Digital Trip Modules Brochure

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We’ll get your travel website off the ground...

Talk T lk to us at: 0844 08 844 357 35 577 7973 7973 3 or email il us at: info@digital-trip.co.uk i f di i l i k Live Search & Book > Flights, Hotels, Car Hire & Beyond > Dynamic Packaging > Content Management > Custom Design > Dynamic Content & Offers > Plus More...

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

These days your online presence needs to be much more than just a travel website. Digital Trip combines innovative customisable travel technology with creative on brand design as well as online marketing know-how to deliver a world of travel possibilities for you and your customers...

about us The company We are a dynamic company, with an approachable, proactive attitude, that really understands your market and how to achieve the best results. Digital Trip was created by travel experts with decades of ‘hands-on’ experience in developing successful travel websites, so you can be sure that we not only understand the market, but we’ve been there and got the t-shirt.

Our team of experienced designers, developers and marketing virtuoso’s are some of the best around and they’re with you every step of the way - ensuring that your project is approached with professionalism and absolute understanding of your brand and market to realise your expectations and overall objectives.

How we can help Digital Trip pride ourselves on our an enviable track record of creative, scalable and cost effective solutions, all project managed to ensure delivery on schedule and to your budget. We will work with you, hand-in-hand, not only to get your travel website off the ground, but to help you make it soar! In other words, if you’re looking for an online solution for your travel company - look no further!

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

We created our packaged travel websites to save you time and money without compromising on quality.

Every element of our technology is tried and tested - combine that with cutting edge design and you will understand why we’re setting the standard for travel technology and design.

make the most of your website Travel website packages for all Benefit from our extensive experience in creating travel websites with one of our fixed price, scalable solutions that will grow with your business and really deliver results. Our ‘packaged’ travel websites are modular based which means you can ‘bolt-on’ extra functionality as your business grows. There’s a website package to suit every budget and over the following pages you will learn more about how our proven technology and abundance of creativity can work for you – for less.

What are the benefits?

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Proven technology – Functionality that works from day one

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Custom design – Our creative team will make your homepage unique to your brand

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Content managed – Easily control every element of your website all in one place

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Fast turn-around – Websites can be launched in days, not months

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Low, fixed costs - Ready made technology means lowest prices

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Project managed – Ensuring delivery on time and to your budget

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Peace of mind – We provide FREE support, with maintenance contracts available

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Full service – We can create all of your marketing materials to promote your new website

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Choose from 5 package types to get your travel website off the ground. All of our websites include custom design and a host of fantastic features as standard.

Including our eVolve Content Management System – giving you absolute control of your website.

pro+ pro advance

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digitaltrip Packages

digitaltrip Packages

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digitaltrip

digitaltrip Packages

Packages FREE Marketing Support (worth £2000)

6 Months Interest FREE Credit Available

digitaltrip Packages FREE Marketing Support (worth £2000)

6 Months Interest FREE Credit Available 3 Months FREE hosting

Talk to us aat: t: 0844 357 79 7973 973 orr email us at: info@ 973 info@digital-trip.co.uk @digg l-trip.co.uk l-tr

choosing the right package We’ve created our travel packages so each one builds on the features of the previous solution – giving you even more value for money.

Lite

From £995

Perfect if you’re looking to get online and showcase your top travel offers. Plus, it’s so easy to manage with our eVolve Content Management System (CMS) – updating your new travel website will be a breeze!

Perfect for: Start-up companies – Smaller Budgets – Custom offers

Plus

From £3995

The first step into the live bookings arena couldn’t be easier with our Plus package. Everything from searching to taking secure payment is user-friendly and provides up-selling opportunities with travel extras. You can measure the success of your marketing campaigns with analytics and even manage your many enquiries.

Perfect for: SME’s – First live bookable website – Up-selling opportunites

Advance

From £5995

Pro

From £7995

Our Pro package offers heaps more technology and control for a fraction of the price of most travel technology providers. Pro also includes more customer interaction, allowing them to reach out to you from the website so your sales team to convert even more leads. Plus there’s more from us; we’ll give you free advertising and email marketing with SEO consultancy included! This is the ideal package for travel companies who want a website with ‘bells and whistles’.

Perfect for: Established travel agents – Increasing conversions – Advanced marketing opportunities

Pro+

From £9995

Packed with even more ground-breaking functionality and extras – you’ll think your travel website has super powers!

Combining our Pro+ package is the ‘Geo-database’ and ‘Dynamic content pages’ which are extremely powerful technologies that grows with your site; every travel search creates more and more content for your website which then gets indexed by the search engines. Plus there’s CRM Data Capture, Blogger.com integration and even 2 additional XML feeds! If you want the ‘complete’ solution, Pro+ is for you.

Perfect for: Medium to large agents – Search engine conscious – Retaining customers through CRM

If you’re looking for a travel website with a bit more ‘oomph’, take a look at our Advance package. Combining everything from our Lite and Plus packages, Advance takes another step further with the facility to add extra revenue streams to your business through affiliate marketing as well as offering your customers a dedicated area to manage their booking online.

Perfect for: Expanding your online offering – New revenue streams – Established travel agents

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Updating your website can be expensive, unless you have a good Content Management System (CMS). Our eVolve CMS gives you complete control and so much more.

With its innovative features and easy to use interface you will wonder how you lived without it!

Its as easy as: Username: administrator Password: • • • • • • • • • Forgot your password? Click here.

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Remember me next time.

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CONTENT MANAGEMENT SYSTEM

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Publish

putting you in control

Design & layout - Choose from multiple page ‘templates’ for website consistency Live preview – View your new content before you publish it

Most content management systems are often confusing, require extensive training and become quickly outdated. eVolve CMS is forward thinking; its easy-to-use interface was designed specifically with you in mind, which means that even the most basic user only requires minimal training to accomplish the advanced tasks offered by eVolve.

Sitemap – Lists all the pages of your website in an easy format for search engines & users to navigate

Every ‘eVolve’ website is on brand, has been usability tested and is search engine friendly as standard. Plus there’s the fantastic technology, full web analytics to measure your sites success and ongoing email support.

Live statistics – Real time performance of your searches and campaigns

Above all, eVolve CMS constantly ‘eVolves’ with new updates that are FREE! We even have a dedicated help website if you need it.

Standard features Browser based – control your website from anywhere with an internet connection

Compliance - Web standards and accessibility compliance Search engine optimisation - Advanced SEO including metadata, keywords & beyond

Advanced Features Enquiry controller – View, manage and convert your website enquiries Essential modules – Fully editable FAQ’s, latest news and contact form as standard

Secure - password protected administration area

Micro-sites - Create fully functional ‘micro-sites’ within your existing website

eVolve dashboard – View recent web analytics, tracking & reporting all in one place

Editable page layouts – you control where each element is placed on every page, including modules!

Website tree – Similar to MS Outlook, the content is organized into a tree hierarchy of documents (pages) representing the sitemap and navigation structure

Social marketing - Social networks and bookmarking integration

User management – You manage and set user rights

Global fulfilment - Multilingual content and multicurrency abilities

Publish - Add, edit and delete pages easily (if you can use MS Word, you can use eVolve)

Why not contact us today for a free, no obligation demonstration?

Recycle bin – Holds deleted items allowing you to restore them at any time, until you permanently delete them

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Think of modules as the building blocks of your website – each one adding something extra to your website. Every module is tried and tested functionality which can be ‘plugged-in’ to your website easily. This means reduced costs to you and quicker production times for everyone!

benefit from tried & tested functionality Modules explained As we’ve described before, every one of our modules is previously tested and proven to work. Not only that but it’s easy to integrate into your website – almost like pieces of LegoTM, you just keep on adding more and more and they just slot together perfectly.

Over the following pages we list and explain each of our most popular modules.

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Live bookable

Affiliates

Our live booking process, or ‘flow’, was designed and built with your website users in mind. It’s extremely easy to use and every detail has been analysed to ensure users can quickly grasp what every thing is and what to do next (with as few ‘clicks’ as possible). Plus, your users will have complete peace of mind as our ‘flow’ is 100% secure.

There are huge benefits for your travel company when operating an affiliate program, including increased sales, generating qualified leads, driving traffic to your site, as well as growing your brand. Plus you’re only paying for performance, so there are lower costs for your acquisitions.

Live search There is nothing more important than having the right criteria in order to get the right results – that’s why our search engine draws from our decades of travel website experience to bring your users an easy to use, dynamic search engine that even generates a list of destinations based on the first few letters entered. Searching with our technology couldn’t be easier!

eVolve dashboard & Google analytics The travel industry is notoriously fast paced, so it’s sometimes hard to take stock of recent events. That’s why we’ve created the eVolve Dashboard. Pulling from live data, you can get an absolute overview of the current success of your website – whether it’s your total number of orders so far today, total enquiries or a summary from Google Analytics. With eVolve Dashboard – you’re always ‘in the know’.

It’s easy to get the most out of your website through affiliate marketing with us, simply use our straightforward affiliate module to create a profile for each affiliate which is then used as either a simple ‘link affiliate’ or a ‘white label affiliate’.

‘Link affiliates’ are very uncomplicated, you simply set them up in the module administration area and create a unique code for each affiliate. This code is then used as part of the affiliate web address which attaches itself to every order generated by that affiliate. As the administrator, you can sort your orders by date and then by affiliate name to see the value of orders generated. Easy money!

‘White label affiliates’ takes the ‘link affiliates’ system and offers even more for you and your affiliates. Essentially you are allowing them to ‘borrow’ your website but with their branding instead of your own. This, along with the ability to change your website phone number to a dedicated line just for them, means that even offline orders can be processed and linked to an affiliate. Some of our clients charge their ‘White label affiliates’ a one-off fee for changing the website - so it’s another great way to generate more cash for your business without any real costs to you.

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Enquiry controller

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Our experience showed that many calls generated from your travel website are from people who have done a search and are interested in buying but have questions.

Then your sales professional has to do the same search and find the same hotel, which takes at least 5 minutes after taking down all of the customers search details etc – our Enquiry Controller makes this easy. Every travel search shows a unique reference number at the top of the page, which when quoted can be entered into the administration area to whisk your sales professional directly to the same stage that your customer is – so your sales team can quickly take control of the search and move it all the way through to payment.

Offer builder Making sure your website has the most relevant content is absolutely key to success. That’s why our offer builder module is simple to use and yet advanced at the same time. Using our administration system you’ll enter all of the information including prices, durations, departure airports plus much more. All this is then transformed and placed onto your website for users to view and enquire about.

Custom contact / customer service

Channel Builder Every business has their target markets or specialist areas – that’s why we’ve created the ‘channel builder’ which essentially allows you to highlight your specialist areas and make them prominent on your website.

For example, one of our customers wanted to show their specialist destinations and holiday types. They also wanted to be able to edit, add to and remove sections – so they utilised our channel builder and haven’t looked back!

A typical ‘channel’ page consists of: Brief description - an introduction to the ‘channel’ i.e. Maldives specialist.

The travel search box - with the specialist destination already in the ‘to’ field along with your selected travel categories i.e. flights, holidays and car hire, or just flights – you decide!

Key imagery – add an inspirational image to set the mood Destination weather – showing the current temperature Special offers – list your best offers for that channel Links – why not link to the destination guide, FAQ’s and more Phone number – you can even amend the phone number for each channel to ensure your customers speak to the channel specialists

Being able to interact and offer a personal service to your customers is undoubtedly critical for a winning website – it is also a major factor in generating return business. Our Custom Contact / Customer Service does just that. We’ll create a unique form based on your requirements to ensure your customers can provide the right information for you.

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Geo-Database

View my bookings

Think of our Geo-Database Module as the whole world in a database, because essentially that’s what it is! It’s the core information for all destination information. From day one, you enter the information you would like to appear for each destination, including:

Put your customers in the drivers seat by allowing them secure access to their booking. With the ability to view, print and email itineraries as well as see your current holiday balance – they can even contact customer service directly.

Destination name Image galleries Location maps from Google Maps Currency Tips & Tricks - from taxis and packing tips to dialling codes and eating out information Weather Full guide/destination information It’s not only destination information that is included, but also Accommodation. Each hotel or property can be added with great detail including: Hotel name Image galleries Location map General information Rating Weather Rooms & Rates Facilities Amenities Restaurant, dress code and room service details Plus much more!

With every destination and/or hotel you enter, the frontend of the website generates its own dedicated page that’s accessible to your users and also search engines.

Plus if you choose our PRO+ package, we can prepopulate all of the accommodation information for you automatically!

Custom offers To create more tailored offers, you can use our Custom Offers module to put together comprehensive offer pages with resort details, imagery and much more. Plus, you decide whether prospective customers enquire or can book online!

Telephone number in flow Make your telephone number adapt to where your customer is inside the booking ‘flow’. For example, if they’ve added their holiday to basket and want to call, you can direct the call to your ‘baskets’ team to convert.

Combine this with the ‘Enquiry Controller’ module and you’ve got a winning combination!

YouTube Bring the power and accessibility of YouTube to your website. You will be able to stream videos of resorts and holiday information to your customers, allowing more informed choices and a greater chance that your customers will stay on your site. Also having YouTube videos on your website means that your site is much more likely to rank on top of blended search results.

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Form builder

Dynamic content pages

The Form builder allows the administrator to create either simple or complex forms and place them on a number of pages within their website. A form is created by draggingand-dropping field elements (e.g. text box, date fields) onto a blank form. Each field can then be configured to specify properties such as name, field width, and whether it is mandatory or not. Fields can also be grouped together inside a panel to make the form more readable. Additional comment text can also be included within the form to give the user instructions or extra information.

Combining our Geo-Database with Dynamic Content Pages and you’ll get search engine dynamite! Every hotel and destination you’ve entered will have it’s own landing page which includes:

CRM data capture from form builder There are many benefits to having a CRM program, including getting more out of your customer base, identifying and targeting your top customers whilst also creating customer loyalty. So it’s important your website can talk to your CRM system to ensure you can ‘work smart’. Easily integrated in to the form builder module is the CRM data capture, which can be initialised by a simple tick box in the form builder settings – it’s that easy!

Search box – encouraging users to book their holiday Destination Guide - including imagery, guides, weather and more Hotel information - with imagery, room details and ratings (plus more) Special offers for that hotel / destination The major factor of Dynamic Content Pages is its ‘intelligence’. Every search your users completes automatically generates more and more of these pages – so when you launch you may have twenty, but by the end of the month you could have thousands!

Once they’re indexed by Google and other search engines, you could see a significant rise in natural traffic and bookings – without lifting a finger.

Plus if you choose our PRO+ package, we can prepopulate all of the accommodation information for you automatically!

Blogger.com integration The majority or businesses want a Blog to improve customer service/communication, attract natural search engine optimisation or just to talk about their offerings.

Our Blogger.com Integration Module can easily create your blog and add it to your website.

It’s easy to configure your blog by allocating titles for recent and archived blog entries, choose how many entries should be shown and arrange other options such as avatar and asset size. Adding a post is simple, click on ‘New Post’ and then create a title. Enter your text and choose whether to add an asset and whether to allow comments, and then submit your post.

Google Mapss By adding Google Maps functionality to your website you can greatly enhance your customers’ travel planning experience. You will have the ability to pinpoint resorts, accommodation and points of interest directly on your website, allowing customers to quickly and easily find their ideal accommodation with the familiar, easy-to-use Google Maps interface.

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Custom news feeds

Social Networking

Having relevant content on your website not only makes users come back again and again, but it’s also good for search engines. Our Custom News Feed Module allows you to add external content to your website from other RSS feeds. For example, you could include the latest travel industry news and even airport news. It’s easy to add and creates a more feature rich experience for your users.

Adding social networking to your website opens up new marketing channels, giving you more ways to connect with your customers. As one of the most powerful forces driving travel planning today, building your social media strategy is essential, supporting your web marketing, and enhancing your SEO and web exposure in a dramatic way. Each social network and channel has its own following and focus and Digital Trip can advise on the best solution for you.

Personallised web ebrochure Your brochure, catalogue or magazine should be showstopping and that’s where our eBrochure Module can help!

It works for any marketing material, from brochures to catalogues – as long as you have a PDF this module will turn it into a glossy, online version.

Custom Modules

There are huge benefits to turning your marketing material digital:

If you have some functionality in-mind that we haven’t already covered, we can help you achieve it. We will work with you from brief and specification, to user interface design, programming and testing all the way through to launch and support. All managed with our experienced project managers and following our streamlined production process.

Save £££ - No print costs mean you could save hundreds if not thousands of pounds.

Our excellence isn’t just in the planning, we have one of the very best design and development teams:

Increase your market contact – Get in front of a global audience with one upload.It’s flexible & scalable - You can update your PDF and re-upload it anytime.

Built by experts

Easy to use - Quickly browse through contents and articles – when viewing pages, a simple click gives an enlarged or zoomed view. Readers can also easily print pages of interest.

Enhanced impact - Image movement, audio and video clips etc can be included or streamed as components of the page, launched by any graphic, image or button that is required (without jeopardising download speed).

Encouraged customer interaction – Contacting you is just a click away, so it’s easy to interact with you - In fact, it makes response times quicker!

Our team of qualified, expert developers have been creating web applications for travel for over a decade, so are well placed to work with you to achieve your technology objectives. From smaller modules to complete web applications – we can deliver your custom module.

User friendly creativity Plus our team of designers will create both front and backend user interfaces so your custom module is not only easy to update for you, but the end-user finds it a breeze too!

For more information, or to talk to us about your custom modules please call us on 0844 357 7973.

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

No matter what size of project, we always have the same approach. Our production process combined with rock-solid project management ensures not only successful delivery of your project, but also the quality of it.

streamlined production values Our production process One of our best kept secrets is ‘communication’. Our production process ensures clear communication through defining objectives and timescales – and sticking to them!

Following strict quality standards and processes mean that every element of your project is planned, analysed and before any actions are made – you provide approval. It’s a simple process that works seamlessly, so you can be sure that your project is in the right hands.

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Design

Development

Launch

Client Brief

Project Plan

Live Site

Define project objectives

Digital Trip to plan workflow of site development.

Complete site made live

Analysis

Create Pages, Templates & Styles

Analyse competitors Review current site Client survey Discuss any technical issues

Site building blocks created including navigation and text styles

Support

Sitemap Collaborative exercise between Digital Trip and client.

Programming & Analysis

Priority Support

Each section of the site is internally tested

Front End Design

Priority support is offered post launch for an agreed length of time.

Design the site’s look & feel

Full Site Test

Full testing of complete site

Request Content Digital Trip and client agree any content to be supplied.

Client supplies agreed copy and images.

Continued Support Client Sign Off

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Client Sign Off

Further support options can be arranged.

Don’t just take our word for it – our levels of service, quality of product and second to none after-sales care mean that our customers have been coming back to us time and time again. In fact, the majority of our business is generated from recommendations! Take a look at what just a few of our happy customers have to say.

what are clients are saying about us “After spending a huge amount on a website a few years ago, we discovered that our web developers didn’t understand the travel market!

How refreshing it was to discover Digital Trip, who not only fully understand the travel trades requirements but have been able to advise us on improving conversions” Managing Director, Ski Line Ltd “After having been in the travel industry for over 20 years and online for the last 10 years, it was a pleasant surprise to find a web company that actually deliver what they say the will.

In all our dealings I have found Digital Trip to be professional, attentive and they always go the ‘extra mile’ to improve our online presence. I can say without doubt they are the best technology company we have ever dealt with” Managing Director, SunClub.co.uk “As a start-up company it was fantastic to find, in Digital Trip, a company that understands the pressures and challenges faced by a new business.

Their advice and support has been instrumental in helping us to create a site that is exceptionally easy to use whilst being supported by a powerful and impressive CMS that even I can use. I’ve already recommended Digital Trip to other travel start-ups and will continue to do so. We’re looking forward to working with them as we build our business and we’re confident they will continue to be a hugely influential and impressive partner.”

Managing Director, TravelMunky.com

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

Whether it’s hosting, travel XML feeds or website content, we partner with the cream of the crop to ensure that they’re every bit as reliable, pro-active and attentive as we are!

working with industry leaders Our Partners You’re only as good as the people you work with and below are just a few of our partners who help us to offer you the very best in every element of service. Plus, we’re not tied in with any of our partners or their software – we just pick what’s right for you.

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

We offer an array of products and services that equip you with the trappings for real business success. Whether it’s a new website or a complete overhaul including your brand, email marketing and website – Digital Trip will work with you, hand in hand, to achieve the type of success you strive for (without costing the earth). your complete marketing solution As a full service marketing communications agency, we offer the complete solution for your marketing activities.

Below are just a few of the many fantastic services we can provide to complement your website: > Email marketing One of the best email marketing teams available will design, deliver and measure your email campaign ensuring top results and return on your investment.

> Search Engine Optimisation Our SEO experts will work with you to improve your websites rankings and to help it reach its search engine potential. > Online Marketing From ‘paid for’ search marketing to social networking strategy or affiliate marketing, let us do the work so you can reap the rewards. > Branding Identities for start-up businesses or brand overhauls, we can help create memorable brands that work across all media. > Advertising From press adverts to posters and billboards, we can deliver results driven advertising campaigns. > Design for print We can provide everything from business cards and letterheads to flyers and complete product catalogues and brochures. > Exhibition stands Utilise our experience in creating eye-catching exhibition and display stands that make you stand out from the crowd. > Illustration & image manipulation Looking for something creative and original? Our expert illustrators and image manipulators can create the right image for you. > Bespoke web design & development If you’re looking for something more tailored to you, ask about our bespoke services.

Talk to us at: 0844 357 7973 or email us at: info@digital-trip.co.uk

To find out more about our digital services call us on 0844 357 7973 or visit us online digital-trip.co.uk We also provide a complete digital solution including: > web design and development > search engine optimisation > e-commerce solutions > design & print > email marketing

Live Search & Book > Flights, Hotels, Car Hire & Beyond > Dynamic Packaging > Content Managed > Custom Design > Dynamic Content & Offers > Plus More