Digital Terminal

Channel Awareness

Interview Cover Story

Mr, Keshav Bansal Director, Intex

April 01-15

Mr. Prasad Rai Vice President, Oracle India

Cover Story Volume 07

Issue - 07|2016

`-25

www.digitalterminal.in

Cloud Computing Market Driven by Exploding Digital Universe

Industry Focus HP Continue to Lead Printer Market in India

Hot Suff

Emerson UPS GIGABYTE GA-Z170X DIGISOL AHD Camera 1-15 April 2016 Terminal Zebronics 2.1Digital ZEN Speakers

1

6

th

Cover Story

INDIA’S LEADING IT NEWS MAGAZINE

BEST BRAND & PRODUCT INNOVATION HONOR

DIGITAL TERMINAL

AWARDS

Nomination for Prestigious DT Award Has Been Started. So gearup and Nominate Your Brand.

Nomination Started

For More Info Visit www.digitalterminalawards.in or Digital Terminal Call Rajeev @ 09654690377 & Jyoti @ 09899600302

2 1-15 April 2016

Cover Story

Digital Terminal 1-15 April 2016 3

DT

INDIA’S LEADING IT NEWS MAGAZINE

Cover Story

ContEnt

DIGITAL TERMINAL

VOL-7, ISSUE-07, 4th April 2016

Publisher & Editor

:

Rajeev Ranjan

Executive Editor

:

Jyoti Janda

Associate Editor

:

Rita Sharma

Editorial Coordinator

:

Mahima Tyagi

Consulting Art Direction :

Vikas Sharma

Visualiser

Akriti Arora

:

Senior Graphic Designer :

Vikash Kumar

Graphic Designer

:

Tom Abraham

Production Head

:

Rajiv Singh

Marketing Executive

:

Balvinder Singh

Circulation

:

Gopal

Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92.

Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved. Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever.

Editorial & Marketing Office

News Dot Media Pvt. Ltd. A-184, 2nd Floor, Jeevan Nagar, Opp - Tikona Park, Maharani Bagh, New Delhi- 110014 Email Phone Mobiles

: info@digitalterminal.in, sales@digitalterminal.in : 011- 45160276 : 09654690377 09899600302

RNI No. DELENG/2010/31992 4 1-15 April 2016 Digital Terminal

Cloud Computing Market Driven

By Exploding Digital Universe

6 Cover Story 5

Industry Focus HP Continue to Lead Printer Market in India

11 Interview “Oracle’s Extensive Cloud Portfolio Presents an Unparalleled Opportunity for Partners”

14 Channel Buzz Technobind Appointed as ND for Everest Infrastructure Management Solutions Rashi Peripherals Gets Huge Response from Digital Media Campaign ‘Quizathlon’ Zebronics Induces 100 Dealers for Thailand Tour

15 Channel Awareness Digital Juggernaut in Contemporary Marketing

16 News Byte Quick Heal Signs MoU with Indian Computer Emergency Response Team Lenovo Bags Record 18 Red Dot Design Awards AVS Unveils 2+1 Offer for ABBYY FineReader 12 CE Matrix Launches VARTA WIN200 UC Solutions eScan Internet Security Suite Server Edition Bags VB100 Award

20 Hot Stuff Emerson Transformer- Free UPS GIGABYTE GA-Z170X DIGISOL AHD Camera Zebronics 2.1 ZEN Speakers

Cover Story Industry Focus

HP Continue to Lead Printer Market in India

A

ccording to International Data Corporation (IDC), Hardcopy Peripherals (HCP) market in India dropped by 17.3 percent sequentially in Q4 2015 and reached 813,643 units in terms of overall shipments. Overall, the Government purchasing was slow, complemented by weak consumer sentiments that prompted this decline.

The end of festive season did not pull up the demand as expected from the channel community which was one of the major factors for decline in the Inkjet market in this quarter. Apart from this, the overall buying sentiments were also weak, specifically in the southern part of India where natural calamity in Tamil Nadu played a crucial role in lowering the overall demand.

On the other hand, a decrease in number of large government deals affected the Laser Market complemented by the low pull from the enterprise segment in the A4 printer base segment.

Albeit, HP witnessed a dip in this quarter but is still the leader followed

by Canon, Epson, Ricoh and others.

Canon shipments were inline because of DGS&D (Directorate General of Supplies and Disposals) buying whereas, Epson catered to the demand for their Ink Tank printers.

Ricoh used their online business as an additional channel to help them grow in this quarter.

Maninder Singh, Market Analyst – IPDS comments, “Low per page cost and price differential are the key factors influencing a shift in the preference of both the consumers as well as the enterprise segment towards the Inkjet multi-function printers over Laser printers. With major vendors launching Ink Tank printers, the competition is going to get tougher in the Inkjet category in coming quarters.”

JoydeepDey, Sr. Market Analyst- IPDS says, “The printing domain is evolving (Inkjet technology) with Continuous Ink Supply System (CISS) acting as a catalyst to a niche market. It has engulfed the major players to react and respond by introducing the technology as part of their product

*This includes Inkjet, Laser, SDM & Line Printer (Unit Shipment) Source: IDC Asia/Pacific Hardcopy Peripherals Tracker, Q4 2015 portfolio in a short span of time. This change is expected to bring transformational shifts in the print industry.”

In the Laser segment, printer-based Laser HCP market declined by 15.4 percent in terms of unit shipments in Q4 2015 when compared to total shipments in Q4 2015. All the major vendors HP, Canon, Ricoh, and Samsung declined sequentially in Q4 2015. In the copier-based Laser HCP, the market declined by 11.9 percent in Q4 2015. The impact however was less than the printer based Laser HCP market.

IDC FORECAST MPS (Managed Print Services) is being seen as a major trend in the printing market. It is a cost-effective solution for the printing customers which might not hold the promise to give a big push to the unit shipments but will contribute to the overall revenue growth.

Inkjet market is expected to grow at a higher pace than Laser market be-

cause of the Ink Tank printers. The commercial segment that was earlier completely dominated by the Laser printers is now being penetrated by the Ink tank printers.

IDC expects the printing market to transition slowly from entry level Laser to Inkjet because of the Ink tank printers that provide the colour option at sub INR 10K price band making their total cost of ownership low as well. Overall, the customers who need speed and have high page volume printing are still expected to go for Laser Printers.

Inkjet market is expected to grow at a higher pace than Laser market because of the Ink Tank printers. The commercial segment that was earlier completely dominated by the Laser printers is now being penetrated by the Ink tank printers.

Digital Terminal 1-15 April 2016 5

Cover Story

Cloud Computing Market Driven

By Exploding Digital Universe

Cloud computing has been witnessing increasing market traction within major geographies across the globe. In India, the market for cloud based data storage services is currently in growing phase due to their rising adoption in large business setups as well as small and medium size enterprises (SMEs). Cloud computing technology offers tremendous cost benefits over traditional in-house systems for data storage. However, migrating to cloud is marred with its own set of challenges such as incompatibility with legacy systems and data security issues. However, the adoption of cloud computing services in India is gaining attraction, with increasing participation expected to be witnessed from both private as well as government sector. Furthermore, cloud vendors are increasingly devising innovative pricing modules to cater to a wider consumer segment.However, cloud services are likely to face stiff challenges pertaining to data security, vendor lock-in period and less availability of quality IT hardware infrastructure in semi-urban regions across the country. DT has gathered vast resources for partners to highlight vast opportunities and challenges for this market.

66 1-15 1-15 April April 2016 2016 Digital Digital Terminal Terminal

Cover Story Growth Story Today, Cloud Computing is revolutionizing IT by making it possible to run IT-as-a-Service to drive maximum efficiency. This transforms IT departments from a cost center that reacts to business demands, to a revenue center that drives business agility and competitive edge. The shift to cloud computing is being driven by the exploding Digital Universe. As per EMC IDC Digital Universe study, digital bits captured or created each year in India are expected to grow from 127 EB to 2.9 ZB between 2012 and 2020. At the same time, gap between Digital Information generated and available storage capacity will grow from a third in 2012 to a ninth by 2020. This is driving cloud adoption among Indian enterprises.

Anantharaman Balakrishnan Country Head, EMC Global Services India at EMC IT Solutions India Private Limited, says, “Our own study estimates that by 2020, 42% of the digital universe in the country will in some way be “touched” by the cloud i.e. stored, transmitted, or processed.

Interesting, cloud adoption is gaining momentum amongst midmarket and

for joint public and private cloud services – hybrid cloud – as a means for greater agility and security.”

The IT industry is observing a paradigm shift in the technology space today. The cloud phenomenon, which enables an automated and optimized performance, is majorly driving the shift.

According to Sunder Muthevi, VP Product Strategy & IT, Pi DATACENTERS, “The growing cloud market in India with an estimated CAGR of 32 % over the years 2013-2018 stands as a proof for the same. Gartner’s Cloud Adoption Survey in January 2015 revealed 53% of organisations were already using cloud services and another 43% in the same survey indicated planned adoption by end

Mr. NileshGoradia Goradia, Head Workspace Services & Government Business, Citrix

their global counterparts and keen on reflecting best practices. However, awareness levels still need to elevate for a mature and full-fledged transformation.”

Vishal Parekh, Marketing Director, Kingston Technology – India, explains, “India’s digital footprint is growing at a faster pace thereby in-

Mr. Sunder Muthevi VP Product Strategy & IT, Pi DATACENTERS

Mr. Anantharaman Balakrishnan Country Head, EMC Global Services India

SMB as well. As per AMI partners, expenditures on cloud-computing within India SMB ICT portfolio which is 10% currently is predicted to increase by a CAGR of 23% over the next five years. We recently conducted a survey with CxOs across the world to gauge IT’s role as an enabler of business change during the shift towards the mega trends of cloud, mobile, social and Big Data. We found that 76% of respondents identified a need

of year. It also states that by 2018 public cloud spending in India will reach nearly $2 billion, from $638 million in 2014. A 400 % growth in the cloud spend from 2012 to 2016, as predicted by Forrester reflects the trends. The market’s current growth rates and significant potential paved the path in earning India its 8th rank.”

With the government taking huge strides to digitize India, the merits of cloud technology are poised to leave a deeper impact. Nilesh Goradia, Head Workspace Services & Government Business, Citrix, adds, “According to Gartner’s latest cloud adoption survey, 61 percent of respondents in India indicated that they are currently using cloud services, and additional 31 percent plan to use cloud services by the end of 2015. The IT efforts in India are considered to be on power with

Mr. Vishal Parekh Director, Kingston Technology- India

creasing the potential for cloud computing services. There are more user segments adopting this evolution and hence there is an opportunity for the technology to emerge as a new paradigm for hosting and delivering services over the Internet. The cloud based data storage services in India is getting popular with Enterprise, Corporate, government and even SMB/SME segments. In the coming year, we will see many more corporates and enterprises investing in cloud computing to scale operations.

Prospects in India for cloud computing seems bright as the companies are looking forward to scale up operations with us.”

Digital Terminal 1-15 April 2016 7

Cover Story Inhibition Factor One of the pressing concerns with respect to cloud adoption is data security and privacy. Although CIO’s have welcomed the shift, adoption levels in India are not as full-grown as developed markets.

Nilesh Goradia adds,“Furthermore, factors like lack of understanding how the cloud functions hinders the shift. Apart from the cost effective factor that cloud provides, CIO’s need to fully weigh their options in terms security and compliance.”

The potential for Cloud Computing market in India is vast, however the adoption is slow, due to various reasons. Lakshminarasimhan Rajabather, Vice President – Platform & Technology, Maveric Systems, says, “Cloud Services offerings in India largely consist of IaaS and SaaS services. PaaS and BPaas service offerings are rare and when available, will drive the higher value chain in the cloud computing market.

Lack of understanding of the benefits to be derived from cloud computing, relatively poor connectivity, and security concerns are the barriers inhibiting adoption of cloud computing.”

per the swift transition. This signifies the role of a service provider in not only providing the solution but also educating the customers as a trusted partner,” insists, Sunder Muthevi.

Cloud computing does offer tremendous benefits, there are some concerns regarding cloud adoption that can stall its growth if not dealt with priority. According to Garima

system. I think it will take a while to adopt the technology and implement the plans. Also, the Government initiatives to improve overall infrastructure has improved adoption in leading data centres across India and have helped setting a benchmark.”

Irrespective of Size Cloud today aims to transform the way businesses are run. It proves to be a competitive advantage for every company, for the more economical, faster, portable and safer solutions it provides. Organisations today, aim to optimize costs and get more for less. This holds true for organizations of any size.

The cost reduction at every stage of the technology life cycle leads to a significant increase in productivity, profitability and there by business efficiency. The ‘on the move’ feature enhanced by cloud, eases out the limitations of Ms.Garima Rai physical presence and requireHead of Marketing India and APAC at Inside View ments for any firm. Mr. Muthevi further adds, “The benefits spoken of, hold good to orgaRai, Head of Marketing – India and nizations of all sizes, making cloud Though the potential of cloud is a APAC at InsideView,“Prime among a mainstream technology tool. The long known fact, lack of proper un- these are concerns regarding privacy cloud phenomenon enables all orgaderstanding and knowledge, on right and security of content, and integra- nizations to compete in equal terms choice of solution is inhibiting the full bility with legacy systems. Security of infrastructure and efficiency by scale adoption. “While the trends in and privacy risks can be mitigated creating an even platform of quality. future investments are more inclined to a great extent by use of by use For the economic limitations faced by towards cloud adaption, the already of data encryption and back-up, bet- small and medium businesses, this existing on premise datacenters for ter SLAs from cloud service provid- proves to be a more pocket friendly some of the large enterprises ham- ers, and due diligence from users. and efficiency enhancing choice. The Choice of your cloud partner is benefits reflect in keeping of shoealso of paramount importance string budgets of the organizations. as trust plays an important role The cloud is not only a cost optimizhere. Integrability and seam- ing tool but also a strategic choice less interaction with other sys- towards smart business.This proves tems / apps is something that that while the cost benefits are upapp vendors need to ensure for front realized by small and medium widespread adoption of their size organizations, for the efficiency it apps.” brings in large organizations are no Adoption of the cloud is defi- exception for the need of cloud.” nitely on the rise. Due to lack of awareness and vision there Whether it is a startup or a Comwas reluctance earlier but with mercial organization or a Large Enall the interest and participa- terprise, there is a place for IT to be tion from business sectors now in the Cloud. Elaborating more on the barriers are more than the size, Balakrishnan says, “A starthalved. Mr. Parekh reveals, up could choose the Cloud to cater “Most companies are develop- to agility, a Commercial organizaMr. Lakshinasimhan Rajabather ing the architecture for creat- tion could choose IAAS or PAAS as V P , Platform & Technology, Maveric System ing infrastructure while others a platform on the Cloud, whereas a are still figuring out how to Large Enterprise could adopt a Hyarchitect a robust cloud-based brid Cloud approach to cater to sea-

8 1-15 April 2016 Digital Terminal

Cover Story sonality of business demand, new projects, compliance related to data privacy. More importantly, any Large Enterprise with multiple subsidiaries could look at a Hybrid Cloud to provide a Shared IT Service which could help keep the necessary compliance related organizational data in a private Cloud and the other shared applications like HR, Expenses, employee portals etc in the Public Cloud.”

According to Nilesh, the small and medium businesses were the first to adopt cloud computing, given the inherent advantage of getting to use world-class infrastructure without actually purchasing any hardware or maintaining any IT support staff. He says, “Even today, it is small and medium businesses who benefit from cloud models the most, especially by using the pay-as-you-go model which giving the option of

on-demand computing. This has enabled high levels of agility and flexibility, allowing businesses to grow when there is increased de-

mand and reduce capacity in case of reduced demand. Overall, enterprises irrespective of size are deciding to migrate their IT framework to cloud servers given the benefits this model yields including; flexibility in resource utilization, cost effectiveness and reduced risk.”

Going forward cloud should be part of every business’ IT strategy. It’s a staple food for growth of any business operating in today’s digital world. Garima Rai highlights, “one size fits all principle certainly does not apply here, and every business must have a cloud adoption plan that suits its unique requirements. Whether deciding between private, public, or hybrid cloud, or choosing between cloud-based app vendors, every decision should involve a structured decision-making process that evaluates every aspect of each proposition.”

Data Security Maintaining control over data in cloud is important for the success of cloud computing adoption. While the data is logically in the control of the enterprise, it physically resides in a public infrastructure. “Security concerns over data is the primary inhibitor for businesses from making a move to cloud. Hybrid and private clouds for sensitive data environ-

ments provide localized solutions to data security challenges. Encryption, Database Audit Protection, Security Information Event Management, Access Control have emerged as key mechanisms to ensure the security of data in cloud environments,” Lakshminarasimhan further adds.

Enterprises must make sure their service provider adheres to highest standards of infrastructure and cyber security. The controls required to ensure the adherence to same, should be in place. According to Sunder Muthevi,“Enterprises should be completely aware of the service provider’s performance standards and the practices in place, to confirm a safe keeping and functionality of their data. A nuanced analysis is a must, as a part of strategy for any enterprise, while choosing the right solution for their environment.With the data sovereignty challenging the status quo of the industry, the enterprises also need to be cognizant of the locality of their data and the laws & regulations around it. A judicial choice of the provider with the compliance and security concerns in mind would help.”

Admitting the high risk, Garima Rai says, “Let’s admit that ‘data security’ needs to be tackled better to be able to realize the full potential of cloud computing. The onus lies equally on vendors as well as consumers of

cloud. While anytime, anywhere, device agnostic access to key information enables your business’ stakeholders, it also opens newer points of entry into your cloud infrastructure for attackers. This is where businesses themselves need to take every possible measure to mitigate potential risks.

Controlling data access based on user context, using encryption and other advanced security measures to ensure data security, restricting access to authorized devices, and end-to-end tracking of every user’s activity are few measures that can help mitigate security risks.”

Whereas EMC is closely working with EMC’s federation company RSA, to make the cloud environment secure, irrespective of the nature of the cloud being deployed.Balakrishnansays, “Leveraging RSA's security expertise

and EMC's leadership in virtualization and cloud enables you to obtain broad-based security assessments for virtualized environments and new services. This allows you to secure virtual desktop infrastructures and use RSA best practices and established safeguards to build secure, virtualized, and private cloud environments through technology, policy, and program development. If you look at Vmware’s NSX and the latest version of the product, it will provide micro segmentation and security for both VMs and container workloads in both the private and public clouds.”

Cloud Partners As you make your move to the cloud it’s extremely critical to choose the right cloud partner. According to Garima Rai,“Trust is a key factor here. Not just better SLAs but trustworthiness that ensures adherence to those SLAs is what matters. However, elasticity and scalability to address your evolving requirements, security, privacy, performance, latency, and reliability are important considerations when evaluating vendors.”

For traditional apps, which are high on data and analysis, the partner should be chosen with utmost diligence. The factors that would play key role are partner compatibility, ease of access and cost efficiency.

Sunder Muthevi adds, “The partner should be able to architect to enable an effective and cost efficient maintenance of updates, tech-refreshes, back-ups. Compatibility with latest versions and customizability to the requirements need to be taken into consideration.Enterprise client must ensure that the cloud partner is certified by the respective technology vendor. The experience and expertise of the cloud partner in enabling a seamless migration and hosting the client environment would play a key role while choosing.The cloud provider should demonstrate the capability of Enterprise class cloud infrastructure, Service Delivery and Capability with compliance in place.”

Applications such as ERP, CRM and industry/domain specific applications are the backbone of enterprise and it is important to evaluate and select a cloud services provider. Main considerations would be: industry experience, customer ownership, security, reliability and scalability.

Digital Terminal 1-15 April 2016 9

Cover Story

ISO 9001 : 2008

Certified Company

Net Protector

PC, Laptop

Tablet, Mobile

Saur(aa

Distributor: April 2016 Digital 10 1-15 Creative Peripherals & Terminal Distribution Pvt. Ltd.

Mr. Rajiv, Call: 8149908849

Total Security 9272707050 9822882566

sales@indiaantivirus.com

Interview Cover Story

“Oracle’s Extensive Cloud Portfolio Presents an Unparalleled Opportunity for Partners” Cloud Computing has thrived the digital landscape completely in last few years. The new innovations and technology had changed the way IT solutions are delivered. We all observed that the cloud computing is growing with a great pace and will continue to do so. According to a recent report by Gartner, cloud computing will constitute the bulk of IT spending by 2016. In India alone, it is predicted that the cloud market will reach over $3 billion by next year—an almost five-fold increase from 2012. Oracle, the leader in offering cloud complete computing solutions, has already chalked out their plan for Indian market to hold leadership position. Prasad Rai, Vice President, Applications, Oracle India shares his current and upcoming plans with DT. Read the excerpts below.

How do Oracle Cloud Computing solutions helping businesses in India grow seamlessly in such a competitive world where adoption of new technology and innovations are thriving overall growth?

In just the past 4 years, Oracle invested nearly $20 billion in cloud research and development – and that doesn’t include the billions of “acquired” R&D of our dozens of acquisitions. As a result, Oracle is the only cloud applications provider with a full suite of applications, spanning HR, CRM, ERP, Marketing and literally hundreds of vertical applications in dozens of industries, such as retail, telecommunications, public sector, health care, and financial services.

Do we see Oracle as the leading Company by end of 2016 in cloud business globally by surpassing current leaders such as Amazon and Salesforce? What are your plans for Indian market for year 2016?

It would be tough to state what position we are in. We know our cloud business is growing. We are acquiring net new customers, and some of our older/ larger/install base customers are adopting a hybrid model using our cloud. It’s a great time to be at Oracle.

I’d also like to highlight here that we are the only technology company in the industry to offer all forms of cloud services – whether SaaS or PaaS or IaaS or DaaS. That makes us the #1 comprehensive and the largest cloud company.

How do you see the role of your part-

ners in reaching to the target customer?

Oracle unveiled a new Oracle PartnerNetwork (OPN) Cloud Program to help partners accelerate the growth of their Oracle Cloud business by providing them with technical and go-to-market support. Through this new program, partners will be able to showcase their Oracle Cloud expertise, vertical market offerings, and success with customers through new tiers of recognition and progressive benefits.

Oracle’s rapid growth and extensive SaaS, PaaS and IaaS cloud portfolio presents an unparalleled opportunity for partners and customers alike.

We can now equip our highly experienced partners with the tools they need to successfully move their customers to modern business models.

This vast partner community includes tens of thousands of implementation experts with transferable skills who can help our customers navigate their transition to the cloud.

How do you plan to educate and train your partners for the latest solutions and offerings from Oracle?

Over the last six months, we’ve doubled our sales and pre-sales team members and we continue to grow that. Previously we had people only in Delhi, Mumbai, Bengaluru and Chennai. We now also

Mr.Prasad Rai Vice President,Oracle India

have people in Hyderabad, Kolkata, Ahmedabad and Pune. We also hired channel managers to revamp our partners.

We also set up an ISV lab in Bengaluru where any independent software vendor is welcome to test their application and do performance testing in our lab for free. This way they can understand how they can migrate their applications to our platform.

Few Customers to Name Bharti Airtel Apollo Hospitals Altimetrik Deepak Nitrite Helpage India Mahindra Logistics WNS CRMIT Digital Terminal 1-15 April 2016 11

Cover Story

12 1-15 April 2016 Digital Terminal

Cover Story

Digital Terminal 1-15 April 2016 13

Channel Cover Buzz Story

Rashi Peripherals Gets Huge Response from Digital Media Campaign ‘Quizathlon’ Rashi Peripherals the True value added distributor, known to have transformed the term “marketing” in the distribution business has forayed into new mediums of Marketing, this time going the digital way. As a distributor; distributing SanDisk storage devices, Rashi

Technobind Appointed as ND for Everest Infrastructure Management Solutions DMX India announced the appointment of Technobind as national distributor for Everest in India. Everest is an infrastructure management solution that effectively manages heterogeneous IT environments.

The partnership is aimed

channels and their customer base.

Everest helps showcase network device capabilities using powerful management applications. It supports multiple operating systems, application servers and databases using protocols such as SNMP, Syslog, Netflow, Proxy Ping, WMI/PDC etc. Technobind is a Bangalore-based India’s fastest growing specialist IT distribution

to ensure Everest solution is widely available across India through the expertise of Technobind to its

house for Data solutions and services with branch offices in Mumbai, Delhi, Chennai, Hyderabad and Singapore

Zebronics Induces 100 Dealers for Thailand Tour has taken the task creating a level of inquisition about SanDisk products among the end customers and popularizing the many advantages of owning a SanDisk product.

Whether you depend on SanDisk’s stateof-the-art flash storage solutions in your electronic devices or for storing precious memories, SanDisk products deliver superior performance and quality. For more than 27 years, they’ve been driving the future of storage solutions—increasing capacities and performance, enabling the creation of groundbreaking products, and lowering costs to make them more accessible. This singular focus has made SanDisk a trusted brand for companies and consumers alike, ideologies something Rashi shares mutually.

Through the Digital medium the most accessible by all, Rashi would engage the end users in a quiz educating them about the many advantages of owning a SanDisk storage product. A microsite has been created and would be promoted through social media and Google adverts, the activity began in February will end in April and till date has recorded over a thousand participants. Three questions would be uploaded weekly each question carrying 30 points, and a bonus question at the end of each month. The participant that answers the most questions correctly ends up with the highest score. A total of ten participants with the highest score would be in line to receive exciting rewards.

The activity will also provide an extra cover to the channel partners through driving a sense of interest among the end user.

1-15 April April 2016 2016 Digital 14 Digital Terminal Terminal 14 1-15

Zebronics arranged a #HolidayWithZeb Thailand Tour for around 100 dealers who showed their full support by completing a sales scheme in month of November 2015. The trip was arranged in first week of march 2016.

The tour was hugely successful with dealers having a wonderful

ian breakfast, lunch and dinner at Indian Restaurants. The #HolidayWithZeb Thailand Tour was planned and executed by the Zeb Team.

To boost back the morale of our Tamilnadu partners and to get business on track due to chennai floods in November, a scheme was launched.

And we are prouder than ever of our Tamilnadu Channel Partner who supported us and gave their 100% in complimenting the scheme. The #HolidayWithZeb is a recognition

time in Thailand. Highlights of the #HolidayWithZeb Thailand Tour included visits to Coral Island, GEM Gallery, Alcazar Show, Underwater World, Buddhist Temples with lavish pure vegetar-

reward for our Tamilnadu channel partners, and partners like them across the country who have helped Zebronics in becoming undeniably the leader in IT Peripherals segment.”

Said Mr. Pradeep Doshi, Director of Sales, Zebronics

ChannelCover Awareness Story

Digital Juggernaut in Contemporary Marketing D igital marketing has increasingly became the growth engine driving businesses across all sectors, especially the consumer centric segment. Effective digital marketing tools are acting as a bridge to understand consumer psychology in the marketplace. Next couple of years will be big for pragmatic marketing, if brands are able to give consumers what exactly they are looking for. Informed buyers are always welcomed as it ensure the buying decision prompt.

Digital marketing is infinitely more affordable and user friendly than traditional offline marketing route. A social media campaign, can populate a message to the target consumers/market for lesser cost viz-a-viz a TVC or print campaign, and could potentially reach a much wider audience. The huge response from the consumers under various age groups is resulting in the success of the social media campaigns. The same platform is also being used to get a feedback from the consumers and to improve the services further.The explosive growth of smartphones and tablets has made mobile as a widely accepted digital marketing channel in recent times.

India is still evolving for digital marketing and we believe more than 45% consumers’ buying decision based upon word of mouth. Buying decisions on digital space are influenced by both, word of mouth as well as online reviews of the products. This makes it advisable for the brands to have positive dialogues across the platforms. Online advocacy plays a vital role here. These practices helps to create a community of consumers who have used your product in the past and are delighted by it. Let them feel the pride, be your brand advocates and get the word spread for FREE!!

As great relationships drive great

Mr. Keshav Bansal Director, Intex work; great work drives great business results. So that’s why it’s up to marketers to become the stewards of their consumers’ journey and build a bond with them wherever they are via engaging on digital platforms, presenting a unified experience across devices, or personalizing content and communications. Someone looking for your brand out there is definitely the potential buyer. Companies might not be adapting the best strategy by going for digital-only approach and not focusing on SEO (Search Engine Optimization), a low hanging fruit.

Unfortunately in the fast-moving world of digital space, it is difficult to predict how things will evolve with any degree of certainty.

As one of the leading technology company, we believe in building an affinity of fans leading people to work towards what they want and gradually your analytic reflects the success you are achieving. The B2B marketers use web traffic to measure success instead of sales lead quality or social media sharing and now most of them have cut-down their advertising budgets and have diverted to the digital marketing. The path derives

to emerging trends, be inspired by innovative case studies, and witness actionable insights to inform the next marketing strategy, and improve the way you do business.

India has entered the digital age and digital marketing will attain its desired position. So, businesses that fail to adapt to evolving marketing climate are at great risk of going extinct sooner rather than later.

Today’s tech savvy and on the move consumer is spoil for choices in terms of engaging with brands and being informed with every bit of it. The multi-channel trend has become so prevalent that average consumers easily switch both offline and online, with a blink of the eye.Keshav Bansal, Director, Intex Technologies, shares his opinion and tips on ‘Digital Marketing’

Digital Terminal 1-15 April 2016 15

Cover Story News Byte

Quick Heal Signs MoU with Indian Computer Emergency Response Team Quick Heal Technologies Limited has signed a Memorandum of Understanding (MoU) with Indian Computer Emergency Response Team, also referred as CERT-In on March 11th, 2016. CERT-In is an organization established under the Ministry of Communication & Information Technology.

The MoU is to further improve computer security readiness and raise

awareness around the importance of keeping systems secure, using software patch updates and adopting current security practices and procedures. The MoU is aimed at working together to address the increasingly complex problems associated with computer security and computer-related crime.

Commenting on the MoU, Kailash Katkar, MD & CEO, Quick Heal Technologies Limited said, “We are very excited to collaborate with CERT-In and we see this as an opportunity to provide our expertise for combatting computer and network security incidents occurring in the country.” He further added: “We consider creating awareness around cyber security as our primary responsibility and our teams have been constantly innovating to introduce cutting edge security solutions for consumers and enterprises to equip them to combat the evolving threat landscape. This MoU is yet another effort towards building safe and secure IT environments and online experiences in the country.”

Lenovo Bags Record 18 Red Dot Design Awards Lenovo has once again been recognized for its industry leading de-

sign by winning a record 18 Red Dot Product Design Awards this year.

Red Dot is a prestigious annual design competition based in Essen, Germany, where an international panel of 41 renowned judges across design and industry select winning products from more than 5000 entries and over 50 countries. It is the industry benchmark for excellence in product design – like the Oscars is to

filmmaking or the Cannes Lions is to advertising. In short, Red Dot honors only the very best.

Last year Lenovo took home a record 10 Red Dot Product Design Awards. This year they are overwhelmed with gratitude at being awarded a record 18 accolades across Lenovo, Think and YOGA branded products.

Once again, the legendary X1 products swept the field with each winning an award for groundbreaking design.

Year after year, ThinkPad has been recognized not only for its good looks, but also for living up to its heritage of trusted quality, relentless innovation and purposeful design. This remarkable achievement is a testament to the unwavering creativity of our team of designers around the world and the beauty of customercentric design.

AVS Unveils 2+1 Offer for ABBYY FineReader 12 CE AV Software Pvt. Ltd. (AVS), provider of IT solutions for businesses and professionals, a subsidiary of ESS Distribution Pvt. Ltd., the leading provider of IT security solutions in Indian market, announced special offer for ABBYY FineReader 12 Corporate Edition from 1st to 30th April.

The offer is available on purchase of two licenses of for ABBYY FineReader 12 Corporate Edition on-line viawww.abbyyindia.com or directly from AVS. The promotion brings the best technology in text recognition for Indian users to gain maximum value by getting three product licenses at the price of two.

Commenting on the promotion, Zakir Rangwala, Director at AV Software Pvt. Ltd. (AVS), said: “This offer is in line with our strategy to encourage Indian organizations to

explore the opportunities offered by this comprehensive and globally acclaimed OCR software package that replicates PDFs, electronically generated documents and images making the text readable. ABBYY FineReader 12 is considered most powerful and convenient OCR application existing today, and we hope this promotion will help both end-users and channel partners to gain maximum benefits from it.”

eScan Internet Security Suite Server Edition Bags VB100 Award eScan bagged the prestigious VB100 award in October 2015 for the performance stability of Internet Security Suite Server Edition. It passed all the comparative product tests successfully conducted by VB100 in the last quarter and based on that eScan was given the award.

16 1-15 April 2016 Digital Terminal

On receiving this prestigious award,

Mr Govind Rammurthy, MD and CEO at eScan said, “In our pursuit to provide the cutting edge software, we consistently put our efforts to improve our products and provide our users a world class experience and remarkably higher customer satisfaction”.

Cover Story News Byte

Manish Sharma Appointed as Executive Officer at Panasonic Corporation Panasonic Corporation reiterated its focus on India as a driver for global growth by announcing two strategic management promotions. Daizo Ito, previously President of Panasonic India, has been elevated to the role of Managing Executive Officer, Panasonic Corporation and Chairman of the Panasonic India & Regional Head of ISAMEA region.

Taking the charge from Daizo Ito, Manish Sharma, who

Mr. Manish Sharma Executive Officer, Panasonic

has been appointed at the position of Executive Officer of Panasonic Corporation and President & CEO of Panasonic India & South Asia, from his most recent role as Managing Director, India. He is the first Indian and the youngest ever to become an executive officer of the corpo-

Pronto Networks Assigns Subhash Chandra Yadav as Marcom Manager for India Subhash Chandra YaUSA based IT dav possesses a rich conglomerate experience in marPronto Networks keting and media has rolled in segment as he has Subhash Chanworked with reputed dra Yadav as its conglomerates like new manager for UNI, IBN7, Network marketing and 18 and ZyXEL Corpopublic relations. ration. He possesses In his new posiover seven years of tion, Yadav shall substantial experiencleverage his stures with national and dy experience to multinational compalaunch Pronto’s nies. brand position to Mr. Subhash Chandra Yadav Jasbir Singh, Chairfresh and greater Marcom Manager, Pronto Networks man and Founder, heights. This anapprised, “Pronto is nouncement is a part of company’s new strategic an established IT player in the B-2-B move to further strengthen its mar- segment. Subhash’s proven skills ket position in mainly B-2-B busi- would certainly stimulate brand proness across India and the immediate motion, business growth and profit.

It’s great to have him on board.” neighbouring countries.

ration and this re-affirms the focus on India as a growth hub for the corporation.

The new appointments recognize the strong performance of Daizo Ito and Manish. Sharma, who have both played pivotal roles in shaping Panasonic’s growth trajectory. Manish Sharma as the President& CEO of Panasonic India & South Asia, will preside over operations of Panasonic in India including group and sister companies and the group support operations.

ESET Warns Facebook Users of Viral Ad Scam ESET researchers have spotted a scam campaign on Facebook that steals the social network users’ payment card details. Instead of buying luxury sunglasses at a 90% discount, shoppers might end up victims of a payment card fraud.

In several countries, among them Slovakia, Czech Republic, Chile, China, France, Spain and the United Kingdom, Facebook users are facing a wave of spam advertisements that are spread via hacked Facebook accounts which attackers have taken control of using malware and social engineering tactics.

Without the owner’s consent, they post pictures promoting heavily dis-

Matrix Launches VARTA WIN200 UC Solutions Matrix launches VARTA WIN200 - The UC Client, redefining communication experience with its variety of collaboration features and intuitive user interface. Powered by MATRIX SARVAM UCS, VARTA WIN200 empowers user to switch or extend the extension to their desktop computer. It offers real-time features such as Video Calling, Presence Sharing, Instant Messaging, Drag-and-Drop Conference and BLF Keys (up to 600). The VARTA WIN200 elevates communication effectiveness and business productivity to the next level. With VARTA WIN200 organizations can transform their desktop into a smart collaborative workstation.

VARTA WIN200 provides flexibility by allowing users to access services at any time in any place. Services are tightly linked to the user, providing unique levels of personalization and control over the communication experience, leading to enhanced productivity. An example is the ability to access voice mail, text and instant messages from a single interface.

counted Ray-Ban sunglasses. When trying to buy them at bogus e-shops, the victims face several risks. On top of losing few dollars on counterfeit goods, their payment card details fall into the hands of the crooks behind the campaign – and as their data travels across the internet unencrypted, anyone can intercept it to steal money.

Additional details about the scam, as well as ESET’s recommendations to avoid falling victim to it, can be found in an article on ESET’s official blog, WeLiveSecurity.com.

Digital 1-15 April April 2016 2016 17 17 DigitalTerminal Terminal 1-15

Cover Story

18 1-15 April 2016 Digital Terminal

Cover Story

Digital Terminal 1-15 April 2016 19

Cover Hot StuffStory

Emerson Transformer- Free UPS

Emerson Network Power introduced the new Liebert® GXT MT+ CX uninterruptible power supply (UPS) with 1/2/3 kVA capacity in India.

The availability of the true double conversion online back-up power feature on this new UPS system makes it a reliable and uninterruptible power supply source for optimal running of small data centers, data net-

works, voice networks and process automation equipment, even in harsh power environments. The Liebert GXT MT+ CX model will be sold through various channels including VAR’s (Value Added Resellers), IT Resellers, Distributors and Business Partners in India.

A major feature of this product is its adjustable battery charging current of up to 16 Amps.

DIGISOL AHD Camera

DIGISOL announced the launch ofDG-CM3220L the 1 MP CMOS outdoor bullet AHD Camera, with 3.6mm fixed Lens and IR cut filter. DG-CM3220L is combined with the cost-effectiveness of analog cameras and powerful effectiveness of video surveillance in the sensor bullet camera for outdoor applications.The other feature of the camera is the LED technology

of 18 PCS white LED and 12 PC PCS IR LED. One can easily see video up to 10 to 20 meters IR distance without any distortion and its 1/25s – 1/50,000 Sec of Electronic Shutter Speed assures no-lag thereby giving the best picture quality.

Price: The feature rich DIGISOL DG-CM3220L, is available at street price of Rs. 2499/- and comes with TWO WARRANTY

20 1-15 April 2016 Digital Terminal

GIGABYTE GA-Z170X

The GIGABYTE GAZ170X-Gaming 3 is an entry-level motherboard under the GIGABYTE G1™ Gaming Series that comes with a number of top-line features which are generally associated only with higher-end products. The Z170X-Gaming 3 has many features in common with other boards in the GIGABYTE Z170 Gaming

line up. To start with, the Z170X-Gaming 3 sports a Killer™ E2200 network adapter, a highly adaptable gigabit Ethernet controller that ensures extreme online gaming and media performance when compared to standard solutions. Price: Rs. 16,500 (approximately) Warranty: 3 years

Zebronics 2.1 ZEN Speakers

Zebronics launched MONSTER SOUND – Zen 2.1 Speakers with its stellar sound quality, impressive bass punch and flexible connection options all priced affordably at Rs. 2323/- delivering on every promise. The Speaker has been designed for the music and movie enthusiasts looking for that edge of innovation. The sub-woofer

comes with 12.7cms(5) low range drivers and the satellite speakers are powered by 7.6cms(3) full range drivers for high performance output. Zen Speakers is equipped with a USB/SD card reader, which supports MP3/ WMA dual format decoding. The Speaker also allows the user to enjoy up to 100 FM stations.

Cover Story

Digital Terminal 1-15 April 2016 21

Cover Story

22 1-15 April 2016 Digital Terminal

Cover Story

Digital Terminal 1-15 April 2016 23

Cover Story RNI No. DELENG/2010/31992

Digital Terminal 1-15 April 2016 24