DT November 2019 Issue

FACE 2 FACE 07

COVER STORY 08

“India is The Largest Process Management Destination In The World” Dr. Omkar Rai Director General, STPI

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YEAR BOOK 2020 COMING SOON!! edition

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CONTENT 06

Launch Pad

Konica Minolta Expands its Office Multi-functional Printers Portfolio

VOL - 10, I SSUE - 11, N OVE MBE R 2 019

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Market Report

HP Continues to Maintain Its Leadership in Indian Printer Market

Publisher & Editor : Rajeev Ranjan Executive Editor : Jyoti Janda Consulting Editor : N k Goyal Assistant Content Manager : Jai Prakash Content Coordinator : Suraj Rawat Office Coordinator : Raju Thapa

Left to Right - Mr. Kuldeep Malhotra, Vice President (Office Sales & Marketing and Mr. Daisuke Mori, Managing Director – Konica Minolta Business Solutions India Pvt. Ltd.

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In-Focus

Gizmore Disrupts The Indian Speaker Market With Its New And Innovative Speaker Offerings

Consulting Art Direction : Vikas Sharma

16 Cyber Security Trends Sophos Reveals Top Cybersecurity Trends That Will Impact The Industry in 2020

Visualiser : Akriti Arora Production Head : Rajiv Singh Marketing Executive : Balvinder Singh Circulation: Chander & Arjun

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Product Review

Tenda TEF1110P-8 Port PoE Switch

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Really Hot

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Brand Focus

Tally Solutions Signs MoU with ICAI to Automate the Accounting Landscape in The Country

28 News Byte

Gigabyte GeForce® GTX 16 SUPER™ Series Graphics Card

TP-Link Named Niche Player in Gartner Magic Quadrant for Wired and Wireless LAN Access Infrastructure

HyperX Alloy Origins Mechanical Gaming Keyboard

MSI Named Winner in 10 Different Categories at CES 2020 Innovation Awards

MSI Creator TRX40 Motherboard Rapoo VM150 In-Ear Gaming Headphone

Dell Technologies Introduces Solutions to Advance High Performance Computing and AI Innovation Kaspersky Launches Antidrone Solution to Combat Privacy and Security Risks

Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved.

Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever

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LAUNCH PAD

KONICA MINOLTA EXPANDS ITS OFFICE MULTI-FUNCTIONAL PRINTERS PORTFOLIO

Sales & Marketing) – Konica Minolta Business Solutions India Pvt Ltd, added, “Our go-tomarket strategy in India is shaped and guided by the specific requirements of its business landscape. Through the latest product launch, we aim to serve the diverse office printing needs of Indian companies of all sizes. We are confident that the advanced features and capabilities offered in our newest products will be extremely well-received by businesses across the country.”

Colouring the Indian business landscape: The Eagle L and the Sparrow The Eagle L series is a leading-edge A3 colour MFP series that comes in three variants – bizhub C360i (36 ppm), bizhub C300i (30 ppm), and bizhub C250i (25 ppm) – and is equipped with advanced print, copy, scan, and store capabilities. In addition to delivering excellent print quality, the Eagle L series differentiates itself from competing product ranges on the back of features such as a high-speed document feeder and an extremely userfriendly 10.1” full-touch screen display.

Left to Right - Mr. Kuldeep Malhotra, Vice President (Office Sales & Marketing and Mr. Daisuke Mori, Managing Director – Konica Minolta Business Solutions India Pvt. Ltd.

Konica Minolta has launched a new range of office multifunctional printers in the A3 and A4 segments. Through this launch, Konica Minolta aims to help Indian businesses with cutting-edge technology. The launch marks Konica Minolta’s commitment to supporting the ongoing India’s digital transformation with its technology-led office printing solutions. What makes the latest portfolio expansion even more relevant is the fact that these products have been customized to meet the specific requirements of Indian businesses.

India is on the fast track to digitisation, it is undergoing a major transformation. The integration of technology with workflows and processes is driving a large-scale evolution in the way organisations function. Konica Minolta Business Solution India Pvt Ltd has recently launched innovative Office Multi-functional products in the Monochrome and Colour range.

Konica Minolta has launched 5 Monochrome and 3 Colour models in the A3 segment. Besides this, Konica Minolta has launched 5 models in the A4 segment also to help Indian businesses adapt to the pace of this change.

Speaking on the launch, Mr. Daisuke Mori, Managing Director – Konica Minolta Business Solutions India Pvt Ltd, said, “As a top global OEM, Konica Minolta leads the print and printing domain when it comes to product innovation. The launch of key MFP products in India underlines our commitment to leveraging our technological superiority to deliver better value and functionality to businesses in India.

The launch also underscores our mission to power India’s ongoing digital transformation and help its businesses evolve their processes with new technologies.”

Mr. Kuldeep Malhotra, Vice President (Office

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The series also comes equipped with the latest 1.6GHz quad-core processor, which is complemented by 8 GB memory and a highspeed 256 GB SSD (Solid State Drive). It is capable of printing on paper with a thickness of up to 300gsm and is capable of running optional virus scans. All of this, in addition to the long developer life, make the Eagle L series perfect for managing the new-age office printing requirements of Indian businesses.

The Sparrow series is a best-in-class A4 color MFP series that comes equipped with printing, copying, scanning, and storing capabilities. With its superlative print quality of up to 1200dpi and a high-speed document feeder, the Sparrow series is designed for fast, efficient, and hassle-free print operations. Its 10.1” operating panel offers excellent visibility and allows for enhanced ease of usage, while its 5GB memory, 1.6Ghz quad-core processor, and high-speed 256GB SSD ensure that print operations are smooth and seamless.

Brightening up the monochrome printing segment: The Deneb MLK and the Altair R In addition to the color MFPs, Konica Minolta has also introduced two advanced monochrome offerings, the Deneb MLK and Altair R series. The Deneb MLK series comes with a 7” touch panel that is designed to enable a user experience similar to smartphones and tablets that allows for seamless operability with minimal training. The Altair R series, on the other hand, is an entry-level A3 monochrome MFP series designed to serve small and medium businesses across India.

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“INDIA IS THE LARGEST PROCESS MANAGEMENT DESTINATION IN THE WORLD” Since the Digital India initiative has come into existence, the Indian IT sector has picked-up quite healthy growth momentum. But the roll-out and implementation of this initiative was not an easy task. STPI has played a very crucial role here in making the Digital India initiative successful and it is still working very hard to roll out many other projects which will be beneficial in developing the IT infrastructure across India. In line with other sectors, the BPO sector has also witnessed tremendous growth in recent years. Meanwhile, the Ministry of Electronics & IT is setting-up BPOs in the north-east region of India through the NEBPS scheme to boost basic infrastructure in the region.

Dr. Omkar Rai, Director General, Software Technology Parks of India (STPI), briefly shared his opinion on STPI’s role in the growth of IT sector and entire details related to the NEBPS scheme in a recent exclusive interaction with Rajeev Ranjan, Editor & Publisher, Digital Terminal. Read below the excerpt:

MR. RAJEEV: HOW DO YOU SEE THE ROLE OF STPI IN MAKING MISSION DIGITAL INDIA A REALITY ONE? DR. RAI: Software Technology Parks of India is an autonomous society under Ministry of Electronics and Information Technology, Government of India. STPI played a pivotal role in building the presentday IT outsourcing services industry, with its 59 centres pan India. STPI has had a nucleating effect on the growth of software exports from these locations and have generated employment & entrepreneurial opportunities across the country.

Keeping align with Digital India initiative, STPI constantly endeavours to create an environment apposite for the start-ups and the same is manifested by the several projects and initiatives i.e. Electropreneur Park, Semiconductor Measurement Analysis & Reliability (SMART) LAB, India BPO Promotion Scheme (IBPS)/North East BPO Promotion Scheme (NEBPS), Centre of Excellences (CoEs) etc. which STPI is either spearheading or has partnered.

MR. RAJEEV: WHAT ARE THE KEY FACTORS THAT HAVE PLAYED A BIG ROLE IN THE GROWTH OF THE BPO/ITES SECTOR ACROSS INDIA? DR. RAI: India is the largest process management destination in the world.

The Indian BPO industry rose to the echelons due to its abundant skill pool, economies of scale, process engineering and enhancements, wage arbitrage, increased profit margins and improvements in quality.

It is still the most favoured outsourcing location due to the combined value

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proposition of productivity, quality and costeffectiveness. The favourable and timely steps taken by the government has been fuelling the growth further.

MR. RAJEEV: HOW DO YOU EXTEND YOUR REACH AND SUPPORT IN THE NORTHEAST PART OF INDIA? WHAT ALL STEPS STPI HAS TAKEN TO SUPPORT GROWTH BPO/ ITES RELATED SERVICES IN NORTHEAST STATES? DR. RAI: STPI is the implementing agency for North East BPO Promotion Scheme (NEBPS) which is an endeavour of MeitY. With a budget of ₹50 crores, the scheme will prove to be a growth facilitator for the region. Through this scheme a BPO/ITES ecosystem is getting created in this region which in turn will enabling youth to earn a decent livelihood in their own vicinity and thus, helping them to stay with their families.

MR. RAJEEV: WHAT ARE THE ELIGIBILITY CRITERIA FOR ANY COMPANIES TO TAKE BENEFITS FROM THE NEBPS SCHEME? DR. RAI: A company registered under The Companies Act, 1956/2013 or Limited Liability Partnership Act, 2008 may participate in NEBPS on meeting certain criteria. Societies, Proprietary firms and Entrepreneurs may also participate in the bidding process by forming a consortium with and eligible entity. A bidding organization may apply for as low as 25 seats under the scheme with an average annual turnover of at least Rs 1 Crore.

The maximum number of seats that can be applied by one bidder is 1500 to setup operation under NEBPS at one of multiple

Dr. Omkar Rai, Director General, Software Technology Parks of India (STPI) locations of North East.

MR. RAJEEV: HOW THE NEBPS SCHEME WOULD HELP IN MAXIMIZING THE EMPLOYMENT RATE IN THE NORTH-EAST REGION? DR. RAI: STPI aims to create local employments through the scheme. NEBPS envisions setting of 5000 BPO/ITES seats which would lead to the employment of more than 7500 people. The presence of BPO/ITES industry would create an ecosystem which in turn would attract more and more industry players to enter the region thus, create huge employment opportunities.

MR. RAJEEV: WHAT IS THE CURRENT IMPLEMENTATION STATUS OF NEBPS? DR. RAI: NEBPS is showing promising impact in the region and has been able to attain decent coverage in terms of allocation of BPO/ITES units. As on date, about 16 companies have been approved under the scheme to setup 21 units in 6 States of North East. 4 more companies have qualified in recent round of bidding and their approvals are under process. BPOs under the scheme are already operational in locations like Guwahati, Majuli, Itanagar, Imphal, Kohima, Shillong and Agartala.

Further, disbursal of financial support to units has also started under NEBPS. It is encouraging to witness that these BPO/ITES units of the region are not only providing services in domains like telecom, digital marketing, insurance, healthcare support, form processing etc, but some are even successfully serving international clients from USA and UK. www.digitalterminal.in

COVER STORY

INDIAN eSPORT MAR INR 11,900 C

The Indian eSports industry today is undoubtedly one of the fastest-growing industries in the world and it is opening enormous growth avenues for the gamers as well as for tech brands who are into this segment. The Indian eSports industry is fueled by many factors but the major factors which has propelled it’s growth are boost in internet penetration and acceptance of this as a full time career option in India. Now a days, parents are supporting their kids who want to play esports

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COVER STORY

RKET SIZE TO BECOME CR BY 2023

Picture Source : https://qz.com/

tournament. The gaming brands have been very instrumental in developing the base of Indian eSports by supporting and creating required platform for entire gaming community. All such aspects might excite tech brands to invest more and leverage opportunities to enjoy sustainable growth. In order to boost awareness among tech partners about the immense growth and huge opportunities in the Indian eSports market, DT has combined the noteworthy comments of industry leaders who are key players in this market. www.digitalterminal.in

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GAMING STORY SO FAR Tech brands in recent years have invested a lot to boost Indian E-sports market. Their efforts are key fuelling factor for this market to grow at a very high speed. They are still developing a robust gaming infrastructure that will promote eSports across Indian cities in years to come.

The Indian gaming market has huge potential and it is being demonstrated worldwide as Indian young professional gamers are winning at global eSport events. The aspiring gamers are keen to get their hands on the high-end gaming devices to showcase their skills.

Gaming tournaments are being organized in the major Indian cities like New Delhi, Mumbai, Bangalore and Kolkata. With so many tournaments in a year, young aspiring gamers are opting e-sports as a full-time career and to achieve this professional goal, they need all required hardware, accessories and devices to succeed in this profession. As the ground has been already prepared to have great journey in next few years, the opportunities for partners are huge.

The leading brands are working very hard and coming with aggressive channel marketing approach to encash these opportunities. Such brands are anticipating multifold growth in the coming years through many marketing activities like sponsoring the gaming tournaments, backing the professional gamers for such tournaments, collaborating with gaming cafes, developing high-end gaming devices, taking part in the global trade shows and etc. In line with the online marketplace, the offline market is also witnessing the increased sale of gaming devices which is driving the attention of channel partners to step into this domain which looks very promising. In the coming years, Indian eSports is poised to grow in more rapid way than what we are able to predict today.

Now with many advantages like strong broadband connection, powerful gaming equipment, availability of various gaming platforms and etc, it is expected that this industry will be at the forefront of many leading global industries. The scope for gaming brands here looks very positive and they also must be looking for strong growth in years to come.

“The Indian an

E-sports arena is booming as industry for marketers and is constantly moving in an upward direction. The industry has undergone a huge makeover since the early ’90s right from gaming consoles as well as gaming parlors.

E-Sports Industry in India is still at a nascent stage as it is not a vast industry as compared to global standards.

But it is at the forefront of many industries across the world and has a high ability if

we look at the young population and the increasing trend of gaming in the country” said CHANDRAHAS PANIGRAHI, CMO AND

CONSUMER BUSINESS HEAD, ACER INDIA.

“Indian gamers mainly play Call of Duty, FIFA, Counterstrike, and DOTA, which are known for their high quality, action, and multiplayer themes that were developed in the western markets. Today the industry has come full edge with PC gaming taking center stage yet again. As the global economy rides the wave of digital transformation, the E-sport market in India is expected to generate a revenue of INR 11,900 Cr by the financial year 2023, growing at 22% CAGR. PC gaming is a promising choice among gaming enthusiasts, and this change can be attributed to factors such as affordability, enthusiast millennials, affordable hardware and software, and availability of improved internet bandwidth.”

Emerging highly professional and aspiring gamers in India are the true reason for brands to cheer. According to VISHAL PAREKH,

MARKETING DIRECTOR, KINGSTON TECHNOLOGY & HYPERX, APAC REGION – INDIA & PHILIPPINES “Gaming is not

just an avenue for entertainment. With the emergence of competitive gaming, eSports is evolving as a viable career option for virtual athletes and aspiring gamers. Rather than opting for a 9 to 5 job more and more people are choosing gaming as a serious career option due to plethora of career

opportunities that it has to offer. The increasing number of eSports tournaments is also playing a pivotal role in allowing armature as well as professional gamers to earn revenue, gain knowledge and create social connections. Endemic brands are also majorly contributing towards building a healthy ecosystem for gamers to help them in creating a sustainable lifestyle.”

MR. PAREKH further added, “Professional gaming is gradually growing in India with the improved infrastructure like increase in the number avenues for gamers to participate, increased internet penetration and rising purchasing power of the consumers. Brands like HyperX are purposefully working towards the growth of infrastructure by having tie-ups with local gaming cafes, extending its support to various local and national tournaments and empowering gamers with their high performing gaming peripherals. HyperX has always been instrumental in supporting eSports tournaments to build a competitive gaming community in India and cultivate a gaming culture in the country.”

“On a global map, India has just started showing potentials to become top country in

e-Sports market due to huge advancement in last few years. “When we look at the Indian gaming industry as it stands right now, it seems to be shaped up to become a big market. When I say eSport, it encompasses PC, mobile and console gaming.

Though, it is still considered to be in the growing stage it ranks 16th and is already approx. $1.5 billion in revenue. China ranks no. 1 on the list with the approx. total revenue of $40 billion followed by US, Japan and Korea. It is evident from the gap that the scope is huge in the Indian gaming market.

India is now looked upon by major companies and investing here” commented by MEENU

JAIN, COUNTRY MANAGER, COOLER MASTER.

The brands are extending their boundaries and putting huge efforts at a large scale in India to catch the opportunities with both hands.

“It’s a

competitive marketGaming & content creation.

Every day we see a new innovation, a new possibility brought to light. Gaming as a sector is booming tremendously along with the available career opportunities in the country. Looking at such a positive environment, gaming companies have also started to diversify and push their limits to incorporate more and more features in a highly powerful yet portable device. We at MSI have always been challenging our limitations and try to bring something innovative for our consumers in terms of both technology and utility. With our prestige series we aim to curb down the difference between high performance and chic aesthetics” concluded

SHIVANGI BHANDAURIA, MARKETING SPECIALIST, MSI INDIA NB.

Commenting on the scope for gaming brands,

MANOJ KUMAR PANSARI, CHAIRMAN AND MANAGING DIRECTOR, ASTRUM

COVER STORY

commented, “Over the years, Esports has fullfledged well beyond a catchy buzzword and a passionate subculture. From past year it’s seen that India is also making an aggressive entry in Esports field like never before. It’s fairly evident that the future of Esports in India is quite promising. Despite having certain setbacks – like occasional cheating scandals, its affiliation with possible gambling, along with skewed representation with regards to gender ratios – Esports has mostly positive things to offer to India’s culture and economy to foster and promote homegrown talent.”

ASHISH KHOKALE, MARKETING MANAGER-INDIA FOR COMPONENT BUSINESS, MSI, said, “Esports in India,

is bringing a brand-new dimension to the world of sports creating a huge scope for gaming brands to grow and tap into the potential market share of Indian eSports. Most of the brands are now introducing products that are specially designed for the gaming segment to capitalize on the growing market share.

According to a recent survey, eSports is a top engagement digital platform globally, thus giving brands a variety of ways to interact with gamers and end-users through social media, live-streaming platforms, and inperson at tournaments directly through digital platforms”

GROWTH FUELLING FACTORS The Indian eSports industry has registered quite healthy growth over the years and this growth momentum has been derived from crucial development during these years. The advancement in technology has also played a major role in expanding the reach of gaming to a wider audience.

“The growth of the PC gaming market is majorly propelled by the increased sales of PCs in Tier I and II cities of India and their affordability. The availability of lowcost internet allows teenagers to connect online and play popular games and compete globally. Growing roots of advanced gaming cafes across major cities in India is another major growth driver for this industry to grow at a good pace. Moreover, technological advancements in the gaming sector i.e. Virtual Reality, Augmented Reality and Mixed Reality (MR) are expanding the popularity of gaming among youngsters as it gives them a realtime experience. As a result, leading brands are planning big for the Indian gaming market leveraging these opportunities,” commented

by CHANDRAHAS PANIGRAHI. “India has become a leading destination for gaming planners to organize big gaming events such as Indian Gaming League, ESL Gaming, etc.

Acer as the market leader in PC gaming in India

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every year organizes Asia’s biggest eSports tournament “Acer Predator Gaming League” that attracts millions of gamers across the region.”

“Over the years, HyperX has been associated with ESL India Premiership which is the biggest tournament for eSports in the country and this partnership has successfully established and unwavering support towards gaming in the domestic scenario. Gaming championships like ESL have allowed gamers to create a sustainable revenue stream through winning prize pools of tournament and earn fame and reorganization through excelling at their passion” added VISHAL PAREKH. “Gaming is gradually growing as a compelling profession in India and there are gamers today who play different genre of games such as MOBAs, FPS, RPGs and compete for unprecedented prize pools. It is turning into a lucrative means of livelihood as these tournaments have exciting prize pools like for example, ESL India has a massive prize pool of over Rs. 1 Crore for the tournament winners.”

SHIVANGI BHANDAURIA added, “Technology

is contagious, inevitable and ever-changing.

We are witnessing a major shift in consumer needs and preferences; from conservative spenders to aspirational consumers.

Furthermore, with new career opportunities flourishing in the market, this sector has really got the millennials hooked. Our end consumers have become well-read and understand the difference between a mainstream PC and a high end, high performing laptop. While such heavy processor and software oriented opportunities keep increasing the demand for such machines will always be persistent.”

“The Indian digital gaming industry is growing rapidly with behemoths like Dream11, Mobile Premier League, Junglee Games creating their footprints globally. The primary reason for investors to take an interest in the e-sports section is because India is growing as a sporting nation and the people are taking an interest in building and popularizing leagues for Football, Kabaddi, Hockey, Badminton and other sports. It is studied that global eSports has increased majorly at the year 2018 and is forecasted to reach around 2 billion by 2020” said MANOJ PANSARI.

“In my view, there are broadly 2 factors, emotional and infrastructural. Gaming was not taken seriously in India and was always considered as a pass time hobby. Parents wanted their child to have a regular job. But now the perception of esports has changed.

India is catching up on rest of the world now.

We have world-class players competing on the international platforms. From the infrastructural point of view, with the advent of 4G and FTTH, and with access to high-end gaming components, consumers have now started getting serious and mean business.

Companies have started organizing dedicated gamer-centric events and meet to boost this” said MEENU JAIN.

ASHISH KHOKALE added, “ During last

few years we observed huge growth for this market which can be attributed to developments like exposure to global gaming

events, access to good hardware & internet at affordable prices, community experience and accessibility to eSports tournaments, recognition of eSports as a profession & career in India, increase in number of events in a year, and most important boost in prize pool money.”

CHANNEL GAMEPLAY Channel partners play a very crucial role in the success of any brand so it becomes very important for a brand to form an effective channel strategy to attract maximum growth opportunities. The Indian gaming market has immense potential so brands need to work very closely with their channel partners in order to identify the opportunities and plan to encash them. The product knowledge and technology awareness among channel partners can help brands in placing the right product at the right time to right audiences.

“Our partners have trusted Acer as a brand who offers a powerful and stylish range of gaming laptops and desktop. With their support, we have become the No.1 PC gaming brand in India for 2019. As gaming is becoming more mainstream, the demand for gaming is growing exponentially” said CHANDRAHAS PANIGRAHI. “We work closely with our partners to sell our gaming range products and through their support, we are seeing great traction in the India gaming market. More and more gamers got a chance to experience our products and understood our clear superiority against other brands.

Our partners undergo frequent training and demos to help understand the differentiators and USPs of Acer gaming products. They play a crucial role in positioning Acer as a leader in the technology segment and has remained the key medium for us to reach our audience. We are extremely grateful to them for believing and supporting us throughout our journey.

By introducing the right product to the right customer channel partners will always play a key role in providing extensive market reach and coverage to introduce the new technologies to the market.”

“At HyperX, we have always believed in adopting a channel-friendly approach so that we can grow with our partners. This business model helps our partners to evolve and grow along with the gaming industry, while we continue to strengthen the ecosystem ensuring that this will bring a lot more business opportunities. HyperX will continue to introduce a slew of best-in-class products for the gaming industry, bundled with creative marketing promotions, which would benefit both the channel partners and end users” concluded VISHAL PAREKH.

MR. VISHAL further added, “Our association with mega gaming events and gaming cafes alike, has also created an integration of business operations with the gaming ecosystem, crafted to build a profitable relationship which has helped in creating a robust and responsive network of partners in the country. In a dynamic marketplace that is India, our partners have emerged as a crucial element of our growth engine by bridging the gap between the customer

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and us by engaging proactively. Hence our growth plans for the future will be tightly enmeshed with helping our channel partners to develop a better understanding of consumer preferences through a more efficient model of communication.”

“You cannot build a brand without a strong channel support. By 2020, we tend to increase our channel partners to 300+ and 8 more exclusive brand stores across metro cities. In order to create a synergistic environment, we ensure a couple of prerequisites” commented SHIVANGI BHANDAURIA. “Routinely tech training for partners are organized to make sure they understand the benefit of our product and deliver correct information to our end users. Also, we keep creating and circulating info graphs which are easy to understand, about critical information of our products. We regularly keep revamping the shop with the latest information to ensure that consumers are able to get the perfect in shop experience.”

“Cooler Master is known to be one company who works closely with channel partners and gamers together. We appreciate feedbacks on product and constantly improve them to provide the best products in the India market.

We have also recently launched a lightest gaming mouse, CM MM710. Being light it helps gamers play for long hours without any strain on their wrists. Or if I have to mention our new K501L RGB gaming case is the only one in ₹4000 segment with those features. Its pretty much for the budget gaming segment.

It is combined effort of channel partners and gamers that we get proper feedback and we deliver them quality products” stated MEENU

JAIN.

MANOJ PANSARI commented, “We have a multi-pronged approach that includes several channel friendly schemes and policies in our journey towards a long-term association with our partners. We have created a professional eco-system, budding with our partners and outspreading our reach to right audience with right set of product. Recently we have appointed some big partners as super stockiest in Delhi, Haryana, Uttarakhand, West Bengal, Bihar & Gujarat. We have selected number of products in gaming sector and we are working on improving this sector with advance technology in the coming years.”

“As mentioned earlier most of the product segments that are being introduced are now related to gaming. MSI as brand already defines that in its tagline “Some are PC, We are Gaming”. MSI is closely working with its channel partners to understand the market requirements and enquiries that are being generated. Gaming being the fastest growing market segment now, we are introducing a lot products that are specially designed for the segment so that the end user gets premium gaming experience at affordable prices. MSI is currently offering a lot of promotional offers to end users where they get steam wallet codes for FREE, thus enabling and providing an opportunity to gamers to buy the game that they love to play” stated ASHISH KHOKALE.

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The eSports industry which is growing at a rapid pace in India is still facing some challenges in the way to grow further. The brands are nurturing this industry and are being very helpful to fuel it’s growth. But we can not only expect the growth without discussing the challenges to confront. “e-Sports is a rapidly growing global industry which will continue to rise. It’s constant growth and expansion makes it an exciting investment opportunity for brands and their marketing teams all over the world. But this same growth and expansion can cause a few issues that some marketers and brands won’t be able to get past without a little work.

Currently, the eSports industry in India is facing a lot of challenges in terms of not only community building but also infrastructure” said CHANDRAHAS PANIGRAHI. “Right now, the Indian gaming industry is at a nascent stage and like any other sport, eSports also needs to have academics to help budding gamers develop their skills. Although 5G is in the pipeline, there is still a lot of catching up for it as fast internet is the backbone of the eSports industry. In India there are various challenges ahead for the eSports sector, on the functioning of the business model, ad spends and how advertisers can be benefited. Also, some infamous stereotypes surround the players and the industry, such as obsessive hours of playing and anti-social behavior.”

“To break it down simply, even though India, with its huge population of potential gamers that offers the biggest potential for the eSports market, the biggest challenge posed to the eSports market begins right inside our homes. The concept of professional gaming is still alien to most parents and even most gamers! Parents would much rather have their child qualify in technology and take up a well-paying IT job, than get involved with gaming, struggle with sponsorships and finally establish oneself as an eSports player” commented VISHAL PAREKH.

“PC games have dominated the gaming industry for over 2 decades. But this is still at a global level, at our grass root level, gaming is still considered a taboo. There still exists a mental block and requires persistent education from the brand side. We at MSI handle such mental blocks at the base level i.e. college events. We try and educate the future of tomorrow and enlighten them about the huge career opportunity associated in this industry” concluded SHIVANGI BHANDAURIA.

MEENU JAIN stated, “India right now is on

the verge of expanding as a market with most of the hurdles slowly being converted into possibilities. Yet we have to work hard towards overcoming the remaining. India needs better infrastructure, easy access to better platform for gamers where they can explore themselves. India still awaits high speed internet, which surely will come in due course of time. But the process needs to speed up.”

“The rise in popularity and market size of eSports has also seen a growing number of online gaming platforms emerge.

However, there are all too often drawbacks to these services, especially where earning from gaming is concerned, be it difficulty withdrawing funds, lack of transparency in the distribution of prize funds, and fraud on the part of third-party services” added MANOJ

PANSARI.

“Currently eSports in India is at its nascent stage compared globally. There is a lack of acceptance of eSports as a profession or career because of the traditional mind-set of parents.

Esports in India is still largely untouched by conventional investors because of lack of proper infrastructure and platforms. Resources and accessibility is an another huge hindrance to a lot of gamers from Tier2 and Tier3 cities.

While there’s still lack of understanding, knowledge and acceptance of eSports in India, a new scenario is emerging thus proving that it’s finally catching up to the global audience,” concluded by ASHISH KHOKALE.

VISHAL further added, “And on the outside,

everyone wants to see it and experience it, but not everyone is willing to invest in it. Another reason for such a response to eSports in India, is that Gaming is seen more like entertainment to be indulged in during one’s leisure hours, and not as a serious sport, where considerable time and money have to be invested to sharpen one’s skills, professionally. India has also been a late bloomer in terms of taking up sports professionally. Parents today, may still support their child to take up a career in sports like cricket, hockey or even football, but they would resist the move, if their child decided to take up eSports as a profession. It is a fact that despite the growing popularity of eSports in India, there is still not much scope for professional gamers in India, as the existing infrastructure and the ecosystem does not support a lucrative livelihood for many. The Indian gaming ecosystem needs to still grow and mature, and while companies like HyperX are contributing towards this development, the industry is still looking at Government support to give this industry the recognition it deserves.”

CONCLUSION As per the market experts and relevant data, this industry is expected to grow at a great pace in coming years. The entire gaming brands are majorly focusing on the Indian eSports industry as this market has huge potential. The big tournaments are coming to India and even the prize pool money is becoming bigger now. In coming days, we are expecting hardware to be more affordable, which can ultimately boost PC gaming culture in India. But the entire success lies in how we tackle challenges related to its growth which we mentioned in this story. India will need robust infrastructure to support the emerging professional gamers. Currently, the talents are coming from big cities as they have access to all infrastructures, but focus need to shift in smaller towns as well. This industry is still at the nascent stage and it will take time to mature but at the end it all depends on how big players continuous to support and invest in this market.

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MARKET REPORT

HP Continues to Maintain Its Leadership in Indian Printer Market India Hardcopy Peripherals (HCP) market shipped 1.03 million units in 3Q19, with a growth of 22.6% Quarter-over-Quarter (QoQ), according to the latest IDC Worldwide Quarterly Hardcopy Peripherals Tracker, CY3Q19.

Decline in shipment of Inkjet printers and Laser segment brought the overall HCP market down by 6.5% Year-overYear (YoY).

After 2 years of consistent YoY growth, the Inkjet segment declined by 3.8% due to sluggish consumer demand, despite 3Q19 being the quarter wherein online channel partners stock up high volumes for the festive season online sales. Barring 2Q17, which was largely impacted by the then upcoming GST launch, the Ink tank segment saw the lowest YoY growth of 0.3%. The Laser segment occupied the lowest market share till date of 37.8%, owing to the migration of users to the Ink tank segment and weak demand from SMBs and MSEs due to credit issues they continue to face with banks.

Overall, the laser segment witnessed a YoY decline of 13.5%.

"While the YoY growth seems challenging, the situation improved from a QoQ perspective. The inkjet market grew QoQ by 35.3% in preparation

for the upcoming festive season.

There was an increase in demand from the Government and the corporate sector. Interestingly, the single-function printers grew significantly YoY while its multifunction counterpart declined, a trend not observed in the last 19 quarters.

This was a conscious move from vendors in order to flush out the inventory of single-function printers through partner schemes and flash online sales," says Bani Johri, Market Analyst, IPDS, IDC India.

BRAND MARKET SHARE: HP INC. (excluding Samsung) maintained its leadership in HCP with a market share of 38.0%, EPSON maintained its 2nd position in the overall HCP market and declined marginally by 1.3% YoY. It continued to hold its leadership position in the inkjet segment with a unit market share of 40.8%.

CANON recorded YoY decline of 5.0% while maintaining its 3rd position in the HCP market and capturing 23.5% unit market share. Canon continues to lead the copier market with a 28.9% unit market share.

Xiaomi Retains the No. 1 Position in Indian Smartphone Market According to the International Data Corporation's (IDC) Quarterly Mobile Phone Tracker, India's smartphone market shipped a record 46.6 million units in the third quarter of 2019, with 26.5% quarter-over-quarter (QoQ) and 9.3% year-over-year (YoY) growth.

This was driven by multiple online sale festivals, new model launches, and price corrections on a few key models by various brands.

"The continued aggression by the online platforms with attractive cashback and buyback offers as well as affordability schemes like No Cost EMIs and financing options were key in taking the share of the online channel to a record high of 45.4% with YoY growth of 28.3%," says Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

The offline channel continued to face challenges, leading to a 2.6% YoY decline in 3Q19. Even as the offline channel players tried to match their offers in line with the online players, they fell short of the attractive deals that a consumer could grab in the online space and were still dealing with leftover inventory from previous quarters. Consumer enquiries and footfall were relatively slow at the retail counters through September, compared to the previous years.

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TOP 5 SMARTPHONE VENDOR HIGHLIGHTS XIAOMI continued to lead in the online channel with a market share of 40.0% in 3Q19, with four out of the five top models from Xiaomi.

SAMSUNG secured the 2nd position however it was the only vendor amongst the top five to fall, dropping 8.5% YoY in 3Q19.

VIVO’s newly-launched exclusive online Z/U series accounted for more than 20% of its overall shipments, making vivo the third largest online vendor with a market share of 8.2% in 3Q19.

REALME climbed to the fourth position in 3Q19, as its shipments grew multifold YoY in 3Q19, driven by heavy shipments of its affordable C2 model and its newly launched 5 and 3i series.

OPPO slipped to the fifth position in 3Q19, but with a YoY growth of 92.3%. Its A5s was the fifth-highest shipped model in the overall smartphone market.

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IN FOCUS

Gizmore Disrupts The Indian Speaker Market With Its New And Innovative Speaker Offerings Gizmore has forayed into the home audio and outdoor party speakers segment with the launch of 15 new models under 5 different series. The transition came naturally after carving a niche into the smart accessories, fitness and audio products for the brand, as there was a need felt to venture out and grow the product segments in consumer electronics space. The company made an announcement to bring 5 series under this category counting the product range to 8 models for offline and another 7 models for online, catering to different needs of its customers. The brand has tied-up with E-commerce major Flipkart for the online sale of the range.

Wheelz series is meant for outdoor party as the speakers are equipped with trolly for portability, have battery backup and mic. Tallboy series has tower speakers and Gizbar Series has

sound bar for home entertainment and can be attached to TV. Trio, Squad and Surround series have multimedia speakers in 2.1, 4.1 and 5.1 range with high bass and wooden cabinets for acoustically superior experience. Model no WHEELZ T1050/ 1550/2500, GIZBAR 6000 And 2150 /4150/5150 is exclusive with Flipkart. Price range starting from 2999 to 19999/The entire range has been designed keeping in mind the needs of music lovers who want innovative, high quality products at affordable prices. The speakers have been designed to give an enhanced acoustic experience with high quality performance.

Speaking on this special association, Mr. Sanjay Kalirona, CEO-Gizmore said “We are excited

to launch the Home-audio categories ranging into 15 products during the first phase. Our tie-up with E-commerce giant Flipkart makes the launch even more special. We are confident to get consumers’ patronage just as they did for our smart accessories & fitness range and truly hope that these speakers will be very well received in the Indian market.”

Smarter Technology is Helping to Create a More Diverse Work Environment A new global study conducted by Lenovo™ shows smart technology has already transformed the workplace, and is now helping to create more diverse work environments. In India, 82% of respondents believe technology is enhancing work environment and providing access to better jobs and opportunities.

The research, which surveyed over 15,000 individuals from around the globe including the US, Mexico, Brazil, China, India, Japan, UK, Germany, France and Italy, found that employees share many positive opinions around the world regarding technology and its role in the workplace, such as its ability to improve job opportunities and job quality.

and invoices, cleaning and organizing and notetaking.

Rahul Agarwal, Chief Executive Officer & Managing Director, Lenovo PCSD India, commented, “Millennials & Gen-Z comprise ~60% of the workforce and expect their employers to provide them seamless access to cutting-edge technology. At Lenovo, our vision is to provide smarter technology for all.

We have a suite of products, under the iconic ‘Think’ brand, to cater to the requirements of the new-age workforce viz., Think Smart Hub for conferencing facilities, Nano form-factor desktops (the world’s smallest desktop!), AIenabled laptops, commercial IoT desktops and the more recently launched, Thinkbook. Lenovo is well positioned to meet the demands of the new-age workforce & enable ‘smarter workplaces’.”

73% respondents in India believe tech helps people like them get good jobs and enhance careers. Worldwide, 56 % strongly believe tech is making it easier to advance to the next career level: this rang most true among workers in India (85 %), Mexico (74 %) and Brazil (72 %).

As a part of this survey, 83 % of employees from India are happy for artificial intelligence (AI) to take over the “boring” parts of their jobs, as compared to 52% respondents globally. This includes tasks such as paperwork, timesheets

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NOVEMBER 2019 I

15

CYBER SECURITY TREND

SOPHOS REVEALS TOP CYBERSECURITY TRENDS THAT WILL IMPACT THE INDUSTRY IN 2020

Sophos launched its 2020 Threat Report providing insights into the rapidly evolving cyberthreat landscape. The report, produced

by SophosLabs researchers, explores changes in the threat landscape over the past 12 months, uncovering trends likely to impact cybersecurity in 2020.

“The threat landscape continues to evolve – and the speed and extent of that evolution is both accelerating and unpredictable.

The only certainty we have is what is happening right now, so in our 2020 Threat Report we look at how current trends might impact the world over the coming year. We highlight how adversaries are becoming ever stealthier, better at exploiting mistakes, hiding their activities and evading detection technologies, and more, in the cloud, through mobile apps and inside networks. The 2020 Threat Report is not so much a map as a series of signposts to help defenders better understand what they could face in the months ahead, and how to prepare,” said JOHN SHIER, SENIOR

Unwanted apps are edging closer to malware.

In a year that brought the subscriptionabusing Android Fleeceware apps, and ever more stealthy and aggressive adware, the Threat Report highlights how these and other potentially unwanted apps (PUA), like browser plug-ins, are becoming brokers for delivering and executing malware and fileless attacks.

The greatest vulnerability for cloud computing is misconfiguration by operators. As cloud systems become more complex and more flexible, operator error is a growing risk.

Combined with a general lack of visibility, this makes cloud computing environments a ready

made target for cyberattackers.

Machine learning designed to defeat malware finds itself under attack. 2019 was the year when the potential of attacks against machine learning security systems were highlighted.

Research showed how machine learning detection models could possibly be tricked, and how machine learning could be applied to offensive activity to generate highly convincing fake content for social engineering. At the same time, defenders are applying machine learning to language as a way to detect malicious emails and URLs. This advanced game of cat and mouse is expected to become more prevalent in the future.

Other areas covered in the 2020 Threat Report include the danger of failing to spot cybercriminal reconnaissance hidden in the wider noise of internet scanning, the continuing attack surface of the Remote Desktop Protocol (RDP), and the further advancement of automated active attacks (AAA).

SECURITY ADVISOR, SOPHOS.

The SophosLabs 2020 Threat Report, which is also summarized in a SophosLabs Uncut article, focuses on six areas where researchers noted particular developments during this past year. Among those expected to have significant impact on the cyberthreat landscape into 2020 and beyond are the following: Ransomware attackers continue to raise the stakes with automated active attacks that turn organizations’ trusted management tools against them, evade security controls and disable back ups in order to cause maximum impact in the shortest possible time.

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image source : www.freepikcom

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PRODUCT REVIEW

TENDA TEF1110P-8 PORT POE SWITCH

If you have more than one device to power, over PoE, it makes sense to consider using PoE switch. Most common application for Power Over Ethernet (PoE) is to connect and power IP devices such as IP cameras, Access point or IP phones over single network cable.

Tenda TEF1110P-8 Port PoE switch, marketed as economical and reliable networking solution, comes with 3 years of warranty.

Look and Feel The metallic body of the Tenda TEF1110P-8 port PoE switch gives it a solid appearance and a re-assuring sense of high quality. Even though you are probably going to hide the switch away in the attic or cupboard, it is good to know that this is a switch that’s made to last.

Installation Since this is an unmanaged switch, no configuration is required – simply plug in the power adaptor and your devices using Ethernet cables power it on and you are ready to go. It couldn’t get any easier than this. Most system integrators in surveillance industry need a plug and play switch and do not need advanced features or configuration options. This switch truly delivers exceptional simplicity.

Performance A modern fast Ethernet switch should have no issue with performance and the TEF1110P does not disappoint.

IP Camera Test: The Tenda TEF1110P was tested with couple of IP cameras which are PoE compatible. These cameras are rated at 5W

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each with a maximum power consumption of 7W with the IR LEDs on. We plugged in both cameras and tested them over 2 weeks of 24/7 operation, and are happy to report that the Tenda TEF1110P switch was more than capable of powering the cameras. Each port is rated up to 30W so this should come as no surprise.

CONCLUSION

design, performance, price and features.

Tenda TEF-1110P 8-Port Gigabit PoE Switch Review •Performance: 4.5 •Features: 4 •Price: 3.5 •Design and Built-in Quality: 4

Pros •PoE on all 8 ports •2 Gigabit Uplink •Accurate power management •Maximum PoE power budget of 30W •Easy installation and no software required to manage device.

•Durable metal housing.

•Wide variety of basic and advanced features.

•Exceptional for PoE security cameras & Access Point.

Cons In this price category expecting for fiber uplink & semi management feature also.

The Verdict - Opinion If you’re in the market for an unmanaged switch, look no further than the Tenda TEF-1110-P. This device has a wide range of features and offers PoE across all eight (8) ports. Also, the installation process is not complicated as this is a plug and play switch so you can easily install this PoE switch to power your devices. Due to its unprecedented capabilities and flawless performance, we found this PoE switch best buy in its category. We at DT, give 4 ratings out of 5, based upon its

Tenda TEF1110P-8 port PoE + 2 Uplink switch Features: Key Features: • Fixed Port: 8* 10/100Base-TX RJ45 Ports(Data/Power) 2*10/100/1000Base-T RJ45 Port (Data) (Gigabit Uplink) • Power Budget: 102W • PoE supply management: Port 1 to Port 8 support standard IEEE802.3at/af power( maximum power for each port is 30W),PoE power type is end-span(1245+, 3678- line pair) in full configuration<102W PoE Max Power Supply99W • Standard & Protocol: IEEE 802.3、 IEEE 802.3u、IEEE 802.3x、IEEE802.3ab、IEEE 802.3af、IEEE 802.3at.

• 6KV Lighting Protection • Extend Ethernet mode with 250m transmission distance.

• Virtual LAN (VLAN): Separates port to keeps data traffic safe.

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BRAND FOCUS

TALLY SOLUTIONS Signs MoU with ICAI to Automate the Accounting Landscape in The Country

Tally Solutions and Institute of Chartered Accountants of India (ICAI) have announced their collaboration in order to boost the use of technology across all the training centres and offices of ICAI in India. This initiative will provide easy access of technology to the members of ICAI and improve their efficiency. Through signing this MoU, ICAI will leverage the benefits of Tally’s ERP solution for making the CA community stronger thereby CAs can work closely with the businesses.

L-R: TEJAS GOENKA, MANAGING DIRECTOR, TALLY SOLUTIONS, CA RAJESH SHARMA, CCBMP, ICAI & CA CHANDRASHEKHAR VASANT CHITALE, MEMBER- CENTRAL COUNCIL AT THE MOU SIGNING Tally Solutions has signed a Memorandum of Understanding (MoU) with The Institute of Chartered Accountants of India (ICAI), the national professional accounting body.

The agreement will provide easy access of technology for digitized accounting and compliance needs of the members of the ICAI. This will further help the digitization of businesses across sectors and industries given that CAs work closely with businesses on compliance.

As part of this MoU, Tally will be making its flagship product Tally.ERP 9 available to the ICAI members at subsidized rates. This will also be extended to all training centres and offices of the ICAI all over India. The initiative is aimed at propelling the use of technology among members thereby bringing in greater efficiency in their practise. The company will also provide free product support to the CAs through its wide ecosystem of partners and TallyCare, its dedicated support centre.

Speaking on the occasion, Mr. Tejas Goenka, Managing Director, Tally Solutions said, “Chartered Accountants play a key role in helping entrepreneurs manage their businesses and stay compliant. We have been working closely with the community for a very long time, and the formalisation of this MoU will take the

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relationship even further. We look forward to working on technology education and training related programs as we build tools to enable the CA community and succeed together.”

Mr. Rajesh Sharma, Chairman, Committee for Capacity Building of Members in Practice of ICAI added, “The MoU signed with Tally Solutions for providing Tally.ERP 9 at special price will make technology accessible in the office premise of the practitioners. We hope that the CA professionals will avail this facility for enhancement of technology for accounting purpose.”

With the fast-changing economy and compliance landscape in the country, upgradation of the content for CA students is another key aspect that the two organizations will be addressing in the time to come. Tally along with the ICAI is exploring updating the ITT and ADVANCE ITT training module, material and course content for the ICAI students. Sessions to help create and build capacity within the ICAI are also on the radar.

About Tally.ERP9 Tally.ERP 9 is one of the most popular accounting software used in India. It is a complete enterprise software for small &

medium enterprises. Tally.ERP 9 is a perfect business management solution and GST software with an ideal combination of function, control and in built customisability. Tally.ERP 9 permits business owners and their associates to interact more in accounts related discussions and is a complete product which retains its original simplicity but yet offers comprehensive business functionalities such as Accounting, Finance, Inventory, Sales, Purchase, Point of Sales, Manufacturing, Costing, Job Costing, Payroll and Branch Management along with compliance capabilities for Excise, TDS, TCS, and now GST too!

Some of the key features of Tally.ERP9 solution• Simple Accounting Management • One Stop Solution for Compliance • Support for Banking Transactions • Faster Access to Business Reports • Flexible Inventory Management • Easy Application Management • Easy to Share • Payroll Management • Budgets and Controls • Support for Manufacturers • Multilingual Capabilities • Enhanced Security

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BIG BYTE

Lenovo continues to dominate the indian traditional pc market The India traditional PC market inclusive of desktops, notebooks, and workstations, shipped 3.1 million units, up 15.8% year-over-year (YoY) during the third quarter of 2019 (3Q19), according to new data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. This growth was mainly driven by the second phase of shipments to the Electronics Corporation of Tamil Nadu Ltd. (ELCOT) under its ongoing initiative of free distribution of laptops in the state. Also, as Windows 7 is near to its scheduled end in early 2020, corporate and enterprise users accelerated their upgrades to Windows 10.

The Desktop category saw a 10.6% YoY growth in its shipments, mainly contributed by Windows 10 refresh buying from the banking sector. Notebooks grew 18% annually on the back of education deals as well as growth in both corporate and SMB segments, as these enterprises scaled up their purchases for Windows 10 migrations.

SEGMENT HIGHLIGHTS The commercial segment witnessed a 39% YoY growth, as vendors shipped a total of 1.7 million units in 3Q19. Even outside of the ELCOT deal, the commercial segment grew 15.7% annually, as it witnessed strong traction for both desktops and notebooks.

"Strong demand from the start-up ecosystem, BFSI segment, and very large enterprises, along with the Tamil Nadu education deal, helped the commercial segment provide much-needed growth to the Indian PC market," says Bharath Shenoy, Market Analyst, PC, IDC India. "Vendors have procured inventory to target Windows 10 refreshes in small and medium enterprises.

Hence, the SMB segment is expected to be relatively softer in 2019Q4, although education deals and global account refreshes are expected to maintain the momentum," adds Bharath.

While the commercial segment witnessed

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healthy growth, the consumer segment was down by 4.2% from the same quarter a year ago. However, it grew 49% sequentially driven by multiple mega online festivals and Diwali offers.

Learning from last year's inventory issues, some vendors were cautious to avoid extra stocking this time and shipped in a phased manner, leading to a weak consumer quarter as compared to 3Q18. However, ASUS, Acer, and Apple were aggressive in billing for online festivals and registered higher double-digit growth in their online shipments. Also, this Diwali, e-tailers extended the sales and continued the bank and discount offers for almost a month, which helped them to manage almost similar volumes as last year. Regardless of vendors' efforts to maintain the price parity between the offline and online channels, the retail segment witnessed a 6.9% decline when compared to 3Q18.

"As we see consumers shifting entertainment and content consumption to smartphones, PCs are becoming a conscious purchase in India. Consumers are comfortable to wait for discounts and offers while looking to buy or upgrade their PCs," says Jaipal Singh, Associate Research Manager, IDC India. "Looking at opportunities, branded PC gaming is a growth area in the next few quarters. Although India's gaming market is dominated by mobile phones, gamers have already started preferring PCs for a more immersive experience as their best alternate," adds Singh.

TOP 5 COMPANY HIGHLIGHTS:

LENOVO retained its leadership position with a 28.5% market share in 3Q19. Its shipments grew 55.4% YoY on the back of the ELCOT deal.

Outside the ELCOT, Lenovo was able to win a few large BFSI deals, which helped the brand to maintain triple-digit growth in the overall commercial segment for the second quarter in a row.

HP INC. maintained its second position with a 26.4% market share, as its shipments grew 9.9% from the previous quarter. One large education deal where HP was the main supplier was postponed to the following quarter, which led to a slight 0.6% decline in its shipments when compared to the same time a year ago.

DELL TECHNOLOGIES ranked third with a

19.7% market share in 3Q19, as its commercial shipments grew 24.1% annually. However, its consumer shipments fell 27.3%, resulting in a 0.6% decline in its overall shipments compared to the same period last year.

ACER Group maintained its 4th position with 11.9% market share, as its commercial shipments grew 21.3% annually and its consumer segment grew 2.8% YoY in 3Q19.

A couple of wins in the BFSI and education segments helped the brand to record a 13.7% annual growth in its overall shipments.

ASUS registered 43.6% YoY growth and was

able to capture a 5.3% market share in 3Q19.

ASUS recorded its highest ever shipments in the country, mainly driven by strong growth in the online channel.

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REALLY HOT

HyperX Alloy Origins MechanGigabyte GeForce® GTX 16 SUPER™ Series Graphics Card ical Gaming Keyboard GIGABYTE announced the GeForce® GTX 16 SUPER™ Series graphics processing − GeForce® GTX 1660 SUPER™ and GeForce® GTX 1650 SUPER™ powered by the award-winning NVIDIA Turing™ architecture.

GIGABYTE GeForce® GTX 16 SUPER™ Series graphics cards built with GIGABYTE WINDFORCE cooling system, antiturbulence alternate spinning fans, unique blade fan, composite heat-pipe with direct contact GPU and 3D active fan delivers a better gaming experience of 1080 pixel high quality to ready-to-go gamers. In terms of fan design, GIGABYTE uses a unique blade fan to increase the fan’s intake airflow. Triple fans or dual fans graphics cards both have the alternate spinning fans design which turns the fans in the opposite direction with each other so that the airflow direction between adjacent fans is the same, reducing turbulence and enhancing airflow pressure.

Embedded copper heat-pipes with direct touch GPU ensures that the heat from the GPU will be dissipated rapidly via conductivity effect.

HyperX, the gaming division of Kingston Technology Co m p a ny, I n c . , announced the launch of HyperX keyboard switches and the HyperX Alloy Origins™ gaming keyboard in India. The HyperX Alloy Origins™ mechanical keyboard is the first full-sized gaming keyboard built with HyperX switches and features RGB exposed backlit keys for brighter illumination with radiant lighting effects and five adjustable brightness levels to enhance gaming, day or night. Alloy Origins™ includes an aluminum body with an aircraft-grade brushed finish for durability and stability, plus a space-saving layout to maximize desktop real estate for ultimate mouse movement. Alloy Origins comes with HyperX NGENUITY software with advanced customization features for lighting and macros, including simple customizable per-key lighting effects. The USB Type-C to USB Type-A keyboard cable is also detachable. Alloy Origins features Custom Game Mode, allowing users to choose which keys are enabled and disabled. The HyperX Alloy Origins is available for INR 11,990 (MRP).

MSI Creator TRX40 Motherboard

Rapoo VM150 In-Ear Gaming Headphone

MSI announces that our brand new AMD high-end motherboards are on a shelf, together with the launch of the new 3rd Gen AMD Ryzen Threadripper processors and TRX40 chipset. The new 3rd Gen AMD Ryzen Threadripper processors adopt 7nm architecture which supports the latest PCIe 4.0 technology and provide advanced performance with memory frequency and capacity. Featuring the latest PCIe 4.0 technology, the Lightning Gen 4 solution provides the fastest PCI-E data transfer bandwidth with 64GB/s. PCIe 4.0 also ensures both backward and forward compatibility with older and newer specifications. To carry the increasingly heavier graphics card, PCI-E Steel Armor supports more weight with extra soldier points and prevents electromagnetic interference. Creator TRX40 is equipped with triple Lightning Gen 4 M.2 slots, which is the fastest onboard storage solution to offer up to 64 Gb/s transfer speed. Specifically designed for creators, Creator TRX40 is equipped with total 19x USB ports, which means designers do not have to unplug and plug devices all the time due to lack of USB ports.

Rapoo under its VPro Series announced its newest ‘Wired In-Ear Gaming Headphone – VM150’. Designed to make even the most casual gamer feel like a pro, VM150 is designed for the Growing Gaming Generation on the Smartphone at an affordable price of Rs. 1999/-. The Oxygen Free cooper cable has a flat design that prevents tangling and the 3.5mm jack has a 90-degree angled plug and a rubberized, tanglefree cable ideal for gaming in handheld mode. The design with ergonomic oblique angle, aluminium alloy body, allows longer usage, isolating background noise. The silicone ear hooks design ensures earbuds reach deeper and fit snugly in your ear. The Earbuds come with Dual Controllable Mic, one In line microphone and one Detachable microphone, convenient both for streaming and communicating. Three sizes of patented ear tips are provided for optimal comfort and fit. Designed lightweight, the Headphone doesn’t rely on the battery for power, reducing its latency.

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CHANNEL BUZZ

Abacus Peripherals Bags Distribution Rights for TForce RAM and SSDs Product Range

TForce, the gaming arm of TeamGroup has announced the appointment of Abacus Peripherals as the national distributor for its gaming RAM and SSDs for the Indian market.

TForce Gaming is a well-known global brand and has a wide range of products portfolio of gaming components.

The eSports industry is rapidly growing in India and it is driving the attraction of millennials like never before. In the last couple of years, the Indian eSports industry has witnessed extraordinary growth and gaming is evolving as a fascinating career option for youngsters.

Currently, India stands very strong among the global eSport markets and credit goes to the many leading brands who are supporting the emerging gamers to become a hardcore professional gamer. TForce gaming is among such brands and seems committed in bringing the innovative gaming products to help the gamer community.

Expressing the pleasure over this announcement, Mr. Vipul Modi, Director, Abacus Peripherals Pvt. Ltd., says, “We are extremely happy to announce this partnership. Abacus Peripherals will ensure easy accessibility of TForce gaming SSDs and RAM in the market and will reach out to a large number of customers across India. Abacus Peripherals and TForce will jointly look forward to offer reliable and affordable gaming products to the gamer’s community within the Indian market.”

Now after being appointed as national distributor for TForce, Abacus Peripherals will further expand the reach of TForce throughout the country and distribute its gaming RAM and SSDs to a large set of customers. The nationallevel partnership with Abacus Peripherals will further boost the sale of TForce gaming components and Abacus Peripherals will explore new growth avenues for TForce’s gaming component portfolio. With the topnotch product range, TForce aspires to take benefits from the tier II and III cities and with the robust distribution system of Abacus Peripherals, it seems to happen very soon.

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RP tech India Successfully Conducted Roadshow for Its Networking Partners in Delhi RP tech India recently organized a roadshow for networking channel partners in Delhi. The event organized in association with Ubiquiti was aimed at promoting the Ubiquiti range of wireless and switching products.

RP tech India is a national distributor of Ubiquiti, Inc. The Company displayed over 30 products and provided in-depth training to partners. Over 80 prominent stockists, ISPs, and SI partners covering substantial networking business in the North India participated in the roadshow.

Talking about the value proposition RP tech India offers to partners, Mr. Harish Agarwal, Business Manager at RP tech India said, “The networking business is on a steady growth in India and Ubiquiti is the established player in this space. In our capacity as National Distributor, the focus is on expanding brand presence through innovative channel engagement and marketing activities. We have robust pre-sales & sales support and good inventory to meet all the business requirements of channels.”

Channel partners were very impressed with

the live demo and benchmarking activity. The interactive sessions enabled them to clear their doubts and queries about the products and sales support. Commenting on the event, Mr. Anoop Kapoor, proprietor of Ambika Electronics said, “It was a very informative event and we got to learn about the latest offerings from Ubiquiti.

The team provided in-depth information about the product range, its features and USPs. Another partner Mr. Amit Mishra, proprietor of Digitage Infocom said, “It was an excellent event. The sessions were informative and interactive. It also gave us a platform to openly talk about our concerns and share feedback on the business. Both the RP tech India and Ubiquiti teams addressed our queries. We look forward to more such events ahead.”

Mr. Agarwal said that RP tech India would extend the roadshow series in other locations pan India for the wider brand coverage in the coming months.

Acro Engineering to Distribute NZXT’s Wide Range of Products Across Indian Market NZXT announces its cooperation with ACRO ENGINEERING COMPANY to distribute its range of Cabinet, Coolers, Power Supplies, Audio products and Lighting Accessories for Custom Build PC. Acro Engineering Company (Acro) is a part of the 40-year-old SMC group, Acro is a fastgrowing company in the distribution of Gaming Components, accessories and peripherals and has a presence in every region in India.

Acro and NZXT share a similar vision to make PC as an ultimate gaming platform, Mr. Himanshu Jain, The Founder of Acro, has a deep interest in Gaming and has invested and created infrastructure to make high-performance pc products closer to the channel in each part of India.

Founded in 2004, NZXT is a leader of gaming

products and services. Their award-winning products include computer cases, PC cooling solutions, RGB lighting kits, power supplies, and their free PC monitoring software, CAM. NZXT was created out of a passion for PC gaming and is dedicated to improving products and services to achieve extraordinary gaming experiences.

With this Cooperation, NZXT would be making a high-performance pc buying experience better by leveraging the channel reach and connect of Acro.

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TP-Link Named Niche Player in Gartner Magic Quadrant for Wired and Wireless LAN Access Infrastructure TP-Link has been recognized in the Gartner Magic Quadrant for Wired and Wireless LAN Access Infrastructure as a Niche Player. Vendors covered in the Gartner Magic Quadrant for Wired and Wireless LAN Access Infrastructure, intended for use by enterprise I&O leaders responsible for wired and wireless LAN access network infrastructure, provide hardware and software solutions to deliver connectivity to environments like enterprise accommodations and branch locations.

TP-Link has been offering all kinds of enterprise products to be the one-stop solution for any

Kaspersky Launches Antidrone Solution to Combat Privacy and Security Risks

Kaspersky has launched a new solution designed to help organizations and property owners defend themselves from unauthorized trespassing by civilian drones. Through an exceptional combination of several sensors – including a new approach to drone detection founded by the company using laser scanning – and machine learning technologies, Kaspersky Antidrone can automatically spot, identify and prohibit unmanned aircraft from entering restricted areas.

This is all done without damaging the devices.

Kaspersky Antidrone software coordinates the work of several hardware modules provided by partners and distinguishes drones from other objects. The primary detection module searches for drones using video cameras combined with radar, LIDAR, and audio sensors – depending on the customers’ needs and environment. Using a laser scanner to determine the position of the drone is unique to Kaspersky’s solution, and has not been applied to this field before. The software can be delivered as a stand-alone solution within third-party hardware, as a mobile version (for example, to be used on the top of off-road cars), or integrated with other monitoring systems, including smart home infrastructure.

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MSI Named Winner in 10 Different Categories at CES 2020 Innovation Awards

situation, from small, to midsize, to large enterprise networks. Advanced indoor and outdoor wireless and wired systems for service providers and enterprise customers are available.

“We couldn’t offer enough thanks to our strong R&D team and the belief instilled by our partners and customers who have adopted our reliable and efficient network solutions,” said Mr. Sanjay Sehgal, Sr. Vice President SMB & Telco. “We continue developing products in line with our mission — making the advantages of the latest technology available to all and empowering them to create a lifestyle that’s simple, smart, and connected.”

Prashant Shanbhag Joins Digisol as Regional Manager Distribution for North & West Region DIGISOL Systems Ltd appoints Mr. Prashant Shanbhag as Regional Manager Distribution for North & West Region. He will be responsible for developing sales strategies and handling the distribution business for both territories and will be based out of Mumbai.

Speaking on the appointment, Mr. Devendra Kamtekar, CEO, DIGISOL Systems said, “We are delighted to have Prashant join us in this pivotal position. His appointment is fully in line with our strategy to enhance our presence and grow in the North & West region. We are confident that his wide experience, leadership skills and understanding of the industry will be instrumental in Digisol’s growth in the region.”

Mr. Prashant Shanbhag, Regional Manager Distribution- North & West said, “I am excited to be part of DIGISOL Systems and contribute to the company’s growth in this new role. Looking forward to work closely with the team and create opportunities to grow the business in North & West region.” Mr. Prashant has over 15 years of experience in driving Channel Sales, Vendor Management, and Product Management.

MSI announced that it has swept the board at the CES 2020 Innovation Awards, taking home 10 trophies in a variety of categories. The announcement was made during CES Unveiled New York, an invite-only tech event bringing together top media, exhibitors and industry leaders for a sneak peek of the products and trends expected at CES 2020, which will run January 7-10, 2020 in Las Vegas, NV. “We are proud that our breakthrough innovation is recognized by Consumer Technology Association.

The highly-competitive, prestigious and globallyrecognized CES Innovation Awards are proof that MSI is a technology leader in gaming and content creation. We’re continuing to develop paradigm shifting technologies for gamers and creators and we hope CES attendees will get the pleasure of experiencing our product demonstrations in Las Vegas in January,” said Sam Chern, MSI Marketing VP. The CES Innovation Awards program recognizes honorees in a multitude of consumer technology product categories and distinguishes the highest rated in each.

Dell Technologies Introduces Solutions to Advance High Performance Computing and AI Innovation At Supercomputing 2019, Dell Technologies introduced several new solutions, reference architectures and portfolio advancements all designed to simplify and accelerate customers’ high performance computing (HPC) and artificial intelligence (AI) efforts. Continued adoption of AI to solve real-world problems has spurred growth across the HPC industry.

"Our new solutions are designed to enable customers at all levels of maturity unlock the most from their data capital, using a confluence of simulation, modelling and machine learning techniques, which are powered by high performance computing. Each offering has been designed to meet the feedback of customers and address future market trends as well as pain points in the adoption of AI across the APJ region, “said Manish Gupta, Sr. Director and General Manager, Infrastructure Solutions Group, Dell Technologies India.

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RNI No: DELENG/2010/31992 RNI No - DELENG/2010/31992