DT August Issue 2019

Presents

DIGITAL TERMINAL

10th

BEST BRAND & PRODUCT INNOVATION HONOR

DT Awards 2019 complete coverage in 16 Pages Additional Complimentary Copy along with August 2019 Issue.

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CONTENT VOL - 10 , I S S UE - 8 , AUG US T 2 019

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LAUNCH OF THE MONTH

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INTERVIEW

Publisher & Editor : Rajeev Ranjan Executive Editor : Jyoti Janda Consulting Editor : N k Goyal Assistant Content Manager : Jai Prakash Content Coordinator : Suraj Rawat Office Coordinator : Raju Thapa

Jaganathan Chelliah, Director – Marketing , Western Digital, India

HP Launches Chromebook x360 for Modern Consumers in India

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GAMERS CORNER

Acer Thrills the Industry with Launch of Eight New Gaming Laptops for Indian Gamers

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VENDOR FOCUS

Asus Diverse Product Portfolio Caters To Wide Audience Across India

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VENDOR CHAT ‘‘We Have Expanded Our Reach With Over 2,500 Retailers Across the Country Today” C. Sukumaran, DirectorConsumer Systems Products (CSP) at Canon India

“We are Pleased to See the Transition towards SSDs in Desktop & Laptop Space”

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LAPPY CORNER

Lenovo Launches New AI-enabled Ultraslim Yoga S940 Laptop

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BIG BYTE

Consulting Art Direction : Vikas Sharma Visualiser : Akriti Arora Production Head : Rajiv Singh Marketing Executive : Balvinder Singh Circulation: Arjun / Badal Rawat Editorial & Marketing Office Address :

News Dot Media Pvt. Ltd. Jodhka House, 12 Sant Nagar, East of Kailash, New Delhi - 110065

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011 - 45160276

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Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved.

Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever

Tech Brands Committed For ‘Zero Tolerance’ On Price Disruption By E-Commerce: Faiita

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NEWS BRIEF

RP tech India Took TP-Link Partners on a Wonderful Trip to Dubai HyperX Sets DDR4 Overclocking World Record at 5902MHz Astrum to Provide End-To-End Solutions in India with Its New Innovation Centre

Corrigendum An exclusive interaction with Mr. C. Sukumaran, Director, Consumer Systems Products (CSP), Canon India that was printed in the July 2019 issue was unintentionally printed with the wrong headline. We regret this error and to rectify it, we are printing this exclusive interaction in the August issue with correct headline.

LIBER

NEW GENERATION

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LAUNCH OF THE MONTH

HP Launches Chromebook x360 for Modern Consumers in India The Chromebook x360 has a gorgeous, premium design with 3D stamped metal keyboard deck and a diamond-cut trim on the touchpad. It is powered

by Intel® Core™ 8th Gen processor for enhanced performance. It also has 60 Watt-hr long battery life to handle working, playing, creating or binge watching.

the device comes with an anodized aluminum finish in an elegant white matte. It’s ceramiclike feel gives it a stylish look in addition to durability and scratch resistance. Additionally, the anodized aluminum keyboard deck in cloud blue with color matched keycaps offers subtle premium touches that makes the device a head-turner.

HP Inc. introduced the new HP Chromebook x360 in India, a fast and intuitive convertible PC that will enable consumers to make the most of the Google ecosystem. The HP Chromebook combines all the great benefits of Chrome OS and Android apps to provide a simple, stable, speedy, secure and shareable computing experience. With its four modes (laptop, tablet, stand and tent), it is best suited for productivity and entertainment needs of Gen Z consumers.

The HP Chromebook is optimized for PC users who depend on Google for computational work including content creation and consumption, multiple app usage and more. After logging into a Google account on the device for the first time, data and content are readily available, as it automatically syncs the apps, documents and files configured for that Google account across all devices.

Since most computing activity is logged on Google’s servers, CPU speeds are never bogged down by full storage capacities; which means these laptops can handle as many tabs as the users need without worry of crashing the system.

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Vickram Bedi, Senior Director, Personal Systems, HP Inc. India, said, “The Chromebook ecosystem has been growing steadily across the world, driven by Gen Z’s aspiration to explore, learn, create and do more. We are excited to introduce the HP Chromebook x360 in India to help modern consumers unlock new ways to create, collaborate and consume with the features and functionalities of Chrome OS and Android apps.”

“With Chromebooks, we’ve reimagined every feature from the ground up to be simple, fast, smart and more secure, from accessing your favorite Android apps to automatic updates that keep your device up to date for peak performance," said John Solomon, Vice President of Chrome OS at Google, "We're excited to provide a new computing experience to more people by bringing these benefits to HP's x360."

The Chromebook x360 has a gorgeous, premium design with 3D stamped metal keyboard deck and a diamond-cut trim on the touchpad. The slim 3D metal chassis of

The Chromebook x360 is 16.05 mm thick and features a 14-inch diagonal FHD touch display with an ultra-thin narrow bezel (7.5 mm). Custom tuned Bang & Olufsen dual speakers provide a rich, authentic listening experience. It is powered by Intel® Core™ 8th Gen processor for enhanced performance. The device comes with up to 64 GB of SSD storage for fast processing and boot time, and up to 8 GB of DDR4 to multitask with ease. It also has 60 Watt-hr long battery life to handle working, playing, creating or binge watching.

Pricing and Availability • The HP Chromebook x360 will be available at a starting price of INR 44,990 at 250 HP World Stores in 28 cities, HP Online Store, and leading e-commerce players Amazon and Flipkart • Customers will also get premium subscription of Google one with 1 year of complimentary 100 GB of Google Drive storage, and unlimited Google Photos Storage • Additionally, customer will get 2GB of high speed 4G data every day from Jio for 1 year with JioFi device at just Rs 999, along with prime subscription to Jio Android apps • HP Chromebook users will get exclusive Meritnation education package worth Rs 35000

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ASUS – Wins 11+ awards every day

**Calculated average based on total number of awards won from January 1 to December 31, 2018.

ASUS Mini PC PN series

Best solution for corporate / Commercial scenario application

PN40 / PN60

• Upgradable & Sliding chassis design - Easy, two-step storage and memory upgrades.

• Ultracompact (0.6 L) - Saves space and blends into any environment.

• Flexible connectivity* - From dual displays to legacy devices.

• 24/7 reliability (PN60) - Extensively tested to ensure long-term reliability.

• ASUS Business Manager - Update driver/BIOS easily with live update and offer ASUS useful security SW(ex USB lock) * I/O port options may vary by model or region Powered by Intel® Core™ Processors. Intel® Inside®. Extraordinary Performance Outside. Found at: https://www.asus.com/Mini-PCs/ Intel, the Intel Logo, Intel Inside, Intel Core, and Core Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

ASUS Representatives: Chennai: 9094003141 Delhi: 9310604085

Gujarat: 9727945556 Kerala: 9745111198

Mumbai: 9833329721 West Bengal: 9836040976

Madhya Pradesh: 9833329721 Rest of Maharashtra: 7588574764

For Sales Enquiries : billy_cheng@asus.com

For feedback, email reachus@asus.com or info_india@asus.com

INTERVIEW

“We are Pleased to See the Transition towards SSDs in Desktop & Laptop Space” Jaganathan Chelliah, Director – Marketing , Western Digital, India The innovations happening across the Indian technology sector is incredible and over the past few years, we have seen significant growth in the storage industry. This growth is highly attributed to the increased demand for storage devices among people due to the more data is being generated each day. Moreover, professional gamers and basic PC users have started switching to SSDs for a better and smoother experience. Industry leader, Western Digital has been producing excellent storage solutions to boost data management capabilities for users across all vertical. Just recently, Western Digital launched its new portfolio of SSDs for the Indian market. DT got the opportunity to interact with Jaganathan Chelliah, Director – Marketing at Western Digital, India. He shared his overall marketing strategies, service offerings, and details about new launch as well.

DT: How do you see the launch of WD Black™ SN750 NVMe™ SSD by Western Digital?

DT: How do you see the transition happening across HDD and SSD market space?

DT: How do you see your post service support model?

Jaganathan: This launch is very crucial for Western Digital, the portfolio that we have launched is best in class for SSDs market. NVMe Technology provides a significant improvement in terms of performance for PC users. We are extremely happy that we have been able to bring in this product portfolio for Indian consumers.

If you look at how the technology has evolved over the past few years, our performance related growth has always been on the CPU’s side of PC technology. This is probably the first time that we are seeing significant improvement in performance from the storage perspective. And this will help the consumers in to have a far more interactive, immersive and productive experience.

Jaganathan: Today we see a significant transition happening into SSDs primarily because of the consumers think that they get value for money in terms of better performance at affordable price points. We are pleased to see the transition towards SSDs both in the desktop space and in the Laptop space. A good example would be how the laptop upgrades are happening in the service centers as if you go to a laptop service center and enquire so they will tell you that the people are actually asking for the upgrade of their hard disks and SSDs for better computing experience.

Jaganathan: We have a very robust post-sale service support model and it is fully equipped to take advantage of this new category so they have been trained to handle this very efficiently.

We continue to look at how the market is growing and then we take a call depending on what is the need.

DT: What are your SSD offerings for different set of consumers?

Jaganathan: Adopting the SSD technology is a significant benefit for the customer because they are getting into a new technology which is going to give them better performance. So our WD Green portfolio is made for everyday computing and it meets the requirements of basic computing. When it comes to the highend portfolio, there should be a function that the customer wants so it’s depending on what are their usages they should decide what type of experience and performance they need.

Accordingly, they can choose a particular product to meet their requirement.

Jaganathan: It depends on which type of applications we have brought. For gamers and content creators, we have WD Black SSDs, for mainstream or business PC users, we have WD Blue on NVMe technology and for basic everyday computing, we have an entry-level portfolio under WD Green. So it’s a complete SSD portfolio that we have, WD Green is based on SATA technology, WD Blue and WD Black have got SATA and NVMe technology.

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DT: What are the options for consumers who want to buy WD SSDs?

DT: How do you take care of partner’s benefit and keep them motivate to perform better?

Jaganathan: We have a very strong model to build the relationship stronger between us. We have various activities on the regular basis across all set of partners. We have calendarized a set of partner training events that happens on quarterly bases. We also use technology to stay connected with the partners and we run a WhatsApp business based interactive communication channel with our surveillance partners and SSD partners so that on real-time bases we can reach out to them and they can reach out to us. We also do various programs with our partners so that we are able to augment value to their businesses.

We also have engagement programs as far as partners are concerned. Our ‘My WD partner program’ is highly recognized in the channel community.

www.digitalterminal.in

GAMERS CORNER

Acer Thrills the Industry with Launch of Eight New Gaming Laptops for Indian Gamers These exciting machines include the powerhouse Triton 900, a beast in a slim form the Triton 500, Helios 700, Helios 300- 17 inch, Helios 300- 15 Inch. To tantalize casual gamers and performance enthusiasts, Acer India also launched Nitro 7, Nitro 5 17-inch, Nitro 5 15-inch, and associated accessories.

ACER

unveiled a wide array of gaming laptops aimed at gaming enthusiasts across segments at a grand event in Mumbai. Acer is the first-ever player in the market to debut such a wide range of product portfolio at a time.

Mr. Harish Kohli, President & Managing Director, Acer India, stated, “Keeping up with the growing demand for gaming PC’s in India, Acer has always gone the extra mile to ensure that our gaming machines offer the right design and power for the best gaming experience. We are excited to introduce our latest lineup of gaming devices for Indian gaming enthusiasts. The new range is built with an emphasis on strong performance, responsiveness and intelligent design. The innovation and features will please the most discerning gaming aficionados.”

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, said, “We are delighted to introduce an array of gaming machines and accessories. The consumer today has discerning taste and gamers in particular are a knowledgeable lot and know exactly what they want. With this launch, we have our gamers covered in every possible segment. Our new machines are fast, powerful and come loaded with features that are bound to excite the gamers and take their gaming experience to a whole new level."

Specifications - The Predator Triton 900 — the Convertible Gaming Notebook Evolved The Predator Triton 900 is a gaming notebook in a robust futuristic metal chassis convertible gaming laptop with innovative new design features. The new Predator Triton 900 gaming laptop is its gorgeous 17.3-inch 4K IPS display that floats above the chassis. It features a CNC-machined Ezel Aero Hinge™ that flips, extends, or reclines the 17-inch display. Users 10

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can switch between four usage modes: Display mode for sharing the screen with friends during gaming sessions, Ezel mode for playing games on the touch screen, notebook mode for traditional gaming scenarios, and stand mode — effectively turning the Triton 900 into a tablet for gaming or using creator tools. The Triton series 900’s trackpad is placed beside the keyboard, giving users natural hand placement for gaming using both the keyboard and trackpad. It’s also amazingly thin at just 23.75 mm (0.94 inches).

Specifications - The Predator Triton 500 — A beast in a slim form The Predator Triton 500 is a powerful 15.6-inch Full HD gaming notebook sits at a mere 17.9mm in thickness and weighs approximately 2.1 kg, and is aimed for portability. It has a durable, all-metal chassis and narrow bezels measuring just 6.3 mm (0.25 inches) for an impressive 81 percent body-to-screen ratio. The slimmeddown Triton 500 can easily be slipped in a backpack or briefcase, but once taken out and powered on, it becomes a gaming powerhouse.

And with up to 8-hours of battery life, users can play their favorite titles on the road or with friends away from home.

The Predator Triton 500 infused with NVIDIA GeForce RTX 2080 GPUs with Max-Q design, up to 8th Gen Intel Core i7 processors, NVMe PCIe RAID 0 SSDs, and up to 32GB DDR4 memory.

Its GPU is overclockable and VR-Ready, letting gamers enjoy the latest cutting-edge gaming and VR experiences. The 15.6-inch 300 nits IPS display brings games to life with 144Hz refresh rates in overdrive at 3ms. NVIDIA G-SYNC technology creates fluid images as they zip across the screen while gaming or watching movies.

Predator Helios 300 (15 inch and 17inch)

— Creating the Bar for Midrange Gaming Notebooks Specifications The Predator Helios 300 gaming notebook comes with a new sophisticated design that just got better with the addition of powerful technologies and killer features. Praised for being one of the first notebooks and it comes in two displays sizes -15 inch and 17 inch Full HD IPS display. Both the display features 144Hz refresh rate and 3m response time or a tearfree, seamless gaming experience. Powered by the newest 9th Gen Intel Core i7 processors for premium performance with the addition of the latest of the NVIDIA GeForce RTX 2070 GPU with Max-Q Design supported by a Turbo key for one-punch overclocking and Killer DoubleShot™ Pro for fast and lag-free networking. With up to 32GB of DDR4 2666MHz memory and up to two PCIe NVMe SSDs in RAID 0 plus a hard drive, it’s the powerhouse gamers crave for playing today’s AAA games.

Predator Helios 700 – a desktop in a laptop disguise Specifications Powering the uniquely designed Predator Helios 700 notebook is an army of the latest and greatest technologies ready to battle. This machine was built with a high-octane purpose.

With an including up to an all-new 9th Gen Intel® Core™ i9 processor for the top of the line overclockable performance, an NVIDIA GeForce RTX 2080 or 2070 GPU, up to 64GB of DDR4 memory. In terms of connectivity options, the laptop gets a Killer Wi-Fi 6 AX 1650 and E3000 adaptors delivering up to four times more network capacity in dense environments than previous-generation wireless AC networks. All that power makes games roar to life on the notebook’s 17-inch 144Hz FHD IPS display with 3ms response time and NVIDIA G-SYNC™ technology. The laptop also comes with five speakers and a subwoofer to keep the games

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(L-R): Bipul Kumar, Associate Director Electronics, Flipkart, Chandrahas Panigrahi, Chief Marketing Officer, Acer India, Harish Kohli, MD and President, Acer India, Roshni Das, Director Marketing, Intel India at the launch of gaming Laptops by Acer India

immersive and engage with full and realistic audio.

Introducing HyperDrift for Enhanced Cooling The all-new Predator Helios 700 features a unique HyperDrift forward-sliding keyboard that helps maximize airflow to keep the system running cool and enable gamers to push the powerful components to their highest potential.

By simply sliding the keyboard forward, two additional air intakes are uncovered above the keyboard and below the display, giving the powerful heat-generating components extra airflow for maximum cooling and unleashed overclocking. The new Predator Helios 700 consists of two of Acer’s custom-engineered Dual 4th Gen AeroBlade™ 3D Fans, five copper heat pipes, a vapor chamber, and Acer CoolBoost™ Technology.

Nitro 7 – A Striking New Metal Chassis specifications

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New Nitro7 gaming notebook is for casual gamers looking to boost their gaming performance as they connect with friends online and equip with the tools to dominate the battlefield for the ultimate gaming experience.

The new Nitro 7 gaming laptop will turn heads with its sleek, mobile metal design measuring 19.9 mm (0.78 inches) thin with a 78 percent screen-to-body ratio and up to 8 hours of battery life. Its high-resolution 15.6-inch display reproduces lifelike colors at a 144Hz1 refresh rate with a 3ms response time for a tear-free gaming experience — crucial while in the throes of battle. The all-new Nitro 7 packs with Next-Gen Intel® Core™ processor and the latest NVIDIA GeForce® Graphics to ensure a seamless gaming experience. It also has ample storage, with two slots available for M.2 Gen 3x4 PCIe SSDs using NVMe technology in RAID 0, and up to 32GB of DDR4 RAM with up to 2TB of HDD storage.

Nitro 5: Designed for Domination Specifications

Acer’s updated Nitro 5 laptop allows users to enjoy their favorite games in exceptional detail with a Full HD IPS display in either a 17.3inch narrow bezel display or 15.6-inch with an impressive 80 percent screen-to-body ratio.

The Nitro 5 combines a 9th Gen Intel Core processor, the latest NVIDIA® GeForce® GTX graphics, two M.2 Gen 3 x4 PCIe SSDs using NVMe technology in RAID 0, and up to 32GB of DDR4 RAM for superior gaming performance at a value. It effortlessly streams gameplay with Gigabit Wi-Fi 5 with 2x2 MU-MIMO technology.

Highlight Gameplay Connectivity:

with

Supercharged

Nitro 7 and Nitro 5 controls network with Killer™ Ethernet E25002 and effortlessly stream with Gigabit Wi-Fi 5 (aka 802.11ac) with 2x2 MUMIMO technology. The Ethernet controller automatically detects game, video and chat streams to deliver prioritized bandwidth for virtually lag-free user experience.

AUGUST 2019 I

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GUEST COLUMN

SOCIAL MEDIA: Impact, Relevance and Usefulness in the growth of MSMEs AUTHORED BY JAYATI SINGH, GLOBAL HEAD MARKETING, TALLY SOLUTIONS

In this modern era, social media seems to have become a part and parcel of our lives. We practically, eat, sleep, breathe in this world surrounded

by Facebook, Twitter, Instagram, et al, for we believe it makes the world a smaller place to live in. Apart from becoming one of the mainstream modes of communication, social media has also proved to be extremely beneficial for businesses and industries across the world. While most businesses especially, MSMEs communicate with their audience through traditional media, i.e. Newspapers, Television, Radio, etc. the response time tends to become high and the interaction level is almost negligent.

Since the MSMEs form the backbone of the Indian economy, it is crucial for them to become a part of this globalisation and understand the essence of social media. According to the reports on Hubspot, 92% of the marketing professionals have reported that social media marketing played an important role in their businesses with as much as 80% of them claiming that their inbound website traffic increased because of it.

Social Media - An Integral Part of Digital Marketing Since social media is a primary aspect of the digital marketing space, it is important for businesses to make the most of it stay at the top of their game. With digital marketing changing the entire landscape of advertising, marketers are investing most of their time in marketing campaigns and building a brand for their product. While digital marketing strategies vary from business to business, let’s look at how B2B and B2C are different when it comes to exploring this wide space.

One of the key differences between B2B and B2C digital marketing is the audience. Since B2B activities are only confined from one business to another, it is important to understand the communication technique.

Typically, B2B customers are accustomed to being bombarded with information which is packed with the technical aspects of the product/ service. B2C, on the other hand, the customers only want to know about the product or service in a more colloquial and entertaining manner.

Digital Marketing for B2B MSMEs

Digital Marketing for B2C MSMEs With limited finances, M S M E s in India fail t o explore the myriad o f opportunities which social media marketing offers.

With the focus being adoption of the latest technology to grow their business, B2C MSMEs must not ignore the potential of social media. Numerous insights, growth of the competitors, better understanding of the industry and increasing the customer base are some of the topmost benefits of creating a social media presence. Just like B2B marketing, companies in the B2C circle must not exploit other social media forums apart from Instagram and Facebook. While Facebook has the most relevance when it comes to communicating with consumers in the B2C business model, with the right kind of messaging, MSMEs can achieve its desired target even via other social media platforms.

The MSME sector primarily contributes to the manufacturing output, employment and exports, aiding in the industrialisation of rural and backward geographies, hence, populating their presence in the social media world could be tricky. Here are some of the advantages of Social Media Marketing to MSMEs: Better business visibility With the wide presence of social media across the globe, MSMEs have greater opportunity to garner more visibility. While SMEs seem to be on the backfoot to fully exploiting the traditional marketing options as compared to bigger business players having deep pockets, now with the Internet age, there are means to create an impact, with social media coming in as a strong enabler for all categories of business owners.

Creating marketing campaigns for B2B companies which are targeted to be populated on social media is quite tricky. While traditional tactics like business brunches and cold callings are still practiced, to make your brand speak for itself, social media advertising should definitely be adopted.

Identifying the mediums through which you would want to communicate with your audience in the most effective way is one of the key steps in B2B marketing as your audience won’t be present actively on all the platforms equally.

Higher rate of conversions

Lead generation for B2B businesses is the major reason why marketers choose social media to communicate about their product/service.

LinkedIn is one of the major social media platforms where businesses identify their prospective customers, but that doesn’t mean that other social media forums should be left at the backburner. The first goal of B2B social media marketing needs to be branding, not leads. Social Media Examiner found that more B2B companies are starting to pick up on this and are expanding beyond LinkedIn. While 89% of B2B marketers use LinkedIn, 88% and 83% use Facebook and Twitter respectively.

Triggers brand authority and loyalty

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‘Call to Action’ through social media are instant helping the businesses stay connected with their customers daily. With personalised communication approach, businesses can convey their values, goals, and benefits directly to the customer. With this direct way of communication, businesses can also get instant feedback from the customers and engage with potential customers in the blink of an eye.

A well-plan and well-executed social media strategy could do wonders in building a loyal customer base for a business. Studies have also revealed that customers who follow their most-loved brand pages on social media tend to stay loyal towards them and also promote them on their personal handles which results in brand authenticity. Several potential customers are often attracted to the feedback shared by existing customers and thus it is important for a business to keep them engaged with timely activities on the social media pages.

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LAPPY CORNER

DT AWARDS 2019

Lenovo Launches New AI-enabled Ultraslim Yoga S940 Laptop At just 1.2kg (2.65lbs) light and 12.2mm (0.48in) thin, With up to 8th Gen Intel Core i7 processor, the ultraslim and portable Yoga S940 comes with Windows® 10, up to Intel® Core™, up to 16GB LPDDR3 memory and up to 1TB PCIe SSD storage for the powerful performance.

From left to right- Rahul Agarwal, CEO & MD, Lenovo India and Shailendra Katyal, Executive Director, Lenovo Lenovo announced the launch of its smartest ultraslim PC- Yoga S940 with Artificial intelligence (AI) coupled with advanced audio and display technologies. Lenovo Yoga S940 is the newest addition to the range of Ultraslim PCs. The Ultraslim segment in India is seeing a healthy growth, which can be attributed to the always-on consumers who spend a significant amount of time using their laptops on the go.

Today, consumers are willing to spend more on laptops that match up to their lifestyle, have the better form factor and enhanced aesthetics.

Speaking at the launch, Rahul Agarwal, CEO & MD, Lenovo India, said, “The pace of disruption in the smartphone market is raising the bar for innovation in the PC segment and consumers are demanding similar features in all their devices, including laptops. Artificial intelligence (AI) coupled with smart features like facial unlock, voice assistant, makes Lenovo’s Yoga S940 the smartest ultraslim laptop yet.

Lenovo’s Yoga S940 is designed for the power users who value security and privacy, alongside a more convenient, personalised and immersive experience.”

As the leader in the ultraslim category in

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India, Lenovo continues to raise the bar for innovation and the new range of ultraslim PCs promise sophisticated design with invincible performance.” He added.

World’s first laptop with Contour Glass for more screen in a smaller form factor The Yoga S940 is the world’s first laptop with Contour Glass that wraps around its bezels – reducing the look of its already razor-thin bezels for a streamlined design. With its 4K HDR display and up to 500 nits peak brightness, Dolby Vision® and Dolby Atmos® Speaker System with smart audio amplifiers, users can enjoy a cinematic-like quality experience. At just 1.2kg (2.65lbs) light and 12.2mm (0.48in) thin, With up to 8th Gen Intel Core i7 processor, the ultra-slim and portable Yoga S940 comes with Windows® 10, up to Intel® Core™, up to 16GB LPDDR3 memory and up to 1TB PCIe SSD storage for the powerful performance.

Unveiled New All-in-One PC- Yoga A940 for the content creators For artists and designers, nothing is better than sketching with a pencil on paper, right?

The new Yoga A940 all-in-one desktop is here to challenge that notion. Built for digital

content creators, the Windows 10 Yoga A940 is a powerful creative canvas with a large 27inch, QHD IPS touchscreen display with Dolby Vision, which brings entertainment to life through ultra-vivid picture quality. It features a rotating hinge that enables the display to tilt to a comfortable 25-degree drafting mode, for remarkable flexibility and stability when drawing, sketching or annotating with a digital pen. Yoga A940 comes with Lenovo Precision Dial, a controller that’s tailor-made for designers, photographers and videographers to make more precise selections and adjustments to their content.

Lenovo’s Ultraslim range, price and availability Flagship Yoga S940 is available at the starting price of INR 139,990 across Lenovo.com, leading e-tailers and the Lenovo stores across India. Consumers can now also customize and build their own S940 with the specific features they want, with Lenovo’s ‘Made to order’ program.

Yoga A940 all-in-one desktop will be available at a starting price of INR 169,990 on Lenovo. com and across key stores.

Additionally, Lenovo’s ultraslim PC range includes Yoga S940, IdeaPad S540, IdeaPad S340 and IdeaPad S145 laptops.

www.digitalterminal.in

DT AWARDS 2019

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TECH INNOVATIONS

TP-Link Brings New Range of Next Generation GPON Products in India

Zebronics Introduces ‘ZEB-CC312AL1’ Car Charger

TP-Link introduces complete range of active GPON products including 8 Port GPON OLT P1201-08, AC1200 Wireless Gigabit GPON Router Archer XR500v, 300Mbps Wireless N Gigabit VoIP GPON Router XN020G3v, 1-Port Gigabit GPON ONT TX-6610 to cater the FTTH requirements in Indian markets.

Zebronics India Pvt. Ltd added a new car charger called ‘ZEB-CC312AL1’.

P1201-08 supports 8 GPON ports and can serve 1024 subscribers simultaneously by 1:128 splitting ratio, 4 Gigabit Combo (RJ45+SFP) uplink ports and two 10G SFP+ ports, Supports CLI, EMS management modes to facilitate centralized management, improve management efficiency and reduce maintenance costs. Dual redundant power supply design provides carrier-class reliability, supports AC, DC or mixed power input, 1U 19-inch rack mount product, flexible and easy to deploy, suitable for different application scenarios.

Archer XR500v comes with 11ac Wi-Fi standard, offering total data transfer speeds achieving up to 1167Mbps, with 867Mbps over the clearer 5GHz channel, and 300Mbps over the 2.4GHz Channel, 2 FXS ports to make or receive phone calls over the Internet simply by connecting the device to their existing telephone set, four gigabit LAN ports, speeds can be up to 10× faster than standard Ethernet connections supports OMCI and TR-069, which make it easy to activate, configure and manage remotely, supporting VLAN, QoS, IGMP, smooth network connection for IPTV and other services.

How a Young Inventor is Revolutionizing the Fire Safety Industry in India Innovations do not need fancy budgets and large factory spaces. They can ideate and grow from the smallest and farthest of places all across the world. Our incredible India, fortunately, has lots of developers and innovators who have dedicated their lives to providing low-cost technology especially suited to our sub-continent. Among them, 21-yearold Akhil Singhal surely knows how to make his mark.

Moved by the loss of life and livelihood of hundreds of people every year that occurs due to accidental fires, he vowed to find affordable safety solutions to improve and radically change the decades-old fire extinguisher

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If you’re on the road most of the time then a car charger is a must have accessory with the increase of mobile applications that reduce the mobile battery quick. It’s important to always have a car charger to keep your phone battery woes at bay even during an emergency.

Charge in style with our ZEB-CC312AL1 car charger that comes with a dual USB port in a super-compact design along with an LED indicator.

The output of the car charger is 5v 3.1A max. The car charger also comes with protection from over current, over-voltage and over-temperature protection. The product is available in all leading retail stores across India.

and sprinkler designs. After spending several years of his life dedicated to this singular cause, there was a breakthrough that resulted in several inventions and four fire extinguisher patents that are pending at the Indian Patent Office, an incredible achievement by any standard. Handheld fire extinguisher, fire extinguishing sprinkler, sky-scraper fire extinguisher, and industrial fire extinguisher are some of the inventions on the portfolio of Akhil Singhal. The designs have been kept the simple and low cost. They are adaptable and can be used for all sorts of structures ranging from households to commercial warehouses.

His R&D consultancy firm, Technotreon Enterprises, aims to provide innovative solutions to companies working in traditional industries. He is of the opinion that traditional companies do not have structures and systems in place to bring out new innovations into the market efficiently and this gap in the industry is what Akhil Singhal and his firm aim to fulfill.

He has shown that one does not need huge budgets and big teams to innovate and invent. India, a young nation is proud to have such youthful citizens who look beyond the obvious. He will surely inspire countless others to pursue the same and make India proud.

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VENDOR FOCUS

ASUS DIVERSE PRODUCT PORTFOLIO CATERS TO WIDE AUDIENCE ACROSS INDIA

Vinay Shetty, Regional Director (India & South Asia), Component Business, ASUS In recent years, Indian customers have turned more tech-savvy due to the boost of digital demand in every aspect of life. The demand for a more powerful & innovative component to boost the machine’s performance has increased. The major components i.e. graphics card, motherboard, HDDs, SSDs, and Cabinets have a large demand in the market. Apart from internal components, other accessories such as Keyboard, Mouse, Headset, Microphones are also witnessing huge demand YOY. But to fulfill this massive demand and to pitch the right product for customers is a very difficult task and requires an in-depth understanding of consumers’ needs and expectations. In the past few years, there is a massive shift in the market landscape and consumer behavior which brands need to observe carefully to plan their product strategy accurately. But ASUS, a well-known tech brand has already got this in their DNA since its inception. “India as a country is vast and has always been very diverse in terms of consumer expectations. The requirement is varied – it’s actually not just a country but a continent in itself where we see the various socio-economic, geographies and demographics. The way we took this up was to pitch the product as per the need and demand of the specific market which was in turn backed by our Innovation and Product R&D team who created India specific products. Thus, we were able to grab the consumer’s attention and with the range of products ASUS has to offer, the challenges, it was worth every step of the way” says, Vinay Shetty, Regional Director (India & South Asia), Component Business at ASUS while briefing about the growth journey of ASUS 18

I AUGUST 2019

in component business in India.

When Vinay Shetty joined ASUS, the company was looking for a leader who can set the longterm plan effectively for excellent results. He worked really hard in the last 13 years to boost the growth ASUS in the Indian market and make it one of the leading tech brands. The brand has dominated its presence in all segments under the leadership of Vinay Shetty, who is leading the brand for more than a decade now. Vinay reveals, “In my opinion, a brand gives an identity or prominence to an individual or a team, and not the other way round. What could I have achieved without the high profile brand image of ASUS which existed even before I joined the organisation? The Top leadership's vision, the Product teams design strength, the Marketing teams creative mind and the Service team’s relentless effort to provide the best service were the key contributors and were readily made available at my disposal to steer the organisation with the changing time and demand of the consumers.”

ASUS has a wide range of products and has been catering to the massive demand from all consumer segments. “Asus’s diverse product portfolio caters to a wide audience and as I mentioned earlier, it’s always based on the on-going trend.

We bring in products or pitch products based on the global direction the company. Currently, our new products include PC Cabinets, PSUs, CPU Coolers, Pico Projectors, ASUS Tinker Board which is a small Single Board Computer, External Storage, BLU Ray & Optical Disk drives, Stick PC or Pocket PC’s, Gaming Headsets, Keyboard and

Mice, Streaming Microphones. This is apart from our existing offerings of Motherboards, Graphics cards, Monitors and Networking products” states Mr. Shetty.

In recent years, the service providers are shrinking but at the same time the quality of products has scaled up thus reducing the RMA rate. But ASUS still ensures adequate remote location setups of the service center – more L4 repair locations – regular training and certification programs for the service engineers.

Channel partners have played a very crucial role in making ASUS undisputed leader in the Indian market. “Our partners are the backbone of the business model in India. They are real stakeholders of our success in the Indian market.

ASUS has specific product promotions and marketing campaigns for both the categories of seller platforms. The balance they wish to maintain is the potential of converting sales at the counter for direct walk-ins with their marketing and similar visual content for the online buyers,” Vinay confirms.

ASUS’s world-class computing products and service to be resonant with consumers and businesses alike, all under one brand name.

ASUS’s Component business is still a promising vertical and with newer verticals like IOT included in the segment, it will help nurture their business immensely. “We have 9 product verticals and therefore the growth opportunity is endless in years to come as digitisation and smart cities projects are moving very aggressively,” concluded by Vinay.

www.digitalterminal.in

CHANNEL BUZZ

TeamViewer Appoints Technobind as Its New Distributor for Indian Market TeamViewer® has engaged TechnoBind as its new distributor in India. TeamViewer partners with key domestic distributors who understand the local markets remarkably well, in the bid to further establish its presence in India.

As its second country-wide distributor in India, TechnoBind Solutions Pvt Limited, a leading technology distribution company, will distribute the various TeamViewer software solutions across India with its widespread reseller and partner network. Together with its strategic

partners, TechnoBind will not only target SMEs but also large enterprises with TeamViewer TensorTM, the company’s a SaaS, cloud-based enterprise connectivity platform that can be deployed quickly and easily across large-scale IT infrastructures.

“We welcome TechnoBind onboard as our distributor and are sure that this partnership will be the springboard for us to penetrate new turfs in India and help deliver our remote connectivity and management solutions to

potential customers,” said Krunal Patel, Head of business, India and South Asia.

“TechnoBind is excited about the market opportunity we see ahead along with TeamViewer.

With our effectively designed GTM strategies and well spread channel network, we will strive to boost TeamViewer’s presence across the country.

We are of firm belief that this partnership will go a long way towards supporting our customers to get secure remote enterprise connectivity solutions.” said Prashanth GJ, CEO, TechnoBind.

DIGISOL Conducts “STEP UP” Training Program for System Integrators in Aurangabad DIGISOL Systems Ltd. recently conducted a training program for System IntegratorsSTEP UP in Aurangabad. The agenda of the program was to give knowledge to the System Integrators in the region on the latest products and technology provided by DIGISOL. STEP UP is a DIGISOL property designed to educate System Integrator Engineers in Tier I and Tier II cities about the innovative DIGISOL products available in the market and how these products are designed to meet the current IT Networking Industry demands. Post the training, all the attendees were awarded with

certifications.

Commenting on the occasion, Samir Kamat, Manager Technical Training, DIGISOL Systems said, “SI partners are very crucial for our business thus, it is important for us to conduct training programs like Step Up to train and educate them about our latest products. We truly believe in growing with our partners and continue to support them in taking the latest innovation to the customers.”

DIGISOL has been empowering partners, System Integrators, ISPs/MSOs across India

by conducting various training programs like STEP UP, DCCI and FTTH XPERT. To keep up the momentum in 2019, the company will continue hosting all these programs in various Metro, Tier I & Tier II cities.

Xiaomi India Boosts Its Offline Presence by Opening 2000th Mi Store in Karnataka heavily accelerated its offline business expansion at a scale that is yet to be matched in the Indian tech industry. It witnessed an astounding 100% growth rate in its Mi Stores expansion plan within merely 15 weeks of opening its 1000th Mi store, which was recently announced at the end of April.

Xiaomi announced its 2000th Mi Store. With the new Mi Store located in Tumkur, Karnataka, the brand continues to witness rapid expansion in its innovative retail efforts. Xiaomi India now has Mi Stores present across nearly 600 cities and 28 states, providing highly accessible yet exceptional brand experience to its customers across the nation.

Serving as an extension of Mi Homes concept, Mi stores are aimed at gaining brand outreach across tier 3 and below towns and districts in India, wherein Mi Fans and customers receive the valuable opportunity to explore, experience or buy Xiaomi products under one roof. These stores serve as a prime example of Xiaomi’s innovative retail concept, marrying the brand’s e-commerce efficiency with intimate retail user experience.

With its 2000th Mi store launch, Xiaomi has

Xiaomi successfully generated employment

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opportunities for nearly 4000 individuals across rural and semi-urban regions of India through its rapid Mi Store plan expansion in such a short span of time. As part of the brand’s extensive efforts to boost entrepreneurship capabilities in rural segment, Xiaomi is encouraging Mi Fans from small towns t villages, and other local individuals to run and operate these stores.

Xiaomi invites all interested entrepreneurs to apply for a Mi Store via a simple online form on mi.com Marking the new retail achievement, Manu Jain, Vice President, Xiaomi Global, and Managing Director, Xiaomi India, shared, “With the beginning of 2017, we started our offline journey in India. It has led to a lot of learnings and today we have been able to establish our presence in the retail industry. Mi Stores was a big leap in the retail industry where we took premium shopping experience to rural markets.

We have approached 2000 Mi Stores in record time across 600+ cities and extremely proud to be bringing the best specs, with highest quality at an honest price to millions of our Mi Fans.”

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CHANNEL BUZZ

Rah Infotech Organized Security & Performance Summit 2019 to Address Security Issues With government agencies deploying the latest technologies and improving their IT infrastructure at par with global enterprises, it has become all the more important for them to keep a robust and fool-proof security apparatus in place by deploying the latest security solutions that can address the potential cybersecurity threats at every layer of potential vulnerability. Not only that, the IT infrastructure also needs to be monitored regularly with the right kind of testing and diagnostic tools to enhance business performance and offer the best customer experience.

Keeping that in mind, RAH Infotech convened its Security & Performance Summit 2019 in New Delhi to apprise the government agencies, one of its most valued customers, the potential security issues that can impact in delivering the Government's citizen-centric services.

The summit was kick-started by Chief Guest Dr. Jaijit Bhatatcharya, President, Centre for Digital Economy Policy Research, who highlighted various security and performance issues faced by governments across the world. Sharing many data points, Dr. Bhattacharya also spoke about measures and best practices that need to be adopted by government agencies to safe guard their data.

Keynote speaker Manjeet Singh, Senior Vice President at RAH Infotech apprised the audience about the company's security and compliance products and solutions aimed at government deployments. The highlight of the event was Security & Performance Roadmap

by Digvijaysinh Chudasama, Public Sector Lead at Deloitte, in which he shared his insights on cybersecurity strategic plan outlining the goals and objectives. This was followed by Cavisson's entire product portfolio overview and Skybox's product overview. Themed 'Better visibility for enhanced performance' the summit was supported by RAH Infotech's technology solutions partners Cavisson and Skybox Security, and Knowledge Partner Deloitte.

The summit was attended by over 150 senior

government officials comprising of various agencies and PSUs. "The whole idea of this conference was to apprise our Government customers the potential cyber threats that emanate from multiple sources including vulnerable networks, multiple device types, varied security protocols, and unaware users, and how to address these with the right kind of security and performance solutions," said Ashis Guha, CEO, RAH Infotech.

"Having the industry-leading technology solution firms as our partners, we have been serving the Government customers for over a decade and are best positioned to understand the challenges they face in terms of technical know-how."

Supertron Announces Value-Added Distribution Business to be Lead by Debraj Dam Supertron being an industry leader in distribution set-up a new vertical ‘Value-added Distribution’. Supertron VAD business mission aims to pioneer in IP communication into every family, business and community aimed at linking digitally by safeguarding elation for citizens and increasing human proficiency.

Supertron intends to provide pre-sale support comprising product demonstration, installation and technical support, a service being increasingly required in view of the sophisticated nature of products being sold, a premium on the individual selling to be technically competent and a wider range of such products being offered.

With this objective, Supertron announced that Mr. Debraj Dam is joining Supertron as Chief of VAD vertical. Debraj, with over two decades of growth leadership experience, is recognized as a change management expertise and has the background of IIM -Ahmedabad. Debraj will be responsible for establishing and leading

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Supertron VAD vertical based in Delhi along with SI business and focusing PAN India operation.

He will advance the business strategy, vision, and employee-first ethos of Supertron in the India market ensuring value-based alignment and commitment that provides tangible insights and business value with a consultative approach.

Mr. V.K. Bhandari, CMD, Supertron Electronics Pvt. Ltd. said “Due to our ongoing consistent successes, Supertron is expanding systematically and scaling its product offering to meet the increasing demand for storage, Server, security, AV, DC & IP communication vertical”. He further added that Deb is a trusted disruptor with 2 decades growth leadership as a transformation leader, solution innovator and brand builder and distinctively suited to help us nurture and grow a VAD vertical that enables employees to excel and customers to succeed with our best of breed solution for increasing human proficiency. We have a very strong

brand portfolio and partner reach to grow our business at 20% CAGR for past 5 years.

“I look forward to establish a strong presence of VAD vertical in the India market and set the agenda of the company towards partner experience and solution innovation,” said Debraj Dam. Further, I’m excited to build a passionate VAD team and work with our existing PAN India team members to expand inclusive thinking and processes, and grow and take Supertron to the next level in the India market of bringing latest technological products and its solution to partners & customers.

www.digitalterminal.in

LAUNCH PAD

CHANNEL BUZZ

RP tech India Honored with Prestigious Highest Business Growth Achievement Award from Western Digital partners of Western Digital. The Company felicitated and celebrated the success of its key allies, who have given their significant contribution to the Western Digital’s growth and expansion in India. RP tech India was honoured for its consistent performance in achieving the highest growth in the Devices business.

RP tech India announced that it has won the highest business growth achievement award from Western Digital. The Company conferred the award for ‘Highest Achievement in Business Growth YoY for Devices’ at the Western Digital India Distributors Summit 2019 held in Bengaluru on August 6-7. The two days event witnessed the gathering of key distributors and

Conferring the award, Khalid Wani, Director, Channel Sales, India, Western Digital added, “In a wide country like India, it is extremely important for a brand to lay strong foundation of networks through distributors and channel partners. Of all the pan-India distributors from our network, we are delighted to recognize RP tech India’s efforts and channel system because of which Western Digital has

registered remarkable business growth (YoY) for its devices. We look forward to similar diligence and business contribution.”

Commenting on the award, Mr. Rajesh Goenka, Director, Sales & Marketing at RP tech India said, “We are honoured to receive this award from Western Digital. Value-added support is our key differentiation in the industry and we always thrive to be a strong ally of our vendor partners. We, through our robust distribution network of 9000+ partners, 50 branches and 50 service centres spread across over 750 locations are committed to making Western Digital one of the leading storage brands in India.” RP tech India is the national distributor of SanDisk and WD range of products and solutions.

Acro Engineering Company Becomes Official Distribution Partner of Antec in India Acro Engineering Company (AEC) is glad to announce its partnership as the authorized National Distributor for Antec in India. In addition to this, Acro has been entrusted to handle all the marketing activities and aftersales service of Antec henceforth.

On this occasion, Himanshu Jain, Co-founder & CEO, Acro Engineering Company said, “This partnership comes as a great delight for our company. Our team has some fantastic strategies in mind when it comes to marketing and promotion of Antec in India as we believe that the company has great options in its portfolio to serve the growing Indian gaming

and consumer market.”

“We are very happy to be associated with Acro. We believe that this partnership will set grounds to great marketing, sales, and operations system which Antec always wanted in India. This Antec - Acro partnership signals the start of an exciting journey for the industry, with a lot of upcoming projects and activities in-line for both the companies. Antec focusses on Indian Esports, gamers, budget gaming and believes in delivering the best to

them at the most affordable prices. In fact, our upcoming products will prioritize the Indian gaming industry,” quoted Kevan, APAC Head, Antec.

Net Protector Successfully Concluded Cyber Security Event at Nagpur attended by over 200 Computer Dealers and IT Service partners.

Net Protector organized a conference on Cyber Security at Hotel Tuli Imperial, Ramdaspeth, Nagpur on 24th August. The event was

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This informative event concluded successfully and provided significant knowledge to the attendees about emerging threats, consequences and its best possible solution. The event was focused on ‘How Corporate, Enterprise and Organisations can protect their servers and network from hackers, virus, malware, and emerging ransomware attacks”.

Based on their own study and research, the Net Protector team shared vital information regarding various cloud and data security

threats. Attendees were also delighted to boost their awareness about existing business threats among any organization. They came to know about the best tips and measures to keep the IT infrastructure safe and secure.

As Net Protector is Made in India brand and one of the well-known provider of security solutions in India. They keep on organizing such informative events to help the industry from potential threats and spread awareness about cybersecurity. Such conferences have helped the Corporates, Enterprises and leading Organizations in order to protect their confidential data and boost their security against cyber threats.

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TECH BRANDS COMMITTED FOR ‘ZERO TOLERANCE’ ON PRICE DISRUPTION BY E-COMMERCE: FAIITA HP have agreed to look into the matter take corrective measures. Overall, we are happy with the outcome of the meeting and we hope the vendors will take more measures in the coming months and years to protect the offline channel.”

Pursuant to FAIITA and Brand Owners meeting convened by PCAIT in New Delhi, All Brand Owners have ad idem agreed to follow concerns tabled by FAIITA on behalf of pan India B&M: 1) Zero Tolerance’ to Online led disruption anytime, especially during forthcoming festive season, 2) Details related to SKUs _ inter alia_ Models, Quantity sold to or will sell to Online for their planned forthcoming festive sales and likely price, shall be shared with secretary FAIITA or their respective authorized channel in advance,

FAIITA (Federation of All India Information Technology Associations) and PCAIT hosted a meeting in Delhi recently to addresses the concerns to keep alive the offline market in a fight with the dominance of online shopping platforms. The pricing on the e-commerce platforms has become a major issue for offline partners and traditional partners are suffering a lot.

As time has come for the festive season, so in order to protect the dealers and retailers, FAIITA along with the major brands like HP, Dell, Lenovo, Acer and ASUS discussed the challenges caused due to price disruption for offline partners. All the leading tech brands agreed upon 'Zero Tolerance' with regards to any price disruption. Business owners travelled from across the country to show the seriousness of the issue.

Saket Kapur, General Secretary, FAIITA said, “All the five brands have expressed total support to the association and they have ensured zero-tolerance complied with any kind of price distribution. Zero tolerance before the judgment by Delhi High Court was not possible.

The judgment which comes about two months back has inspired us to go for zero tolerance.”

Alok Gupta, President, PCAIT commented, “Every time we used to move one step ahead.

Initially, the law of the land was not so strict so they used to get away by saying that we 26

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are unable to handle it. It’s only from last three years they have acknowledged of handling it.

Last to last year they have shared a mail with us where they showed the concern about the online retailers, second year compensation this year zero tolerance. For three years we have reached here.”

Champak Raj Gurjar, President of FAIITA stated, “FAIITA has informed the leading vendors in clear terms about the concerns of the offline partners and that just backend support to the offline channel is not sufficient; the partners want price parity between online and offline sales. And the offline partners want the implementation of this change before the forthcoming festival season. We are glad that representatives of all the leading vendors like Dell, HP, Lenovo, Acer, and ASUS have attended the event and have promised to consider the concerns of the offline partners and take immediate measures to set the same prices online and offline. Also, there are some concerns regarding the serial number of some HP products causing confusion among partners while differentiating originals and counterfeits and representatives of

3) Models, SKUs, Derivatives and specifications and availability of all products will remain same from customer perspective across all GTMs, 4) As far as possible frequent and immediate price drop on products carried by B&M shall be avoided by Brand Owners, 5) HP supplies have taken initiatives and planned some more to uniquely identify and distinguish any toner from counterfeit and ensure to protect the credibility of their channel partner.

6) MRP of all products will be same across all GTMs, and Online will not be permitted to publish deceptively escalated MRP and significant discount offered thereby.

www.digitalterminal.in

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VENDOR CHAT

‘‘We Have Expanded Our Reach With Over 2,500 Retailers Across the Country Today” Today, technological advancements have completely changed the world, every sector is leveraging the evolving technology for sustainable growth.

The printing business all across the world has registered quite good growth in past years and it continues to grow further with help of new innovations into this domain. If we talk about the Inkjet, the adoption has increased in recent times. There are many verticals who are now shifted to Inkjet printing machine due to emergence of InkTank technology. Canon, leader in the domain has always offered excellent machine to large customer base across India. In a recent interaction with DT, C. Sukumaran, Director-Consumer Systems Products (CSP) at Canon India shared his views on the growth of printing business across India and their strategies to grow with the market.

C. Sukumaran, Director-Consumer Systems Products (CSP) at Canon India

DT: How do you see the YoY growth for Canon’s printing business in India?

C. Sukumaran: With the evolving technology landscape, consumers are looking forward to innovations that bring ease and connectivity to their everyday life. At Canon, we are committed towards the cause of making printing an enabler of creativity for consumers. In this endeavor, we have seen positive growth in the country when it comes to the printing segment ever since our inception. Going forward too, we are expecting a significant increase in our YOY growth in 2019. The InkTank printers contribute 70% of the inkjet market, which would be about 1,200,000 units and we foresee immense growth in this segment in the future as well.

We are optimistic that we will witness steady growth in terms of products sold, from 200,000 units last year to 300,000 units this year.

DT: How do you see the adoption of Ink Tank printers (Inkjet) among SMBs/SMEs? C. Sukumaran: SMEs have begun to understand the importance of maximizing productivity and ensuring profitability. Traditionally, India has been a laser dominated market targeting SMEs and corporates whereas inkjet printers have always targeted towards home user segments.

However, with the introduction of Ink Tank printers, inkjet printers have made their way to small and medium businesses.

Our range of PIXMA G-series printers are

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equipped with a host of features that will cater to the varied print requirements of the SME and SOHO segment across India. These high capacity ink-tanks will enable an increase in the overall yield, which has brought down the cost of printing. Each of our PIXMA G-series printers feature a front-facing, built-in refillable ink tank system along with a 1.2’ inch LCD enhancing user experience. Paired with the ink bottle's spill-resistant tops, the system is designed to provide seamless and clean usability at home and office. At Canon, we are optimistic that 2019 will see increased adoption of InkTank printers in the SME/SMB segment, adding on to our success story in the country.

DT: Please brief about your channel ecosystem in India. What is your plan to boost channel strength in the near future?

C. Sukumaran: Channel Partners have played an integral part in our success story in the country and as one of our key stakeholders, they have enabled us to strengthen our foothold in the industry and reach out to a diverse range of customers. With a strong network of 2500 channel partners across the length and breadth of the country, we endeavor to further consolidate our regional presence.

Regional penetration is one of our core focus areas as we want to make our products and services available to the farthest geographies in the country. Moving forward too, we would ensure our presence on platforms where our customers are present, aligning with our corporate motto of always ‘delighting our customers’.

DT: What is your current retail plans across India?

C. Sukumaran: As we have a diverse consumer base with varying buying patterns, our go to market strategy focuses on expanding touch points for increasing access to our consumers.

After the introduction of the CISS technology, our printing business has definitely expanded across regions. Earlier the printing segment was limited to metros, tier 1 and tier 2 cities, but now CISS has helped us penetrate further into the tier 3 and 4 cities. Also, the launch of PIXMA Zones across India to enhance the customer experience is a way to connect with customers.

We are available across all channels for providing the best of product availability and service to our customers. We have expanded our reach with over 2,500 retailers across the country today, along with tying up with national retail chains and e-commerce chains. Currently, we have a strong presence in over 600+ towns, regional penetration being our focus area.

DT: How do you assure the best service support to your large customer base?

C. Sukumaran: Service support is extremely critical to our growth and I can proudly share that our strong service network expands to over 600+ towns, covering the length and breadth of India. Additionally, our online feedback system enhances the quality and lets us stay more connected with our customers.

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HP Introduces New Series of Laser

Printers with Compact Designs to Fit Your Workstyle

HP Inc introduced new series of HP Laser Printers in India, built to enable businesses with high quality and productive printing solutions.

Designed for life and workstyle, the HP Laser 108 Printer Series, HP Laser MFP 136 Series and HP Laser MFP 138fnw delivers high print speeds that are compatible with easy mobile printing features such as WiFi Direct.

“As the leader in overall print as well as Laser Printer market, we continue to drive innovation and bring relevant products for our customers in India.” said Leo Joseph, Sr. Director, Printing Systems and Solutions, HP Inc. India. “The new series of HP Laser Printers can help businesses, especially Small and Medium Businesses and Startups, to drive efficient and economical printing operations without compromising on the quality.”

The 108 Single-Function series, along with the Multi-Function 136 series and 138fnw have been transformed to support clutter-free, mobile-first workspaces, with productivity in mind. This is particularly beneficial for SMBs who have relatively smaller offices and hence need Printers that can print, scan, and copy even in the smallest of spaces.

Powered with WiFi Direct, the printers can be connected and controlled using the HP Smart 30

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App to get work done wherever, whenever.

With the app, users can print, scan and copy documents from their smartphones, and share them using cloud or email. The app can also connect with these printers directly and print documents, even when there is no network connection available.

The new HP printers combine the legendary HP printing quality with attractive pricing to ensure great value for money.

“HP is committed to provide best in class experience to all segments of consumers and we keep innovating our products to meet their expectations,” said Manoj Kapoor, Country Category & Sales Head for consumer & SMB printing, HP India. “With the introduction of the new range of HP Laser Printers, we are catering to the evolved needs of consumers with fullfeatured laser printing solutions suitable for modern workplaces.”

Key Features include: • Print speeds up to 20 pages per minute (A4) • Outstanding Print Quality at Affordable Price • Produce sharp text, bold blacks and crisp graphics.

• Hi-Durability with Duty Cycle of 10000 Pages • Compact Design & Ease of Use < Can fit anywhere due to relatively smaller size and compactness. < Quick and easy printing directly at the control panel.

• Connected and Mobile < Easy scanning, copying and printing using HP Smart App from a variety of smartphones < Wi-Fi Direct feature enables connecting to the Printer directly, even without a network connection

Pricing and Availability: • HP Laser 108 Printer series are available in the price range of INR 10960-12,390 • HP Laser MFP 136 Series and HP Laser MFP 138 fnw will be available in the price range of INR 16,560-20,482 The new HP Laser Printers will be available across HP World Stores, Large Format Retail Outlets, IT Retailers and e-tailers.

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NEWS BRIEF

RP tech India Took TP-Link Partners on a Wonderful Trip to Dubai Honoring contribution of its partners in TP-Link business, RP tech India recently offered a memorable foreign trip to its elite channel partners.

Under the flagship Foreign Trip Scheme (FTS) scheme designed for channel partners who excel in SMB business, RP tech India took partners to an exotic trip to the land of dessert. The FTS is a target based scheme conceptualized by RP tech India, wherein top-performing partners get foreign junket for achieving their sales targets. This year, networking partners from across India were qualified for Dubai FTS for achieving targets in 2018 -19. The FTS also provided partners with an opportunity to engage and interact with the senior leadership of and TP-Link, who was also part of the trip.

DIGISOL Appoints Krushna Garkhede as Head of Marketing DIGISOL Systems Ltd. appoints Mr. Krushna Garkhede as Head of Marketing. In his role, Krushna will drive the company's marketing efforts to support overall strategic objectives for DIGISOL 2.0 and impel growth by focusing on market opportunities. Mr. Krushna holds 12+ years of experience in Marketing. Speaking on his new role, Mr. Krushna Garkhede, Head of Marketing said, “I am excited to join the Digisol team.

It’s a privilege to work with an organization that has been digitally empowering businesses through its solution in India since 3 decades.

In this role, I am excited to identify strategic opportunities that would amplify our voice and presence in the market even more, through various marketing initiatives.”

Astrum to Provide End-To-End Solutions in India with Its New Innovation Centre Astrum unveils a dedicated innovation centre as a part to drive customer transformation agendas in India. Speaking about the Innovation centre, Mr. Manoj Kumar Pansari, Chairman and Managing Director said, “Today, we stand as a developing new technology brand and our vision is to stand as the No. 1 accessories brand in the world. With this, we are focusing on Indian market by tuning the products to suit Indian requirements.

Our R&D will cover the complete process from concept to production of the ideas.” Yogesh Dhandharia, who has been appointed as the Director for Astrum Innovations India, has a distinctive and unique blend of capability and experience both in technology and general management, having played a lead role in opening the innovation centre. He brings this experience to Astrum, where his deep knowledge in IT and software will be essential to its success.

Phishing Emails Impacted 1 in 2 Indian Organizations That Were Hit by a Cyberattack Sophos announced the findings of its global survey, The Impossible Puzzle of Cybersecurity, which reveals IT managers are inundated with cyberattacks coming from all directions and are struggling to keep up due to a lack of security expertise, budget and up to date technology. The survey polled 3,100 IT decision makers from mid-sized businesses in the US, Canada, Mexico, Colombia, Brazil, UK, France, Germany, Australia, Japan, India, and South Africa. The wide range, multiple stages and scale of today’s attacks are proving effective. For example, 54 percent of those who fell victim to a cyberattack were hit by a phishing email, 39 percent by ransomware and 48 percent said they suffered a data breach. Based on the responses, it’s not surprising that 50 percent of IT managers consider software exploits, unpatched vulnerabilities and/or zero day threats as top security risks, while 43 percent consider phishing as a security risk.

HyperX Sets DDR4 Overclocking World Record at 5902MHz HyperX, the gaming division of Kingston Technology announced that HyperX Predator DDR4 memory was used by MSI’s in-house overclocking team to set a new overclocking world record for the fastest DDR4 memory frequency at 5902MHz. The overclocker broke the record with a HyperX Predator DDR4 8G module and an Intel® Core™ i99900K on an MPG Z390I GAMING EDGE AC motherboard. “HyperX is honored to be part of the revolutionary breakthrough in DDR4 overclocking history,” said HyperX. “An over-5900MHz record marked a new era of DDR4 memory since its release in 2014. HyperX engineers will continue to improve highspeed yields to get faster products and push previously unattainable performance records.”

Lenovo India Appoints Ashok Nair as the Director for India Service Operations Lenovo India announced the appointment of Ashok Nair as the Director for India Service Operations. Service is a strategic focus area for Lenovo and with this appointment, Lenovo aims to become a true customer centric brand, while driving growth. Ashok comes with over two decades of experience in increasing brand presence for consumer-focused businesses in India and South Asia, across IT businesses like Intel as well as new-age businesses in educational technology. His previous stint was as an entrepreneur where he was the co-founder at Math Adventures, an edutech focused start up. After a successful exit, he is returning to the corporate world. In his previous innings at Lenovo, he started as Director of Sales for South India and Sri Lanka, setting up and closed his stint as the Director of HSB, delivering P&L objectives and growing volumes of sales across all business units.

Kaspersky to Break the Myths of Gamers about Cybersecurity Kaspersky, recently announced its association with ILG (Indian LAN Gaming) to connect with Gaming community to showcase their home security solutions which are curated especially for gaming pros that spend continuous hours online, thus exposing themselves to numerous online threats. “According to a recent report India recorded a whopping 250 million online gamers in 2018, which is a 10-time spike from 25 million in 2010. The online gaming industry is expected to generate revenue of over INR 11,900 crore by 2023. Gaming can undoubtedly be seen as one of India’s fastest growing industries and with its fast-expanding base in one of the world’s youngest countries, the Indian gaming industry has been in a desperate need of a solid anti-virus that protects the machines

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and breaks the very popular myth that an anti-virus affects the speed and performance of the system, as those are the 2 most important aspects for a gamer” said Mr. Nikhil Dudwadkar, Marketing Manager, Kaspersky (South Asia).

About 85% of the estimated 250 million Indian gamers use their mobile phones and 11% use tablets and computers. This exposes a huge number of them to all kinds of online threats, many of them irreversible. Gaming Mode covers them all. It is one of the sharpest, best performing antivirus feature in the market, busting the myth that anti-viruses negatively impact gaming performances.

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HIGHLY CUSTOMIZABLE EDR SOLUTIONS CLOUD SANDBOXING WITH MACHINE LEARNING MULTILAYERED ENDPOINT PROTECTION GLOBAL REAL-TIME THREAT INTELLIGENCE

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Whenever a zero‑day threat such as ransomware is seen, the file is sent to our cloud‑based malware protection system – LiveGrid®, where the threat is detonated and behavior is monitored. Results of this system are provided to all endpoints globally within minutes without requiring any updates.

Uses the combined power of neural networks and handpicked algorithms to correctly label in‑ coming samples as clean, poten‑ tially unwanted or malicious.

World‑class security researchers sharing elite know‑how and intelligence to ensure the best round‑the‑clock threat intelli‑ gence.

For additional solutions for enterprises, including backup, DLP and network security, visit www.eset.com/enterprise.

RNI No : DELENG/2010/31992