DT June Issue 2022

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GRAPHICS CARD PRICE DROP: GOOD NEWS FOR INDIAN CUSTOMERS

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08 RETAIL FOCUS ACER EXPANDS ITS RETAIL PRESENCE WITH THE LAUNCH OF TWO NEW EXCLUSIVE STORES IN KERALA

14 DT EXCLUSIVE THE RISE OF BLOCKCHAIN IN INDIA AND ITS FUTURE

10 BIG BYTE

TOP MICRON LEADERSHIP ANNOUNCES THE WAY AHEAD AT COMPUTEX 2022

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PARTNER VOICE

(Micro Peripherals & Distribution )

“THE DEMAND FOR CRUCIAL SSDS IS REALLY HIGH DUE TO AFFORDABILITY & DURABILITY”

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TECH FOCUS

KAIZEN MAKES SERVICE SUPPORT EXPERIENCE SEAMLESS FOR CUSTOMERS

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CHANNEL EVENT

LAPCARE SUCCESSFULLY CONDUCTED DHAMAKA 2.0 LUCKY DRAW EVENT IN INDORE

31 QUICK CHAT

24 PRODUCT SHELF WESTERN DIGITAL LAUNCHES NEW SANDISK PRO-BLADE MODULAR SSD ECOSYSTEM

with Rajesh Khurana

“BIWIN IS GLOBALLY ONE OF THE TOP COMPANIES IN DRAM AND FLASH STORAGE FIELD FOR THE LAST 25+ YEARS”

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IN CONVERSATION with Tejashwar Singh

“INDIA IS ONE OF THE MOST IMPORTANT MARKETS FOR KINGSTON IN APAC”

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FACE 2 FACE with Pawan Kumar, CEO, Elista

“WE HAVE TAKEN AN AMBITIOUS TARGET OF RS. 250 CRORES FOR THE CURRENT FINANCIAL YEAR”

34 DT EXCLUSIVE GRAPHICS CARD PRICE DROP: GOOD NEWS FOR INDIAN CUSTOMERS

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INTERVIEW

“VIEWSONIC IS CURRENTLY THE FASTEST GROWING MONITOR BRAND IN INDIA” SANJOY BHATTACHARYA, DIRECTOR SALES AND MARKETING –IT BUSINESS, VIEWSONIC INDIA

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EDITOR’S NOTE

PUBLISHER’S NOTE “WE AT DT, ALWAYS ENSURE CONCLUSIVE GROWTH OF ICT FRATERNITY”

“WE APPRECIATE THE NEVER-ENDING TRUST OF OUR READERS, PARTNERS, AND CLIENTS IN US”

Digital Terminal is India’s only 360-degree tech news platform and is on the mission since 2009 to contribute towards the growth of the Indian ICT market. Today, we are among India’s Top Technology media houses that have consistently performed well despite all challenges. We at DT, always ensure conclusive growth of the ICT fraternity. The Indian ICT industry is growing well and we as a responsible media understand our role to support this growth. We have played role of true catalyst in the recent years and we will continue to serve the market by enhancing our approach towards news and media services. Over the years, DT has become most trusted tech media house as we provide most authentic and refined tech news for the stakeholders. We are reaching every corner of the country to empower distributors, dealers, resellers, retailers and entire channel partners with best tech knowledge. Our rapidly increasing readership across India helps us to work with more dedication and provide best knowledge platform. We are committed to help the tech brands to convey their messages to their partners to grow their business. Apart from the print, we have recorded strong growth in the digital presence as well. Today, we are ranked under top 5k websites in India whereas globally we are ranked under 40k. As far as social media presence is concerned, we are leading the way on social media as well. Our presence on social media is consistently increasing and one of its key reason is our uniqueness and agility in breaking any new update first than anyone else in our domain. On Facebook, we are followed by 52k people across India which in itself is a landmark to celebrate being a b2b publication. We have more than 7k followers on LinkedIn whereas on Instagram, we have more than 22k followers.

The journey has been quiet amazing and we enjoy being India’s leading tech media house. Our objective has been to empower the ICT community and serve with more dedication and enthusiasm. We are thankful to the industry for showing confidence in us and trusting our efficiency. We will continue to fulfil the expectations of our readers, tech brands, partners and the entire industry. June issue is very special as apart from all top news update, this will provide exclusive content on industry like blockchain and graphics card.

We will look forward your feedback on this latest issue.

Digital Terminal is one of the most trusted and valuable tech media house in India. We are committed to serve our readers with the most innovative content. Our consistency in bringing the unique and innovative content has made us the most popular tech media house.

Like all previous issues, June 2022 issue is here to provide most sought information about technology world. This month’s issue is very special as we have come up with two interesting stories about growing Blockchain market and Graphics Card market in India. These stories focus on the market growth, new trends and opportunities for partners. To check the nerve of this market, we spoke to some major players in these domains to include their views. Along with these two stories, all the regular stories will enhance the tech knowledge of channel partners across India. We have included very rich content that will give required insight about market opportunities.

This month we have also interacted with some industry leaders to know their plans for Indian market. We are very much thankful to spokesperson from all these leading tech brands who always choose our platform to share very relevant and required information for the entire channel community. These exclusive content from DT will definitely help our readers in growing their business further. This issue will be additionally circulated at Chandigarh expo which is being organised

by PACT & CCTA. We as a media partner for this show looking forward a huge successful event.

Our huge readership base are showing trust in us as we never fail to fulfil their expectations as a leading tech media house. As a responsible media, we always serve our readers with authentic content and work in the best possible manner to help them enrich their knowledge. We appreciate the never-ending trust of our readers, partners, and clients in us. We commit to contribute to the growth of Indian ICT Industry.

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RETAIL FOCUS

ACER EXPANDS ITS RETAIL PRESENCE WITH THE LAUNCH OF TWO NEW EXCLUSIVE STORES IN KERALA

Acer announces the expansion of its retail presence with the inauguration of its two new exclusive stores in Kerala.

With one store in Kollam and the other one in Lulu Mall, Ernakulam, Acer will be open to more customers across cities.

The launch of these new stores is part of the company’s continued efforts of bringing interactive and quality buying experiences to its huge customer bases across India.

With a strong presence in metro cities, Acer is expanding its presence in length and breadth of the country to meet the needs of its customers. The newly

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launched stores will feature the company’s entire gamut of products like laptops, desktops and monitors.

On the joyous occasion of the launch, Mr. Sanjeev Mehtani, Chief Sales Officer, Acer India, told DT, “We are elated to open our doors to our customers of Kerala. We are determined to expand our presence and accessibility to every corner of the country with stores that provide in-depth customer-focused experience and support the Digital

India program. With technology leading industries, the need for laptops and gadgets has increased and we hope to provide a topnotch experience to our loyal customers.”

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RETAIL FOCUS

These new stores in Kollam and Ernakulam were inaugurated by Acer’s National Manager, Mr Amit Singh. During the launch of the stores, he ex-

With a retail presence across the country, Acer aims to strengthen its relationship with consumers across the region.

The brand recently launched its Make in India series of laptops under the PLI scheme with TravelMate and Aspire 3. In recent times, Acer also introduced the Acerpure brand with 2-in-1 air purifiers

and circulators along with Ozone Antibacterial Sanitizers. During the recent Global Press Conference, Acer also launched a wide range of products under the ConceptD, TravelMate and Swift series. Over the years, the brand has cultivated a strong association with its partners to build a strong relationship with its customers across the country.

pressed his happiness and informed DT, “As pioneers in consumer technology we always stay ahead in providing best the customer experience.

The newly opened exclusive stores will deliver the best buying experience to customers in Kerala. We are very much committed to our customers as we want them to explore our wide range of innovative products. Opening of these exclusive stores will further enhance our position and trust among Indian customers.”

The launch of the new stores in Kerala is part of Acer’s continued efforts in bringing quality buying experiences to its customers. In addition to establishing a strong foothold in this city, the new store is equipped to provide expert consultation on all products across segments which enables the customer to make the right purchase. www.digitalterminal.in

Stores Location: • Comsol Digital, Southern Block, First floor, MC No. 3096, 2nd Floor, Commercial Complex, Bishop Jerome Nagar, Kollam, Kerala, 691001.

• Lulu Hypermarket Door # 33/ 629, Nh 47, Edappally , Cochin 682024 Ernakulam

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BIG BYTE

TOP MICRON LEADERSHIP ANNOUNCES THE WAY AHEAD AT COMPUTEX 2022

DAVID MOORE, SENIOR VICE PRESIDENT AND CHIEF STRATEGY OFFICER, MICRON

Micron’s Senior Vice President and Chief Strategy Officer, David Moore delivered a 2022 COMPUTEX keynote speech on the theme of “The Era of Pervasive, Data-Driven Experiences.” Sanjay Mehrotra President and CEO of Micron also joined to share Micron’s continued commitment to its critically important operations and partnerships in Taiwan.

Moore discussed Micron’s view on how new technologies across devices, the intelligent edge, data centers and the cloud are enabling an emerging world of rich, pervasive, data-driven experiences that transform the way we live and work.

Micron’s close collaborations with global partners across the technology ecosystem is key to providing breakthrough user experiences and productivity gains at scale.

“Megatrends such as digitization of the global economy, hyperconnectivity and artificial intelligence are transforming industries around the world,” said Moore.

“I’m delighted to speak at COMPUTEX 2022 to share Micron’s vision of an era of pervasive data-driven experiences and the critical role that innovation in memory and storage solutions play in further enriching life for all.”

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David Moore, Senior Vice President and Chief Strategy Officer, Micron said, “Current forecasts show that the amount of data created globally will more than double by 2025. Data plays an increasingly important role in our daily lives.

Ubiquitous hyper connectivity and AI are key drivers to deliver new experiences business value and improve our lives in so many ways. Micron’s expertise and leadership in memory and storage technology are vital assets and our quality leadership, our complete portfolio, global R&D and manufacturing are essential to delivering to our customers and supporting their innovation building momentum.”

“Micron’s high-volume DRAM manufacturing here in Taiwan is at the heart of our leadership across both DRAM and

NAND technologies. Our industry-leading 1-alpha DRAM process technology delivers improved memory capacity, performance and energy efficiency. The capabilities it delivers fuel innovation across the data center, intelligent edge, and a broadening array of data experiences. Micron’s vision is to transform how the world uses information to

Sanjay Mehrotra, President & CEO, Micron

enrich life for all” said Sanjay Mehrotra, President and CEO, Micron.

www.digitalterminal.in

PARTNER VOICE

“THE DEMAND FOR CRUCIAL SSDs IS REALLY HIGH DUE TO AFFORDABILITY & DURABILITY” Micron is one of the leading storage solution providers in the Indian market and has achieved sustainable growth over the years. Its Crucial branded products have performed quite well and are very popular among customers. There are many factors fueling the demand for its products across India. Though Micro has a strong presence in every corner of the country, but Mumbai is one of the major markets for Micron and the company is paying good attention at this market.

Micro Peripherals & Distribution is Micron’s valued distributor in Mumbai and has been associated from a long time.

solutions,” he said.

“We as a valued partner of brand Micron, committed to serve to the ever growing demand for storage solutions.”

MANISH VANIGOTA, PARTNER, MICRO PERIPHERALS & DISTRIBUTION

Micron has been serving to the Indian market with its cutting-edge storage solutions under brand Crucial. The Indian market has been growing well and the rising demand of PCs among customers further fueling the storage market. Talking exclusively with DT on the demand for Crucial branded products, MANISH VANIGOTA, PARTNER, MICRO PERIPHERALS & DISTRIBUTION said, “The market is growing at a rapid pace and we are witnessing huge demand as compared to last year.

The customers now have different requirements as far as hardware is concerned to balance the PC performance during heavy workloads. The demand for Crucial SSDs is really high, affordability and durability are key aspects that pushes the demand.

Crucial SSDs are value for money and take the PC performance a notch higher. As we know Micron, the company is committed to its customers and strives to bring performance oriented products.”

EXCELLENT PRODUCT QUALITY AND SERVICE SUPPORT The success of any brand depends on the quality of its products as well as after sale service. Sharing his views on the Micron’s product quality and service support,

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he added, “Micron’s product quality is excellent and it shows why Micron is currently leading this market. We are pretty sure that the reliability and durability of Micron’s products are best in its segment.

We retain more than 90% of Customers who buy Crucial by Micron products. On the other hand, service quality is also topmost. We rarely get any complaint about Crucial products and even if we get any such complaint, the service support team of Micron resolves that case in minimum possible time. It improves customer’s confidence in the brand and that’s where Micron is leading.”

MARKET OPPORTUNITIES IN STORAGE MARKET “The Indian storage market is growing in full swing and increasing adoption of PCs in homes and offices driving the sales. We are very much satisfied with the growth of the market in recent years and our hopes are high in terms of growth opportunities. The coming few months are very important for us as the market is picking up further momentum and we are trying to capture as much opportunities as we can with the support from brand Micron,” commented by him. “The adoption of SSDs has gone up in various consumer segments which has propelled the storage solutions market growth.

Businesses/enterprises are currently generating huge amount of data and this will continue to grow. We as a valued partner of brand Micron, committed to serve to the ever growing demand for storage

INCREASING CONSUMER BASE OF MICRON “The storage market is huge and currently there are plenty of brands that exist in the market. Despite such a huge competition, Crucial by Micron continues to spread its wings and we can confidently say that Crucial by Micron is currently one of the fastest growing storage solutions brands in India. The company has taken lead in terms of product quality and innovation.

Recently Micron achieved the milestone of 50,000 patents and we are proud to be one of the partners of Micron. Over the years, Micron has successfully built its large customer base across India and we see an overall a good response from customers. Micron’s robust marketing strategy and excellent product quality has played a significant role in making Micron a storage market leader. The company has secured a fairly good market share with the support of its strong distribution partner network,” said by him.

SUPPORT PROVIDED FROM MICRON Commenting on the support provided by Micron’s marketing and sales team, he said, “The marketing team of Micron is quite supportive and helps us on every front to keep the growth momentum high.

We get great support from them and we never faced any issues regarding product knowledge. Also, the product supply never gets delayed and we receive the inventory on time.”

ABOUT MICRO PERIPHERALS & DISTRIBUTION Started in 2012, Micro Peripherals & Distribution is based in Mumbai and selling Micron products from last 4 years. Micro Peripherals is purely in the storage solutions business and caters to the needs of resellers and retailers.

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DT EXCLUSIVE

THE RISE OF BLOCKCHAIN IN INDIA AND ITS FUTURE Amidst the surge in the adoption of various next-gen technologies, Blockchain is one such technology that is gaining prominence. In the last one year, the blockchain market has grown exponentially and it is expected that this will be the fastest-growing market in near future. One of the key growth-driving aspects of Blockchain is high transparency and increased efficiency. The large-scale adoption of blockchain technology in certain sectors has escalated the demand of this technology. The demand in the financial sector is growing rapidly and this is expected to drive the blockchain market growth. The cryptocurrency market is also fuelling the growth as India’s crypto market is too growing every passing day. DT recently interacted with some industry players to know about this market growth and its future in India.

“BLOCKCHAIN HAS GROWN TO BECOME A MAINSTREAM BUZZWORD DUE TO ITS POTENTIAL” Blockchain is already making a huge impact in the business world Hariharasubramanian, Senior Director, Solution Engineering, Salesforce

The Indian Blockchain technology market is expected to grow multifold in the coming years as the potential of this technology is immense in days to come.

The rapid adoption of this technology by financial institution contributing as one of the key factors for the market growth. People now gaining trust on this next-gen technology owing to its reliability, and capabilities of increasing businesses efficiency. Putting across

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his views on the Blockchain market growth, Sridhar H HARIHARASUBRAMANIAN, SENIOR DIRECTOR, SOLUTION ENGINEERING, SALESFORCE said, “Blockchain - Simply put, A blockchain is essentially a digital ledger of transactions that is duplicated and distributed across an entire network of computer systems. Blockchain is built on open source technology and it facilitates the process of recording transactions and tracking assets in a business network.

An asset can be tangible (a house, car, cash, land) or intangible (intellectual property, patents, copyrights, brand-

ing). Virtually anything of value can be tracked and traded on a blockchain network, reducing risk and cutting costs for all involved. Therefore, Blockchain has grown to become a mainstream buzzword due to its potential to build diverse business applications.”

“The key features of decentralisation, transparency, and immutability are appealing for businesses, as it helps deliver information in a trustworthy manner and eliminates inefficiencies.

With many practical applications and use cases such as preventing Supply Chain disruptions, Food safety tracking, Improving patient care, Invoice resolution and dispute resolution, Blockchain is already making a huge impact in the business world,” concluded by Mr. Sridhar.

Salesforce is a well-known brand and a global CRM leader which empowers companies of every size and industry to digitally transform and create a 360° view of their customers.

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DT EXCLUSIVE

“OUR NEW PATENTED BLOCKCHAIN TECHNOLOGY EASES THE DATA MANAGEMENT PROCESS” efits transforming the industry would be Blockchain is one of the most influential technical breakthroughs in various fields Dipesh Kaura, GM, Kaspersky South Asia

Over the past few years, the growth of Blockchain technology has been commendable and Blockchain is gaining a lot of attention and traction these days.

Sharing about the growth of this nextgen technology in India with DT, Dipesh Kaura, GM, Kaspersky South Asia said, “We as an organization have observed that blockchain-based technology is becoming increasingly popular and is now used to solve a wide range of tasks – and it’s not all about cryptocurrencies. Our research indicates that the blockchain industry is growing between 50% and 80% CAGR each year. As supply chains are leading adopters of the technology, the COVID-19 impact slowed down the growth of blockchain around the world significantly over the past two years. However, that growth is already bouncing back.”

KEY FACTORS DRIVING BLOCKCHAIN ADOPTION “We believe the efficiency and security are some of the important drivers of the decision making process to adopt blockchain.

Our new patented blockchain technology eases the data management process and ensures the lawful sending and processing of information. It also guarantees authentication reliability of parties involved during data transfers and ensures information confidentiality. According to our research, the decentralized ownership, immutability and cryptographic security of data are the factors that characterise the technology and the ones that are driving its adoption in India and the world,” said by him.

EXISTING CHALLENGES FOR BLOCKCHAIN MARKET www.digitalterminal.in

Kaspersky has warned users and other organizations about the risks that can be exposed with blockchain technology. Talking on challenges, he said, “The challenges range from lack of awareness of people from participant organisations to integration of the various solutions, and technological preparedness. Cybersecurity remains as a big challenge and Blockchain is appropriate for areas requiring strong security because it is a decentralised technology. All information saved on a bitcoin or other blockchain network is validated and encrypted using a cryptographic algorithm, ensuring that a large-scale attack has no single point of entry. Given the fact that blockchains contain sensitive information about the assets and infrastructure of specific users and enterprises. Hence it is critically important to provide comprehensive protection to Indian markets.”

POSITIVE IMPACTS OF BLOCKCHAIN TECHNOLOGY “As a cybersecurity company, we have closely monitored that blockchain is one of the most influential technical breakthroughs in various fields. The increasing importance of crypto in India has made companies realise that blockchain technology is an efficient way that provides for the security of bitcoins and other digital currencies. Industries like banking, financing, supply chain and manufacturing are leading with the adoption of blockchain as it significantly brings down operational expenses by offering corruption-free data.

One application of Kaspersky’s research findings is to legitimise the transfer of personal data. Other instances where this technology could be used include the exchange of trade supporting papers or the certification of workers’ authority to sign off on B2B electronic transactions. Hence to summarize the top five blockchain ben-

greater transparency, enhanced security, improved traceability, Increased efficiency, speed and reduced costs,” concluded Dipesh.

KEY TRENDS There are several trends in the market for blockchain technology that is driven by the specific use rather than a general evolutionary trend with an overall impact.

“Among such trends is enterprise blockchain, which refers to private blockchain networks between parts of enterprises or between enterprises. Being a cybersecurity organization, we analysed metaverse security issues as one of the key trends.

The digital wallet security issues come into play in the metaverse, just as they do anywhere else in the crypto space. There have been countless reports of compromised wallets in the metaverse, which resulted in stolen funds and NFTs. Cybersecurity is an industry that will observe massive innovation and Kaspersky as a market leader will continue to develop this idea and investigate its varied applications and adaptability to different solutions. In 2022, as the blockchain grows and organizations grow with it, keeping the data as safe as possible is becoming an even bigger trend.”

GOVERNMENT APPROACH The Union Budget 2022 talks about India’s introduction of a digital currency, and blockchain technology will find a renewed impetus across government agencies as well as organisations in the future. “There is further proof of the government’s interest in this technology as the National Informatics Centre has established a Centre of Excellence in Blockchain Technology. It is building a blockchain ecosystem across the country. The SEBI too has asked depositories to create a system based on blockchain technology, to record and monitor the creation of securities. The benefits of this system will accrue to the common man, as governance gets more simplified.

Blockchain is a digital world cybersecurity breakthrough that will help ensure that the CIA triads of cybersecurity (Confidentiality, Integrity, and Availability) are followed.

Other than this, supply chain, manufacturing, banking and finance are industries that are already adopting blockchain rapidly,” concluded by him.

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DT EXCLUSIVE

“MORE AND MORE STARTUPS ARE FOCUSING ON OPPORTUNITIES ASSOCIATED WITH BLOCKCHAIN” Talking about the exponential growth of Blockchain market in India, Siddharth Jaiswal, Founder, Sportzchain said, “The blockchain technology market size has expanded significantly since 2019. As of 2021, this market was valued at USD 5.92 billion. Experts estimate that it would grow at a compound rate of 85.9. Perhaps the primary reason behind this exponential growth of the blockchain technology is the increase in funding. More and more startups are focusing on opportunities associated with blockchain.

This is evident in the fact that two major nations, Ukraine and El Salvador, have begun accepting cryptocurrency as legal tender. Previously, traditional government bodies had expressed dissent towards the acceptance of cryptocurrency tokens and associated phenomenon.”

FUTURE OF BLOCKCHAIN IN INDIA Talking about future of this technology

“At the core of this technology is the security that it offers” Siddharth Jaiswal, Founder, Sportzchain

in India, he said, “In the context of India, some hesitation towards the acceptance of cryptocurrency was apparent. However, it is the younger demographic of the nation that is leading the decentralization revolution. Moreover, people have begun to realize that blockchain can also be used for purposes other than powering cryptocurrency tokens and NFTs. For instance, blockchain can be used to secure a variety of transactions such as those pertaining to real estate, insurance, government benefits, etc. At the core of this technology is the security that it offers. Thus, it can be used to secure sensitive information pertaining to voting/elections, social security, medical records, etc.”

CHALLENGES IN BLOCKCHAIN MARKET “It is the nature of human beings to oppose change. From vaccines to the

theory of evolution, every new concept or material thing has faced resistance in its infancy. Blockchain is no different. One of the biggest challenges this technology has faced is the reluctance of the common public to understand and accept it. Albeit, understanding its nuances requires a certain degree of time and effort. However, anyone who is familiar with this technology cannot deny its potential to change the financial world as we know it. Another major challenge for blockchain to overcome is the resistance by traditional national and international bodies due to its association with cryptocurrency. However, quite a few nations have realized that blockchain is inevitable, especially for industries such as banking, government, healthcare, telecommunications, as well as media and entertainment. Wherever there is information to be secured, you’ll find blockchain in use there,” he added.

KEY TRENDS IN BLOCKCHAIN “The are some of the biggest trends being seen in blockchain like manufacture and tracking of vaccines with blockchain, central banks digital currencies and NFTs in gaming and the metaverse. These avenues have the potential to revolutionize our perception of the financial world,” he concluded.

“BLOCKCHAIN TECHNOLOGY WILL BRING ENORMOUS VALUE FOR BRANDS & INDIVIDUALS NOW, AND IN THE FUTURE” Over the past few years, the Blockchain market size has grown significantly and one of its key factors is the increased investment in this technology. Blockchain has brought a paradigm shift in the financial sector and its adoption has witnessed a sharp spike.

The organizations across different sectors deploying Blockchain to improve their efficiency and make the process faster.

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“Today, Blockchain is one of the key technologies that is best equipped to significantly improve the efficiency

Rajesh Dhuddu, Global Head for Blockchain & Metaverse Practice, Tech Mahindra

Commenting about the growth of this market, Rajesh Dhuddu, Global Head for Blockchain & Metaverse Practice, Tech Mahindra said, “Today, Blockchain is one of the key technologies that is best equipped to significantly improve the

efficiency of any supply chain operations, facilitate real-time view of all transactions, and eliminate the ‘trust gap’ amongst all the emerging technologies. The optimization of vaccine traceability drives vouches for this. Furthermore, a glimpse into the future predicts the popularity of Blockchain-based CBDCs, on the virtue of their low costs, enhanced security, and real-time settlements, as a mode of next-generation payments. We believe that with blockchain technology’s ability to drive monetization and commerce through NFTs and Metaverse - it will bring enormous value for brands and individuals now and in the future.”

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TECH FOCUS

KAIZEN MAKES SERVICE SUPPORT EXPERIENCE SEAMLESS FOR CUSTOMERS

angalore-based Kaizen Infoserve is one of the most prominent and fastest growing technical support brands. Kaizen has been a true crusader in the technical support industry and positioned itself as a preferred tech support partner for all leading brands in India.

The brand has brought many strategical reforms in recent years to enhance the service support experience for customers across the region.

Kaizen has been successful in empowering the brands as well as their loyal customers on PAN India level.

It provides world-class tech support across all locations in the country which ultimately bring positive results for brands.

Over the years, Kaizen has worked along with the leading technology brands and added value to their business. It has developed a deep reach across India and continuing to create new ways to strengthen the service support quality. To further boost the customer satisfaction and experience, Kaizen has setup a 10 seater call centre operating all the 7 days from 9:30am to 6:30pm, providing marketing information and general support. These call centres are key point of connectivity between an organization and its customers.

At these call centres, Kaizen connects total three types of calls:

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toring of the service.

call centres are ‘‘Our now bringing good

results in terms of uplifting the customer support experience

Murali Krishnan, Director, Kaizen Infoserve

‘‘

B

Technology Distribution & Support

1. Collection reminder calls for ready product: If Product is ready in the branch, then the support team calls the customer and asks to collect the product. If the product is ready in store for more than 2 days, the team asks the reason for not collecting.

2. For not collecting by customer the scenario: Support team addresses reasons like out of station, not feeling well, Receipt lost, MRC not available, did not get information from store, etc. If reason is missing of Invoice or MRC and even any other issue, the support team helps customer on call if required. The team also interact with brand manager and store for the solution and helps customer to get it collected from the store. Such call helps Kaizen to clear the stock from its warehouse as well proper moni-

3. Feedback calls for collected products: Here they connect with customers for a feedback. This helps them in improving customer satisfaction level and their recent experience while availing Kaizen support service. It helps them to identify the leakages if any in the service and complaint resolve system. Feedback team helps Kaizen to identify the store and brand performance and also build strong relationship with customer.

Briefing about company’s strength, Murali Krishnan, Director, Kaizen Infoserve said, “We are one of the leading tech support brands which serves the customers in best possible ways. We have established a robust infrastructure across India to help tech brands create a loyal customer base. Our call centres are now bringing good results in terms of uplifting the customer support experience.”

He further added, “Kaizen Infoserve is positioned quite well in the Indian market and constantly assesses the market landscape to unfold in the competitive environment. Kaizen works with a customer-centric approach, proficiency and right strategy to offer good quality tech support.

As Kaizen continue to grow leaps and bounds, customer satisfaction remains a key priority for us.”

www.digitalterminal.in

India’s leading & preferred technology support partner

10+ Regional Hubs | 40+ KAP Locations Strategically Located - Logistically connected Global Methodology with Indian Customization Tech Support Partner’s For :

A Lot To Learn From Wolves Importance of communication With highly-tuned and refined communication skills, wolves convey all kinds of messages to one another.

Work hard Hunting is really hard work for wolves. Hunting success is generally the hard-won reward of good communication.

Play hard Wolves mainly use body language to convey the rules for the family.

Strong team Building a strong team requires wolves to pass down critical skills and knowledge from one generation to the next.

18004255464 -18004254234 -18004253234

www.kaizeninfoserve.com Corporate office - #330, 2nd Main, Domlur, Bangalore-560071.

MARKET REPORT

PRODUCT SHOWCASE D-LINK AX1500 SMART ROUTER R15 D-Link R15, one of the advanced routers under EAGLE PRO AI series combines the latest Wi-Fi 6 technology with artificial intelligence to offer incredible Wi-Fi coverage and speed. It’s loaded with numerous features, like AI Parental control that lets parent designate online hours, restrict website access etc. AI Wi-Fi Optimizer continuously scans and monitors the network to keep users connected to the best and cleanest Wi-Fi channels. The AI Traffic Optimizer automatically allocates bandwidth to different applications for the best connectivity. It informs users which activities are causing congestion and allows them to de-prioritize.

R15 is compatible with Google Assistant and Amazon Alexa, allowing users to use voice control to manage their network easily and conveniently.

ZEBRONICS ZEB-BT800RUF TOWER SPEAKER ZEB-BT800RUF tower speaker has been aesthetically designed and comes with a wired mic to enhance your house party experience. ZEB-BT800RUF is a proudly Made-in-India product, starting from design and development to manufacturing. ZEB-BT800RUF tower speaker is the perfect fit for house parties, and small get-together, as it comes with a minimalist design and is super compact and portable enough to move across the room. Apart from its compact form factor, it is also decor friendly, the perfect fit for backyard grooving or living room chilling sessions with karaoke as it comes with a wired mic. The tower speaker features dual drivers and subwoofer for better sound quality. The tower speaker has dual 3” full-range driver & 5.3” subwoofer positioned to give a superior audio experience.

ZEB-BT800RUF is available at a special offer price of Rs.5,099 available on Amazon.in

PORTRONICS ‘POWER PLATE 9’ Portronics introduces Power Plate 9 - a multipurpose extension box. Having an extension board with multiple power sockets and USB ports with you is always a wise decision as you never know when it might come in handy. Power Plate 9 comes with 8 Power Sockets and 3 USB Ports for Multiple Use. It will help you save time allowing you to be away from your wall adapter. The power strip influxes a high power voltage of about 2500W which empowers the devices and ensures that equal power is distributed throughout the plugged-in devices. The Portronics Power Plate 9 is available at a discounted price of INR 949 backed with a 12-month warranty.

TRUKE F1 BLUETOOTH EARBUDS The ergonomically designed F1 earbuds come with a Cobble Case Design with Hidden Digital Battery Display that further features instant pairing technology alongside Greater stability and Faster Connection with Bluetooth 5.3. The true wireless in-ear buds are also decked with a Dual Mic Environmental Noise Cancellation (ENC). Moreover, the earbuds sport a dedicated Gaming mode with Ultra-Low Latency up to 55ms while offering a Playtime of up to 48hours with a case and 10 hours of playtime on a single charge. Furthermore, the F1 earbuds from Truke are built to redefine comfort through Easy Access with Tap to Control and high fidelity music with AAC Codec. Truke F1 earbuds are priced at INR 1299.

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www.digitalterminal.in

CLOUD FOCUS

PRODUCT SHOWCASE UBON ‘CL-110’ NECKBAND The UBON CL-110 is a wireless touch control neckband that comes with 30 hours of non-stop playtime. This allows you to make hands-free calls and stream music over Bluetooth v5.2 with a range of 10 metres without any obstacles. It comes with a rechargeable battery of 200 mAh and a type-c interface. Stylish and sleek, this wireless neckband is light in weight and has magnetic earbuds, which makes it convenient to use while playing games or exercising. Moreover, its touch control features further make it extremely user-friendly. The CL-110 is available in black and silver colours and is extremely pocket-friendly, priced at Rs. 3999/-only.

LOGITECH G G413 SE GAMING KEYBOARD The G413 SE Mechanical Gaming Keyboards feature Tactile Mechanical Switches, which deliver uncompromising performance and give discernible actuation for gamers who prefer direct feedback. In addition, the keyboards feature PBT keycaps that are engineered with quality material, designed to hold up over time and heat- and wear-resistant, making them one of the most durable PBT keycaps on the market.

Featuring white LED lighting and a black-brushed aluminum-magnesium alloy top case as the keyboard’s backbone, the result is a minimal design, balanced with features that make this keyboard a must-have for gamers. The Logitech G413 SE is retailed at INR 6,995

DAIWA SMART TV Daiwa smart TVs have premium bezel-less design and in-built voice assistant.

Both the 80cm (32) and 109cm (43) TVs include LED -backlit (DLED Panel) and the Android 9.0 operating system, as well as a metallic built for the 109cm (43).

The TVs come with built-in Voice Assistance, making operations smooth and seamless. Engineered in super slim bezel less design, with 1366*768 pixel resolution for the 80cm (32) and 1920*1080 for the 109cm (43), A+ Grade DLED Panel and Quantum Luminit Technology along with 16.7 million colors in 80cm (32) and 1.07 billion colours in 109cm (43), the smart TVs exudes premium picture quality and looks. The smart TVs are priced at Rs. 12990/- (D32HCVA1) & 22990/(D43FCVA1) respectively

BLUEI R13 ROWDY BLUETOOTH SPEAKER Bluei R13 Rowdy speaker comes with enhanced quality materials, and audio, setting it apart from its predecessors. Rowdy comes with a water-resistant and dustproof rating and 6-7 hours of playtime, and an audio output of 10W with a new audio configuration. The Rowdy bears a price tag of Rs 3,299 in India. Bluei Speaker System is equipped with 4x2 inch Subwoofer for Full Range Stereo Sound Reproduction and cool Flashing DJ Lights which makes it ideal for patio parties and music jams. It also has a hook on both sides to attach the handle & carry it comfortably. This box-type PA Stereo and mic set has an FM Radio feature with automatic channel search and storage of up to 60 channels. It can also record perfectly for personal, commercial indoor, and outdoor use.

www.digitalterminal.in

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ASSOCIATION SPECIAL

PACT-CCTA Hosting CCTA IT EXPO 2022 in Chandigarh CCTA IT EXPO 2022 by PACT in association with Chandigarh Association is going to be a special exclusive event in Chandiagrh. This event is a B2B event which will showcase all the brand’s under one roof and will also let everyone know the potential of PACT, Punjab.

CCTA, Chandigarh is India’s IT trade association and is a member of PACT (Punjab Association of Computer Traders) & FAIITA (Federation of All India IT Traders Association) has been our constant endeavor to facilitate harmonious trade between the Vendors/Distributors and members of channel community. We always believe that for IT trade to prosper the healthy and growing channel is a must and at CCTA we, always strived to bridge the gap between Principal/

Distributor & various stakeholders of the trade.

CCTA is working hard to achieve with a clear vision to achieve the common goal of building value for its members, to shape their professional and personal life and take care of its social responsibility towards society through more disciplined acts. CCTA (in association with PACT, PUNJAB) is conducting 2 days IT Expo & Techno Conclave, first of its kind in Chandigarh on July 1 & July 2, 2022.

Rajiv Khanna, Media Advisor, PACT said “We will be holding the Techno Conclave with GALA Dinner on the night of July 1, 2022, Which will be attending by members of CCTA, PACT, visiting delegates of FAIITA & members of the participating exhibitors

FAIITA Elections to Be Held On 2nd July at Chandigarh

Federation of All India Information Technology Associations commonly known as FAIITA is the National largest and only Federation of all the State Associations of IT Business & Services in India. FAIITA has representation from 25 states & union territories of India having membership of more than 100 members. The term of FAIITA Governing body is always of 2 years, but the current working team took an extension for six months to complete few pending projects and procedures which were pending due to COVID Pandemic. The term of the present body including the extension completed on 12th April 2022. During the Governing body meeting held at Lucknow on 10th April 2022, FAIITA GB decided to held the elections in the due course. The GB also appointed National Convener of FAIITA Shri Sanjeev Walia as Presiding Officer for the upcoming elections.

Upon the completion of the term of present executives, elections will be held at Chandi22

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garh on 2nd July 2022, wherein, 20 delegates representing 25 States & Union Territories of India will be marking their presence to participate in the elections for the new cabinet. Panjab association PACT along with Chandigarh association CCTA is hosting & fully sponsoring the entire event which will take place at Hotel Shivalik View, Chandigarh. The stay, the meeting places and the necessary arrangements required for all FAIITA proceedings are a courtesy from PACT and CCTA. PACT and CCTA have also arranged a B2B IT Expro known as PACT-CCTA IT EXPO 2022 for two days i.e. on 1st and 2nd July 2022 at the same venue, which will be catering to about 1000 visitors from northern Indian fraternity of IT businesses. There is also a possibility of interaction of FAIITA with them. More detail about the event can be known from www. pact-ccta-itexpo.com

team, where the sponsorer will be allotted the time to showcase their products with presentations & Technical debate on the subject. We would like to put a proposal for sponsorship of CCTA forthcoming IT Expo 2022 launching ceremony to be held on 1st and 2nd July 2022. Please join hands with CCTA to reach out to your Customers and secure more business and goodwill.”

Devesh Rastogi Named As Presidential Candidate In Upcoming FAIITA Elections

In the upcoming FAIITA GB elections, the new president and a whole new cabinet will be formed which will serve for the next 2 years. For these elections, there is huge excitement among all states' IT associations.

Shri Devesh Rastogi who is currently the Sr. Vice President of FAIITA is nominated as the presidential candidate. He is also the mentor of the Uttar Pradesh Computer Dealer & Trader Association (UPCDTA).

Shri Devesh Rastogi is an IT industry veteran having a wide experience of 42 years. He has been actively associated through his business entities Devlok Distributors, Digizone, Trend Marketing etc. These companies have been serving a network of 1600 channel partners in UP. Also, Mr. Devesh launched his own brand ACXXEL which is in the production of Computer Desktops, AIO, Mini PC, Print Toners, CCTV, SSD and etc.

www.digitalterminal.in

PRODUCT SHELF

WESTERN DIGITAL LAUNCHES NEW SANDISK PRO-BLADE MODULAR SSD ECOSYSTEM

W

estern Digital Corp revealed new innovations from its SanDisk and SanDisk Professional brands, including a modular SSD ecosystem and the world’s fastest UHS-I SD and microSD memory cards, designed to empower professionals and creators around the world.

Whether in the studio creating the next big picture or out in the field capturing footage for a project, the company’s new solutions are centered on delivering high-performance, scalable, and reliable solutions that enable today’s creators to actualize their aspirations.

Western Digital announced an innovative, premium storage solution: the SanDisk Professional PRO-BLADE™ Modular SSD Ecosystem. Designed to meet the need for multiple, super-fast portable storage devices to quickly ingest, edit, and copy large volumes of high-resolution content, the powerful PRO-BLADE ecosystem lets users easily swap out lightweight, high-capacity PRO-BLADE SSD mags so they can carry terabytes of storage without excess bulk. The exceptionally versatile PROBLADE modular SSD ecosystem is built to transform the entire workflow with scalable capacity and time-saving convenience on location and back in the studio.

THE SANDISK PROFESSIONAL PRO-BLADE MODULAR SSD ECOSYSTEM FEATURES:

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PRO-BLADE SSD Mag – A versatile NVMe™ SSD mag that powers the ultimate modular SSD ecosystem. The PROBLADE SSD mag allows users to scale the storage they need in an instant whether in the studio or on location. By loading the PRO-BLADE SSD mag into the portable PRO-BLADE TRANSPORT enclosure users can create a powerful portable SSD. When loading up to four SSD mags into the super-fast PRO-BLADE STATION desktop enclosure, users can build their most versatile media workflow yet. The PROBLADE SSD mag is ready for any location, delivering up to 3m drop and 4,000lbs crush resistance for on-the-go reliability.

PRO-BLADE TRANSPORT portable SSD enclosure – A premium portable and modular SSD for ultra-fast workflow scalability. Pair multiple, lightweight PROBLADE SSD mags with the PRO-BLADE TRANSPORT portable USB-C™ (20Gbps) enclosure for up to 2000MB/s read and write speeds.2 The PRO-BLADE TRANSPORT device enables people to easily swap out PRO-BLADE SSD mags so they can carry terabytes of storage without excess bulk. Attach a PRO-BLADE TRANSPORT enclosure to a USB-C compatible camera rig for high-res recording directly on to the loaded PRO-BLADE SSD mag.

Simply swap between SSD mags to keep rolling without interruption.

PRO-BLADE STATION desktop SSD

enclosure – Optimized for professionals looking for the fastest way to ingest, copy, and edit their content, the PRO-BLADE STATION desktop system lets pros load up to four PRO-BLADE SSD mags at once creating a powerhouse Thunderbolt™ SSD device. The desktop SSD enclosure utilizes a Thunderbolt 3 (40Gbps) interface so they can load and swap up to four high-capacity PRO-BLADE SSD mags at once for simultaneous offloading, real-time 4K/8K/12K editing, and super-fast copies. The PRO-BLADE STATION allows pros to take on their most demanding workloads yet with an exceptionally modular and scalable SSD workstation that empowers creativity. The PRO-BLADE STATION desktop SSD enclosure will be available late 2022 in the United States with pricing to be announced closer to product availability.

SANDISK EXTREME PRO MEMORY CARDS Western Digital also announced improved UHS-I read speeds of up to 200MB/s – on its SanDisk Extreme PRO-class memory card line. The SanDisk Extreme PRO cards reach this unprecedented speed by leveraging Western Digital’s proprietary SanDisk QuickFlow technology.

Paired with the new SanDisk Professional PRO-READER SD & microSD device, the cards deliver unmatched speeds that enable creatives to offload their content quickly. www.digitalterminal.in

CHANNEL EVENT

LAPCARE SUCCESSFULLY CONDUCTED DHAMAKA 2.0 LUCKY DRAW EVENT IN INDORE Lapcare has successfully concluded the 2nd season of Lapcare Dhamaka 2.0 Lucky Draw partner event. Lapcare witnessed an overwhelming response from the partners’ community as they participated in huge numbers. The event was attended by more than 500 channel partners online and over 75 partners attended the event physically.

The event was organized on 15th June, 2022 at Indore Sayaji Hotel.

Last year Lapcare organized Dhamaka 1.0 event where more than 150 partners travelled from across the country to attend the event. This time in the 2nd season of the Lucky Draw event, Lapcare saw great excitement among all the partners who marked their presence during the event both online and offline. The 2nd season proved to be more successful than the 1st season.

All the partners who joined this event were excited and very happy to be a part of this mega event.

The event was also streamed LIVE on social media platform and YouTube for those who couldn’t make it to the venue. The Lucky Draw was conducted live with complete transparency, which was immensely appreciated by the distributor fraternity.

While sharing his views with DT on organizing such a prestigious event for partners, Mr. Atul Gupta, CEO & Chairman, RX Infotech Pvt Ltd said, “I am extremely happy to see the participation of our partners in this Dhamaka 2.0 event. Our partners are our core strength and I am thankful to them for working tirelessly throughout the year to help us achieve the targets. We are delighted to have such a loyal partner base. Through this Dhamaka event, we want to thank our partners for being with us in the success journey. Also, I would like to congratulate all the partners who won prizes today.”

At Lapcare Dhamaka 2.0 Lucky Draw event, Lapcare’s partners shared their overall experience and long-term relationship with the brand. Some of the partners recited shayari for Lapcare brand and on the other hand, a partner presented a heartbeat frame showcasing Lapcare is like the heartbeat of a partner. www.digitalterminal.in

Lapcare announced the 4 bumper prizes for each region and later the coupons were mixed to announce 4 bumper prizes. The winners are as below: #1st Prize TATA TIGOR EV- Won by CPL INDIA – North #2nd Prize iPhone 13 Pro Max- PC World Kupwara - North #3rd Prize Hero Electric Photon - Microciti- Panaji –West #4th Prize Hero Electric NYX- Premier Infotech – Asansol –East Apart from the 4 bumper prize, some other prizes were also distributed for every region which included 1 43-inch smart TV, 2 i3 Laptops and 4 OnePlus Nord smartphones. Since the partners were really excited and overwhelmed to join this prestigious event, Lapcare’s CEO Mr. Atul Gupta planned an additional lucky draw for Indore partners who were present there. Lapcare

distributed 3 phones to the partners for acknowledging their true efforts for Lapcare.

Lapcare is planning to conduct more such events in the coming months.

Channel partners are also expecting the same support from Lapcare as it helps them touch new heights Commencing its journey in 2004, today Lapcare is one of the most reputed brand in IT spares, peripherals and accessories for IT & telecom market, with a Pan-India distribution network. Leading in Laptop Batteries and Adapters in the replacement market, the company has over 5000 retail outlets and more than 1000 service partners across the country. With unique programs like Lapcare Protection Plan, One nation one warranty plan and many other such offers, now Lapcare has become a household name, with over 24 crore users across the country.

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SPOTLIGHT

SECUREYE PROMOTES ITS BRAND DURING INDIA-SOUTH AFRICA T20 CRICKET SERIES Secureye has marked its presence in the cricket stadiums during India-South Africa T20 Cricket Series which was held during 9th June to 19th June 2022. With its brandings in the T20 matches, Secureye aims to further reinforce its brand value and awareness among customers.

This branding activity in one of the most loved sports in India is part of Secureye’s strong marketing strategy for accelerating its growth. The craze of cricket in India is paramount and Secureye plans to capitalize it for creating optimum growth opportunities.

Secureye’s presence during all the matches in this T20 series will definitely help them to drive sales and boost the revenue for this quarter. Secureye has its branding on ground as well as on the big screen which will surely make a positive impact towards brand image.

Secureye is known its wide range of innovative and reliable security products.

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Secureye is serving the market with variety of products including CCTV Cameras, Biometric Attendance Systems, Wireless Cameras, Wireless CCTV kits, Access Control System etc.

in the stadiums will definitely boost our brand image in the market. We are confident that our presence in Ind-SA cricket series will help us drive optimum growth.”

Sharing his pleasure over Secureye’s branding in the cricket series, Mr. ATUL GUPTA, DIRECTOR-SECUREYE India, said, “Secureye is one of the leading brands for security products and has a strong product portfolio which meets the need of our customers. We want to reach every corner of the country and with this prestigious cricket series, we will be benefited a lot. Cricket is a beloved sport in India and we take pride to support India during this ongoing T20 series. Our branding www.digitalterminal.in

SCAN TO REGISTER

PARTNER CONNECT

TP-LINK ORGANIZED PAN INDIA CHANNEL PARTNER MEET TP-Link began its PAN India Channel partner meet and technical training programme INTERFACE 2.0. First in series of nationwide meets, began from Ahmedabad and was followed by Mumbai. Over the last 2 years TP-Link maintained a continued connect with its system integrators during the lockdown phase and conducted a series of product & technology training seminars over Zoom meeting.

“Technology and work environment has changed dramatically over the past two years. Our primary goal was to meet and connect with our loyal partners at these events wherein we showcase our upcoming range of products & solutions and also express our gratitude to the partners for their support which helped us serve the market successfully in past few years. TP-Link India is committed to provide solutions and service to our partners and customers to strengthen their belief in our brand and products.” said Mr. Sanjay Sehgal, Senior Vice President (SMB, ISP & Telco), TP-LINK India Pvt. Ltd.

Both the events received great response with large number of channel partners attending the training session and learning about the upcoming products in the SMB & ISP segment including the upgraded OMADA SDN Cloud Solutions, 10G Fiber switch, upcoming 40G Fiber Switches.

The event has an interactive session with queries raised by partners and TP-Link team resolved them by suggesting effective products and solutions to them. The informal discussion upon the dinner helped to boost the bonding between TP-Link team and partners.

Interface 2.0 will be conducted in Delhi, Chandigarh, Kolkata, Raipur, Bhubaneshwar, Secunderabad, Vizag, Bangalore, Cochin & Chennai in upcoming months.

NETGEAR HOSTED MULTI-CITY MEETS TO EDUCATE ITS CHANNEL PARTNERS NETGEAR is hosting a series of multi-city meets for its Channel Partners to introduce and educate them on its Pro AV product line. This segment has increased its usage of plug and play switching and has inspired NETGEAR to create switches specific to ProAV, M Series of Switches. The host of events has kicked off from New Delhi, April 2022 and will continue till June 2022. The company is arranging these Training and Demo Sessions for its esteemed partners nationally in Tier 2 and Tier 3 cities - viz New Delhi, Kolkata, Bhubaneswar, Jaipur, Indore, Mumbai, Cochin, Vijayawada and Chennai.

Marthesh Nagendra, Country Manager India, ME & SAARC, NETGEAR said "Our business in India is purely driven by the channel partners and therefore it is critical that we educate our partners about 28

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our offerings. With these multi-city meets we enable our partners with the right pitch to position our Pro AV product lines accurately to our customers in the competitive market." www.digitalterminal.in

PARTNER CONNECT

IRIS GLOBAL ENTERS INTO DISTRIBUTION PARTNERSHIP WITH TEAM INFOVISION Iris Global have signed up a Distribution Agreement with Team Infovision Pvt. Ltd to handle their “ATDSC” (Advance Technology Development and Solution Center), a Make in India brand Cameras manufactured in Delhi by Team Infovision. The ATDSC Cameras are best suited for Video Conferencing, Lecture Recording, Live Streaming & Online Teaching beside other applications.

Adding further, Mr. Tarun Kumar Aggarwal, Director, Team Infovision Pvt Ltd said “Our commitments are focused in designing, developing systems and solutions, we find Iris most suitable help to get to the market. They have the

vast expertise & experience in the execution of Govt orders and sales through Channel network pan India.”

Iris has been well known for its Channel Innovation, quick response, and impeccable personal touch. These bring more confidence amongst their partners, they keep coming back with more businesses. “Iris is delighted to associate with Team Infovision. We see tremendous scope and opportunity in distributing ATDSC products. They have great potential in today’s time for which we shall mobilize our entire channel ecosystem” said Mr. Sanjiv Krishen, CMD, Iris Global.

MERCUSYS INDIA REWARDED ITS BEST PERFORMING CHANNEL PARTNERS WITH THAILAND TRIP Mercusys India in collaboration with its National Distributors Supertron India and RP tech India organised an invitational 3 days and 2 nights trip to Thailand for its value-added channel partners from all over the country. The trip embarked on 19th May 2022 with total 70 attendees who travelled to Thailand on an exclusive trip as a token of gratitude for their sales achievement and their commitment towards Mercusys brand.

Mr. Habib, AH Infotech Bangalore said “Thanks to the Mercusys Team for organizing a wonderful trip inviting our channel partners especially after a long break due to Covid-19. Such recognition of our effort feels great and we will do our best to grow more with the brand.”

Our team along with the partners visited multiple tourist attractions in Thailand experiencing a gala time and

experiencing our hospitality.

The partners applauded the sheer efforts put in by our entire team and have shared their readiness for the next trip. Mercusys India will continue to reward our valued partners with schemes and trips for their cooperation and commitment towards the brand.

Mr. Bijoy Alaylo, Vice President - Channel Sales, Mercusys said “Mercusys has always kept partner first approach and we welcome all our channel partners to join us in this journey going forward. More rewards and trips will be followed in coming months. As a brand Mercusys will be bringing in more products for our partners to put forth

to their customers and overall product basket will be aggressively increasing in the rest of 2022.”

RAH INFOTECH ACHIEVED 55% YOY GROWTH IN FY 2021-22 RAH Infotech announced that it has achieved 55% YoY growth in sales at the close of FY22. The VAD has significantly tapped emerging opportunities in market verticals such as SME, Telco and IT/ITeS with nurtured relationships of over 500+ partners PAN India. RAH Infotech has aligned its business with emerging technologies that reflects in their product portfolio and cybersecuriwww.digitalterminal.in

ty has remained its most popular area of expertise.

“We have been providing top-notch IT solutions to a large number of customers including Fortune 500 firms and Government agencies through the robust channel and distribution network, and go-to market strategy. Our products and services have been duly

recognized by leading global analysts, associations and industry bodies, with 13 products that have been recognized as Leaders by Gartner. We have been growing more than 50% year-on-year, which is a testimony to the trust Indian IT reseller community has shown in RAH's value added distribution capabilities,” said Ashok Kumar, Founder & Managing Director, RAH Infotech.

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NEW ARRIVALS

INFINIX ‘INBOOK X 1 SLIM’ Infinix INBook X 1 Slim is the Slimmest & Lightest laptop in the segment, promising maximum portability in less than INR 30k. Weighing just 1.24 kg with 14.8 mm thickness, the 10th Generation Intel core device is packed with several first-insegment features and will be available in three processor variants i3 (8 GB + 256 GB | 8GB+512 GB), i5 (8 GB + 512GB |16GB+512 GB), and the top speed i7 (16GB+512 GB).

The laptop sports a 14-inch full HD+ IPS display with 300 NITS of peak brightness and 100% sRGB color reproduction. This makes it an ideal device for use both at home and at the office. Additionally, users can enjoy basic games and video streaming from Netflix and Amazon Prime. With the Infinix INBook X1 Slim’s HD Webcam and two-layer stereo speakers with advanced DTS sound technology, you can watch videos and play games in good sound quality.

DELL G15 GAMING LAPTOP

LAPCARE OPTICAL WIRED MOUSE Lapcare has launched two new optical wired Mouse L-60 (IND) and L-70 Plus (IND) in India. Both Mouse are designed to upgrade any desk setup and improve the overall work experience. The lightweight and portable design of these Mouse enables faster and more comfortable work than ever before. Mouse offer incredible speed, precise cursor control and smooth functioning. The Lapcare L-60 (IND) is manufactured with ABS plastic material and it is a plug-and-play device. The mouse can help a user with precise scrolling and a smooth clicking experience. The inbuilt optical sensor provides improved accuracy and precise mouse movements.

Lapcare L-70 Plus (IND) is a 3D optical mouse and has an anti-skid design with a durable rubber roller. It gives users an excellent feel while they hold, point and clicks. This wired mouse earns high praise for being affordable, and comfortable. Scrolling the wheel does not require a lot of finger muscle exertion.

KONICA MINOLTA ACCURIOSHINE 3600 Konica Minolta has launched, Accurioshine 3600, a simple, compact and affordable digital embellishment press that provides sensory print applications for printers of every size. The Accurioshine 3600 digital print embellishment press has been designed to bring digital special effects to the mainstream of the commercial printing, finishing, and packaging industries. This new press utilizes key components of the InterTech Award-winning JETvarnish technology – including the intelligent and adaptive AIS SmartScanner registration system – and is designed for a compact, cost-effective, entry-level solution for all printers. The small operational footprint of the Accurioshine 3600 allows printers, finishers and converters to have an in-house full production and prototyping print embellishment system without screens, dies or plates. The all-purpose patented varnish formula allows both flat 2D Spot UV highlighting and sculptured 3D raised special effects on a wide range of substrate stocks and up to 450gsm, from the offset and digital inks to lamination films and aqueous coatings

Dell Technologies continues to celebrate India’s gamers and their increasing enthusiasm for taking gaming to the next level with the launch of its all-new Dell G15 AMD edition (5525).

Fired by the next-gen AMD Ryzen 6000 H series processors, the new range encompasses all the necessary I/O ports, innovative thermal systems, the latest NVIDIA GeForce RTX GPUs, and a chassis that exudes stylish gaming. The G15 5525 comes in 5 different configuration options that are best suited for a gamer’s needs. With next-gen AMD Ryzen™ processors up to 6800H R7 and optimized settings, gamers can revel in powerful and consistent high-end performance during every gaming session. With the Alienware Command Center on Dell G Series, not only can one tailor the hardware for every game but also personalize the space and set up to make the software look and feel precisely the way they want it.

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KINGSTON FURY BEAST DDR5 RGB MEMORY Kingston FURY announced the release of Kingston FURY™ Beast DDR5 RGB memory. The Kingston FURY Beast family boasts the first DDR5 module used to hit 10,004MT/s, this latest addition to the portfolio features enhanced RGB lighting effects with a new heat spreader design that provides bright and smooth illumination. Kingston FURY Beast DDR5 RGB is the perfect solution to customize the style of next-generation DDR5 systems. Intel® XMP 3.0-Ready and Certified, and qualified by the world’s leading motherboard1 manufacturers, Kingston FURY Beast DDR5 RGB lets users build with confidence. With Kingston FURY CTRL2 software, users can choose from a library of preset patterns and effects.

Alternatively, users can customize the smooth and vibrant RGB effects to make their system completely unique. Kingston FURY Beast DDR5 RGB is available in 8GB, 16GB, and 32GB single modules and kits of 2 up to 64GB, with speeds up to 6000MT/s. www.digitalterminal.in

QUICK CHAT

“BIWIN is Globally One of The Top Companies in DRAM and Flash Storage Field For The Last 25+ Years” Individual and organizations across various sectors are deploying Solid State Drives (SSDs) to boost their performance and work efficiency. SSDs are currently one of the most advanced storage devices which is being adopted at a large scale due to its high-performing capabilities. BIWIN, brand owner of Acer Storage products, is one of the fastest-growing brands in the Indian storage market. Rajeev Ranjan, Editor, Digital Terminal recently held an exclusive interaction with RAJESH KHURANA, COUNTRY HEAD -CONSUMER BUSINESS, BIWIN. Read below the excerpts:

Rajeev: How has been the journey so far Acer Memory products since its launch in Indian market?

Rajesh: Its been over a year since we launched Acer Memory products in India. Initially the journey was very turbulent due to Covid lockdowns.

However, once the market opened up, we have witnessed a huge acceptance of Acer SSD’s & Acer Dram’s. Infact the Nvme SSD ( FA 100 ) series has seen an excellent adoption in the PC upgrade market .Covid induced shift in work culture led to “Work from home“.

This augmented by online /digital adoption made high speed and robust SSD in big demand. We have been very successful at placing these products at key counters in markets all over India.

We also won recognition awards from the industry forums. We would like to thank the Indian channel partners and consumers for helping us. We remain bullish for coming months for Acer Memory products.

Rajeev: What is the strength of BIWIN which helps you grow despite huge competition?

Rajesh: BIWIN is globally one of the top companies in DRAM and Flash Storage field for the last 25+ years and with www.digitalterminal.in

in-house IC packaging capability. We have already completed over billion+ IC packaging with 99.7% yield rate. We also have close partnership with all the original vendors in Flash and DRAM. BIWIN products and services include SSDs, embedded storage chips, memory cards, memory modules, and customization services. Acer is a leading brand known to Indian Consumers. BIWIN is a leading storage quality manufacturer.

This unique combination along with strength and network of distributer- fortune marketing make our product offerings very exciting for Indian consumers.

Rajeev: How are you working with Fortune marketing to make your products easily available to your customers across India?

Rajesh: We are working along with Fortune Marketing to leverage its wide network of Sub-distributers, resellers, retailer and e-commerce partners.

Fortune Marketing Private Limited is a 26 years old company based out at the heart of India’s capital. It is one of the leaders in distribution business across India. Present across the Nation, Fortune Marketing works with their 24 operational branches which caters to end-to-end requirements of the customers. Fortune has one of the largest

sales and distribution networks in the country and provides value added distribution for partners including last mile connect and support across marketing and promotions for Networking, IT, Security & Surveillance, Storage solutions and electronics products covering more than 7000 towns across 664 districts in India.

Rajeev: How has been the response for HP branded SSDs so far?

Rajesh: We have seen excellent response to HP branded SSDs as well.

We have expanded our reach for HP branded storage products by leveraging the strength of our national distributers viz- UR Distree Pvt ltd. and Fortune Marketing Pvt Ltd. along with their wide network of channel partners and retailers and e-tailers.

Rajeev: Please tell about your upcoming product launches.

Rajesh: We are working on launching a wide portfolio of storage products such as UHS-I, UHS-II SD cards, CFexpress memory cards & USB external storage products. Details of the same will be shared as and when available.

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IN CONVERSATION

“INDIA IS ONE OF THE MOST IMPORTANT MARKETS FOR KINGSTON IN APAC” The Indian storage market has witnessed tremendous growth over the years and the growing demand for high performance storage products taking this market to several notches up. Market players like Kingston Technology which have been serving the market for a long time have witnessed the transformation of this market very closely. To know more about this industry landscape, Rajeev Ranjan, Editor, Digital Terminal recently interacted with TEJASHWAR SINGH, INDIA SALES HEAD, KINGSTON TECHNOLOGY. Read below the excerpts:

Kingston FURY Renegade for content creators, high-performance users, and gamers. Hence, in Q4 alone, Kingston’s client SSD market share grew to a substantial 26.8% in the channel which displays a healthy annual unit growth despite ongoing component shortages.

Going ahead as well, our aim is to strive for and maintain a leadership position in the category and meet our customers' demands.

Rajeev: What is your current product launch plan for India?

Rajeev: What is your core strength as a leader in the Indian storage market?

Tejashwar: India is one of the most important markets for Kingston in APAC. It has immense potential in PCDIY as well as gaming space. As a leader in the Indian storage solutions market, we have enhanced our position especially during the last two years of the pandemic. While the market dynamics were muted, we at Kingston Technology had rung in a number of changes to ensure that we stay on top of the curve.

Rajeev: How was your performance in last one year?

Tejashwar: Performance wise as well we have reinforced our leadership position in the storage segment yet again. Market share data from analyst research company TRENDFOCUS showed Kingston as the number one client SSD vendor in the channel with 22.2% for unit market share and 22.3 million client SSDs shipped for all of 2021 in the channel. In October, we broadened our portfolio by launching two new high performance client M.2 NVMe PCIe Gen 4 SSDs, KC3000 and 32

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Tejashwar: For the mainstream gaming enthusiasts, we are soon launching Kingston FURY Beast DDR5 RGB DRAM. Kingston FURY Beast DDR5 RGB RAM is the latest addition of Kingston Technology in the wide range of Memory modules. Kingston FURY Beast DDR5 RGB is for overclockers, professional gamers and media professionals. The new Kingston FURY Beast DDR5 comes with enhanced lighting as well as new heat spreader design for brighter and smoother RGB illumination. Later this year, we are also planning to launch Kingston FURY Renegade DDR5 RGB DRAM for the extreme gamers.

For the enterprise level customers as well as content creators looking for data security, we will be launching Kingston IronKey™ Vault Privacy 50 series and IronKey Vault Privacy 80 External SSD (VP80ES), our newest additions to the encrypted lineup. For the mainstream users, who want to carry their important memories and document on the go, we are launching two new USBs- Kingston DataTraveler® microDuo™ 3C and Kingston DataTraveler® Micro USB Flash Drive.

Lastly, we are coming up with a 4TB version of our Kingston XS2000 ex-

ternal SSD for content creators and photographers.

Rajeev: How do you assure excellent service support to your loyal customers?

Tejashwar: Being world leader in memory products and storage solutions, we have constantly been at the top of the curve in connecting with our customers pan India using various digital tools and platforms. To stay ahead of the curve, we have been carefully studying the rapidly changing scenario of operating effectively in a diverse market and have set new benchmarks in the quality of service, ensuring turnaround times not exceeding 48 hours to address any kind of customer feedback (on areas like quality and service).

Kingston Technology also guarantees over 80% replacement on the spot for genuine complaints and even an upgradation to a higher model in the case of unavailability of stock.

Rajeev: What role channel partners play in your strategy and how do you motivate your channel partners?

Tejashwar: We strongly believe in channel friendly approach and mutually growing with the channel partners. We believe that for us to grow, our partners need to grow with us, henceforth we always try to provide our partners with compelling business opportunities. Adding to this, our compelling products and market expertise provide a platform for the channel partners to improve and grow in terms of revenue and reach. On an ongoing basis there are customized training sessions for the channel partners to educate them about new products and share useful first-hand information about the industry trends. www.digitalterminal.in

PARTNER AWARDS

SOPHOS DECLARES THE WINNERS OF SOPHOS INDIA AND SAARC PARTNER AWARDS 2022 These awards honor partners that have made a significant contribution to the delivery and sale of Sophos products and solutions in Sophos’ fiscal year 2022.

Sophos has announced the winners of the Sophos India and SAARC Partner Awards 2022 at the Sophos Virtual Partner Conference 2022 held online on 26 May. These awards honor partners that have made a significant contribution to the delivery and sale of Sophos products and solutions in Sophos’ fiscal year 2022. The awards and winners are as follows.

India and SAARC Partner of the Year Award 2022 - Winner: I T Solutions India Pvt Ltd.

partner program in the last three years and are expanding the sales of Sophos solutions in their respective regions.

India and SAARC Distributor of the Year - Winner: Satcom Infotech Pvt Ltd.

This is awarded to the partner company that has achieved outstanding results and provided flexible and effective proposals that meet user needs, technical support, and sales expansion measures that leverage the strengths of Sophos solutions.

The India and SAARC Distributor of the Year Award is awarded to the distributor that has developed an aggressive and innovative marketing campaign to increase awareness of the Sophos Synchronized Security products and product strategy.

India and SAARC Rising Star of the Year Award 2022 - Winner: NetFas Technologies Pvt Ltd.

“Congratulations to our award-winning partners on their great accomplishments during the year gone by,” said SUNIL SHARMA, MANAGING DIRECTOR - SALES, INDIA & SAARC, SOPHOS. “As the threat landscape evolves, our part-

The award honours the partner that has focused on expanding sales and achieved the best results among partners who have joined the Sophos

www.digitalterminal.in

ners play an active and strong role in keeping enterprises across India and SAARC protected against advanced threats. We are pleased to honour this year’s winners, and we are grateful for their commitment in growing the Sophos brand and our products across the market.” he concluded.

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DT EXCLUSIVE

GRAPHICS CARD PRICE DROP: GOOD NEWS FOR INDIAN CUSTOMERS

The Indian graphics card market has witnessed a significant growth in past few years. The demand is on the rise and it is expected to further grow in months to come. There are many factors that are contributing to the growth of this market.

In India, gaming sector has grown exponentially and youngsters are moving towards professional gaming. Gamers build high-performance gaming PCs with the help of powerful hardware. Graphics card is one of the most essential part of such gaming PCs as it helps users to get best PC gaming experience and improves the gamer’s efficiency as well. Besides gaming, graphics cards have become a very useful hardware component for mining cryptocurrencies, which increases the demand for GPUs further. Also, content creation industry has fuelled the graphics card market in India. The power-demanding applications which content creators use require graphics card to run smoothly. So these all market are progressing well and in the coming months, these market will touch new heights. To dwell more into the market scenario, DT spoke to some of the leading market players in India.

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www.digitalterminal.in

DT EXCLUSIVE

“The Good News Is That The GPU Prices Are Coming Down” Technologies like metaverse, VR, and AR will drive the future graphics card demand.”

RISING DEMAND FOR GRAPHICS CARD

Vinay Shetty, Regional Director,Component Business, ASUS (India & South Asia)

The growth of graphics card market in India is remarkable as the demand from verticals like gaming and content creation continues to rise. The graphics cards are widely adopted to elevate PC performance while managing the heavy workloads. Commenting on the latest trends in the graphics card market, VINAY SHETTY, REGIONAL DIRECTOR, COMPONENT BUSINESS, ASUS (INDIA & SOUTH ASIA) said, “Gone are the days when graphics cards were relevant only for gaming. Now, GPUs help balance the processing workload for more sustained performance. A lot of content creators opt for a powerful GPU that helps them to edit and stream their media quickly and more efficiently.

The demand for graphics card has gone up in recent years and currently the demand is strong especially in the gaming segment. This demand is expected to continue for the foreseeable future.

Sharing his views on the key contributing factors for this increased demand, he added, “There was a steady demand for graphics cards before the pandemic.

But with the pandemic and the associated lockdown, the demand went through the roof for a few reasons. Customers at home wanted to play games or build a PC for streaming or creating videos. The second was the demand for cryptocurrency mining making crypto investors buy graphics cards. And to add to all of that, the chip shortage rose the demand drastically due to the stringent lockdown in our production hubs.”

PRICES TO COME DOWN

key challenge for customers as expensiveness graphics card impacts the buying capacity of customers. “The good news is that the GPU prices are coming down as we speak. However, as our coCEO SY Hsu recently mentioned on the earnings call, despite the GPU demand from cryptocurrency miners being on the decline, the demand remains strong for gaming, which might take some time to normalise,” further added by him.

SERVICE SUPPORT COMMITMENT Service support plays a decisive role in the success of any brand. Customers give extra attention on the service commitment of brands before buying any product. Sharing about the service commitments, he concluded, “We offer extensive support to our customers, so they face minimal workflow disruption. Our initial step is to troubleshoot remotely but if the issue remains unresolved, we offer on-site support or customers can avail assistance from one of our service centers spread across the country.”

The price of Graphics card remains a

“AMD India customer support is fully aligned with the AMD Global Customer Care process” India’s graphics card market size has surprisingly grown over the years. The innovations in the GPUs technologies and exponential demand from various sectors helping the market to grow further. Moreover, factors such as constant advancements in graphic-based games and increasing adoption of gaming laptops fueling the graphics card market growth. The graphics card manufacturers and providers are following this growth trajectory and realigning their market strategy to capitalize on the opportunities.

GRAPHICS CARD MARKET LANDSCAPE www.digitalterminal.in

Graphics card market has witnessed a boom in past few years as the adoption among different consumer segments has gone up. Gamers and content creators seek for powerful hardware hence they are fueling the growth currently.

Commenting on the market landscape, Srinivas Reddy, Country Head - Channel Sales & Distribution, India & SAARC, AMD said, “With many people spending more time home due to previous and current global lockdowns, content creation and content consumption will continue to drive demand for high performance hardware. We also expect

Srinivas Reddy, Country Head - Channel Sales & Distribution, India & SAARC, AMD

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the number of gamers to scale as we move forward, another key driver in technology. We see that content creation and streaming on AMD hardware is one of the many ways gamers can have recreational interaction and engagement while being at home. As the gaming ecosystem continues to expand, with competitive e-sports tournaments picking up sharply, this industry is going to be an exciting space where technology advancements and innovation is key.

AMD helps to drive innovation by giving consumers a range of high-performance CPUs and GPUs to choose from.”

“As you may be aware, in the Q1 FY22 earnings announced by AMD, our client and graphics revenue increased 33% year over year to $2.8 billion, driven primarily by the ramp of our latest Ryzen and Radeon products. Desktop GPU sales nearly doubled year over year as sales of our Radeon™ 6000 Series graphics cards were strong. In the mobile business vertical, the first notebooks featuring the latest Radeon 6000 mobile GPUs launched in the quarter, and we expect the adoption of notebooks based on these products continue to increase with design wins in the key Windows

OEMs. AMD believes in constantly innovating, and in a competitive landscape, this is both necessary and expected by our partners and customers. With the launch of “Zen 3” and AMD RDNA 2 architectures 2020, we continue to deliver leading-edge compute performance across desktop, notebook, and server,” he added.

PRICING CHALLENGE FOR GRAPHICS CARD MARKET Rising price of the graphics card continues to be a major challenge for the market. The demand has swiftly increased in the last few years, but limited supply of the graphics card resulted in the increased price. Sharing his views over pricing challenge, he said, “Over the last two years, demand for technology has been unprecedented. At AMD we recognize this has been challenging for customers and AMD is working closely with our supply chain, board partners, OEMs, SIs and etail/retail partners to ensure as many products are available to gamers as possible.”

ON CUSTOMER SERVICE SUPPORT

Customer service plays a decisive role in the success of any brand and it enables the brand to take a lead in the tough competition. Customer’s trust for a brand increases when they get excellent support and brand emphasize on delivering an enhanced customer experinew graphics hitting ence. “With Briefing about the card service support the shelves in the budget commitments, he said, “AMD India segment, even budget gamers customer support is fully aligned with have options to buy and enjoy new the AMD Global Customer Care process technologies” and aims to provide a world-class cusHimanshu Jain, CEOThis & includes tomer service experience.

Director, Acro telephonic and e-mail support for all Engineering Company queries ranging from product information to technical troubleshooting and warranty support. The customer should visit the AMD customer support contact page on AMD’s website to avail this service. In addition, AMD has a resource of online self-service content that allows consumers to access knowledgebase articles and recommended tutorial videos directly. The knowledgebase articles are compiled based the frequency and type of queries generally received and recommended to customers accordingly. AMD ensures all customer queries are quickly resolved and in a timely manner.”

“Increase in GPU Performance Enabling More Immersive PC Games”

Alan Priestley, VP Analyst, Gartner

The Indian graphics card market is flourishing at a good pace and new trends paving the way for a strong and sustainable growth. The demand from various consumer segments boosting the market landscape which ultimately empowering the brands. This market is 36

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poised to grow further with fast-growing demand in technologically empowered world. Sharing his views on the growing use of GPU, Alan Priestley, VP Analyst, Gartner said, “Increase in GPU performance enabling more immersive PC Games, addition of new features – ray tracing, AI etc. The use of GPUs as workload accelerators in data centres, use data centre based graphics for cloud gaming and virtual desktops.”

The demand for GPUs has been increasing swiftly and the adoption in various segments further fuelling the demand.

Also, as crypto industry is on boom, the crypto investors are investing hugely in crypto mining which requires graphics card. “PC gaming during the Pandemic,

increase in value of crypto currencies and most recently Ethereum has played a pivotal role in the increased demand for graphics card,” added by Alan.

Over the last few years, the demand for graphics card has been unprecedented and it played key role in pushing the price up. It was a big challenge for users who were looking to build a powerful PC for gaming or content creation.

Putting across his thoughts on pricing, he said, “As supply increases price premiums will decrease, but Graphics card prices are increasing as card perf increases to keep ahead of the increasing performance of CPU integrated graphics.”

www.digitalterminal.in

DT EXCLUSIVE

“The Demand For Graphics Card Is Higher Than Ever Before”

Himanshu Jain, CEO & Director, Acro Engineering Company

The market is swiftly growing and this growth trajectory will continue with the boom in sectors like gaming, contnet & crypto. Commenting on the graphics card market growth, Himanshu Jain, CEO & Director, Acro Engineering Company said, “The graphics card market has stabilized quite a lot lately both in terms of supply as well as demand from gamers and content creators alike. This has mainly been possible due to crypto mining losing its charm as a profitable activity for most and also by the new launches from both Nvidia and AMD in various categories across the board.

With new graphics card hitting the shelves in the budget segment in form of the RTX 3050 and the RX 6400 even budget gamers have options to buy and enjoy new technologies and considering that majority of gamers are in the budget spectrum the growth is faster than it has ever been in recent times.”

STRONG DEMAND FOR GRAPHICS CARD

“The demand for graphics card is higher than ever before and this has mainly been due to a series of recent events, some have been manmade like new launches that brought in newer and faster technologies, while some are completely uncontrolled occurring. The pandemic induced work from home culture started it all since not only people needed powerful PCs equipped with graphics cards to aid them in their work be it for designing, rendering or even research, what was earlier done in condensed fashion at offices got replicated into smaller and individual machines at everyone’s home. Also with people having more time in hand a lot of new people, mostly working professionals, either entered or re-joined the gaming industry driving the demand further upwards and this was followed by the boom in crypto market which pushed a lot of people into crypto mining which requires massive processing power from graphics cards,” commented by him.

PRICING CHALLENGE The global silicon shortage is still there and every industry is taking the brunt of it in one way or another, be it something as advanced and complex like the automobile industry or something as common as the graphics card market.

He added, “With a decrease in demand for crypto mining and brands like Nvidia launching mining centric equipment to cater to that market better we have seen

improvement in supply which has been enriched by better supply of raw material to the fabrication industry. Prices are coming down as a result and we at Acro are trying our best to pass on these benefits to the end users by giving the best rates possible on graphics cards brand that we deal in since catering to gamers and content creators of the country has always been our prime priority. With everything into consideration I’m sure that soon we will see prices normalizing even further so every gamer can reap the benefits and realize their dream of gaming.”

SERVICE SUPPORT COMMITMENTS Service support is an important aspect in business and customers expect best service support experience for every purchase. Commenting about the service support commitments, he said, “Acro itself does not handle the after sales support for graphics card brands that we deal in but we try our best to source it to the best in the industry for the purpose so we can provide the end customer the most holistic buying experience. Kaizen handles the RMA for our brands namely as MSI and Inno3D and we at Acro make sure that every customer is aware of where, when and how they can avail the warranty via our dedicated network of offline and online partners and a customer centric social media team.”

“Gaming & Content Creation Industry Has Fuelled The Graphics Card Market In India” The new technology innovations in GPU domain further uplifting the market and creating new growth avenues.

Commenting about the graphics card market, Ashish M Khokale, Marketing Manager India (CND&GNP Dept), India, MSI said, “There is now, an increase in online gaming and Content creation. www.digitalterminal.in

This has been made possible with the ever increase in affordability of the internet in different part of the country, thus leading to more consumption of online content. The current mindset is that a GPU is an integral part of a Gaming or Content creation computer. The Graphics Card market demand is fuelled

Ashish M Khokale, Marketing Manager India (CND&GNP Dept), India, MSI

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DT EXCLUSIVE

by the ever growing need for hardware capable handling complex mathematical calculations related to 2D and 3D graphics required for Gaming, Content Creation, AI and Machine Learning.”

SOARING DEMAND It is very exciting how the demand for graphics card has gone up in recent years. There are various factors that have contributed to this increased demand such as gaming, 4K rich content, power demanding applications and etc. Briefing about the ever increasing demand, he said, “The gaming and content creation industry has fuelled the graphics card market in India. The extensive demand in these sectors continue to push the momentum for brands. The covid-19 pandemic has had a significant impact in the demand for

Graphics cards. With the WFH (Work from home) and Study from home concept, a bit of mining and the increased computing expertise needed to fight the covid-19 pandemic, the demand for GPUs has been rising. The WFH scenario has led to the demand for having an in-house PC for their gaming and work needs, more and more users have been building their own PCs. Additionally, we see more and more content creators opting for more powerful PCs to handle their streaming and content creation needs. Along with this we also see more demand for hardware capable of handling Machine learning and AI. These have been the major contributing factors for the increase in GPU demand.”

PRICING CHALLENGES “The prices have already started to

come down and we can see more and more stock availability for gamers and DIY pc builders who has always been our priority. Along with Nvidia we are running a campaign called “Restocked and Reloaded” to help reach out to more end users,” he revealed.

SERVICE SUPPORT COMMITMENTS “We have a dedicated team handling technical support for all our end users through our support number and email id. We have dedicated personnel who are easily accessible in the Gaming community and are there to assist end user. We have our own repair centre in India with dedicated collection points across India to reach as many users as possible. We also provide on-site warranty for some of our products in some regions of India,” he concluded.

“The Graphics Card Market Demand Is Fuelled by Gaming” MD, Technology and Gadgets (TAG) said, “The Graphics Card market demand is fuelled by Gaming, AI, and use of more power demanding application along with 4k rich content.”

EVER GROWING DEMAND FOR GRAPHICS CARD Vikas Gupta, MD, Technology and Gadgets (TAG)

Nowadays, there is an increase in the use of high-end applications, 4K rich content and professional gaming which is spurring the growth of the graphics card market. The market has evolved significantly and predominantly gaming is the key driving factor. Ever since professional gamers started building performance-oriented custom-built PCs, they moved to high-performance graphics cards that provide them the speed and seamless experience. The market is observing many latest trends, that are driving the market growth. Commenting on the market landscape, Vikas Gupta,

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The gaming and content creation industry has significantly fuelled the graphics card and huge demand in these sectors continue to boost the growth momentum for brands and partners. Briefing about the contributing factors for market growth, he said, “During Covid, PC gaming was the best source of entertainment that most people realised along with power-packed 4k content.

They can see and experience powerful graphics creating cinematography effects. Also, more applications requiring higher graphics-based solutions along with AI and many verticals, make in India projects, and engineering needs further fuelling the demand for graph-

ics cards.”

Commenting on the pricing variation, he stated, “Prices have already been falling and are to the most realistic level. What consumer needs to understand is overall inflation is affecting the cost. Like fuel, increased logistics and other expenses. There is 5% currency variation+ fuel prices (air freight) have doubled and now other variants have jumped big time making net costs higher.”

Service support is one of the leading factors which plays a key role in retaining customers and building their trust towards a brand. Sharing his views on the service support he said, “We have best in class support with kaizen covering almost 45 locations. We cover all the major locations across the country.”

www.digitalterminal.in

Q&A

“WE ARE TARGETING A 55% GROWTH THIS YEAR AS COMPARED TO PREVIOUS YEAR” The cyber-attacks and security breaches incidents have grown tremendously these days. Organizations fall prey to severe online attacks due to the vulnerable ecurity infrastructure.

Organizations need reliable and strong security solutions to prevent such cyber-attacks. Keeping all these in mind, the investments in cyber security solutions have gone up in major organisations. BD Software Distribution is one of the trusted cyber security distributors in India who provides best security solutions to large customer base. BD Software is serving with its large network of channel partners PAN India. Rajeev Ranjan, Editor, Digital Terminal recently held exclusive interaction with ZAKIR HUSSAIN RANGWALA, CEO, BD SOFTWARE DISTRIBUTION PVT. LTD. Mr. Zakir shared his views about the market landscape, channel strength and strategies for Indian market. Read below the excerpts: ZAKIR HUSSAIN RANGWALA, CEO, BD SOFTWARE DISTRIBUTION PVT. LTD

RAJEEV: BEING ONE OF THE MOST TRUST CYBER SECURITY DISTRIBUTORS IN INDIA, HOW DO YOU MAINTAIN EFFECTIVE GROWTH IN THE COMPETITIVE MARKET? ZAKIR: We are transparent in all our dealings with our partners. We work closely with all our partner’s till the deals are closed thus helping them in every step towards the closure. Our way of working, profit assurance, and hand holding keeps us in the race and helps us to keep the growth momentum going.

RAJEEV: WHICH KEY BRANDS ARE YOU ASSOCIATED WITH CURRENTLY? DO YOU HAVE ANY PLANS TO ON BOARD MORE BRANDS IN THIS NEW FY? ZAKIR: The main brands we are associated are Bitdefender, SAFETICA, Endpoint Protector, Zecurion, IPM+, Beehive, Abbyy, Aquila I, Supermail to name a few. We are in discussion www.digitalterminal.in

with couple of more brands we would like to introduce in the Indian Market this year.

RAJEEV: WHAT ARE THE MAJOR FOCUSED AREAS FOR BD SOFTWARE DISTRIBUTION IN 2022?

ZAKIR: Our focus has always been in the SMB markets across India and Corporates for our EDR and DLP solutions. We continue to focus on those areas and regions where such customers exist across India. Our focus is also on training our partners and educating them on our various solution which might be useful in their respective regions.

RAJEEV: HOW DO YOU SEE YOUR OVERALL CHANNEL STRENGTH? DO YOU HAVE ANY PLAN TO APPOINT NEW PARTNERS IN ANY SPECIFIC REGION? ZAKIR: Over the last 5 years we have built a very loyal channel partner base

which has been offering most of our solutions in their regions / customer base. We are still working on appointing partners in region where we do not have a representation. Currently we have a very good channel strength and this year we will focus on channel segmentation and grow our base accordingly.

RAJEEV: WHAT WILL BE YOUR REVENUE OR GROWTH TARGET FOR THE CURRENT FY? HOW DO YOU PLAN TO ACHIEVE THIS SET TARGET? ZAKIR: We are targeting a 55% growth this year compared to previous year. Our new solutions, and new regions will ensure that we reach the figures we have set the eyes on. Also as now the covid restrictions have been lifted, we hope that business activity picks up across the nation giving everyone the growth they have been targeting.

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REVIEWS

MARKET REPORT

TENDA CP3 AI BASED WIFI SECURITY CAMERA application. All you have to do is name the camera as you want and you can scroll through the settings interface.

360-DEGREE ROTATION AND AI BASED MOTION DETECTION You can set the camera to perform a 360-degree rotation at a certain time or less, depending on the user’s preference. 360-degree rotation is also very smooth and results in no time. CP3 Ai based motion detection feature also impressed on its accurate motion detection functionality;

PRIVACY FUNCTION

WHAT’S IN THE BOX DT received the product in the sealed retail box, in which we also found an accessory that allows mounting on the wall or ceiling, dowels and screws to fix this accessory, the power adapter, quick start guide and a leaflet with regulatory information.

DESIGN CP3 design is quite conventional for an indoor surveillance camera that can rotate on the horizontal axis at 360 degrees and the vertical axis at about 155 degrees.

CP3 shape resembles that of an egg, chamfered at the base. The module that integrates the lens, the night lighting system with 4 IR LEDs, as well as the microSD card slot and the Reset button, which cannot be seen normally, is black and has a sphere shape.

The CP3 is correctly manufactured, it leaves the impression of a quality product. The plastic on the outside looks tough and premium. The detailed finishes are correctly optimised.

INSTALLATION AND USE you need to download the TDSEE application, available for free in the Google Play Store and Apple App Store.

The first step is to create an account using your phone number or email address, then click on the button to add a new device. It’s easy and simple, just need to follow the instruction, then everything happens automatically, the final configurations are made by the 40

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There is a way to physically cover the camera lens when you want to be sure of your privacy. Simply by pressing a virtual button in the application, the rotary module tilts to the bottom and so the lenses are completely covered;

ALERT ALARM There is an alarm mode that can be activated, which involves sending notifications when the camera detects motion in the frame or noise nearby.

As always, Tenda offers a product with a very good quality / specification / price ratio. The CP3 tends to have no obvious drawbacks, especially if we judge by the indoor utility and offered price.

Let’s see at the end the main pros and cons for the Tenda CP3 Wireless IP Camera:

PRO - Easy installation and configuration; - Good video quality of recordings; - AI based motion detection, Alert alarm and notification - 3 Year warranty policy - Value for money.

VERSUS - No 5 GHz band connectivity; - The four rubber feet at the base of the camera do not provide the best possible grip.

-Not for outdoor installation.

VIDEO QUALITY AND TWO-WAY AUDIO In terms of recording quality, especially when analysing the videos stored on the card, the quality is not only correct, but surprisingly good. The same goes for the captured sound, the built-in microphone is sensitive enough to clearly capture the vast majority of sounds from the location where the camera is mounted.

CONNECTIVITY: Tenda CP3 offers 802.11 b / g / n Wi-Fi connectivity only on the 2.4 GHz band.

The maximum transfer speed is up to 150 Mbps, more than enough regardless of the situation. However, the needle standard with availability for the 5 GHz band would have meant a less interference-influenced connection, so something more stable.

Three years of warranty policy and three months of free cloud storage services are very One other hand other interesting feature attached with Tenda CP3 wifi security camera.

CONCLUSION

SPECIFICATIONS -Maximum resolution 2560 x 1440 pixels; - Night view up to 12 meters away; - 802.11 b / g / n Wi-Fi connectivity, 2.4 GHz, maximum 150 Mbps transfer; - Pan / Tilt: 360/155 degrees (90 degrees up, 65 degrees down); - Security: 64/128-bit WEP, WPA / WPA2, WPA-PSK / WPA2-PSK - MicroSD card slot up to 128 GB; - Built-in microphone and speaker; - Dimensions (height x diameter): 103 x 88 mm; - Weight: 218 grams.

www.digitalterminal.in

INTERVIEW

“ViewSonic is Currently the Fastest Growing Monitor Brand in India” The demand for innovative and high-performance monitors has tremendously increased in last couple of years due to growth in various market segment. The market of advanced monitors has observed a significant growth which has provided tech brands huge opportunities to increase their presence and achieve better results. ViewSonic is one of the prominent market player offering the wide range of monitors for various consumer segments. Recently, Rajeev Ranjan, Editor, Digital Terminal recently spoke exclusively to Sanjoy Bhattacharya, Director Sales and Marketing –IT Business, ViewSonic India. Putting across his views on the market landscape, Sanjoy further elaborated about their product strategy, channel infrastructure, service support and roadmap to fuel the growing in FY 2022. Read below the excerpts:

RAJEEV: HOW IS VIEWSONIC CURRENTLY POSITIONED IN THE MONITOR MARKET? HOW DO YOU PLAN TO GROW YOUR BUSINESS FURTHER IN FY 2022?

SANJOY: ViewSonic has been liked by customers in India, and now ViewSonic in a year is currently the fastest growing monitor brand with a vast range of monitors belonging to different categories. As a company we have always strived hard to come up with innovation and technologies for our fast-paced customers along with new trends which a technology oriented company does. In the year 2021 we achieved an average CAGR of more than 100% growth quarter 42

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SANJOY BHATTACHARYA, DIRECTOR SALES AND MARKETING –IT BUSINESS, VIEWSONIC INDIA

and quarter. We have also managed to attain more than 3% value market share in India in the mid and premium segment.

In terms of technology and range of products, we are leading almost every segment in the market. With ColourPro, Gaming, Workspace and Entertainment series; ViewSonic is the only visual-solution company in India that has a product catalogue offering a wide array of monitor solutions catering to the extensive audience and the ever-changing needs multipurpose requirements.

RAJEEV: WHAT IS YOUR VIEW ON THE SURGING DEMAND FOR GAMING MONITORS? HOW DOES

VIEWSONIC PLAN TO CATER TO THE FAST-EVOLVING GAMING MARKET? SANJOY: Gaming has been the most dynamic and high demand segment since the last few years.

The segment has picked up pace owing to the popularity and entry of the professional gaming/E-sports competitions.

Leading the trend at the forefront, ViewSonic observes as a huge opportunity to grow by providing the best of our gaming monitors to our customers. Last year we launched our Elite Gaming monitor (XG270Q) in our Elite gaming series. The www.digitalterminal.in

INTERVIEW

monitor is equipped with a refresh rate of 165hz and a response time of 1ms (GtG). The 27-inch monitor also comes with IPS G-sync as well as a verified NVIDIA’s G-SYNC compatible technology that ensures an effortless gameplay within even the fastest scenarios.

This year we also plan to expand the segment with the launch of new monitors in the professional gaming range. The aim to provide the high speed IPS, amazing refresh rate, dynamic colours and comfort to all our consumers for a seamless RAJEEV: WHAT IS THE USP OF VIEWSONIC? HOW DO YOU ASSURE BEST QUALITY AND RELIABILITY IN YOUR PRODUCTS? SANJOY: ViewSonic is a leading global provider of visual solutions in the global market. We believe in delivering the best of our technology and servicing to all our customers. The brand in throughout its journey has maintained the international quality standards for all its products.

Being leaders in the market, we have a strong presence in every segment of the industry catering to our ex-

tensive customer base. Through our quick and effective customer services and international warranty on all products, we have ensured to build excellent brand-customer relationship.

As a brand we are confident in our technology and product range to a point that we offer an additional 2-year warrant on all of our units, taking the count to a 5-year warranty promise for our consumers. ViewSonic stands for reliability and best in class monitor experience and we aim to keep innovating in the same direction.

RAJEEV: WHAT IS YOUR CURRENT CHANNEL STRENGTH? ARE YOU PLANNING TO ADD MORE PARTNERS FOR EXPANDING YOUR REACH IN THE MARKET IN 2022?

SANJOY: Channels serves as the one of the most crucial aspects of our brand and strengthen building exercise. The current channel strength is spread across all major Tier 1 markets and we further plan to expand our reach across tier 2 and tier 3 cities in the near future. Our

AMD Powers the World's Most Powerful Supercomputer AMD showcased its continued leadership in high performance computing (HPC) by powering the fastest and the most energy efficient supercomputers in the world, according to the latest Top500 and Green500 lists.

Oak Ridge National Laboratory’s (ORNL) Frontier system submitted its very first score to the Top500 list of 1.1 exaflops, making it the world’s fastest supercomputer and the first to break the exascale barrier. Frontier’s performance is more than double the number two system and greater than the sum of the next seven systems on the latest Top 500 list. www.digitalterminal.in

In addition, the Frontier test and development system (TDS) secured the top spot on the Green500 list, delivering 62.68 gigaflops/watt power-efficiency from a single cabinet of optimized 3rd Gen AMD EPYC processors and AMD Instinct™ MI250x accelerators. Finally, Frontier’s mixed-precision computing performance clocked in at 6.86 exaflops, as measured by the High-Performance Linpack-Accelerator Introspection, or HPL-AI, test. Next steps for Frontier include continued testing and validation of the system, which remains on track for final acceptance and early science access later in 2022, and open for full

industry first initiatives, Power-play app and the Price Parity Programme are specially designed to support the channel partners with updates and additional information via app on the upcoming launches and newer technologies being adopted by the brand.

In 2022, we also aim to improve customer experience by incorporating demos in key retail outlets in order to offer real-time experience to all the customers and help them make a thoughtful choice when purchasing a monitor.

RAJEEV: PLEASE TELL ABOUT YOUR SERVICE SUPPORT COMMITMENTS FOR LOYAL CUSTOMERS? CAN YOU GIVE US A GLANCE AT YOUR SERVICE SUPPORT INFRASTRUCTURE? SANJOY: Being the market leaders, ViewSonic is one of the most consumer – friendly brands, therefore, providing industry first 3+2 years additional warranty (Except Touch & portable Series). We offer onsite service with a turnaround time of maximum two working days with over 272 service centers across the country and approximately 20572 serviceable pin codes.

GLOBAL NEWS science at the beginning of 2023.

In other AMD EPYC and AMD Instinct MI200 systems, CSC’s LUMI supercomputer is third on the Top500 list with 152 petaflops of performance and third on the Green500 list with 51.63 gigaflops/ watt power-efficiency, and the Adastra system at GENCI-CINES is tenth on the Top500 list and fourth on the Green500 list. These systems continue to highlight the performance and efficiency capabilities of the AMD Instinct accelerators at a node, cabinet and system level.

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FACE 2 FACE

“WE HAVE TAKEN AN AMBITIOUS TARGET OF RS. 250 CRORES FOR THE CURRENT FINANCIAL YEAR” The demand for home entertainment products like LED TVs & Speakers has grown exponentially in India therefore the tech brands are bringing highly innovative products for their customers. On the other hand, the rising demand for IT and mobile accessories are further pushing brands to keep their innovations in line with the emerging trends. Due to immense opportunities, this market is very competitive but the success of any brand depends on quality and affordability. There are many brands available in this domain and competition among these brands are very high. Elista is one of the fastest growing brands serving the Indian customers with its reliable products ranging from Home Appliances, IT accessories to Audio products. The company manufactures its most of the products in India and are widely popular amongst Indian customers. To know more about Elista’s product range, retail presence and growth plans, Rajeev Ranjan, Editor, Digital Terminal recently interacted with MR. PAWAN KUMAR, CEO, ELISTA. READ BELOW THE EXCERPTS:

RAJEEV: HOW DO YOU SEE THE GROWTH OF BRAND ELISTA IN INDIA SINCE IT’S INCEPTION? WHAT HAS BEEN YOUR CURRENT REVENUE FOR THE RECENTLY CONCLUDED FINANCIAL YEAR? WHAT IS YOUR REVENUE TARGET FOR FY 2022-23?

PAWAN: Since our inception in the year 2022, we have achieved a revenue of Rs 180 Crores, out of which the last financial year’s revenue was Rs 145 Crores. Riding high on the success of the brand, we have taken an ambitious target of Rs 250 Crores for the current financial year and we are very confident of achieving it.

RAJEEV: HOW DO YOU SEE BRINGING ON BOARD CRICKETERS LIKE SURESH RAINA AND ISHAN KISHAN AS BRAND AMBASSADOR? DID THESE INVESTMENTS REALLY HELP YOU TO CONNECT A CORD WITH THE INDIAN CUSTOMERS? PAWAN: We had roped in the ace cricketer Suresh Raina to promote LED TVs and coolers in the first year of our inception as we felt that his persona resonates well with the brand personality. We recently got the popular young cricketer Ishan Kishan also on board for our entire range of products. Bringing in the popular faces as our brand ambassadors has given us recognition in trade and industry. There is a lot of excitement among our employees and consumers.

RAJEEV: CAN YOU PLEASE BRIEF ABOUT THE CURRENT PRODUCT LINE WHICH YOU ARE FOCUSING THIS YEAR? PAWAN: Our current product line up consists of LED TVs, Coolers, Washing Machines, Dish Washers, IT & Mobile Accessories & Speakers. We are going to add ACs and new refrigerators to our line up by the end of this year. Our top focus currently is on LED TVs, Washing

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Machines and IT Accessories and in the coming months, ACs is one segment which will need focus.

We are also bringing mother boards, bigger LED monitors and complete range of SSD cards to complete our range of IT accessories.

RAJEEV: HOW DO YOU SEE YOUR RETAIL PRESENCE AND VISIBILITY ACROSS INDIAN MARKET? WHAT ALL PLANS DO YOU HAVE TO ENHANCE YOUR RETAIL PRESENCE IN THE CITIES WHERE CURRENTLY YOU ARE NOT PRESENT? PAWAN: We currently have 250 distributors and 10000+ retailers. We are well established in Tamil Nadu and Karnatka in South. West and East India is also doing well for us. North India is where we are going to focus this year and bring this region a significant contributor to the revenue. As far as the visibility is concerned, we are investing in terms of retail & OOH Branding, enhancement of our foot-prints in channel and trade schemes. With the

consumer active on digital mediums, we are spending on online visibility also.

RAJEEV: HOW DO YOU MAKE BALANCE BETWEEN ONLINE AND TRADITIONAL PARTNERS? WHICH MEDIUM HELPS YOU IN GETTING MORE SALES? PAWAN: We are a traditional off-line brand as of now with maximum revenue coming from retail. However, we have presence on e-commerce sites also.

Looking at the response from market, we will soon be bringing online exclusive products.

RAJEEV: WHAT IS YOUR COMMENT FOR OFFERING EXCELLENT SERVICE EXPERIENCE TO YOUR LOYAL CUSTOMERS? PAWAN: Elista products are serviced through our hundreds of service centres.

We have stringent processes in place and coupled with our own custom CRM, we are focussed on making Elista one of the best brands backed by world class service. www.digitalterminal.in

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NEWS BYTE

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ESET NAMED LEADER FOR ESET PROTECT ADVANCED

NODWIN GAMING ON BOARDS INDUSTRY VETERAN VISHAL PAREKH AS CHIEF MARKETING OFFICER

ESET has been awarded Leader status in G2’s report for Summer 2022. The ESET PROTECT Advanced solution has consistently been highly ranked by G2 users and achieved substantial satisfaction and market presence scores in their Grid® Reports, which represent the democratic voice of real software users, offering benchmarks for product comparison and market trend analysis. In the summer edition of the G2 Grid Reports, ESET was a Leader in several of the reports, including for Antivirus Software, Endpoint Management Software, Endpoint Protection Suites, and Mobile Data Security Software. And in terms of the Mid-Market reports aimed at companies with up to 1,000 employees, ESET was a Leader in Mid-Market Endpoint Protection Suites, Mid-Market Antivirus Software, and Mid-Market Endpoint Management Software.

NODWIN Gaming has appointed Vishal Parekh as its Chief Marketing Officer.

Parekh joins the company from Kingston Technology, world’s leading memory brand, where he was the Marketing Director. During his 15-year long stint at the organisation, Parekh was instrumental in building Kingston and HyperX brands in India. With this appointment, NODWIN Gaming aims to further expand and strengthen its foothold in the esports and media space in India and globally, utilising Parekh’s extensive international experience in the leadership and strategic marketing roles. Parekh has over two decades of experience in strategic business management and brand building for clients in IT, retail, lifestyle, gadgets, and gaming. At NODWIN, he will be implementing a global marketing and communication strategy to support the firm’s growth aspirations and core messaging.

OPPO LEADS ‘MADE IN INDIA’ SMARTPHONE SHIPMENTS IN Q1 2022 OPPO has emerged as the leader in the ‘Made in India’ smartphone shipments in the first quarter of 2022, recording a 22% YoY growth, as per a report provided by Counterpoint research. Owning to the increasing smartphone demand in India as well as increasing exports, ‘Made in India’ smartphone shipments grew 7% YoY in Q1 2022 and reached over 48 million units.

Overall, In 2021, the shipments of ‘Made in India’ smartphones crossed 190 million units.

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SOPHOS RECOGNIZED AS CYBERSECURITY COMPANY OF THE YEAR Sophos announced it has been named Cybersecurity Company of the Year by Cyber Defense Magazine. It is an Editor’s Choice winner in the publication’s 10th annual Global InfoSec Awards, which honor worldwide industry innovators for their unique and compelling solutions and services. Sophos’ comprehensive and integrated portfolio of solutions and managed services protects against ransomware and other advanced cyberthreats. Pillar offerings – including Sophos Intercept X, Sophos XDR, Sophos Firewall, Sophos ZTNA, and Sophos Cloud Security – are easily managed in the cloud-native Sophos Central platform. Customers can also choose to have them managed by Sophos MTR, a threat hunting, detection, investigation, and response service that provides a dedicated 24/7 security team to rapidly identify and neutralize sophisticated and complex threats.

IBM OPENS ITS NEW AUTOMATION INNOVATION CENTRE IN KOCHI IBM announced the launch of a new Automation Innovation Centre, which will be housed within the IBM India Software Lab in Kochi, located at Brigade World Trade Centre Info Park, Kakkanad. The new centre, which will be fully operational in Q3 2022, will allow IBM and IBM Ecosystem partners to build automation solutions through their lifecycle – product design, engineering, and support -- that will help clients in the areas of business automation, AIOps and integration. At the new centre, IBM will work in tandem with clients and partners to co-create in order to foster innovation by bringing an outside-in view for designing new products at speed while enhancing customer experience.

SEAGATE’S MULTICLOUD MATURITY REPORT REVEALS HOW BUSINESS CAN THRIVE IN THE MULTICLOUD Today’s multicloud is a mix of clouds that don’t communicate well. As multicloud complexity and the related costs are on the rise, the friction leads to data lock-in—and the resulting loss of business value. But it doesn’t have to be that way, says a new industry report. The Multicloud Maturity Report from Seagate Technology Holdings plc demonstrates that it is crucial and possible to both minimize data costs and maximize data-driven innovation in the multicloud. The report also provides steps organizations can take to level up. Drawing on an original global survey of senior IT and business leaders, commissioned by Seagate and conducted by Enterprise Strategy Group (ESG), the report constructs a unique Multicloud Maturity Model. The model shows how organizations navigate the growing multicloud complexity. It reveals that the most multicloud-mature companies derive the greatest business benefits.

PURE STORAGE SETS UP ITS R&D CENTER IN BANGALORE Pure Storage inaugurated its new India Research and Development Center in Bangalore.

Attended by Dr. C. N. Ashwath Narayan, Minister for Higher Education; IT & BT, Science & Technology; Skill Development, Entrepreneurship & Livelihood, Government of Karnataka, India, the new center is a key component of Pure’s global innovation engine and a commitment to the government’s “Make in India” initiative. The center will focus on innovations that transform storage and data management. www.digitalterminal.in

>>>> KASPERSKY DETECTED & PREVENTED ALMOST 2 LAKH PHISHING ATTACKS TARGETING CRYPTO Kaspersky experts took a close look at the phishing pages aimed at potential crypto investors as well as the malicious files that are distributed under the names of the 20 most popular cryptocurrency wallets. Since the beginning of 2022, Kaspersky products detected and prevented almost 200 000 attempts to steal users’ digital currencies and credentials to their wallets via phishing.

The number of such attempts almost reached 50 000 in April, which is half of the indicators for the first quarter of 2022. Crypto wallets are the primary target for scamming and malicious activity. Crypto wallets are the primary target for scammers because they are the initial place of storage for cryptocurrency and deal with large amounts of virtual money.

NETAPP DECLARED WINNERS OF ITS APAC PARTNER EXCELLENCE AWARDS NetApp announced the winners of its annual Asia-Pacific (APAC) Partner Excellence Awards at the NetApp Partner Summit 2022. These awards recognize partners that have demonstrated success in delivering new cloud experiences, unlocking greater business value for their customers, while driving impressive revenue growth over the past financial year. The Award recipients showed outstanding results in NetApp® solutions sales in cloud, AI, data protection, FlexPod and ONTAP by building specializations in key focus areas via the NetApp Unified Partner Program. www.digitalterminal.in

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LEXAR HONOURED WITH RED DOT AWARDS 2022 IN FIVE CATEGORIES

GARTNER SAYS WORLDWIDE GOVERNMENT IT SPENDING TO REACH $565.7 BILLION IN 2022

Lexar took the Red Dot Awards by storm this year, by winning five awards across the defined categories. Known as the ‘Oscars of Product design’ this is not the first time that Lexar has won the Red dot awards for its product excellence.

Lexar was awarded four product designs last year as well, further highlighting the brand’s consistent advance in more purposeful product design and functionality within the consumer electronics market.

Expressing the gratitude, Mr. Gaurav Mathur, Director, Lexar Co., Limited said, “We want to sincerely thank the jury members for recognizing our efforts in the development of innovative product designs, to fit the need of everyone using it. Winning an award is only the first step toward putting in more effort and striving for greater success in the future.”

Worldwide government IT spending is forecast to total $565.7 billion in 2022, an increase of 5% from 2021, according to Gartner, Inc. In 2022, government IT spending is forecast to increase across all segments except internal services and telecom services. Continuing the trend from 2021, software is forecast to record the strongest growth across all segments in 2022.

As legacy modernization continues to be a priority in government organizations, growth in the data center systems segment will continue to slow though the forecast period. Governments continue to invest in critical application software that directly support end user interfaces driving strong growth in this segment.

Spending on telecom services is set to decrease in 2022 as governments reduce spending on expensive legacy systems in favor of digital service delivery models.

SYNEGRA OPENS NEW STATE-OF-THE-ART SMT LINE AT ITS GOA PRODUCTION UNIT SYNEGRA EMS Ltd. is a subsidy of SMARTLINK, which started manufacturing Networking Products by importing the 1st SMT line in 1994. Due to high volume manufacturing with Government support of Duty difference of Finished products and detail parts importing, we started manufacturing many types of products and increased ours to 8 SMT lines production capacity. After the WTO agreement due to the duty-free import of Finished Products, manufacturing decreased year on year in India.

Two years back SYNEGRA imported the FUJI NXT III line as most of the SMT lines had become very old.

TECHNOLOGY PLAYS IMPORTANT ROLE IN BUILDING CONSUMER TRUST: ADOBE STUDY Adobe announced results from a study of more than 5,000 Asia Pacific consumers and 900 business leaders which finds a strong correlation between brand trust and consumer behaviour. Among APAC consumers, 66% say they will stop purchasing from brands that break their trust, while 40% plan to spend at least USD 1000 more each year with trusted brands. Indian consumers stand out here as 48% say they will spend over USD 1000 on trusted brands, more than their peers in South East Asia (29%), Australia (14%) and New Zealand (8%).

DELL ANNOUNCED AVAILABILITY OF UNITY XT’S LATEST OPERATING ENVIRONMENT (OE) 5.2 Dell Technologies continues delivering breakthrough storage software innovations to its customers with the availability of Dell Unity XT’s latest Operating Environment (OE) 5.2. This software release delivers several important storage technologies designed to simplify how users address capacity expansion and recover data faster, expand disaster recovery topologies, increase storage utilization and cost-effectively upgrade Unity XT systems while lowering CapEx/OpEx. Just as important, the 5.2 release brings feature/function parity across the family of Unity XT Hybrid Flash and All-Flash arrays. The new features, which also apply in part to Unity XT AFAs, target the continuing market relevancy for HFAs as a compelling storage solution for small to mid-size enterprises (SME) with general purpose workloads that don’t need the speed and low latency of All Flash/NVMe architectures.

OPTOMA APPOINTS AMAN SINGH AS ITS ZONAL HEAD FOR NORTH AND WEST REGION OF INDIA Optoma Corporation announced the appointment of Aman Singh as the Zonal Head of Optoma for the North and West Region of India.

Aman will spearhead the sales efforts in both markets and will also be responsible for the organisation's revenue growth in the region. In his vast career of 16 years, Aman has served popular brands such as Toshiba India Pvt Ltd, Dell India Pvt Ltd, K7 Computing Pvt Ltd, BenQ India Pvt Ltd, to name a few.

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MARKET FOCUS

STRATEGIC ALLIANCE: “THE ULTIMATE GROWTH FORMULA”

Nishant Gupta, Managing Director, Radiant Info Solutions Pvt. Ltd Starting a business means answering a series of questions as they relate to turning an idea into a viable company.

One key question that should always be asked, and answered, is how the product or service can make life easier for customers. Keeping this as a principle vision, Radiant since it’s inception tried to take accountability to satisfy the inquisitiveness of the customer by offering unique solutions in the field of technology.

To serve customers with streamlined technology and services, Radiant moved one step further and focusing on the “Franchise model “with a vision to Grow with the Alliance strategy.

“Since our inception, we knew that the kind of business we are in, we need a strong association of a pool of energetic, visionary and tech-savvy entrepreneurs who have an inclination towards technology. Since it is a concept that needs systematic fragmentation by providing superior supply and services, we found franchising as the best way to go ahead. The franchise route is helping us to select the right people from the field of technology who are interested in promoting technology and create a system which eases the customer to reach the right product and service across India,” said Nishant Gupta, Managing Director, Radiant Info Solutions Pvt. Ltd. Nishant further added “In this unprecedented time, unfortunately, many businesses and even some franchises have had to close their doors for their good. Others, however, have managed to sail through not just because they had a good business idea, relevance, and accessibility but they also had a supportive community.”

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Local and small businesses may not make millions each year, but with the support of the franchise the system goes a long way in any situation. They are able to create recognition within the assigned territory and build a following of loyal customers. Backing by a strong Franchisor customer starts trusting their business and offerings which will continue to provide more businesses opportunities.

The IT business is quite lucrative but at the same time competitive as well.

There are many intricacies to get into this business or to sustain in the competitive environment, many entrepreneurs opt for a franchise route. When such establishment own a franchise, the franchisor provides them not just a name but market research, access to resources like marketing collaterals, pre and after sales tech support, pitching and guidance to make the start-up period quicker and more convenient to succeed further.

In other words, a franchise allows them to be their own boss without the challenges that come from starting a company from scratch. But to run a successful business, it’s great privilege as being a Franchisor Radiant who will be a part of their journey in every thick and thin.

Radiant as an organisation value the small- and medium-sized businesses and understand their expectations from a Brand. Radiant with its strong fundamental business ethics and strong association with the partners offered steady supply and services for clients as well for associated partners even at the time when many others had to scale back or even shut down.

Radiant is taking many of the measures that they learned and observed over the last few years, on everything from offering streamlined supply, continuous tech training and fitting them into their processes so they can become an even stronger partner to franchise owners.

Having more than 1000+ regular customers and an established brand name in channel business, Radiant wanted to expand the brand to all the regions and cities of India apart from its reach in the metros. The task of reaching to the length and breadth of India is huge and for Radiant it is practically possible with its deep roots in channel business. Though Radiant sees significant potential in the franchise as they believe that when local stakeholder invests in franchise opportunity, the kind of dedication and commitment remains at different level. This ultimately becomes beneficial for both the parties. Hence the best route for Radiant was to appoint partners through the means of franchise who would carry the values and offerings of Radiant to every part of the country for mutual benefits.

“Radiant has already a couple of prospects with whom the franchise model is in the finalization stage which is just a fraction of what we have targeted for this year and very soon you will see significant numbers in this journey,” concluded by Nishant.

As the technology market is growing well across all verticals in India, it is quite obvious that small partners will be benefited in many ways if they choose to go for this business model.

This will be a win-win situation for entire industry. www.digitalterminal.in

RNI No - DELENG/2010/31992

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