IT’S YOUR STORY

But that doesn’t mean you can’t get input on how to tell it in the most effective way. This booklet is intended to help you hone your storytelling by using some of the key elements that make up a good narrative.

Invite people into your story

Make

What happens next? This is the question that has driven our curiosity ever since our first childhood stories. Taking your audience back to the moment when you started is not just a way of introducing your purpose, but of hinting at what’s to come. Create the sense of an adventure about to begin.