B2B SOCIAL MEDIA MARKETING October 8, 2017
Many big companies still follow the traditional mechanisms of marketing like NewsPaper, Television, Hoardings, Flyers, door to door sales activities. The world has changed significantly in last 5 hours and top leaders do agree that Social Media Marketing has got great benefit for brand name and customer engagement. Social Media Marketing is effective in B2B also not just B2C. And this can be understood by just one simple fact that social media is used by students, working class, business people, basically all educated people who are working in big organizations so anyways they should be your targeted audience. B2B marketers do social media, they often just stick to the platform of business – LinkedIn. They’ve fallen into the trap of thinking their industry is “too dull” to be a social media success. Don’t miss it, Opportunity is huge! You can devise a good digital marketing plan and execute well on all the platform and see the upward graph. Worth Investing, People are getting great results!!
M ARKETING PLAN AND STRATEGY Why do you have to do digital marketing the answer is lead generation. Traditionally people used to run CRM system to send out promotional emails from the marketingmodule and check the conversion of leads into orders. But we need to do following things to achieve great results – •
Drawing organic traffic through content/blogs and interactive posts on various social media platforms
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Drawing paid traffic through social media ads and promotional posts
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Connecting with influencers in your industry to spread your brand
Do not turn yourself locked in the professional profile, just try out in the same way as B2C companies reach out their consumers frequently. Brand-building is central to any social strategy, whether B2B or B2C. You can start with daily quotes, informational posts about what’s happening around the world which is exciting and advanced. This makes your name in Social Media.
TARGET
YOUR
AUDIENCE
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M ARKETING
SEGM ENTATION Once you are clear on the ROI you are expecting. The next step is to slice your consumer/customer through Marketing Segmentation and tie consumer/customer groups to your specific products. Determine your audience and their specific preferences. •
Conduct professional surveys on different platforms to connect yourself with the existing problem and appear as one of the solution provider and ready for inputs to make a better product. You achieve 2 things out of this – your product gets marketed and you appear as a guide and a trustworthy channel who is always ready for improvement.
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You should study your competitors and determine their activities. Do not follow blindly they might not be doing what you could do differently and achieve better results. But do your study how could you be effective. My opinion go out on Twitter and Facebook more than Linkedin, and the reason is that Linkedin you can provide more of educational and professional posts. But on Twitter and Facebook, your posts should have element of fun and humor connecting to your products and services. And if you find your competitors focusing on Twitter more than Facebook or other platforms, it’s likely that most of your target audiences are active on Twitter, you can try that as well. But do it smartly and not market blindly.
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Do robotic marketing but don’t become boring with loading same content again and again. This is something that you post on a regular basis without any changes and it becomes boring for your followers.
CONTENT – CREATE NEW DIALOGUE WITH YOUR CUSTOMER What’s in it for me? Why should I read your content, there overdose of content in form posts on social media, blogs, emails, mobile, whatsapp, and what not. Why more? The answer is – You should have something for somebody to connect your catalogue to your customer. Viral message is predominantly visual these days, and B2B marketers can harness this trend through blogs, and YouTube videos—but whitepapers, although labor-intensive, can prove an excellent tool for lead generation within a business market place.
R IGHT TOOLS AN D EXPER TS You need to engage a right Digital Marketing Company to connect your strategy to your goals effectively. These companies can produce a marketing plan and strategy, define your goals and the milestones and track the spend with ROI and finally above everything all – execute your Digital Marketing. Develop your campaign and execute it on right social media platforms and generate leads to increase your customer base.
INFLUENCE R To be successful you need to engage with influencers to help spread your brand and product in their followers. Make connections with them and to do that you need to offer which they might be looking for, what I mean you need to influence them to become your influencer.
MAY BE WE CAN HE LP? DigiSciFi is a company specialized in Digital Marketing, Website Development, Data Science approach for Marketing to increase customer engagement. Connect with us – we might be able to change your Marketing Perspective completely. Director – DigiSciFi A Software Company providing solutions in Digital Marketing with Data Science Intelligence, Website Development, Software Testing, Performance Engineering and CRM Consulting. www.DigiSciFi.com