ISSUE NO. 65 | DECEMBER 2013
rohanite
Flash B a c k This month
years back The Vision & Mission Workshop @ North Point, Khandala was organised in the month of Oct 2008. A Brainstorming for more than 25 Hours in a span of 2 days about Brand Idea for Rohan Group was conducted. All the Directors of the Group with key people participated in the deliberations. Few Questions were posed in the deliberations: What’s the obvious truth your brand owns? Therefore, what business are you really in? So, at whom should your brand be aimed? If the brand were a person, what characteristics would befriend that mindset? The answers factors emerged out of the discussions were as follows: The obvious truth Construction- Indians are surprised by people who keep their commitment Therefore, what business is Rohan really in? “Commitment that Surprises” The brand aims at- Those who are convinced that most people don’t keep their commitments If the brand were a person, the characteristics would befriend that mindset are- Determined yet Caring; Meticulous yet Creative; Simplicity not Flamboyance; Punctual yet inventive about delivering
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