DT July Issue 2019

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JULY

201 9

VO LU M E 1 0

ISSUE 7

25

PAG E - 40

LIBER

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CONTENT 06

BRAND FOCUS

VOL - 10 , I SSUE - 7, JULY 2 019

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COVER STORY

Publisher & Editor : Rajeev Ranjan Executive Editor : Jyoti Janda

Dell India Launches The Latest 14” Latitude 7400 2-In-1 Laptop With Industry Leading Technology

Service Support Holds The Key to Succeed in Indian Market

Consulting Editor : N k Goyal Assistant Content Manager : Jai Prakash Content Coordinator : Suraj Rawat Office Coordinator : Raju Thapa Consulting Art Direction : Vikas Sharma Visualiser : Akriti Arora Production Head : Rajiv Singh Marketing Executive : Balvinder Singh

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FACE 2 FACE

“The Plan Is To Have About 50 Brand Stores by FY 19”

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CHANNEL BUZZ

ACER Expands Its Presence by Opening New ‘Exclusive Store’ in Kolkata

Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd.

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NEWS IN BRIEF

Tally Solutions Honored with India SME Conclave Award for ‘Technology and Innovation’

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C. Sukumaran, Director-Consumer Systems Products (CSP) at Canon India

DIGISOL Organized FTTH Training Program for its Partners in Mumbai

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SMARTPHONE SHELF

ASUS Launches Flip Camera Smartphone 6z with Exclusive Features

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VENDOR CHAT

“We Have Expanded Our Reach With Over 2,500 Retailers Across The Country Today”

Konica Minolta Empowers Prateek Metal Industries with Its Accuriolabel 190

Circulation: Harish Chander / Arjun

REALLY HOT

Western Digital Black SN750 NVMe SSD

Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved.

Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever

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BRAND FOCUS

DELL INDIA

Launches The Latest 14” Latitude 7400 2-In-1 Laptop With Industry Leading Technology

This is the year Latitude - Dell’s portfolio of best in class enterprise notebooks - celebrates 25 years of delivering a superlative combination of security, manageability and productivity for enterprise users. A celebration of this long legacy was established with the launch of the Latitude 7400 2-in-1, the world’s smallest commercial 14” 2-in-1 laptop earlier this year at CES 2019, where it was recognised as an innovation award honouree for offering the perfect convergence of speed, security, mobility, versatility and productivity.

Dell’s focus on purposeful innovation and a product strategy for commercial users and consumers alike, has resulted in the world’s first PC to use a proximity sensor enabled by Intel® Context Sensing Technology1. This 2-in1 form factor features Express Sign-in which detects user presence, wakes the system, and immediately scans for facial recognition to log in with Windows Hello. With Dell Latitude 7400 2-in-1, getting to work is faster than ever.

ExpressConnect links the device to the best Wi-Fi available and provide faster data transfer than a conventional antenna.

The advent and adoption of new age technologies by companies across sectors, combined with the varied working styles of users, are indicators of the pace of change in the way we work.

Businesses must rethink their workplace strategies to attract new talent and retain the existing workforce to stay relevant. Dell has been enabling the workforce with technology as a deliberate strategy to foster high performance

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and excellence. With Latitude 7400 2-in-1, Dell has re-imagined the 7000 series for Latitude in terms of design, technology and legacy.

Indrajit Belgundi, Senior Director & General Manager, Client Solutions Group, Dell India said, “Today’s multi-generational employees want the latest technology at work; they not only desire a portable and productive device, but also look for one that is responsive and aesthetically designed. In Dell’s recent Gen Z survey, 91 percent of respondents said that technology would influence their job choice when looking across similar employment offers. At Dell, we are focused on delivering faster and smarter user experiences that get people productive more efficiently, and help them stay there, no matter where or how they work. Dell’s Latitude portfolio is a testimony to our commitment of offering the most secure, manageable and reliable products for the last 25 years.”

According to Vivekanand Manjeri, Brand Director, Client Solutions Group, Dell India, “We are extremely excited about the Latitude 7400 2-in-1 and some of the exclusive ‘Express’ features that will help our enterprise customers experience productivity faster and without interruption. Building on our commitment to deliver thin and light products, this new 2-in-1 will be the smallest 14-inch commercial 2-in1 with a smaller footprint. This has been made possible by an innovative new design with a drop hinge that allows for a narrow bezel on each of the four sides. This is one of the many unique features, and it maximizes the productive screen

space. To deliver a device that is loved by today’s professionals, we have designed the Latitude 7400 2-in-1 keeping in mind everything that is needed in a dynamic work environment.”

Features of Dell Latitude 7400 2-in-1 • World’s first PC proximity sensor enabled by Intel® Context Sensing Technology: • World’s longest battery life for a 14” 2-in-1: Provides up to 24 hours on a single charge • With Dell Latitude 7400 2-in-1, stay productive on the go, even for days. With up to 24-hours of battery life.

• Unmatched productivity with ExpressConnect: The new Latitude 7400 2-in-1 offers the power of connectivity to on-the-go professionals even when WiFi is unavailable, thanks to Cat16 Gigabit LTE, which is about three times faster than Dell’s previous WWAN technology • Stays cool while working hard: An intuitive gyroscope is cleverly built into the design, to maximise user experience. It intelligently manages battery life by determining what surface the computer is resting on, detecting micro shifts and adapting to each users’ style of working.

Pricing Dell Latitude 7400 2-in-1 starts at INR 1, 35, 000 plus GST.

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SECURITY ALERTS

Over 21% of Small Cybercriminals Use Businesses Fallen Victim Smartphone Calendars to to Cyber Attacks: Sophos Distribute Scam Offers: Sophos has released the result of its latest survey and it surprised all IT fraternity as it shows that a large number of small businesses have attacked by cybercriminals across the world.

The result of this survey is quite shocking as small businesses are the backbone of any country’s economy and these cyber-attacks can impact their overall data structure very deeply.

Kaspersky

The “calendar scam”, is a very effective scheme, as currently, people have more or less got used to receiving spam messages from e-mails or messengers and do not immediately trust them.

But this may not be the case when it comes to the Calendar app, which has the main purpose to organize information rather than transfer it.

Kaspersky experts have detected multiple cases of a sophisticated scam targeting users through fraudulent, unsolicited Google Calendar notifications and luring them into giving away their personal information.

The attacks happened throughout May. This scam abuses a specific feature of a free online calendar service which adds invitations and events to users’ calendars automatically.

Spam and phishing that exploit non-traditional attack vectors can be lucrative for criminals, as they can catch out experienced users who might not fall for a more common threat. This is particularly the case when it comes to trusted legitimate services, such as default e-mail calendar features, and these are exploited through so-called "calendar phishing".

Micro, small and medium-sized enterprises – which account for more than 90% of all businesses and around 70% of jobs worldwide – play a pivotal role in stimulating economic growth and agroups such as women, young entrepreneurs, and poor communities.

Sophos has conducted a survey on the 7 Uncomfortable Truths of Endpoint Security. The report reveals the extent to which businesses are at risk of repeated cyberattacks and/or vulnerable to exploits, and consists of both global and India-specific findings.

The survey polled more than 3,100 IT decision makers, out of which 1550 were from small businesses from 12 countries including the US, Canada, Mexico, Colombia, Brazil, UK, France, Germany, Australia, Japan, India, and South Africa. The survey concludes that despite the intensity and magnitude of attacks, businesses are not prepared to defend itself against determined attackers.

“As per a recent Sophos survey, more than 21% of small businesses across the globe have fallen victim to cyber-attacks in the past year. Cybercriminals are relentlessly trying to exploit organizations with techniques ranging from tried-and-true phishing emails to the more recent trend of ‘hacker pen-testing’ to find weaknesses in their surface area. As a result, businesses of all sizes need 24/7 monitoring and management of what is happening on their network, yet many of them do not have the expertise, can’t keep up or don’t have the security teams in-house to optimally configure and manage security around-the-clock. A synchronized security approach is key to better protection from cyberthreats.” said Sunil Sharma, Managing Director Sales, Sophos India & SAARC.

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The detection of multiple, unsolicited pop-up calendar notifications during May turned out to be a result of a blast of sophisticated spam e-mails sent by scammers. The e-mails exploited a common default feature for people using Gmail on their smartphone: the automatic addition and notification of calendar invitations. The fraud occurs when the perpetrator sends an unsolicited calendar invitation carrying a link to a phishing URL. A pop-up notification of the invitation appears on the smartphone’s home screen and the recipient is encouraged to click on the link.

To avoid falling victim to malicious spam, Kaspersky researchers advise users to: · Turn off the automatic adding of invites to your calendar: to do so, open Google Calendar, click the settings Gear Icon, then on Event Settings. For the ‘automatically add invitations’ option, click on the dropdown menu and select ‘No, only show invitations to which I've responded’. Below this, in the View Options section, make sure ‘Show declined events’ is NOT checked unless you specifically, wish to view these · If you are not sure whether a website you are redirected to is real and safe, never enter personal information · Use a reliable security solution for comprehensive protection from a wide range of threats, such as Kaspersky Security Cloud

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COVER STORY

SERVICE SUPPORT SUCCEED IN

Best customer support plays very crucial role in making any brand success across any market. It also help brands in retaining its customers for longer time and make them happy and loyal. In today’s competitive market, the role of providing good service is relentlessly increasing. Offering great customer support also increases the brand’s reputation among the existing customer base and ultimately helps them in increasing consumer base. Today, in digital era, consumers are very much powerful as their one negative feedback can harm the reputation of any company very badly. Great customer support inspires word of mouth publicity which is the greatest benefit for a brand. A large number of satisfied customers help a brand to grow rapidly. Nowadays companies consider customer satisfaction on top of their priorities and they invest heavily on to provide best services in the industry that would exceed customers’ expectations. To explore this aspect and get the opinion of industry-leading brands, DT has worked on this story to help you understand the significance of good customer support.

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COVER STORY COVER STORY

HOLDS THE KEY TO INDIAN MARKET

Strength of the Service Model Aftersales is one of the key factors that make Dell one of the most preferred and the most trusted brand in the market. “Our support services are changing the way customers look at services. In order to ensure efficiency and minimal work time lost, we offer customers onsite support, Premium support and Premium support plus services” stated Anand Subramanya, Director, Product Marketing, Dell India. “Premium and Premium plus support offers 24X7 access to technical help, onsite assistance after remote diagnosis

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and even software support for everyday applications. These services are backed by our exclusive SupportAssist technology that is driven by AI and deep learning to maximize productivity. This is one of the first and only consumer service which finds issues proactively, predicts problems before they occur, remove viruses automatically and optimizes the performance of the consumer PCs.” Western Digital follows a customer first approach. Delighting their customers are their mission at Western Digital and customer’s convenience is of utmost importance to them.

“We make sure that our customers have easy accessibility, quick turn around and receive courteous and speedy services. Given the extensive portfolio of our brands, we currently have multiple access points for service and drop

off for our customers. Customers have multiple modes of reaching out to our customer service teams via toll-free phone lines, email or simply walking into the nearest service location where we also offer Over The Counter replacement at select locations. In the future as well, as a brand committed to delivering phenomenal experience, we will work relentlessly to pursue innovative technology and deliver amazing products and services to our consumers,” ” said Urvashi Sheth, Vice President, Global Customer Care, Western Digital

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At Acer, they always value their clienteles and therefore have strived to provide them with an exceptional after-sales experience through various initiatives. “We always look forward to delighting them by working with this momentum. After-sales services are as important as product quality since both equally helps us meet customer’s expectations.

As social media has become a modern-day business tool, we are using it to address service queries and grievances stated Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India. “A brand like Acer which has millions of customers, not only has over 1400+ locations to support us across India, but we have also introduced a dedicated service app to log complaints, track and interact with our customers. In addition to this, Acer has undertaken multiple initiatives in order to provide the best services to our customers. Acer customer service initiatives include - 24/7 support through an online technical portal, diagnostic call centers, providing standby unit to customers in case of delay, on-site PAN India support, Priority channel Queue for Key customers at Call Center for quick access and resolution.”

“We do have our general service support f o r PAN INDIA like the Toll-free number or the mail support, but regionally we also have our own service centers which cater to customer replacements and support. Also, t o reach to maximum of our customers we have tied up with our National Distributors to be our service partner at select locations to provide better service” said Bijoy Alaylo, Vice President – SOHO Business, TP-Link. “Consumers have been giving good feedback on our responsiveness plus the speed of replacement they receive.”

across

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“Since we’re a young organization, we are still working on expanding our service network, however I’m happy to report that we already have on-site service available all metro locations and

an ever expanding base across non-metro locations as well. We offer local as well as international warranty to our consumers. They can easily reach across to us over our service hotline number and WhatsApp helpline in addition to support over email” concluded Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd. Praveen Seth, Executive General Manager – Service & Support, Konica Minolta Business Solutions India Pvt. Ltd. commented “Konica Minolta’s service strategy follows the ‘3R+V’ approach: Responsiveness, Reliability, Relationship, and Value Addition.

This is why constant engagement and proactive support form a major part of our end-to-end service ethos.

To begin with, we conduct regular customer engagement activities celebrating major milestones, such as 1 million prints, 2.5 million prints, and 10 million prints. These milestones are celebrated for all Konica Minolta customers across India. On the support front, we have introduced cutting-edge features to ensure superlative speed, quality, and efficiency of service for our customers. The Konica Minolta Customer Service Portal (KMCSP) allows our customers to access and manage all the machines tagged to them in a hassle-free manner. They can raise new service requests, manage existing queries, view previous service information, or download relevant device software. This has also helped us reduce our customers’ dependency on the Konica Minolta call centre and ensure more efficient resolutions to service queries.”

“Customer satisfaction is the most important key element that MSI look closely in our service support system.

Therefore, we get customer queries across all platforms t h r o u g h Instagram, Facebook and service hotline number. MSI aims at providing them t h e required assurance that “Yes, we are listening!” and make sure issue can be solved as prompt as possible” added Shivangi Bhandauria, Marketing Specialist, MSI India NB. “A much-needed requisite for a foreign brand.

Furthermore, we have a dedicated support team for India which is continuously trying to provide the best possible solution. For any query coming through our social platforms, our

focus is to maintain the TAT to 1.5 hours. Our priority is- “Customer should get their required solution sitting at home.”

“I believe satisfaction is the bare minimum of what a customer should get in their experience.

To provide a consistent and awesome experience requires planning and structure and it’s often far beyond the d e s i re or capabilities. Undoubtedly, our products are tailored with new-age technology at an optimum price, points have struck the right chord with the consumers in the Indian Market” commented Manoj Pansari, CMD, Astrum Holdings Ltd. “We aim to spoil the consumers with choice; Part of this extensive portfolio is our unparalleled range of over 800+ unique products across 8 major categories. We have recently opened 1500 service center across India, and additionally, our focus is working on establishing a strong retail presence at the smallest touch points to be available where the consumers are.”

Udayan Guha, AVP - RMA SERVICES & IT, DIGISOL Systems stated “We are amongst the very few IT networking companies which take after sales service support as the top most priority and thus we ensure that we have a dedicated team to work on it. DIGISOL has 63 service support centers across India where we support customers on voice, email, and chat. DIGISOL's service support has been providing remote support to the channel partners and end customers on the configuration of products in various networks.

Our call center has multi lingual professionals to address all types of call queries from different geographies within India.”

“We have a robust service system presence across India. We have o u r dedicated Customer support number and mail id where the customer will access for any issue and get the solution immediately.

Our tech support team are very much efficient to handle any type of customer query and provide the best possible solution to the

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COVER STORY

customer” commented Mukesh Chaudhary, Country Head, India & SAARC, Rapoo.

“Microtek has unmatched all India Service Support Network of 150 Own Service Centers and more than 355 Service Points. Microtek ensures prompt and timely servicing of all after-sales service related services for its products” said Manoj Jain, Vice President, Microtek International Pvt. Ltd. “Microtek has a fully qualified and experienced team of service engineers stationed at all places for timely delivery of service for the utmost satisfaction of the customers. That is why Microtek has a user base of more than 12 crore satisfied users.”

Rajesh Doshi, Director, Zebronics India Pvt. Ltd. stated “After-sales service is a very essential part of the consumer ownership experience, which is the backbone of any brand success. Our customers have an option they can either call the service number or drop into one of our 128 Zeb Care Centers across India. For certain products, we also provide on-site service. After-sales experience is very important for any company to be successful. We are constantly taking feedback from customers and partners to improve the experience. We strongly feel it's one of the major reasons that our brand has come so far with customer satisfaction and trust. We’re very active on our social media pages as well, so our audience can write to us and their queries are promptly taken care of.”

“We believe that service and support is a major factor when it comes to holding up a brand’s reputation. Not just for our partner brands, but for own company as well. This is why we take great care of our post sales services division.

When it comes to responsiveness, smaller products such as earphones, headphones, and gaming peripherals can be tended to and get resolved immediately (If a customer visits the service center directly). In the case the faulty products are being shipped to us, we make sure that all

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cases are resolved within 24 hours of them being received within our system. We provide a simplified registration system for our RMA (Return Merchandise Authority) division to provide our customers with a responsive and transparent interaction with our team” concluded Himanshu Jain, Co-Founder and CEO, Acro Engineering Company.

John Dong, Director, Tenda India commented “Although Tenda invests in its Quality Control mechanism and ensures the best quality products at honest pricing, we have developed prompt after sale services support facilities to ensure customers satisfaction. We have 1 year on table replacement warranty plus 2 years of replacement warranty with maximum 7days of TAT that can be availed through our 20+ super active service centers across the country. We have a team of skilled and trained engineers to provide on-call technical assistance. Apart from that, customers can also write us an email at support.in@tenda.com.cn, wherein we ensure assistance within 24 hours.”

“Customers are our core strength as they have made Ambrane a trusted name in the industry through their faith. We have over 400 service centers in different p a r t s of India for being easily accessible to our customers. For their convenience, we have “No Questions Asked Policy” so that the grievance redressal becomes easy for them. Call us, drop an email or write to us on Ambrane Facebook/Instagram/Twitter page, we have all channels of communication open for our customers so that they can reach out to us easily. As far as our responsiveness is concerned, we work with the promise to revert to any query with a solution within 48 hours. If the customer is unhappy with the initial solution provided by the service team, we politely honor his request of either returning or exchanging the product if he demands so.

All complaints are solved at the earliest” said Ashok Rajpal, Managing Director, Ambrane

Channel’s Role in Building Brand Image “Our channel partners are of vital importance to us as they are a face of our brand to customers and we rely on them to deliver an excellent customer support experience. Dell empowers

its channel partners through extensive trainings and in-depth understanding of products. Our channel partners ensure that they provide the right solution offerings from Dell to our customers, who are our ultimate brand ambassadors” concluded Anand Subramanya, Dell India.

“Channel partners are an integral part of our service eco-system. They play a crucial role by leveraging their network in propagating our products and services and help us understand our customer needs and gaps if any” said Urvashi Sheth, Western Digital. “We, at times also utilize our channel partners to expand our service network footprint in remote areas of India where Western Digital may not have a direct presence. Overall, our channel partners provide us valuable support by consistently working with us to execute the vision and the mission of delighting our customers by providing best-in-class services.”

“Being a Channel Friendly company, we rely on growing with our channel partners. Channel Partners always play a key role in penetrating the market and enhancing existing customer relationships. In order to establish a positive customer perception, we always try to focus more and more on creating a one-of-akind customer experience to set us apart.

But sometimes it is difficult to create an unforgettable experience for customers all on your own, and that’s when developing a great brand partnership at the local level can give a real boost to brand equity. We are aggressively strengthening our partnership with the channel community to expand our presence in the SMB market segment. Acer has a robust distribution network comprising Acer Lounge, Acer Malls, and Acer Points, and we're planning to expand these even further. To keep pace with the dramatic changes in the IT landscape, Acer has been investing significantly in training, instore merchandising showcasing new highend models, sales enablement schemes, and easy finance options” commented Chandrahas Panigrahi, Acer India.

“Of course the channel partners are the ones who speak positive/negative about the brand service after their customer faces such experience. This has been our plus point that we have improved over the years to reach also to our channel partners to understand their issues on the same and resolve them with the best solution” said Bijoy Alaylo, TP-Link.

“The way the IT industry typically works is that channel partners are the face and service is the back bone of the company, we’ve focussed our efforts to develop associations based on common goals and a unified vision of where the brand needs to be and all stakeholders contribute to that vision, the same is true for our channel partners. They are some

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of the most experienced and seasoned professionals who add immense value to the brand. Much the same way our focus on our service support is paramount, for any new brand to find acceptance in a new market it’s highly imperative that the support function is impeccable, should any consumer need assistance” stated Seema Bhatnagar, Nexstgo Company Ltd. “Channel is always the first stop for users to receive the information. Therefore, we take educating our channel very seriously. We do product training quarterly to make sure channel partners are able to understand the latest tech knowledge and even help their customer to solve the simple issue” added Shivangi Bhandauria, MSI India NB. “MSI considers all channel as our brand partner as well. Deliver the correct info; Take care of all the customer; Provide the proper solution will be the 3 milestones that we keep working with our channel partners. Therefore, whenever a user facing an issue, our channel partner will become the most reachable service partner to guide user solve their issue.”

“Astrum’s value-added partners have been the most important and strong pillars for their growth journey in India. For channel expansion, we have currently undertaken several training camps on “new technology” in India” stated Manoj Pansari, Astrum Holdings Ltd. “Likewise, we consider our channel partners as a key part of Astrum as they are our staunch allies to our brand image. These camps facilitate two-way communication for the brand wherein we understand the needs of our customers. This becomes the firsthand information. Our partnership is only going to be stronger and more profitable than before, that’s our commitment to them.”

Udayan Guha, DIGISOL Systems commented “Channel partners play a critical role in positioning a brand in the market as they represent the brand to the customers. DIGISOL has been strengthening its relationship with partners by engaging with them and introducing them to the DIGISOL’s various after sales services and programs. We believe in educating partners about upcoming products and services and our association with our channel partners has always been extremely rewarding, and we are looking forward to growing with our partners.”

“Channel partners are the face of the brand as they directly dealt with the customer. As our motto is to provide the best ever after sales service to the customer, therefore, we train our channel partner how to deal with the customer issue before they sell our products. We also provide them all the support and service related information on time to time” concluded Mukesh Chaudhary, Rapoo.

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Manoj Jain, Microtek International Pvt. Ltd. commented “Yes Channel Partner plays an important role as a customer as he buys the product directly from the channel partners, contacts the channel partner first for his service related issues and the channel partner gives him confidence on behalf of the company and helps him in getting the service issues resolved in time.”

“Zebronics is always known for its quality products with value for money price. We always try to support our channel partner. If there are any service related issues, we give a convincing reply to the channel partners and resolve the issues. This is how we are able to retain our channel partners for the last 2 decades. We were very aggressive in the last 3-4 years and invested heavily for on-site service in a specific range of speakers. It has added a lot of credentials to the brand and made us 'No 1 Brand' in the speaker segment” added Rajesh Doshi, Zebronics India Pvt. Ltd. Himanshu Jain, Acro Engineering Company said “Our channel partners are in many cases on the front lines of customer support. Because a channel partner has the power to suggest products one can buy for better customer support. If the channel partner or retail partner is willing to vouch for the post sales services for a brand, the customer has better confidence acquiring products from that said brand. We also encourage our channel partners to share their learning about the feedback form their customers regarding our products.”

“Channel partner’s plays a vital role in building a positive service brand image among customers.

Channel partners are the ones who interact face to face with end consumers in the first place.

They are major influencers and opinion leaders.

Channel partner educate and inform customers about brands offerings and plays a big role in the purchase decision. Other than that, they also play an important role by servicing consumer’s service-related replacements from the point of sale end” concluded John Dong, Tenda India.

Ashok Rajpal, Ambrane commented “Our channel partners throughout India, either dealing through an online or the retail platform has immense faith in us and we too share this trust factor. This faith is conveyed with utmost conviction to the end users through warranty and service support promise of Ambrane.

People in India tend to purchase through reliable stores and vendors, here the reputation of our channel partners somewhere passes onto us. As channel partners sell or promote the products on behalf of the manufacturer and are the first point of contact for all the end users, they play a crucial role in brand building by recommending our brands products. They have the power to influence the buyer’s decision

too. Another important merit to consider is cobranding. If the channel distributor is a popular name, the consumer’s trust on him is indirectly transferred to us. Ambrane is fortunate to have many reputed channel partners and we feel honored to be associated with them.”

Plans to Scale-up Standards “At Dell, we believe in putting our customer at the centre of what we do, engaging with them consistently to drive purposeful innovation and harness new opportunities to make a difference in their lives” commented Anand Subramanya, Dell India. “We take customer feedback seriously and use it to improve our offerings as you would have seen with the various consumer products. SupportAssist is one of the examples of Dell’s commitment to excellence and is a one of a kind offering for customer support in the industry.”

“We have several initiatives underway for our customers across India for all our product line. For example, we are working on unifying our service centers into a single access point within the city for all our brands, so it is more convenient for our customers to get support for a range of products they may own” said Urvashi Sheth, Western Digital. “While we consolidate our current service model for our various brands, we are working on expanding our Over The Counter service centers (where consumers can get same-day support for their faulty products) by almost 50% for all brands combined. This will allow in an expansion of immediate warranty services to our customers and wider reach throughout India. ” “Providing stellar customer service is the golden key for any successful business. We will continue to deliver a range of service improvements for our consumers and focus on providing them with better service and products” stated Chandrahas Panigrahi, Acer India. “We know that we need to make it easier for customers to get in contact with us, and reducing call wait times and improving the number of channels to serve customers is key to this. We are also looking to invest more in training our staff, whose sole focus would be to deliver a better experience for our customers” “We would be introducing more checkpoints where customer can drop in to get the service.

Plus there would be dedicated service partners in major of the remote locations. Also, the plan is to invite the customer to come and register his product on our website to get smoother Replacement or service in the future” added Bijoy Alaylo, TP-Link Automation is amongst the key focus areas for Konica Minolta India and has helped us improve the efficiency and productivity of our service function. We have upgraded the

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COVER STORY

Service CRM for field engineers to the KMCSP portal in order to optimise and streamline end-customer support” said Praveen Seth, Konica Minolta Business Solutions India Pvt. Ltd. “We will be making more strategic investments to further enhance the level of automation in our service processes. Moreover, since we count our on-ground support team amongst our core strengths, we have launched many training initiatives aimed at developing both hard and soft skills for our engineers.

Engineer motivation and development is a key focus area for us, and we aim to continuously raise the industry bar when it comes to the skill development of our on-field technical staff. We have also upgraded our supply chain systems to provide better support to on-field engineers. This aligns with our core service philosophy of ‘3R+V’ (Responsiveness, Reliability, Relationship & Value Addition). All of our end-to-end service strategies and actions are aligned with this approach.”

“We already have 33 service center located in major cities and we’re keeping expanding the number on service center and exclusive stores to make sure the user can easier get their issue solved. Besides guiding the user to the nearest service center to get their parts repaired, we believe in the mantra of time management & comfort for our customers. Therefore, our process calls to fix an appointment beforehand and make the required part available before the visit. We have also started a couple of initiatives on our social platforms. For example, our weekly “Dr. Lucky Session” which is a QA session on Insta story and allow people to ask for a solution or recommendation even on buying a laptop. There’s also a photo gallery on our Facebook Page called “Features you might not be aware of MSI laptops” which help our customers to gain technical knowledge and get that extra edge” concluded Shivangi Bhandauria, MSI India NB.

“We have been focusing on after sales support and our objective is to improve it by making it easier for our customers to reach out to us.

With 63 service centers we are able to reach many customers across India through our extensive network, however, we aim to expand our reach even more for the betterment of our customers. Currently we are focusing on investing in BI & automation which in turn would help us serve our customers better. We are also working on the critical areas where we could ensure that 95% of our customer’s faulty products are replaced on the same day in order to help reduce impact on our customer's day to day operations.”

Mukesh Chaudhary, Rapoo said “To make your customer delight and build up the brand credibility among the customer one has to strengthen the after-sales service. Keeping this in mind, the company is investing to increase its service network across India. Company is now focusing more to increase the service center in tier-2 and tier-3 cities.”

“Microtek has a continuous process of strengthening its service network by adding manpower and locations from time to time as per market requirement. Microtek After sales service is the backbone of Microtek Brand and is the main driving force for its continuous growth and success” added Manoj Jain, Microtek International Pvt. Ltd.

“Astrum has opened 1500 service center across India. This pathway is not a shortterm, but rather a long-term association for the brand and to achieve it we are also working on several channel-friendly schemes and policies. From offline to online, Astrum has set a firm foothold in the Indian market” said Manoj Pansari, Astrum Holdings Ltd. “Being one of the competent brands present today, we are currently persistent to reach a satisfactory increase in channel breadth during this fiscal year. We have created a professional ecosystem, budding with our partners and outspreading our reach. Our motto still remains to drive the workflow even better at every step, establishing stronger connections across the markets. We are a very channel-friendly company and believe in growing with our channel partners.”

Rajesh Doshi, Zebronics India Pvt. Ltd. stated “When it comes to future investment, we are regularly expanding our service network, depending upon the requirements of different regions. We wish to further invest in on-site service to make sure that customer in every part of India has a good ownership experience.

We're also looking at scaling up our online support as well. We're working on making things easier for the customer on a day to day basis like for instance if you take a look at our Youtube channel, our videos are put out with product information and how-to guides as well. We also have a FAQ page on our website to help customers know information and the function of the product in detail.

With the ideology of 'Always Ahead,' we try to sort out the issues without the customers need to visit the service center.”

Udayan Guha, DIGISOL Systems commented

Himanshu

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Jain,

Acro

Company said “We have experienced impressive growth in sales and the overall market share. This makes it more important that we scale up our post sales services as well.

It’s not just the service centers that we need to concentrate on, it’s also the community outreach program that we will be scaling up to make sure that our customers can easily reach out to us for support. Our social media team is constantly looking out through community groups to seek our customers that need our help. This way, we are able to maintain a healthy relationship with our customer base.

We will also be outfitting our distribution branches to act as service centers so soon they will also be acting as service centers.”

“We are receiving lots of love from both, our customers and our channel partners. Our business is growing in every quarter and we are expanding our service center network proactively. We are planning to double-up our service centers in this quarter and hire 500+ engineers to strengthen our service support mechanism. We are also planning to organize a series of Training and Skill development programs for networking and IPS engineers in general trade” stated John Dong, Tenda India.

Ashok Rajpal, Ambrane commented “We currently have 400+ service centers in India.

Though they are located in most parts of the country, there are some areas that do not have easy access to them. In the coming years, we are planning to open around 20 to 25 more service centers so that customers can reach out to us easily. In the future, this number might increase as we aim to bridge the gap between customers and Ambrane in every possible way.”

Engineering

JULY 2019 I

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FACE 2 FACE “The Plan Is To Have About 50 Brand Stores by FY 19” PC market has grown very exponentially in last few years across India. The growth has been fueled many factors but Digital India is one project which has contributed a lot in pushing digital awareness at a larger level. Even the technology advancement and affordability have played a key role in the growth of PC market in India. The market is not restricted to players who are ruling this since last so many years. Indian customers are very sensitive and they seek innovative and quality product under their budget. Today use of technology has also become a style statement and people switches devices very quickly if they don’t full their requirement. AVITA, one of the well-known PC brands, has observed the requirement of Indian customer very closely and has brought many Laptops which really found its space in so competitive PC market. The brand has already started getting great attentions from Indian customer due to its look, durability, and performance. The brand has gained huge success in recent time by establishing a strong retail channel base and looking further to expand this across India. DT interacted with Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd. to know more about overall growth and channel plans.

Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd. DT: What opportunities do you seek in the Indian PC market to grow? What is your approach to tap the growth opportunities here?

Seema Bhatnagar: We are a tech lifestyle brand. With the tag line “Live It Up” imbibed in our DNA, we offer the customers a unique experience and empower them to carry their own style. Not too many brands exist in this segment as of this moment and we are here to make a change from a Black & Silver dominated market to Colors & Patterns.

DT: What are the new trends in PC and Laptops market?

Seema Bhatnagar: Consumers are very mature nowadays and as a vendor, we always believe in staying ahead as per the trends. Customers now look for thin & Light, superfast SSD, Windows Hello support and all our SKU’s are in line with the latest trends and technologies. We have a huge range of products from Celeron, i3 to i7, from 128GB to 512 GB. DT: Please tell about the product portfolio you are offering currently?

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Seema Bhatnagar: We have two broad product lines, one each under the brand names Avita and Nexstgo. Avita is our range of consumer laptops where we offer colorful and vibrant designs across the range. While Nexstgo caters to the commercial market segment with the incredible build quality and fully-loaded in terms of specs.

These machines are also designed keeping in mind extreme operating circumstances and are built to withstand extreme weather and environmental situations. The Nexstgo range passes 12-Mil Spec standard ensuring extreme durability. The highest selling model for us is our Avita i5/256gb/8gb/14” DT: How is the offline availability of your PCs? Please share your channel expansion plans to increase your presence across the country.

Seema Bhatnagar: Offline partners are very important for us and we work very closely with them. We provide all sort of support to partners in reaching to customers. We have a very aggressive plan this year to expand our reach across India with the help of offline partners. Currently, we’re placed across 160 MBO’s across the country, along with 4 of our

own exclusive brand shops as of now. The plan is to have about 50 brand stores by the end of this fiscal year.

DT: How do you take care of service support to your loyal customer?

Seema Bhatnagar: Along with a 2-year standard international warranty, we have an elaborate network of ASC’s across 41 locations throughout India. We feel these factors significantly add to the credibility of our brand DT: What will be your target in terms of market growth by 2020 in India market?

Seema Bhatnagar: IDC data says that for FY19-20, the estimated total sales would be 3.6 million units for the consumer laptops category. Since our product offering is neither traditional nor comparable to most laptops owing to the unique nature of offering itself, we aim to define a new sub-category in the laptop market – while the task is not a simple one, every journey begins with a single step and we feel we have taken the first one in this crusade.

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NEWS IN BRIEF

Dell Technologies Opens AI Experience Tally Solutions Honored with India Zones to Offer Immersive AI SME Conclave Award for ‘Technology Experience to Visitors and Innovation’ Dell Technologies announced today, in partnership with Intel, the launch of Dell EMC AI Experience Zones in Bangalore, Seoul, Singapore, Sydney, and Tokyo. A space dedicated to knowledge sharing, the zones offer visitors an immersive AI experience, serving as a catalyst for AI understanding and adoption amongst organisations in the Asia Pacific & Japan (APJ) region. The new Dell EMC AI Experience Zones are open to customers and partners looking to gain a comprehensive understanding of AI technologies and advancements, as well as practical, hands-on AI solutions design and deployment experience. The AI Experience Zones will showcase how the Dell EMC High-Performance Computing (HPC) and AI ecosystem can be used to address business challenges and opportunities today across a wide range of industries.

Tally Solutions was conferred the ‘India SME Conclave Award’ for "Technology & Innovation" category by Tefla under the patronage of Bombay Industries Association (BIA). BIA is a premier organisation recognized nationally for representing Micro, Small and Medium Enterprises (MSMEs). SMEs play a very pivotal role in the development of national economies and contribute substantially to inclusive growth, employment and trade. These awards aim to recognize and reward brands who have contributed significantly towards the SME sector, defining unmatched industry standards. Since its inception 3 decades ago, Tally has always been at the forefront of assisting the small and medium business owners with automating their accounting, inventory and compliance needs.

ASUS Secures 2nd Spot in the Laptop Brand Category by Laptop Mag

Canon India Installs its Flagship Machine imagePRESS C10000VP in Chennai

ASUS, has climbed to the second spot in the laptop brand category. The findings have been revealed in the Best & Worst Laptop Brands list for 2019 by the major technology publication, Laptop Mag. With a strong focus on innovation, the brand also fared the best in the innovation category, securing a perfect '10 on 10' score. While ASUS climbed up two spots since last year, the brand has been praised by the Laptop Mag for several additional categories such as Design and Value & Selection.

Furthermore, several of its distinguished features garnered praise from the magazine, especially ScreenPad, the world's first intelligent touchpad, and ErgoLift, a unique hinge design that raises the laptop keyboard to provide better ergonomics and more comfortable typing.

Following the successful trajectory of the installations of imagePRESS C10000VP in the country, Canon India has further announced the installation of its top performing machines at Ambica Printers in Chennai.

The machine was inaugurated in the presence of Mr. Puneet Datta, Senior Director of Professional Printing Products (PPP), Canon India.

The imagePRESS C10000VP series has yielded over 100+ installations since the launch, attracting the attention of the industry across the country. Rated at speeds of up to 100 prints per minute, the machine combines exceptional quality, productivity and versatility to deliver truly outstanding results across a vast variety of applications, taking digital colour printing to the next level.

TAITRA Opens New Taiwan Product Centre in Mumbai TAITRA launched its Taiwan product centre (TPC) in Mumbai, India.

The product centre is an extension of the varied efforts that Taiwan is undertaking to increase its footprint in India. The centre displays a range of state-of-the-art products from reputed Taiwanese companies and provides a superb platform for people to experience the best from varied fields. There are a host of products and brands in smart ICT, smart healthcare, internet of things (IOT) solutions and smart-life device industries. TAITRA believes that trading with India has given a great impetus to both countries to build the smart nations. TPC is a strategic move and a step further for smooth exchange of business between the two countries.

Konica Minolta Empowers Prateek Metal Industries with Its Accuriolabel 190 Konica Minolta Business Solutions has recently completed the installation of the AccurioLabel 190 at Prateek Metal Industries in Mundka, New Delhi. The state-of-the-art label printing solution from Konica Minolta was installed in April 2019 and is the first AccurioLabel 190 featuring the new Winder system from Brotech Graphics Co. Ltd. AccurioLabel 190 will help Prateek Metal Industries to cater to the growing demand for new-age label printing, print short-run jobs, and add variable data printing capability to its portfolio. The machine comes equipped with an AccurioPro Print Manager and delivers the best-in-class printing speeds, performance, productivity, and image stability. With the help of AccurioLabel 190, Prateek Metal Industries is able to produce special applications like speciality labels for the appliance industry, consumer industry and industry label segment.

DIGISOL Organized FTTH Training Program for its Partners in Mumbai DIGISOL Systems Ltd. conducted its first FTTH training program, DIGISOL FTTH XPERT for ISPs and Partners in Mumbai. The agenda of this training was to enhance knowledge of ISPs and Partners about FTTH and introduce them to the latest FTTH products and solutions offered

by DIGISOL. FTTH XPERT is a DIGISOL proprietary training program designed to empower ISPs and Partners in various cities with DIGISOL’s top-notch FTTH products available in the market and how these products are designed to meet the current IT Networking Industry demands.

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The event held at Hotel Goldfinch, Mumbai was attended by 54+ ISPs/ MSOs and Partners. Post the training, participants were awarded with certifications.

Commenting on the occasion, Mr. Mandar Joshi, Vice President Sales, DIGISOL Systems said, “Today, with the advancement of technology, the world is changing pretty fast and there is a need for high-speed internet at homes and offices. As Fiber holds enormous opportunities in the future, we designed an FTTH program that would empower our partners and ISPs by enhancing their knowledge about FTTH. We have always believed in growing with our partners, and with the introduction of this program we are continuing the momentum.”

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‘‘We Have Expanded Our Reach With Over 2,500 Retailers Across the Country Today” Today, technological advancements have completely changed the world, every sector is leveraging the evolving technology for sustainable growth. The printing business all across the world has registered quite good growth in past years and it continues to grow further with help of new innovations into this domain. If we talk about the Inkjet, the adoption has increased in recent times. There are many verticals who are now shifted to Inkjet printing machine due to emergence of InkTank technology. Canon, leader in the domain has always offered excellent machine to large customer base across India. In a recent interaction with DT, C. Sukumaran, DirectorConsumer Systems Products (CSP) at Canon India shared his views on the growth of printing business across India and their strategies to grow with the market.

C. Sukumaran, Director-Consumer Systems Products (CSP) at Canon India

DT: How do you see the YoY growth for Canon’s printing business in India?

C. Sukumaran: With the evolving technology landscape, consumers are looking forward to innovations that bring ease and connectivity to their everyday life. At Canon, we are committed towards the cause of making printing an enabler of creativity for consumers. In this endeavor, we have seen positive growth in the country when it comes to the printing segment ever since our inception. Going forward too, we are expecting a significant increase in our YOY growth in 2019. The InkTank printers contribute 70% of the inkjet market, which would be about 1,200,000 units and we foresee immense growth in this segment in the future as well.

We are optimistic that we will witness steady growth in terms of products sold, from 200,000 units last year to 300,000 units this year.

DT: How do you see the adoption of Ink Tank printers (Inkjet) among SMBs/SMEs? C. Sukumaran: SMEs have begun to understand the importance of maximizing productivity and ensuring profitability. Traditionally, India has been a laser dominated market targeting SMEs and corporates whereas inkjet printers have always targeted towards home user segments.

However, with the introduction of Ink Tank printers, inkjet printers have made their way to small and medium businesses.

Our range of PIXMA G-series printers are

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equipped with a host of features that will cater to the varied print requirements of the SME and SOHO segment across India. These high capacity ink-tanks will enable an increase in the overall yield, which has brought down the cost of printing. Each of our PIXMA G-series printers feature a front-facing, built-in refillable ink tank system along with a 1.2’ inch LCD enhancing user experience. Paired with the ink bottle's spill-resistant tops, the system is designed to provide seamless and clean usability at home and office. At Canon, we are optimistic that 2019 will see increased adoption of InkTank printers in the SME/SMB segment, adding on to our success story in the country.

DT: Please brief about your channel ecosystem in India. What is your plan to boost channel strength in the near future?

C. Sukumaran: Channel Partners have played an integral part in our success story in the country and as one of our key stakeholders, they have enabled us to strengthen our foothold in the industry and reach out to a diverse range of customers. With a strong network of 2500 channel partners across the length and breadth of the country, we endeavor to further consolidate our regional presence.

Regional penetration is one of our core focus areas as we want to make our products and services available to the farthest geographies in the country. Moving forward too, we would ensure our presence on platforms where our customers are present, aligning with our corporate motto of always ‘delighting our customers’.

DT: What is your current retail plans across India?

C. Sukumaran: As we have a diverse consumer base with varying buying patterns, our go to market strategy focuses on expanding touch points for increasing access to our consumers.

After the introduction of the CISS technology, our printing business has definitely expanded across regions. Earlier the printing segment was limited to metros, tier 1 and tier 2 cities, but now CISS has helped us penetrate further into the tier 3 and 4 cities. Also, the launch of PIXMA Zones across India to enhance the customer experience is a way to connect with customers.

We are available across all channels for providing the best of product availability and service to our customers. We have expanded our reach with over 2,500 retailers across the country today, along with tying up with national retail chains and e-commerce chains. Currently, we have a strong presence in over 600+ towns, regional penetration being our focus area.

DT: How do you assure the best service support to your large customer base?

C. Sukumaran: Service support is extremely critical to our growth and I can proudly share that our strong service network expands to over 600+ towns, covering the length and breadth of India. Additionally, our online feedback system enhances the quality and lets us stay more connected with our customers.

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SMARTPHONE SHELF

ASUS Launches Flip Camera Smartphone 6z with Exclusive Features

ASUS India announced the launch of extraordinary ASUS 6z, a powerful smartphone featuring the unique Motorised Flip Camera, a ground-breaking innovation that heralds a new era of mobile photography and Flagship smartphones.

ASUS 6z is powered by the latest Snapdragon 855 built on, a 7nm process and featuring an octa core CPU configuration capable of clockspeeds of up to 2.84GHz. Snapdragon 855

delivers up to a 45% uplift in CPU performance, up to 20% faster graphic rendering compared to the previous generation1, while harnessing the best in 4G connectivity with the built in Snapdragon X24 LTE modem. A monster high capacity 5000mAh battery provides up to two days of battery life, which delivers up to 26 days of 4G standby, up to 21 hours of Wi-Fi web browsing and up to 33.3 hours of talk time.

The smartphone is equipped with USB type C charging slot and supports Quick Charge 4.0 fast charging. An 18-Watts Quick Charge 4.0 Charger is provided inbox.

ASUS 6z introduces the ground-breaking Flip Camera, a motorized flip-up dual-camera module that serves as both front and rear cameras. This innovative solution means that there is no need for a camera notch to mar the display.

48 MP Sony IMX 586 and 13 MP Ultra-wide camera with Dual LED Flash and Laser Auto Focus in the rear flips to the front offering best in class front camera hardware. Various modes such as Slow-Motion, Time Lapse, Auto Panorama, Night and Pro mode are supported in the front camera. Front cameras also best in class for video recording supporting up to 4K 60 FPS video with EIS. Picture Caption: L to R-Dinesh Sharma, Head- Mobile Business, ASUS INDIA, Leon Yu, Regional Head- India and South Asia, ASUS, Ajay Veer Yadav, Senior Vice President, Mobile large appliances and 2Gud, Flipkart, Jonney Shih, Chairman, ASUS, Rajen Vagadia, Vice President & President, Qualcomm India & SAARC, Shawn Chang, Sr. Director Product Management, ASUS, Eric Chen, Head Mobile & Cloud Software, ASUS.

OPPO Introduces K3 Smartphone Qualcomm Snapdragon 710 Processor OPPO strengthens its online presence by partnering with Amazon for its upcoming smartphone, OPPO K3. The smartphone which is “Designed to Perform” will be launched in India on 19th July, 2019. OPPO knows the importance of the e-commerce space, and through this partnership aims to ensure the expansion of K series in India by reaching out to its target group. With this partnership, OPPO is geared up to strengthen its online product portfolio to cater to the masses.

The smartphone is feature rich and power packed, yet easy on the consumers pocket.

The smartphone sports a 6.5-inch AMOLED

panoramic screen for an exceptional viewing experience. Coupled with a rising camera and in-display fingerprint sensor, the smartphone is powered by the Qualcomm Snapdragon 710 processor. The OPPO K3 comes in two variants 6GB + 64 GB and 8GB + 128GB memory, powered by a 3765 mAh battery and supports VOOC Flash Charge 3.0, which allows a much longer battery life. The phone will be available in two stunning colours - Aurora Blue and Jade Black. It also has the Game Boost 2.0 with TouchBoost, an independent technology developed by OPPO which assesses touch events and process performance-related scenarios. This technology, coupled with Dolby Atmos which delivers powerful moving audio,

makes it an ideal choice for gaming.

The stunning OPPO K3 will surely elevate user experience and continue with OPPO’s promise to cater to the wants of their consumers.

Infinix Unveils HOT 7 Smartphone with Dual Selfie Camera at Just Rs. 7999 Infinix has announced the launch of its successor, the HOT 7. The smartphone, priced at INR 7999/-, is the heir apparent to the HOT series’ legacy, that aims to reimagine the sub10k smartphone segment in India.

HOT 7 features 6.19” HD+ screen with a 19:9 Notch Display. The LCD screen has a brightness unit of 500 NITS and 83% Screen to body ratio, all packed in a metal Unibody design with 2.5D glass for added sturdiness. HOT 7 will be available in elegant colors of Midnight Black, Aqua Blue, and Mocha Brown.

HOT 7 features a Dual rear camera 13MP f1.8 26

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+2MP framework with PDAF, Dual LED Flash and Auto Scene detection. The entire structure is powered by AI that helps to identify the best settings or image quality optimization. The AI also segments different images across 8 modes- AI Portrait, AI HDR, Night, Sports, Blue Sky, Text, etc. HOT 7 also includes a 13MP f2.0 +2MP front Selfie camera along with LED Flash that offers highly quality, crystal clear selfies, and an improved video chat experience.

HOT 7 is powered by Helio P25 2.39GHz Octa-Core 64 bit processor. It features the latest Android Pie 9.0 OS further enhanced

by the XOS 5.0 operating layer that grants greater intuitiveness for an enriched user experience. The smartphone is powered by a 4000mAh battery with an AI-driven Smart Power Management system that allocates the phone’s resources to exactly where it is needed.

HOT 7 offers a 4GB+64GB RAM+ROM combination which is not available in any phone within its price category. It also features expandable memory upto 256GB and a dedicated memory card slot with a Dual Nano SIM+Micro SD card arrangement.

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INTERVIEW

“DELL Technologies Has Maintained Its Leadership in Enterprise Storage Market in India” Today enterprises are facing the challenges with regards to storage capacities. Storing the immense data which is being generated every second has become a difficult thing to do. Organizations are struggling against managing data at the lowest possible cost and keeping it secure. Finding effective storage solutions as per their requirement is the biggest nuisance for enterprises nowadays. Being an undisputed leader, Dell Technologies has been catering big enterprises with its effective and reliable storage solution. To understand how storage complexities hampering enterprises and solutions they offer to help them, DT interacted with Amit Mehta, Director - Modern Data Center Business at Dell Technologies. workload definition, automation, and finally the security of the data are some areas which the customers are looking at while choosing an effective storage solution.

DT: What are the major trends in Indian cloud solution market in the context of enterprises?

Amit Mehta, Director - Modern Data Center Business at Dell Technologies DT: What are the major concerns for the organizations when it comes to having an effective storage solution?

Amit Mehta: When it comes to having an effective storage solution, one of the most prominent issues organizations are currently dealing with is an increase in data causing a deluge of data. According to the Global Data Protection Index, a study by Dell EMC in partnership with Vanson Bourne, India has witnessed an increase in the amount of data managed from 2.79 petabytes (PB) in 2016 to 6.43PB in 2018 in India. This is being primarily generated from customer interactions and system records which have to be processed, hence, creating a challenge for the organization on its storage and analysis at the lowest possible cost. It is very important that an organizations’ IT budget commemorates with the growth of data.

The second is related to how much money has been spent on the storing and protection of that data as compared to the amount of money spent on innovating the emerging technologies which mine the data, to drive digital experiences. The third is other technical things related to how we manage the performance characteristics of a workload or application.

To sum up, managing data at low cost, balancing between innovations, performance characteristics of the data, latency and 28

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Amit Mehta: According to me, below are some recent trends in the Indian Cloud Solutions market in the context of enterprises: 1. Multi-cloud solutions- People have realized that for a data first mindset they need to have data in different clouds and are currently adapting to multi-cloud solutions.

2. Taking control of data- Enterprises have realized that they need to be in control of their data and are studying how they can take charge of it and move it back and forth from different clouds. Organizations now prefer to put together an orchestration and automation which helps them take charge of the data and control it.

3. Analyzing data- Customers are now looking at analytics, Artificial Intelligence and Machine learning in a big way to mine data and deliver digital experiences because data is the new oil of our economy.

DT: Which of the latest solutions you are offering to the enterprises for their big storage needs?

Amit Mehta: In storage terms, we are currently talking on a few key modern data center pillars.

We are talking about all-flash storage systems, which is where we have been leading the market for a while in all flash range with XtremIO, Unity and VMAX All-Flash Arrays. The big launch that we did last year that was PowerMax which was the high end of the enterprise market and was our first end to end industry leading

NVMe which delivers unmatched performance and great latency characteristics. It actually gets to a microsecond latency characteristic and that today delivers 3:1 and 5:1 kind of data reduction.

Recently, at Dell Technologies World 2019, we unveiled new storage solutions to help our customers become more adaptive and secure their data. One of the solutions we launched was Dell EMC Unity XT, which is up to 2X faster than its predecessor and 67% faster than its closest competitor. We also launched the Dell Technologies Cloud, a new set of cloud infrastructure solutions to make hybrid cloud environments simpler to deploy and manage.

DT: What is the distribution model of Dell Technologies in the Indian market?

Amit Mehta: We believe that distributors form an integral part of our distribution model and have also set up a channel partner program to provide them with the proper training needed to excel. Our program categorizes our partners into Gold, Platinum, Titanium and Titanium Black based on the level of revenue, training and service targets they achieve. This new structure enables them to expand their product offerings and gain a higher share in the market.

This is a testimony of the level of commitment they have for us.

DT: How has been the performance of Dell Technologies so far in terms of market growth? What is your future roadmap?

Amit Mehta: The storage market witnessed a robust growth of 16% last year which was backed by many government initiatives. In terms of performance, Dell Technologies has maintained its undisputed leadership in India’s enterprise storage systems market with 24.7% by vendor revenue, i.e. nearly 1.5x the nearest competitor. We have continued our leadership for the fourth consecutive quarter in CY2018, as per IDC.

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CHANNEL BUZZ

ACER Expands Its Presence by Opening New ‘Exclusive Store’ in Kolkata ACER announced the launch of Acer Mall, the Exclusive Store in partnership with Velocity IT Store in Kolkata. Located at Chittaranjan Avenue, the new store is designed to give the ultimate experience to technology enthusiasts.

With over two decades of operation in India, Acer has developed an extensive network of retail stores across the country. The store will offer the next generation of Acer devices with premium in-store dynamics and will feature the company’s high-quality and awardwinning array of Laptops, Desktops, Monitors, accessories and projectors.

Speaking about the store launch, Mr. Chandrahas Panigrahi, CMO & Consumer Business Head, Acer India said, “We are extremely delighted to

add to our extensive list of exclusive stores in India. Kolkata is a key market for us and our commitment to this region is reinforced by opening yet another exclusive store. With trained sales personnel and an array of Acer PCs and accessories to choose from, the store delivers one of the best retail experiences.”

The exclusive store launch is a part of the company’s constant efforts to provide its customers with an interactive and informative buying experience by investing in the

gamut of training sales personnel, in-store merchandising, ranging of new high-end models, sales enablement and attractive offers for its products. Over the years, ACER has built strong associations with its channel partners to help increase customer intimacy with the brand across the country.

TechnoBind to Provide Technical ATEN Ropes RP tech as Its Support for All ESET Products & National Distributor to Boost Its Growth in Tier 2 and 3 Cities Solutions TechnoBind has extended its value-added services by setting up a customer technical support center at its Bangalore office. This technical support center would be the single point of contact for all ESET's customer and addresses queries related to all ESET products and solutions. The chosen technical support team comes with a vast experience in the security domain. TechnoBind's tech support team will take care of complete support - levels L1, L2 and L3. The technically advanced team assigned to the task is well versed with security products and also have good knowledge of ESET's solutions. Customer can reach out at dedicated toll-free number 8448449638 or write to eset.support@technobind.com Recently, TechnoBind partnered with ESET, a global leader in cyber security, to distribute ESET’s award winning enterprise solutions in India market. TechnoBind has started providing the back end technical support to all the ESET’s customers in India. TechnoBind also provides technical support to few of its other vendors such as Supermicro, Checkpoint and Infortrend.

Mr. Adrian Johnson, Director - Technology at TechnoBind said, “As a VAD we keep looking out for opportunities where we can add value to our vendors and customers. Technical support is one such opportunity for vendors who would want not just the sales but also the support to be outsourced locally for better customer satisfaction. As a part of TechnoBind’s extended service, we are now providing technical support for ESET customers in India. An experienced group of technical staff addresses and solves the queries with a turnaround time of 1 hour.

We also provisioned a dedicated toll free number as well as email id for customers to directly get in contact and resolve their issues.”

TechnoBind as a value added distributor assists its customers in implementing technology rich solutions which are suitable for the organization. Professional services offered to a customer have multiple benefits and greatly adds to the profitability in extreme competitive nature of current market.

ATEN announced the appointment of its second national distributor - RP tech India. This appointment comes as part of the expansion plans of ATEN, where they plan to penetrate deeper into the India markets with their world-class products and solutions. ATEN plans to target tier 2 and 3 cities along with metros through this tie-up. ATEN is looking forward to further strengthen its customer and partner support network through both the national distributors. RP tech India is the leading value-added distributor of IT and Mobility solutions and one of the top 5 distributors in India. Growing at a consistent 25% CAGR YoY, the company offers products from over 23 renowned global brands to 9000+ customers spread across 750+ towns/cities.

Kaspersky Appoints Ingram Micro as National B2B Distributor for the Indian Market Kaspersky India announces Ingram Micro as their new national B2B distributor to strengthen their network further more. Kaspersky India takes this move in order to expand the business and increase its reach in the market. Together with Ingram Micro, Kaspersky is more prepared to participate in securing larger enterprise and government institutions.

Kaspersky will be working with Ingram for their entire B2B solutions portfolio and use their expertise of software technology distribution.

Ingram Micro Inc. is one of the largest technology distributors, providing sales, marketing, and logistics services for the IT industry worldwide.

They come on board with deep expertise in technology solutions, mobility, cloud, and supply chain solutions which will enable Kaspersky as their business partner to operate efficiently and successfully in the markets that they serve.

REALLY HOT

Rapoo X1800S Wireless Keyboard and Mouse Combo Rapoo launches its latest performer ‘X1800S Wireless Keyboard and Mouse Combo’ designed specifically to keep pace with the growing sedentary lifestyle. The Combo offers a spillresistant design, with easier typing and navigation for seamless functioning. The long-range wireless Bluetooth connection virtually eliminates delays, dropouts, and interference. The 2.4 GHz wireless technology allows you to use the desktop from up to 10 meters! Rapoo X1800S keyboard is comfortable and the contoured mouse is designed to fit comfortably in the user's hand. The Mouse is built to last with 10 million key press lifecycles that sports, laser print keys that do not fade off easily for further durability. The Combo offers reliable wireless connectivity and long-lasting battery life at an affordable price.

Ambrane Stylo 20k Lithium Polymer Power Bank Ambrane India announces 20000 mAh, high-density Polymer Battery - Stylo 20k. Stylo 20K has dual input ports – Micro USB & Type C. It also has two USB output ports. This gives the power bank the flexibility to work with a wide range of devices like androids, tablets, cameras, headphones and type C-enabled devices too. This power bank with 20000 mAh capacity offers an impressive conversion rate of up to 80%. A 4000 mAh phone can be charged around 3-4 times in a single row on its full capacity. This power bank automatically adjusts its output according to the connected devices. It has more than 500 charge/discharge cycles so that you effortlessly stay connected to your contacts and the world of entertainment for a longer period of time.

CORSAIR NIGHTSWORD RGB and M55 RGB PRO Gaming Mouse CORSAIR® announced the launch of the NIGHTSWORD RGB and M55 RGB PRO, two brandnew gaming mouse. Along with the new tunable weight system, the NIGHTSWORD RGB is equipped with an advanced PMW3391 18,000 DPI optical sensor developed in partnership with PixArt. With ten buttons fully programmable in iCUE for macros and remaps, 50 million click-rated Omron switches, and dynamic RGB lighting across four distinct zones. The M55 RGB PRO is equipped with a 12,400 DPI optical sensor, with five customizable DPI presets that can be cycled through at the click of a button. A total of eight programmable buttons, 50 million click-rated Omron switches, and dynamic RGB lighting round out the M55 RGB PRO's capabilities, giving it all the features that today's gamer demands to play at top form.

Western Digital Black SN750 NVMe SSD Western Digital Corporation showcased its portfolio of Solid-State Drives for consumers in India. The SSDs provide consumers with super-fast, performance-oriented, reliable storage solutions that deliver focused benefits to audiences across price segments. The company also announced the availability in India of its new high-performance WD Black™ SN750 NVMe™ SSD with powerful speed, top-tier performance and Western Digital's 3D NAND technology, at the event. Built on Western Digital’s own 3D NAND technology the WD Black™ SN750 NVMe™ SSD houses up to 2TB capacity on a single-sided M.2 form factor and is also available with an integrated heatsink to help maintain speed and optimum temperature. The WD Black SSD caters to the high-end performance PC enthusiast, while the WD Blue SSD offers high-end performance for mainstream PCs.

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REALLY HOT

Zebronics Boombox 2.1 Speaker ‘Zeb-Space Car’ Zebronics India Pvt. Ltd has launched a boombox design 2.1 speaker in a compact design dubbed Zeb-Space Car. Zeb-Space Car is truly distinct from all 2.1 speakers because of its unique design, first off it’s a compact speaker giving you the convenience of space. Listen to bass like never before on the Zeb-Space Car 2.1 speaker that comes with a powerful 10.12cms low-frequency driver and dual 7.62cms mid-range driver with separate controls for bass and volume. Featuring a boombox design the speaker comes in interesting pattern with a futuristic front grill. There are buttons on the top for volume/media. The speaker also has multi-connectivity options where you can stream your music wirelessly via BT or use your USB to plugin. It also has AUX support and comes with an in-built FM radio.

Seagate Exos 16TB Hard Drive Seagate Technology plc announced it has been actively shipping 16TB helium-based enterprise drive as part of the Exos® X16 family, delivering high performance and record capacity for hyperscale data centers to efficiently and cost-effectively manage ever-increasing amounts of data. The company also updated the IronWolf® and IronWolf Pro Network Attached Storage (NAS) drive lines with new 16TB capacity models. Seagate’s Exos X16 hard drive delivers the highest storage density available with the field-proven reliability and continuous high performance to support a broad range of workload requirements and high-availability use cases. Exos X16 HDD is the world’s highest capacity 3.5” 7200 RPM drive designed to solve challenges by enabling hyperscale, datacenter, OEM and distribution channel businesses to maximize storage capacities, provide customer flexibility, and reduce complexity with uses in multiple workloads with increased I/O and enhanced caching capabilities.

Astrum ST290 Ultra-Portable Speaker’ Astrum launches its ultra-portable ‘Barrel speaker ST290’, the latest in superior sound, on-thego. Sporting the unique square barrel design along with a durable strap, the body is constructed of fiber with a paper matte finish that makes it resistant to all the outdoor protection. The Bass heavy Bluetooth Speaker produces 3W RMS with the distortion-free sound that enhances low-frequency sounds while sparking high frequencies for a bold and dynamic treble with a heart-thumping bass.

The speaker packs, a 1500mAh rechargeable battery which delivers up to 6 hours of Playback time.

The speaker comes with multi-functional connectivity like BT/TF/USB and supports FM. The portable speaker also has media controls, volume controls on the side. Additionally, in case of emergency, the speaker can also charge your mobile phone same as power bank simply connecting USB to the speaker.

GIGABYTE GeForce® RTX 20 SUPER Series Graphics Card GIGABYTE announced the latest GeForce® RTX 20 SUPERTM Series graphics cards powered by NVIDIA Turing architecture. GIGABYTE is delighted to bring the AORUS series, GAMING series and WINDFORCE series game graphics cards in GeForce® RTX 2080 SUPERTM, GeForce® RTX 2070 SUPERTM and GeForce® RTX 2060 SUPERTM respectively to gamers. GeForce® RTX 20 SUPERTM Series graphics processing feature Ray Tracing (RTX), which allows your game-generated frame to instantly render more natural reflections, refractions and shadows via the light principle, perfectly presenting realistic scenes without flaws. AORUS GeForce® RTX 2080 SUPERTM 8G, AORUS GeForce® RTX 2070 SUPERTM 8G and AORUS GeForce® RTX 2060 SUPERTM 8G is for gamers who love the AORUS spirit. AORUS graphics cards are not only all equipped with top-of-the-line overclocked GPUs certified by GIGABYTE GPU Gauntlet™ sorting technology but also include AORUS's 3 exclusive patents – industry leading innovative RGB three-ring light effect, WINDFORCE 3x 100mm Stack Fan, and 7 video outputs.

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RNI No : DELENG/2010/31992

Dell G7 15

EXPLORE THE POWER WITHIN. The new Dell G7 15 Gaming Laptop with up to 8th Gen Intel® Core™ i7 processor unleashes stunning visuals with GeForce® GTX 1060MQ graphics. Featuring the latest Quad and Hexa-core CPUs, premium materials and sleek black or white finishes.

Start exploring at www.dell.co.in/gaming or visit a store near you, for attractive offers and easy financing.

*Subject to T&Cs. For more details, see http://www.dell.co.in/tnc. Mistakes: While all efforts are made to check pricing and other errors, inadvertent errors do occur from time to time and Dell reserves the right to decline orders arising from such errors. More information: Go to http://www.dell.co.in/details Trademarks: Dell and Dell G-Series are trademarks of Dell Inc. All other trademarks are the property of their respective owners. Copyright: © 2019 Dell Inc. All rights reserved.