DT February Issue 2022

WESTERN DIGITAL LAUNCHES NEW HIGH-PERFORMANCE BRAND CONNECT WD_BLACK SN770 NVME SSD Page No. 06

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F E B R U A RY

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ISSUE 2

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CONTENT VOL - 13 , I SS UE -2 , F E B R UARY 2 0 2 2

07 INDUSTRY FOCUS

06 BRAND CONNECT

Dell Shares Top 5G Trends And Opportunities For 2022

Western Digital Launches New High-Performance WD_BLACK SN770 NVMe SSD

12 OPINION The Data Center on the Cusp of Change

08 MARKET REPORT boAt Again Becomes No. 1 TWS Earphone Brand In India With 39.3% Market Share

15 JUST-IN Kaspersky Recognized As ‘Champion’ In Canalys APAC Channel Leadership Matrix For Second Consecutive Year

10 FACE 2 FACE

21 TELECOM TALK

“We Have Invested Significantly In Developing A Sound Partner Ecosystem That Is Spread Across Geographies”

Oppo Conducts 5G Trial On Its Reno 7 Series In Partnership With Jio

Rahul Goel, Director, Market Engineering, Canon India

24 LAPPY CORNER Acer Launches Aspire 3 Intel Powered Make In India Laptop

25 BRAND FOCUS Sophos Plans To Set-Up A New Data Center In India

25 PRODUCT FOCUS Lapcare Launches Winner Pro RGB Cooling Pad for PRO Gamers

Editorial & Marketing Office

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BRAND CONNECT

Western Digital Launches New High-Performance WD_BLACK SN770 NVMe SSD The WD_BLACK SN770 NVMe SSD features a PCIe® Gen4 interface2 that delivers ultra-fast read speeds of up to 5,150MB/s3 (1TB and 2TB models only) to fuel in-game responsiveness, minimize stutter, and provide smooth streaming for a performance boost that gamers can see and feel.

As game worlds become more immersive and place greater demands on our systems, gamers are looking for ways to optimize their rigs for intensive games and add storage for future updates and downloadable content. To help PC gamers play at their best, Western Digital just released its latest addition to the WD_BLACK™ portfolio, the WD_BLACK™ SN770 NVMe™ SSD. The new drive fuels gaming PC rigs with faster speeds and longer gameplay, offering up to 40% faster performance and up to 20% more power efficiency at maximum speed over the previous generation.

The WD_BLACK SN770 NVMe SSD features a PCIe® Gen4 interface2 that delivers ultra-fast read speeds of up to 5,150MB/s3 (1TB and 2TB models only) to fuel in-game responsiveness, minimize stutter, and provide smooth streaming for a performance boost that gamers can see and feel. The drive is an accessible option for gamers looking to transition to Gen4 while also being backwards compatible for those with Gen3 systems.

Purpose-built for PC gaming, it’s an ideal solution for enthusiast PC builders and long-time gamers looking to elevate their gaming experience.

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Mr. Khalid Wani, Senior Director Sales, India, Western Digital, said, “Our WD_BLACK portfolio provides a variety of innovative, high-performance solutions that are purpose-built for every type of gamer, at every level. Today we have introduced WD_BLACK™ SN770 NVMe™ SS, which is designed for PC gaming with blazing fast speeds and additional storage for quick game load times, smooth streaming, and minimal in-game stutter.”

“As more gamers look to make the transition to PCIe Gen4 systems, we believe it is important for the PC gaming community to have a variety of reliable, high-performing solutions to level up their gaming rigs,” said Mr. Jaganathan Chelliah, Senior Director - Marketing, India & Middle East and Africa, Western Digital. “The new

WD_BLACK SN770 NVMe SSD makes Gen4 technology more accessible, helping more gamers get into the game faster and improve their overall gaming experience.” He added.

Key features of the new drive include: • Blazing fast sequential read speeds up to 5,150 MB/s3 (1TB and 2TB models only) for quick game load times • Smooth streaming and minimal in-game stutter thanks to the drive’s PCIe Gen4 compatibility with modern motherboards and laptops • Consistent performance at maximum speed thanks to advanced thermal management and 20% increased power efficiency over previous generation internal NVMe SSDs Pricing and Availability The WD_BLACK SN770 NVMe SSD is now available for purchase from select IT retail stores amazon.in, primeabgb.com, www.themvp.in, pcstudio.in, kryptonitemicrosystems.com & mdcomputers. in. Available in capacities ranging from 250GB4 up to 2TB4, starting at an SRP of Rs 4749/www.digitalterminal.in

INDUSTRY FOCUS

Dell Shares Top 5G Trends And Opportunities For 2022

By Saurabh Tewari, Director & Chief Technology Officer (Telecom), Dell Technologies, India As 5G rolls out in India in 2022, we will witness enterprises and network providers seeking use cases to implement 5G in business operations. This will see business use of 5G move out of its nascency and the adoption of advanced features such as Ultra Reliability Low Latency Communications (URLLC) and Massive Machine Type Communicators (mMTC) for faster and better results. The ecosystem will expand to include public cloud providers and new open infrastructure for an Open 5G ecosystem, delivering private 5G networks with more capabilities.

The availability of a faster and more reliable network presents an opportunity for businesses across various sectors to ride the tide for digital growth and boost business productivity. 5G will bring in better connectivity, a promise of quicker digital functions, more flexibility and wider reach, enhanced customer experiences, and easier management of data-driven processes. Capitalizing on these opportunities will help organizations improve their productivity and enable them to save and devote the necessary time for operations that are intrinsic to innovation and business success. With 5G, enterprises will also be able to connect with their customers across wider markets with ease and efficiency.

More consumers to drive 5G adoption While India’s 5G journey is yet to begin, the existing digital ecosystem already offers global vendors and networks huge opportunities to provide technical expertise.

We expect to witness the beginning of an accelerated 5G infrastructure deployment serving both urban and rural India by the first half of 2022. This development will boost smartphone penetration and provide a new dimension to India’s digital revolution leading to the adoption of advanced technologies such as the Internet of Things, Industrial IoT, edge computing, and robotics across industries like agriculture, e-commerce, healthcare, education, and pharma.

By 2025, 5G networks are likely to cover one-third of the world’s population and by 2027 it is expected to account for almost 50 percent of all mobile subscriptions worldwide. The Asia-Pacific region is expected to lead 5G adoption with India having around 500 million subscriptions by 2027, making it one of the most significant 5G markets in www.digitalterminal.in

the world.

AIoT will see further momentum Industrial processes increasingly rely on sensors that collect data and edge computing to provide almost instantaneous insights to actuators that control processes. The convergence of Artificial Intelligence (AI) with the Internet of Things, Industry 4.0 will reduce manufacturing costs, improve quality and yields.

Data Analytics, AI and Machine Learning (ML) will penetrate newer market segments and enable better, data-driven decisions for businesses. This will result in more precise, real-time, and predictive analytics for better customer experience.

The growth of private 5G networks Organizations are also realizing the benefits of private 5G networks. These include the flexibility of control over applications and devices; high bandwidth and low latency support for AI and ML use cases involving thousands of endpoints; and a capacity to generate large volumes of data within a single facility. Private 5G networks will be instrumental in tackling the growing demands of edge-based, data-intensive workloads and delivering seamless and simplified solutions for organizations.

5G-enabed transformation across sectors

market opportunities across sectors. The flexibility and reliability of 5G will make it the network of choice across industry verticals, but its real potential lies in leveraging the unification of 5G and edge computing to open doors to unlimited technological possibilities. In heathcare, for example, remote surgeries, improved image processing, access to patient reports, and faster data processing will help provide better healthcare facilities and patient treatment across geographies.

Smart factories will become a reality with 5G allowing increased automation and adoption of AI and ML, AR/VR, and IoT, which will lead to increased safety and improved performance with the adoption of robotics, AR, and drones for training and repairs and maintenance.

Conclusion 5G transformation will not be an overnight or simple upgrade, but a gradual architectural evolution. 5G globally is seen as a game-changer for economies. In India, it is expected to create an impact of more than USD 1 trillion by 2035 and pave the path for a new wave of innovations that can transform communities.

5G is capable of creating billion-dollar

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MARKET REPORT

boAt Again Becomes No. 1 TWS Earphone Brand In India With 39.3% Market Share In Q421(Oct-Dec) India-based brands cemented their position, with four out of the top five spots. BoAt on its own gave about half of the market volumes, up from 30.1% in the same period a year ago.

According to the International Data Corporation’s (IDC) India Monthly Wearable Device Tracker , India’s truly wireless stereo (TWS) market witnessed a record year, shipping 20.3 million units with a healthy 74.7% YoY (year-over-year) growth in 2021. The pandemic driven use cases continued to generate the demand for smart audio devices, with tripled shipments YoY in the first half of the year.

Festive discounts, competitive pricing, multiple launches and new entrants led to strong adoption in the latter part of the year.

In 2021, the India-based vendors captured over 65% shipments in the TWS category, compared to about half of the market last year. BoAt emerged as the leader with two-fifth of the shipments during the year, which is more than the combined share of the next seven vendors.

Aggressive entry and expansion through the online channel allowed these newage brands to collectively bring down TWS ASP to $32.8 in 2021, from $43.6 in 2020, resulting in nearly 90% of the TWS category to be below the $50 price band.

However, the encouraging reception of new brands viz Nothing, Google, and LG electronics shows consumer enthusiasm in the mid-end segment.

In Q421(Oct-Dec) India-based brands cemented their position, with four out of the top five spots. BoAt on its own gave

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about half of the market volumes, up from 30.1% in the same period a year ago.

Noise secured the second position as the fastest growing brand during the quarter with quadrupled shipments YoY. 2021 Truly Wireless (TWS) Company Highlights Imagine Marketing (BoAt), which includes shipments from BoAt and Edict, maintained its position as the market leader capturing 39.3% market share with 187.9% YoY growth in 2021. It remained aggressive in its pricing with a wide portfolio. Aggressive digital campaigns, celebrity endorsements, sponsorships, and partnership strategy further supported its dominance.

Realme retained its second position with

a 7.7% share, with its leveraged offline ecosystem play and upgraded lineup of Buds Air and Buds Q series.

Nexxbase (Noise) surpassed Samsung to grab the third position with 7.5% share and 194.7% growth in 2021. Refreshed portfolio with improved features and aggressive price corrections aided the brand to gain substantial share.

Palred (pTron) finished fourth with a 6.0% share and 36.8% YoY growth. Onboarding a new celebrity and focusing on devices below $13 price segment became its growth catalyst.

Samsung, which includes devices from Samsung, JBL, Infinity, and Harman Kardon secured the fifth position, witnessing a 23.0% YoY decline with a 4.7% market share.

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MARKET REPORT

Xiaomi Retains Its Leadership Position In Indian Smartphone Market With 22% Market Share With 81 million units, the online channel registered 13% YoY growth, surpassing the offline channel. This was driven by heavy marketing and initiatives like multiple sales festivals, attractive financing schemes, cashback & exchange offers, and trade-in programs.

According to the International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker, India shipped 161 million smartphones in 2021. This was up by 7% YoY (year-over-year), even as supply and pandemic related challenges created disruptions during the year. 2021 started strong with pent-up demand from 2H20 (Jul- Dec)and positive sentiments around vaccinations but a severe second wave of Covid-19 dealt a blow to the growth.

Constrained supplies resulted in low inventories across channels in the second half of the year, which usually has a high demand during the festive season.

1Q22 (Jan-Mar) is expected to remain flat YoY amidst a low seasonal demand and a mild impact of the ongoing third wave of Covid-19, which will give the brands time to replenish their inventories. The transition from 4G to 5G will continue to drive growth, though still restricted to mid and high-tier price segments. “Consumers continue to demand better features like the camera, battery, and processors over 5G capability in the entry-level price segments. The large feature phone base will remain crucial but elusive to the smartphone market in the absence of any affordable offerings at the entry-level,” said Upasana Joshi, Research Manager, Client Devices, IDC India.

Key highlights of 2021 included: • With 81 million units, the online channel registered 13% YoY growth, surpassing the offline channel. This was driven by heavy marketing and initiatives like multiple sales festivals, attractive financing schemes, cashback & exchange offers, and tradein programs. While the offline channel contracted in 2021, IDC expects offline shipments to recover some lost ground in 2022.

• MediaTek-based smartphones recorded a 54% market share, creating a bigger lead over Qualcomm with more than 85% of its smartphones below US$200. UNISOC regained some momentum reaching a 7% share, up from 2% in the previous years.

• ASPs peaked at US$190, growing by 15% annually. The share of the premium www.digitalterminal.in

segment doubled from a year ago to 4% in 2021, growing by more than 100% annually, largely due to higher Apple shipments. The sub-US$100 was the only segment to decline YoY. IDC expects ASPs in 2022 to be high due to the rising cost of components and higher share of 5G smartphones.

Top 5 Smartphone Vendor Highlights Xiaomi maintained its leadership position for four consecutive years with 40 million units, though declining by 1.5% YoY in 2021. Poco, Xiaomi’s sub-brand, emerged as the fastest growing online brand amongst the top five with 51% YoY growth. The entry-level models, Redmi 9A/9 Power/9, were the major volume drivers. Better supplies and a focus on offline channels should help drive growth for Xiaomi in 2022.

Samsung, at the second slot, registered a YoY decline of 6% in 2021, shipping 28 million units.

There were persistent supply constraints especially for Galaxy A series in the low to mid-price segment, and for foldable devices in the premium segment. However, Samsung led the 5G segment with a 21% share, driven by the Galaxy A22, M32, and M42. A renewed focus on offline shipments in 2022, along with the momentum it has gained in the online segment, should help Samsung

stay in a strong position in 2022. vivo was at the third position, with a shipment decline of 6% YoY, though it continued to lead with a 28% share of offline channel shipments in 2021. Its Y series continued to be a major contributor, however, it faced supply challenges as well. vivo could leverage its sub-brand iQOO to expand its online presence and garner share in 2022. realme at the fourth slot registered the highest growth of 26% YoY amongst the top 5 vendors. It also rose to the second slot in 4Q21 (Oct-Dec), surpassing Samsung, with a share of 19%. In the online space, it continued to be at the second slot with a high 21% share in 2021. realme’s UNISOCbased shipments reached 60% of its total, ensuring sufficient supplies in 4Q21.

OPPO, at the fifth slot, witnessed a healthy growth of 8% YoY in 2021 to 18 million units. It also surpassed Samsung for the second slot annually in the offline channel with a share of 18%. With a larger focus on higher ASP devices like the Reno 6/7 series, OPPO’s play in the mid-premium segment has risen compared to previous years. However, its online presence remains limited.

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FACE 2 FACE

“WE HAVE INVESTED SIGNIFICANTLY IN DEVELOPING A SOUND PARTNER ECOSYSTEM THAT IS SPREAD ACROSS GEOGRAPHIES”

The ongoing pandemic and frequent lockdowns have affected businesses across India. But the growth opportunities too have evolved a lot due to the emergence of new trends in the existing pandemic. Revised market strategies and new ways to interact with customers in new normal bringing positive results for tech brands. Canon, one of the major players in the printer market has been working aggressively with its channel partners to offer customers a best experience. Rajeev Ranjan, Editor, DT recently had an exclusive interaction with RAHUL GOEL, DIRECTOR, MARKET ENGINEERING, CANON INDIA. Rahul briefly shared his views on the company’s performance, future goals and channel plans. Read the excerpts below.

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FACE 2 FACE

RAJEEV: HOW DO YOU SEE THE FY 21-22 WHICH WAS BADLY AFFECTED DURING LOCKDOWN ACROSS ALL MAJOR MARKET? WHAT WERE THE MAJOR CHALLENGES FOR MARKET IN LAST FEW MONTHS? RAHUL GOEL: The pandemic has crippled businesses across the board and as it continues to spread, it is undoubtedly forcing unprecedented changes in the business environment. With multiple lockdowns implemented already, the situation onground remains extremely unpredictable.

Having said that, at Canon, we believe that challenging situations like these present an opportunity for businesses to rethink and adapt to the changing landscape. We have taken a closer look into the situation and are devising strategies to always ensure and drive customer delight.

Not only have we seen a shift in the buying pattern of consumers, but also how service plays a critical role for consumers to make purchase decisions. The pandemic has changed the consumer outlook in many ways and their focus has completely shifted to health and safety concerns. Our agility to adapt to the increase in demand for contactless service was well received by the consumers as our service teams went an extra mile to support the customers and ensure on-site services wherever required. Additionally, remote support by our engineers was also a delight for the customers as it enabled them to operate without hiccups even in the challenging times.

RAJEEV: WHAT ARE THE THREE EMERGING OPPORTUNITIES FOR TECHNOLOGY BUSINESS IN INDIA? HOW DO YOU PLAN TO CATER THESE TRENDS AND OPPORTUNITY? RAHUL GOEL: If the pandemic has taught us anything, it is that change is the only constant. Organizations must adapt Developing to understand the criticality of advanced customer service experience that matches their needs in constantly varying situations. As an organization, we are realizing the importance of after-sales service with regards to the overall health of a business and are adapting themselves to the evolving needs of the consumers. It is apparent that technology will continue to play a pivotal role in enhancing customer experience.

- Omni-channel support: Following the omnichannel customer service trend, www.digitalterminal.in

companies can create a seamless customer experience and gain maximum customer satisfaction. Streamlining the customer information and messages across multiple channels is important to provide exceptional service to the customers. Businesses should equip themselves with smart collaboration and communication tools to provide superior customer experiences, - Contactless support: Due to a general desire for convenience as well as the current need to avoid risk and ensure safety, customers’ demand for digital and contactless services has rapidly grown This has prompted businesses to adopt an out-and-out contactless and touchless model customer and executive support. In line with the same and to further elevate the customer experience, we have introduced service verification OTP codes that are sent to the customers to eliminate the need for customer signatures for authenticating successful closure of their service requests, thereby making the entire process seamless.

- Automation: The continuous rise of customer support bots or chatbots can authorize companies to provide a gateway for round the clock support with automated replies that immediately assist the customer to figure out the technical fault or query. This cuts down on the waiting period and provides customers with instant yet effective solutions.

RAJEEV: HOW ARE YOU CATERING TO SERVICE ISSUES AS CUSTOMER CAN’T VISIT SERVICE CENTER PHYSICALLY DUE TO CURRENT PANDEMIC? HOW DO YOU HANDLE TECH SUPPORT IN NEW NORMAL? RAHUL GOEL: In the wake of Covid-19 and subsequent lockdown in the country, as per Government directives, we had to keep our service depots and call center closed. However, for our customers falling under the category of essential service providers, our service team had gone the extra mile to support the customers.

We provided consumables and on-site services to these customers through various means and method, which includes remote support by Canon engineers, toner delivery through customers own transport and in many cases our engineers made site visits, taking all the prescribed precautions and permissions. The second aspect was the requirement of consumables, If the toner were exhausted, the customers that fell into the essential services

category would send their vehicles to pick up the supplies.

We have a service by the name of e-Maintenance. It is an integral part of our remote service portfolio and service delivery model, enabling it to offer the benefits of remote services to its customer base.

We are seeing a surge in demand for such type of services in the current day and age because customers do not want any loss in productivity. To deliver services that complement the fast-paced lifestyle of our customers and strengthen our commitment towards ‘customer delight’ in this difficult time, we developed the ME appsCanon Care and Mobile CMP along with opening our services on WhatsApp. The mobile apps provide more flexibility and seamless value-added services for both B2C & B2B customers.

RAJEEV: HOW DO YOU MOTIVATE/SUPPORT YOUR PARTNERS/CHANNEL DURING THESE UNPRECEDENTED TIMES? RAHUL GOEL: We have invested significantly in developing a sound partner ecosystem that is spread across geographies.

We have organized training sessions for partners to help them better understand the changing trends and how to adjust and cope with the new normal. We are also mindful of our channel partners’ profitability and long-term sustenance.

We frequently did zoom interactions with them to understand challenges as faced by them and provided support to them in every possible way.

In the B2B space, we have more than 250 direct staff operating out of more than 25 locations, through which we provide service support to our corporate and professional customers. In addition, we have a vast network of 185 Partners extending support to 1000+ locations.

In the B2C space, we have wide service reach of 286 Authorized Service Center extending support to 1000+ locations covering more than 18,500 pin codes and 600 towns in India. Currently, we have 6 Master Service Centers in Delhi, Mumbai, Chennai, Bengaluru, Cochin and Kolkata which are owned and operated by Canon.

Equipped with state-of-the-art facility and equipment that can carry out complex repairs and adjustments. We also have 10 Authorized Service Franchise and more than 250 Camera Collection Point across the country so that we can reach as many customers as possible.

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OPINION

THE DATA CENTER ON THE CUSP OF CHANGE Micron’s technology innovations of today are unlocking the opportunity for tomorrow.

By Bryan Madden, Senior Director, Technology & Business Marketing, Micron

In recent years, the exponential rise in the volume and types of data and new services has driven a significant investment in data centers and related cloud infrastructure. Additionally, an evolution in Artificial Intelligence (AI) workloads is now central to unlocking value and insights from this valuable data. Consequently, organizations are increasingly focused on building the infrastructure they need to meet these demands—whether on-prem, at the intelligent edge or in the cloud—to gain greater efficiency and scale. These conditions create a unique opportunity for cloud service providers.

A transformational challenge For many providers, scaling resources to adapt to the evolving nature of workloads has created a tricky challenge: how do they support the known demands of today while planning for the increases in scale, efficiency and performance requirements of tomorrow?

unfortunately not be well suited for these new workloads.

The imperative for new infrastructure investment today is flexibility. Architecting a data center for efficiency is also key. The ability to effectively serve applications and leverage data from widely disparate sources with different performance, scale and latency needs is more important than ever before.

Architecting transformations without performance bottlenecks Historic infrastructure innovation has relied on a maniacal focus on more compute, more cores and, consequently, more cost. Today’s opportunity feels much different as constraints in system architecture have limited the effectiveness of simply throwing more compute resources at the challenge. This time, the industry response will need to focus on a balanced approach where data and services are provided quickly and efficiently, with minimal performance bottlenecks between compute, memory/storage and I/O resources, maximizing valuable resources and pooling these resources where possible.

Tackling evolving workloads

Addressing this challenge has been made more difficult by the nature of “typical” enterprise-class data centers. Many of these have been built over a long period of time and represent a spectrum of technical architectures, from monolithic legacy systems to more open and modern virtualized environments and increasingly cloud-native containerized infrastructure.

The need for flexible infrastructure Efficient scaling poses one solution to these increasing demands. As workloads evolve to include more complex tasks that leverage AI capabilities such as image recognition at the intelligent edge, machine learning in high performance clusters, natural language processing in the cloud, or video encoding/ decoding on content delivery networks, the traditional balance of compute to memory or storage access and connectivity (I/O) must shift. This means that some portions of existing data center infrastructure may 12

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The “compute first” hierarchy of workload characterization in traditional data centers is evolving. A growing volume and variety of these resources (such as CPU, GPU, IPU, DPU and accelerators) are emerging in the market. Clearly, the heterogeneity of compute and evolving workloads means that innovative memory, storage, and interconnect technologies will be as important, if not more so, than traditional compute when it comes to rolling out an efficient data center infrastructure in the future.

A new memory and storage hierarchy in the data center is key to future innovations, such as Compute Express Link (CXL), and are central to maximizing the value and resource utilization in future data centers. CXL is a high performance, low latency, memory-centric protocol that can be used to communicate between devices in a system.

It’s an industry-wide effort to unlock the opportunity of composability.

Take pooling of resources as an example.

Pooling enables memory resources to different hosts depending on the workload.

Memory can be allocated and deallocated to different hosts. This minimizes overpro-

visioning in the data centers while improving memory performance.

Composable data center architecture is the key This is where Micron steps in. We are creating innovative memory and storage technologies that address these challenges and are delivering them through broad ecosystem partnerships and standards leadership, bringing over 40 years of innovation in memory and storage to support the industry in a new era in the data center.

In fact, Micron’s technology innovations of today are unlocking the opportunity for tomorrow.

For the first time in our history, Micron has delivered industry-leading process node leadership across memory and storage.

The introduction of 176L NAND and 1 alpha DRAM represent major technology breakthroughs for our company and reflect our focused R&D investment.

Earlier this year, Micron introduced its industry leading 1 alpha memory node, the world’s most advanced memory node. This advancement has been realized across our standard compute DRAM and low power DRAM product lines, delivering significantly higher memory density versus our previous generation.

We have also developed the world’s first 176-layer NAND which leads to better power efficiency and write times, and higher data transfer rates.

Micron is also leading the industry in the CXL-attached memory era by pioneering innovations to enable low-power DRAM in the data center, but success requires strong industry collaboration. CXL-attached memory needs to be co-optimized with leading compute platforms, so we are working with our ecosystem partners and through industry consortiums to do this and more.

The industry is collaborating to address challenges and deliver the data center of the future: a composable data center architecture that will give organizations the ability and flexibility to dynamically allocate resources to workloads as needed.

To Know more about Micron Solutions, visit https://in.micron.com/

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OPINION

INDIA’S FIRST INTELLECTUAL PROPERTY DEVELOPMENT EXPERT –THE RISING PATENT BOY At 24 years old, Akhil Singhal, serial inventor and intellectual property development expert, is up to some really ground-breaking work. As a serial entrepreneur, he founded India’s only Intellectual Property Development firm, Technotreon Intellectual Ventures which focuses on developing patent portfolios for strategic B2B industries in the domain of mechanical, electronics and electrical engineering with an interest in IoT and software engineering.

He is working on a revolutionary fitness ecosystem to automatically collect fitness metrics of activities performed in a gym without the need for a wearable device and run proprietary algorithms to determine the quickest and most effective way of exercising in a gym ecosystem. This innovative solution for fitness enthusiasts is expected to hit the market by the end of this year.

Covid-19 had a huge impact on Akhil, and he really wanted to help society in his own unique way. He has filed multiple patents for virus transmission prevention devices in the last year. Notably, he also has four granted patents in the domain, focusing on elevator sterilization for residential and commercial buildings, surgical disposables, and portable sterilization systems to be utilized in hospitals and other sensitive areas.

Besides his work in healthcare, he is heavily invested in the overall development of new innovative products and inventions specifically catering to the diverse needs of the Indian subcontinent. In the last two years, he has been awarded over nine patents by the Indian Patent Office and has over 50 different inventions that are patent-pending in various domains ranging from electronic consumer-centric devices to defence inventions.

Compilation of granted patents

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Elevator Sanitization System and Method of Sanitizing Elevators: The device can be configured to be installed in front of a control panel of all kinds of elevator. The sanitization devices comprise multiple germicidal lamps configured to emit UV radiation towards the elevator’s control panel.

Portable Sanitization System and Method for Sanitizing Thereof: A portable system of sterilization that consists of a dual disinfection module. The sterilization system can be rearranged with vacuum cleaners to form a novel arrangement for cleaning enclosed establishments.

Mobile sterilization system and method thereof: A truck-baseed sterilization system attached to a truck bed for sterilization of the human body. The current invention is a major leap for the healthcare industry to tackle pandemics and the threat posed by contaminable viruses and pathogens.

Elastomeric Surgical Gloves: Sweat-absorbing latex glove with moisture-absorbing characteristics.

The sweat drying speed inside the gloves is improved with the increase in comfort to users during prolonged usage. The gloves can reduce a humid feeling during long usage to the user while maintaining the gripping ability.

Industrial Fire extinguisher: A heavy-duty fire extinguishing canister that can hold huge amounts of fire-retardant chemical compounds pertaining to specific deployment locations.

Powerful and easy to use that reduces risk on human lives.

Fire Extinguishing Capsule: A small innovative fire extinguisher for offices, retail spaces, and homes with a cost-effective solution to passive fire extinguishing deployment. An innovative lightweight and portable fire extinguisher that can be easily adapted

for usage in all closed spaces.

Modular Side View Mirror: This invention focuses on reducing the accumulation of water droplets in rainy and humid situations on the side view mirror of vehicles. Presenting, a lowcost solution to maintain the vehicular visibility of rear view traffic in all types of vehicles using fluid dynamics to redirect airflow in bad weather conditions.

Tri-suspension twin wheel bicycle: The bicycle industry needs a much-needed makeover in terms of the design of the bicycles being currently produced. The current invention brings a revolutionary bicycle design that a significantly better in easing off-road usage of bicycles.

Water Tank Cooler: This invention focuses on an issue that is faced by the public at large during hot weather conditions. The water tanks tend to get warmed up and in turn increase the temperature of water stored inside proportionally. The water tank cooler is a retrofittable low-cost solar solution for cooling water tanks in high-temperature environments for domestic and office spaces.

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CHANNEL FOCUS

Uniline Appoints 250 New GeM Partners Across India Uniline Energy has on-boarded another 250 new GeM partners across India, in the last quarter. In keeping pace through its latest Innovations in UPS & Power Solution offerings that are “Made in India - Engineered to Global Standards” Uniline Energy has decided to expand its presence on the GeM platform.

Since inception in 2016, the Government e-Marketplace (GeM) has become a one

stop platform that facilitates online procurement of common use Goods & Services required by various Government Departments, Organizations & PSUs. The GeM platform promotes transparency & efficiency in public procurement in dispensing growing opportunities and ultimately encouraging businesses while ensuring good business practices.

“We are the only oldest UPS OeM available

on GeM with business operations panning more than 31 years, we provide best competitive prices & attractive packages to our Resellers” said Mr. Anshit Bansal, Director Operations, Unline Energy.

Logsign Signed Distribution Partnership with BD Soft for Indian Market Logsign SIEM joins hands with BD Soft, extending its solutions to Indian enterprises by effectively penetrating the IT Channel.

Leveraging BD Soft’s far-reaching presence across India and its more than 200 channel partners who are experts in giving cyber security solutions, have industry expertise, new and potential customers will now have expanded access to a wide range of preferred channel partners offering Logsign’s comprehensive, centralized SIEM and SOAR products. Together, Logsign & BD Soft will

enable even more Indian businesses to experience the benefits of smartest, simplestto-use and fairly-priced security detection and response products.

Mr. Zakir Hussain, CEO, BD Soft, further mentions, “Since the beginning of the pandemic, BD Soft has forged several strong partnerships and expanded its footprint in the country. With this tie-up, we strengthen our organization’s onus to make the country resilient against all kinds of data & cyber-at-

tacks. Logsign’s efficient solutions streamline and automate Security operations of businesses on a centralized and comprehensive platform, making it the ultimate yet simplified cybersecurity solutions for businesses.”

Iris Global Delivered PCs And Servers Worth 15 Crore To Its Partner For UP Power Discoms Iris Global Services has recently supplied their Delhi NCR partner Axis Infoline P Ltd with Acer Desktop Computers PCs, Dell Servers and Laptops for 2 Uttar Pradesh Power Discoms - UPPCL and Kesco.

Nigam Ltd, that distributes quality energy to the state and citizen of UP. Iris Global’s valued partner has supplied them with large quantity of Desktop PCs for energy distribution audits.

The UPPCL-Uttar Pradesh Power Corporation Limited thru its 4 Strategic Business Units namely - Purvanchal Vidyut Vitran Nigam Ltd, Paschimanchal Vidyut Vitran Nigam Ltd, Madhyanchal Vidyut Vitran Nigam Ltd and Dakshinanchal Vidyut Vitran

“Axis Infoline, in another bid, had also sourced Dell Servers and Laptops worth 2 crores for supplying to KESCO-Kanpur Electricity Supply Company” said Mr Pankaj Dhingra GM, Iris Global Services.

“Iris, continues significantly in empowering Digitalization of India. The supplies to Axis Infoline, our valued partner on the UP Discoms are yet another imitative enabling India towards digitization” said Mr Sanjiv Krishen, Founder-CMD, Iris Global Services.

iValue Becomes Authorized Distributor of DigiCert iValue InfoSolutions announced that it has become an authorized distributor of DigiCert. DigiCert innovates to advance TLS and PKI-based solutions for securing the enterprise and new growing markets such as IoT, cloud, and DevOps. As an authorized reseller of DigiCert products, iValue will now be able to offer an added advantage to customers seeking new and advanced security solutions and data security.

“DigiCert is a pioneer with customer-focused products, tools, and platforms that 14

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advance strong security. They continuously drive the digital trust market towards better practices by providing certificate management, global customer support and strong value to their consumers. DigiCert sets high goals for product innovation, industry standards, and superior customer experience.” said Subodh Anchan, Vice President – Vendor Alliance, iValue InfoSolutions. iValue offerings are aligned, customized and optimized for organizations, across vertical & size, through its global, national, regional

and local system integrators partnerships. iValue helps with digital asset protection, Data, Network and Application Management (DNA), digital transformation solution and remote work solutions. Their virtualization and cloud security, high-class SSL/VPN security, 2 factors authentication among other solutions aid in data security. www.digitalterminal.in

JUST-IN

KASPERSKY RECOGNIZED AS ‘CHAMPION’ IN CANALYS APAC CHANNEL LEADERSHIP MATRIX FOR SECOND CONSECUTIVE YEAR Kaspersky has once again been recognized as a Champion in the Canalys APAC Channel Leadership Matrix, receiving a 96.1% satisfaction rating. This saw it rank highest among all cybersecurity vendors included in the matrix and secure the number one position for the second year in a row.

Canalys is a globally renowned analyst firm, whose benchmark reports provide independent, third-party insights for the channel, giving them the confidence to make informed decisions when selecting vendors to work with.

A Champion in the Canalys Channel Leadership Matrix is recognized for demonstrating the highest level of excellence in channel management while also achieving an improvement in partner sentiment on a year-on-year basis. Other companies are classified as Contenders, Scalers or Stragglers.

In the 2021 vendor benchmark, Kaspersky garnered the highest satisfaction ratings from its partners in the region in terms of commitment (97.8%), overall ease of doing business (97.8%) and training provided (97.7%).

Canalys noted, “Kaspersky has fostered a highly satisfied partner base in APAC, becoming the highest rated vendor in the region”. This is testament to the support Kaspersky has given to its partners in the past 12 months, in response to their changing needs and customer demands. Updates to the United Partner program have included introducing rebates, simplifying deal registration and rebate processes, and the launch of

a dedicated enterprise program.

The analyst firm also added that retaining the Champion status for two consecutive years is “an incredible achievement for Kaspersky.”

“This recognition is testament to our commitment to the channel and to building a strong program around key pillars of profitability, ease of doing business and best-in-class support. It reinforces our belief that customers can always rely on our strong channel partner network for their evolving requirements. We will continue to innovate our services and support for the channel to help them effectively deliver our industry-leading cybersecurity technology and services to customers across the globe,” said Chris Connell, VP for Global Network and Managing Director for Asia Pacific at Kaspersky.

Canalys noted Kaspersky’s efforts in 2021 such as reinforcing its co-marketing activities with partners, enhancing support to the channel ecosystem in APAC through its Kaspersky United Partner Program, and improving its APAC partner onboarding processes.

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The firm acknowledged Kaspersky’s focus on Managed Services Partners (MSPs) where it introduced a single Kaspersky account to access all services for MSPs and an improved aggregated tier-based pricing system for MSPs, giving them exclusive advantages to add new features, technologies and products with lower prices.

In addition to the recognition in APAC, Kaspersky also maintained the top spot for customer satisfaction in the EMEA region for the third year running.

A tech company’s position in the Canalys Leadership Matrix is based on partner feedback to the Canalys Vendor Benchmark combined with a detailed assessment of their recent channel activities and future prospects by Canalys analysts. Over 15,000 channel partners worldwide make up Candefero, the channel-only community operated by Canalys from where the vendor benchmark feedback and scores provide the basis for the matrix report.

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NEWS IN BRIEF

TALLY SOLUTIONS PARTNERS WITH AMAZON WEB SERVICES FOR ‘TALLYPRIME’ Tally Solutions has collaborated with Amazon Web Services (AWS), the world’s most comprehensive and broadly adopted cloud offering, to make Tally Solutions’ flagship product TallyPrime available on AWS. This availability will enable all TallyPrime users to run their entire business application remotely anytime, anywhere. Over the past few years, more so since the pandemic has hit, many SMEs have sought solutions to

help them operate their businesses through remote technologies to enable anytime anywhere access of business-critical functions and data. A recent NASSCOM study has said that nearly 60% of SMEs have adopted some form of cloud computing as an indicator towards this, most being at nascent stage of adoption. Tejas Goenka, Managing Director, Tally Solutions said, “While we at Tally Solutions build our next generation cloud

and connected infrastructure to bring a series of new advantageous experiences to our customers, this collaboration with AWS will help our customers get access to a more secure infrastructure that will allow anytime access to their data on our current flagship product of TallyPrime.”

DELL APPOINTS NIDHI HOLA AS COUNTRY MARKETING DIRECTOR Dell Technologies has appointed Ms. Nidhi Hola as Country Marketing Director recently. Before this role, she was the director of integrated marketing at Microsoft India. She is an industry veteran with over two decades of rich industry experience in strategy and marketing. Her expertise lies in driving breakthrough growth for a business. She has joined Dell after serving Microsoft for more

than 3 years. She was last serving Microsoft as Director – Integrated Marketing where she was responsible for driving a connected sales and marketing strategy for Microsoft Cloud offerings. Prior to Microsoft, Nidhi had also spearheaded the business growth of GoDaddy and Verisign. A graduate in Mathematics from Jesus and Mary College, Nidhi is focused on delivering business results with

the right blend of creativity & data. She has a strong track record in building the business with her marketing expertise. She brings the ideal mix of creative thinking and deep industry knowledge to Dell Technologies.

CE-LINK APPOINTS PAWAN KUMAR AS DIRECTOR OF SALES – INDIA CE-Link Limited has announced the appointment of Mr. Pawan Kumar as Director of Sales – India. Armed with the experience of over a decade, Pawan will spearhead the company’s growth across the Indian market. In his

career spanning over 14 years, Pawan has worked with leading IT brands like Intel and Belkin. Before joining CE-Link, Pawan has served as Regional Sales Manager - SMB and Channel Sales (North India) at Elitegroup Computer Systems (ECS). He has a vast knowledge of the Indian market and he has led many projects solely which showcases his proficiency. On being appointed

as the Director of Sales, Mr. Pawan Kumar said, “I’m honored by this opportunity to lead CE-Link Limited. CE-Link is a big OEM/ ODM manufacturer and a renowned name in the industry. I look forward to working with great passion and utilizing my industry experience to drive sales for CE-Link. In this dynamic business environment, I will try to get things done in the best possible way.”

COUNTERPOINT NAMED REALME AS FASTEST GROWING 5G ANDROID SMARTPHONE BRAND Realme has continued its strong growth momentum in 5G smartphones. According to the latest data released by market analyst firm Counterpoint Research, realme was the fastest growing 5G Android smartphone brand globally in Q3 with robust growth in India, China and Europe. realme was able to out-grow the market with its 5G smartphone sales growing 831% YoY compared to the global growth rate of 121%.

Mr. Madhav Sheth, CEO realme India, VP, realme and President, realme International

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Business Group said, “realme understands that every Indian deserves a 5G phone and is leading the way in democratising 5G in India and around the world. We will continue to provide the best in segment experience to more Indian consumers with our 5G smartphones. We plan to expand our 5G offerings even more, delivering a better 5G mobile experience not only through premium product specifications but also through more inventive designs. realme becoming the fastest growing 5G smartphone brand in Q3

2021 with 831% growth rate showcases our commitment towards this.”

www.digitalterminal.in

NEWS IN BRIEF

CYARK ACCELERATES ITS DIGITAL TRANSFORMATION JOURNEY WITH SEAGATE LYVE CLOUD Seagate Technology Holdings plc helped international non-profit organization CyArk overcome a major data management challenge with Seagate’s Lyve™ Cloud, the simple, trusted, and efficient storage-asa-service platform that offers full control of customers’ data without vendor lock-in or egress fees. CyArk’s team also leveraged Seagate’s Lyve Mobile data transfer services to efficiently migrate their massive datasets from multiple on-prem storage devices and

server to Lyve Cloud. “Digital transformation is critical for business continuity through the pandemic,” said Jeff Fochtman, senior vice president of business and marketing at Seagate. “Seagate’s Lyve edge-to-cloud mass storage solution helps organizations like CyArk to overcome the common data storage challenges related to cost and complexity. As a huge fan of CyArk’s mission to digitally preserve the world’s most significant heritage sites, I am excited and

proud to support their passionate team with Seagate’s products, services, and expertise.”

INDIA EMERGES AS 3RD LARGEST FINTECH ECOSYSTEM GLOBALLY: REPORT In its latest report on India’s FinTech sector, BLinC Invest highlighted the country emerging as the 3rd largest FinTech ecosystem globally. The report states that, as of endSept 2021, the Indian FinTech sector has received over $23.7 bn of funding, giving rise to 10 Unicorns like Razorpay, CRED, Pinelabs, Policybazar; 170 minicorns, and 52 soonicorns. India’s FinTech market is estimated to be $31 bn in 2021, covering all subsegments like Digital Payments, Digital

Lending, Insurance, Investment Tech, Neo Banking, and Banking Infrastructure. Between 2016 and 2021, total funding to the FinTech sector in India increased at a CAGR of 14.81%. The accelerated growth in this space has been driven by factors like high internet penetration (845M+ internet users); expectations of adding 140 million middle income & 21 million high-income households by 2030; and favourable government initiatives like Digital India, India Stack (Open

API Platforms), Startup-India, Aadhaar, etc.

DIZO NAMED AMONG TOP 10 SMARTWATCH BRANDS IN INDIA BY COUNTERPOINT RESEARCH DIZO has successfully managed to capture a position in the top 10 list according to latest research commissioned by a global research firm– Counterpoint Technology Market Research. Additionally, DIZO’s best and fastest selling smartwatch, DIZO Watch 2, that recently made a record, of selling 100,000 units within 40 days since its first sale, drove most of its sales volume, according

to the report. Around 80 brands are present in India’s smartwatch market and over 10 brands entered the market in 2021. In such a dynamic and aggressive environment, DIZO, very much in its first six months of operations, is working relentlessly to popularise technology by providing high-end features to India’s young consumers. Having emerged in the Top 10 smartwatch category list is a

great recognition for DIZO as it continued to strive to offer a ‘Smart TechLife for Every Different You’ while urging consumers to #BeDifferent.

ITEL OPENS ITS EXCLUSIVE EXPERIENCE STORE IN JAIPUR itel marks yet another milestone by announcing the launch of its exclusive and experiential retail store - in Jaipur, Rajasthan. To elevate the buying experience of its customers, itel exclusive store called as itel Home is spread across a 270 sq. ft. area and located in one of the key markets with maximum footfalls. These itel Home stores would showcase itel range of products such as Mobiles-Smartphones, Feature phones, Smart Gadgets, TV, Soundbars across different segments. The exclusive www.digitalterminal.in

store in Jaipur will also display futuristic AIOT products from itel to enhance customer experience and journey. The launch of the itel store in Jaipur will set a different course in consolidating the retail network as it will be operated by itel’s channel partners.

This retail model will be scalable under the Franchise Owned Company Operated (FOCO) model wherein the Distributors would act as itel ambassadors who will meaningfully engage with the customers to give them a delightful experience across all itel products

in an immersive environment.

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NEWS IN BRIEF

72% OF INDIANS ACTIVELY LEARNING NEW DIGITAL SKILLS, SAYS SALESFORCE Salesforce published its Global Digital Skills Index revealing global employee sentiments and readiness to acquire the key digital skills needed by business today and over the next five years. In India 72% of respondents say they are very actively learning digital skills now to prepare themselves for the future of work. 66% of respondents in India also said they feel very equipped with resources to learn digital skills. The Index is based on a

survey of over 23,500 workers in 19 countries, with an average global readiness score of 33 out of 100. Globally, skills in collaboration technology, like Slack, are viewed as the most important skills needed by businesses today with only 25% of respondents with ‘advanced’ collaboration technology skills needed specifically for the workplace. Digital marketing has been ranked as the top workplace skill in India with only 39% of respond-

ents rating their workplace digital marketing skills level as ‘advanced’.

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LENOVO NAMED CHANDRIKA JAIN AS MARKETING DIRECTOR FOR INDIA Lenovo has appointed Chandrika Jain as Marketing Director, India, Lenovo PCSD, effective March 1, 2022. Based in Bengaluru, she will lead the marketing function across the consumer, commercial, tablets, and solutions & services portfolios. She will also be responsible for the overall corporate Lenovo brand in India, including areas such as innovation, workplace, and ESG (environ-

ment, social, and governance). Chandrika has more than 22 years of experience in multiple sectors, and currently manages Lenovo’s Worldwide Marketing Hub in India. Chandrika has worked with Lenovo in various marketing roles for more than a decade. Previously in her roles at various advertising agencies, she worked for technology clients such as Dell, as well as clients in the consumer

sector like Himalaya, Carbon (diamond jewelry), and Unilever.

She has also worked with PSI for an USAID funded campaign to raise HIV awareness, and at ING bank.

SAMSUNG REPLACES INTEL, BECOMES WORLD’S TOP SEMICONDUCTOR COMPANY Worldwide semiconductor revenue increased 25.1% in 2021 to total $583.5 billion, crossing the $500 billion threshold for the first time, according to preliminary results by Gartner, Inc. Samsung Electronics regained the top spot from Intel for the first time since 2018, with revenue increasing 31.6% in 2021 (see Table 1). Its memory revenue grew 34.2% in 2021, in line with the growth rate of the overall memory market.

Intel dropped to the No. 2 position with

0.5% growth in 2021, delivering the lowest growth rate among the top 25 vendors.

Memory was again the best-performing device category, primarily due to increased server deployments by hyperscale cloud providers to satisfy remote working, learning and entertainment needs, as well as a surge in end-market demand for PCs and ultramobile. Revenue increased $42.1 billion over 2020, which amounted to 33.8% of overall semiconductor revenue growth in 2021.

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‘BUSY’ ACCOUNTING SOFTWARE COMPANY ACQUIRED BY INDIAMART IndiaMART has entered into an agreement to acquire 100% ownership of Busy Infotech Private Limited (hereinafter ‘Busy’) for a cash consideration of Rs 500 Crores. Busy is one of the largest accounting software companies in India. It was incorporated in 1997 and has a pan - Indian presence. It had revenues of Rs 42.4 Crores and a profit after tax of Rs 11 Crores in FY’21. IndiaMART has also annonced its participation in the Series B Investment Round of Simply Vyapar Apps Private Limited (‘Vyapar’), of Rs 217.5 18

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Crores. The round has been led by Westbridge Capital, along with the participation of existing investor India Quotient. IndiaMART had previously led Vyapar’s Series A Investment Round in September 2019, by investing Rs 31.2 Crores for a 26% stake in the company. Vyapar offers a comprehensive GST Billing, Accounting and Inventory Management Product for Small Businesses, which allows them to digitize their business operations. It has over 1 Lakh paying customers for its product. www.digitalterminal.in

NEWS IN BRIEF

GREENPANEL MODERNIZES ITS IT SYSTEMS WITH DELL EMC VXRAIL HYPERCONVERGED INFRASTRUCTURE Greenpanel has chosen Dell EMC VxRail hyperconverged infrastructure to modernize its data center and optimize manufacturing and business operations. Bolstered by the booming construction industry, the competitive wood panels industry has grown at 10-12% annually. IT plays an essential role in every phase, from procurement to manufacturing, quality control, logistics and marketing. Greenpanel wanted to upgrade its IT infrastructure and adopt new technol-

ogies that could help drive customer-centric product innovation. The woodworks giant selected Dell EMC VxRail HCI over a public cloud solution to enable its mission-critical applications. It offers greater flexibility and agility, and eliminates complexities in managing aging infrastructure, and resolving storage size and scalability limitations.

VxRail also supports across its SAP and nonSAP applications to eliminate silos created in storage layers and simplify operations by

enabling a unified view and management of all infrastructure resources. An automated and modernized data center allowed Greenpanel’s IT team to free up time to focus on business and IT innovations.

ESET LAUNCHES NEW BRANDING WITH TAGLINE ‘PROGRESS. PROTECTED.’ IN INDIA ESET announces its new branding with the tagline ‘Progress. Protected.’. In India, this new brand proposition will be supported with a fully integrated campaign that will feature digital and video advertisements.

Throughout 2022, ESET will celebrate progress within technology by spotlighting a number of fascinating thought leaders across a range of fields, who will pro-

vide their own inspiring insights on what progress in technology means to them and how it’s helping to change the world for the better. This new brand positioning was inspired by the insight that while the power of human ideas remains the leading catalyst for the world’s progression today, progress is advanced via the connectivity provided by technology, which needs protecting.

Human and technological progress is now more vulnerable than ever to attack, and ESET is positioned to protect the continued advancement of this innovation through the provision of its industry-leading security software and services.

VIEWSONIC WON ORDER TO SUPPLY 1300 IFPS FOR BMC DIGITAL CLASSROOM PROJECT ViewSonic India recently won a tender to provide 1300 interactive flat panels (IFPs) for the Brihanmumbai Municipal Corporation (BMC) digital classroom project. In a recent event held in Mumbai, the inauguration was facilitated by Shiv Sena Leader and Tourism Minister, Government of Maharashtra Mr. Aditya Thackeray at Mumbai Public School, Wadala. The Brihanmumbai Municipal Corporation has launched a programme worth INR 38-crore to replace blackboards in Mumbai’s civic schools with interactive flat

panels. With the education sector witnessing a significant shift in the teaching-learning model and classrooms becoming increasingly digitized, various brands, corporates, education institutes and government authorities are taking steps to implement new, technologically driven models of teaching.

In line with this, BMC in Mumbai has moved to enhance the education ecosystem in civic schools by working with ViewSonic, a provider of holistic EdTech solutions whose hardware and software services are current-

ly being used by various institutions around the world.

RANSOMWARE-RELATED DATA LEAKS INCREASED BY 82% IN 2021: REPORT CrowdStrike Holdings, Inc. announced the release of the 2022 CrowdStrike Global Threat Report, which details an 82% increase in ransomware-related data leaks, debuts two new adversaries - WOLF (Turkey) and OCELOT (Colombia) - and adds 21 new tracked adversaries across the globe. The 8th annual Global Threat Report also outlines new operations and techniques from the Big Four: Iran, China, Russia and North Korea, breaks down the aftermath of the Log4Shell

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attacks and shows adversaries are moving beyond malware, as 62% of recent detections were malware-free. The landmark CrowdStrike Intelligence report documents both the continued evolution of nation-state affiliated and criminal adversaries, as well as the increased sophistication, velocity and impact of targeted ransomware, disruptive operations and cloud-related attacks in 2021. Key findings in this year’s report give organizations the insight required to mature

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their security strategies and defend their businesses against prolific cyber threats.

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ENTERPRISE FOCUS

BY 2025, 51% OF ENTERPRISE IT SPENDING IN KEY MARKET SEGMENTS WILL SHIFT TO CLOUD: GARTNER Enterprise IT spending on public cloud computing, within addressable market segments, will overtake spending on traditional IT in 2025, according to Gartner, Inc. Gartner’s ‘cloud shift’ research includes only those enterprise IT categories that can transition to cloud, within the application software, infrastructure software, business process services and system infrastructure markets. By 2025, 51% of IT spending in these four categories will have shifted from traditional solutions to the public cloud, compared to 41% in 2022. Almost two-thirds (65.9%) of spending on application software will be directed toward cloud technologies in 2025, up from 57.7% in 2022.

“The shift to the cloud has only accelerated over the past two years due to COVID-19, as organizations responded to a new business and social dynamic,” said Michael Warrilow, research vice president at Gartner. “Technology and service providers that fail to adapt to the pace of cloud shift face increasing risk of becoming obsolete or, at best, being relegated to low-growth markets.”

In 2022, traditional offerings will constitute 58.7% of the addressable revenue (see Fig-

ure 1), but growth in traditional markets will be much lower than cloud. Demand for integration capabilities, agile work processes and composable architecture will drive continued shift to the cloud, as long-term digital transformation and modernization initiatives are brought forward to 2022. Technology product managers should use the cloud shift as measure of market opportunity.

In 2022, more than $1.3 trillion in enterprise IT spending is at stake from the shift to cloud, growing to almost $1.8 trillion in 2025, according to Gartner. Ongoing disruption to IT markets by cloud will be amplified by the introduction of new technologies, including distributed cloud. Many will further blur the lines between traditional and cloud offerings.

Enterprise adoption of distributed cloud has the potential to further accelerate cloud shift because it brings public cloud services into domains that have primarily been non-cloud, expanding the addressable market. Organizations are evaluating it because of its ability

to meet location-specific requirements, such as data sovereignty, low-latency and network bandwidth.

To capitalize on the shift to cloud, Gartner recommends technology and services providers target segments where the shift is occurring most aggressively, in addition to seeking new high-growth cloud opportunities. For example, infrastructure-related segments have a lower level of cloud penetration and are expected to grow faster than segments such as enterprise applications that are already highly penetrated. Providers should also target specific personas, adoption profiles and use cases with go-to-market initiatives.

ERICSSON MAKES IOT CONNECTIVITY EASIER FOR ENTERPRISES WITH LAUNCH OF IOT ACCELERATOR CONNECT Ericsson IoT Accelerator delivers a reliable and secure cellular IoT platform that empowers communications service providers (CSPs) and enterprises worldwide to scale their IoT business across tens of millions of devices. Ericsson today launches IoT Accelerator Connect to bring this capability to enterprises and development projects of all sizes. With one click, Ericsson IoT Accelerator Connect provides enterprises with plug-andplay access to cellular IoT connectivity.

Difficult, complex and time-consuming integrations are often major challenges impacting the success of IoT projects. IoT Accelerator Connect addresses these challenges by transforming digital sales, automating business processes within the IoT ecosystem and serving user needs.

For enterprises: IoT Accelerator Connect delivers a unifying layer of packaged services to minimize complexity.

For developers: at their fingertips they have

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instant access to connectivity best suited to their specific use case, coverage and service level needs, as well as access to automated bootstrapping of both devices and data destinations. Within minutes, developers can use tools to scale - from one device to millions of devices seamlessly.

Devices can be connected at any time, including end-to-end device onboarding, with a cellular IoT-ready module instantly connecting the subscription to the customer’s network of choice. In addition, the solution makes it easier to connect devices to public cloud endpoints.

IoT Accelerator Connect advances digital transformation throughout the IoT ecosystem. Ericsson channel partners can onboard more enterprises with greater ease and grow their business. Module vendors can offer automatic connection of new powered-on devices called bootstrapping and hyperscale cloud providers can provide instant connections.

Kyle Okamoto, General Manager of IoT, Ericsson, says: “We’re proud to make it easier than ever before for enterprises of any size to instantly engage with, and benefit from, the world of IoT connectivity. By offering plug-and-play simplicity, Ericsson IoT Accelerator Connect marks a major leap in transforming access to IoT connectivity.

This solution covers connectivity of devices, networks and clouds, while removing hurdles for enterprises, communications service providers, hyperscale cloud providers, resellers and module vendors, to accelerate the growth of their IoT businesses.” www.digitalterminal.in

TELECOM TALK

OPPO CONDUCTS 5G TRIAL ON ITS RENO 7 SERIES IN PARTNERSHIP WITH JIO OPPO India conducted a 5G standalone and non-standalone network trial in collaboration with India’s largest telecom service provider Jio. The ultra-fast and low latency 5G trial on Reno7 Series was successfully concluded in a demo set-up. The results showcased lag-free 4K video streams, super-fast uploads & downloads. Reflecting on OPPO’s value proposition and futuristic innovation, the latest and 5G capable Reno7 series is aimed at complementing the progressive lifestyle of customers while pushing the technological boundaries of flagship smartphones. Deemed as being futuristic, the Reno7 Pro smartphone supports up to 10 bands and the Reno7 up to 13 bands to provide access to an uninterrupted 5G network anywhere in the country. The 5G

connected Reno7 device was able to achieve good throughput in Jio 5G test setup. The site infrastructure and network provider Jio carried out these tests by utilizing the allocated mid-band trial spectrum.

Commenting on the successful results, Mr Tasleem Arif, Vice President, India R&D Head, OPPO India, said, “We are all set to have users experience the full range of 5Gcapable devices and build an end-to-end 5G ecosystem. Technology such as 5G is altering how the world communicates today and tests like these will further consolidate our efforts in the industry & provide the best value proposition for our customers. As an innovative brand, we will continue to front 5G initiatives in India for the deployment of

next-generation of connections for users” Speaking about Reno7, he added, “Staying true to our mission of elevating life through technology artistry, our finely engineered and 5G capable Reno7 series will deliver the best user experience as OPPO takes handheld device capabilities to a higher level.”

AIRTEL DEPLOYS ORACLE FUSION CLOUD APPLICATIONS TO BOOST DIGITAL TRANSFORMATION Bharti Airtel (Airtel) has chosen Oracle Fusion Cloud Enterprise Resource Planning (ERP) and Oracle Fusion Cloud Supply Chain & Management (SCM) to digitize and simplify its finance, planning, and supply chain processes. With the integrated Oracle Cloud ERP and Oracle Cloud SCM applications, Airtel will transform its shared services operations, which focus on driving productivity and agility across the company. The applications will help enable Airtel to automate manual processes, gain an on-demand

360-degree view of its financial data, and streamline procurement and supply chain management. The implementation, carried out by Oracle Consulting, will expand Airtel’s Oracle Cloud footprint following the carrier’s recent move to Oracle Fusion Cloud Human Capital Management (HCM) to support its employees and associates.

“This is a key deployment as part of our journey to fully transition to cloud-based applications as we build a digital Airtel,” said

Bharti Airtel CIO Pradipt Kapoor, “We are obsessed with providing the best customer experience. We are investing in transforming our internal operating models so that employees and partners can work effectively for better customer engagement and service.”

VI DEMONSTRATES 5G VONR CAPABILITY DURING 5G TRIALS IN GUJARAT Vodafone Idea Limited (Vi) has announced that it has successfully demonstrated 5G Voice over New Radio (VoNR) with its technology partner, Nokia, during the ongoing 5G Trials in Gandhinagar, Gujarat. Once deployed, the VoNR solution will enable Vi to offer its subscribers high-definition voice experience over 5G, as well as several advanced voice applications and use cases in the future. Vi is conducting 5G Trials on Govt. allocated 5G spectrum in Gandhinagar, Gujarat and Pune in Maharashtra. The VoNR trial was done on Nokia’s comprehensive portfolio of solutions including its AirScale 5G RAN, 5G Core and IP Multimedia Subsystem (IMS) voice core. Once commercially deployed, the solution can provide superior user experience on a reliable, low latency network, as it uses the 5G network for both voice and data services. Nokia’s VoNR solution is helping www.digitalterminal.in

service providers offer a plethora of new and exciting voice-based applications like real-time translation and immersive voice for more engaging augmented and virtual reality use cases.

Nokia IMS voice core provides service providers with new revenue streams through innovative applications and use cases where voice plays a crucial role, much-needed operational flexibility and lower network management costs. Earlier, during its 5G Trials with Nokia in Gandhinagar, Vi recorded speeds in excess of 4 Gbps and showcased unique consumer use cases such as AI based VR streaming, Roller Coaster Gaming, VR 5G Connected Schools and 360 degree VR Content Playback. Vi also used

Nokia’s 5G Radio Access Network (RAN) and 5G core to successfully demonstrate secure network slicing use case, as well as trialed the utilisation of 5G in mid-band to provide rural broadband connectivity in Gandhinagar.

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NEW ARRIVALS

MSI GAMING LAPTOPS

MSI has launched its new lineup of gaming laptops equipped with the latest 12th Gen Intel® H series processors. MSI this year demonstrated their determination and vision for the coming era of the metaverse at the CES 2022. These new gaming laptops boasting the Meta-ready logo are equipped with Intel® CoreTM i7 or above processors and NVIDIA GeForce RTX ™ 3070 or above, for anyone who’d like to experience Metaverse-compatible performance. NVIDIA GeForce RTX laptops are based on the revolutionary Ampere architecture, with 2nd generation RT Cores for ray tracing and 3rd generation Tensor Cores for DLSS and AI. The new GeForce RTX 3080 Ti Laptop GPU brings the flagship 80 Ti class of GPUs to laptops for the first time. Featuring 16GB of the fastest GDDR6 memory ever shipped in a laptop, the RTX 3080 Ti delivers higher performance than the desktop TITAN RTX. The new GeForce RTX 3070 Ti is up to 70% faster than RTX 2070 SUPER laptops and can deliver 100 frames per second at 1440p resolution.

ASUS EXPERTBOOK B5 FLIP OLED

ASUS launched the innovative ExpertBook B5 Flip OLED (B5302), an ultralight, 1.3 kilogram high-end business-class laptop that is 360° convertible in form and features an exceptional Full-HD Anti-glare HDR OLED touch display panel. The new ExpertBook B5 Flip OLED (B5302) laptop is built for business success in style, with a precision-crafted and minimalist chassis that pushes the limits of lightness with Magnesium-Aluminium premium construction. It is also set for stress-free mobility with up to an amazing 12-hour battery life and is engineered with 22

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many cutting-edge technologies to improve on-the-go work efficiency. This includes up to 11th Gen Intel® Core™ i7 processor with Iris Xe graphics and Thunderbolt 4, Support for Dual M.2 SSDs with RAID functionalities, 3D noise reduction HD camera with privacy shield, AI noise cancellation with array-microphones, ASUS NumPad 2.0 numeric trackpad and Spill-proof keyboard with Backlit keys. The all-new ExpertBook B5 Flip OLED (B5302), is also packed with features to protect personal privacy and business data, including a built-in fingerprint sensor and a TPM 2.0 chip.

LOGITECH KEYBOARD & MOUSE

Logitech launched POP Keys and POP Mouse, the newest products in the Logitech Studio Series to bring character, joy and self-expression to your work routine. The release of the new mouse and mechanical keyboard redefine what your personal workspace can look like with three vibrant new aesthetics. POP Keys comes with eight swappable emoji keycaps in the box – four on the keyboard itself. The emoji keys can be easily customized to your favorite emoji or another handy shortcut using Logitech Options software, available via a simple download for PC or Mac. POP Mouse also features a top button that opens the emoji menu and can be customized for one-tap convenience. Beautifully retro, POP Keys offers comfy, scooped typewriter-style mechanical keys and new-generation functions.

Its 12 new FN shortcuts feature Snip Screen, Mute Mic and Media Keys to facilitate the modern workday. Experience typing that’s almost addictive on typewriter-style mechanical keys and feel your fingers bounce across the comfy, scooped keys as they click, clack and pop.

SEAGATE STAR WARS BESKAR INGOT DRIVES Seagate Technology Holdings plc introduced the new family of Star Wars™ Beskar™ Ingot Drives, the first release in a collaboration to bring designs inspired by the Star Wars franchise to its line of PC gaming storage

devices, taking gamers’ battle stations to the next level. The first release in the collaboration celebrates the legends of the Star Wars Mandalorian™ galaxy. These drives bring the iconic Star Wars “precious metal” aesthetic to the FireCuda line-up. In India, the special edition design will be available in external HDD format. The drive resembles an ingot of Beskar™, including its Imperial stamp featured prominently in the series, making it the ultimate collectible for Star Wars fans.

Gamers can light up their battle stations with the external HDD, featuring a customizable RGB LED bar. The external drive is lightweight with simple plug-and-play compatibility, making it easy for gamers to take their whole library on the road. The external HDD will be available in 2TB (6199 INR) on Seagate Gaming product page on Amazon.

REDMI TV X43

Redmi Smart TV X43 is the latest addition to the popular Redmi Smart TV ‘X’ series.

The latest addition to Redmi Smart TV X series brings a 43-inch 4K display panel that boasts a resolution of 3840x2160p.

Powered by Vivid Picture Engine (VPE) technology, Redmi Smart TV X43 offers stunning visuals and true-to-life colors.

Redmi Smart TV X series also come with support for Dolby Vision. The TV comes with a powerful 30W stereo speaker setup for a rich and fulfilling sound experience. It also supports DTS Virtual:X and Dolby Atmos via HDMI eARC passthrough to external Atmos soundbars/AV receivers. Redmi Smart TV X43 also offers an array of connectivity ports available at the back including HDMI 2.1 slot x 3, USB x 2, Ethernet, Optical and a 3.5 mm jack for all-round connectivity. ALLM (Auto Low Latency Mode) ensures minimal lag, as low as 5ms at 4K 60fps during gameplay via consoles. www.digitalterminal.in

NEW ARRIVALS

TRUKE AIR BUDS AND AIR BUDS+

Truke has launched its new TWS series, Air Buds & Air Buds+, promising premium user experience with 20 preset EQ modes customizable via smart application, noise cancellation and a dedicated gaming mode.

Priced at INR 1599, Truke Air Buds will be available only on Flipkart, while Air Buds+ will be available on Flipkart as well as Amazon at INR 1699. Both the TWS are packed with an array of top-notch features, 20 pre-defined EQ modes along with customizable EQ via smart application, allowing the user to tweak the frequency of music/ sound as their liking for richer and more immersive experience. Battery capacity of 40mAh Earbuds in 300mAh charging case with single charge playback time lasting up to 10 hours, 48 hours total playtime with case and comes with Type C charging port.

The secure fit and feather light earphones are ergonomically built for all-day comfort and are perfectly tilted at 45 degrees to provide the best possible fit.

BOULT ‘PROBASS CURVE X’ BLUETOOTH NECKBAND

Boult Audio announced the launch of ‘ProBass Curve X’ at INR 999 on Amazon. www.digitalterminal.in

The latest Curve X is dedicated to deliver 15 hours of playtime, the light weight earphones are supported by ear fins for snug fit so that the earphones don’t fall off while you’re exercising. The Boult Audio ProBass Curve X also boasts the latest Bluetooth 5.0 technology. The device carries a highly ergonomic and comfortable design with soft silicon band and in-line controls.

The entire body is IPX5 water and sweat resistant so you can wear them worry-free during your sweaty workouts or outdoor runs. Ensuring high sound quality, Curve X comes with exceptionally high-class drivers and electronics with immaculate design and superior build quality; these bluetooth neckbands sound sensational with all types of music. The Boult Audio ProBass Curve X Bluetooth neckband will be available in two colors – Black and Blue.

UBON CL – 3880 ROCK SERIES WIRELESS NECKBAND

UBON has launched its new CL – 3880 ROCK SERIES Wireless Neckband. The neckband claims battery life of up to 50 hours non stop playtime on a single charge along with an exhilarating HD audio quality.

This ‘value for money’ magnetic sports wireless neckband will be available at an affordable retail price of INR 3,599. The ergonomically-friendly UBON CL – 3880 Wireless Neckband features Bluetooth v5.0 and it is compatible with both Android and iOS devices. Besides, it is a type-C interface. UBON ROCK SERIES Wireless Neckband is light-weight, comfortable fit and sporty design neckband is an ideal workout companion, as consumers would not have to worry about tangling wires or dropping earbuds. The magnetic power of this neckband builds a better support in all circumstances, avoiding the product from any further damage. It also provides pas-

sive isolation as it successfully eliminates ambient noises along with a built-in-mic facility for call connectivity.

INTEX FITRIST VOGUE SMARTWATCH

Intex Technologies recently launched the FitRist Vogue smartwatch. It has a sturdy premium stylish square metallic body, while the in-built Google and Siri-compatible Voice Assistant is ready to serve you 24/7. The Bluetooth-enabled FitRist Vogue allows pairing two smartphones together and has an inbuilt mic and speaker to make managing calls and notifications completely hassle-free. It is available in the attractive shades of Desert Gold, Titanium Silver, and Sapphire Black, with an impressive battery backup of over 7 days. In the features section, the 1.7” Vision Glass Display of the FitRist Vogue comes equipped with 550 Nits brightness and 218 PPI Ultra Vivid Colours, thus ensuring minimal strain on your eyes. If you are extremely health conscious and need to keep a track of various vital health parameters, this smartwatch is the best bet with a Blood Oxy meter and a BP Sensor. The Heart Rate Detector smart sensor will help you keep a close watch on your vitals. In the features section, the 1.7” Vision Glass Display of the FitRist Vogue comes equipped with 550 Nits brightness and 218 PPI Ultra Vivid Colours, thus ensuring minimal strain on your eyes. If you are extremely health conscious and need to keep a track of various vital health parameters, this smartwatch is the best bet with a Blood Oxy meter and a BP Sensor. The Heart Rate Detector smart sensor will help you keep a close watch on your vitals.

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LAPPY CORNER

ACER LAUNCHES ASPIRE 3 INTEL POWERED MAKE IN INDIA LAPTOP The mainstream Aspire 3 laptop is powered by Intel® processors, which deliver class-leading performance and features which allow the Acer Aspire 3 to handle everyday tasks with ease while providing a great value proposition to enable PC penetration and help India to be digitally empowered.

Acer India announced the launch of its second laptop under the Make in-India scheme. The Aspire 3 is manufactured at the state-of-the-art manufacturing facility in Noida. This is the second laptop to come of the manufacturing line after the acclaimed TravelMate series laptops. With this Acer’s Make in India laptops gives strong momentum to India’s manufacturing competitiveness and leverage the production-linked incentive (PLI) by the Government of India. The mainstream Aspire 3 laptop is powered by Intel® processors, which deliver class-leading performance and features which allow the Acer Aspire 3 to handle everyday tasks with ease while providing a great value proposition to enable PC penetration and help India to be digitally empowered.

Acer has been a strong supporter of Make in India initiative by Government of India. We are already manufacturing Desktops, All-in-One PCs and Tablets in India, with this new initiatives, we have capability to produce our complete PC product range starting with TravelMate series laptop and now the Aspire 3 series laptop for mainstream segment.

The launch of the fully made in India laptops portrays Acer’s step towards Atmanirbhar Bharat and its commitment and focus on making India an electronic manufacturing powerhouse.

GS Sondhi, Senior Director – Product Management, Acer India, said “Acer Aspire 3 is the first laptop under Aspire series that is manufactured locally with world-class manufacturing standards that is onpar with global processes to deliver performance and quality which the customer demand. Built on 24

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the Intel platform, this laptop delivers enough power to see you through your day be it work, learn or for general use. This follows our TravelMate series laptops which started shipping for commercial customers already at the beginning of the month. With the success of this second fully made in India laptop we believe the impetus to PC manufacturing is particularly significant as it can help reduce imports which have become all the more important as their usage increase rapidly amid the Covid-19 restriction.”

Rahul Malhotra, Director, Consumer Sales, Intel India, said “We are delighted that Acer has once again chosen to work with Intel on their second Make in India laptop with the launch of the Acer Aspire 3 laptop, extending our long time collaboration with Acer to more locally manufactured laptops. This is testament to the value and performance that the Intel platform delivers across consumer, business and edu-

cation segments, while also helping meet the growing laptop demand in India that we have witnessed in recent years.”

With the pandemic the demand for a laptop in every household has increased. The PLI for IT hardware brought by Government of India is a game-changer that will have the advantage to increase domestic value addition and significantly position India as a key manufacturing hub. Acer will focus on manufacturing laptops under the value segment, mainstream segment, and education segment category with leading partners like Intel. This will improve and generate new employment opportunities for the youth, upskill and develop ancillary electronic industries in India and bring in global manufacturing standards.

www.digitalterminal.in

BRAND FOCUS

SOPHOS PLANS TO SET-UP A NEW DATA CENTER IN INDIA Sophos announced plans for a new data center in Mumbai, India in March. The new data center is planned to enable organizations across the country to meet strict data sovereignty laws and regulations, which are increasingly required for those in banking, government and other tightly regulated market sectors. The new data center would expand Sophos’ existing base of data centers around the world in the U.S., Canada, Ireland, Germany, Japan, and Australia.

“The data center in Mumbai would help Indian organizations accelerate digital transformation and cloud migration,” said Sunil Sharma, managing director of sales for India and SAARC, Sophos. “India is one of the most important markets for us and we have heavily invested in the country. We already have a large base of our research and development in India, and the data center would enable Sophos to

further build its leadership presence in the region by providing local data sovereignty and security solutions.”

The new Sophos data center in India would also provide organizations across all industries with the ability to store, manage and access data locally from Sophos Central, the cloud management platform that supports Sophos’ portfolio of advanced, next-generation cybersecurity solutions and services. Products and services with access to the new data center would initially include Sophos Extended Detection and Response (XDR),

Sophos Intercept X, Intercept X for Server, Sophos Encryption, and Sophos Managed Threat Response services. Other offerings within the Sophos portfolio are planned to be enabled over time.

“As a global cybersecurity leader, Sophos has been at the forefront of helping businesses of all sizes meet regulatory requirements to store data in-country as they rapidly adopt software-as-a-service (SaaS), cloud and hosted services. It can be very costly for businesses if they don’t have the proper data controls and compliances in place, and Sophos recognizes the need to accommodate the fast-moving changes in how the world is accessing and storing data,” said Raja Patel, senior vice president of products at Sophos. “As organizations advance technically with cybersecurity, they should know their vendor and solutions provider take regulations in their region seriously.”

PRODUCT FOCUS

LAPCARE LAUNCHES WINNER PRO RGB COOLING PAD FOR PRO GAMERS Lapcare Winner Pro RGB Cooling Pad is the avant-garde product by the brand, in the laptop cooling pad category. It is a class apart from the other products on its roster.

Effectively drawing out heat from the laptop and supplying cool air to the chassis, winner Pro ensures of optimum laptop performance. Despite sporting complicated circuitry, Lapcare Winner Pro RGB Cooling Pad is visually stunning due to its configurable RBG lighting and the overall contoured design. It is designed to appeal to gamers who want a worthy addition to their desk setup and are looking for a cooling pad that stands out on the desk.

The cooling pad also comes with a mobile phone stand that retracts out of the base and can be used to monitor the notifications on the phone while using the laptop.

Lapcare Winner Pro RGB Cooling Pad offers unique yet practical features. It lets you take control of the fan profiles and tweak it to the desired levels. The bright LED display depicts the settings in use and informs about the fan’s speed levels. Lapcare has paid minute attention to details www.digitalterminal.in

with this premium cooling pad and designed it to draw the hot air out of the system as well.

The three exhaust fans effectively draw out the laptop’s heat, and the bigger fans push cool air into the laptop.

The metal plate underneath provides a robust platform to hold the laptop, and the frame can accommodate even the biggest laptops from Dell Alienware to Acer Predator that are buky machines due to their performance-focused design and components. Lapcare Winner Pro RGB Cooling Pad features seven levels of height adjustment and can easily handle the laptop at an angle for extended eye and back comfort. Its base uses rubber feet that firmly affix the laptop cooling pad on the surface and are extremely useful for slippery surfaces. Lapcare offers “Buy from anywhere, get warranty anywhere in India.” Warranty program and is among the very few brands to offer it.

Encapsulating such enticing features into a budget package makes Lapcare stand out from the rest of the players in the computer peripherals industry. The consumer-focused approach is the reason behind the staggering sales of Lapcare products because the brand believes in nurturing customer relationships. The brand recently hit the milestone of 20 crore sold units and aims to double the number in the coming years. Lapcare is consistently working on their accessories line-up for becoming the one-stop destination for all IT accessories.

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SMARTPHONE SHELF

OPPO Reno7 Pro 5G Oppo launched its latest Reno7 Pro 5G with slim design and robust features for a seamless user experience.

OS: COLOROS 12 (BASED ON ANDROID 12) RAM: 12GB STORAGE: 256GB DISPLAY: 6.5 inch FHD+ PROCESSOR: MEDIATEK DIMENSITY 1200 MAX REAR CAMERA: 50MP FRONT CAMERA: 32MP BATTERY CAPACITY: 4500mAh Priced at INR 39,999, the Reno7 Pro 5G is available in two dazzling colour options Startrails Blue and Starlight Black.

Redmi Note 11S Redmi India announced the expansion of its 11th gen smartphone under its Redmi Note series, with the launch of Redmi Note 11S. OS: MIUI 13 BASED ON ANDROID 11 RAM: 6GB AND 8GB STORAGE: 64GB AND 128GB DISPLAY: 6.43 INCH FHD+ PROCESSOR: MEDIATEK HELIO G96 REAR CAMERA: 108MP FRONT CAMERA: 16MP BATTERY CAPACITY: 5000mAh Redmi Note 11S will be available in three variants - 6GB + 64GB, 6GB + 128GB and 8GB + 128GB for INR 16,499, INR 17,499 and INR 18,499, respectively.

Vivo T1 5G Vivo announced the launch of T1 5G, the first smartphone in Series T in India. The allnew Series T offers multi-dimensional performance and turbo speed.

OS: Android 12 RAM: 4GB, 6GB and 8GB STORAGE: 128GB DISPLAY: 6.58 inch FHD+ PROCESSOR: SNAPDRAGON 695 5G REAR CAMERA: 50MP FRONT CAMERA: 16MP BATTERY CAPACITY: 5000mAh Vivo T1 5G is priced at INR 15,990 (4 GB + 128 GB), INR 16,990 (6GB + 128 GB), and INR 19,990 (8 GB + 128 GB).

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INDIA’S LARGEST TELECOM, BROADCAST & SATELLITE COMMUNICATIONS EXPO

Co-located Shows

I N D I A

E X P O

23-25 MARCH 2022 | PRAGATI MAIDAN, NEW DELHI KEY SEGMENTS BROADCAST

• Broadcasting Equipment • Content Creation • Content Delivery • Content Management • Content Security • IP Broadcast • Mobile Satellite • OTT Services & Solutions • Set Top Boxes

SATELLITE COMMUNICATIONS

• Satellite Broadband • Satellite Equipment • Satellite Monitoring • Satellite Tracking • Satellite System Networks • Satellite Owners & Operators • Systems Integration • Space Service Provider • VOIP solutions

TELECOM & COMMUNICATIONS

• 4G / 5G Technology • Fibre Optics • FTTx Solution • Testing and Measurement • Optical Components • RF Connectors & Antennas • Telecommunication System • Networking Infrastructure • Wired and Wireless Technologies

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SMARTPHONE SHELF

Infinix Zero 5G Infinix has unveiled its first 5G Smartphone, Zero 5G in the Indian market.

OS: ANDROID 11 RAM: 8GB STORAGE: 128GB DISPLAY: 6.78 inch FHD+ PROCESSOR: MEDIATEK DIMENSITY 900 REAR CAMERA: 48MP FRONT CAMERA: 16MP BATTERY CAPACITY: 5000mAh Infinix Zero 5G is launched at a competitive price of INR 19,999.

POCO M4 Pro 5G POCO launched it’s mid-range powerhouse, the POCO M4 Pro 5G. Boasting a bold new design, POCO M4 Pro 5G is powered by all leading features.

OS: ANDROID 11 RAM: 4GB, 6GB AND 8GB STORAGE: 64GB AND 128GB DISPLAY: 6.6 INCH FHD+ PROCESSOR: MEDIATEK DIMENSITY 810 REAR CAMERA: 50MP FRONT CAMERA: 16MP BATTERY CAPACITY: 5000mAh POCO M4 Pro 5G will be available in three storage variants: 4GB + 64GB for INR 14,999, 6GB + 128GB for INR 16,999 and 8GB + 128GB for INR 18,999, respectively.

Itel A27 itel has added another unique offering in its impressive A-series portfolio— itel A27.

OS: Android 11 (Go Edition) RAM: 2GB STORAGE: 32GB DISPLAY: 5.45 inch PROCESSOR: SC9832E QUAD CORE REAR CAMERA: 5MP FRONT CAMERA: 2MP BATTERY CAPACITY: 4000mAh A27 is aggressively priced at INR 5999, once again living up to the brand’s commitment of ‘democratising technology for masses’ weaving them with the journey of ‘Digital India’.

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MAG WOR LD EXPO 22

MOBILES | ACCESSORIES | GADGETS

March 10-12, 2022

MARCH 10-12, 2022 | KTPO | BENGALURU

An exclusive B2B expo for the world’s most aspirational brands

KTPO, Bengaluru POWERED BY:

Join an ultimate Platform to SHOWCASE & LAUNCH Latest Products & Enhance your Business Reach Inviting manufacturers & importers of Smart & Feature phones, Tablets, Screen Gaurd, Protective Cases & Covers,Speakers & Headphones, Camera and Related Accessories, IT Peripherals | Android & IOT Devices, Smart Wearables, Chargers & Power Devices, CCTV & Surveillance Systems, Cables & Connectors, Personal Health Care Products, Small Household Appliances & Value Added Services

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