DT october 2017

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WE Live by the Motto of ‘Delighting You Always’ Mr. Rahul Goel, Director, Market Engineering, Canon India

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OCTOBER 1-15

2017 VOLUME 08

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DIGITAL TERMINAL 1-15 OCTOBER 2017

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VO L - 0 8 , I S S U E - 1 9 , 0 2 n d O c to b e r 2 0 1 7

COVER STORY Festive Season

10

High Expectations From IT

LAPPY CORNER Acer Unveils Nitro 5 Spin Convertible Gaming Laptop in India

INDUSTRY FOCUS

HPE Leads The India Server Market With 30.8 % Market Share

SMARTPHONE SHELF LG K7i Smartphone Zopo FLASH Series Smartphone

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12

14

Ziox Astra Curve 4G Smartphone

InFocus Snap 4 & Turbo 5 Plus

FACE 2 FACE WE Live by the Motto of ‘Delighting You Always’

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Mr. Rahul Goel, Director, Market Engineering, Canon India

SPOT LIGHT TP-Link Continues to Dominate Indian Market

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DIGITAL TERMINAL 1-15 OCTOBER 2017

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COVER STORY

Festive Season High Expectations From IT

The cloud in post GST era has started to settle now. We all have moved ahead by facing the challenges started after demonetization. Now we have geared up to boost our sales in the final quarter of year 2017 so that we may end the calendar year on a good note. Entire market is expecting better demand in this quarter which also witnesses many festivals in India. To help partners know about festive plans, DT has prepared an industry story and gathered standpoints of the industry leaders to dig out the industry plans and preparation for this festive season.

Huge Opportunities The festive season perks up purchases for the PC segment. Keeping in mind the spirit of the festivity, Dell recognizes that consumers take to gifting and new purchases to add to their celebrations. Ritu Gupta, Director - Marketing, Consumer & Small Business, Dell India, says, “Dell has decided to join consumers for “Real Celebrations” this festive season. For us, the season began with festivals like Ganesh Chaturthi, Onam and has now extended to Durga Puja, Dussehra and Diwali. We will be reaching out to consumers with our di-

verse consumer offerings via print, outdoor, digital advertising and activations.

Creating lasting brand connections with our consumers with storytelling that’s unique to Dell, is this season’s flavor.

We launched www.realcelebrations. com, which is a unique conceptual campaign that aims to bring out the ‘real celebrations’ and ‘joyous moments’ among our customers & social media fans.”

potential, Chandrahas Panigrahi, Sr. Director Consumer Business, Acer India, says, “we are getting we feel very encouraged. Consumers who used to see the festive season as being an occasion for purchasing a new vehicle or home appliance have grown to consider technology devices as another vital need that must be accounted for. We have the strongest product portfolio and a host of offers, which gives extremely good value on purchase of Acer product. It is not only the positive business we do but also the channel relations we build and nurture with our customers and partners during this time that

FestiveFestive SeasonSeaso

High Expectations High Expectations From IT From

‘‘

Ritu Gupta, Director - Marketing, Consumer & Small Business, Dell India,

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DIGITAL TERMINAL 1-15 OCTOBER 2017

who used to ‘‘ Consumers see the festive season as being an occasion for purchasing a new vehicle or home appliance have grown to consider technology devices as another vital need that must be accounted for.

‘‘

‘‘

We will be reaching out to consumers with our diverse consumer offerings via print, outdoor, digital advertising and activations.

Chandrahas Panigrahi, Sr. Director Consumer Business, Acer India,

Keeping in mind the fes‘‘ tivities, there is definitely a positive outlook in the market and we are expecting it to be a successful quarter

‘‘

“

Acer, one of the leading brand in India also has huge expectations from this quarter. With so planned strategies, the company has got excellent response so far. Elaborating more on the huge

Suneet Singh Tuli, President &

COVER STORY

There is no doubt about the trend has shifted towards purchasing tech products or gadgets during this period in our country. Sunil Kripalani, Senior VP, Global Sales and Marketing, eScan, says, “India celebrates the festivals most from October to December and during this auspicious period, as traditional believes new purchases are done as a good omen. This has also fueled the growth of gadget sales. During this period many people chose to buy digital devices such as Laptops, PCs, Mobiles etc. As a security solution provider, we also see a surge in the demand for our products in the retail segment. We also recommend due to the rapid digitization it is prudent to invest in a robust

resident & CEO, DataWind.

Overall the festive season shall be exciting this year, because the scale of the ecommerce in the country is very different than the last year. According to Gaurav Dureja, MD, Ambrane India, “In terms of expectations from the festivals, we have already associated with leading Ecommerce portals like Flipkart, Amazon and others which help us to reach the audience via the Online Buzz. We aim to reach overall 50% increase in our overall revenue. Maximizing our reach shall be the online associations and traditional channel partners.

We have designed offers for Online and Offline separately, keeping the products and nature of audience in focus.”

is no ‘‘ There about the

doubt trend has shifted towards purchasing tech products or gadgets during this period in our country.

Post GST, the impact was much more on distributor who are left with older stocks after 1st July. Yet together vendor and partners have overpowered this big challenge and now looking for better growth this quarter. Zakir Hussain Rangwala, Director, BD Software Distribution Pvt. Ltd., says, “We are hopeful that after the 1st quarter of GST, business will be back to normal and should be good for all. We are geared up and ready for the festive season with new schemes, products and opportunities.”

Portronics, a well-known brand has also geared up to boost sales this festive season by offering innovative and portable devices. “In order to further strengthen our Product range, we are at the verge of launching a series of Innovative Products to suit the demands of the consumers. These products will be targeted at all segments and profile of consumers. The launch will be executed in a phased manner, initially in the First phase we’ll be targeting all major towns and then in the second phase, we’ll be extending it to other towns across PAN INDIA. The launch shall be supported by extensive brand promotions, in shop activities, Demos at selective strategically retail points,” reveals Guneet Singh, General Manager, Portronics.

Tenda India also foreseeing 50% expansion of sales during the upcoming festive season compared with last year which witnessed retardation due to the implementation of Demonetization in that period. Frank Rao, GM India & SAARC, Tenda, shares, “We understand the need of support we need to render to our partners during this festive season and

online players are also ‘‘ The creating a big buzz and

‘‘

“

security solution, like eScan to keep safe your valuable data and gadgets.”

Post demonetization and GST the market is on a positive trend. Rashi Peripherals, the leading ND thinks the worst is over and the festivities will bring a lot of cheer to the consumer and a big opportunity for all channel partners.

Rajesh Goenka, VP, Sales and Marketing, Rashi Peripherals, says, “The online players are also creating a big buzz and while they may be selling large volumes of smartphones, but for IT business it helps trade indirectly.

Also, with GST billing, the pricing and MOP have become more transparent resulting in improved channel confidence for the market. Festivities coupled with lower interest cost and very aggressive EMI offers are also triggering the consumer demand which is a good sign for channel partners. So, partners who are not yet aligned for channel financing or consumer financing should immediately latch on the same.”

Sunil Kripalani, Senior VP, Global Sales and Marketing, eScan,

while they may be selling large volumes of smartphones, but for IT business it helps trade indirectly.

‘‘

makes this time of the year special.”

In India, festive season is when people spend the most. Clearly, the trend has changed drastically from home utility items to personal indulgence buying along with heavy emphasis on festive gifting. Suneet Singh Tuli, President & CEO, DataWind., says, “Keeping in mind the festivities, there is definitely a positive outlook in the market and we are expecting it to be a successful quarter in favour of our channel partners and customers as well. We are expecting to clock incremental sales during this festive season by focussing on our existing range. This will reiterate our motto to make reasonably priced technology accessible to its customers and festivals are the best time for us to reach to the crowd we cater to. We will be focussing on TV infomercials, online markets as well as physical shops along with incentives to partners to tap our target markets and generate maximum profits.”

Rajesh Goenka, VP, Sales and Marketing, Rashi Peripherals,

DIGITAL TERMINAL

1-15 OCTOBER 2017

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COVER STORY

Feature phone market has also observed a boost this year, with the entry of players like JIO. So counting on the current growth momentum, feature phone players are also ready for this huge opportunity. Pankaj Anand, CEO, Jivi Mobiles, says, “In India, festivals are always known as a buying period where everybody find the period auspicious and tends to spend their money on many new utility and luxury items, we expect to achieve 10% market share of feature phone in HSM markets. We are focus on giving sense of reliability to our consumers by providing 111 days replacement warranty & free screen

‘‘

DIGITAL TERMINAL 1-15 OCTOBER 2017

Empowering Traditional Channel Traditional channel still play very important role for any tech brands in India. This bonding will continue to help manufacturers and vendors reaching out to large market size like our country in future as well. Dell, the leader in Indian market also realizes the importance of traditional partners. The company has been continuously leading the market with the help of their excellent channel base. “Channel partners play a very important role in our business, serving as the medium between Dell and its consumers in the farthest corners of the country. We believe in having a mutually beneficial partnership, enhanced by a focused effort to educate and empower them to cater to consumers’ technology needs. In turn, our partners are in-

Acer, in recent times has been successful in establishing robust partner ecosystem. The brand has also focused on creating more retail and exclusive stores for Indian customers by actively engaging with key partners. Chandrahas, adds, “We are thankful to our channel partners for their commitment, and tremendous support. Our partners truly support the promise of breaking barriers between people and technology and we expect the partners to continue to give the care, service and product experience to our customers. In the coming years there will be endless possibilities for us to chase newer business targets and our channel partners are and going to be an important part of the Acer’s success story.” eScan also has comprehensive channel programs where they continuously engaged with their active partners.

“We look forward to their proactive promotion of our product and solutions during these peak periods and also come out with special rewards programs for the partners. Channel partners are the first point of contact for our valued customers and hence we look forward to support from partners to provide right information, solution and support for all their security related needs or queries,” concludes Sunil.

Rashi Peripherlas, the largest distributor

business will be back to normal and should be good for all. We are geared up and ready for the festive season with new schemes, products and opportunities.

The launch will be ex-

in a phased ‘‘ ecuted manner, initially in the

‘‘

Gaurav Dureja, MD, Ambrane India

8

Consumers Electronics brands are also very much excited to tap upcoming opportunity anyhow. Saurabh Kabra, Director, Business Operations, Truvison India, shares, “With the onset of the festive season, one of the turning point of our business, we have initiated various new launches and activities in the very dynamic market. We already offer a very aggressive pricing for products with International quality, but it will be stepped up during festive season, with bigger offers, a wider range and better products. Also exclusive selections on the marketplace across categories have always found strong resonance with customers, understanding the same we too have customized our product basket and offerings specific to the season.”

strumental in building awareness about technology from Dell. At the onset of the festive season, we expect our partners to be energized, with the launch of our festive offers for consumers. We value partner feedback and keep their requirements in mind while devising our go to market strategies,” Ritu further added.

are hopeful that af‘‘ We ter the 1st quarter of GST,

expectations ‘‘ Infromtermstheof festivals, we

have already associated with leading Ecommerce portals like Flipkart, Amazon and others which help us to reach the audience via the Online Buzz.

breakage replacement on entire range of feature & 4G Smartphone of JIVI.”

Zakir Hussain Rangwala, Director, BD Software Distribution Pvt. Ltd

First phase we’ll be targeting all major towns and then in the second phase, we’ll be extending it to other towns across PAN INDIA.

‘‘

thus we have already launched lucrative Tenda Diwali scheme, which we believe will be a great benefit for our partners who can utilize this opportunity.”

Indian smartphone business also expect much more from this festive season as many we can see strong rivalry among key Chinese players and Samsung.

ZOPO, one of the smartphone brand is also eyeing this quarter to boost overall market share. According to Sanjeev Bhatia, CEO, ZOPO Mobile India & M.D, Adcom Pvt. Ltd, “Any festive season brings along with it the perfect opportunity to reach out to the masses. We are expecting the same from the upcoming festive season as it is one of the biggest festive seasons of India. Thus, for ZOPO, we have plans to launch about 4-6 new Smartphone models for the budget segment. We will also be launching a couple of Adcom smartphones, feature phones and accessories that will be available at an affordable price. Our goal will be to provide the latest technology to the masses at a disruptive price range.”

Guneet Singh, General Manag

COVER STORY

Portronics too has a well-defined channel sales distribution setup across India, having more than 100 distributors and over 5000 satisfied retail partners.

Guneet, says, “These business associates of our company are well versed and experienced and extending distribution far and wide in their assigned sales territories. We trust their distribution strengths and are confident that they would leave no stone unturned through place the products in all relevant retail outlets. We also expect them to actively participate in creating consumer awareness of our products by conducting Tell & Sell demos,

According to Gaurav, “We have a very strong bond with our Channel Partners and they play a very vital role for this Festive season as well. We expect that our Channel Partners will take our products and our Brand to the next level of Success as we aim to reach higher sales.”

BD Software’s strength are their channel partners and partners extend best support to the leading security distributor in India. Zakir further adds, “We look forward to their trust and faith in our offerings and we are seeing results of our continuous efforts to train our partners on our solutions.

We are also adding partners in different regions and it is helping in making the brand available to more number of customers across the country.”

Yet DataWind’s majority business is B2C with a very small role for channel partners to play. But the company expect partners in helping them reaching more effectively. “Our partners help us create market pull for our products, we expect them to help us reach our target audiences and maintain price sanity,” says, Mr. Tuli.

Adding on the importance of channel importance, Frank says, “Channel Partners can sell more by joining hands to provide the consumer with the better technological products by understanding their requirement, This way partners can sell a better product to the consumer giving both parties benefits on advancing technology and in this it is evenly important to join hands with the Global Brand

Tenda India also foresee‘‘ ing 50% expansion of sales during the upcoming festive season compared with last year which witnessed retardation due to the implementation of Demonetization in that period.

which gives them technically competent products to service that customer to have better Experience. This way everyone will be having a win-win situation.”

For Truvision, channel holds a very significant position in growing business particularly where the business opportunities are growing at a very fast pace.

Saurabh, further added, “We have a very strong connect with our channel partners and aim to strengthen this further. They have witnessed superior quality and strong servicing as our key USP points.”

Jivi Mobiles has been successfully penetrated in Indian market with the help of effective partner strength in recent times. Pankaj, says, “We always believe relationship with a channel partner can make or break brands. We always respect it most and expect them to place our products in the market as much possible. We have floated a very aggressive scheme for our partners so that they can work hard in the season and get the reward of their hard work.”

ZOPO believes that the channel is the biggest partner for them. With their constant support and efforts, they are on the rise. “All the channel partners are eagerly waiting for the upcoming products with great anticipation. Once they have the device in their hands, we expect channel to place it at shelves and help the company in final tertiary of the products,” Sanjeev concludes

Product Offerings Instead of focusing on any particular model or range Acer has made the

festive season brings ‘‘ Any along with it the perfect

‘‘

eral Manager, Portronics.

effective placement of merchandise in all possible potential dealers.”

Frank Rao, GM India & SAARC, Tenda,

opportunity to reach out to the masses. We are expecting the same from the upcoming festive season as it is one of the biggest festive seasons of India.

‘‘

has maximum number of partners associated with them and helping vendors reaching out to target customers. But company not only safeguard partners interest but keeps on educating them about new trends, legal compliances and business opportunities. Adding on this, Rajesh says, “The hunger at channel level is equally high and we are working together with them to get most of the opportunity. However, I would again urge channel partners to provide consumer various bundling options, upgrade options finance schemes and doorstep service option. To stay in the race ahead we must always remember that we need to be proactive in innovative and have the smart financial prudence to have the best conversion of the opportunities available. Though IT industry, in general, is one of the most compliant industry, I would still urge channel partners not to support or indulge into other modes of illegitimate goods.

This care along with GST compliance will go a long way for their progress.”

Sanjeev Bhatia, CEO, ZOPO Mobile India & M.D, Adcom Pvt. Ltd,

DIGITAL TERMINAL

1-15 OCTOBER 2017

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COVER STORY

Ritu discloses, “This year, Dell has crafted a series of exciting offers for consumers across its entire range of Dell Inspiron notebooks, 2-in-1’s, desktops and all-in-one’s and gaming PC’s valid from September 21 to October 20, 2017.”

According to Mr. Tuli, “Our brand promises to offer ubiquitous mobile solutions that stands on two firm pillars of technology and affordability. Customers enter into transactions with us for the value we deliver to them and we plan to pursue that by focussing on our existing product range.”

Portronics focusing on a mix of innovative and portable devices for this season. Elaborating more, Suneet says, “We are now focusing on some of the innovative products such as Sound Cake –a unique portable speaker with TWS (True Wireless Stereo), See Saw II - Portable WIFI camera, Saga Pro VR headset with headphones and Mobile Holders.”

Rashi Peripherals key focus area remains consumer oriented product during festive season. Rajesh, says, “This quarter the business is more consum-

In India, festivals are al‘‘ ways known as a buying period where everybody find the period auspicious and tends to spend their money on many new utility and luxury items

‘‘

Pankaj Anand, CEO, Jivi Mobiles

10

DIGITAL TERMINAL 1-15 OCTOBER 2017

er-centric and less of Enterprise or Corporate. Rashi Peripherals is heavily focusing on Gaming notebooks as a category, various types of Peripherals and Components for DIY PC which is being used by Home or SOHO.” Tenda offers innovative networking products as being a pure Networking brand. “We are planning to launch the WiFi AC1200 dual-band VPN load balance router W15E, which will be a revolutionary product for small business, cafes etc. and you will also see two new products of TEF11 Series POE switch in Oct.2017 as well. We will keep bringing more consumer beneficial and high-end products to meet India’s ever-growing speed demands,” Frank adds.

Truvision plans to focus on Consumer Durables & Audio category as these products have a huge demand in this season strategically. According to Saurabh, “TVs are a huge hit among the audience, where Truvsion already has a very strong foothold. In terms of Audio we have introduced our new range of products exclusive to the season, ideally not just for gifting others but yourself too. Lastly our AC’s too have been the fastest growing product category.”

As the OND quarter is the most important quarter, ZOPO had lined up some very exciting launches. “All that begins well, ends well, and hence killing all competition we launched the ZOPO Flash X1 and ZOPO Flash X2, the cheapest infinity display smartphones in India. It will be followed ZOPO Z5000 and P5000, power-packed smartphones with big batteries. Adcom, on the other hand,

will take a new shape this festive season and come up with their new Smartphone Adcom X which will be targeted to the budget segment as well,” says Sanjeev.

Jivi Mobiles plans to launch one flagship model during this season which will be a key differentiator for the market. Pankaj says, “I can assure you that it will help those who are still reluctant to use the Smartphone because of touch, it will be revolutionary product. Along with this, we will be launching three more 4G Smartphones during OND quarter.”

Being one of the pure play security solution providers, eScan cater across the Enterprise to SMB and SOHO segments.

“However during the festive seasons in India, majorly the SOHO segments make purchases of new gadgets etc. and our SOHO products such as Universal Security Suite, Total Security Suite Internet Security Suite and Anti-Virus range of products, are more in demand during these periods,” Sunil concludes.

Ambrane has very aggressive plan for this festive season. Gaurav confirms, “We are launching our Credit Card Holder Power Bank, Multipurpose speaker which comes with Power Bank and we have already launched Wearables which has shown a very positive response. Apart from this we shall be launching over 32 Audio products in this Month, exclusive to the festive season.”

Zakir also informs that latest version of Bitdefender security is already released and is getting good reviews from users.

“We are working towards making availability of our product range across India via our channel partners,” Zakir concluded.

the onset of the ‘‘ With festive season, one of

the turning point of our business, we have initiated various new launches and activities in the very dynamic market.

‘‘

offers available on a wide set of products including Laptops, 2 in 1, convertibles and All-in-One PCs. “We believe in offering our customers the widest choice as possible as each will have a different need from his or her PC. Our Grand Festive Sale offers some of the best deals on purchasing a computer including extended warranty, accidental damage protection, EMI benefits, gift vouchers, high end speakers and more.” reveals, Chandrahas.

Saurabh Kabra, Director, Business Operations, Truvison India,

LAPPY CORNER

Acer Unveils Nitro 5 Spin Convertible Gaming Laptop in India Acer brings in another performer to its Nitro gaming series by introducing the Nitro 5 spin convertible gaming laptop in India. Equipped with the new, powerful 8th Generation Intel® Core™ i7 or i5 processors, NVIDIA® GeForce® GTX 1050 graphics and blazing-fast G D D R 5 V R A M , Acer Nitro 5 Spin delivers the performance needed for gaming anywhere, anytime.

Commenting on the launch, Mr. Chandrahas Panigrahi, CMO and Consumer Business Head said, “We are extremely excited to launch the 1st convertible gaming Notebook- Nitro 5 Spin in India.

Nitro 5 Spin’s convertible design and 8th Gen Intel Core processor with NVIDIA 10 series graphics card makes it a versatile gaming device that opens up exciting new usage scenarios for enthusiast gamers and creative professionals on the go.”

Starting at Rs.79, 990/- the products is available in Flipkart, leading retail chains and Acer Exclusive stores. Its flexible design, powerful components, touchscreen, and popular gaming features make it ideal for a variety of demanding games and creative professionals.

Equipped for Battle Anywhere, Anytime Equipped with up to an 8th Generation Intel® Core™ i7 processor, NVIDIA Ge-

Force® GTX 1050 graphics and blazing-fast GDDR5 VRAM , the Nitro 5 Spin delivers the performance needed for enthusiast gamer anywhere, anytime.

256GB SSD ensures the system boots up fast and stays responsive and 1TB HDD plenty of space for games.

Paired with a 15.6inch Full HD IPS display, back-

l i t keyboard and great audio system consisting of two speakers and one subwoofer, it’s an ideal platform for mobile computing and entertainment on the go.

To keep the gaming going strong, Acer’s omni-directional ExoAmp Antenna optimizes the Nitro 5 Spin’s antenna position to ensure a stable wireless signal, regardless of the antenna being located beneath the notebook’s metal cover and the direction the device is facing. It also includes MU-MIMO (Multi-User Multi-Input Multi-Output) wireless technology for up to three times faster downloads, smoother streaming and a better browsing experience than other 11ac products in a multi-user environment.

Faster, More Secure Login with Windows Hello Providing an extra layer of security and convenience by taking advantage of the hardware enabled security built into the 8th Gen Intel Core processor, the Nitro

5 Spin includes a fingerprint reader to help quickly and securely verify an owner’s identity through Windows Hello, logging them on with a touch of the finger.

Superb Visuals and Immersive Audio Crisp, true-to-life color comes alive on the Nitro 5 Spin’s 15.6-inch FHD, IPS display with wide-viewing angles ideal for playing games, watching videos or browsing photos. It also features Acer Color Intelligence™, a proprietary technology that provides a more brilliant and vivid display with less CPU loading.

No gaming rig is complete without great audio, so the Nitro 5 Spin includes dual front-facing speakers and one subwoofer for extra punch. Paired with Dolby Audio™ Premium, Acer TrueHarmony and Acer Smart Amplifier, this casual gaming notebook delivers clear, loud and rich sound. These audio technologies fine-tune and improve the frequency balance to deepen the impact of movies, games and music with improved bass and multidimensional sound.

Acer launches its best in class Nitro 5 Spin gaming laptop that is very stylish and convertible also. The laptop fits to the pocket and comes with lots of exciting feature. It is the ideal laptop for a gamer as it delivers the performance needed for enthusiast gamer anywhere, anytime.

DIGITAL TERMINAL

1-15 OCTOBER 2017

11

INDUSTRY FOCUS

HPE Leads The India Server Market With 30.8 % Market Share The server market of India is currently going good and has achieved quite sufficient growth in recent quarters. Revenue jumps over 14% and there are enough chances that it will grow more. The non x86 server market grew by 9.3 percent YOY in terms of revenue to reach $27.1 million in Q2 2017.

The overall server market in India witnessed a year-over-year (YOY) increase of 60 percent in terms of revenue to reach $304.6 million in Q2 2017 versus $190.4 million in Q2 2016, according to the latest IDC Asia Pacific excluding Japan (APEJ) Quarterly Server Tracker, Q2 2017. The x86 server market accounted for 91.1 percent of the overall server revenue during Q2 2017, with growth being majorly driven by spending from captive and outsourced data centers and public cloud service providers.

During Q2 2017, the market witnessed a growth in non-x86 market, after continuous revenue decline for two quarters.

However, it's interesting to see, the reciprocation from the non-x86 platform providers towards increasing x86 market, which is gaining traction from end-users for deploying applications and workloads on x86 platforms. The x86 server market in terms of revenue witnessed a YOY growth of 67.6 percent to reach $277.5 million in Q2 2017 up from $165.6 million during Q2 2016.

The major demand of third party datacenters comes from the Banking, Financial Services and Insurance (BFSI) sector. Apart from these traditional sectors, third party data centers are also witnessing demands from Government projects and their digitalization efforts. Rack and Density optimized serv-

12

DIGITAL TERMINAL 1-15 OCTOBER 2017

ers that are mostly preferred for running IT and digital transformation workloads, gained traction, accounting together for YOY growth of 70.1 percent, in terms of revenue for Q2 2017 compared to Q2 2016.

The non x86 server market grew by 9.3 percent YOY in terms of revenue to reach $27.1 million in Q2 2017. In terms of revenue, HPE leads the market, accounting for 38.9 percent of market share, followed closely by IBM with its share of 36.7 percent during Q2 2017. In non x86 server market, banking industry continues to dominate and contributes for 65.1 percent of the revenue, followed by utility, manufacturing, telecommunication and professional services verticals.

"Professional services, telecommunication and manufacturing contributed for more than 75 percent of the overall server shipped during Q2 2017.

Digital initiatives, datacenter expansion and ODMs penetration, continue to impact the server market in India,"

er, Enterprise Infrastructure, IDC India.

Vendor Highlights: In India x86 market, HPE leads the India server market with 30.8 percent in Q2 2017, as revenue increased by 48.9 percent YOY to $85.5 million. The major deals for HPE came from telecommunications and professional services verticals. Dell successfully increased its market share to 21.4 percent during Q2 2017, while Cisco accounted for 8.0 percent of market share winning deals across various verticals.

ODM direct continue their accelerated growth, addressing the demand of underserved Indian Data center market.

"ODMs growth continues for the second consecutive quarter of the year, owing to the fact supporting the expansion of outsourced DC service providers. Many captive data centers are already planned up for the coming year and we expect to see strong competition between ODMs, supporting the public cloud growth of Indian market," says Harshal Udatewar, Server Market Analyst, IDC India.

IDC India Forecast

adds Rishu Sharma ,Associate Manag-

Third platform technologies have made many end-users rethink their data centre strategies and is the major driver behind the infrastructure demand in India. Digitalization is reaching the mainstream in banking, professional services and Government verticals whereas telco's spending is focussed towards improving customer experience management and the launch of VoLTE across India. The India server market looks favourable from compute point of view as we see major users of data centres such as BFSI, telecom, IT and ITeS, and Government showing remarkable growth opportunities in India.

LAUNCH PAD

SMARTPHONE SHELF

LG K7i Smartphone

LG Electronics India is all set to launch the K7i Smart- phone, featuring quito Away Technology.’ The K7i Smartphone is a light-weight, ultra-sonequipped with the innovative ‘Mosquito Away Technology’ that once acthe mosquitoes at bay. The phone comes equipped with 5 inch On-Cell flaunts an 8MP rear camera to capture moments in sharp and pristine also create moving pictures with Burst Shot by holding the shutter butto 10 continuous photos. The Smartphone incorporates a 5 Megapixel Gesture Interval shot that will help in taking the best selfie without any K7i has Quad-Core processor with 2GB RAM, and 16GB eMMC storpower and capacity one needs. Charging worries will become obsosimply replace the long-lasting, removable 2,500mAh battery for quick go. LG K-7i will be available across retail outlets, priced at INR 7,990.

Z O P O FLASH X2 Rs.8999 cerned, the play. Both and 16GB 8MP prithe Flash phones

the unique ‘Mosic device that is tivated, keeps display. LG K7i colors. One can ton to capture up selfie camera with blurriness.

LG age giving the lete as one can switching on the

Zopo FLASH Series Smartphone

launched the cheapest 18:9 infinity bezel-less smartphones, ZOPO FLASH X1 and ZOPO in India. Both Flash X1 and Flash X2 will be available at an unbelievable price of Rs.6999 and respectively. They are an extension of ZOPO’s Flash series. The basic specifications are conFlash X1 flaunts a 5.5” HD IPS display whereas the Flash X2 comes with a 5.99” HD IPS disthe smartphones have a 64-bit MediaTek Quad-core processor paired with 2GB DDR3 RAM ROM that can be expanded up to 128GB via MicroSD card. On the camera front, they pack an mary camera and a 5MP front shooter. They run on Android 7.0 Nougat. In the battery section, X1 and Flash X2 are powered by 2500mAh and 3380mAh batteries respectively. The smartalso come with a 360-degree sense fingerprint scanner, with a response time of 0.2 seconds.

Ziox Astra Curve 4G Smartphone

Ziox Mobiles adds another Smartphone to its Astra Series with the introduction of ‘Astra Curve 4G’ the latest revision to its signature cover glass with 3D Curved Glass. The seamless fusion of style with performance, that enriches the Mobile Experience at an affordable budget of Rs. 7299/- Being a magnificent performer; the dual SIM gadget comes with a wide 5” FWVGA Bright display, thereby ensuring real life experience with its crystal-clear clarity and picture quality. Powered with the latest Android 7.0 Nougat OS the device comes with 2GB RAM plus 16GB ROM which is further expandable up to 32 GB via a micro-SD card, making multitasking simple. The device is also fuelled with the 1.3Ghz Quad Core Processor, with the potent battery life of 2200 mAh battery – watch videos, play games and browse the Web without fearing about the battery. The powerful 5.0MP AF Rear Camera coupled with 2MP front camera, guarantees one click perfect selfie always.

InFocus Snap 4 & Turbo 5 Plus

InFocus unveiled their latest smartphones InFocus Snap 4 and Turbo 5 Plus in the Indian market. The InFocus Snap 4 is equipped with 4 cameras; 13MP AF with 8MP dual rear camera with LED Flash Light, Digital Zoom for vibrant images and 8MP dual front facing cameras. The Snap 4 offers striking and clear display with its 5.2 inch2.5D Curved Display, HD On-Cell IPS screen. It comes loaded with 4GB RAM + 64GB variant which is expandable up to 128GB memory (through micro SD). Adding another smartphone to the Turbo series, is the newly launched InFocus Turbo 5 Plus which flaunts a 13MP AF and 5MP dual rear camera with Digital Zoom and a 5MP selfie camera, for clicking clear, lively, and sharp images. The device is backed with a 4850mAh battery which lasts upto34 days of standby time. The smartphone has an in-built 3GB RAM and 32GB ROM which can be further extended to 64GB with micro SD card. The InFocus Snap 4 will be available at Rs11,999/-

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DIGITAL TERMINAL 1-15 OCTOBER 2017

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FACE 2 FACE

WE LIVE BY THE MOTTO OF ‘DELIGHTING YOU ALWAYS’ Indian ICT market is growing with great pace in recent years due to government initiatives like Digital India, Make in India, Smart Cities, Digital Money and many more. There is huge potential in the market for every player despite very tough competition between tech vendors.

The best way to stay ahead in this competition is to retain existing customers and taking care of new customers. This task becomes very easy if vendors have excellent service support for customers. Catering best service in the industry may help a brand to strengthen the trust and build a good reputation in the industry. Canon, a business leader in Indian market has always believed in policy to offer robust service support to its customer.

Mr. Rahul Goel, Director, Market Engineering, Canon India exclusively chats with DT on emerging trend of after sale support.

DT: How do you see the overall change in Service industry in India especially for technology brands?

Mr. Rahul Goel, Director, Market Engineering, Canon India

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DIGITAL TERMINAL 1-15 OCTOBER 2017

Rahul: After sales service plays a pivotal in customer satisfaction and customer retention. Strengthening the bond between the organization and customers, After Sales service generates loyal customers for the brand. In the last 10-15 years, we have seen the market evolve significantly. Customer service reach has been elevated and improvised through several channels. Internet has become an extremely powerful tool for customer interaction. Service outreach has become much faster over these years. With

FACE 2 FACE

the emergence of social media, customers now also share their experiences of service over social media or on the website of brands.

We at Canon have a nimble Service Organisation which continuously tracks these changes in customer expectations and accordingly we deliver our services in a manner which complements our customer’s requirements. We have completed twenty years in the country this year and I am proud to share that we still have our partners and customers, with whom we had commenced this journey.

DT: How Canon is leading as an example in offering best services to its loyal customers?

Rahul: We live by the motto of ‘’Delighting You Always’’. To achieve this objective we have a robust service infrastructure consisting of both Direct &Indirect channels, catering to our entire range of B2B & B2C products across the length & breadth of our vast nation. We call this endeavour of constructive and elaborate customer outreach- “Market Engineering”. Our service organisation not only deals with repair of the product but positively influences the customer’s behaviour towards our brand and our organisation. Our relationship with our customers begins way before a product is purchased and it continues for years.

In B2B space, we provide onsite service through a vast network of Direct as well as through our partners. We not only cater to Device Management but focus on Relationship Management and Account Management. The high percentage of repeat orders are a testimony to our long term relationships with our customers.

fessional customers. These teams use our infrastructure and technology extensively to achieve new benchmark in Service Quality. In addition, we have a vast network of 185 Partners extending support to 1000+ locations. These partners are well integrated in our service network drawing on our own systems, trainings and support to provide similar service quality as our Direct Service Organisation.

In B2C space, we provide Onsite & Carry in Service depending upon the product. For cameras, we have 18 Specialised Service Centres including7 of our owned Service Centres which are equipped with state of the art facilities and equipments capable of carrying out complex repairs and adjustments.

This is complemented by a network of more than 300 Camera Collection Points across the country so that we can reach as many customer as possible.

For Printers, we operate through our vast network of more than 235 dedicated service partners who collectively cover more than 17000 pin codes across the country accounting for roughly 90% of our geography.

DT: What are your plans to boost service support and make customer experience more delightful with Canon?

What is the involvement of next gen technology in this process?

DT: Will you please share briefly your overall service support mechanism or infrastructure which caters to PAN India customers?

Rahul: We are extending our Direct Service Support System with growing customer reach along with increasing our Indirect Service Reach by adding partners. As we are extending our reach in Tier 1, 2, 3, 4 locations, we are opening all digital channels for engagement with the customers. We are making our Brand more accessible to our customers with Omni channel(Voice, Web, Physically, Remote, and Intuitive) support.

Rahul: In the B2B space, we have one of the largest direct service network in the industry consisting of more than 250 direct staff operating out of more than 150 locations through which we provide service support to our corporate & pro-

We offer value added services to make after-sales hassle free for our customers, we are promoting Self Help to customers by our Website that helps them in online support, product installation, up gradation, warranty extension, self-

call Logging, among other facilities.

Keeping pace with the technological evolvement of our customers, our engineers are now provided an apps that enables them to reach and respond to customers effectively, even while on the move.It also enables our agencies to capture digital proofs for meter readings.

DT: Please brief us about your strategies for channel expansion. Are you working to add more partners to strengthen your reach in tier II and III cities?

Rahul: We are expanding & continue to do so in Direct & Indirect Channel as per Market requirements .We want to reach our customers to provide them with quality service at optimum costs across the country.

With emergence of digital media, we are expanding our online support as well with help of Solution experts, Level II team for B2B customer sales to smaller locations.

As of date, we have covered 90% pin codes for Printer Services, and we are gradually expanding our outreach. Having an offline presence and an elaborate channel to reinforce sales and service can be extremely integral in gaining customer trust.

DT: Do you have any specific service offer/campaign running currently? Do you have plan to announce any service scheme for customers during the upcoming festive season?

Rahul: We have specific, customised service offerings available 365 days in a year. We are also organising service Camps at one of India’s largest fairs, Pushkar Fair. This fair which is being organised from 23rd October to 4th of November, will witness participation of National and International Photographers.

We will be available on ground to provide warranty and repair support service with our camps and highly trained engineers.

We also have Canon Camera Protection Scheme for Overseas Travellers, called Canon Asia Traveller Protection Programme (ATPP). This would be beneficial to customers travelling this festive season.

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IN FOCUS

Zebronics Boosts New Fashion Statement with Excellent Products ramp. In the event, Hrithik also had a meet and greet session with Zebronics partners and team.

phones and speakers including Neptune, Air Duo, Comet, Pine, Bazooka, JellyFish.

Commenting on the Tech Fashion Tour, Mr. Rajesh Doshi, Director of Zebronics

Tech Fashion Tour 2017 had showcased launches from the world of fashion and technology in an interesting mix. The lineup included a variety of products from Zebronics that fit well with the design scheme and were absolutely fashion trendy.

Actor Hrithik Roshan, the brand ambassador for Zebronics walked the ramp at The Tech Fashion Tour powered by Zebronics at St Regis, Mumbai; 20th Sept 2017.

Hrithik Roshan was clad in a dapper suit designed by Nikhil Thampi and was spotted wearing soon-to-belaunched Zebronics Neptune wireless headphones while walking the

Te c h - f a s h i o n line up for the ramp walk had products like stylish power bank, portable Bluetooth speakers along with a stunning wireless range of headphones and in tower speakers range, Hard Rock was the highlight, for its design and sound monster element.

Zebronics showcased its soon to be launched products including head-

Pvt Ltd said “We always look at the aesthetic element when it comes to design, we’re a perfect blend of technology and style, Hrithik Roshan as a brand ambassador signifies this as he adds his own charm to our brand.” Commenting about the new product line he said “The soon to be launched product line has been designed the same way keeping the functional factor along with the aesthetics.”

May The Lamps of Joy Illuminate Your World & Bring You Health, Wealth & Prosperity

HAPPY DIWALI

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DIGITAL TERMINAL 1-15 OCTOBER 2017

LAUNCH PAD

Xiaomi Launches Mi MIX 2 Full Screen Smartphone in India

Xiaomi became the first to launch a truly full screen display smartphone in India with Mi MIX 2, a gorgeous evolution of Mi MIX, the revolutionary concept phone unveiled a year ago.

With Mi MIX 2, Xiaomi is set to pioneer the trend of full screen display smartphones in India and redefine the way that users consume content on their devices. The 5.99-inch screen with a 18:9 full screen display delivers a stunning appearance with the screen almost entirely filling up the front surface, allowing content to seemingly pop.

Mi MIX 2 underscores Xiaomi’s commitment to being at the forefront of technological innovation while making these innovations affordable to the widest possible range of consumers.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “With Mi MIX, we gave everyone a glimpse of what the phone of the future would look like. Mi MIX 2 has evolved from a conceptual design into a user-friendly 20

DIGITAL TERMINAL 1-15 OCTOBER 2017

phone catered to a wider consumer audience while retaining the wow factor. We are so proud to have brought Mi MIX 2

Xiaomi is set to pioneer the trend of full screen display smartphones in India and redefine the way that users consume content on their devices.

Mi MIX 2 represents Xiaomi’s efforts in pushing ahead with the use of ceramic. It has a beautiful ceramic back, which features a four-sided curved design that transitions smoothly into the aluminum frame. for our fans in India within a month of our global launch, and I am sure everyone will love how immersive the experience is.”

Full screen display 2.0 Introduced as a concept device last

October, Mi MIX delivered an unprecedented screen-to-body ratio that heralded a turning point in the design of smartphones. Mi MIX redefined the smartphone user experience as the first Android-based device with a 17:9 aspect ratio high-definition screen and rounded display corners, which helped pave the way for Google’s Android CDD (Compatibility Definition Document) eventually allowing screen aspect ratios beyond 16:9, as well as rounded display corners.

Mi MIX 2 builds on the foundation of the original concept. It is now 11.9% smaller than Mi MIX. Instead of the piezoelectric speaker solution in Mi MIX, the second-generation uses a hidden speaker that only takes up a thin sliver of space between the top edge of the phone and the screen. At the same time, the front camera remains at the chin and Mi MIX 2 continues using the ultrasonic proximity sensor.

This allows the device itself with all the components to fade into the background, while the focus is entirely on the screen.

Pushing the boundaries of smartphone design with ceramic Jointly designed with world-renowned designer Philippe Starck, Mi MIX 2 represents Xiaomi’s efforts in pushing ahead with the use of ceramic. It has a beautiful ceramic back, which features a four-sided curved design that transitions smoothly into the aluminum frame.

Mi MIX 2 will be available in a 6GB + 128GB version in India, priced at INR 35,999. There will be a special preview sale for Mi Fans on 17th October, at 12 Noon on Mi.com and Flipkart.

Following this, Mi MIX 2 will go on sale across Mi.com, Flipkart, all Mi Home stores, Mi Preferred Partner stores, and Large Format Retail Partners during the first week of November.

NEW ARRIVALS

Zebronics ‘AirDuo’ Wireless Earphone Zebronics gives ‘easy listening’ a whole new meaning with the launch of its latest ‘AirDuo’ seamlessly comfy, incredibly stylish and capable of delivering excellent sound quality priced for Rs. 4999/One of the wisest pick for the style conscious generation, the wireless earphone has the design and build quality of a much higher price tag. With Metallic Glossy finish and comfortable swappable earbuds design that attach to your ear to keep them secure - use it for work or play it balances both. With its true Wireless Technology, you can enjoy the music without any hassle or wires and you are good to jog, workout or even travel. It can be paired two devices.

With upto 3.5 hours of battery life and passive noise reduction, the earphones bring together a solid wireless experience.

Digisol Wireless Security Camera DIGISOL Systems Ltd., announced the release of the new Wireless Pan/Tilt IP camera for use in home/office security and monitoring applications. The DIGISOL DG-SC3600W is an ideal solution for Home/Office Security. The camera installation is plug-n-play using APP on your phone.

The APP connects the camera with your existing Wi-Fi/Internet connection and thus the camera can be viewed online through cloud. It also has a MicroSD Card Slot for MicroSD storage (upto 64GB). The recordings will be stored in the MicroSD card and can be playback/retrieved using the APP. The Camera has IR LED for clear Night Vision view in absolute darkness. DIGISOL DG-SC3600W, is available at street price of Rs.4999/- and comes with 2 years warranty.

iBall 12000 mAh Power Bank iBall announces its newest PLM–12100 Li-Polymer PowerBank, yet another, to the preeminence that iBall holds in the accessory market. PLM-12100 PowerBank is rightly designed to suit your modern lifestyle, offering the right mix of performance and features, regardless of where you are - A pocket-friendly solution to your power woes. Fabricated with 12000 mAh Li-Polymer battery, the iBall PLM-12100 PowerBank equips an intuitive multi-chip set protection; that monitors the output current and shuts it off when current exceeds the maximum limit.

The PowerBank is available in two plush shades, blazing black, and white color. It will shortly be available in all leading stores across India, priced at just ₹2,499.

GIGABYTE Z370 AORUS Motherboards GIGABYTE TECHNOLOGY Co. Ltd has unveiled the new GIGABYTE Z370 AORUS motherboards based on the Intel® Z370 chipset. These supercharged motherboards are equipped with a server-grade digital power design which fully support 8th generation Intel Core™ processors. The Z370 AORUS Motherboards are compatible with memory modules rated for 4133MHz. With unique features like an ESS Sabre DAC, Smart Fan 5 and RGB Fusion. Z370 AORUS Motherboards deliver the highest video quality, 4K UHD, and uninterrupted streaming to users through the use of HDCP 2.2 Technology, a HEVC 10-bit decoder, as well as a VP9 hardware decoder. The Z370 AORUS Motherboards offer RGB Pin Headers on both the bottom and top of the board to ensure convenience for modders and the everyday PC builder.

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21

SPOT LIGHT

TP-LINK CONTINUES TO DOMINATE INDIAN MARKET TP-Link, the leading brand in India has continued its momentum to capture large market share in networking business. With its excellent product positioning and effective channel engagement program.

Contributing to Digital India Mission In recent times, we have seen data became affordable since when JIO came into the business. Internet has become basic amenities for anyone in the country as we are moving with a dream for Digital India. Establishing excellent internet connectivity depends on products like Wi-Fi router and modem. As there is

SINCE TP-LINK HAS A BIGGER BASKET OF PRODUCTS TO OFFER IN COMPARISON TO OUR COMPETITORS. TP-LINK NOW IS ACCEPTED BY PEOPLE AS THEIR REGULAR GO-TO BRAND WHEN THE WORD WI-FI POPS UP.

Bijoy Alaylo, General Manager – Sales, TP-Link India Pvt. Ltd.

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DIGITAL TERMINAL 1-15 OCTOBER 2017

huge growth in the networking business, many global brands have started their business in India. But TP-Link which came to India almost seven years ago, has contributed and witnessed the India’s internet revolution by proving best and affordable solutions to Indian consumers.

Now after working hard and investing much more in offering best solutions, the brand has become common name in India. Bijoy Alaylo, General Manager – Sales, TP-Link India Pvt. Ltd., says, “India has already moved to the next level of Data usage limits and soon to be seen the Internet revolution in terms of Speed and Connectivity. With this kind of leap now the market has more acceptance towards TP-Link since we have a bigger basket of products to offer in comparison to our competitors. TP-Link now is accepted by people as their regular GOTO brand when the word Wi-Fi pops up.”

This calendar year has gone through big impact like demonetisation and GST which affected all businesses in India.

Kunal Raul, General Manager, TP-Link India Pvt Ltd. says, “This year has seen lots of challenges in the market due to some bigger policy change by our government. But we have faced and overcame all challenges which came into post demonetisation and GST era. TPLink continued to promote its brand, products and partners throughout the time. Our company carried on momentum to launch excellent products at an affordable price point. Our latest product launches of Deco M5 home automation

THIS YEAR HAS SEEN LOTS OF CHALLENGES IN THE MARKET DUE TO SOME BIGGER POLICY CHANGE BY OUR GOVERNMENT. BUT WE HAVE FACED AND OVERCAME ALL CHALLENGES WHICH CAME INTO POST DEMONETISATION AND GST ERA.

Kunal Raul, General Manager, TP-Link India Pvt Ltd.

pack of 3 whole home Wi-Fi system which come with trend micro antivirus, has got tremendous response. We took gaming market very seriously and kept us engaged by associated with gaming events.” The company has also launched “Gameholix” gaming series routers to boost its product offering for gamers.

SPOT LIGHT Focusing Up-Country Market The company has aggressive plans for upcountry market in India. Sharing more on this, Bijoy says, “The coming year is of course crucial to TP-Link where we already have started to put in efforts towards increasing our presence in T3 & T4 cities. The retails are a strong part of the channel in these cities and we plan to encourage these retails through regular promoters of TP-Link at their store, investing in the proper shop-end display and enough visibility in and around the retails to pull in more customers.”

The company keeps on engaging with partners in very effective manner especially to tap opportunities in non-metro cities. Kunal reveals, “We keeps on planning partner meets in different tier 2 and tier 3 cities to penetrate in new markets.

This has helped us in increasing brand reach and developing new channel.”

Major Challenge In technology business, educating consumers about new and latest innovation plays excellent role for tech vendors.

Technology changes very quickly and consumers need to update their system as well. Kunal adds, “We faced many

challenges which affected networking business this year in India. In recent times ISPs started offering high speed internet connectivity to their consumers.

So here consumers were not aware about upgrading routers. This was one of the major challenge as we were required to educate masses about the need of high end AC technology router which will fulfil advance needs of consumer and create stronger base network at home to connect future smart home automated devices like smart bulbs and smart plugs.”

Channel Rewards & Support TP-Link is one of the channel friendly company in India currently. The mutual benefits between company and partners have helped TP-Link in capturing large market share very quickly. Bijoy, says, “Our effort has always been to support the channel partners towards having a smooth experience doing business with TP-Link. With the recent past having some negative effect on the industry as a whole; we as a brand have taken steps to keep partners glued to the brand and support the ones who have stayed with us in tough times. Be it awarding the top performers with foreign trips or running region wise schemes

for the dealers. Our effort has been towards keeping the partner with us.” The company observed tremendous growth in the recent times as partners coming up and qualifying for the same and wanting to grow along with the brand.

The brand is always ahead in providing best marketing support to boost its branding across region. According to Kunal, “We have planned lot of marketing activities and special discounts and offers at online portals, channel and retailers and also at LFR. We have also introduced Dubai Scheme for our channel partners to motivate and reward them for their hard work and brand loyalty.

Excellent Service Support By providing excellent service support for customers, TP-Link has successfully gained large customer base in India. The brand plans to boost the service support further to cover more areas. “We have our own service centres in top 10 cities and now we are further investing in our service support infra by introducing new services centres in tier 2 cities. Also we have associated with service partners all across India to give faster and prompt service to our customers,” Kunal concludes.

CHANNEL BUZZ

Feel the Thrill of Heavy Duty Gaming this Festive Season with MSI's Diwali Sale MSI is offering assured gifts (Gaming Headsets, Gaming Bags, Gaming Mouses, etc) on its series of ultra-performance laptops which are crafted specially to cater your 360-degree gaming requirements in this special Diwali promotion (Valid till 31/10/2017).

Bags, Gaming Mouses, Mouse Pads etc.,

For the Annual "Festival of Lights" coming, MSI Diwali promotion assured gifts include Gaming Headsets, Gaming

Graphics cards & Intel Kabylake i7 CPUs coupled with MSI’s exclusive cooler boost technology. With its unprecedented gam-

depending upon the model. MSI Gaming laptops are powered by Nvidia GeForce

ing laptop, MSI earns its second straight PCMag Readers' Choice Award in 2017.

The gifts can be claimed by filling the purchase details and uploading the purchase invoice on the company's promotion webpage. MSI laptops are available via its authorized sellers across different cities of the country as well as via renowned online shopping portals including Amazon, Flipkart and Paytm.

Note: Invoice date must be between 1/9/2017 ~ 31/10/2017; All the gifts will be sent after 15/11/2017; Last day of claiming: 6/11/2017

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23

NEWS BRIEF

LG India ties up with Marg ERP Looking at the increase in adoption of digital transactions, LG Electronics India has tied up with Marg ERP, the country’s fastest growing business solution software provider to provide attractive offers on GST compliant accounting, ERP and POS solution. With a vision of making technology available and affordable to all, LG in association with MARG is providing a 6 months free subscription worth Rs 7500 of its full suite of ERP on LG PC on Monitor. Moreover, after 6 month, the product can be registered on a discount of 20% of the original price. This tie-up will provide MSMEs easy access to the required software and facilitate a seamless transition to GST. It will enable small businesses and entrepreneurs to choose from attractive offers of GST- compliant accounting, ERP and POS solutions.

Kaspersky Lab Rolls out International CTF Security Competition Kaspersky Lab announces the international industrial Capture the Flag (CTF) security competition, offering participants the opportunity to hack a model of a real production site facility in an oil refinery. Finals will be held in Shanghai on October 24. The CTF is a unique challenge, which touches on various aspects of cybersecurity in enterprises and provides practical opportunities to test environments, as well as identify new vulnerabilities and new threat vectors in the infrastructure. This worldwide information security contest is especially beneficial for industries such as energy, gas & oil and transportation – those industries with critical infrastructure which are essential to the functioning of societies and economies. A successful attack on one of them could result in devastating damages and consequences. The CTF allows top security experts to research virtual pieces of industrial control systems, discovering unobvious security problems that can be avoided in the future.

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DIGITAL TERMINAL 1-15 OCTOBER 2017

eScan Honored with 6th Brand Slam Award eScan IT security solution received the 6th Brand Slam Award as the fastest growing youth brand in India, at the 6th Indira Brand Slam 2017, annual marketing gathering. The 6th Indira Brand Slam is presented by Indira Group & CMO Asia and endorsed by World Federation of Marketing Professionals & World Sustainability.

The event every year attracts stalwarts from corporate world like Cisco Systems India, Panasonic, India, Bajaj Corporation

Ltd. Viacom 18 Pvt. Ltd. etc. from various sectors and attended by over 1500 Management students of IGI. The event recognized various brands representing from across sectors that have by reinvented themselves & iconize brand leadership. eScan was one of the corporates who were recognized for their futuristic products and solutions in the field of technology. The award reinstates eScan as the preferred brand of security solutions for the new age millennial who have been at the fore front, due to its global quality standards and ease of use.

MSI Announces Special Gifts to Boost Diwali Sale

Zyxel to Exhibit Managed WiFi Solution at Broadband World Forum 2017

MSI is offering assured gifts (Gaming Headsets, Gaming Bags, Gaming Mouses, etc) on its series of ultra-performance laptops which are crafted specially to cater your 360-degree gaming requirements in this special Diwali promotion (Valid till 31/10/2017). For the Annual "Festival of Lights" coming, MSI Diwali promotion assured gifts include Gaming Headsets, Gaming Bags, Gaming Mouses, Mouse Pads etc., depending upon the model. MSI Gaming laptops are powered by Nvidia GeForce Graphics cards & Intel Kabylake i7 CPUs coupled with MSI’s exclusive cooler boost technology. With its unprecedented gaming laptop, MSI earns its second straight PCMag Readers' Choice Award in 2017. The gifts can be claimed by filling the purchase details and uploading the purchase invoice on the company's promotion webpage. MSI laptops are available via its authorized sellers across different cities of the country as well as via renowned online shopping portals including Amazon, Flipkart and Paytm.

Zyxel Communications will showcase the world’s leading Managed WiFi Solution – enabling service providers to deliver seamless whole-home WiFi with exceptional user experience quickly and cost-effectively – at this year’s Broadband World Forum. The premium “Multy Pro” Managed WiFi Solution features high performance gateways with WiFi excellence, optimal combinations of hardware and software, as well as a WiFi mesh system to optimize WiFi performance and deliver whole-home coverage. Service providers will be able to reduce costs on support calls and truck rolls, as a result of Multy Pro’s TR-069 and TR-181 remote management support. The innovation Multy Pro brings to the broadband market has already been recognized, with the product being named as a finalist in the Best Smart Home Network category of the prestigious Annual Broadband Awards, taking place at Broadband World Forum 2017.

TRENDING

HyperX Excellent Products Are Ideal for Diwali gifts Yes, we know how challenging this festival can be, especially when it comes to gifting for a Gamer. But that doesn’t mean you narrow down to a gift card like every season. Diwali is a time to spread joy with the little things you do. So, go that extra mile and explore our choicest picks from HyperX, a division of Kingston Technology, exclusive to Gamers.

Revolver S Headsets | MRP: Rs. 12,999/One of the best gaming headsets packaged with the right price.

Packed with Immersive Dolby experience at the push of a button, the Headset is designed with Wider headb a n d , m a t t e black finish and HyperX Signature Memory Foam bringing comfort and competitive performance. The new premium headset is exclusively designed for endless hours of gameplay, enhancing comfort and performance. With multi-platform support, and a noise cancelling microphone the headset is meant for use by professional gamers & eSports Team globally. Game, watch movies or listen to music with Cloud Revolver S to immerse yourself in cinema quality audio.

Pulsefire FPS Gaming Mouse | MRP: Rs. 3,999/-.

The Winner of reddot Design Awards 2017, Puslefire FPS Gaming Mouse delivers accurate DPI presets, reliable performance and rounds out HyperX G a m i n g Portfolio.

Designed ergonomically for

long hours of practice, the mouse is lightweight for both palm grip or claw grip action. With Omron switches and six durable, ultra-responsive buttons that give crisp, tactile feedback on every click, HyperX includes a flexible braided cable and large mouse skates for effective smooth glide. The perfect addition to the Gamers Kit.

Alloy FPS Pro Mechanical Gaming Keyboard | MRPs: 7,499/No longer will they be lagged back by the in-

c a pability of an ordinary keyboard, delivering enhanced performance and Tactile Responsiveness to PC Gamers and eSports Pros defines the Alloy Keyboards. HyperX delivers enhanced performance gamers expect with all the components needed for the competitive gaming setup, including Cherry MX Mechanical switches, lighting effects, 100 percent anti-ghosting, and solid-steel frames. The new HyperX Alloy FPS Mechanical Pro Gaming Keyboard is geared toward us-

ers seeking a ten keyless gaming keyboard option and enables dedicated FPS players to take their gaming to a professional level with its space-saving layout that maximizes desktop space for mouse movement. It’s time to take the Gaming performance to the next level!

Alloy Elite Mechanical Gaming Keyboard | MRP: Rs. 11,000/HyperX Alloy Elite wows with its dynamic lighting effects, stunning HyperX red backlighting and dazzlingly luminous 18 LED light bar that delivers unmatched brilliance. With dedicated media buttons, USB 2.0 pass-through, Game Mode, anti-ghosting and N-Key rollover, this multimedia keyboard is equipped to meet any user’s needs. Choose from CHERRY® MX Blue, Brown, or Red switches and get the guaranteed reliability of CHERRY key switches in the style that suits you best. Additionally, the Alloy Elite also comes with a comfortable, detachable wrist rest and HyperX titanium-coloured,

caps most

that important

t e x tured keyhighlight the gaming keys.

DIGITAL TERMINAL

1-15 OCTOBER 2017

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HORIZON Meet the Future

RNI NO : DELENG/2010/31992