THE BLACK SHEEP OF WHISKEY

The black sheep of whiskey

The name Koval means “blacksmith” in numerous Eastern European languages, but the word in Yiddish also refers to a “black sheep” or someone who forges ahead or does something new or out of the ordinary. Sonat’s great-grandfather earned Koval as his nickname when, at the ripe old age of 17, he surprised his family and emigrated from Vienna to Chicago in the early 1900s to start a business. Coincidentally, the surname of Robert’s grandfather (at whose side Robert learned the art of distilling) is Schmid – German for “smith”. Sonat and Robert chose the name Koval to honour both men – and to reflect their own extraordinary decision to leave their careers to make some of the most unique whiskey in America.

koval-distillery.com

Website then links to press article. A nice way to add depth to the story while keeping things clear and simple on the website.

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