TALK LESS/LISTEN – SOLVE YOUR CUSTOMER’S PROBLE October 23, 2017
I think we all receive numerous calls everyday from tele-marketers and they start selling their LOAN, RETAIL, SERVICES,FOOD products immediately without knowing much about what a customer is looking for and you can help them. You can call it COLD-CALLSor BLIND Marketing. There must be some success so people are still continuing with it. But do really think such type of disconnected marketing can exist in future may be 2020, does these kind of procedures sustain the influencing technique or social selling. I guess NOT. The world is very well connected and its rapidly growing and becoming intelligent. And if you do not keep up with the latest trends, you will be outdated. Outbound selling relies too heavily on outdated techniques, like telling customers what they need instead of listening to their problems. Forrester predicts that one million US B2B salespeople will lose their job to self-service eCommerce by 2020 if the techniques doesn’t advance. Customers nowadays leverage the technology quite well to figure out the tentative solution to their problem. They search online, increase their understanding and come to you completely armed with the knowledge and challenge you at finer points. As a marketer we have to be ready with the technology expertise and its advancements to deal with the well informed customers. Instead of cold calling, we could spend time in building relationships through influence and word of trust. You just have to create a better image in someone’s mind to influence his/her decision making in favor of you. And you should be ready for the challenges thrown at you. We can talk endlessly about our products and capabilities, but why is it for unless we are not able to connect our solutions to somebody’s problem. So better technique always would be to LISTEN and LISTEN the problems that your customers are facing and the STRUGGLES they are going through. And now its your opportunity to showcase your product and solution to fill the gap and MEET the NEED of your CUSTOMER. May be we can help? DigiSciFi is a company specialized in Software & Web Development, Testing, CRM , Performance Engineering, Digital Marketing, DataScience and Analytics.
Connect with us – we might be able to change your Perspective completely. Director – DigiSciFi www.DigiSciFi.com