DT December Issue 2021

OPINION Page No : 06

5G INNOVATIONS AND MICRON TECHNOLOGIES ARE CHANGING HOW WE STREAM CONTENT TOGETHER

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CONTENT

VOL - 1 2, I SS UE -1 2 , D E C E MB E R 2 0 2 1

06 OPINION

16 INTERVIEW

5G Innovations And Micron Technologies Are Changing How We Stream Content Together

“India Has The Potential To Become The Space Hub For Global Companies”

Carla Christensen, Senior Product Marketing Manager, Micron Mobile Business Unit

17 PARTNER CONNECT Secureye Successfully Concluded Partner Event in New Delhi

08 DT AWARDS 2021 Digital Terminal Successfully Hosted DT Awards 2021

20 INDUSTRY FOCUS Nexstgo Announced Major Business Expansion Plans on its 5th Anniversary 21 PRODUCT FOCUS

24 FACE 2 FACE

Western Digital Launches HighPerformance WD Blue SN570 NVMe SSD For Content Creators

“We Are Seeing Demand For Hybrid Cloud Across Industries” Srikanth Doranadula, VP-Hybrid Cloud Systems, Oracle India.

22 BRAND CONNECT Kaspersky Recognized As 2021 Customers’ Choice For Endpoint Protection Platforms

28 CYBER SECURITY Sophos Research Reveals New Variants of Android Spyware Linked To APT C-23

30 MARKET REPORT HP Maintains No. 1 Position in Indian HCP Market with 46.9% Market Share

Editorial & Marketing Office

Publisher & Editor : Rajeev Ranjan Executive Editor : Jyoti Janda Assistant Content Manager : Jai Prakash Consulting Art Direction : Vikas Sharma Visualiser : Akriti Arora Graphic Designer : Shubham Tomar Content Desk : Sourabh Yadav Production Head : Rajiv Singh Marketing Executive : Balvinder Singh Circulation: Ashok & Raju

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OPINION

5G INNOVATIONS AND MICRON TECHNOLOGIES ARE CHANGING HOW WE STREAM CONTENT TOGETHER If you’re like me, the pandemic and subsequent new normal have changed how you use video streaming services. In the past, watching TV or movies was an occasional way for me to pass time. But not being able to visit with friends and family made it the way I kept myself occupied! I thought that it would be marvelous to share my video streaming with a larger group, in real time, so that we all felt connected with a shared virtual experience.

Luckily, media streaming has become richer and more personalized. 5G speeds enable 4K and 8K video streams to mobile devices, and artificial intelligence (AI) is predicting what binge-worthy content we’ll like and want to watch next.

We can now share this experience with others as social media and streaming have intersected, thanks to the recent innovation of social viewing, where multiple people concurrently view a single movie, TV show or event. As they view, they can interact using social features like picture-in-picture video feeds of users, comments and emojis.

“VIRTUAL FAMILY ROOMS” ENABLE SOCIAL VIEWING Social viewing creates a real-time virtual family room where friends, family and colleagues watch the same content together — even though they’re not in the same location. Movies, TV shows or sporting events are streamed and synced across each viewer’s smartphone. And if the video is paused, it pauses in the exact same spot for all viewers. They can also see each other, chat, text and send emojis to the viewing group while watching the streamed content. This interaction is bridging the distance between friends and family, wherever they’re located.

Social viewing can be an amazing experience, but one that calls for syncing concurrent 4K and 8K video streams. That means massive amounts of data requiring massive amounts of high-bandwidth memory. And these multiple, high-definition streams are being pushed out to multiple viewers — all at the same time.

Social viewing company Groopview explains that social viewing is far more advanced than videoconferencing tools. “Those 6

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platforms are great for sharing PowerPoint presentations or documents but not so much for video streaming,” says Krishnan Rajam, Groopview Chief Technology Officer.

“Social viewing requires an entirely other set of technologies like adaptive bit rate streaming, digital rights management, entitlements, synchronization of video frames across several devices on disparate network connections, connection management, etc.

It greatly amplifies the complexity of providing a reliable and high-quality end-to-end service.”

Micron is lending its mobile memory and storage expertise, tools and testing to help Groopview engineers optimize the viewing experience and uncover where the application is taxing the system and memory more than necessary.

SOCIAL VIEWING IS FUELED BY MASSIVE AMOUNTS OF DATA The multiple concurrent video streams associated with social viewing are fueled by massive amounts of data. A 4K video with a 60 frames per second (FPS) video bit rate generates approximately 100 megabits of data each second. This increases as more viewers are added to a session or as the resolution of videos increases.

For example, a social viewing session with five viewers simultaneously watching a 4K video while broadcasting each of their selfie videos in 4K results in multidirectional

networking data traffic upwards of 500 Mbps, which requires 5G network speeds to relay the 4K video1. Processing just a single high-resolution 4K video filmed on a smartphone requires a peak memory bandwidth upwards of 30 GBps2. These bandwidth requirements grow when social viewing features are added because they greatly increase the amount of data generated and broadcast.

5G data rates allow for multiple users and 4K and 8K streams. But handling massive video files requires high-bandwidth, low-latency and high-capacity memory to feed that data quickly to processors for seamless social viewing experiences.

Adding dual-camera functionality to social viewing lets you add livestreaming events, such as vacations, soccer games or family reunions, to the list of content you can watch and react to with friends. But as you generate high-frame 4K videos in real time, saving those videos will also require enhanced storage and memory capacity.

Rajam explains, “Companies like Micron bring acceleration efficiencies to 5G, with highly capable chips, memory and processing power in the devices — so when you put all those things together with compute and storage nodes that provide a tremendous acceleration of content delivery at the mobile network edge, 5G becomes very compelling.”

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OPINION

MICRON’S MOBILE LEADERSHIP MAKES IT POSSIBLE TO UNLEASH SOCIAL VIEWING With social viewing, viewers expect the experience to run as seamlessly as simple tasks like checking email. Micron’s mobile memory portfolio is ideally suited to unleash the full potential of this 5G experience. With 52-GBps bandwidth for flagship smartphones, Micron LPDDR5 makes it possible to feed content and videos from multiple users to AI-powered processors quickly enough to experience seamless 8K streams, even when scaling to larger viewing audiences. It also provides enough bandwidth to combine social viewing with future features like portrait mode, augmented reality, 360-degree video and higher-resolution cameras.

New 5G and AI-powered use cases like social viewing demand a new way of thinking about memory and storage — a holistic platform approach to achieve higher memory bandwidth and capacity, lower latency and lower power for seamless user experiences throughout the day, all on a single charge.

Social viewing requires that dedicated high-performance memory bandwidth be

readily available to increasingly complex systems on chips (SoCs) to avoid bottlenecks.

And as new 5G-enabled apps appear, mobile memory and storage performance must also scale to keep up with the higher 5G data download speeds. However, this performance cannot come at the cost of sacrificing battery life.

Micron’s industry-leading mobile memory and storage products are the key to seamless user experiences.

Our high-bandwidth memory products keep SoCs fed with a continuous stream of data, and our low-latency, high-capacity storage products are designed for quick downloads of videos for immediate online or offline viewing.

Micron specifically engineered these products to fuel new applications — like social viewing — on 5G smartphones, balancing demands for storage capacity and computational power with size constraints, cost effectiveness and extended battery life.

(Authored by Carla Christensen, Senior Product Marketing Manager, Micron Mobile Business Unit)

INDUSTRY NEWS

MICRON TECHNOLOGY ANNOUNCES FINANCIAL RESULTS FOR Q1 FISCAL 2022 Micron Technology, Inc. announced results for its first quarter of fiscal 2022, which ended Dec. 2, 2021.

FISCAL Q1 2022 HIGHLIGHTS • Revenue of $7.69 billion versus $8.27 billion for the prior quarter and $5.77 billion for the same period last year • GAAP net income of $2.31 billion, or $2.04 per diluted share • Non-GAAP net income of $2.47 billion, or $2.16 per diluted share • Operating cash flow of $3.94 billion versus $3.88 billion for the prior quarter and $1.97 billion for the same period last year

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“Micron delivered solid fiscal first quarter results led by strong product portfolio momentum,” said Micron Technology President and CEO Sanjay Mehrotra. “We are now shipping our industry-leading DRAM and NAND technologies across major end markets, and we delivered new solutions to data center, client, mobile, graphics and automotive customers. As powerful secular trends including 5G, AI, and EV adoption fuel demand growth, our technology leadership and world-class execution position us to create signifi-

cant shareholder value in fiscal 2022 and beyond.”

Investments in capital expenditures, net were $3.27 billion for the first quarter of 2022, which resulted in adjusted free cash flows of $671 million. Micron repurchased approximately 3.6 million shares of its common stock for $259 million during the first quarter of fiscal 2022 and ended the quarter with cash, marketable investments, and restricted cash of $11.48 billion, for a net cash position of $4.46 billion.

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DT AWARDS 2021 DT AWARDS 2021 CONCLUDED SUCCESSFULLY; WINNERS FOR 12TH BEST BRAND & PRODUCT INNOVATION HONOR ANNOUNCED Digital Terminal successfully organized DT Awards 2021, India’s most prestigious tech brand and product innovation honor.

The 12th edition of this gala award night awarded the top performing tech brands for their best performance in year 2021. This grand award night witnessed overwhelming response from entire ICT community. Continuing our legacy to recognize the tireless efforts of tech brands throughout the year, Digital Terminal honored the top brands in different categories.

Since the pandemic has posed extreme challenges for the industry, DT continued working towards creating relevant platform for the growth and motivation of entire ICT community. Despite existing challenges, DT brought really a grand virtual show to announce this award in more than 60 different categories. DT Awards 2021 was organized in virtual format just like its previous edition which got huge response from the audience. This year too, the show attained good response from all the viewers who were watching it live. In terms of viewership, we got more than 40k views across our digital platforms.

To announce winners for DT Awards 2021 was not an easy task. Apart from online voting, this time our team did real ground work to bring the winners for DT Awards

2021. We visited popular market in India like Nehru Place in Delhi & Lamigton road in Mumbai. Based on all aspects like online voting, offline market surveys, market growth, market share, partner support, product quality and customer feedback, we have sealed the results for 12th Best Product & Innovation honor.

Acer was honored with three awards during the show including Best Gaming Laptop Brand 2021 award, Best Thin & Light Laptop Brand 2021 award and India’s Most Channel Friendly Brand 2021 award. Western Digital also won three prestigious awards, WD_BLACK was named as Best SSDs Brand 2021 whereas SanDisk iXpand was honored with Best Wireless Charger Brand award and Best Flash Drive Memory Brand 2021 award. Sophos received Best Anti-Ransomware Solution Brand 2021 award and was also named as Best Cybersecurity Ecosystem Brand. Crucial by Micron won Fastest Growing SSD Brand 2021 award as well Most Trusted DRAM Brand 2021 in India which shows their strong establishment now in local market. Dell was named winner for Best Laptop Brand 2021 award and Best Commercial PC Brand 2021 while ESET was honored with Best Cybersecurity Solution for Enterprise & SMEs in India award. MSI won two awards that include Most Innovative Laptop Brand 2021 and Emerging

CATEGORIES Best Smart TV Brand 2021

AVITA received the Lifestyle Technova of the Year 2021 award and on the other hand Tally Solutions named winner for Best ERP Brand 2021 award. TP-Link won Best Enterprise Access Point Brand award and was also named as Best Networking Brand in India. Kaspersky emerged as Most Trusted Cybersecurity Solution Brand 2021.

The IT Veteran Mr. Sanjiv Krishen, Founder & CMD, Iris Global Services was honored with IT Icon of the Year Award for his wonderful journey in the Indian IT industry.

To know the entire winners, please visit www.digitalterminalawards.in The DT Awards 2021 was supported by Acer, Western Digital, Iris Global Services, Sophos, Crucial by Micron, Dell, ESET, MSI, AVITA, Tally Solutions, TP-Link, Kaspersky, Kaizen, Zebronics, ASUS, Microtek, ASRock, Digisol, Kodak, Secureye, Elista, OSCOO, Portronics, Galax, Lapcare, Ant eSports, Uniline, Gizmore, ECS and Daiwa. The Media partner was Telecomtoday.in and TechBiz TV was the Online TV Partner. The event was managed, produced and executed by News Dot Media Pvt. Ltd.

WINNERS XIAOMI

Most Popular CPU Brand 2021

AMD

Best Laptop Brand 2021

DELL

Best Smartwatch Brand 2021

AMAZFIT

Best Smartphone Brand 2021

SAMSUNG

Best Gaming Keyboard & Mouse Brand 2021

LOGITECH

Best Headphone Brand 2021

ZEBRONICS

Best Trolley Speaker Brand 2021

ZEBRONICS

Lifestyle Technova of the Year 2021

AVITA

Best Cybersecurity Solution for Enterprise & SMEs in India

ESET

Advanced & Trusted Security Solution for Enterprise Most Trusted SMB Networking Brand 2021

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Gaming Monitor Brand 2021 award.

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BITDEFENDER D-Link

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DT AWARDS 2021

Mr. Anuj, Channel Sales Manager (North Zone), ASUS

Mr. Jitendra Singh, Cooler Master

Mr. Nishant Mathur, Regional Sales Manager, Kingston Technology

Ms. Neha Sinha, Assistant Marketing Manager, Seagate Technology

Mr. Gyanendra Chand, Tally Solutions

Mr. Bijoy Alaylo, Vice President, TP-Link

Mr. Sumit Kumar, Regional Head North and East India, Bangladesh, Nepal and Bhutan, Kaspersky

Mr. Vivek Saxena, Channel Marketing Manager, India and South Asia, Western Digital

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DT AWARDS 2021

Mr. Rajeev Gupta, Director Channel & Alliances India and SAARC, Sophos

Mr. Venkat, Acer

Mr. Shubham Chaudhary, Marketing Manager, Rx Infotech

Mr. Sanjeeo Singh, Manager – SI/VAR Channel, SAARC, Micron

Mr. Chandan Goswami, Corsair

Mr. Vivek Saxena, Channel Marketing Manager, India and South Asia, Western Digital 10

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Mr. Amit Bhardwaj, Distribution and Channel Sales Manager, Dell Technologies

Mr. Titus Easaw, Zonal Sales Manager, Microtek www.digitalterminal.in

DT AWARDS 2021

Mr. Anuj, Channel Sales Manager (North Zone), ASUS

Ms. Neha Sinha, Assistant Marketing Manager, Seagate Technology

Mr. Venkat, Acer

Mr. Dinesh Kumar, Country Manager - India, Galax

Mr. Shamim Hussan, Manager INCC , MSI

Mr. Saurabh Rathour and Mr. Pankaj Kumar, Digisol

Mr. PK Jain, Ant eSports

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Mr. Sanjiv Krishen, Founder & CMD, Iris Global Services

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DT AWARDS 2021

Mr. Atul Gupta, Director, Fortune Marketing

Mr. Pawan Kumar, Chief Executive Officer, Elista

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Mr. Anuj, Channel Sales Manager (North Zone), ASUS

Mr. Dinesh Kumar, Country Manager - India, Galax

Mr. Mukul Gupta, Product Manager, Portronics

Mr. Chander Shekhar Masant, National Sales Manager, Sales, Uniline

Ms. Neha Sinha, Assistant Marketing Manager, Seagate Technology

Mr. Sujit Kumar, ASRock

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DT AWARDS 2021

Mr. Ashish Srivastava, General Manager – Marketing, Enterprise Business, Tata Tele Business Services

Mr. Manish Jain, Senior General Manager, Marketing, Polycab

Mr. Vivek Saxena, Channel Marketing Manager, India and South Asia, Western Digital

Mr. Rajesh Khurana, Country Head Consumer Business, BIWIN www.digitalterminal.in

Mr. Anurag, Brand Manager, Thomson TV India

Mr. Shamim Hussan, Manager INCC , MSI

Mr. Bhupinder from RP tech on behalf of ECS

Mr. Dinesh Nasa, CEO, Videotex DECEMBER 2021 I

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DT AWARDS 2021

Mr. Aman Pratap Singh, Head - PR & Community, Infinix

Mr. Sanjay Kumar, Sales Director (India), SHENZHEN OSCOO TECH CO. LTD

Mr. Alok Verma, Marketing Manager, Tenda India

Mr. Venkat, Acer

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Mr. Sanjay Kalirona, CEO, Gizmore & Mr. Nishant Goel, Director, Gizmore

Mr. Rakesh Saksena, Sr. VP - Sales, Daiwa

Ms. Neha Sinha, Assistant Marketing Manager, Seagate Technology

Mr. Bijoy Alaylo, Vice President, TP-Link

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DT AWARDS 2021

Mr. Rajeev Gupta, Director Channel & Alliances India and SAARC, Sophos

Mr. Sanjeeo Singh, Manager – SI/VAR Channel, SAARC, Micron

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Mr. Nitin Mittal, North Zone Manager, Technology and Gadgets (TAG)

Mr. Pramod Mishra, Epson

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INTERVIEW

“INDIA HAS THE POTENTIAL TO BECOME THE SPACE HUB FOR GLOBAL COMPANIES” The Indian space programs have got a boost in past few years due to technological advancements and the government’s focus on making India a leader in the space sector. Moreover, the increased participation of private players in India’s space programs has enabled India to tap the opportunities and boost our presence in space market. Today, the role of private players has increased multifold and it is enhancing India’s space capabilities. Also, the government is willing to bring reforms in the space sector. The government’s policies are helping the stakeholders to speed up their growth and develop India’s space ecosystem further. SIA-India is a vibrant young industry body, strives to extend the benefits of SatCom innovation and technology development to the society as a whole.

Rajeev Ranjan, Editor, Digital Terminal recently interacted with ANIL PRAKASH, DIRECTOR GENERAL, SIA-INDIA. Mr. Anil shared his views on India’s journey in the space sector, participation of private players and the government’s focus in this sector. Read below the excerpts:

RAJEEV: HOW DO YOU SEE THE PARTICIPATION OF PRIVATE PLAYERS IN INDIA’S SPACE PROGRAMS? ANIL PRAKASH: The space economy worldwide is a mammoth USD 440 bn in 2020 and India’s share does not reflect the position like it should. The next giant leap to get a rightful slice of the pie of the world space economy can only be achieved by private sector role in the end-to-end participation of private sector as co-travellers in the national space economy, by exploiting the space capabilities for fulfilling the unmet needs of the nation and tapping into domestic and international markets.

With the right mix of regulatory landscape and policies in place, India has the potential to become the space hub for global companies.

RAJEEV: WHICH ARE KEY FACTORS HELPING THE PRIVATE PLAYERS TO GET A BREAKTHROUGH IN SPACE PROGRAMS? ANIL PRAKASH: The past engagement of the private sector as vendors has helped develop industrial capabilities within the country for advanced space programs.

Moving ahead the private sector needs funding, technology and opportunities to build not just the industrial capability but also a capability to engage in all space related upstream, midstream and downstream activities. The industrial capability itself needs to leverage its maturity to ensure a strategic position in the global space supply chain. Defence has been a

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major user of the space sector worldwide and in recent times we have seen an earnest interest for use of space capabilities to add a strategic depth to India’s Defence preparedness.

The entire value chain of academia outreach, technology transfers for commercialization, start-up incubation, IPR creation, valuation etc needs to be nurtured. While the existing startups hold a lot of promise, market size can support many more and this is established by a similar situation in other countries. An integrated strategy for development of the ecosystem needs to be supported by bold policies and a regulatory landscape allowing businesses to flourish. A beginning has been made starting with the Hon’ble Prime Minister’s announcement to unlock the potential of the Space Sector in June 2020 followed by the government’s decision to open the sector for private players, the establishment of IN-SPACe to provide a level playing field in satellites, launches and space-based services, provisions and a better regulatory environment with single window clearance policy.

With ISRO opening their haloed precincts for private sector to share IPR and infrastructure, the private players have an opportunity to make a mark in the thus-far limited scope. Large space manufacturing companies connecting with small industries and startup companies for services and components paves the way for many new businesses to grow. Kerala, Karnataka,

Andhra and Odisha etc. are building Space parks to facilitating cluster manufacturing approach to the space sector.

FDI rules allowing foreign companies to set-up facilities in India and enabling 100% Foreign Direct Investment in the space sector is a huge step forward. Lately ISRO has been signing MOUs with startup businesses and going one step forward is also enabling startups to utilize ISRO’s facilities to perform various processes and functions, besides offering mentoring support which would further help the firms immensely.

RAJEEV: HOW ARE GOI’S EFFECTIVE POLICIES IN SPACE TECHNOLOGY HELPING THE INDIAN SATCOM ECOSYSTEM? ANIL PRAKASH: While we do appreciate the earnest intent of the government in various new consultations, policy interventions, and recommendations by DoS, DOT, TRAI etc., these bits and pieces do not add up to a seamless and comprehensive framework to create an environment that brings in opportunities, funding and technology together.

Though NDCP 2018, announced by DOT, places more reliance on satellite communications and calls for “strengthening satellite communication technologies in India”.

The geospatial industry will get a major boost with the liberalization of geospatial data acquisition and simplifying cumbersome certification and license process.

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PARTNER CONNECT

SECUREYE SUCCESSFULLY CONCLUDED PARTNER EVENT IN NEW DELHI Fortune Marketing Pvt Ltd has been very aggressive towards driving growth for its brand Secureye. The partner event will make a big impact on partners’ community and will push them to capitalize on the emerging growth opportunities in the market. Rewarding and educating the partners is an appreciable move by Fortune Marketing.

Fortune Marketing recently organized a successful partner event for its own brand, Secureye on 9th December 2021 in New Delhi. The event attained overwhelming response from partners’ community as more than 400 partners across India attended this event. This partner event was inaugurated by Mr. Manoj Gupta, Managing Director, Fortune Marketing, Mr. Manish Agrawal, Director, Fortune Marketing and Mr. Atul Gupta, Director, Secureye.

Secureye is one of the leading brands in industry since last 25 years in the field of security products. Secureye is expert in providing cutting edge technology in security & surveillance domain. The brand offer quality products including closed circuit cameras, biometrics, entrance security products and access control systems. Secureye strives to be at the forefront of next-gen technologies, constantly offering high-performance solutions that address the needs of customers.

The event was focused on imparting the crucial knowledge about the market opportunities and honoring the top performing partners. Fortune Marketing is eying on accelerating its growth through educating its partners about Secureye’s wide range of products. The event was grand success where they celebrated their strong relationship with channel partners. Key leadership from the company also motivated partners to work more aggressively and perform much better in year 2022.

pressed his happiness with the responses the brand has got so far in year 2021. He said, “We are very happy with the ongoing association between our partners. The main reason behind our success is the hard work of each one of you. We believe long term association and mutual trust helped all of us in growing our business. I thank all the channel partners who are associated with the Secureye and supporting us to increase our market presence year on year.”

He assured that Secureye will manufacture more quality and innovative products in years come to strengthen the dream of PM Narendra Modi Ji, Aatmanirbhar Bharat.

To educate partners during the event, Secureye’s National Heads, Mr. Krishna Mohan and Mr. Vikas Sharma demonstrated Secureye’ new cutting-edge products and gave live Demo sessions as well. There was also one-to-one interactive session for all the partners which addressed queries related with products and customer support.

Such interaction and education session will

further help partners in creating world of happy customers for Secueye in days to come.

This interactive partner event will enable partners to grow despite challenging business landscape. The market has immense opportunities and the untapped market

could play a decisive role for the brand in coming days. The information shared by Mr. Manoj Gupta, Mr. Manish Agrawal and Mr. Atul Gupta will help channel partners harness the opportunities that this market holds.

The management team of Fortune Marketing awarded the top performing exclusive partners who performed well throughout the year. Few of the partners also won some exciting prizes during the event.

In the address note, Mr. Manoj Gupta, Managing Director, Fortune Marketing exwww.digitalterminal.in

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CHANNEL CONNECT

BELDEN INC ON BOARDS RP TECH INDIA AS ITS DISTRIBUTION PARTNER FOR INDIA MARKET RP tech India announced a partnership with Belden Inc., a global supplier of speciality networking solutions. Win-win for both the technology companies, this partnership strengthens RP tech’s existing networking brand portfolio and offers Belden a vast reach and coverage to tap market opportunities in the networking industry in India. RP tech will position Belden’s product portfolio to Industrial and Enterprise markets through its robust channel ecosystem of solution providers and project partners. The company will focus on Power, Transport, Telecom, Data Centers, Energy business verticals and Smart Cities, Safe Cities projects to pitch

Belden’s solutions.

Commenting on the partnership, Mr. Rajesh Goenka, Director, Sales & Marketing, RP tech India said, “Belden is a great addition to our networking brands portfolio. We can now offer best-in-class networking solutions that address modern business needs to our customers.”

“We are educating our existing partners on Belden solutions so that they can start positioning the brand in the market. We are also tapping new partners through marketing research. Along with that, we are focusing on various enterprise projects in the government and private sectors. We aim to create a conducive market for Belden”, Mr. Goenka added.

TAC SECURITY APPOINTS INGRAM MICRO INDIA AS ITS DISTRIBUTION PARTNER Ingram Micro India has announced a strategic partnership with TAC Security to distribute their Risk-based Vulnerability Management Product- ESOF (Enterprise security in One Framework), offering organizations seamless protection against cyber threats.

Under the terms of the agreement, Ingram Micro will distribute all TAC Security products through its extensive partner network across India, Bangladesh, Bhutan, Maldives, Nepal and Sri Lanka.

Commenting on the partnership, Jayant Gundewar, Executive Director and Head of Advanced Solutions business at Ingram

Micro said Security system has emerged as a crucial component to address vulnerability management system in the organization across world. The partnership brings together the global security competency of Ingram Micro and TAC Security’s Enterprise Security in one framework (ESOF) to safeguard customer’s applications and infrastructure against any threats in the cyber space.

“TAC Security’s ESOF risk-based vulnerability management product will be a game

changer in the cyber space, working with Ingram Micro is an opportunity to accelerate our joint customer’s adoption of vulnerability management in the APAC region” said Chris Fisher, Chief Marketing Officer, TAC Security.

MSB DOCS PARTNERS WITH BD SOFT FOR DIGITAL WORKFLOW AND ESIGNING SOLUTION MSB Docs joins hands with BD Soft to help businesses to digitize their documentations, irrespective of its size. Apart from being available in India, the product has its widespread in California and New Jersey.

MSB Docs offers an easy transition from traditional physical paperwork to digital signatures and workflows, improving ROI and efficiency by simplifying everyday processes and streamlining repetitive tasks and time-consuming work. The platform provides secure, efficient and compliant document workflow and management 18

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solutions for the life sciences and healthcare industries. With over a decade of industry experience and deep domain expertise, the software serves several industries, offering customized solutions for education and financial and legal services.

Speaking on the association, Mr. Srini Dokka, VP Global Business, MSB Docs said “At MSB Docs we aim to revolutionize the experience of document-based information processing and business process automation/orchestration. Our solutions set a new benchmark in digital excellence. To enable

its strong reach, we are glad to partner with BD Soft, one of the largest distributors for IT Solutions”

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CHANNEL CONNECT

SANGOMA TECHNOLOGIES AWARDED IRIS GLOBAL AS BEST DISTRIBUTOR FOR SOUTH ASIA REGION 2021 At a recent event held in Dubai, UAE, organized by the Canadian UC giant “Sangoma Technologies”, Iris Global was awarded the Best Distributor Award in South Asia. The event was conducted to address industry partners who were enlightened by Sangoma on how to sell more effectively. It conducted hands-on learning sessions, professional networking and training. At the event, that was also an occasion to acknowledge & reward distributors for having achieved their targets well and beyond.

being Sangoma’s Best Distributor for the South Asia Region 2021. Our partners and employees have worked hard to make this possible. I thank Aveek, his team and Sangoma Technologies for this amazing recognition” said Mr. Sanjiv Krishen, Founder, CMD Iris Global.

It’s an honor for us to receive this award for

Iris Global, have also received several awards

as the “Most Preferred IT Distributor” by various publications for their initiatives in the channel space.

Their Partners & business associates feel very comfortable dealing with Iris for their impeccable personal touch, transparent service & quick response. Iris goes the extra step to help close difficult deals & supports them with timely deliveries.

POLYCAB TELECOM LAUNCHES NEW PARTNER PROGRAMME FOR ITS SCS BUSINESS Polycab Telecom takes its Passive Networking business (SCS) to the next level with its new Partner Programme. Strengthening the partner-ecosystem, this Partner Programme comes in the wake of the company’s recent launch of Passive Networking Solutions and Accessories.

“In these times of ceaseless move towards hyper-connectivity, Polycab Telecom is constantly exploring to outline ways and discover insights

to realize this digital shift, with its offerings of the whole range of end-to-end passive networking solutions”, puts forth Ashish D. Jain, Executive President & Chief Operative Officer, Polycab Telecom.

“This is a new streamlined Partner Programme that brings in new resources, capabilities and assistances from Polycab, to bring more agility to our growing ecosystem of trusted partners. This will provide them with deeper skills and help them align themselves well to support the GTM-plans to acquire more and more customers with hand-in-hand approach”, says

Bishwajit Sutradhar, the National Sales Head, Passive Networking Business, Polycab.

Polycab’s partner-ecosystem has unique capabilities, responding to varied customer-bases and requirements. Aiming to provide its partners with access to a wider customer-base, create more value for their customers and increase their market-share, the company has adopted 4-layered partner-activation with Digital-infra Partners, Data Partners, Gold Partners and Partners for SMEs.

HP PARTNERS WITH TECHNOVA FOR EXPANDING ITS DISTRIBUTION NETWORK IN INDIA In a bid to expand its distribution network in India for digital printing business, HP announced a strategic association with TechNova Imaging Systems - the largest offset plate manufacturer in India catering to print & packaging industry for over 50 years.

Committed to help businesses increase speed, efficiency, and cost-effectiveness of digital print solutions, this association aims to advance HP’s market leadership in India’s digital printing business.

HP’s innovative products and TechNova’s market reach and deep customer trust will help drive digital transformation in the imaging & printing space. TechNova is partnering www.digitalterminal.in

with HP to introduce HP’s highly digitalized and automated Indigo printing presses and solutions in mono carton and label segment.

This association will also improve TechNova’s product offering and enable exploration of more high value applications and benefits of digital printing.

Redington will continue to be HP’s trusted partner covering the commercial and Photo segments even after this expansion. Our partnership with TechNova is aimed at increasing our market segments by harnessing our strong synergies with Technova.

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INDUSTRY FOCUS

NEXSTGO ANNOUNCED MAJOR BUSINESS EXPANSION PLANS ON ITS 5TH ANNIVERSARY NEXSTGO is celebrating its 5th year anniversary and announcing its latest business strategies to capture opportunities emerged from the increasingly connected and digitalised world. Since 2016, NEXSTGO has been committed to invest in research and development (R&D) and product designs, as well as manufacturing and servicing capabilities, aiming to bring the technology start-up to international status.

“Our vision is to develop products that brings technology breakthrough to our users and shapes the future abiding to our motto ‘Do What the Giants Can’t,’” explained by Mr. Alex Chung, CEO and co-founder of NEXSTGO Company Ltd. “Since the outbreak of pandemic, we have

empowered our notebook with the high quality product application and innovation for video conferencing, e-Learning, work from home solution and IoT products to advocate the future world of smart home living. Today marks the 5th anniversary of NEXSTGO, we will continue to expand our business to more regions around the world. Together we will line up local strategic partners in the region to deliver technology breakthrough in the commercial and business-grade laptops, which are innovative and fit well into the new digital future. NEXSTGO will continue to fulfil our corporate social responsibility by focusing on key issues, such as carbon neutrality, supporting local community and student activities in the new digital era.

To achieve the sustainable growth of the company and bring meaningful values to consumers, we believe DIVERSITY is the key to success, which can be demonstrat-

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ed in 4 aspects: Diversity in Innovation NEXSTGO conducts comprehensive studies to understand customer behaviours and preferences when it comes to design and the development of products. Aligning to the brand of AVITA, the company created a holistic and integrated multi-brand strategy that has driven NEXSTGO’s fast-track growth. Supported by strong manufacturing and R&D capabilities, NEXSTGO has launched over hundreds of innovative products in last five years. With aggressive market-penetrating campaigns and fast geographic expansion, NEXSTGO has achieved impressive growth and is now operating in over 25 markets across the globe.

Diversity in User Experience AVITA will continue to make premium technology products with superior design quality as a consumer tech-fashion brand that not only fit your lifestyle but are representations of you. The achievement serves as strong validation for AVITA’s mission by creating diversified product ranged from PC, smart home and IoT devices providing with highly personal experience for the new generation of fashion-conscious tech users.

Diversity in Colour Option & Design NEXSTGO believes that a laptop is not only a tool but also representative of one’s identity and fashion style. With this belief, NEXSTGO continues to roll out new generations of AVITA laptops in a variety of colours, patterns and design elements, which are light and thin and powered by

state-of-the-art technologies; with the spirit of innovation in Tech-Fashion, we launched our flagship model, LIBER V, with 30+ colours and patterns variation.

Targeting millennials and young consumer segment that are looking for their next tech statement through bold colours, it enabled NEXSTGO to develop first-of-itskind “Technology + Fashion” approach for its AVITA laptop products.

Diversity in Worldwide Recognition Our revolutionary notebook series, AVITA LIBER V, has been awarded a highly-coveted international design award – the distinctive “Red Dot Award: Product Design 2021”, which stands for superior design quality. This achievement serves as strong validation for AVITA’s mission of creating a highly personal experience for the new generation of fashion-conscious tech users; a recognition of the tech-fashion brand’s aim of achieving functional beauty, expression and individualism. Besides, NEXSTGO also received accolades such as 2020 CES Innovation Awards and 2019 Computex Best Choice Award, marking its international presences and recognition.

“Today we kick start our next five year plan. The world after COVID-19 must be more inclusive, resilient, and sustainable.” said Mr. Chung. “By identifying market changes, focusing on customer needs and developing products and services that support our customers’ requirements, we are confident that the company will continue to grow across regions, whilst at the same time giving back to society through our technology solutions.”

www.digitalterminal.in

PRODUCT FOCUS

WESTERN DIGITAL LAUNCHES HIGH-PERFORMANCE WD BLUE SN570 NVME SSD FOR CONTENT CREATORS The new WD Blue SN570 NVMe SSD is designed for endurance, packing high performance into a small-form factor to keep imaginations flowing -- all while maintaining low power consumption.

According to a recent report, it is estimated that more than 50 million people across the globe self-identified as having a career in the cultural and creative industries. With the ever-changing definition of “creator” in a technology-driven world, this title now reaches beyond graphic designers and videographers to include content creators, UI/UX designers, artists and illustrators, entrepreneurs and freelancers, engineers, architects, grad students and more.

creators, this powerful new internal drive delivers up to 5X the speed of our best SATA SSDs, so creators can let their imagination flow and worry less about PC lag or load times.” said Khalid Wani, Senior Director - Sales, India, Western Digital

When crunching large amounts of data on their next passion project, access to fast and reliable storage solutions can greatly improve a creator’s workflow, giving them peace of mind and allowing them to stay in the creative moment. With intense workload demands, today’s creative professionals need technology that empowers their creativity without stress over losing their brilliant work, project bottlenecks or slow storage speeds.

Mr. Jaganathan Chelliah, Senior Director, Marketing, India & MEA, Western Digital said, “At Western Digital, we work relentlessly to introduce the best storage solutions per our varied customers’ needs. Our WD Blue™ SN570 NVMe™ SSD is built to support creative vision.

This new internal drive enables creators to reliably tackle complex workloads to continue to create more and faster while maintaining low power consumption.

With these drives, we are able to equip creatives with the tools they need to do their best work, wherever and whenever inspiration strikes.”

Western Digital has launched a new solution for the growing community of creators around the world: the WD Blue™ SN570 NVMe™ SSD. The new internal flash drive is a powerful solution for upgrading current PCs or optimizing a custom build.

“At the heart of Western Digital lies innovation, and we are very excited to add this device to the house of WD’s diverse SSD portfolio. Especially designed for content

To keep creators inspired, each new purchase of a WD Blue SN570 NVMe SSD comes with a one-month membership to Adobe Creative Cloud,** offering access to some of the world’s best creative apps and services such as Adobe Photoshop, Illustrator, Lightroom, Premiere Pro and InDesign.

SPARK IMAGINATION WITH A PURPOSE-BUILT NVME SSD DRIVE The new WD Blue SN570 NVMe SSD is designed for endurance, packing high performance into a small-form factor to keep imaginations flowing -- all while maintaining low power consumption.

www.digitalterminal.in

Key features of the new WD Blue SN570 NVMe SSD include: • NVMe Technology: Create faster while consuming low amounts of power. With read speeds up to 3,500MB/s† (500GB‡‡ - 1TB‡‡ models), systems can run up to 5X faster than Western Digital’s best SATA SSDs • Built-In Support: Work with extra confidence and peace of mind as the downloadable Western Digital® SSD Dashboard helps monitor the drive’s health, available space, temperature and more • Slim Design: Save on space with a single-sided M.2 2280 PCIe® Gen3 x4 NVMe SSD-- perfect for building the ideal creation engine, whether it’s a desktop or laptop PC

• Reliability: Help protect your content with features like end to end data path protection

PRICING AND AVAILABILITY The WD Blue SN570 NVMe SSD is now available for purchase from the select IT Retail & Amazon.in, and comes with a 5-year limited warranty.*** Capacities range from 250GB‡‡ up to 1TB‡‡ and start at an MSRP of Rs 3899/-.

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BRAND CONNECT

KASPERSKY RECOGNIZED AS 2021 CUSTOMERS’ CHOICE FOR ENDPOINT PROTECTION PLATFORMS Kaspersky has been recognized as a 2021 Customers’ Choice for Endpoint Protection Platforms by Gartner following a customer rating of 4.7 out of 5. 96% of customers also said they were willing to recommend the Kaspersky Endpoint Security for Business product. Kaspersky is one of only 3 vendors named a Gartner Peer Insights Customers’ Choice in the latest round of recognition for both the EPP and EDR markets. Kaspersky has been named a Customers’ Choice all four years that the recognition has been acknowledged by Gartner.

Gartner Peer Insights is a free peer review and ratings platform designed for enterprise software and services decision makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic. The ‘Voice of the Customer’ is a document that synthesizes Gartner Peer Insights’ reviews into insights for IT decision makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process, as it focuses on direct peer experiences of implementing and operating a solution.

Kaspersky is the only vendor to be recognized as a Customers’ Choice every time Gartner has announced the recognition in the EPP market. When it comes to technical support, Kaspersky customers rated our EPP and Endpoint Detection and Response (EDR) solutions 4.7/5.0 and 4.9/5.0 respectively on Gartner Peer Insights as of Dec 1st 2021.

Kaspersky has also been recognized within the following Customers’ Choice category distinctions: Large Enterprise (1B - 10B USD), Mid-size Enterprise (50M – 1B USD), Public Sector, Government, Education, and Services. The company is also one of only two vendors recognized as a Customers’ Choice in the Finance Industry. As for the regional category, Kaspersky is one of only four vendors recognized as a Customers’ Choice in the Europe, Middle East, and Africa regions.

Kaspersky believes that receiving the Customers’ Choice recognition is testament to the company’s work constantly developing and upgrading solutions for businesses of various sizes. As companies’ needs can be

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different depending on the maturity level of their IT and cybersecurity provision, we suggest having dedicated security frameworks that cover them all. Proven and reliable endpoint protection from Kaspersky Endpoint Security for Business at the Security Foundations framework level is fundamental for organizations of any size and infrastructure complexity. The next level of IT security maturity – Optimum and Expert frameworks – is supplemented with EDR, Managed Detection and Response (MDR), advanced anti-APT solution, threat intelligence services and awareness training.

As of Dec 1st 2021, Kaspersky is the most reviewed vendor on the Gartner Peer Insights EPP market with 1,887 reviews by verified customers. Customer comments within these reviews include: “Kaspersky is synonymous with security and data protection. It has long been well evaluated by several specialized sites, offering solid solutions against viruses, malware and other malicious tools. The Kaspersky Endpoint Security tool is an excellent tool for protecting computers on a corporate network. The service is based on a central server responsible for licensing and distributing updates and virus definitions. The system is so invisible that the user often hardly realizes that it is running,” Data and Analytics specialist in the government industry.

much satisfied by the services and support it offers. Kaspersky is among the oldest antivirus and top rated in the world. Safety and security of files and data is highly reliable and the support it offers is commendable in case of any issues. It is very good for internet security. Kaspersky even offers a diverse range of antivirus suites to match your protection needs,” Decision Analytics Associate in the services industry.

“For us, being named Customers’ Choice for the fourth time in a row is a testament to the key enhancements we have implemented in our products for businesses in the last couple of years. It is also proof of our dedication to providing the best protection for customers amid the growing risks facing their businesses as we navigate the pandemic and keep pace with evolving needs. Kaspersky is among the top 5 highest-rated vendors on Endpoint Protection Platforms, Endpoint Detection and Response Solutions, Managed Detection and Response, Threat Intelligence, Cloud Workload Protection Platforms, and Services Automation markets on Gartner Peer Insights*. We will continue developing the best solutions according to the highest industry standards to support businesses of all sizes,” comments Evgeniya Naumova, Executive Vice President Corporate Business and Deputy CBDO, Commercial at Kaspersky.

“We are using Kaspersky Endpoint Security for over a year now and have been very www.digitalterminal.in

FACE 2 FACE

“WE ARE SEEING DEMAND FOR HYBRID CLOUD ACROSS INDUSTRIES” In the fast-changing business landscape, businesses are betting big on next-gen technologies. The need for having robust and effective IT infrastructure is increasing so the market players are offering the most advanced technology solutions to their clients. The adoption of such advanced technology solutions results in greater benefits than operating over traditional approach. Oracle has been catering to the Indian market with its wide range of solutions. Oracle’s aim is to provide pace to businesses and help them with a balanced digital strategy to strive in the competitive business environment. Rajeev Ranjan, Editor, Digital Terminal recently spoke to SRIKANTH DORANADULA, VP-HYBRID CLOUD SYSTEMS, ORACLE INDIA. Mr. Srikanth elaborated about the current market landscape, adoption of leading technology by enterprises and Oracle’s plans to accelerate growth. Read below the excerpts:

RAJEEV: WHAT ARE THE MAJOR CHALLENGES FOR COMPANIES LOOKING TO SCALE UP THEIR IT INFRA TO BOOST THEIR OPERATIONS? HOW IS ORACLE HELPING THEM ADDRESS THESE CHALLENGES? SRIKANTH: Enterprise requirements such as adhering to data sovereignty guidelines, advanced security, low latency, and field deployability have prevented the adoption of the public cloud for a number of mission-critical applications in the past. We wanted to tackle this and help enterprises navigate these challenges. Our hybrid and edge offerings address customer requirements for specialized deployment, disconnected and intermittently connected operations, low latency and high performance, as well as data residency and security.

Our comprehensive hybrid cloud portfolio provides enterprises with more flexibility and control over their cloud deployments vis-à-vis other cloud providers.

RAJEEV: WHY HAS HYBRID CLOUD BECOME THE GO-TO IT INFRASTRUCTURE MODEL FOR INDIAN BUSINESSES? SRIKANTH: Technology has become all but inseparable from the business. To keep pace with an ever-evolving, hyper-dynam-

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“

“

We have a fundamentally different approach to security because we believe security should be foundational and built-in.

ic business landscape, most tech-savvy enterprises have already adopted hybrid cloud strategies. This is because enterprises are realizing that a well-integrated and balanced hybrid strategy can help them reap greater benefits than a disparate approach to technology.

stand and implement for all employees, not just the experts.

A hybrid cloud strategy empowers enterprises to scale faster and better via the public cloud’s innovative and flexible services.

Enterprises also benefit from superior cloud economics, more choice, improved agility, greater regulatory compliance, and improved business resilience. Buoyed by this demand for hybrid cloud solutions, various analysts and industry experts estimate that the global hybrid cloud industry will grow to nearly $100 billion by 2023.

SRIKANTH: We are very committed to help customers realize more value from our hybrid cloud services and succeed in achieving their business objectives. In this journey, our partners are playing a vital role. We have a focused go-to-market strategy and a set of committed, competent partners.

Our partner engagement program - the Modern Oracle PartnerNetwork (OPN) - is simple and clear, with 3 Cloud tracks: Cloud Sales, Cloud Services and Cloud Build tracks.

Each of these tracks empowers partners to enhance their Oracle Cloud capabilities in turn helping customers to succeed in their cloud journey.

RAJEEV: SECURITY IS A KEY PRIORITY FOR EVERY ORGANIZATION TODAY. HOW DO YOU HELP YOUR CUSTOMERS ON THIS FRONT? SRIKANTH: Both on-premises and cloud components have their advantages when it comes to data security. On-premises allows data to stay behind a local firewall, ensuring sensitive or proprietary data receives maximum protection. Cloud networks allow for benefits such as unified security policies and mass rollout of updates. With hybrid cloud computing, an organization’s unique and specific elements can be assessed under the microscope of risk tolerance, and thus assigned accordingly.

We have a fundamentally different approach to security because we believe security should be foundational and built-in. And customers shouldn’t be forced into a situation where they have to make trade-offs between security and cost. Oracle has a multi-layered approach to security. Also, we believe security should be easier to under-

RAJEEV: PLEASE BRIEF US ABOUT YOUR OVERALL CHANNEL ECOSYSTEM IN INDIA. HOW ARE YOU HELPING THEM UPSKILL/ RESKILL FOR A CLOUD-FIRST WORLD?

Partners are critical for our business success. We will continue to help our partners develop capabilities and fast-track knowledge/expertise acquisition to help support our customers effectively. We have a number of partner training and enablement programs throughout the year.

To help customers gear up for a cloud-first world, it’s imperative that our partners are equipped with the right skills and expertise. Because we realize that thousands of companies and millions of users count on Oracle Cloud Infrastructure (OCI) to run their entire application portfolio and mission-critical workloads. Also, OCI is one of the fastest-growing cloud platforms, and we are seeing an increased demand for OCI expertise across the globe. Therefore, we are offering free OCI training, plus free certification, via Oracle University until the end of the year. www.digitalterminal.in

MAG WOR LD EXPO 22

MOBILES | ACCESSORIES | GADGETS

March 10-12, 2022

MARCH 10-12, 2022 | KTPO | BENGALURU

An exclusive B2B expo for the world’s most aspirational brands

KTPO, Bengaluru

POWERED BY:

Join an ultimate Platform to SHOWCASE & LAUNCH Latest Products & Enhance your Business Reach Inviting manufacturers & importers of Smart & Feature phones, Tablets, Screen Gaurd, Protective Cases & Covers,Speakers & Headphones, Camera and Related Accessories, IT Peripherals | Android & IOT Devices, Smart Wearables, Chargers & Power Devices, CCTV & Surveillance Systems, Cables & Connectors, Personal Health Care Products, Small Household Appliances & Value Added Services

AN OPPORTUNITY YOU CAN’T AFFORD TO MISS! DIAMOND SPONSOR

BADGE SPONSOR

GOLD SPONSOR

BAG SPONSOR

OEM/ODM SPONSOR NOTEPAD SPONSOR

LANYARD SPONSOR

REGISTRATION SPONSOR

GIFTING SPONSOR

WATER SPONSOR

KEY EXHIBITORS ....many more

Rise Electronics 5DLVLQJ 8S 7KH %HVW %UDQGV

For participation contact:

Swagatam Mukherjee M: +91 7411203855 / 6364829191 swagatam@virgo-comm.com

MEDIA PARTNER

Organised By

250 Virgo House, 7th Main, Amarjyoti Layout, Domlur Extension, Bangalore 560 071, India T: +91 80 25357028 / 29, 41493996

Sachin Desai +91 98204 25612 sachin@virgo-comm.com

www.magworldexpo.com

NEW ARRIVALS KODAK 4K 7XPRO BL ANDROID TV

Kodak TV India has introduced a new range of models under their 7XPRO series, delivering a wholesome entertainment solution and experience while giving a push to its Make in India commitment. This new range will be India’s best 4k TV series.

Starting at prices as low as INR 23,999, 7XPRO series Android TVs will be available in three variants—43-inch, 50-inch, and 55-inch with 4k Display. The highlight features of these models are 40W sound output with double box speakers, and Surround sound, HDR 10, Google Assistant voice control, dual-band Wi-Fi to support 2.4GHz to 5GHz internet bandwidth. The 7XPRO variants are also loaded with features such as an ARM Cortex A53 processor, an Android interface, and multiple connectivity options with USB 2.0, HDMI 3, and Bluetooth v. 5.0 that has a user-friendly remote control. They are also coupled with new and upgrades such as a Bezel-less display, surround sound technology, and digital noise filter.

HP DESKJET INK ADVANTAGE ULTRA PRINTER

HP Inc. has announced the introduction of a new HP DeskJet Ink Advantage Ultra printer 4826. The plug and play print product offers a hassle-free printing experience, with security and assurance while delivering versatile performance. Its user-friendliness along with the ability to print, copy, and scan makes it an ideal choice for Gen Z and Gen X users. The HP DeskJet Ink Advantage Ultra 26

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printer 4826 comes with two full cartridge sets, which can print 2600 (black)/1400 (color) pages. This printer offers low cost per page printing cost with minimal initial cost, resulting in a competitive total cost of ownership making it an ideal choice for home users. It also offers enhanced connectivity through dual-band Wi-Fi® with self-reset and HP Smart mobile print app with easy integration through a USB port.

Compact, sleek, and lightweight, HP DeskJet Ink Advantage Ultra printer 4826 enables mobility even after installation.

LIVA Z3 & Z3E MINI PC

Elitegroup Computer Systems (ECS) is proud to present the high performance, power efficient and multi-tasking mini PC – LIVA Z3 & Z3E. They build in powerful and multi-functional Intel® Jasper Lake Pentium® & Celeron® processors with up to 16GB* DDR4 dual-channel memory technology, and is expandable through the M.2 socket to meet various needs. LIVA Z3 & Z3E also equip with the latest 802.11ax* technology to effortlessly support your wireless connection. They support dualscreen output via HDMI 2.0 and mini DisplayPort both up to 4K high-quality resolution. The LIVA Z3 & Z3E feature Intel® Pentium® & Celeron® processors, up to 35% higher processing power than the previous generation. They adopt eMMC 5.1 128GB* as the storage capacity and DDR4 dual-channel 16GB memory, which accelerate system performance and improve response speed as well. Furthermore, the M.2 PCIE 2280 interface for SSD and 2.5” SATA interface for HDD/ SSD assist users to easily tackle the daily tasks by experiencing a compact PC.

RAPOO VH710 GAMING HEADSET When gaming on a battlefield, you need to have an edge over your opponent. With good surround sound audio, you have a higher chance to accurately pinpoint your enemy’s location and act immediately. With

its latest VH710 Gaming Headset, RAPOO promises to provide a virtual 7.1-channel surround sound environment enabling you to distinguish and detect the direction of the sound clearly. The RAPOO VH710 features large 50mm drivers for superior audio performance which includes punchy bass and crisp highs. Extremely beneficial for gaming, the VH710 can also give you a cinema-like experience for movies. The headset also features a superior ENC microphone which includes de-noising functions for stable and crystal-clear chats and Voice calls. The RAPOO VH710 has a lightweight design with a headband suspension and is built using ultra-strong and durable materials. The headset also incorporates cool RGB backlight LEDs wherein you can create your own personalized ambience to enhance your gaming experience.

DAIWA 4K UHD SMART TVS

Daiwa introduces two new UHD Smart TVs powered by webOS TV in India. With ThinQ AI Voice assistance, an intuitive user interface supporting new technologies and a wide range of streaming services, the webOS TVs outshines every cinematic experience. Both 109cm (43) D43U1WOS and 140 cm (55) D55U1WOS are part of Daiwa’s very successful webOS TV series line-up. Priced at Rs. 34,999/- and 49,999/respectively, the Smart TVs are already available at leading retail stores in India with a 12 months complete warranty and additional 12 months on Panel Warranty (T&C apply). The 4K UHD Smart TVs from Daiwa, with their webOS TV line up, aim to disrupt the status quo in an industry with www.digitalterminal.in

NEW ARRIVALS its proprietary operating systems. Both the Smart TVs are powered by ARM CA55 1.1 GHz Quad-core processor, four times faster than conventional TVs. They are equipped with a High RAM of 1.5 GB with an internal storage of 8 GB.

D-LINK R15 EAGLE PRO AI AX1500 SMART ROUTER

D-Link makes available its all-new R15 EAGLE PRO AI AX1500 Smart Router in India. The all new R15 EAGLE PRO AI Router combines the latest Wi-Fi 6 technology with artificial intelligence to offer incredible Wi-Fi coverage and speed - delivering a continuously optimizing and improving network, ideal for home users and small offices. D-Link R15 AI Router is packed with cutting-edge AI features to keep everyone connected, no matter what they’re doing online. This advanced series of Router from D-Link brings AI-enhanced capabilities to optimize the Wi-Fi, keeping network performance at peak all throughout, and allowing users to experience the convenience of AI powered Wi-Fi Network. The R15 Eagle PRO AI Router is one of its kind, with a host of AI enabled features. This Router also features the AI Mesh Optimizer, which strengthens the connection between mesh nodes to deliver seamless and reliable Wi-Fi. Now Managing Wi-Fi is easier than ever before with the integrated AI Assistant.

MSI CREATOR Z16 LAPTOP MSI strengthens its content creation lineup with the launch of Creator Z16 laptops in India equipped with 11th Gen Intel Core i9 and i7 processors with NVIDIA® GeForce RTX™ 3060 graphics. This new series of Creator laptops boast’s a 16:10 display with thin bezels inspired by the Golden Ratio for better viewing angles www.digitalterminal.in

and increased productivity. The latest model comes in i7 & i9 variants at INR 2,40,990/- & INR 2,57,990/- respectively.

With World’s 1st MiniLED Keyboard Laptop mini LED backlit keyboard, the Creator Z16 illuminates lightly dim spaces and helps you accomplish tasks with ease.

With its people-centric design philosophy, the Creator Z16 combines rounded and fluid form with sleek edges, merging both postmodernism designs on its appearance.

This new series of Creator laptops boast’s a 16:10 display with thin bezels inspired by the Golden Ratio with innovative technology for better viewing angles and increased productivity.

ANT ESPORTS INFINITY TWS GAMING EARBUDS

Ant Esports announced the release of its Ant Esports Infinity True Wireless Gaming Earbuds. Using the build in gaming mode users can experience low latency of 100ms for a more accurate and responsive gaming experience. The 13mm drivers produce ample bass and crisp treble while still maintaining a balanced gaming sound signature to deliver pin point spatial awareness for that extra edge in competitive gaming scenarios. Gamers and music lovers can enjoy up to 30 hours

of battery life, as the earbuds hold 5 hours of continuous playtime on a single charge and 25 hours of extra playtime in the case. They also come with a splash resistant IPX4 design for ease of use even during outdoor activities. With inclination towards hassle free user experience, the Infinity TWS run on Bluetooth 5.0 standards and come with touch controls that allow multimedia functionalities such as play, pause and even allows for taking and hanging up calls, all with an easy switch between normal and gaming mode.

ACER PREDATOR HELIOS 500 GAMING LAPTOP

Acer announced the launch of Predator Helios 500 armed with desktop caliber gameplay 11th Gen Intel Core i9 processor with up to 5.01 GHz on multiple cores and NVIDIA GeForce RTX 3080. Other key highlights of the latest Helios 500 include 4K Mini LED 120Hz display, 5th Gen AeroBlade 3D Fan Technology, Predator Pulsar lighting, patented mechanical MagTek Switches, Thunderbolt 4 USB-C ports, and DTS: X® ULTRA surround sound system for an exceptionally highperformance and immersive gaming experience. Starting at just Rs. 3,79,999 this beast of a machine can tackle most of the graphically demanding games out there.

The Predator Helios 500 (PH517-52) boasts up to an overclockable 11th Gen Intel Core i9 processor, NVIDIA GeForce RTX 3080 Laptop GPU and 64 GB of DDR4 3200 MHz memory, giving players more than enough power to take on all of the latest titles, while a pair of PCIe NVMe SSDs in RAID 0 and one SATAHDD means that the notebook has plenty of space for the next generation of games, too.

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CYBER SECURITY

SOPHOS RESEARCH REVEALS NEW VARIANTS OF ANDROID SPYWARE LINKED TO APT C-23 Sophos has published, “Android APT Spyware, Targeting Middle East Victims, Enhances Evasiveness,” detailing new variants of Android spyware linked to C-23, an advanced persistent threat (APT) adversary that has been active in the Middle East since 2017. The new variants are enhanced for stealth and persistence.

The spyware presents itself as an update app with a generic icon and name, such as “App Updates.” Sophos researchers believe the attackers distribute the spyware app by sending a download link in the form of a text message to the target’s phone. The first time a target runs the spyware app, it asks for permissions to control various aspects of the phone. The attackers use social engineering techniques to convince the target these permissions are essential for the app to function. After the target has granted the necessary rights, the spyware then disguises itself using the name and icon of a legitimate app. This makes it harder for the phone’s user to find and manually remove the spyware.

THE NEW VARIANTS The new variants use more, and more varied, disguises than previous versions, hiding behind popular app icons such as Chrome, Google, Google Play, YouTube, or the BOTIM voice-over-IP service. If targets click a fraudulent icon, the spyware launches the legitimate version of the app, while maintaining surveillance in the background.

Previous versions of the spyware relied on a single command-and-control domain that was hardcoded into the app and operated by the attackers. If a defender found and took down the domain, the spyware was disabled. Sophos researchers believe that the attackers have tried to address this potential point of weakness in the new variants, which can switch the command-and-control server to a different domain. This allows the spyware to continue operating even after a domain takedown.

The new variants share code with other malware samples attributed to APT C-23. Sophos researchers also found Arabic language strings in the code and observed that some of the text could be presented in either English or Arabic, depending on the language setting of a

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Image Source : www.freepik.com

victim’s phone.

Nefarious features from previous versions of the spyware remain unchanged, such as: collecting text from SMS or other apps, contacts, call logs, images, and documents; recording ambient audio and incoming and outgoing calls, including WhatsApp calls; taking pictures and screen shots using a phone’s camera and recording videos of the screen; reading notifications from social media and messaging apps; and canceling notifications from built-in security apps, as well as from Android system apps. The spyware can also supress its own notifications.

“Spyware is a growing threat in an increasingly connected world,” said Pankaj Kohli, threat researcher at Sophos. “The Android spyware linked to APT C-23 has been around for at least four years, and attackers continue to develop it with new techniques that evade detection and removal. The attackers also use social engineering to lure victims into granting the permissions needed to see into every corner of their digital life. Fortunately, there are practical steps that people can take to protect against spyware and many of them are worth applying even if users don’t believe they’re a target for surveillance.”

Sophos recommends the following actions for anyone concerned about spyware or Potentially Unwanted Applications (PUAs): • Users should be wary of apps asking for sensitive permissions, such as device admin

or notification access, or those requiring superuser/root access. Users can view apps with device admin and notification access permissions by browsing “Settings” and searching for “device admin apps” and “notification access,” respectively • The sudden disappearance of an app icon after running it for the first time, which is often an indicator of an unwanted or malicious application • Targets of this family of spyware can remove the apps manually by navigating to the list of installed apps, selecting “Settings->Apps”and then scrolling to find the name the app used when it was first installed (such as “App Updates,” “System Apps Updates” or “Android Update Intelligence”) • However, many other forms of mobile malware conceal themselves from the list of installed apps. To remove these, users need the help of an anti-malware application • Sophos also advises users to install a mobile security solution, such as Intercept X for Mobile, to automatically detect spyware and malware • To avoid falling prey to malicious apps, users should only install mobile apps from trusted sources, such as Google Play. Update Android OS and other apps via Android Settings and Google Play respectively, instead of relying on third parties.

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MARKET REPORT

HP MAINTAINS NO. 1 POSITION IN INDIAN HCP MARKET WITH 46.9% MARKET SHARE According to the latest data released by International Data Corporation’s (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker India’s Printer market registered shipment of 0.84 million units in 3Q21 (Jul-Sep) growing by 20.3% quarter-over-quarter (QoQ) however declining by 7.5% from year-over-year (YoY) perspective. The printer market includes Inkjet printers, Laser A3/A4 printers and Copiers, Serial Dot Matrix Printers, and Line Printers.

The inkjet printers’ segment declined YoY by 11.9% due to the low stock availability of ink cartridge printers. From a QoQ perspective, the segment however grew by 21.8%, primarily by HP’s delayed 2Q21 shipment spilling over into 3Q21. Additionally, with schools and colleges being forced to continue the virtual classes, demand from parents and students remained strong in 3Q21.

The laser printers’ segment (including copiers) recorded a marginal YoY decline of 1.8%. The laser copier segment, however, observed a YoY growth of 15.1%.

With the markets opening further, the demand from the government picked up following an increase in the number of new projects and execution of those that were previously on hold. The corporate sector, too, observed a surge in demand for laser copiers as they began resuming operations from offices in a phased manner.

“In the Inkjet printer segment, while the shipment of single-function printers declined, that of the multi-function printers grew at 25.2% YoY. This growth came primarily at the back of ink tank printers and more specifically from the $200 - $300 category of printers. Because of its price point and added functionalities, there is a growing preference for multi-function Ink tank printers over Laser A4 printers in offices where these printers are typically deployed in the cabins of senior-level management.

Most of the demand was met by HP and it could have been higher had it not been for the stock crunch that Epson and Canon faced in 3Q21,” says Bani 30

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Johri, Market Analyst, IPDS, IDC India.

Overall Top Companies in India Hardcopy Peripherals* (HCP) Market: HP Inc. (excluding Samsung) maintained its leadership in the overall HCP market with a share of 46.9% and a YoY growth in shipment of 2.3%. The growth was led by the Inkjet printer segment, wherein HP grew by 9.1% YoY, increasing its market share from the last few quarters to 46.3%, thus replacing Epson to become occupy the 1st position in the inkjet printer segment. The growth came at the back of its ink tank portfolio which grew by 53.5% YoY coupled with the launch of new models in 3Q21.

In the Laser A4 printer-based segment HP declined by 6.6% YoY as it struggled with product availability.

Epson occupied the 2nd position in the overall HCP market with a market share of 20.7% while registering a YoY decline of 9.4% because of the challenges it faced at the production end. In the inkjet printer segment, it occupied the 2nd position in the market with a share of 32.0%. Epson was particularly impacted in the ink tank multi-function printer category.

Canon recorded a YoY decline of 25.4% and occupied 3rd position in the overall India HCP market, capturing a unit market share of 20.1%. In the inkjet printer segment, Canon observed a YoY decline of 43.2% as it struggled with the stock availability of certain Ink cartridge models. In the laser segment (including laser copiers) Canon maintained its 2nd position with a market share of 24.8% while growing YoY by 12.0%. In the laser copier segment, Canon grew by 37.7% YoY and continued to lead the copier segment with a 35.1% market share.

IDC India Printer Market Outlook: “Chip shortages and increase in logistics costs will continue to impact the supply of printers and is also likely to cause an upward revision in prices as well. As schools/colleges open, we can expect demand for ink tank printers to start stabilizing in the coming quarters. Laser copier demand is expected to remain strong in Q4, as enterprises continue to bring employees back to offices,” says Nishant Bansal, Senior Research Manager, IPDS, IDC India.

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ENTERPRISE FOCUS

TATA TELE BUSINESS SERVICES WINS IDC INDUSTRY INNOVATION AWARD Tata Tele Business Services (TTBS) has won the prestigious ‘Innovation in Data Intelligence’ award by IDC Industry Innovation Awards 2021, which recognises and celebrates pioneers in the technology industry.

TTBS’s Marketing Automation Project – Oracle Eloqua-a technology program which leveraged previously unused or non-quantifiable data resulting in intelligence and impact to business by way of revenue, cost, or experience enhancement led towards achieving this victory.

The IDC Industry Innovation Awards seek to recognize organizations and technology leaders of tomorrow who have driven change through the application of technology to improve their business performance in specific industry verticals and areas of business.

Speaking on the occasion, Mr. Vishal Rally, Senior Vice-President, Product & Marketing, Tata Teleservices said, “We are feeling highly honoured and proud. At TTBS, our focus has always been on customer centricity and to

better understand the requirements of businesses and their applications. The IDC award is a testament to the efforts of the Tata Tele team, towards innovation and creativity to constantly transform our business.”

With Oracle Eloqua, TTBS has automated its core marketing functions around data management and campaigns. TTBS teams can now create and run multi-channel campaigns at the click of a button, all seamlessly integrated with Email, Social, Events, Website, etc. The ability to personalize content, based on buyer persona drives awareness and optimizes the demand generation engine to truly create unique experiences at scale. The solution also enables to track customer journeys across various touchpoints, create a digital body language and also bring in the non-digital offline attributes to measure effectiveness of each of the marketing channel and build advanced attribution models in accordance with organizational priorities. Overall, it has helped the teams to run focused campaigns to better serve the targeted SMB sector, reduce time to

market and increase customer engagement.

In its eight year, the IDC Industry Innovation Award 2021 recognizes the realization of the transformative journey that organizations have gone through leveraging digital technologies to reinvent and innovate. The multi-disciplinary panel of judges evaluate each entry based on revenue, cost, or productivity impact.

AIRTEL AND CAPGEMINI ANNOUNCED TO COLLABORATE ON 5G-BASED SOLUTIONS FOR ENTERPRISES Bharti Airtel (“Airtel”) announced that they will collaborate on bringing 5G-based enterprise grade solutions to the India market.

Airtel and Capgemini will bring together their experience in connectivity and 5G solutioning, and System Integration (SI) capabilities, to co-innovate a range of India-focused use cases. Capgemini’s 5G Lab, situated within its Mumbai campus, and Airtel’s 5G Lab in Manesar will be the development hubs.

Two 5G use cases have already been deployed

by Capgemini at Airtel’s 5G Lab. These are focused on Smart Health and Immersive Remote Assistance for Field Operations and Maintenance. These use case solutions leverage computer vision, video analytics, augmented reality and AI/ML technologies.

the India Business Unit, Capgemini said: “Our partnership with Airtel is truly a game changer for both of us and has the potential to disrupt the market dynamics. Through this partnership, our focus will be on enabling enterprises to leverage the benefits of 5G technology and identifying exciting new use cases to fuel innovation, revolutionize business models and accelerate digital transformation.”

Ganesh Lakshminarayanan, CEO – Enterprise Business, Airtel Business said, “Airtel has been leading 5G testing and validation in India and looks forward to building an open and vibrant ecosystem that brings together all stakeholders and drives innovation. Through this partnership with Capgemini, we look forward to offering our customers cutting edge solutions, which deliver the benefits of the 5G technology.”

As part of its #5GforBusiness initiative, Airtel is joining forces with leading global consulting and technology companies to test 5G-based solutions. Earlier this year Airtel demonstrated India’s first 5G experience over a LIVE 4G network. It has also demonstrated India’s first rural 5G trial as well as the first cloud gaming experience on 5G. Airtel is also spearheading the O-RAN Alliance initiatives in India to build 5G solutions.

Ananth Chandramouli, Managing Director of 32

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