DT September Issue

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COVER STORY

BY 2030 EVERY ORGANIZATION WILL BE A DIGITAL ORGANIZATION, POWERED BY SOFTWARE AND ANALYTICS

www.digital te rminal . i n

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Everything you need to know to stop ransomware.

67% of Indian organizations were hit by ransomware in the last year.*

91% were running up-to-

date endpoint security at the time of the attack.*

Protect against Ransomware with CryptoGuard The proven CryptoGuard capabilities in Sophos Intercept X block ransomware as soon as it starts trying to encrypt your files, returning data to its original state.

“Intercept X stopped all ransomware attacks we tested against it in seconds.” - ®ESG Labs “Since deploying Intercept X we’ve had zero ransomware infections.” - ®Flexible Business Systems For more details visit www.sophos.com/intercept-x Tel: +91 79 66216838 Email: indiamarketing@sophos.com *The State of Endpoint Security Today survey was conducted by Vanson Bourne, an independent specialist in market research. This survey interviewed 2,700 IT decision makers in 10 countries out of which, 300 respondents were from India, based in Delhi, Mumbai, Hyderabad, Bangalore, Kolkata and Chennai.

CONTENT VOL - 0 9 , I S S U E - 16 , S E P T E M B E R 2 018

10: VENDOR FOCUS Publisher & Editor Executive Editor Consulting Editor

Rajeev Ranjan Jyoti Janda NK Goyal

Editorial Coordinator

Jai Prakash

Office Coordinator

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Consulting Art Direction Visualiser

Vikas Sharma Akriti Arora

Graphic Designer

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Rajiv Singh

Marketing Executive Circulation

Seagate Launched Wide Range of Advanced 14TB Hard Drivesx

Balvinder Singh Gopal Kumar

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13: CHECKOUT IT HyperX Pulsefire Surge Gaming Mouse

14: SMART BUZZ Xiaomi India Boosts Its Flagship Redmi Series by Launching Redmi 6, 6A & 6 Pro Smartphones

16: FACE 2 FACE “Customer Service Is Critical For Any Brand And We Take This Aspect Of Business Seriously�

Mr. Vishal Parekh, Marketing Director, Kingston Technology & HyperX India

18: CHANNEL FOCUS Zebronics Inaugurates its Exclusive Retail Store in Salem

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Kaspersky Lab Wins HKB International Business Awards for Cybersecurity

25: IN-FOCUS TP-Link Launches the Powerful Gaming Router Archer C5400X for High-end Gaming

COVER STORY

BY 2030 EVERY ORGANIZATION WILL BE A DIGITAL ORGANIZATION, POWERED BY SOFTWARE AND ANALYTICS

The way technology has spread its wings in all the industries across the world, it has amazed all of us with huge benefit and its dominative presence. Technology has given new ways to engage effectively with more customers. Now businesses understand the value of being digitally empowered as this approach provides them an extra hand to grow business. India’s digital landscape is continuing to evolve dynamically and it is powered by several factors i.e. penetration of internet, government’s focus on Digital India, all time connectivity due to smartphones etc. All these factors are helping India to become digitally empowered economy. Organizations having a planned digital roadmap today especially for engaging customers will get lead in the race towards growth as the country transforms digitally. Further explaining the importance of having Digital Mantra for customer engagement, DT has compiled an informative story to make readers aware about new business tools.

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Businesses across India are at the cusp of a great tectonic shift and a new technological era is dawning upon us. With the advances being made in compute power, AI and ML, it is becoming increasingly important for humans and machines to work together as a cohesive workforce. According to Research

by Vanson Bourne in Partnership with Dell Technologies, 38% of Indian leaders agree that humans and machines are already working together successfully as an integrated team within their organizations.

Hence, the time is not far when businesses, will harness AI to do data-driven “thinking tasks” for them, significantly reducing the time they spend testing new innovations and in debating and scoping options.

Organizations in India need to focus on the impact that various technologies have on businesses now, and in the future. This is essential to meet the ever-evolving needs of customers in a timely and efficient manner. Technology is and will continue to be a part and parcel of our everyday lives, changing the way we think, behave and adapt. By 2030 every organization will be a digital organization, powered by software and analytics, enabling and powering human-machine teams.

Automation and self-service is the way forward with 88% Indian leaders saying that they will automate everything and encourage customers to self-serve. Also, 94% Indian leaders believe that they will be delivering hyper-connected customer experiences with VR within the next 5 years and 93% say that they will be surely using AI to preempt customer demands. Therefore, it has become imperative for every business to explore emerging technologies to provide differentiated solutions and to help meet the varied demands of their customers.

Customer Engagement in Digital India N o w organizations are focusing on smart digital ways to engage customers because this is the need of today’s world as world is progressing swiftly toward being digital. Organizations are working closely with digital technology to be prominent in the customer engagement. Customer experience have become centre point in digital age.

“In today’s digital age, it’s crucial for retailers to engage with their consumers through innovative ways and personalized experiences. As the world goes progressively digital, the consumers are adapting to it faster. The advent of social media has made it simple for the brands to communicate and engage with customers real-time. Today, consumers are digitally more empowered,

and they get to know more about the products \ through social media channels and online research, this is helping them make informed buying decisions” said Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India. “We have been leveraging social media and the digital platform to feature right at the top of the consideration set of the consumers when it comes to personal technology. Besides this, through tools like predictive analysis, retailers can foresee a customer’s changing requirements. While innovations like chatbots, are assisting brands in solving basic queries of customers.”

“The digital revolution is an opportunity for any business to transform its own operations and in doing so, find new markets, develop new business models, and engage with customers, suppliers and partners in innovative ways. Customer expectations have changed with the evolution of the digital world, and it’s critical that organizations recognize this and adapt accordingly” commented Adarsh Noronha, Country Manager, Oracle Marketing Cloud. Customers want consistent and seamless experiences that are tailored and personalized. Partner and suppliers also have challenges when it comes to modernizing customer engagement. Many have disparate systems and multiple portals per business unit or geography, and these systems are not integrated with key backend systems like lead management, quote management and sales tools. With too many systems from too many vendors, partners and suppliers find it difficult to engage on a regular basis. Many suppliers and partners operate in the field and depend heavily on mobile, but the lack of mobile access makes it a huge inconvenience when on the go.

Digital experience solutions for business services can help solve these challenges by keeping suppliers and partners engaged with self-service capabilities that are integrated with back-end processes, providing a single portal and view for all content and information, and giving mobilefocused just-in-time access to relevant data.

“The digital era has opened up a plethora of options to actively e n g a g e customers.

Social Media rules the roost amongst the various avenues and has taken customer engagement to never before heights. With Facebook, Instagram, YouTube, LinkedIN etc., one has the power to address large customer base with Product Updates, New Product

COVER STORY

launches, Product Videos, Promotions etc., in no time” said Manoj Kumar Pansari, Chairman & Managing Director of Astrum.

“Engaging customers has always been a challenge for b u s i n e ss e s .

We’ve moved into an era of digital automation and analytics, w h e r e everything happens in the blink of an eye and customers expect immediate solutions to their problems. They might order a product or a service online or at your store, but they expect a hassle-free experience either way. It’s all about the customer: retailers are focusing investment on in-store experiences and social media campaigns while improving their ability to get a single view of the customer” commented Mukesh Chaudhary, Country Head-India, SAARC & ME, RAPOO Technologies India Pvt. Ltd. K i s h a n Sundar, Vice President – Digital, M a v e r i c S y s t e m s a d d e d , “A major challenge that has posed itself before most businesses is that they are dealing with expensive and disjointed technology stacks and customer serving teams to support their digital engagement – right from marketing to customer care. As a result, a lot of thought and innovation is getting applied to mitigate these challenges by adopting cost effective solution like PaaS or SaaS that will help them engage more effectively with customers.”

“Customer engagement seems to continue t o w a r d s the online ecosystem for research and verification.

W h i l e industry data shows a dominating majority of purchases still being made in physical retail, and even digital advertising pushing customers to purchase in retail, customers more and more begin and supplement their product exploration online, specifically seeking reviews from authorities and other consumers alike” stated Faiz Rahman, Regional Manager India and Sri Lanka, STM Brands.

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V i n a y a k Katkar, Co – Founder and Director, A m u r a Marketing Technologies a d d e d , “Recently, brands were trying to raise the bar on customer service to differentiate from competitors and defend prices.

Digitalization is acting as an accelerator by improving customer service into an urgent imperative. With the use of social platforms and the online forums, business practices are becoming increasingly transparent, hence enhancing customer engagement.

Customer engagement in digital era can be explained in three simple pointers, (1) Availability of single view of the customer across different channels which can be leveraged through CRM solutions like Sell.

Do. (2) Customer segmentation based on the purchase history, social media interests, communication preferences, household composition, socioeconomic brackets etc.

(3) Marketing Automation and Differential Communication - Reaching out to the right consumer at the right time through right channel based on the customer segmentation.”

New Digital Trends Helping in Customer Engagement The emerging digital technology bringing new ways to engage more and more customer and it doesn’t even demand technical expertise. Being digitally empowered organizations explores different growth paths that helps in brand development as well as increasing revenue part.

Commenting on the emerging digital trends that has been playing vital role in customer engagement, Chandrahas Panigrahi, Acer India said, “Below enlisted are the emerging digital trends that will help companies engage with customers going forward:

• Predictive analysis Data, numbers and facts helps companies to predict the market. AI’s competence to handle a large volume of data and finding reasons and patterns among them has given marketers exceptional ability to make datadriven predictions and decisions. Predictive analysis has been helping businesses to improve their conversion rate; however, its implications are much wider. Besides this, it also allows companies to set pricing strategies and recommend ideas for new

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product lines by recognizing changes in customer preferences and expectations.

• Effective Market Research Powerful AI can help marketers and companies to design products and communications better. It can analyze large data points and predict where consumer behavioral change will happen. Early movers will benefit from adoption of AI in their business process and get products into market in time.

• Helps to reach out the right target audience Often it happens that people get advertisements on the web page that have nothing to do with their interests.

Thus, it is crucial for marketers to reach the right audience and AI-based Digital Marketing solutions enables reaching out to the prospects effortlessly. AI collects and analyses user data and predicts user behaviour. It identifies the target audience based on their interests, focus, likes and other aspects and decides the target group.

When AI becomes more stronger it can even predict the needs even before the potential customer starts searching for it and serve the product message before other brands.

Adarsh Noronha, Oracle Marketing Cloud said, “Customers in every part of the world now expect brands to deliver convenient, hyper-personalised experiences.

This means tailored recommendations based on past purchases and return records. Like elsewhere, customers in APAC expect a brand to automatically adjust language, shipping and payment options based on wherever the customer is in the world. Personalised shopping is particularly important in APAC; a market defined by digital experiences, where customers expect instant service and highly individualised offerings. Consumers in the region are hyper-connected with smartphone penetration significantly higher than desktop penetration in many markets. In fact, in 2017 APAC accounted for 64 percent of the world’s growth in mobile social media users, according to We Are Social, which puts more impetus on brands to connect with consumers on their terms.”

“We are going to see increasing use of Artificial Intelligence and Smart Personalization for customer engagement in the digital era. Companies are already starting to see the benefits of using AI technology in things like chatbots w h e n customers v i s i t websites” said Rana Gupta, Vice President –

APAC Sales, Identity and Data Protection, Gemalto.

“Chatbots are an extremely efficient way for companies to scale digital engagement efforts with minimal behind the scenes human effort. Smart personalization tools enable companies to gather information from users as they visit their websites over time. This information can include their IP address, location, industry, and content they visit on the website. With this data, companies can then serve more relevant content that matches that visitors areas of interest, making the experience more personal.”

Manoj Kumar Pansari, Astrum commented “In some of the global markets today messaging services like WeChat are emerging to be favored e-commerce platforms, where consumers are able to use the in-built payment gateway to search and buy products of their choice. This is a fast emerging trend in some parts of Asia and expanding to a few European countries too.

We expect a similar trend extending to India as well and will redefine the way consumers exercise their buying options.”

Mukesh Chaudhary, RAPOO Technologies India Pvt. Ltd added, “Marketers are aware of what needs to be done, and many are taking action. But that often boils down to implementing new technology platforms, adding head count, or increasing digital allocations within the marketing-spending mix. Fundamentally, modern marketing operations calls for the thoughtful, deliberate development of new processes, coordination, and governance. Technology enables the customer experience, but it requires people, processes, and governance to ensure technology does what it’s supposed to do. Delivering on Omni channel customer experiences requires marketing technology that can automate processes, personalize interactions, and coordinate actions. Meeting customer expectations calls for mapping out each of the steps that define the entire customer experience, highlighting not only the technologies and processes needed to enable a smooth journey.”

Kishan Sundar, Maveric Systems stated, “With most companies adopting enterprise wide technology stack than just specific department-related solutions, there is consensus that one size doesn’t fit all and there is high adoption of SaaS and Paas for engaging the customer in the latest and most efficient manner. Software as a Service (SaaS) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.

Platform as a Service (PaaS) is a category of cloud computing services that provides a platform allowing customers to develop, run, and manage applications without the complexity of building and maintaining the infrastructure typically associated with developing and launching an app. The advantage of combining these powerful technology services and defining uses of

COVER STORY

technology is creation of software that is built for scaling and utilized on a platform that scales as and when needed, with the flexibility to pay per use.”

“Augmented Reality is proving to be a significant advancement in the ability to reach customers in a new and more compelling way. Because AR technology provides the customer a more intimate, detailed, and interactive way to experience the product, it is showing itself to be a true advancement in digital marketing. And unlike many other digital marketing tactics which reside solely, or at least more typically online, augmented reality is something that can be brought directly and immediately into the retail environment, effectively marrying the traditional with the digital in a way that today’s customers understand and appreciate” commented Faiz Rahman, STM Brands.

Vinayak Katkar, Amura Marketing Technologies said, “Currently, what I feel is that diversification in the platforms used for digital marketing is one of the emerging trends. Marketers consider generating high quality Leads is an area of high priority which needs optimisation.

Some of the emerging trends are: a. Pre - Cognitive Marketing - IoT platforms helps to link news, events, and instant alerts to a prospective customer base, through marketing channels, selling channels and campaign builders.

Campaign builders’ project tailor made marketing campaigns for businesses by gathering information concerning specific business needs. The marketing campaign will then pre-emptively establish the potential customer’s needs and share related products based on that information. b. User Journey Mapping - User research and data analysis plays a key role in customer journey mapping process. Artificial neural networks can sensor the data down to meaningful insights and make predictions. Brands target potential customers and decision makers by collating information based on regular interactions with gadgets, online public profiles, and digital accounts. c. Chat Bots – This AI based technology uses instant messaging format to chat in real time with your existing and potential customers. d.

Personalized Content - It delivers a novel experience to customers based on their choices, selection and preferences and takes into account an improved choice. A study by Marketo shows that personalized, triggered e-mails based on behaviour are 3x better than batchand-blast e-mails.”

Best Solutions to Boost Customer Engagement Customer Engagement has been the core objective of every business and it needs higher attention than any other aspect as business can survive only by engaging new customers and retaining the old ones. In today’s digital era, this work has become very easy because there are many solutions already available in the market that helps to execute this work with more expertise and getting fruitful results.

“As technology is changing rapidly, I would recommend marketers to alter their strategies to stay ahead in the highly competitive industry. Companies who have social media presence need to brace up their engagement using AI, Machine learning and analytics tools. It is more about being curious and staying relevant with the latest trends that can benefit your business” said Chandrahas Panigrahi, Acer India. “In the near future, AI will enable marketers to create a completely new experience for customers and will meet all needs of customers like never before. Marketing is expected to get more intelligent and data will be at the center of this.”

Adarsh Noronha, Oracle Marketing Cloud added, Oracle offers a digital experience platform that allows organisations to modernize customer engagement for their customers, partners and suppliers. Oracle Engagement Cloud augments sales-force automation and modern sales performance management. Oracle Sales Cloud with key service capabilities enables salespeople to offer services and support agents to cross-sell products. These unified sales and service capabilities set Oracle Engagement Cloud apart by enabling a company to break down information barriers between departments so that employees can have informed, one-stop interactions with highvalue customers.

“As a digital security partner to the tech vendors, we provide the security behind a wide range of new digital services consumers use every day, from securing contactless payments and online banking to vast amounts of digital data that companies are increasingly collecting online” said Rana Gupta, Gemalto.

“Businesses today have the pressing need to be able to think out of the box and pick the solution that is best suited to reach out to its customers. There is no one size fits all solutions for customer engagement, each business has to explore from the plethora of options available and chose what fits them the best in providing optimum reach.

To each his own is the mantra” added Manoj Kumar Pansari, Astrum.

“As customer expectations become more important, their nature is also changing.

These customer expectations now transcend traditional industry borders, with customers expecting levels of personalization, ondemand access and accessibility that match the leaders in customer experience across all their interactions. Customers are beginning to judge the quality of products and services they receive not only against other companies in the same sector but also against the best customer service they have experienced in any industry.

These developments are all-encompassing, affecting both the B2C and B2B worlds. To maintain a common vision for an end-toend customer experience, companies need their leaders to advocate for customercentric digital transformation and establish executive ownership over digital strategy and investments” said Mukesh Chaudhary, RAPOO Technologies India Pvt. Ltd. “STM Brands has been investing in augmented reality development from the last year to create experiences that can be implemented in retail worldwide, including Indian businesses, that are designed to drive more compelling in-store engagement and in turn drive greater conversion from customer visits” stated Faiz Rahman, STM Brands.

Vinayak Katkar, Amura Marketing Technologies commented, “Being a marketing technology digital agency, we have built our own tools and platforms that empower brands to engage and provide a better customer experience. We strongly believe that the combination of technology and marketing, is crucial to the brand’s marketing efforts, as it all works to deliver appropriate and precise marketing campaigns and engagements between the brand and the people. Say for example, one of our products Sell.Do which is a sales and marketing automation platform is being used by more than 200 real estate brands. It optimises their marketing efforts by tracking customer behaviour with the help of drip marketing. For each marketing campaign it provides real time sales forecast and detailed report which helps the brand to have targeted approach and understand their Return on investment. Likewise there is our product called IRIS which is a booking portal for Real Estate companies.”

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VENDOR FOCUS

Seagate Launched Wide Range of Advanced 14TB Hard Drives With this offering, Seagate continues to lead the industry in driving data storage technology toward a lower cost per terabyte through hard drive optimization, versatility of application, and unmatched capacity.

Seagate Technology launched the industry’s widest range of advanced 14TB hard drives, enhancing the company’s enterprise and specialty drive portfolio. Consisting of IronWolf® and IronWolf® Pro for network attached storage (NAS) applications, the BarraCuda® Pro desktop drive, surveillanceoptimized SkyHawk™, and Exos™ X14 for hyperscale data centers, this purposebuilt portfolio empowers customers to consume, manage and utilize digital data more effectively and efficiently while establishing new benchmarks in speed and capacity.

“Data protection, management and archiving are no longer strictly the realm of IT departments, but are now essential responsibilities for business owners, creative professionals, online gamers and PC users alike,” said Matt Rutledge, Senior Vice President of devices at Seagate. “We understand the critical nature of data in unlocking opportunities to efficiency. From the largest data center to the personal user, our goal is to ensure every customer can access, store and transfer data quickly and reliably, whenever they need it and wherever they are.”

IronWolf & IronWolf Pro 14TB – the leader in NAS IronWolf and IronWolf Pro drives have continued to push boundaries for NAS applications, providing best-in-class reliability and performance for always-on environments.

Trusted by the world’s top NAS vendors, IronWolf drives are built with multi-user environments in mind, which allows a workload rating up to 300TB/year allowing users to do more with their data and their NAS. The drives are optimized with AgileArray™ firmware for NAS servers to provide the customer with a host of benefits including: RAID performance, dual-plane balance, rotational vibration (RV) sensors, advanced power management and error recovery control.

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Additionally, customers get peace of mind with Seagate IronWolf Health Management and 2-year Seagate Rescue Data Recovery Services.* Health Management embedded analysis and recovery software works seamlessly with key NAS partner systems, providing comprehensive status updates and drive health analysis, allowing customers to be preventative, not just reactive. IronWolf and IronWolf Pro drives feature a 3-year and 5-year limited warranty respectively.

“For many companies, data storage has become one of the fastest-growing parts of their IT infrastructure. Synology users will be excited by the new Seagate 14TB IronWolf drives,” said Vincent Tsai, Product Marketing Manager at Synology Inc. “By collaborating seamlessly, Seagate and Synology deliver a reliable storage and backup solution for businesses to safeguard their valuable data.”

BarraCuda Pro 14TB – versatile desktop performance The BarraCuda Pro delivers industryleading 7200 RPM spin speed, along with 250mb/s data transfer rates and up to 256MB of cache, the highest available today, powered by Seagate’s Multi-Tier Caching Technology™ (MTC), delivering effortless performance in a massive 14TB of storage.

Whether it be data-intensive editing of 8k video or the transfer of large files to an attached backup, the BarraCuda Pro gives customers speed, versatility and durability at an affordable cost, as well as the support of a 5-year limited warranty.

SkyHawk 14TB – optimized for surveillance The surveillance industry is rapidly evolving and the demand for higher video resolution, analytics, and longer retention requires much greater storage capacities.

Seagate SkyHawk drives provide the

optimum combination of performance, high capacity and reliability, the three most important needs for surveillance customers and integrators.

With the ability to store over 9000 hours of HD video and up to 64 HD cameras, ** the SkyHawk 14TB is optimized for DVRs and NVRs, tuned for 24/7 workloads, and equipped with ImagePerfect™ firmware to minimize dropped frames and downtime.

Supported by a 3-year limited warranty, customers can also benefit from unique SkyHawk Health Management technology that actively monitors and analyzes drive health, empowering users to prevent, intervene and recover from potential anomalies.

Exos X14 – hyperscale ready Built for the efficiency, reliability and security demands of the world’s most advanced hyperscale data centers, Exos X14 drives offer enhanced areal density to deliver higher storage capabilities in a compact 3.5-inch form factor.

Seagate’s new Exos X14 drives deliver 40% more petabytes per rack compared to Exos 10TB drives, while maintaining the same small footprint. The helium-based Exos X14 also provides a 10% reduction in weight versus air nearline drives, and flexible formatting for wider integration options and support for a greater number of workloads. Exos X14 drives offer a 5-year limited warranty.

The IronWolf and IronWolf Pro 14TB are available at an MSRP of $529.99 and $599.99 respectively. The BarraCuda Pro 14TB is available at an MSRP of $579.99.

The SkyHawk14TB is available at an MSRP of $509.99. The Exos X14 is available at an MSRP of $614.99.

CHECKOUT ACCESSORIES

Ambrane WIRELESS Power Banks

Ant Audio Dual-Driver Earphones

Ambrane widens the Mobile Accessories Portfolio with, its Wireless range of POWER! PW 11 and PW 20 Power Banks priced for Rs. 1999/- and 1899/- respectively, are compatible with every Qi enabled devices. The power bank with its comfortable and secure grip for the devices brings super-fast charging experience. To start the wireless charging, just place the smartphone on the powerbank and the 5W of output power, instantly charges the device. Power banks can also charge your product via cable. Fabricated with Li-Polymer Battery the 10000mAh Power Banks comes with the ability to withstand 500 power cycles & can fully charge most smart phones upto 2-3 times. The stylish PW11 power bank comes with a Digital Battery Level Display, Dual Ports micro usb and Type C for charging. The Wireless series is constructed with the multiple chipset protection that provides better security features & efficiency rate of 90%.

Ant Audio is proud to announce the latest addition to its already wide and successful portfolio of audio products. The Ant Audio Doble W2 brings out the best from your high definition audio collection. The Dual Dynamic Co-Axial driver earphones carry and deliver every element in your audio experience.

With The Dual-Driver setup, you get crisp output of highs and defined & prominent Lows. These earphones consist of a 1.2 meter long wire which in addition is flat to reduce tangling and is also sweat resistant. The Ant Audio Doble H2 gives you to ultimate audio experience with total independence through hassle free wireless connectivity. The Doble H2 gives you near perfect audio reproduction with its Dual-Driver setup. With the new Doble H2 Dynamic Hybrid Dual Driver Wireless Earphones, Discover a new dimension of the music that you listen to. Ant Audio DobleW2 is available for Rs. 2,999/- and Doble H2 for Rs. 5,999/- with 1 year warranty.

Portronics 7-in-1 USB Multimedia HUB - Mport 7C Portronics has launched a TYPE C multi-port hub called “Mport 7C”, a smart and sleek, an extremely portable, plug and play device. These devices could be a standard USB Pen drive (USB 2.0 or 3.0), an external keyboard, an external storage device, USB Flash drive, a mouse, gaming console, projector or TV on HDMI port (1080 or 4K). The Portronics Mport 7C, your perfect, on-the-go companion, which helps you connect upto 7 devices, all at once to your laptop. It connects simultaneously up to 7 different gadgets to your Type C Laptop.

There are three USB3.0/2.0 ports, one USB 3.1 Type C, one HDMI port to TV or Projector and one each SD card and MicroSD card slots. Mport 7C is one easy plug & play device that fits all type of laptops with Type C ports irrespective of whether the operating system is Windows, Mac OS or Android. It comes at a price tag of INR 2999/- with 12 months of Portronics warranty.

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UBON BT-1720 Wireless Qi Charger & Bluetooth Speaker UBON announced the launch of BT-1720 wireless Bluetooth speaker.

The device not only acts as a universal speaker for wireless devices but also acts a wireless charger for most of the wireless devices. This launch clearly indicates company’s commitment towards introducing quality driven diverse line of products in the market at competitive prices. UBON BT-1720 is an ultra-portable, acoustically sophisticated speaker that delivers a 360-degree audio featuring two drivers.

The device delivers deep, accurate bass with an impressive frequency range of 100Hz - 20 KHz. Boasting a rechargeable 1800 mAh lithium battery the speaker gives more than 4hrs of continuous wireless audio playing. UBON BT-1720 is a combination of Qi wireless charging, high quality Bluetooth speaker and useful adaptable stand. BT-1720 comes with the MRP of Rs. 3,999/- carrying a warranty of 6 months and is available with all distribution networks of UBON across India. and Doble H2 for Rs. 5,999/- with 1 year warranty.

CHECKOUT IT

Tenda Nova MW3 Mesh Router

Tenda recently launched their most affordable Mesh unit in India – Nova MW3, with launch of Nova MW3 Tenda now has 2 Mesh units in India naming Nova MW6 & Nova MW3, one of which is targeting high usage capability supporting 90 users and 6000 sq. ft. of coverage, while latter is more focused on giving a budget concerned person feel and experience of Nova Mesh with its reasonable price and well balanced support of 40 devices in addition to 3500 sq.ft of coverage with its 3 unit set. Tenda Mesh is all focused to replace the traditional Range Extenders, PLC, Routers Bridge modes to a convenient and easy to set up Mesh technology. With MIMO & Beamforming technology, Nova MW3 makes sure that signals are distributed uniformly to all assigned devices. Tenda WiFi app is of great assistance while managing Tenda Nova devices with comfort.

Intex Classy Gaming Mouse Intex Technologies expands its IT Products portfolio by foraying into the popular Computer Gaming Mouse segment with the launch of 2 feature-rich classy looking models – Mouse GM Drive Gaming Optical & Mouse GM Rapid Gaming Optical’ at very affordable price points of ₹450 & ₹799 /-.

Flaunting elegant design, ergonomically designed gaming mouse - GM Drive Gaming Mouse is a 6D mouse that comes with 6 dedicated buttons for independent functioning with 800 to 2400 DoT Per Inch (DPI) optical sensor with appealing black & blue color combination whereas GM Drive Rapid Gaming Mouse is a 7D mouse that comes with 7 dedicated buttons for independent functioning which can be adjusted to 1000 to 3200 DPI (Dots Per inch) for high resolution gaming as per the need of the user. The breathing backlight that constantly changes colors with edgy design giving it a premium look.

GIGABYTE GeForce® RTX 20 Series Graphics Card G I G A B Y T E released the latest GeForce® RTX 20 series graphics cards that powered by NVIDIA TuringTM architecture.

GIGABYTE first launched 5 graphics cards - Geforce® RTX 2080 Ti GAMING OC 11G, Geforce® RTX 2080 Ti WINDFORCE OC 11G, Geforce® RTX 2080 GAMING OC 8G, Geforce® RTX 2080 WINDFORCE OC 8G, and Geforce® RTX 2070 GAMING OC 8G. The 5 graphics cards feature GIGABYTE WINDFORCE 3X cooling system with alternate spinning fan, RGB fusion, protection metal back plate, GIGABYTE certified ultra-durable materials and oneclick overclocking, so that all gamers can enjoy the ultimate gaming experience with the extreme performance. GIGABYTE WINDFORCE 3x cooling system takes care of every component on the graphics card, and is equipped with 3 unique blade fans, high-efficiency pure copper composite heat-pipes, heat pipes directly touch GPU, and semi-passive fan function. These cooling technologies keep the graphics card in a low-temperature at any time, resulting in higher and more stable performance.

HyperX Pulsefire Surge Gaming Mouse

HyperX announced the launch of HyperX® Pulsefire Surge gaming mouse with RGB lighting in India. It delivers pinpoint accuracy with its Pixart 3389 sensor and a resolution of 16,000 DPI. Left and right button switches are rated up to 50 million clicks using Omron switches for exceptional click feel, response and consistency. The HyperX Pulsefire Surge new gaming mouse is now available in leading retail and e-tail outlets at an MRP of INR 5,999. It is backed by a two-year warranty and legendary HyperX reliability. HyperX Pulsefire Surge also offers radiant 360-degree RGB light ring with effects that can be personalized using HyperX NGenuityTM software, allowing gamers to personalize colors to match a system or environment for an immersive gaming experience. Onboard memory allows users to customize lighting and effects and save up to three profiles for on-the-go gaming. In addition, advanced customization tools include sensor performance settings, macros and DPI settings.

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SMART BUZZ

Vivo India Introduces V11 Pro Smartphone with In-Display Fingerprint Technology Vivo unveiled the V11 Pro smartphone in India. The phone was launched by Bollywood superstar Amir Khan at a grand launch event in Mumbai. This new device sets new industry benchmarks with its InDisplay Fingerprint Technology, new Halo FullView™ Display and AI powered dual pixel sensor camera.

With a commitment to the ‘Make in India’ program, V11 Pro has been manufactured at Vivo’s Greater Noida facility. V11 ProPerfect Shot, Perfect Moment Priced at an MOP of INR 25,990, and available in two colors – Dazzling Gold and Starry Night, the V11 Pro will be available for pre-order across all offline channels and on the Vivo e-Store, Amazon, Flipkart, PayTM Mall and Snapdeal from 6th September.

Kent Cheng, CEO, Vivo India, said, “Vivo’s focus and commitment is to bring the best intuitive and personal mobile experience for consumers across the board. The V series has been a torchbearer of innovation for Vivo.

If you were to glance through the timeline of the V series – from the V1 launched in

2015 to the V11 Pro launched today – you will find a trend of constant innovation. The all new V11 Pro incorporates never seen before cutting-edge features that redefine the way the world perceives Vivo devices.

By providing an In-Display fingerprint scanner, AI powered dual pixel sensor camera running on the Snapdragon 660AIE processor, the V11 Pro lets consumers do more every day.”

V11 Pro features a 12MP + 5MP dual rear

camera combination with a large f/1.8 aperture and 1.28μm pixels, as well as a 25MP front camera. V11 Pro is powered by the Snapdragon 660AIE processor with 6GB RAM + 64GB ROM (expandable), ensuring ultra-smooth performance. The latest Funtouch OS 4.5 (based on Android 8.1) and Vivo’s Jovi AI Engine work together to also allocate CPU and memory resources efficiently to handle multiple complex operations.

Xiaomi India Boosts Its Flagship Redmi Series by Launching Redmi 6, 6A & 6 Pro Smartphones Redmi 6 comes in two Xiaomi introduced the incredibly accessible Redmi 6, Redmi 6A and Redmi 6 Pro today in India.

Redmi 6 Pro features an AI dual camera and two-day battery life, while Redmi 6 and Redmi 6A feature the Helio P22 and Helio A22 chipsets respectively, both of which bring the 12nm process to a new segment.

Raghu Reddy, Head - category & online sales, Xiaomi India said, “At Xiaomi, we always thrive to push our boundaries and make higher level innovation accessible to all our users at honest pricing. We are proud to be bringing Redmi 6A, Redmi 6 and Redmi 6 Pro to the market which establishes our true philosophy. With the only smartphones in its segment with 12nm architecture we hope Redmi 6A and Redmi 6 will be worthy successors in the market with their performance. Redmi 6 Pro with AI dual camera and an astounding two-day battery is also another proof point of Xiaomi’s focus on providing best specs, highest quality at an honest pricing.”

Redmi 6 - Dual camera, octa-core speed Redmi 6 sports the latest Helio P22 octacore SoC that uses an ultra-efficient 12nm processor. Phone has a 5.45-inch 18:9 Full Screen Display with an HD+ resolution of 1440 x 720 pixels. Redmi 6 has a 12MP + 5MP AI dual camera setup on the rear.

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variants: 3GB + 32GB variant priced at INR 7,999 and 3GB + 64GB variant priced at INR 9,499 as introductory prices for two months.

INR 5,999 Redmi 6A offers great value

Redmi 6A adopts a similar design language and screen as Redmi 6 - 5.45” 18:9 Full Screen Display with an HD+ resolution and It sports the Helio A22 SoC. Redmi 6A’s 3000mAh all-day battery allows the phone to stay in standby mode for up to 9 days.

Redmi 6A has a 13MP rear camera and a 5MP front camera. Redmi 6A comes in two variants: 2GB + 16GB for INR 5,999 and 2GB + 32GB for INR 6,999 as introductory prices for two months.

Redmi 6 Pro - AI dual cameras and twoday battery Redmi 6 Pro is a stylish and handy device with a potent Qualcomm® Snapdragon™ 625 octa-core processor. With that, it pairs

an AI dual camera along with a massive 4000mAh battery to deliver a two-day battery life.

Redmi 6 Pro’s 12MP + 5MP AI dual rear cameras allow you to take some stunning photos with a large 1.25μm pixel size. It comes in Black, Gold, Blue and Red colours, and in 3GB + 32GB and 4GB + 64GB variants.

Redmi 6 Pro 3GB + 32GB is priced at INR 10,999 and 4GB + 64GB variant is priced at INR 12,999.

India’s Leading Communications, Broadcast, IT & Technology Show

Digital India - Connecting the Unconnected

Pragati Maidan, New Delhi, India

29-31 January 2019 Co-located with

OK BO R YOUCE SPA W! NO

Backbone of NextGen Technology

Highlights

685 20,000 Visitors

Participants

28

Countries

180 1230 Delegates

Speakers

Technologies on Display Telecom | Broadcast | Satcom | Internet of Things (IoT) | Embedded Systems | Virtual Reality (VR) Augmented Reality (AR) | Wearable Tech | Blockchain | Artificial Intelligence (AI) | Mobile Devices Machine Learning (ML) | Drones | Robotics | Electronic Manufacturing Service

Thank you partners!

Gold

Visitor Carry Bag

Lanyard

Registration Counter

Connectivity

Exhibition Invitation

Badge

Delegate Kit

IoT Innovation

Conference

CCTV

Associate HORIZON Meet the Future

SenRa

TM

Growing Connectivity

Media Partner

Co-Organiser

Organiser

For Exhibition & Conference, please contact: Mr. Yash Menghani, Senior Manager, yashm@eigroup.in Tel: +91 11 4279 5077 | Fax: +91 11 4279 5098

www.convergenceindia.org

I SEPTEMBER 2018 I 15 220mm x 305mm.indd 1

19-06-2018 PM 01:10:33

FACE 2 FACE

“CUSTOMER SERVICE IS CRITICAL FOR ANY BRAND AND WE TAKE THIS ASPECT OF BUSINESS SERIOUSLY”

Indian storage industry has been flourishing with a good pace and according to the current market scenario it is expected to witness tremendous growth in coming years. At present, Kingston is a well-known leading provider of storage products in Indian market and catering this market space by offering high quality products. DT interacted with Mr. Vishal Parekh, Marketing Director, Kingston Technology & HyperX – India to know their business plans and marketing plans to boost further growth.

Below are the excerpts from the recent interaction with Vishal.

MR. VISHAL PAREKH, MARKETING DIRECTOR, KINGSTON TECHNOLOGY & HYPERX INDIA

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FACE 2 FACE

DT: Please briefly share your views on the overall growth of Indian storage market. How do you see the growth of SSD market in next 3-4 years?

Mr. Vishal: Rising income levels couple with increase in internet penetration and expanding user base coupled with growing government initiatives towards digitalization are expected to propel the growth of Indian storage market in the coming years. In this evolving digital scenario, every business entity, enterprise or government organization is heavily utilizing computers to save enormous volume of data on day to day basis which has created the need for more storage space and greater performance. It is expected that the coming years will witness huge adoption of flash storage as more and more companies will start utilizing all size of SSDs to optimize the performance.

Also, the memory card is rapidly becoming the preferred form factor for flash storage cards, because of its easy removability, small size and high performance.

DT: How does Kingston plan to further escalate the growth rate in the growing market conditions?

Mr. Vishal: Our priority in India is same as other regions, which is providing high performance products at a competitive price and without compromising on quality or after sales service. We believe in helping corporates and consumers upgrade systems with memory and storage solutions for better productivity and their business. Adding further, we conduct several consumer driven programs with our workshops, events and promotions to let customers at least try out the newer technologies and make an informed choice.

Kingston made its mark with the world’s highest capacity USB Flash drive–Data Traveler Ultimate GT which offers up to 2TB of storage space and USB 3.1 Gen 1 performance and we are looking forward to constantly roll our innovative solutions for the Indian storage market.

DT: How is the performance of your gaming division HyperX? Mr. Vishal: Since the inception in 2002, HyperX has been catering to the highperformance product requirements and tailoring products as per the gaming market. Over the last decade, HyperX has grown to be the choice of top-rated gamers, tech enthusiasts and over clockers worldwide. The brand has been designed to understand the dynamic needs of Gen Next. Stating an example, HyperX recently shipped 5mn headsets and we are happy that our audience appreciates the efforts we put in making their experience exceptional. Not just that, we have one of the best feedback from customers and the media about our HyperX Cloud Revolver S headset for the best surround experience.

DT: Please brief about how you take care of the data safety in your storage devices?

Mr. Vishal: Data security is a growing concern and we want people to understand the ways of maintaining the data security.

Though we conduct workshops on this, we are happy that the media is on the same page as us to highlight this issue. We have the largest portfolio in secured storage. We have more than 90% share globally and have some of the happiest customers. In fact we have created some intuitive videos on our official YouTube channel that help understand how data can be made much safer with Kingston solutions.

DT: What are your strategies to monetize the upcoming festive season opportunity?

Mr. Vishal: The festive season in India creates a greater wave of enthusiasm and positivity among the brands audience too.

Though we see business all year round, the festivity has different push altogether.

For the festive season, we will leverage the fact that most of our products have a mass appeal and are fast moving. In terms of launches, we have launched Nucleum, a 7-in-1 USB hub Type-C and the Kingston Bolt, a dual USB with lightning connector,

just before the festive season. Amongst others, our headsets and USB drives are the perfect gifting options among the youth, tech enthusiasts, gamers, etc., who tend to look for buying products with utility and not just an add on.

DT: How do you offer excellent service support to your customers? What kind of efforts you put to win the trust of first time buyers?

Mr. Vishal: You would be surprised if you knew that Kingston offers a ‘Lifetime Warranty’ for our memory and flash cards, and it means the physical life of the product. With such confidence in our product quality, our customer support is equally strong and able. Customer Service is critical for any brand and we take this aspect of business seriously. With brisk automation comes minimized customer engagements and we have had this process for quite some time. It is a winwin situation where the customer simply notifies us of a problem and is tended to by our service partners with the least delay possible. This system of operation also minimizes the basic human errors. We have also make use of a service app where our customers can get latest updates about the status of their products and issues, which the service team would be dealing with. We also have one point of contact for technical support. In addition to this, an integrated system makes it possible to maintain and analyze a customer database.

DT: What are your channel strategies for online & offline partners? How do you make balance between these two different distribution models?

Mr. Vishal: Kingston is a channel friendly brand and we believe in growing with the channel partners. We consider our channel partners as an important part of our growth, as they do contribute to our brand image.

Kingston, on a regular basis, strategizes schemes and promotional activities to help the channel partners promotes them and offers the best of value added services.

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CHANNEL FOCUS

HyperX Ropes Acro Engineering as its National Distributor For Peripherals in India H y p e r X announced the appointment of Acro Engineering Company, as a National Distributor for all its peripherals in India.

With this partnership, the brand aims to cover a larger region in India with multiple channels and provide quality gaming experience to a much larger audience. Acro Engineering Company (Acro) is a wellknown distributor in the gaming community and the channel network. It has a strong distribution network in more than 13 States and has partnered with more than 4200 counters across India. The partnership will benefit both parties to service more customers with the best quality experience and after sales service. Vishal Parekh, Marketing Director, HyperX and Kingston Technology India said, “We have been looking to further strengthen our distribution network and we are happy to appoint Acro as the second national distributor for HyperX peripherals. Their strong connection with both, traditional and modern channel partners, will be a good value addition to HyperX’s power packed arsenal.”

Rashi Peripherals Becomes National Distributor of TP-Link for Its SMB Range in India R a s h i Peripherals is thrilled to announce distribution partnership with TPLink.

Rashi Peripherals, will distribute TP-Link’s entire SMB line of solutions, including Indoor & Outdoor Access Points, Load Balance routers, VPN routers, Unmanaged, Smart, Managed Switches, SPF Modules, Media Converter and Splitters. Mr. Rajesh Goenka, Vice President, Sales and Marketing at Rashi Peripherals said, “We are excited to bring TP-Link on board. TPLink is a world-renowned networking solutions brand with innovative and cutting-edge product portfolio.

We through our wide reach and a robust network of 9000+ partners will ensure seamless availability of TP-Link products to ever-growing SMB market.” Mr. Sanjay Sehgal, Vice-President-SMB & Telecom at TPLink India, said, “As Business infrastructure continues to evolve the connectivity, we want to make sure that we offer the best in class networking solutions to end users. As the SMB sector in India is growing exponentially, we want to target this highly potential grown market. Rashi Peripherals, with its strong industry presence and wide coverage, will help us increase our brand visibility in the SMB space across Metro, Tier 2 and Tier 3 cities in India.”

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Compuage Appointed as Exclusive National Distributor of CBC for Their CCTV Products in India

CBC has appointed Compuage Infocom Limited as an exclusive national distributor for their entire range of CCTV surveillance products in India. CBC is committed to making its range accessible to the widest audience and therefore wants to expand its distribution nationwide.

Compuage has a deep understanding of global and local requirements, sales & marketing, technical & pre-sales support, financing, inventory management, business intelligence, supply chain expertise, managed services and more.

Compuage’s network is not only strong in metro cities but also in upcountry locations totalling over 1000+ locations pan-India. Atul H Mehta, Chairman& MD, Compuage Infocom Limited said, “We are delighted to partner with CBC for their range of CCTV & surveillance products. CBC’s idea of distribution very well fits into our business model and aligns well with our network. Relying on our nationwide presence, counting no less than 1000 cities and 10,000+ channel partners we are certain that we will be able to expand and promote CBC to the largest possible audience.”

Zebronics Inaugurates its Exclusive Retail Store in Salem Zebronics India Pvt. Ltd has opened its state of the art exclusive store in Salem called “Zebronics Digital Hub”. The store is located near ARRS Multiplex, is a one of a kind exclusive store giving the users a chance to touch, feel and experience products before they make a purchase. The retail strategy approach is focused at bridging the gap of technology with products that cater to a diverse audience. The store is located at the No.2/200, Sri Venkateshwara Complex, Near ARRS Multiplex, Meyyanoor, Salem, in the technology hub. Rajesh Doshi, Director – Zebronics India said “Tamil Nadu is home ground for Zebronics, therefore we are excited to launch our first store Zebronics Digital Hub in Salem. We’re a brand that is known to cater to a diverse audience with an extensive product range that is great on design, performance and yet affordable. Even though our brand presence is felt all across India, our true strength lies in medium-sized cities for an audience that loves a good bargain and a quality product.”

Kaspersky Lab Launches ‘Buy and Fly’ Scheme for its Channel Partners Kaspersky Lab needs no introduction and so does its mascot Midori Kuma, alternatively known as the Green Bear all over the world. To further facilitate the launch of the new Green Bear packaging for its products, Kaspersky has announced a Channel Partner Scheme for its partners. On purchase of Kaspersky Consumer products worth INR 3.5 lakhs + taxes, you get to win a ticket to Thailand, 10 PCs of Office Utility Kit and 5 PCs of Helmet on same Purchase. The scheme stands valid from 1st September to 30th September 2018 and has been rolled out through Kaspersky’s distributor VR Infotech. Mr. Shivshankar Kharade, Tangible Sales Manager, Kaspersky Lab (South Asia) said, “We at Kaspersky Lab aim to introduce its power-packed products and its features with a new packaging model that showcases Midori Kuma- the Data Guardian. With the new channel partner scheme, we hope to motivate our partners as they have always been and will be a very important part of the Kaspersky Lab family. We are looking for increasing partner confidence with broader reach across India and really excited about the introduction of Midori Kuma in India and hope that our partners will be as excited as us.”

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ENTERPRISE TECH

IT Transformation Can Drive Business Differentiation, Innovation and Growth Dell EMC recently announced the results of new research conducted by Enterprise Strategy Group (ESG) on the benefits of IT Transformation, which validates that IT Transformation can result in bottom-line benefits that drive business differentiation, innovation and growth. “Today, Indian organizations not only realize the importance of transforming their IT infrastructure to ensure they have a competitively edge and to reduce costs, but they also now know that it is crucial to turn data into business intelligence. This requires an end-to-end IT infrastructure that can manage, analyze, store and protect data everywhere it lives. We believe in giving our customers the ability to make that end-to-end strategy a reality, driving disruptive innovation without the fear of being disrupted themselves. With our expansive set of infrastructure and software technologies, Dell EMC has become a powerful ally to help any business in its IT Transformation journey to fuel digital innovation” – Rajesh Janey, MD & President, Enterprise India, Dell EMC

Cognizant to Acquire SaaSfocus to Expand Salesforce Cloud Consulting Capabilities Cognizant announced it has agreed to acquire SaaSfocus, a privatelyheld consulting firm specializing in digital transformation, leveraging the Salesforce Platform. The transaction is expected to close in the fourth quarter of 2018, subject to certain closing conditions. Financial details were not disclosed. SaaSfocus is one of the largest independent Salesforce Platinum consulting partners in the Asia-Pacific (APAC) region with operations across Australia and India. The acquisition will expand Cognizant’s end-to-end digital transformation services and Salesforce cloud capabilities in these growing markets. Cognizant is a Salesforce Global Strategic partner and has one of the largest rosters of Salesforce-certified consultants in the world. Over 350 SaaSfocus consultants, with deep domain expertise in the financial services, insurance, manufacturing and automotive industries, will become part of Cognizant’s Salesforce practice. Cognizant offers a wide range of Salesforce solutions with a proven track record of planning and delivering complex, multinational projects involving multiple systems, data integration and associated change management processes.

NetApp Launches Cohort 3 of the NetApp Excellerator Program NetApp announced the third batch of startups chosen for NetApp Excellerator – the company’s flagship accelerator program dedicated to helping startups operating in the data space. Six startups were selected from over 300 applicants from across the continent through a rigorous iterative selection process focused on product capability, depth in technology, performance in the boot camp and their alignment with the program’s objectives. With 12 startups graduating from the last two cohorts of the program, the stage is set for another batch of startups to accelerate their journey. This cohort has seen an increased interest in technologies like artificial intelligence, machine learning and the cloud. The startups selected for the third cohort are CloudOptimo, FirstHive, InstaSafe, Praktice.ai, Uber Diagnostics, and ZScore Technologies. Talking about the company’s vision and the program, Deepak Visweswaraiah, Senior Vice President and Managing Director, NetApp India said, “The NetApp Excellerator is focused on the development and growth of data-driven startups, thereby enabling an ecosystem that can help our customers realise the potential of their data. A strong focus on goto-market efforts with our sales team makes the startups market-ready and helps improve their financial viability. The biggest boost in a competitive technology landscape that a startup can hope to receive is technical and business mentoring. We are putting our best foot forward on both fronts.”

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Tata Communications Joins Hand with CII to Launch ‘The Grand India IoT Innovation Challenge’ Tata Communications has partnered with the Confederation of Indian Industry (CII) and used the platform of HackerEarth, to launch a 3-month long hackathon, called, ‘The Grand India IoT Innovation Challenge’ (#giiotic), for engineering students from 26 select colleges and universities across India. Riding on the theme, ‘Solutions that create a better society,’ students are invited to build prototypes of IoT enabled solutions based on the LoRaWANTM specification. The students will have access to Tata Communications’ dedicated IoT network, IoT platform and expert mentorship offered by Tata Communications and an opportunity to compete for prizes amounting to INR 9.5 lakhs. The Grand India IoT Innovation Challenge is an initiative by Tata Communications to engage with India’s youth to build solutions to cater to the digital transformation needs that will enable government bodies, corporates, private institutions, amongst others, to make data driven proactive decisions, thereby enhancing organisational and public engagement and transforming our living and work spaces into a smart environment. The 3-month long challenge is divided into three phases: idea submission, prototype development and the grand finale. Tata Communications will provide the students with Raspberry Pi™ kits, access to LoRaWAN-based technology, expert mentorship, and more to build impactful IoT solutions and guide them through this journey.

Qlik Boosts Enterprise Data Journey with New Big Data Offerings Strata Data Conference – Qlik® continues to execute on its mission to supply enterprise customers with end-toend data management and analytics solutions with two new big data offerings - the latest version of the Podium Data® product and the initial release of Qlik’s Associative Big Data Index available this month. Enterprises need to unlock data’s full value to help users accelerate action and outcomes. With these latest releases, Qlik continues to aggressively streamline the enterprise data journey from raw data source to end user insights. “Qlik is committed to improving enterprise data readiness and analytics scale,” said Mike Potter, Qlik CTO. “Delivering a new version of Podium alongside the first version of the Qlik Associative Big Data Index is a clear signal to the market: Qlik is ready to help customers drive more value from all of their data across their entire user base - whether big, small, or any combination thereof.” “Optimizing data from raw inputs to insights is proving to be the real gamechanging advantage for businesses,” said Paul Barth, Qlik’s Managing Director of Enterprise Data Management.

“Untangling data, bringing higher value to data assets and making data easier to work with is at the core of our Podium product enhancements.”

ENTERPRISE TECH

Sify Powers 650 Branches of India Post Payments Bank (IPPB) as Network Integrator & Network Service Provider Sify Technologies Limited is proud to record a momentous milestone wherein 650 branches of India Post Payments Bank (IPPB) and 3250 access points were dedicated to the nation by the Honorable Prime Minister Shri Narendra Modi on September 1, 2018. Sify is the Network Integrator and Network Service Provider that enabled this ambitious panIndia project. Resting on Sify’s MPLS network backbone, IPPB has gone live with 650 branches, 3250 access points co-located at post offices and around 11,000 gramin dak sevaks and postmen providing doorstep banking services. IPPB starts operations with 17 crore accounts and gradually 1.55 lakh access points in the country will be enabled to offer banking services. Kamal Nath, CEO, Sify Technologies, said, “A proud moment for us and a comingof-age project for Sify that firmly established us as India’s most comprehensive ICT Solutions and Services player.

This was not just about bringing banking to millions of under-banked Indians. It was about giving them the same opportunity as everybody else; a crucial enabler of the Prime Minister’s vision for Digital India. We are immensely proud that, as a pioneer of Network and Data connectivity in India, we played a crucial role in this financial inclusion revolution.”

Organizations Must Emphasize on Visibility to Stay Ahead of Real World Threats Skybox Security recently participated in the Gartner Security & Risk Management Summit 2018. Starting with the key note speaker and during the technical sessions, it was clear that the common theme throughout the Gartner Security and Risk Management Summit 2018 in Mumbai was the need to understand the risks that are important, dangerous and real to your organization.

Rather than looking at the overwhelming and ever-increasing number of threats, your focus should be on identifying those that pose a real risk to your business and knowing the right patching and preventive controls to mitigate them. To do this you need to create visibility into your assets and eco-system or what is now called as “your attack surface.” It’s time to harness the power of analytics, modelling and simulation to improve attack surface visualization, said Rahul Arora, Regional Director, India & SAARC at Skybox Security. He added, “With better visibility, security teams are better prepared to fend off attacks; with the availability of comprehensive intelligence needed to build a mature security program. A sophisticated attack surface visualization solution gives CISOs and security leaders the ability to see all security exposures at once, zoom in on problem areas and identify what’s causing the problem – all in seconds.”

Haier Invests Rs. 3069 Cr. To Set-up 2nd Industrial Park in UP India

Tech Mahindra Partners with FutureSkills Initiative to Reskill & Upskill Employees in Next Gen Technologies Tech Mahindra announced its partnership with FutureSkills, an initiative by NASSCOM, powered by Edcast, a leading Silicon Valley organization for personalized learning. This is a step towards reskilling and upskilling Tech Mahindra’s workforce in next gen technologies, to enable them to deliver innovative and cuttingedge solutions to the customers. Launched by the Hon’ble Prime Minister of India, Shri Narendra Modi in February 2018, FutureSkills is a new age Learning Experience Platform from NASSCOM for building skills in nine futuristic technology areas and 66new age jobs roles and over 155 skills. This initiative is aimed at enabling India to become a global hub for talent in emerging technologies in line with the Digital India initiative. With this partnership, Tech Mahindra bolsters its mission to transform into a digital organization with a future-ready workforce to meet the demand of digital services. The platform will enable Tech Mahindra to curate the courseware and leverage FutureSkills’ new age learning features like micro-learning, smart cards, live-casting, peer-topeer interaction, AI (Artificial Intelligence) based curated learning pathways and journeys to reskill its workforce globally in next generation futuristic technologies. These technologies will range from Robotic Process Automation (RPA), Artificial Intelligence (AI), Internet of Things (IoT), Cybersecurity, Blockchain, Virtual Reality (VR), Social & Mobile, Big Data Analytics, Cloud Computing and 3D Printing.

Haier signed a Memorandum of Understanding with The Government of Uttar Pradesh to set up its second industrial park in India, in Greater Noida, Uttar Pradesh.

With this development, Haier has strengthened its commitment towards the central government’s ‘Make in India’ initiative to boost local manufacturing.

The MoU was signed in the presence of the Hon’ble Chief Minister of Uttar Pradesh, Shri Yogi Adityanath and other dignitaries from the Government of Uttar Pradesh along with Mr. Song Yujun, VP, Global Appliances Haier Group and Managing Director, Haier Appliances India; Mr. Eric Braganza, President, Haier Appliances India and Mr. Sun, Director SCM Haier Appliances India. Additionally, Mr. Satish Mahana, Industrial Development Minster, Government of Uttar Pradesh; Mr. Anup Chandra Pandey, Chief Secretary, Government of Uttar Pradesh; Mr. Alok Sinha, Additional Chief Secretary, IT and Electronics Department and Mr. Rajesh Kumar Singh, Principal Secretary, Infrastructure and Industrial Development Department were also present during the MoU signing ceremony. Under the agreement, Haier will invest Rs. 3069 cr for setting up its industrial park in the state over the next four years in two phases. With this development, the company is expected to create almost 4000 new direct employment opportunities along with over 10,000 indirect jobs. The expansion will serve as an opportunity for vendors and OEMs, bringing about an expanded business with increased local production and lesser imports of products.

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GUEST COLUMN

“FREEDOM FROM GST NOTICES – HOW TO AVOID MISMATCHES”

Authored by Mr. Tejas Goenka, Executive Director, Tally Solutions Pvt. Ltd. Over the past few months, several businesses across the nation have been plagued with GST notices from the government. If reports are to be believed, there has been a nearly 34% of GST mismatch or underpayment of GST, amounting to an overwhelming deficit of INR 34,400 Crores. Both taxpayers as well as firms have been served these notices, in response to all GST returns that have been filed between July and December 2017.

The major reasons for the mismatches are primarily two. To begin with, differences were observed between the self-declared GST liability and available input tax credit values, while filing summary returns in the form of GSTR-3B, and the invoice-wise details of all outward supplies in GSTR1. Secondly, there have been instances where there were differences in the figures mentioned in GSTR-3B and the figures mentioned in GSTR-2A i.e. the details of purchases from one’s suppliers. The latter is more critical to the government, as any incorrect input tax credit allocation against the tax that is actually paid by the supplier, resulted in a loss in revenue.

With the emergence of these notices, it can be fairly assumed that the tax department’s previous soft approach towards non-compliance may be coming to an end in the GST era. The government has gone about its business in a stern manner

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long way to ensure that GSTR-3B and GSTR2A are consistent.

indeed, mandating a time of 30 days to all businesses who have received a notice.

Upon issue of the notice, if no explanation is received within the stipulated date, it will be assumed that one has no explanation to provide, and the relevant proceedings will be initiated against a business. Not to forget the stringent GST procedures, which have stipulated an 18% interest on wrongly claimed ITC, which is bound to discourage tax evasion or manipulation practices.

Under such circumstances, what could a business possibly do to achieve freedom from mismatches, thus attaining freedom from notices? One of the first things that can be done is to work with the right set of GST compliant suppliers. Doing so will ensure that at no point in time, is there any mismatch between the purchase details uploaded by a business and the data uploaded by its suppliers, thus eliminating the possibilities of different ITC calculations. In other words, this could go a

What is also important is the need for businesses to keep a close watch on the data being fed in while filing summary returns in the form of GSTR-3B and while filing final returns in the form of GSTR-1. This requires a fairly high degree of compliance concentration from businesses, which can only be made possible by adapting a systematic way of maintaining books of accounts and records of transactions. Quite understandably, those businesses who still go about manual records or who maintain business records on spreadsheets, would be finding it a tad difficult to bring in the necessary corrections, which could help respond to such notices, and that too within the short period of time.

However, what is encouraging to note is, that even with the original return filing model having given way to a condensed model with GSTR-1 and GSTR-3B, the government is able to enforce a fair degree of compliance across the country. With the simplified return filing model knocking at the door, it will be the right time for businesses to adapt the right technology, and enjoy freedom from any such notices, mismatches and hassle at the end of a filing period.

INDUSTRY NEWS

eScan Hosted Mega Event for Its PAN India Partners on The 25th Anniversary

Kaspersky Lab Wins HKB International Business Awards for Cybersecurity Launched in Hong Kong last May, Kaspersky Lab’s Threat Management and Defence (TMD) serves as the framework for the kind of solid cybersecurity strategies required u n d e r – fi r e enterprises.

TMD brings together and reinforces the capabilities of Kaspersky Anti Targeted Attack (KATA), Kaspersky Cybersecurity Services, and new Kaspersky Endpoint Detection and Response (EDR) within a single platform. This allows businesses a unified administration an automation of the whole threat management cycle. With the platform’s three components — KATA, EDR, cybersecurity services — businesses can adopt a strategic approach to detecting complex attacks across their corporate IT infrastructure and successfully gain control. TMD also gives them visibility of their security environment by mitigating risk in today’s digital world. Because of this, Kaspersky won the 4th Hong Kong Business International Business Awards for cybersecurity. “With the appreciation bestowed on us by the Hong Kong IBA, we are encouraged to intensify our commitment to support the East Asian organizations especially during these times when vulnerabilities to data breaches are at an all-time high,” said Tony Cheung, Territory Manager for China at Kaspersky Lab.

HP Thrills Media Expo 2018

by Showcasing its Large Format Printing Solutions HP Inc. demonstrated the indoor and outdoor signage printing capabilities of its Latex printer portfolio at the Media Expo 2018.

The demonstration, which was conducted at Creative Experience Zones set up by HP, showed the potential application of these printers in strengthening a brand’s appeal and identity. Visitors at HP’s booth could witness live demos of various Latex applications printed on the devices on display in the five experience zones. These printers displayed at the expo are equipped to provide traditional signage jobs and explore new revenue streams with an extensive range of application offerings. “Printing can play a pivotal role in helping brands drive impactful experiences with their customers. We, at HP are committed to reinvent the printing experience of brands and businesses through the cutting-edge technology and advanced capabilities of our printing solutions.

HP Latex printers provide improved workflows, that can enable our customers to differentiate themselves in terms of print quality and serve their clients in a more cost-effective manner”, said Vitesh Sharma, Head of Sign and Graphics, HP Inc.

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eScan turned 25 this year. To commemorate this milestone event, eScan hosted ‘Mega Event’ for its PAN India partners in association with KK software Pvt Ltd. They also introduced eScan Anti-Virus Total Protection with 10 Users for the SOHO section. The event was held at Raddison Blu Hotel, New Delhi which witnessed around 100 partners from all over India. During the event, eScan showcased and educated the partners about its latest products and new solutions for IT security. They also announced beneficial channel schemes that will benefit eScan’s privileged channel partners with good value proposition and profits. Further, channel partners were given awards and recognition to motivate and keep the partners committed to build, develop and sustain long-term and healthy relationships with us. eScan launched a special offer for the partners in association with KK Software Pvt. Ltd. The offer includes various trips to Switzerland, Pattaya and Goa to be claimed by the partners on purchase of certain number of eScan Anti-Virus with Total Protection and eScan Internet Security Suite box products.

CompTIA to Bridge Cyber Security Skills Gap in India Through new PenTest+ training and Certification Program CompTIA, has recently launched a training and certification program titled, CompTIA PenTest +, to meet the rising demand for professional cybersecurity Penetration Testers in India. Penetration testing is a mandatory component of IT security spending for every organization in this age of connected and vulnerable IT networks. The government’s push towards digitization and internet coverage has increased the number of user end points that could have potential interfaces with an enterprise system. Cyber attacks are disruptive for businesses or public services and present opportunities for misuse of sensitive information such as financial credentials or competitive strategies.

“CompTIA launched the latest, most advanced Penetration Testing training and certification precisely to fill in the gaping skill gap in this domain and equip professionals with the latest technologies used for penetration testing. CompTIA PenTest+ is intended for cyber security professionals with intermediate-level experience.

PenTest+ focuses on affirmative action through penetration testing and vulnerability assessment. The program will teach candidates about launching attacks on systems, discovering vulnerabilities and managing them. It will help those tasked with identifying, exploiting, reporting and managing vulnerabilities in the system”, says Mr Pradipto Chakrabarty, Regional Director, CompTIA India.

IN-FOCUS

TP-Link Launches the Powerful Gaming Router Archer C5400X for High-end Gaming The latest gaming router launched by TP-Link is surely an outstanding innovation and will amaze all gamers to dominate in the gaming competition as it will enhance their performance by speeding-up the process. The Archer C5400X Gaming Router comes with 8 high-performance antennas and a high-powered amplifier that ensures widespread Wi-Fi coverage.

TP-Link introduced its most powerful gaming router Archer C5400X, a router designed to power the performance demanded from high-end gaming rigs to DOMINATE the gaming competition. Archer C5400X is powered with a Battle Tested Processor consisting of a 1.8 GHz, 64-bit quad-core CPU, along three co-processors and 1 GB RAM, which delivers the raw power required to perfectly execute every service, thread and application to eradicate latency and deliver uninterrupted gameplay.

Its dynamic optimization engine automatically identifies gaming traffic to give you the tactical advantage during heated raids, PvP encounters and ranked matches. The Archer C5400X employs MUMIMO and Airtime Fairness to balance the requests of every device with speed and

precision, leaving you to focus on taking down the opposition instead of fighting your allies for bandwidth.

Archer C5400X has Comprehensive Threat Protection to defend your system from malicious threats that can sneak through downloads and file sharing. TP-Link HomeCare TM, powered by Trend MicroTM, protects every device from the latest cyber threats with powerful security, builtin antivirus and cutting-edge intrusion prevention.

8 high-performance antennas with a highpowered amplifier ensure the widespread Wi-Fi coverage and a stable connection, Beamforming technology locates the connected devices and further improves the router’s range and the signal strength

to each mobile device, delivering a more reliable and efficient wireless connection.

Its 2 USB 3.0 ports, 5x faster than 2.0 supports Storage, FTP Server, Media Server, Printer Server.

AC5400 Tri-Band Wi-Fi speeds over the 2.4 GHz (1000 Mbps) and two 5 GHz bands (2167 Mbps) makes it easier to streamline your network and stay competitive in the heat of battle. With eight Gigabit Ethernet ports, you can connect PCs, smart TVs and game consoles to fast, wired connection without needing a switch. Combine two LAN ports using Link Aggregation to double connection speeds from 1 Gbps to 2 Gbps for Network Attached Storage (NAS) devices and PCs with LACP.

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MARKET REPORT

One Million Units of Wearables Were Shipped in Q2 Xiaomi India maintaining its leadership position in the overall Indian wearable market followed

by GOQii which is 2nd leading brand in the market. Xiaomi attained 46% market share while achieved 31% quarter-overquarter (QoQ) growth.

The Indian wearables market witnessed an impressive growth in the second quarter of 2018 (2018 Q2) as the overall wearables market grew 66% year-over-year (YOY) and 40% sequentially, making it the biggest quarter for the wearables category in India.

According to the latest International Data Corporation (IDC) Quarterly Wearables Tracker, one million units of wearables were shipped in 2018Q2 with top three brands retaining their position in the overall wearables market.

quarter, watches with wearable computing also grew 34% sequentially on back of new launches and affordable finance schemes in the channel. In the smartwatch category, watches which can run third-party applications on the device itself, Apple has emerged as a clear leader with one out of every three watches sold in India during the quarter belongs to this company.

This growth can be largely attributed to a precautionary measure against the expected implementation of national standard norms by the Bureau of Indian Standards (BIS) for the wearables category in the middle of 2018Q2. In anticipation of this, companies shipped high numbers of units before the BIS implementation in the country. Additionally, e-tailers brought in more shipments to meet the demand coming via various online shopping sales in June and July.

Xiaomi maintained its leadership of the market with 46% market share and 31% quarter-over-quarter (QoQ) growth in the 2018 Q2. Although, its share had reduced marginally from the previous quarter. Most of its devices are still sold by the e-tailers.

“After a relatively slow 2017, the market looks like finding its footing in 2018.

Companies have increased their marketing spend, exploring alternate channels to sell their devices, and updating their platforms to increase the gamification and maximize the user engagement” says Jaipal Singh, Associate Research Manager, Client Devices, IDC India.

Outside of wristbands, which accounted for almost 90% of the shipments during the

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Top Five Wearables Companies in 2018 Q2 - India

GOQii remained at 2nd position with healthy 74% annual growth and 36% sequential growth in its shipments. The vendor has taken its engagement beyond the basic application monitoring when it comes to engaging with its user base.

Titan with its Fastrack’s Reflex range saw a healthy 56% sequential increase in its overall shipments and maintained its position. However, its shipments saw a 45% decline in its annual growth as it channelized its inventory before launching new devices to the market.

Fitbit replaced Fossil as the 4th largest wearables company as its shipments got

quadrupled in Q218 when compared to the previous quarter. Fitbit introduced the Versa watch, adding one more device in its watch portfolio in the 2018Q2.

Lenovo was able to secure a position in the top five after three quarters. It launched three new models to strengthen its position in the fitness band category, which helped the brand to register a strong triple-digit growth in the 2018Q2. .

IDC India Wearables market forecast: With the implementation of the product standardization norms for wearables devices in India, IDC expects the long tail of wearable vendors, which includes many small and white label brands, to face the challenge of getting marginalized in the next few quarters.

Commenting on the recent consumer trends, Navkendar Singh, Associate Research Director, IDC India adds “Today, health is becoming a priority in urban India and consumers are opting for the fitness bands to monitor their routine, and are also comfortable to spend on fitness devices to have a healthy lifestyle. However, large numbers of users are still facing difficulties to see the real value from these devices in absence of any tangible benefits”. He further highlights that “vendors need to develop services ecosystem around it to keep the users motivated and drive the repeat purchase”.

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TELECOM TODAY

Over 200 4G Smartphone Models Now Support Airtel VoLTE: Reports Airtel Bharti Airtel (“Airtel”) announced that over 200 4G smartphones now support its Voice over LTE (VoLTE) services enabling customers to experience HD quality voice calling and superfast data on a wide range of smartphones on Airtel’s nationwide 4G network. Airtel’s strong 4G presence across the country offers seamless connectivity for VoLTE services and enables customers to experience parallel sessions of seamless voice calling and superfast data. All popular 4G smartphones now come shipped with Airtel VoLTE support. Users of the bestselling 4G smartphones from major brands like Oppo, Vivo, Apple, Samsung, OnePlus, Nokia, Panasonic, Xiaomi, Karbonn, Lava and Panasonic can now converse on the HD quality voice calling offered on Airtel VoLTE. Airtel has also been consistently ramping up its 4G capacity across the country to serve the fast growing customer demand for high-speed data. In case of nonavailability of 4G network, Airtel VoLTE calls automatically fall back on 3G/2G network to ensure that customers continue to stay connected at all times.

Route Mobile Forays into RCS A2P Business Messaging Space by Joining Google’s Early Access Program Route Mobile strengthens its offering with its entry into Google’s Early Access Program for Rich Communication Services (“RCS”) business messaging. Route Mobile will enable brands to use RCS business messaging services. Now, all Route Mobile customers and prospects will be able to benefit from the next generation of RCS business messaging (or RCS Universal Profile 2.0) that gives them more meaningful interaction with brands.

Rajdipkumar Gupta, MD & Group CEO, Route Mobile Limited said, “We are thrilled to bring RCS to our customers in India and across the globe. RCS offers enriched messaging experience and scalability; which will augment our product portfolio thereby making our offerings more robust. Brands today have been looking for a more holistic mobile communication solution apart from traditional messaging. With Google’s RCS, we now have one. Joining Google’s Early Access Program means a lot to us, and in turn, to our customers who will certainly benefit from it immensely”

The Internet Society Signs MoU with The Internet Service Providers Association of India to Secure India’s Internet Infrastructure

Xiaomi India Migrates its Local Data to India Cloud Infrastructure Xiaomi announced that it is migrating its Indian data to cloud service providers with infrastructure in India.

The data migration would cover all Indian user data across Xiaomi e-commerce platform (www.mi.com/in/), Mi Community (in.c.mi. com), Mi Cloud, MIUI (Xiaomi Market, feed, Mi Video, advertising, Mi Messaging, push notifications, etc)and Mi TV. Xiaomi is migrating its local data to highly secure Amazon Web Services (AWS) and Microsoft Azure infrastructure in India and all the existing data would be migrated by the end of 2018. With the migration of local user data to Indian cloud service provider infrastructure based in India, users can expect a jump in access speed. Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India: “At Xiaomi, data privacy and security are of utmost importance to us. We are taking one more step towards user data security and privacy by bringing our cloud services to India for all local data needs. It’s something our teams have been working tirelessly on and I am glad we have been able to turn this around for our India users. With the data stored locally and encrypted end to end, users will be able to enjoy greater access speeds.”

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The Internet Society (ISOC) and Internet Service Providers Association of India (ISPAI) signed a Memorandum of Understanding (MoU) to undertake initiatives and activities to promote Mutually Agreed Norms for Routing Security (MANRS), in India. MANRS is a program whose primary objective is to reduce the most common threats to the Internet’s routing system. The MoU is a step towards taking immediate action to improve the resilience and security of the routing infrastructure in India, and keep the Internet safe for businesses and consumers alike. The MoU will help tackle the growing number of cyber security incidents in India. Rajesh Chharia, President, ISPAI said, “The number of Internet users in India is skyrocketing and it is expected to double by 2021. However, there are growing concerns over cyber security and data security and the recent malware threats have impacted many globally. The government is taking measures to spread awareness about cybercrime and building capacity for safety measures, and the adoption of MANRS and association with ISOC will help ensure a safer Internet for all.”

iVOOMi Launches Its Sub-brand Innelo to Cater to The Diversified Needs of The Smartphone Buyers in India

iVOOMi officially announced the launch of its ‘India-first’ sub-brand – Innelo, distinctively created to cater to the diversified needs of the smartphone buyers in India. With an online-first focus, Innelo has tied up with Amazon India to be its exclusive online partner. The company will invest $10 million in the initial first year of its operations. The new brand will be backed by supply chain, operations and service infrastructure of iVOOMi in the Indian market with sales being skilfully supported by a dedicated network of 500+ service centres across the country. Commenting on the launch, Mr. Ashwin Bhandari, CEO, Innelo India says, “We are delighted to bring our sub-brand Innelo to India. With a vision to capture the premium smartphones and accessories market, we aim to bring high-end technology products and offer them at pocket-friendly prices. With Innelo, we intend to become a sustainable, youth-centric technology conglomerate; creating products for India, in India”

Now Jio Phone Users Can Access WhatsApp on Their Phones Jio was launched two years ago to empower every Indian with the power of data so that they could do magical things.

In less than two years, Jio garnered a subscriber base of over 215 Million users, creating a world record of sorts. While it was evident that most of the 4G smartphone users were adopting Jio and enjoying the world-class services at the lowest price anywhere in the world, a large majority of the feature phone users that constitute two-third of the Indian mobile user base got left out. Even though the services became affordable, this segment of 500 Mn feature phone users could not afford even an entry level 4G smartphone.

This gave birth to the JioPhone, which was launched by Reliance Retail Ltd in August 2017. Mr. Akash Ambani, Director, Reliance Jio Infocomm Limited, said, “During this movement of connecting the unconnected, many partners came forward to strengthen the cause. We will be providing WhatsApp, the most used chat application in the world, on all JioPhones. Jio wants to thank the Facebook and WhatsApp team for making this happen.”

TELECOM TODAY

TECNO Mobile Rolls Out #HarSuratKhoobsurat Campaign to Engage Retailers and Consumers Across Tier 1, 2 & 3 Cities

Riding on the festive season, TECNO Mobile, the premium smartphone brand of TRANSSION India has rolled out the brand connect initiative “HarSuratKhoobsurat” to add cheer to its multiple stakeholders. The campaign represents the true beauty of an Indian face captured through the lens of a TECNO smartphone. Through this initiative the brand intends to connect emotionally with retailers and consumers to create memorable experiences. Mr. Gaurav Tikoo, CMO, TRANSSION India said: “TECNO is a brand which always mirrors the energy of the youngsters. Through our CAMON portfolio we are committed to delivering the best camera and selfie experience at a great price.

Our brand campaign ‘Har Surat Khoobsurat’ aims at celebrating beauty of every Indian and empowering them to pose proudly in any light condition. We want to better connect with them and revolutionise the Best Anylight photography experience. We will be reaching out to approximately 500,000 consumers across 50 cities when the second phase of the campaign comes to a close till 10th September to help them experience and capture their true beauty through AI-powered camera that clicks pictures ensuring har surat looks khoobsurat when clicked by TECNO CAMON Best Anylight camera.”

Ziox Mobiles Associates with Amazon for all its Feature Phones and Smartphones Ziox Mobiles collaborates with Amazon for bringing a wide range of its products to the consumers across India. Ziox announced its partnership with Amazon India, starting which all Ziox mobiles will be available on the e-commerce platform. The strategic alliance enables Ziox to drive the expansion of its product range as planned. The tie-up with Amazon will help Ziox target the Indian market at a larger scale and establish its presence countrywide including the Tier II and Tier III Markets. Speaking on the association, Mr. Deepak Kabu, CEO – Ziox Mobiles says, “We are delighted to announce the partnership with Amazon, we believe that this partnership will further help us strengthen our position in the Indian Mobile market. This will also enable the users an easy and convenient access to the widest range of products, delivered at their doorstep in a fast and reliable manner.”

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RNI NO : DELENG/2010/31992

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