DT August Issue 2021

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08 MARKET REPORT - PC

06 BRAND CONNECT

HP Maintains Top Position in Indian PC Market with 33.6% Market Share

Micron Launches 176-Layer NAND in Mobile Solutions to Power Lightning-Fast 5G Experiences

09 BRAND FOCUS Kaspersky Partners with Airtel to Offer its Security Solutions on Thanks App

11 PRODUCT FOCUS Western Digital Expands Its Purple Family With AI-Powered Purple Pro HDDs

12 IN - FOCUS Sophos Buys Braintrace To Strengthen Adaptive Cybersecurity Ecosystem 15 LAPPY CORNER ASUS Launches Advantage Edition of its Powerful ROG Strix G15 Gaming PC

13 STORAGE DESK BIWIN Brings Acer’s Predator Memory and Personal Storage Solutions For Indian Customers

16 JUST- IN Seagate Introduces High-Performance One Touch SSDs in India

24 CHANNEL CONNECT

18 INTERVIEW

Lapcare Announces Winners for ‘New Year Dhamaka Lucky Draw’ Contest

“VNS International & HP Have Been Successfully Associated for Over 22 years Now”

27 GAMERS CORNER Acer Introduces Predator Helios 300 Gaming Laptop, Featuring Intel 11th Gen Processor

Neeraj Garg, Director, VNS International

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BRAND CONNECT

MICRON LAUNCHES 176-LAYER NAND IN MOBILE SOLUTIONS TO POWER LIGHTNING-FAST 5G EXPERIENCES Micron Technology, Inc., announced it has begun volume shipments of the world’s first 176-layer NAND Universal Flash Storage (UFS) 3.1 mobile solution.

Engineered for high-end and flagship phones, Micron’s discrete UFS 3.1 mobile NAND unlocks 5G’s potential with up to 75% faster sequential write and random read performance than prior generations,1 enabling downloads of two-hour 4K movies2 in as little as 9.6 seconds.

Micron’s 176-layer NAND offers a compact design ideal for the high capacity, small form factors required in mobile devices. This launch follows quickly on the heels of Micron’s volume delivery of PCIe Gen4 solid-state drives with 176-layer NAND in June, bringing high performance, design flexibility and low power consumption to professional workstations and ultrathin notebooks.

Now available for smartphones, Micron’s industry-pioneering advanced NAND technology and performance enables a more responsive mobile experience with true multitasking across apps.

“5G delivers multigigabit speeds to mobile devices, and a high-performance hardware foundation is critical to powering these lightning-fast mobile experiences,” said Raj Talluri, senior vice president and general manager of Micron’s Mobile Business Unit. “Our breakthrough 176-layer NAND supercharges smartphones with unparalleled performance, delivering rich multimedia content to consumers’ fingertips in a flash.”

Micron’s 176-layer UFS 3.1 solution 6

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provides 15% faster mixed workload performance than its prior generation, enabling faster app launching and switching across multiple apps for a smoother mobile experience. Without storage as a bottleneck, users can take advantage of 5G’s speeds with the powerful combination of UFS 3.1 and Micron’s 176-layer NAND. “Micron’s first-of-its-kind combination of UFS 3.1 and 176-layer NAND will give our HONOR Magic3 Series an edge as the first smartphone to debut with this high-performance 3D NAND solution,” said Fang Fei, president of product line at Honor Device Co., Ltd. “Users of our new flagship HONOR Magic3 Series will be able to enjoy snappy, seamless multitasking across apps, fast downloads and storage supported by Micron’s industry-leading solution.”

formance translates to an ability to download a 10-minute 4K (2,160 pixel) YouTube video stream in 0.7 seconds3 or a two-hour 4K movie in 9.6 seconds.

• SMOOTHER MOBILE EXPERIENCE: As compared to its predecessor, Micron’s 176-layer UFS 3.1 solution and its premium quality of service results in about 10% shorter latency for faster response times and a more reliable mobile experience.

• IMPROVED ENDURANCE: Micron’s 176-layer mobile solution boasts up to two times the improved total bytes written versus its previous-generation product,4 meaning twice the total data can be stored without degrading device reliability and the smartphone’s life span can be extended for even the heaviest of users.

MICRON’S 176-LAYER MOBILE SOLUTION FEATURES:

AVAILABILITY OF MICRON’S 176-LAYER UFS 3.1 MOBILE SOLUTIONS

• IMPROVED PERFORMANCE: Micron’s 176-layer UFS 3.1 solution brings 75% faster sequential write and 70% faster random read performance over previous generations, dramatically accelerating application performance.

Now available, Micron’s 176-layer UFS 3.1 discrete mobile NAND is offered in 128GB, 256GB and 512GB capacities.

• FASTER DOWNLOADS: The up to 1,500 MB/s sequential write perwww.digitalterminal.in

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MARKET REPORT - PC

HP MAINTAINS TOP POSITION IN INDIAN PC MARKET WITH 33.6% MARKET SHARE The India traditional PC market (inclusive of desktops, notebooks, and workstations) continued to be robust as the shipments grew by 50.5% year-over-year (YoY) in 2Q21 (Apr-Jun), according to new data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. A total of 3.2 million PCs were shipped in the quarter, with all product categories reporting strong double-digit growth. In the absence of any large education and government deal, this was the second consecutive quarter when India’s PC market saw shipments of over 3 million PCs, underlining the growth in the enterprise, SMB, and consumer segments.

Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9% YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3% YoY after recording the lowest shipments of the decade in 2Q20.

The second wave of COVID-19 further delayed the opening of schools and colleges, strengthening the demand for PCs for home learning. In 2Q21, the consumer segment grew 118.4% YoY, and 5.9% sequentially as vendors prepared the channel in anticipation of stronger demand.

The commercial segment grew 13.8% YoY in 2Q21 as the enterprises, especially the IT and IT-enabled services companies, continued buying to manage the growing workforce in the ongoing work from home scenario. Moreover, the demand from SMBs also supported the growth of the commercial segment as it grew 61.2% from the same time a year ago.

“Despite the country being severely impacted by the second wave of COVID-19, there was a sense of optimism in the market as vendors utilized the time to procure devices to assure channel availability from their end,” said Bharath Shenoy, Market Analyst, PC Devices, IDC India. He further added, “Channel partners were struggling with low inventories and backlogs for almost a year; this came as a breather for a few vendors as they were able to add a few more weeks’ inventories to their channel. However, as demand continues to outstrip the supply, it doesn’t seem that the channel inventory will 8

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India PC Market, Top 5 Companies, Q2 2021 Market Share

4.70%

4.70%

8.70%

HP Inc. Dell Technologies Lenovo

33.60% 17.80%

Acer Group Apple

return to normal before the year-end.”

Top 5 Company Highlights: 2Q21 HP Inc. reported second quarter in a row with over a million shipments. It maintained its lead in the India PC market with a 33.6% share as its shipments grew 54.2% annually. HP shipped over half a million notebooks in the consumer segment, registering the highest shipments in the consumer notebook segment in a quarter by any vendor in India. Better allocation to the country and timely supplies helped the vendor to further widen its lead in the PC category.

Dell Technologies continued to hold the second position with a 22.1% share and impressive 86.1% YoY growth in 2Q21. In the commercial segment, with a share of 29.6%, it placed close behind HP in the second position. Also, it retained its third position in the consumer segment as its shipments grew 161.9% YoY in 2Q21.

Lenovo maintained the third position with a share of 17.8% in 2Q21. However, it did witness a marginal decline in its overall shipments due to the delayed supplies in the country. Nevertheless, it retained its second position in the consumer segment as its shipments saw a 28.8% yearly growth in 2Q21.

Acer Group retained the fourth position with an 8.7% market share in 2Q21. The vendor witnessed a YoY growth of 31.6%, primarily driven by strong performance in the consumer notebook segment as

22.10%

its shipments almost tripled from the same time a year ago. Acer also shared the leading position in the commercial desktop category with HP, with a share of 24.6% in 2Q21.

Apple* tied with ASUS in the fifth position for the second quarter in a row. It continued its strong performance and managed to ship more than 100 thousand units for the fourth quarter in succession.

ASUS* shipments grew 39.8% YoY in 2Q21 as it observed positive traction in both consumer and commercial segments. The vendor returned to the fourth position in the consumer segment with a share of 8.9% in this quarter and registered 37.5% growth from the same quarter a year ago.

Commenting on the recent trends, Jaipal Singh, Research Manager, Client Devices, IDC India, said, “The tremendous growth in India’s consumer notebook segment is attracting many smartphone brands to explore this category. The country offers huge potential for all brands to grow if they timely address the demand, which is slowly shifting to entry-level price points.

However, the current supply situation may restrict the growth opportunities in the short term, but this is a great window of opportunity to enter India’s consumer notebook market. He further added, “New brands also need to be considerate about the challenges that PC vendors faced in the past in terms of affordability, connectivity, and usability, and their devices portfolio should be aligned to these challenges if they are eying a significant share in this market.” www.digitalterminal.in

BRAND FOCUS

KASPERSKY PARTNERS WITH AIRTEL TO OFFER ITS SECURITY SOLUTIONS ON THANKS APP Kaspersky has partnered with Bharti Airtel (“Airtel”) to ensure instant security for internet users in India. The collaboration between the two companies will allow Airtel customers to purchase Kaspersky Total Security solution directly from the Airtel Thanks app in a matter of few clicks. What’s more!

Airtel customers also enjoy exclusive deals on these advanced solutions from Kaspersky.

forward to supporting Bharti Airtel, the leading global telecommunications company and one of the biggest mobile service providers, in its goal to protect their users, create a more secure internet, and build a safer digital world together with Kaspersky. I’m convinced that this partnership will further contribute to establishing Airtel as an innovational pioneer and a leader in its industry.”

Airtel customers simply need to download the latest version of Airtel Thanks app> Go to ‘Shop’ section> Go to lifestyle offers> Click on the Kaspersky banner and get started. Airtel Thanks also enables seamless payments through cards, net banking and UPI.

Pradipt Kapoor, CIO, Bharti Airtel said: “As customer lifestyles become increasingly integrated with digital platforms, it becomes paramount for all of us to secure these journeys with the right solutions. Airtel is working round the clock to deliver a secure network experience through world-class infrastructure and partnerships. We are delighted to partner with Kaspersky and make their solutions easily accessible for Airtel customers, who can purchase and install these in a matter of minutes and enjoy complete peace of mind.”

The alliance is formed with the aim to increase the cybersecurity awareness amongst Indian internet users and encourage them to practice cyber safety in the wake of growing cyberthreats.

Cyberthreats are constantly evolving and cybercriminals in the past 2 years have been actively targeting internet users in India. In the first quarter of 2021 Kaspersky products detected 37,650,472 different Internet-borne cyberthreats. Mobile users are also at risk as cybercriminals are constantly targeting them for financial gains, as well as to obtain important private data.

Mobile threats in India have drastically increased since 2019 and are becoming more targeted and sophisticated in nature. India ranked 7th amongst the countries attacked with Mobile Threats in 2020.

Eugene Kaspersky, CEO of Kaspersky, said: “We’re very much looking www.digitalterminal.in

“Malicious apps, to spyware, mobile banking trojans, adware, phishing attacks, ransomware attacks, etc, are some of the most risky threats that a smartphone user has to be safe and secure from at all times. In a time when data privacy has become one of the most supreme criteria of our lives, smartphones become the greatest and most important source of our personal and sensitive data. Keeping this in mind, protecting our phones from the various online threats should be our highest priority. The first and the easiest step towards practicing cyber safety is by installing a reliable security solution to

our devices. Increasing our cyber maturity and being aware of the constantly evolving threats is also the responsibility of an online user, in order to protect themselves from the nefarious cybercriminals”, said Mr. Dipesh Kaura, General Manager, Kaspersky (South Asia).

Mr. Dipesh added, “Our association with Airtel is not only a strategic business partnership for us, but is also an important collaboration in order to increase cyber awareness amongst the growing number of smartphone users, who also may be potential targets of cybercriminals. With an affordable and accessible internet connection available today, we have opened our gates to a great digital future, and we have taken yet another step towards securing this digital future with the help of Airtel. We look forward to our association with them, and hope to instil an increased sense of cyber awareness amongst Indian users as much as possible”.

Through this association with Airtel, Kaspersky looks forward to a positive reaction from the users, and hopes to encourage them to take a step forward towards securing themselves. Both the companies are trying to ensure instant security to the users and contribute towards making Digital India a lot more safe and secure. Consumers can now conveniently avail of Kaspersky Total Security solution on the Airtel Thanks app and move closer to achieving cybersecurity.

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CHANNEL FOCUS

INGRAM MICRO APPOINTED AS ND OF REALWEAR FOR INDIAN MARKET Ingram Micro announced its distribution partnership with RealWear, Inc, (“RealWear”), a global leader of assisted reality solutions, to meet increasing demand for the latter’s hands-free head mounted displays for Connected Workers in India.

RealWear’s flagship product - the RealWear HMT-1 - is an industrial strength assisted reality voice-controlled wearable device that is purpose-built for the Connected Worker programs. Using voice commands even in extremely noisy environments, a frontline worker can quickly access real time infor-

mation when they need it and collaborate with remote experts through video calls, as if they were working side by side. Global leaders in energy, manufacturing, pharmaceutical and automotive industries trust the RealWear HMT-1 to empower and connect their global workforce.

Ingram Micro is the world’s largest technology distributor, with deep expertise in technology solutions, mobility, cloud, IoT and supply chain solutions, enabling its business partners to operate efficiently and successfully in the markets they serve. Ingram Micro operates in 160 countries.

“The RealWear HMT wearable display is a unique form factor offering superior remote collaboration capabilities. It is fast becoming a wearable device of choice for the rugged industrial setup where frontline workers perform complex tasks with remote assistance from technical experts,” said Navdeep Narula, Executive Director, Mobility and Compute, Ingram Micro India.

“We’re delighted to make our foray into the Assisted Reality space with RealWear and help partners and customers advance their digital transformation journey.”

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SAVEX TECHNOLOGIES APPOINTED AS ND FOR BOSE PRODUCTS IN INDIA Savex Technologies has been appointed as a national distributor for BOSE in India.

Savex will now sell BOSE’s wide range of high-quality products across the Indian market and will help BOSE to boost its presence among Indian customers. Post this appointment, BOSE will be significantly benefitted from the robust distribution network of Savex Technologies.

After being appointed as non-exclusive dis-

tributor by BOSE, Savex has got the right to select and appoint authorized resellers for its products across the region. Savex Technologies will support BOSE in developing LFRs, exclusive & multi-brand retailers, and etailers to market and promote products and services to customers. As a distribution partner, Savex will design the marketing and distribution strategies to boost the sale of products and ensure effective growth. The distribution house will focus on eliminating the supply chain issues and make flawless delivery operations.

Commenting on the distribution partnership, Jayant Goradia, Managing Director, Savex Technologies Pvt. Ltd said, “We are glad to collaborate with Bose – a leading Consumer Audio Luxury Brand, best known for home audio systems and popular noise-cancelling headphones. Partners have always been central to our business growth strategy and as we look forward to expand our reach, address the burgeoning market opportunities.

We will accelerate the business growth with this strategic partnership. It will enable us to provide Bose exquisite products to our partner ecosystem to meet new and constantly changing customer expectations, ultimately supporting our mutual customers.”

GIGABYTE ASSIGNS ESCONET TECHNOLOGIES AS AUTHORISED PARTNER FOR SERVER PRODUCTS IN INDIA Gigabyte has appointed Esconet Technologies as its Authorized Partner for server products in India. This new partnership will help Gigabyte meet the growing demand for these products.

Esconet Technologies is one of the fastest growing distributors in India with a strong presence in key markets. The company has a wide product portfolio and helps key tech

brands to increase presence and achieve maximum growth. It has a large network of channel partners who ensures seamless delivery of technology products in the region.

Esconet Technologies will now sell Gigabyte’s advanced server product line. The products for which this association has been announced include server motherboard and server barebones. Sharing pleasure over this new association with DT, Mr. Sunil Agarwal, Director, Esconet Technologies Pvt. Ltd., said “The demand for these products has grown exponentially in the recent times and being a major player in this segment, Gigabyte will cater to this demand with its reliable and affordable products. With this association, we have again consolidated our product range for the requirement of enterprises across India. Esconet Technologies will assure the availability of Gigabyte products to address the growing demand.”

Ever since enterprises are emphasizing on strengthening their IT infrastructure with advanced technology hardware products, the product manufacturers have started developing customer oriented products.

Even in the current pandemic challenges, enterprise has escalated their digital transformation journey to boost their company growth. This helps them to increase the efficiency of their IT teams and ultimately helps in achieving great results.

www.digitalterminal.in

PRODUCT FOCUS

WESTERN DIGITAL EXPANDS ITS PURPLE FAMILY WITH AI-POWERED PURPLE PRO HDDs Western Digital has expanded its Purple product range with several new HDDs that are capable of handling intense workloads. The new Purple Pro HDDs are engineered with next-gen technology which boosts the experience.

Western Digital Corp. announced the expansion of the WD Purple family with the WD Purple™ Pro product line for a new generation of advanced AI-enabled recorders and back-end servers.

The worldwide video surveillance camera market is estimated to grow to $44 billion by 2025, up from $23.6 billion in 2019, according to IDC. Emerging smart video architectures that capture, store and analyze massive amounts of video data, and perform heavy deep-learning video analytics, are putting an unprecedented level of stress on storage subsystems. The new WD Purple Pro line is designed to handle these workloads with optimized storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics servers, storage arrays and storage/server solutions, including those that perform deep-learning analytics.

Mr. Jaganathan Chelliah, Director Marketing, India, Western Digital, said, “With the addition of WD Purple Pro product line, our WD Purple portfolio of smart video storage products are well positioned to harness the capabilities of Artificial Intelligence.

Unlike the traditional CCTV cameras, smart CCTV cameras today capture and transfers multiple video streams for AI based real time and batch analytics. Our WD Purple Pro HDDs with All frames AI tech has the capability to handle intense workload and enable users to derive deep insights.”

www.digitalterminal.in

Mr. Khalid Wani, Director - Sales, India, Western Digital, said, “With the emerging AI workloads and video feeds with 4K resolution, there is a strong requirement for a smart video storage solution to address the high-capacity and reliability needs. Several large infrastructure projects are looking at AI based smart video solutions for use cases beyond safety. WD Purple Pro with up to 18TB capacity is the ideal solution to enable original equipment manufacturers and system integrators to solve this growing market requirement.”

WD PURPLE PRO HARD DRIVE BENEFITS INCLUDE: • Enhanced AllFrame™ AI technology enabling video streams from up to 64 HD cameras to be recorded concurrently¹, while simultaneously handling up to an additional 32 AI streams for AI functions, whether cameras are directly connected to advanced recorders or to cloud-based servers.

• High performance and workload capability, supporting up to 550TB a year workload rating², provides for the additional demands of AI functionality, including pattern matching and object/ event recognition, while writing a multitude of video streams.

• High reliability and capacity solutions help retain and feed thousands of hours of training video to enable effective deep-learning and AI algorithm development. Capacities range from 8TB to 18TB³ with a five-year limited warranty.

• Enterprise-class durability to work seamlessly in large-scale, high-density video analytics servers and cloud solutions. Offers ongoing HDD health monitoring in compatible systems with Western Digital Device Analytics™ support.

Western Digital’s full family of WD Purple solutions for smart video surveillance includes upto 1TB³ WD Purple microSD cards for cameras and edge devices to 1TB-8TB³ WD Purple HDDs for NVRs; and now, WD Purple Pro drives from 8TB to 18TB³ to support a range of systems for AI-heavy workloads, including back-end enterprise servers. WD Purple Pro solutions will be available this quarter from Western Digital resellers.

AVAILABILITY AND PRICING The WD Purple Pro HDD in 4TB is priced at INR 8999, 8TB at INR 25999, and is available in capacities up to 18TB. The current range of Western Digital Purple Pro HDDs are available at Isha Enterprise, Ace Metro, ADI and other leading IT partners across the country.

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IN-FOCUS

SOPHOS BUYS BRAINTRACE TO STRENGTHEN ADAPTIVE CYBERSECURITY ECOSYSTEM Sophos announced that it has acquired Braintrace, further enhancing Sophos’ Adaptive Cybersecurity Ecosystem with Braintrace’s proprietary Network Detection and Response (NDR) technology. Braintrace’s NDR provides deep visibility into network traffic patterns, including encrypted traffic, without the need for Man-in-theMiddle (MitM) decryption. Located in Salt Lake City, Utah, Braintrace launched in 2016 and is privately held.

As part of the acquisition, Braintrace’s developers, data scientists and security analysts have joined Sophos’ global Managed Threat Response (MTR) and Rapid Response teams. Sophos’ MTR and Rapid Response services business has expanded rapidly, establishing Sophos as one of the largest and fastest-growing MDR providers in the world, with more than 5,000 active customers.

Braintrace’s NDR technology will support Sophos’ MTR and Rapid Response analysts and Extended Detection and Response (XDR) customers through integration into the Adaptive Cybersecurity Ecosystem, which underpins all Sophos products and services. The Braintrace technology will also serve as the launchpad to collect and forward third-party event data from firewalls, proxies, virtual private networks (VPNs), and other sources. These additional layers of visibility and event ingestion will significantly improve threat detection, threat hunting and response to suspicious activity.

“You can’t protect what you don’t know is there, and businesses of all sizes often miscalculate their assets and attack surface, both on-premises and in the cloud. Attackers take advantage of this, often going after weakly protected assets as a means of initial access. Defenders benefit from an ‘air traffic control system’ that sees all network activity, reveals unknown and unprotected assets, and exposes evasive malware more reliably than Intrusion Protection Systems (IPS),” said Joe Levy, chief technology officer, Sophos. “We’re particularly excited that Braintrace built this technology specifically to provide better security outcomes to their Managed Detection and Response (MDR) customers. It’s hard to beat the effectiveness of solutions built by teams of skilled practitioners and developers to solve real world cybersecurity problems.”

Sophos will deploy Braintrace’s NDR 12

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technology as a virtual machine, fed from traditional observability points such as a Switched Port Analyzer (SPAN) port or a network Test Access Point (TAP) to inspect both north-south traffic at boundaries or east-west traffic within networks. These deployments help discover threats inside any type of network, including those that remain encrypted, serving as a complement to the decryption capabilities of Sophos Firewall. The technology’s packet and flow engine feeds a variety of machine learning models trained to detect suspicious or malicious network patterns, such as connections to Command and Control (C2) servers, lateral movement and communications with suspicious domains. Since Braintrace built its NDR technology specifically for predictive, passive monitoring, its engine also provides intelligent network packet capture that IT security administrators and threat hunters can use as supporting evidence during investigations. The novel NDR analysis and prediction technique is patent pending.

According to Gartner, “compared with traditional approaches, where malicious behavior is defined ahead of time in the form of prebuilt signatures and detection engines inspecting traffic looking for matches, NDR takes a different approach. Instead of only inspecting traffic against a list of known bad payloads or behaviors, NDR also focuses on looking for unknown patterns in the network traffic, calculating a probability as to whether that anomaly is malicious.” Gartner further notes that, “the machine learning algorithms that are at the core of many NDR products help to detect anomalous traffic that is often missed by other detection techniques. The optional automated response capabilities help to offload some

of the workload for incident responders. The threat hunting functionality provides valuable tools for incident responders.”

“NDR is critical to successful threat hunting.

Braintrace’s competitive differentiation is its unique NDR technology that our MDR analysts leveraged for finding, interrupting and remediating cyberattacks,” said Bret Laughlin, CEO and co-founder of Braintrace. “With our own NDR technology, the team responds faster and more accurately because of the real-time, automated visibility and threat verification they have into encrypted traffic. We built Braintrace’s NDR technology from the ground up for detection and now, with Sophos, it will fit into a complete system to provide cross-product detection and response across a multi-vendor ecosystem.”

Braintrace’s NDR technology is a key component for defending against cyberattacks today and in the future. Sophos research demonstrates how adversaries aggressively and constantly change tactics to evade detection and execute their attacks. Braintrace’s technology helps uncover malicious C2 traffic from malware, such as ColbaltStrike, BazaLoader and TrickBot, as well as zero-days, that could lead to ransomware and other attacks. This visibility allows threat hunters and analysts to pre-empt any potential ransomware attack, including recent strikes by REvil and DarkSide.

Sophos plans to introduce Braintrace’s NDR technology for MTR and XDR in the first half of 2022.

www.digitalterminal.in

STORAGE DESK

BIWIN BRINGS ACER’S PREDATOR MEMORY AND PERSONAL STORAGE SOLUTIONS FOR INDIAN CUSTOMERS BIWIN announced to bring the Acer Predator memory and SSD products in India. The products are highly advanced and offer a great user experience by harnessing the next-gen technologies. Acer Predator branded storage products are set to boost PC experience with blazing fast speed.

BIWIN reached an agreement with Acer to bring Predator-branded memory and personal SSD storage products to customers in India. The product offerings will take advantage of BIWIN’s manufacturing capabilities and Predator’s global brand recognition to provide the latest memory and storage solutions for both casual and professional gamers.

Talking about the new storage solutions, BIWIN Country Head- Consumer Business, Rajesh Khurana said, “The Predator branded memory and personal storage solutions are just the perfect pick for hardcore PC gamers and esports professionals who seek high-end gaming solutions to ensure a competitive edge. The new high-end flagship memory and storage portfolio under the Predator brand begins with state-of-the-art memory modules and blazing fast solid-state drives.”

Echoing his sentiments, Fortune Marketing MD Manoj Gupta– the National Distributor of Acer branded storage products added, “The gaming community in India is flourishing at a rapid pace, with young Indians vying to create new milestones. They can, however, succeed in their tryst only if they find new-age solutions for their memory and storage needs. We are proud of this association to make Predator branded solutions available to all across the length and breadth of the country”.

With a powerful “cyberpunk inspired” design to match the power of its performance, the www.digitalterminal.in

new Predator Apollo memory module series offers speed, style and special lighting. Its ultra-high frequency, ultra-low timing, and overclocking capabilities will satisfy even the most speed-thirsty gamers. The Predator Apollo series feature RGB lighting that synchronizes with most mainstream motherboard software to allow eight eye-catching independent lighting areas, 16 million RGB color values and 10+ light effects.

Built with the best components, the Predator Apollo memory modules come with an impressive 10-layer PCB, aluminum heatsink, 15μm gold-plated contacts and the highest quality B-dies to ensure top level performance. With Apollo as part of their gear (incorporating Intel XMP 2.0), gamers can now jump to overclocking with one click. To complement the Predator Apollo series, a range of Predator Talos memory modules are built with an 8-layer PCB, ultra-low timing, and high-efficiency zinc-alloy heatsink to guarantee better performance, higher endurance, and an extremely satisfying experience for users.

In solid state storage, the new Predator GM3500 delivers faster load times for games, applications, and movies. It’s lighter than regular drives and better able

to withstand movement and drops. It also uses less energy, allowing computers to run cooler. This high-performance GM3500 model is PCIe Gen 3x4, NVMe 1.3 compliant with 3400/3000MB/s read-write speeds while the Advanced LDPC (Low Density Parity Check) on-board improves performance using powerful error correcting code algorithms.

More customers now realize the benefits of solid-state drives and want to upgrade their current desktop and laptop systems. Predator-branded SSDs bring them the speed (and capacity) they need to make their work run faster and their gameplay stress-free.

With the rapid growth in the gaming and esports industry, the Predator high-end storage and memory product lines will expand, providing consumers with even more options to upgrade.

The products are available on the channel and the price for Acer GM3500 512GB SSD is INR 11700/-, Acer GM3500 1TB SSD is INR 24,500/-, Acer APOLLO 16GB DDR4 RAM 3200 8GB X 2 is INR 21,000/-

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SURVEILLANCE DESK

TP-LINK LAUNCHES NEW TAPO C200 HOME SECURITY WI-FI CAMERA TP-Link boosts the home security with introduction of its latest range of smart home camera “TAPO C200”. This is an advanced home security camera featuring top-notch features to deliver an enhanced user experience. TAPO ensures high-quality and crystal clear viewing experience.

TP-Link is expanding its Smart Home product line with the new entry-level brand “Tapo“. For those newly interested in smart homes, Tapo aims to help you live smarter, easier, and securer solutions. The Tapo C200 Pan/Tilt Home Security Wi-Fi Camera is prepared to keep a watch on your home and keep track of your loved ones while you are away, with this small but powerful device, you can always see what matters most in your home.

at the entrance of your home, garage, or basement to ensure the safety of your family and property.

Tapo C200 will notify you of arriving packages or suspicious intrusions at your home as soon as it detects a motion, alarming you timely and if need, you could remotely switch the smart lights or the Two-Way audio feature to scare away unwanted visitors.

EXCELLENT VIEWS

CARE FOR LITTLE ONES AND ELDERS

Equipped with 1080p resolution, along with PAN/TILT function covering 360° horizontal view and 114° vertical view, extending up to 30 feet of night vision. The Tapo C200 ensures a high quality viewing experience is delivered to you. See whatever you want with a crystal clear vison and whenever you want whether it be day or night.

MOTION DETECTION AND ANIT-THEFT ALERTS Worried about people breaking in or stealing your stuff? The Tapo C200 camera installed

Let your camera watch over your house while you’re fast asleep.

At times you may need to keep a watchful eye on the elders in your family and check your baby periodically as you rest in your bedroom, and don’t forget about your furry loved ones to keep the away from the couch. The 850 nm infrared night vision supports automatic color switch filter in low light conditions with a visual distance of up to 30 feet.

PRIVACY PROTECTION For moments you are back at your home and don’t want to be captured on the camera, turn on Privacy Mode to physically close the camera’s lens to further safeguard your privacy. You can set a schedule on the app and it will automatically record for that period of time, regardless of whether or not it detects motion.

WHAT MATTERS MOST IS ONE TAP AWAY The free Tapo Camera app puts everything you need at the tips of your fingers. Just check the video box to play back previous recordings by choosing the videos sorted by date and time. For spots you like to pay particular attention to, you preset your camera to jump to that position. Next time you go into the app, just tap that spot to immediately turn the camera towards it. The app interface shows the view from up to 4 cameras at the same time. Simply tap one of them to take a closer look.

If you’re looking for easy peace of mind, look no further than the Tapo C200 Pan/Tilt Home Security Wi-Fi Camera.

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LAPPY CORNER

ASUS LAUNCHES ADVANTAGE EDITION OF ITS POWERFUL ROG STRIX G15 GAMING PC ASUS has once again surprised its customers by adding yet another powerful device to its gaming portfolio.

ASUS has introduced the upgraded Advantage Edition of ROG Strix G15 gaming PC. The latest innovation features unrealistic features that power the gameplay and delivers an unmatched gaming experience. The gaming PC is powered by latest AMD Ryzen processor to handle the extensive gaming.

ASUS Republic of Gamers (ROG) announced the upgrade to its ROG Strix G15 PCs with the launch of most awaited Advantage Edition in India.

The laptop houses the latest AMD Ryzen™ 5000 Series CPU coupled with the brand-new AMD Radeon™ RX 6800M GPU. Equipped to overcome any challenge you throw at it, ROG Strix Advantage edition will take the immersive gaming experience to next level.

Featuring the all new AMD SmartShift, the laptop is designed to provide unmatched performance and gameplay on the fly to gaming enthusiasts and eSports players empowering them to harness their full potential. This machine is triple A (AAA) in every way and offers a compact yet sleek form factor.

The advantage addition features an improved built quality and durability with an all new metal lid for everyday use. The stealthy original black colour has been paired with a red hinge cap and RGB lighting which can further be personalized to resonate with one’s gaming mood and needs. The new modernized design gave way to 85% screen-to-body ratio, allowing a 7% smaller footprint than the previous generations for the 15” variant, resulting in slim bezels that ensure an enhanced and immersive viewing experience. Powered by the latest cutting edge AMD Ryzen™ 5000 Series CPU & AMD Radeon™ RX 6800M GPU, which offer improved speed and high frame rates, ASUS’ new advantage addition is an all-rounder device, designed to hanwww.digitalterminal.in

dle demanding workload, streaming, extensive gaming, editing and multitasking seamlessly without missing a beat.

Commenting on new range of gaming computers, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “We at ASUS believe in constantly uplifting the gaming journey of the e-sports athletes and enthusiasts by introducing new innovations to our lineup. The new ROG Strix Advantage Edition is yet another step in this direction and we are bullish that these laptops will prove to be the perfect upgrade for the gamers, further elevating their experience to next level.”

“We are excited to partner with ASUS India to bring our latest high-performance, energy-efficient AMD Ryzen™ 5000 Series and AMD RDNA™ 2 products to market”, said Vikas Jain, Head of Consumer Business, AMD India, “There have been incredible advances in gaming over the last several years, and the ASUS ROG Strix G15 leverages the AMD Advantage to unlock high-performance experiences and true-to-life visuals for mobile gamers”.

The latest ROG Strix G15 Advantage

edition brings a game changing enhancement to your eSports experience.

To ensure fluid and fast-paced play, The advantage edition allows users to customize their gaming experience with up to a 165Hz/3ms gaming panel for eSports excellence equipped to offer tournament-level speed now at a higher resolution. Further, the laptop allows you to immerse in detail-rich visuals with a 165Hz QHD display that flawlessly maintains harmony between refresh rate and resolution. Complimented by intelligent cooling mechanism and brand-new vapor chamber design, the laptop offers an advanced solution for managing thermal output efficiently while achieving highest possible performance levels.

Perfect to meet the needs of the people who are on the go, the fast charging technology takes the laptop battery from 0% to 50% in just 30 minutes.

Furthermore, the high capacity 90Wh battery offers great battery backup and also allows extended battery life, away from wall sockets supporting 100W Type-C charging from compatible power packs. The laptop additionally comes equipped with Dolby Atmos powered speakers and two-way AI Noise Cancelation technology for clear voice chat and stream audio.

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JUST-IN

SEAGATE INTRODUCES HIGH-PERFORMANCE ONE TOUCH SSDs IN INDIA Seagate has expanded its SSD portfolio in India with launch of new One Touch SSDs. These SSDs are developed to elevate the performance of modern devices and increase the efficiency. The compact One Touch SSD is available in black, silver, or blue and has a sleek and contemporary look

Seagate Technology has announced the new Seagate One Touch SSD, offering NVMe-competitive performance and stylish portability for technology enthusiasts and content creators alike.

One Touch SSD delivers maximum sequential read/write speeds (up to 1,030 MB/s) and up to 2 TB of storage making it a high-performance external drive optimised for efficiency when managing and transporting important files. It is now available in India.

Compatible with Windows® and Mac®, the drive offers USB compatibility out of the box (exFAT formatted). Seagate’s One Touch SSD uses USB 3.2 Gen 2 USB-C technology and is compatible with USB-C and USB 3.0 computers; both cables are included in the box.

Also compatible with Android mobile devices, One Touch SSD helps free up extra space by backing up videos, photos, and files using the Seagate Mobile Touch app. Great for those on the go, the drive offers shock-resistance to a drop height of up to 2 meters.

Designed with an aluminium top cover and fabric-soft touch on the sides, the compact One Touch SSD is available in black, silver, or blue and has a sleek and 16

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contemporary look that complements modern PCs. It includes Seagate’s Toolkit desktop software with Sync Plus offering file synchronization via continuous backup.

Seagate has also launched the One Touch HDD in June this year. One Touch HDD is a high-capacity portable storage to help manage the digital world with ease and confidence. It is durable and dependable, keeping the content with users so it’s ready to access — whenever it is needed while also accelerating their performance and scoring some downtime. With One Touch HDD, it allows automatic hourly, daily, weekly, or monthly backup scheduling to keep all files consolidated into one place. It comes in black, silver, light blue, red, and space grey, with capacities up to 5TB.

ship to Adobe Creative Cloud Photography plan.

Available tomorrow, Seagate One Touch SSD is offered for Rs. 7699 (500GB), Rs.13399 (1TB) and Rs.26999 (2TB) on Amazon, Flipkart, and all authorized reseller partners.

Seagate’s One Touch family of SSDs and HDDs provide Rescue Data Recovery Services to help defend against data loss and retrieval costs so users can rest easier. The drives are also packaged with a one-year complimentary subscription to Mylio Create and a four-month complimentary memberwww.digitalterminal.in

FACE 2 FACE

“OUR GROWTH AND STABILITY ALWAYS COME FROM OUR PARTNER NETWORK” The internet penetration has increased in India in recent years, especially in post COVID-19 world. The rise in internet users have given immense opportunity for players who are into networking products. The next-gen technologies in the networking space like Wi-Fi 6 have paved the way for more technological advanced networking devices. Be it home or office, the tech brands are improving their efficiency to serve to the growing demand and meet the quality requirements of customers. TP-Link, the undisputed market leader in India, is serving the burgeoning demand for high-end networking devices. Through its robust distribution network across the country, TP-Link has reached to last mile. Rajeev Ranjan, Editor, Digital Terminal held an exclusive interaction with Bijoy Alaylo, Vice President – Channel Sales, TP-Link India Pvt. Ltd. Mr. Bijoy elaborated about the advent of new technologies, current market landscape, their product offerings and plans to grow in India. Read below the excerpts:

RAJEEV: HOW DO YOU SEE THE NEXT 2-3 YEARS FOR INDIA’S NETWORKING INDUSTRY AS THE ADVENT OF 5G WOULD DEFINITELY MAKE A BIG IMPACT? BIJOY: Networking in itself is on a growth phase both technology-wise as well as consumer base-wise. 5G would bring in more opportunities in terms of old device replacements and new infrastructure development opportunities. Due to the semi-conductor shortage globally, it is a win-all lose-all situation for the companies who can source the chipsets at the right time.

RAJEEV: PLEASE TELL US ABOUT YOUR LATEST PRODUCT RANGE THAT HAS GAINED YOU AN EDGE OVER YOUR COUNTERPARTS AND CONTRIBUTED TO YOUR REVENUE ON A HUGE BASIS. BIJOY: Maintaining the continuity of stocks has been our Top priority. Whole-Home WiFi Mesh routers and the WiFi 6 routers have soared way ahead than our competition because of the wide range and availability.

TP-Link has the largest range in both these categories for the customers to choose from.

RAJEEV: HOW ARE YOU WORKING WITH YOUR TRADITIONAL CHANNEL PARTNERS TO ACCELERATE YOUR GROWTH AND BUILD A STRONG PRESENCE ALL ACROSS INDIA? BIJOY: TP-Link always has been a channel-friendly organisation and we maintain that by improving our incentive programs, dealer support programs etc. We have been working to reach into the T2/T3 cities of India too where the growth of Networking is increasing. Even smaller incentive schemes for the cities doing comparatively lower volumes has been designed to keep the partners glued to our brand.

Channel partners’ trust and support will always be the factor differentiating the

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growth of us and our competitors. We have been lucky to get the reciprocative response from our partners as well.

RAJEEV: AS TP-LINK HAS BEEN AN UNDISPUTED LEADER IN THE WLAN MARKET SO WHOM DO YOU ATTRIBUTE THIS GROWTH TO? BIJOY: Our growth and stability always come from our partner network. We believe the stronger the bond between the brand and its partners, stronger will be the brand day by day. We try to understand the pulse of our partner network and work towards making their profit and growth better always. Though in this competitive Indian market we do have the filtration of partners who also shift to the competitor brands but our current network has the maximum number of loyal partners who have been connected with us right from the day we launched in India.

RAJEEV: PLEASE TELL ABOUT THE LATEST TRENDS IN THE INDIAN NETWORKING INDUSTRY. WHAT WILL BE YOUR TARGETED SEGMENTS FOR THE NEXT 2 YEARS? BIJOY: Current focus of the networking industry is into better connectivity for consumers who have shifted to WFH / LFH due to Covid-19. Digitalization has taken another leap in this scenario where now the industry has to adapt to more robust and uninterrupted networks both at corporate workplaces as well as consumer homes.

Home Automation is one of the connected industries which will see a surge and that is where TP-Link has a wide range of products too. We have forayed into the network CCTV cameras as well which will be our focus in the coming 2 years’ time.

RAJEEV: WHAT IS YOUR PRODUCT STRATEGY FOR THE SOHO SEGMENT? WHICH LATEST TECHNOLOGIES DO YOU HARNESS TO DEVELOP PERFORMANCE-ORIENTED PRODUCTS FOR THIS SEGMENT?

BIJOY: Innovative products for each segments like Gaming, Home Automation, Mesh Technology, WiFi-6 are few of the performance-oriented products in TP-Link’s basket. We keep our product strategy simple, availability of the latest tech at affordable price points. Hence we have a huge range of products in the same segment to appeal to each and every type of customer requirement.

RAJEEV: AFTER SALES SUPPORT PLAYS A DECIDING ROLE IN THE SUCCESS OF ANY BRAND SO HOW HAVE YOU STRENGTHENED YOUR SERVICE INFRASTRUCTURE IN INDIA? BIJOY: Due to Covid-19 the After Sales support has gone through challenging times as less customer physical interaction and more online support has brought in tough times for the industry. We have almost doubled the number of online support executives for tech support and in the meantime also have increased our touch-points in various cities for customers to reach us better. As the reach to the T2/T3 cities increases, subsequently the after-sales support will also be monitored and increased from our side.

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INTERVIEW

“VNS INTERNATIONAL & HP HAVE BEEN SUCCESSFULLY ASSOCIATED FOR OVER 22 YEARS NOW” The IT distribution market in India is one of the biggest markets across the world.

The success of entire tech brand truly depends on strength of their distribution network. But in the past one year, the distribution houses have faced several challenges due to frequent lockdowns and interrupted supply chain issues. But some of the emerging segments such as WFH & LFH created the demand for tech products that helped distribution houses in business continuity. VNS International being a leading tech distribution house navigated through this challenging phase and managed even to grow further. The company is serving all major verticals with its wide product portfolio. Rajeev Ranjan, Editor, Digital Terminal recently held an exclusive conversation with Neeraj Garg, Director, VNS International. The discussion went on how has been the journey of VNS International so far, current market operations, challenges and future plans.

Read below the excerpts: Neeraj Garg, Director, VNS International

RAJEEV: WHAT MOTIVATED YOU TO START VNS INTERNATIONAL? HOW HAS BEEN THE JOURNEY SO FAR SINCE YOU STARTED THIS VENTURE? NEERAJ: My passion for technology and zeal to problem solving led me to get into IT business. VNS International Pvt Ltd started in Dec 1998 with IT retailing and Government projects involving Computing, Networking, Radio Links & VSAT. Since then it has grown into an organization doing business in channel and End customers like Government, Enterprise, SMB, SOHO. The company has focused on working with channel partners in NCR Region and has been working with them for over 15 years.

The company works end to end with channel partners by providing presales technical support and helps them close business with their end customers.

The company works with Government, Enterprise, SMB and SOHO customers directly and thru channel partners.

OUR VISION IS: Visualise - Visualise to materialise

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Nurture - Nurture customer relationships and trust Strive - Strive to give the best, always The company plans to expand and grow high-end computing business to the next level. With newer technologies like Machine Learning, Artificial Intelligence & Virtual Reality being more and more adapted by various industries and business verticals, the company envisages exponential growth in this segment of high end computing products and solutions.

RAJEEV: HOW DO YOU SEE THE CURRENT DISTRIBUTION MARKET IN LIGHT OF DISRUPTION FROM THE PANDEMIC? NEERAJ: IT distribution has faced challenges due to multiple lockdowns in the past 16 months. Fulfillment costs, Financial cost and Bad debts have risen sharply. Distribution is going digital and that is the way forward to overcome disruptions due to lockdown. On the other hand the pandemic has spurred

demand for many products and services like videoconferencing, headsets, and home entertainment. Distributors are struggling to make ends meet due to rising demand, global supply-chain disruption and huge shortages of components.

RAJEEV: HOW DO YOU SEE YOUR ASSOCIATION WITH HP? WHICH ALL HP PRODUCTS ARE YOU OFFERING CURRENTLY IN THE INDIAN MARKET? NEERAJ: VNS International and HP have been successfully associated for over 22 years now. HP has always been a very partner friendly company and this partnership has grown exponentially in these 22 years. HP not only makes it easier for a partner to do business with HP – it provides partners with a clear path to ready their business and succeed in today’s environment and beyond – to capitalize on emerging trends and play a central role in evolving customer buying journey.

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INTERVIEW

like Workstations, Mobile Workstations, Premium Laptops, All in One Desktops, Premium TFTs/Displays along-with Servers and Storage. Our focus for next few quarters is HP Z Tower Workstations and HP Zbook Mobile Workstations along-with solutions involving these products. Workstations provide higher computing power, performance storage, professional graphics, greater expandability, higher memory capacity, ISV certifications and collaboration & performance tuning.

RAJEEV: AS THE FESTIVE SEASON IS AROUND THE CORNER AND MARKET IS PICKING UP THE MOMENTUM SO WHAT IS YOUR MARKET STRATEGY TO LEVERAGE THE UPCOMING OPPORTUNITIES? WHICH KEY MARKETS ARE YOU FOCUSING ON? NEERAJ: We are very excited and have big plans for the upcoming season where we expect good demand from consumer segment as well as from commercial space. We have lined up attractive products and planned customer offers around the same. We are using marketing tools like Print Media and Digital Media for promotion and product

awareness. We have increased focus on Digital marketing in last couple of years with presence on all social media networks as well.

Apart from consumer market, we are focusing on high end computing products and solutions on ML, AI, VR for industries like Architecture, Engineering and Construction (AEC), Education, Financial Services, Geospatial, Healthcare, Life Sciences, Media & Entertainment, Oil & Gas, Product Development, Video Surveillance.

RAJEEV: HOW IS THE PC MARKET GETTING BENEFITTED THROUGH WFH & LFH SEGMENTS? HOW DO YOU SEE THE DEMAND FOR HP PRODUCTS? NEERAJ: PC market is seeing huge demand for personal computing products mainly in laptops due to disruptions in work and education from the pandemic. WFH & LFH have fuelled the demand for laptops to a level where we are unable to meet the same due to global supply-chain disruption and huge shortages of components. Demand for HP products has similarly grown many folds and We and HP and work-

ing overtime for our customers to try and meet timelines to ensure smooth business functioning of our customers.

We expect the demand to be high for at least next one year.

RAJEEV: PLEASE SHARE ABOUT YOUR GROWTH TARGET BY END OF 2021.

ARE YOU PLANNING TO FURTHER BUILD YOUR PRESENCE BY PUTTING SOME MORE INVESTMENTS? NEERAJ: VNS International has set a goal to double our revenues in FY 2021-22. We have increased our focus and investments in emerging market segments of Gaming, Machine Learning, Artificial Intelligence & Virtual Reality which need high end computing products and solutions. Since last year the company has invested in building technical expertise and product availability for complete range. The company has focused to work with channel partners to grow this business segment apart from working directly with end customers. Further we plan to expand our portfolio of high end computing products by fostering more and more tie-ups this fiscal year.

INDIA GOVERNMENT IT SPENDING TO REACH $8.3 BILLION IN 2022 India government IT spending is projected to total $8.3 billion in 2022, an increase of 8.6% from 2021 according to a latest forecast by Gartner, Inc. Individual digital solutions do not correlate to overall digital maturity. As a result, the overall digital maturity of Indian government organizations is low compared to its western counterparts.

Moving from legacy systems to digital will be a major reason for IT spending growth in 2022. For initiatives, such as digital licensing, online judicial proceedings, digital taxation, that were initiated as a knee-jerk reaction to the pandemic in 2020, there is a still long way ahead to achieve full potential as digital inclusion is not fully met in the country. The forthcoming 5G spectrum auction in India will aim at solving some of these www.digitalterminal.in

GOVT. FOCUS

challenges related to digital inclusion in 2022.

Indian government organizations, both local and national, will increase spending on all segments of IT in 2022, except for telecom services. The software segment is forecast to achieve the highest growth of 24.7% in 2022 as the adoption of citizen service delivery applications with use of artificial intelligence and machine learning will improve across citizen initiatives (see Table 1). As India prepares itself for 5G rollout, the telecom market requires deep pockets to make an impact on innovation, quality of services to citizens, pricing. Hence, the focus on investing on telecom services will be lower as compared to the other segments in 2022.

As cloud deployments and implementations further the digital agenda, privacy and security continue to be government CIOs’ top concerns in the country. Key technologies that government CIOs in India will be prioritizing their spending on in 2022 will be digital workplace and business continuity solutions, business intelligence and data analytics, responsible AI and blockchain along with improved data privacy & data sharing tools.

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NEWS IN BRIEF

SEAGATE AND NI JOIN HANDS TO BOOST DATA STORAGE AND TRANSFER SERVICES NI and Seagate® Technology Holdings announced a new collaboration to enhance data storage and transfer services, including a first-of-itskind advanced driver-assistance systems (ADAS) record offering. The announcement was made during NI Connect, the test and measurement company’s premiere digital event for engineers. The new ADAS record offering combines NI’s high performance in-vehicle data logging systems with Seagate’s data transfer and edge storage services, enabling original equipment manufacturers (OEMs) and suppliers to efficiently leverage data to ensure the safety and reliability of the next generation of autonomous vehicles. Seagate’s Lyve Mobile accelerates access to the data collected by autonomous vehicles for analysis and algorithm optimization. Lyve Mobile Array can be directly mounted to the vehicle’s trunk and can store all the data in real time. After the data logging ride has been completed, it can be transported to the closest edge data center and can directly transfer the data for immediate use.

ZEBRONICS EXTENDS ITS ASSOCIATION WITH HRITHIK ROSHAN TO BOOST IT PERIPHERAL BUSINESS Taking forth their 5th year of association, Zebronics in a strategic move has ventured to make accessible ‘premium to masses’ range of IT peripherals taking cognisance of the ‘work from home’ culture adopted across the globe. Zebronics holds decades worth of trust and a loyal clientele in IT Peripherals, Home & Personal Audio, Mobile & Lifestyle Accessories and Surveillance category for 24 years now. The pandemic has brought along a new way of working in the new normal with an increasing need and requirement for setting up computers at home to work remotely and smoothly. The IT Peripherals segment has found a fresh lease of life in the pandemic as ‘work from home’ regimen gains more strength. People are looking at making their remote working space more productive be it online education or PC gaming, thereby investing in the peripherals category once again. Zebronics with its philosophy of being ‘Always Ahead’ and have planned to further cement its position, by introducing more world class products in the IT Peripheral segment, thereby pushing the envelope and strategically enhancing its position as a market leader by endorsements with Hrithik Roshan.

ESET ACHIEVES ‘CHAMPION’ STATUS IN CANALYS GLOBAL CYBERSECURITY LEADERSHIP MATRIX 2021 ESET has achieved ‘Champion’ status for the third year in a row in the latest Global Cybersecurity Leadership Matrix from Canalys, improving upon its 2020 matrix position with a focus on investment in enterprise services and partner training. The 2021 Cybersecurity Leadership Matrix assessed 19 cybersecurity vendors on their global channel and market performance over the last 12 months. The Leadership Matrix combines partner feedback from Canalys’ Vendor Benchmark tool with an independent analysis of each vendor’s momentum in the channel based on their investments, strategy, market performance and execution. ESET was awarded Champion status with eight other vendors. Champions have the highest scores in the Canalys Vendor Benchmark and exhibit common characteristics, including making improvements to and simplifying channel processes, and demonstrating commitment to growing partner-generated revenue. Champions must also show that they are making sustainable investments in the future of their channel models, including channel programs and initiatives.

KINGSTON TECHNOLOGY EMPOWERS DATA CENTRE OPERATOR ARUBA.IT WITH ITS STORAGE SOLUTIONS Kingston Technology partnered Europe’s leading Data Centre operator, Aruba.it to support their technological requirements and to enable them to continue offering the best-in-class hosting & mailing services to their ever-growing customer base. Kingston’s Data Center SSDs and Server DRAMs are being used to bring out the most compelling performance for Aruba.it. Aruba was founded in 1994 and is now a leading company in Italy for data center, web hosting, email, certified email and domain registration services. Aruba has three data centers in Italy – two in Arezzo and Italy’s biggest technological campus near Milan, plus one coming soon in Rome - one in Czech Republic and data centers partner infrastructure in France, UK, Germany, and Poland. Giving the best service to their customers is one of the most important aims for Aruba. They depend on the high level of support and flexibility from their hardware suppliers.

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NEWS IN BRIEF

AMD NAMED AS MOST DESIRED SEMICONDUCTOR BRAND IN INDIA TRA Research companies released its 7th edition of ‘Brand Desired Report 2021’. AMD has been recognized as the Most Desired Brand of India under the Semiconductor Category in this annual brand study. This award has been conferred upon AMD as a result of primary research based on the proprietary 12 attributes of their brand desire matrix that have been studied and identified by TRA Research. This year’s research was conducted among 2000 consumer-influencers across 16 cities with 16,000 hours of field work. The study generated nearly 2.5 million data points and 3000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s report. TRA’s Brand Desire matrix is a widely accepted brand model and it helps reorient the brand strategy with a completely consumer centric approach. TRA’s Brand Desired Report data provides invaluable insights to leading Indian and global organizations in form of customized report known as ‘Buying Propensity Report’, allowing them to make themselves more competitive and relevant in these fast-changing times.

DELL SAYS HCI IS IMPORTANT FOR BUSINESSES TO STRIVE IN DATA ERA The data universe is growing exponentially. Current times have forced organizations to adopt new models of operations like work from home and remote working, leading to terabytes of data being generated very quickly. And with more data comes more challenges - including how to collect, store, manage, and analyze it to extract its core value. This tidal wave of data, coupled with adoption of enhanced IT strategies by organizations will set the stage for the next era of digital transformation. Thus, according to Dell Technologies, to overcome the technology glitches of legacy infrastructure, more businesses are opting for Hyperconverged Infrastructure (HCI). It allows organizations to breakdown the traditional infrastructure by intrinsically integrating compute, storage, networking, virtualization, management and data services. Along with this, it also reduces IT administrative tasks, and provide businesses the ability to scale at their own pace, reduce operating costs and provide flexibility as the foundation for multi-cloud approaches.

SOPHOS BUYS REFACTR TO OPTIMIZE MTR AND XDR WITH SOAR CAPABILITIES Sophos announced that it has acquired Refactr, which develops and markets a versatile DevSecOps automation platform that bridges the gap between DevOps and cybersecurity. Based in Bellevue, Washington, Refactr launched in 2017 and is privately held. As DevOps and security teams continue to adopt “IT-as-Code” approaches to managing their environments, Refactr’s ability to automate any of these processes enables teams to scale. For example, with Refactr’s platform, DevOps teams can augment existing continuous integration, continuous delivery and continuous deployment (CI/ CD) workflows, and cybersecurity teams can leverage the platform’s visual drag and drop builder. Refactr has leading customers in both the private and government/public sectors, including the Center for Internet Security and the U.S. Air Force’s Platform One. Sophos is optimizing Refactr’s DevSecOps automation platform to add Security Orchestration Automation and Response (SOAR) capabilities to its Managed Threat Response (MTR) and Extended Detection and Response (XDR) solutions. The SOAR capabilities will also help automate Sophos’ Adaptive Cybersecurity Ecosystem, which underpins all of Sophos’ product solutions, services, threat intelligence, and data lake.

ASUS ANNOUNCED MOTHERBOARD SUPPORT FOR WINDOWS 11 ASUS announced that the latest Windows 11 Insider Preview build can now be installed on many existing ASUS motherboard models. Installation can be achieved after applying the latest UEFI BIOS update from the relevant ASUS support page, or by manually enabling the required function in the existing UEFI BIOS. Following either of these two methods will empower adventurous users to try the beta version of the forthcoming operating system, allowing them to experience the future of Windows and PC computing – whetting appetites for the full Windows 11 experience later this year. A diverse range of ASUS motherboards are engineered to allow the installation and operation of Windows 11 Insider Preview. Owners or users of the models listed in the table below can download and apply the latest UEFI BIOS update or manually enable the required function in the current UEFI BIOS to allow the new operating system to be installed. www.digitalterminal.in

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EXCLUSIVE CHAT

“WE ARE PRIVILEGED TO HAVE BEEN ASSOCIATED WITH MICRON OVER THE PAST MANY YEARS IN INDIA”

Rajendra Seksaria, MD, Balaji Solutions Private Limited

The Indian IT industry is one of the fastest-growing industries across the globe attributing to large consumer base and ever increasing demand for technology products. The IT distribution market landscape holds a significant value for the vendors who are tirelessly working towards garnering substantial growth. In a highly competitive Indian market, the distribution houses seek to leverage the existing as well as emerging opportunities. Apart from it, in the past one year the market has evolved tremendously and a lot of transformations came into existence. Owing to all these transformations, the market is poised to grow at even faster pace in the coming years and partners are putting huge efforts to adapt according to the new trends. Balaji Solutions is one the leading distribution houses in India catering to the burgeoning demand for storage products. Balaji Solutions is a National Distributor for brand Micron, world’s leading storage solution manufacturer. In an exclusively held interaction with Rajendra Seksaria, MD, Balaji Solutions Private Limited, Rajeev Ranjan, Editor, Digital Terminal discussed about the Balaji’s journey with Micron, new trends, and overall market plans. Read below the excerpts: 22

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EXCLUSIVE CHAT

Rajendra Seksaria, MD, Balaji Solutions Private Limited

RAJEEV: HOW DO YOU SEE THE OVERALL GROWTH OF DISTRIBUTION BUSINESS IN INDIA? WHAT ACCORDING TO YOU IS THE BIGGEST CHALLENGE FOR TECH BUSINESS IN INDIA? RAJENDRA SEKSARIA: The IT distribution industry has undergone a significant transformation in the past decade owing to the changing market dynamics and increasingly demanding customers.

There has been a considerable expansion in distribution channels during the past few years with most Indian distributors using a two tier selling structure that has evolved over the years. Indian IT industry is well poised to grow due to the increasing demand for connected products and the need for speed. We foresee the demand to be robust for the entire CY 2021.

In a highly competitive market just selling of products will not be enough as computing is going to change bringing different elements to distribution. AI, cloud, wearables, storage and e-commerce would be the driving forces for growth. Getting adapted to these forthcoming changes will be key as it will require a different mindset and skillset.

RAJEEV: WHAT MAJOR CHANGES / SHIFT YOU HAVE SEEN OR ADOPTED IN THE NEW NORMAL? PLEASE SHARE SOME INITIATIVES TO HAVE BUSINESS CONTINUITY DURING LOCKDOWN OR EXISTING PANDEMIC. RAJENDRA SEKSARIA: In the past we witnessed transition and transformation from component selling to box selling along with solution selling. In the new normal demand assessment along with credit, inventory management, pre & post sales support along with competitive prices, all coupled with speed became critical for survival. At BSPL we adopted the RTN (return to www.digitalterminal.in

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Our Partnership with Micron Has Matured Over Time and We are Committed to Continue Investing in this Association and grow the business in future by working closely with the India team. normal) strategy with risk review and upskilled our operations team for meeting the supply chain challenges posed by lockdown. Speed of delivery became the deciding factor for winning a customer/order over price. We enabled remote working by providing necessary infrastructure to the team and created a pandemic management team, cross trained workers for making sure essential functions continue. The five pronged approach of building corporate support and commitment, identifying critical functions, identifying regulatory requirements, allocation of skilled staff, detailed action plan should enable businesses on continuity aspect.

RAJEEV: HOW DO YOU SEE YOUR ASSOCIATION WITH BRAND MICRON? WHAT IS ONE USP ABOUT THIS BRAND WHICH MAKES THIS DIFFERENT FROM IT’S CLOSE COMPETITORS? RAJENDRA SEKSARIA: Micron is a global leader in memory solutions and have a products and solutions across spectrum. We are privileged to have been associated with Micron over the past many years in India for distribution of products in the consumer businesses. Our partnership with Micron has matured over time and we are committed to continue investing in this association and grow the business in future by working closely with the India team. Micron started building human resources from 2019 onwards that has led to an exponential growth and brand acceptance in the marketplace. A wide range of product portfolio gives Micron competitive edge in India.

RAJEEV: WHAT ALL MICRON PRODUCT RANGE / PORTFOLIO YOU SELL ACROSS INDIAN MARKET? WHICH ONE PRODUCT IS DOING EXTREMELY WELL AMONG CUSTOMERS?

RAJENDRA SEKSARIA: We at BSPL sell the entire consumer category of products in India namely CRUCIAL brand SSD & DRAM modules. In a short span of time CRUCIAL has gained tremendous market share in both the categories.

RAJEEV: PLEASE BRIEF ABOUT YOUR DISTRIBUTION STRENGTH. HOW MANY PARTNERS/RESELLERS YOU HAVE UNDER YOUR CHANNEL NETWORK? ARE YOU LOOKING TO BOOST THE EXISTING NETWORK? RAJENDRA SEKSARIA: BSPL is one amongst the leading IT distribution houses in India with industry leading brand alliances. Incepted in the year 2001 it has gained relevant experience in the IT distribution ecosystem of India and is backed by a team of 600 talented individuals catering to more than 8000 partners across 19 states through 25 branches. BSPL follows a two tier distribution model of selling to wholesalers/ RDS and retailers. While we continue to invest and evolve in the traditional business model of distribution for last mile execution, we have also invested prudently and built a competent team for managing the e- commerce business that needs a completely different approach. Our leadership team is well aligned with the principals for an appropriate GTM. RAJEEV: WHAT IS YOUR REVENUE/ GROWTH TARGET FOR THE CURRENT FY? HOW DO YOU PLAN TO ACHIEVE THE SAME? RAJENDRA SEKSARIA: BSPL will strive to beat the industry growth through both organic and inorganic mediums.

We shall periodically measure our success with the number of partners we work with and enhance our ability to expedite response time thereby augmenting the reach of brand which we believe shall help in creating value for both. Our focus will be on driving growth by enabling our partners to move to higher value while as part of our internal strategy we shall continue investing in next generation technologies and build a portfolio of products that caters to the entire spectrum of pyramid.

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CHANNEL CONNECT

LAPCARE ANNOUNCES WINNERS FOR ‘NEW YEAR DHAMAKA LUCKY DRAW’ CONTEST Lapcare successfully concluded its channel event to honor and reward its partners. The event witnessed overwhelming response and got the participation from retailers, distributors and dealers. The winners of New Year Dhamaka Lucky Draw contest were honored with amazing prize including Cars, Bikes, and Scooty.

Lapcare conducted the New Year Dhamaka Lucky draw event to transparently announce the winners of the scheme that was conducted between December 2020 to February 2021.

The event has blazed the latest and most justified way to conduct a lucky draw in accordance with the post Covid norms. The program was live streamed on all the official social media handles, YouTube and official website.

1250 vouchers of participating partners were streamed live from the point of folding up to the moment of announcement. Though the retailers, distributors and dealers were present during the event, Lapcare sticking to its core values, kept no stone unturned to assure partners of the process’ transparency.

Interestingly, Lucky draw was the second segment of Lapcare New Year Dhamaka scheme, first segment being assured gifts to all Tier1 partners who qualified for sales in respective slabs.

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These gifts included phones, Tablets, Activas, Royal Enfield Bikes and more.

The winning prizes for the lucky draw were segmented amongst north, south, west and east zones. These included 24 laptops, 4 iPhones, and 4 Activas. The grand prizes for 2 lucky winners were KIA Seltos and TATA Tiago.

winners were SS Computer shopeeHyderabad, RX computers- Chennai, AH Infotech- Bangalore.In the North Zone, i3 laptop winners were Vinayak Infoway- Delhi, Acme Computers- Gurgaon, Pragya International, Jaipur & Mark Computer Haridwar. The total tally of winners is 34.

While Speaking to the media, ATUL GUPTA (CHAIRMAN- LAPCARE) said, “We are delighted to have such brand loyal partners and we thank them for being with us in our success journey.

We would assure mutual growth of everyone associated with us. Congratulations to all the lucky winners.”

Lapcare as a brand and Rx Infotech have been setting new milestones and crossing them ninth on month, achieving their highest recorded sales in the month of July. Their current market response and trend assures of this graph being vertically up in the times to come.

The grand winners were Netweb Solutions- Bangalore who won a brand-new Kia Seltos and the TATA Tiago was won

by Sai Raj Computer & IT Solutions Hyderabad.

Some amongst the zonal prize winners were: In the west, Apple iPhone 11 Laptop parts Mumbai, Activa- In Source IT Ahmedabad. In South i3 laptop

Lapcare was established in 2007 and currently is the leading brand for IT peripherals, Mobile, laptop and PC accessories. The brand has a strong hold in more than 28 product segments like Laptop and Mobile charging adaptors, Laptop batteries, Printer Toner cartridges, Keyboards, Mouse, Storage/flash products, RAMs, Motherboards, Audio products and more.

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ENTERPRISE FOCUS

TATA TELESERVICES AND ZOOM TEAM UP TO OFFER COMMUNICATIONS SOLUTIONS TO ENTERPRISES Tata Teleservices has teamed up with Zoom Video Communications, Inc., the world’s leading frictionless video-first communications platform to offer an intuitive, scalable, and secure communications solution to enterprises and individuals alike. Tata Teleservices will leverage Zoom’s robust and secure platform to address the growing collaboration requirements of Enterprises for seamless unified communications.

Fragmented communication and the resultant loss of productivity are problems most enterprises are facing with extended periods of remote working and time away from the office.

Work-from-anywhere and flexible working are going to become more commonplace moving forward and simple yet powerful, video conferencing solutions will be an integral part of making the transition into the post-pandemic workplace a success.

Video communications are shaping the future of the workplace and Zoom is leading the way with its innovative, simple to use, scalable, and intuitive communications platform.

As a progressive digital enabler, Tata Teleservices has a deep understanding of customer needs in the enterprise segment and this partnership will bring Zoom’s world-class communications platform services such as Zoom Meetings, Zoom Webinars among others to Enterprises of all sizes enabling them to collaborate effectively within their teams and partners in India and globally.

Tata Teleservices and Zoom will address the Unified Communications needs of Enterprise customers, especially SMEs across the Country. The partnership will endeavor to provide solutions that will help drive customer agility, efficiency, and most importantly, happiness. Organizations across industry segments such as banking and financial services, healthcare, IT-enabled businesses, and www.digitalterminal.in

Education will now have access to onestop unified communications solutions backed by Tata Teleservices highly acclaimed 24/7 managed service support capabilities and trust.

Elaborating on the partnership, Mr. Vishal Rally, Senior Vice President Product & Marketing, Tata Teleservices said, “At Tata Teleservices, we encourage businesses to have a ‘digital first’ mindset and take to the solutions that accelerate and improve their customer experience.

We are happy to collaborate with Zoom to offer Enterprises a seamless and superior Unified Video Communications experience on our state-of-theart, high-capacity digital connectivity Network. We are delighted to be Zoom’s preferred Partner in India and look forward to introducing more of their innovative Collaboration solutions to the Indian market.”

Mr. Sameer Raje, General Manager & Head of India, Zoom, added, “We are excited to partner with Tata Teleservices and offer their growing customer base our highly intuitive, secure, and all-inclusive video-first communications platform that enables them to have cross-functional meetings spanning continents in real-time. Zoom is invested in and committed to India, and we are very proud to help many Indian businesses, hospitals, academia, and other organizations stay connected.

Together with Tata Teleservices’ robust network and reach, we plan to provide a world-class video communications experience and extend our footprint in India, while meeting the new and constantly changing needs of the local market.”

Tata Teleservices and Zoom’s Video Communications platform offers a host of unique features like Live Video, streaming of Video Webinars for up to 50,000 viewers, include one-click access, video, voice, content sharing, recording, virtual backgrounds, company branding, multi-layer security, and meeting participation of up to 1000 people on video from locations across the globe.

Tata Teleservices has leveraged its deep customer expertise and has taken several initiatives in recent times to empower Enterprises with innovative and reliable solutions that significantly boost their competitiveness. The company has strengthened its portfolio of enterprise-grade solutions such as Smartflo, SmartOffice, Ultra-Lola, smart internet leased line, collaboration solutions, IoT, data management, and cybersecurity solutions across industries.

These solutions appropriately address the needs arising out of a distributed and remote working environment and enable customers to maintain business continuity in a flexible, scalable, and secure manner.

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DATA PROTECTION

BRIDGING THE GAP BETWEEN DATA AND ITS PROTECTION India’s path to digital transformation has accelerated manifolds within the past few months. This change can be credited to the state of technology advancements in the country. While many businesses had already realised the importance of transforming themselves, it became a priority for them only after they were forced to entirely change their working models, due to the pandemic. It was not surprising to note that those who had already made digital transformation their priority, were able to seamlessly transition and stay ahead of their competitors.

FREE MOVEMENT OF IT AT THE SPEED OF BUSINESS As we continue to operate in this world where the nature of work is getting digitalised, it has become necessary for businesses to let their IT move freely at the speed of business. This, however, is only possible when businesses prioritise the protection of their data by implementing new-age data protection solutions that have the power to deflect any harm caused by cybersecurity threats.

According to Ripu Bajwa, Director and General Manager, Data Protection Solutions, Dell Technologies, India, as these businesses worked towards maintaining continuity, while quickly shifting to a remote working style, they faced certain concerns, in the process. One of the major concern areas included the protection of their most valuable assetdata. In fact, due to lack of preparedness, many businesses fell prey to clever cybercriminals who were able to sneak into their IT systems, leading to data breaches.

To avoid such instances in the future, businesses will need to move beyond planning a strategy only after an incident happens and should instead plan any possible threat scenario. If overlooked, data loss has the potential to cripple unprepared businesses in no time.

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Currently, new modern infrastructures, be it on-premises or cloud, are modernizing. These modernized IT infrastructures are increasingly becoming the standards for successful IT operations.

Here, securely moving business-critical data to an isolated environment via an operational air gap becomes critical.

While this may only represent a fraction of the data, it provides the last line of defence with additional controls and inspection, to further counter the threat of cyber-attacks.

The air gap is both physical (via a locked room on-prem, in an off-prem or cloudbased vault) and logical (data and management path, command and control access). This brings a level of protection for rapidly expanding critical data by protecting the production surface where data is being generated as well as the backup infrastructure where the duplicate of the data is being stored.

As the risk of an advanced attack for businesses increases day by day, the

freedom to use the infrastructure of choice to keep data secure, becomes more and more important.

SECURING DATA WITH A CYBER VAULT Businesses need to deploy trusted data protection and cybersecurity solutions that will help them establish policy-driven automated workflows to move business-critical data into an isolated environment and lock it down in less than five steps. This can be termed as the ultimate protection for a business’ DNA and is called a cyber vault.

Through this strategy, in the event of an attack, this backup data will help businesses recover in a short amount of time. Ultimately, businesses will have the convenience and flexibility to support any change that may come their way, whether a cybersecurity threat or an agile business need.

THE PATH AHEAD Businesses are evolving and are becoming aware of the dangers of a cyber attack but need to truly start investing in cybersecurity and data protection solutions in order to stay afloat in current times. Only after taking proper steps to ensure the security of their data, can an organisation term themselves as future-ready. Hence, it becomes a prerequisite for businesses to be aligned with the changing technology landscape and equip themselves with best in class solutions, allowing their customers to have a satisfactory experience. www.digitalterminal.in

GAMERS CORNER

ACER INTRODUCES PREDATOR HELIOS 300 GAMING LAPTOP, FEATURING INTEL 11TH GEN PROCESSOR Acer Predator Helios 300 gaming laptop is one of the powerful and feature-rich gaming laptop available in the market.

The gaming laptop is designed to deliver an enhanced gaming experience to gaming enthusiasts. The Predator Helios 300 has the power to dominate any game with top-of-the-line hardware using the New 11th Gen Intel Core i7 processor.

Acer announced the launch of its Predator Helios 300 laptop in India equipped with 11th-generation Intel Core H-series processors with upto 4.6 GHz, 8 cores and 16 threads and upto NVIDIA GeForce RTX 3070 GPU. Other key highlights of the latest Helios 300 laptop include and FHD IPS 360Hz / QHD IPS 165Hz display, Thunderbolt 4 port, high-speed boost with PCIe Gen 4 SSD of total 1TB capacity for an exceptional sequence of high-performance gaming experience.

Speaking on the launch Sudhir Goel, Chief Business Officer, Acer India said, “With Acer’s innovation powered by the 11th Gen Intel® Core™ H-series processors, we push the limits on laptop performance for amazing gaming experiences. At Acer, we believe in elevating the journey of gaming enthusiasts continually by introducing innovations to our product lineup. The new Predator Helios 300 is yet another step in this direction. We are pleased to bring this to our Indian gaming audience which will prove to be the perfect upgrade for the gamers.”

POWERED UP PERFORMANCE The Predator Helios 300 has the power to dominate any game with top-of-the-line hardware using the New 11th Gen Intel Core i7 processor combined with the new Ray Tracing Cores & 3rd Gen Tensor Cores powered by Ampere —NVIDIA’s 2nd gen RTX architecture backed by up to 32GB fast DDR4 RAM gives gamers plenty of power to play AAA titles with ease.

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COOLING EVOLVED The Helios 300 employs Acer’s Vortex Flow cooling design, featuring a triple-fan cooling system, including a 5th Generation custom-engineered AeroBlade™ 3D Fan, to redirect airflow to critical components and maximize performance, no matter the task. And when the going gets hot, Predator CoolBoost™ gets going. Fan speeds increase based on generated heat, keeping critical areas continually cooled.

ONE SPEED: FAST The Helios 300 runs on Windows 10 Home and features Full-HD IPS display with blazing fast 360Hz refresh rate or Quad HD IPS panel with high-speed 165Hz display refresh rate options. The display option also comes with a 100 percent sRGB color gamut. The 3ms overdrive response makes this laptop into high gear a tear-free, seamless experience with minimal ghosting.

BRING ON THE GAME: The 4-zone RGB customized keyboard uses its Predator typeface, has seethrough concave-shaped keycaps for WASD, and features two integral keys to take note of Turbo and PredatorSense™.

The utility app allows you to monitor your system, overclock, customize RGB preferences, and much more.

LESS LATENCY, MORE VICTORY: The Acer Predator Helios 300 gaming laptop has Killer’s E2600 Ethernet Controller, Killer Wi-Fi 6 AX1650i and Control Center 2.0 for reduced latency while gaming.

DTS: X® ULTRA: Turn any pair of headphones or speakers into a high-end 360° surround sound system – enabling users to experience favorite movies, music, and games with real-world spatial sound. This helps create a wide expansive sound stage centered on the listener with improved harmonics for both mono and stereo.

PORTS APLENTY: Plug all peripherals into the full range of ports, including HDMI 2.1, MiniDP, THUNDERBOLT™ 4, and the newest USB 3.2 standard with Gen 1 and 2 (offline charging) support.

MASTER YOUR PLAY: Planet9 is an eSports platform unlike any other – filled with a community of like-minded gamers, from honing skills at gaming via game stats and taking part in leagues and tournaments.

PRICING AND AVAILABILITY The Predator Helios 300 will be available on, Acer Online Store, Flipkart, Acer Exclusive stores and other authorized retail stores starting from Rs 1,29,999.

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SMARTPHONE SHELF TECNO POVA 2 TECNO announced the launch of POVA 2, from its most powerful and premium POVA Series aimed at providing Incredible Power and Speed to its category consumers at a competitive price point.

OS: HiOS based on Android 11 RAM: 4GB & 6GB Storage: 64GB & 128GB Display: 6.9”FHD+ Display Processor: MediaTek Helio G85 Octa-Core Processor Rear Camera: 48MP AI Quad Rear Camera Front Camera: 8MP Dot-in AI Selfie Camera Battery Capacity: 7000 mAh POVA 2 is available at a price of INR 10,499 for 4GB+ 64GB and INR 12499 for 6GB+ 128GB for limited period only.

Micromax IN 2b Micromax Informatics Ltd. launched ‘India ka No Hang Phone’ – IN 2b in the budget segment.

Successor to the budget champion IN 1b, the Micromax IN 2b comes with a powerful features.

OS: Stock Android 11 OS RAM: 4GB & 6GB Storage: 64GB Display: 6.5” HD+ display Processor: UNISOC T610 Processor Rear Camera: 13MP+2MP AI Dual Rear Camera Front Camera: 5MP selfie camera Battery Capacity: 5000mAh IN 2b comes in 3 stunning colours – Black, Blue and Green and will be available at INR 7,999 & 8,999 respectively

Infinix SMART 5A In a bid to upgrade its mass-favorite SMART series, by staying true to its legacy of Big Screen and Big Battery, Infinix has unveiled its ultimate pocket-friendly smartphone, SMART 5A. OS: Android 11 with XOS 7.6 Skin RAM: 2GB Storage: 32GB Display: 6.52 HD+ Display Processor: Helio A20 Quad-Core Processor Rear Camera: 8MP Dual Rear Camera Front Camera: 8MP Selfie Camera Battery Capacity: 5000 mAh To be available exclusively on Flipkart at an introductory price of INR 6499, SMART 5A will come in three color variants: Ocean Wave, Quetzal Cyan, and Midnight Black.

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MARKET REPORT- SMARTPHONE

XIAOMI CONTINUES TO BE NO. 1 SMARTPHONE BRAND IN INDIA WITH 29.2% MARKET SHARE According to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker , India’s smartphone market started 2Q21 (April-June) on a low note amidst the second wave of COVID-19 but quickly recovered towards the end of the quarter, witnessing 86% year-over-year (YoY) growth to reach 34 million units. The second wave of COVID-19 hit the country almost a year after the first wave but varied significantly in terms of market response. Infections spread much faster even in rural areas and had a higher mortality rate, but there was a lesser impact on manufacturing and logistics, while the lockdown was not as strict as the year before. As a result, stateled lockdowns resulted in a few pockets recovering faster in the second quarter, generating pent-up demand in June’21.

“While 2021 is expected to see singledigit growth, 2H21 is likely to drop in comparison to the same period last year, with lower demand, uncertainties around the third wave, persistent supply constraints, and rising component prices along with intensifying inflationary rates.

Nevertheless, a rebound in 2022 will be possible with upgraders in the low-mid price segments, supply-led push of 5G devices, feature phone migration with new offerings expected in upcoming months (as announced by Reliance Jio), and better supplies to market,” says Navkendar Singh, Research Director, Client Devices & IPDS, IDC India.

The key market trends for 2Q21 included: • Accelerated growth of the online channel, led by eTailers, resulted in a record share of 51% with a massive 113% YoY growth.

On the flip side, the offline channel was impacted by weekend curfews in many areas and partially opened markets (with odd/even schemes) through May and midJune.

• MediaTek-based smartphones continued to lead with a share of 64% in sub-US$200, www.digitalterminal.in

while Qualcomm dominated the space in the US$200-500 segment with a 71% share.

• India stood at fourth position, following PRC, USA, and Japan, in terms of 5G shipments of 5 million with the lowest ASP at US$410. Though the government is yet to roll out the spectrum, IDC expects an inflow of more affordable 5G devices by end-2021 at sub-US$200.

• Overall ASPs surged to a high of US$184, growing by 15% YoY. Price hikes and an ongoing shift to 5G in upcoming quarters drives ASPs to peak in 2021/2022.

“Though there were aggressively priced 5G model launches in 2Q21, most shipments were 4G. Nevertheless, it is still months away from 5G to become mainstream, underlining the importance of spectrum availability, clear use cases, and ensuring a cohesive future-ready infrastructure led by telcos,” says Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

Top 5 Smartphone Vendor Highlights Xiaomi led with an impressive 84% YoY growth. POCO, Xiaomi’s sub-brand, emerged as the fastest-growing brand nationally, despite a smaller model portfolio and being exclusive to Flipkart. Xiaomi commanded a 40% online market share with almost 70% of its shipments in online channels. Also,

Xiaomi surpassed Samsung for the third slot in the offline channels with an 18% market share.

Samsung was second, registering the lowest YoY growth amongst the top 10 vendors at 15% in 2Q21. The vendor faced severe supply shortages. Its offline channel remained muted with a 4% decline, but its online shipments grew by 46% YoY, accounting for 49% of its total shipments.

Vivo came at the third position, with 57% YoY growth. Though it continued to remain offline-heavy, it had new launches under the iQOO series, which were online-led.

With 64% growth in the offline channel, vivo continued to command a majority share with its affordable Y series.

Realme surpassed OPPO for the fourth slot with shipment growth of 175% YoY in 2Q21.

It also overtook Samsung for the second slot within the online space with a 19% share, offering affordable 4G/5G models.

Amongst the top 5 vendors, realme had the highest 5G contribution and led the space with a 23% share in 2Q21.

OPPO slipped to the fifth slot, but with shipment growth of 123% YoY in 2Q21. 17% of OPPO shipments were 5G, claiming third place in the 5G market after realme and OnePlus. It also surpassed Samsung for the second slot in offline channels at a 20% market share.

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NEW ARRIVALS DIGISOL XPON ONU ROUTERS

DIGISOL Systems Ltd expands its Made in India product folio by announcing the launch of DG-GR1321 & DG-GR6010 XPON ONU Routers. DG-GR1321 terminal devices are designed for fulfilling FTTH and triple play service demand of fixed network operators or cable operators. These boxes are based on the mature Gigabit EPON/ GPON technology, which have high ratio of performance to price, and the technology of 802.11n WiFi (2T2R), Layer 2/3 and high quality VoIP as well. They are highly reliable and easy to maintain, with guaranteed QoS for different service. DG-GR6010 is a Dual Mode Routing ONU modem is an ideal for Fiber-to-the-Home solution, as it allows users to access high-speed internet connection via the GPON port. It features dual mode ONU, thus works on both GPON and Gigabit EPON technology which can detect and exchange PON mode automatically.

CANON INK TANK PRINTERS

Canon India launched the MAXIFY GX7070 and MAXIFY GX6070 ink tank printers to meet high volume demands for color printing across small and mid-size offices.

With water-resistant, fast printing and flexible paper handling, the two new printers are designed to combine productivity and laser printer-like efficiency and enable 30

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users to increase business productivity.

Large ink tanks and high-volume ink bottles significantly reduce ink costs for both monochrome and colour printing.

A full set of ink delivers approximately 6,000 grayscale pages and 14,000 pages in colour. For businesses that need to print even more without compromising on quality and text legibility, an Economy mode setting pushes output to 9,000 and 21,000 pages of grayscale and colour respectively.

Businesses can now print colour pages whenever the need arises without having to worry about the cost. Canon MAXIFY GX6070 is price at INR 47,348.00 and MAXIFY GX7070 is priced at INR 58,621.00

ALIENWARE GAMING LAPTOP

Following the availability of the Alienware m15 R5 Ryzen Edition, Dell has introduced the Alienware m15 R6 gaming laptop, the first device powered with 11th generation Intel® Core™ processors and accompanied by the NVIDIA® GeForce RTX™ 30-series graphics. With support for the AMD Ryzen R7-5800 H-Series Mobile Processors and NVIDIA® GeForce RTX™ 30 Series Laptop GPUs, the Alienware m15 R5 is the first Alienware notebook engineered with AMD processors and NVIDIA graphics, suitable for creation and entertainment. The Alienware m15 R6 offers the Core i7-11800H Tiger Lake-H CPU. Graphics options range from the NVIDIA RTX 3060 to the RTX 3080 Laptop GPUs which offer the Dynamic Boost feature up to 10W. It comes with a standard Alienware mSeries 4-Zone AlienFX RGB keyboard with 1.7mm key travel which includes anti-ghosting technology. The Alienware m15 R5 starts at INR 1,34,990 including GST and the Alienware m15 R6 starts at INR 1,59,990 including GST.

GIZMORE GIZFIT 910 SMARTWATCH Gizmore has launched the latest addition to its smartwatch segment – GIZFIT 910.

This masterpiece comes with Full Touch HD Resolution with built-in speaker for Bluetooth calling and music. Apart from keeping you connected and entertained, this device works as your personal health coach by keeping a track of your important health parameters like Blood Oxygen SpO2 levels, heart rate etc. It looks premium with its bold metallic body, unlimited faces, IP68 water resistance feature and much more. With a long battery life and multisports mode, it is a go to device for those who love to keep themselves fit. Biggest USP of this product is calling function via speakerphone which is very convenient while on the go and music play on watch which is comfortable while driving and at home. Another USP is GPS tracking VIA app which is very convenient and required while running or cycling.

MI HYPERSONIC POWERBANK

Mi India announced the launch of Mi HyperSonic PowerBank, the most powerful and feature-rich powerbank from the house of Mi. With a triple port design including the USB-C + Dual USB-A ports, Mi Hypersonic power bank can fast-charge compatible smartphones at 50W and is also capable of fast charging a laptop at 45W (PD 3.0). The 50W fast charging can power up a typical 4500mAh smartphone battery in just ~1 hour 5mins of time. Mi Hypersonic power bank is designed to provide consumers not www.digitalterminal.in

NEW ARRIVALS just faster charging but enhanced safety and protection as well. It comes with high density 20,000mAh Li-poly batteries that ensure fast and safe charging with every use. Equipped with 16-layers of advanced chip protection, the power bank safeguards itself and the devices from short circuit protection, temperature protection, input over-voltage protection, electrostatic protection, battery over-current protection, over discharge protection and much more, making it perfect for everyday usage. Mi HyperSonic Power Bank 20000mAh is available at a crowdfunding price of INR 3,499

CRUCIAL P5 PLUS PCIE SSDs

Micron Technology, Inc. announced the immediate availability of Crucial P5 Plus PCIe SSDs as an expansion of its awardwinning NVMe solid-state drive (SSD) portfolio to offer high-performance internal Gen4 storage options to consumers. With read speeds up to 6600MB/s, Crucial P5 Plus SSDs also enable up to 67% faster random read and 40% faster random write performance over prior Crucial Gen3 SSDs4.

Ideal for a new PCIe Gen4 PC build or a PCIe Gen3 system upgrade, the P5 Plus is compatible with both and has been tested on Intel and AMD platforms including the latest 11th Generation Intel® Core™ processors and AMD Ryzen 3000 PCIe 4.0 motherboards. Likewise, these new Crucial PCIe Gen4 SSDs are backward compatible for most Gen3 PC systems that support M.2 form factors5. The new high-performance Crucial P5 Plus PCIe Gen4 SSD rounds out Crucial’s stellar internal and external SSD product offerings such as the MX500, BX500, P5, P2, X8 and X6.

UBON POWERMAXX POWER BANK UBON has introduced its new power bank UBON PB X-31 POWERMAXX in India. It has www.digitalterminal.in

a 10,000mAh lithium polymer battery and short circuit protection. UBON POWERMAXX comes with dual input charging ports (TypeC/V8) and dual USB ports that help in ultra-fast charging. The power bank output charging port with 2.1A comes with Over Voltage Protection. This gives the power bank the flexibility to work with a wide range of devices like androids, tablets, cameras, headphones and type C-enabled devices too. Another USP of this power bank is its compact body and light weight which makes it easy to carry. There is also an LED Digital Battery Indicator, which lets you know the charging level and functionality of the power bank. Apart from this, there is a carry bag inside the box which comes with the power bank as a complimentary gift.

UBON PB X-31 POWERMAXX power bank comes in Black and White colours priced at Rs. 2,699.

INFINIX X1 ANDROID SMART TV

Infinix has launched its latest Android SMART TV INFINIX X1 40-inch. Infinix X1 40-inch Smart TV comes in a true bezel-less frame-less design, which gives it an elegant look and provides very high screen-to-body ratio for an immersive viewing experience.

EPIC 2.0 Image Engine uses algorithms

to enhance the overall picture quality and improves the sharpness, colour, contrast, and clarity to deliver a vibrant picture quality. A combination of HDR 10 with 350 NITS brightness helps in (auto switching) dimming and adjusting brightness levels to produce clear and brighter pictures at the highest nit levels. Infinix X1 series come with in-built Box speakers for superior sound experience with higher base effect.

A powerful combination of 24W box speakers with Dolby Audio delivers a rich, clear, powerful cinematic surround sound experience. The ANDROID smart TV is powered by the latest MediaTek 64 bit Quad Core chipset with 1GB of RAM and 8 GB of ROM. This ensures the viewers to enjoy high performance with low energy consumption.

REALME MAGDART WIRELESS CHARGER

Realme launches MagDart, the first magnetic wireless charging solution for Android. The solution includes the world’s fastest 50W magnetic wireless charger, realme Flash, the first Android smartphone that supports magnetic wireless charging, and several other magnetic charging accessories. realme aims to be a pioneer in the magnetic wireless charging ecosystem. realme first concept phone, realme Flash, features a 4500mAh battery capacity and can support up to 50W of MagDart wireless charging, which can charge the battery from 0 to 100% in less than an hour, nearly the same as realme 50W SuperDart wired charger. The 50W MagDart charger features an active air cooling system that keeps the mainboard and coil temperatures at a reasonable level with a compact and powerful fan that can quickly remove heat by drawing a large airflow into the charger so that it can maintain the charging power at a high level for a longer time.

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PRODUCT REVIEW

SYNOLOGY NAS DS420+ In today’s advanced world where technology is empowering the humans and everything is connected, people are investing in the next-gen technology devices which simplify the work. One such product is Network Attached Storage (NAS) device which is an advanced storage device and can solve all storage related issues. Synology DS420+ is specially designed for IT enthusiasts and home users. The NAS device is ideal for data sharing, video streaming, and photo indexing as well. We at DT have done a detailed review of Synology DS420+ to know how it works and how effective it is.

WHAT’S INSIDE THE BOX? The Synology NAS DS420+ comes packed with one power adapter, a power cord, RJ45 LAN Cable, some keys for opening the tray, and a quick installation guide.

BUILT QUALITY & PORTABILITY The Synology NAS DS420+ is very portable device and comes in black color. Its lightweight design makes it easy to carry and you can place it anywhere at your premises without worrying about its size.

As far as connectivity and design concerned, this NAS device has enough connectivity options to help you with. The NAS has some LED indicators on the front side, the first is Status indicator and the rest of the indicators indicates the drive status. The NAS has four HDD trays and besides the trays, there is one USB 3.0 port as well.

Alongside the USB port, a power button and indicator is provided by Synology. On the rear side of the device, there are two 1GbE RJ-45 ports under system fan. Under these ports, there is a USB 3.0 port and a Power port.

KEY FEATURES OF DS420+ This Synology NAS helps you to automatically backup your PC or Mac. You can back up all your files to a centralized Synology NAS with Drive Backup. The real-time backup feature of this smart device prevents massive data loss due to unexpected disasters during backup cycles.

You can use Synology NAS as an alternative to Google Photos. Synology Moments allows you to organize photos and videos and view them in a user-friendly and smart way. This personal photo storage is an optimal solution for you to manage the photos captured on your smart phones, with the facial and object recognition features making photo sorting and tagging fast and easy.

it can stream videos to various devices — computers, smartphones, media players, and TVs — to provide you with non-stop, fun watching experience. It also enriches your video collections with auto-download posters, searches subtitles from the Internet, and lets you share videos with friends with customized validity.

photos intelligently with Moments. It is a modern, AI-enabled photo management application that lets you effortlessly preserve your precious memories. And lastly, Video Station lets you easily manage and organize movies, TV shows, and home videos, and stream content to computers, smartphones, and media players.

This next-gen device also comes with QuickConnect feature. With QuickConnect, you can easily share all types of files on your Synology NAS. With Synology NAS, sharing images, videos, and work files to friends and family becomes very easy.

DS420+ is designed to reliably store your data and is backed by Synology’s three-year hardware warranty. An optional two-year extended warranty is available in select regions for up to five years of coverage.

KEY FEATURES OF SYNOLOGY DS420+ NAS• 2-core 2.0 GHz processor • two built-in M.2 SSD slots • Built-in universal portal • Intuitive user interface • Built-in security tools • Access data anytime and anywhere

PERSONAL MULTIMEDIA HUB Synology NAS works as your personal entertainment and multimedia hub. You can Access multimedia content anytime, anywhere through an intuitive web-based interface. The Audio Station in this NAS is like your personal music center, designed to intelligently sort and organize your audio files, and stream to Google Cast enabled devices. Moreover, you can organize your

How to access your files on DS420+ Accessing your files on Synology NAS DS420+ is very easy. You can access all your important data without any hassle.

DT VERDICT The Synology NAS DS420+ is an ideal storage device in today’s fast evolving IT environment as it provides you the flexibility to access your data without boundaries.

You can access the data stored on this NAS device from anywhere. It is also very portable so you don’t need extra space for this device. The cutting-edge features in DS420+ make your experience better and allow you to effortlessly store and access the data. With this smart storage device, you can create your own cloud. We at DT, give Synology NAS DS420+ 4 stars out of 5.

Moreover, any smart TV can treat Synology NAS as a media server. The Video Station feature in this NAS system helps you manage all the movies, TV shows, and home videos on your Synology NAS. Additionally,

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