HIUT DENIM

Hiut Denim, co-founded by David and Clare Hieatt in a small town in Wales, is a cult denim brand, sold the world over and worn by celebrities. Previously, David created an eco-friendly clothing company called Howies.

An inspiring reason to exist that looks to the future and fits within a bigger narrative of our time: cost cutting vs. doing good. David is creating intrigue by tying the future of the brand to the future of a community. He also builds uncertainty: the challenge for this “small town” is so big that no one knows if this battle can even be won.