GUYS DRANK RYE WHISKY IN SAUNA AND DECIDED TO FOUND A RYE DISTILLERY

- Distinctive - Anchors the story in Finland

- Sets an irreverent tone for the journey

Like most of the best things and a part of the population, the idea for the all-rye distillery was conceived in sauna. Location was quickly decided: the most famous cheese factory in Finland was empty and was ready for gentle takeover. After enduring two years of building and bureaucracy, the fearless Rye Rye distillers finally heated the stills in 2014.

A sense of something weird and wonderful in the making. Creates a desire to follow them.