Interview Cover Story
Interview
Mr, Atul Jain VP- Channel Sales, TP-Link
Mr, Andy Stevenson M D, Fujitsu India
Cover Story Volume 07
March 01-15
Issue - 06 |2016
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IS YOUR NETWORK IOT READY?
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CONTENT
DIGITAL TERMINAL
Changing Face of Business and Life
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Vendor Focus DataWind Surpasses Samsung as Leading Tablet Provider in India
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Interview “ IOT CAN MAKE A REMARKABLE DIFFERENCE TO OUR LIFE “ “CHANNEL PARTNERSHIP SHOULD BE MORE PROFITABLE IN BUSINESS”
16 Opinion IS YOUR NETWORK IOT READY?
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INDIA’S LEADING IT NEWS MAGAZINE
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By: Manish Bhardwaj, Sr. Marketing Manager, Middle East & Turkey at Aruba, a Hewlett Packard Enterprise company
18
Channel Buzz Sakri Bags Distribution of ESET Security Solutions in India Kaspersky Lab Successfully Concluded Partner Meet in Lucknow Lenovo Organises MultiCity Channel Partner Meet
Citrix Announces Umbrella Infocare as Specialist Partner in India
20 Hot Staff KASPERSKY INTERNET SECURITY ZEBRONICS SAMBA 4.1 SPEAKERS HyperX Impact DDR4 SODIMM F&D A180X Speakers
22 Launch Pad
Dell Unveils New Latitude Series Laptops for Business
24 News In Brief Rashi Bags Distribution for Lenovo Server Business in India Sophos Mobile Security Bags Best Protection Award
26 Telecom Top 4G Smartphone Trends in the Market
Cover Story Vendor Focus
DataWind Surpasses Samsung as Leading Tablet Provider in India D ataWind shipped more tablets in India during the fourth quarter of 2015 than any of its competitors, according to a recent IDC report. DataWind was responsible for 20.7% of the tablets sold in India during the quarter, followed by Samsung at 15.8%, Micromax at 15.5%, Lenovo at 13.8%, and iBall at 10.0%.DataWind tablet sales have far exceeded the growth rate of the overall market in India, which according to IDC was 8.2% in 2015. According to IDC report, overall tablet market in India declined by 18.7 percentage in CY 2015 Q4 over previous quarter. 0.86 million units of tablets were shipped in 2015 Q4, down 10.1 percentage over the same period last year. However, with each of previous two quarters clocking over a million units of shipments, total tablet market for 2015 managed to post a growth of 8.2 percentage at 3.8 million units, recovering from a sharp dip in 2014. According to another recent study, DataWind holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having
5 Digital Terminal 01-15 March 2016
nearly doubled since 2014. Mr. Suneet Singh Tuli DataWind is the President and CEO, DataWind only tablet provider in India focused on proin our sales channelshas allowed us to viding affordable tablets and Internet meet the phenomenal demand.” access. All DataWind tablets and smart- “Despite these strong numbers, there rephones come bundled with one year of mains a very large portion of the popuunlimited Internet access, and feature lation in India, like in other developing the most affordable ongoing plans avail- countries, where hundreds of millions of able on the market due tothe company’s people are unable to access the Internet unique, patented technology that reduc- due to affordability issues and the lack es up to 97% the amount of data needed of network infrastructure,” continued for web browsing. Singh Tuli. “We believe our low-cost “This IDC report reveals that more In- tablets and unique mobile Internet condians prefer our tablets than any of our nectivity is the only solution on the marcompetitors,” said Suneet Singh Tuli, ket that overcomes these obstacles and president and CEO of DataWind. “It can bring Internet access to millions of also demonstrates how our transition to people around the world.” local manufacturing and improvements
DataWind also holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having nearly doubled since 2014.
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Changing Face of Business and Life
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he Internet of things (IoT) is believed to power enterprises and governments beyond proportion to make most of the resources. The number of connected devices are growing at a rapid pace. There is constant transmission of data and information through these devices which, if utilized adequately, can play a key role in several fields. Gartner alone forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from 2015, and will reach 20.8 billion by 2020. In 2016, 5.5 million new things will get connected every day. The numbers are growing significantly
as the Internet of Things (IoT) is believed to support total services spending of $235 billion in 2016, up 22 percent from 2015. Services are dominated by the professional category (in which businesses contract with external providers in order to design, install and operate IoT systems), however connectiv-
ity services (through communications service providers) and consumer services will grow at a faster pace. Gartner analyst Jim Tully outlines the scope, “IoT services are the real driver of value in IoT, and increasing attention is being focused on new services by end-user organisations and vendors.
While the internet of things has begun to make inroads into the today’s businesses incrementally, it is about to change our lives when the smart cities would be a reality in India as the basis of the proposed 100 smart cities is the smart use of resources which is not possible without the use of IoT. 01-15 March 2016 Digital Terminal 6
Cover Story
The scope in the local market India is a major market for IoT technology as there lies great scope in key areas like healthcare, banking, retail, education, security and smart cities, etc. Experts believe that the whole smart cities discussion will remain inconclusive if the role of IoT in them is overlooked. But making IoT a reality needs robust infrastructure in place. It requires the latest datacenters in place, ample bandwidth to let the data flow to and fro.
The smart city initiative by the government is leading to massive and rapid expansion of IoT. “The IoT will, in fact, subsume the ICT industry over time and to good effect. In India with the significant upsurge in lifestyle diseases such as diabetes and high blood pressure, the evolving remote healthcare ecosystem can leverage IoT for preventive care
India as a country has several challenges that demand data. If the population is connected through devices or sensors, there would be enough data to solve the major challenges. “IoT for India means enabling over 1 billion people connect to internet via various devices in context, for the efficient and optimal usage of resources to create a sustainable In-
Mr, Bill Ye Manager & Director, TP-LINK India
Mr,Abhijit Potnis, Director, EMC, India and SAARC.
age already in place. Altaf Halde, Managing Director - South Asia, Kaspersky Lab outlined the global scenarios saying, “IoT has already entered India and reached out to many homes and office across the country. You can see it in Smart TV’s, Refrigerators, Microwaves, Washing machines, Cars etc etc Many of us in some way or the other are al-
and disease management,” said Abhijit Potnis, Director, Technology Services, EMC, India and SAARC.
dia. IoT can address several challenges today India is facing,” opined Sai Chintala, Senior Vice President, Global Presales, Cigniti Technologies.
Government is going to play a huge role as it plans to spend a lot on Digital India and smart cities. Bill Ye, Country Manager & Director, TP-LINK India, said, “The digital space in India is witnessing major transformations lately and it will continue to evolve. The latest entrant to this is Internet of Things (IoT). With Government of India, kicking off Digital India Program with the aim of transforming India into digital empowered society IoT has already become the need of the hour.”
India is fast embracing digitization which needs IoT to drive connectivity.
Globally IoT has begun to make its presence felt as their retail and banking us-
Mr, Sai Chintala Senior V.P, Cigniti Technologies
Mr, Altaf Halde M.D, South Asia, Kaspersky Lab
ready part of the large IoT space and also using it in.”
Mix of the technologies It would be unfair to consider IoT as a new technology. It is a mix of most of the technologies that has powered the world so far. IoT includes networking, datacenters, sensors, telecom and big data or analytics, among other things. “IoT can also be defined as interplay for software, telecom and electronic hardware industry and promises to offer tremendous opportunities for many industries. With the advent of the IoT, fed by sensors soon to number in the trillions, working with intelligent systems in the 7 Digital Terminal 01-15 March 2016
billions, and involving millions of applications, IoT will drive new consumer and business behavior that will demand increasingly intelligent industry solutions, which, in turn, will drive trillions of dollars in opportunity for IT industry and even more for
the companies that take advantage of the IoT,” described Bala Mahadevan, CEO, Orange Business Services, India.
Mr. Bala Mahadevan CEO, Orange Business Services
This is also the modern mix that will power the cities in the near future. Indian government has thus
Cover Story realized the potential of the IoT and has taken the note of this technology as it
Mr. Prabhu Ramachandran Director, WebNMS has shown its commitment by drafting policy to create a USD 15 billion IoT market place. However, it requires further research and development, and infrastructure development to encourage IoT adoption in the country.
The internet of things is expected to revolutionize the entire business landscape where getting intelligence would be much easier. “IoT is capable of bringing massive intelligence to the boardroom which will bring innovation in detecting business and intelligence threats, in solving problems, in creating more accurate reports and in evaluating system’s productivity,” opined Vishal Parekh, Marketing Director, Kingston Technology India. One of the key aspects of IoT is that it requires organizations to invest in new and scalable infrastructure to reap benefits of IoT. “To accommodate the development and support of smart devices, organizations have to update existing IT architectures and operating models. Router is one of basic requirement for IoT as it plays center hub to connect all devices with each other,” further suggested Bill Ye of TP-LINK India. “By deploying IoT, enterprises can become far more sustainable, cost efficient and enjoy overall improvement of
business returns. IoT would be a major
Mr. Vishal Parekh, MD, Kingston Technology, India component of the ‘Make in India’ movement. The technology aims to manage operations that are home grown as well as overseas. Another major aspect would be IoT’s role in ‘smart city’ market,” said Prabhu Ramachandran, Director, WebNMS.
Necessary Preconditions for IoT While IoT is a great leap into the future, it needs a few things in line to function well and give results. It is much more than what we already have. To make the IoT function in a proper manner, more work first needs to be done. There has to be more support for smart grids, traffic systems, and technologies that can handle increased data demands, like flash storage (SSD). Experts estimate that the IoT market could be worth as much as $1.7 trillion by 2020, with more than 50 billion devices connecting to the IoT by that time. “The future of IoT looks bright for India. The government is building better infrastructure, companies are coming out with innovative products, and industries understand the benefits the Internet of Things provides. The prediction regarding IoT use in India will come true if this progress continues at a large scale,” said Potnis. The IoT, however, comes with its own challenges, including a lack of standards, the ability to scale globally, security concerns, and an immature ecosystem. For vendors, there is no homogeneous IoT market – each industry and application is different. For users, especially IT organizations, there can be
issues of managing operational systems in an organization that might be culturally designed as a support organization, as well as dealing with the real-time demands of many IoT applications.
Mr. Andy Stevenson Managing Director for India, Fujitsu While India discusses, plans and designs smart cities, it needs to lay out high speed networks, modern datacen-
ters which are capable of doing every possible function. “Andhra Pradesh recently came up with a plan to turn the state into an IoT hub by 2020, aimed at bringing in greater collaboration from the private sector, creating over 50,000 jobs in different IoT verticals, and achieving a market share of at least 10 per cent in the country. Businesses especially stand to gain maximum value from IoT as it lets one connect anything that can be connected,” said Andy Stevenson, Managing Director, Fujitsu, India. Stevenson further outlined the requirements when he said, “The basic pre-requisite for the same is to have connected objects that can generate alerts and notification, and can facilitate remote access. Basic information support, and remote accessibility support are two important requirements for IoT in an organization.” Adding to this, Parekh of Kingston said, “It will help in making the right strategic choices, selecting the right partners, and leveraging best-of-breed technologies to quickly deliver the right smart city solutions that will result in
01-15 March 2016 Digital Terminal 8
Cover Story immediate value and deliver a secure and scalable platform to unlock continuous new value.” Most of the experts believe that GPS and
RFID technologies are just the beginning. There is a lot more scope for the IoT to flourish and disrupt the market. “Yes, RFID and GPS is a very small part of the entire IoT scheme of things. It did
start with the RFID’s tagging but today it covers applications & uses in Medical & Healthcare, Hospitality, Transport, Manufacturing, Infrastructure etc,” added Halde of Kaspersky.
Addressing Sector Specific Challenges IoT holds the key to address several challenges that exist in most of the sectors today. Experts and technology sellers find IoT suitable for most of the sectors. This can solve many healthcare problems as the data collection can help in preventing outbreaks of diseases. Besides, it is effective in the retail sector where it would be easier to track goods and predict consumer demands. “Both RFIDS and GPS are part of an ecosystem which provides much needed information. Advancements in RFID technology requires full-time connectivity among consumers and enterprises alike. The systems should be able to collect
inputs from such sources and analyze them to build corrective action,” added Potnis of EMC. Effective utilisation of resources like water, fertilizers, etc. for high yield agriculture is one of the envisioned benefits of IoT in the agriculture sector. Plus, it brings predictability on demand supply requirements. IoT also sets to transform the transportation sector with intelligent traffic management contributing towards fast, safe and economic transportation. IoT has its own challenges though.
“Adopting the Industrial Internet of Things will require a change in the way organizations design and augment their industrial systems. IoT systems must be adaptive and scalable through software or added functionality that integrates with the overall solution,” further added Mahadevan of Orange Business Services. Looking at the wider scope of the Internet of Things, many enterprises have begun to invest in it. They are keen to transform their businesses and stay relevant to their customers where businesses are getting disrupted everyday.
IoT will change these Sectors Government
There would be better decision-making as the information collected will be accurate and enables quicker reaction for natural disasters, while also helping improve transparency and accountability;
Agriculture
It would result in effective utilisation of resources like water, fertilizers, etc. for high yield agriculture. It will bring predictability on demand supply requirements.
Transportation
Intelligent traffic management contributing towards fast, safe and economic transportation
Healthcare
Health maps on demand, better services for emergency and disaster recovery.
Smart Living
Improved quality of life along with Safety and Security
Environment
Better waste management and air quality monitoring, all of which contributes to greener planet
Disaster Management
Disaster management is another area wherein IoT can be of great use. The recent floods in Chennai highlighted our poor state of preparedness to combat disasters, and while it isn’t possible to completely avoid one but at least the impact can be diminished.
Building the future Barely does anyone have doubts about the catalytic role which IoT is about to play in our lives tomorrow. This is the reason that most of the businesses and governments are looking at ways to make use of the IoT wave. While it is a powerful tool to deal with future and present challenges, it comes with its own perils. There are huge security concerns associated with IoT. It is believed that if the cybercriminals hack into the network 9 Digital Terminal 01-15 March 2016
they can control everything and unleash havoc in a city. There are chances that people are killed through hacking into home networks. Digital transformation threatens to become a profitable playground for sophisticated cybercriminals as the cost of data breaches hits $2.1 trillion globally by 2019, warns Juniper Research. “The majority of breaches are likely to come from attacks against existing IT and network infrastructure but
Internet of Things (IoT) devices may become future targets,” added Mahadevan of EMC. Nonetheless, IoT is maturing. It will be able to make the world a different place to live. India’s 100 smart cities are a first large scale step to do so. It remains to be seen how IoT transforms our future.
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01-15 March 2016 Digital Terminal 10
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Cover Story Interview
“ IOT CAN MAKE A REMARKABLE DIFFERENCE TO OUR LIFE “ Q
What does IoT mean for India?
IoT, at present, is at the centre of all major tech conversations on a global as well as national level. The implementation of IoT in India might have begun on a slow note but today it plays a key role in the growth and economic development of the country. The fact that the Government of India has invested a massive amount of money in its Digital India initiative itself resonates the importance of IoT in India’s scheme of things. Last April, the GoI launched a ‘Draft Policy on the Internet of Things’ aimed at using IoT for planning preventive and in-time maintenance of manufacturing verticals. In fact, the ecosystem of interconnected things and the technology that manages them is expected to have a market potential of $15 billion by 2020 in India, at a CAGR of over 28%. Andhra Pradesh recently came up with a plan to turn the state into an IoT hub by 2020, aimed at bringing in greater collaboration from the private sector, creating over 50,000 jobs in different IoT verticals, and achieving a market share of at least 10 per cent in the country. Businesses especially stand to gain maximum value from IoT as it lets one connect anything that can be connected.
IoT is in the spotlight for all the right reasons right now as it is being looked at as one of the ways to solve present day problems that exist in our lives. Andy Stevenson, Managing Director, Fujitsu India shares his insights with DT on IoT. Excerpts What are the basic requirements for IoT in any organizational set?
Q
Organizations are now steadily moving towards adoption of IoT. The basic prerequisite for the same is to have connected objects that can generate alerts and notification, and can facilitate remote access. Basic information support, and remote accessibility support are two important requirements for IoT in an organization.
Q
Does IoT mean more than RFIDS tags and GPS systems?
RFIDS tags and GPS systems are a crucial part of IoT but its usage goes way beyond these two components. Any
form of technology that can connect to the Internet falls under the IoT ecosystem, whether it is a smart watch or a robot or a car. IoT also encompasses machine-to-human communication, location based services, lab-on-chip sensors, and augumented reality to name a few. Network security too is an important part of IoT, keeping the malicious threats at bay. Wireless connectivity is yet another vital component of IoT as it facilitates quick deployment of sensors
Q
What is the role of IoT in smart cities?
India is at the apex of development, a big part of which is dedicated to smart cities. Technology and in turn IoT form the backbone of this entire smart cities project. Through integration of technology and information, IoT will provide the resources required to make the cities smart in terms of install01-15 March 2016 Digital Terminal 12
Cover Story Interview
Mr, Andy Stevenson Head of Middle East and India, Managing Director for India, Fujitsu
ing RFID tags, GPS sensor, scanners etc. In simple words, IoT will the key to achieving the intelligent management that smart cities promise. For instance, common issues like waste management, traffic jams can be dealt with by leveraging IoT. Automated alerts can assist in keeping a tabs on people who break the rules.
What are the security concerns and what are the ways to address them?
Q
IoT can be instrumental in the betterment of our lives but it brings with it substantial security concerns as well. While on one hand it connects multiple devices, it also automatically increases the susceptibility towards cyber-attacks. The basis of IoT is machine-to-machine connectivity, and if one connected network is hacked, then inadvertently all 13 Digital Terminal 01-15 March 2016
the connected networks will be affected. Ergo, one strike can lead to the fall of the entire system. As for securing the network from threat, a multi-step authentication process can be effective measure along with encrypted security gateways. The right to authenticate access should be restricted to the person responsible for security. Organizations should also develop the practice of creating possible threat models to understand the vulnerabilities, and accordingly place measures to combat them.
What are the areas where IoT will play a transformative role?
Q
IoT can make a remarkable difference to multiple problem areas of our life. The backbone of the country, agriculture, can benefit largely from implementation of IoT in the sector. Some important applications are:
• Traffic Management: The rise of wearable devices in the form of smart shirts, and smart bands have brought about an ease in the process of patient monitoring. Irrespective of the location, we are all plagued by traffic and transport woes which can effortlessly be eliminated with the help of IoT. Connected Homes: Connected homes are another avenue that can experience transformation through IoT. It provides ease of access to the consumer, allowing them to monitor and control the appliances remotely from one point. • Agriculture: Farmers will no longer have to depend on age-old machinery to gain access to information, and can automate the processes. • Disaster Management: Disaster management is another area wherein IoT can be of great use.
Cover Story Interview
Mr, Atul Jain VP- Channel Sales, TP-Link
The Indian market is growing well into all verticals. But few key government announcements are fueling the growth traction in years to come. As networking remains the key catalyst for any industry to grow, there are huge opportunities coming in for the vendors. The companies are bringing innovative wireless solution to help customer connect seamlessly with the internet. TP-Link, the leader in providing excellent wireless networking solution also eyes to tap the upcoming opportunity not in only networking, but also plans to add more product offerings to tap other verticals. Mr. Atul Jain, VP-Channel Sales, TP-Link India reveals his channel and company plans with DT. 01-15 March 2016 Digital Terminal 14
Cover Story Interview
“CHANNEL PARTNERSHIP SHOULD BE MORE PROFITABLE IN BUSINESS” How do you see the overall performance of TP-Link in year 2015? What will be your plan for Year 2016?
Q
A.Last year was very excellent for us as
we are able to thrive our growth trend. We are continuously growing our market share with each passing day. Last year we focused on to boost our product offerings. We unveiled many high quality and innovative products at an affordable price point. We have very aggressive plan for year 2016. But as now we have a bigger product portfolio so will take 360 degree approach. We will offer right product and solutions to our customer as per their requirement. We are also committed to provide affordable solutions with excellent performance and best service support to Indian customers.
Q
What will be your up coming channel plans?
A.We as per our plan focused on to buildup robust channelInfrastructure. We are having very strong channel base in the areas where we have been focusing in since our inception.We don’t go in any manner only to increase these numbers. We believe that our channel partnership should be more profitable in business and they should have anoverall good growth into that particular segment.We take care of partner’s profitability and margins. We provide all kind of support to them. To boost our penetration, now we are focusing on additional cities apart from metros and A class cities. We are focused on adding more man power 15 Digital Terminal 01-15 March 2016
and align our product, price and all the strategies in place for smooth execution of our set goal. We will be also educating these partners and insure that they are growing with us.
How do you manage the growing product portfolio?
Q
Q.We all are well aware about the grow-
ing product portfolio of TP-Link. Now we have vast range of products to offer for customer. We are global leader in providing excellent wireless networking solutions. TP- Link gradually achieved excellent growth into consumer and SOHO segment because this is our first strength. Our expertise and ability to deliver right products and solutions helped us in gaining leadership position in the Indian market within this segment.We are now also tapping the vast opportunity emerging from Smaller Mediumbusiness vertical. We are closely working with partner to grow much more in this segment.We are also rolling outaccessories product Line that will cater to consumer, SOHO and offices as well. We are currently introducing Power Banks, Computer Accessories, and Mobile Accessories portfolios.So these accessories items will also fuel our further growthin year 2016.
How do you see the growth of power bank market in India? What are your plans to tap this market?
Q
A.Power is very important factor for
anyone’s life. We all do arrangements for power backup in many ways like inverter, UPS and emergency lights. In big cities, we all get round the clock electricity but in smaller towns and rural village power is still a big concern. With boost in mobile devices uses, there are huge opportunities for any player in the market. Consumers are seamlessly stay connected to any of their device even when they are on the move. So power bank has become very well necessary component of our life. Smartphone users also buy power bank now a days. I believe as many Mobiles you will have, you would require same number of power bank in future. We are also eying this market as we have already launched few variant of Power Bankwith a capacity of 2600 mAH to10400 mAH. Our products are best available power bank in the market currently with excellent design and value for many products.
How do you assure excellent service support to your customers?
Q
A.Providing best service support is first
priority we have as company policy. We are committed to provide excellent quick service for our customers. We are investing enough to scale up the service reach to all our customers. We already have our ownservice center in Mumbai and Delhi.We will be opening up the other Service Centers also. We also work with our partners to resolve any service related issues. Our Master Dealers also work as service provider in their respective regions. We provide them full training and support to sort out any service related issues.
Cover Story Opinion
IS YOUR NETWORK IOT READY? By: Manish Bhardwaj, Sr. Marketing Manager, Middle East & Turkey at Aruba, a Hewlett Packard Enterprise company While the Internet of Things (IoT) has been a popular buzz phrase for the last 18 months, the scale of devices to which it applies has been fairly limited. However, developments in network technology that will support the IoT as it comes of age, along with emerging use cases that will propel the mass deployment of IoT devices across the enterprise and in many vertical markets, are finally driving broader scale IoT deployments. IoT devices can drive significant improvement in business processes by delivering a level of knowledge about workflows that has never been available before. For example, by equipping IoT devices with location technology, a hospital can reduce the time required to transport critical equipment where it is needed most, saving costs but more importantly, lives. IoT devices will also enable machine-to-machine (M2M) processes, offloading labor-intensive procedures so companies can redirect their human resources to more crucial tasks.
Workintg on Wi-Fi IoT devices typically connect to WiFi networks directly or utilize Bluetooth tethering to a Wi-Fi device such as a tablet or smartphone for transport. With the pervasiveness of enterprise Wi-Fi networks, Wi-Fi will be the primary transport option. Bluetooth, or Bluetooth Low Energy (Bluetooth LE) specifically, will be utilized as the edge connectivity when power requirements are constrained. As Bluetooth-based IoT devices are more widely deployed, Bluetooth LE technology will be integrated into some Wi-Fi access points to provide enhanced connectivity and management options. While several other wireless technologies have been considered for IoT devices, most manufacturers recognize the importance of limiting the breadth of connectivity options to allow for a richer experience and to promote interoper-
ability. The growth in IoT devices will introduce some significant challenges for businesses that embrace the technology. For example, while some IoT devices connect to application servers within the enterprise, the bulk of these devices today leverage cloud-based application servers and analytics systems that reside outside the enterprise, introducing security concerns. Enterprises will need to secure these devices to prevent them from becoming entry points for hackers to break into the enterprise. Also, because of the varying lifecycles of IoT devices—such as a refrigerator having a much longer lifecycle than a smartphone, as one example—ongoing support of firmware updates will vary dramatically, leading to a diverse set of capabilities across the IoT ecosystem. Some devices will receive firmware updates often and others will lack firmware updates or retain connectivity technology that will become antiquated due to their long product lifecycles. Enterprises will need to ensure that their networks support and provide security for legacy IoT devices that use yesterday's generation of wireless technology and that do not maintain security updates in the firmware over time.
IoT Infrastructure As enterprises begin building a network infrastructure to support the Internet of Things, they must address the following challenges: Device density on networks will soar. Previously, the number of devices on a network was tied directly to the number of people on the network. With the Internet of Things, devices will be associated with machines and processes as well as people. Enterprises must design their networks to support exploding device densities beyond what #GenMobile drove in the past year, upgrading their Wi-Fi networks to 802.11ac and ensuring that their edge access switches are
properly engineered to support the increased device density. IoT devices will introduce new potential security vulnerabilities. Enterprises will increasingly need to design their networks with firewalls that isolate the devices to prevent them from becoming a jumping-off point for hackers into the enterprise. With the number and variety of operating systems the devices will utilize, businesses will find it difficult to patch all the new security vulnerabilities the devices could introduce. Enterprises should consider segregating select IoT devices onto parallel networks, creating additional layers of security to protect sensitive data and applications. Some IoT devices will be sensitive to real-time operations or will require significant bandwidth for operation. To support this class of devices, enterprises need to make sure their infrastructure has the intelligence to automatically identify IoT devices and applications on the network and, subsequently, prioritize or police traffic based on administrator-configured policies. With the escalating number of IoT devices, management of these devices, including both configuration and monitoring, will be critical. Enterprises must enhance their network infrastructure to perform inventory of devices, configure device settings, monitor operations and the health of IoT devices, and manage device firmware where applicable.
As the IoT comes of age, enterprises need to look for network solutions that provide the connectivity and management capabilities that IoT devices will require as they become more pervasive, as well as secure their infrastructure against the new threats these devices can potentially introduce. 01-15 March 2016 Digital Terminal 16
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Channel Buzz Cover Story
Sakri Bags Distribution of ESET Security Solutions in India Sakri IT Solutions has announced its distribution tie-up with leading IT security company, ESET in India. Through this association, Sakri IT Solutions is entitled to sell and distribute ESET’s entire range of consumer and enterprise security solutions in the country. Sakri IT Solutions operates via a network of 20,000 channel partners in India, including large retail stores, hypermarkets, IT & computer stores and traditional single door retail stores. The company has more than 25 billing locations across the country backed by a full-fledged sales, tech support, operations and finance team to support the customer/partner network. As part of the distribution agreement, Sakri plans to increase the sale of
Citrix Announces Umbrella Infocare as Specialist Partner in India Citrix announced the first ‘Citrix Specialist’ partner in India following the launch of the new Citrix Solution Advisor (CSA) program. Based in New Delhi, Umbrella Infocare Pvt. Ltd. was recognized as a CSA certified Mobility Management Specialist. As a recognized Citrix Specialist, Umbrella Infocare Pvt. Ltd. is able to better differentiate capabilities and offerings to ensure customers can optimize their investments in Citrix technologies. Umbrella Infocare Pvt. Ltd. will benefit from access to advanced Citrix technical content and resources, which combined with their sales teams’ ability to demonstrate skills and competencies related to the Citrix portfolio will drive strong financial benefits justifying investments in the program. Eklavya Bhave, head of Partner Strategy & Sales, India & SAARC, Citrix, says, “In today’s fast-changing and increasingly specialized technology space, businesses want to work with partners with in-depth technical expertise, and that are leaders in their respective fields. By achieving Citrix Specialist status, Umbrella Infocare has assured its customers that they can expect an outstanding experience, and we look forward to seeing both partners and customers reap the rewards.”
ESET’s products in India by building a fixed margin model for its channel partners, which will incorporate a number of attractive channel programs and schemes. By implementing this strategy, Sakri plans to reinforce relationships with its existing channel partners and regional distributors, while keeping their margins and profitability intact, in order to grow the sale of ESET‘s solutions in the country. Commenting on the tie-up, Ravi Lakshman K, CEO, Sakri IT Solutions, said: “We are extremely happy to announce our association with ESET. Our market penetration strategy and ESET’s leading security solutions are the perfect match to cater to the wider consumer and corporateIT security market in India.”
Lenovo Organises MultiCity Channel Partner Meet Lenovo recently hosted a seven-city exclusive Channel Partner meet as part of its ThinkServer launch – ThinkServer TS140, an entry-level Tower server, and ThinkServer RD450-an entry-level 2U rack server. This multi-city event saw enthusiastic participation from over 500 commercial Channel Partners. With Channel Partner meets, Lenovo aims to educate its Partners about its robust enterprise solutions portfolio ranging from entry-level to high-end servers. Lenovo is constantly looking for newer ways to engage with partners. These partner meets form a critical part of the company’s customer-centric approach to help fashion products based on customer feedback to meet specific business needs. The meet was carried in seven-city across the country (New Delhi, Mumbai, Bangalore, Chennai, Kolkata, Pune, and Ahmedabad) and also included one international meet at Colombo (Sri Lanka). Speaking about the partner meets, Pankaj Harjai, Director, Commercial Channel, Lenovo India said, “Partners will always play a critical role in our business. Through outreach programs such as these we aim to strengthen the connect we share with the partner community. With the addition of ThinkServers, Lenovo’s partners will now have access to a complete end-to-end enterprise product line and can target a larger market.”
Kaspersky Lab Successfully Concluded Partner Meet in Lucknow Kaspersky Lab, India along with its National Distributor for B2B – Comguard Infosol, concluded a partner meet for SMB’s and mid-level enterprises in Lucknow this Friday. Held at Hotel Golden Tulip, the existing & new partners of Kaspersky Lab convened to discuss developments and chart out a mutually beneficial growth map. Kaspersky Lab and Comguard have been strong allies, forging a solid partnership and creating their own success story. The Partner meet was attended by over 30 Partners from across Lucknow, where Kaspersky Lab along with Comguard discussed several key issues. At the top of the Kaspersky Lab-Comguard agenda was to discuss the road map for 2016 and present the solutions to the partners. One of the major points was to maximize the opportunity created by the DGS&D rate contract that was bagged by Kaspersky Lab. Through this deal, Kaspersky Lab will provide its world-class cyber security product, the Kaspersky Endpoint Security for Business – Select, to protect vital cyber systems in government institutions & verticals including State, Central, PSU’s, Defence and other departments. With this, it becomes an important contributor to the country’s ambitious Digital India movement. Kaspersky Lab discussed its roadmap to deliver the same so as to provide optimal results. The recently announced partner incentive program - ‘March For Rewards’, was discussed and it was appreciated by the partners. The various program features and benefits were discussed at length. Mr. Altaf Halde, Managing Director South Asia, Kaspersky Lab said “Our partners are the most critical part of our success in the country. This partner meet gave us an opportunity to get on board new partners as well as it was a learning experience on the new solutions for the existing partners. This meet was particularly vital because we had the DGS&D contract details to share, our ‘March For Rewards’ program to announce and the Gartner MQ award celebration. It has been very fruitful and we’re looking forward to a great year ahead!” 01-15 March 2016 Digital Terminal 18
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Hot Stuff Cover Story
Kaspersky Internet Security Kaspersky Lab has unveiled the latest version of Kaspersky Internet Security for Mac. Kaspersky Internet Security for Mac is a comprehensive security solution for Mac OS X. The product protects not only against malware and network attacks but also from dangerous web pages; the Safe Money feature offers additional protection for online financial transactions, while the Parental Control function provides safe web surfing for children. The new Kaspersky Internet Security for Mac is now available as part of the multi-platform Kaspersky Internet Security and Kaspersky Total Security solutions.
Zebronics Samba 4.1 Speakers
Zebronics unveils high decibel - Loud sound – Samba 4.1 Speakers. From explosive action sequences to the pulsing bass beat of your favorite songs, immerse yourself in sound at massive 105Watts RMS. Its Music, Movie and Masti unlimited at affordable price of Rs. 4747/-. Equipped with advanced acoustical engineering, the multimedia speakers provide a heightened home entertainment experience. Designed to perfection with attention to detail the 4.1-channel surround Samba is encased in wooden chassis with a gloosy black front panel finish and features with LED Display.
HyperX Impact DDR4 SODIMM HyperX announced the launch of higher-capacity additions to its HyperX Impact DDR4 SODIMM range. HyperX Impact is now available in single 16GB modules and 32GB kits of two or 64GB kits of four, in 2133MHz and 2400MHz frequencies. The larger module and kits complements most gaming laptops and mini PCs, allowing faster gaming and improving workstation performance. The new higher-capacity modules and kits join previously released HyperX Impact DDR4 SODIMMs in 4GB and 8GB modules and in various dual-channel kit configurations up to 16GB.
F&D A180X Speakers
Fenda Audio added another masterpiece A180X bluetooth 2.1 multimedia speaker. Bringing incredibly strong bass with a perfect blend of treble and extending the range of sound reproduction that any two-speaker setup can achieve makes A180X a necessity and not just an option, the 2.1 speaker system is ideal for those looking to upgrade to an affordable yet powerful speaker system. The product is qualified by SIG certification, its Bluetooth operation ranges up to 15 meters. The F&D A180X will be available in India at all leading Retail and and Online Stores for Rs. 3990. 01-15 March 2016 Digital Terminal 20
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Cover LaunchStory Pad
Dell Unveils New Latitude Series Laptops for Business Indrajit Belgundi, Director & General Manager, Client Solutions Group, Dell India and SudharsantR, Director, Marketing, Dell India unveil the new Dell Latitude range of business devices
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ell India announced the launch of the award winning, Dell Latitude portfolio. The new Dell Latitude range meets the demands of business users by providing them the perfect blend of industry-leading security, manageability and reliability features, encased in stunning design with an Infinity Edge display and premium materials. Demonstrating the company’s commitment to deliver unmatched business computing experiences, Dell has been actively exploring design innovations to address customer business challenges for a workforce that is constantly evolving. Identifying 5 business user groups that form the evolving workforce - The Desk Centric Worker, The Corridor Warrior, On-the-Go Pro, The Remote Worker and the Specialized Use Worker, Dell has introduced these devices to cater to the evolving computing needs for business users. The Latitude 3000, 5000 & 7000 Series bring unique benefits to fit the requirements of the increasingly versatile roles played by professionals in the evolving workplace. “The Latitude brand has created a niche for itself among the business users by delivering seamless technology experi-
ences. We are very excited to be launching the new Latitude range for the Indian market. Latitude devices bring together an amalgamation of mobility, increased productivity and a unique element of style, while also complying with the security and manageability requirements of an organization. Dell peered into the varied requirements of all sorts of users, from a multitude of work environments, so we could understand and address the unique and changing computing needs of business users. The new Latitude range highlights the evolution the brand has undergone, focusing not just on performance but also on design and user appeal.” said Indrajit Belgundi, Director & General Manager, Client Solutions Group, Dell India. “With the new Latitude line, we are delivering commercial devices employees will desire for being thinner,
lighter and more capable than ever without compromising on the security and manageability requirements of IT. In this manner, we are building customer trust and allowing users to identify with Latitude as a brand that is designed for them.” said Sudharsan R, Director, Marketing, Dell India. Introducing the revolutionary Latitude range, crafted to make work beautiful! 1. The Dell Latitude 13 (7370) 7000 Series Ultrabook™ is the world’s smallest 33 cm (13) business-class Ultrabook and
The Dell Latitude 13 (7370) 7000 Series Ultrabook™ is the world’s smallest 33 cm (13) business-class Ultrabook and is a perfect fit for the on-the-go worker. 01-15 March 2016 Digital Terminal 22
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is a perfect fit for the on-the-go worker. Built using layers of unidirectional 40 ton carbon fiber, the same materials used in applications like spacecraft and aerospace, the Latitude 13 can endure the rigor of heavy business-use while maintaining an attractive allure (a machined
aluminum option is available as well). 2. Built for the mobile elite professional, the Dell Latitude 12 (7275) 7000 Series 2-in-1 is one of the lightest 31.8 cm (12.5) 2-in-1s and provides the best of both worlds for those who want the full functionality of a laptop, in perfor-
mance and design, easily converted into a tablet. The unique design is free of cumbersome latches, locks or alignment pins, and instead uses magnets; easily transitioning from various use modes for maximum flexibility and productivity.
Pricing and Availability The Dell Latitude 13 7000 Series Ultrabook is available April - end at a starting price of INR 79999/Dell Latitude 12 7000 Series 2-in-1 is available March - end at a starting price of INR 87999/The Dell Latitude 11 5000 Series 2-in-1 is available starting at INR 59999/-
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Dell Latitude 3000 series is available starting at INR 44999/Dell Latitude 5000 series is available starting at INR 54999/Dell Latitude 7000 series is available starting at INR 64999/-
CoverInStory News Brief
Rashi Bags Distribution for Lenovo Server Business in India
Rashi Peripherals has joined hands with Lenovo to make its line of System x and Think Servers accessible to system integrators across the country, making use of their extensive reach of 53 branches and 56 service centers across India. Through this partnership, Lenovo servers will now be accessible to over 750 cities across India. Apart from billing to Tier – 3 Partners, Rashi will not only be enhancing the upselling ability of existing partners, but also be introducing more partners to this line of Business. Lenovo’s servers are designed around three key pillars- Performance, Reliability and best-in-class customer sat-
isfaction. And the devices are available with a wide range of options that enable precise customization of configuration as per specific needs of every customer. Rajesh Gadgil who currently serves as the Group Business Manager in Rashi Peripherals had this to add “Your transactions are paramount to your business – every transaction is mission-critical. Uptimes are never negotiable and transaction processing must be rapid, reliable and predictable. You need a server that doesn’t slow you down and at the same time doesn’t burn a hole through your pocket. Lenovo’s Server Range is perfect for
Busy Infotech Rolls Out BUSY 16 Business Management Software
BUSY Infotech Private Limited announces the launch of its new avatar BUSY 16. The all new BUSY 16 encompasses plethora of new features that includes Customer Management features like Enquiries Management, Customer Support Management and other power features like Scheme Management (FMCG / Retail), Indent Management and Party Dashboard designed to enhance the business management capabilities of SMEs, thus helping them grow their business to the next level. BUSY 16 comes with a powerful Party Dashboard which displays various details of a Party on a single screen. Details such as party balance, address details, last transactions, pending bills, pending orders, pending Warranties/ AMC and a lot of other information can be configured easily to suit User’s requirement. Speaking on the occasion Dinesh Kumar Gupta, Managing Director, Busy Infotech Pvt. Ltd says, “In today’s fast-paced and highly competitive business scenario, companies critically need to integrate people, information and processes in order to run their businesses effectively and efficiently. They also need to collate, analyse and interpret various streams of organizational data in order to gain meaningful insights into their operations across diverse functions. BUSY 16 – The complete business management software for SMEs, enable you to overcome such business challenges.”
Sophos Mobile Security Bags Best Protection Award Sophos has received the 2015 AV-TEST Best Android Security Award for Best Protection. Over a 12 month period and during six independent tests, Sophos Mobile Security for Android consistently achieved a perfect score for malware and threat detection. AV-TEST Institute is a globally recognized, independent IT security research firm that benchmarks the effectiveness of security products. The category of ‘Protection’ tests a product’s ability to thwart current threats, including realtime malicious code or the latest malware from unsafe websites and emails. "With the Sophos app, a mobile Android system is raised to the highest-possible security level," commented Andreas Marx, CEO for AV-TEST GmbH. “We are proud to have consistently scored 100 percent against a rigorous testing methodology from a respected research team. Achieving the award for Best Protection is a testament to the skills of our Sophos Labs engineers who work on the front lines of threat detection and response,” commented Simon Reed, vice president of Sophos Labs at Sophos. “We continue to see a rise in malware targeting mobile platforms, making unprotected mobile devices an easy entry point for malware to enter a corporate network.”
Meridian Group Extends its Presence in Indian Market and a leading technology center," stated Meridian Group International announced Ian Pye, Chairman, Meridian Group Infurther expansion of their organization ternational. “Many of our current global in Asia Pacific with the incorporation customers have of Meridian IT operations in (India) Private India and now Ltd in Mumwe are able to bai, India. support them loWith Meridcally." ian IT already Foray in India established in strongly reflects both Australia the importance and Singapore, of the Indian the Group recmarket in Meognized India ridian’s growth as the next strategy. “Melogical step ridian IT India is to accelerate well positioned growth in the to provide busiAsia Pacific reness solutions gion. "India is Mr,Ian Pye and global one of the largChairman, Meridian Group International support to our est economies worldwide cliin the world
ent base,” highlighted Nick King, Chief Operating Officer, Meridian IT. “Deeper domestic coverage in the vibrant Indian economy will enhance Meridian’s capabilities to service our diverse customer base.” Meridian IT India will further extend the reach of the Meridian IT Global Support Centre which supports, services and maintains clients’ worldwide infrastructure 24/7. Meridian engineers and knowledge experts in India will be available globally and locally to delight clients who will experience superior service and a reduced response time. Meridian IT also announced about appointment of industry-veteran Krishnan Subramanian as Country Head, Sales of Meridian IT India.With a sound understanding of emerging technologies, managed services and support, Krishnan will direct the sales and service activities for Meridian IT India. 01-15 March 2016 Digital Terminal 24
CoverInStory News Brief
Trend Micro Announces Acquisition of TippingPoint Trend Micro International announced the close of an agreement to acquire TippingPoint, a leading provider of nextgeneration intrusion prevention systems (IPS) and integrated network security solutions, from Hewlett Packard Enterprise (HPE). Trend Micro TippingPoint solutions are immediately available to bring customers comprehensive threat intelligence and protection for current and zero-day vulnerabilities and exploits. “We are very excited to see this agreement come to fruition as it demonstrates our ongoing commitment to enterprise security,” said Eva Chen, CEO, Trend Micro. “With the addition of TippingPoint, Trend Micro provides customers with the unmatched ability to respond to known and unknown threats, exploits and vulnerabilities across the entire attack lifecycle. Trend Micro is now in a unique position to deliver these integrated, layered capabilities to address the complex network security challenges facing global companies today.”
Konica Minolta Bags #1 Brand Keys Customer Loyalty Award Konica Minolta Business Solutions recently announced the recipient of the Brand Keys’ Customer Loyalty Award for the ninth consecutive year. This was the 21st annual survey conducted by Brand Keys, a New York-based brand engagement and customer loyalty research consultancy (brandkeys). Ratings were based on a brand’s ability to meet customers’ expectations and do so better than its competition in the category in which it competes. In a marketplace where consumers’ expectations change quickly and brands struggle to create meaningful differentiation and engagement, those better able to identify customers’ expectations and address them via authentic emotional values will see tangible bottom-line results On this Occasion Mr. Yuji Nakata, MD Konica Minolta Business Solutions India Pvt Ltd said “The Brand Keys recognition supports our commitment to customers and to delivering reliable document management solutions and services year after year, we have immense pride to retain the position this year too.” DigitalTerminal Terminal 01-15 25 Digital 01-15March March2016 2016
Abacus Peripherals Sponsors IT Events at Prestigious IITs in India Abacus Peripherals Pvt. Ltd. in association with Antec, Nvidia Inno3D and Zion RAM sponsored Gaming Events of two IT festivals of the prestigious Indian Institute of Technology - IIT Kanpur and IIT BHU. Established in 1959 as one of the first Indian Institute of Technology, IIT Kanpur organized their tech festival TECHKRITI from 3rd to 6th March, which saw a massive crowd of around 4000 be a part of the event. IIT BHU, located in the heart of Banaras organized Technex’16 from 4th to 6th March. This 3 day event pulled a crowd of more than 5000. The IT festival had numerous e-games such as FIFA’16, CG:GO and NFS-
Most Wanted, also events such as Robo Wars and Drone Fight didn’t lose a chance to attract eyes of the crowd. Apart from technical events there was also spectacular display of band performance by Farhan Akhtar and Mohit Chauhan. Vipul Modi, VP- Marketing & Sales at Abacus peripherals Pvt. Ltd, “We have been regularly associated with IIT BHU, and we are glad to associate with IIT, Kanpur this year. We are extremely pleased and excited to be part of such worthwhile events, not only they are worthwhile, but also they showcase a level of enthusiasm that’s hard to find anywhere else.”
Adit Infratel Opens India’s First Lithium Polymer Embedded battery Manufacturing Unit Adit Infratel Pvt Ltd, the company behind brand Advent and a leading player in the mobile accessories and peripherals market, has announced the commencement of India’s first and only lithium polymer embedded battery manufacturing facility at Manesar, Haryana. Involving an overall investment of Rs 25crs. Spread over 10000 square feet, the state of the art facility has an installed capacity of 60,000 mobile batteries and 20,000 mobile chargers per day. With the commencement of Manesar facility, the combined manufacturing capacity of Adit Infratel including the unit at Parwanoo, HP, will stand at 95,000 mobile batteries, 25,000 mobile chargers and 4000 power banks per day. The company aims to generate Rs.335 crs in revenues from the facility over the next4 years. Commenting on this significant devel-
opment, Mr. Vikram Kalia, Director Sales & Marketing, Adit Infratel Pvt Ltd, said, ‘ We are one of the largest players in the OEM mobile battery segment and the GoI’s Make in India campaign has provided us with the right impetus to become a dominant player. The state of the art unit at Manesar set up at an investment of Rs 25 crs adds another feather to our cap by being the first and only lithium polymer embedded battery facility in the country. It will allow us to augment our local manufacturing capacity to cater to the exploding demand for smartphones and also produce more efficiently, thanks to greater control over the entire chain. We hope to significantly increase our topline to Rs 335 crs over the next 4 years by leveraging our existing OEM relationships with leading brands and also forging new ties.’
Kaspersky Lab Appoints Maxim Mitrokhin as MD, Asia Pacific Kaspersky Lab announces the appointment of Maxim Mitrokhin to the position of Managing Director of Kaspersky Lab Asia Pacific. Based in Singapore, Maxim will spearhead the company’s dynamic growth strategy in the region. Having joined the company in 2008 as the Director of Operations in APAC, Maxim is now responsible for continuing Kaspersky Lab’s business growth in the region with a focus on reinforcing B2C market share, as well as driving channel engagements and development in the B2B sector. With strong leadership skills and vast experience in the region, Maxim is ideally placed to take the Kaspersky Lab business to the next level. Maxim Mitrokhin, Managing Director, Kaspersky Lab Asia Pacific, said: "I am excited to lead and grow an already highly successful business in the Asia Pacific region. Our evolving portfolio of B2B products and business solutions combined with the strength of our channel network puts us in a great position to explore and exploit the full potential of the Asia Pacific market. I look forward to working with the team and our business partners to give the best to our users."
Telecom Today Cover Story
Top 4G Smartphone Trends in the Market
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he smartphones is turning smarter with each day passing. In India, the smartphone market has reached at an inflexion point where it is graduating to the next level with 4G network in place in most of the circles by operators such as Airtel and Vodafone. Reliance Jio is set to step into the 4G space aggressively later this year which will revolutionize the space. At the same time, this is boosting the Indian smartphone market significantly. Sensing the opportunity in the 4G space, most of the smartphone companies – Lenovo, Samsung, Xioami, Apple, Micromax, among others – have rolled out a variety of smartphones that come loaded with features. Of course, 4G and LTE is dubbed into them so that consumers do not have to struggle when the network is around the corner. Here are some of the 4G smartphone trends that are influencing the market at present.
Affordability: 4G under Rs 5000 A few years ago, it was hard to imagine a smartphone below Rs 5000. Today you not only get a smartphone in this range, but you get a 4G-enabled smartphone in this range. There are a lot of handsets that come from vendors such as Micromax, Lava and other Chinese players. But the biggest disruption was recently made when a new company Ringing Bells shook everyone with a 4G handset announcement for Rs 2,999. Many began to speculate the status of the company. But it ultimately shook the smartphone market. Experts believe that the market would witness more of these disruptions later this year.
Smartphone memory getting bigger The 4G smartphones have begun to sport bigger internal memory as the demand for storage is increasing day by day. The biggest storage ready handset include Samsung S6 and iPhone 6 which come with more than 120 GB internal memory. Catching up on the race are even smaller handset makers which are selling smartphones for at least 16GB
some of their smartphones. The minimum battery size is growing. Most of the latest smartphones are sporting a battery that boast of a full day or more battery life. It would be interesting to see where this battery war moves to in the future. Image Sourcehttp://domainmediacorp.com/
memory in the smartphones. As 4G is expected to require more memory, it is quite possible that handset makers offer more storage even in the entry level phones. Consumers will benefit.
RAM size is growing Yet another trend which the 4G smartphones are becoming akin to is larger RAM. The days of 1 GB RAM are already over. The minimum de-facto standard is 2GB RAM in the smartphones these days. This is required as the 4G phones consume a lot of memory while processing. Big RAM size allows consumers to run and play with multiple applications at the same time. The race to sport more RAM began with ASUS Zenfone 2 which came with 3GB RAM. Though the smartphone was not a huge success, it forced other vendors to launch phones that come with bigger RAM.
Battery Life Matters Consumers have always complained that their phones run out of battery during the day. This has come as an eye opener as well as a recipe for the smartphone vendors. They are claiming a battery life of more than two days in
Battle on the Processor Front
The 4G smartphones which are in vogue today come with processors that have more cores and better tuned to heavy workloads. Qualcomm Snapdragon processors and LTE modems support breathtaking speed, jaw-dropping graphics, ultra-fast connectivity and longer battery life on your mobile device. But, it is not the only one in the smartphone market. Mediatek is a major competitor along with Broadcom. Intel has also launched a range of processors to tap this market but it is just beginning for the PC chip maker.
Increase in the standard screensize In the 4G smartphones, 5 inches is the standard screen which consumers love to have. It allows them to easily browse through the phone and play with apps easily. In addition, it offers them a better viewing experience. Some of the smartphone vendors have experimented with larger screen size of 6 inches. However, consumers have showed their preference for 5 and 5.5 inches screen. Beyond this size, it is not easy to hold the phones in the hands.
India’s smartphone market is growing rapidly and now graduating to 4G as the network is around. This has given birth to a new range of smartphones that come loaded with different features. Let us take a look. 01-15 March 2016 Digital Terminal 26
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RNI No. DELENG/2010/31992