¡p-¶hÀ Xp-S-§n-b-hÀ-¡v am-{X-a-Ã, [ym-\w, A-Xv ]-cn-


io-en-¡p-¶ F-Ãm-hÀ-¡pw KpW-I-c-am-Wv. ]mTy-]-²-Xn-bn Nn-«-bm-b [ym-\w DÄ-s¸-Sp-¯nbn-cn-¡p-¶ tem-I-sa-¼m-Sp-ap-Å kv-Iq-fp-I-fn-se hn-ZymÀ-°n-Ifn K-Wy-am-b am-ä-§Ä I-ïph-cp-¶p-ïv. t^m-¡-kv sN-¿m\p-Å I-gn-hv hÀ-[n-¸n-¡m³ am-{X-a-à C-Xv k-lm-bn-¡p-¶-Xv. kv-Iq-fp-I-fn \n-¶v [ym-\w ]Tn-¡p-¶ hn-ZymÀ-°n-I-fn D-bÀ-¶ ip-`m-]v-Xn hn-izm-k-hpw Iq-Sp-X {In-bm-ß-I hn-Im-c-§fpw, I-cp-¯p-Å hy-àn-Xz-hpw D-Å-Xm-bn Im-Wp-¶p. D-Xv-IWvT, k-½À-±w, hn-jm-Zw F¶n-h Ip-d-bp-¶-Xm-bpw K-th-jW-§Ä hy-à-am-¡p-¶p. [ym-\w ]-cn-io-en-¡p-¶-h-cpw A-Ãm-¯-h-cp-am-b k-a-{]m-b -¡m-sc Xm-c-X-ayw sN-bv-Xm-Wv Cu I-sï-¯Â. km-aq-ln-I A-\p-Iq-e kz-`m-hw (a-äp-Å-h-sc k-lm-bn¡Â t]m-ep-Å-h) hÀ-[n-¸n-¨pw km-aq-ln-I hn-cp-² kz-`m-hw (tIm-]w t]m-se) Ip-d-¨pw, [ym-\w hn-ZymÀ-°n-I-fp-sS km-aq-ln-I Po-hn-Xw sa-¨-s¸-Sp-¯p-¶-Xm-bpw ]T-\-§Ä sh-fn-hm-¡p-¶p. kv-Iq-fp-I-fn \n-¶v ]Tn-¨ Im-cy-§Ä B-fp-IÄ-¡v Po-hn-X-¯n-ep-S-\o-fw k-lm-b-Ic-am-I-W-sa-¶m-Wv Rm³ hn-iz-kn-¡p-¶-Xv.

A-Xv am-\-kn-I-am-bpw ssh-Im-cn-Iam-bpw im-co-cn-I-am-bp-ap-Å h-fÀ-¨-bv-¡pw k-lm-bn-¡-Ww. (\n-§-fp-sS k-t´m-j-I-c-am-b Po-hn-X-¯n-\m-bp-Å e-fn-X-hpw {]m-tbm-Kn-I-hp-am-b \nÀ-tZ-i-§Ä-¡m-bn te-J-I-sâ w w w .the soulj am.com F¶ t»m-Kv k-µÀin¡pI. CsabvÂ: anoop tab raham@y ahoo.co.in)

Classifieds

To adver tise please call: + 9 1 8 0 8 6 5 8 2 5 1 0

IN DUS TRIES

S ERV ICE

Graphic design

Advertisements

www.navlabs.in

One shop business

Logos Caption Branding Copyright Trademark Product design

Innovative products navlabsindia@gmail.com

solution l provider

Hcp

{]kn²oIcWw

IN DUS TRIES

S ERV ICE

{]-ap-J-cp-sS D-Ån-en-cp-¸v F-´m-Wv ? {]-i-kv-X-sc Iq-Sp-X a-\-kn-em-¡mw. A-h-cp-sS Po-hn-X-s¯ A-Sp-¯-dn-bmw. A-hÀ-¡v hn-P-b-§Ä t\-Sn-s¡m-Sp-¯ io-e-§Ä kzm-b-¯-am-¡mw. hn-e `250. t]-Pv 210 To buy online visit

subscribe.dhanamonline.com

www.grandmasterglobal.com

8330 078 908

[\w hyh-kmb hmWnPy ssZzhm-cnI

HmK-Ìv 15 & 31, 2021

73



3 DEVICES 180 DAYS

BALCONY

30 DAYS

FIRST CLASS

* Watch Ad-free on 3 devices at a time

*

/ neestream

365 DAYS

BOX OFFICE

LIVE TV

Also watch @ www.neestream.com

Download apps from

WEB SERIES

MOVIES

DOCUMENTARIES

SUBSCRIBERS

SUCCESSFUL STREAMING WITH OVER

ONE YEAR OF

COMPLETING

NEESTREAM

www.neestream.com


Dhanam V y avasay a V anij y a Dw aivarik a, A ug ust 1 5 & 3 1 , 2 02 1 - `40

Registered No.KL/EKM/032/2021-23 RNI 44620/87

Printed and p ub lished b y V ij ay Kurian A b raham for Dhanam Pub lications Pvt. L td., Cherup aram b ath Road, Kadavanthra, Kochi-6 8 2 02 0. Printed at S .T.Reddiar & S ons, Ernak ulam . Editor: Kurian A b raham


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.