DT May Issue 2022

I ndia’s Leading Tech Media House

Page No. 08

INNOVATION

MICRON ACHIEVES THE MILESTONE OF 50,000 LIFETIME PATENTS

Serving Since 2009

www. d i gitalt erminal.in

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POLYCAB IS BETTING BIG ON MAKE IN INDIA & AATMANIRBHAR BHARAT INITIATIVES PAGE NO. 10

ASHISH D. JAIN EXECUTIVE PRESIDENT & COO, TELECOM BUSINESS, POLYCAB INDIA LTD.

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CONTENT VOL -1 3 , I SS UE -5 , MAY 2 0 2 2

08 INNOVATION MICRON ACHIEVES THE MILESTONE OF 50,000 LIFETIME PATENTS

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“POLYCAB IS BETTING BIG ON MAKE IN INDIA AND AATMANIRBHAR BHARAT INITIATIVES”

INTERVIEW

14 PRODUCT FOCUS 16

ACER LAUNCHED INNOVATIVE AND POWERFUL PRODUCTS AT NEXT@ACER 2022

COVER STORY INDIAN GAMING MARKET IS ON THE RISE

27 SURVEILLANCE FOCUS

28 CHANNEL CONNECT SOPHOS HONOURED ITS TOP PERFORMING CHANNEL PARTNERS IN NEW DELHI

HERE IS WHAT YOU NEED TO KNOW BEFORE INSTALLING CCTV SYSTEM

30 BRAND FOCUS IT NETWORKING PRODUCTS MANUFACTURING & TRADING IN INDIA

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44 PRODUCT SHELF VIEWSONIC LAUNCHES NEW VG2455 BUSINESS MONITOR WITH SUPERCLEAR IPS TECHNOLOGY

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EDITOR’S NOTE

PUBLISHER’S NOTE

“WE WILL CONTINUE TO SPREAD THE MOST SOUGHT INFORMATION ABOUT IT INDUSTRY”

“WE UNDERSTAND OUR RESPONSIBILITIES AND WORK FOR THE WELL-BEING OF THE ENTIRE ICT COMMUNITY” Digital Terminal is India’s only 360-degree tech news platform and is on the mission to contribute to the growth of the Indian ICT market. Today, we are among India’s Top Technology media houses that have consistently performed well despite all challenges. At DT, we always strive to innovate in order to bring the most refined and authentic content to our readers. Being one of the oldest and most reliable tech media houses, we understand our responsibilities and work for the well-being of the entire ICT community. Our strong PAN India presence in print is our core strength and we reach every corner of the country to serve the ICT community. Our digital presence has grown exponentially which helps the tech brands and partners to throw their message to the readers.

Today, we are ranked under top 5k websites in India whereas globally we are ranked under 50k. If we talk about social media presence, we are leading the way as compared to other platforms in our domain. On Facebook, we are followed by 52k people across India which in itself is a landmark to celebrate being a b2b publication. More than 6k followers on LinkedIn whereas on Instagram have more than 22k followers.

It’s been a great journey and we are confident that we will continue to serve the industry with the same passion and grit. Our mission is to empower the Indian ICT market with each passing day and be the true catalyst for the ICT community in the growth journey. Apart from it, we are thankful to our readers, tech brands, partners and the entire industry for having faith in us and supporting us in serving the industry.

Stay Connected with DT !!

Digital Terminal always brings the most innovative content through each month’s issue consisting of every important information regarding new trends, reports, launches and partnerships. Our focus always remains to serve our readers with authentic content which ultimately adds value in the growth journey. We appreciate the trust of our readers, partners, and clients in us therefore we work in the best possible manner to help them enrich their knowledge. Digital Terminal is obliged to foster our relationship with our loyal audiences. We will continue to spread the most sought information about tech market and it’s growth. Our endeavour is to work tirelessly and contribute towards this growth.

Like all previous issues, May 2022 issue is here to provide updated news & information form technology world. Apart from all the regular stories, this issue mainly focuses on the fastest growing eSports industry which has gained tremendous momentum in recent years. The cover story in this issue focuses on the key aspects that are pushing the gaming market in India. We have brought this story to make you all aware about huge opportunity gaming market will bring for brands and channel partners. To check the nerve of this market, we spoke to all major players including some leading distributors. This issue has also been focused on providing key news briefs, channel news, new product launches, enterprise security and solutions.

Hope you all will find this issue very informative like all our previous issues.

Stay Safe & take care!!

Jyoti Janda Executive Editor

Rajeev Ranjan Publisher

Editorial & Marketing Office

Publisher & Editor : Rajeev Ranjan Executive Editor : Jyoti Janda Assistant Content Manager : Jai Prakash Creative Head : Vikas Sharma Video Editor & Graphic : Shubham Tomar Digital & Social Media : Sourabh Yadav Circulation & CRM Executive : Pintu Mandal Marketing Executive: Balvinder Singh Accounts: Amit Editorial Desk : Mansi Aggarwal Field Executive : Stanley Paul

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Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved. Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever

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INNOVATION

MICRON ACHIEVES THE MILESTONE OF 50,000 LIFETIME PATENTS

Micron Technology, Inc announced it has surpassed 50,000 lifetime patents, reinforcing the company’s leadership in innovation. Patents play a key role in Micron’s technology leadership strategy, from creating the world’s smallest 256K DRAM chip in 1984, to delivering the first 1-alpha DRAM shipment in 2021—with thousands of inventions in between. More than 4,000 team members across 16 countries have contributed to this notable accomplishment over the course of Micron’s 43-year history.

“Very few companies in any industry have reached this achievement. I want to acknowledge the contributions of

all Micron team members, past and

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present, as this milestone would not have been possible without their innovative ideas that ensure we stay on the cutting edge of technology,” said Micron President and CEO Sanjay Mehrotra.

“Thanks to their hard work and tenacity, Micron is the world leader in memory and storage solutions.”

Micron was founded with the belief that innovation and persistence would drive long term success. This unwavering focus on innovation led Micron to overcome performance barriers and bring better products to market faster than the competition, all while garnering patents on these revolutionary inventions.

Micron’s 50,000th patent caps what is widely recognized to be the most valuable memory and storage patent portfolio in the industry.

“With global demand for memory and storage growing rapidly, Micron’s customers are counting on us to keep advancing the pace of innovation,” said Scott DeBoer, Micron’s executive vice president of technology and products.

“That pioneering spirit is still very much alive and well at Micron, especially as we pursue the next 50,000

patents that will serve as a foundation for future technological breakthroughs.”

As innovation continues to accelerate, so does Micron’s patent portfolio. In 2021, nearly 1,500 Micron team members contributed to almost 2,600 Micron patent grants – the most patents issued to Micron in a single year throughout the history of the company. This outstanding performance is due in part to Micron’s increasing focus on team member and inventor diversity. For example, the annual number of women who were inventors on Micron’s original patent applications was four times greater in 2021 than 2017, furthering the diversity of ideas being represented across Micron’s industry-leading advancements.

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PARTNER VOICE

“MICRON IS COMMITTED TO PROVIDE QUALITY BASED PRODUCTS AT UNMATCHED PRICE POINT” The Indian storage market has been growing exponentially from last few years as the demand for high-performance storage products continues to grow. Micron, a leading storage solutions provider is catering such increased demand with its reliable products at an unmatched price point. In recent times, Delhi has emerged as one of the biggest markets in India for Micron as it generates massive demand for storage products. Bhagwati Computers is Micron’s valued distribution partner in Delhi that is catering to the burgeoning demand for storage products across Delhi.

Mr. Amrish Puri is the Director of Bhagwati Computers. He is into the distribution business for long and has seen the transformation of Delhi’s IT market over the years. The IT distribution market landscape holds a significant value for the vendors who are tirelessly working towards garnering substantial growth.

Bhagwati Computers is playing a vital role for Micron in Delhi to reach to a larger audience and drive new business opportunities. To dive deep into the market response for Micron products Digital Terminal interacted exclusively with Amrish Puri. The discussion revolved around Bhagwati Computers’ journey with Micron, customer response, service quality and much more.

formance has also received a significant boost since we started selling Micron’s products.

“We are a proud partner of Micron as we see a tremendous response from customers for Micron products. In this highly crowded and competitive market, Micron has earned us a reputation of selling world-class SSDs. Team Micron provide us the training material in order to help us update ourselves. It allows us to sell the products more efficiently and give every single information about the products to our customers. Micron now accounts for a good share in our revenue which is keep growing every year. We are expecting a good business with Micron in the coming years which we will definitely achieve with the support of Micron’s sales and marketing team,” added by Amrish.

UNMATCHED PRODUCT QUALITY

BUSINESS RELATIONSHIP AND GROWTH SINCE ON BOARDING MICRON

“Micron’s wide range of highly reliable products speak for itself. With such high performance products, Micron has captured a fairly good market share in a short span of time. Since we have started doing business with Micron, we have observed a great response among customers. The customers who used to buy SSDs of other brands, now purchasing Micron products.

With relentless focus and upgrading the product quality, Micron has created a large customer base across India,” commented by Amrish.

The business relationship between a brand and its channel partner must be transparent and positive for a great growth journey. Talking about the business journey with Micron, Mr. Amrish Puri said. “We are into the IT distribution business since long time and the market for storage products has never been in such a pleasing mode. Selling Micron products give us happiness as the product quality is above expectations. In addition, we are really happy with the overall support that we get from team Micron. We have been associated with Micron for more than 3 years now and we share a deep relationship with the brand as it has enabled us to grow at a greater pace. Our per-

He further added, “Micron has taken the advantage of the opportunities exist in this market. Apart from the product quality, the affordability of Micron’s storage products is also a huge factor in the success of Micron in Indian market.

The Indian consumers are price sensitive hence they compare the pricing of other products available in the market. So by making its products available at affordable price point, Micron has taken an edge upon its competitors. We can confidently say that, Micron is committed to providing quality based products at an unmatched price point. Micron is definitely a value for money brand and no other brand can match its standards as far as product

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quality is concerned.”

EXCELLENT SERVICE SUPPORT FOR LOYAL CUSTOMERS Service support is always considered to be a vital factor in any brand’s success. It keeps a customer loyal for a brand and helps in retaining a customer back. Commenting on the service quality, he said, “Micron, being a leading market player in the storage market understands this aspect very well. The company has created a robust service infrastructure to resolve even the smallest customer query. This is how Micron works and we also take pride in working with a brand that values its customers. We hardly get any complaint regarding Micron’s products and even if we get any service related query, it gets resolved in least possible time. Due to such excellent service support, the customer retention ratio for brand Micron is 90%.”

ABOUT BHAGWATI COMPUTERS Bhagwati Computers is one of the prominent IT distributor in Delhi. “We are into digital storage, flash & surveillance business and cater to a big customer base. We have been witnessing quite a good growth year over year and have many plans on the table to capitalize on the opportunities. We have witnessed 20% growth in our business last year and will keep on working more aggressively to make it even bigger,” concluded by Amrish.

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“POLYCAB IS BETTING BIG ON MAKE IN INDIA AND AATMANIRBHAR BHARAT INITIATIVES”

Mr. Ashish D Jain, Executive President & COO, Telecom Business, Polycab India

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www.digitalterminal.in

INTERVIEW

The fast-evolving digital infrastructure is contributing to government’s mission of Digital India. In line with this, India’s well-known brand, Polycab is offering most comprehensive passive networking solutions to enhance existing networking infra across India. The deployment of 5G technology will result in ultra-fast data transfer, low-latency and huge data traffic creating the need for a structured optical fiber cable network. With its single OEM-strategy for electrical and passive networking products, Polycab is betting big on the government’s Make in India as well as Aatmanirbhar Bharat initiatives. The company is establishing a strong and unique roadmap to accelerate growth in the light of 5G rollout.

To get more insights about Polycab’s plans to grow, strengthen country’s network infrastructure and create an unmatched service support network, Rajeev Ranjan, Editor, Digital Terminal recently held an exclusive interaction with Mr. Ashish D Jain, Executive President & COO, Telecom Business, Polycab India Ltd. Mr. Jain is a seasoned leader with vast experience in the Indian market. He has witnessed the transformation of the market closely and now under his visionary leadership, Polycab is all set to grow their presence effectively across India in the IT networking market as well. During the exclusive interaction, Mr. Jain talked about Polycab’s journey, market landscape, growth opportunities and growing presence. Read the excerpts below:

RAJEEV: HOW DO YOU SEE THE PASSIVE NETWORKING BUSINESS IN INDIA? ASHISH: Indian passive product market stands at INR 2000+ Cr. Digital connectivity at every sphere of work and life is spreading in the country faster than ever. In the view of enhancing network-capabilities, expanding last-mile network distribution and intensifying efforts to make access to data truly equitable, passive networking solutions, as the foundation of robust and high-performance networks, have a huge traction in the segments like Large Infra, Healthcare, Transport, Airport, Metro, ISP, SMEs. Govt., SDC, Police, Court, Education & others. So, the passive networking product market in India is positively poised to grow at a remarkable rate for the next few years.

RAJEEV: WHAT ARE THE THREE MAJOR FUELLING FACTORS FOR THE GROWTH OF THIS MARKET IN INDIA? www.digitalterminal.in

ASHISH: Escalating digitization across the country, widespread demand for safe, secure and reliable network-solutions and the new-era hunger for numerous key bandwidth-based applications will lead us to boost passive optical network infrastructure across the country, which in turn is surely going to drive the passive market-growth for the next few years. Smart City, Safe City, Smart School, Smart Hospitality and other new-age components of the evolving smart era are expected to unleash the market for a significant growth.

RAJEEV: HOW HAS BEEN JOURNEY FOR POLYCAB IN THIS SEGMENT, SINCE YOU STARTED THIS JOURNEY VERY RECENTLY? WHERE DOES YOUR COMPANY’S CORE STRENGTH LIE? ASHISH: It has been a great journey. We manufacture the whole range of passive networking products and accessories, including fibre

and copper. In fact, we’ve emerged as a unique single-source manufacturer and provider of power and data-solutions in our country. While companies in telecom-domain in India are either involved in manufacturing or distribution, we as an organization are uniquely placed in the industry, being involved in manufacturing as well as distribution of Optical Fibre Cables (OFCs) and passive networking products, with empowered backward-integration capabilities.

Talking of strength, we possess decades of leadership in the Indian wire-&-cable segment, with proven expertise in designing & manufacturing Telephone Cables, Signal Cables, CCTV Cables, Copper Cat 5e and Cat 6 Cables & Fibre Optic Cables of 6 cores to 576 cores. We’ve established a dedicated manufacturing set-up of passive networking products and accessories. We design and manufacture cables, the core of our passive networking offerings, in a way that enables them to carry the desired capacity of the data in MAY 2022 I

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INTERVIEW

Aerial View - Manufacturing Unit at Halol for OFC, FRP/ARP, IGFR and Communication Cables a specific network. Our products, comprising Copper System and Fibre System, address the issue of rampant data-loss in the industry.

So not only cables, each product of our offerings gets tested and certified to meet the desired capacity of a specified network, in terms of the data-volume and data-speed.

In spirit of the trust and brand-value we enjoy in our country, we’ve come up with quality-assurance and certificate for 25 years for our passive networking solutions. Also, to fulfil all the physical infrastructural requirements of a network in an integrated manner for our clients, we manufacture the entire range of passive products, including accessories, to accomplish end-to-end and scalable deployment of a network.

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RAJEEV: GOVERNMENT IS AGGRESSIVELY WORKING TO CONNECT THE RURAL AREAS WITH THE INTERNET AND STRENGTHEN THE DIGITAL INFRASTRUCTURE IN URBAN CITIES. SO HOW DO YOU SEE THE OPPORTUNITIES FOR POLYCAB IN THESE AREAS? DO YOU HAVE ANY ADVICE/ FEEDBACK FOR POLICY-MAKERS, WHICH YOU SEE AS CHALLENGE IN CURRENT MARKET-GROWTH? ASHISH: India as a nation is committed to its ambitious plan to fiberize the country’s 6 Lakh villages and take telecom services there by 2025. We, as a Project Implementing Agency, have already successfully completed BharatNet Phase-II projects in Gujarat (Package B) and

Bihar (Package 3) in the stipulated time-frame. Lately, we’ve started to work as a Master System Integrator for Tamil Nadu FibreNet Corporation Ltd. (TANFINET) to implement the BharatNet Phase-II project in the districts delineated for Package A in Tamil Nadu, under the project.

Thus, we’ve successfully positioned ourselves as a strong telecom EPC-player with the extended capability to design, build and manage end-to-end data-network roll-out.

We’re keyed up to get involved in building Safe and Smart Cities and Smart Schools with innovative technologies in different projects.

Knowing that high initial investment required for installation, laying cables and deployment of network might hinder the market-growth, www.digitalterminal.in

INTERVIEW

we’ve advised to the policy-makers for BharatNet projects to go for CAPEX Model, wherein the govt. takes care of 75% stake and the private players own up the rest of 25%. We’ve also suggested to fix the timeline of more than 3 years for these projects, in view of the large infrastructural arrangements. We’ve also put forward our argument against the inclusion of BharatNet Phase-I in the same costs. If Phase-I has to be included, the costs should also go up accordingly to make the working model adequately suitable for private players like us.

RAJEEV: DO YOU HAVE ANY PLANS TO ENHANCE YOUR DISTRIBUTION-PRESENCE BY ONBOARDING NEW DEALERS AND DISTRIBUTORS? PLEASE SHARE SOME DETAILS ABOUT YOUR CURRENT CHANNEL-STRENGTH & IF ANY PLANS TO INCREASE FURTHER! ASHISH: We’ve been operating in our country for decades, so we’ve a massive network of partners, spread across India. Our partner-ecosystem has unique capabilities, responding to varied customer-bases and requirements. With flexible and accommodating business-models to support every level of partners, we’re here to enhance our distribution-presence by onboarding new Partners and distributors, in order to acquire new customers from growing domains like Infrastructure, Healthcare, Transport, Pharma etc. for world-class products in passive networking domain.

a single OEM-strategy for electrical and passive networking products to make all our products under one brand.

We’ve dedicated pre-sales teams for each region in India to provide support to Partners and End-customers. Aiming to provide brand-

aligned quality of service, we’ve also recruited specifically designed and prepared Technical Teams in different parts of our country to integrate and offer customized passive networking solutions or any solution in the realm of combination of Power and Data.

RAJEEV: HOW DO YOU ENSURE THE BEST SERVICE OR TECH-SUPPORT TO YOUR LOYAL CUSTOMERS? PLEASE BRIEF ABOUT YOUR SERVICE-INFRA ACROSS INDIA? ASHISH: Polycab is a top-notch brand and a household name in India, serving people with various products. Moreover, we’ve adopted www.digitalterminal.in

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PRODUCT FOCUS

ACER LAUNCHED INNOVATIVE AND POWERFUL PRODUCTS AT NEXT@ACER 2022 At Next@acer 2022 Global Press Conference, Acer introduced a suite of ground-breaking innovations. Acer launched new innovative laptops and desktops to meet the requirements of gamers, content creators, and professionals. The entire product range boasts leading features that enhance computing experience. Check below some of the top launches.

ACER VERITON VERO ALL-IN-ONE The Veriton Vero all-in-one desktop computer (VVZ4694G) features a 24-inch Full HD IPS display supporting wide viewing angles and an impressive 88% screen-to-body ratio delivered by the thin-bezel design.

The Veriton Vero is packed with up to the latest 12th Gen Intel® Core™ i9 processors, discrete NVIDIA GeForce® MX550 GPUs and up to 64 GB of dual-channel DDR4 3200 MHz memory.

ACER SWIFT 3 OLED The new Acer Swift 3 OLED laptop (SF314-71) is powered by the latest 12th Gen Intel Core H-series processors with Intel Iris® Xe graphics, PCIe Gen 4 SSDs and up to 16 GB of LPDDR5 memory, offering professionals, freelancers and students powerful performance for creation-focused work and gaming. The laptop has also been Intel Evo™ verified as meeting key experience targets such as instant wake from sleep and offering 10 hours of real-world battery life.

ACER SPIN 3 The slim, convertible 14inch Spin 3 (SP314-55/N) is a 2-in-1 FHD touchscreen laptop that comes with a dockable Acer Active Stylus for drawing and writing on the go. It is powered by 12th Gen Intel Core processors with Intel Iris Xe graphics and PCIe SSDs, and can be charged for 4 hours’ use in 30 minutes, offering solid performance and productivity for professionals on the move.

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CONCEPTD 500 DESKTOP The ConceptD 500 desktop PCs sport a white minimalist modern design with a timeless, aesthetic and warm amber lighting. Running Windows 11, the newest models (CT50053A) include the latest tech from Intel and NVIDIA, including a 12th Gen Intel Core i9 processor and a choice of powerful graphics — either an NVIDIA RTX A4000 or GeForce RTX 3070 GPU. With up to 128 GB of DDR4 3200Mhz of memory, up to 4 TB of M.2 Gen 4 SSD storage and up to a 4 TB HDD, it offers all the performance and storage needed for the most resource hungry 2D and 3D design applications.

ACER NITRO XV272U RV GAMING MONITOR

The 27-inch Acer Nitro XV272U RV gaming monitor features a WQHD (2560 x 1440) resolution, 170 Hz refresh rate (overclocked), 1 ms response time (G to G) and low glare panel, which provides higher readability. It is VESA DisplayHDR™ 400-certified, and its Agile-Splendor IPS panel supports 95% of the DCI-P3 color gamut with a Delta E < 1. The Acer Nitro XV272U RV gaming monitor supports AMD FreeSync Premium technology and is also TÜV Rheinland Eyesafe®-certified.

PREDATOR HELIOS 300 SPATIALLABS EDITION The Predator Helios 300 SpatialLabs Edition (PH315-55s) is a powerful gaming laptop that enables glasses-free, stereoscopic 3D gaming experiences. The Predator Helios 300 SpatialLabs Edition features up to 12th Gen Intel® Core™ i9 processors, NVIDIA GeForce RTX 3080 Laptop GPUs, 32GB DDR5-4800 memory and PCIe Gen 4 NVMe SSDs RAID 0 storage. www.digitalterminal.in

About Neverfail Neverfail enables businesses to achieve 100% uptime through the world’s most resilient business continuity and secondary storage solutions. Made for mission-critical businesses, Neverfail solutions mitigate the risk of downtime in the face of any potential outage. By delivering seamless business continuity, we empower our partners and clients to realize their full potential without the risk of downtime.

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INDIAN GAMING MARKET IS ON THE RISE MARKET REPORT

The Indian e-sports industry has come a long way from where it began. From being a leisure activity to a serious career opportunity the industry has flourished beyond imagination. Today, Indian gaming market is at the forefront of many industries across the globe and has a lot of potential due to world’s largest youth population, increasing internet adoption, affordable devices and boom in the online game content in the country. The growth of the PC gaming market is majorly driven by the increased sales of PCs in Tier I and Tier II cities in India. The affordability of high-end gaming machines is further fuelling the craze for gaming among millennials. The availability of low-cost internet allows teens to connect online and play popular games and compete globally. Moreover, the growing roots of physical gaming events in major cities of India is another major growth driver for this industry. The availability of better PC hardware for gaming has definitely helped to bring more people to PC gaming. Taking advantage of these huge opportunities, leading brands are planning big for the Indian gaming market. India has become a major destination for gaming brands and the growth prospects are immense in line with their agenda. Investments from global and domestic gaming brands have created a positive ecosystem in the market. The curve of the Indian gaming industry chart is steadily moving upwards. By gathering critical opinions from all stakeholders, DT has come up with a very informative gaming story to educate technology partners about its potential for years to come.

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Image Source : www.freepik.com www.digitalterminal.in

COVER STORY

“OVER THE YEARS WE HAVE SEEN A RISE IN PROFESSIONAL GAMERS IN INDIA”

Sanjeev Mehtani, Chief Sales Officer, Acer India The Indian Gaming market has witnessed an exponential growth during last few years and it has opened growth avenues for the market players.

Commenting on the growth trajectory, Sanjeev Mehtani, Chief Sales Officer, Acer India said, “According to reports, India is currently the fourth largest online gaming market globally; the industry requires a strong regulatory and legal environment to help the business scale quickly and achieve its true potential. In India, during the pandemic a lot of the gamers who were into mobile gaming made their transition to serious mode of gaming with high performing laptops.”

Sanjeev further added, “As we all know the internet penetration that too Fiber connection increasing day by day, the gaming industry is evolving faster than other digital segments ranging from movies to music videos. India has already surpassed many top nations to become the tycoon when it comes to gaming. With such great demand there has been an increase in demand for laptops, and accessories for the gaming segment.”

PHYSICAL EVENTS ARE BACK After almost two years of online tournaments, LAN or physical esports tournaments have started taking place.

The gamers are now participating in the LAN or esports events across the country which is helping them sharpen their skills and grow with more pace.

Talking about how physical events are playing a vital role in the growth of gaming market, Sanjeev said, “Yes, physical events increase visibility and awareness of gaming. The lockdowns and restrictions over the last two years have changed the landscape of the gaming industry in India. The gaming industry is also an important sector in the economy, and it has scope to generate several job opportunities in the country. There is huge support coming in from hardware brands and gaming companies to spread awareness on how this industry can provide a viable career to anyone who is passionate about gaming despite age or gender.

Over the years we have seen a rise in

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professional gamers in India because of the initiatives we have seen from several brands including ours.”

“Acer every year brings Predator Gaming League in India, that attracts millions of audiences and thousands of gamers playing for hundreds of hours to decide the eSports champions of India. In 2022, we will continue to provide an international stage for budding Indian e-sports players. In our last four India Finale, we had received amazing responses from the gaming community. In 2020, apart from our regular tournament we also created a special woman only tournament that witnessed a great enthusiasm and participation. This will help us to aim in building women gaming community in India. Predator Gaming League has been at the forefront of e-sports growth in the country, and we will continue to invest for the community for its growth,” commented by Sanjeev.

DEMAND INCREASING The gaming industry has been incredibly robust during the pandemic, and the sales for hardware and software, both have been growing considerably over the years.

With advancements in technology, demand for high performance computing has become a necessity for gamers and creators.

Sanjeev further added & said, “Gaming laptops perform activities that demand powerful hardware and software.

Gamers these days create videos and showcase them on online platforms.

They also

livestream their gaming experience with the world. These processes require units that are capable of editing and rendering high quality videos and audios and such trends have fueled the demand for high performing laptops over the last few years.”

BUSINESS PLANS TO BOOST GROWTH Story telling is an integral part of marketing and combine that with gaming makes it even more essential. The gaming industry has changed in the last few years, the scope and demand has significantly increased, and it is important to keep up with the trend and evolve with it.

“Acer’s recent campaign for “It Lies Within”, a mini-series of videos that establishes the Predator gaming universe and speaks to the brand’s ultimate goal - to bestow power that empowers.

The series celebrates the power and innovation that lies within every Predator machine and peripheral. At Acer, we are constantly looking at creating stories that are accessible and resonate with audiences, which make it easier to spread a campaign’s message. In this case, our message is simple: Whether it’s next-level hardware inside a computer or a gamer’s drive to perfect their play, what really counts lies within,” said by Sanjeev.

“The recent launch of the 12th Gen Nitro 5 and Predator Helios 300 with 360hz refresh rates as very powerful machines that provides gamers with an immersive gaming experience.

Acer is brand that provides computing solutions to everyone. With Acer’s range of products in the gaming and consumer segment we aim to provide quality technological solutions across price points,” concluded by Sanjeev.

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“WE WANT THE GAMER TO GET THE BEST GAMING EXPERIENCE” Vinay Shetty, Regional Director, Component Business, ASUS (India & South Asia) The gaming market in India has evolved exponentially and there are immense opportunities for both gamers as well as tech brands who are serving this market. This market looks very promising and the young talent pool makes it even more attractive for tech brands. Commenting on the growth of this market, Vinay Shetty, Regional Director, Component Business, ASUS (India & South Asia) said, “Gaming has been one of the mainstays for ASUS and the growth everyone witnessed for gaming during the pandemic, validates our go-to-market strategy. Gaming is no longer seen as something meant for the young but it is for everyone

that has transformed into a form of entertainment and in some 18

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cases, a viable profession. We are bullish on the gaming industry which will further boost our demand for components, high-end displays, and peripherals.”

The LAN events are further bolstering the Indian gaming market and brands are tapping on these opportunities. Vinay said, “Now that we have opened up, we are witnessing many LAN or esports events all over the country. One thing that such events do is help make gaming more mainstream.

Having said that, we do monitor this space closely and if the right opportunity arises, we will look to tap into a promising prospect.”

The demand for high performance gaming PCs and peripherals is on the rise among aspiring as well as professional gamers. They now prefer to have most advanced gaming hardware to elevate their gameplay and take edge upon their opponents.

“The use cases of a gamer and a content creator are different but either way, both require a powerful rig to get their job done. Their demand and usage pattern have led us to create sub-brands like ROG and TUF that caters to gamers looking for all things gaming whereas, for creative professionals, our ProArt line offers the best components and display as per their creative needs,” stated by Vinay.

MARKETING STRATEGY

Companies endeavour to form a robust strategy in order to keep their growth momentum high. Talking about the marketing strategy and goals, Vinay commented, “We have a simple marketing strategy – a customer should think about ASUS when they think of gaming.

We aim to not just focus on a particular product segment or a single product but our gaming range as a whole. We want the gamer to get the best gaming experience and using our ROG-branded products is one of the best ways to get that.”

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COVER STORY

“OUR INTERACTION WITH THE GAMING COMMUNITY IN INDIA HELPS US INNOVATE AND STAY AHEAD” Anand Subramanya, Director – Product Marketing, Consumer & Small Business, Dell Technologies India PC gaming has been growing at a reasonable pace in India and with the adoption of online gaming, the industry has made its way across Tier I, Tier II, and III cities. As games become more immersive, the gamers are demanding diversity and versatility in tools. “Dell and Alienware devices have always been at the forefront of cutting-edge tech and trends in gaming and our expansive suite of gaming PCs fulfills the asks of the Indian PC gaming community” said Anand Subramanya, Director – Product Marketing, Consumer & Small Business, Dell Technologies India.

The demand for reliable and high-performance gaming PCs continues to grow and new advancements in gaming machines making this market more competitive. Now the professional gamers are getting global exposure and they participate at international tournaments where they need best PCs. Dell is meeting this demand with its most advanced gaming PCs under Alienware lineup.

Briefing about the focus and product strategy, Anand said, “Our focus on PC Gaming has been intensifying and a combination of the right portfolio and engagement with gamers is driving our portfolio expansion. Last month, we announced the launch of the new Alienware X14 and m15 R7, which are the world’s thinnest 14-inch and the company’s most powerful 15-inch gaming devices.

Featuring the Alienware’s Cryo-Tech cooling technology, both these devices offer improved thermal management, which continues to be the #1 request from our customers.

We also launched the Alienware X15 and X17 R2 in March and will soon be

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announcing the new range of gaming PC.” He added further, “Dell’s Alienware and G-Series devices provide an optimal balance of performance, design, and improved cooling systems for gaming enthusiasts as well as creators who want the best out of their PCs. Our interaction with the gaming community in India helps us innovate and stay ahead of the curve. Dell also

engages with ambitious young minds who want to pursue careers in gaming and entertainment through our Dell Futurist program. India’s gaming market continues to evolve, and as a brand, we are steadfast in delivering path-breaking devices that reflect our core principles of bold innovation, high performance, iconic design, and premium quality.”

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“WE TRY TO BRIDGE THE DEMAND FOR HIGH-PERFORMANCE DEVICES BY TAKING FEEDBACK FROM GAMERS” Shivangi Bhadauria, Media & Communication Manager – India, MSI COVID – 19 has left a significant impact on every industry & gaming is no exception. As the world shifted to remote working, gaming became a recreational activity for individuals to indulge in, thereby making their personal computers their new best friends.

According to NVIDIA, this market witnessed an increase of 46% in the Daily Active Users (DAU) in HD gaming. This also led to a surge in the number of new games with better graphics that require high-performance devices.

Shivangi Bhadauria, Media & Communication Manager – India, MSI said “We see the Indian market as a potential & growing one. We try to bridge the demand for high-performance devices by taking feedback from gamers & observing them in their environment. One such seamless integration is the Crosshair 15 R6E edition which screams gaming inside out. Packed with extreme performance, vibrant game theme & smooth visuals, we have tried to merge the gaming spirit into one! Being at the forefront of innovation and technology, we continue to bring the latest tech simultaneously with the global market in India.”

TAKE ON PHYSICAL EVENTS

Briefing about the role of on ground esports tournament, Shivangi said, “With things restoring on track, amongst the things that were missed during the pandemic, physical events top the list. They serve as the backbone for connection building and serve as a platform for gamers or creators to showcase their skills and capabilities on a fairground. We are gearing up to compensate for the last 2 years with new technical / software-based workshops along with gaming events for our audience. Our mission is to educate our users on the latest technology in the market and so that they can understand which device matches their needs best. Our plan envisions strengthening our 20

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retail footprint further in the market and serve as an experience zone for our end users. Every quarter, we plan to conduct 2-3 gaming events to help strengthen the community further and cherish the experience.”

INCREASED DEMAND FOR GAMING MACHINES

The growing gaming culture and increasing passion among youngsters for professional gaming is contributing to the increased demand for gaming machines. The aspiring gamers are keen to get their hands on the latest gaming devices that can help them elevate their gaming skills. Elaborating about the rising demand, Shivangi added, “There is a positive correlation between the need & demand for high performing machines. Gone are the days when your laptop was just a work device. Today’s contemporary world demands to keep up with the heavy software load and multi-purpose use. The device has to be fast, quick with steady performance & portable at the same time. As a result of the pandemic, the creator industry has boomed over the last 2 years.

Steep deadlines & the need to be continuously active on social platforms have made their work demand intense. Here’s where MSI comes into play. With our latest technology & premium design, the end consumer can choose our product depending on their needs. Be it performance-based, where we have the highest TGP at 220W or the need for a colour-accurate display, MSI’s got you covered.”

STRATEGIES TO DRIVE GROWTH

“India has one of the largest youth populations in the world. Youth drive the need for innovation, speed, performance & distinct designs. With the ever-increasing youth population, the demand for high performing devices will accelerate exponentially. Today, the needs of consumers differ vastly.

Some may consider colour accuracy & productivity as a crucial deciding factor & for some, it can be a performance with light gaming. MSI along with its three distinct product lines, cater to the needs of such consumers at different levels. With the plethora of products that we offer, one can now choose their device according to their prime factors without settling for less. Therefore, with such an extensive product portfolio, our focus is to provide a greater level of satisfaction & value for money to our customers,” commented by Shivangi. www.digitalterminal.in

COVER STORY

“WE DEFINITELY WANT TO LEAD THIS SPACE AND STAY ALWAYS AHEAD” Rajesh Doshi, Director, Zebronics India Pvt Ltd Indian brands are also contributing towards the growth of Indian gaming market. Zebronics, a well known Indian brand also offers wide range of gaming products for customers across India.

Commenting about the growth of gaming market, Rajesh Doshi, Director, Zebronics India Pvt Ltd said, “Zebronics as a brand has been in the PC Gaming segment for at least 15 years, we are the one the pioneers in this segment.

We’ve been seeing decent demand and growth in all those years. Looking at the steady growth we had decided to launch our premium gaming range in 2017. In the last few years we have added products like chassis, keyboards, mouse, power supply and more to the range that has helped us to grow in this segment. Zebronics has one of the biggest PC gaming ranges in India. We have recently introduced ZEB-Sonic Bar 100, a one of its kind gaming soundbar.

We have also launched gaming headphone ZEBBlitz with Dolby Atmos.

Gaming power supply range was also recently updat-

ed with 4 new models including 2 models with 80+ rating. Lots of such innovative and new products are in the pipeline and we want to continue leading this segment in India.”

on opportunities as a gamer could be a reason and also more support is needed from the government to help build the infrastructure, and take it to the international standards.”

He further added “Mobile gaming has gained good traction in the last few years because of smartphones, which has become an essential device in the last few years. It’s also because there is an easy means to access technology and affordable data. With the mobile industry boom, there is a demand for mobile gaming accessories as well.

Zebronics has a good range of mobile accessories like Wireless audio, adapters, cables etc. These segments have also shown good growth in the last few years and we are planning to expand this product range as well.”

FUELING THE DEMAND

INCREASING ROLE OF PHYSICAL GAMING EVENTS Now the industry is back on track and on ground gaming events have started. These events help gamers to get much-required exposure and elevate their gameplay. Talking about how physical events help gamers, Rajesh said, “We feel there is more that the gaming industry has to offer, the Indian market is still in a developing phase, but yes such gaming tournaments and exhibitions may help gamers touch base with the best products that the market has to offer.

These kinds of gaming events are also bringing competitive gaming culture to India. Gaming in India is still seen as a casual activity rather than known for its skills or for the opportunities that serious gamers can get exposure to. The lack of awareness

Today, skilled gamers are generating huge demand for advanced and high-performing gaming products.

“Gaming or content creation are two very computing intensive tasks. This is where a high performance machine shines and gives you an edge from the competition. It can not replace the skills required for such highly competitive space but it sure does provide you the tools. So indeed gamers and creators fuel the demand for components. When it comes to high performance gaming machines, this is one of the biggest markets and growing at a very fast pace and Zebronics has a slew of new high end products planned for its premium range, staying true to our promise of bringing premium for masses,” added by Rajesh.

PRODUCT STRATEGY TO PUSH GROWTH MOMENTUM India currently has the largest youth population that drive the demand for innovative and high performing gaming devices. In recent years, the demand for advanced gaming products has grown exponentially.

“We’re planning to introduce more products and bring more premium products to the market. We already have an extensive range of premium gaming products that include chassis, power supply, keyboards, mouse, headphones, mousepads, monitors, microphones and more. India has the biggest youth population and is still a developing country. With the rising incomes, more and more people have access and exposure to international trends and gaming environments. As we’ve mentioned earlier, we definitely want to lead this space and stay ‘Always Ahead’ by launching various gaming products in multiple categories to cater the requirement of all the consumers from budget to elite segment,” concluded by Rajesh.

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“LAN EVENTS OR PHYSICAL EVENTS ARE SHAPING THE GAMING WORLD” Himanshu Jain, Director, Ant Esports The gaming market in India is flourishing at a rapid pace and bringing enormous growth opportunities for the brands serving this market. The Indian gaming scene has reached on an unparalleled level and future seems very promising. Thus, tech brands are betting big on the market and bringing high-end products to meet the need of gamers. Sharing his views on the market growth, Himanshu Jain, Director, Ant Esports said, “Undoubtedly, there’s a bright future of Gaming in India since the number of gamers or enthusiasts is increasing unexpectedly every day. From an entertainment point of view to a life-long career option, it’s being accepted and adopted worldwide.

And, because of these significant factors, Gaming PCs/Components/ Accessories are in huge demand and contributing to exponential growth in the market. The growth of this industry can be understood even more precisely by its current state when compared to what it was exactly 10 years ago. And, in less than a decade, it increased from nothing to a multi-million-dollar industry. Hence, the growth of gaming Industry is no longer a secret among us!!”

DEMAND FOR HIGH-PERFORMANCE GAMING MACHINES ON THE RISE As the professional gamers are going for high-end gaming machines, now more and more aspiring gamers are ready to invest in innovative and advanced gaming products. Commenting on the growing demand for gaming products, Himanshu said, “The growing demand of the products or services decides the success or failure of that particular industry. The more they are in demand, the more the industry will grow. Similarly, as of now, high-performance gaming machines or components are in huge demand with the increasing interest of gamers and teenagers in gaming. This is the result of continuous advancement in 22

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gaming industry by the true efforts of the creators. Hence, gaming industry nowadays is on the rise with the mutual support of gamers and creators.

Now, it would not be wrong to say that gamers and creators are fueling the demand for high-performance gaming machines or components.”

GROWING SIGNIFICANCE OF ON GROUND EVENTS Physical gaming events have their own value as this provide gamers the much required exposure. Pro and casual gamers both can leverage the opportunities in the physical events to grow together. Elaborating about the role of on-ground events, Himanshu commented, “The LAN events / physical events will absolutely fuel the demand further since it’s one of the trendiest ways that allow different gamers, enthusiasts, and influencers to catch up for enjoying an “Elevated Gaming Experience” together. Indeed, such events are shaping the gaming world with an increased focus on online events & digital presentation.

Indeed, we are looking forward to

such upcoming opportunities so that we can reach out to more and more game enthusiasts and upcoming gamers in the future.”

MARKETING STRATEGY TO ACCELERATE GROWTH Briefing about their marketing strategies to capitalize on the growth opportunities, Himanshu commented, “Improving the satisfaction rate of all our existing gamers or enthusiasts and also looking forward to increasing the number of new gamers in this era of modern gaming is the first and foremost goal that we are primarily striving to expand our business throughout India.”

As per the marketing strategy for the brand, they focus on: 1. Serving as vast range of unparalleled gaming peripherals & components on the table.

2. Emphasizing to provide premium quality gaming products at a fraction of the cost. www.digitalterminal.in

COVER STORY

“WE HAVE GOT A WONDERFUL PORTFOLIO FOR GAMING PRODUCTS”

Ketan Patel, Chairman and Managing Director, Creative Newtech Limited

The eSports landscape in India has evolved quite surprisingly and continues to achieve newer heights. India has surpassed many global markets due to its tremendous growth in last few years. The new trends in the gaming market are contributing to the further growth of eSports culture and helping professional gamers to take this as a carrier. Commenting about the growth of Indian gaming market, Ketan Patel, Chairman and Managing Director, Creative Newtech Limited said, “With the growing penetration of internet and 5G in rollout phase, the demand for gaming PCs and components will be out of the roof. India will witness a much higher CAGR than other Asian countries. Gaming component basically are High performance PC components, so with the rise of crypto also we see a huge demand in market.”

ESPORTS TOURNAMENT

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The rise of professional gamers in India has played an important role in creating physical gaming events in India. The players who are catering to the need of gamers are coming forward to organize grand eSports tournaments with big prize money. On the other hand, gamers also get huge benefits from such events in terms of networking with best gamers. Sharing his views, Ketan Patel said, “The need for physical events will always be there as it helps to build reputation and also network with peers and customers. We at Creative are always taking part in such events and will continue to do so.

The demand for gaming PCs and high-performing gaming hardware continues to grow as gaming enthusiasts now build their own gaming setup.

They also live stream and create the videos of their gaming sessions to build

their community. Ketan said, “Gamers and gaming teams as well as the creator’s community will keep growing as the sales is driven by the three C’s – Content, Community and Commerce.

As brand embrace these three C’s and we see high demand for high performance gaming machines.”

STRATEGIES FOR BUSINESS GROWTH Creative Newtech offers wide range of products as the company is National Distributor for many leading technology brands. “We have got a wonderful portfolio for Gaming products and we want to be kind of leader in this segment for the Gaming community to get together. Currently we have portfolio of these products- Cooler Master, PNY, Thermaltake, Colorful, Transcend, Rapoo etc. and we will keep adding valuable products in near future,” concluded by Ketan.

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“HP IS DEEPLY INVESTED IN ELEVATING & EVOLVING THE GAMING COMMUNITY IN INDIA” Nitish Singal, Head, Personal Systems (Consumer), HP India The Indian eSports industry has grown multifold in recent years and the overall landscape is making huge strides. This exceptional journey has provided immense growth opportunities for gaming brands as well as for the gamers. Commenting on the growth of Indian gaming market, Nitish Singal, Head, Personal Systems (Consumer), HP India said, “Over the past few years, gaming has seen tremendous growth across the world, and India has been no exception.

This trend has only magnified during the pandemic. The India PC Gaming market has seen rapid growth in the past couple of years. In the last 5 years, Gaming notebook sales have grown 2000% in India. In 2021, around 8 lakh gaming notebooks were sold in India as compared to some 40K units in 2016. According to The HP India Gaming Landscape Report 2021, the consumption patterns of PC users have changed dramatically over the past few months. Among gamers, PCs have emerged as the most preferred device with 9 out of ten gamers showing preference for gaming and 37% of mobile gamers looking to switch to PC gaming in near future.”

“These trends are getting reflected in sales figures of gaming notebooks in India and gaming notebook segment has emerged as the fastest growing category in the overall PC sales. We are also noticing that women, school students, and consumers tier 2 & 3 towns are adopting PC gaming at a very fast pace. These statistics are extremely encouraging and as a PC market leader, this provides us a great opportunity to expand our portfolio and cater to the diverse needs of gamers in India” he stated further.

RISING DEMAND FOR HIGH-PERFORMING MACHINES HP has the widest range of gaming PC portfolio and gaming ecosystem

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of displays and accessories that take gaming experience to an unparalleled level. They have always focused on the consumer insights to drive our innovation strategy to cater to all segments of gamers.

He further added, “When we conducted surveys for the HP India Gaming Landscape Report 2021, we observed that today’s consumer demands a lot more from a gaming device in terms of graphics and visuals, battery life, processors etc.

So, the latest HP gaming devices fulfil these needs which in turn makes these devices great for gaming as well as video editing and making thus benefiting the creator’s community as well. They are best in class in terms of innovation, features, specs, and overall value proposition.

STRATEGY TO ACCELERATE GROWTH MOMENTUM HP is deeply invested in elevating and evolving the gaming community –to foster creativity and innovation while creating a safe environment for every type of gamer. As the world of gaming is being redefined, wide adoption depends on low latency solutions that eliminate frustrating performance disruptions and delays.

Keeping gamers engaged requires innovative technology that powers real-time, interactive gaming at the

edge.

“As a brand, we analyze and understand consumer behaviour and continue to push progression in gaming for each category of gamers.

We share our users’ passion for the game – be it the casual, mainstream or professional gamers. Hence, we remain committed to engineer the best experiences based on user insights and behavior to ensure access to a holistic and advanced gaming ecosystem. Today’s gamers are on the lookout to elevate their gameplay on larger screens and powerful machines for more immersive experience. They need the right experience and technology to get the most out of gaming. Innovative thermal technology and winning horsepower, stunning visuals supported with great accessories to bring games to life by enhancing the overall experience. Our existing portfolio has the Omen, Victus and Pavilion series.

OMEN with 12th Gen Intel and AMD processors is built for the high-end gamers. Additionally, Victus 16 and Pavilion Gaming 16 cater to the casual gamers,” concluded by him. www.digitalterminal.in

COVER STORY

“OVER THE NEXT YEAR, DEMAND FOR GAMING HARDWARE WILL CONTINUE TO GROW” Rishi Padhi, Senior Research Specialist, Gartner

There is so much potential in the Indian gaming market as young gamers are adopting eSports as a profession which is making it one of the fastest growing industry. In line with this growth, Rishi Padhi, Senior Research Specialist, Gartner said, “Since the onset of the pandemic, India has seen two successive years of strong double-digit growth of end user spending in consumer laptops. This reflects a shift in consumer interest towards higher end PCs and Gaming Notebooks. On the supply side, major vendors have introduced several gaming variants in the market and have reported a rise in average selling price in their product sales.”

He further added, “Over the next year, demand for gaming hardware will

continue to grow as there is still a lot of unfulfilled demand due to component constraints in 2021 which limited product quantities available. This will continue to ease out over 2022 and we will see greater unit sales in the segment. While India is still very much a smartphone-first gaming market, there is a lot of potential for gaming PCs as users look for more immersive experiences and greater access to AAA game titles. With the growing base of gaming enthusiasts, there is strong indication of rising replacement demand within existing smartphone gamers who choose to upgrade and invest in better hardware.”

ADOPTION TOWARDS ESPORTS “Over the last couple of years, even without physical events due to shelter-in-place norms, there has been a greater interest among people towards interest in competitive gaming such as esports and a growth in viewership of dedicated game streaming channels on social media. However, there are still limitations for demand generated from this segment in India. While demographics are expanding for gaming enthusiasts in general, most of the audience for esports and gaming events in India is still under the age of 25 and an even smaller portion view this as a dedicated career versus a hobby,”

added by Rishi.

GAMERS AND CREATORS FUELLING DEMAND FOR GAMING MACHINE Gaming PCs are attractive to not only Gamers but also content creators and people in the creative field who enjoy the versatility that gaming PCs offer as dedicated hardware that can run multiple heavy applications requiring strong graphical processing. “In India, there has been a significant rise of creators and streamers on social media, including that of dedicated gaming related channels especially with rise in new age content sharing platforms,” further added by Rishi.

“But most of that demand will only come from dedicated creators who see a tangible benefit in the investment over the earnings they make on their respective platforms. And while gaming enthusiasts have a desire to stay updated on the hardware side of gaming, the demand for replacement for creators is a lot less as they don’t require frequent upgrades to do their jobs. Hence the demand from creators will continue to drive sales as more dedicated creators continue invest in hardware, but most of the replacement demand for gaming PCs within India will primarily be driven by dedicated gaming enthusiasts who continue to seek better hardware upgrades,” concluded by Rishi.

“MSI IS PREDOMINANTLY KNOWN AS THE TRUE GAMING BRAND”

Ashish M Khokale, Marketing Manager India (CND&GNP Dept), MSI When it comes to gaming, India is one of the biggest markets globally due to the largest young population.

The youth is now adopting gaming as a profession and aims to excel in this field. Sharing his views about the growth trajectory, Ashish M Khokale, Marketing Manager India (CND&GNP Dept), India, MSI said, “We see ever increase in growth with people having www.digitalterminal.in

more access to internet today. This has been one of the strong reasons for the growth of online gaming, streaming and content creation. Even in last few years, there has been an increase in consumption as well. This trend will continue to grow more in the coming years. With powerful PCs now becoming affordable to the common man, the same PC can double up MAY 2022 I

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as a gaming pc and a workstation for high end uses as well.”

PHYSICAL EVENTS FUELLING GAMING MARKET GROWTH The LAN events are always valuable for the gamer’s community. Taking part in the physical events provide them the opportunity to experience the latest gaming machines as well build network in gamers community.

Gaming brands are actively investing in the physical events to support the aspiring and professional gamers in order to boost the gaming landscape.

Commenting about physical gaming events, Ashish said, “LAN Events and physical events are special to us at MSI as this gives us the opportunity to meet our beloved fans, gamers (pro and casual) and content creators.

Yes, I feel these types of events will fuel the demand further as this would give an opportunity for end users to experience their favourite components first hand. As gamers prefer to

experience the components and new technology before making a decision.

With the introduction of more product lines in India, we are targeting more and more events to make sure we can give an opportunity to Gamers and Content Creators alike to experience our products.”

number of streams in India is growing at an exponential rate. With the online content creators showing off their PCs, more and more people are getting interested in creating an in-house setup for themselves.”

RAPIDLY INCREASING DEMAND

“MSI is predominantly known as the True Gaming brand even though we have separated our product lines into Gaming, Content creation and Business/productivity segments. Though our key focus remains the same, that is Gaming. We have introduced all the product lines that are required for games, be it complete solutions products ie. prebuilt gaming desktops and monitors or customization products that is motherboard, graphics card, cabinets, liquid coolers, gaming keyboard, mouse and headset and Gaming chairs. We are focusing on ready solutions and customization for gamers with the above-mentioned product lines,” concluded by Ashish.

With the help of high-end gaming products, gamers get a competitive edge over their opponents. Hence, the demand for such advanced products is constantly increasing.

Gamers are very skilled and they look for performance-based products that can suit their needs. On the increasing demand, Ashish said, “According to a recent survey, we know that by 2025, India will have the highest number of content creators in the world. Thus, we can see the growth in more of such PC build today where the same PC can be used for content creation and Gaming. As we currently see, the

GTM FOR MSI

BIG BYTE

KASPERSKY LAUNCHES NEW FEATURES IN UPDATED VERSION OF KASPERSKY SAFE KIDS Kaspersky has expanded the features in the new version of Kaspersky Safe Kids. Now parents have more options to safely facilitate children’s digital interests and relationships with gadgets. In particular, the updated YouTube monitoring enables users to check exactly which videos their little ones have watched on the platform. Additionally, Kaspersky Safe Kids now provides adults with extended web-filtering and screen time functionalities for iOS, which allows them to monitor how long their kids have been using their devices.

According to a Kaspersky survey, most children (57%) get their first gadget when they’re between six and nine years old. Children become familiar with various popular services in early childhood. Adults need effective tools to help their kids form healthy use habits and to manage and control the time their little ones spend on gadgets.

In particular, Kaspersky’s recent study

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showed that YouTube is the most popular platform among kids, so parents will want to make sure that their children don’t have access to inappropriate content on this platform.

An important Kaspersky Safe Kids update for parents relates to the YouTube monitoring feature. Now YouTube’s history reports will show what specific videos children watched, so adults can oversee their kids interests and hobbies. This is in addition to previous option, which include visibility over little one’s YouTube search queries and the ability to block the results of age-inappropriate YouTube search requests (e.g. Alcohol-related).

“Modern children cannot imagine their lives without smartphones, and this is completely normal. Today’s parental control apps are mostly designed to help adults protect their kids from various inappropriate content and help them build their little ones’ relationship with gadgets as they see fit. In addition, such apps can be used to develop healthy digital habits from an early age,” comments Marina Titova, Vice President, Consumer Product Marketing at Kaspersky. www.digitalterminal.in

SURVEILLANCE FOCUS

HERE IS WHAT YOU NEED TO KNOW BEFORE INSTALLING CCTV SYSTEM

By Mr. Jaganathan Chelliah, Senior Director – Marketing, India & MEA, Western Digital Many new and interesting use cases of CCTV cameras have come to the forefront in the last couple of years. For example, they are used in monitoring social distancing in public places as part of COVID 19 prevention measures, as well as in hospitals where the risk can be high. CCTV continues to provide both added security and convenience to our lives. As the sophistication of video surveillance systems continues to grow, and with the introduction of AI, the industry is moving to what is known as smart video solutions.

In general, a smart video-based camera system makes use of video cameras, also called surveillance cameras, transmits the signal to a monitor or set of monitors, and gives real-time 24/7 viewing access.

For a business or enterprise customer, deciding which video security system is best for one’s unique requirements, one must consider the following five essential components: 1. CAMERA There are two camera options for choosing a CCTV camera: Internet Protocol (IP) or analog. IP cameras are feature rich and are gaining popularity and have revolutionized the adoption of video surveillance solutions. IP cameras capture high-definition footage, images and sharper video details. These cameras also offer analytics capabilities such as data for video analytics, real-time automatic alerts, etc. Another key advantage is that a new IP camera can be added to the current network at any time and will be recognized by the recorder. IP camera adoption is becoming widespread as these cameras become more affordable. Analog cameras are the traditional cameras that have been used in CCTV deployments are being phased out slowly.

One can decide on the camera depending on their requirements and the kind of monitoring that is needed. The number of cameras will depend on the angles and area to be covered and the resolution required.

2. MONITORING STATION Once the decision is made on which kind www.digitalterminal.in

of camera to use, the next step is to set up a monitoring station. The number of monitors will again depend on angles and area covered and the image resolution required. You wouldn’t need more than three to five screens if you aren’t operating in a large-scale facility. Moreover, it is easy to scale up or down the number of monitors as needed.

Another factor is whether you plan to do remote monitoring through a smartphone, tablet, or computer. For example, if there are elderly parents, children or pets at home, then remote monitoring may be needed. This enables one to watch live video or even set up a real-time alert system, in case something requires faster attention, when it is not possible to watch live videos.

3. VIDEO RECORDERS Video is recorded on a device known as a video recorder, where video is stored for processing and viewing. There are two types of video recorders: DVR (Digital Video Recorders) and NVR (Network Video Recorders). The DVR system processes data at the recorder, while the NVR system encrypts and processes data in the camera before sending it to the recorder for storage and remote viewing.

4. DATA STORAGE Data plays a significant role in the smart video solution industry. Video needs to be stored for analysis either at on-premises or in the cloud. Businesses must factor in building a reliable, scalable, and most-often, customized data storage solution(s) that can help store and analyse the raw footage. The absence of proper data stor-

age can make AI-powered smart video solutions very limited in scope. There are variety of storage solutions for different kinds of smart video or CCTV systems.

The digital video recorder (DVR), or a network video recorder (NVR) that houses the storage will need to support the right capacity and reliability, so that the recording can be retained for a desired period.

Data is being generated, captured and storage from multiple sources - from endpoints to the edge and in the cloud.

Western Digital provides flash-based storage solutions in the form of WD Purple® microSD™ cards up to 1TB for the edge and endpoints requirements and WD Purple HDDs up to 18TB for NVRs and video analytics appliances.

5. ROUTERS AND WIRES Supporting technologies including cables and routers will be needed for a seamless connection, depending on the type of camera and systems chosen. For example, wireless systems will require a router. A security integrator can help in choosing equipment and managing the deployment.

CONCLUSION Businesses are best served to invest in the right cameras, monitors, storage, and recorders, based on the technologies outlined here. A CCTV camera system and advanced smart video solutions are an integral part of improving one’s life, whether at home, work, or out in the community.

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CHANNEL CONNECT

SOPHOS HONOURED ITS TOP PERFORMING CHANNEL PARTNERS IN NEW DELHI Sophos organized a Channel Partner Meet on 20th May at Hotel Crowne Plaza, New Delhi. The objective of the Partner Meet was to acknowledge the efforts of North Zone channel partners and to honour them for their excellent performance during the previous financial year. Sophos motivated all its partners to work more aggressively to drive new business opportunities. The market for security players is becoming more opportunistic as the cyber security landscape is evolving rapidly. Sophos has a strong presence in the Indian market and caters to the huge demand.

The event was attended by more than 200 channel partners from North Zone and received an overwhelming response from all the participants. The event was also attended by Mr. Gavin Struthers, Senior Vice President APJ, Sophos; Mr. Sunil Sharma, Managing Director, Sales, India and SAARC, Sophos; Mr. Rajeev Gupta, Director Channel and Alliances India and SAARC, Sophos; Mr. Chad Cleevely, Director, Channel Sales - Asia Pacific and Japan (APJ), Sophos and Mr. Ravindra Baviskar, Director - Sales Engineering (India & SAARC), Sophos. The leaders deliberated on the upcoming market opportunities, challenges, product strategy, marketing strategy and prepared the roadmap for the second half of CY2022.

Based on the achievements of partners during the fiscal year 2022, IT Solutions India Private Limited was honoured as ‘Top Performer of The Region (North – FY2022)’, Versatile Infosecurity Pvt. Ltd. was named as ‘Best Solutions Partner (North – FY2022)’, Spark Technologies Pvt. Ltd. was awarded as ‘Best Performing Sub Distributor (North – FY2022)’, SST Infotech India Pvt. Ltd. was honoured as ‘Emerging MSP of the Region

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(North – FY2022)’, DM Systems Pvt. Ltd. was named as ‘Best Valued Added Sub Distributor (North – FY2022)’, EoN Networks Private Ltd. was awarded as ‘Best Synchronized Security Partner (North – FY2022)’, whereas Technoware Systems India Pvt. Ltd. was recognized as ‘Most Consistent Partner (North – FY2022)’. All these winning partners have leveraged the market opportunities very well and worked very efficiently throughout the fiscal year 2022 to scale the business to new heights.

Sharing his pleasure about the grand partner meet, Mr. Gavin Struthers, Senior Vice President APJ, Sophos commented, “It was fantastic to have so many partners at the event. We are really grateful to our partner community and I want to thank all of them. The competition is very much high and best partners have won the award at this event. I wish them best of luck.”

While talking exclusively to Digital Terminal on the fruitful partner event, Mr. Sunil Sharma, Managing Director, Sales, India and SAARC, Sophos said, “I am extremely happy to join our partners at this amazing partner event after two and half year. We were not able to conduct this event due to pandemic but now we are back. Our partners are our core strength and I am very much thankful to all of them for attending this event. I would like to congratulate all the winners who worked tirelessly throughout the year.

My message to all the winning partners is learn and earn more and keep growing.”

Commenting on the successful partner event, Mr. Rajeev Gupta, Director Channel and Alliances India and SAARC, Sophos said, “I am very much excited to be a part of this mega-channel event. It’s been over 2 years since

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CHANNEL CONNECT

we met with all the partners physically.

Meeting with our partners in physical event is quite different as we were connecting on zoom meetings before. Our partners are working very hard to boost business and I wish more and more partners get honoured in the coming time.”

www.digitalterminal.in

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BRAND FOCUS

IT NETWORKING PRODUCTS

MANUFACTURING & TRADING IN INDIA HOPE ON THE HORIZON

The debate of manufacturing versus trading is one for the ages.

Encouraging the former, especially in the IT networking products industry is a definitive step forward for the Make in India movement. market were developed by IBM-USA, ICL-UK, and maybe one or two European companies. India was nowhere. Personal computers (PCs) started appearing in the 1980s, when custom duties on import were as high as 100%.”

Nobody needs an explanation as to why IT networking products have become an essential feature in today’s fast paced business landscape. With the advent of the internet and management information systems (think computers, phones and software), businesses have been able to transform from small local outfits to international household names. In order to keep up with competition as a result of internet commercialisation, companies are increasingly turning to information technology, or hardware, software and telecommunications networks, to streamline services and boost performance. In a developing country like India, it’s ever so more the case.

SUCH A LONG JOURNEY For 50 years you played a key role in creating the IT networking market and the surrounding channel ecosystem in India. Could you trace your personal journey in the IT industry?

50 years ago, we used to have large sized mainframe computers, the most well-known of which was IBM. Back then, the IBM India plant used to manufacture card-punching machines, namely the IBM 029 and IBM 129 models, at its Andheri plant in Mumbai. You might be surprised to know that back then we used to export these ‘Made in India’ machines to Europe, Japan and 10-15 other 30

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Even so, consider this. The IT revolution in India was signalled by the arrival of computer networking and the impact it made on many aspects of our lives. It was part of something bigger – electronic and digital revolution that brought us computers and a plethora of communication facilities.

Recalls K.R. Naik, Executive Chairman, SMARTLINK HOLDINGS, and Chairman & Founder, DIGISOL SYSTEMS, an IT industry veteran, two decades back he was recognized as the Father of India’s information technology networking industry: “Back in the 1970s, mainframe computers in

In order to encourage local manufacturing of PCs, the Indian Government reduced detail parts import duty below 40%, making it attractive to manufacturer to assemble in India. Many companies entered the fray, but duty difference in finished products and detail parts reduced every year. By 2003, due to the WTO agreement, all finished products in the IT sector became Duty Free. This resulted in almost all manufacturing companies closing down.

“Despite suffering losses, my company SMARTLINK somehow managed to weather the storm,” says Naik. “No matter what, we cannot compete with cheap imports from China. But now that the Government is beginning to take a great deal of interest in making India aatmanirbhar (self-reliant), by encouraging manufacturing in the country and by implementing duties on finished products from overseas, we can hope for better days. It’s a step forward for the Make in India movement.

K.R. Naik, Executive Chairman, SMARTLINK HOLDINGS Ltd., and Chairman & Founder, DIGISOL SYSTEMS, traces the story of IT networking products in the country as well as his own story countries worldwide. We had over 400 vendors supplying parts from all over India I joined the IBM manufacturing plant in 1969. Initially, IBM used to re-condition large mainframe computers. Then around 1973, we started manufacturing IBM Machines by sourcing detail parts from all over India as well as complicated importing from IBM vendors outside India. But due to government policy, IBM closed its operations in 1978. Then in 1986, I started my own venture called Virtual Computers Pvt Ltd., manufacturing personal computers (PCs) by sourcing detail parts from Singapore.

I used to assemble motherboards and

add-on cards at the Mumbai factory. The duty difference in detail parts imports and finished products import was as high as 60% initially. Hence, at that time, many companies sprung up all over India, manufacturing PCs. When networking products started appearing in India, I convinced D-Link Taiwan, a multinational company, to start manufacturing in India by taking advantage of the duty difference. In 1993, I shifted the factory to Goa as we needed a large area to use SMT lines. I formed a new company, SMARTLINK, and offered as much as 51% stake to D-Link Taiwan. In 1995, the name changed to D-Link India

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BRAND FOCUS

Telesmart, as well as worldwide suppliers.

Tell us about your passion for passive product manufacturing

from SMARTLINK. Unfortunately, the Taiwanese Chairman Ken Kao felt sick and moved to the US. The new management was more sceptical, and invested only 19%. After two years, they raised it to 40%. It was only when they realised the latent potential that they raised the stake to 51%. D-Link products were all active networking products. However, as I had lots of experience in the passive range of products, I wanted to introduce SCS products. But Ken Kao was not comfortable using the D-Link brand for this, and asked me to use my own brand.

Thus the Digilink brand was conceived.

In 2005, D-Link Taiwan chose to become a brand products sales & marketing company. All R&D and manufacturing operations ceased, and a new company called Alpha Network Ltd was formed.

Since import of detail parts from D-Link Taiwan was also stopped, we in India started sourcing detail parts from China and Taiwan suppliers. This ensured a huge advantage in price. Meanwhile, our passive products continued to be 100% manufactured here under the Digilink brand. Because we had a large manufacturing base, we started manufacturing other products as well. We entered into a JV with Gigabyte and began manufacturing motherboards. The business of D-Link and Digilink became 50:50.

As the D-Link Taiwan parent company became a brand products trading company worldwide, both Ken Kao and I felt it was better to split the business for future growth, with one company in manufacturing with me holding the majority stake with the Digilink brand; and one product trading company the D-Link brand with D-Link Taiwan holding the majority. So in 2008, D-Link India de-merged by changing its name back to SMARTLINK and continued manufacturing Digilink SCS products and all other products using SMT lines.

All the stock of D-Link brand products were transferred to a newly formed www.digitalterminal.in

products trading company, D-Link India.

Business continued in SMARTLINK via manufacturing of Digilink passive brand products. Having 6 SMT lines in active products, SMARTLINK introduced the DIGISOL brand in 2009. Having a large manufacturing base, SMARTLINK also introduced tablets and motherboards. The SCS business became No 1 in channel sales in India as it had a large manufacturing base besides having its own patents. In 2011, Schneider Electric, a renowned French company in SCS products acquired the Digilink brand with all manufacturing, sales & marketing operations. We continued manufacturing all kinds of active products in the DIGISOL brand along with other products. As we parted off the Digilink brand’s SCS business to Schneider, D-Link India Trading Company entered the SCS market by importing finished products from China.

In five years, the Digilink brand lost its channel business to D-Link. So we decided to enter the fray after a five-year hiatus. Instead of getting China products and trading, we chose to manufacture the latest patented products by forming a joint venture with a company having the latest patents. Then in the fourth quarter of 2016, we reentered the SCS products space again by manufacturing higher grade patented products. A new manufacturing company was formed by taking a foreign partner having a lot of latest patents in SCS products. To simplify operations, SMARTLINK became a Holding company with assets and cash.

The business split in three independent units offering scope to expand – Digisol SYSTEMS (a brand products company); Telesmart SCS (for SCS products in copper and fiber having a foreign company as partner); and Synegra EMS (for all kinds of active products manufacturing, and with large space for SMT lines, soldering lines, and assembly lines).

DIGISOL, our brand products company, sources products from Synegra and

After the JV with D-Link Taiwan, we started manufacturing active products in India. But I was also in passive products, having a JV with Sapphire, the UK-based company. After introducing active products, I introduced passive products by manufacturing under the D-Link brand, as had prior experience. Ken Kao was not happy to use the D-Link brand for passive products. As such, D-Link Taiwan is a multinational with more than 14 offices and with worldwide sales in more than 50 countries in only active products even today. Therefore, I introduced Digilink, my brand of SCS products.

Until the Government of India announced the second edition of production-linked incentives (PLI) schemes across 10 key sectors, Indian manufacturers were losing out to traders who were simply importing finished products or SKD from countries like China. Your comments…

We all know that Indian manufacturing is nothing but importing majority of detail parts from up countries, manufacturing some parts locally, assembling & testing of products, and offering after-sales support to customers. The costs for test equipment in case of some products like fiber runs into crores of rupees. It doesn’t benefit manufacturers like us at all. On some products like switches, the basic custom duty being 10% is net saving. You’re better off importing as the manufacturing cost is quite low. Once said that, the Government’s PLI scheme is fairly encouraging. But once manufacturing of large volumes starts, and

DG-GS1005

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BRAND FOCUS

Smartlink House in Verna Industrial Estate goa

OUR JOURNEY SO FAR

volume of consumption of detail parts increases, manufacturing of detail parts will happen in India automatically, as large volume of local requirement helps detail parts manufacturing. We too will start manufacturing some detail parts instead of importing.

business, I decided to take a Taiwan ODM supplier as our partner, having many patents of SCS products in Taiwan.

We established a new company, Telesmart SCS Ltd., and invested in tooling, moulds, test equipment, etc., and started manufacturing in Goa.

Why did a reputed multinational company like Schneider Electric, which acquired a successful brand like Digilink fail to impact the market? What caused the fall of such a big multinational?

To what extent (if any) has the PLI scheme helped Indian manufacturers such as yourself negate the impact of importers.

After Schneider Electric acquired the Digilink brand in SCS products, manufacturing in India almost all products from components level, D-Link India’s new management decided to enter the passive products line in India by importing from China (China produces outdated patents. It’s worth noting that once a patent is 20 years old, anyone can manufacture it, even in India). Schneider, having acquired our patents, continued to manufacture here. Schneider could not compete with D-Link’s pricing, and exited from the network connectivity structured cabling business (Digilink) in India.

Is that why you decided to reenter the market after five years?

Since I possessed expertise in manufacturing, I decided to reenter the passive products line by manufacturing. As I had offered my products patent to Schneider Electric while parting with the Digilink

The PLI scheme will help all manufacturers. Today, we are getting more enquiries to manufacture products and so we are expanding and getting the latest SMT lines to take care of detail parts of very small size. This is the best support we have received from the Government.

Let’s wait for a year or two years to see the results.

The Government’s failure to impose heavier import duty must have been a mitigating factor in the industry’s predicament…

After the WTO agreement on IT products, importing became duty free, and it became difficult for the Government to impose duty. I feel at least the recent products such as FTTH routers and WiFi mobile phones should have attracted duty in order to encourage manufacturing in India. I must admit here that I have not gone through the details of the agreement.

Empowerment of the next generation must be something you feel deeply about…

In a bid to empower our partners and system integrators across India, we launched a certification and training institution, DITT - DIGISOL Institute of Technical Training. The institution aims to create value for all our network engineers, channel partners, and ISPs by consistently delivering quality training programmes that are always in sync with the market demands. DITT comprises of 8+ online training programmes that cover industry-trending topics like FTTH, structured cabling solutions for tomorrow, switching and wireless solutions, etc. It comprises both free and paid training. The objective of these training programs is to enhance the knowledge of our T2 partners on the latest technological trends and to introduce them to a wide range of products that DIGISOL offers. DIGISOL has been on the forefront of empowering partners, system integrators, and ISPs/MSOs across India by conducting various training programmes under DITT. Even during the time of unprecedented uncertainty, the company took the responsibility to empower all the partners by conducting online training programmes.

Tell us about your recent product developments and offerings in manufacturing for your brand company DIGISOL? The demand for FTTH products has grown enormously in recent years considering the increasing demand for high-speed internet. Our endeavour is to offer the best in-class wireless products that offer high performance, connectivity, and are manufactured in India. We introduced our bestselling FTTH products - DG-GR1321 & DG-GR6010 XPON ONU routers as ‘Manufactured in India’ by assembling detail parts. DG-GR 1321 is designed to fulfil FTTH and triple play service demands of network operators, while the DGGR6010 ONU modem is designed to fulfil FTTH ultra-broadband access request of home and SOHO users. We are also launching our bestselling switches that are made in India.

We have introduced many Made in India products previously under the passive networking range of products, and with the launch of these GEPON products, we aim to strengthen our foothold and increase our market share.

Can you shed some light on DITT?

(This article & design page has been created by the brand Digisol as part of an advertorial campaign with DT. We don’t hold any copyright for this work ) 32

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BRAND FOCUS

MEET THE MASTER! K.R. NAIK

THE FATHER OF INDIAN IT NETWORKING INDUSTRY and thereafter worked in various departments including product development and sourcing. During his IBM stint he had best opportunity to learn and develop various types of detail parts of an indigenous developed line printer.

After IBM closed India operations in 1978, he joined ORG System Ltd., where in he was one of the 10 team members who designed and developed prototype first indigenous line printer with a speed of 1000 lines per minute in year 1981. After the IBM India operation closure, many mainframe computer maintenance companies were formed in India but started facing problems to procure spare parts of peripherals. In 1982 he started precession parts manufacturing and reworking of worn out parts under Modern Components Tooling Pvt. Ltd. (MOTCO). He used his IBM experience in developing and reworking very costly and complicated parts of IBM peripherals locally.

Kamalaksha Rama Naik, better known as K.R. Naik, is an Indian Industrial Engineer, and an IT networking industry veteran with experience of close to five decades. Two decades back he was recognized as Father of India’s IT Networking Industry due to his pioneering spirit in Manufacturing Networking Products in India for nearly 3 decades. He also played a key role in creating the Channel Distribution in IT Networking Products market and developing the Channel Ecosystem in India.

Over the years, he has pioneered several new businesses and distribution models as early as 1990 when IT was a nascent industry, and the concept of an IT Distribution Channel was just conceived. He is credited for giving India its first indigenous IT Networking Products manufacturing company – SMARTLINK Network Systems Ltd., which has been a local manufacturing success story for over three decades.

Mr. Naik has been instrumental in intro-

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ducing Channel Distribution of products of well-known global IT Enterprise Products brands Cisco & Foundry. He had joint ventures in manufacturing products locally with D-Link Corporation in Networking Products, GIGABYTE for motherboards, LANNER for Industrial IT Products and SAPPHIRE UK for SCS products. D-Link India R&D operations was in Bengaluru, supporting D-Link Corporation from 1997 and later closed operation in 2011.

Mr. Naik was born in Karwar, Karnataka on 19th November 1947. He completed his schooling in Karwar and later shifted to Mumbai. He is a mechanical engineer with a P.G. Diploma in Industrial Engineering and Licentiate in Plastic Engineering.

He did a Business Management course from Jamnalal Bajaj Institute in Mumbai, which was sponsored by IBM. He began his IT career with IBM’s manufacturing plant in 1969 at Mumbai, starting as a Mainframe Peripheral Assembly Engineer,

As personal computers started appearing in the market, he decided to manufacture PCs in Mumbai and obtained the License to Manufacture Personal Computers by forming new Company VIRTUAL COMPUTERS PVT. LTD. He imported HOLLIS USA Soldering Machine to manufacture motherboards and add-on cards in Mumbai and offered ‘VIRTUAL COMPUTER’ a Personal Computer Brand in India. In 1990 as Networking Cards started appearing in market, he decided to take distribution of D-Link Brand in Mumbai and started offering the D-Link brand of Network Cards by importing from Taiwan along with Personal Computers.

In 1993 for expansion he shifted to Goa, to setup a large manufacturing unit under SMARTLINK with intention of Joint Venture with D-Link Taiwan. Then in 1995 D-Link Corporation joined as partner and the company name was changed to D-Link India. Over the years, the manufacturing operations expanded to 8 SMT lines catering to various products.

Further, he started manufacturing SCS products locally with Sapphire UK, who were ODM suppliers to many worldwide branded companies. He introduced DIGILINK an indigenous local brand in Passive Networking (Structured Cabling Systems) with own developed patented contacts design of KEYSTONE.

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BRAND FOCUS

As D-Link Taiwan in 2005 had become a Brand Products Trading Company and started sourcing products from ODM suppliers, D-Link India also started sourcing products of parts directly from many ODM suppliers in Taiwan & China. As Indian operations had become more independent, it was decided to part the joint venture and a formal demerger with the JV partner resulted in changing the company name back to SMARTLINK from D-Link India, while sharpening its focus on its Indian brand DIGILINK SCS Products by manufacturing in Copper and Fiber. Having a

large manufacturing base, the company also started manufacturing large quantity motherboards and introduced its Indian brand DIGISOL in Active Networking products line in 2009.

SMARTLINK HOLDINGS LTD.

D-Link (in Networking Products), Sapphire UK (in structured cabling products), Lanner (in industrial products), and Gigabyte (in motherboards), by manufacturing large volume products at its Goa Factory. Nonetheless, following the WTO agreement, all these partner companies that were well established in India lost their manufacturing benefits, and had to part ways with SMARTLINK. SMARTLINK, however, had a large manufacturing base and expertise in manufacturing all kinds of IT products.

SMARTLINK is a BSE | NSE listed company with expertise of IT networking products marketing. Established in 1993 in Goa, it is a forerunner in the field of IT networking products manufacturing, having a large manufacturing base in Goa. SMARTLINK played an instrumental role in introducing the global IT brand Cisco Systems and Foundry (in high-end switching) in India through channel distribution, besides having joint ventures with leading brands like

SYNEGRA EMS LTD. SYNEGRA is a 100% owned EMS products manufacturing company of SMARTLINK HOLDINGS LIMITED. It has a large manufacturing setup of SMT lines, soldering lines, assembly & testing lines. It manu-

TELESMART SCS LTD. TELESMART is a subsidiary of SMARTLINK HOLDINGS LTD. with a Taiwan partner having several patents in SCS products in copper connecting parts with high bandwidth applications engaged in the manufacturing of a wide range of SCS ODM products to supply brand companies. as

DIGISOL SYSTEMS LTD. DIGISOL SYSTEMS came into existence after SMARTLINK’s JV with the Taiwanese company D-Link ended in 2009. With a large manufacturing base, an all-India distribution line, and two decades of experience in manufacturing & marketing, it made perfect sense to introduce a new local brand called DIGISOL. Today, DIGISOL is a trusted Made in India IT networking brand for all large volume products in the 34

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Today under SMARTLINK HOLDINGS which is main BSE/NSE listed company, there are three brand companies: 1. SYNEGRA EMS Company, where all Active Products are manufactured to supply EMS and ODM products to brand companies.

2. TELESMART SCS Company, where all Passive Products in Copper and Fiber are manufactured, to supply to brand companies.

3. DIGISOL SYSTEMS, the Brand products company with sales, marketing & all India support.

Mr. Naik is Chairman and Founder of his own brand company DIGISOL SYSTEMS. He is a former President of Manufacturers’ Association for Information Technology (MAIT).

It continued introducing local brands in

motherboards, tablets, and networking in the Active products line like routers, switching, Wi-Fi, and all kinds of products in copper and fiber in SCS. Recently, SMARTLINK has become a Holdings company with assets and cash, by splitting all operations into three independent units and giving scope of expansion individually. The three companies – SYNEGRA EMS, TELESMART SCS and DIGISOL SYSTEMS are independent of each other.

factures all kinds of products – from PCB assemblies like motherboards, add-on cards, the latest FTTH and Wi-Fi products, telecom products, mobile phones, automotive electronic products and Defence applications products. SYNEGRA sources detail parts from local suppliers as well as from well known companies worldwide.

SYNEGRA offers locally manufactured Active Range of networking products by sourcing detail parts from Taiwan and China to DIGISOL SYSTEMS, as Made in India products. www.synegra.com

of now, it supplies the DIGISOL brand to DIGISOL SYSTEMS. TELESMART also has assembly and testing equipment in the fiber range of products. Fiber products are manufactured and supplied to brand companies like DIGISOL SYSTEMS LTD. The company is also looking for contract manufacturing for its fiber products.

TELESMART’S SCS products portfolio

includes end-to-end cabling solutions in copper from Cat 5e, Cat 6, Cat6A, STP, FTP, Patch Panels, Patch Cords, and Face Plates.

The fiber range includes all kinds of Fiber Patch Cords, Pigtails with performance certificates, and LIUs. www.telesmartscs.com

Active range, including FTTH and Wi-Fi products, routers, and switches. In the Passive range, it has Copper and Fiber products.

It is a wholly owned subsidiary of SMARTLINK HOLDINGS LTD. DIGISOL SYSTEMS is the only India-based IT networking brand products company that has a strong pan-India presence, with sales representatives in 50 cities, 10 branch offices, 45 distributors, 63 service support centres, and over 1,000 partners.

DIGISOL’s endeavour is to consistently offer innovative future-ready products that aim to meet consumer expectations in the IT networking space, by sourcing locally from SMARTLINK subsidiaries SYNEGRA EMS and TELESMART SCS or by sourcing low volume products from worldwide. www.digisol.com

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CHANNEL FOCUS

MERCUSYS HONORED ITS TOP PERFORMING CHANNEL PARTNERS Mercusys India organized a channel incentive scheme for its channel partners across India to boost channel partner sales, and as a token of appreciation for their sales achievement and their commitment towards supporting Mercusys India.

The channel scheme had been designed taking all channel partners into consideration where the partner could choose from multiple scheme levels and gain the designated gift upon achievement. We received a huge response from our channel partners qualifying across multiple scheme

levels. Our regional sales team along with the sales team of our National Distributors have worked closely to ensure the channel partners attain the desired levels.

Mr. Bijoy Alaylo, VP Sales, Mercusys said “Mercusys targets to be one of the top brands in wireless networking soon alongside our main company TP-Link. We will be coming up with such exciting rewards in the near future as well. Being with us the partner can be assured to be always positive be it the business growth, overall margin or the rewards. Bigger and better to follow in future.”

IRIS GLOBAL SIGNED DISTRIBUTION PARTNERSHIP WITH ENGENIUS NETWORKS Iris Global Services has signed in with EnGenius Networks Singapore Pte Ltd, for handling their Pan India distribution business. EnGenius Networks Singapore Pte Ltd, is a manufacturer of Wi-Fi access points and network switches.

Speaking to Newsman - Mr Aren Naidoo, Country Manager, EnGenius Technology said “Iris Global Services is an exemplary distribution leader with an amazing network and outreach along with a proven track record across the Pan India markets. We are definitely excited to partner with them.

With their vast outreach and our market leading products, we look towards forging

a long term and unique partnership. When we combine our mutual capabilities, we envision an exciting future where we both in unison will help enterprises across verticals rapidly transform themselves. We look at the coming year with the exuberance and enthusiasm of gaining more traction and wins while exploring exciting opportunities”.

Mr. Manoj Sharma, Product Manager, Iris Global Services said “We have supplied EnGenius Wi-Fi Access Points along with outdoor Access Points worth Rs 1 Crore thru

2 of our Partners - Wiphonic, Mumbai and Aryan Communications, Pune. They have recently installed these at various Mahindra Campuses &amp; Resorts at Rajasthan, Maharashtra and Kerala” “We are delighted to be associated with EnGenius Technologies.

Their products are known for reliability, competitiveness. We find Mr Aren Naidoo a responsive leader who will go a long way to drive success of this business” said Mr Sanjiv Krishen, Founder, CMD Iris Global.

RP TECH INDIA ENTERS EMBEDDED AND SEMICONDUCTOR SOLUTIONS BUSINESS RP tech India has announced a foray into the embedded and semi-conductor business.

The company has roped in Mr. Vivek Tyagi, former senior director of Enterprise Sales at Western Digital, to lead the embedded business vertical. Mr. Tyagi, in his role as General Manager, Embedded Business Unit, will focus on business development and brands acquisitions.

Talking about the roadmap for the business, Mr. Vivek Tyagi, said, “India’s electronics system design and manufacturing market is about US$ 100 billion in the year 36

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2021, and is expected to grow to US$ 300 billion by the year 2026 as per the Meity Vision document. Out of this semiconductor, consumption is about US$ 25 billion in 2021 and will rise to US$ 64 billion by the year 2026. Electronics manufacturing is growing at a rapid pace, and hence local semi-conductor procurement, which is estimated to be US$ 2.5 billion in the year 2021 will rise to US$ 11 billion by the year 2026 (IESA).

RP tech India wishes to participate in this growth and help the ‘Make in India’ initiative with its supply chain contributions. RP tech with its robust distribution network is poised to be an Indian leader in the semiconductor and electronics components business in the next three years.”

RP tech India is vocal about domestic manufacturing and supporting local brands for nation-building. Mr. Rajesh Goenka, Director – Sales & Marketing, RP tech India said, “With our commitment to Vocal for Local and Make in India initiatives, we aim to become a true value-added partner of semi-conductor brands and B2B customers. We are known for our robust distribution ecosystem and wide coverage. We will invest in resources to develop our brand new business vertical to achieve 10X growth in the semi-conductor space.”

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TECH FOCUS

KAIZEN INFOSERVE BULLISH ON EXPANDING ITS SERVICE NETWORK IN INDIA Bangalore-based, Kaizen Infoserve is one of the leading companies in the technology service industry catering to the leading tech brands on PAN India level. Kaizen is successfully operating from the last 15 years and has built great repo and a robust infrastructure across the country. Its wide network of offices spanning from metro cities to smaller cities helping the consumers in a very effective manner.

Kaizen helps organizations in maximizing their ROI while optimizing their costs and adhering to the highest quality standards. Kaizen is currently working with some of the best tech brands in the industry such as MSI, Micron, Galax, INNO3D, Nextron, Wipro, Mercury, Corsair, Cooler Master, Array Networks, Zotac, Plutus, Flipkart, and Crucial by Micron. Kaizen helps their loyal customers in getting the best in class service support in the

industry. Kaizen has worked extremely well in order to help the customers as well as brands. With the portfolio of such leading tech brands, Kaizen has proved itself as a pioneer in the tech support industry.

Murali Krishnan, Managing Director, Kaizen Infoserve said, “At Kaizen, we offer special support & SOP in place to take care of moving the replacement part to the customer locations as required. Our resources are available on call/email for any kind of support during the pandemic.”

“We have regional hubs/branches in 10 other states and we are managing the activities efficiently in the respective regions.

Also, we have more than 40 active Kaizen Authorised partners (KAP) in smaller cities that add additional value to our strength.

Our homegrown ERP has the feature to add brands/SLA based on locations enabling to manage the Turnaround Time (TAT) as per each brand’s requirements,” he concluded.

Today, technology products such as Laptop, Printers, Smartphones, Storage drives have become essen-

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tial. For both homes and offices, these products are must have for students and professionals. Also, the growing trend of gaming in India pushing the demand for high-performance gaming peripherals including gaming SSDs to improve the performance of gaming PCs. So with these scenario, there is a huge scope for service providers like Kaizen Infoserve. The company is well positioned to deliver an enhanced and best service support to all the customers. Kaizen has built its service network very precisely to resolve the service related issues in every corner of the country.

Kaizen has worked with many tech giants and all those brands have continued the association with the company. The factor behind its long term association with tech brands is its well versed service quality which helps brands retain customers. Also, Kaizen plays an instrumental role in improving any brand’s reputation in the market by providing best possible customer satisfaction.

MAY 2022 I

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NEW ARRIVALS

WESTERN DIGITAL PC SN740 NVME SSD

Western Digital Corp introduced the Western Digital PC SN740 NVMe SSD to help address the unique needs of the hybrid workforce and elevate the computing experience. Featuring a DRAMless architecture and leveraging Western Digital’s in-house SSD controller design, BiCS5 3D NAND, firmware development, and vertical integration, the new SN740 NVMe SSD underscores the company’s strengths in developing innovations that allow customers to unlock the potential of data. Equipped with advanced thermal management technology that helps maintain consistent performance, this reliable drive from a trusted brand comes backed by a 5-year limited warranty. The SN740 NVMe SSD Compute faster with incredible PCIe Gen4 performance and sequential read speeds up to 5,150MB/s (1TB - 2TB2 models), 50 percent higher performance compared with the prior generation SN730 SSD.

ASUS AMD RADEON RX GRAPHICS CARDS ASUS announced the launch of three different AMD Radeon™ RX graphics cards: the Radeon RX 6950 XT, Radeon RX 6750 XT and Radeon RX 6650 XT, with six custom versions from ASUS for gamers of all stripes. The new graphics cards leverage the breakthrough AMD RDNA™ 2 gaming architecture, include process optimizations and software and firmware enhancements, and offer high-bandwidth, low-latency AMD Infinity Cache™ memory technology and ultra-fast 18 Gbps GDDR6 memory. They also support Microsoft Windows 11 and Microsoft DirectX® 12 Ultimate, AMD FidelityFX™ Super Resolution (FSR), the forthcoming AMD FSR 2.0 and AMD Radeon Super Resolution upscaling technologies, as well as other advanced features that provide visually stunning, high-refresh rate gaming experiences.

ZEB-YOGA 3 WIRELESS NECKBAND Zebronics launched wireless neckband earphones dubbed ZEB-YOGA 3 with impeccable style and long-lasting battery life. Get bowled over by great sound, flexible design, peppy colors and so much more with ZEB-YOGA 3 wireless neckband earphone that feature in-ear design earbuds. Featuring an ergonomic and flexible design the wireless neckband has metallic magnetic earpieces and is designed for durability with the superior build quality. Listen to the crisp and clear sound as the wireless neckband earphone features 14mm drivers for a well-balanced sound signature, having a punchy bass and crisp treble. Enjoy your music for longer hours. It has 17 hrs* playback time and comes with controls for media, and volume +/- and offers voice assistant for Android/iOS. Don’t miss out when you’re running out of battery as the wireless neckband earphone comes with a rapid charging feature where a quick 10 mins charge can give you 8hrs* of usage.

KINGSTON FURY IMPACT DDR5 SODIMMS Kingston FURY announces the release of Kingston FURY Impact DDR5 SODIMMs. Perfect for the gamer or PC enthusiast who want the latest cutting-edge performance from their laptop or small form factor machine. Kingston FURY Impact DDR5 is fifty percent faster than DDR4 to provide a boost in gaming, rendering, and multitasking, while its low power consumption and increased efficiency keeps your system cool at 1.1V. Available in Intel® XMP 3.0 Certified SODIMM kit capacities up to 64GB, Kingston FURY Impact DDR5 packs all the enhanced features of DDR5 into a slim, compact form factor. With innovative Plug N Play1 overclocking technology and on-die ECC, it automatically supports 4800MT/s2 at lower latencies than standard DDR54800. Thus, improving system performance without having to enable a profile and maintains data integrity while hitting extreme speeds.

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MSI AMD X670 MOTHERBOARDS MSI announced that the new MEG X670E GODLIKE, MEG X670E ACE, MPG X670E CARBON WIFI and PRO X670-P WIFI to the brand-new AMD X670 Motherboard product lineup.

These new X670 motherboards come with support for the upcoming AMD Ryzen™ 7000 Series processors. We always make sure our goal is to bring every new product as exciting as possible, especially with the new AMD processors and platform. As a world-leading motherboard brand, MSI wants to offer nothing but excitement. Integrated with the newest technologies and packed full of features, MSI is ready to move into the next generation. Let us introduce you to our brand new X670 motherboards. AMD Ryzen 7000 Series processors bring new features like PCIe 5.0, DDR5 Memory support and much more! www.digitalterminal.in

TOP LAUNCH

LAPCARE LAUNCHES REFUEL CHARGING STATION TO POWER YOUR DEVICES Lapcare has announced the launch of the Refuel Charging Station which is designed to solve all the charging problems. Lapcare Refuel is the revolutionary charging station in its segment as it comes with multifunctional socket and many more features to make your charging process easy!

The Lapcare Refuel features a wireless charging pad, 3 USB ports (4.8 Amp) and 2 international sockets for a smooth user experience. 10W wireless charger can save you precious time and charge your smartphone very quickly.

The demand for this innovative product continues to grow as the penetration of smartphones and other smart devices is also increasing. To power these devices, customers look for fast chargers that can help them charge their devices faster. The Lapcare Refuel Charging Station is the perfect device for them as it can charge multiple devices at once with a wireless charging pad, 3 USB ports and 2 universal sockets.

The charging station also comes with a child safety shutter to avoid any miss happening. Also, its high-quality internal copper wiring makes it durable.

Lapcare claims long operational life for this charging station.

Commenting on the launch of this new product, Mr. Atul Gupta, CEO & Chairman, RX Infotech Pvt Ltd said, “Over the years, Lapcare has been working diligently in developing the best tech products to resolve common issues faced by customers. In today’s fast-moving world, time is everything and charging any device takes time.

But we at Lapcare, are committed to our customers and always strive to make their life easier.

Lapcare is excited to launch Refuel Charging Station which is one of the versatile products to solve charging issues. It can charge any device quickly

and its elegant design makes it even more demanding.”

KEY SPECIFICATIONS: • Color: White Grey • Material: PP +ABS Cover • Wire: 3x0.75 mm 2 Copper Wire • Cable Length: 2 Mtr. Full Length (1.8 mtr. Outside) • USB Output: 5V-4.8A Total for 3 USB Ports • Rated: 10A, 250V-2500W

SURVEILLANCE CORNER

TENDA INTRODUCES ‘CP3’ FULL HD SMART AI SECURITY CAMERA Tenda announces the launch of its all-new Full HD 1080p Smart AI Security Camera — CP3. The new security camera marks an extension of its present product portfolio and targets the SOHO category in India.

- Auto Targeting and Tracking - Sound and Light Alarm - S-motion Detection - 360° coverage - Instant Privacy Mode

The Tenda CP3 is a highly intelligent, AI-driven security camera system that features a Full HD 1080p image sensor. It can rotate, pan and tilt to cover a total 360° in areas such as homes small businesses, and small offices. The security camera is also equipped with a 2-way full-duplex audio communication system, apart from smart motion detection and tracking. The Tenda CP3 is a very versatile product that can be installed in homes, offices, classrooms, shops and other small areas that need 24x7 remote surveillance. Check out some of the highlights below:

John Dong, Director for Tenda India, commented on the product launch stating, “The Indian surveillance market has seen a spike in CCTV requirements in the recent years.

Most users often lookout for a smart and easy-to-use security camera. Tenda has designed the CP3 that specially caters to those seeking a smart security camera system for their home or small office on a tight budget.

To bridge the requirement of a Smart AI-based and affordable security camera, the CP3 is an absolute utility product, engineered to meet all Home Surveillance requirements, and we call it Guard Camera”.

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Pricing and Availability: The Tenda CP3 Smart AI Security Camera will be available through all leading IT hardware and networking sellers for a price of INR 2,699 only.

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39

NEWS IN BRIEF

GIZMORE ON BOARDS INDIAN CRICKETER DINESH KARTHIK AS ITS BRAND AMBASSADOR

Gizmore announced the appointment of ace cricketer Dinesh Karthik as its brand ambassador. With a special focus on fitness, Gizmore is part of the “Swasth Bharat - FIT INDIA” mission, and with Dinesh Karthik on board, the brand aims to build a blooming ecosystem for the masses. Dinesh Karthik has represented India in several roles since 2004, including wicket-keeper, flamboyant opener, solid middle-order batsman, and clinical finisher. He is among the most sought-after sports personalities in the country. In this year’s IPL, he has played a key role in RCB’s current success with his batting and wicket-keeping skills and has emerged as a promising name for playing eleven for the upcoming T20 World Cup.

VIDEOTEX TO SET UP NEW LED TV MANUFACTURING PLANT IN GREATER NOIDA

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Videotex International announced its plans to set up a new LED TV manufacturing facility in Greater Noida, plans to invest over 100cr in next two years. With this, the company shall also upgrade its existing capacity in Greater Noida to 1.4 million TVs and new capacity to 1.8 million TVs, combined production capacity to 3.2 million TVs in a Year.

Between the two units, Videotex shall add fresh jobs, as per the new volumes defined. This includes the employees in Manufacturing units, back office and more. An increased capacity, shall also explore new job opportunities for the vendors associated with the company.

With this, Videotex International aims to generate employment and build a strong ecosystem in sync with India’s Make in India manufacturing vision.

ESET LAUNCHES ‘HEROES OF PROGRESS’ INITIATIVE TO FIND MOST PROGRESSIVE MINDS

ESET announces the launch of a new initiative, ‘Heroes of Progress’ – where it will be searching for visionary thinkers who have contributed to progress across a variety of industries, with technology at the core of the progress made. Behind all forms of progress, sits a team of brilliant, often maverick, creators that ensure great things happen. ESET is on a mission to find these progressives and shine a light on the unsung heroes that keep the world turning. Nominations opened on 11th May and will close on 26th June 2022, through ESET’s website. The entries, made through a 300-word executive summary, must outline examples of best-in-class work by the nominees that have made an impact through

technology. This includes any technology invented, adopted, and improved, which advanced industries, society, or communities.

SEAGATE EXPANDS LYVE CLOUD TO NEW REGIONS AND ADDS NEW OFFERINGS

Seagate Technology Holdings plc announced its extensive plan to expand Seagate® Lyve™ Cloud regions and offerings including Lyve Cloud Archive storage service and Lyve Cloud Marketplace. The expansion reinforces the company’s commitment to solving today’s data complexity challenges and serving the mass data ecosystems with the object storage service designed for multicloud freedom. The expansion plan includes new Seagate Lyve Cloud regions in Oklahoma City, Washington DC, and Dallas in the United States (U.S.), as well as the United Kingdom, Germany, India, and Japan. The new regions will complement the company’s existing Lyve Cloud presence in the U.S. and Singapore, for a total of 10 regions with 16 availability zones. The company is also rolling out Lyve Cloud Marketplace, a one-stop shop for Seagate Lyve Cloud validated partner solutions. Lyve Cloud Marketplace will enable customers to purchase tailored solutions from Seagate Lyve Cloud partners and enjoy an integrated procurement and billing process from a single platform.

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TECH BUZZ

ELISTA LAUNCHES NEW SMART TVS POWERED WITH WEBOS These new Smart TVs are powered with WebOS, a sophisticated user interface to give a great customer experience. To match the great viewing experience with even greater sound, the TV is powered by Dolby Audio which gives a cinema-like outstanding experience. The TV comes with a Magic Remote with a smart voice control feature which gives a unique and ‘easy to navigate’ experience to viewers.

The remote is great to hold and can be connected to other gadgets to convert it into a universal remote, setting the user free from using separate remotes for other connected gadgets such as DVD player, Sound Bar, home theatre etc.

As a part of the promise to bring innovative technology in the offerings, this range has been launched for consumers who wish to upgrade to a premium smart LED TV. Adding sophistication to the aesthetics, this range

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has a bezel-less display in a sleek frame with a 96% screen to body ratio.

• Premium looks – Metal Build, bezel-less display • Dolby Audio for Theatre style Home Entertainment • Brilliant display – 400 nits peak brightness, Quantum Luminit+, 1.07 Billion Colours • Magic Remote with Smart Voice Control + Universal Remote Control for all your Entertainment • Powered by ThinQ-AI App • 60 frames per second – lag-free experience for gaming and high paced movies or videos.

• Pre-owned apps – Netflix, YouTube, Voot, Amazon Prime, Disney Hotstar, SonyLiv and much more.

Speaking on this new launch, Mr. Pawan Kumar, CEO, Elista said “We are excited to

launch these new Smart TVs, powered by webosTV. These TVs are designed to deliver a clutter-free viewing experience to customers. At Elista, we are committed to our customers and always strive to bring innovative, stylish and affordable TVs. Our TVs and other products have been well accepted

by Indian Consumers in the past and we are forever committed to up the game every time we bring a new product in the market.

We are confident of these products being a huge hit.’

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MARKET REPORT

HP RETAINS NO. 1 POSITION IN INDIAN PC MARKET WITH 33.8% MARKET SHARE The Indian PC market is growing well and we have seen the demand coming from each key vertical. Recent reports from IDC for Q12022 are quite encouraging as we saw overall PC shipment grew well and all together 4.3 Million PCs were shipped in the Indian market. As per this recent report, HP is undisputed leader currently whereas Dell is number two player and Lenovo number three.

HP is one of the leading PC brands in India and caters to a large number of customers across all verticals. Since last many quarters, HP has been able to maintain its leadership position in the market with its highly reliable and performance-oriented PCs.

Expressing his pleasure over achieving this huge milestone, Ketan Patel, MD, HP India said, “We sincerely thank our customers and partners for continuing to choose HP year after year. It is the trust that has helped us sustain our leadership in India’s PC market yet again. It gives us great satisfaction to empower the customers and enable them to engage digitally when they

need the most- to work, learn, play and entertain. HP remains uniquely well-positioned on the back of a line-up that responds to the evolving needs of our customers.”

HP Inc. shipped over 1.4 million units and continued to lead the overall PC market with a share of 33.8% in 1Q22.

The vendor had its biggest ever consumer quarter in 1Q22, shipping close to 650k units with a share of 33.2%. It also had a strong commercial quarter with a share of 34.3%. Strong demand for commercial desktops, a clearance of big backlog orders, and continued demand for its consumer notebooks helped HP clock its biggest quarter ever.

PRODUCT SHELF

VIEWSONIC LAUNCHES NEW VG2455 BUSINESS MONITOR WITH SUPERCLEAR IPS TECHNOLOGY

VG2455 is the first-ever workspace-specific monitor with an impressive 40-degree tilt offering an advanced ergonomic design for maximum comfort; including pivot, swivel, and height adjustment allowing the user to use the monitor while standing or having strategic group discussions around the screen.

ViewSonic India announced the launch of VG2455, a single cable Type-C monitor, a display tool for enhancing productivity, and efficiency while keeping the workstation neat and clutter-free. Loaded with features, the VG2455 comes with a Superclear IPS technology and advanced ergonomic design to offer an enhanced work experience.

ViewSonic VG2455 Monitor: The ViewSonic VG2455 is a 24’’ 1080P IPS monitor is designed to fit the modern hybrid workspace. VG2455 is an EPEAT (Electronic Product Environmental Assessment Tool) Gold/Energy Star 8.0 certificated- the highest environmental rating achieved by any interactive flat panels currently on the market that ensures reduced operating costs and better environmental outcomes for businesses.

The monitor comes with a built-in USB Type-C port. USB 3.1 Type-C connectivity provides charging power, video, and audio over a single connector for convenience and reduced cable clutter. SuperClear® IPS panel technology delivers wide-angle viewing 44

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and incredibly vivid colors, while a 3-sided thin-bezel design provides a seamless viewing experience for multi-monitor setups.

Commenting on the new launch Mr. Sanjoy Bhattacharya, Director Sales and Marketing –IT Business, ViewSonic India said, “At ViewSonic, our focus is towards innovation and offering products based on the evolving technology and bringing the best to the customers. With the offices opening up and users coming back to their workspaces after a long gap, the launch of VG2455 business and office monitor will help us in catering to professionals with a top-class and a sturdy monitor that is most simple to use.”

VG2455 is the first-ever workspace-specific monitor with an impressive 40-degree tilt offering an advanced ergonomic design for maximum comfort; including pivot, swivel, and height adjustment allowing the user to use the monitor while standing or having strategic group discussions around the screen. In addition, the monitor has an easy-to-install quick release stand that makes for a simple out-of-the-box setup.

The quick-release stand also includes an

integrated client mount and cable management features.

ViewSonic VG2455 monitor will be retailing at INR 28,600. It is currently available in leading offline shops & Amazon at a special introductory price of INR 20,000.

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RNI No - DELENG/2010/31992

BLAZING SPEEDS wherever you roam

Crucial® DDR5 DRAMs

National Authorised Distributor: RP tech India Supertron Electronics Pvt. Ltd.

For more information visit: www.crucial.in Toll free helpline: 1800-425-3234