DT April Issue

06: INTERVIEW

“WE STRONGLY BELIEVE CHANNEL 07: INTERVIEW PARTNERS ARE AN INTEGRAL PART OF OUR GROWTH “Our Clients Benefit from Our STORY” Rich CRM Expertise Spanning Over 50+ Years” SUNIL KRIPLANI

Aditya Kashyap, India CEO, Majorel SENIOR VICE PRESIDENT

(GLOBAL SALES AND MARKETING), ESCAN

www.d i g i t a l te rm i n a l.in www.digital te rminal . i n

M A RC H A PR I L

2019 201 9

VOLU M E 1 0 VO LU M E 1 0

ISSUE 3 ISSUE 4

2 525

PAG E - 24 PAG E - 24

PARTNER SUMMIT 2019

Gaming Market Prospects & Challenge for Tech Partners

LET’S COME TOGETHER & JOIN HANDS IN PAVING THE WAY FOR NEW BUSINESS AVENUES

To Know More, Please Visit:

www.digitalterminal.in/partner-summit I

MARCH 2019 I

1

CONTENT

COVER STORY

VOL - 10 , I S S U E - 4 , A P R I L 2 019

Publisher & Editor Executive Editor Consulting Editor Assistant Content Manager Content Coordinator Office Coordinator Consulting Art Direction

Rajeev Ranjan Jyoti Janda NK Goyal

06: LAUNCH PAD Dell & Alienware Boosts Their Gaming Portfolio with The Launch of New Gaming Machines

Jai Prakash Suraj Rawat Raju Thapa Vikas Sharma

Visualiser

Akriti Arora

Production Head

Rajiv Singh

07: INTERVIEW

Marketing Executive

Balvinder Singh

“Our Clients Benefit from Our Rich CRM Expertise Spanning Over 50+ Years”

Circulation

Harish Chander

ADITYA KASHYAP

Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved.

Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever

Editorial & Marketing Off ice

INDIA CEO, MAJOREL

10: REALLY HOT GIGABYTE GeForce® GTX 1660 Series Graphics Card

14: CHANNEL BUZZ RP tech India to Distribute Super Micro’s Storage and Networking Solutions

17: VENDOR FOCUS ASUS Launches Wide Range of Gaming Products in India

Address :

News Dot Media Pvt. Ltd. 179 - A, 4th Floor, Jeevan Nagar, Opp - Tikona Park, MaharaniBagh, New Delhi- 110014

Landline :

011 - 45160276

Mobile :

09654690377, 09899600302

Email id :

info@digitalterminal.in, editorial@digitalterminal.in

Image Courtesy: www.freepik.com

21: INDUSTRY NEWS HyperX Announces Entity Gaming As Its First Sponsored Esports Team In India

LAUNCH PAD

Dell & Alienware Boosts Their Gaming Portfolio with The Launch of New Gaming Machines is the world’s most powerful gaming laptop with multiple “firsts”: The newly launched Alienware Area51m is the world’s most powerful and upgradeable gaming laptop1.

The Area-51m reaches performance levels previously capable only with desktops as it is the first and only laptop with a 9th generation 8 core desktop processors. It is also the world’s first gaming laptop that supports upgradable NVIDIA GeForce RTX graphics, 64GB of memory & 2.5Gbps Ethernet technology.

Focusing on portability in gaming machines, the Alienware m15, is the thinnest and lightest 15” Alienware from left to right: Anand Subramanya, Director, Product Marketing, Dell India, Frank Azor, Vice President laptop, for gamers on-the-go who & General Manager, Alienware, Gaming and XPS and P. Krishnakumar, Senior Vice President, Consumer prioritize weight and thinness for mobility. Powerful enough to handle and Small Business (CSB), Asia Pacific and Japan high-graphic games, yet portable enough to take from destination to destination.

With a strong focus on purposeful innovation, At 2.16 kg (4.78lbs) &17.9mm thinness, it is Dell and Alienware in India launched state-of30% smaller and 38% lighter than the current In order to expand their the-art gaming machines; Alienware Area15-inch Alienware laptop, the Alienware m15 gaming portfolio, Dell & 51m, Alienware m15 and Dell G7 catering to a offers gamers unbeatable performance with growing PC gaming market comprising amateur Alienware has launched maximum mobility. A powerful machine for and professional gamers. the latest and powerful gamers, it has 8th generation Intel Core i7 processors and NVIDIA GeForce RTX 2060 & gaming laptops series.

The latest addition to Dell’s gaming portfolio 2070 MQ design graphics cards.

This series includes has some of the most iconic design languages from Dell – ‘Legend’ and ‘Epic’ which set a new Alienware Area-51m, Both Alienware Area-51m and Alienware m15 bar of excellence addressing the core asks Alienware m15 and Dell offer Cryo-Tech v2.0, an advanced thermal of PC gamers i.e. performance and function. technology that maximizes overall performance G7.

These latest gaming After delighting global audiences at CES 2019, and keeps these machines cool to the touch. machines are truly an these devices have made their way to India.

Also, at CES 2019, Alienware was honored outstanding innovation Anand Subramanya, Director, Product with multiple awards for its ground-breaking Marketing, Dell India said, “PC gaming is by Dell. design and cutting-edge functionality. Dell growing at a remarkable rate in India. Our in India believes that the evolving gaming engagement over the years with amateur and landscape, with its developing gamer profiles, After all, gamers across levels love us and we professional gamers in Indian metro cities as growing communities, and a distinct rise of want them to know that, like before, we are well as regional towns has given us an insight gamers regionally, requires development of an into their evolving tech needs. With this launch here to make the best tech available to them.” ecosystem.

According to P. Krishnakumar, Senior Vice of innovative and path breaking products, we President, Consumer and Small Business (CSB), will be able to address what they want most Frank Azor, Vice President & General Manager, Asia Pacific and Japan said, “As a world leader it performance and function. Our all new gaming Alienware, Gaming and XPS said, “This is an is our responsibility to develop the ecosystem laptop range will be available via Dell’s wide exciting time for PC gaming all over the world, for a new, burgeoning PC user segment. network of offline and online retailers.” as well as in India. Over the last two decades, With the increasing acceptance of PC gaming we have lead the gaming market to what it is as a new age career, this young workforce Pricing and availability as of March 18, 2019: today. Alienware has been a pioneer in gaming will turn to Dell for the best in gaming tech.

PCs before there were any other players in We’ve always led the industry from the front, • Alienware Area-51m starts at INR 299,590 this space, and we are proud to see how this with meaningful technology and a sustained (inclusive of GST) and is available on dell.co.in segment has grown with innovation in the customer experience and will continue to • Alienware m15 starts at INR 178,399 entire gaming eco-system. We are delighted to (inclusive of GST) and is available on dell.co.in maintain that momentum.” introduce ground-breaking, high performance • Dell G7 15 at INR 157,399 (inclusive of GST) gaming machines like Area-51m and m15.

Alienware Area-51m with new Legend design and is available on dell.co.in

6

I

I APRIL 2019

INTERVIEW

“Our Clients Benefit from Our Rich CRM Expertise Spanning Over 50+ Years” Today’s marketplaces are rapidly becoming very competitive and to survive in this competitive space, service play very crucial role.

Companies endeavour to offer best in class service to retain its customers and make them loyal for brand.

The role of technology becomes very important because several technologies provide essential inputs that help in understanding the consumer behaviour and hence serving them at best. Majorel is catering the companies with its technology solutions to escalate their growth. DT in a recent chat with Mr. Aditya Kashyap, India CEO of Majorel shared his journey so far and the support they provide to their clients.

DT: How has been the journey of Majorel so far? How did you grow throughout this journey?

Mr. Aditya: Majorel came into being in January 2019 when Bertelsmann and Saham joined hands to create a leading customer service organization with revenues of €1.2 billion.

Majorel brings together the rich heritage of Arvato CRM Solutions, Phone Group, ECCO Outsourcing and Pioneers Outsourcing making it a global customer experience leader with 500+ global clients spread across 28 countries.

Majorel’s 48,000 employees share the same values and we capitalize on our joint expertise, experience, and resources to give our clients the most efficient, effective and enjoyable outsourcing experience.

DT: How Majorel is supporting the eCommerce companies across India? What support do you provide them to work more aggressively into this industry?

Mr. Aditya: We work with some of the biggest e-commerce companies in the world. Our clients benefit from our rich CRM expertise spanning

ADITYA KASHYAP, INDIA CEO, MAJOREL

over 50+ years and our deep understanding of consumer behaviour. Majorel also focusses deeply on new age customer service by combining the best of people and technology to provide an always-on, hyper-personalized experience which the e-commerce customers of today demand.

DT: Please brief about the services you provide? Which technology solutions do you offer to help them in getting growth momentum?

Mr. Aditya: We provide customized solutions for our clients to support them throughout the customer journey. Our services span from the traditional contact centre services to lead generation and customer loyalty programs. To ensure that the experience for customers is completely standardized we also provide digital marketing and events services.

Our analytics solutions like 360-degree customer intelligence, customer lifecyle manager, RPA enable us to deliver high growth targets on behalf of our clients.

DT: What is your business roadmap for FY 2019? What are your objectives for the Indian market?

Mr. Aditya: Our plan is to create a customer experience leader which helps clients with end-to-end CX management from customer acquisition to retention. We plan to heavily focus on digital solutions to provide timerelevant customer experience. The future of customer service is highly dependent on AI and automation and you will see us focus a lot on these two capabilities this year. You will also see us opening new centres in India very soon and growing rapidly.

DT: What are your investment plans to boost your presence across tier II and III cities in India?

Mr. Aditya: We feel the new consumers are going to be based in Tier-2, Tier-3 and rural clusters of India. They are a top priority for us and we are already in the process of recceing potential tier-2 and tier-3 locations where we plan to launch a new centre.

I

APRIL 2019 I

7

TELECOM TODAY

OPPO Launches A1K Smartphone with 32GB ROM OPPO expanded its popular A series of smartphones with the launch of OPPO A1K in India. Boasting a 32GB ROM and long battery life, A1K features the stylish waterdrop screen along with an Anti-reflective coating for a comfortable user experience.

With a robust 4000mAh battery, OPPO A1K delivers exceptional long battery life for an uninterrupted user experience. The device is built with 2GB RAM + 32GB ROM configuration and will be available in two color variants Red and Black. Priced at INR 8490, the device will be available for sale on all online platforms and all offline stores. Powered by a massive 4000mAh battery, the OPPO A1K is built with MediaTek 6762 CPU which enables several applications

to run seamlessly at the same time, effectively serve multiple user scenarios while reducing power consumption.

to precisely control the light path, creating a sharper image that offers more stable and smooth video shooting.

Additionally, the 5MP front camera, F2.0 aperture helps in making the selfies look more natural.

The device features 32GB ROM, for a more satisfying user experience and a larger storage space so you can save more photos and personal data. With a sublime 6.1-inch LCD water drop screen and 19.5:9 aspect ratio, OPPO A1K’s beautiful screen design draws its inspiration from a water droplet on the verge of falling. The 8MP rear camera of OPPO A1K uses a multi-frame anti-vibration technology

Infinix introduces its Smart 3 Plus Smartphone at a Price of INR 6999/Infinix has launched its latest device, ’Smart 3 Plus’ on Flipkart. Smart 3 Plus is the first smartphone in its price category to introduce 13MP+2MP Triple Rear Camera with a dedicated Low Light Sensor and a Dual LED Flash. The Camera is equipped with an advanced AI feature, which auto detects 8 different scene modes and auto adjusts light, brightness and contrast ratio to ensure that you get the best image output. The newly launched smartphone is powered by the latest Android Pie 9.0 operating system and will be available exclusively in colors of Midnight Black and Sapphire Cyan. For Jio users, Infinix will also offer benefits worth INR 4500/- with every purchase of Smart 3 Plus.

the phone, enabling Auto Scene detection from 8 different modes to adjust the image accordingly.

Additionally, the phone also has an 8MP front selfie-camera with AI-driven beauty mode for that ‘perfect’ selfie. A cutting-edge AI framework boosts the camera capabilities of

Smart 3 Plus will have a 6.21” HD+ Drop Notch display and 88% screen to body ratio which gives edge to edge access of the smartphone display. The display also offers a brightness of 500 nits, considered an extremely good luminance rating. To enhance the phone’s sleek look and premium design, it is fitted with 2.5D curved glass on top and a stylish glass design at the back. Smart 3 Plus comes with 3500mAh battery along with AI Smart power saving which gives a full day power back-up to the device.

Samsung Unveils Galaxy A70 Smartphone With an Impressive 32MP Triple Rear Camera Samsung India announced Galaxy A70, its sixth smartphone in the popular Galaxy A line. Galaxy A70 features an impressive 32MP triple rear camera capable of shooting stunning super slow-mo and ultra-wide videos. It has a 32 MP low-light lens with f/1.7 allowing Gen Z and young millennials to take brilliant pictures in any lighting condition. The 8MP Ultra-wide lens has a field of view of 123 degree which enables users to capture both ultra-wide images and videos.

Galaxy A70 comes with a premium 6.7” FHD+ Infinity-U display and Widevine L1 Certification

8

I

I APRIL 2019

for streaming of true HD content. Samsung’s proprietary Super AMOLED technology brings the display alive and allows streaming of vivid and crisp videos. Galaxy A70 comes with an Octa-core Qualcomm Snapdragon 675 processor which can handle the most demanding of tasks with great ease. Coupled with a 6GB RAM, Galaxy A70 provides a smooth and seamless multitasking experience.

The powerful 4500mAh battery can easily last up-to two days and if one runs out of charge, Galaxy A70 comes with 25W Super-Fast Charging technology and USB Type- C port

to let the users stay connected all day long.

G a l a x y A70 will be priced at INR 28,990.

MARKET REPORT

Dell Emerges As Leader in Indian Server Market with 25.3% Market Share The overall server market in India witnessed a year-over-year (YoY) decline of 17.2 percent in terms of revenue to reach $308.2 million in Q4 2018 versus $372.1 million in Q4 2017, according to the latest IDC Asia/Pacific excluding Japan (APEJ) Quarterly Server Tracker, Q4 2018. The x86 server market accounts for 86.7 percent of the overall server market in terms of revenue. The contribution in the x86 market mostly came from the professional services vertical followed by manufacturing, telcos, and Government.

Investments in the infrastructure remain as the top priority for enterprise business applications, data management, content and collaboration, web infrastructure and application development and testing workloads.

The Intel-based x86 platforms are robust and provide the price-performance balance for enterprises looking to deploy these applications for their end users. However, the large enterprises from the data-intensive industries such as banking and telcos still prefer to use the non-x86 platforms to run their core applications demanding higher availability and performance.

The x86 server market in terms of revenue declined YoY by 17.2 percent to reach $267.1 million in Q4 2018 from $322.6 million in Q4 2017. Professional services, manufacturing, communications and media, and Government accounted for 84.8 percent of overall x86 server market revenue. Government saw the biggest Y/Y growth of 104.4 percent owing to the investments coming from various federal government departments and local state Government projects. The blade and rack servers which contributes for 78.6 percent revenue share has seen a surge in their ASPs due to the higher core, memory and processing configurations for newer workloads demanding higher IOPS. The non x86 server market also declined YoY by 17.1 percent to reach $41.1 million revenue, in Q4 2018. IBM tops the market with a revenue share of 74.3 percent, followed

by HPE with share of 23.9 and Oracle with 1.8 percent during Q4 2018. Banking remains top vertical with 52.0 percent revenue share followed by manufacturing and professional

services with 18.9 percent, and 9.0 percent respectively, during Q4 2018.

"In India, the "cloud-first" approach is gaining traction for new-age applications where investments on cloud infrastructure are focused towards building scalability, agility, simplified orchestration and minimizing cost," says Ranganath Sadasiva, Director, Enterprise Solutions, IDC India.

In Q4 2018, Dell Inc and Hewlett Packard Enterprise (HPE) tied for the pole position in the India x86 server market with revenue share of 25.3 percent and 24.6 percent to reach $67.6 million and $65.7 million respectively. Dell Inc continued to show its good performance throughout 2018 as a result their business grew YoY by 44.2 percent at end Q4 2018.

Cisco was able to register the revenue share of 8.1 percent followed by Lenovo who stood at 6.6 percent revenue share at the end of Q4 2018. ODM direct continued supporting the DC capacity expansion of tier-1 cloud providers in India and now accounts for 26.2 percent revenue share in Q4 2018.

"The increase in server ASPs across major

verticals such as Professional services, telcos, and banks indicates that newer workloads are gaining traction allowing the scale-up approach, resulting in the higher configuration of servers," says Harshal Udatewar, Market Analyst, Server, IDC India.

IDC India Forecast Spending from Central Government was an all-time high in Q4 2018 owing to the initiation of new projects related to various ministries under the central Government. First quarter of 2019 is expected to be big due to large projects in the Government sector across education and smart cities segments, while the general election in 2019 would slow down the overall growth of server market during 2019.

We are expecting telecommunications spending to come from the initiatives such as IMS stack for VoLTE, VRAN, 5G testbed programs towards 5G development and network expansion. Some of the banks refresh are expected to keep banking vertical stable for 2019 whereas manufacturing spend would be focussed towards implementation of ERP, SCM and CRM applications.

I

APRIL 2019 I

9

REALLY HOT

TP-Link Whole Home Mesh Wi-Fi System TP-Link® announced the launch of the Whole Home Mesh Wi-Fi System with a new appearance—Deco M4, the newest addition to the brand’s lineup of mesh solutions.

Deco M4 is comprised of a system of 3 units that can be customized to fit Wi-Fi coverage needs to up to 4000 square feet, the Deco M4 system can be easily scaled up to accommodate even larger spaces. Deco uses a system of units to achieve seamless whole-home Wi-Fi coverage to eliminate weak signal areas, with advanced Deco Mesh Technology, wifi enabled devices automatically switch to the fastest Deco as you move through your home, creating a truly seamless online experience. The dual-band AC1200 system is capable of throughput speeds of 300Mbps on the 2.4GHz band and 867Mbps on the 5GHz band—and it supports MU-MIMO data streaming. The Deco app walks you through every step with clear directions and simple visuals, making setup fast and easy. It also lets you completely control and manage your network from the palm of your hand.

AMD 2nd Gen Ryzen PRO Mobile Processors AMD announced the latest additions to its PRO processor lineup: 2nd Gen AMD Ryzen PRO mobile processors with Radeon™ Vega Graphics and AMD Athlon™ PRO mobile processors with Radeon Vega Graphics. Providing commercial notebook users with power-efficient performance, state-of-the-art security features, and commercial-grade reliability and manageability, these new processors enable global PC manufacturers to create a wide range of business systems, from premium professional notebooks to everyday productivity notebooks. Initial commercial systems from HP and Lenovo are expected this quarter with other OEMs and further platform updates anticipated later in 2019. Built on 12nm manufacturing technology, the new AMD Ryzen™ PRO 3000 Series mobile processors deliver best-in-class performance and increase productivity by offering up to 16% more multi-threading processor performance than competition.

DIGISOL 300Mbps GPON Router DIGISOL Systems Ltd. announces the launch of DIGISOL DG-GR4342L, a 300Mbps WiFi router designed for fulfilling FTTH ultra-broadband access and triple play service for home and SOHO users. It is based on the stable and mature GPON and Gigabit EPON technology, it is highly reliable and easy to maintain, with guaranteed QoS, and fully compliant to IEEE 802.3ah EPON standards.

DIGISOL DG-GR4342L GPON router is ideal for Fiber-to-the-Home solution, it allows users to access high-speed internet connection via the GPON port and the devices to connect wirelessly at 300Mbps wireless 802.11n speeds. Compliant with the ITU-T G.984 GPON standards, DGGR4342L supports maximum data rates of up to 2.5Gbps downstream, 1.25Gbps upstream. Users can enjoy high-speed GPON services and bandwidth-intensive multimedia applications much easier and faster than ever before. DGGR4342L features dual mode ONU, thus works on both GPON and Gigabit EPON technology which can detect and exchange PON mode automatically. The DG-GR4342L router is priced at Rs.6,999/- and will be available in the leading retail stores.

Astrum Smart HD ‘IP100 Camera’ Astrum unveils its newest ‘Smart HD IP100 Camera’, simpler and smarter security for your home and office, HD 720 pixel IP camera with Wi-Fi and inbuilt Mic for audio capability. The IP100 Camera has 720p HD picture quality with wide dynamic range, enabling distance backgrounds clear and detailed.

With 355-degree Pan and 90-degree Tilt feature, you can adjust angle and rotate as per the area to be covered, leaving no uncovered spots. The inbuilt rotating motor allows you to rotate the camera from wherever you are through a mobile app and the inbuilt IR lens provides amazing night vision for complete security. The wireless HD IP100 Wi-Fi CCTV also comes with a motion detection that will send users alarm alert on mobile app when some motion is detected. The Camera also supports 2 Way Audio, that lets you connect with the other side of Camera with the help of inbuilt Microphone and Speaker. The Camera allows users to Record Videos that supports 64GB TF capacity.

10 I

I APRIL 2019

PRODUCT REALLYFOCUS HOT

Zebronics High-End Gaming Keyboard and Mouse Zebronics has high end input device solutions for working professionals and gamers alike with their premium range of mechanical keyboard called Max Pro and gaming mouse dubbed Phobos. If you’re a working professional spending majority of time at your work desk, getting your regular dose of typing can get tiring, but not when you switch up to the mechanical experience on the Max Pro keyboard with mechanical keys and tactile feedback that gives you the ease of typing/ gliding while you work. Max pro mechanical keyboard has 104 Keys and comes with features like high-quality mechanical switches with suspended keycaps providing a tactile experience that makes it, ‘Every Gamer’s Dream’. Gamers have all the more reason to choose a mechanical keyboard because of its stable heavy metal base that allows the gamer to have a very urbane and comfy experience.

Only adding to the entire experience is Phobos gaming mouse that is built ergonomically, with a 4000 DPI gaming grade sensor that comes with advanced windows software. Both the mouse and keyboard has full RGB support with customizable options.

Rapoo VH200 Illuminated Gaming Headset RAPOO introduces its newest ‘VH200 Gaming Headset’, equipped with advanced sound functionalities and cutting edge design, to improve player performance in the competitive gaming world that simply demands for the best. VH200 Gaming Headset comes with a soft, an ultra-flexible headband for comfortable long wearing, coveted with sports-performance cloth for a soft and comfortable fit even after hours of use. Reinforced with a 3.5mm jack to augment its connectivity, the headset comes with an adjustable noise isolating Mic that can be adapted to pick up only your voice, allowing you to be heard loud and clear without the distraction of any background noise, harmonizing a fluid multiplayer gaming and communication experience. Equipped with 50mm magnetic neodymium speaker, provides a superior gaming audio experience. 180 degree head beam twist due to using of ultra-strong and durability material which provide hours of comfort for console and PC gaming. This is especially useful for tracking enemies by sound in-game. Backed by One year warranty, Rapoo VH200 Gaming Headset is now available in India across leading retail and ecommerce stores in India.

GIGABYTE GeForce® GTX 1660 Series Graphics Card GIGABYTE announced the latest GeForce® GTX 1660 graphics cards powered

by NVIDIA TuringTM architecture. GIGABYTE launched 3 graphics cards - GeForce® GTX 1660 GAMING OC 6G, GeForce® GTX 1660 GAMING 6G, GeForce® GTX 1660 OC 6G. These GeForce® GTX 1660 graphics cards not only use overclocked GPUs certified by GIGABYTE but are also built with GIGABYTE cooling systems for game enthusiasts pursuing extremely performance and the best gaming experience. GIGABYTE releases GeForce® GTX 1660 GAMING OC 6G graphics card for the users who prefer Triple Fan solution with the new GeForce® GTX 1660. Equipped with 3 pure copper composite heat-pipes and direct touch GPU, it can dissipate heat from the GPU quickly, keeping the graphics card working at a low temperature with higher performance and product stability. With RGB fusion 2.0 software, users can synchronize the graphics card with other AORUS devices to create the best various lighting effect. Besides, in the GAMING series, Gigabyte also offers another original frequency model “GeForce® GTX 1660 GAMING 6G” for users referring and purchasing.

I

APRIL 2019 I 11

IN-FOCUS

80% of Today’s Project Management Tasks Will Be Eliminated by 2030 as AI Takes Over: Gartner By 2030, 80 percent of the work of today’s project management (PM) discipline will be eliminated as artificial intelligence (AI) takes on traditional PM functions such as data collection, tracking and reporting, according to Gartner, Inc. “AI is going to revolutionize how program and portfolio management (PPM) leaders leverage technology to support their business goals,” said Daniel Stang, research vice president at Gartner. “Right now, the tools available to them do not meet the requirements of digital business.”

Evolution of PPM Market Providers in today’s PPM software market are behind in enabling a fully digital program management office (PMO), but Gartner predicts AI-enabled PPM will begin to surface in the market sometime this year. The market will focus first on providing incremental user experience benefits to individual PM professionals, and later will help them to

become better planners and managers. In fact, by 2023, technology providers focused on AI, virtual reality (VR) and digital platforms will disrupt the PPM market and cause a clear response by traditional providers.

PPM as an AI-Enabled Discipline Data collection, analysis and reporting are a large proportion of the PPM discipline. AI will improve the outcomes of these tasks, including the ability to analyse data faster than humans and using those results to improve overall performance.

As these standard tasks start to get replaced, PPM leaders will look to staff their teams with those who can manage the demands of AI and smart machines as new stakeholders.

“Using conversational AI and chatbots, PPM

and PMO leaders can begin to use their voices to query a PPM software system and issue commands, rather than using their keyboard and mouse,” said Mr. Stang. “As AI begins to take root in the PPM software market, those PMOs that choose to embrace the technology will see a reduction in the occurrence of unforeseen project issues and risks associated with human error.”

93% of Indian Businesses Yet Struggle with Adequate Data Protection: Dell EMC Dell EMC announced the results of the third Global Data Protection Index revealing an increasing growth rate of data of 130% in Indian organizations (vis-à-vis Globally: 569%) and an impressive jump in data protection “adopters” of nearly 50 percentage points (48%) since 2016.

The research, which surveyed 2,200 IT decision makers from both public and private organizations with 250+ employees across 18 countries and 11 industries, provides a comprehensive understanding of the state of data protection and the maturity of data protection strategies.

Specifically, the Index uncovered an increase in the average amount of data managed – from 2.79 petabytes (PB) in 2016 to 6.43PB in 2018 in India (vis-à-vis globally: 1.45 petabytes (PB) in 2016 to 9.70PB in 2018) – and a high awareness of the value of data.

In fact, 93% of Indian respondents see the potential value of data (Globally 92%). While this acknowledgement is positive, most respondents are struggling to properly protect their data. The combination of these factors is driving many of the survey’s findings.

12 I

I APRIL 2019

Disruption Incidents Are Costly The sheer volume of data and its importance

to business operations make data protection much more challenging. Disruption incidents are occurring frequently, but more alarming is the increasing amount of irreversible data loss.

More than three-quarters (76%) of respondents in India and globally experienced some type of disruption within a 12-month period. Moreover, around 30% of Indian businesses said (27% globally) that they were unable to recover data using their existing data protection solution.

Around 85% of India respondents are using at least two data protection vendors, in comparison to 75% worldwide. The most common type of disruption faced by organizations in India using two or more vendors were: • Unplanned systems downtime (51%) • Data loss (36%) • Local disaster that affected access to data for an entire site/group (34%)

Although unplanned systems downtime is more prevalent, data loss is far more expensive.

For example, in India, those who encountered downtime experienced 29 hours of downtime on average in the last 12 months, costing $958, 583 (vis-à-vis 20 hours of downtime for global leaders, costing about $526,845). Indian respondents said that they lost more data than global & APJ counterparts, averaging 3.31 terabytes lost with a price tag of $1,287,788 (vis-a-via 2.13 terabytes costing $995,613 globally). It’s clear that organizations now recognize both at India (95%) and global level (81%) to take data protection more seriously for categories of data that have the greatest monetary value.

Challenges Surrounding Data Protection Although, most of the Indian businesses are struggling to implement a solution that adequately fits their needs, data protection “adopters” sprang forward by nearly 50 percentage points from 2016 to 2018.

Moreover, data protection “leaders” in India increased by 29 percentage points between 2016 to 2018, nearly 20 percentage points more than global counterparts.

GUEST ARTICLE

“Accelerating Business through Customer Centricity” Authored by Susheel Sharma, Sr. Project Manager Business Intelligence & Analytics, 3i Infotech Customer centricity is a reflection of our culture, process, customer experience, customer friendliness and customer satisfaction surveys.

It is also an association of our product and quality services offered to our long-standing customers. According to a recent research, 89% of businesses are soon to be expected to compete mainly on customer experience. This approach will surely lead to the end goal which every company tries to achieve – ‘to maximize shareholder’s value’.

There's a big difference between customer centricity and good customer service. For example, customer service is to help a distressed client with your product or service, but customer centricity is more than providing good service, loyalty rewards, and special promotional offers. It is to identify the most valued customer, get a clear understanding of their requirements and delight them based on their behavior. Also, our services should fit-in as a solution to the customer’s existing ecosystem. We need to bring their views to the service COE (Center of Excellence), create value for them, generate revenue from them, and find more customers like them.

Nowadays, the business process is changing dramatically, and one will find a vast difference between the modern and traditional way of doing business. End customers are more attracted towards the customer centric companies, where they get personalized services, offerings, and where their relationship is recognized and rewarded.

Customers are willing to build long-term relationships with their providers, but the experience that they gain, decides the longterm relationship. For example, the limited taxi access and fare control has sidelined the traditional taxi business and not the taxi services like Uber. There are a few common problems with traditional business models, which include limited hours of customer service, non-personalized offerings, cost and human dependencies, and untraceable services.

Today's customers are very different in their

outlook, they are more resilient, adaptable and tech savvy than their older counterparts.

They are dealing with smartphones, IoT devices, and social media. They are very u p f r o n t and do not hesitate to give their feedback and reviews on social media platforms.

This high volumetric customer data that comes from enterprise applications, CRM and other social media platforms, can play a crucial role in understanding and unfolding the behavioral insight, sentiment analysis and paying attention to the voice of the customer.

Organizations that take customer experience seriously will stand out and win loyal customers.

Nowadays, most of the quality management system (QMS) redefine quality by emphasizing on customers' expectations and satisfaction.

They are currently switching from product or service-centered approach to a customer centric approach. Because, completely satisfied customers will speak good things and be a ready reference for the other customers. It also helps in business continuance, reducing churn and increasing revenue.

Big data and statistical techniques can facilitate enterprises that offers comprehensive powerful and actionable insights into 360°

customer view, customer classification, and sentiment analysis. Analytical and statistical modeling allows an organization to forecast all portfolios and probable losses. Below are some of the key drivers: • Identify relevant cross and up-sell opportunities • Targeted marketing campaigns to acquire new profitable customers • Enable the organization to understand risk dimensions faster without expanding the pool of human resources

With limited understanding of technology stack and a lack of data-centric culture being the barriers, companies should rethink and adopt the customer centric service and understand the power of data. They need to incorporate cutting-edge technologies to get interesting data and figure out ways to use customer data in the customer acquisition journey.

I

APRIL 2019 I 13

CHANNEL BUZZ

Compuage and Arcserve Conducted Focused Data Protection Event in Bengaluru Compuage and Arcserve recently conducted an event named Data Protection by Arcserve in Feb, 2019 in Bengaluru. Varied audience consisting sales and pre sales heads from IT infrastructure, networking and storage industry including business continuity operations team attended the same. The objective of the event was to create awareness for the need of data protection and how Arcserve can be leveraged for the same. The session was conducted by Mr. Aditya Rao – CSM for South and Sri Lanka and Mr Mohd. Maqsood - CSM for South and Sri Lanka from Arc Serve and Mr. Dheeraj Potdukhe from Compuage. The session highlighted critical topics related to data protection, storage, archival and recovery which is very critical in today’s times. The meet was informative as well as interactive. Over 50 unique channel partners attended the event and appreciated the efforts of the team.

TechnoBind Honored As '2018 Rising Star of the Year' by Gemalto TechnoBind has been awarded '2018 Rising Star of the Year' by Gemalto for the third time.

This year, they have successfully implemented Gemalto's solutions for over 100+ customers.

Most of which comes from Government, BFSI, Manufacturing and Telecom sector. Gemalto's recognition reiterates the value that TechnoBind brings to clients through its innovative "usecase" based approach, wherein we figure out the use cases, business problems and challenges, and the relevant customer segment. "We have been partnered with Gemalto for over 4 years now and this award means a lot to us. We have achieved tremendous growth again this year for Gemalto in our region. This partnership has certainly helped us reach new heights in a short span of time. Today, we hold strong position in Government, BFSI, Manufacturing and Telecom sector. We look forward to more success throughout 2019," said Prashanth GJ, CEO at TechnoBind.

14 I

I APRIL 2019

Mobiistar Appoints 150 New Retailers Across Jaipur Mobiistar a Vietnamese smartphone brand onboarded 150 new retailers across Jaipur and conducted retailer engagement meets for its outstanding retailers and appreciated their efforts towards the brand. At the meets, Mobiistar highlighted the importance of the Jaipur market for the brand, its commitment towards its partners and how the company owes its growth in the country to them. Mobiistar currently has 250 retailers on board in Jaipur and aims to take that number to 500 by the end of the year. Being a nascent brand in the country, Mobiistar feels that it is necessary to recognise its partners who have helped it grow in the past year. Retailers are the people who help take the brand forward and create a fondness among

consumers. Mobiistar is grateful for them and lauds their efforts. Mr. Hardeep Singh Johar, VP, Sales, North and East said, “Retailers are the arms and legs of a brand on ground and we are thankful to them for their hard work.

Jaipur is a very important market for us and our partners work tirelessly to take our brand name to greater heights for which we would like to showcase our commitment towards them by organising such meets regularly.

RP tech India to Distribute Super Micro’s Storage and Networking Solutions In a bid to strengthen its Enterprise solutions portfolio, RP tech India has announced a distribution partnership with Super Micro Computer, Inc. (SMCI). Under this tie-up, the company will offer Supermicro’s wide range of Enterprise Server Storage & Networking solutions catering to the SMB, IDC/CDC, High-Performance Computing (HPC) and Artificial Intelligence (AI) verticals through SI partners. Supermicro is a global leader in High Performance, High-Efficiency Server Technology and Innovation. The Company provides end-to-end green computing solutions to the Data Center, Cloud Computing, Enterprise IT, Big Data, HPC, and Embedded markets. RP

tech India is betting big on this emerging business segment. The company is making substantial investments in resources to develop its expertise in the area of Data Center business. Supermicro is the established solution provider of the entire gamut of servers and storage solutions to enterprises. With this partnership, the company will leverage RP tech India’s diverse brand portfolio, coverage and strong channel ecosystem in order to reach to the potential customers.

iValue Becomes VAD for Alcatel-Lucent Enterprise iValue InfoSolutions announced a VAD agreement with Alcatel-Lucent Enterprise (ALE) to deliver industry leading Communication & Network Infrastructure solutions for Private, Public and Hybrid Cloud systems. AlcatelLucent Enterprise delivers communications and infrastructure solutions to help customers, IT engineers, business operations, and executives connect in a digital world. From fixed and chassis LAN switches, WAN and WLAN, to applications, security and management tools, their network products support IT needs

now and into the future. Subodh Anchan, Co-Founder & VP Alliance, iValue said"Both iValue and ALE's objective are aligned to protect the future of every business.

Alcatel-Lucent Enterprise offers Networking & Application solutions which effectively address the Business Transformation needs of Enterprise customers. We are confident that this partnership will be a win-win for both parties and excited with the prospects for our customer and partners."

PRODUCT FOCUS

VENDOR FOCUS

ASUS Launches Wide Range of Gaming Products in India ASUS announced its product road map for India in Mumbai. Showcasing a wide range of products in the lifestyle and gaming categories, ASUS unveiled its first chassis, the GT 501 case under the TUF banner along with the ASUS RT AX88U, the first router to run on the 802.11ax Wi-Fi standard.

ASUS, pioneers in innovation and cutting edge technology demonstrated its patent software, ASUS Aura RGB to showcase how stable and immersive it is versus its competitors. Aura RGB provides a nearly endless spectrum of colors, patterns and even the ability to link lighting to music, in-game action, or CPU/GPU temperatures.

The following products were showcased at the event: Lifestyle ASUS Zenbeam S2 Projector: An ultra-portable short throw LED projector, successor to the ASUS S1 projector. The ASUS Zenbeam S2 weighs approximately 497g and has a brightness of 500 lumens with a native resolution of 720p. The S2 packs a 6000 mAh battery that delivers up to 3.5 hours of operation on a single charge. It doubles up as a power bank to charge a mobile device when not in use.

AiMesh AX6100 WiFi System (RT-AX92U 2 Pack): The world’s first triband mesh WiFI system supporting the latest 802.11ax (Wi-Fi 6) standard. With OFDMA and MU-MIMO, AiMesh AX6100 WiFi System enables more efficient, stable, and faster transmission even when multiple devices are transmitting data at the same time. The RT-AX92U 2-Pack is 2.7X faster than normal 802.11ac 4x4 routers and offers Coverage up to 5,500 sq. ft. AiProtection Pro protects all the connected devices on your home network and advanced parental controls allow you to manage the family's internet usage. Availability: INR 25,000 ASUS RT AX88U: The ASUS RT AX88U is a dual band router that runs on the 802.11ax WiFi standard. The router boasts 4 antennas + 8 LAN ports to support more clients at the same time. Equipped with AiProtection Pro, powered by Trend Micro™, blocks internet security threats for all your connected smart devices.

Availability: April 2019 at INR 28,000 Gaming TUF Gaming GT501 Case:

16 I

I APRIL 2019

ASUS’s first MidTower Computer Case supports up to EATX Motherboards.

Metal front panel with custom TUF Gaming spatter pattern, and 4mmthick, smoked, tempered-glass side panel to showcase your build’s internals.

Equipped with three 120mm Aura Sync RGB-illuminated fans and one 140mm rear PWM fan, plus up to seven fanmounting points for targeted airflow.

Availability: April 2019 at 12,500 plus taxes

between frequency ranges for purer and clearer audio.

Availability: April 2019 at INR 15,000 ROG Balteus Qi ROG Balteus Qi is a gaming mouse pad that brings the convenience of Qi wireless charging to the desktop. Its large, portraitoriented surface offers ample room for playing in comfort while powering up compatible devices, and its micro-textured finish is optimized for ultrafast tracking.

Featuring 15 individually customizable Aura Sync RGB lighting zones, get ready to play your way, your style.

ROG Ryujin 360 ROG Ryujin is the flagship all-in-one cooler for high-end builds designed to deliver the best thermal performance. Featuring Noctua Industrial PPC fans for cooler and quieter operation, plus an embedded fan in the pump

ROG Thor 850P: ASUS’s Platinum 850W power supply, THOR was demonstrated in the GT501 TUF Case.

Externally, Aura Sync RGB illumination and an integrated OLED information panel enable unique customization and monitoring options for your ROG gaming rig. Under the hood, highquality capacitors, a 135mm Wing-blade fan, and large heatsinks allow the ROG Thor 850W to achieve LAMBDA A+ and 80 PLUS® Platinum certifications, making it ideal for PC enthusiasts who demand performance perfection. Comes with a 10-year* worldwide warranty.

ROG Delta ROG Delta is the world's first gaming headset with the industryleading, hifi-grade ESS 9218 quad DAC, which delivers impeccably clear and detailed sound.

It features a USB-C connector and comes with a USB-C to USB 2.0 adapter to let you game on your PC, console and mobile device without changing headsets.

With ROG Delta, the exclusive ASUS Essence drivers have been updated with Audio Signal Diversion technology, giving them a circular wall that helps separate high, low and medium frequency sounds, reducing interference

housing for additional cooling to the VRM and M.2, ROG Ryujin keeps your system running its absolute best.

EX-A320M-GAMING Motherboard ASUS Expedition motherboards are made for non-stop action, engineered with non-stop durability to prevent damage from moisture, corrosion and over voltages — for immense longevity. The EX-A320M-Gaming is an AMD chipset supports AMD® Ryzen™ processors, 7th Generation A-series accelerated processing units (APUs) and Athlon™ CPUs. It is a VR ready motherboard targeting consumers and game café owners and is ASUS AURA RGB compatible.

It is priced at INR xxx. Price: INR 5,000 ASUS FX HDD ASUS FX External Hard Drive is the world's first 2.5” HDD with Aura Sync lighting, USB 3.1 Gen1 data transmission speed, 256-bit AES encryption, and a capacity of either 1 TB for an extreme reliable backup solution. Featuring a futuristic design and exclusive Aura Sync LED lighting, ASUS FX gives any gaming setup a dashing look. Availability: TBD

I

MARCH 2019 I 21

PICK YOUR DEVICE: LED TV’S

This month DT has complied the list of best LED TVs launched recently in this section to help our readers choose their LEDs as per their requirement and most important budget. This section comprises all the major specifications that consumers need to know right before purchasing the device. All the listed LED TVs are excellent quality Smart TV currently which are best and affordable as well.

Samsung Smart UHD LED TV Model Name:

43NU6100

Screen Size :

43”

Screen Resolution (Pixel): 3840 X 2160 UHD

LED Screen Type:

1 No. of USB Ports: No. of HDMI Ports:

2

Speakers Output:

20W

Features:

Smart

Processor:

Quad Core

Price:

41, 990/-

Availability:

At Samsung official website.

Noble Skiodo HD LED TV Model Name:

NB32YT01

Screen Size :

32”

Screen Resolution (Pixel): 1280 X 720 HD

LED Screen Type:

1 No. of USB Ports: No. of HDMI Ports:

2

Speakers Output:

20W

Price:

8, 999/-

Availability:

At Flipkart.

Daiwa Latest Smart LED TV Model Name:

D32C4S

Screen Size :

32”

Screen Resolution (Pixel):

Screen Type:

No. of USB Ports:

1366 x 768 HD

LED

No. of HDMI Ports:

3

Speakers Output:

20W

RAM & ROM:

1 GB and 8 GB

Features:

Smart

Processor:

Quad Core

Android Version:

5.1

Price:

12, 490/-

Availability:

At all leading retail stores and ecommerce sites.

18 I

I APRIL 2019

2

INDUSTRY NEWS

GoDaddy Unveils New Professional Email For Small Business Owners and Entrepreneurs in India GoDaddy launched a new Professional Email solution in India, designed to help small business owners and entrepreneurs create a professional email address to support their ventures. A professional email account is an accessible and easy way to have the name of your company or your domain name in your email address.

Email that matches your business name, versus “generic” email, can help you look more professional and can build credibility and trust with new and prospective customers. A professional online presence is beneficial whether you are a freelancer, a small business owner, an entrepreneur in early development stages, or an established business. GoDaddy Professional Email offers a modern look and a clean interface with an intuitive experience, making it easy to set up and use. Professional Email features a responsive design that works great on all of your devices. So, whether you’re working on desktop, laptop, tablet, or on your mobile phone—it’s the same seamless experience. Additionally, GoDaddy Professional Email syncs data across all of your devices automatically so your email, calendar, and tasks are always up-to-date.

Zoho’s Site24x7 Announces CloudSpend - Cost Analytics Platform for the Public Cloud Site24x7, the cloud-based performance monitoring solution for DevOps and IT operations from Zoho Corporation announced the launch of Site24x7 CloudSpend, its cost analytics solution for public cloud platforms. The new solution is aimed at bridging the gap between capacity planning and cost optimization for resources running in Amazon Web Services (AWS) environment.

CloudSpend's business intelligence (BI) insights enable businesses to visualize runaway expenditures and implement effective budget controls while reducing operational expenditure (OpEx) across

multiple accounts. Public cloud adoption has witnessed exponential growth in recent years, and according to IDC, spending on public cloud services and infrastructure is forecast to reach $210-billion in 2019, an increase of 23.8% over 2018. The market is forecast to achieve a five-year compound annual growth rate (CAGR) of 22.5% with public cloud services spending reaching $370-billion in 2022. With public cloud being cost-effective and easy to set up, businesses tend to leverage them to digitize their services and achieve their business goals faster.

Tech Mahindra Bets Big on Reskilling to Drive Growth As a step forward in its mission to transform into a digital organization with a future-ready workforce, Tech Mahindra, a leading provider of digital transformation, consulting and business reengineering services and solutions has successfully reskilled and upskilled nearly 70% of its IT workforce in digital and future skills. The company’s recent partnership with FutureSkills, an initiative by NASSCOM, powered

by Edcast, a leading Silicon Valley organization for personalized learning has fueled the company’s upskilling drive in key digital future-skilling initiatives. As part of its TechMNxt charter, Tech Mahindra is investing heavily in reskilling its employees in

digital and next generation technologies like Blockchain, Cybersecurity, Artificial Intelligence (AI), Machine Learning (ML), Robotics, and Automation, and 5G. Reskilling employees through a four-tier internal training program and partnerships with online education partners like Pluralsight, edX.org and FutureSkills bear testimony of Tech Mahindra’s commitment towards the reskilling initiative. In line with the industry demand for digital services, the technologies range from Robotic Process Automation (RPA), Artificial Intelligence (AI), Internet of Things (IoT), Cybersecurity, Blockchain, Virtual Reality (VR), Social & Mobile, Big Data Analytics and Cloud Computing.

TO THE NEW Successfully Concluded TechFluence: A Digital Technology Conferences TO THE NEW organized its flagship technology conference ‘TechFluence’ on 30th March 2019 at Crowne Plaza, New Delhi. This was the 6th edition of the conference and it was power packed with insightful discussions around Blockchain, Java, Analytics, Internet of Things, Artificial Intelligence, Cloud, Hybrid cloud, Fintech, Cyber Security, and much more.

The event started with an exemplary keynote delivered by Mr. Jaspreet Bindra,

20 I

I APRIL 2019

TedX Speaker, and Founder - Digital Matters. An evangelist in the field of digital transformation, Jaspreet Bindra has led, mentored and even incubated numerous companies in their missions to master internet, blockchain and other emerging technologies. The entire conference was then divided in three different tracks running in parallel with 16 thought-igniting sessions on Web & Microservices, DevOps & Cloud, and

Emerging Technologies. All the speakers were renowned personalities in their dedicated fields, from companies like, Rezo.ai, IBM, Accenture, Amazon India Services, OpsTree Solutions, Knoldus Software LLP, Trusting Social, Enciphers, eJavaGuru, Info Edge India Ltd, Max Life Insurance, Symphony Talent, OfBusiness, EquonixTechlab, and TO THE NEW.

INDUSTRY NEWS

HyperX Announces Entity Gaming As Its First Sponsored Esports Team In India HyperX, the gaming division Kingston Technology, and brand leader in gaming and esports, today, announced becoming the official sponsor of Entity Gaming in India.

This is the brand’s First eSports team sponsorship in India, exclusively with the HyperX Peripherals, SSDs and Memory products. In-line with the numerous high impact platforms that HyperX has helped to develop, this sponsorship complements the brand’s intent to support talent in the Indian gaming community. Entity Gaming is one of India’s most successful professional eSports

team with a dedicated squad for competing in CS:GO. The team has proven their mettle with impressive wins in Indian and International events like ESL India Premiership, DreamHack Mumbai, Intel Extreme Masters XIV, Taiwan Excellence Gaming Cup, Mountain Dew Arena and others.

HyperX is the proud sponsor of more than 20 gaming teams globally and the main sponsor of Intel Extreme Masters and Dreamhack festivals.

HyperX products are designed to meet the most rigorous demands of professional gamers to give them the winning edge and help gamers stay on top of their game.

The Young Winners for DOTA-2 & CS: GO E-sports tournament Won $200,000/- at Cobx Masters 2019

Proved to be a day of triumph for teams, Detonators and MVP PK as they emerged victorious in their Dota 2 & CS: GO finale of Cobx Masters 2019, carrying home a gleaming trophy along with a cheque of $60,000/each while the 1st runners-up- Tigers and Alpha Red took home $20,000/each. The second and third runners-up won a prize amount of $10,000/- for each game. The tournament was hosted at NESCO, Mumbai, which went on for 3 days and saw enthusiastic participation from both, players and gaming enthusiasts. Along with DOTA-2 & CS: GO the tournament had a

separate Casual Gaming Zone for the PUBG gamers and fans who could participate and try their skills compete for a prize pool of INR 2,00,000/-. Cobx Masters saw teams from over 8 countries fly down to Mumbai to compete for a prize-pool of $200,000 spread across two titles, Dota 2 and Counter-Strike: Global Offensive.

The Dota 2 tournament drew teams from India, Thailand, Philippines, Germany, Malaysia and players from 7 different nationalities, while the CS: GO tournament drew teams from India, Thailand, Korea, Singapore and Australia with players from over 14 nationalities.

Facebook Roll Out New Initiatives at AI for Social Good Summit Facebook has announced a host of initiatives dedicated to delivering social and inclusive growth by harnessing the power of emerging technologies led by Artificial Intelligence (AI).

The announcements were made at Facebook's inaugural AI for India Summit held in Bengaluru that focused on AI for Social Good. The summit was attended by AI thought-leaders, start-ups, NGOs, and the developer community. Kickingoff the day long summit, Ajit Mohan, Vice President and Managing Director, Facebook India, said, “At Facebook, we are developing and leveraging cutting-edge technologies for

products we develop around the world. From developing a tool to swiftly connect blood banks and hospitals with blood donors to utilizing Disaster Maps to aid the relief work during the 2018 Kerala Floods, we have always sought opportunities to deploy the best of our expertise in the service of India. We are an ally for India's economic growth and social development and this summit is our effort to understand how we can contribute to the development of deep tech in India, as well as corral resources to use these technologies to develop impactful solutions for tough and persistent problems.”

Kaspersky Lab talks Managing Risks With Cyber Threat Intelligence at CISO Summit In a recent CISO Summit held in Mumbai, Kaspersky Lab presented on “Efficiently Managing Risks with Cyber Threat Intelligence”.

Mr. Sidharth Mutreja, Enterprise Solutions Architect of Kaspersky Lab, explained the steps and criteria required in managing cybersecurity risks with threat intelligence. Counteracting modern cyberthreats requires a 360-degree view of the tactics and tools used by threat actors, in order to maintain immunity to even previously unseen cyber-attacks. Kaspersky Lab’s paper helped shed light in ways to identify the attacker, making well-informed and strategic ways of threat detection, understanding the seriousness of the attack and its long-andshort term repercussions. The presentation also highlighted Kaspersky CyberTrace – a threat intelligence fusion and analysis tool, which provides real-time ‘situational awareness’, helping Tier 1 analysts to make timely and better informed decisions. Timely information on the risks associated with an organisation’s digital footprint allows the company to focus on its defensive strategy on the areas identified as prime cyberattack targets as well as make fullyinformed budgeting and staffing decisions.

Tally Solutions Aims to Empower SMEs with Technology in Gwalior Tally Solutions announced its plans to reach maximum SMEs across the state and provide support for a seamless transition to automation. The company focuses towards creating awareness amongst SMEs in India on technological solutions that can be optimally adopted to enhance their overall competitiveness. To accomplish this, Tally has begun several on-ground programs in and around Gwalior to explain the benefits of automation in daily business operations. With an aim to create technical literacy amongst SMEs, the company is also actively educating the SMEs about the optimized ways of conducting the business through various industry associations, partner programs etc. the company also conducts regular events in business forums across regions and in associations with renowned Chartered Accountants. Madhya Pradesh constitutes of over 4 lakh GST registered businesses out of which over 3 lakh are mirco, small and medium enterprises. Gwalior itself constitutes to over 25,000 GST registered businesses and 18,000 SMEs, however, the adoption of automation in the city for SMEs is only 20% and for micro and small businesses it is a mere 5%.

I

APRIL 2019 I 21

ENTERPRISE NEWS

Wipro and IIT Kharagpur Partner for Advanced Research in 5G and AI

HCL Technologies Rolls Out ADvantage Experience Platform for Omnichannel Customer Experience

Wipro Limited and Indian Institute of Technology Kharagpur (IIT Kharagpur), signed a Memorandum of Understanding (MOU) to collaborate on high-impact, industry-focused applied research in the areas of 5G and AI. Research outcomes from this partnership will be leveraged by Wipro to develop solutions for its customers, across industry verticals. IIT Kharagpur will benefit from the commercialization of the joint research insights and Wipro’s real-world industry expertise.

Wipro and IIT Kharagpur will jointly take up applied research projects on industry challenges related to the design, planning and operations of 5G networks and cognitive information processing for the automation of these processes and 5G use cases.

The two organizations will focus on AI research applicable in the healthcare, education and retail sectors as well as in domains such as climate change and cybersecurity. In addition, subject matter experts from Wipro and IIT Kharagpur will promote knowledge sharing through guest lectures, workshops and seminars on 5G and AI.

HCL Technologies announced the launch of the HCL ADvantage Experience.

This platform works with Adobe Experience Cloud to enable companies to create, personalize, and measure the customer experience through various touchpoints in a customer’s journey.

The HCL ADvantage Experience provides marketers with digital stores and libraries for quick launches, as well as the ability to integrate data from disparate legacy marketing systems. Using the HCL ADvantage Experience, an overall 50 to 60 percent accelerated timeto-market for marketing campaigns can be expected. The advantages are inclusive of a 20 to 30 percent reduction in implementation costs on account of a pre-built and reusable component library with more than 250 components; up to 20 percent faster time-tomarket based on an integrated DevOps framework tailored for Adobe Experience Manager; up to 30 percent faster code development with automated code generation; and up to 30 percent faster and more cost-efficient migration from legacy platforms. The HCL platform also enables quick onboarding and smoother agency collaboration, while standardizing processes around marketing activation.

Oracle Adds AI Smarts to Increase Oracle ERP Cloud’s Market Lead Oracle has extended the artificial intelligence (AI) capabilities within Oracle Enterprise Resource Planning (ERP) Cloud and Oracle Enterprise Performance Management (EPM) Cloud. The latest machine learning-based innovations include an expense reporting assistant, project management digital assistant, advanced financial controls and projectdriven supply chain management.

“Oracle continues to deliver on the finance innovation promise expected by our customers,” said Rondy Ng, senior vice president, Oracle Applications Development. “Our pervasive AI strategy delivered via continuous product updates ensures rapid adoption with immediate business results. This allows finance and operations teams to stay ahead of the technology curve and retain a competitive advantage.” More than 6,000 organizations in 112 countries and 23 industries have selected Oracle ERP Cloud to provide a complete, innovative and securely-featured platform for their organization. With Oracle ERP Cloud, organizations of all sizes can quickly and easily take advantage of the latest innovations in artificial intelligence, digital assistants, natural language processing, blockchain, and the Internet of Things to enable enhanced productivity, reduced costs and improved controls.

Haier Opens 2nd Industrial Park in India at Greater Noida Haier announced the ground breaking ceremony of its second Industrial Park in Greater Noida, Uttar Pradesh in the presence of Mr. Liang Hai Shan, Vice Chairman of Board and Executive President at Haier Group. The event was addressed by Mr. Song Yujun, VP, Global Appliances Haier Group and Managing Director, Haier South and South East Asia and Mr. Eric Braganza, President Haier Appliances India. The event was conducted to mark the initiation of Haier India’s second industrial park in the country in Greater Noida, Uttar Pradesh. This comes after the company had signed a MoU with the Government of Uttar Pradesh in September 2018

to invest INR 3069 crores over the next three years in two phases. With this investment, Haier India aims to scale up the production capacity of categories like refrigerators, washing machines, air conditioners, LED panels, and water heaters. This second industrial Park of the company will hold a capacity to produce two million units of refrigerators, one million units of LED TVs, one million units of washing machines and air conditioners in a year when fully completed.