Issue no 65, dec 2013

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ISSUE NO. 65 | DECEMBER 2013

rohanite

Flash B a c k This month

years back The Vision & Mission Workshop @ North Point, Khandala was organised in the month of Oct 2008. A Brainstorming for more than 25 Hours in a span of 2 days about Brand Idea for Rohan Group was conducted. All the Directors of the Group with key people participated in the deliberations. Few Questions were posed in the deliberations:  What’s the obvious truth your brand owns?  Therefore, what business are you really in?  So, at whom should your brand be aimed?  If the brand were a person, what characteristics would befriend that mindset? The answers factors emerged out of the discussions were as follows: The obvious truth Construction- Indians are surprised by people who keep their commitment Therefore, what business is Rohan really in? “Commitment that Surprises” The brand aims at- Those who are convinced that most people don’t keep their commitments If the brand were a person, the characteristics would befriend that mindset are- Determined yet Caring; Meticulous yet Creative; Simplicity not Flamboyance; Punctual yet inventive about delivering

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Issue no 65, dec 2013 by dimakh Sahasrabuddhe - Issuu