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Tips to make people care about your journey

It’s okay not to connect with everyone

You can instead create a strong connection with a small number of people. A polarising character can be more interesting than a crowd-pleaser.

Quickly find common ground

When you’ve decided who you want to appeal to, find strong images to quickly make a connection: black sheep, car salesman, making your grandparents proud...

Think about how to introduce your character

If someone else tells your story in a great way, why not use it?

Always connect to the bigger journey

It’s not just about getting people to like you, but getting them to follow you on a journey...