DT July Issue 2022

India’ s Leading Tec h Media Ho u se

“WE ARE PLANNING TO EXPAND OUR RETAIL PRESENCE TO MORE TIER 2 & TIER 3 CITIES”

SANJEEV MEHTANI, CHIEF SALES OFFICER, ACER INDIA

INTERVIEW

Serving Since 2009

www.digitalt erminal. i n

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BREAKING THE LIMIT OF CREATIVITY

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BIG BYTE

TP-LINK MAINTAINS LEADERSHIP POSITION IN INDIAN WLAN MARKET WITH 24.9% MARKET SHARE

According to IDC’s Worldwide Quarterly Wireless LAN Tracker, the Indian WLAN market had a YoY growth of 9.1% during 1Q22 majorly driven by the enterprise wireless segment. The market stood at USD 63.6 million (by Vendor Revenue).

WLAN segment witnessed a growth of 9.1% YoY in 1Q22. While the enterprise WLAN grew strongly with pent-up demand from organizations coming through, the consumer wireless demand softened with offices reopening in the country.

Enterprise WLAN segment exhibited a very strong 38.5% YoY growth while consumer WLAN declined by 20.8% YoY. Cloud-managed wireless had a good uptake in India owing to ease of deployment and manageability.

Business in the enterprise wireless segment had a strong YoY growth of 38.5%. The services vertical, majorly characterized by IT/ITES, software

majors, consulting, e-commerce, etc. had doubled its revenue share (in comparison with 1Q21). Key reasons were owing to hybrid work, regular refreshes, and pre-planning of infrastructure buying considering the current delays. Education vertical witnessed spending on wireless infrastructure after a long slumber caused due to COVID-19. Cloud managed wireless witnessed gathering traction owing to simpler deployment and management. The cloud managed portfolio was considered an effective alternative to the regular vendor portfolio of access points owing to the increasing delays in shipments.

With offices beginning to function in the hybrid mode, the consumer gateway routers declined by 20.8%. Wi-Fi 5 (AC) continued to dominate the consumer router segment followed by

N. AX has started to pick up steam in the consumer segment with ISP and online channels. However, AX is still not mainstream and is used only in low latency use cases.

With a market share of 24.9%, TP-Link was the market leader in the WLAN segment during 1Q22. Within the enterprise class WLAN segment, Cisco

was the market leader with 24.1% market share followed by Hewlett Packard Enterprise (HPE) with 22.5%.

Editorial & Marketing Office Publisher & Editor : Rajeev Ranjan

Address :

News Dot Media Pvt. Ltd. Jodhka House, 12 Sant Nagar, East of Kailash, New Delhi - 110065

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Assistant Content Manager : Jai Prakash

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info@digitalterminal.in, editdesk@digitalterminal.in

Video Editor : Shubham Tomar

Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved. Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever

Executive Editor : Jyoti Janda Creative Head : Vikas Sharma

Graphic Designer : Sameer Basel Digital & Social Media : Saurabh Yadav Circulation & CRM Executive : Pintu Mandal Marketing Executive: Balvinder Singh Accounts: Amit Editorial Desk : Mansi Aggarwal Field Executive : Uday Ray

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Mobile : 09654690377, 09899600302

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GAMERS CONNECT

VIEWSONIC LAUNCHES GAMING MONITOR XG2431 TO BOOST GAMEPLAY FOR INDIAN GAMERS One of the key USP of this gaming monitor is that it is the first in the world to be certified under the ‘Blur Busters Approved 2.0’ program, for which it had to pass the rigorous display motion testing

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iewSonicCorp announced the launch of their latest professional gaming monitor XG2431 in India.

Xg2431 is a sleek yet powerful 24-inch display is equipped with the world’s most responsive IPS panel in a gaming monitor that delivers vibrant visuals with a staggering 0.5ms (GtG) response time. Additionally, it is approved by the renowned Blur Busters*, a veritable authority in the industry when the topic is the smoothness of displaying motion. The display has a refresh rate of 240Hz and is AMD FreeSync™ Premium certified, to deliver a smooth and seamless gaming experience.

of excellent motion blur reduction and maximized visual clarity in fast-paced, competitive games.

Rich with features, ViewSonic XG2431 is an ultra-responsive Gaming Monitor that comes with a 1920 x 1080 Full HD (1080p) resolution that is supports adaptive sync for variable refresh rates (VRR) from both AMD and NVIDIA graphics units. Additionally, the monitor is equipped with the brand-new ViewSonic PureXP™ technology that utilizes advanced backlight strobe technology to reduce motion blur, image ghosting and strobe crosstalk. The technology gives the option to toggle its intensity upto four different levels (light, normal, extreme, and ultra) and an optional Custom XP+ mode in which the users can tune the response times to as low as 0.1ms or achieve a brighter overall image with backlight strobe. The monitor thus boasts

Commenting on the new launch MR. SANJOY BHATTACHARYA, DIRECTOR SALES AND MARKETING – IT BUSINESS, VIEWSONIC India said, “At ViewSonic product innovation for the gaming community is one of the prime focuses of our business in India.

The new gaming monitor, XG2431 is the most responsive IPS screen designed for a spectacular home gaming experience, loaded with attractive features and the latest technology a user needs for high-performance gaming. The monitor is affordably priced to expand our market reach and is ideal for both casual & en-

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With an industry-leading response time coupled with spectacular true-to-life colours and VESA Display HDR 400 certification that promises a high-fidelity image, the XG2431 levels the playing field between the gaming enthusiasts and the pros in competitive First-Person Shooter (FPS), Multiplayer Online Battle Arena (MOBA), and Real-Time Strategy (RTS) games effortlessly.

thusiast gamers.”

One of the key USP of this gaming monitor is that it is the first in the world to be certified under the ‘Blur Busters Approved 2.0’ program, for which it had to pass the rigorous display motion testing thresholds set by Blur Busters. As a benefit of this certification, the XG2431 includes pre-tuned strobing blur reduction modes and support for an additional tuning utility which can help you optimize and tweak the backlight strobe and response times.

To sweeten the pot, the monitor also has a frameless design, and ergonomic stand for flexibility with tilt, pivot, swivel and height adjustments, giving gamers the freedom to angle and move the display according to their comfort. Gamers can relish smooth, drag-free mouse movements with the additional expandable Mouse Anchor. It eliminates cable slack and improves precision by keeping the mouse cable taut in the heat of battle making it the ideal choice for an avid gamer looking for an overall pleasurable experience while gaming.

ViewSonic XG2431 Gaming Monitor will be on Amazon for an MRP- INR 33,300 and MOP- INR 29,999.

www.digitalterminal.in

CHANNEL FOCUS

TechnoBind Enters Into Partnership With Freshworks to Deliver Business Software TechnoBind announces its partnership with Freshworks, a software company empowering the people who power businesses. This partnership is aimed to deliver robust, easy-to-use technology and deliver delightful customer experience for the company's channel network.

“SaaS is becoming the cornerstone of customers’ IT strategy and we at TechnoBind have seen a significant traction over the years with 40% of our revenue coming from SaaS technologies.

We believe that Freshworks innovative and unique approach encompasses everyone – from IT to Customer Service to Sales & Marketing to even HR now – helping each of these functions in their endeavour for customer delight. It is possibly the easiest to use SaaS platform and we are very excited with this partnership, and we believe that our partners will be able to leverage the huge market opportunity.” said Prashanth GJ, CEO, TechnoBind.

Redington Discontinues Attendance System for Indian Employees With the aim to transform the post-pandemic norms of work culture, workstyle, and workplace, Redington India has discontinued the Attendance System for its employees in India. This will be applicable for all Redington employees in India who are working from office, home, or any other remote location.

Commenting on this initiative, Sundar Rajan G, Vice President – HR, Redington India, said, “We, at Redington believe that Trust is at the core of our culture. The employees of Redington are self-motivated individuals with strong commitment towards company and its growth. By removing the attendance system, we are not only aiming to enhance the flexibility and efficiency of our workforce, but also strengthen mutual trust and passion.”

UGREEN Appointed ECAPS as Its Distributor in India Ecaps, a well-known IT distributor has been appointed by UGREEN as its distribution partner for India market. After being appointed as distributor, UGREEN will now distribute UGREEN’s wide range of products across India.

On this distribution partnership, UGREEN stated, “We are excited to announce that we are now having an official India importer! This means that we can now offer our customers even more great products at amazing prices.

With ECAPS, India's importer, we can offer a wide range of products, including car accessories, phone accessories, computer accessories, and more. We are committed to providing our customers with the best possible prices and the highest quality products. We know that our customers are always looking for the latest and greatest products, so we will continue to work hard to bring you the best products at the best prices. Thank you for your continued support, and we look forward to serving you in the future!”

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Ingram Micro India Inks Distribution Partnership with Digitate Ingram Micro India has announced the addition of Digitate to its cloud portfolio in India. Digitate is a market-leading provider of SaaS-based, autonomous enterprise software, bringing agility, assurance, and resiliency to IT and business operations.

Speaking about the collaboration, Jyotil Mankad, Director and Head of Cloud Business, Ingram Micro India, said, “Digitate’s ignio autonomous enterprise will enable our partners with high value, AI-based solutions for their customers. In a modern workspace, technology is moving faster than ever while the complexity and volume of data continue to grow at an exponential rate. Leveraging AI and machine learning to achieve an organization's digital transformation goals, while learning from the past to build more efficient and accurate IT and business operations, will give our partners a competitive edge in their respective regions. We're looking forward to this strategic partnership and the opportunity to provide award-winning solutions to our ecosystem of partners.”

TCL Successfully Concluded TCL Connect Dealers Meet 2022 In Nashik TCL conducts a comprehensive event to bring the stakeholders together. Recently, the company organised an exclusive dealers’ meet, 'TCL Connect 2022’ at Courtyard BY Marriott Nashik. This highend dealers’ meet in Nashik introduced the latest technology innovations in the TV, AC and WM lineup. It was attended by more than 150 attendees, including several dealers, technicians and RLFR partners.

Vijay Kumar Mikkilineni, Marketing Head, TCL India said, “We are thrilled to conduct yet another session of TCL Connect. The event was attended by our esteemed trade partners, clients, technicians and RLFR allies to make acquaintance with our 2022 AC lineup of Smart Air Conditioners, futuristic TV innovations and upgraded WM.”

www.digitalterminal.in

CLOUD FOCUS FOCUS CHANNEL

Lexar On Boards Creative Newtech as Its Distributor for India Market Lexar has now officially selected Creative Newtech as its Indian Distributor with the goal of offering flash memory solutions to any tech enthusiast. With a strong presence in the IT industry, Creative Newstech is a perfect partner for Lexar to expand its reach pan India, as the demand for SSD cards and flash memory solutions is increasing regularly.

R&M Successfully Hosted 'Qualified Partner Program' In Association With Radiant Info Solutions

Commenting on the development, Mr. Gaurav Mathur, Director of Lexar said, “In order for consumers to have a better experience and to experience greater performance, Lexar strives to satisfy all of their demands and requirements. Now that Creative Newtech has joined forces with us, a company with a significant presence in the tech distribution sector, we anticipate having access to a far wider choice of items for our brand by expanding our operations into smaller cities and towns in the Indian market.”

Reflecting the same, Mr. Ketan Patel, Chairman of Creative Newtech gladly quoted, “It's a pleasure to join a business whose top objective is giving the client the finest experience as a family. We are happy to be collaborating with Lexar, and we intend to work even more to increase the company's market share.”

Iris Global Supplied Desktops, Displays and Tablets Worth Rs. 28 Crore to Its Bengaluru Partner Iris Global Services has recently supplied its Karnataka state Bengaluru Partner “ProSol IT” with HP Computing Device, Acer Peripherals and Wacom Tablets to a tune of Rs 28 crore. ProSol IT, has been an Iris Global `valued partner since a decade. Established in 2013. ProSol has its head office in Bengaluru, with support offices at Delhi, Pune, Hyderabad, Mumbai, Kolkata, Jaipur and an international office at Singapore. Being a system integration company, it caters mainly in delivering IT infrastructure, comprising of supplying Computers & IT Hardware, Network solutions, Interactive Displays, Security Surveillance and Managed support services along with other IT solutions.

“Iris is a partner friendly organization, we are always eager to take an extra step to help comfort the partners, they keep coming back with more business” said Mr. Sanjiv Krishen, Founder and CMD, Iris Global Services. “We value our relation with ProSol. We have been supplying them promptly for their requirements. Amit and Anil are dynamic entrepreneurs who will go far in delivering right solutions for their customers, country wide” Mr. Krishen concluded.

GajShield Infotech On Boards ECOMP Technology As Regional Distributor For Karnataka GajShield Infotech has recently appointed ECOMP Technology as their regional distributor to aid in securing their networks more efficiently in the Karnataka market. GajShield has grown into one of the prominent participants in the firewall market by adeptly meeting the data security needs of corporations and businesses. GajShield Infotech is keen to employ ECOMP Technology, a recognized regional distributor, to keep up with the country's developing IT sector with the overarching goal of strengthening its presence in the southern market.

Mr. Sonit Jain, CEO, GajShield Infotech, said, "By joining forces with ECOMP Technology, we look forward to a robust breakthrough in the end-customer space and an amplified reach in the southern regional markets." www.digitalterminal.in

R&M in association with Radiant Info Solutions conducted a day-long training and certification program called ‘Qualified Partner Program (QPP) in the capital on July 15th, 2022 at Hotel Cabana. The program was conducted for IT Consultants, Project Managers, and Installation Partners who are engaged in cabling projects and also those who are in similar lines of business to make them aware of its utilities and the future.

"On the completion of the training program, participants secured an Authorized Installer Certification for executing projects." This training is in fact to help the partners learn the various types of cabling technologies available globally.

It is primarily carried out to bring India to par with the international standards in the field of structured cabling systems.

"Since structured cabling projects are always done for a longer period of existence, therefore, such training is being carried out keeping in mind the trend for the next 20 years and more," said Nishant Gupta, MD, Radiant Info Solutions.

Radiant continuously invests in its partners by empowering them with technical expertise from highly experienced specialists sharing the latest product knowledge and best practices. The R&M QPP program is one such skilled program.

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STORAGE MARKET

Crucial by Micron Bags No. 1 Position in Internal SSD Market in India

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rucial by Micron is now the number 1 brand in the Indian Internal SSD market with 11% market share. According to CMR India Hard Drive Market report for Q1 CY2022, the India Consumer Internal SSD market shipments registered huge 119% growth YoY where Crucial

by Micron has outperformed as compared to all other brands.

In the overall India Consumer Internal SSD market, Crucial by Micron has captured the leadership position with 11% market share. The SSD market has become very competitive as many leading tech players are entering this space bringing plenty of options to choose for customers.

Despite the huge competition, Crucial

by Micron has been successful in keeping its growth momentum high and achieving leadership position. In recent times, Crucial has performed really well and developed a large customer base across India. The company is consistently advancing its innovations in the storage space thus bringing performance-oriented storage solutions.

“The SSD market is projected to witness significant revenue growth.

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In the overall India Consumer Internal SSD market, Crucial by Micron has captured the leadership position with 11% market share.

The SSDs are becoming more popular with portable PCs because of their ruggedness and low energy consumption. With all the advantages that SSD has over HDD, price, availability and capacity are probably the primary factors constraining the acceptance of this new technology. With the rising use of highly scalable memory devices, the market is likely to grow significantly,” stated Swati Kalia, Analyst, Cyber Media Research.

Since entering the Indian market, Crucial by Micron has witnessed a tremendous growth. One of the major factors contributing to Crucial’s growth is that it never compromises on quality. With rising demand for SSDs in various segments such as gaming, enterprise, education, content creation and etc, Crucial by Micron is offering the reliable as well as most affordable storage products

to customers.

The brand has fortified its presence on a large level by bringing the best distributors under its umbrella. With the partnership of its national distributors RP tech India, Supertron and Tech Data, Crucial by Micron is making huge strides in the Indian market.

With relentless focus and upgrading the product quality, Micron has taken the lead from its counterparts.

DT is not surprised by this quarter's results as we are in constant touch with market players and distribution houses. The channel community is very happy with the response they have received from customers of Crucial SSDs. Crucial by Micron and its partners are witnessing a good growth trajectory and they expect the market to flourish with more opportunities in the near future.

www.digitalterminal.in

INTERVIEW

“WE ARE PLANNING TO EXPAND OUR RETAIL PRESENCE TO MORE TIER 2 AND TIER 3 CITIES” The Indian PC market is witnessing impressive growth year-on-year.

PC demand remains strong across sectors as people continue to buy PCs for remote learning and working. The unprecedented demand for PCs in both the commercial and consumer sectors helped PC brands to grow.

Acer is a strong market player in the Indian PC market and has introduced several PC lineups to capture the attention of the customers. Rajeev Ranjan, Editor, Digital Terminal recently had an exclusive conversation with SANJEEV MEHTANI, CHIEF SALES OFFICER, ACER INDIA. During the discussion, Mr. Sanjeev briefed about Acer’s product strategy, retail presence, channel strategy, customer service commitments etc. Read the full conversation : 14

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INTERVIEW

RAJEEV: HOW DO YOU SEE THE GROWTH OF INDIAN PC MARKET IN PAST ONE YEAR? WHAT WERE THE KEY MILESTONES FOR ACER IN 2021?

SANJEEV: The year 2021 has been a great year in terms of the growth for the Indian PC market. As per IDC report, India shipped 14.8 million units of personal computers last year and recorded a 44.5% year -over -year growth. There was huge pandemic led demand because of work from home and online studies. We hope this growth keeps increasing in the coming years. We at Acer also were able to grow our business and sales last year which was a great news for us.

RAJEEV: WHAT IS YOUR PRODUCT STRATEGY TO SERVE DIFFERENT SETS OF CUSTOMERS IN 2022?

SANJEEV: Sustainability is the key to a better future and At Acer, the new Vero series are an addition to Acer’s new line of products that consciously make an effort in bringing a change in our world with sustainable products. It is our green program to make eco-friendly products that are accountable in nature. From manufacturing to recycling, sustainability is very crucial.

With expansion in technology Acer recently forayed into smart living and technological home solutions. We try to bring change and make the environment healthier by making use of the technology through our AcerPure air purifiers and Ozone Antibacterial Sanitizers in the market. We are bringing Predator Series gaming laptop with high end configurations and features for serious gamers. Some of the important features are unbeatable cooling technology, powerful processors, higher refresh rates etc and specifications such as Core i9, RTX 3070 GPU Core i7 12th gen to name few.

RAJEEV: PLEASE TELL ABOUT YOUR PERFORMANCE IN THE GAMING SEGMENT WHICH HAS BEEN A STRONG PART OF ACER IN THE INDIAN MARKET. SANJEEV: Like mentioned before, gaming is a strong segment for Acer and we have provide a stack of products that can meet the requirements of entry, enthusiasts and professional www.digitalterminal.in

gamers. We encourage gamers not only by providing the best laptops that is available in the market but by various other initiatives. Predator Gaming League is a landmark event organised by us where we host long gruelling competitions.

With technology innovation, gamers in today’s times demand superior performance and experience. At Acer, we aim to fulfil this demand and bring the best to the gaming community. With this aim in mind, we have launched the all-new Predator Helios 300 with 360Hz refresh rates. This will help the Indian gaming community to experience 50% boost over today’s 240Hz competitive displays. As pioneers in the industry, we are proud to bring this feature to the India for the first time and provide a seamless, exciting, and immersive gaming experience.

With experience being king in this digital age it is important for companies like us to emphasise creating connected experiences for our customers. It provides a harmonious integration between AI and processing. With the high performance and demands of users, every unit requires a strong cooling system. Acer being the leader in this space we ensure every product is enabled with an advanced cooling system to improve the unit’s quality of life and to ensure consistent performance.

RAJEEV: WHAT IS YOUR FUTURE ENGAGEMENT PLANS WITH THE GAMERS’ COMMUNITY TO BOOST YOUR PRESENCE AMONG ASPIRING/EMERGING GAMERS? SANJEEV: Acer is a serious about growing gaming in India and the world. We support and sponsor many large gaming tournaments with sees participation of worldwide players and audience. Acer Predator Gaming League is also another big event in the gaming calendar in India and across Asia Pacific regions. We aim to bring many new gamers to the fold and also support areas of development like exclusive tournament for women gamers which we did last year to encouraged women gamers to be in the limelight and have helped them achieve a name in the industry.

RAJEEV: HOW ARE YOU PLANNING TO FURTHER EXPAND RETAIL PRESENCE IN 2022?

SANJEEV: While the last two years has been all about being digital, Acer also witnessed growth physically.

Acer currently has 200 exclusive retail stores and with the aim of digitizing India, we are also planning to expand our retail presence to more tier 2 and tier 3 cities.

RAJEEV: HOW DO YOU SEE THE CONTRIBUTION OF YOUR CHANNEL PARTNERS IN DRIVING THE GROWTH AND HELPING ACER TO GROW DESPITE A COMPETITIVE BUSINESS ENVIRONMENT? SANJEEV: It is extremely important to empower partners and VAR’s as well-defined partner and VAR ecosystem can help generate customer-ready solutions and accelerate time to market. With the rapid digital transformation, we at Acer made sure to build a strong relationship with our partners, understand their needs and empower them with the right set of knowledge and skills.

A good partnership can be powerful. For growth of any organizations, partner programs are very important.

Engaging with right partners can help enhance the brand, increase sales footprint, and help grow the customer base. Our partners are provided with trainings and they are equipped to provide expert consultation on all products across segments which enables the customer to make the right purchase this also enables us to position the brand and the product with our right set of customers. The last two years have been difficult for everyone but even during the difficult times our partners have trusted and stood by us.

RAJEEV: HOW DO YOU TAKE CARE OF BETTER MARGIN AND REWARDS FOR YOUR CHANNEL PARTNERS? SANJEEV: Acer has always been a channel-friendly company and we believe in growing with our channel partners. Our margins structures are very transparent and some of the best in the industry due to our tight operational efficiency, Make in India products and products that are right fit for the Indian market which enables partners to achieve their targets. This efficiency and manufacturing strength also helps the customer to get the best prices as well.

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eSPORTS MARKET

HOW 5G IS GOING TO REVOLUTIONIZE THE INDIAN ESPORTS & GAMIING INDUSTRY ?

Four companies, including Bharti Airtel, Reliance Jio, Vodafone Idea (Vi) and an Adani Group entity have put in applications to participate in India’s first auction of 5g airwaves starting July 26, 2022. 5G, short for the fifth-generation cellular technology, promises to exponentially raise the speed and data capacity of wireless networks. For data-hungry India, the upcoming 5G auctions will herald another telecom revolution.

It goes beyond super-fast downloads and uploads, glitch-free multiplayer video games, live streaming, and real-time gaming.

5G will accelerate eSports & video gaming growth in India in multiple ways: • • • •

No latency & lag Multiplayer mobile gaming Cloud gaming Growth in user base in tier 2 and tier 3 cities Unlocking AR & VR opportunity Video Game live Streaming High-end game downloads and updates in a jiffy

• • •

Let’s take a look on the views of eSports and video gaming industry stakeholders on how 5G is going to revolutionize the industry: “5G IS EXPECTED TO HELP US SAY GOODBYE TO LAGGING ISSUES, ONCE AND FOR ALL” With the advent of 5G technology, users will get better connectivity speed which will, in turn, allow them to access and play high-resolution games.

The last thing a gamer ever wants is lag, 5G is expected to help us say goodbye to lagging issues, once and for all. The upcoming metaverse, and all virtual reality technology that again 16

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pro gamers, Mortal aka Naman Mathur and 8bit Mamba aka Salman Ahmad tested cloud gaming on the Airtel 5G test network at Manesar. They used mid-segment smartphones connected to a 3500 MHz high capacity spectrum band, recording speeds of over 1 Gbps and a latency of 10 milliseconds.

Both the elite gamers agreed that 5G technology would have an impact on the efficiency and experience of online multiplayer genre games such as battle royale and racing games.

- Animesh Agarwal, Founder and CEO, 8bit Creatives

would completely elevate the gaming experience, would be facilitated in large parts by 5G. One of the reasons why gaming has become so popular in the last few years is the multiplayer & social experience that games are now able to provide, and 5G is expected to make that even smoother. To be honest, 5G will impact gaming in more ways than one.

Last year, telecom giant, Airtel, hosted India’s first-ever cloud gaming demo on a LIVE Airtel 5G test network, and the results were outstanding. S8UL gamers were among a few to experience it firsthand & I myself also attended the event with the team. Our

“5G IS GOING TO BE A TRANSFORMATIVE STEP FOR THE GAMING INDUSTRY ACROSS THE GLOBE” 5G is going to be a transformative step for the gaming industry across the globe. The highlight of this new generation of communication includes even faster download speeds, lower latency, hyper localization, increased network capacity, and better reliability.

This leap in new features and innovation will enable game developers and storytellers to work on more immersive and engrossing gaming experiences. Faster downloads mean faster delivery of existing experiences with the ability to get more complex, large, and immersive worlds to the gamers. www.digitalterminal.in

eSPORTS MARKET CLOUD FOCUS

- Vishwalok Nath, Director,Esports Premier League

The industry has already spoken about cloud gaming and the impact of 5G on this technology. Though cloud gaming technology is still in its infancy, it still holds immense potential in democratizing gaming and bringing it to the masses. 5G will ensure a better cloud gaming experience for gamers with the help of Edge computing. It will also allow gamers without high-end gaming systems or hardware to play the latest AAA games.

Besides cloud gaming, 5G will also allow gamers to access newer experiences like AR and VR-based games right from their handheld devices. It is worth noting that it will be a while before 5G reaches the level of adoption we first saw with 4G but the wait will be worth it.

“WE WILL SEE THESE CASUAL GAMERS TRANSFORM INTO STREAMERS” Data prices (per GB) in India are among the lowest in the world. That, combined with super affordable smartphones starting from INR 5000, has completely revolutionized the gaming industry. We are now living in an era where a Tier-3 kid can enjoy casual gaming in good settings without hiccups.

Coming to 5G, we will see these casual gamers transform into streamers. Gamers from every part of India will be able to access cloud gaming platforms, thereby allowing them to play and enjoy 100s of high-quality games. This, in turn, will allow these gamers to create a niche of their own and start developing communities around them - all in all, creating more www.digitalterminal.in

- Rohit Agarwal, Founder & Director, Alpha Zegus

content creators & content consumers in the Indian gaming ecosystem.

Lastly, brands will also be able to leverage more complex (and higher quality) advertising innovations, be it in the metaspace or otherwise, since data speeds and usage will be of even lesser concern to the audience.

“5G WILL UNLOCK NEW ECONOMIC OPPORTUNITIES AND SOCIETAL BENEFITS” At nearly 500 million, India is currently second in terms of smartphone users in the world after China. the launch of the 5G data network will further boost the mobile gaming sector in India.

More Data speed = More data transfer.

We have heard professional gamers talk about “ping” many times and how it affects their gameplay and how even a slight drop can cost them the game, 5g aims to eliminate the loss of data packets being sent every second.

5G will unlock new economic opportunities and societal benefits which is very good news for Qlan as surfing through the web and social media platforms become very smooth with the introduction of such speed in the market. Even if you have a brief look at 4g, the speeds that it can achieve are better than most people’s wifi and most gamers prefer using a stable mobile data connection compared to choppy wifi. 5g aims to provide users with a consistent and lightning-fast internet connection, on the tap of their fingers which also holds the potential to increase the number of gamers in India. 5G is designed to support a 100x increase in traffic capacity and network efficiency compared to that of 4g. In essence, the mention of 5g

- Sagar nair, Co-Founder & CEO, Qlan

technology put a smile on the face of every gamer out there!

“5G IS GOING TO BRING ABOUT A PARADIGM SHIFT IN THE CLOUD GAMING SECTOR” 5G is going to bring about a paradigm shift in the cloud gaming sector, the superfast speeds, massive bandwidth and low latency of 5G Ultra Wideband are going to make gaming more collaborative, competitive, affordable and accessible. The advent of 5G is set to be a complete game-changer in every way. With growing smartphone penetration and a vast youth population, 5G-backed cloud gaming could spread to remote areas and offer gamers the right ecosystem to compete and excel in the international arena.

Streaming and watching live games experience will be enhanced with this disruption in technology, Video game updates are another big nightmare for our gamers, and these are not small 5-10 Mb updates, these are like 1 GB updates and it takes ample time to download, with 5G fast speed, the downloads will happen in a jiffy.

- Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) JULY 2022 I

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TECH FOCUS

KAIZEN INFOSERVE MAKING SERVICE SUPPORT EXPERIENCE SEAMLESS FOR CUSTOMERS

MURALI KRISHNAN, DIRECTOR, KAIZEN INFOSERVE

Kaizen Infoserve is one of the fastest growing tech support company in India. Kaizen has established itself as a leader in RMA and customer service space. Its extensive network of service centers helps to deliver an enriching customer service experience for leading brands.

excellent services to the customers. Despite the competitive environment, Kaizen continues to grow and serve the leading tech brands in India including Kaizen is currently working with some of the best tech brands in the industry such as MSI, Micron, Galax, ADATA, INNO3D, Nextron, Wipro, Mercury, Corsair, Cooler Master, Array Networks, Zotac, Plutus, Flipkart, and Crucial by Micron.

Kaizen provides fast service as it resolves customer queries very quickly and within committed time frame. The service provided by Kaizen is in line with the needs and expectations of the customer. Over a decade long journey, Kaizen has ensured that it delivers high customer satisfaction.

It has carved a niche in the market by

in every corner of the country. We continue to adopt innovative ways to deliver more than expected. Our main objective is to enhance the customer support experience for our customers. Our customer-centric approach and right understanding of new technologies sets us apart from other players in the market. Kaizen strives to provide customers with the best possible support. Ultimately, customer satisfaction is our main focus.”

Kaizen has tie-up with several leading technology brands, for which it handles technical support across India. It helps brands cover strategically important locations and reach complaints quickly and resolve them within a strict time frame.

Sharing his views on the service partnership with Kaizen, Vikas Gupta, MD, Technology and Gadgets (TAG) said, “We have best in class support with kaizen covering almost 45 locations.

We cover all the major locations across the country.”

Technology Distribution & Support

Kaizen support has been very effective in the industry for a long time and has achieved immense success through its proficiency in technical support.

With the ever-changing expectations of customers, Kaizen has an emphasis on improving the customer support experience to new heights.

Over the years, Kaizen has made many improvements to its strategy to enhance the overall experience. Kaizen has set a benchmark in the technical service support domain by providing

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strengthening its reach and having the best understanding of the market as well as the customers’ requirements. Kaizen has built a strong PAN-India reach and continues to fuel its efforts for contributing more towards the success of tech brands.

Commenting on the journey and growth that Kaizen has achieved over the years, MURALI KRISHNAN, DIRECTOR, KAIZEN INFOSERVE said, “Today, we have a distinct identity in the market due to the excellent service we provide to our customers. We always strive to provide the best support by understanding the expectations of the customers. We are the only technical support provider who has the best infrastructure to reach out to the customers

Commenting on the service support provided

by Kaizen, Himanshu Jain, CEO & Director, Acro Engineering Company stated, “Kaizen handles the RMA for our brands namely as MSI and Inno3D and we at Acro make sure that every customer is aware of where, when and how they can avail the warranty via our dedicated network of offline and online partners and a customer centric social media team.” www.digitalterminal.in

nt.

India’s leading & preferred technology support partner

10+ Regional Hubs | 40+ KAP Locations Strategically Located - Logistically connected Parable of Chinese Bamboo Tree teaches us lessons about patience, faith, perseverance, growth and development and importantly… human potential !

If the tree had not developed a strong unseen foundation, it could not have sustained its life as it grew.

Global Methodology With Indian Customization Jammu

Ludhiana Chandigrah

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Lucknow Kanpur

Jaipur

Guwahati

Patna Agarthala

Hamedabad Rajkot Baroda

Bhopal Indore

Surat Nashik Mumbai

Ranchi

Jabalpur

Kokata

Rajpur

Amravati Nagpur Aurangabad

Raipur

Bhubneshwar

Pune Solapur Hyderabad/ Secunderabad

Kolhapur Morgao

Vijaywada

Hubli

Mangalore Mysore Bangalore

Calicut Cochin

Visakhapatnam

Chennai

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Thiruvananthapuram

18004255464-18004254234-18004253234

www.kaizeninfoserve.com #330, 2nd Main, Domlur, Corporate office Bangalore-560071.

CYBERSECURITY UPDATE

SOPHOS INTRODUCES SOPHOS X-OPS TO HELP ORGANIZATIONS PREVENT COMPLEX CYBERATTACKS cause when it comes to the FBI’s cyber strategy, we know trying to stand in the goal and block shots isn’t going to get the job done.

“We’re disrupting three things: the threat actors, their infrastructure and their money. And we have the most durable impact when we work with all of our partners to disrupt all three together.”

S

ophos announced Sophos X-Ops, a new cross-operational unit linking SophosLabs, Sophos SecOps and Sophos AI, three established teams of cybersecurity experts at Sophos, to help organizations better defend against constantly changing and increasingly complex cyberattacks.

Sophos X-Ops leverages the predictive, real-time, real-world, and deeply researched threat intelligence from each group, which, in turn, collaborate to deliver stronger, more innovative protection, detection and response capabilities.

Sophos is also issuing “OODA: Sophos X-Ops Takes on Burgeoning SQL Server Attacks,” research about increased attacks against unpatched Microsoft SQL servers and how attackers used a fake downloading site and grey-market remote access tools to distribute multiple ransomware families. Sophos X-Ops identified and thwarted the attacks because the Sophos X-Ops teams combined their respective knowledge of the incidents, jointly analyzed them, and took action to quickly contain and neutralize the adversaries.

“Modern cybersecurity is becoming a highly interactive team sport, and as the industry has matured, necessary analysis, engineering and investigative specializations have emerged. Scalable end-to-end operations now need to include software developers, automation engineers, malware analysts, 20

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reverse engineers, cloud infrastructure engineers, incident responders, data engineers and scientists, and numerous other experts, and they need an organizational structure that avoids silos,” said Joe Levy, chief technology and product officer, Sophos.

“We’ve unified three globally recognized and mature teams within Sophos to provide this breadth of critical, subject matter and process expertise. Joined together as Sophos X-Ops, they can leverage the strengths of each other, including analysis of worldwide telemetry from more than 500,000 customers, industry-leading threat hunting, response and remediation capabilities, and rigorous artificial intelligence to measurably improve threat detection and response. Attackers are often too organized and too advanced to combat without the unique combined expertise and operational efficiency of a joint task force like Sophos X-Ops.” Speaking in March 2022 to the Detroit Economic Club about the FBI partnering with the private sector to counter the cyber threat, FBI Director Christopher Wray said, “What partnership lets us do is hit our adversaries at every point, from the victims’ networks back all the way to the hackers’ own computers, be-

Sophos X-Ops is taking a similar approach: gathering and operating on threat intelligence from its own multidisciplinary groups to help stop attackers earlier, preventing or minimizing the harms of ransomware, espionage or other cybercrimes that can befall organizations of all types and sizes, and working with law enforcement to neutralize attacker infrastructure. While Sophos’ internal teams already share information as a matter of course, the formal creation of Sophos X-Ops drives forward a faster, more streamlined process necessary to counter equally fast-moving adversaries.

“Effective cybersecurity requires robust collaboration at all levels, both internally and externally; it is the only way to discover, analyze and counter malicious cyber actors at speed at scale. Combining these separate teams into Sophos X-Ops shows that Sophos understands this principle and is acting on it,” said Michael Daniel, president and CEO, Cyber Threat Alliance.

Sophos X-Ops also provides a stronger cross-operational foundation for innovation, an essential component of cybersecurity due to the aggressive advancements in organized cybercrime. By intertwining the expertise of each group, Sophos is pioneering the concept of an artificial intelligence (AI) assisted Security Operations Center (SOC), which anticipates the intentions of security analysts and provides relevant defensive actions. In the SOC of the future, Sophos believes this approach will dramatically accelerate security workflows and the ability to more quickly detect and respond to novel and priority indicators of compromise.

www.digitalterminal.in

ASSOCIATION NEWS

DEVESH RASTOGI ELECTED AS NEW FAIITA PRESIDENT President has secured the post of Sr. Vice President of FAIITA. He is a dynamic leader and works for the betterment of offline channel community. He has vast experience in Indian IT industry and now as the governing body member of FAIITA will make sure to take the channel partner community growth to new heights.

Mr. Karthikeyan also shared his happiness while talking to DT. He said, “I am very much happy to be the Sr. Vice President and looking forward to work with more energy. I will try to fulfil the expectations of the offline channel partner community.”

FAIITA has successfully conducted its governing body elections in Chandigarh today. The elections took place during the last day of CCTA IT Expo 2022 at Hotel Shivalik View, Chandigarh. All the state associations were eagerly waiting for these elections to be held. These elections were attended by the representative of all the regional associations across India. The entire election process were conducted under the supervision of Mr. Sanjiv Walia.

The term of FAIITA Governing body is always of 2 years, but the last working team took an extension for six months to complete the pending projects and procedures which were pending due to COVID Pandemic. FAIITA has representation from 25 states & union territories of India having membership of more than 100 members.

As the elections have been completed so the new team has been elected for the next term. Mr. Devesh Rastogi who was serving as Sr. Vice President of FAIITA now has been elected as the new president. Mr. Navin Gupta has been again elected as the General Secretary and S Karthikeyan will be the Sr. Vice President.

As newly elected President, Mr. Devesh Rastogi will be responsible to establish a harmonious environment among IT fraternity and take the industry ahead.

Under the guidance of Devesh Rastogi, FAIITA is expected to grow at even more pace which will help the offline partners who are the key pillars of the IT industry.

So far, he has played a very crucial role 22

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in developing impactful strategies in the interests of offline channel partner community. Devesh Rastogi is an IT industry veteran having a wide experience of more than 42 years. Devesh is leading Devlok Group which is a well-known name across UP in the IT products segment. He is also the mentor of the Uttar Pradesh Computer Dealer & Trader Association (UPCDTA).

Sharing his pleasure with DT over becoming the new President, Mr. Devesh Rastogi said, “I am extremely happy to take this position as new President. I would like to thank the FAIITA members, channel partners and all IT associations who have voted for me. I will work for the betterment of the partner community and will take all necessary steps towards a positive growth of the industry.”

Mr. Navin Gupta has been again elected as General Secretary of FAIITA. He has led the association to new heights with his brilliant leadership skills. Mr. Navin keeps decades of experience in the Indian IT industry. Mr. Navin Gupta regularly pays attention to the grievances of the offline channel community and endeavors to find effective solutions.

While talking to DT, Mr. Navin Gupta said, “I am honored to become the General Secretary again. I will be working to support the channel partner community and take their growth forward. I want to thank all the state associations and channel partners for their trust.”

The outgoing President Mr. Kaushik Pandya has greeted all members and wished them a successful tenure. Under his leadership, the association grew strength to strength. He played a very instrumental role in the association. Kaushik Pandya is a successful IT entrepreneur and managing a networking solution and system integration company named Kalp Systems in Ahmedabad for the last 30 years. He is a dynamic business leader with a strong understanding of the market.

Whereas Mr. Deepak Bommisetty has been elected as Jnt. Secretary & Media Coordinator FAIITA. Deepak will be responsible for all media communications officially on behalf of FAIITA.

NEW ELECTED TEAM: PRESIDENT: Devesh Rastogi (Uttar Pradesh) SR. VP: Karthikeyan (Tamil Nadu) VICE PRESIDENT: Arun Dey (Orrisa) GENERAL SECRETARY: Navin Gupta (Bihar) JOINT SECRETARY: Deepak BV (Andhra Pradesh) TREASURER: Navin Gupta (Jammu) JOINT TREASURER: Sushil Agarwal (Jharkhand) JNT. SECRETARY & MEDIA COORDINATOR: Deepak Bommisetty

S Karthikeyan who was earlier the Vice www.digitalterminal.in

GAMERS CORNER

Western Digital Successfully Hosted ‘Build Your Own Gaming Super PC’ Campaign For Gamers Storage is an important part of a gaming PC or rig, therefore, internal NVMe-powered SSDs from WD_BLACK that offers the best gaming storage solutions were among the critical components.

Western Digital hosted the first-of-itskind digital-led gamified campaignBuild Your Own Gaming Super PC

inviting gamers and gaming enthusiasts to participate and build their own, powerful gaming PC with the right balance of key components.

The recently concluded contest was extremely successful and witnessed over 45,000 participation entries from enthusiastic gamers, across India.

At the beginning of the contest, each participant was given 1500 points, equivalent to INR1.5L. Eight components that are critical to building a powerful gaming PC were rendered in 3D along with their price and www.digitalterminal.in

capabilities. Participants could learn about each component and choose the right option depending on their preferences.

Storage is an important part of a gaming PC or rig, therefore, internal NVMe-powered SSDs from WD_ BLACK that offers the best gaming storage solutions were among the critical components. Participants were provided options to choose between different internal SSDs from the WD_BLACK portfolio, such as WD_BLACK SN770 or WD_BLACK SN850 with or without a heatsink.

The other components included GPU, Coolpad, Processor, and Motherboard amongst others.

The contest gamified the experience of building a gaming PC and made it extremely enjoyable. It also

offered a chance for gamers and gaming enthusiasts to check what a good gaming PC looks like and what components are critical for the ideal gaming PC. Commenting on the new campaign, Jaganathan Chelliah, Senior Director, Marketing – India, Middle East & Africa, Western Digital said, “I’m glad that our Build You Super Gaming PC campaign is the first in the industry and received a fantastic response from the community. I would like to congratulate all three winners and users across India for actively participating in this gamified and immersive contest.”

The gaming contest provided a great opportunity for participants to showcase their skills and expertise in building a gaming PC. This also offered an opportunity for them to advance their knowledge about products that enhance their gaming experience.

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LAUNCH PAD

DELL BOOSTS BUSINESS PC PORTFOLIO ACROSS LATITUDE AND PRECISION SERIES Dell Technologies debuted its latest commercial portfolio in India to further elevate the hybrid work experiences for organizations. Packing the ideal combination of collaboration, intelligence, and security, the new Latitude and Precision devices have been reimagined with thinner builds, premium features, and sustainable packaging. For business leaders and customers that need portability and performance, all the latest commercial devices come equipped with 12th Gen Intel® Core™ processors and the latest connectivity options, including 5G and Intel® Wi-Fi 6E. Commenting on the launch, Indrajit Belgundi, Senior Director and General Manager, Client Solutions Group, Dell Technologies India, said, “The new Latitude and Precision devices reflect our hybrid work expertise and cutting-edge technology, both of which help customers simplify their IT and steer the future of work with the best employee experience.”

Optimal balance of premium features and intelligent performance Dell’s new Latitude line offers the ultimate collaboration companion for execs and high-performance business leaders who want stylish productivity without compromise.

• The Latitude 9430 is an ultra-premium PC offering the world’s smallest 14-inch 16:10 business PC and the best screento-body ratio on a 14-inch business PC. Available in new metallic graphite color, it also contains a new FHD camera for clearer video calls • Dell’s extremely portable yet durable Latitude 7330 Ultralight configuration is the world’s smallest and lightest 13.3inch premium commercial 16:9 laptop.

Weighing 0.967 kg,it incorporates all the ports required to balance productivity in a high-quality form factor without compro24

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mising Latitude grade reliability • Be it a team leader, director, or a project/ product manager, the new Latitude 7430 provides an amazing screen experience, intelligent performance, built-in security & privacy • Available in laptop and 2-in-1 form factors, the devices are built to offer high performance with seamless collaboration and connectivity for at-the-desk or on-thego versatility Creators and engineers can maximize performance and portability with new Dell mobile workstations Precision is the professional class grade with powerhouse systems that are designed to handle the most intensive workloads with ease.

• The new Precision 5470 is the world’s smallest, thinnest and most powerful 14” MWS. It comes with up to 12th Gen Intel® Core™ i9 processors, 64GB of DDR5 memory, 4TB of storage and a choice of NVIDIA® RTX ™ A1000 Graphics. It delivers performance levels previously only offered in larger workstations • Packing all that power and more is the Dell’s thinnest and smallest 15-inch MWS, the Precision 5570 comes with up to

NVIDIA® RTX™ A2000 Graphics • These two mobile workstations are built around an immersive edge-to-edge 14” Infinity Edge display in a compact footprint for highly mobile creators, engineers and specialty professionals. The display comes with TUV-certified ComfortView Plus, a hardware-based low blue light filter that doesn’t consume resources or affect the true color in which your ideas deserve to be seen • Precision workstations have delivered innovative technologies that power some of the most data and graphic-intensive applications and have now levelled up.

Equipped with up to 12th Gen Intel® Core™ i7 processors and optional NVIDIA® T550 (4GB) DDR6 Graphics, the 14” Precision 3470 comes with advanced thermal management with customizable thermal tables

Product pricing (exclusive of taxes) • The Dell Latitude 9430 starts at INR 1,45,990 • The Dell Latitude 7430 starts at INR 94,990 • The Dell Latitude 7330 Ultralight starts at INR 99,990 • The Dell Precision 5570 starts at INR 1,42,990 • The Dell Precision 5470 starts at INR 1,46,990 • The Dell Precision 3470 starts at INR 79,990

www.digitalterminal.in

BRAND CONNECT

KASPERSKY PATENTS NEW METHOD FOR BLOCKING ADS ON MOBILE DEVICES Networks (VPN). Through DNS (Domain Name System) requests of IP addresses, the new technology detects requests to advertising providers from the entire traffic flow on the device. If the DNS request from the application is related to an ad provider, it is blocked, and the advertisement won’t be shown to the user. “The latency caused by sending traffic to the blocker’s server is often just as irritating as the advertisement. This new blocking method will potentially allow for an improved experience when using mobile apps. Currently, we are exploring the application of this technology and testing what new features it can bring to Kaspersky solutions.” - says Alexey Komissarov, inventor of the technology and Head of IOS Development at Kaspersky.

DIPESH KAURA, GENERAL MANAGER, KASPERSKY SOUTH ASIA

The US Patent and Trademark Office has issued a patent for Kaspersky’s “System and method of blocking advertising on computing devices”. In contrast to some previously used methods, this technology does not reduce the battery life of the device or increase traffic consumption.

Selling ad space within mobile applications is one of the most popular methods for developers to monetize their products. However, too many advertisements can quickly spoil the user experience.

On top of this, some ad modules pose a threat to users, by display26

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ing links to malicious or fraudulent sites.

Commonly used blocking technology implies that all traffic has to be filtered through remote servers before returning to the device.

However, the method described in the US 20200259790 A1 patent proposes a solution that works locally on the gadget. This will result in the elimination of any speed reductions in the application, additional costs for data transmission, and associated battery drain, which are the main disadvantages of ad-blocking services using Virtual Private

DIPESH KAURA, GENERAL MANAGER, KASPERSKY SOUTH ASIA, said, "Internet users now seem unable to take a step without coming across an advertisement, which has only been made worse by improvements in smartphone technology. Ads not only have the potential to disrupt your browsing experience, but they can also use up more of your resources, muddle your understanding of what you are trying to learn online, and drain your mobile data.

Through this patent, Kaspersky is committed to preventing advertisements on computing devices. Both the device's battery life and traffic usage are unaffected by this technique. We are currently exploring this technology and are examining what additional capabilities it might add to Kaspersky solutions."

www.digitalterminal.in

PRODUCT FOCUS CLOUD FOCUS

ELISTA LAUNCHES ELS ST 8000 AND ELS ST-8000 MINI TOWER SPEAKERS Elista announced the launch of ELS ST 8000 and ELS ST-8000 Mini Tower speakers. Aesthetically designed, Elista ST 8000 AUFB and ELS ST 8000 Mini Multimedia Speakers are Made In India and offer a perfect balance of style and sound.

ELS ST 8000 - AUFB with Mic is a complete head-turner and packs in volume bass and treble control along with a powerful 80W output. A must have for every house party, ELS ST 8000 AUFB with Mic comes equipped with a 8-inch sub-woofer

and are available at an unbeatable price of Rs. 7199/- ELS ST 8000 Mini - Single Tower Mini Speaker is sleek, elegant and have a premium matt finish. Available at a best buy price of Rs 4,990/-, it offers dynamic sound and bass effect with 60W sound output.

ELS ST 8000 and ELS ST 8000 Mini single tower speakers check all the boxes in terms of connectivity with support for Bluetooth 5.1, FM, Aux and USB. The RGB Multi-colour disco LED Lights add to their appeal.

Commenting on the launch, MR. PAWAN KUMAR, CEO, ELISTA said, “We are happy to launch our Make-in-India single tower speakers - ELS ST 8000 AUFB

with mic and ELS ST 8000 Mini.

These speakers are an ideal choice for consumers looking to elevate their music experience to the next level. Our value-for-money products are a testimony of our hard work towards our customers, who are of utmost priority to us.”

NEW ARRIVAL

ASUS PHOENIX AND TUF GEFORCE GTX 1630 GRAPHICS CARDS ASUS announces two new graphics cards featuring the latest NVIDIA mainstream chipset: the ASUS Phoenix GeForce GTX 1630 and ASUS TUF Gaming GeForce GTX 1630. The ASUS Phoenix GeForce GTX 1630 features a single Axial-tech fan design with dual ball-bearings and IP5X dust resistance, ensuring stability and reliability for years to come. The Phoenix GeForce GTX 1630 is built using ASUS Auto- Extreme Technology, which cleanly solders components without human intervention for a high-quality final result designed to stand the test of time.

For those looking for a bit more power, ASUS is also offering the TUF Gaming GeForce GTX 1630 and TUF Gaming GeForce GTX 1630 OC Edition. With boost clocks of up to 1815 MHz on the OC Edition (1845 MHz in OC mode) and 4 GB of GDDR6 RAM, these graphics cards can handle the latest esports titles at smooth framerates.

www.digitalterminal.in

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ENTERPRISE TALK

“WE SEE A LARGE OPPORTUNITY WITH NEVERFAIL CONTINUITY ENGINE IN THE INDIAN MARKET” In today’s digital age, the dependence of organizations on technology has become enormous.

Organizations are witnessing heavy workload due to which incidents of downtime have become very common. Neverfail Group is one of the market players that enables businesses to achieve 100% uptime through their next generation solutions.

Rajeev Ranjan, Editor, Digital Terminal recently spoke to MICHAEL WRIGHTSON, GENERAL MANAGER OF NEVERFAIL GROUP. He shared important insights about his journey, business performance, growth roadmap and much more. Read the excerpt below: RAJEEV: TELL US ABOUT WHAT NEVERFAIL DOES AND WHAT MAKES NEVERFAIL DIFFERENT. MICHAEL: Well we started as a consultancy back in the late 90’s focusing on business continuity planning and recommended technologies to help our customers to minimize downtime with the typical types of issue like natural and human disasters, hardware failures etc. What we saw as we build BC/DR plans with our customers were gaps in the level of protection that mainstream clustering and data protection software did not even consider.

RAJEEV: WHAT WERE THOSE GAPS? MICHAEL: It was things like application and operating system failures or performance problems, network interruptions and some types of human errors. These represented a very large percentage of actual failures that led to downtime. So our founders decided to build a technology that was truly ‘application aware’ and could detect these types of issues along with traditional issues like hardware failure with the goal of getting our customers as close to zero RPO without the huge cost of active/active solutions that were only protecting hardware. Once you get under 30 seconds of recovery, the cost goes up 28

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exponentially and many mid-tier and small businesses just can afford that level of protection.

In recent times though, our customers have told us that they are experiencing downtime due to other operational issues like patching which created downtime, backup windows going into production

hours which creates application performance problems, recovering from ransomware which typically takes days if not a week or more, and migrating systems between datacentres which can create considerable downtime especially with mission critical applications.

RAJEEV: WAS THERE OTHER www.digitalterminal.in

ENTERPRISE TALK

THINGS THAT DROVE YOUR BUSINESS? MICHAEL: Oh yes. As mentioned, we were a consultancy, and we build continuity plans for our customers. But in our experience, we observed what is called the “Anatomy of an Outage”. You probably haven’t heard of this before but in simple terms, when a systems goes down, its comprises all the manual human interactions that are not counted as part of the true recovery time objective. There are 4 stages of this process starting with Awareness, Resolution, Failover and Recovery.

This starts with the system going down and the first people calling the helpdesk where the IT staff starts which is called the Awareness phase. This is essentially just understanding what just happened.

Then the escalation process begins with the systems and applications team where they formulate a plan recover which is called the Resolution phase. That plan, when implemented by these teams which is called the Failover stage. Finally, the clean-up is full recovery along with root cause analysis and retrospective. This is Recovery stage. This entire process makes the real recovery time objective stretch into dozens of minutes or even hours.

What Continuity Engine does is fully automate the Awareness, Failover and Recovery phases. It identifies application, OS and hardware issues (Awareness), then starts the workflow process to resolve the issue (Resolution). It then orchestrates bringing the systems back online in 30-90 seconds (Failover).

This is our value proposition and has been for over 20-years. Automate as much as possible with intelligent, application aware failover so its essentially a fully hands off approach to business continuity.

RAJEEV: HOW DO YOU SEE YOUR BUSINESS GROWTH IN THE INDIAN MARKET? MICHAEL: As you know were in challenging times to say the least. We see wars, pandemics, climate change causing wild swings in the weather (typhoons, wildfires, heatwaves and catastrophic flooding), civil unrest, earthquakes, and many other things. Gone are the days where the biggest threat was hardware failure. Neverfail Continuity Engine has always provided amazing protection for www.digitalterminal.in

these types of events.

One of the biggest threats around the world that doesn’t get much media attention is ransomware. I recently read a 2022 report by Sophos that said 78% of Indian organizations surveyed were hit with ransomware 2021. That is just huge!

And it’s up from 68% in 2020. India had the highest rate of ransomware events in the 31 countries surveyed. That is scary in any country! So, if it’s almost inevitable that ransomware will happen in an organization, the question becomes how to do get an off ramp when it does hit so your organization is not held hostage! With our unique architecture, years of proven Windows recoverability; recovery is really a second thought when these events occur.

Recovery happens in just a few minutes, not days, or weeks. This is where we see a large opportunity with Neverfail Continuity Engine in the Indian market. Once they see they also get HA, DR and streamlined patching included, it’s really a no brainer.

RAJEEV: HOW DO YOU HELP YOUR CUSTOMERS IN CASE OF THEIR SPECIFIC REQUIREMENTS? MICHAEL: We have always focused on Windows and Windows only! So, we know how to failover Windows systems. We have built workflows that take into consideration all the failure events on Windows.

The Application Awareness rules detect these types of failures or performance issues that impact the delivery of mission critical applications and restores them quickly. There isn’t much we need to do to customize because the rules are best practice but can be tweaked if necessary.

In fact, Continuity Engine can protect any application that runs on Windows out of the box. For over 50 applications that we protect very frequently, we have plugins that automate the protection rules setup of specific applications like Microsoft SQL Server, IIS, File & Print Services and many 3rd party applications and add advanced rules that monitor key performance indicators along with custom integration points that detect application outages.

RAJEEV: PLEASE TELL ABOUT YOUR SOLUTIONS & OFFERINGS FOR INDIAN CUSTOMERS. MICHAEL: So, we can recovery your mission critical applications from all the natural & human disasters, hardware failures, along with application failures and performance problems in 30-90 seconds.

We also include minimizing downtime due to patching, ransomware and datacenter

migrations all in the one package. We have flexible licensing options also.

1. We have Term licenses that carry a minimum of 1 year. You can then renew the license at a fraction of the original cost (typically 30-35% of the license cost), to continue to use Continuity Engine for another year.

2. We offer multi-year license options also which can be paid upfront.

3. We also have rental licenses for the MSP market which require OPEX model.

RAJEEV: WHAT IS THE STRENGTH OF YOUR CHANNEL PARTNERS? MICHAEL: Our channel continues to grow significantly and especially though distributors like Round Robin. It’s a unique solution thaat is so much more than backup, much more than traditional clustering.

It really solves major business problems that all organization have . How do you keep mission critical applications running that are essential to revenue, IT operations and sustaining human life? Continuity Engine is not for all applications but if you have a high value application, this is the technology you need to ensure recoverability quickly so resellers have to sell on value.

Given the right training and understanding of the technology, it enables resellers to have a powerful tool in their portfolio.

Resellers that are consultive, have strong sales & services teams and have a deep understanding of Windows are usually the most successful with Continuity Engine. If you’re watching this video and are interested in becoming a partner of Neverfail, there is a “Why Sell Neverfail” webinar that Round Robin provides that goes into much more details on Neverfail. I would highly encourage resellers to reach out and join the next event.

RAJEEV: WHAT ARE YOUR INVESTMENT PLANS TO FURTHER EXPAND YOUR PRODUCT PORTFOLIO? MICHAEL: Our next releases will have new features for public cloud automated deployments for Azure, AWS and Google Cloud. In addition we are adding hypervisor replication for Hyper-V to Continuity Engine which will allow failover of VMs from one host to another within sites and between sites using our proven process.

We will also soon support replication of Windows Containers. So, lots of good things coming in the months ahead.

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PARTNER VOICE

“Crucial by Micron Has Become India’s Favourite Storage Solution Brand” The Indian storage solutions market has undergone a significant transformation in the past few years owing to the changing market dynamics and huge demand. Micron is one of the leading market players in the storage market and has strengthened its position through investing heavily in building a robust channel infrastructure and bringing performance-oriented products.

Mumbai is one of the key markets for Micron and its strong presence across Mumbai helps in meeting the ever-growing consumer demand.

Solutions India is Micron’s one of the trusted channel partner in Mumbai and has attained huge growth in last few years.

GROWING WITH MICRON The Indian IT industry has been growing exponentially and the demand for storage solutions keep on increasing.

Content creators, gamers, and professionals are switching to next-gen storage solutions to boost their efficiency and move with more pace. Micron’s products are getting good response in the market and channel partners are coming forward to sell their products.

While talking exclusively to DT, Jitesh Mehta, Partner, Solutions India said, “Micron’s performance in Indian market has been commendable. Since on boarding Micron, we have been able to sell more number of storage products then before. Our partnership with Micron helps us to grow with more pace as its wide range of products contribute a lot to our growth. We hope to continue this association for long and will invest in this association for touching new heights in coming days.”

He further added, “In last one year, we have seen a strong demand for Mi-

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cron’s products be it internal SSD or External SSD. The Work from Home (WFH) and Learn from Home (LFH) segments are also generating huge demand for storage products for us. These two segments are driving satisfactory growth which we assume will continue further.

This growth trajectory has boosted confidence in us and we will plan to make strong business strategy to capitalize on new opportunities. Micron’s contribution to our revenue is nearly 15% but we are confident that this will grow further in coming months.”

EXCELLENT QUALITY Product quality is always considered a key aspect in business as it helps brands to retain their loyal customers.

Micron has shown exceptional innovation capabilities through its next-gen storage products like SSD and RAM. He said, “We currently deal in a wide range of products from Crucial by Micron. We are selling Crucial entry level products, 240GB and 480GB SSDs, MX series SSDs, P1 and P2 NVMe SSDs and recently we have started selling external SSDs as well. As the customer response for all these products is excellent so we are now planning to sell the enterprise class products also.”

Commenting about the product USP, he stated, “The products offer exceptional speed, performance and quality. Due to which the customer retention ratio remains 100% and it is a huge benchmark for any brand. We are into the distribution business since 2006 and we have witnessed the transformation of this market. It is always challenging for a brand to hold back their customers. But Micron is quite ahead in this race due to it’s excellent quality. The customers who want to build high-performance PCs for different needs such as gaming or content creation really prefer Crucial SSDs. Also, those who are upgrading their PCs to manage heavy workloads also purchasing Crucial branded SSDs. So, we can say that Crucial by Micron has become India’s favourite storage

JITESH MEHTA, PARTNER, SOLUTIONS INDIA

solution brand.”

SUPPORT FROM MICRON “We have been associated with Micron since long and we never faced any kind of challenges. The marketing team of Micron is very supportive and they help us on every front. From product training to providing inventory, we get proper support from Micron. The support team is available on WhatsApp so whenever we feel any challenges, we receive all required support on WhatsApp. Also, they share information about new schemes that are really helpful for us to understand the marketing plans. For product training, we regularly get short videos from the marketing team through which we easily understand the product details and features,” commented by Jitesh Mehta.

“Also, Micron’s marketing and product awareness strategy is very amazing.

The aggressive marketing campaign generates good business for us. In the coming months, we expect to grow at rapid pace with Micron,” he added.

ABOUT SOLUTIONS INDIA Solutions India was started in 2006 and they are catering to the massive demand for storage products across Mumbai. The company sells storage products of all the brands and majorly works with retailers and IT dealers across this region.

www.digitalterminal.in

SCAN TO REGISTER

EXCLUSIVE CHAT

“WE ARE CONTRIBUTING TOWARDS THE GROWTH OF INDIAN IT MARKET SINCE 1994” The Indian IT industry is one of the largest and fastest-growing industries across the globe. The large consumer base generates exponential demand for technology products whereas leading tech brands full fill such demands through their advanced product line-ups. The IT distribution market landscape holds a significant value for the vendors who are tirelessly working towards garnering substantial growth. In a highly competitive Indian market, the distribution houses seek to leverage the existing as well as emerging opportunities.

Fortune Marketing is the leading national distributor for many prominent IT brands in India. Rajeev Ranjan, Editor, Digital Terminal recently interacted with

MANOJ GUPTA, MANAGING DIRECTOR, FORTUNE MARKETING. Mr. Gupta spoke about the IT distribution market, challenges, their offer-

ings and opportunities in the market. Read below the excerpts:

RAJEEV: HOW DO YOU SEE THE CURRENT IT DISTRIBUTION MARKET LANDSCAPE? MANOJ: Fortune Marketing is one of the

pioneers in the IT distribution market. We are contributing towards the growth of Indian IT market since 1994. Our market is an ever-changing work space as its ever-evolving nature makes it vulnerable to even the smallest change. We at Fortune Marketing believe in “getting it right first time” and this help us in taking the leap in our business domain.

RAJEEV: WHAT ARE THE MAJOR CHALLENGES DISTRIBUTION HOUSES FACING CURRENTLY? MANOJ: The market is growing at good

pace but we also face some challenges in the IT distribution business. Currently below are the key challenges for our business: • Stock & Inventory management • Supply Chain network management • Active debit management • Competitiveness • Government & Regulatory compliances • Workforce management

RAJEEV: PLEASE TELL ABOUT YOUR ASSOCIATION WITH BIWIN. 32

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MANOJ: Fortune Marketing association

with BIWIN is one of the strongest in the distribution market, as both complement each other perfectly. All products are made available across different parts of the country by Fortune Marketing through its efficient and well-built supply chain system with a pan India presence, over 23 branches, 4 mother warehouses, wide network of resellers, retailers, sub-distributers, and e-commerce partners. With each passing day our market position is increasing and will continue to grow further.

RAJEEV: HOW DO YOU LOOK AT THE GROWTH OPPORTUNITIES IN THE SURVEILLANCE DOMAIN, ESPECIALLY FOR YOUR BRAND SECUREYE? MANOJ: Surveillance sector is one of the

top sectors with an exponential year on year growth rate. Our brand Secureye has a sizeable market share despite bigger global players in the market today.

Secureye is a well-known brand in the Indian subcontinent and its known for a diverse portfolio with over 500+ products ranging from personal to industrial use.

We are very proud that Secureye is a ‘Make In India Brand’ and we are contributing towards growth of our country. Our wide range of products, best technical team and local data center support makes it the best

Surveillance brand currently in the Indian market.

RAJEEV: WHICH ALL BRANDS ARE YOU DISTRIBUTING CURRENTLY? MANOJ: We are currently working with

many leading IT brands who have a great line-up of cutting-edge technology products,. Some of the brands, we are working together with are Acer, Enter, HP, MacAfee, Norton, Panasonic (Industrial displays), PNY, Seagate, Secureye, Silverstone, Targus, Tenda, Ubiquiti, Zook and many more.

Expanding our portfolio is a continuous process, something is coming up soon. We will update you all on this shortly.

RAJEEV: HOW IS YOUR BRAND ENTER PERFORMING IN THIS SEGMENT? MANOJ: The peripherals business is

dynamic and our brand Enter is very progressive. We have seen good growth in last 2 years and we are expecting the same in future as well. We are growing month on month and quarter on quarter as we offer quality and innovative products at a very competitive price point. We have complete range of all Enter IT peripherals currently as we have strengthened our portfolio in last few years. Going forward we have many plans in pipeline, which will help us to grow our Enter Brand in the coming days. www.digitalterminal.in

SPOTLIGHT

LAPCARE INTRODUCES W-3 4G WI-FI ROUTER FOR A SEAMLESS INTERNET CONNECTIVITY

Lapcare has announced its latest 4G router W-3 which is designed to meet the growing demand for seamless and fast Wi-Fi. This next-generation router provides an unparalleled connectivity, which is smart and safe than ever before. Apart from providing fast internet experience, this newly launched 4G router eliminates poor connectivity in a wide range of environments. It is the ideal router for those who are looking to enjoy a seamless internet all around.

While talking to DT about this new launch, ATUL GUPTA, CEO & CHAIRMAN, RX INFOTECH PVT LTD said, “Lapcare as a leading IT brand is always committed to 34

I JULY 2022

provide best quality product at an affordable price point. We all know internet connectivity plays a very important role in our day to life, especially in post pandemic world. Most of the people faced very tough time while getting a good internet coverage in their premises. To eradicate such challenges for our customers, we are happy to share that we have launched W-3 4G Wi-Fi Router. This will provide best experience to customers across India.”

Based on three high-gain antennas, this little W-3 beast can deliver an enriched WiFi experience. The router also comes with Nano SIM card slot so you can enjoy fast internet through your SIM as well. Easy to set up and install, this 4G router comes equipped with 40MHz

bandwidth to support extreme internet usage. It is an IMEI based router and boasts high-speed processing unit.

Due to its powerful features, it can be an ideal device for industrial and home use.

SPECIFICATIONS: • Bandwidth: 40MHz • Power: 12vdc • Antenna: 3 • LAN Port: 1 • LED light: Power and network • Sim card: Nano FEATURES: • Plug and Play operation • IMEI based • High Speed processing unit • For industrial and home use

www.digitalterminal.in

>>>> KASPERSKY REVEALS CYBERCRIMINALS USING TIKTOK TREND TO STEAL MONEY On TikTok, a prank where people call their friends using an automated answering machine voice to tell them that a large amount of money is about to be debited from their account is gaining popularity. Kaspersky experts warn that this trend is a real fraud scheme, called vishing, and is actively used by cybercriminals.

Kaspersky researchers detected an increase in the number of vishing emails in June (almost 100,000 total) and collected approximately 350,000 vishing emails between March and June 2022. They also explained how vishing works and how to avoid falling into this trap of cybercriminals.

Kaspersky experts highlight that in the last four months (from March to June 2022) they have detected almost 350,000 vishing emails, asking victims to call in and cancel a transaction.

MICRON TECHNOLOGY ANNOUNCED Q3 FY22 RESULTS, REPORTED STRONG GROWTH Micron Technology announced results for its third quarter of fiscal 2022, which ended June 2, 2022. Investments in capital expenditures, net were $2.53 billion for the third quarter of 2022, which resulted in adjusted free cash flow of $1.31 billion. Micron repurchased approximately 13.8 million shares of its common stock for $981 million during the third quarter of fiscal 2022 and ended the quarter with cash, marketable investments, and restricted cash of $11.98 billion, for a net cash position of $5.01 billion. On June 30, 2022, our Board of Directors declared a quarterly dividend of $0.115 per share, payable in cash on July 26, 2022, to shareholders of record as of the close of business on July 11, 2022.

36

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NEWS BYTE

LENOVO RETAINS NO. 1 POSITION IN GLOBAL PC MARKET WITH 24.8% MARKET SHARE Worldwide PC shipments totaled 72 million units in the second quarter of 2022, a 12.6% decline from the second quarter of 2021, according to preliminary results by Gartner, Inc. This is the sharpest decline in nine years for the global PC market, brought on by geopolitical, economic and supply chain challenges impacting all regional markets. The top three vendors in the worldwide PC market experienced declines in PC shipments in the second quarter of 2022, but their ranking remained unchanged. The combination of HP declining 27.5% and Dell declining 5.2% allowed Dell to move to within 0.3 percentage points of HP in market share. Apple was the only vendor to experience growth in the second quarter of 2022, driven by the popularity of the M1 device.

ESET RESEARCH DISCOVERS NEW CLOUDMENSIS THREAT FOR MAC USERS ESET researchers discovered a previously unknown macOS backdoor that spies on users of compromised Macs and exclusively uses public cloud storage services to communicate back and forth with its operators. Named CloudMensis by ESET, its capabilities clearly show that the intent of the operators is to gather information from the victims’ Macs by exfiltrating documents and keystrokes, listing email messages and attachments, listing files from removable storage, and screen captures.

CloudMensis is a threat to Mac users, but its very limited distribution suggests that it is used as part of a targeted operation.

>>>>

UNILINE ENERGY SETS 30 CRORE REVENUE TARGET IN BFSI SECTOR Uniline Energy India’s Premier Power Solution conglomerate is looking ahead to accomplish a fiscal target of 30 Crore revenue in the BFSI (Banking, Financial Services & Insurance) sector. Since the last decade, Uniline Energy has delivered multi crore projects in the sector with installations panning from Syndicate Bank (Solar Project, Pan India), Punjab & Sind Bank (Pan India), State Bank of India Bhopal, Bank of Baroda, (BoB Financial Ltd) IDBI as well as in the in the Insurance Sectors with New India Assurance, TPA Health Insurance and others. While digitalization running high, Banks, Financial Institution as well as Insurance Companies are in racing to improve their infrastructure that helps boost their bottom lines and customer services beside administration and internal communications.

KINGSTON TIES-UP WITH COMPASS FOR COMPASS PREMIER LEAGUE 2022 Taking ahead its vision of connecting with Channel partners pan India, and bringing them closer to their passions, Kingston Technology announced its partnership with Compass Premier League (CPL) 2022, a flagship cricketing event organized by Compass Computer Association of Eastern India (COMPASS) especially for the channel partners. Aimed at strengthening the channel partner base in East India for Kingston Technology, the CPL 2022 saw the participation from more than 50 Channel partners from several cities across the market on July 24, 2022, at Spring Club, Kolkata.

The partnership also comes at the back of Kingston’s focus on its channel centric approach.

DELL RECOGNIZED AS LEADER IN X86 MAINSTREAM SERVER MARKET WITH 44.9% MARKET SHARE Dell Technologies emerged as the leader in India’s x86 mainstream server market in Q1 2022 with an industry share of 44.9%, the highest share achieved in mainstream servers. According to the IDC Worldwide Quarterly Server Tracker Q1 2022, June 2022 release Dell Technologies has crossed the 40% mark for the third consecutive quarter in India, continuing a strong leadership position in the x86 mainstream server segment.

Additionally, Dell Technologies also revealed strong growth momentum for its storage business, retaining a #1 rank in India with an industry share of 26.2%. Dell Technologies is also a global leader in enterprise data storage solutions and provides a portfolio of advanced data storage technology for modern and legacy applications.

MSI ANNOUNCES NEW BIOS SUPPORT FOR 600 SERIES MOTHERBOARDS MSI announced BIOS support and updates on our motherboards for the upcoming series of next-gen Intel CPUs. As a world-leading motherboard brand, MSI is the commitment to keep updating and improving to deliver the best optimizing performance for gamers.

BIOS updates are always great news and improvements for users. With MSI M-Flash or Flash BIOS button, allows users to update the BIOS with ease. MSI 600-Series motherboards will receive support for the next generation of Intel’s Processors. BIOS updates will be available on its respective motherboard support pages, which can be accessed via the MSI Support website.

www.digitalterminal.in

>>>> WatchGuard Endpoint Security Solutions

Confidently Protect Your Devices WatchGuard Endpoint Security Cloudnative solutions protect businesses of any kind from present and future cyber attacks by delivering the Endpoint Protection Platform (EPP) and Endpoint Detection and Response (EDR) solution.

Our WatchGuard Endpoint. Security platform offers comprehensive EPP and EDR protection as well as threat hunting and zero-trust application services,delivered via a single lightweight agent and managed from a single pane of glass

Website: www.roundrobintech.com Email us: sales@roundrobintech.com marketing@roundrobintech.com Mr. Harish- 9892240827| Contact-022 - 62508000

>>>> GALAX CREATES HISTORY BY BREAKING 7 WORLD RECORDS WITH GEFORCE RTX 3090 TI EX GAMER GALAX is proud to announce that 7 world records have been broken with the latest GeForce RTX™ 3090 Ti EX Gamer (1-Click OC Feature), including the benchmark of Ice Storm, Ice Storm Extreme, Ice Storm Unlimited, Cloud Gate, Superposition 1080p Medium (1xGPU), CATZILLA - 720P (1xGPU) and CATZILLA - 576P (1xGPU). While breaking a numerous world record, teams of overclocking specialists also managed to push beyond the limits of the boost clock and total graphics power of the graphics cards, allowing it to run at 2,700MHz and 900W stably, showing the uncompromising performance of this monster graphics card.

ASUS SERVERS SECURED LEADING POSITIONS IN MLPERF TRAINING 2.0 BENCHMARKS ASUS announced it has joined the influential MLCommons MLPerf Training 2.0 benchmarks — and has secured 10 leading performance results with specific configurations of the ASUS ESC N4A-E11 and ESC 8000A-E11 servers.

ASUS is focused on creating complete, optimized solutions and strives to cultivate strong industry partnerships to enhance AI developments in diverse fields to push technology to its limits. In particular, the unique architecture in ESC N4A-E11 has achieved chart-topping scores across several benchmarks and AI disciplines. The remarkable scores are a result of the ESC N4A-E11 server’s best-fit design, which includes one CPU and four NVIDIA Tensor Core GPUs.

38

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NEWS BYTE

NODWIN GAMING’S BGMI MASTER SERIES SHATTERS VIEWERSHIP RECORDS ON TV NODWIN Gaming has created history through its collaboration with the Star Sports Network for India’s first-ever televised esports tournament — the BATTLEGROUNDS MOBILE INDIA (BGMI) Masters Series, by breaking all viewership records on linear (Star Sports), as well as digital platform Loco and mobile lock-screen platform Glance Live. The BGMI Master Series, being broadcast live on primetime every day from June 24 to July 17 on Star Sports 2, clocked 1.2 million impressions on Day 1 and 12.3 million views through the first eight days of broadcast on TV. The impressions on digital platforms Loco and mobile lock screen Glance Live, also reflected a combined exceptional 53.9 million views from June 24 – July 2, 2022.

TRUKE SUPPORTS MAKE IN INDIA INITIATIVE, STARTING MANUFACTURING ALL ITS PRODUCTS IN INDIA Truke announced to manufacture all its products in India from next month onwards. In its bid to promote and accelerate PM Modi’s ambitious ‘Make in India’ initiative, Truke is aiming to exponentially enhance its manufacturing capability by collaborating with Optiemus Electronics Ltd., a leading homegrown electronics manufacturing company.

In collaboration with Optiemus Electronics, the audio company is eyeing to significantly ramp up its production and aims to manufacture over 1 million units this year. By next year, Truke’s further endeavor is to amplify its production by producing over 2 million units in 2023.

>>>>

CANON INDIA ORGANIZED FUN AND ENGAGEMENT ACTIVITIES IN ITS ADOPTED VILLAGE MAHESHWARI Canon India marked a special occasion in one of its adopted villages-Maheshwari in Haryana, by involving the community as an important stakeholder in their ‘Big Smile with Canon’ campaign. The organization had most recently launched its unique corporate campaign, with an objective to strengthen its brand image and their corporate culture of spreading Big Smiles in community. In alignment with its corporate philosophy of ‘Kyosei’ which stands for ‘living and working together for the common good’, Canon India strongly considers its adopted villages as a second family. Hence, Canon India team led by Mr. Manabu Yamazaki, President & CEO, Canon India spent a fun and engaging day with the community of Maheshwari Village.

RDP SHOWCASED MOST AFFORDABLE ‘MAKE IN INDIA’ LAPTOP AT DIGITAL INDIA WEEK 2022 When affordability of laptops or smart phones to cater to the needs of a common man posed a challenge, a Hyderabad based company developed a laptop under the Make In India initiative, at an unbelievable price tag of Rs. 20,000 While the average price of a personal computer in India by contending MNC brands are much above than 30,000 to 40,000. Visiting their Pavilion, Mr Rajeev Chandrshekhar, Miniter of State for Skill Development and Entrepreneurship showed interest in the RDP laptop, having a closer look and feel, was impressed with its display. He also viewed the latest lineup of RDP AIO (all in one) that the company has sold in good numbers to the government.

AMD TO REVOLUTIONIZE LIVE SPORTS BROADCASTING AMD announced that the Versal AI Core series, with AMD AI Engine technology, has been selected by Canon for its Free Viewpoint Video System expected to revolutionize the viewing experience for live sport broadcasts and webcasts. Versal AI Core devices deliver powerful machine learning (ML)-based video processing at the edge for Canon camera systems. The Canon Free Viewpoint video system consists of a ring of high-resolution cameras that surround a stadium or arena to allow broadcast viewers to see the action on the field from any position or angle in the stadium. The revolutionary technology dramatically changes how sports are viewed, putting viewers in the middle of the action.

SAMSUNG BECOMES NO. 1 SMARTWATCH BRAND IN INDIA Samsung India consolidated its leadership in smartwatch* as well as TWS (INR 5.5K+ segment) businesses to emerge as the number 1 smartwatch brand in the country at the end of Q1, 2022. According to IDC’s Worldwide Quarterly Wearable Device Tracker, Q1 2022 release, Samsung had 65% volume market share in the smartwatch category and 31% volume market share in the TWS (INR 5.5K+ / USD 75+ segment) category for the three months ending March, 2022.

Galaxy Watch4 registered double digit growth QoQ in India, thanks to industry-leading features such as Body Composition and Personalized Sleep Coaching, while Galaxy Buds2 won hearts with its premium sound quality and enhanced Active Noise Cancellation.

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