DT March Issue 2022 by Digital Terminal

Page No. 19

INTERVIEW

“TP-LINK HAS ALWAYS BEEN THE MOST RELIABLE BRAND FOR CONSUMERS” Bijoy Alaylo, Vice President – Channel Sales, TP-Link India Pvt. Ltd.

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M A R CH

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09 SSD SHELF

10 BRAND CONNECT

Micron Launches World’s Most Advanced 176-Layer NAND Data Center SSD

Sophos Extends Adaptive Cybersecurity Ecosystem with Zero Trust Network Access 12 COVER STORY

22 BRAND FOCUS Kaspersky Managed Detection and Response Gets Highest Rating in Gartner Peer Insights

“Cybercriminals Are Going To Be Focusing On Cloud Assets” 18 MARKET REPORT HP Continues To Lead The Indian PC Market With 31.5% Market Share

20 FEATURE STORY 26 FACE 2 FACE “Our uniqueness lies in upgrading our products with the latest technology”

“Daiwa Has Robust Network of More Than 800 Service Locations Across India” 25 PRODUCT SHELF

Mr. Eric Wei, Senior Sales Director, ViewSonic - Asia Pacific

RAPOO Launches New Range of Innovative Webcams in India

27 E-COMMERCE 28 EXCLUSIVE INTERACTION “We have plans to service customers & channel partners across all major metro cities of India”

How Second Wave and E-commerce Hit Offline Smartphone Retail In 2021

29 OPINION Take Charge of Diverse IT Environments – Hybrid Cloud is Here to Stay 38 GAMERS CORNER Galax Offering High-Performance Gaming Gear Products For Excellent Gaming Experience

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30 EXCLUSIVE CHAT “Amazon Business Has Played A Crucial Role In Supporting Millions Of Small Businesses In India”

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EDITOR’S NOTE

PUBLISHER’S NOTE

“WE WILL CONTINUE TO SERVE THE ENTIRE COMMUNITY WITH MUCH REQUIRED INFORMATION”

“WE HAVE BECOME ONE STOP PLATFORM FOR ALL TECH BRANDS & PARTNERS WHO RELY ON OUR MEDIA SERVICES” DT, India’s only 360-degree tech news platform, has been continuously on mission to fuel the growth of ICT market in India. Since our inception in year 2009, we have been serving the market for better growth by offering wide range of media services. Now into our 13th year of service to industry, we have always innovated ourselves to bring quality & required content for the well being of entire ICT community. Today, apart from strong print presence PAN India, DT’s digital platform has become best resource for brands, partners and customers. Today, we are ranked under top 5k websites in India where as globally we are ranked under 50k. If we talk about social media presence, we are leading the way as compared to other platforms in our domain. On Facebook, we are followed by 52k people across India which in itself is a landmark to celebrate being a b2b publication. More than 6k followers on LinkedIn whereas on Insta have more than 22k followers. Gradually, we have become one stop platform for all tech brands and partners who rely on our media services for their business growth. This all has been possible as you all have trusted & invested in us since long. We are really thankful to all our readers, clients and partners for huge support during these years. Keep supporting our good work as we assure you all to further excel in years to come. March month has always great importance as we all are closing our FY 2021-22. I am sure despite huge challenges you have faced in existing pandemic, your businesses are on track and closing the books on a positive growth. The new FY will bring more opportunities and help you all to excel further. Cheers for our association & partnership !!

We are really happy to be part of India’s two leading exhibitions which is taking place in March. DT since starting has been successful media partner for Convergence India, New Delhi, which is India’s most prestigious exhibitions for ICT market in India. Now into its 29th Edition, we see this as pillar for promotion of India’s technology market in India. We are also delighted to be part of MAG World Expo 2022, Bangalore which is happening first time for providing best platform to connect with partners & brands in Mobile, Accessories and Gadgets in South region. Being media partner for this expo too is way to support the growth of ICT market in India. March issue has been brought as special issue in terms of brand’s participation & exclusive content published in the edition. In this special issue, we have tried to share information regarding trends to follow in various products & solutions. This part of story gives immense prospects for channel partners who are looking to tap emerging opportunities to push themselves up in the value chain. Apart from regular news & updates, this issue also focuses on market growth, brand share in key segment like PCs. The entire content has been planned in a manner to support channel with required news, information & resources for their business growth. Also, as we are moving to next FY, we will continue to serve the entire community with much required information. Wish you all a great business ahead. Stay Safe & take care !!

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SSD SHELF

MICRON LAUNCHES WORLD’S MOST ADVANCED 176-LAYER NAND DATA CENTER SSD Micron Technology, Inc. announced it is sampling the world’s first vertically-integrated 176-layer NAND solid-state drive (SSD) for the data center. The Micron 7450 SSD with NVMeTM delivers quality-of-service (QoS) latency at or below 2 milliseconds (ms),1 a wide capacity range and the broadest set of form factors available to meet the needs of the most demanding data center workloads. This new data center SSD includes Micron’s industry-leading NAND, which contains 176 layers of storage cells and proven CMOSunder-the-array technology, to deliver an ultraefficient design. Integrated with Micron’s own DRAM, internally developed SoC and associated firmware, this vertically integrated SSD enables the company to rapidly respond to customer needs in the market and support strengthened device security. “We’re launching the Micron 7450 SSD at the same time PCIe Gen4 is becoming the most widely adopted SSD interface in servers,” said Jeremy Werner, corporate vice president and general manager of Micron’s Storage Business Unit. “This product delivers the world’s most advanced NAND in a data center SSD well ahead of the industry and, importantly, brings consistent, reliable latencies below 2 milliseconds, critical to enabling quality of service in scale- out data center workloads.” Significantly Reduced Latency The 7450 SSD achieves latency at or below 2 ms for 99.9999% QoS in common, mixed, random workloads1— driving up performance in databases such as Microsoft SQL Server, Oracle, MySQL, RocksDB, Cassandra and Aerospike, among others. Compared to SATA SSDs, latency is reduced by nearly 50%, and read bandwidth is improved by up to 12 times. Diverse Mix of Capacities and Form Factors The 7450 SSD features multiple capacity options to fit myriad data center needs. Its wide capacity range — from 400GB to 15.36TB — includes an industry-leading capacity of 8TB in a compact E1.S form factor. In addition, the industry’s broadest set of form factors for data center SSDs addresses the unique challenges of data center workloads.

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• U.3, M.2 and E1.S form factor options meet evolving space, power and thermal needs. • The industry’s only PCIe Gen4 U.3 SSD, in both 15mm and 7mm thicknesses, provides flexibility for platforms that require 2.5-inch NVMe drives. • The PCIe Gen4 M.2 22x80mm SSD, designed primarily for server boot use, is a compact form factor supporting power loss protection. Security to Safeguard the Data Center Organizations using high encryption standards for data at rest and in motion had an average data breach cost that was 29.4% less last year than a breach occurring at organizations using low or no standard encryption.4 Micron SSDs offer self-encrypting drive functionality and Microsoft eDrive options that help safeguard against data breaches and tailor security to specific data protection requirements. Micron’s Secure Execution Environment (SEE) offers even more data protection by providing dedicated security processing hardware with physical isolation. SEE greatly improves the safety of data at rest by using dedicated memory, secure code and a security processing engine. Support for Open Compute Project The Micron 7450 SSD also supports Open Compute Project (OCP) deployments for qualified environments.5 OCP specifications have built a thriving ecosystem and created a standardized approach that helps reduce integration complexity and speeds time to market.

Collaboration With Industry Leaders The Micron 7450 SSD has been well received by a broad set of customers and is currently being qualified at numerous hyperscalers, data center customers and major OEMs. It will be available for customers to purchase through distribution in April. “Meta is enabling innovation through OCP with industry leaders to enable the next generation of cloud evolution,” said Ross Stenfort, hardware systems engineer at Meta. “The Micron 7450 unleashes this innovation with support for the OCP NVMe Cloud SSD Specification and E1.S with 8TB in a compact form factor. These specifications enable improved thermals, performance and simplified management at scale.” “As we scale performance to address data-centric workload requirements, delivering balanced platform capability across compute, memory and storage is critical,” said Jim Pappas, director of technology initiatives at Intel Corporation. “Micron’s introduction of its PCIe Gen4-enabled 7450 SSD is a terrific example of industry innovation required for platform advancement.” “It is imperative to drive greater storage performance for today’s latency-sensitive data centers, and AMD EPYC processors stay ahead of this customer demand with high, per-processor core counts,” said Raghu Nambiar, corporate vice president of Datacenter Ecosystems and Solutions at AMD. “Our engineering collaboration with Micron to optimize the performance of our EPYC processors with Micron 7450 SSDs, and its quality-of-service latency, will enable highly responsive and predictable workloads in the datacenter and workload-tailored-solutions for our customers.” MARCH 2022 I

BRAND CONNECT

SOPHOS EXTENDS ADAPTIVE CYBERSECURITY ECOSYSTEM WITH ZERO TRUST NETWORK ACCESS As part of the Sophos Adaptive Cybersecurity Ecosystem, Sophos ZTNA shares real-time threat intelligence with other solutions and automatically responds to threats. Working together, the solutions can better identify active threats and assess device health, so compromised and non-compliant devices can be quickly isolated. Sophos unveiled Sophos ZTNA, the only zero trust network access (ZTNA) offering that fully integrates with an industry-leading, next-generation endpoint solution – Sophos Intercept X – providing advanced endpoint protection and zero trust network access with a single agent. Sophos ZTNA introduces a transparent and scalable security model for connecting users and devices to applications and data, improving and simplifying protection against ransomware and other advanced cybersecurity threats. Sophos also published new research, “Windows Services Lay the Groundwork for a Midas Ransomware Attack,” shining light on the importance of ZTNA. The research details how attackers were able to spend nearly two months undetected in a target’s environment, taking advantage of limited access controls and network and application segregation, which would have been better protected with ZTNA. The attackers further leveraged no-longerused “ghost” remote access tools to move laterally, target and compromise other machines, create new accounts, install back doors, and exfiltrate data, before releasing the Midas ransomware. Through its unique integration with Sophos Intercept X, including Sophos Extended Detection and Response (XDR), Sophos Managed Threat Response and other solutions using its technology, Sophos ZTNA removes the complexities of managing multiple vendor products and agents, and provides end-to-end protection for endpoints, users, their identities, and the applications and networks that they connect to. As part of the Sophos Adaptive Cybersecurity Ecosystem, Sophos ZTNA shares real-time threat intelligence with other solutions and automatically responds to threats. Working together, the solutions can better identify active threats and assess device health, so compromised and non-compliant devices can be quickly isolated. “Many traditional remote access solutions, like remote desktops and IPsec and 10

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SSL-VPN, provide strong encryption, but very little else in defense against modern threats. We see attackers increasingly exploiting these limitations, stuffing credentials into RDP and VPNs to gain access to victim networks, and then moving freely once inside, all too often culminating in costly data theft and ransomware incidents,” said Joe Levy, chief technology and product officer at Sophos. “People, applications, devices, and data aren’t constrained to offices anymore – they’re everywhere, and we need more modern ways to secure them. Zero trust is a very effective cybersecurity principle, and ZTNA embodies it in a practical, easy to use way, ensuring that users have secure access to only the resources that they need.” Sophos ZTNA micro-segments networks to protect against intrusions, lateral movement and data theft. It constantly authenticates user identities with multiple factors, and validates device health, delivering tighter access controls for users and fewer footholds for cybercriminals. Unlike VPNs that provide broad network access, Sophos ZTNA eliminates implied trust and only authorizes user access to specific applications and systems on the network. By trusting nothing and verifying everything, Sophos ZTNA improves protection, simpli-

fies security management for IT managers, and creates a smooth experience for remote workers. “The future of work will be hybrid, making it imperative that organizations are able to protect remote workers, remote data and remote applications,” said Christopher Rodriguez, research director, Network Security Products at IDC. “By integrating ZTNA with endpoint protection, Sophos ZTNA enables risk-appropriate access to resources from any device, at any time and from any location. Trust is a key factor in business today – one that requires critical security controls to protect against business-impacting events, such as ransomware and data compromise.” Availability Sophos ZTNA is available for immediate purchase exclusively through Sophos’ global channel of partners. Partners and customers can easily manage Sophos ZTNA in the cloud-based Sophos Central platform alongside other solutions, where they can oversee installations, respond to alerts, and track licenses and upcoming renewal dates via a single, intuitive interface. www.digitalterminal.in

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COVER STORY

“CYBERCRIMINALS ARE GOING TO BE FOCUSING ON CLOUD ASSETS” The past few years have transformed the cybersecurity space to a huge extent and ever-increasing cyber incidents have enabled the vendors to bring futuristic innovations. The new trends are shaping the cyber security industry and in 2022, this industry might take a big leap in order to adapt to changing digital ecosystem. Cyber security is evolving rapidly and is becoming one of today’s most influential technology areas. Commenting on the emerging trends that will shape the cybersecurity industry in 2022, Harshit Agarwal, Co-Founder & CEO, Appknox said, “In the coming years, we will see many new developments and advances. For Cyber liability insurance, the parameters are rising. The amount of information and the amount of security required to get cyber security is growing. If you don’t have it, you want to get it. Alas, if you have a security breach, it will be challenging to get cyber liability insurance to get someone to pick up that risk.” So, some trends that will reshape the cyber security industry in the coming year are: 1. Cloud Platforms: There will be much focus on cloud environments because everyone moves towards the cloud, so it’s a

target-rich environment. So, there will be an expected uptick in cybercrime in that area.

a wreck as the vehicles are getting completely electrical or digital by the day.

2. Supply chains: The next area cybercriminals will focus on is the supply-chain area because if they can affect ransomware, a component of the supply chain that is much needed, they are going to get a greater return on investment. They can put higher multiples of the actual monetary demands on things because they recognize that this affects more than one company. It is going to affect the whole supply chain.

5. Zero-day and known vulnerabilities: This is a brand-new threat and doesn’t have a solution in place for what it’s called a zero-day threat. If a hole in an application or software has no fix, it will be tough to block. However, the troubling part is the known vulnerability.

3. Ransomware as a service: Ultimately, this is where companies or entities that are bad actors with ill intent can go out and hire other companies to perform the ransomware. They call it ransomware as a service, also referring to it as modern ransomware. 4. Automobile: An enormous amount of data or chatter is out there amongst the bad actors talking about compromising the connected car. If you think deeply, there are many ways they could hurt us or even cause

“With such detailed discussions on the segments of risk within cyber security, we want to establish that Appknox can provide a trustworthy team of legacy that can successfully protect your digital data against all these anticipated threats of cybercrime. You can get a sample scan of your mobile application for loopholes, threats, and vulnerabilities at our website for a free trial. Post which, we can sit in for a brief constructive discussion to help you resolve all potential threats and vulnerabilities,” concluded by Harshit.

“WE HOPE THAT THE HYPE AROUND ML/AI IS MET WITH THE BASIC UNDERSTANDING” The emerging technologies like Artificial Intelligence and Machine Learning have huge potential and offer great benefits to the industry. More and more companies are deploying these technologies to boost their growth further. The new evolving technology trends are expected to take the industry’s growth on next level. Commenting about the upcoming trends, Satish Pala, Chief Technology Officer, Indium Software shared below trends for 2022. •Increased application of AI and Machine learning in the IT sector AI is increasingly being used for automating core but mundane jobs like auto-KYC as-well-as for achieving novel goals like assessing sleep health w/o a doctor. A lot of ongoing research has led to development of very advanced algorithms. The prevalent open source culture has helped in democratizing these algorithms in the sense that even a junior Data Scientist can implement advanced algorithms as a Github repo or a blog is always available. Having said that, the core challenge for ML remains the availability of quality annotated data. Many companies, especially startups who envision AI as core component of their product, struggle to collect enough data to train a model which can make accurate predictions. As AI pioneer Andrew Ng says, ML Development needs to move from being model/

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algorithm-centric to data-centric. We hope that the hype around ML/AI is met with the basic understanding that nothing useful in ML can be built if you don’t sizable and heterogenous and well annotated training data. •Cyber and physical security, preparedness, and deployment of technologies in the IT sector (Video analytics et al) The security concerns around AI are more from the perspective of the bias it can create in the decision making. AI models learn the patterns in the training data and generalize it across the population. So the biases of the training data would creep in in the model. For example, if a text generation model is trained on text corpus which addresses common gender professions like doctor, teacher etc. with a male pronoun, the text generator would also use male pronouns and carry the bias against female

pronouns. Similarly, if certain employees of a bank deny loans to a particular community, the model would also learn to discriminate against that community in giving loans. Another concern is around privacy especially when Personally Identifiable Information is present. To address this, Differentially Private algorithms and methods are used which create a tradeoff b/w privacy and accuracy. So basically some (systemic) noise is added to the data so that the data can’t be traced to the person who it belongs to so the privacy is ensured. But the model accuracy takes a hit because of introduction of noise. But this hit is tolerable and all the big tech companies like Apple, Google are already using these algorithms in their devices. www.digitalterminal.in

COVER STORY

“KOMPRISE IS A COMPREHENSIVE PLATFORM THAT SOLVES MULTIPLE PROBLEMS FOR CUSTOMERS IN THEIR DATA MANAGEMENT STRUGGLES” The storage market is growing at a great pace as the data generated by organizations has grown drastically in recent times. New technologies are making big impact on how data can be secured and managed by the companies. Major Trends to Watch in 2022 “First, it’s time for file workloads to move to the cloud, as unstructured file data growth is straining enterprise data centers. Yet migrating file data to the cloud is complex, since it often spans petabytes and converting files to cloud objects is disruptive for users and workflows. There are many new cloud file storage offerings to choose from as the public cloud providers and storage vendors roll out new solutions. Data management solutions can help by first transparently tiering cold data to object storage so that only hot data is placed in cloud file storage-- maximizing savings,” said Prateek Kansal, Head of Operations and Engineering India, Komprise. Security concerns, especially ransomware, remain top of mind and data management teams are intertwined with

these strategies. Protecting data from ransomware can be prohibitively expensive due to the size of enterprise backups. Therefore, “right-sized” ransomware protection, rather than the “one size fits all” approach, will gain traction. This approach requires segmenting less-used data to a lower cost location, such as the cloud, to reduce backup licensing costs. Placing data into immutable cloud storage so it cannot be attacked by ransomware is a key strategy. Prateek further added, “Another data management area to watch is cross-platform, portable tag management, giving data professionals the means to move files into new clouds or applications without losing tags needed to rapidly search and segmenting data for data analytics projects. Finally, data fabrics are gaining traction; they bridge data and storage silos and deliver greater portability, visibility, and governance. This makes it possible for data lakes and analytics applications to access unstructured data

locked in files. Data fabric technologies should be open, standards-based, and look across environments.” Business Opportunities for Channel Partners “Komprise is a comprehensive platform that solves multiple problems for customers in their data management struggles. Unstructured data is growing by leaps and bounds and will continue to accelerate with AI, ML, IoT and digitization. The struggle is understanding that data, what’s the most efficient storage target and how to leverage/monetize that data going forward. Komprise customers see rapid ROI—saving up to 70% on storage, backup and DR costs—through analyzing data across hybrid storage and right-placing it. We provide opportunities to partners in various markets and high demand in Healthcare/Life Sciences, Media & Entertainment, Higher Education, Energy (Oil/Gas) & Financial vertical markets” stated Prateek Kansal.

“2022 WILL BE A YEAR WHERE CIOS AND CXOS WILL BE LOOKING AT AI-BASED SOLUTIONS” The new evolving technologies in the cloud making big impact over the industry. The solutions based on technologies like Artificial Intelligence and Machine Learning have enabled the organizations to drive the optimum business values. Year 2022 will see a lot of developments in the cloud telephony space and new trends will drive the growth for market players. Key AI Trends to Drive Cloud Telephony in 2022 2022 will be a year where CIOs and CXOs will be looking at AI-based solutions to automate routine call center tasks, speed up self-service, monitor and assist hybrid and at-home agents, and maximize the value of the data that the call center generates. Commenting on the new trends in Cloud Telephony market, Chaitanya Chokkareddy, Chief Innovation Officer, Ozonetel shared below trends that will create a big impact. AI-based conversational bots: With the advances in ML and natural language processing (NLP), AI-based bots are now highly mature. They can answer simple queries with ease and understand far more variations and slang than before. As a customer-facing option, these bots will be available as the first point of conwww.digitalterminal.in

tact, as customers browse websites, wait for deliveries, onboard a new service, or ask for customer service via WhatsApp, messages, chats, or phone calls. AI will help tap the value of call center data: Every call center conversation is a goldmine of data. But it is humanly impossible to listen and extract information from the thousands of calls that call centers receive daily. AIbased speech analytics can now make this easy. Businesses are using AI-based speech analytics to segregate calls based on gender or customer sentiment in minutes. They can run keyword searches across thousands of recordings in no time, to extract valuable information for their marketing and product development teams. AI will improve human conversations: All conversational AI will not be customer-facing. AI-based assistants will help human agents within the call center to find relevant data faster. They will help the call center agents with “smart suggestions” for every

conversation. This would include real-time coaching, with AI-based suggestions that help to improve their soft skills such as empathy, active listening skills. It could even include suggestions for upselling, cross-selling, or offers. Support for Channel Partners “Our partners can enable businesses to provide enhanced customer experience, support innovation, and deliver a solid ROI at a better total cost. With the ever-evolving customer expectations and global digital transformation, contact centers are modernizing to meet changing customer demand. And rapidly migrating into the cloud. As an Ozonetel Channel Partner, you can provide the support that businesses need to make this transition as smooth and successful as possible. Since our platform is a full-stack solution built on an open API platform, our partners can integrate the solution in several ways. We offer multiple ways for partners to create new service avenues and unique revenue streams,” concluded by Chaitanya. MARCH 2022 I

COVER STORY

“WE ARE COLLABORATING WITH INTEL TO OFFER AN ADDITIONAL LAYER OF PROTECTION AGAINST RANSOMWARE” Cybersecurity market in India has evolved a lot in last few years especially in post pandemic era. Cyberthreat is one of the major challenges for companies or even individuals to deal with in such fast-changing digital security landscape. ESET, one of the market leaders in security domain, has been continuously working with organizations to prevent any cyberattacks. Going forward in year 2022, ESET has a very clear vision on securing digital assets of their customers. Growing demand for cloud applications and cybersecurity services Cybersecurity will be a key enabler with more businesses shifting to the cloud to support hybrid working arrangements. Talking more on this trend, Pamela Ong, ESET Sales Director for APAC, said, “In addition, due to the growing adoption of cloud-first strategies, end-user spending on public cloud services in India is forecasted to reach $7.3 billion in 2022, an increase of 29.6% from 2021. It is imperative for businesses to consider cloud applications instead of on-premise solutions to enhance their remote working capabilities.” She further added, “However, not all businesses have the technical expertise to secure their corporate devices, network, and systems on the cloud. Businesses will need to leverage third-party experts such as managed service providers (MSPs) to secure

cloud assets and infrastructure. To this end, ESET has long adopted the cloud-first approach and is well poised to provide cloudbased cybersecurity solutions through our channel partners.” Ransomware will still remain in the headlines Ransomware surpassed the worst expectations in 2021, with attacks against critical infrastructure, outrageous ransom demands and over US$5 billion worth of bitcoin transactions tied to potential ransomware payments identified in the first half of 2021 alone. “Our T3 2021 threat report saw the highest ransom ultimatum of US$240 million, more than triple the record mentioned in our T2 2021 report.As ransomware attackers become bolder and more aggressive, we expect this trend to continue evolving in India. There is a need to use a new approach to prevent ransomware attacks, which will be a focus area for ESET in 2022,” commented by Pamela. Business Opportunity for Channel Channel partners are true strength of ESET business in India. The brand is fully committed to bring more value to this strong connection between them. “We have major updates lined up for all our B2B security solutions in the first half of 2022. These solutions, including our upcoming Extended

Detection and Response (XDR) offerings, can be managed from the cloud and will enable our partners, including managed service providers (MSPs), to help protect businesses’ hybrid working infrastructure and systems. We are also collaborating with Intel to offer an additional layer of protection against ransomware. Select upcoming releases of ESET endpoint security solutions in 2022 will incorporate Intel® Threat Detection Technology with hardware-based ransomware detection. This new offering will allow our channel partners to deliver increased protection against ransomware, which is central to fulfilling our commitment to our customers and partners to secure their future progress,” revealed by Pamela. “Lastly, we’ve begun our brand refresh globally to reinforce our image as a leader in digital security with our new campaign ‘Progress. Protected.’. Human and technological progress is now more vulnerable than ever to attacks, and ESET is positioned to protect the continued advancement of this innovation through the provision of its industry-leading security software and services. In India, this new brand proposition will be supported with a fully integrated campaign that will feature digital and video advertisements, translating to high visibility campaigns that will benefit channel partners,” concluded by Pamela.

“THE SECURITY LANDSCAPE HAS EVOLVED DUE TO THE ACCELERATED SHIFT TO THE CLOUD” Following the pandemic, hybrid work will be an expectation if not the norm at most organizations across the world. That means cybersecurity, AI, automation, and analytics will play increasingly significant roles in organizational efforts to support this way of working. Rajesh Ganesan, Vice President of Products, ManageEngine shared the key technology trends that will dominate the security segment in 2022. The cybersecurity mesh model to provide improved protection in the hybrid workforce era

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The security landscape has evolved due to the accelerated shift to the cloud and usage of unvetted personal devices, resulting in many organizations becoming highly susceptible to cyberthreats and insider attacks. In this scenario, the traditional network-based security model is becoming obsolete and a cybersecurity mesh model, with its central principle of Zero Trust, will gain more traction. The cybersecurity mesh model is a distributed approach in which smaller, individual security perimeters are built around people or objects acting as access points, thereby offering IT teams better security control. The cybersecurity skill crunch might push

organizations to turn to service providers With the evolving needs of the organizations in the cybersecurity space, there is likely to be an imbalance in the supply and demand of skilled employees. To address this, organizations will increasingly use the services of MSSPs and managed detection and response providers. For instance, the increase in remote employees, cloud adoption, and the need to meet compliance regulations make IAM (Identity Access Management) a tedious process for most organizations. Since many organizations lack the necessary skills and resources to implement an IAM solution, more organizations will turn to Identity as a Service providers to fill this role.

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COVER STORY

“SEAGATE’S INITIATIVES HAVE ALWAYS BEEN FOCUSED TOWARDS EMPOWERING OUR PARTNERS & DISTRIBUTORS” Seagate is one of the leading provider of storage solutions and serving the market with its innovative and high-performance product portfolio. In year 2022, there will be many technology trends that will drive the market growth and help market players to achieve new growth heights.

Key Tech Trends in Data Storage Market in 2022 It is no secret that we are living amid an unprecedented surge in enterprise data: by 2025, the volume of data created is expected to reach nearly 180 zettabytes, according to IDC. Last year, enterprise data in India was estimated to grow at a 45.2% average annual rate—faster than the global annual data growth rate of 42.2%. India’s annual growth rate is 3rd fastest among the surveyed countries worldwide, trailing only the USA (50.5%) and Australia (46.9%). Sameer Bhatia, Director of Asia Pacific Consumer Business Group, and Country Manager for India & SAARC, Seagate Technology said, “Enterprises are increasingly relying on data storage innovation to put business data to use. With data being generated at overwhelming volumes, enterprises seek to overcome mass-capacity challenges in the multicloud environment by ensuring that data is accessible, that bandwidth and securities are enhanced, and that composable disaggregated architectures support seamless data movement. As a result, this year and beyond Seagate Technology—the world’s leader in mass-capacity data storage—has identified the following five major data innovation trends: Distributed storage networks: The emergence of decentralized consensus protocols and distributed ledger technologies enables new ways of storing data in decentralized storage networks. These storage networks will become the foundation of the next generation world-wideweb known as Web 3.0. The amount of capacity within the decentralized storage (DeStor) networks keeps growing, with hundreds of petabytes being onboarded. A broader adoption of object storage by enterprises: With the explosion of useful data, object store is becoming the standard for mass capacity because it offers advantages over traditional file stores including prescriptive metadata, scalability, and no hierarchical data structure. Storage systems benefit from greater intelligence incorporated in data sets and object stores provide this intelligence. www.digitalterminal.in

Cloud native software and app development is driving dynamically provisioned storage: The interoperability of the container deployment model promotes agility and flexibility for businesses, and, over time, facilitates the shift to multi-cloud. Moving from manual to orchestrated storage provisioning enables better utilization of storage hardware while managing quality of service through storage class abstractions. Fabrics will continue to be an important technology enabling disaggregated infrastructure. The interface unification and architecture simplification result in efficiencies and economy of scale. An example of recent innovation is the emergence of NVMe (nonvolatile memory express) hard drives (demonstrated at OCP in November). CXL will allow for creation of fabrics of compute & memory. These trends drive home the need for enterprises to deploy more intelligent and flexible storage architectures, with the least human intervention—not only to maintain business resilience, but also become the driving force for business growth and innovation breakthroughs. 20TB high-capacity drives are ramping, along with innovative data storage systems, to ensure large amounts of data move efficiently between the endpoints, edge, and cloud. Ultimately, the innovations pave the way for enterprises to uphold user data sovereignty while making the most out of business data. Growth Opportunities for Partners Commenting on the support provided by Seagate to its partners, Sameer Bhatia said, “Our channel ecosystem continues to grow in numbers and reach as we better understand evolving opportunities in the current market scenario and double down on our efforts to engage with our partners and customers more closely than ever. Seagate’s initiatives have always been focused towards empowering our partners and distributors to enable them with the right set of knowledge and tools. Our partners are essential to our

success in India. It is through their support that our customers get access to the latest and greatest innovations in data storage and management from Seagate. We are committed to improving their businesses and delivering compelling results of Seagate’s full suite of enterprise and consumer data solutions.” He further added, “In this regard, we have developed the award-winning Seagate SkyHawk Partner App to empower our partners and customers. The app was designed for India as the first-of-its-kind solution for video and imaging applications partner community in the country. Not only the app enable partners to calculate the storage needs and investment required on the spot, it also provides online warranty service booking, tracking facilities, and instant connectivity to SeaCare centres. Crowned the ‘Best Partner Support Initiative in India’ by Digital Terminal, SkyHawk Partner App supports Seagate partners in maximizing their results by offering the best and most optimal storage solutions and services. As of last quarter, our app has received nearly 31.8K downloads and 12.3K registrations in India alone. With the success of Skyhawk Partner app in India, this app has now expanded to Philippines, UK, Brazil, UAE, Kuwait, Qatar, and Saudi Arabia to benefit more local partners. Seagate Insider partner program is also how we connect with customers and partners in the markets. This year, we will continue to focus on providing comprehensive training sessions, seminars, and co-marketing initiatives to answer unmet opportunities in the rise of edge applications, remote working, and smart cities.”

MARCH 2022 I

COVER STORY

“WE ARE INTEGRATING WITH RAZORPAY & BANKS TO OFFER END TO END SOLUTIONS” Businesses are looking for a one-stop solution to run their operations digitally. An integrated environment where solutions can work seamlessly together where one solution can extract information and data from another, maybe in a different function, and ensure smooth operations. Commenting on the new trends in 2022, Logesh Velumsay, CEO & Founder Effitrac Solutions said, “In the case of effitrac, we are integrating with Razorpay and banks to offer

end to end solutions right from payments to bank transactions. Data capture from the payments and banks will be recorded automatically in the financial system and it helps SMBs to reduce the work.” He further added, “Tech companies, NBFCs that are offering solutions to the SMBs are open for such integration. In the case of effitrac, we are offering tools to migrate the data from Tally among others at the same time we have enabled APIs for others to integrate with Effitrac. Companies are open to collaborating with complementary solutions and offering superior packages to

their clients.” Business Opportunities for Partners Logesh added, “Our channel partners can render value-added services to our customers in the areas like Bookkeeping, Payroll, Statutory (GST,ITR,TDS,ESI,PF), Shared CFO, Due Diligence for secured & unsecured Loans. Partners are using our fully automated tech stack to render the these services with higher efficiency when compared to the market standards.”

“DATA PROTECTION MEANS EMPOWERMENT TO THE CONSUMER” Data safety is one of the major concerns for consumers that’s why it is now being discussed more than ever before. Consumers always remain at risk when they stay digital.

have started using the data to condition our minds, influence, and sometimes even dictate what we should be doing in the future.”

Freedom from Digital Slavery: Power to data owner

1. Data protection is all about freeing ourselves from digital slavery. 2. The goal of data protection is to give power to the data owner. a. It is the capacity to decide what data should be stored, how it should be used or not used, and to make sure they don’t end up as slaves to the machines.

Talking about data protection, Kumar Vembu, CEO and Founder, GOFRUGAL, said, “It’s time to understand what freedom means, mainly digital freedom. We leave our digital trails whenever we engage digitally. Algorithms

He further added, “Data protection means empowerment to the consumer so that they have the freedom of choice every time they shop. It is about establishing a level playing field and healthy competition in business. Most importantly offer a guarantee about the security and safety of personal and business data.”

“2022 WILL BE THE YEAR OF TECHNOLOGY WHERE IOT WILL SHINE” The Indian IoT space is growing at good pace as the vendors are collaborating with leading organizations to offer emerging technology enabled solutions. The emergence of new advanced technologies is propelling the market and in 2022, it is expected that the new trends in this space would empower the players. New Emerging Trends in IoT “As we are witnessing since the last few years that technology is getting uplifted and now it’s getting even more advanced. 2022 will also be the year of technology where IoT will shine. IoT is an underlined technology and trends that consumers use are very particular domain based. So one of the key things that will thrive is Electric Vehicle powered by IoT in all aspects. Be it the IoT which is applied in the EVs themselves, IoT which’s applied in building the EV charging infrastructure. So this form of IoT is going to lead in 2022,” commented Amit Singh, CEO & Founder, Teliolabs. “Further I would like to mention that more adoption of IoT in the industrial sector and real estate sector will be encountered. We shall be experiencing better HVAC (Heating, Ventilation, and Air Conditioning) implementation powered by IoT in all sectors, be it residential or commercial real estate. So to conclude it, one can clearly say that IoT is 16

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going to be big in transportation, in industries and in real estate. Also, Teliolabs will be working around the same trends as well. With TelioEV, we are going into EV transportation and with Ioniticle we shall be riding the waves in the industrial and real estate segment with IoT implementation or IoT device management platform.” Growth Prospects for Channel Partners “Now more and more people are talking about ML- Machine Learning, ML is a highly talked about technology and slowly its use case implementations are coming out in the market. We also implemented ML for our power product Simba, Simba uses AI for recognising and identifying Aisatic Lions and is implemented at Gir National Park, Gujarat. On the ML part, you will see ML implementations in all sectors for ex- What we have done for Wildlife. I can vouch that ML will be used a lot in consumer interactions. Now

coming to the channel partner, so Teliolabs works on the philosophy of collaboration. We are doing the RnD, building more Innovative products, building distributor and channel partners in every city & cluster and we are working through them to make them successful. In the EV charging infrastructure we are working on the distribution model and in Ioniticle also we are implementing HVAC solutions through our partners. Hence at Teliolabs, we are focused in building better products and applications and relying on our partner network for the better reach, implementation and customer service. So our partners are really very excited about the launch of TelioEV, because we are enabling our partners to do more for their customers using our technology,” sated by Amit Singh.

www.digitalterminal.in

COVER STORY

“IN 2022, WE EXPECT EDGE PLATFORMS TO BECOME MORE CAPABLE AND PERVASIVE” The cloud adoption in India is on the rise as more organizations understand the significance of cloud solutions. Dell Technologies, the leading brand in India is taking strides in this particular space and empowering the businesses with power of cloud. In 2022, new trends are likely to accelerate this industry and enable the businesses achieve greater heights. Emerging Trends in The Cloud Ecosystem

cloud, will have a strategic advantage.”

Cloud Space

“As we move deeper into the data era, it is important to focus on a cloud strategy and move ahead with a data-first mindset. As the dynamics of the organisations change with Industry 4.0 and rapid move to digital processes, we foresee that The multi-cloud future is now. Adding upon the future of this industry, Srinivas Rao, Senior Director, System Engineering, Dell Technologies, India said, “The IT world understands the benefits of the cloud. But as cloud models mature, it isn’t public cloud or private cloud – it’s multi-cloud. Next year, more than 90% of enterprises are expected to deploy workloads on a mix of private clouds, public clouds, SaaS and existing infrastructure. The multi-cloud future is now, and the architects of data management, artificial intelligence and machine learning will depend on seamless access to multiple clouds. Those who can access multiple clouds, with the right workloads on each

He further added, “A new Forrester Consulting study commissioned by Dell Technologies reveals that 83% of organisations have adopted a multi-cloud approach or plan to within the next 12 months. With our sustained investments in an expanded multi-cloud portfolio and a vibrant cloud ecosystem, we will enable organisations to improve spend predictability, transparency, and scalability. A consistent cloud experience wherever technology is deployed and developed – whether in a data center, in the public cloud, or at the edge- will be the strategic data control point for the multi-cloud world. In 2022 we expect edge platforms to become more capable and pervasive, with workloads and even public cloud edge shifting to software-defined architectures. The combination of modern edge platforms and software-defined edge systems will be considered the best method for edge deployment in multi-cloud environments.”

Commenting on the opportunities for partners, Srinivas Rao said, “At Dell Technologies, our endeavour has always been to provide unwavering success to our channel partners. This is why we continually work towards enhancing our Partner Programs every year. As part of this year’s program, whether a partner is a Solution Provider, Cloud Service Provider, an OEM partner or any combination of these tracks, they have a more streamlined experience as our partner in 2022. We offer an incentive structure with regional rebates that is consistent across tracks. We have enhanced a multitude of other parameters including our tech refresh processes, license resell and rebate processes, among others to help our channel partners grow and gain access to one of the industry’s most comprehensive portfolios. Through our education services, we upskill all our partners with customized training sets to ensure our partners can build, manage and operate our end-to-end technology solutions on their own. This is a big incentive for partners to align with Dell Technologies.”

Business Opportunities for Partners in

“NEW-AGE TECHNOLOGIES LIKE METAVERSE & NFTS ARE FUELING THE GROWTH OF AIOT & SERVER PRODUCTS” The technology innovations are happening at a rapid pace thus industry is growing at faster speed than ever. ASUS is one of the leading brand in the Indian market serving with wide range of products which include IoT, Server, networking and gaming products. The brand has been leveraging the next-gen technologies to deliver the best products in the segment. Key Trends That will Drive The Industry in 2022 One of the things we noticed since the beginning of the pandemic and continue to do so is the demand for high-quality networking devices. A decent router that can handle the varied needs of the customers was often neglected but not anymore. Customers demand them now and ASUS is well-positioned with a wide portfolio. Briefing about the key trends that the industry will witness this year, Vinay Shetty, Regional Director, Component Business, ASUS India & South Asia said, “Our new WiFi 6 www.digitalterminal.in

routers offer speed for customers to attend virtual meetings or catch a movie on their favorite OTT platform and bring stability along with built-in protection against viruses and malware. Our revolutionary AiMesh technology also enables customers to reuse their existing ASUS routers to expand their wireless coverage with no compromise on performance. New-age technologies like metaverse and NFTs are also fueling the growth of AIot and Server products. There’s a considerable demand for high-performance computing and workstation solutions that will play an important role in 2022.” Opportunities for Partners to Maximize The Revenue Channel partners are an integral part of Asus business in India. Commenting on the

channel support, Vinay said, “When we work with partners, it’s more about a win-win situation than just closing a deal or achieving a sales target. We like to ensure that our partners are keen to push our products, earn profit and not just sell, and for that to make it happen, we invest heavily in product sharing and training. We have a dedicated portal for partners to train their employees and also work with them to maximize their potential by offering additional business opportunities like adding more products to their portfolio to expand their customer reach. We want our partners to transition to online sales to match with the e-commerce explosion the country has seen in the recent pandemic. In fact, we even assisted a few partners with their portals by sharing our learnings as a brand for them to succeed in their online strategy.” MARCH 2022 I

MARKET REPORT

HP CONTINUES TO LEAD THE INDIAN PC MARKET WITH 31.5% MARKET SHARE The India traditional PC market, inclusive of desktops, notebooks, and workstations delivered a strong year with shipment growth of 44.5% yearover-year (YoY) in 2021 (Jan-Dec), according to new data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. While the notebook category was the volume driver with shipments reaching 11.6 million units, the desktop category, which saw a steep decline in 2020, managed a recovery with 30% YoY growth. This can be attributed to strong demand from enterprises, SMB, and consumer segments. The market continued to be upbeat as the vendors collectively shipped more than 4 million PCs in 4Q21 (Oct-Dec). Remote working demand coupled with better supplies were the drivers for the market. The desktop category continued its upward trajectory driven by demand in the Education and VLE segments, shipping more than 800k units for the first time in eight quarters, Notebooks clocked over 3 million units for the second quarter in succession. The commercial segment posted a sharp YoY growth of 81.4% in 4Q21 while the consumer segment witnessed a more subdued YoY growth as vendors focused on inventory correction following a very strong 3Q21 (Jul-Sep). TOP 5 COMPANY HIGHLIGHTS: 2021 HP Inc. continued to lead the overall PC market with a share of 31.5% as its shipments grew by 58.7% YoY in CY2021. The vendor also led the market and had its biggest quarter ever in 4Q21 by shipping more than 1.3 million units. The vendor had a commanding share of 32.9% and 30% in the commercial and consumer segments in 2021 as they grew by 57.5% and 60.1% YoY respectively. Strong demand coupled with consistent supplies helped the brand in managing substantial growth in both segments. DELL TECHNOLOGIES secured the second position with 23.6% share and 47% YoY growth in CY2021. The ven18

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dor also stood in second place behind HP in 4Q21 as it shipped more than a million units for a second consecutive quarter. While it was a close second to HP in the commercial segment with a share of 29.8% in 2021, it managed to stay ahead of Lenovo but was a distant second in the consumer segment. The vendor also led the enterprise segment with a share of 38% driven by increased demand from Indian IT/ITES customers and its global accounts. LENOVO continued to hold its third position behind Dell in 4Q21 as well as CY2021 with a share of 17.4% and 18.4% respectively. While the vendor managed an impressive growth of 22.8% YoY in 2021 across segments, constrained supplies impacted its overall shipments. It however did perform well in SME segment, coming in second behind HP with a share of 24.7%. ACER GROUP retained the fourth position with an 8.2% market share in CY2021 while it held a share of 7.7% in 4Q21. As the desktop category made a comeback of sorts in 2021, Acer was one of the main beneficiaries due to its established commercial desktop business. The vendor was second in the

commercial desktop category behind HP with a share of 25.8%. ASUS maintained the fifth position with a share of 4.4% in 4Q21 and 5.9% in CY2021 as it grew by 36.1% YoY in 2021. While it managed a healthy growth in the consumer segment in 2021, it started making inroads in the commercial segment, growing a staggering 227.2% YoY. Commenting on the outlook, Navkendar Singh, Research Director, Client Devices, IDC India said, “The market witnessed unprecedented demand for PCs in last two years in both the commercial and consumer segments, but demand is expected to soften in 2022. While digitalization and remote working are expected to be primary drivers for the SME and enterprise segments, component shortages, supply challenges, and increased prices might continue to impact the government and education segments negatively, leading to further delays in projects. We may also witness some traction for the newer vendors in the consumer segment as supplies start improving in the second half of the year.”

www.digitalterminal.in

INTERVIEW

“TP-LINK HAS ALWAYS BEEN THE MOST RELIABLE BRAND FOR CONSUMERS” The Indian Networking market has shown exceptional performance, especially in the last few years. The growth is expected to further fuel this year owing to the rising adoption of networking products in offices and homes. In addition, large enterprises are actively working towards strengthening their networking infrastructure to make it more efficient. It brings enormous growth opportunities for the brands and partners as well. Rajeev Ranjan, Editor, DT recently interacted with BIJOY ALAYLO, VICE PRESIDENT – CHANNEL SALES, TP-LINK INDIA PVT. LTD. Mr. Bijoy briefly shared his views on the current market scenario, their business plans, product and channel strategy. Read below the excerpts:

RAJEEV: WHAT KIND OF OPPORTUNITIES DO YOU SEE IN THE INDIAN NETWORKING MARKET IN 2022? HOW THE CONSUMER MARKET HAS CHANGED IN RECENT TIMES? BIJOY: Consumers have developed in understanding the technical aspects of a router or a networking device more as the focus on having a better device to route your internet at home/office has increased. This brings opportunities like getting more advanced products and creating that niche in the market for TP-Link. RAJEEV: HOW IS SMBS & SOHO MARKET IMPORTANT FOR YOU? WHAT ARE YOUR PLANS TO BOOST YOUR REACH IN THESE PARTICULAR SEGMENT? BIJOY: Both markets have their own large customer base, hence both segments are equally important to us. As we boast of the largest product portfolio in wireless devices we are also increasing the same in the switching and the fibre segment to grab the market share there too. RAJEEV: HOW DO YOU WORK TO TAKE CARE OF THE PERFORMANCE WITH AFFORDABILITY? WHY INVESTING IN TP-LINK PRODUCTS IS BETTER THAN OTHER BRANDS? BIJOY: TP-Link has always been the most Reliable brand for consumers, affordability is a nuance which we have carried along with it too. Consumers invest in a brand which will give them the best of the best technology but also be pocket friendly and gives them service support which they can rely on. That is what we have been doing in the www.digitalterminal.in

past and hence the trust of the Indian customer on TP-Link is seen. RAJEEV: THE MARKET IS TRANSFORMING VERY FAST SO WHICH NEW TECHNOLOGIES ARE LIKELY TO DRIVE THIS MARKET IN COMING YEARS? HOW ARE YOU UPGRADING YOUR R&D FACILITIES TO ADAPT TO NEW CHANGES? BIJOY: Usually one would find TP-Link being the fore-runner in getting the newest technology products to the market. This is possible because our R&D is always working towards the futuristic approach. Even in CES 2022 we have launched many innovative products like the motorized antennae router, the WiFi 6E Technology router etc. which in itself are the upcoming future of Networking RAJEEV: PLEASE TELL ABOUT YOUR LATEST VIGI PRODUCT RANGE? HOW THESE NEW PRODUCTS IN VIGI SERIES DELIVER BEST USER EXPERIENCE? BIJOY: VIGI products focus on the IP Surveillance industry which for now is the upcoming segment in CCTV segment. Currently we come with 2 Indoor, 2 Outdoor and the 8 Channel NVR. Soon we would be launching the other range of products to improve the basket of products we provide to our users. RAJEEV: WHAT ARE YOUR CHANNEL PLANS TO BOOST UP THE REVENUE THIS YEAR? WHAT ARE YOUR STRATEGIES FOR ONLINE PARTNERS? BIJOY: Introduction of Higher end models, Mesh products, WIFI 6, IP Surveillance etc are already developing

their own channel market which are the highest revenue generators in their segments. Our focus will be to bring these segments to a considerable market share and we believe the consumers would put their trust in TP-Link on these products too. Our Online focus has always been to provide a separate basket of products which will keep the channel and online community bifurcated with their product offering. The online strategy is more of a direct-to-consumer approach hence we do want to keep supporting our channel community as a base and keep introducing new products both medium. Online where the consumers see the product, and offline where the consumer can experience the product and take the buying decision.

MARCH 2022 I

FEATURE STORY

DAIWA HAS ROBUST NETWORK OF MORE THAN 800 SERVICE LOCATIONS ACROSS INDIA The COVID-19 pandemic significantly impacted the Smart TV sector, with delayed production, manufacturing site closures, and supply chain disruption significantly impacting sales and revenues. However, the market enjoyed a sales spike in the 2020 post Lockdown as the demand for home entertainment surged, as Smart TV became the major source of entertainment due to cinema halls being shut and other restrictions in place. Commenting on the growth of Smart TV market, ARJUN BAJAAJ, CEO & FOUNDER, DAIWA said, “Because of the pandemic, which pushed people to spend more time watching television, the changes we projected to occur over the next three to five years occurred in just a few months. The popularity of OTT is growing rapidly, and people are speedily transferring from D2H to OTT, which is being fuelled by the outbreak. Consumers have converted from Traditional TV to Smart TV. The 32-to-43-inch and 55 inch category has largely led the Indian smart TV market – incorporation of 4K technology, AI, Voice Assistance, regional language support with enhanced capabilities are enticing people to purchase Smart TVs. He further added, “Consumers are choosing higher-quality entertainment alternatives and larger screen sizes with dynamic technologies for a more seamless watching experience. To meet this demand, we set out to be the first Indian company to launch a 4K UHD smart TV powered by webOS TV in the nation. The webOS TVs provide limitless content options from a myriad of applications and platforms across all genres, which, when combined with 4K Ultra HD programming, provides users with a more cinematic and immersive watching experience.”

COMMITMENT FOR BEST QUALITY PRODUCTS TO CUSTOMERS Daiwa has been at the forefront of technology since its founding, and we have been the pioneers in producing Smart TVs merged with breakthrough technologies at unrivalled quality products and pricing. We are the first Indian brand to debut 4K smart TVs powered by webOS, Tailoring the speakers of the TVs as per the Indian needs, unique remote with direct app keys and keyboard with easy surf on Smart TVs balancing voltage fluctuations for TV as per Indian power conditions etc. and the first Indian brand to have made a custom-designed UI for our Smart TVs. Briefing about offering best quality products, Arjun said, “To ensure constant quality, we build TVs in accordance with the Indian weather conditions, proudly ‘Made in India and Made for India.’ We also have a complete range of Semi-Automatic Washing Machines with Toughened Glass Designs. All washing machines are developed with high-quality raw materials while keeping Indian power conditions in mind; this, together with their excellent and durable build quality, ensures a longer life and a hassle-free experience for the users. Our most recent market models are also Embedded RoHS Compliant, which means they are devoid of hazardous components and hence suitable for the green environment.” OFFERING BEST SERVICE SUPPORT TO CUSTOMERS “Our services are app-based, and clients can log into My Daiwa App and interact with customer care to request a call-back or track

the status of their request. We have a robust network of more than 800 service locations and serve 19,000+ pin code cities across India. We also provide a smooth installation, maintenance, or enquiry experience to consumers in tier three to tier four cities, where most companies struggle,” added by Arjun. PRESENT BUSINESS MODEL AND STRENGTH “We have been mainly focusing on the offline market & have a vast audience. We have taken this path from the start, with a significant presence in the north Indian offline market, which encompasses Punjab, Haryana, Delhi, UP, Rajasthan, Uttarakhand, Rajasthan, West Maharashtra (Nagpur, Akola etc.) and upcountry towns in these states. Overall, we are increasing our base month by month and have gotten significant acceptance, especially in these Tier II and Tier III cities, backed up by quality and after-sales services,” concluded by Arjun Bajaaj.

UBON COMMITTED TO PROVIDE BEST SERVICES TO THEIR CUSTOMERS India is the largest mobile phone market globally after China. At present, more than 90 per cent of the mobile parts are imported into India, and the segment relies heavily on shipments from China and Taiwan for handsets. Under the Make in India initiative, the Government endeavors to encourage local manufacturing by providing incentives and other support. Talking to DT, MANDEEP ARORA, MD, UBON said, “With the Government’s 20

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support, the sector will go through a huge transformation. India is anticipated to account for a significant portion of market share in the overall market of mobile phone accessories during the forecast period. Factors such as, increasing penetration of smartphones among masses is anticipated to fuel the growth of the India mobile phone accessories market. Such factors are poised to increase the use of mobile phone accessories across the region and anticipated to drive the growth of India www.digitalterminal.in

FEATURE STORY

mobile phone accessories market over the forecast period.” COMMITMENTS FOR QUALITY PRODUCTS AND BEST SERVICE SUPPORT

customer loyalty that generates increased leads. When customers find a product they trust, they return, make repeat purchases, and recommend the product or service to others.”

Quality and company reputation are more closely linked. Mandeep added, “Being one of the leading manufacturers, we tried to provide better quality products every time. Customers always come back when a product is good, even if the price is high. A quality product creates unshakeable

He further added, “We assure that our customers feel at home with us. We leave no stone unturned in keeping our customers happy. We believe in providing the best services to our customers, because Commitment to consumers is our top priority. Our products are a result of a thorough

R&D and in-depth understanding of the needs of consumers.” BUSINESS STRENGTH “We follow both the business model and our products are selling goods both online and offline. We have equal focus on both the verticals. We believe to have a strong business model you should know the right audience and should deliver 100% service to them. This is how business models work,” concluded by Mandeep.

KODAK IS COMPLETELY IN LINE WITH THE OBJECTIVE AND MISSION OF MAKE IN INDIA Currently the SMART TV market is growing at 100% year on year. About 80% of the market is dedicated to SMART TVs and 20% of it is still for non-smart TVs. However, in the next two years we are projected to have a 90% market share of which mostly will stand for SMART TVs. Commenting on the growth of Indian Smart TV market, AVNEET SINGH MARWAH, CEO, SUPER PLASTRONICS PVT LTD, a Kodak brand licensee said, “Overall, there will be a change in buying habits of customers in the market for TVs who will gravitate towards internet enabled products such as smart TVs primarily because of the scope that internet provides. Disruption in 5G will also allow for the internet to expand to smaller and more rural areas. The Finance Minister of India has recently announced the expansion of the new fibre optical cable in the rural sector especially which will enable immense growth in both semi-rural areas and villages.” He further added, “SMART TVs have truly become a device for education and learning alongside being an object to consume entertainment only and the internet will help bring about that change steadily in the more backward areas of our nation. Content has become a more unconventional form of education, a medium that is becoming pertinent and very important. During the pandemic it has been realised by all that everything is truly dispensable, and we need to ensure to create backup systems in place whether it is about creating alternate forms of working or education.” OFFERING BEST QUALITY PRODUCTS TO CUSTOMERS www.digitalterminal.in

“Kodak has always been using the ANDROID OS, the operating system with the highest market share in India for TVs. In order to use this operating system, we are required to do a lot of testing and quality checks that are done alongside a testing lab affiliated with Google. Briefing about the endavours to offer best quality TVs, Avneet Marwah said, “Kodak is completely in line with the objective and mission of Make in India. Since we end-to-end manufacture all our products within our facilities it gives us enough leverage to maintain the highest form of quality in all respects, while rectifying what is not working. We have come to realise that our failure rates are the lowest in the market since we custom make products for the Indian customer instead of following an umbrella approach and offering standardised products.” ASSURANCE FOR BEST SERVICE SUPPORT

“Kodak, as soon as it launched, was able to offer delivery across 14000 pin codes across India. We also offer a service network like no other wherein we have 800+ service centres- most company owned and a few in collaboration with 3 leading service providers that also offer the same services to other multinational companies in the same sector. In terms of SLA, in urban areas it is less than 24 hours and in rural areas it is between 48 to 72 hours” stated Avneet Marwah. BUSINESS MODEL AND STRENGTH

“Kodak as mentioned above was launched as an online only brand. In the first go we were able to deliver our deliveries across India, within 72 hours at max, even though

our after sales service and network was very swift. Our promise was to offer best in class TVs with high end technologies at affordable rates. Living up to this promise along with our low failure rate has allowed us to gain the trust of our old and new customers” said Avneet Marwah. “Today, we are continuously being approached by big regionally known retailers to collaborate and with our low margins that we offer to our distributors is also helping us incredibly. Currently, while we cover all of Assam in the east to Gujarat in the west, J&K in the north to Kanyakumari in the south; we aim to have 5000+ billing counters in India. The internet is penetrating at a lightning speed and with our tech enabled system, we are hoping for our customers to enjoy it in the best way possible.”

MARCH 2022 I

BRAND FOCUS

KASPERSKY MANAGED DETECTION AND RESPONSE GETS HIGHEST RATING IN GARTNER PEER INSIGHTS The customers highlighted the key benefits of outsourcing threat detection with Kaspersky Managed Detection and Response service, such as continuous 24/7 protection, a high level of expertise in threat protection, reliability and ease of use. Kaspersky has received its highest evaluation from customers on Gartner Peer Insights for its Kaspersky Managed Detection and Response. As of February 8th, 2022, the company has received an overall rating of five out of five, based on 33 verified reviews, with 100% of users willing to recommend the solution. Up to February 8, 2022, 33 industry customers have contributed to the overall five-star rating and reviewed Kaspersky Managed Detection and Response on Gartner Peer Insights. The reviewers are representatives of different industries, including government, service, finance, manufacturing and healthcare across Europe, Middle East, Africa, Asia and North America. The customers highlighted the key benefits of outsourcing threat detection with Kaspersky Managed Detection and Response service, such as continuous 24/7 protection, a high level of expertise in threat protection, reliability and ease of use. The service combines detection technologies, including a machine learning-based detection engine, with extensive expertise in threat hunting and incident response from Kaspersky’s professional units. Thanks to that, customers are protected even from threats that evade detection, for example, by mimicking legitimate programs.

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Accompanying comments within reviews have included the following: “Overall support received from Kaspersky is exceptional. They are always eager to help/guide and assist where they can. We have been with Kaspersky for a couple years now and the solution has proven itself time and again,” – a security and risk management professional in the healthcare industry. “We got the Kaspersky MDR to get an additional layer of security in our company. And to get professional help responding to cyber attacks. So far we only had a few minor “attacks” that didn’t need any big response (dangerous Email Attachments). But when we had a device that seemed infected, a real Person called and assisted us with what steps we should take to properly mitigate the attack. In case of a real attack, a experienced professional response is invaluable and necessary to minimize damages. So far we are really satisfied with the product and feel well prepared to handle any attack,” – a system integrator in the manufacturing industry.

“This software enables us to balance load between internal IS officers and Kaspersky’s stuff. By doing so we are now able to articulate our competences on the most important issues inside the company,” – a security and risk management professional in the government industry. “We are grateful to our customers for their high evaluation of Kaspersky Managed Detection and Response and we promise to never stop hunting for cybersecurity threats. We will continue to earn their trust to protect their businesses from cyber-risks, so they can focus on growing their businesses,” says Sergey Martsynkyan, VP, Corporate Product Marketing at Kaspersky.

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Enterprise cybersecurity you can trust

Building a safer future in Manufacturing

www.kaspersky.co.in Authorised Distributors E-Caps Computers India Private Limited Netpoleons India

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GROWTH REPORT

INDIAN TECHNOLOGY INDUSTRY CROSSED $200 BILLION REVENUE MARK Leveraging accelerated global tech spending, the Indian Technology sector is estimated to witness a growth of over 15% in FY 2022. The National Association of Software & Services Companies (NASSCOM) today presented the Strategic Review 2022 showcasing key trends that shaped 2021 and the outlook for the industry. STRONG GROWTH CROSSING $200 BN IN REVENUE The Indian technology industry crossed the $200 bn revenue mark, reaching $227 bn revenue in FY 2022, witnessing a $30 bn incremental revenue in the year with an overall growth rate of 15.5%. Recording the highest ever growth since 2011, all sub-sectors of the industry recorded double-digit growth across. Exports (including hardware) recorded a growth of 17.2% clocking revenue of $178 bn which is over 51% share of India’s total services exports. India’s massive digital infrastructure played a key role in driving India’s tech adoption with public digital platforms becoming the bedrock of India’s digital advantage. Propelled by this enhanced domestic demand, the domestic revenue of the technology industry recorded a 1.2X growth over

FY2019 to reach about $50 billion. Ecommerce recorded a growth of 39% to reach $79 billion in 2021-22. Digital revenue share stood at 30-32%, recording an incremental revenue of $13 bn in FY2022E. Sharing her views, Rekha M. Menon, Chairperson, NASSCOM said, “Fiscal 2022 has been a breakthrough year for 24

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the Indian technology industry. We’ve posted solid, broad-based growth, massively increased jobs, and are proud that we continue to be an engine for India’s economic growth, and a beacon for inclusion and diversity. We are excited about the opportunities in the Techade as we enter an era of exponential transformation and technology becomes indispensable to progress. We remain committed to catalysing the trillion-dollar digital economy with our focus on talent, technology, collaboration, and innovation.” INDIA – THE DIGITAL TALENT NATION India has emerged as a global hub for digital talent with over 5 million tech workforce. The industry recorded nearly 10% estimated growth in direct employee pool in FY2022E with a highest-ever net addition of approximately 450,000 to its employee base. With 1 out of 3 employees already digitally skilled, the digital tech talent pool is at 1.6 million, growing at a CAGR of 25%. With massive focus on reskilling and upskilling, the Indian tech industry reskilled approximately 280k employees in FY2022. With over 36% of women employees, the Indian tech industry is one of the largest private-sector women employer in India with over 1.8 mn women in the workforce. RAPID STRIDES IN INNOVATION AND TRANSFORMATION CAPABILITIES The Indian technology industry has emerged as a digital tech hotbed with 30-32% revenues emanating from the digital stream and over 66% of deals largely digital. The industry also undertook over 290 M&As with their primary focus as digital. India continues to be the 3rd largest start-up hub in the world with over 25,000+ tech start-ups and witnessing 42 new unicorns and 11 IPOs in the year 2021. Over 2250 tech start-ups were founded in 2021 and a total highest-ever funding of $24 bn was raised in 2021. The industry also witnessed maturity in the software products segment with the presence of

over 2000 software product companies and 1000 SaaS companies in India. Indian SaaS-based companies also secured $4.5 bn funding in 2021. With a massive focus on IP Creation, India ranked 46th in Global Innovation Index. The tech industry filed over 138K tech patents in India during 2015-2021 and increased its investments in R&D by nearly 1.5X across the spectrum. Indian Tech industry has emerged as the leader in seamlessly transforming to hybrid work models. With over 70% of tech organizations looking at adopting hybrid work models, industry has set global standards on Virtual screening, recruitment, onboarding, and training making it a business-as-usual norm. Sharing her views, Debjani Ghosh, President, NASSCOM, said, “2021 has been a great run for the year with our combined revenue crossing $200 bn. While exports did play a large part in this growth, domestic market emerged as a great propeller, nearing a total of $50 bn owing to India’s tech adoption with public digital platforms like Aadhaar, UPI and CoWIN playing a large part in delivering citizen services. FY2022 will be a milestone growth year for the industry. NASSCOM will continue to focus on priorities and play its role in catalyzing the trillion-dollar digital economy through accelerated industry growth and building thought leadership. Leading the industry transformation narrative of Think Digital Think India, the industry will maximize tech innovation and impact and build on future readiness with the Digital Next priority of the industry.”

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GROWTH REPORT

FY2022-23: GROWING FROM STRENGTH TO STRENGTH Despite headwinds like geopolitics, macroeconomic fluctuations, supply chain disruptions, and the after-effects of the pandemic, the industry will continue to display grit, resilience and agility. According to the NASSCOM Tech CEO Survey 2022, over 70% CXOs believe that FY2023 is poised to be another growth year for the industry. The current demand trends on technology spending and economic growth point to a positive outlook on technology spend-

ing and hiring. The industry has also set itself an ambitious target of $350 bn by FY2026 growing at a rate of 11-14%. Innovation and Partnerships across the ecosystem will accelerate digital capabilities leading to higher investment in R&D, building products and platforms. While Cloud, Cybersecurity, Data and AI will continue to be top tech priorities for the industry, Centres of Excellence will be set up in emerging areas like quantum technologies. Positive revenue growth will be driven by strong deal pipelines with the industry witnessing larger proportion of smaller deals for

niche differentiated products, enhanced digital demand and high tech spends in Pharma/Healthcare, BFSI, Manufacturing, Retail/eCommerce verticals in 2022. Industry will continue with its ‘Employee First’ approach, aggressively working on priorities like attracting and retaining talent, ramping up hiring for skill and scale especially for digital, campus and non-engineering talent. Hybrid models of working will continue to stay depending on individual company policies and job role requirements.

PRODUCT SHELF

RAPOO LAUNCHES NEW RANGE OF INNOVATIVE WEBCAMS IN INDIA RAPOO is proud to announce its foray into Webcam market. To cater to the continuous demand of virtual work system from all sectors RAPOO has come up with Innovative state -of- art webcams in India. These days webcams are a boon where it serves various purposes like attending a virtual class, professional meet, a virtual client meeting, online doctor consultation, social media content, gaming and many more virtual activities. To meet these demands RAPOO has announced 5 new high-end webcams for your work desk. The RAPOO new C-Series webcams are highly portable, completely PlugN-Play (no drivers needed) and feature high-definition cameras and micro-

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phones to take care of your online needs. RAPOO C200: These webcams are meant for those who want the best of clarity in the least budget possible. The C200 caters to HD 720P video captures for sharp and clear images along with a good 89° wide-angle lens on a flexible and rotating fixture. RAPOO C260: This is an ideal product for more clarity during a professional meet or a virtual meeting. It features a Full HD 1080P camera with an 80° wide-angle lens so that we can get extra sharp details while making your presentations. RAPOO C270L: Taking things a step further is the RAPOO C270L with its FULL HD 1080P resolution, 360° rotational head and USB-C interface that is compatible with almost any modern laptop out there. RAPOO C280: The RAPOO C280 is meant for those professionals for whom quality mat-

ters and privacy is a must. The C280 sports a 1440P Quad HD camera with omnidirectional microphones for extra sharp images and audio. RAPOO C500: For those who need crisp and the highest resolution for their video transmits and recordings, the RAPOO C500 should be your pick. Featuring an ultra HD 2160P 4K camera with autofocus, 80° wide-angle lens and highly sensitive dual noise cancellation microphones, your virtual meetings will be undoubtedly crisp and clear. Commenting on the launch and foraying into the Webcam segment, Mukesh Kumar Chaudhary, Country Head, India & SAARC said, “With work from home and remote meetings becoming the new norm for collaboration between teams and clients, the need for superior audio and video equipment is a top priority. To ensure your virtual meetings are crystal clear and you never miss any details, RAPOO’s new C-Series webcams will be an ideal choice.” MARCH 2022 I

FACE 2 FACE

“OUR UNIQUENESS LIES IN UPGRADING OUR PRODUCTS WITH THE LATEST TECHNOLOGY” From tech-enabled smart TVs to advanced portable projectors, visual technology solutions have witnessed a significant growth in the last few years. The demand for innovative and tech-friendly projectors has increased as users prefer watching movies at the comfort of their home but wants a “theatre like” experience. Such products have become a great source of entertainment for end users in recent years. Also, for the corporates, these products serve as a vital asset for meetings and virtual collaboration. ViewSonic is one of the prominent market player offering the wide range of products including projectors, monitors and hybrid learning solutions. Mr. Rajeev Ranjan, Editor, Digital Terminal recently spoke to Mr. Eric Wei, Senior Sales Director, ViewSonic - Asia Pacific. Mr. Eric elaborated about the current market landscape, their product strategy and roadmap to fuel the growing in coming months. Read below the excerpts:

share of 63% for LED, and secured our position in the top three DLP Projector Providers and ranked No. 1 in the LED Projector segment in the third quarter. Adding to its achievements, ViewSonic also became the fastest growing PC monitor brand in India. RAJEEV: COULD YOU PLEASE BRIEF ABOUT THE CURRENT SCENARIO AND GROWTH PROSPECTS FOR VISUAL TECHNOLOGY SOLUTIONS?

RAJEEV: HOW DO YOU SEE THE JOURNEY OF VIEWSONIC IN CY 2021? WHAT HAVE BEEN THE MAJOR ACHIEVEMENTS DURING THIS PHASE? MR. ERIC: ViewSonic observed a significant growth across segments in the current year inspite of the pandemic. We witnessed three times the growth in terms of turnover, which was definitely one of our biggest achievements. This year, we introduced new products across all our categories, from IFP series to home entertainment projector to gaming and professional monitors. As a result, all our products gained tremendous momentum in the year 2021. We continued to hold our position as the No.1 IFP brand since 2020 with 47% market share. We captured a market

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MR. ERIC: From tech-enabled smart TVs to advanced portable projectors, visual technology solutions have witnessed a significant growth in the last 5 to 6 years. Also, because of the pandemic we witnessed a rise in work from home model, and growth in online education, therefore consumer behaviour witnessed a shift towards user-friendly and tech-enabled products. Demand for innovative and tech-friendly projectors increased as users preferred watching movies at the comfort of their home but wants a “theatre like” experience. Our uniqueness lies in upgrading our products with the latest technology which is backed with great research and a drive for innovation. We take pride in bringing interactive solutions such as our in-house proprietary myViewBoard software for the education sector. In addition, we launched an innovative range of portable products to digitize teaching and learning - ViewBoard Pen Display ID1330, ViewBoard Notepad PF0730-I0WW and WordPad 7. Additionally, we launched a new range of home entertainment projectors and monitors.

RAJEEV: WHAT ARE THE KEY CHALLENGES FOR YOU IN THIS MARKET? HOW ARE YOU ADDRESSING THESE CHALLENGES TO FUEL YOUR GROWTH FURTHER? MR. ERIC: We at ViewSonic have products in various segments and hence the key challenge is to develop, innovate, and upgrade each of these products depending on consumer needs. Therefore, it is crucial to cover diversity and dynamics in all our segments. Our team of experts dedicatedly study the industry and consumer requirements and thereafter work towards developing new, innovative, and tech enabled user-friendly products and solutions. We certainly aim to offer new, innovative and user-friendly products and solutions to our end users in the New year. RAJEEV: HOW DO YOU WORK WITH SCHOOL & COLLEGES TO SETUP HYBRID SOLUTIONS FOR STUDY IN EXISTING PANDEMIC? DO YOU THINK THAT THIS TREND WILL CONTINUE TO DOMINATE IN FUTURE AS WELL? MR. ERIC: Hybrid learning has been the new trend since COVID-19 and we definitely feel that hybrid learning solutions are here to stay. ViewSonic will soon set hybrid learning classrooms to help schools and colleges meet their requirements. This initiative will ease the transition of both online and offline learning. We also have some educators onboard to demonstrate our EdTech solutions and provide training to teachers and educators to familiarize themselves with the software myViewBoard.

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E-COMMERCE

HOW SECOND WAVE AND E-COMMERCE HIT OFFLINE SMARTPHONE RETAIL IN 2021 Among smartphone brands, Vivo continued to lead offline smartphone retail at multi-brand outlets with 29% share by value and 27% by volume. Oppo took second place with a 21% share by volume. This was followed by a tie for the third position between Samsung and Xiaomi, both at 16% by volume.

The second pandemic wave in Q2 2021 (Apr-Jun 2021) and the growing popularity of online retail dealt twin blows to offline smartphone retail in 2021. While metros recovered fast from the second pandemic wave, overtaking Q1 (JanMar) sales in Q4 (Oct-Dec), both in value and volume, tier 2 and 3 cities lagged behind. More smartphone users bought devices in the sub 15K price category, with the 25K category failing to grow. Vivo, followed by Xiaomi, were the top brands by value and volume at MBOs across India. These and other insights were released by PredictiVu, a data analytics firm that tracks the offline smartphone market across 50 cities in India, in their annual MBO Smartphone India Overview Report 2021. The annual report tracks offline smartphone retails in the top 50 cities across India from January to December 2021. Offline smartphone retail volume fell 54% in Q2 as a result of the pandemic-led restrictions, rising 19% and 30% in Q3 and Q4 respectively. However, Q4 2021 remained 28% below Q1 volume. Similarly, offline retail value dipped 57% in Q2, recovering 23% and 35% in Q3 (Jul-Sep) and Q4. But the last quarter of 2021 ended 28% below Q1 in value terms.

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Among smartphone brands, Vivo continued to lead offline smartphone retail at multi-brand outlets with 29% share by value and 27% by volume. Oppo took second place with a 21% share by volume. This was followed by a tie for the third position between Samsung and Xiaomi, both at 16% by volume. Samsung’s share of sales at MBOs continued to erode across quarters, from 22% in Q1 to 10% in Q4. Apple lost its share by 15% in Q4 compared to Q1 by volume and 21% by value whereas Oppo gained close to 20% during the same period in the 25k+ smartphone

category. Market share for the North in Q4 increased by 15% as compared with Q1 within the premium range smartphones whereas West and South witnessed a decline for the same period. Major town classes were the major contributor to this change in shares. Although by volume there has not been much change for large town class cities, there has been a 3% increase in market share by value. This can be attributed to choosing more expensive smartphones.

MARCH 2022 I

EXCLUSIVE INTERACTION

“WE HAVE PLANS TO SERVICE CUSTOMERS & CHANNEL PARTNERS ACROSS ALL MAJOR METRO CITIES OF INDIA” The Indian IT distribution market has great potential and it is one of the biggest markets in the world. There are a lot of distribution houses that have sustained here owing to their proficiency in marketing and deep reach to the potential customer base. However, due to the pandemic, the channel partners have not been able to work at their full strength. The disruption in the demand-supply chain has restricted their activities. But the channel partners keep on digging even for different opportunities to take the lead and capitalize them for best results. The new emerging segments such as WFH & LFH have helped the partners to accelerate their growth despite ever-increasing competition. VNS International being a leading tech distribution house has excelled its limit through aggressive sale & marketing approach. Taking the growth cycle for next phase, VNS recently invested a lot across India to focus on service segment as well. To know more about the company’s plan, Rajeev Ranjan, Editor, DT, recently held an exclusive interaction with Neeraj Garg, Director, VNS International. The discussion revolved around the business growth, expansion plans and business partnership with HP. Read below the excerpts:

Neeraj Garg, Director, VNS International

RAJEEV: HOW WAS YEAR 2021 IN TERMS OF BUSINESS GROWTH? NEERAJ: Despite severe second wave of Covid and lockdowns in various states of the country, there has been decent business growth for VNS International in 2021. This growth has been fuelled by shifting of business, education and healthcare processes more towards digital and automation. Most of this growth had come in high-end computing products like Workstations, Mobile Workstations, Premium Laptops along-with Servers and Storage. HP Z Tower Workstations and HP Zbook Mobile Workstations along-with solutions involving these products have done well in the market. RAJEEV: WHAT WILL BE YOUR CORE GO TO MARKET STRATEGY FOR YEAR 2022? WHAT ARE YOUR PLANS TO STRENGTHEN THE FOOTHOLDS IN THE INDIAN MARKET? WILL YOU BE EXTENDING YOUR REACH BEYOND DELHI NCR? NEERAJ: VNS International Pvt Ltd has 28

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tremendously increased focus on high end computing products and solutions on Data Science, ML, AI, VR for industries like Architecture, Engineering and Construction (AEC), Education, Financial Services, Geospatial, Healthcare, Life Sciences, Media & Entertainment, Oil & Gas, Product Development, Video Surveillance, Gaming. In past few quarters we have heavily invested in building technical expertise and product availability for complete range of products and solutions in this category. The company has focused to work with channel partners to grow this business segment apart from working directly with end customers. We have plans to service customers and channel partners across all major metro cities of India. We have already allocated and invested funds for PAN India marketing through print and digital media. Further we have already started engaging with end Customers and channel partners in most cities and have had decent success to start with. RAJEEV: HOW HAVE WFH & LFH FUELLED THE DEMAND FOR PERSONAL COMPUTING PRODUCTS? HOW DO YOU SEE THE CONTINUATION OF SUCH WORK MODEL IN YEAR 2022? WHAT IS YOUR PLAN TO CAPITALIZE THESE OPPORTUNITIES? NEERAJ: PC market saw huge demand for personal computing products mainly in laptops due to disruptions in work and education from the pandemic. WFH & LFH

fuelled the demand for laptops to a level where we were unable to meet the same due to global supply-chain disruption and huge shortages of components. Demand for HP products similarly grew many folds and we and HP worked overtime for our customers to try and meet timelines to ensure smooth business functioning of our customers. This surge has more or less normalized as most of the gap between the PC installed base and the demand has been addressed. We expect the demand to be normal going forward this year and beyond. We see huge demand and exponential growth in High-end Computing products both in Gaming and in businesses with more and more use of Data Analytics, Artificial Intelligence, VR etc making inroads in day to day lives. RAJEEV: WHAT INITIATIVES HAVE YOU TAKEN IN RECENT TIMES TO MAKE THE COLLABORATION WITH YOUR CHANNEL PARTNERS MORE CONVENIENT AND SEAMLESS BUSINESS RELATION WITH VNS? NEERAJ: The company has expanded and grew high-end computing business to the next level. With newer technologies like Machine Learning, Artificial Intelligence & Virtual Reality being more and more adapted by various industries and business verticals, the company envisages exponential growth in this segment of high end computing products and solutions. To enable this a one of its kind High End Compute Experience Centre is already in pipeline. We have already allocated funds for the same. The setup would have all the hardware and solutions required to let the customers experience the same and also to do POC (proof of concept) before they finalize on their final solution. This Centre would have Data Science Zone, VR Zone, Gaming Zone and other latest technology www.digitalterminal.in

EXCLUSIVE INTERACTION

and solutions on experience & do test runs. The company has focused on working more and more with channel partners and has been working with them for over 15 years. The company works end to end with channel partners by providing presales technical support and helps them close business with their end customers. The company works with Government, Enterprise, SMB and SOHO customers directly and thru channel partners. The company focuses on value addition and provides channel partners with all tools to help grow their business. We have invested in providing our channel partners with a digital platform from where they can see complete portfolio, get pricing, get answers to their technical queries, place orders and track them. Also a complete depository of technical and presales content is made available to them thru our website. RAJEEV: PLEASE TELL ABOUT THE PRODUCT PORTFOLIO WHICH YOU ARE

CURRENTLY HANDLING FOR HP. HOW DO YOU SEE THE DEMAND FOR HP TOWER WORKSTATIONS AMONG PROFESSIONALS? NEERAJ: Currently we deal in HP Desktops, All in One Desktops, Laptops, Displays (TFTs), Tower Workstations and Mobile workstations. As mentioned earlier, propelled by the emerging technologies being used in the industry, demand for Tower and Mobiles Workstations is expected to grow at a phenomenal pace. HP is the market leader in this segment due to its excellent products and wide range. HP Workstations provide higher computing power, performance storage, professional graphics, greater expandability, higher memory capacity, ISV certifications and collaboration & performance tuning. These are equipped with Extreme & Mission Critical Reliability, Unthrottled & Pro-Grade Performance, Next Gen Security including AI Threat Prevention, Purpose built Product Design, Enhanced Experience. All these features help to provide bets in class Performance, Reliability,

Durability & Security. We expect that we and HP together will grow this segment multifold in years to come. RAJEEV: CAN YOU SHED SOME LIGHT ON THE SUPPORT FROM HP? HOW DO YOU SEE THE SERVICE SUPPORT FROM BRAND? DO YOU THINK THE COMPLAINT / SERVICE ISSUE HAS DECREASED IN RECENT TIMES OR IT HAS GONE UP? NEERAJ: HP has always been a customer and channel partner focus company. They have award winning service support and a wide service network across the country. HP service support have been getting customer appreciation year and year from last over 15 years. Product service calls and complaints have increased due to excessive usage of hardware and also use of products way beyond their benchmarked daily/weekly usage hours. Though the compliant & service issues have gone up in last 12-18 months, we and HP have addressed all customer issues with promptness and best effort basis.

OPINION

TAKE CHARGE OF DIVERSE IT ENVIRONMENTS – HYBRID CLOUD IS HERE TO STAY By Srikanth Doranadula, Vice President – Hybrid Cloud Systems, Oracle India Cloud-based business models create tremendous new opportunities, but they also expose companies to new management challenges and security risks. Application portfolios are projected to grow at a rate of more than 50 percent in the years ahead. More than 70 percent of today’s organizations have adopted multiple clouds, boosting security risks and necessitating more effective management practices. Today’s cyberattacks are more advanced and well-funded than ever. Security teams struggle to innovate and keep pace with these attacks as users, applications, data, and devices proliferate. The corporate technology footprint, once confined to the data center, now includes a number of new mobile apps, many types of structured and unstructured data, and a steady influx of SaaS applications and cloud services, creating a diverse and complex hywww.digitalterminal.in

brid IT environment. The right cloud solution must include machine learning algorithms to detect suspicious activities without human interaction, making it easier to secure both hybrid and traditional cloud environments. Data will continue to be the lifeblood of organisations, being the source of insight driving insight and innovation. But as more quantities of data get produced, gaining value will continue to challenge organisations. Despite the ongoing high level of failures, AI will remain one of the top workloads driving infrastructure decisions through 2023. It will be essential to support this explosive growth of edge computing. Just a few years ago, an estimated 10% of enterprise data was processed on the edge, outside of cloud-based data centers. By 2025, this number is expected to reach 75%. Hybrid cloud and edge computing are transforming and expanding usage of the cloud. Requirements for data sovereignty, security, latency, and field deployability have prevented adoption of public cloud for mission-critical applications. Cloud solution providers must therefore address customer

requirements for specialized deployment, disconnected and intermittently-connected operation, low latency and high performance, as well as data locality and security. Cloud providers can make it easy to secure and manage these evolving hybrid cloud environments with an intelligent, cloud-based platform that prevents, detects, and rapidly responds to performance issues and security threats, thereby easing the burden on overworked IT staff and streamlining routine administrative tasks for customers. Partners have a big role to play in the hybrid cloud movement – be it by offering specialized SaaS or AI solutions or consulting services or cloud migration expertise or even helping customers define their cloud transition journeys. Organisations need to be sure that their cloud solution provider is able to ultimately commit to greater control over resource management, faster to deploy applications, stronger security implementation and execution, flexible scalability and ultimately cost and resource optimization.

MARCH 2022 I

EXCLUSIVE CHAT

“AMAZON BUSINESS HAS PLAYED A CRUCIAL ROLE IN SUPPORTING MILLIONS OF SMALL BUSINESSES IN INDIA” The Indian businesses have witnessed a quite satisfying growth in recent years despite existing pandemic challenges. Using digital as a core medium for all activities really helped in moving further especially for small businesses who were struggling to get customers due to market restriction since last two years. Taking their business online has helped the SMBs to excel their limits and leverage the immense growth opportunities. Amazon Business has provided a great platform to the businesses who want to connect to the customers across the country. The platform continues to witness the registration of new businesses which is somewhere strengthening India’s economy as well. Rajeev Ranjan, Editor, Digital Terminal interacted with Suchit Subhas, Director, Amazon Business. Mr. Suchit elaborated about their overall performance and plans to further grow their footholds. Read below the excerpts:

RAJEEV: HOW HAS AMAZON BUSINESS’S JOURNEY BEEN IN THE LAST FOUR YEARS IN INDIA? SUCHIT: Since its launch in 2017, Amazon Business has aimed to empower MSMEs as a one-stop destination with over 15 Cr GST enabled products across top categories to cater to their distinct business needs. It has become a one-stop shop for all business needs owing to the vast selection available to MSMEs, competitive pricing and vast delivery network. With presence in 99.5% pin codes pan-India, businesses from the remotest parts of the country can rely on Amazon Business for their purchase needs. We are India’s largest GST store and in the last four years, we have added host of features through which businesses can avail GST invoice with ease and sophisticated business analytics tools through which they can calculate extra savings with a GST invoice every time they make a business purchase. Additionally, we have continued to add products to cater to changing needs of businesses. To share a few examples, we launched Commercial Store with thousands of products across top categories such as business laptops, networking devices, industrial adhesives, tools and equipment and safety and security across top brands such as Lenovo, Cisco, Pidilite, Kimberly Clark, Stanley Black and Decker, Kirloskar. Similarly, we have focused on adding host of supplies for workplace sanitization by creating a dedicated COVID Supply Store through which businesses can buy range of essential products like PPE kits, masks, face shields and sanitizers. Over and above the wide selection and 30

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strong delivery network, one of our endeavours has also been to add host of business relevant features to help customers make their purchases more efficiently and save further. We have witnessed quick adoption of features such as multi-user account feature through which one can add multiple users in a single business account to enhance account security and compliance, bulk purchase features to avail quantity discounts and save up to 40% more and business relevant payment features such as credit. For our seller partners, Amazon Business provides an additional opportunity on Amazon.in to scale their B2B business by catering to requirements from lakhs of business customers and grow their revenues. In addition to catering to requirements from MSME customers, our sellers have catered to orders from businesses from across the country including the likes of large enterprises such as Mahindra, GE, Tata Group. Through features such as ‘Request for Quantity Discount’, our sellers have catered to lakhs of bulk orders from businesses across the country. We are humbled that our selling partners view Amazon Business as an important lever to grow their revenues and have seen the number of sellers selling on our platform grow from 14K in 2017 to 4lacs+ in 2021. RAJEEV: HOW HAS AMAZON BUSINESS PERFORMED IN 2021? WHAT DO YOU FORESEE IN 2022? SUCHIT: In 2021, Amazon Business has registered millions of small businesses as customers in India and has continued to see an exponential growth of over 70% Y-o-Y in customer base, making the Indian marketplace of Amazon Business

the second biggest after the US. Tier 2 and tier 3 markets have also played a significant role in this growth, with over 30% buying customers and 25% orders coming from smaller cities. Amazon Business has played a crucial role in supporting millions of small businesses in India to get back on their feet. Over the past year, we have been closely working with our selling partners to help businesses cater to their work from home needs by adding thousands of products across categories such as WFH furniture, electronic essentials like routers, headphones, keyboards, and office stationery. In order to help our customers, save more, we launched “Business Value Days”, a monthly sale event on the last week of the month through which our customers have availed more than INR 7.5 Cr additional savings on business exclusive deals and promotions. This year, Amazon Business will continue to remain customer-obsessed to build the right customer experience. Our customers, no matter which segment they are from, will choose us as long as we are the best option to serve their needs. We will continue to provide convenient and innovative technology-led purchasing solutions to our business customers and strive to be a one-stop shop for businesses for their needs. Additionally, the aim is to serve the demands by connecting sellers in a seamless manner. Amazon Business will continue to build on our three strategic pillars of growth – Selection, Pricing, and Convenience. Our focus will remain on increasing our selection bringing in top brand launches, exciting business deals for bulk purchases, and new innovations for www.digitalterminal.in

EXCLUSIVE CHAT

customers. RAJEEV: WHICH ARE SOME OF THE INITIATIVES LAUNCHED BY AMAZON BUSINESS IN 2021? SUCHIT: In 2021, we have continued our focus on simplifying the overall purchase experience for our customers and launched features to help them adjust to the post-pandemic normal. An example of simplifying the experience for businesses has been the innovations we have launched this year to simplify the registration experience for new customers. Businesses can now register on our platform in less than 2 minutes and get verified real-time, so that they can immediately start accessing Amazon Business benefits and start saving. To cater to MSMEs with an annual turnover of less than INR 20L, Education Institutions, and NGOs who do not have a GST certificate, we launched Business PAN as an additional license type through which they can register and avail Amazon Business benefits. These businesses are now able to access an array of benefits like business exclusive deals, bulk discounts, and other business-relevant features which were not available to them earlier. To help businesses adjust to the new normal and run their businesses remotely in the work from home setup, we launched the ‘Bill to Ship to’ feature. Through this feature, Amazon Business has taken a lead in solving this unique customer problem and offered a solution that allows them to claim GST credit on their billing address for their pan-India shipments. This convenient feature allows customers to consolidate the tax credit to one state and make use of GST credit more effectively. RAJEEV: WHAT WAS THE CUSTOMER RESPONSE TO AB DURING DIWALI 2021/ GREAT INDIAN FESTIVAL 2021? SUCHIT: During the festive season in 2021, Amazon Business curated amazing deals on the widest selection of products from top brands across categories including smartphones, appliances, TVs, consumer electronics, laptops, PCs, home & kitchen, and more. for our business customers. In addition, www.digitalterminal.in

Suchit Subhas, Director, Amazon Business.

our customers also had access to new launches can get special offers on business-relevant selection for both gifting and own usage by logging in to their Amazon Business account. With over 15 Cr GST enabled selection, businesses could save up to 28% more. Businesses buying in bulk could avail up to 40% in quantity discounts. They could also avail a special 5% cashback on a purchase of above INR 50,000. Along with the deals during Great Indian Festival, Amazon Business had also introduced ‘Corporate Gifting Store’ to cater to business gifting needs. Through this store, customers could bulk purchase corporate gifts with ease and convenience. Businesses also had the option to customize and personalize corporate gifts according to their needs. We are humbled by the response from our customers during the Diwali sale and saw:

• Participation from over 360K MSME buyers • More than 46% increase in new MSMEs who created a business account with Amazon Business during the Great Indian Festival as compared to 2020 • Over 10K bulk orders placed during the event, 47% increase over 2020 • Thousands of sellers offered Business Exclusive deals • The overwhelming response from businesses in Tier 2 and Tier 3 markets with 132% jump in orders as compared to 2020 •Customers bought over 15K products exclusively from the specially curated stores like Corporate Gifting, Work From Home, Back to Work stores designed to meet the various needs of business customers MARCH 2022 I

CLOUD FOCUS

By 2024, Indian Enterprises to Shift 50% Tech Spending to As-A-Service and Outcomes-Centric Models: IDC International Data Corporation (IDC) predicts that by 2024, enterprises in India will shift 50% of all tech and services spending to as-a-service and outcomes-centric models. This is among the top 10 predictions for the India IT market unveiled in the latest report IDC FutureScape: Worldwide IT Industry 2022 Predictions — India Implications. Organizations are continuing to navigate the disruptions, accelerations, and cross currents spurred by the COVID-19 pandemic and the changing economic conditions. By 2022, more than half the global economy is based on or influenced by digital. IDC’s Future Enterprise Resiliency and Spending (FERS) survey, wave 7* revealed that the pandemic resulted in 60% of organizations in India have accelerated their DX investments. The IT and communications industries will

be among the most transformed as they adopt as-a-service delivery and operating models, deal with radical alterations in ecosystems/value chains, and recognize that their primary tasks are to help CIOs and their enterprises share, use, govern, and increase the value of data. Below are few of the India IT industrywide technology predictions that would impact the technology buyers and suppliers in 2022 and beyond: Digital-First Drivers: By 2024, digital-first enterprises will enable empathetic customer experiences and resilient operating models by shifting 50% of all tech and services spending to as-a-service and outcomes-centric models. New Cloud Fundamentals: By 2024, 40% of I1000 will reset cloud selection processes to focus on business outcomes rather than

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IT requirements, valuing access to providers’ portfolios from device to edge and from data to ecosystem. Digital Sustainability: By 2026, 50% of I2000 will have digital sustainability teams, tasked with assessing, certifying, and coordinating use of business and IT sustainability data and analytic platforms offered by ICT providers.

LAPPY ZONE

Lapcare Launches Legend Aluminium Alloy RGB Laptop Stand Lapcare Legend Aluminium Alloy RGB Laptop Stand is the avant-garde product by the brand, in the laptop stand category. It is a class apart from the other products on its roster. Lapcare Legend laptop stand is visually stunning due to its customizable RBG lighting and unique design. It is designed to appeal the users who want a worthy addition to their desk setup and are looking for a laptop stand that stands out on the desk. The laptop stand comes with Aluminium Alloy body which seems durable and gives users a worthy experience. Lapcare Legend Laptop Stand offers a great user experience with its portable yet solid body. It lets you take control of RGB lighting with a dedicated customizable RGB lighting button. Lapcare has paid minute attention to details with this laptop stand and designed it to draw the hot air out of the system as well through effective heat dissipation design. The

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laptop stand is compatible with 10 to 17 inch laptops. It comes with a USB Type-C connector and four USB 3.0 ports. The unique design of this laptop stand provides a robust platform to hold the laptop, and the frame can accommodate even the biggest laptops from Dell Alienware to Acer Predator that are bulky machines due to their performance-focused design and components. Lapcare Legend’s base uses rubber feet that firmly affix the laptop stand on the surface and are extremely useful for slippery surfaces. Lapcare Legend laptop stand is priced at INR 2859 and comes with 1-year warranty. Encapsulating such enticing features into a budget package makes Lapcare stand out from the rest of the players in the computer peripherals industry. The consumer-focused approach is the reason behind the staggering sales of Lapcare

products because the brand believes in nurturing customer relationships. The brand recently hit the milestone of 20 crore sold units and aims to double the number in the coming years. Lapcare is consistently working on their accessories line-up for becoming the one-stop destination for all IT accessories.

www.digitalterminal.in

MARCH 2022 I

NEWS IN BRIEF

ACER EXPANDS ITS RETAIL FOOTPRINTS WITH LAUNCH OF SECOND EXCLUSIVE STORE IN AGARTALA Acer announced the expansion of its retail presence with the inauguration of its second exclusive store today in Agartala in partnership with Info Solution Systems. The new store is located in Ramnagar, Agartala, Tripura and will be the 4th Exclusive Store in the North-East India and second largest in Tripura. With a strong presence in metro cities, Acer is expanding its presence in length and breadth of the country to meet the needs of its customers. The newly launched store will feature the company’s entire gamut of products like laptops, desktops, monitors, tablets, projectors accessories, and air purifiers. On the joyous occasion of the launch Sanjeev Mehtani, Chief Sales Officer, Acer India, says, “We are elated to open our second exclusive Acer store in Agartala. With our first store in Tripura we have seen great response from our customers which motivated us to open the second

store. We aim to expand our reach not only in metro cities but across the country to increase accessibility and support the Digital India program. With the pandemic, the need for laptops and gadgets have increased and we hope to bring the best of innovations to our customers.” The launch of this store is part of the company’s continued efforts of bringing interactive and quality buying experiences for its customers. In addition to establishing a strong foothold in this city, the new store is equipped to provide expert consultation on all products across segments

which enables the customer to make the right purchase. Acer with a retail presence across the country aims to strengthen its connection with customers across the region. The brand has recently launched its Make in India series of laptops with TravelMate and Aspire 3. In the year 2021, Acer introduced Acerpure brand with 2-in-1 air purifiers and circulators. Over the years, the brand has cultivated a strong association with its partners to build a strong relationship with its customers across the country.

KASPERSKY APPOINTS SANDRA LEE AS MANAGING DIRECTOR FOR APAC REGION Kaspersky is proud to announce the appointment of Sandra Lee as Managing Director for the Asia Pacific (APAC) region. Sandra and her team will drive the company’s strategy and overall growth in the region. Sandra will be based in Kaspersky’s APAC headquarters in Singapore. She will report to Chris Connell, Vice President for Global Sales Network, who was previously also in the role of Managing Director for APAC. Prior to this promotion, Sandra led the

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company’s global vision for its channel partners by driving higher levels of success for and with the region’s partner community for the past three years. Her strong background in sales management, customer and partner success, and team leadership, coupled with her extensive industry experience, puts her in the perfect spot to drive Kaspersky’s overall strategy in the region to achieve great success. Sandra has been in the IT industry for more than 20 years in sales and channel leadership roles in Southeast Asia and

APAC with various market-leading technology companies.

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MAG WOR LD EXPO 22

MOBILES | ACCESSORIES | GADGETS

March 10-12, 2022

MARCH 10-12, 2022 | KTPO | BENGALURU

An exclusive B2B expo for the world’s most aspirational brands

KTPO, Bengaluru POWERED BY:

Join an ultimate Platform to SHOWCASE & LAUNCH Latest Products & Enhance your Business Reach Inviting manufacturers & importers of Smart & Feature phones, Tablets, Screen Gaurd, Protective Cases & Covers,Speakers & Headphones, Camera and Related Accessories, IT Peripherals | Android & IOT Devices, Smart Wearables, Chargers & Power Devices, CCTV & Surveillance Systems, Cables & Connectors, Personal Health Care Products, Small Household Appliances & Value Added Services

INVITING ALL DISTRIBUTORS, DEALERS, RETAILERS & CORPORATE BUYERS

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KEY EXHIBITORS ....many more

Organised By

www.virgo-comm.com

For participation contact: Swagatam Mukherjee M: +91 7411203855 / 6364829191 swagatam@virgo-comm.com

Media Partner

Sachin Desai +91 98204 25612 sachin@virgo-comm.com

www.magworldexpo.com

GAMERS CORNER GALAX OFFERING HIGH-PERFORMANCE GAMING GEAR PRODUCTS FOR EXCELLENT GAMING EXPERIENCE Galaxy microsystems Ltd., GALAX has been fully committed to bringing the most innovative computer hardware to the growing worldwide market. GALAX now produces the best mid to high range graphics cards on the planet and continues to set the bar high and break world records. With continuous growth with its trusted partners and customers, gave way to the most critically acclaimed and iconic flagship series, “Hall of Fame”. The HOF series is dedicated to overclocking enthusiasts and hardcore gamers. Ever since making its debut in 2011, the world record breaking “Hall of Fame” series has been given prestigious awards from around the globe, thus becoming one of the most recommended and trusted series of graphics cards by gamers and PC building enthusiasts. Not only does GALAX build high performance graphic cards GALAX now offers a wide range of gaming gear products such as gaming mice, gaming headsets, case fans, and gaming chairs. The gaming gears complement each other well in making your gaming experience worthwhile. And with the Xtreme Tuner Plus software from GALAX, all the devices can seamlessly be controlled through a single software.

hours of gaming are as comfortable as possible. GALAX Gaming PC Cases

models namely – Slider-01, Slider-02, Slider-03, Slider-04 and Slider-05. Each Gaming mouse has its own features making sure there is a Gaming mouse of every user out there. •Slider-01 Gaming Mouse •Slider-02 Gaming Mouse •Slider-03 Gaming Mouse •Slider-04 Gaming Mouse •Slider-05 Gaming Mouse

As a proud and Exclusive National distributor for GALAX in India, Technology and Gadgets Director Vikas Gupta, feels excited for the launch for Gaming gears and feels that by bringing these innovative products, GALAX will strengthen their position in India market.

GALAX Gaming Case Fans The vortex series Gaming case fans offer beautiful ARGB lighting effects with

GALAX Gaming Headset The Sonar series Gaming headsets consists of 4 models – Sonar -01, Sonar-02, Sonar-03, and Sonar-04 (available in 2 colors). As with the Gaming mouse, each Gaming headset is unique in its own way, making sure there is one for everybody.

advanced cooling design to provide better airflow for your system to make sure the insides remain cool even during the most heaving gaming scenarios

TAG To Distribute The Wide Range of GALAX Products With its inception in the year 2007, Technology and Gadgets has been successfully making an impact in consumer technology and stands as a one stop destination for excellence in all computing functionalities. Technology and Gadgets ‘TAG’ is an ISO certified (ISO-9001:2008) brand where innovation in technology and gadgets is entirely consumer centric.

The Revolution series Gaming PC cases from GALAX has a cabinet for every requirement. Whether you need a small form factor cabinet or a full-size cabinet able to fit in an E-ATX motherboard. The Revolution series consists of 4 models – Revolution-01, Revolution-02, Revolution-03, Revolution-05.

GALAX Gaming Chair The GALAX gaming chair is available in 2 colors, namely white and black and, wait for it, has RGB lighting. If that’s not enough, the Gaming chair goes back a full 180 degrees making it a lot more comfortable than an average gaming chair. The chair also has lumbar and neck support cushions to make sure those long

GALAX Xtreme Tuner Plus Software The Xtreme Tuner Plus software is an all-in-one software to control all the Gaming gears from GALAX. The Xtreme Tuner Plus Software enables gamers and overclocking enthusiasts to unleash the true potential of their Graphics Card and Gaming Gears, taking full control of the Galax ecosystem. For More Information, www.technologyandgadgets.com

GALAX Gaming Mouse The Slider series gaming mouse has 5 38

I MARCH 2022

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SMARTPHONE SHELF

Realme Narzo 50 Realme introduced a new addition to its narzo family- realme narzo 50. OS: Realme UI 2.0 Based on Android 11 RAM: 4GB and 6GB STORAGE: 64GB and 128GB DISPLAY: 6.6 inch FHD+ PROCESSOR: MediaTek Helio G96 REAR CAMERA: 50MP FRONT CAMERA: 16MP BATTERY CAPACITY: 5000mAh Realme narzo 50 is available in two stylish colors- Speed Black and Speed Blue, and come in two storage variants 4GB+64GB priced at INR 12,999 and 6GB+128GB priced at INR 15,499.

ASUS 8Z ASUS announced the launch of ASUS 8Z in India. ASUS 8Z is the fastest and most compact generation of the innovative smartphone family. OS: ZENUI 8 RAM: 8GB STORAGE: 128GB DISPLAY: 5.9 inch sAMOLED PROCESSOR: SNAPDRAGON 888 5G REAR CAMERA: 64MP FRONT CAMERA: 12MP BATTERY CAPACITY: 4000mAh ASUS 8Z is available on Flipkart at Rs. 42999/-

POCO M4 Pro POCO announced POCO M4 Pro smartphone with perfect combination of future ready specs. OS: Android 11 RAM: 6GB and 8GB STORAGE: 64GB and 128GB DISPLAY: 6.43 inch AMOLED PROCESSOR: MediaTek Helio G96 REAR CAMERA: 64MP FRONT CAMERA: 16MP BATTERY CAPACITY: 5000mAh POCO M4 Pro will be available in three variants: 6GB+64GB for INR 14,999, 6GB+128GB for INR 16,499, and 8GB+128GB for INR 17,999 respectively.

I MARCH 2022

www.digitalterminal.in

Digital Terminal Mar 2022 - Print Ad FOR PRINT.pdf 1 28/2/2022 4:45:42 pm

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