DT April Issue 2022

I ndia’s Leading Tech Media House

Page No. 08

OPINION

LPDDR5X: MEMORY PERFORMANCE THAT PUSHES THE LIMITS OF WHAT’S POSSIBLE

RAJ TALLURI SENIOR VICE PRESIDENT AND GENERAL MANAGER-MOBILE BUSINESS UNIT, MICRON TECHNOLOGY

Serving Since 2009

www. d i g italt erminal.in

SPOTLIGHT

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Page No. 32

VIEWSONIC OFFERING INNOVATIVE MONITORS FOR HOME-OFFICE NEEDS COVER STORY Page No. 12

TECH BRANDS PLAN TO TAKE A BIG LEAP IN THE NEW FINANCIAL YEAR 22-23 LAPTOP SHELF Page No. 17

AVITA LAUNCHES NEW ‘SATUS ULTIMUS’ MAKE-IN-INDIA LAPTOP

“ZERO VULNERABILITY IS A JOINT RESPONSIBILITY” MARKET REPORT Page No. 21

TP-LINK RETAINS NO. 1 POSITION IN INDIAN WLAN MARKET WITH 24.1% MARKET SHARE

SUNIL SHARMA MANAGING DIRECTOR OF SALES FOR INDIA AND SAARC, SOPHOS Page No. 18

P AGE - 44

ASUS Representatives: AP / Telangana: 9652998785 Bangalore: 8123596011

Chennai: 9094003141 Delhi: 9310604085

Gujarat: 9833329721 Kerala: 9745111198

Mumbai: 9833329721 Madhya Pradesh: 9833329721

Rest of Maharashtra: 9890288528 West Bengal: 9836040976

For feedback, email reachus@asus.com or info_india@asus.com

CONTENT VOL - 1 3 , I SS UE -4 , AP R I L 2 0 2 2

11 DT EXCLUSIVE

08 OPINION

“Our Partners Have Contributed Extensively Towards The Growth Of Canon India”

LPDDR5X: Memory Performance That Pushes the Limits of What’s Possible

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LAPTOP SHELF

AVITA Launches New ‘SATUS ULTIMUS’ Make-In-India Laptop

10 BIG BYTE Western Digital And Samsung Partnered To Boost Adoption Of Next-Gen Storage Technologies

21 MARKET REPORT TP-Link Retains No. 1 Position In Indian WLAN Market With 24.1% Market Share 22 CSR SPECIAL

12 COVER STORY

Kaizen Infoserve Fulfilling Society’s Goals With Its Improved CSR Activities

Tech Brands Plan to Take A Big Leap in The New Financial Year 22-23

32 SPOTLIGHT ViewSonic Offering Innovative Monitors for Home-Office Needs 36 GAMERS ZONE 33 EXCLUSIVE CHAT

Acer Launches Nitro 5 Gaming Laptop, Powered by Intel i7 Processor

“We Always Believe That Partner Eco-System Is Super Critical”

Editorial & Marketing Office

Publisher & Editor : Rajeev Ranjan Executive Editor : Jyoti Janda Assistant Content Manager : Jai Prakash Creative Head : Vikas Sharma Video Editor & Graphic : Shubham Tomar Digital & Social Media : Sourabh Yadav Circulation & CRM Executive : Pintu Mandal Marketing Executive: Balvinder Singh Accounts: Amit Field Executive : Stanley Paul

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Secure, scalable Ethernet access for all your devices.

A security approach to network segmentation often begins at your switch. Sophos switches provide a simple solution to connect an ever-increasing range of devices to your network. Ideal for remote and home offices, small and medium-sized businesses, retail outlets and branch offices, Sophos switches come in a range of sizes to suit the connectivity needs of many organizations.

OPINION

LPDDR5X: MEMORY PERFORMANCE THAT PUSHES THE LIMITS OF WHAT’S POSSIBLE Authored by Raj Talluri, Senior Vice President and General Manager-Mobile Business Unit, Micron Technology LPDDR5X builds on that performance foundation and will unleash more AI- and 5G-powered features in devices across all segments.

In the nearly 30 years I’ve worked in the semiconductor industry, one of the most exciting things for me is to see how memory and storage innovation has transformed the user experience. By leading Micron’s Mobile Business Unit, I have experienced this innovation firsthand with Micron’s recent LPDDR5X DRAM launch announcement.

Advancements in mobile low-power double data rate (LPDDR) DRAM technology provide the data foundation that helps enable the features and applications in the smartphones we carry with us every waking moment of our day. Innovation in the smartphone memory and storage subsystem combined with the proliferation of artificial intelligence (AI)-powered applications and faster 5G networks are bringing new, unique user experiences that are transforming what’s possible today and in the future.

LOW-POWER DRAM INNOVATION SUPPORTS HIGH-BANDWIDTH USER EXPERIENCES Each new generation of mobile memory has unleashed the potential for more powerful and efficient mobile experiences. Thinking back to 2012 when JEDEC first released the specification for LPDDR3 memory, who could have predicted that our phones’ GPS sensor would make turn-by-turn navigation such a natural part of our daily driving experiences? That one feature alone provided a foundation to help launch entire industries for ride-sharing and home-delivery services, which have changed the game for what’s possible in the transportation and dining industries and made our lives a little bit easier.

Fast forwarding to as recently as 2020, LPDDR5 DRAM brought even more memory performance to 5G-enabled smartphones, increasing the memory bandwidth necessary to feed massive amounts of data to AI engines and process data fast enough to reduce data bottlenecks. More memory bandwidth contributed to seamless 4K video livestreaming, advanced mobile gaming and AI-powered computational imaging on your smartphone.

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LPDDR5X PERFORMANCE AND POWER EFFICIENCY UNLOCK FUTURE CAPABILITIES We see smartphone manufacturers and chipset vendors bringing to life more efficient and powerful capabilities built on LPDDR5X performance. Micron LPDDR5X supports data rates up to 8.533 Gbps — up to 33% faster performance than previous-generation LPDDR5 — making it the world’s fastest mobile memory. LPDDR5X also delivers up to 24% more power efficiency than previous-generation LPDDR5 memory allowing users to create, share and enjoy their mobile experiences longer between daily charging.

LIFE’S MOST PRECIOUS MOMENTS COME TO LIFE IN MICRON MEMORY LPDDR5X performance helps unlock the untapped potential of what’s possible with computational imaging. Thirty-three percent more bandwidth enables the AI engines in systems on chips (SoCs) to access photos and video faster, making possible faster shoot speeds and simultaneous video feeds from multiple cameras.

This increased bandwidth will enhance camera features that have become ubiquitous across all levels of smartphones — from budget to flagship. Imagine capturing life’s most precious moments but with substantially improved features compared to today’s smartphones — larger image sensors, more cameras and new computational imaging features that helps you take professional-like photos and videos. LPDDR5X performance also helps achieve an up to 50% increase in night-mode resolution for crisper, clearer photos and shoot speeds up to 35%5 faster.

In addition, LPDDR5X enables bringing features like portrait and low-light modes to video, giving you the ability to shoot high-definition video as stunning as your photographs — even in low-light conditions.

PERSONALIZED SMARTPHONE EXPERIENCES ARE AS UNIQUE AS YOU ARE AI combined with machine learning (ML) will continue to expand the possibilities of what our smartphones can learn from our daily routines and preferences. Through this learning, our smartphones will become more personalized to improve our user experience and streamline our lives. This ability to understand the user, situation or different environmental variables is called contextual awareness.

Through contextual awareness, the massive amount of data that is generated and consumed on your smartphone and ingested through your various smart devices is collected and processed within your smartphone’s powerful AI engines. Predictive insights are curated just for us based on how we uniquely use our smartphones in our daily lives: As a result, our smartphones become smarter, more intuitive and more predictive. As your browsing, viewing and other behaviors differ from mine, your smartphone will behave differently, create personalized recommendations and take actions based on what it has learned about you.

Imagine the possibilities of your day powered by contextual awareness. Your smartphone has access to your calendar and the first appointment for the day. With this context, it could recommend a wake time for the day, schedule your smart coffee machine to make your preferred brew at the exact time you walk into the kitchen, have your smart speaker play your favorite podcast or morning playlist — all proactively through no action on your part. From there, you could receive a notification that it’s time to begin your commute to the office. Your smartphone could command your car to power on, pull up to your driveway and take you to the office by the most efficient route.

It could learn this route by communicating with other cars’ cameras and traffic lights via cellular vehicle-to-anything (C-V2X) communication. Once you’re in your vehicle, cameras and sensors in your smartphone could monitor your mood and play your preferred music, podcast or news. LPDDR5X mobile memory can help provide the performance and efficiency to take this personalization to the next level.

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PARTNER VOICE

“CRUCIAL BY MICRON HAS OUTPERFORMED ITS COMPETITORS BY BRINGING HIGH-PERFORMANCE STORAGE PRODUCTS” During the past few years, the Indian storage solutions market has registered excellent growth owing to the ever-increasing demand. The adoption of storage solutions across various consumer segments has propelled the storage solutions market to scale new heights. The data that enterprises are currently generating is huge and will continue to grow. They are now holding more data than ever before as a result of which they want to deploy innovative, effective and reliable storage solutions to store their data securely.

Crucial by Micron is currently one of the fastest growing storage solutions brands in India and meets this growing demand with its reliable storage solutions. Micron’s consumer base has grown rapidly in recent years due to increased consumer confidence and excellent product quality.

The company has cut down on the competition with the help of its robust marketing strategy. The company has garnered considerable market share through its strong distribution network which works tirelessly to establish Micron as a leader.

Channel partners have been playing a vital role in the success of Micron. DT recently talked to Digit Computers, a well-known distributor based in Delhi. To get an in-depth view of Micron’s overall performance and demand for its products, Rajeev Ranjan, Editor, DT spoke exclusively to TARUN AGGARWAL, DIRECTOR, DIGIT COMPUTERS PVT LTD. Overall Business Relationship with Micron “We have been working with Micron for the last two years and I am very happy with this association. It is our pleasure to sell such a leading brand to our customers. Whenever we need any kind of support, the Micron team supports us on every front. The sales and marketing team are always by our side to help. Alok ji of Delhi team gives us proper information about the product and he is very cooperative so he guides us at every point.

Moreover, now customers are upgrading their PCs with powerful hardware for various purposes like gaming, content creation etc. So we think there will be a www.digitalterminal.in

huge demand for faster SSD and RAM. To meet this demand, we are very fortunate to have Micron. The ever-increasing demand for Micron’s reliable products helps us to grow. Hence, we look forward to continuing this association,” commented Tarun Aggarwal, Director, Digit Computers Pvt Ltd. Product Quality and Customer Retention “The main reason for its success in last few years, is the quality of the product.

The overall customer feedback for Crucial SSDs is commendable. We can say that we retain about 95% of Micron customers.

So this is a big retention percentage and it exemplifies what Micron has achieved through its quality-based products. Crucial branded RAMs are compatible with all devices so that customers do not face any problem. Hence, we are very happy to sell Micron’s next generation products in the Indian market,” said Tarun Aggarwal.

He further added, “One of the major USPs of Micron storage solutions is affordability.

This is a big differentiator between Micron and its competitor brands.”

Excellent Service Support “We get very less complaint about product which we sell. Though we can say that the service support provided by Micron to its loyal customers further strengthens its reputation and the brand value of Micron.

Customers praise the best-in-class service support and the product replacement period is only one week. In addition, if the customer wants replacement on an urgent basis, the support team arranges for their request. Digit Computer and Service Support team work hand in hand to resolve customer queries. I would again say that Micron has definitely outperformed its competitors by bringing in high-performance storage products and best-in-class service support,” said Tarun Aggarwal.

Micron’s Contribution in Sales “There are enormous opportunities in the market and currently, we see a huge demand for storage products. Hence, due to such a remarkable shift in the demand,

Digit Computer is growing at a rapid pace.

We expect the market to become more opportunistic in the coming months. Since on boarding Micron, our business has scaled new heights and achieved decent growth. Digit computers cater to a large market and Micron’s products are enough to meet demand in the areas we cover. Micron has helped us grow at a greater pace as its quality-based products generate bigger revenue for us.

We have been able to sell a good number of SSD and RAM. Micron accounts for 20% of our total sales. That’s why we are very happy to sell Micron’s products to our customers,” stated by Tarun.

About Digit Computers Digit Computers is a well-known name in the distribution market. It has been operating for quite a long period and covers a big market. Sharing his company journey, Tarun said, “We started in 2001, so it is now 21 years and we entered the distribution segment in 2005. We used to sell only software but from last 4-5 years, we have started selling hardware products. We only work with premium brands in each segment. In the memory segment, we sell only Crucial branded products. In the LED segment, we sell LG and in the IT peripherals we have Logitech. Also, in the lifestyle products segment, we have Honeywell. So ultimately, we have only the top brands on board in each product segment.

Talking further about the targets for the new financial year, Tarun said, “We have set a revenue target of 50 crores and we have aggressive plans to achieve this target. We have signed regional distribution partnership with Zebra in April. We keep on working to bring best products under our umbrella.”

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BIG BYTE

WESTERN DIGITAL AND SAMSUNG PARTNERED TO BOOST ADOPTION OF NEXT-GEN STORAGE TECHNOLOGIES With this collaboration, end-users can have confidence that these emerging storage technologies will have support from multiple device vendors as well as from vertically integrated hardware and software companies.

Western Digital and Samsung Electronics announced that they have signed a memorandum of understanding (MOU) for a unique collaboration to standardize and drive broad adoption of next-generation data placement, processing and fabrics (D2PF) storage technologies. The companies will initially focus on aligning their efforts and creating a vigorous ecosystem for Zoned Storage solutions. These steps will enable the industry to focus on countless applications that ultimately create greater value for customers.

This marks the first time that both Samsung and Western Digital have come together as technology leaders to create widespread alignment and stimulate awareness for important storage technologies. Focusing on enterprise and cloud applications, the partnership is expected to spur a range of collaborations around technology standardization and software development for D2PF technologies like Zoned Storage. With this collaboration, end-users can have confidence that these emerging storage technologies will have support from multiple device vendors as well as from vertically integrated hardware and software companies.

“Storage is the essential foundation for how people and businesses consume and use data. To enable today’s needs and tomorrow’s next big ideas, we must innovate, collaborate and keep pace as an industry in bringing new standards and architectures to life,” said Rob Soderbery, EVP and GM, Flash Business Unit at Western Digital. “In order for a technology ecosystem to be successful, overall frameworks and general solution models must come together so they do not suffer from fragmentation, which delays adoption and adds unnecessary complexity for software stack developers.”

Soderbery added, “For years Western Digital has been laying the foundation for the Zoned Storage ecosystem by contributing to the Linux kernel and open-source software community. We are excited to bring these contributions to this joint initiative with Samsung in facilitating wider adoption of Zoned Storage for users and application 10

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developers.”

“This collaboration is a testament to our relentless effort to exceed customers’ needs now and in the future, and holds special meaning in how we anticipate it will actively grow into a larger basis of engagement for Zoned Storage standardization,” said Jinman Han, Corporate EVP, Head of Memory Sales & Marketing at Samsung Electronics. “Our collaborative efforts will embrace hardware and software ecosystems to ensure that as many customers as possible can reap the benefits of this highly important technology.”

The two companies have already kickstarted an initiative around Zoned Storage devices, including ZNS (Zoned Namespaces) SSDs and SMR (Shingled Magnetic Recording) HDDs. Through organizations such as SNIA (Storage Networking Industry Association) and the Linux Foundation, Samsung and Western Digital will define high-level models and frameworks for next-generation Zoned Storage technologies.

With a com-

mitment to enable open and scalable data center architectures, they have founded the Zoned Storage TWG (Technical Work Group), which was approved by SNIA in December 2021. The group is already defining and specifying common use cases for Zoned Storage devices, as well as host/device architecture and programming models.

In addition, this collaboration is expected to serve as a starting point to expand zonebased (e.g. ZNS, SMR) device interfaces, as well as future-generation, high-capacity storage devices with enhanced data placement and processing technologies. At a later stage, these initiatives will be expanded to include other emerging D2PF technologies such as computational storage and storage fabrics including NVMe™ over Fabrics (NVMe-oF).

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DT EXCLUSIVE

“OUR PARTNERS HAVE CONTRIBUTED EXTENSIVELY TOWARDS THE GROWTH OF CANON INDIA” The adoption of new technologies is enhancing organisation efficiency and helping businesses to grow further in new business world.

With the increasing adoption of new-age technologies, the entire industry is growing at faster speed than ever before. With the change in demand for business imaging solutions in last two year has created additional avenues for the players in this domain. Canon, one of the leading brand in the Indian market, is catering such huge demand with its wide range of products and solutions. Canon has been always ahead in bringing next-gen technologies for their customers to boost their productivity and workflow.

TRENDS TO DRIVE MARKET FURTHER Briefing about the key trends that the industry will witness further, K. BHASKHAR, SENIOR VICE PRESIDENT - BUSINESS IMAGING SOLUTIONS (BIS), CANON INDIA said, “The new normal has led to a tectonic shift towards digitization across industries. Greater dependence on security, cloud storage and collaboration services have emerged as essential technology needs – with hybrid infrastructure as the core driver for businesses.

• Cloud-based solutions to thrive amidst the new normal – Cloud has brought significant changes in today’s world and the office automation sector is no exception. Cloud brings ease of use, increased security, flexibility to the user with the opportunity of constant upgradation available always. Today, the user is paying as per usage. With cloud services being hosted within India, territorial usage issues which were there earlier have also been resolved. These advantages have helped overcome initial apprehensions surrounding cloud adoption. Total cost of ownership is also lower in comparison to on-premises solutions. With organizations working in a hybrid model, hybrid cloud is also a reality as it enables organizations and its employees to access data from home as well as office.

• Seamless integration to modernise strategic tasks – To ensure a highly scalable business, organisations are pushing for operational efficiency, streamlined processes, remote access, automation, and cost reduction. To this end, several industries like BFSI, Healthcare, SMEs, Manufacturing – have started exploring cloud-based solutions to ensure highest optimisation of varied business needs.

Significant changes are also happening in all IT infrastructure related products like MFDs, Document Scanners, Input and Output Solutions, as these products are being designed to ensure easy integration www.digitalterminal.in

with the cloud. Canon is completely in sync with this trend, as all our products are designed to easily integrate with cloud. Additionally, we are also providing cloud services through our DMS offering of Therefore Online and Print Management (Output) Solution - UniFLOW Online.

In fact, our Uniflow Online Solution has received BLI Outstanding Cloud Output Management Solution Pick Award - recognised as one of the most impressive solutions evaluated by Keypoint Intelligence during the previous 12-month test cycle, it proved its ability to help businesses track and control print, scan, and copy activities from different environments effectively through a single platform in the cloud • Enhanced focus on security – In today’s hyper-sensitive world, businesses are laying utmost importance towards safeguarding their data. This has created pent up demand for cloud-based input/ output solutions. Both these products are a boon for industries – be it large scale or small scale and will help businesses level up without constantly worrying about external/ internal threats jeopardising their workflows. Not only that, but today’s imaging solutions also have in-built support to enhance security. For e.g., Canon MFDs come with McAfee embedded protection that protects MFDs which are connected to the network and cloud from getting attacked by malware/spyware Business Opportunities for Partners Channel partners remain an integral part of Canon business as they are the real force for success of brand in India. Commenting about the growth prospects for partners, K. Bhaskhar stated, “Our partner ecosystem is important for us. They have contributed extensively towards the growth of Canon India, particularly for our B2B division. And to help them grow, we offer an enhanced portfolio, becoming a one-stop solution provider for all printing & video surveillance requirements.”

K. Bhaskhar, Senior Vice President - Business Imaging Solutions (BIS), Canon India

He further added, “In terms of helping our partners make the most of these offerings, we are coaching our top metro and mini metro partners to expand their business into offering our solutions – especially cloud-based solutions as it is the need of the hour across enterprises.

We hold joint seminars with them for their customers, where our pre-sales team explains how Canon products can seamlessly integrate with our customer’s cloud and how their existing IT infrastructure can integrate with cloud services provided

by Canon, as this can help them further market the products better and generate sales. To expand their business and customers, we have also enabled them to offer No Cost EMI facility to their end customers. As many businesses prefer to get a demo of the product before they purchase, we have opened BIS Lounges in association with our partners wherein their customers can experience all Canon office automation products as well as assess the models of products that could best suit their business requirement.”

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COVER STORY

TECH BRANDS PLAN TO TAKE A BIG LEAP IN THE NEW FINANCIAL YEAR 22-23 Every year, when we enter into the new financial always brings more hope, opportunities and expectations to do well than the passing year. To achieve set target, all brands and partners chalk out their business plan which can drive them in bringing best ever growth. With the ever-increasing competition in the market, organizations seek to gain a leading edge by streamlining their resources and creating best marketing strategy. Organizations are setting new targets for this financial year in terms of revenue/market share/brand value/presence etc. Channel partners play a big role here as they keep a strong hold on the market and keep an eye on the changing market scenario. In addition, understanding market sentiments and changing consumer behaviour also play an important role in business growth. Tech brands are organizing various partner meetings to discuss the roadmap so that they all can grow well and achieve set goals. To gain insights about business plans of all leading tech brands in the new financial year 2022-23, DT reached out to various IT leaders. They shared their growth goals, market opportunities and suggestions for the growth of entire IT market.

Image Source : www.freepik.com 12 I APRIL 2022

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COVER STORY

GROWTH TARGETS FOR FY 2022-23 The new financial year brings a lot of opportunities for businesses and organizations seeking to leverage them with the best marketing strategies. Commenting on the targets for new financial year, ANIL SETHI, VP & GM - CHANNELS, DELL TECHNOLOGIES INDIA said, “

Dell Technologies India grew 64% YoY in FY22, which was a record year for India business, with back-to-back record quarters. We reported 61% y/y growth alone in Q4FY22. Our demand velocity reflects how businesses continue to prioritize their digital transformation to help meet customer needs and improve productivity.

Dell Technologies has recently launched the 2022 Dell Technologies Partner Program, celebrating the fifth anniversary of the Program and its continued success with the partner community. In the span of five years, the Dell Technologies APJ Channel has achieved 70% growth. The program and strategy have been working hard for partners: Rebates payout has grown 80% and earned Marketing Development Funds (MDF) has increased by 95%.”

The market is growing well and we all hope this to grow further in this new FY as well.

Sharing the targets for new FY, VINAY SHETTY, REGIONAL DIRECTOR, COMPONENT BUSINESS, ASUS (INDIA & SOUTH ASIA) commented, “With a lot of product segments and new technologies we aspire to target 15-20% growth this fiscal year. The number may seem on the

conservative side, but the kind of products slated to launch this year gives us the confidence to achieve it. Furthermore, we also have planned launches for Mini PCs, AIoT, and servers that will prove ASUS’s technological superiority and help solidify its position in these high-growth product categories.”

we have seen a huge surge in our overall numbers which we plan to maintain and get into a steady growth phase now that things have normalized. Realistic approach to the numbers is a need of the hour for most of the corporates and the transition period from Covid to Normal will be of utmost importance.”

The growth opportunity is huge. Today, every company irrespective of their domain, size or geography needs cybersecurity. Cybercriminals don’t differentiate between big or small companies. For a channel partner who is into the cybersecurity domain, there is a huge opportunity to secure as many organizations as possible. SUNIL SHARMA, MANAGING DIRECTOR OF SALES FOR

Microtek – one of India’s most trusted brands continues to surge ahead with its impressive success, clocking around 25 percent growth in the fiscal year 2021-2022.

“Banking on the overwhelming success of the past few years, coupled with the expansion of its product line & entry into new product categories, Microtek has set an ambitious growth target of more than 50% for the FY 2022-23. Microtek is already a renowned player in the power product market of India has forayed into new segments like Healthcare Solutions, Solar Solutions, and Electrical Solutions as part of its expansion plans,” said SUBODH GUPTA, CMD, MICROTEK INTERNATIONAL PVT. LTD. “We are the number one UPS and inverter brand in the country. While we will continue to build on these categories to further enhance

INDIA AND SAARC, SOPHOS added, “The cybersecurity market is growing, and the awareness of cybersecurity is also increasing among the regional organizations. Both these are good signs for Cybersecurity partners. The partners who are getting enabled and training themselves on various cybersecurity solutions and services will continue to improve their cybersecurity quotient and will surely do great in this industry.”

TP-Link has been dominating the networking market in India since long time now.

To continue this growth momentum and to achieve set targets for FY 22-23, BIJOY ALAYLO, VICE PRESIDENT – CHANNEL SALES, TP-LINK INDIA PVT. LTD. said, “We plan to overall grow by double digit figures in the FY 22-23. During the Covid period,

our position in the market, our focus would be on our newer categories including solar, electrical, and healthcare to get to the top 3 positions in these categories as well. We are also planning an initial public offering (IPO) in 2022, this will be the beginning of a new chapter in our growth story. This IPO will help us to expand both domestically and internationally in a much bigger way.”

RAPOO is a global name to reckon with in the peripheral category. Also, the Brand now has been in the Indian Markets for over a decade and has established a very strong foothold and recall value. MUKESH KUMAR CHAUDHARY, COUNTRY HEAD, INDIA, SAARC, Rapoo commented, “The Brand has consistently kept key focus on innovation, along with the changing consumption suited to Indian Markets. We do not draw compar-

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COVER STORY

isons with others in the market. We believe in enhancing our products, services and the overall experience in a way that is beneficial for our customers. Our product quality and after-sales service have remained uncompromised. With the essential mission to fulfil

return to office for work. Whether at home or in the office, some workers still prefer desktops to laptops because they want a larger display for word processing. Entrepreneurs need to update their device to be more efficient as some hardware are not able to update Windows 11. Therefore, it is bound to drive the demand for PCs.” Sharing another reason, Rajshekhar Bhatt said, “Secondly, In the past few years, due to the impact of the epidemic, the renewal and investment of many industrial equipment have been suspended. However, as coexistence with the epidemic gradually became a consensus, cases originally suspended by customers were restarted one after another. This is sure to stimulate PC sales in the future.”

various customer’s requests by offering various new products, we will concentrate on expanding our business across all verticals in this FY 22-23.”

MUKESH CHAUDHARY, RAPOO further added “Our plans for India are to reach out to every customer, regardless of region and age by giving direct access to resolve their service issues. We also intend to invest in product categories for Video Conferencing and teaching solutions to make communication easier. We have been consistently registering growth year on year both in terms of revenue as well as Market Penetration. In sync with the same, our network expansion too has contributed to the growth, building a strong channel ecosystem, the perfect blend of both the Online and Offline Market.

Our sales objective for this fiscal year is well aligned with the growing Indian Market and we aim to replicate the growth percentage in double figures.”

The IT business has been flourishing at a good pace so the tech brands are planning to keep this momentum higher in the new financial year. While sharing the targets, ALOK VERMA, MANAGER MARKETING, TENDA commented, “Tenda India intends to grow by 25% during Fy 22-23. We have lots of new fiber products and security cameras coming in this FY. India’s rural and semi-urban digital space is also growing at a decent pace. We are here to meet the demand

gap with a high-quality product at honest pricing. We also have expansion plans to go deep into semi-urban channel networks. We are also expanding our local sales force and marketing strength in alignment with the forecasted target. We are confident on the consumer response front. Over a decade, we have established Tenda as India’s No. 1 trusted brand through our after-sales serI APRIL 2022

Uniline, a market leader in providing best industrial power solutions has also grown very well despite huge pandemic challenges.

This new FY too, company is eying huge growth. RK BANSAL, MANAGING DIRECTOR, UNILINE, said, “We have achieved 46.6% growth in the year 20212022. We want to achieve growth around 50%-60%. “Uniline Energy” one of the country’s largest UPS manufacturer and a premier power solution enterprise having

“Finally, due to material shortages, many orders have been delayed in 2021-2022.

Although the orders have been postponed until now, these orders have not been cancelled. As the shortage of materials has improved, shipments are expected to be smooth this year. In addition to the original demand, more new applications have emerged in the market, so orders for new products have also become another wave of growth,” further added by Rajshekhar Bhatt.

ECS in Indian market is doing extremely well, especially with their Mini PCs. The brand has brought excellent and innovative computing solutions which are being adopted by larger organisations across all verticals.

RAJSHEKHAR BHATT, COUNTRY MANAGER INDIA, ECS stated, “Based on these three reasons, we estimate our growth percentage for FY 22-23 is 25%. First of all, since epidemic slowdown, employees gradually

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vices and maximum emphasis on durable/ reliable products. The road ahead for Tenda India is simply to focus on reliable, durable, and advanced networking products for our growing India.”

over 250+ service locations & country wide presence. The company has set a target to garner over 800+ channel partners across Power & Panel Manufacturers, IT & Communications Systems Integrators, Govt - GeM, Civil, Electrical, Medical, Healthcare, Security and Defense sectors. With the BHARATNet project Uniline has been awarded as their chosen Power Partner. With growing opportunities in demands, Uniline looks forward to supporting their ever growing partner in their project and help India under the Atma Nirbhar Bharat campaign.”

“While our nation was dealing with the pandemic, and many consumer groups’ disposable incomes were going towards healthcare, Kodak surpassed many estimates that it had set for itself before the second COVID-19 wave. As per our recent numbers and keeping our past performance in view, we estimate that the brand will see at least an 80% growth in sales” said AVNEET SINGH MARWAH, CEO, SUPER PLASTRONICS PVT LTD, A KODAK BRAND LICENSEE. “We expect online as well as offline sales to help us meet these figures.

Even in the last financial year, our new offline sales strategy and partnerships enabled us to expand our customer base. An omnichannel strategy has made it possible for us to be available across 16,000 pin codes, in 25 states, in India. What is next in line for us are new product innovations www.digitalterminal.in

COVER STORY

TIPS FOR CHANNEL PARTNERS TO GROW

coupled with another strength of ours being disruptive pricing.”

SONIT JAIN, CEO, GAJSHIELD INFOTECH said, “GajShield Infotech Pvt Ltd has delivered a steady business growth in 2021 and is looking at an estimated 40% growth targeted for FY 2022 to 2023. During a year filled with challenges due to global outbreak, the company has demonstrated constructive results safeguarding users’ privacy and aiding businesses lessen cybersecurity threats amid augmented digitalization.

Alongside a fast-tracked conversion to the virtual world and a digital mode of working, the requirement for cybersecurity has risen for many organizations. GajShield Infotech has been unceasingly working towards

delivering some of the exceptional products and services in the industry to certify protection of its customers across the globe and has achieved significant achievement in both the B2B and B2C segments. Remarkably, due to the company’s tactical sales development, there has been advancement in the SMB business too. Overall the year 2021 to the first quarter of 2022 has been a noteworthy year for the company as we have been moving forward towards introducing new philosophies of virtual security for a brighter tomorrow. Our industry-driven approaches have helped us create the required opportunities to scale our brand and cover new business areas in the upcoming quarters. The company’s sales results in 2021 was one of the best in the company’s history and going further the brand aims to continue the same momentum.”

www.digitalterminal.in

The channel partners are an important aspect as far as business growth is concerned.

The channel partners serve as one of the key pillars in the success of any brand. Commenting on the tips for channel partners to help them achieve the sales targets, Anil Sethi, Dell Technologies India said, “We are looking for new ways of working, learning, and living with technology as the enabler. In 2022 we will see; Hybrid cloud for the hybrid workforce, Edge opportunities will come into focus; Edge innovations will create urgency for Telcos to accelerate 5G and Intelligent PCs will adapt to hybrid, hyper-connected users. Dell is focused on key six strategic technologies such as Multi-cloud, Edge, 5G, AI/ML, Data Management and Cybersecurity to enable end-to-end, modern IT systems for future. Our focus on sectors like healthcare, online collaboration, education, tele-communication, and digital cities will be more now than ever. These apart, the various consumption models like – FlexOn-Demand, and Project APEX – will help us (and our partners) to meet customers’ expectations and address their demands in the new “as a service” world.”

“One of the most important things is to know the product and to achieve partners’ goals, we at ASUS conduct seminars and offer in-depth training to them. This enables partners to have an upper hand when selling the products because it gives them detailed knowledge of the product and allows them to field questions from customers” commented, Vinay Shetty, ASUS. “The next thing would be to diversify. Selling tried-and-tested products is a sound business strategy but time and again, one must gauge the market perception by selling a different product. ASUS Components’ pre-dominant segments are motherboards and graphics cards but that didn’t stop us to launch products in other segments like gaming peripherals, networking, displays, or promising categories like Mini PCs and servers.”

Bijoy Alaylo, TP-Link stated, “Organize and utilize the new normal. Back to the normal now, businesses will have to get up and going around to grab the orders and scale up their revenue. Newer avenues have come up where business can be driven, only the smart hardworker will be able to utilize these opportunities.”

“The only selling tip that we share with our partners is- “Be a trusted security advisor to your customers”. With so many cyberattacks happening each day, customers are worried, and they need guidance on the best solutions to new age sophisticated cyberat-

tacks. A channel partner has to play a bigger role here. They need to be a consultant for their customers to choose the right kind of cybersecurity solutions. Partners have to genuinely follow this path and sales is just an outcome of all these smart efforts!!!” added Sunil Sharma, Sophos.

“Our channel partners have been our prime strength, and it will not be wrong to say that they are behind the success of Microtek for being the most preferred & No.1 UPS brand in India. We would like our partners to play the enabler role for the customers in order for them to make the right & informed decision” said Subodh Gupta, Microtek.

“Understanding the needs of the customer is very important and accordingly, the appropriate product options can be suggested to the customer by educating them about Microtek as a brand, our product’s features & benefits, and our vast service network.

We also wish to thank our customers who have been our loyalists and trust Microtek products with a complete heart. We wish them a great year ahead.”

RAPOO holds a strong market presence in India through its large channel partner base across India Our plan is to be among the top wireless peripheral Brands by 2025. Hence, we emphasize on empowering our channel partners that play a key role in sustaining and expanding the brand’s presence in the country” commented Mukesh Chaudhary, Rapoo. “RAPOO business plans have special focus on after-sales service. We would like our Channel partners to drive the business closely with the customers understanding their requirements. As customers change their behaviour and look for solutions as per their needs, they also want to provide their inputs and let their solution providers know what they’re looking for. The channel partners have to take special care of the changing customer needs and concerns and provide their customers a confidence of value for money and assure them of prompt after sales services.”

Mukesh Chaudhary, Rapoo further added, “We at RAPOO work closely with our channel partners helping them boost their business in all possible ways by supporting them in sales, branding or by implementing various channel partner schemes from time to time.”

The tech brands often organize training sessions for partners to help them gain knowledge of the products and the best strategies to sell them. Channel partners can make a huge profit for brands if they are guided APRIL 2022 I

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correctly by experts. Rajshekhar Bhatt, ECS shared the key tips for their partnersFocus on SMBs and SIs with limited budget: With our competitive prices, we can look for SMBs or SIs that require a small computer for any business application purpose, such as digital signage, online meetings, office work, kiosks, education or other.

Cross-industry alliance: Introduce partners to participate in the various bidding or connect with potential customers, so that partners can obtain additional benefit. This method not only fortify the relationship, but also help them in the difficult time.

Reward program: Propose incentives to motivate partners to achieve their sales goal and increase sales.

Use the media to promote: Stimulate 2C sales by recommending products to people looking for HTPC or working/studying from home through online advertising and leading local magazines.

Service commitment: Comprehensive after-sales service not only allows customers to reduce maintenance costs, and also Increases their willingness to continue cooperation in the future.

“Tenda India is blessed with highly qualified channel partners and that is one of our biggest strengths in India. During ‘”Horrible Pandemic”’ we stood with each other like a strong family. Our channel partners are super qualified and well-informed on multiple fronts. We as a family always intend to pitch Tenda India’s core strength which is to offer

highly durable products with three (3) years of warranty at honest pricing. Tenda India brings easy-to-use and comfortable go-to networking products. And most important, we have a strong after-sales support system across India” added Alok Verma, Tenda.

While sharing the key tips for channel partners, RK Bansal, Uniline commented, “For selling, customer confidence in your product is must. If we able to explain the benefits of our products w.r.t. our competitors, then selling is easy. Channel partners have to be fully aware about the products, their features, their benefits, etc. w.r.t. competitors. Uniline shall help partners cultivate customization edge to result in successfully securing orders. Uniline’s associated System Integrators & Channel Partners find this customization advantage as their edge, with no competition can match or deliver.”

The new normal has changed retail trends across industries. For instance, a large number of customers now trust in makein-India goods in certain product categories.

It has been a blessing for the consumer durables industry that has come a long way in occupying top commercial spots and becoming a large selling brand. Avneet Singh Marwah, Super Plastronics said, “Kodak itself is not amongst the top 3 online selling TV brands in India. So, to begin with, a key selling tip has been to ensure that our goods are end-to-end made in India. Our factories are fully backward-integrated, which has enabled us to overcome issues related to shortage of raw materials or after-sale service. Our strategy has helped us scale ourselves in the last 18 months. Renewed focus on offline sales has also been a big

hit for Kodak. While we started with online sales, we have been fortunate enough to connect with amazing distributors. This year we will have more partnerships in GTs and LFRs. Our brand recall value has risen too, and that has been a boon for our sales.

Our massive after-sales service outreach and the network we have created pan-India have led to increased sales.”

Sonit Jain, Gajshield Infotech commented, “The first ground rule of a channel relationship, of course, is that both you and the channel partner want to make a profit through the sale of your product. However, it’s important to understand that, while you both want profitability, the ways in which you pursue that goal are in direct conflict.

You, as the supplier, are looking to drive down your cost of sales by leveraging the resources (personnel, floor space, etc.) of the channel partner. Meanwhile, the channel partner is looking to you to minimize the cost of ramp up and reduce their cost of sales. Under the circumstances, the only solution is to create a joint venture relationship that takes into account the resources that both companies can bring to bear in order to make the relationship successful. This means that you need to invest resources in training, marketing, and sales support. Likewise, the channel must commit resources to training and actively promote the solution.”

Key selling tips for large channel partners: • Create simple and particle sales tools • Provide excellent technical support • Create a way to communicate and meet frequently

TECH ANNOUNCEMENT

AMD RECOGNIZED AS MOST TRUSTED SEMICONDUCTOR BRAND IN INDIA TRA Research released its 11th edition of ‘Brand Trust Report, India Study 2022’. AMD has been recognized as the Most Trusted Brand of India in the semiconductor category. This is the second consecutive win for AMD. Mukesh Bajpai, India Marketing Head, AMD said, “We are thrilled to be recognized as India’s Most Trusted Semiconductor Brand. AMD has built a strong market momentum in India and our phenomenal increase

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in market share across client, graphics and server businesses in the past year is a testament of the confidence customers, OEMS, channel partners, and retailers have in us.

Looking ahead, we remain focused on amplifying and bringing AMD deeper into the region with our go-to-market strategies for gaming, consumer, and business markets.”

Chandramouli, CEO, TRA Research said, “Brand Trust is the most important asset that any brand must build with consumers. For a brand like AMD which powers

everyday gadgets we find indispensable, to be ranked as the Most Trusted Semiconductor Brand in India reflects high performance and reliability that consumers distinguish about the brand.”

TRA’s Brand Trust Report 2022 is the result of a comprehensive primary research conducted on TRA’s proprietary 10 brand behaviors which make up the Brand Trust Matrix. The study had 1,617 consumer-influencers across 16 cities as respondents.

It analyzed over 8,000 unique brands, from which the top 1000 brands were listed in the report.

www.digitalterminal.in

LAPTOP SHELF

AVITA LAUNCHES NEW ‘SATUS ULTIMUS’ MAKE-IN-INDIA LAPTOP AVITA is establishing itself as a top-tier brand in the laptop industry and is growing exponentially. Launching the much-awaited AVITA SATUS series reflects its future-forward approach while altering the Indian technological landscape to a whole new level.

AVITA is launching the brand new AVITA SATUS ULTIMUS, a completely Make-inIndia laptop that starts at an attractive price of MRP 29,990. Known for its versatility, multi-functionality, and mobility, the all-new SATUS ULTIMUS is equipped with impressive features that redefine the ethos of voguish laptops.

AVITA’s impressive range of laptops is already winning hearts with its meticulous design and solid hardware. Now, the new-gen SATUS ULTIMUS comes in more robust than ever. It is available in six unique colours — Matt Black, Space Grey, Cloud Silver, Champagne Gold, Shamrock Green, and Sugar Red. The ultra-thin & light laptop is equipped with all-day battery life, FHD anti-glare IPS display, Windows 11 OS, seamless connectivity, powered by an Intel Celeron Processor, captivating stereo speakers, and integrated HD cam with dual-mic, and easily upgradable lightning-fast SSD. It is an impeccable machine for handling multitasking and complicated operations.

“We are delighted to build on the policy of local initiatives and self-reliance ‘Make in India’ by introducing the brand new AVITA ULTIMUS, first in its series SATUS along with other sets of products such as smart LED lights, smartwatches, tablets, and smart TVs in India as well as countries like Nepal, Bangladesh, MEA, Sri Lanka, Myanmar. By introducing the finest-quality laptops in India, we intend to position ourselves as innovators in the laptop segment and contribute positively to the industry. We plan on treading ahead with the exclusive range that we expect will create a raging demand amongst the customwww.digitalterminal.in

“We intend to position ourselves as innovators in the laptop segment and contribute positively to the industry” Ms. Seema Bhatnagar, Regional Business Director — South Asia & MEA, Nexstgo Company Ltd.

ers,” says Ms. Seema Bhatnagar, Regional Business Director —South Asia & MEA, Nexstgo Company Ltd. With AVITA ULTIMUS, the brand not only plans to take the Indian market by storm but also looks forward to generating more local employment to manufacture and export world-class products to multiple regions across the world. “We are all set to present AVITA SATUS ULTIMUS to appeal to the mindset of the consumers and make them a part of our ever-growing family of tech-enthusiasts and young business professionals. At AVITA, the collective enthusiasm is focused on bringing out the extraordinary to be the best

among its customers and grow exponentially,” adds Ms Bhatnagar.

Speaking of the launch, Nikit Rambhia, Joint Managing Director of Panache Digilife Limited, said, “This order will provide an impetus for Panache’s plans in complying with its commitment to the Make in India initiatives promoted by the Government of India and incentivized under the Production Linked Incentive Scheme for IT Hardware.”

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INTERVIEW

“ZERO VULNERABILITY IS A JOINT RESPONSIBILITY” Cybersecurity has been one of the top concerns for organizations as keeping the IT infrastructure secure remains a key priority for businesses. With the rapidly changing digital landscape, the risk of cyber incidents has increased.

Cybercriminals capitalize on the opportunities and pose serious threats that result in big data loss. Sophos, a leading provider of security solutions emphasizing on creating a secure digital environment for organizations. Rajeev Ranjan, Editor, Digital Terminal held an interaction with Sunil Sharma, Managing Director Sales, India and SAARC, Sophos.

Sunil spoke about the increasing cyber threats, their growth plans and solution offerings for organizations. Read below the excerpts:

RAJEEV: THE NUMBER OF RANSOMWARE ATTACKS HAS INCREASED WITH REMOTE WORKING IN TREND, SO WHAT ARE YOUR PLANS TO EMPOWER ORGANIZATIONS WITH YOUR CUTTING-EDGE ENDPOINT SECURITY SOLUTIONS? SUNIL: As evidenced in the Sophos 2022 Threat Report, the speed at which the cyberattack landscape changes, is not going to slow down in 2022. In particular, ransomware attacks on all sizes and natures of businesses are increasing.

Due to the persistent nature of cyberattacks, at Sophos, we recommend and provide organizations with layered security or defense in depth. Sophos Firewall protects an organization’s perimeter, while Sophos Intercept X optimizes the protection for endpoints and servers. By reducing the attack surface and preventing attacks from running, Intercept X removes opportunities for attackers to penetrate an organization.

However, attackers can also break into organizations using open internet facing ports, stolen credentials, and unpatched or unprotected systems. In such cases, if a cybercriminal is able to infiltrate an organization, Sophos XDR can minimize the time to detect and respond to the attack. Attackers today are using legitimate tools to break into networks and manoeuvring around to steal data, evade detection and drop ransomware. To help organizations tackle such tactics, Sophos also offers threat hunting services called Managed Threat Response. The teams of threat hunters add an additional “human” layer to software and hardware cybersecurity solutions. These threat experts are trained to analyse threats and take action against them.

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RAJEEV: HOW DO YOU MANAGE TO OFFER EXCELLENT TECHNICAL SUPPORT TO YOUR EXISTING CUSTOMERS? WHAT ARE YOUR STRATEGIES TO FURTHER IMPROVE SERVICE SUPPORT QUALITY? SUNIL: Sophos has implemented a simple approach in offering comprehensive support for our customers. We understand that this needs to be comprehensive and aligned to the needs of customers’ organizations. We are continuously working at all levels to make our support simple and easy to use with highly trained technical support representatives available to our customers across the globe 24x7.

RAJEEV: HOW DO YOU ENABLE ENTERPRISES TO HAVE A ROBUST & SECURED IT INFRASTRUCTURE WITH ZERO VULNERABILITY? SUNIL: Zero vulnerability is a joint responsibility. Organizations have to make sure that their technology, people and processes are regularly updated and patched.

Even their security solutions should be regularly updated. Out- of-date or misconfigured security software not only fails to protect but can give a false sense of security. Organizations should ensure that they have security software in place that’s fully up-to-date and configured properly. They should take the time to verify that they have automatic updates working on their security software either by logging into it or through the management console.

RAJEEV: HOW DO YOU SEE THE ROLE OF YOUR PARTNERS IN THE IMMENSE SUCCESS OF SOPHOS IN RECENT YEARS? HOW DO YOU TAKE CARE OF PARTNER’S GROWTH & PROFITABILITY?

SUNIL: Sophos is a 100% channel driven company. All our business is conducted through the channel partners, and we serve all our customers in conjunction with them only. Our channel partners are almost like an extension of Sophos in India and SAARC. Over the years, we have built strong relationships with our channel partners, and we are committed to growing this ecosystem further.

As a result of our various partner enablement programs including periodic trainings, our channel partners are highly proficient in Sophos’ next-generation security solutions and services. This has enabled our partners to play the role of a security advisor to our customers and this has contributed hugely to our partners growth and profitability along with the security of our customers.

RAJEEV: WHAT IS YOUR CHANNEL STRATEGY FOR 2022? HOW ARE YOU WORKING TO GROW YOUR PARTNER IN THE REGION? SUNIL: Our channel strategies are well designed and are driven through our global partner program, which emphasizes on parameters like simplicity and transparency, partner profitability and partner enablement. The biggest change from the last two years would be that this year we will have more face to face interactions and events with our partners.

This year, we are also working on enhancing our customer experience. We will have more face to face connections with our customers and prospects, which will be a good change for our customers and partners both.

www.digitalterminal.in

INTERVIEW

“Out-of-date or misconfigured security software not only fails to protect but can give a false sense of security” Sunil Sharma, Managing Director Sales, India and SAARC, Sophos

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MARKET REPORT

KINGSTON TECHNOLOGY LEADS CHANNEL SSD SHIPMENTS IN 2021 Kingston Technology announced it closed out a prosperous 2021 in the number one spot for SSD Unit market share in the channel. SSD demand through Q4 2021 remained high due to continued growth in the client, enterprise and OEM sectors. In October, Kingston also broadened its portfolio by launching two new high performance client M.2 NVMe PCIe Gen 4 SSDs, KC3000 and Kingston FURY Renegade.

Market share data from analyst research company TRENDFOCUS showed Kingston as the number one client SSD vendor in the channel with 22.2% for unit market share and 22.3 million client SSDs shipped for all of 2021 in the channel. In Q4 alone, Kingston’s client SSD market share grew to a substantial 26.8% in the channel which displays a healthy annual unit growth despite ongoing component shortages.

According to TRENDFOCUS, total client SSD units increased 12.4% YoY in 2021.

Notebook PC units increased 12% YoY while

desktop PCs inched up 1% over the same period, reflecting the rapid adoption of solid-state drives by clients largely due to performance, size and reduced power consumption.

Kingston maintains a competitive advantage by working closely with its suppliers, partners, and customers to remain flexible and adapt to ever-changing needs and market conditions.

“2021 saw a nearly 9% increase in total PC shipments1, the highest volume shipped since 2014. The transition of PC demand over to commercial models amplified an already high SSD-attach rate in notebook PCs and continued to fuel growth opportunities,” said Don Jeanette, vice president, TRENDFOCUS.

“The 2021 research findings validate Kingston’s growing presence and position in the SSD market,” said Kingston. “As we celebrate our 35 year anniversary, Kingston has been a consistent and trusted manufacturer of high-performance storage solutions. Over the past decade, we’ve continued to solidify our product portfolio with strong SATA offerings as well as distinct NVMe solutions optimized for notebooks and desktops. It takes an entire team to accomplish this feat and we both thank and share our success with our partners, vendors and customers.”

CISCO CONTINUES TO LEAD INDIAN ROUTER MARKET WITH 62.8% MARKET SHARE India’s networking market which includes Ethernet Switch, Routers, and WLAN segments witnessed a 13.6% year-over-year (YoY) growth in terms of vendor revenues during 4Q21 (Oct-Dec). With organizations looking to re-open campuses, the investments in the non-DC networking infrastructure have grown significantly over the last few quarters. Having said this, vendors were still seen to be battling with chip shortages, increasing freight costs, increased import costs due to currency fluctuations. Infrastructure lead times have currently risen to the levels of 26-28 weeks for many vendors and are expected to stay the same for some more quarters to come with the Russia-Ukraine conflict worsening the scenario.

However, as vendors are looking to clear their shipment backlogs, IDC expects the next few quarters to have steady market growth as demand for networking infrastructure looks very stable.

Switching business in India had a 25.7% YoY growth by vendor revenue during 4Q421.

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the sharp decline in 4Q20 revenues due to COVID-19. Organizations, specifically in the services segment were starting to invest significantly in the non-DC segment ahead of office opening in April 2022. DC switching had a high single-digit growth rate of 9.3% YoY during 4Q21. Key industries that contributed to the switching business include services, telecom, manufacturing, and government.

According to IDC’s Worldwide Quarterly Router Tracker, the India Router market in 4Q21 remained stagnant at USD 75.1 million (by vendor revenue) with a very marginal YoY growth of 0.1%. The slow growth can be mainly attributed to telecom service providers going slow on router investments. Service Provider deployments declined by YoY 11.1% during 4Q21. Telecom vendor investments were mostly centered around refreshes, bandwidth optimization requirements, building edge clouds, investments ahead of 5G rollouts, etc. On the contrary, the enterprise

investment in router hardware grew by a YoY growth rate of 25.1%. Enterprise investments were focused on regular router refreshes and deployments aimed at SD-WAN implementation. Apart from telecom, the key investments areas included manufacturing, finance, and services.

Cisco leads the router market with a 62.8% market share in 4Q21 followed by Nokia and Juniper.

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MARKET REPORT

TP-LINK RETAINS NO. 1 POSITION IN INDIAN WLAN MARKET WITH 24.1% MARKET SHARE According to IDC’s Worldwide Quarterly Wireless LAN Tracker, the Indian WLAN market had a marginal YoY growth of 4.5% by vendor revenue during 4Q21 majorly driven by the enterprise wireless segment. The market stood at USD 64.5 million (by Vendor Revenue).

The WLAN segment witnessed a marginal growth of 4.5% YoY by vendor revenue. While the enterprise WLAN grew strongly with pent-up demand from organizations coming through, the consumer wireless demand softened with offices reopening and the festival season in India coming to an end thereby posing only marginal growth for the overall WLAN segment. The enterprise WLAN segment exhibited a very strong 45.4% YoY growth and consumer WLAN declined by 22.0% YoY. Traction for Wi-Fi 6 in Indian enterprises expanded, with Wi-Fi 6 contributing to 75.7% of access points revenues during 4Q21. The demand for Wi-Fi 6 adoption is fueled by the exceedingly increasing lead times for previous generations of wireless access points caused by semiconductor shortages.

Business in the enterprise wireless segment was exceptional with a YoY growth of 45.4% by vendor revenue. The growth was majorly driven by enterprises investing in wireless infrastructure ahead of office opening post the third wave of COVID-19. Vendors were also focused on clearing the existing backlogs caused by chip shortages to be able to efficiently cater to future demand. Services organizations were seen investing heavily on spinning up newer locations primarily focusing on wireless connectivity. Cloud-managed wireless was witnessed gathering stream owing to simpler deployment and management. Investments from the education vertical bounced back after a long slump caused due to COVID-19. Wi-Fi 6 contributed to 75.7% of the access point revenues due to lesser wait times compared to the previous generations of wireless access points.

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The consumer gateway router business declined sharply by 22.0% YoY by vendor revenue. The decline in the gateway router segment was due to offices opening in multiple parts of the country and the festival season coming to an end in India. With ISP as the channel, Wi-Fi 6 is starting to get traction in the consumer segment as well. However, the gateway router market is still domi-

nated by Wi-Fi 5 shipments.

With a market share of 24.1%, TP-Link was the market leader in the WLAN segment during 4Q21. Within the enterprise-class WLAN segment, Cisco was the market leader with a 19.7% market share followed by HPE with 18.1%.

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CSR SPECIAL

KAIZEN INFOSERVE FULFILLING SOCIETY’S GOALS WITH ITS IMPROVED CSR ACTIVITIES Bangalore-based Kaizen Infoserve, a well-known technical support brand, has positioned itself as the pioneer across technology & performance in RMA & Customer handling, Global Methodology with Indian customisation being their USP. Kaizen Infoserve operates on PAN India level and caters to service support affair for leading brands and helps their loyal customers with the industry’s best service support.

Kaizen Infoserve has been instrumental in providing services to the various brands across the country with widest service network which are strategically located & logistically connected. Kaizen, with a mission of empowering the brands as well as their loyal customers, provides worldclass tech support across all locations in the country. The brand has brought many strategical reforms in recent years to further uplift the service support experience for loyal customers across the region.

The significance of best-in-class service support has increased over the years and tech brands strive to offer their customers the best tech support. Thus, they on-board best companies in the industry that have expertise in the field of technical service. Kaizen Infoserve is one such company that has over a decade of rich experience in the tech support domain.

Kaizen has provided technology support solutions for Indian customers across brands in IT Hardware with the combination of reliability, technology, logistics & Accuracy with optimal speed. Kaizen has many leading brands on-board as partners for providing customer support across all-region.

Advancing technologies & methodology allows the brand to help its customers in getting the best possible support in minimum lead time. Efficient product life cycle management (PLM), our PLM strategy defines resources utilisation with organised objectives, with defined policies for the management and use of resources available. Kaizen Infoserve is positioned quite well in the Indian market and constantly assesses the market landscape to unfold in the competitive environment.

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offer good quality tech support.

As Kaizen continue to grow leaps and bounds, customer satisfaction remain a key priority for the brand.

Kaizen is successfully operating from the last 15 years and has built great repo and a robust infrastructure across the country.

Its wide network of offices spanning from metro cities to smaller cities helping the consumers in a very effective manner. Briefing about company’s strength and infrastructure, MURALI KRISHNAN, DIRECTOR, KAIZEN INFOSERVE said, “We have Bangalore as corporate office, Central warehouse and we also have regional hubs/ branches in 10 other states. We are managing the activities efficiently in the respective regions.

Also, we have more than 40 active Kaizen Authorised partners (KAP) in smaller cities that add additional value to our strength. Our homegrown ERP has the feature to add brands/SLA based on locations enabling to manage the Turnaround Time (TAT) as per each brand’s requirements.”

According to Murali Krishnan, “To full fill CSR obligations and commitment to the society, Kaizen which has been actively supporting the community during entire Period of the Pandemic. At regular intervals, Kaizen has joined hands with organisation supporting the families affected, carried out food distribution and grocery distributions. Now along with ROTORY 3190 in the Reflections bring the Rotary’s “Voice” together of 1000+ Rotarians, from 160+ Rotary clubs across Bangalore, Bangalore Rural, Mandya, Tumkur, Ramnagaram, Chikkaballapur & Kolar from Karnataka and Tirupati, Chittoor from Andra Pradesh. Rotary’s unique tone and style and how people experience Rotary are going to key points of discussion. This mission brings in value and starts a new chapter on providing support to needy

across the Nation by Rotary, Kaizen is glad in acting as a support partner in this noble cause.

Chief Guest CB Ramkumar Founder of Our Native Village, is an author, speaker, trainer, consultant, and entrepreneur.

Ram is passionate about sustainability and has over the years acquired application knowledge in sustainable living concepts. He developed a model for sustainable living when he built the first 100% eco-resort. Over the last decade, he has extended his expertise to sustainable living – sustainable food, sustainable health, sustainable marketing & branding, etc.

Kaizen Infoserve has been successfully making its contribution towards society’s goals and understands its duty to give back to society. The brand endeavours to create a difference with its unique ideology which can be seen its CSR activities.

Kaizen has been fulfilling its responsibilities and will accelerate such activities in the years to come.

www.digitalterminal.in

CLOUD FOCUS

TAKING YOUR BUSINESS TO THE CLOUDS: WHY SHOULD THE CLOUD BECOME PART OF YOUR IT INFRASTRUCTURE?

By ESET Remote workforces are the future. The rise of Covid-19 has brought not only social and economic changes, but also a huge shift toward remote offices and flexible workspaces. Companies that until now had no experience with digital solutions can clearly see the need for digitising their business processes. Managing this new working reality can be a challenge, as a new IT infrastructure calls for investments – but if you can find clever solutions that also serve in the long run, every dollar will be worth it.

One such solution is the cloud – if you want to create an online office, you should provide as many services and as much storage as possible in your online environment. The cloud will help you keep your data accessible from practically anywhere. If you need more space, you just extend your cloud storage. And other benefits? Here are a few.

The cloud helps you build a secure and easily manageable network of remote workers.

Updates, security product configurations and deployment of data protection solutions - all of that can be managed on all company devices at once and remotely, using a cloud-based management dashboard. It will allow you to send one single link to your employees requiring just a click for software installation to begin. By not having to manage every device separately, you’ll save plenty of time, which can be invested into finding digital solutions for other business areas and processes or revising your business continuity plan.

Cloud solutions boost business value and drive productivity.

According to a 2019 study conducted by the IDC, almost 71% of business decision makers agree that “adopting a future workspace model that includes a flexible, intelligent, collaborative virtual as well as physical work environment will be important to improving employee productivity and driving business value in the future.”

In India, a recent survey conducted by a research company showed 57% of workers preferred full-time remote working over hybrid arrangement or working in the office.

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What does that mean in practice? It will be necessary to deploy solutions that will allow employees to access as many business and data platforms as possible, as well as to use new collaborative tools that stimulate productivity.

When it comes to accessibility and productivity, cloud solutions can save you and your employees a lot of time and work: Information can be easily stored in one place, and documents can be accessed from almost any smart device. What is more, some cloud services even let you edit documents online, without having to download them in the first place.

Another option is creating a hybrid environment, which makes use of both cloud and offline solutions. You can, for example, back up your data on a hard drive as well as on the cloud. Having important data stored in two different places raises the probability that you will not lose files in the event of a cyberattack, which might hit you hard if you fail to secure your endpoints properly.

Thanks to the cloud, you’ll be prepared for sudden changes.

Regulations changed quickly with the arrival of COVID-19. The more digitized companies were, the better prepared they were to manage workplace disruptions. If they were already using a cloud solution, then employees could comfortably access files from home, and they avoided the rush to obtain needed hard drives and other physical assets on short notice.

Benefits, in a nutshell, of the cloud:

• Greater agility and responsiveness: You can access applications and data in the cloud from anywhere, at any time, on any device.

• Faster time-to-market: You can develop and deliver new products and services more quickly in the cloud.

• On-demand scalability: Additional software licensing and/or infrastructure can be provisioned and deprovisioned as needed, which supports the needs of rapidly growing and cyclical businesses that may not be able to accurately predict market changes and business growth.

• Reduced capital investments: You can deploy your entire IT infrastructure in the cloud and forgo costly capital investments.

The cloud offers predictable “pay as you go” subscription-based services that allow you to budget your IT needs as an ongoing operating expense and only pay for what you use.

To help businesses to deploy, configure, and centrally manage security products quickly and easily from anywhere, ESET had introduced the ESET PROTECT Cloud.

It provides a cloud-based console for managing ESET security solutions deployed in a network, with real-time visibility of both on-premises and off-premises endpoints.

The console enables IT administrators to deploy ESET security solutions, execute tasks, enforce security policies, monitor system status, and quickly respond to problems or detections on managed endpoints across all platforms, including desktops, servers, virtual machines and even mobile devices. Visit www.eset.com to learn more.

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MARKET STUDY

IT SECURITY LEADERS LEAN ON EXTERNAL SUPPORT FOR MOST ASPECTS OF THREAT INTELLIGENCE: STUDY According to a commissioned survey conducted by Forrester Consulting on behalf of Kaspersky, IT security leaders seeking to boost internal threat intelligence (TI) programs would prefer to delegate five out of eight major TI aspects to external vendors rather than develop them in-house. For most respondents, quicker threat detection, remediation and response are the main advantages of using external solutions.

Threat intelligence has become a musthave for incidents’ prevention and an important area for organizations to invest in. At the same time, this new specialty remains challenging for IT security teams because it requires constant tracking, analyzing and interpreting of large amounts of fragmented data in addition to regular reevaluation and adjusting of appropriate skills, sources and tools.

The new study, evaluating threat intelligence practices among firms with mature cyber security functions, revealed that although 83% of decision-makers recognize the crucial role of threat intelligence in building a resilient cybersecurity program and plan to invest in the area, TI remains a challenging specialty for all firms.

Close to two-thirds of IT security leaders (64%) said their firm struggles to align their threat intelligence program with their risk management program, and 62% face difficulties implementing measurement procedures to track threat intelligence effectiveness. Other major concerns include improving knowledge of the threat landscape, prioritizing multiple stakeholder requirements for information, and identifying gaps in data.

To tackle these challenges and improve their threat intelligence program, IT security decision-makers plan to implement a range of measures internally and leverage vendors’ offerings. Respondents believe it is more efficient to lean on external vendors for the majority of TI needs. Six in ten (61%) would put support in place for processing raw intelligence information, 60% for collecting human intelligence and 59% for integrating data feeds with other security tools. However, firms still prioritize developing in-house capabilities 24

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for choosing and aggregating data sources.

The top two benefits of using vendors’ support are quicker threat detection, remediation and response (56%) and improved efficiency with automated reporting processes (52%).

About half of respondents also said external solutions can reduce the number of breaches and lower associated costs.

“Threat intelligence program strengthens a company’s defense, contributing to visibility over the threat landscape by providing relevant and applicable insights.

Facilitating threat intelligence processing and analysis it enables companies to make timely and fully-informed decisions. However, evaluating TI services and choosing among the innumerable available market options is another challenge that confronts IT security teams”, comments Artem Karasev, Product Marketing Lead, Corporate Product Marketing at Kaspersky. “Our experience in threat research suggests that while there are virtually no criteria perfectly applicable for all organizations, the guiding principle for choosing external threat intelligence sources should be quality over quantity”.

Kaspersky suggests paying special attention to the following points when evaluating external threat intelligence solutions: • Information sources the vendor uses: vendors that aggregate information from around the world can provide more visibility over actual threats and efficiently correlate fragmented activities.

• Capability to provide context: contextual data helps reveal the ‘bigger picture’, further validating and supporting the wide-ranging uses of the data. Relationship context, such as domains associated with the detected IP addresses or URLs for where the file was downloaded from etc., boosts incident investigation and

supports better incident ‘scoping’ by uncovering newly acquired related Indicators of Compromise in the network.

• Compatibility with existing solutions: an examination of vendor’s delivery methods and integrations systems ensures smooth integration of threat intelligence into existing security operations.

• Vendor’s experience: proven track record of threats investigation ensures efficacy of proposed solutions.

Saying that the findings of the study were not surprising at all, Mr. Dipesh Kaura, General Manager, Kaspersky South Asia, adds, “Given the nature of the job, TI is a highly dynamic, highly specialized field in which greater your access to information about what is happening around the world, stronger your security systems can be.

For this, it is best to rely on the experts.

At Kaspersky, we have a global research team dedicated to spotting and analysing cybersecurity trends in real-time. We have a platform to share their findings with our enterprise clients and the ability to customize our offerings in response to these threats.”

www.digitalterminal.in

CHANNEL CONNECT

UNILINE ANNOUNCES “CHANNEL FIRST” INITIATIVE 2022 TO ENHANCE PARTNER STRENGTH TO 800+ “Uniline Energy” one of the country’s largest UPS manufacturer and a premier power solution enterprise having over 250+ service locations & country wide presence, is said to unleash its “Channel First” initiative, a huge partners expansion and upgradation program for the FY 2022-23. The company has set a target to garner over 800+ channel partners across - Power & Panel Manufacturers, IT & Communications Systems Integrators, Govt - GeM , Civil, Electrical, Medical, Healthcare, Security and Defense sectors.

Uniline Energy has lined up its latest Innovative UPS & Power Solution range around the “Made in India - Made for India - Engineered to Global Standards” initiative that aims to deliver world class products for all applications. Uniline has delivered various prestigious projects worth 300 crores through previous fiscals ranging from - ERNET, E-Court, CCTNS & Mission critical installations for Defense & Aero-Space sectors.

With a target of 200 Crores in the coming fiscal, Uniline Energy is poised to aggressively enroll dedicated partners and impart trainings on its latest innovations, present &

upcoming product range, application areas and sale abilities. The company plans to go an extra mile in training, up skilling partners for competitive bidding & sales so that they are able to provide the same solutions & confidence to the clients as the company has in the last three decades.

IRIS GLOBAL SUPPLIES LENOVO TABS TO ITS MULTI-PARTNERS FOR “UTTRAKHAND STUDENTS FREE TABLET SCHEME” Iris Global Services facilitated multiple partners with supplies of Educational Tablets for the newly launched “Free Mobile Tablet Scheme” for Uttrakhand students announced by the Honorable CM Shri Pushkar Singh Dhami. Keeping note of the fact that while the online schooling was being carried across the state during the prevalent Covid-19 times, these school students had to face lots of difficulties in taking their classes.

being offered to them, by the state While all efforts are being made by the government for delivering qualitative education, Uttrakhand has announced granting of Rs 12,000 per device for each student. Closer to 3 Lac students of Class 10, 12, college degree and state schools students will stand to benefit under the scheme. Iris Global, has been instrumental in supplying “Lenovo” branded Tablets thru its multiple partner alliance for this federal educational campaign.

To help them in doing so free tablets are

“We continue to significantly empower

Digitalization of India.

This sector has been one of Iris’s strong forte. We are happy to be a part of this prestigious campaign by the Government of Uttrakhand.

Through our partners we expect to execute the project and make the deliveries on time“ said Mr. Mr Sanjiv Krishen CMD, Iris Global Services.

RP TECH INDIA CONFERRED ITS 22 ELITE PARTNERS WITH PLATINUM STATUS IN DELHI RP tech India kick-started its prestigious Partner Certification Program (PCP) in Delhi.

The company conferred Platinum status to its 22 elite partners for their long-term association with RP tech. Chirag Agarwal branch head of Delhi conferred the certificate and letter of appreciation to partners.

RP tech India is the first organization to launch a certification program for partners.

Partners Certification Program (PCP) is the most vibrant and ambitious channel initiative of RP tech India. Since its launch, PCP has created a lot of buzz in the market. PCP offers hosts of benefits to qualified partners including access to attractive schemes. RP tech aims to confer 3000 Platinum and www.digitalterminal.in

1500 Diamond certificates to its valued partners across India.

this program. We conducted channel mapping and market study to select the criteria for the certification. We are confident that the program will be a major milestone in our channel empowerment efforts”, he added.

Rajesh Goenka, Director – Sales & Marketing, RP tech India, said, “We always cherish the long-term relationship with partners. They have played a significant role in our consistent growth. PCP is the opportunity to formally acknowledge their trust in us and formally welcome them to the elite Platinum Partner Club.”

“Our team took a lot of effort in designing

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NEWS IN BRIEF

KONICA MINOLTA INDIA APPOINTS KATSUHISA ASARI AS NEW MANAGING DIRECTOR Konica Minolta announced the appointment of Katsuhisa (Kurt) Asari as the new Managing Director taking over the baton from Tai Nizawa. Tai Nizawa will transition to Konica Minolta Asia as the Managing Director to oversee the expansion of the brand’s portfolio across 14 markets from Singapore. Kurt Asari has been associated with Konica Minolta India since 2018 as General Manager of Business Planning. In his new role, Kurt Asari will drive Konica Minolta’s business and technology strategy to further the company’s digital transformation (DX) initiatives, strategic

partnerships, and business growth to ensure shareholder value.

A Konica Minolta veteran, Kurt Asari started his career with this company in 1998. In his 25 years of experience, he has worn multiple hats in the field of sales, marketing, strategic planning and business development in North/Central Americas and Middle East. This journey also includes his 13-year interna-

tional stint before he joined India in 2018.

TALLY SOLUTIONS ANNOUNCES ‘MSME HONORS’ 2022 TO CELEBRATE THE DIVERSITY OF SMALL BUSINESSES Tally Solutions has announced to organize the second edition of MSME Honors to celebrate the diversity of small businesses. Tally conducts these honors once a year on the occasion of International MSME Day on 27th June. This prestigious event will honor the MSMEs from across the country. Digital Terminal, a leading tech media house in India appreciates this initiative from Tally as it will encourage MSMEs to do better. It will create a positive MSME ecosystem in the country.

Tally is raising the bar this year and plans to felicitate the MSMEs globally including India, UAE, the Kingdom of Saudi Arabia, Bangladesh, Nepal, Kenya, and Indonesia. However, the businesses from each country will compete for recognition only amongst themselves, so that all countries get individual representation. Tally Solutions will reach every town and city in the country and bring out the best and most unique entrepreneurial stories.

TRUKE ON BOARDS POPULAR CELEBRITY MRUNAL THAKUR AS ITS BRAND AMBASSADOR Truke has decided to rope in Mrunal Thakur, a leading celebrity and actress acclaimed for her work across Hindi and Marathi cinema, as its official brand ambassador featuring on all TWS products.

With this partnership, Truke aims to utilize Mrunal Thakur’s growing fan following to reach wider audiences.

Mr. Pankaj Upadhyay, CEO, Truke India, said, ‘Since our inception, we have managed to come a tremendous way by becoming one of the most preferred and fastest growing audio brands in

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our category. To reach out to the larger audience and add a fresh face to our brand, we made a conscious decision to rope in Mrunal as our brand ambassador.

Honestly, we couldn’t think of a better celebrity, who has a similar journey as ours, have a huge following of the young generation, and perfectly fits our brand’s ethos. Her journey from TV to Bollywood while being honest and fearless about her performance and views has inspired many people. We are equally confident, ecstatic, and excited about this association and look forward to a successful partnership.”

www.digitalterminal.in

NEWS IN BRIEF

ESET’S DETECTION AND RESPONSE CAPABILITIES TESTED IN MITRE ENGENUITY ATT&CK EVALUATIONS ESET announced the participation of ESET Inspect (formerly ESET Enterprise Inspector) in the fourth round of the MITRE Engenuity ATT&CK® Evaluations for Enterprise. This round of the ATT&CK Evaluations emulated the Wizard Spider and Sandworm threat groups, collecting results from 30 participating vendors and highlighting ESET’s pioneering research into Sandworm, especially the discovery of the Exaramel backdoor.

The ATT&CK Evaluations prioritize threat groups that can have a significant impact on businesses and governments worldwide. Wizard Spider is a financially motivated criminal group that has been conducting ransomware campaigns since August 2018 against a variety of organizations, ranging from major corporations to hospitals. Sandworm is a cyberespionage threat group that is known for carrying out destructive attacks, such as the 2015 and 2016 disruptions of Ukraine’s

electrical power grid and the 2017 NotPetya outbreak.

INDIA RECORDED 30 MILLION 5G SMARTPHONES SHIPMENT IN 2021: REPORT Nokia annual Mobile Broadband Index (MBiT) report 2022 reveals that with the Compounded Annual Growth Rate (CAGR) of 53% over the last five years, India has one of the highest data usage in the world. The growing number of data users and consumption per user is helping the country advance towards realizing the vision of Digital India. The data traffic increased by 31% in 2021, with average mobile data consumption touching 17GB per user per month. India’s growing 4G networks carried almost all mobile broadband traffic in 2021. The report

further revealed that more than 40 million subscribers were added or upgraded to 4G services in 2021. This number will further grow as adaptation to digitization continues to grow. Metros have shown a significant increase in traffic as compared to the previous years.

The growing ecosystem of 4G-capable devices is driving the growth in 4G subscribers and data consumption. India recorded the highest-ever shipment of more than 160 million smartphones, including 30 million 5G devices in 2021,

with active 4G capable devices crossing 80% and the number of active 5G capable devices, crossing 10 million.

FORTINET ROPES IN VISHAK RAMAN AS VP FOR SALES IN INDIA, SAARC AND SOUTHEAST ASIA Fortinet has announced the appointment of Vishak Raman as its Vice President for Sales in India, SAARC and Southeast Asia.

On being appointed as Vice President, Vishak Raman, Vice President of Sales, India, SAARC and SEA at Fortinet said, “I look forward to working with the sales team, channel partners and distributors to secure networks from the expanding attack surface, increasingly sophisticated cyber threats and address network security complexity challenges which most organizations face. The Fortinet Security Fabric forms a solid foundation for any enterprise’s digital adoption journey and I am excited to drive our customers’ success in the digital economy. Fortinet’s cybersecuwww.digitalterminal.in

rity mesh architecture’s primary objective is to place security everywhere it’s needed, anywhere in the network, even as users, devices, and applications multiply and become more mobile. Given our leadership in security innovation we have a robust pipeline and strong business momentum and are well positioned to continue the solid growth for several more years in this market.”

Vishak Raman brings with him over two decades of experience in the cybersecurity space with proven expertise in product management, sales, marketing

and business development. Earlier as the Senior Regional Director, India & SAARC at Fortinet, he was instrumental in establishing and growing Fortinet’s technology leadership and success story in India.

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NEWS IN BRIEF

ELISTA ROPES IN CRICKETER ISHAN KISHAN AS ITS BRAND AMBASSADOR Elista has roped in the young Indian cricket star Ishan Kishan for a period of two years for its range of products under consumer durables, home appliances and IT accessories. The announcement came into effect recently during the ongoing T20 cricket league. Elista, launched its India operations in 2020 with its tagline ‘Making in India for the world’ and continuing the brand building drive, Ishan Kishan, who is extremely popular across the country, has also been roped in to expand business in Hindi Speaking Belts

as the company expects great business from these states.

Pawan Kumar, CEO, Elista (TeknoDome India), said, “As we take the next leap, Ishan Kishan was the obvious choice for us. Young, vibrant, power-packed and dependable, we feel he gels just aptly with the essence of brand Elista. With this association, we are confident of taking our brand to the next level and connect very well with Bharat”.

GIGABYTE WINS 2022 RED DOT DESIGN AWARD FOR ITS INNOVATIVE LAPTOPS All the elite designers across the world intend to compete for the Red Dot Award, which is the highest honor of industry design recognized internationally and is also known as the “Oscar Award for the industrial design industry”. It attracts more than 10,000 masterpieces from a lot of countries every year. Recently, the winners of 2022 have been announced, and several GIGABYTE products have outstood among all the participating works.

GIGABYTE laptops have won the Red Dot Award three years in a row.

With exceptional R&D design strength and sharp insight into marketing, GIGABYTE’s GAMING and CREATOR series products have been outstanding in the recent years. Combined with the marketing strategy emphasizing depth, width, and strength, our two major new product lines from AERO and AORUS—AERO 17 Creator Laptop and AORUS 15 Professional Gaming Laptop— have been honored with the Red Dot

Award, one of the world’s top three design awards, due to the spectacular product R&D technology and industrial design that fit the modern trend.

HP TO ACQUIRE POLY FOR $3.3 BILLION HP Inc. announced a definitive agreement to acquire Poly in an all-cash transaction for $40 per share, implying a total enterprise value of $3.3 billion, inclusive of Poly’s net debt. The acquisition accelerates HP’s strategy to create a more growth-oriented portfolio, further strengthens its industry opportunity in hybrid work solutions, and positions the company for long-term sustainable growth and value creation.

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The rise of hybrid work is creating sustained demand for technology that enables seamless collaboration across home and office environments. Approximately 75% of office workers are investing to improve their home setups to support new ways of working1. Traditional office spaces are also being reconfigured to support hybrid work and collaboration, with a focus on meeting room solutions.

Currently, there are more than 90 million rooms, of which less than 10% have video

capability. As a result, the office meeting room solutions segment is expected to triple by 2024.

www.digitalterminal.in

NEWS OF THE MONTH

RX INFOTECH APPOINTS CHANDAN KUMAR AS VICE PRESIDENT OF SALES Rx Infotech has announced the appointment of Chandan Kumar as Vice President of Sales. Chandan will lead the company’s growth in India and be responsible for driving optimal business opportunities. Chandan is a seasoned leader with a successful track record in managing sales operations.

Speaking to Digital Terminal on the new appointment, Atul Gupta, CEO & President, RX Infotech Pvt. Ltd. said, “We are extremely pleased to have Chandan Kumar as VP-Sales. Chandan’s proven track record of driving business growth will be immensely beneficial as we embark on the next growth phase.

Chandan has over two decades of experience in sales and marketing in the IT Peripherals, Consumer Electronics and Consumables departments. He joins from Zebion Infotech Pvt Ltd where he was working as a General Manager (Sales). In his career spanning 21 years, he has worked with sev-

eral other leading companies such as Zebronics and Intex Technologies.

On his appointment as Vice President – Sales, Chandan Kumar said, “I am extremely excited to be a part of the RX Infotech family and lead the sales team. I am passionate about creating and delivering exceptional results and executing the organization’s growth plans. I look forward to working with the dynamic team of Rx Infotech and achieve better results.

experience that can prove to be vital to Rx Infotech. Over the years, Rx Infotech has witnessed a strong growth trajectory and with this new leadership appointment, the company plans to enhance its growth.

He has been instrumental in driving the company’s growth in their previous organizations so he brings in valuable industry

Chandan Kumar holds a graduate degree in Science from Ranchi University and MBA from L.N. Mishra College Patna.

SOPHOS OFFICIALLY OPENS ITS NEW DATA CENTER IN INDIA Sophos announced that its new data center in Mumbai is now open. The Sophos data center provides local capacity to address the growing demand for Sophos Central, the cloud management platform that supports Sophos’ portfolio of advanced, next-generation cybersecurity products. The data center also provides private and public organisations of any size with the ability to store, manage and access data in-country, allowing them to meet local data sovereignty regulations.

The initial products and services in the portfolio with access to the new data center include Sophos Extended Detection and Response (XDR), Sophos Intercept X, Intercept X for Server, Sophos Encryption, and Sophos Managed Threat Response services.

The Sophos India data center is hosted

by Amazon Web Services in Mumbai and is Sophos’ third data center in the Asia Pacific and Japan region. The other two locations are in Australia and Japan. www.digitalterminal.in

“With massive digital transformation due to accelerated cloud adoption, many Indian organizations want to store their data in the country to meet data sovereignty requirements,” said Sunil Sharma, managing director of sales for India and SAARC, Sophos. “The local data center

enables Sophos to address the business issues that impact cybersecurity buying decisions of these organizations. This will make it as easy as possible for customers and partners to access the best threat protection and detection and data storage options available from Sophos.”

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PRODUCT FOCUS

SEAGATE INTRODUCES NEW SKYHAWK AI 20 TB HDD Seagate Technology Holdings plc launched the new SkyHawk™ AI 20 TB hard disk drive (HDD). The mass-capacity HDD adds to the company’s leading line of video imaging and analytics (VIA) devices.

Purposely designed for network video recorders (NVRs) enabled with AI for edge security applications, Seagate’s SkyHawk AI 20 TB HDD intelligently adapts to the scale of the users’ AI environment, supporting up to 64 HD video streams and 32 AI streams. With this capability to support scalable AI workloads, SkyHawk AI meets the growing needs of advanced VIA systems to analyse and record video footage while simultaneously supporting GPU analytics.

supporting over three times the workload of standard VIA drives.

er to recover data from unexpected loss due to power outages, user error and more.

Built with ImagePerfect™ AI firmware, the drive delivers zero dropped frames while supporting heavier workloads. An enterprise-class drive, the new SkyHawk AI 20 TB features high reliability with two million hours mean time between failures (MTBF) and a 550 TB/year workload rate,

The drive comes equipped with SkyHawk Health Management to actively protect users’ VIA storage by monitoring environmental and usage conditions and recommending preventative actions if necessary.

With three years of Rescue Data Recovery Services, SkyHawk AI gives users the pow-

Qualified and tested by Seagate’s VIA partners earlier this year, SkyHawk AI 20 TB is mass shipping this month and available in India at a maximum retail price of INR 54,999, available through Seagate’s distributor, Prama India.

HP LAUNCHES NEW LASERJET TANK PRINTER LINE-UP FOR SMBS HP India announced its industry First LaserJet Tank Printer portfolio to allow high-quality, low-cost printing for improved business efficiency. In view of the significant growth of small and medium-sized businesses in recent years, HP’s latest innovations and intuitive features in the new LaserJet portfolio will better support the next generation of entrepreneurs and business owners by streamlining their print management.

The compact LaserJet Tank printers are easy to manage and operate. They have the capacity to print up to 5,000 pages straight out of the box and offer 5X more toner page yield compared to standard cartridges. Ideal for high-volume printing needs, the new LaserJet Tank comes with a 40-sheet auto document feed support and a 50,000-page long-life imaging drum to ensure consistent, exceptional printing, even with daily use.

Sunish Raghavan, Senior Director, Printing Systems, HP India said “At HP, we are

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committed to assisting the small and medium-sized companies in unlocking innovation and overcoming challenges, especially those accentuated by the Covid-19 pandemic.

We have always been at the forefront of innovations that benefit SMBs and SOHOs with business continuity. Our new LaserJet tank technology has been designed for a seamless user experience, offering innovative capabilities such as advanced scanning features via the HP Smart App, a 15-second toner refill, and an ultra-highyield Original HP Toner Kit – all of which contribute to an efficient print experience.”

PRICING AND AVAILABILITY:

• HP LaserJet Tank 1020 is available now at INR. 15,963

• HP LaserJet Tank 1005w is available now at INR 23,695

• HP LaserJet Tank 2606 printers now at INR 29,558

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SPOTLIGHT

VIEWSONIC OFFERING INNOVATIVE MONITORS FOR HOME-OFFICE NEEDS ViewSonic VA2210-mh & VA2205-mh home & office monitors offer a seamless viewing experience and will be available in all IT retail outlets across India.

VIEWSONIC VA22100-MH &VIEWSONIC VA2205-MH HOME & OFFICE MONITOR: ViewSonic VA2210-mh &ViewSonic VA2205-mh are full HD monitors, designed for home and modern office space featuring a narrow bezel design that lets you enjoy a wide range of viewing angles.

Additionally, the monitors have a builtin dual speaker that makes it a proper multimedia package equipped with full HD resolution and detailed & clear images. In addition, these displays come with extensive connectivity options including HDMI and VGA inputs, allowing increased setup flexibility when connecting to other devices. The 22” monitors come with Eye Care Technology to help eliminate eye strain caused by extended viewing periods. Moreover, ViewSonic’s exclusive ViewMode function offers a selection of intuitive presets to deliver optimized screen performance for various applications. With an LED backlight and energy-saving Eco-mode, these make a perfect choice of monitors for both, working from home and office in today’s time.

standing of the market. With hybrid/ work from home not going away anytime soon, the launch of VA2201-mh & VA2205-mh home and office monitors will help us in catering to all the professionals with top-class monitor needs. The monitors are equipped with features and design properties that will enhance productivity and provide a smooth workspace environment at home as well as an office.”

ViewSonic VA2201-mh monitor will be available for MRP- Rs. 17,500 & MOP– Rs 12,950 ViewSonic VA2205-mh monitor will be available for MRP- Rs. 16300 & MOP will be – Rs 12,250.

Based on user requirements, the VA2205-mh monitor offers a high contrast panel with detailed & clear images for a wholesome viewing experience. On the other hand, the VA2210-mh comes with a Superclear IPS technology offering more colour accuracy and wider viewing angles.

Commenting on the new launch MR SANJOY BHATTACHARYA, DIRECTOR SALES AND MARKETING –IT BUSINESS, VIEWSONIC INDIA said, “At ViewSonic, our focus is towards innovating and designing products based on the need gap and under32

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www.digitalterminal.in

EXCLUSIVE CHAT

“WE ALWAYS BELIEVE THAT PARTNER ECO-SYSTEM IS SUPER CRITICAL” The Indian IT distribution sector is thriving well and has immense growth opportunities for the distribution houses who are into this business since long time. Ingram Micro has performed really well in recent years and has built a strong distribution infrastructure. Today, Ingram Micro is one of the leading distribution houses serving the industry through its continuous efforts and expertise. The company has strengthen it’s footprint across all regions in India which help them to deliver products much more faster. Its huge success in India can be attributed to its strong channel network which contributes a lot for its growth. Rajeev Ranjan, Editor, Digital Terminal recently spoke to Naved Chaudhary, Head of Marketing and Public Relations, Ingram Micro India. He is a very dynamic leader with rich industry experience. He talked about his strengths, the company’s growth roadmap and more. Read the excerpt below:

RAJEEV: HOW DID YOUR TWO DECADES OF RICH INDUSTRY EXPERIENCE HELPED YOU IN NAVIGATING THROUGH THE CHALLENGES, ESPECIALLY DURING EXISTING PANDEMIC? NAVED: The COVID-19 crisis seemingly provides a sudden glimpse into a future world, one in which digital has become crucial to all interactions, driving both businesses and individuals to accelerate their adoption curves virtually immediately. The marketing approach and campaigns need a highly skewed digital approach, which we did successfully.

Also, we were supposed to be doing things differently in order to be relevant and making the desired moves.

Our experience across varied industries and the evolving workforce prepared us for the ‘adapt to change’ approach and utilization of the right strategy. One need to have the right decision making and approach, which helped overcome the complex situation.

RAJEEV: HOW ARE YOU PLANNING TO TAKE THE BUSINESS UP IN THE NEW FY 2022-23?

NAVED: Understanding the consumer buying patterns and preparing marketing plans accordingly helps our go-tomarket strategy. Helping partners and running integrated digital campaigns is at the forefront of our marketing strategy. Adapting to newer approach and tools make the journey easier and we are at it. One strategy doesn’t fit all is well understood by us and hence we have regional approach too.

RAJEEV: INDIA HAS A VERY DIVERSE www.digitalterminal.in

MARKET HENCE WHAT WILL BE YOUR MARKETING APPROACH TO ACHIEVE YOUR SET TARGETS? NAVED: India is one of the world’s fastest-growing economies with a high density of opportunities and untouched markets. Today, marketing is driven by data-backed research and customer information that can be captured at every stage in the buying process. We adopt business intelligence solutions to help users conclude insights and put predictive analytics to discover patterns forecast future patterns and take plausible action.

A Digital-First Strategy helps to transform businesses in many ways and drive them forward into the all-digital future that is clearly on the economic horizon. In order to be agile and responsive to this new consumer, a digital transformation strategy is required for marketing growth. It entails incorporating technology into every area of the marketing model, including what it delivers, how it interacts with customers, and how it operates on a PAN India basis through customization of campaigns at the regional level. Different media vehicles do behave differently and hence adopting digital-first approach helps us to achieve our set targets.

RAJEEV: HOW DO YOU ENSURE FOR BETTER COMMUNICATION & VISIBILITY ACROSS INDIA?

larger PAN India plans.

RAJEEV: HOW DO YOU SEE THE ROLE OF PARTNERS IN GETTING TREMENDOUS SUCCESS IN INDIAN MARKET? HOW DO YOU TAKE CARE OF THEIR GROWTH & PROFITABILITY? NAVED: We devise marketing campaigns for our partners which are integrated in nature, apart from that we are focussed to providing Training, Conducting monthly Webinars, Support lead generation activities etc. We always believe that partner eco-system is super critical to us and we need to grow together. Our marketing strategies stem from this stand point.

NAVED: It’s a part of our marketing strategy to be a leader in industry speak forums, and participate in major industry events. Visibility is a key too as per APRIL 2022 I

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NEW ARRIVALS

LOGITECH SIGNATURE M650 MOUSE

Logitech introduced the new Signature M650 wireless and Signature M650 for Business mouse, a comfortable and personalized mouse with two different sizes and a left-handed option, offering a better experience for more people. With two sizes and a left-handed option, a contoured shape, a soft thumb area and rubber side grip, the Signature M650 inclusive design allows you to work comfortably for extended hours and gives you the ability to customize the side buttons to favorite shortcuts with Logitech Options+. The Signature M650 and larger size Signature M650 L also feature SilentTouch technology, reducing click noise by 90% compared to the Logitech M185 Mouse, ideal when clicking during a video call. Enjoy a strong wireless connection and a battery that lasts up to two years, giving you complete peace of mind. Logitech Signature M650 Wireless Mouse and Signature M650 L are retailed at INR 2,995/-

REALME BUDS AIR 3

DAIWA ‘MADE IN INDIA’ SMART TVS Daiwa launches 80cm (32) (D32SM9), and 98cm (39) (D40HDR9L) HD Ready Smart TVs powered by Cloud TV. The Smart TVs also have two new variants D32SM9A and D40HDR9LA, powered with Cloud TV Voice assistance. The TVs are equipped with 1 GB RAM and 8 GB ROM and are run on Android 9.0 operating system and the A-53 Quad Core Processor. The connectivity options include two HDMI and two USB ports along with Wi-Fi, Ethernet and Optical Output.

Consumers can also purchase an external Bluetooth dongle directly from the company to connect their Bluetooth enabled devices such as soundbars etc., to the TV. The 80 cm (32) Smart TV’s come with 20W Stereo Surround Speakers and the 98cm (39) Smart TV’s come with Surround Sound Box speakers making it a complete entertainment experience. The 80cm (32) Smart TVs are priced at Rs. 11,990 and 12,490, while the 98cm (39) Smart TVs are priced at Rs. 17,990 and 18,490.

BOAT ‘BLAZE’ SMARTWATCH boAt’s next-generation wearable is both powerful and larger than before. Meet Blaze, the all-new smartwatch from boAt. The boAt Blaze offers smoother UI and transitions. A big 1.75-inch 2.5D curved display with a peak brightness of 500 nits display makes the smartwatch appealing from every angle while offering vivid and bright readability even in broad daylight. The boAt Blaze Smartwatch makes for a great health monitor and personal fitness trainer. Keep a tab on your heart rate and blood oxygen levels on the go with the heart rate and SPO2 monitor. boAt Blaze comes with a Daily Activity Tracker along with 14 Sports Modes to help you live a healthier lifestyle. Outdoor run, indoor run, outdoor walk, indoor walk, hiking, outdoor cycling, indoor cycling, basketball, yoga, rowing, elliptical, cricket, strength training, free workout – all here to ensure that your fitness is a top priority. boAt Blaze Smartwatch will be available in striking Active Black, Blue, Raging Red, and Cherry Blossom strap variants and will be priced at Rs 3499.

Realme BudsAir 3, is the industry’s first TWS headphones with TÜV Rheinland’s high-performance certification. It offers an industry-leading 42dB Active Noise Cancellation, enabling users to enjoy their music without being interrupted.

Powered by a 546mAh battery, the realme Buds Air 3 can offer up to 30 hours of playback. Thanks to the fast charge support on the TWS, you can listen to up to 100 minutes of music in normal mode on just a 10-minute charge. The newest addition to the realme hearables portfolio is also the only TWS in the segment to come with a Customized Auto-Tuning feature. Featuring an airy design and curvy aesthetics, the realme Buds Air 3 is equipped with a 10mm large driver made by the new liquid crystal polymer composite that can provide deeper bass and rich sound. The realme Buds Air 3, priced at INR 3999, will be available in two colors - Starry Blue and Galaxy White.

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MSI GEFORCE RTX 3090 TI GRAPHICS CARD

MSI is announcing new graphics cards powered

by NVIDIA®’s newly-launched GeForce® RTX™ 3090 Ti GPU. SUPRIM, GAMING TRIO and BLACK TRIO are forming MSI GeForce RTX 3090 Ti graphics card series, the most powerful cards out of MSI GeForce RTX 30 series lineup. Built with the MSI essentials, all of our newly announced graphics card products have excellent cooling, optimized circuit board designs, and the latest in graphics card componentry. Designed for the most demanding gamers, content creators and data scientists, the GeForce RTX 3090 Ti features a record-breaking 10,752 CUDA cores, and boasts 78 RT-TFLOPs, 40 Shader-TFLOPs and 320 Tensor-TFLOPs of power. And It’s packed with 24GB of the fastest 21Gbps GDDR6X memory, providing 1TB/s of memory bandwidth. www.digitalterminal.in

NEW ARRIVALS

PORTRONICS ‘TALK ONE’ CONFERENCE SPEAKER

AMD RYZEN 75800X3D PROCESSOR

Transform your online meetings into something as real as a face to face discussion and that too within seconds with Portronics Talk One, a highly portable wireless conference speaker. The Portronics Talk One is compatible with multiple applications for conferencing that include Apple, Google, Skye, Hangouts and many others.

As tiny as a wireless charging pad, the Portronics Talk One has three omnidirectional microphones that help with superior 360° voice pickup from as far as 5 meters away for glitch-free meetings. Built using a best-in-class audio chip and based on Bluetooth v5.1 technology, the Portronics Talk One can also be paired as a wireless speaker system for your smartphone, tablet or laptop, or simply opt for the Aux-input for desktop PCs. Portronics Talk One is powered by a 2600mAh internal rechargeable battery. The device is priced at INR 14,999.

AMD announced the pricing and availability of the AMD Ryzen™ 7 5800X3D processor.

At the cutting edge of innovation and gaming performance, the AMD Ryzen 7 5800X3D processor is the first Ryzen processor to feature AMD 3D V-Cache™ technology. With this industry-leading technology, the 5800X3D delivers 15% more gaming performance compared to processors without stacked cache technology, making it the world’s most advanced desktop gaming processor. AMD is also announcing a new stack of Ryzen 7, 5, and 3 Series processors and expanded chipset compatibility, giving PC enthusiasts even more options for creating truly customized gaming experiences.

At CES 2022, AMD announced the Ryzen 7 5800X3D processor, an 8-core processor that is the first to feature AMD’s 3D V-Cache technology, delivering the fastest 1080p gaming across select titles when compared to others in the market.

ZEBRONICS ZEB-FIT280CH SMARTWATCH Zebronics launched a smart fitness watch dubbed ZEB-FIT280CH Smart Watch that has a square dial, sleek design, is IP68 waterproof, has all the fitness features, and is the perfect gear for daily use. Brace the new normal with dedicated features like real-time blood pressure monitoring, oxygen saturation (Sp02), continuous heart rate monitoring so you can keep track of your health data. It also has other features like a pedometer, calorie counter, distance tracker, sleep monitor, sedentary reminder, caller ID/call reject, alarm clock, remote camera shutter & music control. There is more to explore as the smart watch features 12 sports modes for fitness enthusiasts with a perfect mix of indoor activities and outdoor sports like walking, running, cycling, skipping, badminton, basketball, football, yoga, hiking, tennis, baseball & golf. The smart fitness watch is available in different color variants: Red, Blue & Black and is available on Amazon at Rs.1799/-

TAGG VERVE CONNECT TAGG is releasing ‘Verve Connect’, a Bluetooth calling smartwatch with a 1.7” display for INR 2,799, and the watch is available on Flipkart. The company has also hinted that they’ll be launching another smartwatch with the biggest display but haven’t revealed much yet. They are committed to offering the best value in both the categories of biggest display and Bluetooth calling respectively. The Bluetooth Calling Smartwatch, Verve Connect is packed with numerous features, with calling as the biggest upgrade. This upgrade is proudly promoted by the company, as it is going to be an ultimate portable calling solution on the wrist at the best possible value. The watch offers a smooth 60hz High Screen Refresh Rate. The watch has an additional memory to specifically store around 100 contacts. The user can easily swap from watch calling to phone calling and vice-versa.

www.digitalterminal.in

ASUS NVIDIA GEFORCE RTX 3090 TI GRAPHICS CARDS ASUS announced the ROG Strix LC GeForce RTX™ 3090 Ti and TUF Gaming GeForce RTX 3090 Ti graphics cards, arriving in Standard and OC editions. Designed for the most demanding gamers, content creators and data scientists, the NVIDIA® GeForce RTX 3090 Ti features a record-breaking 10,752 CUDA cores, and boasts 78 RT-TFLOPs, 40 Shader-TFLOPs and 320 Tensor-TFLOPs of power.

And It’s packed with 24 GB of the fastest 21 Gbps GDDR6X memory, providing 1 TB/s of memory bandwidth. Both ASUS cards leverage a variety of upgrades and exclusive features to get the most from this boundary-breaking GPU. Progress marches onward. The GeForce RTX 3090 Ti shatters all boundaries as the newly crowned fastest graphics GPU in NVIDIA’s game-changing GeForce RTX 30-series lineup. Secure a ROG Strix LC GeForce RTX 3090 Ti or TUF Gaming GeForce RTX 3090 Ti graphics card to elevate a PC DIY build to the next level.

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GAMERS ZONE ACER LAUNCHES NITRO 5 GAMING LAPTOP, POWERED

BY INTEL I7 PROCESSOR Acer announced the launch of the all-new Nitro 5 powered by 12th Gen Intel core i7 processor. The laptop has a thin bezel with an 80% Screen-to-body ratio, 165Hz refresh rate, and 3ms response time.

It also comes with Windows 11 and a redesigned chassis that features dual-fan cooling, an intake on both the chassis’ top and bottom and four exhaust ports. Users needing more or less cooling power can control fan speeds with the NitroSense utility app, a built-in software solution that also enables users to overclock their CPU/GPU and customize the 4-zone RGB keyboard’s lighting.

Other important features of the newly launched laptop include a DTS: X® Ultra audio, Acer Purified. Voice technology with AI noise reduction in dual built-in microphones, Webcam with Temporal Noise Reduction, Killer DoubleShotTM Pro, and ThunderboltTM 4 Type-C port.

Starting at Rs 84,999 the new Nitro 5 is designed especially for gamers who demand extra features and a more immersive user experience.

On launching the latest laptop Nandakumar, Director - Product Management, Acer India, stated, “Acer Nitro series of laptops carry the unbeatable legacy of powerful gaming experience with the latest technology at value price points. Gaming taking the centre stage for the past few years, Nitro 5 laptop comes with the latest new and improved 12th generation Intel core i7 processor that offers exceptional gaming performance and we are proud and elated to bring this new laptop to Indian gaming enthusiasts. The newly launched Nitro 5 sports a classic look with its refined new chassis and screen giving our users a premium gaming experience.”

DOMINATING SPECS Reign over the game world with the combined power of a 12th Gen Intel® Core™ i7 processor and NVIDIA® GeForce RTX™ 30 Series GPUs (fully optimized for maximum MGP). Configure the laptop for maximum speed and massive storage with two slots for M.2 PCIe SSDs1 and up to 32GB of DDR4 3200 RAM.

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VISUAL INTENSITY With a lightning-quick 165Hz refresh rate and 3ms response time, the game sessions will be fluid, unbroken, and unmatched. Now users can land those reflexive shots with pinpoint accuracy and minimal ghosting.

COOLNESS UNDER FIRE The newly refined chassis comes with a few extra tricks up its sleeve in the form of dual-fan cooling strategically placed at the top & bottom intake with a quad-exhaust port design. The Nitro 5 maximizes cooling to eliminate throttling and achieve full CPU / GPU utilization. Call up the NitroSense UI with a single touch of the dedicated NitroSense key to instantly visualize your component temperature, loading performance, power plan, and more. Users can also optimize the laptop with different modes.

THE KEY TO VICTORY

BREAKING THE SOUND BARRIER Better audio delivers a competitive edge as well as a more immersive experience through dual 2W speakers. With DTS:X® Ultra, sounds are clear and can be delivered in a 3D spatial soundscape, allowing gamers to hear where their opponents are coming from with pinpoint precision.

KILLER CONNECTIVITY Get an edge online by taking control of the network and prioritizing the gameplay with Killer™ Ethernet E2600 and Intel® Killer™ Wi-Fi 6 AX1650i. Plug all the peripherals into the full range of ports, including HDMI 2.1 and the ThunderboltTM 4 Type-C port.

PRICING AND AVAILABILITY: Nitro 5 is available from Rs 84,999 on store.acer.com, Acer Exclusive Stores, Amazon, Croma & Vijay Sales.

Spice things up with the 4-zone RGB keyboard and take command of the inner workings of the laptop via the dedicated NitroSense Key. The WASD and arrow keys are also highlighted for easy visibility for those clutch moments. www.digitalterminal.in

GAMERS ZONE BEST GAMING MONITORS FOR GAMERS AND CREATORS The ideal monitor for gamers and creators comes in all shapes and sizes basis one’s requirement. The number of options on monitors for creators and professional gamers is endless these days and the quality of monitors has improved signifi-

cantly. Having the right monitor can transform the user experience making the setup more immersive and experiential. With requirements like super-fast refresh rates and HDR, Acer has got your back with the very

best in the market.

Acer is a pioneer in the gaming segment and here are the top 3 choices of monitors for gamers and creators.

ACER PREDATOR XB253Q GX The Acer Predator XB253Q checks all the boxes for gamers and creators. This monitor from the Predator series is a 24.5-inch full HD display with a 240Hz refresh rate which is also compatible with NVIDIA G-SYNC. The product also comes with stereo speakers embedded in them. This eye-safe certified monitor includes a Bluelight shield, flicker less, low dimming, comfy view features which makes it ideal for users who demand high productivity and spend long hours on their computers PRICE: Rs. 27, 999

ACER B326HK Acer B326HK is a 32-inch UHD 4K Monitor with a 3840 x 2160 resolution. With the ergonomic stand, the monitor gives an adjustable tilt, swivel, and the perfect height for creators to work on the monitors for a longer period. With 3 years of warranty, this monitor is a perfect companion for users.

PRICE: Rs. 24, 999

ACER NITRO QG241YS The ultimate companion for creators and gamers the Acer Nitro QG241YS is a 16Hz refresh rate laptop with Acer VisionCare technology which incorporates several features that take into consideration the prolonged usage by heavy users. It also boasts features like Acer Flicker-less, Acer BlueLightShield, low dimming technology, and Acer ComfyView display. With exceptional full HD, VA 23.8-inch display enjoy immaculate image quality with 1920x1080 resolution and 178-degree wide viewing angles.

PRICE: Rs. 14, 499

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www.digitalterminal.in

Does everything you aspire Immersive display 14.1 anti-glare FHD (1920x1080) IPS screen

Seamless connectivity 1 x USB2.0, 1 x USB3.0, and 1 x mini HDMI C Type

Lightning fast SSD ^Easily upgradable 128GB SSD

All day battery life Up to 8 hours*

Ooze out vibrancy 6 colour options

Captivating audio & visuals Equipped with 2 x 2W stereo speakers; Integrated 2.0 MP HD cam with dual-mic

Ultra-thin & light Weighs only 1.3 kg; 16.9 mm thin

#

ULTIMUS

Finer performance Powered by Intel® Celeron® processor

Accidental Damage Protection by

BUILT TO DELIGHT

www.avita-india.com Service Contact : 0120-4761661 Email : india.support@nexstgo.com

Sales Email : Insales@nexstgo.com

@avitaind @AVITAIndia @AvitaIndia

1-year standard warranty. An extended warranty is available at a price of ₹ 999+ tax for 1 year and ₹ 2100+ tax in case of 2 years. ^For more details on SSD upgradation, log on to www.avita-india.com/product/ultimus. #The damage done to the product or its accessories due to exposure to water, damage caused by misuse, cabinets/cosmetic damage, use in violation of instructions, and alternation shall be covered through ONEASSIST promise.

Accidental Damage Protection for AVITA SATUS ULTIMUS is available at ₹ 999/- only. Standard terms and conditions apply. *Under Test Conditions. Images used are for reference purpose only. Actual product may vary. ©Copyright 2022 Nexstgo Technologies India Pvt. Ltd. All rights reserved.

RNI No - DELENG/2010/31992

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