June issue

INDIA’S LEADING IT NEWS MAGAZINE

DT www. d ig ita l terminal.in

Cover Story 7 success mantras for channel partners

DIGITAL TERMINAL

www.digitalterminal.in

June 01-15 | 2015 | Volume 06 | Issue - 12 | `-25 |Pages-28

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CONTENT

INDIA’S LEADING IT NEWS MAGAZINE

DT

10 Cover Story •

7 Success Mantras for Channel Partners

DIGITAL TERMINAL

VOL-6, ISSUE-12, 1st JUNE-2015

06 Launch Pad •

Dell Launches Next Generation of Vostro Notebooks

08 Just In

•

Cyberoam Launches CR10wiNG Wireless Security Appliances for SOHO

PUBLISHER & EDITOR : Rajeev Ranjan EXECUTIVE EDITOR : Jyoti Janda ASSOCIATE EDITOR : Rita Sharma EDITORIAL COORDINATOR : Nidhi Tyagi CONSULTING ART DIRECTION : Vikas Sharma VISUALISER : Akriti Arora SENIOR GRAPHIC DESIGNER : Vikash Kumar GRAPHIC DESIGNER : Gopal Mandal ADMINISTRATOR HEAD : Priyanka Singh PRODUCTION HEAD : Rajiv Singh MARKETING EXECUTIVE : Balvinder Singh Circulation : Priyanka

14 Product Shelf

Editorial & Marketing Office

• •

A-184, 2nd Floor, Jeevan Nagar, Opp - Tikona Park, Maharani Bagh, New Delhi- 110014

PNY Flash Drive Quantum Mouse

Email

16 Big Byte •

Global ICT Came together in Taipei for COMPUTEX 2015

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: info@digitalterminal.in, sales@digitalterminal.in : 011- 45160276 : 09654690377 09899600302

18 Interview •

Gopal Pansari, Director at Savera Marketing Agency Pvt Ltd

20 Mobility Buzz •

OPPO Plans to setup Handset Assembly Unit in India

22 Newsbyte •

Lenovo Appoints Rohit Sandal as New India HR Head

24 Product Review •

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Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved. Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy.

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Launch Pad

HP Unveils Omen Gaming Notebook with Bang & Olufsen HP India announced their association with Bang and Olufsen. They launched their new and improved Pavilion 15 and the HP Omen – their challenging gaming laptop with Bang and Olufsen.

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P and Bang &Olufsen announced a collaboration that brings the globally recognized sound ofBang &Olufsen and B&O PLAY to HP’s new devices.

HP announced HP Omen with Bang &Olufsen and a range of HP Pavilion Notebooks with B&O Play to deliver powerful and immersive audio experience.

State-of-the-art sound and tuning from Bang &Olufsen transforms HP Notebooks into a soundstage where entertainment comes alive to awaken the senses with the sound one can feel. These devices also feature customizable graphic equalizer that helps the user create a personalized audio experience.

Your Gaming Companion

The HP Omen Gaming notebook with Bang &Olufsen is designed specifically for hardcore gamers. Aggressive, yet stylish, the 15.6 inch laptop, delivers the power to dominate with a stunning design to give users the ultimate gaming experience.

Your Music Companion

The new Pavilion notebooks comes with a refined Uni-body design Pricing & Availability with premium metal like finish on the • The HP Omen with Bang outside and superior gradient dual & Olufsen is available in the tone finish inside. These notebooks Indian markets currently at a are also equipped with full HD price of INR 1, 59,990/-. screen (2) (1920X1080 pixels) which • The HP Pavilion 15 provides an outstanding, detailed, and crisp picture quality. And with Notebook with the B&O play is the latest fifth generation Intel® available in the Indian markets Core™ processors(1), the new range currently with a starting price of notebooks makes the overall of INR 44,490/computing experience enjoyable for the user.

“By introducing new range of notebooks with Bang and Olufsen, HP is looking to blend high end technology seamlessly into the lifestyle of the new age consumer enabling the consumers enjoy rich and immersive audio experience,” said Ketan Patel, director personal systems, Printing and Personal Systems, HP India. “We are thrilled to work with Bang &Olufsen to create exceptional sound experiences for customers through HP Notebooks.”

“Bang &Olufsen and B&O PLAY have had an unprecedented legacy of delivering great music and audio experiences to its patrons via various forms of media. We are extremely thrilled to partner with a global IT brand like HP to deliver seamless audio experience through their latest Pavilion notebooks. Having integrating

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L – R: Mr. Gaganmeet Singh, CEO, Bang and Olufsen India with Mr. Ketan Patel, director – Personal Systems, PPS, HP India unveiling the HP Pavilion 15 and HP Omen with B&O technology.

Bang &Olufsen systems with luxury automotive brands such as Aston Martin, BMW, Audi & Mercedes AMG; this new collaboration is the hallmark and extension of Bang &Olufsen's philosophy of engaging with consumer's lifestyle at a new levels.” said Gaganmeet Singh, MD, Bang &Olufsen India.

HP and Bang &Olufsen will custom tune each notebook for precise sound.

The new range of notebooks have a dedicated audio island that isolates the sensitive audio circuits from other signals on the motherboard. The headphone jack limits the amount of metal parts to reduce ground noise to help further perfect the audio experience on the devices.

Because customers want the ability to customize their audio for movies, music and voice, HP devices include an audio control panel. This allows customers to customize and enhance their audio experience based on preset configurations tuned by HP and Bang &Olufsen. Customers can choose from optimized presets or manually tune the sound to their liking.

While B&O Play brand is available with the newly launched Pavilion range of notebooks, the HP Omen features Bang & Olufsen.

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Just In

Cyberoam Launches CR10wiNG Wireless Security Appliances for SOHO Cyberoam CR10wiNG is built on the same CyberoamOS that powers other high-end NG series UTM appliances. It is centrally manageable via Cyberoam Central Console (CCC) and Cyberoam’s on-Cloud Management Service and is compatible with iView – Cyberoam’s Open Source logging and reporting solution.

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yberoam has launched CR10wiNG, the “fastest and most affordable UTM appliance” with built-in Wi-Fi capabilities for the SOHOROBO markets. The CR10wiNG wireless appliance supports 802.11 nbg standards and up to eight virtual access points. It delivers UTM security features over WLAN to offer enterpriselevel security and meet the requirement of mobility in this segment. Cyberoam CR10wiNG offers high performance with firewall throughput of 400Mbps and UTM throughput of 60Mbps.

The wireless networks in organizations face huge risk of information theft due to their inability to trace users, especially guest users, within the network. Additionally, lack of IT security staff and budgetary

constraints make it difficult for the SOHOROBO segment to find security solutions that are adequate, cost-effective and easy to manage.

Also, organizations with distributed networks, remote and branch offices, especially in sectors like retail stores, logistics and transportation, and Utility distribution centers, demand mobility within the network and need network security, secure remote access, and secure Wi-Fi for walk-in customers.

CR10wiNG, based on Cyberoam’s patented Layer 8 technology, allows administrators to apply User identitybased security policies to gain visibility over user activity and also manage Guest Internet access in the network.

CR10wiNG supports multiple virtual access points that create independent,

segregated networks in the same physical area for separate teams like sales, marketing, guest users, and more.

This offers secure authentication and prevents rogue clients from connecting to networks where they don’t belong.

“CR10wiNG is designed for small and branch offices to offer secureWiFiat par withwired security. It enables a leaner Wi-Fi security infrastructure to organizations by replacing both Wi-Fi router and firewall with a single appliance. For remote offices with limited connectivity options, CR10wiNG also offers 3G/4G USB support,” said Abhilash Sonwane, Sr. Vice President- Technology & Products, Cyberoam."

GIGABYTE Announces Availability of BRIX Ultra Compact PC Kit in India

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The BRIX is small enough to sit in the palm of your hand, but in spite of its small size, it ensures a desirable combination of optimal CPU and GPU performance, peripheral connectivity options, power consumption, and of course, price.

he GIGABYTE BRIX, an ultracompact and versatile DIY PC kit, is now available in India.

This unique form factor has managed to set a new standard for desktop PC miniaturization that makes it perfect as a discreet HTPC (Home Theatre PC) or multimedia hub, an ultra-low power PC for the family, or even an office PC. The BRIX DIY PC kit come with a pre-installed Wi-Fi Mini PCIe module, a power adapter and cable which comply with local standards. From there, the user has the liberty to configure his system to his specific need by selecting

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his preferred system memory and digital storage option.

Dual Display The BRIX models available in India support dual display functionality.

While the Intel Core i3, Core i5, and Core i7 processor based models support dual display through HDMI plus Mini Display Port Outputs, the Intel Celeron processor based models do so via a VGA and an HDMI port.

GB-BXBT-2807: The GIGABYTE BRIX GB-BXBT-2807 features an Intel® Celeron™ N2807 Dual core processor which is capable of clocking

up to 2.16 GHz. It can accommodate up to 8 GB of SO-DIMM DDR3L RAM, and a 2.5″ SSD or HDD. Price (approximate): Rs. 10,500 GB-BXi3H-5010: The GIGABYTE BRIX GB-BXi3H-5010, which supports the 5th generation Intel® Core™ i35010U (formerly Broadwell) processor, is clocked at 2.1 GHz. It comes with an mSATA slot for up to 256GB of internal storage and an M.2 slot which is occupied by the 802.11 ac Dual Band Wi-Fi & Bluetooth 4.0 card. Price (approximate): Rs. 23,000 GB-BXi5H-5200: This model supports the 5th generation Intel® Core™ i5-5200U (formerly Broadwell) processor. It features the Intel® HD Graphics 5500 IGP (Integrated Intel Graphics Processor) that drives the HDMI and Mini Display Port to stunning resolution outputs of 4096 x 2304 @ 24Hz and 3840 x 2160 @ 60Hz respectively. Price (approximate): Rs. 32,000

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Cover Story

7 success mantras for channel partners The partner fraternity is facing a lot of challenges to sustain their business.

But of these challenges are inherent. How can they deal with these challenges and increase their sales? Here are a few key tips that will help them to grow their business.

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hannel partners are facing the rough storm for about four years, now. Regular conversations with the channel partners reveal that they are facing a lot of competition from the internet. Especially the ecommerce has burnt a hole in their pocket. Their business has also suffered on the global queues; mainly the demand for PCs, servers and traditional software has struggled to pick up after the recession. Business buying fluctuates every time. Changed user behavior and their love for variegated devices every second day keep the channel guessing on what really could be the market sentiment. Earlier predicting demand was easy, since the choices were limited. Moreover users

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knew that they had to buy only PCs and laptops if they have to access the internet. Today, the PC has moved out of the picture as an Internet-access device and also a primary access point.

Rather it has become a storage console for your personal and professional data.

Your primary device is either your smartphone or your tablet.

The question arises: Will the channel business shrink further? There can be several answers to this. However, the near time analyses points at more competition. The industry has not yet taken a stance and direction to decide their fate. Maybe the time will tell.

However, the second thought points towards their key role in driving the market. There are a lot of reasons for this. They have the expertise, the

knowledge and above all, the physical reach. And these are their personal assets which no one can steal, at least not any time soon.

What do the channels really need to do to save their territory? What are the effective steps they can take to step up into an action mode once again? In our opinion, an outsider will never tell them. The answer lies in their psyche.

The problem is that the channel has forgotten the aggression, the will to face the problems boldly and the love for adventure to take business risk.

They are still living in their comfort zone. Partners have to come out of the comfort zone and face the reality.

Stopping others from doing business is not their solution. It is like putting curtain on your weaknesses.

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Recognize your strength

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A I ccording to a study, an

estimated 70 percent of companies earn most of their revenue through indirect channels i.e. from dealers, agents, VARs and distributors. If this is the case, your grudge about competition and ecommerce is baseless. You must understand that market size in last four years have gone up.

It means your business has not come down. The problem is most of the channel partners are not realizing the resources they have.

Balaji Rajagopalan, Executive Director, Technology, Channels & International Distributor Operations, Xerox India, suggests, “It is just not about selling but more about maintaining the relationship with the end customer.

Xerox equips the partners to not only sell but also provide other value-added services to the end customer.

This is where one can make a difference, by being with the customer and Balaji Rajagopalan, Executive Director, help him in tough Technology, Channels & International times.”

Distributor Operations, Xerox India, Rajagopalan further adds that nurturing relationships with existing customers helps the partners achieve 60% of the business from repeat purchase which clearly shows our prowess in not just selling but also servicing the customers where and when required.

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Use social media

smart businessman is the one who never forgets his customers. In order to increase sales and stay in touch with consumers or prospective consumers, the partners should use new media such as Facebook,

Cover Story

Ecommerce: An offshoot of channel, not enemy

t is a baseless fear in the minds of partners that ecommerce is their enemy and has eaten up their business. In our opinion, ecommerce is an offshoot of the channel business and an integral part of the community.

The partners need to take into cognizance a host of facts while declaring ecommerce their enemy.

Most of the vendors which used to depend on distribution network of traditional channel have begun to sell on these online platforms. This is because they think that ecommerce is the new channel.

In our opinion, the channel players can give the ecommerce business a whole new dimension. This is the route you have to take also. You have the expertise, the knowledge and the reach. You can have your e-commerce platform built or partner with the ecommerce players to deliver and supply products. In short, it is the time to embrace ecommerce and not confront it. In the event of confrontation, you will be the sole loser. Ecommerce players do not know the market in your area.

You do. Plus you have the network of partners. So use all of this to expand your business and sell more products.

In conversation with DT, Sudip De, VP at ADATA Technology, points at this when he suggests, “Apart from the mundane work that a partner does he needs to Sudip De, VP at ADATA Technology, keep an eye open to the changing market dynamics and emerging business scenario.”

Twitter, LinkedIn and WhatsApp. You can create groups to regularly stay in touch with the customers.

Plus try to address all customer queries arising out of these media. You can offer deals to the members of groups on these platforms. It is a smart and effective way. Your customers will recall you whenever they have to buy which you offer.

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Cover Story

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Adopt a cumulative approach

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oing further, the partner community needs to embark on a fresh journey that guides them into the future.

They need to shun the archaic thought of doing business in the name of a few brands which they sell. It is time that they endeavour to deliver value rather than a mere piece of hardware.

A good suggestion S.Sriram, CEO at iValue emerges when S Sriram, CEO at iValue, says “Partner needs to graduate from brand/product/solution approach to consultative approach to understand and address customers business and IT challenges. This approach will help them deliver more value of relevance to their customer needs along with much wider and deeper engagement with each one of them, pushing up the value chain to help them grow profitably at a healthy pace.”

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Respect customers

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o n e a r e t h e days when customers had to depend on you to buy products.

They have multiple choices today.

In short, it is better that partners try to communicate w i t h customers in an effective way and establish a valid

Sanjay Pradhan, MD, Maxsecure,

of our products so that they would be interested in coming back for our company’s products and services.”

A proper communication with customer allows you to understand the customer requirements, Pankaj Jain, Director, ESET India also says, “Partners can sell more by understanding the requirement of the customer and then suggesting the solution accordingly.

Understanding customer’s pain points and then suggesting

dialogue. Try to educate them and give them adequate information about the price, the configuration, the service support and the vendor behaviour.

Giving his nod on this point, Sanjay Pradhan, MD, Maxsecure, says, “Our message would be to communicate well with the customers and educate them about the benefits

Pankaj Jain, Director, ESET India

product accordingly has been one of the best-selling tactics.”

Jumping into the discussion, Atul Jain – VPChannel & Sales, TP-Link, opines, “Partners can sell more by joining hands to provide consumer the better technological products by mapping their requirement. For Atul Jain – VP- Channel & Sales, TP-Link, example, if your customer wants to invest in an SUV and you sell them a 4 seat car, it is not a praiseworthy approach.”

In nutshell, the partners can increase sales significantly if they try to be honest and try to move out of their comfort zone. The time is running out. The world will not wait for them. No one is their enemy expect their own thinking and archaic approach.

Cover Story

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Create opportunities

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f the market is not providing the partners more business opportunities, it is better that they step out and create business opportunities. Waiting for something to happen

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is a lazy approach and indication that you do not want to come out of the comfort zone.

Ankesh Kumar, Director, Marketing at Emerson Network Power, advises, “Partners must proactively reach out to the market and create a business opportunity for Ankesh Kumar, Director, Marketing at themselves rather Emerson Network Power than waiting for enquiries.

They must devise a clear and well-defined objective to reach out to relevant customers and consult them on the best possible solutions. This effective customer acquisition plan will ensure increased business for them.”

Are you copying your competitors?

ne of the biggest problem with most channel partners is they are doing the business no different than their peers and competitors. The world has moved on. It demands change.

You have to change, show uniqueness in your model and stand out from the rest.

Seconding this point, Subhasish Gupta, Country Manager – India & SAARC at Allied Telesis, opines, “It’s all about focus.

Think about what you do well, better than your competitors and which customers will value those things more than anything else and then focus on those customers.

Transforming oneself with the change in the market scenario plus staying relevant is the key here.”

He further suggests that it becomes extremely important to understand the ever-changing needs of the customers and to adapt and design the services and solutions in a Subhasish Gupta, Country Manager – India manner that stay relevant & SAARC with the changing times. If one cannot understand the

changing needs of the target audience it becomes extremely difficult for one to thrive and grow in the market.

Staying relevant is important for channel partners.

Shibu Paul Regional Sales Director – India, ME and SEA at Array Networks agrees, “For anybody to be able to sell and thrive, it becomes extremely important to transform one self and be relevant. Market conditions change more often than not and it is extremely essential to change and adapt to the ever changing environment.

Being relevant to the market is necessary.”

Re-designing the solutions and realigning the products in accordance to the customer grievances gives one the Shibu Paul Regional Sales Director – India, competitive advantage ME and SEA and makes it easier to be able to make one’s products reach out to a larger audience.

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Product Shelf

PNY Flash Drive

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ViewSonic Projector

NY Technologies has announced the release of the new and compact HP v150w. The HP x150w offers an easy and extremely convenient way to transfer, share and store all your digital media files like images, music, videos and more. The drive comes in a sturdy plastic housing with a striking color pattern of black and blue. It’s resilient to dust and scratches and is completely waterproof. This stylish drive not only looks good on the outside but performs high-speed transfer of files in mere seconds. USB 2.0 specification makes it compatible with other USB 2.0 configured desktops and notebooks available in the market.The entire drive measures just by 9.5 mm x 17.2mm x 55mm (HWD) and weighs about 8.8 g, so it will easily slip into your pocket.

With up to 64 GB of massive storage space, you can store dozens or even hundreds of files into it. It offers PNY’s promised warranty of 2 years within the date of purchase.

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iewSonic Corp. introduces the whole new LightStream™ Series – multimedia projectors offering exceptional audio and visual features to meet the needs of small- to medium-sized business and consumers from presentation. ViewSonic brings the exclusive SonicExpert technology and built-in ViewSonic SonicMode sound system to deliver higher volume and the absolute best-in-class sound for premium audio experience. The exclusive SuperColor™ technology offers a wider color range for true-to-life image projection. Moreover, the series comes in an elegant glossy design with stateof-the-art ergonomic features provide the ultimate in style and productivity.

ViewSonic’s proprietary SuperColor Technology offers a wider color range than conventional DLP® projectors, ensuring that users enjoy realistic and accurate colors. The new LightStream PJD5 series of projectors including the PJD5153, PJD5253, PJD5255, and PJD5555w will be available in June 2015.

Quantum Mouse

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uantum Hi-Tech announces a novel mouse in its peripheral line up QHM 288 USB Mouse with faster and accurate tracking. Embodied with the Laser cut technology, for visible three colorful LED Lights that shift through a Kaleidoscope of 7 different hues, QHM 288 brings in colors suiting your every mood. With seven different LED Light colors that change while in use, QHM 288 offers soothing ambient lightning, while in contradiction of your Monday Blues at work or busy shopping deals. Priced at Rs. 450/-, the ergonomically designed Mouse scores perfect in the realm of style and functionality. Backed with a full Year Warranty QHM 288 is available across leading ecommerce portals and retail stores.

Kingston Type-C Flash Drive

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ingston announced the release of DataTraveler® microDuo 3C USB Flash drive. DataTraveler microDuo 3C has a dual interface that works with both standard USB Type-A (3.1, 3.0, 2.0) and USB Type-C™ ports. USB Type-C is an up and coming reversible connector standard that allows for slimmer and sleeker devices in the future. It enables a single port to function as a point for data transfer, video output, charging and even power external devices. DataTravelermicroDuo 3C is an ideal way to provide up to 64GB of extra storage for the very latest smartphones, tablets and Mac computers while also working with current generation devices. Shipping later this month, the simple plug-and-play drive, offers fast USB 3.1 performance with read speeds up to 100MB/s and write speeds up to 15MB/s.

DataTravelermicroDuo 3C is backed by a five-year warranty, free technical support and legendary Kingston reliability.

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Product Shelf

Portronics Pico Projector

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ortronics launches POR 318 Pico projector to achieve the impossible by building the 80 inch television screen that you can carry in your pocket. This is the true LED 50 Lumens projector which is well suited for Movies, Presentation and Training, anytime; anywhere. Portronics POR 318 is not only thinner & smaller than its predecessors but also better in brightness and sound quality. Portronics POR 318 is based on the DLP technology, which is the most sophisticated light technology in the world. It contains a rectangular array of up to 8.8 million hinge-mounted microscopic mirrors; each of these micro-mirrors measures less than one-fifth the width of a human hair. The DLP chip can be used for high speed, efficient, and reliable spatial light modulation.The unique proposition of this projector is its workability without an AC power source through the in-built battery inside. With 1700 mAh of battery built in; the projector can work for more than 2 hrs 30 mins in the standard video mode. POR 318 Pico Projector is available at a price of Rs. 22500

TOTOLINK EX300

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OTOLINK announced the launch of TOTOLINK EX300 Range Extender powered with dual 4dBi high gain external antennas. The 300Mbps range extender is a utility device in modern homes and offices that amplifies a single connection to a larger area. It works as a network repeater and can be setup with just a push of a button. EX300 supports advanced 802.11n standard and backwards compatible with 802.11b/g. It supports both LAN and wireless connections. It also provides the most advanced encryption system WPA/WPA2(TKIP/AES) for securing wireless connectivity. TOTOLINK EX300 range extender is distributed by Creative Peripherals and Distributions Pvt Ltd PAN India. TOTOLINK EX300 Range extender comes with a MRP of Rs 2,699/- with Three warranty and available ex-stock PAN India with Creative Peripherals and Distribution Pvt Ltd.

Schneider 5kVA UPS Samsung SUHD TV

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chneider Electric announced the expansion of its Smart-UPS On-Line uninterruptible power supplies (UPS) with state of the art, Next Gen online UPS – 5kVA model. Delivering the most manageable, reliable, dense, and efficient UPS in its class, the 5kVA UPS units have a power factor of 0.9, with a separate bypass for ‘Hot Standby’ redundancy. Ideal for a range of applications, from network and server rooms to branch offices and secure power uses, the new APC 5kVA Smart-UPS On-Line provides scalable, extended runtime, efficient power quality and performance for critical applications. The new 5kVA Smart-UPS On-Line model is equipped with a bundle of features to improve efficiency allowing end users to reduce their annual utility cost. New model is ENERGY STAR® qualified and is operable in a high efficiency “green” mode that can reach 98 percent efficiency.

For confidence and peace of mind, the new 5kVA Smart-UPS On-Line is complete with a three-year warranty and immediately available for purchase.

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amsung Electronics launched of its first SUHD TV range in India. The innovative SUHD TV celebrates a major milestone in the UHD era, delivering superior picture quality with stunning contrast, striking brightness and spectacular colour thereby setting new industry standards and elevating the viewing experience to the next levels. All Samsung Smart TVs, including the SUHD TV, will be powered by the Tizen Operating System.

Additionally, Samsung’s SUHD TVs have a number of new and exciting features–its Nano Crystal Technology and SUHD re-mastering engine delivers an unrivalled viewing experience; its stylish curved design provides viewers with a more immersive viewing experience; and its Smart TV functions are now powered

by Tizen, giving viewers easy access to their favourite content. Samsung’s SUHD TV 165.1 Cm(65-inch) and 139.7 Cm (55-inch) are available at an attractive price of INR 4,40,900 and INR 3,14,900 at all Samsung Smart Plazas and leading consumer electronic stores.

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Big Byte

Global ICT Came together in Taipei for COMPUTEX 2015 The show was open for COMPUTEX TAIPEI 2015 from June2 – June 6. This mega event attracted close to 38,550 buyers from China, Japan, US, Singapore, Malaysia, Korea, Germany, Thailand, India, Canada, Australia, Philippines, a total of 165 countries.

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or 35 years, COMPUTEX has followed Taiwan’s ICT industry in its role as the center of the changing global market.

There are over 2000 individual ICT companies in Taiwan, and they team up with your favorite brands to create the finished product that ends up in the store. They are the reason buyers from all around the world come to COMPUTEX. According to a breakdown by the other co-organizer, TAITRA, of international buyers by region shows that Asian buyers account for 76% of COMPUTEX international visitors, followed by North American (10.6%) and European (7%) buyers. These numbers show that COMPUTEX is the most ideal platform for international exhibitors to enter the Asian market.

According to Deputy Secretary General Chang of the Taipei Computer Association—one of the co-organizers of COMPUTEX—there are roughly 1000 Taiwanese ICT businesses that only attend COMPUTEX and no other trade show; this is because the majority of these businesses are small/ medium-enterprises, and they value COMPUTEX as an important export platform.

This year, COMPUTEX is joined by ASE, the world’s largest semiconductor company, and Haier, the world’s largest maker of consumer electronics. Also, ARM Holdings and BenQ participated as exhibitors for the first time.

COMPUTEX TAIPEI 2015 attracted 38,550 international buyers from 165 countries. The top 10 nations by turnout were: Mainland China,

Japan, the United States, Hong Kong, South Korea, Singapore, Malaysia, Germany, Thailand, and India. There were notable increases in visitors from Bangladesh (120% growth from last year), UAE (26%) and Vietnam (79%).

It is projected that total visitor count for all five days will exceed 130,000.

During the show, TAITRA organized over 4000 1-on-1 procurement meetings to directly link buyers with our exhibitors. 204 companies from 30 countries came to COMPUTEX looking for industrial computers, purchase order systems, wearables, 3D printing, memory chips, and mobile phone accessories. Key buyers included Best Buy and Best Buy Canada, Viasat, Staples Canada, Viglen, ASI Corp, MA Laboratories, Ulmart, and Toshiba Europe.

Ideas meet innovations COMPUTEX d&i Microsoft woos users at COMPUTEX TAIPEI awards beam up next with Windows 10 era of ICT he tech giant previewed its ith the tech world gathered

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in Taipei for five days, over 40 of our exhibitors took this opportunity to show us what the next quarter has in store:

Intel: stronger, faster, smarter, better

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elebrating 50 years of innovation, Intel released 5th generation Intel Core mobile processors at its e21 Forum, as well as 10 different models of desktop and mobile processors, some of which were integrated with Intel Iris Pro Graphics.

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he highly coveted award: the COMPUTEX d&i gold award was presented to 5 companies: Dell for their XPS 13 Ultrabook™ and Alienware Area 51 gaming desktop, TPV Technology for their AOC LX series curved TV and Digital Signage X 27” Digital Sign, and Smanos for their K1 SmartHome DIY kit .

Other winners include Acer, Asus, Philips, HTC, Gigabyte, Cougar, and many more.A total of 72 winning products were chosen for the awards from 271 product entries. With the growing popularity of the Awards, more than 21,000 visitors enjoyed the COMPUTEX d&i awards pavilions at Nangang Exhibition Hall during the show.

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Windows 10 operating system, which debuts worldwide on July 29th and will transform users from “needing…and choosing Windows to loving Windows”.

Over 100 forums and seminars were scheduled over 5 days, with the Summit Forum, the Wearable Technology Forum, the Smart City Forum, and the Cloud Security Forum as the 4 highlights. At the SUMMIT Forum, Stan Shih, founder & president of Acer, discussed the “Internet of Beings” and how the Acer BYOC platform places human beings at the core of IoT and IoB networks. The Wearable Technology Forum also asks, why should people wear wearables?

Africa World 2015 Africa World 2015

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Interview

“

The Trend of Online Business is in Point of Fact Hitting the Partners Presently

Q

: What is your current sentiment for IT market in India?

A: India is leaping technology maturity

curve and is emerging as a digital economy. This faster industry growth is largely being driven by the booming E-commerce segment and stable government with a technology focused growth agenda. The current sentiments are of a mixed nature wherein the markets is confident about the growth but the promising growth is still not on, as most of the industries are playing all together, we must have to wait and watch the game.

Q: How do you see future of Traditional channel partners? Do you really feel the heat of on-going online business model?

A:The future of traditional channel

partners is for sure in safe hands provided the channels keep improvising and keep changing with the time. The trend of online business is in point of fact hitting the partners presently.

Q: How do you rate your company when it comes to provide excellent distribution model to your vendors? Why? A:In an industry where change is ever

present, Savera have achieved success in providing technology solutions efficiently. IT Distributors work in very competitive markets. Today, like every other distributing company is engaged in multi-channel selling. We have a strong partner presence in market as we deal with over 3850+ partners.

Demand curve in market is small with the liberalization and technology, high economic growth has been unleashed.

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”

for us. Moreover, we are focusing on each brand and branch closely to deliver quality products according to the need of customers. The channel ecosystem of 3850 partners across India for Savera has been constant. Apart from adding new brands, we are also working towards increasing our foot prints across the geographies that will help us enroll new partners and increase business.

Q: What are your targets by end of this year? Please share revenue or expected growth percentage.

Savera Marketing Agency in recent time has emerged as one of the fastest growing distributors.

The company has established its strong foothold across regions and different verticals by selling all leading brands under its roof. Gopal Pansari, Director at Savera Marketing Agency Pvt Ltd exclusively chats with DT and reveals his channel plans and company’s further roadmap.

We have been aggressively working towards creating awareness amongst the channel partners in all the regions.

Q: What are your new plans?

Do you have any plan to include new products to your existing product offerings?

A:We are going to develop new offerings

to our existing customer base. Perhaps it’s the most obvious source of growth

A:We are refining our offer to provide

better technology to our partners with better brands. Furthermore, we still aiming high to deliver the best and gain high level of customer satisfaction by staying on top of the technology curve. We are expecting more than 60% growth this year.

Q: What are your efforts to provide best support your partners? How do you train or educate your partners?

A:For our partners we are the face of

the OEM and being at frontend we take the responsibility on product, support and deliverables we deal with.

Even with some of our vendors having local presence partners always have the choice of getting a dual level of sales and service support from the vendors as well as us. In Tier II cities, customer satisfaction is most important at strategic level. As dealers are the faces for customers of various brands, educating dealers is a must. Educating dealer means providing an opportunity to gain deeper insight about nuances of premium peripherals market.

Dealers understand emerging needs of customers and bring that in notice of vendors, which further help in creating a strong bond between the dealers and vendors.

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Mobility Buzz

OPPO Plans to setup Handset Assembly Unit in India

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PPO a leading global technology brand with presence in North America, Europe and Asia announced its plans to setup its own-brand handsets manufacturing unit in India by August focusing on the domestic market.

According to Sky Li, Vice President, OPPO “India is the top priority in our expansion plans in South Asia this year.

We have received tremendous support and appreciation from the customers and it is now time to reciprocate the feeling. The Smartphone boom in India indicates the time is just right to focus on expansion plans and increasing volume in India to a comparable level with the China market in the next five

years.”

“2015 will be a year of expansion for us. We are already among the “top three” players in Indonesia, with more than 11 percent market share. Similarly we have 13 percent in Vietnam and almost 11 percent in Malaysia. Globally, we plan to sell more that 15 million units this year”, he further added.

OPPO entered the Indian market in January 2014 and is aiming for rapid growth and expansion across target markets in India. OPPO will focus on setting up a state of the art facility to manufacture world class smartphones for the Indian audience as well as key markets overseas. OPPO India is speeding up sales and service network and expects

a fair growth and a bigger s h a r e of the market in the times to come. We have sold around 400, 000 devices in India and are targeting for 1.5 million units this year (2015).OPPO India has plans to expand more service centers this year.

As of now, we have 120 service centers across India and are targeting to open 200 service centres by end of 2015.

Huawei P8 Smartphone Hits Southeast Asian Market

A

fter the successful launch of Huawei P8 in London in April, Huawei Consumer Business Group keeps the momentum going by introducing P8 and wearable devices to the Southeast Asian market.

The event, titled “Southeast Asia P8 & Wearable Launch”, took place in Bangkok, where Huawei’s

regional office is located. Over 500 guests from 11 countries were invited to discover the technology and power behind Huawei’s latest smartphone and wearable products.

P8 – where science meets aesthetic beauty The star product of the launch is the Huawei P8 smartphone, a perfect blend of technology, sleek styling, usability and revolutionary low light camera features. The Huawei P8 is the culmination of the rich heritage of the

P Series, which was introduced in 2012, focusing on style and functionality.

More than a smartphone, the P8 strikes a perfect balance between beauty, minimalist aesthetics and usability.

P8’s design inspiration comes from the ancient tradition of libraries and hardcover books. Sleek, simple and elegant, it features a flat front and back design, ultra-narrow beze. Superior craftsmanship means that the LCD screen, one of the largest ratio of screen to body in the industry - taking up 78.3% of the surface.

ASUS Zenfone 2 Gets 25000 units pre-booking Registration in India

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SUS Zenfone 2 has emerged as a leader across the globe with its path-breaking user preferred proposition. The devices have witnessed tremendous success since their launch in Taiwan and have wooed the masses in numerous countries. The company has registered 600,000 orders in 2 months in Taiwan and has sold 2 million units already. The success has been commendable in other countries as well with 1,500,000 pre-orders in 15 days in China, 100,000 units sold out till

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date in Hong Kong, 2 million units in Indonesia and 25000 units pre-booked in a single day in India.

The devices have been accredited as number 1 in Italy and have emerged as one of the top in France as well. Japan saw 6x more pre-orders than ZenFone 1st generation. With the most recent launch in the US, ASUS Zenfone 2 was number 1 within 10 hours of launch on e-commerce partner website.

The Zenfone 2 builds on

uncompromising performance, and a premium user experience to bring a new level of empowering luxury to consumers. The devices have been ascribed by the industry veterans and experts across countries and have also proved their excellence on user forums and the ecommerce websites as top selling and in-demand devices.

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21

Newsbyte Lenovo Appoints Rohit Dell Kicks Off Back aTo Sandal as New India HR Head College Season 2015 enovo, the world’s largest PC Campaign maker and an emerging PC+

L

leader,announced the appointment of Rohit Sandal as the company’s India HR head.

Subhankar Roy Chowdhury, the erstwhile India HR head, will take on a larger mandate as the Global Head HR Strategy, M&A and Analytics.

“We are delighted to have Rohit Sandal on board”, said Amar Babu, Managing Director, Lenovo India. “People have always played a critical part in Lenovo’s success across the globe. Rohit joins us at an opportune time in our journey to be the frontrunners in the PC+ era. Given his proven track record, we are confident that Rohit will be able to build on this strong foundation and seamlessly integrate talent across our newly acquired businesses.”

Based out of Bangalore, Rohit will be leading Lenovo's HR strategy and operations in India. He brings with him over 17 years of diverse HR experience. Prior to Lenovo, Rohit was the HR Director at Dell, where he managed HR for Bangalore, Gurgaon & Noida sites.

GIGABYTE 100 Series Motherboards Supports Intel® USB 3.1 Premium I/O Controller

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IGABYTE TECHNOLOGY Co. Ltd. is proud to announce that its 100 Series of motherboards is the world’s first to feature the new Intel® USB 3.1 premium I/O controller onboard, for the best I/O solution over Type-C™ connector. The new Intel® 6th Gen. Core™ processor ready motherboards from GIGABYTE sports Intel® USB 3.1 premium I/O controller to offer more protocol compatibility than any other I/O controller, such as USB 3.1, and in the future, DisplayPort 1.2 connectivity and Thunderbolt™ 3. All of this is achieved over the new popular reversible Type-C™ connector, making connectivity widely compatible.

Using PCIe Gen.3 x4 lanes from the chipset and Display connectivity from the processor, the USB 3.1 controller from Intel is capable of delivering a total bandwidth of 40 Gb/s. When configured to handle dual USB 3.1 connectivity either through the Type-C or Type-A connector, this means the USB 3.1 controller can deliver true simultaneous and uninterrupted 10 Gb/s bandwidth over both ports, making GIGABYTE motherboards the best USB 3.1 solution.

Featured on the soon to be released next generation of motherboards from GIGABYTE, the 100 Series, the new Type-C™ connector can be configured to support USB 3.1, which offers 10Gb/s transfer speeds and backward compatibility to USB 2.0 and 3.0 devices; future Thunderbolt™ 3 support, capable of handling ultrafast 40Gb/s transfer speed over a single wire for daisy chaining of up to 12 Thunderbolt devices as well as dual DisplayPort1.2 capable 4K/60P monitors simultaneously.

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ell, the world’s fastest-growing large integrated IT Company kicked off of its ‘Back to College’ season for 2015 with exciting offers for its college going audience. Through the Back to College campaign “Learn It Share It Make It Happen” Dell aims to encourage college students to explore their creative side and identify their fortes tharough the use of personal technology.

The spirit of the theme- “Learn. Share. Inspire” strives to offer various platforms for college students to enrich their experience with the Dell brand and enhance their learning through the online space. Dell will conduct several online activities and contests like, #CarryYourColour Picture Contest encouraging students to upload pictures with their favorite colours on Dell social media properties, and #PackedwithPotential contest to drive user generated content highlighting how colours are an extension of one’s personality.

With#LearnitShareit campaign, Dell will showcase through videos how technology plays a vital role in achieving more. The engagement will inspire the student crowd to practically apply and share knowledge gained from their daily classes, taking their education beyond the realm of classroom teaching.

In its biggest Back to College consumer offer to date, students buying a Dell Inspiron laptop can avail offers worth Rs.11,298/- (by paying just Rs.1699/-*). Getting students prepared for a new year at college, the offer includes gift vouchers from Levis or Jabong, powerful, bass-driven sound with Sennheiser earphones, 1 year additional warranty and Dell’s pioneering Secure Laptop Pack consisting of a 1 year license for MacAfee antivirus software and Absolute Lojack (the only solution available in India that can help consumers locate, lock, delete and recover their device).

boAt Enters into Indestructible Cables Business

b

oAt forays into a new product category with the launch of Indestructible cables in India. boAt showcases a blend of strong fashion and technology sensibility that interact with today’s lifestyle. The cables are made up of spaceship grade aluminium casing which ensures longlasting durability and reliable charging. The metal braided heavy-duty cable skin is stress and stretch resistant and protects against day-to-day wear and tear. All cables come with 2 year warranty.

Commenting on the launch of a new category, Mr. Aman Gupta, Director, Imagine Marketing said, “Biggest problem with the normal mobile cables is that they break too often.

The boAt Lightning Cable features our special metal braided Jacket. This unique indestructible jacket provides greater protection than anything else you have seen for consumer cables. With its features, I can bet that this would be the only cable you’ll ever buy”

Newsbyte HP Includes Microsoft EMS Array Networks Makes Foray into Defence Sector into Mobility Portfolio

H

P announced it has added Microsoft Enterprise Mobility Suite (EMS) to its mobility portfolio, creating one of the industries’ first sets of end-toend, enterprise-grade services for the Microsoft ecosystem.

With complete HP service accountability, this Microsoft ecosystem helps transform enterprises to allow users to work seamlessly across mobile devices and PCs while helping IT manage the user environment and data security at the user level rather than at the device level.

Building on the recent agreement with Microsoft to offer Office 365 and HP service delivery as one comprehensive enterprise solution, HP is now adding EMS to its Microsoft ecosystem offering to improve productivity and help reduce risk, complexity and costs while accelerating the convergence of mobile and desktop management. Adding service delivery for EMS to HP’s Microsoft ecosystem offerings delivers a common management platform across multiple operating systems and devices, and using a common identity delivers capabilities such as single sign-on to apps, self-service password reset and rights management

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rray Networks Inc. announced that they have bagged a defence order worth $250,000 for WAN Optimization and Access Gateways (SSL VPN) solutions. The project involves improving the network performance in remote locations, securing critical operational data and enabling VSAT deployments. Array Networks have constituted a focused team and will be working very closely with partners and technical establishments specializing in the defence sector to provide the best technology available. The company aims to derive at least 25% of their revenues from this sector in the near future.

Mr. Shibu Paul, Regional Sales Director - India, ME and SEA at Array Networks said, "Our ultimate aim is to deliver fully-integrated, mission-critical applications to the defence sector by providing full access to the applications and services they normally require. We are working very closely with our partners in this area to improve the network performance in remote locations with VSAT deployments and other strategies to provide a highly connected environment."

Array Networks' ultra-secure SSL VPN based gateways with machine-based and two-factor authentication will be implemented in a few divisions to securely share applications and data. In addition, they will offer network acceleration for some of the very critical mobile installations, helping them accelerate all mobile-based activities in remote areas.

Sabse Tezz, Sabse Powerful, Sabse Achcha Total PC and Mobile Security

Made in India

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NNR IT Solutions L.L.P Contact: +91 8983021090 / 91 / 92 Email: sales@nnritsolutions.com Website: www.nnritsolutions.com

Our residential offices in 42 cities & products available in major cities across India Toll Free No: 1800 209 1111 Support: +91 844 629 9299 / 844 626 6266 / 860 510 0500 Email: support@maxpcsecure.biz

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DT Review

iBALL SLIDE Specifications:

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Model Release Date Display Processor RAM Operating System

he new Slide i701 is a compact 7 inch Windows based tablet launched by the iBall. The tablet is powered by Intel Atom quad core processor with Windows 8.1 out of the box. The product has been smartly put under 5k price tag who love Windows OS. In Collaboration with the Technology stalwarts, Intel® and Microsoft, iBall has broughtaffordable Windows based Table and it is packed with powerful offerings and freebies like Free Office 365 with 1TB Space. This tablet comes with 1GB RAM, 16GB storage and a 3200 mAh battery.

The tablet has HDMI port which allows the consumer to connect the Tablet to PC, Projector or even TV for the larger viewing experience. It also supports USB on-the-go, Wi-Fi , Bluetooth, 3G on Dongle. It has no SIM slot so will not have calling facility from the tablet. The tab comes with 2 megapixel rear camera and a VGA front camera which will not work for the users who love ‘Selfies’.Yet overall, buyers who are looking to buy best and affordable tablet, Slide i701 is best available option in the market.

: : : : : :

iBall Slide i701 Tablet May 2015 7 Inch HD Display Intel Atom 1GB Windows 8.1 with FREE upgrade to Windows 10 : No : 16GB : Yes

AL IT G

PRO

TERM IN A L

D I

Java support Internal storage Expandable storage Expandable storage type : microSD Expandable storage up to : (GB) 32 Rear camera : 2-megapixel Front camera : 0.3-megapixel Wi-Fi : Yes Wi-Fi standards supported : 802.11 b/ g/ n GPS : No Bluetooth : Yes NFC : No HDMI : Yes USB : Micro-USB 3G : No Voice Calling : No Back Covers : 3 Changeable Covers Price: Rs. 4999/-

DUCT

Excellent : 5 Star ,Very Good : 4 star, Good : 3 Star, Average : 2 Star, Poor : 1 Star 24 01-15 JUNE 2015 | DIGITAL TERMINAL

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